___________________________ Name Evaluation of Goals of Pricing Directions: Choose the word that best completes each sentence from the word bank below. Write the word(s) on the blank line provided. Each word will only be used once, but not all of words will be used. Market Position Return on Investment Price Investment Service Goals Market Share Profit Break-even point 1. _____________ is a company’s percentage of the total sales volume that is generated by all competitors in a given market. 2. _____________ is a calculation used to determine the relative profitability of a product. 3. Money earned by a business minus the costs and expenses is called _____________. 4. A marketer’s standing in relation to their competitors is their ___________________. 5. The formula for return on investment is profit divided by ___________________. 6. The two ways in which companies meet the competition are by meeting on ________and _________.
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