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					                           Agenda


9:45 – 10:00              Bienvenida y Presentación de la SOA Conference
                   Fernando Bocigas, Jefe de Producto Plataforma de Aplicaciones
10:00 – 10:45     Real World SOA y Estrategia de Software + Servicios de Microsoft
                Zubair Murtaza, Director of Product Marketing. Microsoft Corporación
10:45 – 11:30      Novedades de BizTalk Server 2006 R2 y Roadmap futuro: Oslo
                 Kris Horrocks, SR Technical Product Manager. Microsoft Corporación
11:30 – 12:00                                    Café
                                                Agenda
    12:00                          Salón La Mancha                                            Salón Castilla
12:00 – 12:45    Anatomía de una Aplicación de Negocio basada en
                                  Software + Servicios                          BizTalk Server 2006 R2 for SOA and BPM
                Salvador Sánchez, Principal Technology Specialist.       Juan Carlos González, Kabel
                Microsoft Ibérica                                        Audiencia: Arquitecto, Responsables y Directores de IT
                Audiencia: Responsables y Directores de IT
12:45 – 13:30           El futuro de la Experiencia de Usuario
                                                                           Cómo elegir la combinación adecuada de Microsoft
                Carlos Oramas, .NET Architect Advisor. Microsoft
                                                                              Office SharePoint Server, Windows Workflow
                Ibérica
                                                                                           Foundation y BizTalk
                Audiencia: Arquitecto, Responsables y Directores de
                                                                         Eduardo Azanza, Principal Technology Specialist.
                IT
                                                                         Microsoft Ibérica
                                                                         Audiencia: Arquitecto, Responsables y Directores de IT

13:30 – 14:30                                                         Cóctel
                                                Agenda
13:30 – 14:30                                                        Cóctel
    14:30                               Salón La Mancha                                       Salón Castilla
14:30 – 15:15                       BizTalk Adapters for WCF             Arquitecturas de Aplicaciones Compuestas sobre Office
                Tomás Hernández, MVP BizTalk. Responsable de                                     System
                Integración de Ilitia Technologies, S.R.L               Pablo Peláez, MVP de Visual Studio Tool for Office. Plain
                Audiencia: Desarrollador                                Concept
                                                                        Audiencia: Arquitecto, Responsables y Directores de IT,
                                                                        Desarrollador
15:15-16:00     Conectando Aplicaciones LOB (Line of Business                     AgilePoint: El Modelo es la Aplicación
                Applications) con Microsoft BizTalk Adapter Pack.       Juan José Rodriguez, Dir. Gerente de Organización.
                Roberto González, MVP BizTalk. Renacimiento             Ascentn Iberia
                Audiencia: Desarrollador, Arquitecto                    Massoud Dehkordi, Dir. General. Ascentn Iberia
                                                                        Audiencia: Arquitecto, Responsables y Directores de IT


    16:00                                                         Salón Castilla
16:00 – 16:45                                           Microsoft Enterprise Service Bus
                                   Juan Carlos González, Arquitecto de Soluciones. Microsoft Innovation Center
                                             Audiencia: Arquitecto, Responsables y Directores de IT
Zubair Murtaza
Director, Product Management
Microsoft Corporation
World-wide buzz and momentum!
 17 countries
 27 cities
 5,000+ attendees
What do Services have to do with the
      Nobel Prize in Economics?


                “Boundaries”

                 Ronald H. Coase
                 Nobel Prize 1991
1. Software + Services Vision

2. Real World SOA Approach

3. Enabling SOA Capabilities
                                   SaaS?
                                   SOA?
                                  Web 2.0?
                                    ???

                            Web

            Client-Server

Mainframe
  SaaS Service delivery
   SOA Service composition
Web 2.0 Service experience & economics
      Services are built by software
    + Take an expansive view
    + Need integration
    + Want platform
    = Software + Services
                Pricing
                 Trial
             Operations
              Flexibility
           Instrumentation
Software                     Services
              Control
           Customization
            Integration
             Richness
                 …
           Software
Software       +      Services
           Services
Software + Services in Action
           Software
Software       +      Services
           Services
A style of architecture, not a product
    Leverages existing assets in a loosely-coupled manner
    Standards are critical for success : WS-*, XML, RSS…
    Web services makes service orientation practical and
    drives broad industry interoperability

Primary benefit centers around business agility

  SOA represents an enabler for faster process
change, greater business insight and competitive
 advantage, and the creation of a new generation
            of dynamic applications.
                                 Web
                               Services




     Business Value                          Iterative Success
Start with the business need              Prioritize where you start
  - Not IT in isolation                     - Build a capability roadmap
  - Not exclusively reuse or data           - Don’t boil the ocean
                                            - Iterate real successes
Data   Legacy   LOB   Packaged   Trading
                        Apps     Partners
Data   Legacy   LOB   Packaged   Trading
                        Apps     Partners
         Web 2.0                Packaged
                                Apps


Portal                                      Devices
                                            and People




  Data       Legacy   LOB   Packaged       Trading
                              Apps         Partners
Security              Web 2.0                Packaged
                                             Apps


             Portal                                     Devices
                                                        and People


Management




Tooling
               Data       Legacy   LOB   Packaged       Trading
                                         Apps           Partners
Increased revenues by 20%
Reduced invoice generation time from 10 days to 20
seconds

Reduced time-to-market for new services by 40%
Reduced provisioning costs by 10-15%
Reduced help-desk costs by 10-15%

Improved customer service - more up-to-date, reliable info
Expected to cut development costs for its next project by
$2.4M

CommSee: 30k users, 100+ apps
Primary branch experience


World-wide IT support for 400k+ users
Increases productivity, reduces deployment time by
83 percent
Consume
User Directed


                                  Presentation Services




                                                                                                Management and Governance

                                                                                                                            Design and Development
Compose




                                                                        Security and Identity
                                  Collaboration Services
User Interaction
                                  Composition Services


                       Business         Information
                                                            Messaging
                       Process           Integration
Compose                Services            Services
                                                             Services
Business Transaction
                                    Connectivity Services


Expose
Existing Systems
Consume
User Directed




                                                                                                                                 Visual Studio. Patterns & Practices, MSF
                          SharePoint Server, .NET CF, ASP.NET/AJAX,




                                                                                                  System Center, MOF, Partners
                                       Silverlight, WPF
Compose                SharePoint Server & Live Communications Server
User Interaction




                                                                               Active Directory
                                SharePoint Server, WF, CAB


                                                              BizTalk Server
                       BizTalk Server
                                            SQL Server           Windows
Compose                     WF
                                                                   WCF
Business Transaction
                                        BizTalk Server, WCF


Expose
Existing Systems
     Enterprise Proven
• ESB Guidance
• Business Process Alliance


  Simplify Interoperability
• WCF Support for WS*
• IBM midrange & mainframe
• Adapters


  Edge of the Enterprise
• Native EDI, AS2
• B2B Vertical Standards
• RFID
Federated from the Core to the Edge
Over 7,000 customers worldwide
90% of the Fortune Global 100
12 of the 15 largest Retailers in the World
9 of the 10 largest Insurance Companies in the World
 Services (crossing boundaries) is the Common
  Denominator

 S+S Motivates Microsoft’s platform strategy
   • Strengths of both worlds – along continuum
   • Industry trend, but need a platform

 For the Enterprise – Real World SOA
   • Business Driven, Iterative Approach

 Enabling SOA Capabilities
   • Today – The Connected Enterprise
   • Tomorrow - The Next Wave of Innovation
Consume
User Directed




                                                                                                                                 Visual Studio. Patterns & Practices, MSF
                          SharePoint Server, .NET CF, ASP.NET/AJAX,




                                                                                                  System Center, MOF, Partners
                                       Silverlight, WPF
Compose                SharePoint Server & Live Communications Server
User Interaction




                                                                               Active Directory
                                SharePoint Server, WF, CAB


                                                              BizTalk Server
                       BizTalk Server
                                            SQL Server           Windows
Compose                     WF
                                                                   WCF
Business Transaction
                                        BizTalk Server, WCF


Expose
Existing Systems
                                                         V5
                                           V4         BizTalk
                                V3       BizTalk       Server
                              BizTalk    Server
                 V2
                              Server                  2006 R2
    V1         BizTalk                    2006
  BizTalk      Server          2004
  Server        2002                                  SOA/ESB
   2000                                 SOA/ESB
             EAI (partner   BPM                       BPM
XML                                     Adapters
             adapters)      Partner     in Box        Extend
B2B                         Adapters                  B2B
             Vertical                   Host
             B2B                                      (+EDI/AS2)
                                        Integration
                                                      RFID




    500         2,000         4,000       7,000
 Customers    Customers     Customers   Customers
                                   Customer

                                                  Customer
               Contoso



                                                   Logistics

  HR
System

                                                   Bank
                                 XML
         ERP               CRM
                                       Supplier

                   eComm
EAI                         BPM                           B2B
                                      Customer

            Contoso                                  Customer

                                  RosettaNet
                                                       Logistics
  HR
System


                                                       Bank

 ERP

                                          Supplier
         eComm        CRM
  SaaS
 Provider                                Partners




                                 Sales
            Engineering




                    Management



                                          SaaS
                                         Provider

Customers
               Traditional         Cross
                                  Boundary
Logic          Transactions   Process

Architecture   Tight          Loose

Components     Objects        Services

Identity       Domain         Federated

Tools          Imperative     Declarative

Development    Code           Assemble

Participants   IT             Business + IT
  ●Requirements            ●Design

     Challenges to Overcome
●Process                       ●Contracts
         Communication
         Relationships
         End to End View
         Skill Set
●Deployment
         Ecosystem           ●Workflow

      ●Health              ●Rules
       1. Create models                      2. Store and share models




4. Deploy, execute, manage the application      3. Implement the model

             Models must become more than documentation.
Requirements
Process
Design
Contracts
Workflow
Rules
Deployment
Health
…
       We need a way to bring these models together
A Better Way to Build, Deploy, Manage Applications
Bus Analyst     Arch    Dev      IT Pro
                                               Process Server
                                               Cloud Language
                                            ModelingServices
                                              Anfeatured execution
                                          A full set of Microsoft
                                              A approachable,
                                               environment for
                                               hosted services
                                             mainstream, textual
                                           including a service any
                                          workflow, rules, andbus
                                           modeling language for
               Modeling Tools               and.NET service.
                                                 a process server
                                             describing both data
                                          (e.g. requirements) and
          Modeling Language               behavior (e.g.workflow)

              Model Repository

              Process Server

                 Service Bus

               Cloud Services
                                  Service Bus

    Naming        Messaging     Identity         Directory      Eventing      …




Enterprise Service Bus
On-Premise Software                                          Internet Service Bus
                                                                   Cloud Services

  BizTalk Server                                BizTalk Services
  • On-premise SOA infrastructure for           • “Firewall friendly” messaging,
    loosely-coupled communication                 identity, and workflow services
    based upon web service standards            • Extend our server reach
  • Automation and management of                  and capabilities for cross-
    business processes                            organizational composite
  • Prescriptive guidance for ESB                 applications
    implementations available at                • CTP release of services are
    www.codeplex.com/esb                          available today at
                                                  http://labs.biztalk.net
Services: Extending services from the client to the cloud

Models: Making models a mainstream part of development
Microsoft’s SOA strategy is to provide Software +
Services platform that dramatically simplifies the process
of building, deploying, and managing applications that
cross boundaries.
   Technical
   Organizational
   Physical


BizTalk Server 2006 R2 is a cornerstone of Microsoft’s
SOA platform.

Oslo will extend BizTalk Server and other products with
industry leading support for Services and Models.

				
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