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Sales Projection Restaurants

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									                                                Industry Sales Projection, 2009:                         Restaurants — Cornerstone                              Restaurants — Small Businesses
                                                                                                         of Career Opportunities                                with a Large Impact on Our Na-
                                                $566 Billion                                                                                                    tion’s Economy
                                                                                   2009 Sales
                                                                                                         I The restaurant industry employs an estimated
                                                                                    (Billion $)                                                                 I Restaurant-industry sales are forecast to ad-
                                                                                                           13 million people, or 9% of the U.S. workforce.
                                                Commercial                           $516.0                                                                       vance 2.5% in 2009 and equal 4% of the U.S.
                                                                                                         I The restaurant industry is expected to add             gross domestic product.
                                                  Eating Places                        377.9               1.8 million jobs over the next decade, with em-
                                                  Bars and Taverns                       17.1              ployment reaching 14.8 million by 2019.              I The overall economic impact of the restaurant in-
                                                                                                                                                                  dustry is expected to exceed $1.5 trillion in 2009.
                                                  Managed Services                       40.1            I Nearly half of all adults have worked in the
                                                                                                           restaurant industry at some point during their       I Every dollar spent by consumers in restaurants
                                                  Lodging Place Restaurants              27.9                                                                     generates an additional $2.02 spent in our
                                                                                                           lives, and more than one out of four adults
                                                  Retail, Vending, Recreation, Mobile 52.9                                                                        nation’s economy.
                  2009                                                                                     got their first job experience in a restaurant.
                  Restaurant Industry           Other                                  $49.9                                                                    I Each additional dollar spent in restaurants
                                                                                                         I Eating-and-drinking places are extremely labor
                                                                                                           intensive — sales per full-time-equivalent em-         generates an additional $0.82 in household
POCKET FACTBOOK                                 Restaurants — An Essential Part                            ployee were $73,436 in 2007, which is much
                                                                                                           lower than most other industries.
                                                                                                                                                                  earnings throughout the economy.
                                                                                                                                                                I Every additional million dollars in restaurant sales
                                                of Daily Life
                                                                                                         I One-quarter of eating-and-drinking-place firms         generates an additional 33 jobs for the economy.
Sales                           $566 Billion    I Restaurants will provide more than 70 billion            are owned by women, 15% by Asians, 8% by             I Eating-and-drinking places are mostly small
                                                  meal and snack occasions in 2009.                        Hispanics and 4% by African-Americans.                 businesses — with 91% having fewer than 50
Locations                           945,000
                                                I On a typical day in America in 2009, more than         I Eating-and-drinking places employ more mi-             employees.
Employees                         13 million      130 million individuals will be foodservice patrons.     nority managers than any other industry.             I More than seven out of 10 eating-and-drinking-
                                                I 68% of adults said their favorite restaurant           I Fifty-seven percent of first-line supervisors/         place establishments are single-unit operations.
Restaurant-Industry Share                         foods provide flavor and taste sensations                managers of food preparation and service             I Average unit sales in 2006 were $867,000
of the Food Dollar                        48%     which cannot easily be duplicated in their               workers in 2007 were women, 16% were of                at fullservice restaurants and $715,000 at lim-
                                                  home kitchen.                                            Hispanic origin and 14% were African-American.         ited-service restaurants.




Total Restaurant Industry                         Restaurants by the Numbers                                                                                   Restaurant Sales Since 1970
Employment                                                                                                                                                     Food-and-Drink Sales
                                 14.8 million     $1.5 Billion Restaurant-industry sales on a            70% Percent of adults who said they are more          (Billions of Current Dollars)
                 13.0 million                     typical day in 2009                                    likely to visit a restaurant that offers locally
 10.9 million                                                                                            produced food items.                                                                                $565.9
                                                  69% Percent of adults who said purchasing
                                                  meals from restaurants, take-out and delivery          75% Percent of fullservice customers who said
                                                  places makes it easier for families with children      they would patronize fullservice restaurants
                                                  to manage their day-to-day lives.                      more frequently if they offered discounts for                                            $379.0
                                                                                                         dining on less busy days of the week.
                                                  52% Percent of adults who said they are likely
      1999         2009*            2019*         to make a restaurant choice based on how               51% Percent of fullservice customers who said                                $239.3
* projected
                                                  much a restaurant supports charitable activities       they would be likely to utilize an option of deliv-
                                                  and the local community.                               ery directly to their home or office if offered by                  $119.6
                                                                                                         a fullservice restaurant.
Restaurant Industry Share                         27% Percent of adults who said that when                                                                       $42.8
                                                  it comes to choosing a restaurant, they are            60% Percent of adults who said they are more
of the Food Dollar                                paying more attention to coupons and value             likely to visit a restaurant that offers food that
                                                  specials than they were two years ago.                 was grown or raised in an organic or environ-           1970        1980      1990        2000      2009*
                                                                                                         mentally-friendly way.
                                                  60% Percent of quickservice customers who                                                                    * projected
                                                  said they would patronize quickservice                 76% Percent of adults who said they are trying
                                                  restaurants more frequently if the restaurant          to eat healthier now at restaurants than they did
                                                  offered discounts for dining at off-peak times         two years ago.                                                 National Restaurant Association
                                                  of the day.                                                                                                     1200 17th Street NW, Washington, DC 20036
   25%                           48.0%                                                                   88% Percent of fullservice customers who said
                                                  27% Percent of adults who said they have               there are more healthy options available at                             (202) 331-5900
                                                  used the Internet to search for nutrition              sit-down tableservice restaurants than there                    E-mail: askus@restaurant.org
          1955                  Present           information about restaurant food.                     were two years ago.                                                  www.restaurant.org

								
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