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Skin Care - Avalon Natural Products

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Skin Care - Avalon Natural Products Powered By Docstoc
					     New Personal Care Topline
     Report

     QH: Includes Batherapy and Footherapy

                                                   Current 12 Weeks Ending 09-08-07                                       Current 52 Weeks

                                                                                           Cat $                                                         Cat $
                                                                                Cur Cat $ Share Pt                    Year Ago                Cur Cat   Share Pt
     Brand                      Current Dollars Year Ago Dollars     $ % Chg     Share      Chg    Current Dollars     Dollars      $ % Chg   $ Share     Chg
     Personal Care Top Ten Brands Select Categories
     Total Personal Care           $53,599,407       $48,034,488      11.6%      100.0%      0.0     $225,526,810    $207,108,094    8.9%     100.0%      0.0
 1   Alba Botanica                 $3,809,070        $3,242,190       17.5%       8.5%       0.4     $13,691,833     $11,417,740     19.9%     7.3%       0.6
 2   Jason                         $3,583,789        $3,329,537        7.6%       6.7%      (0.2)    $15,177,386     $14,292,117      6.2%     6.7%      (0.2)
 3   Burts Bees                    $3,212,619        $3,250,696       (1.2%)      6.0%      (0.8)    $15,820,054     $15,467,672     2.3%      7.0%      (0.5)
 4   Toms of Maine                 $3,129,705        $2,950,186        6.1%       6.1%      (0.3)    $13,104,194     $13,043,708     0.5%      6.1%      (0.5)
 5   Natures Gate                  $3,010,347        $3,185,331       (5.5%)      5.6%      (1.0)    $13,149,787     $14,680,016    (10.4%)    5.8%      (1.3)
 6   Kiss My Face                  $2,876,343        $2,806,237        2.5%       5.4%      (0.5)    $12,627,717     $12,274,857     2.9%      5.6%      (0.3)
 7   Avalon                        $2,750,053        $2,275,646       20.8%       5.9%       0.4     $11,652,200     $10,175,632     14.5%     5.9%       0.3
 8   Dr Bonners                    $2,711,114        $2,404,850       12.7%       6.5%      (0.0)    $10,416,503      $9,410,770     10.7%     5.9%       0.0
 9   Aubrey Organics               $1,819,131        $1,714,490        6.1%       3.4%      (0.2)     $7,633,526      $7,226,104     5.6%      3.4%      (0.1)
10   Giovanni Organics             $1,492,482        $1,179,490       26.5%       3.6%       0.4      $5,740,818      $5,006,830     14.7%     3.3%       0.1

     Personal Care HCG Brand Performance by Region
TOTAL US X-WF
   Total Personal Care             $53,599,407       $48,034,488      11.6%      100.0%       0.0    $225,526,810    $207,108,094    8.9%     100.0%      0.0
   Alba Botanica                   $3,809,070        $3,242,190       17.5%       8.5%        0.4    $13,691,833     $11,417,740    19.9%      7.3%       0.6
   Jason                           $3,583,789        $3,329,537        7.6%       6.7%       (0.2)   $15,177,386     $14,292,117     6.2%      6.7%      (0.2)
   Avalon                          $2,750,053        $2,275,646       20.8%       5.9%        0.4    $11,652,200     $10,175,632    14.5%      5.9%       0.3
   Zia                              $925,403         $1,002,902       (7.7%)      2.8%       (0.6)    $4,449,427      $4,902,618    (9.2%)     3.1%      (0.6)
   Queen Helene                     $165,974          $166,911        (0.6%)      0.5%       (0.1)     $841,196        $830,868      1.2%      0.6%      (0.0)
          Total HCG Brands         $11,234,289       $10,017,186      12.2%       21.0%     (0.00)   $45,812,042     $41,618,975    10.1%     20.3%      (0.0)

Northeast X-WF
     Total Personal Care              $3,323,104     $2,963,992       12.1%      100.0%      0.0     $13,854,464     $12,740,306     8.7%     100.0%      0.0
     Alba Botanica                     $219,512       $200,436        9.5%        7.8%      (0.2)     $829,950        $677,258       22.5%     7.1%       0.7
     Jason                             $167,215       $149,338        12.0%       5.0%      (0.0)     $673,051        $618,551       8.8%      4.9%       0.0
     Avalon                            $139,306       $125,243        11.2%       4.8%      (0.1)     $628,037        $558,369       12.5%     5.2%       0.1
     Zia                               $30,718        $29,988         2.4%        1.5%      (0.1)     $141,835        $158,935      (10.8%)    1.6%      (0.4)
     Queen Helene                      $11,869        $10,837         9.5%        0.6%      (0.0)      $58,053         $54,464       6.6%      0.6%      (0.0)
            Total HCG Brands           $568,620       $515,842        10.2%       17.1%     0.00     $2,330,926      $2,067,577      12.7%    16.8%      (0.0)

Southeast X-WF
    Total Personal Care               $4,465,886     $4,053,248       10.2%      100.0%       0.0    $19,036,567     $17,891,014     6.4%     100.0%      0.0
    Jason                              $418,144       $399,535        4.7%        9.4%       (0.5)   $1,820,157      $1,788,093      1.8%      9.6%      (0.4)
    Avalon                             $258,029       $207,678        24.2%       6.7%        0.7    $1,061,597       $880,564       20.6%     6.4%       0.7
    Alba Botanica                      $255,551       $196,065        30.3%       6.9%        1.0     $950,975        $737,752       28.9%     6.1%       1.0
    Zia                                $53,468        $60,059        (11.0%)      2.0%       (0.5)    $270,511        $312,556      (13.5%)    2.4%      (0.5)
    Queen Helene                       $12,991        $12,231         6.2%        0.5%       (0.0)     $61,101         $58,005       5.3%      0.5%      (0.0)
           Total HCG Brands            $998,183       $875,568        14.0%       22.4%     (0.01)   $4,164,341      $3,776,970      10.3%    21.9%      (0.0)

North Central X-WF
     Total Personal Care              $8,222,899     $7,588,431       8.4%       100.0%       0.0    $35,445,034     $33,460,364     5.9%     100.0%      0.0
     Jason                             $578,238       $576,348        0.3%        7.0%       (0.6)   $2,509,268      $2,392,322      4.9%      7.1%      (0.1)
     Alba Botanica                     $514,641       $421,055        22.2%       7.6%        0.8    $1,879,636      $1,522,050      23.5%     6.4%       0.9
     Avalon                            $465,134       $402,974        15.4%       6.5%        0.4    $2,168,842      $1,961,419      10.6%     7.1%       0.3
     Zia                               $71,668        $85,011        (15.7%)      1.5%       (0.4)    $378,976        $461,267      (17.8%)    1.7%      (0.5)
     Queen Helene                      $21,253        $20,121         5.6%        0.4%       (0.0)    $104,694        $100,149       4.5%      0.5%      (0.0)
            Total HCG Brands          $1,650,934     $1,505,509        9.7%       20.1%     (0.00)   $7,041,416      $6,437,207       9.4%    19.9%      (0.0)

South Central X-WF
    Total Personal Care               $8,660,770     $7,720,980       12.2%      100.0%      0.0     $36,850,602     $33,520,754     9.9%     100.0%      0.0
    Alba Botanica                      $655,137       $567,185        15.5%       9.0%       0.1     $2,548,924      $2,195,465     16.1%      8.3%       0.4
    Jason                              $587,901       $579,906         1.4%       6.8%      (0.7)    $2,669,521      $2,549,750      4.7%      7.2%      (0.4)
    Avalon                             $438,829       $340,277        29.0%       5.8%       0.7     $1,730,722      $1,527,149     13.3%      5.4%       0.1
    Zia                                $175,193       $177,371        (1.2%)      3.1%      (0.5)     $823,013        $862,907      (4.6%)     3.4%      (0.5)
    Queen Helene                       $33,456        $32,347          3.4%       0.6%      (0.1)     $171,378        $164,568       4.1%      0.7%      (0.0)
           Total HCG Brands           $1,890,516     $1,697,086       11.4%       21.8%     0.00     $7,943,558      $7,299,839      8.8%     21.6%       0.0




                                                                                                              HCG Category Developement Department
      Source: Spins X - Whole Foods
                                                  Current 12 Weeks Ending 09-08-07                                      Current 52 Weeks

                                                                                          Cat $                                                        Cat $
                                                                               Cur Cat $ Share Pt                    Year Ago               Cur Cat   Share Pt
    Brand                       Current Dollars   Year Ago Dollars   $ % Chg    Share      Chg    Current Dollars     Dollars     $ % Chg   $ Share     Chg
Northwest X-WF
     Total Personal Care             $5,494,423     $5,300,352        3.7%      100.0%      0.0     $22,766,885     $22,150,662    2.8%     100.0%      0.0
     Alba Botanica                    $461,774       $447,772         3.1%      10.3%      (0.1)    $1,546,888      $1,428,830     8.3%      8.4%       0.3
     Jason                            $323,837       $303,449         6.7%       5.9%       0.2     $1,317,544      $1,268,662     3.9%      5.8%       0.1
     Avalon                           $276,810       $271,948         1.8%       5.8%      (0.1)    $1,221,320      $1,153,758     5.9%      6.2%       0.1
     Zia                              $155,518       $189,111        (17.8%)     4.5%      (1.2)     $733,453        $935,430     (21.6%)    5.1%      (1.7)
     Queen Helene                     $10,760        $16,237         (33.7%)     0.3%      (0.2)      $64,442         $79,594     (19.0%)    0.5%      (0.1)
            Total HCG Brands         $1,228,699     $1,228,517         0.0%      22.4%     0.01     $4,883,647      $4,866,274      0.4%    21.5%       0.0

Southwest X-WF
    Total Personal Care          $12,763,987        $10,800,022      18.2%      100.0%      0.0     $52,275,369     $45,572,222    14.7%    100.0%      0.0
    Alba Botanica                $1,080,854          $892,618        21.1%      10.1%       0.2     $3,799,635      $3,119,359     21.8%     8.7%       0.5
    Jason                         $739,921           $641,094        15.4%       5.8%      (0.1)    $3,013,494      $2,769,840     8.8%      5.8%      (0.3)
    Avalon                        $638,995           $537,114        19.0%       5.7%       0.0     $2,744,719      $2,250,537     22.0%     6.0%       0.3
    Zia                           $281,629           $289,997        (2.9%)      3.5%      (0.8)    $1,379,085      $1,287,828     7.1%      4.1%      (0.3)
    Queen Helene                   $39,929            $39,823         0.3%       0.5%      (0.1)     $193,325        $190,638      1.4%      0.6%      (0.1)
           Total HCG Brands      $2,781,328         $2,400,646       15.9%       21.8%     0.00     $11,130,258     $9,618,202     15.7%    21.3%      (0.0)

Mid Atlantic X-WF
    Total Personal Care          $10,668,338        $9,607,463       11.0%      100.0%       0.0    $45,297,889     $41,772,772    8.4%     100.0%      0.0
    Jason                         $768,533           $679,867        13.0%       7.2%        0.1    $3,174,351      $2,904,899     9.3%      7.0%       0.1
    Alba Botanica                 $621,601           $517,058        20.2%       7.0%        0.5    $2,135,825      $1,737,025     23.0%     5.7%       0.6
    Avalon                        $532,951           $390,413        36.5%       5.7%        1.1    $2,096,963      $1,843,836     13.7%     5.3%       0.2
    Zia                           $157,209           $171,364        (8.3%)      2.4%       (0.5)    $722,555        $883,695     (18.2%)    2.6%      (0.8)
    Queen Helene                   $35,715           $35,315          1.1%       0.5%       (0.1)    $188,203        $183,450      2.6%      0.7%      (0.0)
             Total HCG Brands    $2,116,009         $1,794,017       17.9%       19.8%     (0.01)   $8,317,897      $7,552,905     10.1%    18.4%      (0.0)




                                                                                                             HCG Category Developement Department
     Source: Spins X - Whole Foods
   New Personal Care
   Index Topline

   QH: Includes Batherapy and Footherapy

                                                      Current 12 Weeks Ending 09-08-07                                                                     Current 52 Weeks

                                                                                                      Year
                          Current      Year Ago       $     Current     Year Ago     Unit   Current   Ago       TDP     Current       Year Ago       $     Current     Year Ago Unit Current   Year   TDP
   Brand                  Dollars       Dollars     Index    Units       Units      Index    TDP      TDP      Index    Dollars        Dollars     Index    Units       Units   Index TDP    Ago TDP Index
TOTAL US X-WF
   Alba Botanica         $3,809,070    $3,242,190    117     518,884     439,016     118     5,639     4,910    115    $13,691,833   $11,417,740    120    1,824,725   1,513,665   121    5,066    4,343   117
   Jason                 $3,583,789    $3,329,537    108     513,426     483,884     106     6,326     6,176    102    $15,177,386   $14,292,117    106    2,185,327   2,057,260   106    6,240    6,039   103
   Avalon                $2,750,053    $2,275,646    121     316,967     257,080     123     4,301     4,126    104    $11,652,200   $10,175,632    115    1,342,805   1,200,715   112    4,311    4,021   107
   Zia                    $925,403     $1,002,902    92       51,712      60,763     85      1,732     1,976    88      $4,449,427    $4,902,618    91      255,483     296,392    86     1,881    2,121   89
   Queen Helene           $165,974      $166,911     99       30,786      32,899     94       492       522     94       $841,196      $830,868     101     153,367     155,331    99      527      544    97
   Total                $11,234,289   $10,017,186    112    1,431,775   1,273,642    112    18,490    17,710    104    $45,812,042   $41,618,975    110    5,761,707   5,223,363   110   18,025   17,068   106




       Source: Spins X - Whole Foods
                                                                                                                                                             HCG Category Development Dapartment
        New PC Monthly Skin Care Brand Report




                                                                  Current 12 Weeks Ending 09-08-07                                         Current 52 Weeks


                                                                                     Dollar Chg (Vs                                                   Dollar Chg (Vs
  Rank                         Brand            Current Dollars   Year Ago Dollars     Year Ago)      $ % Chg   Current Dollars    Year Ago Dollars     Year Ago)      $ % Chg
TOTAL US X-WF
         SKIN CARE                               $20,327,490        $18,180,522       $2,146,969       11.8%     $87,502,365         $79,301,254       $8,201,111       10.3%
   1       ALBA BOTANICA                         $3,033,091         $2,552,329         $480,761        18.8%     $10,951,933         $8,965,759        $1,986,175       22.2%
   2       BURTS BEES                            $2,288,102         $2,115,292         $172,810        8.2%      $11,389,935         $10,558,872        $831,063        7.9%
   3       AVALON ORGANIC                        $1,514,345         $1,208,619         $305,727        25.3%     $6,623,567          $5,335,218        $1,288,350       24.1%
   4       MYCHELLE                              $1,160,564          $795,208          $365,357        45.9%     $4,778,600          $2,964,305        $1,814,295       61.2%
   5       DR HAUSCHKA                           $1,081,250          $875,296          $205,954        23.5%     $5,013,949          $4,149,391         $864,558        20.8%

    7     JASON NATURAL COSMETICS                 $859,489           $841,634           $17,855        2.1%      $3,711,632          $3,798,092         ($86,460)       (2.3%)
    9     ZIA                                     $774,249           $847,140          ($72,891)      (8.6%)     $3,733,799          $4,085,466        ($351,667)       (8.6%)
   77     QUEEN HELENE                             $18,073            $19,308           ($1,235)      (6.4%)      $75,632             $85,092            ($9,460)      (11.1%)

           FACIAL MASKS                           $473,105           $428,226           $44,880        10.5%     $2,025,312          $1,906,628         $118,685        6.2%
   1        ZIA                                    $64,487            $78,889          ($14,401)      (18.3%)     $329,157            $403,288          ($74,132)      (18.4%)
   2        ALBA BOTANICA                          $50,225            $49,768            $457           0.9%      $209,662            $185,989           $23,672        12.7%
   3        MYCHELLE                               $46,617            $29,212           $17,405        59.6%      $168,329            $109,976           $58,353        53.1%
   4        AZTEC                                  $43,636            $39,090           $4,546         11.6%      $174,216            $154,111           $20,105        13.0%
   5        DR HAUSCHKA                            $42,622            $30,421           $12,201        40.1%      $216,115            $161,204           $54,911        34.1%

   15       QUEEN HELENE                            $7,304            $6,975              $329          4.7%       $28,852             $31,112           ($2,260)       (7.3%)
   16       JASON NATURAL COSMETICS                 $7,241            $10,053           ($2,813)      (28.0%)      $38,182             $49,642          ($11,460)      (23.1%)

           FOOT CARE                              $203,056           $174,163           $28,893       16.6%       $760,187            $708,260           $51,926        7.3%
   1        BURTS BEES                             $83,670            $80,233           $3,437         4.3%       $336,240            $311,275           $24,965        8.0%
   2        KISS MY FACE                           $19,238              na              $19,238         na         $27,294               na              $27,294         na
   3        BADGER                                 $13,045            $13,185            ($140)       (1.1%)       $59,615             $63,226           ($3,611)      (5.7%)
   4        SHIKAI                                 $11,309            $8,772            $2,537        28.9%        $43,010             $33,031            $9,979       30.2%
   5        FOOTHERAPY                             $10,957            $9,475            $1,482        15.6%        $37,803             $34,456            $3,347        9.7%

   14       ZIA                                     $2,867            $4,346            ($1,478)      (34.0%)      $14,029             $21,299           ($7,270)      (34.1%)

           INSECT REPELLANTS                      $747,832           $747,275             $557         0.1%      $1,421,180          $1,368,466          $52,714         3.9%
   1         QUANTUM                              $280,942           $249,002           $31,940        12.8%      $507,002            $452,571           $54,431        12.0%
   2         ALL TERRAIN                          $167,351           $196,171          ($28,820)      (14.7%)     $304,410            $336,831          ($32,420)       (9.6%)
   3         BURTS BEES                            $93,828            $78,943           $14,885        18.9%      $174,737            $166,964            $7,773         4.7%
   4         JASON NATURAL COSMETICS               $44,421            $24,634           $19,787        80.3%       $94,626             $35,702           $58,924       165.0%
   5         HOMS                                  $29,334            $32,835           ($3,501)      (10.7%)      $50,829             $56,904           ($6,075)      (10.7%)

           BODY LOTIONS & CREMES                 $4,971,858         $4,485,934         $485,924       10.8%      $23,669,233         $22,215,388       $1,453,846        6.5%
   1        ALBA BOTANICA                         $842,732           $704,655          $138,077       19.6%      $3,252,243          $2,881,103         $371,140        12.9%
   2        KISS MY FACE                          $439,846           $448,219          ($8,373)       (1.9%)     $2,415,189          $2,379,873          $35,316         1.5%
   3        BURTS BEES                            $413,864           $395,316           $18,548        4.7%      $2,272,118          $2,291,087         ($18,969)       (0.8%)
   4        AVALON ORGANIC                        $381,109           $274,523          $106,586       38.8%      $1,553,246          $1,220,616         $332,630        27.3%
   5        NATURES GATE                          $354,042           $348,771           $5,271         1.5%      $1,918,622          $2,189,248        ($270,625)      (12.4%)

   6        JASON NATURAL COSMETICS               $256,699           $233,593           $23,106         9.9%     $1,190,347          $1,191,244           ($897)        (0.1%)
  35        ZIA                                    $22,463            $41,299          ($18,836)      (45.6%)     $135,008            $233,310          ($98,301)      (42.1%)
  132       QUEEN HELENE                            $315               $131              $184         140.7%       $1,507               $755               $752         99.6%

           FACIAL CLEANSERS & EXFOLIANTS         $2,565,565         $2,326,015         $239,551        10.3%     $10,736,127         $9,721,405        $1,014,721       10.4%
   1        ALBA BOTANICA                         $277,548           $272,587           $4,960          1.8%     $1,124,435          $1,006,467         $117,967        11.7%
   2        DESERT ESSENCE                        $267,515           $265,571           $1,944         0.7%      $1,082,788          $1,068,585          $14,202        1.3%
   3        BURTS BEES                            $254,558           $248,679           $5,879         2.4%      $1,111,030          $1,036,634          $74,396        7.2%
   4        MYCHELLE                              $242,650           $173,563           $69,088        39.8%      $977,357            $627,350          $350,006        55.8%
   5        AVALON ORGANIC                        $238,044           $194,675           $43,369        22.3%     $1,003,176           $860,861          $142,315        16.5%

    7       ZIA                                   $156,901           $160,395           ($3,495)       (2.2%)     $705,003            $795,491          ($90,488)      (11.4%)
   10       JASON NATURAL COSMETICS                $79,700            $79,921            ($221)        (0.3%)     $345,466            $350,392           ($4,926)       (1.4%)
   25       QUEEN HELENE                           $10,349            $12,151           ($1,803)      (14.8%)      $44,719             $52,469           ($7,750)      (14.8%)

           FACIAL LOTIONS & CREMES               $5,622,991         $4,980,844         $642,147       12.9%      $26,329,899         $23,439,258       $2,890,642      12.3%
   1        AVALON ORGANIC                        $699,463           $563,311          $136,152       24.2%      $3,240,833          $2,562,522         $678,311       26.5%
   2        MYCHELLE                              $620,649           $424,637          $196,012       46.2%      $2,636,901          $1,584,587        $1,052,314      66.4%
   3        DR HAUSCHKA                           $575,178           $441,267          $133,911       30.3%      $2,735,470          $2,213,860         $521,610       23.6%
   4        ALBA BOTANICA                         $409,031           $380,893           $28,139        7.4%      $1,786,911          $1,559,478         $227,433       14.6%
   5        ZIA                                   $401,373           $419,429          ($18,056)      (4.3%)     $2,041,524          $2,073,254         ($31,730)      (1.5%)

    7       JASON NATURAL COSMETICS               $296,904           $337,441          ($40,537)      (12.0%)    $1,485,469          $1,671,935        ($186,466)      (11.2%)
   87       QUEEN HELENE                            $105               $51                $54         105.2%        $555                $757             ($201)        (26.6%)

           LIP BALM                              $1,863,657         $1,707,245         $156,413         9.2%     $9,979,057          $8,887,781        $1,091,276       12.3%
   1         BURTS BEES                           $812,947           $765,768           $47,178         6.2%     $4,526,831          $4,095,322         $431,509        10.5%
   2         ALBA BOTANICA                        $374,351           $267,788          $106,563        39.8%     $1,634,018           $891,147          $742,871        83.4%
   3         KISS MY FACE ORGANICS                 $87,416           $104,549          ($17,133)      (16.4%)     $422,050            $477,151          ($55,101)      (11.5%)
   4         DESERT ESSENCE                        $74,403            $77,640           ($3,237)       (4.2%)     $468,177            $546,139          ($77,962)      (14.3%)
   5         UNPETROLEUM                           $45,531            $41,543            $3,988         9.6%      $247,350            $257,438          ($10,088)       (3.9%)

   15       AVALON ORGANIC                         $23,408            $20,508            $2,900        14.1%      $144,611            $108,311           $36,301        33.5%
   35       JASON NATURAL COSMETICS                $1,881             $4,199            ($2,318)      (55.2%)      $11,666             $18,584           ($6,918)      (37.2%)




        Source: Spins X - Whole Foods                                                                                             HCG Category Development Department
                                                                      Current 12 Weeks Ending 09-08-07                                         Current 52 Weeks


                                                                                         Dollar Chg (Vs                                                   Dollar Chg (Vs
Rank                       Brand                    Current Dollars   Year Ago Dollars     Year Ago)      $ % Chg   Current Dollars    Year Ago Dollars     Year Ago)      $ % Chg
          SUN PROTECTION & TANNING LOTIONS           $2,193,644         $1,785,572         $408,072        22.9%     $5,695,582          $4,837,086         $858,496        17.7%
 1         ALBA BOTANICA                              $873,792           $720,476          $153,315        21.3%     $2,201,649          $1,819,809         $381,841        21.0%
 2         CALIFORNIA BABY                            $216,447           $113,049          $103,398        91.5%      $472,671            $315,649          $157,022        49.7%
 3         NATURES GATE                               $149,713           $196,054          ($46,342)      (23.6%)     $452,847            $556,709         ($103,862)      (18.7%)
 4         JASON NATURAL COSMETICS                    $135,313           $110,511           $24,802        22.4%      $378,915            $307,329           $71,586        23.3%
 5         AUBREY ORGANICS                            $108,705           $129,918          ($21,213)      (16.3%)     $313,467            $328,188          ($14,721)       (4.5%)

 12        ZIA                                         $47,073            $56,682           ($9,609)      (17.0%)     $149,281            $190,981          ($41,700)      (21.8%)
 17        AVALON ORGANIC                              $15,673            $15,823            ($150)        (0.9%)      $50,244             $22,293           $27,951       125.4%

          MISTS & TONERS & ASTRINGENTS                $947,011           $872,276           $74,735         8.6%     $3,949,377          $3,575,955         $373,423        10.4%
 1         BURTS BEES                                 $149,356           $170,747          ($21,391)      (12.5%)     $652,175            $733,059          ($80,884)      (11.0%)
 2         DR HAUSCHKA                                $124,803           $107,319           $17,483        16.3%      $550,788            $460,798           $89,990        19.5%
 3         MYCHELLE                                   $111,283            $79,668           $31,616        39.7%      $443,791            $256,262          $187,530        73.2%
 4         AVALON ORGANIC                             $100,982            $86,249           $14,733        17.1%      $422,917            $364,147           $58,770        16.1%
 5         AUBREY ORGANICS                             $70,407            $72,384           ($1,978)       (2.7%)     $302,958            $312,427           ($9,469)       (3.0%)

  6        ZIA                                         $66,536            $73,203           ($6,667)      (9.1%)      $305,273            $321,524          ($16,251)      (5.1%)
  7        ALBA BOTANICA                               $63,622            $63,901            ($279)       (0.4%)      $248,459            $236,261           $12,198        5.2%
 10        JASON NATURAL COSMETICS                     $20,692            $22,970           ($2,278)      (9.9%)       $89,531             $94,846           ($5,314)      (5.6%)

           SHAVING CREMES & LOTIONS & AFTERSHAVES     $738,770           $672,973           $65,797        9.8%      $2,936,410          $2,641,028         $295,383        11.2%
 1          KISS MY FACE                              $240,339           $240,962            ($623)       (0.3%)      $973,958            $906,093           $67,865        7.5%
 2          ALBA BOTANICA                             $141,790            $92,260           $49,530       53.7%       $494,556            $385,504          $109,053        28.3%
 3          PARISSA                                    $97,956            $86,089           $11,867       13.8%       $350,556            $284,072           $66,484        23.4%
 4          AVALON ORGANIC                             $55,667            $53,307           $2,360         4.4%       $208,524            $190,855           $17,669         9.3%
 5          AUBREY ORGANICS                            $40,052            $28,955           $11,096       38.3%       $169,722            $117,868           $51,854        44.0%

 10        JASON NATURAL COSMETICS                     $16,639            $18,311           ($1,672)      (9.1%)       $77,429             $78,080           ($651)        (0.8%)
 12        ZIA                                         $12,549            $12,899            ($350)       (2.7%)       $54,524             $46,318           $8,205        17.7%




       Source: Spins X - Whole Foods                                                                                                  HCG Category Development Department
     New Skin Care Brand Rank
     Report




                                                                         Current 12 Weeks Ending 09-08-07                                                                                     Current 52 Weeks

                                                                                                     Unit %
                                                                                         Unit Chg    Change             Cat $ Cur Cat Cat Unit                                                        Unit Chg   Unit %            Cat $ Cur Cat Cat Unit
                                                Dollar Chg (Vs                           (Vs Year   (Vs Year Cur Cat $ Share   Unit   Share Pt                 Dollar Chg (Vs                         (Vs Year Change (Vs Cur Cat Share Pt  Unit  Share
Rank Brand                      Current Dollars   Year Ago)    $ % Chg   Current Units     Ago)       Ago)    Share    Pt Chg Share     Chg    Current Dollars   Year Ago)      $ % Chg Current Units   Ago)    Year Ago) $ Share   Chg    Share Pt Chg
TOTAL US X-WF
     SKIN CARE               $20,327,490        $2,146,969     11.8%       2,339,994     131,333      5.9%    100.0%     0.0    100.0%    0.0     $87,502,365    $8,201,111      10.3%    10,455,802   399,178      4.0%    100.0%    0.0    100.0%    0.0
  1    ALBA BOTANICA          $3,033,091         $480,761      18.8%        414,220       75,712     22.4%     14.9%     0.9     17.7%    2.4     $10,951,933    $1,986,175      22.2%     1,457,075   317,632     27.9%     12.5%    1.2     13.9%    2.6
  2    BURTS BEES             $2,288,102         $172,810       8.2%        410,853      (21,175)    (4.9%)    11.3%    (0.4)    17.6%   (2.0)    $11,389,935     $831,063        7.9%     2,234,210   (61,820)    (2.7%)    13.0%   (0.3)    21.4%   (1.5)
  3    AVALON ORGANIC         $1,514,345         $305,727      25.3%        133,378       29,389     28.3%      7.4%     0.8      5.7%    1.0      $6,623,567    $1,288,350      24.1%      575,621    104,650     22.2%      7.6%    0.8      5.5%    0.8
  4    MYCHELLE               $1,160,564         $365,357      45.9%         68,163       19,195     39.2%      5.7%     1.3      2.9%    0.7      $4,778,600    $1,814,295      61.2%      286,393     97,651     51.7%      5.5%    1.7      2.7%    0.9
  5    DR HAUSCHKA            $1,081,250         $205,954      23.5%         36,278        4,768     15.1%      5.3%     0.5      1.6%    0.1      $5,013,949     $864,558       20.8%      172,930     10,770      6.6%      5.7%    0.5      1.7%    0.0
  6    KISS MY FACE            $876,193           $27,529       3.2%        130,267       (1,637)    (1.2%)     4.3%    (0.4)     5.6%   (0.4)     $3,957,426     $168,706        4.5%      610,446     12,535      2.1%      4.5%   (0.3)     5.8%   (0.1)
  7    JASON NATURAL COSMETICS $859,489           $17,855       2.1%         99,192        5,479      5.8%      4.2%    (0.4)     4.2%   (0.0)     $3,711,632     ($86,460)      (2.3%)     423,719     (3,185)    (0.7%)     4.2%   (0.5)     4.1%   (0.2)
  8    AUBREY ORGANICS         $810,829           $38,428       5.0%         75,391        2,622      3.6%      4.0%    (0.3)     3.2%   (0.1)     $3,495,448     $186,655        5.6%      316,033      8,534      2.8%      4.0%   (0.2)     3.0%   (0.0)
  9    ZIA                     $774,249          ($72,891)     (8.6%)        41,288       (8,516)   (17.1%)     3.8%    (0.9)     1.8%   (0.5)     $3,733,799    ($351,667)      (8.6%)     205,860    (32,289)   (13.6%)     4.3%   (0.9)     2.0%   (0.4)
 10    DESERT ESSENCE          $539,418           $49,757      10.2%         94,127        4,034      4.5%      2.7%    (0.0)     4.0%   (0.1)     $2,452,240     $324,535       15.3%      471,819     20,710      4.6%      2.8%    0.1      4.5%    0.0
 11    NATURES GATE            $524,852          ($43,343)     (7.6%)        68,876       (8,988)   (11.5%)     2.6%    (0.5)     2.9%   (0.6)     $2,465,617    ($407,813)     (14.2%)     347,201    (77,313)   (18.2%)     2.8%   (0.8)     3.3%   (0.9)
 12    EARTH SCIENCE           $367,294           $66,129      22.0%         45,842        8,182     21.7%      1.8%     0.2      2.0%    0.3      $1,443,647     $146,233       11.3%      172,699     11,774      7.3%      1.6%    0.0      1.7%    0.1
 13    DERMA E                 $345,036           $53,070      18.2%         21,128        3,569     20.3%      1.7%     0.1      0.9%    0.1      $1,494,863      $34,257        2.3%       90,574       316       0.4%      1.7%   (0.1)     0.9%   (0.0)
 14    KISS MY FACE ORGANICS   $338,685           ($5,565)     (1.6%)        49,433       (4,032)    (7.5%)     1.7%    (0.2)     2.1%   (0.3)     $1,526,090     ($59,426)      (3.7%)     218,653    (23,222)    (9.6%)     1.7%   (0.3)     2.1%   (0.3)
 15    CALIFORNIA BABY         $302,777          $127,408      72.7%         22,326        9,227     70.4%      1.5%     0.5      1.0%    0.4       $784,979      $192,194       32.4%       61,038     13,731     29.0%      0.9%    0.1      0.6%    0.1
 16    QUANTUM                 $280,971           $31,820      12.8%         48,144       11,126     30.1%      1.4%     0.0      2.1%    0.4       $507,238       $52,965       11.7%       86,560     17,290     25.0%      0.6%    0.0      0.8%    0.1
 17    WELEDA                  $266,429           $10,767       4.2%         26,278       (2,417)    (8.4%)     1.3%    (0.1)     1.1%   (0.2)     $1,412,127      $25,216        1.8%      148,390    (14,817)    (9.1%)     1.6%   (0.1)     1.4%   (0.2)
 18    ALL TERRAIN             $258,911          ($32,248)    (11.1%)        43,601       (2,507)    (5.4%)     1.3%    (0.3)     1.9%   (0.2)      $520,691      ($50,208)      (8.8%)      89,061     (1,504)    (1.7%)     0.6%   (0.1)     0.9%   (0.0)
 19    SHIKAI                  $252,845           $44,105      21.1%         31,689        3,044     10.6%      1.2%     0.1      1.4%    0.1      $1,368,445     $175,030       14.7%      175,370      8,116      4.9%      1.6%    0.1      1.7%    0.0
 20    SUKI                    $250,655          $100,876      67.3%         10,099        4,008     65.8%      1.2%     0.4      0.4%    0.2       $948,784      $403,727       74.1%       38,373     15,355     66.7%      1.1%    0.4      0.4%    0.1
 21    REVIVA                  $216,560             $236        0.1%         18,019         170       1.0%      1.1%    (0.1)     0.8%   (0.0)     $1,011,458     ($30,670)      (2.9%)      82,728     (2,529)    (3.0%)     1.2%   (0.2)     0.8%   (0.1)
 22    NATURES GATE ORGANICS $196,411            ($26,799)    (12.0%)        17,025       (6,812)   (28.6%)     1.0%    (0.3)     0.7%   (0.4)      $858,263     ($205,291)     (19.3%)      76,004    (38,163)   (33.4%)     1.0%   (0.4)     0.7%   (0.4)
 23    BORLIND                 $195,296           ($3,704)     (1.9%)         5,417        (482)     (8.2%)     1.0%    (0.1)     0.2%   (0.0)      $972,909       $43,693        4.7%       27,561      (444)     (1.6%)     1.1%   (0.1)     0.3%   (0.0)
 24    BADGER                  $160,804           $69,416      76.0%         24,537        6,871     38.9%      0.8%     0.3      1.0%    0.2       $494,955      $113,937       29.9%      100,455     13,960     16.1%      0.6%    0.1      1.0%    0.1
 25    MOUNTAIN OCEAN          $138,834            $3,017       2.2%         20,211        (157)     (0.8%)     0.7%    (0.1)     0.9%   (0.1)      $599,989       ($6,400)      (1.1%)      88,429     (6,674)    (7.0%)     0.7%   (0.1)     0.8%   (0.1)
 26    DEVITA                  $119,940           $15,645      15.0%          5,895         610      11.5%      0.6%     0.0      0.3%    0.0       $479,117       $82,511       20.8%       24,038      3,053     14.5%      0.5%    0.0      0.2%    0.0
 27    RACHEL PERRY            $119,572            $2,439       2.1%          8,758       (1,621)   (15.6%)     0.6%    (0.1)     0.4%   (0.1)      $560,763       ($6,718)      (1.2%)      43,473    (10,200)   (19.0%)     0.6%   (0.1)     0.4%   (0.1)
 28    COLLECTIVE WELL BEING   $114,126           $22,133      24.1%          9,143         188       2.1%      0.6%     0.1      0.4%   (0.0)      $502,145      $118,650       30.9%       44,149      4,449     11.2%      0.6%    0.1      0.4%    0.0
 29    BETTER BOTANICALS       $103,857          ($40,184)    (27.9%)         7,954       (4,114)   (34.1%)     0.5%    (0.3)     0.3%   (0.2)      $594,120      ($91,551)     (13.4%)      47,560    (11,504)   (19.5%)     0.7%   (0.2)     0.5%   (0.1)
 30    BEAUTY WITHOUT CRUELTY $103,120            $12,056      13.2%         10,405        1,311     14.4%      0.5%     0.0      0.4%    0.0       $506,347       $95,740       23.3%       49,635      8,688     21.2%      0.6%    0.1      0.5%    0.1
 31    DR BRONNERS              $99,505          ($23,781)    (19.3%)        23,862       (7,904)   (24.9%)     0.5%    (0.2)     1.0%   (0.4)      $629,378       $33,220        5.6%      186,066      8,829      5.0%      0.7%   (0.0)     1.8%    0.0
 32    PARISSA                  $97,956           $11,867      13.8%         10,128        1,311     14.9%      0.5%     0.0      0.4%    0.0       $350,556       $66,484       23.4%       36,241      5,542     18.1%      0.4%    0.0      0.3%    0.0
 33    ECCO BELLA               $94,228          ($30,996)    (24.8%)         6,054       (1,961)   (24.5%)     0.5%    (0.2)     0.3%   (0.1)      $474,532     ($193,354)     (29.0%)      30,544    (14,609)   (32.4%)     0.5%   (0.3)     0.3%   (0.2)
 34    UNPETROLEUM              $85,995           $11,343      15.2%         26,815        3,004     12.6%      0.4%     0.0      1.1%    0.1       $434,480        $1,091        0.3%      139,424     (2,957)    (2.1%)     0.5%   (0.0)     1.3%   (0.1)
 35    ALAFFIA                  $85,053           $38,127      81.2%          9,117        4,017     78.8%      0.4%     0.2      0.4%    0.2       $366,800      $274,680      298.2%       40,723     29,960    278.4%      0.4%    0.3      0.4%    0.3
 36    PANGEA                   $76,365           $51,162     203.0%          3,766        1,933    105.4%      0.4%     0.2      0.2%    0.1       $284,317      $237,155      502.9%       16,713     13,333    394.5%      0.3%    0.3      0.2%    0.1
 37    HOME HEALTH              $76,187           ($4,368)     (5.4%)        11,060        (905)     (7.6%)     0.4%    (0.1)     0.5%   (0.1)      $349,335       ($3,132)      (0.9%)      51,006     (4,852)    (8.7%)     0.4%   (0.0)     0.5%   (0.1)
 38    CAMOCARE                 $75,740          ($12,545)    (14.2%)         4,751        (580)    (10.9%)     0.4%    (0.1)     0.2%   (0.0)      $359,071      ($82,408)     (18.7%)      22,111     (5,680)   (20.4%)     0.4%   (0.1)     0.2%   (0.1)
 39                             $74,446
       GIOVANNI ORGANIC COSMETICS                 $10,217      15.9%          7,960         682       9.4%      0.4%     0.0      0.3%    0.0       $444,606      $271,131      156.3%       52,443     30,761    141.9%      0.5%    0.3      0.5%    0.3
 40    NONIE                    $62,387           ($6,915)    (10.0%)         3,049        (329)     (9.7%)     0.3%    (0.1)     0.1%   (0.0)      $284,734      ($67,000)     (19.0%)      13,851     (4,906)   (26.2%)     0.3%   (0.1)     0.1%   (0.1)
 41    ORGANIX                  $60,580           $17,171      39.6%          5,932        2,302     63.4%      0.3%     0.1      0.3%    0.1       $206,941       $67,985       48.9%       19,388      8,058     71.1%      0.2%    0.1      0.2%    0.1
 42    PHYBIOSIS                $58,736           $41,431     239.4%          2,529        1,668    193.8%      0.3%     0.2      0.1%    0.1       $203,418      $139,729      219.4%        9,083      6,056    200.1%      0.2%    0.2      0.1%    0.1
 43    YOUTHFUL ESSENTIALS      $56,655           ($2,672)     (4.5%)         2,144        (205)     (8.7%)     0.3%    (0.0)     0.1%   (0.0)      $252,795      ($50,200)     (16.6%)       9,512     (2,658)   (21.8%)     0.3%   (0.1)     0.1%   (0.0)
 44    AURA CACIA               $55,059            $4,038       7.9%          7,182        (166)     (2.3%)     0.3%    (0.0)     0.3%   (0.0)      $256,826       $53,376       26.2%       34,139      2,987      9.6%      0.3%    0.0      0.3%    0.0
 45    SOURCE NATURALS          $54,063          ($11,842)    (18.0%)         2,863        (608)    (17.5%)     0.3%    (0.1)     0.1%   (0.0)      $259,840      ($90,072)     (25.7%)      13,586     (4,790)   (26.1%)     0.3%   (0.1)     0.1%   (0.1)
 46    GRATEFUL BODY            $50,232            $8,147      19.4%          2,222         522      30.7%      0.2%     0.0      0.1%    0.0       $209,361        $7,986        4.0%        8,414      (379)     (4.3%)     0.2%   (0.0)     0.1%   (0.0)
 47    NUTRIBIOTIC              $49,889           ($9,781)    (16.4%)         4,201        (620)    (12.9%)     0.2%    (0.1)     0.2%   (0.0)      $214,734      ($56,790)     (20.9%)      17,136     (3,791)   (18.1%)     0.2%   (0.1)     0.2%   (0.0)
 48    EO                       $47,015          ($16,152)    (25.6%)         7,021       (1,622)   (18.8%)     0.2%    (0.1)     0.3%   (0.1)      $258,773      ($73,454)     (22.1%)      40,386     (4,933)   (10.9%)     0.3%   (0.1)     0.4%   (0.1)
 49    LILY ORGANICS            $46,011           $12,844      38.7%          3,282        1,287     64.5%      0.2%     0.0      0.1%    0.0       $169,589       $24,621       17.0%       11,216      1,140     11.3%      0.2%    0.0      0.1%    0.0
 50    AZTEC                    $43,636            $4,546      11.6%          6,194         740      13.6%      0.2%    (0.0)     0.3%    0.0       $174,216       $20,105       13.0%       24,540      2,798     12.9%      0.2%    0.0      0.2%    0.0
 51    MODE DE VIE              $42,059            $7,462      21.6%          6,536        1,527     30.5%      0.2%     0.0      0.3%    0.1       $228,686      ($12,550)      (5.2%)      35,849     (1,009)    (2.7%)     0.3%   (0.0)     0.3%   (0.0)
 52    TWINLAB                  $41,670            $3,812      10.1%          6,002         337       5.9%      0.2%    (0.0)     0.3%   (0.0)      $173,355        $8,847        5.4%       25,494       683       2.8%      0.2%   (0.0)     0.2%   (0.0)




          Source: Spins X - Whole Foods                                                                                                                                                                 HCG Category Development Department
                                                                          Current 12 Weeks Ending 09-08-07                                                                                   Current 52 Weeks

                                                                                                       Unit %
                                                                                          Unit Chg    Change             Cat $ Cur Cat Cat Unit                                                       Unit Chg    Unit %           Cat $ Cur Cat Cat Unit
                                               Dollar Chg (Vs                             (Vs Year   (Vs Year Cur Cat $ Share   Unit   Share Pt                 Dollar Chg (Vs                        (Vs Year Change (Vs Cur Cat Share Pt  Unit  Share
Rank Brand                   Current Dollars     Year Ago)      $ % Chg   Current Units     Ago)        Ago)   Share    Pt Chg Share     Chg    Current Dollars   Year Ago)     $ % Chg Current Units   Ago)    Year Ago) $ Share   Chg    Share Pt Chg
 53   NOW                       $40,098            $9,073         29.2%       6,071          951       18.6%    0.2%      0.0   0.3%      0.0     $190,465         $31,959        20.2%    28,975        878        3.1%   0.2%      0.0   0.3%    (0.0)
 54   HEMP ORGANICS             $39,551            $1,264          3.3%       6,760          557        9.0%    0.2%     (0.0)  0.3%      0.0     $179,461         ($4,224)      (2.3%)    29,566      (1,098)    (3.6%)   0.2%     (0.0)  0.3%    (0.0)
 55   ABRACADABRA               $38,324           ($6,686)      (14.9%)       3,012         (554)     (15.5%)   0.2%     (0.1)  0.1%     (0.0)    $192,543        ($44,685)     (18.8%)    15,122      (3,246)   (17.7%)   0.2%     (0.1)  0.1%    (0.0)
 56   MERRY HEMPSTERS           $37,825            ($562)        (1.5%)      14,796          (90)      (0.6%)   0.2%     (0.0)  0.6%     (0.0)    $230,539        ($13,943)      (5.7%)    90,420      (5,449)    (5.7%)   0.3%     (0.0)  0.9%    (0.1)
 57   ZUMBAR                    $35,079             $760           2.2%       4,372          192        4.6%    0.2%     (0.0)  0.2%     (0.0)    $199,024        ($18,974)      (8.7%)    26,552       (338)     (1.3%)   0.2%     (0.0)  0.3%    (0.0)
 58   ECOLIPS                   $34,921           ($5,858)      (14.4%)      12,725        (4,240)    (25.0%)   0.2%     (0.1)  0.5%     (0.2)    $215,801        ($40,814)     (15.9%)    81,627     (28,572)   (25.9%)   0.2%     (0.1)  0.8%    (0.3)
 59                             $33,443
      EARTHS BEST BODY CARE BY JASON             ($11,916)      (26.3%)       3,082         (960)     (23.8%)   0.2%     (0.1)  0.1%     (0.1)    $147,501        ($67,212)     (31.3%)    14,250      (6,133)   (30.1%)   0.2%     (0.1)  0.1%    (0.1)
 60   ULTRA BOTANICALS          $31,216           ($3,529)      (10.2%)       1,420         (106)      (7.0%)   0.2%     (0.0)  0.1%     (0.0)    $143,165         ($8,559)      (5.6%)     6,284       (172)     (2.7%)   0.2%     (0.0)  0.1%    (0.0)
 61   UV NATURAL                $30,190              $65           0.2%       1,463           22        1.5%    0.1%     (0.0)  0.1%     (0.0)     $74,156         $27,087        57.5%     3,525       1,279      56.9%   0.1%      0.0   0.0%     0.0
 62   MOOM                      $29,708            $5,910         24.8%       1,958          321       19.6%    0.1%      0.0   0.1%      0.0     $102,741          $4,367         4.4%     6,956        250        3.7%   0.1%     (0.0)  0.1%    (0.0)
 63   HOMS                      $29,334           ($3,501)      (10.7%)       4,093         (274)      (6.3%)   0.1%     (0.0)  0.2%     (0.0)     $50,829         ($6,075)     (10.7%)     6,838       (557)     (7.5%)   0.1%     (0.0)  0.1%    (0.0)
 64   JUICE BEAUTY              $28,431          ($19,871)      (41.1%)       1,175         (809)     (40.8%)   0.1%     (0.1)  0.1%     (0.0)    $173,034        ($58,210)     (25.2%)     7,867      (2,380)   (23.2%)   0.2%     (0.1)  0.1%    (0.0)
 65   PACIFICA NATURAL SKINCARE $27,619           $26,808       3305.7%       2,134         2,069    3208.1%    0.1%      0.1   0.1%      0.1     $151,963        $150,587     10946.2%    12,198      12,090 11271.7%     0.2%      0.2   0.1%     0.1
 66   TOMS OF MAINE             $25,708              $90           0.4%       4,519          (21)      (0.5%)   0.1%     (0.0)  0.2%     (0.0)    $109,858          $5,439         5.2%    19,285        698        3.8%   0.1%     (0.0)  0.2%    (0.0)
 67   BOTANICAL SOLUTIONS       $24,767          ($11,734)      (32.1%)       2,999        (1,441)    (32.5%)   0.1%     (0.1)  0.1%     (0.1)     $66,117          $2,221         3.5%     7,973        157        2.0%   0.1%     (0.0)  0.1%    (0.0)
 68   EMERITA                   $24,745            $6,988         39.4%       1,214          217       21.8%    0.1%      0.0   0.1%      0.0     $102,769         $77,657       309.3%     5,246       3,658     230.3%   0.1%      0.1   0.1%     0.0
 69   HERBAN COWBOY             $24,086           ($2,370)       (9.0%)       5,195          102        2.0%    0.1%     (0.0)  0.2%     (0.0)    $123,029        ($14,448)     (10.5%)    25,339       (358)     (1.4%)   0.1%     (0.0)  0.2%    (0.0)
 70   HUGO                      $23,876           $19,227        413.6%       1,917         1,555     429.2%    0.1%      0.1   0.1%      0.1      $57,502         $52,853      1136.9%     4,707       4,344    1199.0%   0.1%      0.1   0.0%     0.0
 71   THURSDAY PLANTATION       $21,339            $1,857          9.5%       2,057           78        4.0%    0.1%     (0.0)  0.1%     (0.0)     $80,077         ($4,034)      (4.8%)     7,891      (1,125)   (12.5%)   0.1%     (0.0)  0.1%    (0.0)
 72   EARTH THERAPEUTICS        $20,511           ($3,396)      (14.2%)       2,675         (599)     (18.3%)   0.1%     (0.0)  0.1%     (0.0)    $112,779        ($31,889)     (22.0%)    14,978      (6,134)   (29.1%)   0.1%     (0.1)  0.1%    (0.1)
 73   HERITAGE PRODUCTS         $20,401            $1,811          9.7%       3,493          134        4.0%    0.1%     (0.0)  0.1%     (0.0)    $100,086          $5,148         5.4%    17,922        262        1.5%   0.1%     (0.0)  0.2%    (0.0)
 74   DEAD SEA                  $19,640           $13,976        246.7%        919           609      196.8%    0.1%      0.1   0.0%      0.0      $60,925         $42,540       231.4%     3,078       2,102     215.5%   0.1%      0.0   0.0%     0.0
 75   NANAKS                    $19,377            $2,413         14.2%       8,654          952       12.4%    0.1%      0.0   0.4%      0.0     $101,732          $4,028         4.1%    44,967       (543)     (1.2%)   0.1%     (0.0)  0.4%    (0.0)
 76   PURE & BASIC              $18,332            ($411)        (2.2%)       2,462         (187)      (7.1%)   0.1%     (0.0)  0.1%     (0.0)     $93,514        ($29,526)     (24.0%)    13,118      (7,858)   (37.5%)   0.1%     (0.0)  0.1%    (0.1)
 77   QUEEN HELENE              $18,073           ($1,235)       (6.4%)       4,717         (388)      (7.6%)   0.1%     (0.0)  0.2%     (0.0)     $75,632         ($9,460)     (11.1%)    19,715      (3,183)   (13.9%)    0.1%    (0.0)  0.2%    (0.0)
 78   LAMAS                     $16,718           ($4,717)      (22.0%)        726          (206)     (22.1%)   0.1%     (0.0)  0.0%     (0.0)     $95,746        ($21,238)     (18.2%)     4,301       (878)    (17.0%)   0.1%     (0.0)  0.0%    (0.0)
 79   BURNOUT                   $16,022            $7,120         80.0%       3,316         1,710     106.5%    0.1%      0.0   0.1%      0.1      $36,791         $12,282        50.1%     7,508       2,287      43.8%   0.0%      0.0   0.1%     0.0
 80   KUUMBA MADE               $15,973           $15,973           na        2,062         2,062        na     0.1%      0.1   0.1%      0.1      $54,555         $54,555          na      7,196       7,196        na    0.1%      0.1   0.1%     0.1
 81   VTAE                      $15,097          ($23,008)      (60.4%)       1,432        (2,341)    (62.0%)   0.1%     (0.1)  0.1%     (0.1)     $96,762        ($67,229)     (41.0%)     9,768      (6,752)   (40.9%)   0.1%     (0.1)  0.1%    (0.1)
 82   SIMPLY DIVINE BOTANICALS $14,555            $14,061       2850.8%        573           548     2191.3%    0.1%      0.1   0.0%      0.0      $49,392         $48,541      5700.3%     2,055       2,005    4011.6%   0.1%      0.1   0.0%     0.0
 83   GABRIEL                   $14,324            $2,649         22.7%        777           163       26.5%    0.1%      0.0   0.0%      0.0      $51,546          $3,176         6.6%     2,874        175        6.5%   0.1%     (0.0)  0.0%     0.0
 84   PURE LIFE SOAP CO         $13,977           $13,977           na        1,482         1,482        na     0.1%      0.1   0.1%      0.1      $17,533         $17,533          na      1,868       1,868        na    0.0%      0.0   0.0%     0.0
 85                             $13,966
      LILY OF THE DESERT AV80 ORGANICS            $13,179       1676.1%       1,640         1,513    1191.5%    0.1%      0.1   0.1%      0.1      $33,429         $30,851      1196.8%     4,077       3,672     908.6%   0.0%      0.0   0.0%     0.0
 86   LILY OF THE DESERT        $13,336           ($4,614)      (25.7%)       2,989         (384)     (11.4%)   0.1%     (0.0)  0.1%     (0.0)     $52,339        ($16,914)     (24.4%)    13,343      (2,828)   (17.5%)   0.1%     (0.0)  0.1%    (0.0)
 87   MAYUMI                    $13,226             $566           4.5%        958            23        2.4%    0.1%     (0.0)  0.0%     (0.0)     $63,751          $3,274         5.4%     4,627        113        2.5%   0.1%     (0.0)  0.0%    (0.0)
 88   NATURES PLUS              $13,004           ($2,183)      (14.4%)       1,346         (328)     (19.6%)   0.1%     (0.0)  0.1%     (0.0)     $60,113         ($8,016)     (11.8%)     6,418       (918)    (12.5%)   0.1%     (0.0)  0.1%    (0.0)
 89   LILY OF THE DESERT AV80 $12,878             ($3,081)      (19.3%)       1,719         (418)     (19.6%)   0.1%     (0.0)  0.1%     (0.0)     $59,145         ($9,669)     (14.1%)     7,935      (1,460)   (15.5%)   0.1%     (0.0)  0.1%    (0.0)
 90   OTTER CREEK               $12,232            $3,288         36.8%        913           225       32.7%    0.1%      0.0   0.0%      0.0      $39,480          $7,317        22.8%     2,955        431       17.1%   0.0%      0.0   0.0%     0.0
 91   INDIAN MEADOW HERBALS $11,290                 ($54)        (0.5%)        663           (31)      (4.5%)   0.1%     (0.0)  0.0%     (0.0)     $73,706         ($9,865)     (11.8%)     4,344       (669)    (13.3%)   0.1%     (0.0)  0.0%    (0.0)
 92   DEEP STEEP                $11,252            $3,105         38.1%       1,124          267       31.2%    0.1%      0.0   0.0%      0.0      $50,173         ($2,676)      (5.1%)     5,585       1,117      25.0%   0.1%     (0.0)  0.1%     0.0
 93   RAINBOW RESEARCH          $10,997            $3,055         38.5%       2,480          920       59.0%    0.1%      0.0   0.1%      0.0      $42,302          $9,124        27.5%     9,144       2,786      43.8%   0.0%      0.0   0.1%     0.0
 94   FOOTHERAPY                $10,957            $1,482         15.6%       2,668          367       15.9%    0.1%      0.0   0.1%      0.0      $37,803          $3,347         9.7%     9,178        622        7.3%   0.0%     (0.0)  0.1%     0.0
 95   CARLSON                   $10,159            $1,055         11.6%       2,493          202        8.8%    0.0%     (0.0)  0.1%      0.0      $52,394           $866          1.7%    13,027        319        2.5%   0.1%     (0.0)  0.1%    (0.0)
 96   APPLEWOOD ACRES            $9,644           ($2,217)      (18.7%)        816          (214)     (20.8%)   0.0%     (0.0)  0.0%     (0.0)     $41,471         ($9,910)     (19.3%)     3,506       (872)    (19.9%)   0.0%     (0.0)  0.0%    (0.0)
 97   COMMON SENSE               $9,006           ($9,861)      (52.3%)        964         (1,183)    (55.1%)   0.0%     (0.1)  0.0%     (0.1)     $62,520        ($74,472)     (54.4%)     7,168      (9,293)   (56.5%)   0.1%     (0.1)  0.1%    (0.1)
 98   HEALTHY TIMES              $8,804           ($1,586)      (15.3%)       1,818         (512)     (22.0%)   0.0%     (0.0)  0.1%     (0.0)     $43,298         ($6,666)     (13.3%)     8,970      (2,608)   (22.5%)   0.0%     (0.0)  0.1%    (0.0)
 99   EARTH FRIENDLY PRODUCTS $8,755               $8,755           na         932           932         na     0.0%      0.0   0.0%      0.0      $16,581         $16,581          na      1,677       1,677        na    0.0%      0.0   0.0%     0.0
100 ALOE LIFE                    $8,736            $1,789         25.8%        822           136       19.8%    0.0%      0.0   0.0%      0.0      $40,166          $8,243        25.8%     3,675        550       17.6%   0.0%      0.0   0.0%     0.0
101 NEEMAURA                     $8,468           ($9,974)      (54.1%)        750         (1,103)    (59.5%)   0.0%     (0.1)  0.0%     (0.1)     $37,492        ($12,010)     (24.3%)     2,995      (1,622)   (35.1%)   0.0%     (0.0)  0.0%    (0.0)
102 JURASSIC                     $8,428            $3,047         56.6%        830           263       46.4%    0.0%      0.0   0.0%      0.0      $37,343          $7,790        26.4%     3,840        278        7.8%   0.0%      0.0   0.0%     0.0
103 SPIRIT OF BEAUTY             $8,016            $7,892       6360.9%        489           485     #######    0.0%      0.0   0.0%      0.0      $23,132         $22,037      2013.2%     1,267       1,189    1513.6%   0.0%      0.0   0.0%     0.0
104 MEX DARK                     $7,815            $4,330        124.2%        604           329      119.8%    0.0%      0.0   0.0%      0.0      $18,249          $7,434        68.7%     1,418        568       66.8%   0.0%      0.0   0.0%     0.0
105 Z MEI                        $7,570            ($213)        (2.7%)        303           (35)     (10.2%)   0.0%     (0.0)  0.0%     (0.0)     $29,238          $6,239        27.1%     1,053        109       11.5%   0.0%      0.0   0.0%     0.0
106 NATRAPEL                     $7,541           ($7,725)      (50.6%)       1,507        (1,276)    (45.9%)   0.0%     (0.0)  0.1%     (0.1)     $14,501         ($9,289)     (39.0%)     2,841      (1,512)   (34.7%)   0.0%     (0.0)  0.0%    (0.0)
107 MRS MEYERS                   $7,427            $3,006         68.0%       1,230          573       87.1%    0.0%      0.0   0.1%      0.0      $34,624         $12,480        56.4%     5,453       2,473      83.0%   0.0%      0.0   0.1%     0.0
108 GRIFFIN REMEDY               $7,187            $4,728        192.3%       1,156          761      192.5%    0.0%      0.0   0.0%      0.0      $24,833         $16,097       184.3%     4,112       2,692     189.6%   0.0%      0.0   0.0%     0.0
109 BOTANIC ESSENCE              $6,699            ($594)        (8.1%)       1,103          (92)      (7.7%)   0.0%     (0.0)  0.0%     (0.0)     $28,718         ($3,281)     (10.3%)     4,707       (645)    (12.1%)   0.0%     (0.0)  0.0%    (0.0)
110 BLUE Q                       $6,609             $257           4.0%       2,337          (99)      (4.1%)   0.0%     (0.0)  0.1%     (0.0)     $59,365         $52,531       768.7%    20,984      18,407     714.1%   0.1%      0.1   0.2%     0.2
111 PHARMACOPIA                  $6,569            $1,404         27.2%        488            32        6.9%    0.0%      0.0   0.0%      0.0      $36,016         $29,826       481.8%     2,741       2,176     385.1%   0.0%      0.0   0.0%     0.0




           Source: Spins X - Whole Foods                                                                                                                                                             HCG Category Development Department
                                                                    Current 12 Weeks Ending 09-08-07                                                                                      Current 52 Weeks

                                                                                                 Unit %
                                                                                    Unit Chg    Change             Cat $ Cur Cat Cat Unit                                                          Unit Chg    Unit %           Cat $ Cur Cat Cat Unit
                                           Dollar Chg (Vs                           (Vs Year   (Vs Year Cur Cat $ Share   Unit   Share Pt                 Dollar Chg (Vs                           (Vs Year Change (Vs Cur Cat Share Pt  Unit  Share
Rank Brand               Current Dollars     Year Ago)    $ % Chg   Current Units     Ago)        Ago)   Share    Pt Chg Share     Chg    Current Dollars   Year Ago)      $ % Chg Current Units     Ago)    Year Ago) $ Share   Chg    Share Pt Chg
112 NATURES VISION           $6,479           ($3,573)    (35.5%)       289           (179)     (38.3%)   0.0%     (0.0)  0.0%     (0.0)     $38,370        ($11,898)      (23.7%)     1,736         (568)    (24.6%)   0.0%     (0.0)  0.0%    (0.0)
113 SENSUOUS BEAUTY          $6,173           ($2,755)    (30.9%)       479           (235)     (32.9%)   0.0%     (0.0)  0.0%     (0.0)     $37,192         ($9,777)      (20.8%)     2,941         (725)    (19.8%)   0.0%     (0.0)  0.0%    (0.0)
114 SUN COUNTRY NATURALS     $6,032            ($850)     (12.4%)       397             42       11.7%    0.0%     (0.0)  0.0%      0.0      $29,489           $618           2.1%     1,598          129        8.8%   0.0%     (0.0)  0.0%     0.0
115 MASADA                   $5,749             ($53)      (0.9%)       908           (135)     (12.9%)   0.0%     (0.0)  0.0%     (0.0)     $19,112         ($6,149)      (24.3%)     3,335        (2,022)   (37.7%)   0.0%     (0.0)  0.0%    (0.0)
116 MILL CREEK               $5,694              $91         1.6%       568            (16)      (2.7%)   0.0%     (0.0)  0.0%     (0.0)     $21,674         ($3,062)      (12.4%)     2,312         (387)    (14.3%)   0.0%     (0.0)  0.0%    (0.0)
117 DERMA-LIFE               $5,613            ($447)      (7.4%)       515            (70)     (11.9%)   0.0%     (0.0)  0.0%     (0.0)     $23,717         ($1,129)       (4.5%)     2,207         (241)     (9.9%)   0.0%     (0.0)  0.0%    (0.0)
118 7 WONDERS                $5,407             $158         3.0%       662             24        3.8%    0.0%     (0.0)  0.0%     (0.0)     $28,275           $941           3.4%     3,478          219        6.7%   0.0%     (0.0)  0.0%     0.0
119 ENVIROMAN                $5,190            $1,463       39.2%       557            115       26.1%    0.0%      0.0   0.0%      0.0      $12,213           $432           3.7%     1,350          (42)     (3.0%)   0.0%     (0.0)  0.0%    (0.0)
120 NATURALLY FRESH BODYCARE5,107
                             $                 ($661)     (11.5%)      1,835          (381)     (17.2%)   0.0%     (0.0)  0.1%     (0.0)     $28,574         ($3,413)      (10.7%)    10,235        (1,617)   (13.6%)   0.0%     (0.0)  0.1%    (0.0)
121 AURA CACIA BABY          $5,000            $5,000         na        615            615         na     0.0%      0.0   0.0%      0.0      $23,074         $23,074           na      3,086         3,086        na    0.0%      0.0   0.0%     0.0
122 COUNTRY COMFORT          $4,858            ($589)     (10.8%)      1,067           (44)      (4.0%)   0.0%     (0.0)  0.0%     (0.0)     $24,202         ($3,632)      (13.1%)     5,152        (1,418)   (21.6%)   0.0%     (0.0)  0.0%    (0.0)
123 JOHN MASTERS ORGANICS $4,685               $4,685         na        255            255         na     0.0%      0.0   0.0%      0.0       $6,389          $6,389           na       350           350         na    0.0%      0.0   0.0%     0.0
124 MOON VALLEY              $4,453             $764        20.7%       793            126       18.9%    0.0%      0.0   0.0%      0.0      $24,346         $12,307        102.2%     4,215         1,899      82.0%   0.0%      0.0   0.0%     0.0
125 HEATHER LORAINE          $4,267             $930        27.9%       336             83       32.6%    0.0%      0.0   0.0%      0.0      $19,278          $4,915         34.2%     1,489          380       34.3%   0.0%      0.0   0.0%     0.0
126 HEALTH FROM THE SUN      $4,077           ($1,555)    (27.6%)       648           (386)     (37.3%)   0.0%     (0.0)  0.0%     (0.0)     $12,495         ($8,022)      (39.1%)     2,040        (1,378)   (40.3%)   0.0%     (0.0)  0.0%    (0.0)
127 SUPER SALVE              $4,009            $2,498      165.4%       615            363      144.2%    0.0%      0.0   0.0%      0.0      $17,437          $9,498        119.6%     2,932         1,467     100.1%   0.0%      0.0   0.0%     0.0
128 BEAUTIFUL SOAP & COMPANY$3,897              $157         4.2%       348            (90)     (20.5%)   0.0%     (0.0)  0.0%     (0.0)     $11,288        ($43,368)      (79.3%)     1,233        (5,194)   (80.8%)   0.0%     (0.1)  0.0%    (0.1)
129 SUNSHINE SPA             $3,764           ($3,582)    (48.8%)       334           (250)     (42.8%)   0.0%     (0.0)  0.0%     (0.0)     $26,338        ($37,887)      (59.0%)     2,113        (3,485)   (62.3%)   0.0%     (0.1)  0.0%    (0.0)
130 LASTING TOUCH            $3,591            $1,084       43.2%       410            122       42.4%    0.0%      0.0   0.0%      0.0      $12,432          $7,268        140.8%     1,419          826      139.1%   0.0%      0.0   0.0%     0.0
131 STONY BROOK BOTANICALS $3,536               $929        35.6%       525            150       40.1%    0.0%      0.0   0.0%      0.0      $14,264          $2,986         26.5%     2,109          475       29.1%   0.0%      0.0   0.0%     0.0
132 HONEY BEE GARDENS        $3,430             $290         9.3%       741             60        8.9%    0.0%     (0.0)  0.0%      0.0      $18,178           $495           2.8%     4,306         (285)     (6.2%)   0.0%     (0.0)  0.0%    (0.0)
133 EIDON                    $3,414            $1,607       88.9%       288            112       63.6%    0.0%      0.0   0.0%      0.0      $16,841         $11,564        219.1%     1,406          925      192.2%   0.0%      0.0   0.0%     0.0
134 HERBLADY                 $3,158            $3,158         na        210            210         na     0.0%      0.0   0.0%      0.0      $10,666         $10,666           na       794           794         na    0.0%      0.0   0.0%     0.0
135 GLOBAL BALANCE           $3,123             $413        15.3%       708             85       13.6%    0.0%      0.0   0.0%      0.0      $14,597           $964           7.1%     3,296          196        6.3%   0.0%     (0.0)  0.0%     0.0
136 NATURES ACRES            $3,118            ($252)      (7.5%)       458             12        2.7%    0.0%     (0.0)  0.0%     (0.0)     $17,060         ($3,578)      (17.3%)     2,292         (693)    (23.2%)   0.0%     (0.0)  0.0%    (0.0)
137 ORJENE                   $3,074            ($135)      (4.2%)       257             (9)      (3.4%)   0.0%     (0.0)  0.0%     (0.0)     $13,467        ($17,385)      (56.4%)     1,135        (1,310)   (53.6%)   0.0%     (0.0)  0.0%    (0.0)
138 ORGANIC BATH COMPANY     $3,059            $2,890     1718.4%       375            360     2326.3%    0.0%      0.0   0.0%      0.0       $6,031        ($16,306)      (73.0%)      766         (2,247)   (74.6%)   0.0%     (0.0)  0.0%    (0.0)
139 PROVENCE SANTE           $2,914            $2,605      843.0%       271            206      317.2%    0.0%      0.0   0.0%      0.0      $10,643          $8,158        328.3%     1,360          864      174.1%   0.0%      0.0   0.0%     0.0
140 STONEWALL KITCHEN        $2,897             $654        29.1%       293             58       24.9%    0.0%      0.0   0.0%      0.0      $11,587          ($713)        (5.8%)     1,196          (45)     (3.6%)   0.0%     (0.0)  0.0%    (0.0)
141 LITTLE MOON              $2,886            $2,442      549.1%       282            240      569.0%    0.0%      0.0   0.0%      0.0      $16,087         $13,615        550.8%     1,704         1,453     580.0%   0.0%      0.0   0.0%     0.0
142 NATURAL TREASURES        $2,783             $360        14.9%       172              0        0.2%    0.0%      0.0   0.0%     (0.0)      $7,977         ($2,434)      (23.4%)      523          (273)    (34.3%)   0.0%     (0.0)  0.0%    (0.0)
143 LOGONA                   $2,716           ($1,436)    (34.6%)       240           (103)     (30.1%)   0.0%     (0.0)  0.0%     (0.0)     $19,055        ($30,430)      (61.5%)     1,529        (3,004)   (66.3%)   0.0%     (0.0)  0.0%    (0.0)
144 MIRACLE II               $2,671            ($143)      (5.1%)       133             (1)      (1.0%)   0.0%     (0.0)  0.0%     (0.0)     $10,919         ($5,592)      (33.9%)      535          (183)    (25.5%)   0.0%     (0.0)  0.0%    (0.0)
145 RESTING IN THE RIVER     $2,657             $194         7.9%       161             11        7.6%    0.0%     (0.0)  0.0%      0.0      $15,481          $4,452         40.4%      942           278       41.9%   0.0%      0.0   0.0%     0.0
146 WISH GARDEN HERBS        $2,569             $483        23.1%       252             44       21.4%    0.0%      0.0   0.0%      0.0       $4,487          $1,297         40.7%      477           130       37.5%   0.0%      0.0   0.0%     0.0
147 LIFETIME                 $2,553           ($2,317)    (47.6%)        83            (67)     (44.6%)   0.0%     (0.0)  0.0%     (0.0)     $15,239         ($6,536)      (30.0%)      483          (231)    (32.4%)   0.0%     (0.0)  0.0%    (0.0)
148 MOSQUITO MAGIC           $2,551            ($659)     (20.5%)       321            (81)     (20.2%)   0.0%     (0.0)  0.0%     (0.0)      $4,602           $259           6.0%      584            40        7.3%   0.0%     (0.0)  0.0%     0.0
149 LIFE FLO                 $2,549            $2,485     3885.8%       122            118     2941.9%    0.0%      0.0   0.0%      0.0      $17,397         $15,125        665.6%     1,028          923      883.6%   0.0%      0.0   0.0%     0.0
150 HOKE2                    $2,518           ($1,002)    (28.5%)       295           (122)     (29.3%)   0.0%     (0.0)  0.0%     (0.0)     $12,578          $7,098        129.5%     1,512          866      134.2%   0.0%      0.0   0.0%     0.0
151 COWGIRLS                 $2,466           ($1,761)    (41.7%)       361           (265)     (42.4%)   0.0%     (0.0)  0.0%     (0.0)     $16,468         ($6,839)      (29.3%)     2,458        (1,053)   (30.0%)   0.0%     (0.0)  0.0%    (0.0)
152 LAFES                    $2,339             $111         5.0%       432              1        0.3%    0.0%     (0.0)  0.0%     (0.0)     $10,302          ($617)        (5.7%)     1,870         (194)     (9.4%)   0.0%     (0.0)  0.0%    (0.0)
153 AURORA HENNA             $2,330              ($4)      (0.2%)       278            (33)     (10.5%)   0.0%     (0.0)  0.0%     (0.0)     $35,865          $7,732         27.5%     4,359          617       16.5%   0.0%      0.0   0.0%     0.0
154 EARTH MAMA               $2,238            $1,653      282.6%       145             83      135.9%    0.0%      0.0   0.0%      0.0       $6,988          $5,290        311.5%      522           333      175.9%   0.0%      0.0   0.0%     0.0
155 CLEAR LIGHT              $2,131             $878        70.1%       136             47       53.3%    0.0%      0.0   0.0%      0.0       $6,588           $776          13.3%      417            (8)     (1.8%)   0.0%      0.0   0.0%    (0.0)
156 LEWEYS                   $2,053           ($3,962)    (65.9%)       219           (453)     (67.5%)   0.0%     (0.0)  0.0%     (0.0)      $4,716         ($4,267)      (47.5%)      504          (506)    (50.1%)   0.0%     (0.0)  0.0%    (0.0)
157 STARWEST BOTANICALS      $2,032            ($312)     (13.3%)       439            (83)     (15.9%)   0.0%     (0.0)  0.0%     (0.0)      $9,334          ($251)        (2.6%)     2,068          (96)     (4.4%)   0.0%     (0.0)  0.0%    (0.0)
158 LAKON                    $2,016           ($1,408)    (41.1%)       327           (209)     (38.9%)   0.0%     (0.0)  0.0%     (0.0)      $3,512         ($1,783)      (33.7%)      575          (268)    (31.8%)   0.0%     (0.0)  0.0%    (0.0)
159 AUNT BEES                $1,890            ($147)      (7.2%)       690            (63)      (8.4%)   0.0%     (0.0)  0.0%     (0.0)     $10,633         ($4,308)      (28.8%)     3,839        (1,593)   (29.3%)   0.0%     (0.0)  0.0%    (0.0)
160 PERFECT ORGANICS         $1,874            $1,874         na        181            181         na     0.0%      0.0   0.0%      0.0       $8,915          $8,246       1230.9%      946           890     1592.9%   0.0%      0.0   0.0%     0.0
161 DIXIE HEALTH             $1,874             $648        52.8%        69             11       18.4%    0.0%      0.0   0.0%      0.0       $7,921          $1,108         16.3%      310            39       14.4%   0.0%      0.0   0.0%     0.0
162 SOLAR RECOVER            $1,799            ($273)     (13.2%)       185            (12)      (5.9%)   0.0%     (0.0)  0.0%     (0.0)      $4,237           $863          25.6%      433            96       28.6%   0.0%      0.0   0.0%     0.0
163 WISE WAYS                $1,758             $765        77.0%       279            141      102.1%    0.0%      0.0   0.0%      0.0       $6,153          $1,126         22.4%      859            90       11.8%   0.0%      0.0   0.0%     0.0
164 BAUDELAIRE               $1,673             $813        94.6%       313            224      249.4%    0.0%      0.0   0.0%      0.0      $10,412          $1,754         20.3%     1,762          606       52.4%   0.0%      0.0   0.0%     0.0
165 CLARINS SKIN CARE        $1,653           ($1,615)    (49.4%)       115           (118)     (50.7%)   0.0%     (0.0)  0.0%     (0.0)      $9,923        ($18,243)      (64.8%)      753          (965)    (56.2%)   0.0%     (0.0)  0.0%    (0.0)
166 LIZARD LIPS              $1,629            ($181)     (10.0%)       855              1        0.1%    0.0%     (0.0)  0.0%     (0.0)     $10,771           $776           7.8%     5,360          495       10.2%   0.0%     (0.0)  0.1%     0.0
167 BODY CRYSTAL OF CALIFORNIA
                             $1,593           ($1,404)    (46.8%)       137           (129)     (48.5%)   0.0%     (0.0)  0.0%     (0.0)      $8,398           $675           8.7%      735            35        5.0%   0.0%     (0.0)  0.0%     0.0
168 LOVE ME BABY ME          $1,551            $1,551         na         77             77         na     0.0%      0.0   0.0%      0.0       $4,071          $4,071           na       182           182         na    0.0%      0.0   0.0%     0.0
169 PLANTLIFE                $1,504             $159        11.8%       659             57        9.6%    0.0%      0.0   0.0%      0.0       $7,718           $893          13.1%     3,417          341       11.1%   0.0%      0.0   0.0%     0.0
170 BEES WORK                $1,381             $308        28.7%       199             87       77.6%    0.0%      0.0   0.0%      0.0       $6,784         ($2,930)      (30.2%)      860          (616)    (41.7%)   0.0%     (0.0)  0.0%    (0.0)




          Source: Spins X - Whole Foods                                                                                                                                                             HCG Category Development Department
                                                                    Current 12 Weeks Ending 09-08-07                                                                                      Current 52 Weeks

                                                                                                 Unit %
                                                                                    Unit Chg    Change             Cat $ Cur Cat Cat Unit                                                          Unit Chg    Unit %           Cat $ Cur Cat Cat Unit
                                           Dollar Chg (Vs                           (Vs Year   (Vs Year Cur Cat $ Share   Unit   Share Pt                 Dollar Chg (Vs                           (Vs Year Change (Vs Cur Cat Share Pt  Unit  Share
Rank Brand               Current Dollars     Year Ago)    $ % Chg   Current Units     Ago)        Ago)   Share    Pt Chg Share     Chg    Current Dollars   Year Ago)      $ % Chg Current Units     Ago)    Year Ago) $ Share   Chg    Share Pt Chg
171 MAGICK BOTANICALS        $1,272            ($444)     (25.9%)       156            (62)     (28.4%)   0.0%     (0.0)  0.0%     (0.0)      $5,635         ($1,192)      (17.5%)     671           (132)    (16.4%)   0.0%     (0.0)  0.0%    (0.0)
172 C & N ADVANCED FORMULAS $1,272            ($1,825)    (58.9%)        87           (111)     (56.2%)   0.0%     (0.0)  0.0%     (0.0)      $8,341         ($4,296)      (34.0%)     533           (227)    (29.9%)   0.0%     (0.0)  0.0%    (0.0)
173 AGE ADVANTAGE            $1,271            $1,271         na         21             21         na     0.0%      0.0   0.0%      0.0       $3,219          $3,084       2278.4%      54             50     1287.2%   0.0%      0.0   0.0%     0.0
174 NATURES BABY             $1,211            $1,102     1013.2%       113            104     1142.4%    0.0%      0.0   0.0%      0.0       $3,482          $1,778        104.4%     351            201      133.6%   0.0%      0.0   0.0%     0.0
175 CRYSTALUX                $1,175             $512        77.2%       169             69       69.3%    0.0%      0.0   0.0%      0.0       $4,439          $1,689         61.4%     644            261       68.1%   0.0%      0.0   0.0%     0.0
176 ALEXANDRA                $1,170            ($155)     (11.7%)        91            (13)     (12.8%)   0.0%     (0.0)  0.0%     (0.0)      $5,177           ($21)        (0.4%)     397            (31)     (7.3%)   0.0%     (0.0)  0.0%    (0.0)
177 LUCKY TIGER              $1,136           ($1,075)    (48.6%)        74           (103)     (58.0%)   0.0%     (0.0)  0.0%     (0.0)      $6,941        ($38,244)      (84.6%)     530          (2,810)   (84.1%)   0.0%     (0.0)  0.0%    (0.0)
178 GREEN BAN                $1,050          ($10,282)    (90.7%)       159          (1,534)    (90.6%)   0.0%     (0.1)  0.0%     (0.1)      $5,711        ($17,993)      (75.9%)     874          (2,704)   (75.6%)   0.0%     (0.0)  0.0%    (0.0)
179 TENCOR                   $1,029            ($549)     (34.8%)       235           (193)     (45.0%)   0.0%     (0.0)  0.0%     (0.0)      $1,607          ($496)       (23.6%)     384           (171)    (30.8%)   0.0%     (0.0)  0.0%    (0.0)
180 BODY BOTANICALS          $1,019             $420        70.1%        64             24       60.8%    0.0%      0.0   0.0%      0.0       $4,355           $915          26.6%     285             56       24.4%   0.0%      0.0   0.0%     0.0
181 THAYERS                  $1,006              $62         6.6%       132            (16)     (11.0%)   0.0%     (0.0)  0.0%     (0.0)      $4,418           $256           6.1%     564            (83)    (12.8%)   0.0%     (0.0)  0.0%    (0.0)
182 BUGBAND                  $1,002            ($290)     (22.4%)       241            (85)     (26.1%)   0.0%     (0.0)  0.0%     (0.0)      $2,339           $164           7.5%     570             50        9.5%   0.0%     (0.0)  0.0%     0.0
183 RENEWAL PRODUCTS          $983              $202        25.8%       161             36       29.0%    0.0%      0.0   0.0%      0.0       $3,026          ($131)        (4.1%)     492            (10)     (2.0%)   0.0%     (0.0)  0.0%    (0.0)
184 ZAR                       $983             ($428)     (30.4%)        72            (38)     (34.7%)   0.0%     (0.0)  0.0%     (0.0)      $6,377         ($6,155)      (49.1%)     477           (581)    (54.9%)   0.0%     (0.0)  0.0%    (0.0)
185 GILDEN TREE               $981              $293        42.6%        64             15       30.3%    0.0%      0.0   0.0%      0.0       $2,287          ($963)       (29.6%)     147           (110)    (42.8%)   0.0%     (0.0)  0.0%    (0.0)
186 CAROLLAS BEESWAX          $981               ($2)      (0.2%)       111              4        4.1%    0.0%     (0.0)  0.0%     (0.0)      $4,857          ($471)        (8.8%)     527           (109)    (17.1%)   0.0%     (0.0)  0.0%    (0.0)
187 COCO ZUM                  $969             ($576)     (37.3%)       299           (164)     (35.5%)   0.0%     (0.0)  0.0%     (0.0)      $6,168         ($1,919)      (23.7%)    1,935          (657)    (25.3%)   0.0%     (0.0)  0.0%    (0.0)
188 WAY OUT WAX               $896              $896          na        165            165         na     0.0%      0.0   0.0%      0.0       $2,239          $2,239           na      478            478         na    0.0%      0.0   0.0%     0.0
189 COMODYNES                 $870              $273        45.8%       164             57       54.1%    0.0%      0.0   0.0%      0.0       $3,322          $2,095        170.7%     633            398      168.8%   0.0%      0.0   0.0%     0.0
190 TRILLIUM HERBAL CO        $844             ($988)     (53.9%)        58            (86)     (59.7%)   0.0%     (0.0)  0.0%     (0.0)      $6,515         ($1,963)      (23.2%)     425           (242)    (36.3%)   0.0%     (0.0)  0.0%    (0.0)
191 CHICKEN POOP              $804              $804          na        261            261         na     0.0%      0.0   0.0%      0.0       $8,732          $8,732           na     2,431          2,431        na    0.0%      0.0   0.0%     0.0
192 NEWTON                    $785             ($457)     (36.8%)        68            (36)     (34.3%)   0.0%     (0.0)  0.0%     (0.0)      $2,440         ($1,618)      (39.9%)     201           (165)    (45.2%)   0.0%     (0.0)  0.0%    (0.0)
193 TERRA NOVA                $774              $229        42.2%        39              4       10.9%    0.0%      0.0   0.0%      0.0       $3,176         ($1,139)      (26.4%)     171            (64)    (27.3%)   0.0%     (0.0)  0.0%    (0.0)
194 NATURES HEALTH CONNECTION $772              $772          na         42             42         na     0.0%      0.0   0.0%      0.0       $2,431          $1,580        185.7%     132             48       56.8%   0.0%      0.0   0.0%     0.0
195 SPRINGWIND                $673              $471       233.0%       238            157      193.4%    0.0%      0.0   0.0%      0.0       $3,111          $1,992        178.1%    1,184           735      163.6%   0.0%      0.0   0.0%     0.0
196 MARGOS MIXTURES           $673              $174        34.8%        45             14       45.2%    0.0%      0.0   0.0%      0.0       $1,885           $600          46.6%     124             41       50.2%   0.0%      0.0   0.0%     0.0
197 HOWARD                    $673               ($9)      (1.3%)       130              2        1.8%    0.0%     (0.0)  0.0%     (0.0)      $2,406          ($490)       (16.9%)     440           (100)    (18.5%)   0.0%     (0.0)  0.0%    (0.0)
198 EXCLUSIVE FORMULA         $654              $450       221.4%        34             24      221.4%    0.0%      0.0   0.0%      0.0       $1,740          $1,116        178.8%      92             59      178.8%   0.0%      0.0   0.0%     0.0
199 L ERBOLARIO               $639              $357       126.5%        26             14      110.3%    0.0%      0.0   0.0%      0.0       $3,572         ($1,599)      (30.9%)     164           (106)    (39.2%)   0.0%     (0.0)  0.0%    (0.0)
200 SIMMONS HANDCRAFTS        $631              $178        39.3%       157             19       14.0%    0.0%      0.0   0.0%      0.0       $2,214           $495          28.8%     576             34        6.4%   0.0%      0.0   0.0%     0.0
201 UNCLE HARRYS              $626             ($683)     (52.1%)       111           (107)     (49.2%)   0.0%     (0.0)  0.0%     (0.0)      $1,946          ($963)       (33.1%)     306           (173)    (36.0%)   0.0%     (0.0)  0.0%    (0.0)
202 ALOE LABS                 $612             ($437)     (41.7%)        73            (93)     (56.0%)   0.0%     (0.0)  0.0%     (0.0)      $1,883         ($2,090)      (52.6%)     284           (436)    (60.6%)   0.0%     (0.0)  0.0%    (0.0)
203 WPEEZ                     $602             ($762)     (55.8%)       158           (194)     (55.0%)   0.0%     (0.0)  0.0%     (0.0)       $955          ($1,900)      (66.6%)     247           (523)    (67.9%)   0.0%     (0.0)  0.0%    (0.0)
204 ORGANIC FIJI              $592              $592          na         39             39         na     0.0%      0.0   0.0%      0.0       $2,180          $1,974        958.3%     161            149     1188.8%   0.0%      0.0   0.0%     0.0
205 JACKIES                   $560              $285       103.3%        93             48      103.3%    0.0%      0.0   0.0%      0.0       $2,176           $634          41.1%     363             23        6.8%   0.0%      0.0   0.0%     0.0
206 SHAMAN                    $558             ($344)     (38.1%)        79            (61)     (43.5%)   0.0%     (0.0)  0.0%     (0.0)      $2,257         ($3,928)      (63.5%)     326           (608)    (65.1%)   0.0%     (0.0)  0.0%    (0.0)
207 KAL                       $543            ($1,086)    (66.7%)        29            (44)     (59.9%)   0.0%     (0.0)  0.0%     (0.0)      $4,563         ($3,784)      (45.3%)     209           (219)    (51.2%)   0.0%     (0.0)  0.0%    (0.0)
208 ZAND                      $541            ($1,318)    (70.9%)        70           (178)     (71.8%)   0.0%     (0.0)  0.0%     (0.0)      $1,652         ($1,204)      (42.1%)     207           (174)    (45.6%)   0.0%     (0.0)  0.0%    (0.0)
209 EPISILK                   $537              $537          na         16             16         na     0.0%      0.0   0.0%      0.0       $2,692          $2,263        528.7%     141            118      506.8%   0.0%      0.0   0.0%     0.0
210 THE MAN                   $517              $369       249.7%        56             37      199.2%    0.0%      0.0   0.0%      0.0       $1,611          $1,463        988.9%     160            142      755.3%   0.0%      0.0   0.0%     0.0
211 SOYSOFT                   $502              $169        50.8%        46             16       52.8%    0.0%      0.0   0.0%      0.0       $3,968          $1,874         89.5%     345            154       81.1%   0.0%      0.0   0.0%     0.0
212 MINERAL CARE              $473              $473          na         24             24         na     0.0%      0.0   0.0%      0.0       $1,129           $888         369.6%      54             46      533.5%   0.0%      0.0   0.0%     0.0
213 FRONTIER                  $467              ($30)      (6.0%)        60            (10)     (14.1%)   0.0%     (0.0)  0.0%     (0.0)      $2,917            $45           1.6%     365            (38)     (9.3%)   0.0%     (0.0)  0.0%    (0.0)
214 SPEICK                    $465               $67        16.8%        64             15       30.3%    0.0%      0.0   0.0%      0.0        $844             $91          12.1%     108             12       12.5%   0.0%      0.0   0.0%     0.0
215 HERBAL VEDIC              $405             ($526)     (56.5%)       154            (29)     (16.0%)   0.0%     (0.0)  0.0%     (0.0)      $3,128         ($1,090)      (25.8%)     772           (200)    (20.6%)   0.0%     (0.0)  0.0%    (0.0)
216 THE THYMES                $403             ($551)     (57.8%)        18            (26)     (59.1%)   0.0%     (0.0)  0.0%     (0.0)      $3,409          ($610)       (15.2%)     162            (32)    (16.5%)   0.0%     (0.0)  0.0%    (0.0)
217 CANUS                     $373             ($253)     (40.4%)        92            (46)     (33.3%)   0.0%     (0.0)  0.0%     (0.0)      $1,930          ($715)       (27.0%)     575            124       27.4%   0.0%     (0.0)  0.0%     0.0
218 OSHADHI                   $368              $239       184.2%        32             20      174.5%    0.0%      0.0   0.0%      0.0        $851          ($1,105)      (56.5%)      72            (96)    (57.1%)   0.0%     (0.0)  0.0%    (0.0)
219 MIRACELL                  $368             ($590)     (61.6%)        13            (19)     (60.3%)   0.0%     (0.0)  0.0%     (0.0)      $4,255          $2,086         96.2%     143             70       97.3%   0.0%      0.0   0.0%     0.0
220 NEOCELL                   $354               ($2)      (0.5%)        13              1        5.0%    0.0%     (0.0)  0.0%     (0.0)      $2,218           $957          75.9%      79             35       79.6%   0.0%      0.0   0.0%     0.0
221 PRE DE PROVENCE           $352              $115        48.6%        32              6       21.1%    0.0%      0.0   0.0%      0.0       $1,285          ($440)       (25.5%)     122            (40)    (24.9%)   0.0%     (0.0)  0.0%    (0.0)
222 CLEARLY NATURAL           $345              $206       149.0%       142             84      143.2%    0.0%      0.0   0.0%      0.0       $1,243           $856         221.0%     507            313      161.3%   0.0%      0.0   0.0%     0.0
223 NUBIAN HERITAGE           $326              $326          na         36             36         na     0.0%      0.0   0.0%      0.0        $367            $367            na       41             41         na    0.0%      0.0   0.0%     0.0
224 AMINO GENESIS             $325              $175       116.9%        11              8      205.5%    0.0%      0.0   0.0%      0.0        $325            $175         116.9%      11              8      205.5%   0.0%      0.0   0.0%     0.0
225 LAVILIN                   $319              $110        52.5%        31              4       14.2%    0.0%      0.0   0.0%      0.0       $2,139           $291          15.8%     220             16        8.0%   0.0%      0.0   0.0%     0.0
226 BODYCOFFEE                $318             ($145)     (31.3%)        54            (65)     (54.5%)   0.0%     (0.0)  0.0%     (0.0)      $2,007         ($2,143)      (51.6%)     384           (347)    (47.4%)   0.0%     (0.0)  0.0%    (0.0)
227 LE CRYSTAL                $315              $156        98.1%        63             32      107.1%    0.0%      0.0   0.0%      0.0       $1,001           $407          68.6%     203             85       72.3%   0.0%      0.0   0.0%     0.0
228 BORN AGAIN                $300             ($139)     (31.7%)        20            (10)     (32.6%)   0.0%     (0.0)  0.0%     (0.0)      $1,910          ($862)       (31.1%)     141            (49)    (25.8%)   0.0%     (0.0)  0.0%    (0.0)
229 CAC                       $290             ($303)     (51.1%)        42            (30)     (41.4%)   0.0%     (0.0)  0.0%     (0.0)       $733           ($992)       (57.5%)      94           (106)    (52.8%)   0.0%     (0.0)  0.0%    (0.0)




          Source: Spins X - Whole Foods                                                                                                                                                             HCG Category Development Department
                                                                     Current 12 Weeks Ending 09-08-07                                                                                      Current 52 Weeks

                                                                                                  Unit %
                                                                                     Unit Chg    Change             Cat $ Cur Cat Cat Unit                                                          Unit Chg    Unit %           Cat $ Cur Cat Cat Unit
                                            Dollar Chg (Vs                           (Vs Year   (Vs Year Cur Cat $ Share   Unit   Share Pt                 Dollar Chg (Vs                           (Vs Year Change (Vs Cur Cat Share Pt  Unit  Share
Rank Brand                Current Dollars     Year Ago)    $ % Chg   Current Units     Ago)        Ago)   Share    Pt Chg Share     Chg    Current Dollars   Year Ago)      $ % Chg Current Units     Ago)    Year Ago) $ Share   Chg    Share Pt Chg
230 BEAUMONT PRODUCTS          $278             ($337)     (54.8%)        59            (76)     (56.0%)   0.0%     (0.0)  0.0%     (0.0)      $1,239          ($918)        (42.6%)    272           (226)    (45.4%)   0.0%     (0.0)  0.0%    (0.0)
231 WYNDMERE                   $247               $88        55.3%        28              9       47.5%    0.0%      0.0   0.0%      0.0        $432            $199          85.1%      50             22       76.6%   0.0%      0.0   0.0%     0.0
232 MELISSA DOUG               $240              $140       140.0%         3              2      200.0%    0.0%      0.0   0.0%      0.0        $525            $225          75.0%       7              4      133.3%   0.0%      0.0   0.0%     0.0
233 EDGE                       $207             ($336)     (61.9%)        74            (88)     (54.4%)   0.0%     (0.0)  0.0%     (0.0)      $1,879          ($495)        (20.9%)    686            (49)     (6.6%)   0.0%     (0.0)  0.0%    (0.0)
234 TOTAL SOLUTIONS            $189              $100       113.4%        16              8      114.1%    0.0%      0.0   0.0%      0.0        $997            $755         312.4%      83             62      289.1%   0.0%      0.0   0.0%     0.0
235 NATURES LIFE               $186             ($382)     (67.3%)        35            (78)     (68.9%)   0.0%     (0.0)  0.0%     (0.0)      $1,549         ($1,427)       (47.9%)    330           (281)    (46.0%)   0.0%     (0.0)  0.0%    (0.0)
236 GILLETTE                   $184               $69        60.4%        90             32       56.0%    0.0%      0.0   0.0%      0.0        $737            $290          64.9%     346            122       54.2%   0.0%      0.0   0.0%     0.0
237 ENZYMATIC THERAPY          $173             ($452)     (72.3%)         4            (15)     (77.4%)   0.0%     (0.0)  0.0%     (0.0)      $1,181           $348          41.8%      34              9       36.3%   0.0%      0.0   0.0%     0.0
238 TRIMEDICA                  $163             ($235)     (59.0%)        20            (79)     (80.0%)   0.0%     (0.0)  0.0%     (0.0)      $1,173         ($1,141)       (49.3%)    335           (104)    (23.7%)   0.0%     (0.0)  0.0%    (0.0)
239 RAINFOREST PRESERVE        $157            ($1,059)    (87.1%)         8            (45)     (85.2%)   0.0%     (0.0)  0.0%     (0.0)      $3,204          ($610)        (16.0%)    150            (11)     (7.0%)   0.0%     (0.0)  0.0%    (0.0)
240 SHEAGO                     $157             ($268)     (63.0%)        11            (19)     (61.8%)   0.0%     (0.0)  0.0%     (0.0)       $959          ($1,032)       (51.8%)     64            (58)    (47.6%)   0.0%     (0.0)  0.0%    (0.0)
241 EUROPHARMA                 $142             ($403)     (74.0%)         4            (10)     (70.5%)   0.0%     (0.0)  0.0%     (0.0)      $1,913         ($5,696)       (74.9%)     59           (177)    (75.1%)   0.0%     (0.0)  0.0%    (0.0)
242 MAX GREEN ALCHEMY          $140               $50        56.1%         8              4      104.0%    0.0%      0.0   0.0%      0.0        $933            $116          14.2%      41              7       19.0%   0.0%      0.0   0.0%     0.0
243 GRACE HARBOR FARMS         $133               ($2)      (1.7%)        12              0        1.7%    0.0%     (0.0)  0.0%     (0.0)       $502           ($467)        (48.2%)     43            (37)    (45.9%)   0.0%     (0.0)  0.0%    (0.0)
244 TALULAH                    $128              $128          na          6              6         na     0.0%      0.0   0.0%      0.0        $256            $256            na       12             12         na    0.0%      0.0   0.0%     0.0
245 SUN PRO OF CALIFORNIA      $124              $124          na         19             19         na     0.0%      0.0   0.0%      0.0        $229            $224        4978.4%      37             35     1750.0%   0.0%      0.0   0.0%     0.0
246 REAL ALOE                  $123             ($178)     (59.1%)        85           (127)     (59.9%)   0.0%     (0.0)  0.0%     (0.0)      $1,140          ($254)        (18.2%)    799           (173)    (17.8%)   0.0%     (0.0)  0.0%    (0.0)
247 LAIT                       $122              $122          na          9              9         na     0.0%      0.0   0.0%      0.0        $714            $714            na       52             52         na    0.0%      0.0   0.0%     0.0
248 FEATHERSTONE               $112             ($500)     (81.6%)         6            (25)     (80.0%)   0.0%     (0.0)  0.0%     (0.0)      $2,285          ($402)        (15.0%)    120            (18)    (13.3%)   0.0%     (0.0)  0.0%    (0.0)
249 OLYMPIAN                   $109                $2         1.5%         4              0        1.5%    0.0%     (0.0)  0.0%     (0.0)       $645           ($662)        (50.6%)     22            (23)    (50.4%)   0.0%     (0.0)  0.0%    (0.0)
250 COATS ALOE                 $104              ($58)     (35.8%)         7             (9)     (56.2%)   0.0%     (0.0)  0.0%     (0.0)       $845             $29           3.6%      74             (5)     (5.8%)   0.0%     (0.0)  0.0%    (0.0)
251 TERRESSENTIALS              $94               $94          na          6              6         na     0.0%      0.0   0.0%      0.0        $484            $484            na       36             36         na    0.0%      0.0   0.0%     0.0
252 TIJERAS                     $89             ($260)     (74.4%)        13            (37)     (74.4%)   0.0%     (0.0)  0.0%     (0.0)       $983           ($214)        (17.9%)    140            (36)    (20.6%)   0.0%     (0.0)  0.0%    (0.0)
253 JOHNSON & JOHNSON           $87               $59       207.0%        27             18      207.0%    0.0%      0.0   0.0%      0.0        $111             $53          91.3%      35             17       92.9%   0.0%      0.0   0.0%     0.0
254 SOUTH BEACH                 $86             ($408)     (82.6%)         5            (18)     (79.9%)   0.0%     (0.0)  0.0%     (0.0)       $251           ($812)        (76.4%)     12            (39)    (76.4%)   0.0%     (0.0)  0.0%    (0.0)
255 NOURISH                     $84              ($19)     (18.6%)         8             (4)     (32.2%)   0.0%     (0.0)  0.0%     (0.0)      $1,119           $183          19.6%     108            (20)    (15.8%)   0.0%      0.0   0.0%    (0.0)
256 KHEPRA                      $82               $82          na         11             11         na     0.0%      0.0   0.0%      0.0        $360            $256         247.9%      47             34      275.9%   0.0%      0.0   0.0%     0.0
257 YOUTHING STRATEGIES         $77              ($88)     (53.3%)         5             (5)     (51.9%)   0.0%     (0.0)  0.0%     (0.0)       $892           ($142)        (13.7%)     51             (9)    (14.3%)   0.0%     (0.0)  0.0%    (0.0)
258 FORCES OF NATURE            $76             ($315)     (80.5%)         4            (16)     (80.6%)   0.0%     (0.0)  0.0%     (0.0)       $692          ($1,791)       (72.1%)     36            (90)    (71.3%)   0.0%     (0.0)  0.0%    (0.0)
259 SKINTIMATE                  $73               $73          na         34             34         na     0.0%      0.0   0.0%      0.0        $893            $893            na      281            281         na    0.0%      0.0   0.0%     0.0
260 CHAP STICK                  $72               $36       100.8%        32             13       70.1%    0.0%      0.0   0.0%      0.0        $337           ($155)        (31.4%)    152           (137)    (47.3%)   0.0%     (0.0)  0.0%    (0.0)
261 KOKORO                      $70             ($534)     (88.3%)         3            (26)     (89.8%)   0.0%     (0.0)  0.0%     (0.0)       $588          ($1,114)       (65.5%)     27            (55)    (67.3%)   0.0%     (0.0)  0.0%    (0.0)
262 BRIGIT TRUE ORGANICS        $63              ($85)     (57.3%)         8            (14)     (64.3%)   0.0%     (0.0)  0.0%     (0.0)      $1,950           $283          16.9%     257              8        3.0%   0.0%      0.0   0.0%    (0.0)
263 TERRAPIN                    $63              ($16)     (20.0%)         8            (13)     (62.1%)   0.0%     (0.0)  0.0%     (0.0)        $63           ($598)        (90.5%)      8           (136)    (94.5%)   0.0%     (0.0)  0.0%    (0.0)
264 LUBRIDERM                   $61             ($118)     (65.9%)        14            (26)     (65.9%)   0.0%     (0.0)  0.0%     (0.0)       $741            ($33)         (4.3%)    165             (7)     (4.3%)   0.0%     (0.0)  0.0%    (0.0)
265 NATRACARE                   $57             ($120)     (67.8%)         8             (4)     (36.1%)   0.0%     (0.0)  0.0%     (0.0)      $1,070         ($1,478)       (58.0%)    119            (69)    (36.7%)   0.0%     (0.0)  0.0%    (0.0)
266 TELLURIAN                   $44               $44          na          3              3         na     0.0%      0.0   0.0%      0.0         $87          ($1,037)       (92.3%)      5           (100)    (95.0%)   0.0%     (0.0)  0.0%    (0.0)
267 MAD GABS                    $36                $1         2.8%         7              2       40.0%    0.0%     (0.0)  0.0%      0.0        $282           ($280)        (49.8%)     60            (53)    (46.8%)   0.0%     (0.0)  0.0%    (0.0)
268 CRYSTAL STAR                $32             ($357)     (91.9%)         3            (31)     (92.2%)   0.0%     (0.0)  0.0%     (0.0)       $626           ($586)        (48.4%)     54            (56)    (50.6%)   0.0%     (0.0)  0.0%    (0.0)
269 CAMILLE BECKMAN             $19              ($73)     (79.4%)         2             (6)     (75.0%)   0.0%     (0.0)  0.0%     (0.0)       $539           ($382)        (41.4%)     50            (37)    (42.5%)   0.0%     (0.0)  0.0%    (0.0)
270 COLGATE                     $15             ($164)     (91.4%)        12            (98)     (89.1%)   0.0%     (0.0)  0.0%     (0.0)       $286           ($588)        (67.3%)    221           (300)    (57.6%)   0.0%     (0.0)  0.0%    (0.0)
271 NIRVANA                     $13               $13          na          4              4         na     0.0%      0.0   0.0%      0.0         $13           ($157)        (92.1%)      4            (27)    (86.3%)   0.0%     (0.0)  0.0%    (0.0)
272 BLISTEX                     $11              ($22)     (66.5%)         6            (12)     (66.5%)   0.0%     (0.0)  0.0%     (0.0)        $54            ($14)        (20.5%)     30             (8)    (20.5%)   0.0%     (0.0)  0.0%    (0.0)
273 MICHAELS NATUROPATHIC        $8              ($22)     (73.5%)         1             (4)     (81.3%)   0.0%     (0.0)  0.0%     (0.0)        $82            ($52)        (38.7%)     17             (5)    (22.3%)   0.0%     (0.0)  0.0%    (0.0)
274 MINALOA                      na                na          na         na             na         na      na       na     na       na          na             ($44)       (100.0%)     na             (6)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
275 DADOSENS                     na                na          na         na             na         na      na       na     na       na          na             ($57)       (100.0%)     na             (7)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
276 TEA TREE THERAPY             na                na          na         na             na         na      na       na     na       na          na            ($346)       (100.0%)     na            (42)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
277 NATURES PATH SUPPLEMENTS na                    na          na         na             na         na      na       na     na       na          $80           ($160)        (66.7%)      4             (8)    (66.7%)   0.0%     (0.0)  0.0%    (0.0)
278 MONOI                        na                na          na         na             na         na      na       na     na       na          $10            ($22)        (69.3%)      1             (3)    (75.0%)   0.0%     (0.0)  0.0%    (0.0)
279 BESO DE LUNA                 na                na          na         na             na         na      na       na     na       na         $228            $228            na       15             15         na    0.0%      0.0   0.0%     0.0
280 BENEDETTA                    na                na          na         na             na         na      na       na     na       na        $1,166          ($567)        (32.7%)     27            (23)    (46.5%)   0.0%     (0.0)  0.0%    (0.0)
281 TISSERAND                    na                na          na         na             na         na      na       na     na       na          na             ($30)       (100.0%)     na             (4)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
282 OLD SPICE                    na                na          na         na             na         na      na       na     na       na          na             ($37)       (100.0%)     na             (9)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
283 NORTH PACIFIC NATURALS       na                na          na         na             na         na      na       na     na       na          na           ($1,452)      (100.0%)     na           (133)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
284 AVEENO                       na                na          na         na             na         na      na       na     na       na          na            ($241)       (100.0%)     na            (30)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
285 MADAWAS                      na                na          na         na             na         na      na       na     na       na          na            ($122)       (100.0%)     na            (12)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
286 KAMA SUTRA                   na                na          na         na             na         na      na       na     na       na          na            ($561)       (100.0%)     na            (19)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
287 SKINTELLIGENT                na                na          na         na             na         na      na       na     na       na          na            ($147)       (100.0%)     na             (4)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
288 NATREN                       na                na          na         na             na         na      na       na     na       na          na            ($359)       (100.0%)     na            (19)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)




          Source: Spins X - Whole Foods                                                                                                                                                              HCG Category Development Department
                                                                  Current 12 Weeks Ending 09-08-07                                                                                      Current 52 Weeks

                                                                                              Unit %
                                                                                  Unit Chg    Change             Cat $ Cur Cat Cat Unit                                                          Unit Chg    Unit %           Cat $ Cur Cat Cat Unit
                                         Dollar Chg (Vs                           (Vs Year   (Vs Year Cur Cat $ Share   Unit   Share Pt                 Dollar Chg (Vs                           (Vs Year Change (Vs Cur Cat Share Pt  Unit  Share
Rank Brand             Current Dollars     Year Ago)      $ % Chg Current Units     Ago)       Ago)    Share    Pt Chg Share     Chg    Current Dollars   Year Ago)      $ % Chg Current Units     Ago)    Year Ago) $ Share   Chg    Share Pt Chg
289 SLEEPY HOLLOW            na                 na           na        na             na        na       na       na     na       na          $22            ($44)        (66.8%)      2             (6)    (75.9%)   0.0%     (0.0)  0.0%    (0.0)
290 SKIN PROFILES            na                 na           na        na             na        na       na       na     na       na          na            ($193)       (100.0%)     na             (5)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
291 JASON WINTER             na                 na           na        na             na        na       na       na     na       na          na               $7        (100.0%)     na              0        na     0.0%      0.0   0.0%     0.0
292 ROSA FINA                na                 na           na        na             na        na       na       na     na       na          na            ($516)       (100.0%)     na            (16)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
293 NATIVE BOTANICAL         na                 na           na        na             na        na       na       na     na       na          $13            ($13)        (48.4%)      4             (5)    (52.4%)   0.0%     (0.0)  0.0%    (0.0)
294 SAVON DELUXE             na                 na           na        na             na        na       na       na     na       na          na            ($302)       (100.0%)     na            (47)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
295 FLORA INC                na                 na           na        na             na        na       na       na     na       na          na            ($123)       (100.0%)     na            (16)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
296 RAINING ROSE             na                 na           na        na             na        na       na       na     na       na          na             ($42)       (100.0%)     na            (21)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
297 GEORGES                  na                 na           na        na             na        na       na       na     na       na          na            ($112)       (100.0%)     na            (16)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
298 GEREMYROSE               na                 na           na        na             na        na       na       na     na       na          na           ($1,541)      (100.0%)     na            (83)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
299 ALOE GATOR               na                 na           na        na             na        na       na       na     na       na          na            ($457)       (100.0%)     na           (106)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
300 GARDEN OF LIFE           na                 na           na        na             na        na       na       na     na       na          na           ($6,550)      (100.0%)     na           (353)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
301 SUNNY BRAE BODYWORKS     na                 na           na        na             na        na       na       na     na       na          na           ($3,996)      (100.0%)     na           (428)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
302 SYMBIOTICS               na                 na           na        na             na        na       na       na     na       na         $184          ($1,566)       (89.5%)      8            (52)    (86.6%)   0.0%     (0.0)  0.0%    (0.0)
303 ALOEGEN                  na                 na           na        na             na        na       na       na     na       na          na             ($60)       (100.0%)     na             (8)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
304 HEMP                     na                 na           na        na             na        na       na       na     na       na          na            ($424)       (100.0%)     na           (171)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
305 HERBACIN                 na                 na           na        na             na        na       na       na     na       na         $346            $346            na       81             81        na     0.0%      0.0   0.0%     0.0
306 HERBAL CLEAR             na                 na           na        na             na        na       na       na     na       na          na            ($279)       (100.0%)     na            (35)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
307 HEMPOLA                  na                 na           na        na             na        na       na       na     na       na          na            ($120)       (100.0%)     na             (8)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
308 SOOTHING TOUCH           na                 na           na        na             na        na       na       na     na       na          $23             ($5)        (17.9%)      4             (1)    (13.6%)   0.0%     (0.0)  0.0%    (0.0)
309 YU BE                    na                 na           na        na             na        na       na       na     na       na         $496            $218          78.3%      41             18      76.4%    0.0%      0.0   0.0%     0.0
310 ARIS                     na              ($906)       (100.0%)     na           (113)    (100.0%)   0.0%     (0.0)  0.0%     (0.0)       $405          ($3,334)       (89.2%)     51           (417)    (89.2%)   0.0%     (0.0)  0.0%    (0.0)
311 SHADOW AND LIGHT         na              ($140)       (100.0%)     na            (15)    (100.0%)   0.0%     (0.0)  0.0%     (0.0)        na            ($742)       (100.0%)     na            (82)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
312 SAVON                    na              ($125)       (100.0%)     na            (12)    (100.0%)   0.0%     (0.0)  0.0%     (0.0)       $206           ($114)        (35.8%)     21            (12)    (37.7%)   0.0%     (0.0)  0.0%    (0.0)
313 SOLGAR                   na              ($223)       (100.0%)     na           (128)    (100.0%)   0.0%     (0.0)  0.0%     (0.0)       $480         ($10,607)       (95.7%)    267          (6,084)   (95.8%)   0.0%     (0.0)  0.0%    (0.1)
314 STAR HEALTH BEAUTY       na              ($466)       (100.0%)     na            (19)    (100.0%)   0.0%     (0.0)  0.0%     (0.0)       $440           ($643)        (59.3%)     19            (23)    (55.3%)   0.0%     (0.0)  0.0%    (0.0)
315 HERBNLIFE                na             ($1,112)      (100.0%)     na            (90)    (100.0%)   0.0%     (0.0)  0.0%     (0.0)      $3,913           $670          20.7%     315             45      16.8%    0.0%      0.0   0.0%     0.0
316 LAVERA                   na             ($4,597)      (100.0%)     na           (191)    (100.0%)   0.0%     (0.0)  0.0%     (0.0)      $2,827         ($8,367)       (74.7%)    172           (271)    (61.1%)   0.0%     (0.0)  0.0%    (0.0)
317 PROSEED                  na               ($27)       (100.0%)     na             (4)    (100.0%)   0.0%     (0.0)  0.0%     (0.0)        na           ($1,132)      (100.0%)     na           (188)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
318 MOISTSTIC                na               ($25)       (100.0%)     na            (12)    (100.0%)   0.0%     (0.0)  0.0%     (0.0)        na            ($276)       (100.0%)     na           (132)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
319 REDMOND                  na              ($663)       (100.0%)     na            (60)    (100.0%)   0.0%     (0.0)  0.0%     (0.0)      $2,725          ($480)        (15.0%)    281            (11)     (3.6%)   0.0%     (0.0)  0.0%    (0.0)
320 RUDYS                    na              ($221)       (100.0%)     na            (37)    (100.0%)   0.0%     (0.0)  0.0%     (0.0)        $46           ($701)        (93.8%)      8           (117)    (93.8%)   0.0%     (0.0)  0.0%    (0.0)
321 LIVING HARVEST           na              ($111)       (100.0%)     na             (7)    (100.0%)   0.0%     (0.0)  0.0%     (0.0)       $234           ($518)        (68.9%)     16            (32)    (67.2%)   0.0%     (0.0)  0.0%    (0.0)
322 DRUIDE                   na             ($1,135)      (100.0%)     na            (79)    (100.0%)   0.0%     (0.0)  0.0%     (0.0)      $2,119         ($3,734)       (63.8%)    155           (219)    (58.6%)   0.0%     (0.0)  0.0%    (0.0)
323 ECO FRESH                na               ($31)       (100.0%)     na             (6)    (100.0%)   0.0%     (0.0)  0.0%     (0.0)        $15            ($83)        (84.4%)      3            (15)    (84.4%)   0.0%     (0.0)  0.0%    (0.0)
324 THE AROMATHERAPIST       na              ($135)       (100.0%)     na             (6)    (100.0%)   0.0%     (0.0)  0.0%     (0.0)      $1,159          $1,024        756.8%      54             48     761.5%    0.0%      0.0   0.0%     0.0
325 BATHOLOGY                na             ($2,204)      (100.0%)     na           (221)    (100.0%)   0.0%     (0.0)  0.0%     (0.0)      $7,884          $4,682        146.3%     974            646     196.8%    0.0%      0.0   0.0%     0.0
326 CITRUS MAGIC             na               ($15)       (100.0%)     na             (4)    (100.0%)   0.0%     (0.0)  0.0%     (0.0)        $92            ($16)        (14.4%)     24             (4)    (14.4%)   0.0%     (0.0)  0.0%    (0.0)
327 SUNCOAT                  na              ($201)       (100.0%)     na            (23)    (100.0%)   0.0%     (0.0)  0.0%     (0.0)        $99           ($102)        (50.7%)     11            (12)    (50.7%)   0.0%     (0.0)  0.0%    (0.0)
328 PACIFIC SENSE            na              ($325)       (100.0%)     na            (12)    (100.0%)   0.0%     (0.0)  0.0%     (0.0)       $506           ($293)        (36.7%)     30             (8)    (21.1%)   0.0%     (0.0)  0.0%    (0.0)
329 PAUL PENDERS             na               ($51)       (100.0%)     na             (8)    (100.0%)   0.0%     (0.0)  0.0%     (0.0)        na             ($51)       (100.0%)     na             (8)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
330 FROWNIES                 na              ($398)       (100.0%)     na             (8)    (100.0%)   0.0%     (0.0)  0.0%     (0.0)       $516           ($582)        (53.0%)     10            (11)    (51.9%)   0.0%     (0.0)  0.0%    (0.0)
331 SUMPTUOUS SOAPS          na              ($191)       (100.0%)     na            (55)    (100.0%)   0.0%     (0.0)  0.0%     (0.0)        na            ($893)       (100.0%)     na           (181)   (100.0%)   0.0%     (0.0)  0.0%    (0.0)
332 FALLENE                  na              ($948)       (100.0%)     na            (43)    (100.0%)   0.0%     (0.0)  0.0%     (0.0)       $629          ($1,616)       (72.0%)     29            (74)    (72.0%)   0.0%     (0.0)  0.0%    (0.0)




         Source: Spins X - Whole Foods                                                                                                                                                            HCG Category Development Department
      New Skin Care Item Rank Report




                                                                                                          Current 12 Weeks Ending 09-08-07                                                                                                              Current 52 Weeks

                                                                                                                            Cat $                   Unit Chg       Unit %              Cat Unit                   Dollar Chg                             Cat $                      Unit Chg       Unit %              Cat Unit
                                                                                          Dollar Chg          Cur Cat $    Share Pt     Current     (Vs Year     Change (Vs Cur Cat Share Pt                       (Vs Year                 Cur Cat $   Share Pt                    (Vs Year     Change (Vs  Cur Cat Share Pt
Rank Item                                                 UPC           Current Dollars (Vs Year Ago) $ % Chg  Share         Chg         Units        Ago)        Year Ago) Unit Share  Chg     Current Dollars      Ago)       $ % Chg      Share        Chg       Current Units     Ago)        Year Ago) Unit Share  Chg
TOTAL US X-WF
     SKIN CARE                                                BCSKIN      $20,327,490    $2,146,969      11.8%    100.0%          0.0   2,339,994    131,333             5.9%    100.0%       0.0   $87,502,365   $8,201,111       10.3%      100.0%          0.0    10,455,802      399,178            4.0%    100.0%       0.0
  1    Burts Bees Beeswax Lipbalm Tube 0.15 Oz         07-92850-11099        $264,956         $1,528      0.6%      1.3%        (0.1)      93,673    (21,223)        (18.5%)       4.0%     (1.2)    $1,604,282      $50,895        3.3%        1.8%        (0.1)       617,549      (61,155)         (9.0%)      5.9%     (0.8)
  2    Alba Sun Lotion Water Prf Spf 30 Ogc 4 Oz       07-24742-00393        $168,238       ($2,042)    (1.2%)      0.8%        (0.1)      24,927         732            3.0%      1.1%     (0.0)      $434,708    ($11,549)      (2.6%)        0.5%        (0.1)        62,259         (524)         (0.8%)      0.6%     (0.0)
  3    Alba Lotion Unscented Ogc 32 Oz                 07-24742-00369        $141,274       $45,110      46.9%      0.7%          0.2      10,556       3,585          51.4%       0.5%       0.1      $532,483     $118,801       28.7%        0.6%          0.1        37,771         7,933          26.6%      0.4%       0.1
  4    Alba Bot Kids Sunscreen Spf 30 + Ogc 4 Oz       07-24742-00399        $129,211       $14,258      12.4%      0.6%          0.0      18,983       2,742          16.9%       0.8%       0.1      $307,632      $47,389       18.2%        0.4%          0.0        44,005         7,397          20.2%      0.4%       0.1
  5    Alba Green Tea Spf 30+ Ogc 4 Oz                 07-24742-00827        $120,494       $43,184      55.9%      0.6%          0.2      17,460       7,216          70.4%       0.7%       0.3      $303,312     $103,865       52.1%        0.3%          0.1        41,579        15,942          62.2%      0.4%       0.1
  6    Dr Hauschka Moist Day Cream Ogc 3.4 Oz          40-20829-31869        $118,702       $30,212      34.1%      0.6%          0.1       2,043         446          28.0%       0.1%       0.0      $555,777     $127,957       29.9%        0.6%          0.1        10,095         1,585          18.6%      0.1%       0.0
  7    Mtn Ocean Skin Trip Coco 8 Oz                   00-75772-27751        $109,296         $4,649      4.4%      0.5%        (0.0)      13,123         280            2.2%      0.6%     (0.0)      $454,064      $19,465        4.5%        0.5%        (0.0)        54,526           745           1.4%      0.5%     (0.0)
  8    Quantum Buzz Away Extreme 4 Oz                  00-46985-01810        $108,601       $43,639      67.2%      0.5%          0.2      14,326       6,092          74.0%       0.6%       0.2      $187,585      $90,907       94.0%        0.2%          0.1        24,401        11,649          91.4%      0.2%       0.1
  9    Dr Hauschka Cleansing Cream Ogc 1.7 Oz          40-20829-33339        $106,808       $14,464      15.7%      0.5%          0.0       4,491         513          12.9%       0.2%       0.0      $463,662      $80,785       21.1%        0.5%          0.0        20,366         2,452          13.7%      0.2%       0.0
 10    Alba Lotion Orig Emollient Ogc 32 Oz            07-24742-00367        $103,135       $30,616      42.2%      0.5%          0.1       7,907       2,611          49.3%       0.3%       0.1      $365,924      $80,392       28.2%        0.4%          0.1        26,391         5,871          28.6%      0.3%       0.0
 11    Alba Bot Sport Sunscreen Spf 30 + Ogc 4 Oz      07-24742-00390        $102,526         $7,799      8.2%      0.5%        (0.0)      14,888       1,405          10.4%       0.6%       0.0      $246,244      $28,024       12.8%        0.3%          0.0        35,282         4,628          15.1%      0.3%       0.0
 12    Mychelle Perfect C Serum Ogc .5 Oz              08-17291-00044        $101,679       $21,191      26.3%      0.5%          0.1       2,770         489          21.4%       0.1%       0.0      $439,957     $160,918       57.7%        0.5%          0.2        12,311         4,493          57.5%      0.1%       0.0
 13    Avalon Org Vit C Renewl Facial Creme Ogc 2 Oz   06-54749-45383         $98,542       $19,635      24.9%      0.5%          0.1       5,650       1,248          28.4%       0.2%       0.0      $465,622      $81,344       21.2%        0.5%          0.0        26,696         4,446          20.0%      0.3%       0.0
 14    Dr Hauschka Cleansing Milk Ogc 4.9 Oz           40-20829-52139         $96,599       $16,491      20.6%      0.5%          0.0       2,900         437          17.8%       0.1%       0.0      $453,840      $80,163       21.5%        0.5%          0.0        14,271         1,643          13.0%      0.1%       0.0
 15    Dr Hauschka Rose Day Crm Ogc 1 Oz               40-20829-54049         $94,337       $10,319      12.3%      0.5%          0.0       2,468         173            7.5%      0.1%       0.0      $526,557      $83,631       18.9%        0.6%          0.0        14,319           862           6.4%      0.1%       0.0
 16    Alba Aloe & Grn Tea Moistrzr Ogc 3 Oz           07-24742-00812         $88,337       ($5,676)    (6.0%)      0.4%        (0.1)       6,291       (509)          (7.5%)      0.3%     (0.0)      $369,277      $27,266        8.0%        0.4%        (0.0)        24,964         1,846           8.0%      0.2%       0.0
 17    Alba Lotion Max Dry Skin Ogc 32 Oz              07-24742-00370         $84,232       $18,548      28.2%      0.4%          0.1       5,476       1,407          34.6%       0.2%       0.0      $370,671      $25,081        7.3%        0.4%        (0.0)        22,694           508           2.3%      0.2%     (0.0)
 18    Alba Sea Moss Moisturizer Spf 15 Ogc 2 Oz       07-24742-00312         $82,063       $13,366      19.5%      0.4%          0.0       6,435       1,373          27.1%       0.3%       0.0      $346,298      $50,120       16.9%        0.4%          0.0        26,394         4,202          18.9%      0.3%       0.0
 19    Calif Baby Sun Spf Ff Ssn Ogc 2 Oz              07-92692-02113         $81,887       $49,445    152.4%       0.4%          0.2       5,245       3,339        175.1%        0.2%       0.1      $153,764      $57,678       60.0%        0.2%          0.1         9,714         4,049          71.5%      0.1%       0.0
 20    All Terrain Herbal Insect Repellent 4 Oz        06-08503-01003         $81,522          $123       0.2%      0.4%        (0.0)      14,067       1,551          12.4%       0.6%       0.0      $135,011        $2,681       2.0%        0.2%        (0.0)        21,966         2,198          11.1%      0.2%       0.0
 21    Avalon Org Lotion Lvndr Ogc 12 Oz               06-54749-35200         $79,889         $7,339     10.1%      0.4%        (0.0)       8,696         474            5.8%      0.4%     (0.0)      $372,987      $18,612        5.3%        0.4%        (0.0)        41,494         1,153           2.9%      0.4%     (0.0)
 22    Avalon Org Vit C Vtl Facial Srm Ogc 1.25 Oz     06-54749-45380         $79,787         $7,117      9.8%      0.4%        (0.0)       4,004         419          11.7%       0.2%       0.0      $357,869      $68,776       23.8%        0.4%          0.0        17,835         3,329          22.9%      0.2%       0.0
 23    Alba Jasmine Moistre Creme Ogc 3 Oz             07-24742-00814         $78,989       ($2,166)    (2.7%)      0.4%        (0.1)       5,666       (210)          (3.6%)      0.2%     (0.0)      $349,048      $40,322       13.1%        0.4%          0.0        23,500         2,258          10.6%      0.2%       0.0
 24    Dr Hauschka Toner Facial Ogc 3.4 Oz             40-20829-33749         $78,506       $15,118      23.8%      0.4%          0.0       2,456         396          19.2%       0.1%       0.0      $344,466      $59,446       20.9%        0.4%          0.0        11,395         1,334          13.3%      0.1%       0.0
 25    Weleda Skin Food Ogc 2.5 Oz                     40-01638-09859         $76,544       $22,920      42.7%      0.4%          0.1       5,748       1,661          40.6%       0.2%       0.1      $392,905      $41,849       11.9%        0.4%          0.0        29,249         1,326           4.7%      0.3%       0.0
 26    Quantum Buzz Away Spray 6 Oz                    00-46985-01606         $76,005       ($8,831)   (10.4%)      0.4%        (0.1)       9,206       (459)         (4.7%)       0.4%     (0.0)      $138,445    ($26,728)    (16.2%)         0.2%        (0.1)        16,249       (2,938)        (15.3%)      0.2%     (0.0)
 27    Avalon Org Vit C Spf15 Moistrzr Pls Ogc 4 Oz    06-54749-45386         $73,452         $8,911     13.8%      0.4%          0.0       5,161         756          17.2%       0.2%       0.0      $317,583      $41,006       14.8%        0.4%          0.0        22,196         2,472          12.5%      0.2%       0.0
 28    Mychelle Pumpkin Renew Crm 1 Oz                 08-17291-00031         $73,077       $18,956      35.0%      0.4%          0.1       3,334         876          35.6%       0.1%       0.0      $334,737     $131,814       65.0%        0.4%          0.1        15,406         6,107          65.7%      0.1%       0.1
 29    Shikai Skin Borage Therapy 50+ 8 Oz             00-81738-40202         $72,894         $5,548      8.2%      0.4%        (0.0)       5,686          (0)        (0.0%)       0.2%     (0.0)      $443,651      $47,529       12.0%        0.5%          0.0        35,592         2,608           7.9%      0.3%       0.0
 30    Alba Sea Plus Renewal Cream Ogc 2 Oz            07-24742-00317         $71,930       $15,062      26.5%      0.4%          0.0       5,754       1,538          36.5%       0.2%       0.1      $333,171      $68,723       26.0%        0.4%          0.0        25,910         5,559          27.3%      0.2%       0.0
 31    Burts Bees Herbal Insect Repellent 4 Oz         07-92850-15299         $71,372       ($7,571)    (9.6%)      0.4%        (0.1)      10,539     (1,090)         (9.4%)       0.5%     (0.1)      $140,223    ($26,742)    (16.0%)         0.2%        (0.1)        20,578       (3,966)        (16.2%)      0.2%     (0.0)
 32    Alba Bot Facial Sunscreen Spf 20 Ogc 4 Oz       07-24742-00395         $69,393       ($9,921)   (12.5%)      0.3%        (0.1)      10,322       (896)          (8.0%)      0.4%     (0.1)      $203,196    ($23,175)     (10.2%)        0.2%        (0.1)        28,741       (2,848)         (9.0%)      0.3%     (0.0)
 33    Mychelle Deep Repair Cream Ogc 1 Oz             08-17291-00030         $68,528       $16,409      31.5%      0.3%          0.1       2,857         717          33.5%       0.1%       0.0      $313,902     $107,289       51.9%        0.4%          0.1        13,052         4,456          51.8%      0.1%       0.0
 34    Dr Hauschka Quince Day Cream Ogc 1 Oz           40-20829-50789         $66,823       $11,507      20.8%      0.3%          0.0       2,250         320          16.6%       0.1%       0.0      $319,758      $66,010       26.0%        0.4%          0.0        11,309         1,602          16.5%      0.1%       0.0
 35    Nat Gate Lotion Papaya 18 Oz                    00-78347-04174         $66,525         $2,584      4.0%      0.3%        (0.0)       7,984       (714)         (8.2%)       0.3%     (0.1)      $318,946    ($44,846)    (12.3%)         0.4%        (0.1)        42,530      (11,149)        (20.8%)      0.4%     (0.1)
 36    Alba Cocoa Btr Body Lotion Ogc 7 Oz             07-24742-00828         $66,113         $6,346     10.6%      0.3%        (0.0)       9,392       1,313          16.3%       0.4%       0.0      $231,553      $14,155        6.5%        0.3%        (0.0)        29,890         1,765           6.3%      0.3%       0.0
 37    Avalon Org Coq10 Wrinkle Dfns Crm Ogc 1.75 Oz   06-54749-35805         $65,355         $4,685      7.7%      0.3%        (0.0)       2,951         200            7.3%      0.1%       0.0      $323,924      $17,072        5.6%        0.4%        (0.0)        14,848           (68)        (0.5%)      0.1%     (0.0)
 38    Burts Replenish Lip Balm Pomgrnt Oil .15 Oz     07-92850-15799         $63,873       $63,873          na     0.3%          0.3      22,107      22,107               na     0.9%       0.9      $177,093     $177,093           na       0.2%          0.2        61,833        61,833              na     0.6%       0.6
 39    Avalon Org Vit C Rfrshg Facl Clnsr Ogc 8.5 Oz   06-54749-45388         $63,737         $8,553     15.5%      0.3%          0.0       7,209       1,139          18.8%       0.3%       0.0      $258,974      $34,939       15.6%        0.3%          0.0        29,268         3,619          14.1%      0.3%       0.0
 40    Nat Gate Lotion Frag-free Herbal 18 Oz          00-78347-04172         $62,782         $2,375      3.9%      0.3%        (0.0)       9,318       (652)         (6.5%)       0.4%     (0.1)      $319,626    ($34,710)      (9.8%)        0.4%        (0.1)        52,107      (11,112)        (17.6%)      0.5%     (0.1)
 41    Ca Baby Spf 30+ Every Day Ogc 2.9 Oz            07-92692-00225         $62,528       $22,463      56.1%      0.3%          0.1       3,642       1,351          59.0%       0.2%       0.1      $156,701      $42,557       37.3%        0.2%          0.0         9,204         2,544          38.2%      0.1%       0.0
 42    Burts Bees Lotion Naturally Nourish 8 Oz        07-92850-05399         $62,109       $50,393    430.1%       0.3%          0.2       7,154       5,737        404.8%        0.3%       0.2      $290,481     $276,945    #######         0.3%          0.3        34,126        32,468       1958.2%       0.3%       0.3
 43    Burts Bees Baby Buttermilk Lotion 8 Oz          07-92850-71699         $60,608       ($7,306)   (10.8%)      0.3%        (0.1)       7,358       (911)        (11.0%)       0.3%     (0.1)      $315,534    ($67,940)    (17.7%)         0.4%        (0.1)        38,081       (8,940)        (19.0%)      0.4%     (0.1)
 44    Jason Facial Creme Vit E 25000 U Ogc 4 Oz       00-78522-04012         $59,963         $7,418     14.1%      0.3%          0.0       5,360         398            8.0%      0.2%       0.0      $284,799      $19,526        7.4%        0.3%        (0.0)        26,159           962           3.8%      0.3%     (0.0)
 45    Des Ess Blemish Stick Antibac Ogc .33 Oz        07-18334-22069         $58,856     ($10,062)    (14.6%)      0.3%        (0.1)       7,388     (1,635)        (18.1%)       0.3%     (0.1)      $265,471    ($17,019)      (6.0%)        0.3%        (0.1)        34,643       (1,579)         (4.4%)      0.3%     (0.0)
 46    Des Ess Facial Wash Antibac Ogc 8 Oz            07-18334-22016         $58,691         $5,076      9.5%      0.3%        (0.0)       7,604         689          10.0%       0.3%       0.0      $229,851      $19,728        9.4%        0.3%        (0.0)        30,073         2,896          10.7%      0.3%       0.0
 47    Aubrey Rose Hip Cream Ogc 4 Oz                  07-49985-04091         $58,311         $4,328      8.0%      0.3%        (0.0)       3,569         228            6.8%      0.2%       0.0      $288,004      $26,362       10.1%        0.3%        (0.0)        18,022           957           5.6%      0.2%       0.0
 48    Mychelle Sun Shield Ogc                         08-17291-00051         $57,315       $33,295    138.6%       0.3%          0.1       3,557       2,091        142.6%        0.2%       0.1      $171,244      $88,218     106.3%         0.2%          0.1        10,509         5,513        110.4%       0.1%       0.1
 49    Alba Sea Enzyme Facial Scrub Ogc 4 Oz           07-24742-00324         $57,223       $12,392      27.6%      0.3%          0.0       6,697       1,697          33.9%       0.3%       0.1      $243,388      $52,514       27.5%        0.3%          0.0        27,785         5,912          27.0%      0.3%       0.0
 50    Avalon Org Vit C Rejuvntng Oil Free Ogc 4 Oz    06-54749-45384         $56,387       $21,212      60.3%      0.3%          0.1       3,191       1,300          68.7%       0.1%       0.1      $221,900     $112,627     103.1%         0.3%          0.1        12,297         6,244        103.1%       0.1%       0.1
 51    Badger Spf 30 Face/body Tube Ogc 2.9 Oz         06-34084-47031         $56,286       $46,168    456.3%       0.3%          0.2       4,469       3,601        415.2%        0.2%       0.2       $91,876      $81,593     793.5%         0.1%          0.1         7,385         6,502        736.5%       0.1%       0.1
 52    Alba Papaya Mngo Body Crm Ogc 6.5 Oz            07-24742-00822         $55,872       ($6,468)   (10.4%)      0.3%        (0.1)       5,614       (817)        (12.7%)       0.2%     (0.1)      $228,750    ($43,123)     (15.9%)        0.3%        (0.1)        22,014       (4,573)        (17.2%)      0.2%     (0.1)
 53    Burts Bees Rhubarb Tnt Lip Shimmer .098 Oz      07-92850-37399         $55,861       ($3,931)    (6.6%)      0.3%        (0.1)      14,694     (2,390)        (14.0%)       0.6%     (0.1)      $301,961      $51,745       20.7%        0.3%          0.0        82,020         6,673           8.9%      0.8%       0.0
 54    Avalon Org Vit C Revitlzg Eye Creme Ogc 1 Oz    06-54749-45382         $55,414       $12,020      27.7%      0.3%          0.0       2,773         628          29.3%       0.1%       0.0      $253,544      $44,009       21.0%        0.3%          0.0        12,578         1,908          17.9%      0.1%       0.0
 55    Nat Gate Lotion Herbal Ogc 18 Oz                00-78347-04171         $55,198       ($1,966)    (3.4%)      0.3%        (0.0)       8,390     (1,067)        (11.3%)       0.4%     (0.1)      $289,903    ($85,548)    (22.8%)         0.3%        (0.1)        48,559      (19,074)        (28.2%)      0.5%     (0.2)
 56    Burts Bees Wtrmlon Tnt Lip Shimmr 0.098 Oz      07-92850-37499         $54,816       ($2,007)    (3.5%)      0.3%        (0.0)      14,399     (1,862)        (11.4%)       0.6%     (0.1)      $276,370      $16,808        6.5%        0.3%        (0.0)        74,882       (3,461)         (4.4%)      0.7%     (0.1)
 57    Alba Kukui Nut Body Crm Ogc 6.5 Oz              07-24742-00824         $54,736       ($8,663)   (13.7%)      0.3%        (0.1)       5,602       (813)        (12.7%)       0.2%     (0.1)      $246,666    ($16,397)      (6.2%)        0.3%        (0.0)        23,751       (1,821)         (7.1%)      0.2%     (0.0)
 58    Mychelle Fab Eye Crm Ogc .5 Oz                  08-17291-00035         $54,667         $2,425      4.6%      0.3%        (0.0)       2,148          24            1.1%      0.1%     (0.0)      $261,281      $68,846       35.8%        0.3%          0.1        10,597         2,514          31.1%      0.1%       0.0
 59    Suki Lemongrass Cleanser 5.7 Oz                 08-58971-00002         $54,514       $20,773      61.6%      0.3%          0.1       2,272         859          60.8%       0.1%       0.0      $187,645      $70,134       59.7%        0.2%          0.1         7,886         2,813          55.5%      0.1%       0.0
 60    Alba Hawaiian Coconut Lip Balm Ogc .15 Oz       07-24742-00837         $54,491     ($10,180)    (15.7%)      0.3%        (0.1)      17,715     (3,375)        (16.0%)       0.8%     (0.2)      $305,120     $126,383       70.7%        0.3%          0.1        94,282        37,635          66.4%      0.9%       0.3
 61    Avalon Org Ult Moisture Cream Ogc 2 Oz          06-54749-35315         $53,919       $12,580      30.4%      0.3%          0.0       3,792       1,008          36.2%       0.2%       0.0      $257,122      $42,035       19.5%        0.3%          0.0        18,071         2,808          18.4%      0.2%       0.0
 62    Alba Pineapl Enzyme Facial Scrb Ogc 4 Oz        07-24742-00808         $53,678       ($4,912)    (8.4%)      0.3%        (0.1)       5,263       (686)        (11.5%)       0.2%     (0.0)      $202,023      $14,598        7.8%        0.2%        (0.0)        19,132           925           5.1%      0.2%       0.0
 63    Dr Hauschka Toned Day Cream Ogc 1 Oz            40-20829-46939         $53,648       $17,058      46.6%      0.3%          0.1       1,533         453          42.0%       0.1%       0.0      $241,985      $56,925       30.8%        0.3%          0.0         7,254         1,227          20.4%      0.1%       0.0
 64    Burts Bees Grdn Tomato Facial Toner 8 Oz        07-92850-01599         $52,968         $1,582      3.1%      0.3%        (0.0)       4,857       (766)        (13.6%)       0.2%     (0.0)      $217,404        $4,801       2.3%        0.2%        (0.0)        21,421       (1,976)         (8.4%)      0.2%     (0.0)
 65    Earth Sc Scrub Apricot 4.5 Oz                   00-54986-00014         $52,879         $9,050     20.6%      0.3%          0.0       7,783       1,550          24.9%       0.3%       0.1      $192,990      $17,544       10.0%        0.2%        (0.0)        27,356         1,715           6.7%      0.3%       0.0
 66    Earth Sc Moist Almond Spf 15 5 Oz               00-54986-00036         $52,415         $7,732     17.3%      0.3%          0.0       6,534       1,039          18.9%       0.3%       0.0      $199,542      $23,258       13.2%        0.2%          0.0        23,908         2,401          11.2%      0.2%       0.0
 67    Des Ess Clnsng Pads Tea Tree Ogc 50 Ct          07-18334-22040         $52,144       ($1,463)    (2.7%)      0.3%        (0.0)       8,791       (705)         (7.4%)       0.4%     (0.1)      $196,925      $10,039        5.4%        0.2%        (0.0)        34,189         1,938           6.0%      0.3%       0.0
 68    Alba Sea Lipids Daily Cream Ogc 2 Oz            07-24742-00319         $51,482       $10,725      26.3%      0.3%          0.0       4,099       1,082          35.9%       0.2%       0.0      $248,577      $45,000       22.1%        0.3%          0.0        19,128         3,504          22.4%      0.2%       0.0
 69    Alba Pineapl Enzyme Facl Clnsr Ogc 8 Oz         07-24742-00802         $51,462     ($10,642)    (17.1%)      0.3%        (0.1)       5,171     (1,167)        (18.4%)       0.2%     (0.1)      $204,905      ($8,400)     (3.9%)        0.2%        (0.0)        19,530       (1,121)         (5.4%)      0.2%     (0.0)




                     Source: Spins X - Whole Foods                                                                                                                                                                                                                                   HCG Category Development Department
                                                                                                      Current 12 Weeks Ending 09-08-07                                                                                                                 Current 52 Weeks

                                                                                                                          Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                              Cat $                    Unit Chg     Unit %               Cat Unit
                                                                                       Dollar Chg            Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                    Cur Cat $ Share Pt                  (Vs Year Change (Vs      Cur Cat Share Pt
Rank Item                                                 UPC        Current Dollars (Vs Year Ago) $ % Chg    Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars       Ago)        $ % Chg       Share      Chg     Current Units     Ago)      Year Ago) Unit Share   Chg
  70   Burts Bees Baby Diaper Ointment 1 Oz           07-92850-73599        $51,374      ($12,645) (19.8%)       0.3%        (0.1)       7,391      (1,905)      (20.5%)      0.3%     (0.1)      $256,542        ($35,982)     (12.3%)         0.3%      (0.1)       37,099       (5,769)     (13.5%)       0.4%     (0.1)
  71   Burts Bees Day Cream Radiance 2 Oz             07-92850-18599        $51,124        $35,037 217.8%        0.3%          0.2       3,546        2,347      195.9%       0.2%       0.1      $252,464        $236,378     #######          0.3%        0.3       17,851        16,653    1389.7%        0.2%       0.2
  72   Avalon Org Coq10 Wrnkl Dfns Serum Ogc .55 Oz   06-54749-35800        $50,253          $5,117   11.3%       0.2%       (0.0)       2,301          279        13.8%      0.1%       0.0      $259,667          $32,342       14.2%         0.3%        0.0       11,823           887         8.1%      0.1%       0.0
  73   Dr Hauschka Moist Day Cream Ogc 1 Oz           40-20829-31859        $50,145          $2,905    6.1%      0.2%        (0.0)       1,542            57         3.8%     0.1%     (0.0)      $269,182          $37,374       16.1%         0.3%        0.0        8,492           (76)     (0.9%)       0.1%     (0.0)
  74   Mychelle Revitalizing Night Cream 1 Oz         08-17291-00037        $49,807          $7,345   17.3%      0.2%          0.0       1,465          182        14.2%      0.1%       0.0      $234,616          $71,025       43.4%         0.3%        0.1        7,116         2,089       41.6%       0.1%       0.0
  75   Derma E Dmae Alpha Lip & C Mstr Crm 2 Oz       00-30985-04100        $49,497          $5,769   13.2%      0.2%          0.0       2,461          215          9.6%     0.1%       0.0      $198,007          ($6,079)     (3.0%)         0.2%      (0.0)        9,929         (876)      (8.1%)       0.1%     (0.0)
  76   Alba Sun Lotion Spf15 Ogc 4 Oz                 07-24742-00391        $49,243        ($2,356)  (4.6%)       0.2%       (0.0)       8,064          216          2.8%     0.3%     (0.0)      $129,643          ($5,055)      (3.8%)        0.1%      (0.0)       20,391           (78)      (0.4%)      0.2%     (0.0)
  77   Mychelle Crm Polypeptide Suprm Unscnt 1.2 Oz   08-17291-00028        $49,222        $19,850    67.6%      0.2%          0.1       1,038          361        53.2%      0.0%       0.0      $232,020        $115,533        99.2%         0.3%        0.1        5,178         2,479       91.9%       0.0%       0.0
  78   Burts Bees Lip Balm Honey .15 Oz               07-92850-13699        $49,197      ($12,891) (20.8%)       0.2%        (0.1)     17,717       (9,527)      (35.0%)      0.8%     (0.5)      $365,417          $56,662       18.4%         0.4%        0.0      143,913         7,870         5.8%      1.4%       0.0
  79   Avalon Org Daily Moisturizer Ogc 2 Oz          06-54749-35310        $48,805          $3,821    8.5%       0.2%       (0.0)       3,459          438        14.5%      0.1%       0.0      $245,188          $24,389       11.0%         0.3%        0.0       17,258         1,730       11.1%       0.2%       0.0
  80   Burts Bees Day Crm Carrot 1 Oz                 07-92850-05199        $48,248        ($7,634) (13.7%)      0.2%        (0.1)       4,047        (476)      (10.5%)      0.2%     (0.0)      $267,970        ($65,832)     (19.7%)         0.3%      (0.1)       22,107       (6,082)     (21.6%)       0.2%     (0.1)
  81   Nat Gate Lotion Colloidal Oatmeal 18 Oz        00-78347-04176        $48,230          $2,627    5.8%      0.2%        (0.0)       5,603            93         1.7%     0.2%     (0.0)      $307,024        ($14,162)      (4.4%)         0.4%      (0.1)       37,948       (4,049)      (9.6%)       0.4%     (0.1)
  82   Burts Bees Lifeguard Lipbalm Tube 0.15 Oz      07-92850-19599        $47,516          $1,097    2.4%      0.2%        (0.0)     16,689       (2,119)      (11.3%)      0.7%     (0.1)      $254,992        ($28,120)      (9.9%)         0.3%      (0.1)       95,371      (19,381)     (16.9%)       0.9%     (0.2)
  83   Burts Bees Herbal Blemish Stick .3 Oz          07-92850-88699        $47,073        ($6,339) (11.9%)      0.2%        (0.1)       5,977        (930)      (13.5%)      0.3%     (0.1)      $201,743        ($15,340)      (7.1%)         0.2%      (0.0)       25,844       (2,391)      (8.5%)       0.2%     (0.0)
  84   Kmf Moist Shave Frag Free 11 Oz                00-28367-83453        $46,851          $4,782   11.4%      0.2%        (0.0)       7,408        (327)       (4.2%)      0.3%     (0.0)      $191,352          $25,123       15.1%         0.2%        0.0       32,167         2,026         6.7%      0.3%       0.0
  85   Alba Sea Mineral Cleansing Gel Ogc 6 Oz        07-24742-00327        $46,807          $8,835   23.3%       0.2%         0.0       5,506        1,336        32.0%      0.2%       0.0      $185,845          $28,542       18.1%         0.2%        0.0       21,141         3,278       18.4%       0.2%       0.0
  86   Kmf Moisturzr Vit A & E 16 Oz                  00-28367-82785        $46,745          $4,214    9.9%      0.2%        (0.0)       4,815          226          4.9%     0.2%     (0.0)      $233,809          $36,956       18.8%         0.3%        0.0       25,047         2,814       12.7%       0.2%       0.0
  87   Burts Bees Orange Clean 4 Oz                   07-92850-06899        $46,690        ($6,249) (11.8%)      0.2%        (0.1)       5,837        (618)       (9.6%)      0.2%     (0.0)      $219,120        ($36,395)     (14.2%)         0.3%      (0.1)       27,167       (4,059)     (13.0%)       0.3%     (0.1)
  88   Jason H & B Lotion 84% Aloe 8 Oz               00-78522-30113        $46,662          $2,925    6.7%       0.2%       (0.0)       6,519          (48)       (0.7%)     0.3%     (0.0)      $203,041            $3,763        1.9%        0.2%      (0.0)       28,667         (818)       (2.8%)      0.3%     (0.0)
  89   Alba Lotion Unscented Ogc 12 Oz                07-24742-00368        $46,645        ($1,377)  (2.9%)       0.2%       (0.0)       5,119        (183)        (3.4%)     0.2%     (0.0)      $238,449            $9,004        3.9%        0.3%      (0.0)       26,620             98        0.4%      0.3%     (0.0)
  90   Alba Sun Lotion Spf 18 Ogc 4 Oz                07-24742-00392        $46,493        ($9,664) (17.2%)       0.2%       (0.1)       6,594      (1,240)      (15.8%)      0.3%     (0.1)      $128,341        ($39,173)     (23.4%)         0.1%      (0.1)       17,578       (5,509)     (23.9%)       0.2%     (0.1)
  91   Avalon Org Lemon Lotion Ogc 12 Oz              06-54749-35205        $46,328          $5,432   13.3%       0.2%         0.0       5,139          546        11.9%      0.2%       0.0      $226,341          $21,255       10.4%         0.3%        0.0       25,291         1,872         8.0%      0.2%       0.0
  92   Zia Ultimate Eye Creme Ogc .5 Oz               07-58024-00724        $45,769        ($9,907) (17.8%)       0.2%       (0.1)       1,467        (354)      (19.5%)      0.1%     (0.0)      $245,065        ($50,312)     (17.0%)         0.3%      (0.1)        8,071       (1,735)     (17.7%)       0.1%     (0.0)
  93   Kiss My Face Lavender & Shea Btr 16 Oz         00-28367-83151        $45,585        ($5,439) (10.7%)      0.2%        (0.1)       4,709        (854)      (15.4%)      0.2%     (0.1)      $263,485            $3,346        1.3%        0.3%      (0.0)       28,775         (247)      (0.9%)       0.3%     (0.0)
  94   Alba Daily Shade Spf16 Ogc 32 Oz               07-24742-00372        $45,573        $11,778    34.9%       0.2%         0.0       2,149          666        44.9%      0.1%       0.0      $148,356            $8,421        6.0%        0.2%      (0.0)        6,595           406         6.6%      0.1%       0.0
  95   Des Ess Duo Face Wash Blem Ogc 8.33 Oz         07-18334-22111        $45,454          $7,934   21.1%      0.2%          0.0       4,177          833        24.9%      0.2%       0.0      $175,496          $21,856       14.2%         0.2%        0.0       16,158         1,974       13.9%       0.2%       0.0
  96   Alba Mango Van Shave Crm Ogc 8 Oz              07-24742-00345        $45,053        ($6,136) (12.0%)       0.2%       (0.1)       8,244      (1,135)      (12.1%)      0.4%     (0.1)      $177,526          ($4,104)      (2.3%)        0.2%      (0.0)       33,014         (371)       (1.1%)      0.3%     (0.0)
  97   Mychelle Frt Enz Scrub Ogc 2 Oz                08-17291-00042        $44,904        $19,225    74.9%      0.2%          0.1       3,998        1,638        69.4%      0.2%       0.1      $167,564          $84,067     100.7%          0.2%        0.1       15,229         7,694     102.1%        0.1%       0.1
  98   Dr Hauschka Toner Clarifying Ogc 3.4 Oz        40-20829-33939        $44,849          $3,048    7.3%      0.2%        (0.0)       1,376            46         3.4%     0.1%     (0.0)      $198,374          $30,849       18.4%         0.2%        0.0        6,336           694       12.3%       0.1%       0.0
  99   Earth Sc Facial Wash Clarify 9 Oz              00-54986-00059        $44,789          $8,898   24.8%      0.2%          0.0       6,289        1,111        21.4%      0.3%       0.0      $163,644          $24,770       17.8%         0.2%        0.0       22,515         2,367       11.7%       0.2%       0.0
 100 Alba Coconut Milk Facial Wash Ogc 8 Oz           07-24742-00804        $44,424        ($4,980) (10.1%)       0.2%       (0.1)       4,403        (640)      (12.7%)      0.2%     (0.0)      $178,799          $15,195         9.3%        0.2%      (0.0)       16,896         1,012         6.4%      0.2%       0.0
 101 Zia Ultimate Moisture Ogc 1 Oz                   07-58024-00718        $44,305        ($8,777) (16.5%)       0.2%       (0.1)       1,269        (271)      (17.6%)      0.1%     (0.0)      $241,277        ($60,241)     (20.0%)         0.3%      (0.1)        7,094       (1,775)     (20.0%)       0.1%     (0.0)
 102 Avalon Org Coq10 Firm Lotion Ogc 7 Oz            06-54749-35810        $44,110        $10,502    31.2%       0.2%         0.0       2,990          718        31.6%      0.1%       0.0      $180,979          $15,253         9.2%        0.2%      (0.0)       12,336           555         4.7%      0.1%       0.0
 103 Nat Gate Lotion Hemp 18 Oz                       00-78347-04175        $44,082          $4,872   12.4%      0.2%          0.0       5,143          350          7.3%     0.2%       0.0      $227,056            $5,440        2.5%        0.3%      (0.0)       28,127         (993)      (3.4%)       0.3%     (0.0)
 104 Avalon Org Co-q-10 Cleanse Crm Ogc 8.5 Oz        06-54749-35812        $43,858          $6,016   15.9%       0.2%         0.0       4,107          662        19.2%      0.2%       0.0      $193,338          $13,376         7.4%        0.2%      (0.0)       18,207           428         2.4%      0.2%     (0.0)
 105 Burts Bees Sunscreen Spf 15                      07-92850-19399        $43,539        $43,539        na     0.2%          0.2       2,971        2,971             na    0.1%       0.1      $109,249        $109,249             na       0.1%        0.1        7,382         7,382            na     0.1%       0.1
 106 Desert Essence Coconut Lotion Ogc 8 Oz           07-18334-33743        $43,415        $27,685 176.0%        0.2%          0.1       5,508        3,264      145.5%       0.2%       0.1      $151,269        $135,392      852.8%          0.2%        0.2       19,830        17,569     777.3%        0.2%       0.2
 107 Dr Hauschka Revitalizing Eye Crm Ogc .38 Oz      40-20829-70365        $43,013        $10,287    31.4%      0.2%          0.0         870          189        27.9%      0.0%       0.0      $217,104          $56,256       35.0%         0.2%        0.0        4,482           863       23.8%       0.0%       0.0
 108 Suki Velvet Face Cream 1.7 Oz                    08-58971-00010        $42,726        $17,526    69.6%      0.2%          0.1       1,662          672        67.9%      0.1%       0.0      $168,766          $74,225       78.5%         0.2%        0.1        6,600         2,853       76.2%       0.1%       0.0
 109 Burts Bees ChampagneTnt Lip Shimmer .098 Oz      07-92850-37099        $41,818        ($4,229)  (9.2%)      0.2%        (0.0)     10,969       (2,210)      (16.8%)      0.5%     (0.1)      $220,730        ($26,295)     (10.6%)         0.3%      (0.1)       59,922      (14,995)     (20.0%)       0.6%     (0.2)
 110 Mychelle Clear Skin Serum Ogc 1 Oz               08-17291-00032        $41,543          $9,354   29.1%      0.2%          0.0       1,466          275        23.1%      0.1%       0.0      $167,346          $64,797       63.2%         0.2%        0.1        6,080         2,390       64.8%       0.1%       0.0
 111 Nat Gate Lotion Skin Therapy 18 Oz               00-78347-04173        $41,337        ($3,109)  (7.0%)      0.2%        (0.0)       4,761        (605)      (11.3%)      0.2%     (0.0)      $259,313        ($48,294)     (15.7%)         0.3%      (0.1)       32,198       (8,598)     (21.1%)       0.3%     (0.1)
 112 Kmf Moisturzr Hny Calendula 16 Oz                00-28367-82798        $41,321            $553    1.4%      0.2%        (0.0)       4,278        (160)       (3.6%)      0.2%     (0.0)      $248,891          ($5,292)     (2.1%)         0.3%      (0.0)       27,179       (1,573)      (5.5%)       0.3%     (0.0)
 113 Burts Bees Rose Glycerine Toner 7 Oz             07-92850-28999        $41,310          $9,216   28.7%      0.2%          0.0       3,716          777        26.4%      0.2%       0.0      $155,224            $9,993        6.9%        0.2%      (0.0)       13,981           703         5.3%      0.1%       0.0
 114 Weleda Calendula Diaper Care 2.8 Oz              40-01638-08813        $41,163        ($9,849) (19.3%)      0.2%        (0.1)       4,525      (1,840)      (28.9%)      0.2%     (0.1)      $229,556          ($1,601)     (0.7%)         0.3%      (0.0)       27,056       (3,265)     (10.8%)       0.3%     (0.0)
 115 Burts Bees Wax Moist Cream 2 Oz                  07-92850-13799        $40,982        ($5,668) (12.1%)      0.2%        (0.1)       3,612      (1,226)      (25.3%)      0.2%     (0.1)      $232,411        ($35,206)     (13.2%)         0.3%      (0.1)       21,900       (6,453)     (22.8%)       0.2%     (0.1)
 116 Alba Lotion Max Dry Skin Ogc 12 Oz               07-24742-00365        $40,733          $3,939   10.7%       0.2%       (0.0)       4,218          356          9.2%     0.2%       0.0      $207,970            $6,350        3.1%        0.2%      (0.0)       22,188           234         1.1%      0.2%     (0.0)
 117 Jason Creme Estr C Perf Solutn 2 Oz              00-78522-33002        $40,608      ($12,451) (23.5%)        0.2%       (0.1)       2,888        (903)      (23.8%)      0.1%     (0.0)      $208,923        ($28,271)     (11.9%)         0.2%      (0.1)       14,909       (2,387)     (13.8%)       0.1%     (0.0)
 118 Mychelle Fruit Enzyme Mist 4 Oz                  08-17291-00021        $40,511          $4,742   13.3%      0.2%          0.0       1,819          150          9.0%     0.1%       0.0      $174,741          $64,117       58.0%         0.2%        0.1        8,085         2,853       54.5%       0.1%       0.0
 119 Burts Bees Royal Jelly Eye New .5 Oz             07-92850-27999        $40,478        ($3,455)  (7.9%)      0.2%        (0.0)       2,779        (413)      (12.9%)      0.1%     (0.0)      $204,291        ($49,495)     (19.5%)         0.2%      (0.1)       14,439       (4,189)     (22.5%)       0.1%     (0.0)
 120 Unpetrol Multi Purpose Jelly Ogc 3.5 Oz          00-77320-00011        $40,464          $7,354   22.2%      0.2%          0.0       7,050        1,234        21.2%      0.3%       0.0      $187,130          $11,179         6.4%        0.2%      (0.0)       32,764         1,838         5.9%      0.3%       0.0
 121 Avalon Org Cleansing Gel Ogc 7 Oz                06-54749-35305        $40,452          $4,867   13.7%       0.2%         0.0       4,137          593        16.7%      0.2%       0.0      $169,965            $3,326        2.0%        0.2%      (0.0)       17,447           (49)      (0.3%)      0.2%     (0.0)
 122 Alba Lipcare Spf Ogc 18 .15 Oz                   07-24742-00394        $39,972          $5,503   16.0%       0.2%         0.0     19,534         3,588        22.5%      0.8%       0.1      $138,937          $14,233       11.4%         0.2%        0.0       65,067         6,930       11.9%       0.6%       0.0
 123 Burts Deep Pore Scrb Peach Willowbark 4 Oz       07-92850-89199        $39,722        $22,592 131.9%        0.2%          0.1       5,170        2,752      113.8%       0.2%       0.1      $150,527        $133,397      778.7%          0.2%        0.2       19,868        17,450     721.8%        0.2%       0.2
 124 Kmf Moisturzr Olive Aloe 16 Oz                   00-28367-82756        $39,699          $2,001    5.3%      0.2%        (0.0)       4,048          (92)      (2.2%)      0.2%     (0.0)      $224,401          $22,391       11.1%         0.3%        0.0       24,138         1,576         7.0%      0.2%       0.0
 125 Burts Bees Coconut Foot Cream 4 Oz               07-92850-06999        $39,597      ($16,867) (29.9%)       0.2%        (0.1)       4,577      (2,569)      (35.9%)      0.2%     (0.1)      $193,278        ($72,468)     (27.3%)         0.2%      (0.1)       22,830      (10,918)     (32.4%)       0.2%     (0.1)
 126 Aubrey Ginkgo/grn Tea Moist Spf15 Ogc 4 Oz       07-49985-04125        $39,521          $4,517   12.9%      0.2%          0.0       2,471          272        12.4%      0.1%       0.0      $167,678          $15,240       10.0%         0.2%      (0.0)       10,587           777         7.9%      0.1%       0.0
 127 Kmf Moisturzr Aha Patchouli 16 Oz                00-28367-83120        $39,253          ($856)  (2.1%)      0.2%        (0.0)       3,982        (328)       (7.6%)      0.2%     (0.0)      $190,470          ($7,379)     (3.7%)         0.2%      (0.0)       20,356       (1,016)      (4.8%)       0.2%     (0.0)
 128 Alba Sunscrn Minrl Spf 18 Ogc 4 Oz               07-24742-00389        $39,136        $39,136        na      0.2%         0.2       5,155        5,155             na    0.2%       0.2       $82,987          $82,987            na       0.1%        0.1       11,103        11,103            na     0.1%       0.1
 129 Jason Lotion Vit A C & E Ogc 8 Oz                00-78522-30123        $38,947            $329    0.9%       0.2%       (0.0)       5,380        (108)        (2.0%)     0.2%     (0.0)      $189,634            $5,718        3.1%        0.2%      (0.0)       26,406            (0)      (0.0%)      0.3%     (0.0)
 130 Des Ess Lip Rsce W/shea Bttr Ogc .15 Oz          07-18334-25022        $38,853        ($2,313)  (5.6%)      0.2%        (0.0)     17,659         (837)       (4.5%)      0.8%     (0.1)      $246,932        ($21,915)      (8.2%)         0.3%      (0.1)      111,780       (9,118)      (7.5%)       1.1%     (0.1)
 131 Dr Hauschka Normalizing Day Oil Ogc 1 Oz         40-20829-32639        $38,769        $10,528    37.3%      0.2%          0.0       1,016          240        30.9%      0.0%       0.0      $180,483          $44,310       32.5%         0.2%        0.0        4,947           827       20.1%       0.0%       0.0
 132 Zia Ultimate Night Renewal Ogc 1 Oz              07-58024-00735        $38,528        ($2,238)  (5.5%)       0.2%       (0.0)       1,019          (68)       (6.2%)     0.0%     (0.0)      $192,829        ($42,387)     (18.0%)         0.2%      (0.1)        5,161       (1,115)     (17.8%)       0.0%     (0.0)
 133 Alba Botanica Hwian Cocoa Btr Ltn Ogc 24 Oz      07-24742-00872        $38,490        $38,490        na      0.2%         0.2       3,115        3,115             na    0.1%       0.1       $52,618          $52,618            na       0.1%        0.1        3,882         3,882            na     0.0%       0.0
 134 Avalon Org Exfoliating Enzyme Scrub Ogc 4 Oz     06-54749-35330        $38,422          $6,891   21.9%       0.2%         0.0       2,866          565        24.6%      0.1%       0.0      $160,343          $20,157       14.4%         0.2%        0.0       11,740           617         5.5%      0.1%       0.0
 135 Avalon Org Hnd Bdy Lotion Lavndr Ogc 32 Oz       06-54749-35225        $38,333        $38,333        na      0.2%         0.2       3,090        3,090             na    0.1%       0.1       $56,914          $56,914            na       0.1%        0.1        4,086         4,086            na     0.0%       0.0
 136 Earth Sc Cream Apricot Night 2 Oz                00-54986-00112        $38,327          $9,007   30.7%      0.2%          0.0       3,264          610        23.0%      0.1%       0.0      $172,741          $23,046       15.4%         0.2%        0.0       14,297           101         0.7%      0.1%     (0.0)
 137 Ecco Bella Lotion Vanilla Ogc 8 Oz               00-36923-01593        $38,170            $423    1.1%      0.2%        (0.0)       2,692            85         3.2%     0.1%     (0.0)      $167,675        ($26,512)     (13.7%)         0.2%      (0.1)       11,504       (2,693)     (19.0%)       0.1%     (0.0)
 138 Alba Kona Coffee Aftr Sun Ltn Ogc 8.5 Oz         07-24742-00826        $38,015            $613    1.6%       0.2%       (0.0)       4,138          288          7.5%     0.2%       0.0       $91,297          ($6,592)      (6.7%)        0.1%      (0.0)        9,377         (479)       (4.9%)      0.1%     (0.0)
 139 Reviva Alpha Lipoic Acid 2 Oz                    00-87992-11377        $37,194        ($6,417) (14.7%)      0.2%        (0.1)       1,915        (283)      (12.9%)      0.1%     (0.0)      $207,908        ($42,609)     (17.0%)         0.2%      (0.1)       11,114       (2,382)     (17.6%)       0.1%     (0.0)
 140 Avalon Org Facial Toner Coq Ogc 10 8 Oz          06-54749-35811        $36,623        $10,970    42.8%       0.2%         0.0       3,458        1,092        46.2%      0.1%       0.0      $142,145          $29,004       25.6%         0.2%        0.0       13,389         2,231       20.0%       0.1%       0.0
 141 Aztec Indian Healing Clay 16 Oz                  07-27616-17116        $36,514          $4,136   12.8%      0.2%          0.0       5,463          680        14.2%      0.2%       0.0      $145,445          $18,805       14.8%         0.2%        0.0       21,596         2,644       14.0%       0.2%       0.0
 142 Avalon Org Moist+ Lotion Spf18 Ogc 7 Oz          06-54749-35320        $36,394        $11,822    48.1%       0.2%         0.0       2,558          864        51.0%      0.1%       0.0      $149,881          $32,384       27.6%         0.2%        0.0       10,643         2,024       23.5%       0.1%       0.0
 143 Avalon Org Vit C Blncng Facal Tonr Ogc 8.5 Oz    06-54749-45387        $36,211          $2,527    7.5%       0.2%       (0.0)       4,150          385        10.2%      0.2%       0.0      $151,124          $21,381       16.5%         0.2%        0.0       17,197         2,231       14.9%       0.2%       0.0
 144 Mychelle Fruit Enzyme Mist 2 Oz                  08-17291-00020        $36,197          $8,982   33.0%      0.2%          0.0       3,054          669        28.1%      0.1%       0.0      $155,336          $59,547       62.2%         0.2%        0.1       13,415         4,926       58.0%       0.1%       0.0




                    Source: Spins X - Whole Foods                                                                                                                                                                                                                                HCG Category Development Department
                                                                                                     Current 12 Weeks Ending 09-08-07                                                                                                                 Current 52 Weeks

                                                                                                                         Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                              Cat $                    Unit Chg    Unit %               Cat Unit
                                                                                      Dollar Chg            Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                    Cur Cat $ Share Pt                  (Vs Year Change (Vs     Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg    Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars       Ago)        $ % Chg       Share      Chg     Current Units     Ago)     Year Ago) Unit Share   Chg
 145 Burts Bees Parsley Blemish Stick .3 Oz          07-92850-28299        $36,142        ($5,832) (13.9%)      0.2%        (0.1)       4,664      (1,057)      (18.5%)      0.2%     (0.1)      $158,550        ($30,798)     (16.3%)         0.2%      (0.1)       20,881       (5,046)    (19.5%)       0.2%     (0.1)
 146 Jason Kids Sun Block Spf46 Ogc 4 Oz             00-78522-08322        $35,770          $3,988   12.5%       0.2%         0.0       3,865          621        19.1%      0.2%       0.0       $95,855            $4,085        4.5%        0.1%      (0.0)       11,283         1,584      16.3%       0.1%       0.0
 147 Burts Bees Moisturizing Face Neck Crm 2 Oz      07-92850-18699        $35,694        $23,176 185.1%        0.2%          0.1       2,460        1,539      167.2%       0.1%       0.1      $168,366        $155,848     #######          0.2%        0.2       11,841        10,921   1186.4%        0.1%       0.1
 148 Aubrey Grn Tea Sunblock Ogc 4 Oz                07-49985-04250        $35,488      ($15,537) (30.4%)       0.2%        (0.1)       4,627      (1,579)      (25.5%)      0.2%     (0.1)      $105,486        ($24,391)     (18.8%)         0.1%      (0.0)       13,484       (2,424)    (15.2%)       0.1%     (0.0)
 149 Kmf Moisturzr Olive Aloe Frag Free 16 Oz        00-28367-82825        $35,405            $667    1.9%      0.2%        (0.0)       3,653        (221)       (5.7%)      0.2%     (0.0)      $198,546            $5,668        2.9%        0.2%      (0.0)       21,546           294        1.4%      0.2%     (0.0)
 150 Jason Sunbrella Active Spf40 Ogc 4 Oz           00-78522-08320        $35,101        $12,132    52.8%       0.2%         0.0       4,011        1,519        61.0%      0.2%       0.1       $91,220          $31,461       52.6%         0.1%        0.0       11,187         4,482      66.8%       0.1%       0.0
 151 Alba Cocont Lime Shave Crm Ogc 8 Oz             07-24742-00341        $34,971        ($2,077)  (5.6%)       0.2%       (0.0)       6,483        (340)        (5.0%)     0.3%     (0.0)      $132,193          ($4,179)      (3.1%)        0.2%      (0.0)       24,786         (485)      (1.9%)      0.2%     (0.0)
 152 Burts Bees Lip Shimmers Guava .098 Oz           07-92850-38399        $34,676          ($857)  (2.4%)      0.2%        (0.0)       9,081        (914)       (9.1%)      0.4%     (0.1)      $179,420        $109,612      157.0%          0.2%        0.1       48,264        28,200    140.6%        0.5%       0.3
 153 Weleda Calendula Baby Cream 2.6 Oz              00-95508-16101        $34,620      ($20,125) (36.8%)       0.2%        (0.1)       3,938      (2,181)      (35.6%)      0.2%     (0.1)      $248,468        ($50,937)     (17.0%)         0.3%      (0.1)       28,580       (5,735)    (16.7%)       0.3%     (0.1)
 154 Kmf Moisturzr Aha Peach/crm 16 Oz               00-28367-82878        $34,492        ($3,895) (10.1%)      0.2%        (0.0)       3,554        (634)      (15.1%)      0.2%     (0.0)      $183,872        ($14,430)      (7.3%)         0.2%      (0.0)       19,960       (2,362)    (10.6%)       0.2%     (0.0)
 155 Nat Gate Kidsblock Lotion Frag Free Spf 30 4    00-78347-30044        $34,361      ($10,022) (22.6%)       0.2%        (0.1)       4,721      (1,236)      (20.7%)      0.2%     (0.1)      $109,776        ($25,266)     (18.7%)         0.1%      (0.0)       16,443       (3,251)    (16.5%)       0.2%     (0.0)
 156 Alba Sunscreen Aloe Vera Spf Ogc 15 4 Oz        07-24742-00825        $34,345          $6,966   25.4%       0.2%         0.0       4,790        1,131        30.9%      0.2%       0.0       $89,752          $48,026     115.1%          0.1%        0.0       11,856         6,122    106.8%        0.1%       0.1
 157 Kmf Moisture Shave Cool Mint 11 Oz              00-28367-83455        $34,208        ($1,703)  (4.7%)      0.2%        (0.0)       5,277      (1,288)      (19.6%)      0.2%     (0.1)      $144,471            $2,643        1.9%        0.2%      (0.0)       24,074       (1,748)     (6.8%)       0.2%     (0.0)
 158 Avalon Org Coq10 Wrnkl Dfns Nght Ogc 1.75 Oz    06-54749-35804        $34,183        $15,132    79.4%       0.2%         0.1       1,554          751        93.4%      0.1%       0.0      $166,586        $107,552      182.2%          0.2%        0.1        7,452         4,771    178.0%        0.1%       0.0
 159 Alba Body Cream Coconut Milk Ogc 6.5 Oz         07-24742-00868        $33,700          $6,571   24.2%       0.2%         0.0       3,365          630        23.0%      0.1%       0.0      $122,673          $86,085     235.3%          0.1%        0.1       11,677         7,973    215.3%        0.1%       0.1
 160 Mychelle Fruit Cleanser 4 Oz                    08-17291-00011        $33,629          $9,893   41.7%      0.2%          0.0       2,453          597        32.2%      0.1%       0.0      $134,784          $50,468       59.9%         0.2%        0.0       10,313         3,662      55.1%       0.1%       0.0
 161 Burts Bees Mrshmllw Vanishing Crm 2 Oz          07-92850-28199        $33,051        ($6,730) (16.9%)      0.2%        (0.1)       2,264        (550)      (19.6%)      0.1%     (0.0)      $166,338        ($67,866)     (29.0%)         0.2%      (0.1)       11,609       (5,406)    (31.8%)       0.1%     (0.1)
 162 Quantum Buzz Away Spray 2 Oz                    00-46985-50991        $32,979        ($3,357)  (9.2%)      0.2%        (0.0)       6,239        (457)       (6.8%)      0.3%     (0.0)       $59,577          ($8,247)    (12.2%)         0.1%      (0.0)       11,239       (1,503)    (11.8%)       0.1%     (0.0)
 163 Mode Karite Lip Balm Ogc .25 Oz                 07-87038-00803        $32,929          $7,783   31.0%      0.2%          0.0       5,942        1,556        35.5%      0.3%       0.1      $181,022          ($4,884)     (2.6%)         0.2%      (0.0)       32,682         (419)     (1.3%)       0.3%     (0.0)
 164 Burts Bees Lip Shimmers Papaya .098 Oz          07-92850-38499        $32,911        ($2,235)  (6.4%)      0.2%        (0.0)       8,613      (1,210)      (12.3%)      0.4%     (0.1)      $188,608        $122,366      184.7%          0.2%        0.1       50,802        31,921    169.1%        0.5%       0.3
 165 Avalon Org Unscented Lotion Ogc 12 Oz           06-54749-35217        $32,755          $9,797   42.7%       0.2%         0.0       3,594        1,073        42.6%      0.2%       0.0      $156,902          $47,406       43.3%         0.2%        0.0       17,326         5,036      41.0%       0.2%       0.0
 166 Alba Hawaiian Pineapple Lip Balm Ogc .15 Oz     07-24742-00835        $32,721        ($3,829) (10.5%)       0.2%       (0.0)     10,623       (1,463)      (12.1%)      0.5%     (0.1)      $196,238          $81,779       71.4%         0.2%        0.1       60,539        23,973      65.6%       0.6%       0.2
 167 Nat Gate Aquablock Lotion Spf 30 4 Oz           00-78347-30075        $32,581      ($13,305) (29.0%)       0.2%        (0.1)       4,552      (1,577)      (25.7%)      0.2%     (0.1)       $91,653        ($19,008)     (17.2%)         0.1%      (0.0)       14,144       (2,035)    (12.6%)       0.1%     (0.0)
 168 Burts Bees Citrus Fac Scrub 2 Oz                07-92850-08299        $32,560      ($11,313) (25.8%)       0.2%        (0.1)       4,416      (1,844)      (29.5%)      0.2%     (0.1)      $156,609        ($53,594)     (25.5%)         0.2%      (0.1)       21,935       (8,360)    (27.6%)       0.2%     (0.1)
 169 Burts Bees Radiance Eye Creme .5 Oz             07-92850-18799        $32,389        $20,481 172.0%        0.2%          0.1       2,245        1,374      157.8%       0.1%       0.1      $163,046        $151,138     #######          0.2%        0.2       11,498        10,628   1220.7%        0.1%       0.1
 170 Nat Gate Lotion Tea Tree 18 Oz                  00-78347-04177        $32,354          ($425)  (1.3%)      0.2%        (0.0)       3,703        (227)       (5.8%)      0.2%     (0.0)      $178,939        ($27,706)     (13.4%)         0.2%      (0.1)       21,803       (5,141)    (19.1%)       0.2%     (0.1)
 171 Alba Botan Snscrn Minrl Kids Spf18 Ogc 4 Oz     07-24742-00388        $32,348        $32,348        na      0.2%         0.2       4,240        4,240             na    0.2%       0.2       $72,009          $72,009            na       0.1%        0.1        9,473         9,473           na     0.1%       0.1
 172 Aubrey Titania Sunblck Ogc 4 Oz                 07-49985-04251        $32,008            $541    1.7%      0.2%        (0.0)       4,168          184          4.6%     0.2%     (0.0)       $87,138            $3,592        4.3%        0.1%      (0.0)       11,288           604        5.7%      0.1%       0.0
 173 Alba Hibiscus Facial Toner Ogc 8.5 Oz           07-24742-00806        $31,963        ($6,050) (15.9%)       0.2%       (0.1)       3,240        (629)      (16.3%)      0.1%     (0.0)      $118,909          ($4,677)      (3.8%)        0.1%      (0.0)       11,460         (509)      (4.3%)      0.1%     (0.0)
 174 Alba Botnca Terra Tnt Blaze Spf18 Ogc .15 Oz    00-77320-77500        $31,836        ($1,945)  (5.8%)       0.2%       (0.0)       8,796        (155)        (1.7%)     0.4%     (0.0)      $165,064          $26,575       19.2%         0.2%        0.0       44,272         7,141      19.2%       0.4%       0.1
 175 Burts Bees Repair Srm W/attar Of Rose 1 Oz      07-92850-27899        $31,708        ($1,459)  (4.4%)      0.2%        (0.0)       2,053          213        11.6%      0.1%       0.0      $172,761          ($4,103)     (2.3%)         0.2%      (0.0)       10,570           801        8.2%      0.1%       0.0
 176 Ca Baby Spf 30+ Citrnla Bl Ogc 2.9 Oz           07-92692-00223        $31,707        $10,154    47.1%      0.2%          0.0       2,009          753        59.9%      0.1%       0.0       $68,898          $16,989       32.7%         0.1%        0.0        4,299         1,243      40.7%       0.0%       0.0
 177 Alba Sea Kelp Facial Toner Ogc 6 Oz             07-24742-00316        $31,660          $5,771   22.3%       0.2%         0.0       3,801          871        29.7%      0.2%       0.0      $129,550          $16,875       15.0%         0.1%        0.0       15,229         1,995      15.1%       0.1%       0.0
 178 Mychelle Serious Hyaluronic Frmng Serum 1 Oz    08-17291-00033        $31,643          $1,769    5.9%      0.2%        (0.0)         849           (4)      (0.5%)      0.0%     (0.0)      $156,008          $45,112       40.7%         0.2%        0.0        4,361         1,278      41.4%       0.0%       0.0
 179 Jason H & B Lavender Thrpy Ogc 8 Oz             00-78522-30206        $31,545          $1,590    5.3%       0.2%       (0.0)       4,430          193          4.6%     0.2%     (0.0)      $147,454          ($6,001)      (3.9%)        0.2%      (0.0)       20,651       (1,583)      (7.1%)      0.2%     (0.0)
 180 Avalon Org Hnd Bdy Lotion Aloe Ogc 32 Oz        06-54749-35227        $31,430        $31,430        na      0.2%         0.2       2,530        2,530             na    0.1%       0.1       $46,136          $46,136            na       0.1%        0.1        3,331         3,331           na     0.0%       0.0
 181 Alba Green Tea Eye Gel Ogc 1 Oz                 07-24742-00816        $31,371        ($8,033) (20.4%)       0.2%       (0.1)       2,230        (609)      (21.5%)      0.1%     (0.0)      $135,608          ($8,931)      (6.2%)        0.2%      (0.0)        9,073         (847)      (8.5%)      0.1%     (0.0)
 182 Alba Lotion Daily Shade Spf16 Ogc 12 Oz         07-24742-00371        $31,339        ($9,985) (24.2%)       0.2%       (0.1)       2,446        (856)      (25.9%)      0.1%     (0.0)      $127,630        ($12,559)       (9.0%)        0.1%      (0.0)       10,204       (1,208)    (10.6%)       0.1%     (0.0)
 183 Aubrey Vegacol Tmc Ogc 2 Oz                     07-49985-02019        $30,978          $4,737   18.1%      0.2%          0.0       2,312          328        16.6%      0.1%       0.0      $146,216          $21,646       17.4%         0.2%        0.0       11,108         1,390      14.3%       0.1%       0.0
 184 Burts Bees Ryl Jelly Eye Cream .25 Oz           07-92850-12999        $30,871        ($7,778) (20.1%)      0.2%        (0.1)       2,662      (1,131)      (29.8%)      0.1%     (0.1)      $155,490        ($40,402)     (20.6%)         0.2%      (0.1)       14,059       (5,432)    (27.9%)       0.1%     (0.1)
 185 Jason H & B Lotion Cocoa Butter Ogc 8 Oz        00-78522-30133        $30,654            $900    3.0%       0.2%       (0.0)       4,343            66         1.5%     0.2%     (0.0)      $151,776          ($2,624)      (1.7%)        0.2%      (0.0)       21,591         (917)      (4.1%)      0.2%     (0.0)
 186 All Terrain Aqua Sport Spf 30 3 Oz              06-08503-02330        $30,564          $1,903    6.6%      0.2%        (0.0)       3,733          388        11.6%      0.2%       0.0       $62,456            ($148)     (0.2%)         0.1%      (0.0)        7,769           643        9.0%      0.1%       0.0
 187 Burts Dp Clnsng Crm Chammle Soap Bark 6 Oz      07-92850-88999        $30,454        $17,010 126.5%        0.1%          0.1       3,977        2,137      116.1%       0.2%       0.1      $109,303          $95,859     713.0%          0.1%        0.1       14,405        12,564    682.7%        0.1%       0.1
 188 All Terrain Terra Sport Spf 30 3 Oz             06-08503-03330        $30,360        ($2,299)  (7.0%)      0.1%        (0.0)       3,812        (215)       (5.3%)      0.2%     (0.0)       $65,304          ($8,208)    (11.2%)         0.1%      (0.0)        8,311         (246)     (2.9%)       0.1%     (0.0)
 189 Kmf Moistr Shave Lav Shea Buttr11 Oz            00-28367-83452        $30,323          ($921)  (2.9%)      0.1%        (0.0)       4,679      (1,055)      (18.4%)      0.2%     (0.1)      $122,097          $12,075       11.0%         0.1%        0.0       20,200           102        0.5%      0.2%     (0.0)
 190 Burts Bees Lotion Healthy Healing C 8 Oz        07-92850-05499        $30,221        $24,031 388.2%        0.1%          0.1       3,309        2,673      420.1%       0.1%       0.1      $145,617        $138,250     #######          0.2%        0.2       15,436        14,672   1918.5%        0.1%       0.1
 191 Parissa Wax Strips Legs Body                    00-66427-62000        $30,152          $6,264   26.2%      0.1%          0.0       2,829          587        26.2%      0.1%       0.0      $100,855          $27,456       37.4%         0.1%        0.0        9,463         2,425      34.5%       0.1%       0.0
 192 Aub Lumessence Eye Creme Ogc .5 Oz              07-49985-05150        $29,767          $4,597   18.3%      0.1%          0.0       1,276          188        17.3%      0.1%       0.0      $132,943            $8,567        6.9%        0.2%      (0.0)        5,800           283        5.1%      0.1%       0.0
 193 Devita Daily Solar Prtctv Mstrzr Spf 30 2 Oz    06-82941-12349        $29,548        $10,127    52.1%      0.1%          0.0       1,424          420        41.8%      0.1%       0.0       $97,521          $32,628       50.3%         0.1%        0.0        4,801         1,468      44.1%       0.0%       0.0
 194 Zia Ultimate Oil Free Moisture Ogc 2 Oz         07-58024-00734        $29,423        ($7,265) (19.8%)       0.1%       (0.1)       1,013        (257)      (20.2%)      0.0%     (0.0)      $147,111        ($39,708)     (21.3%)         0.2%      (0.1)        5,159       (1,356)    (20.8%)       0.0%     (0.0)
 195 Earth Sc Toner Aloe Vera 9 Oz                   00-54986-00069        $29,345          $5,612   23.6%      0.1%          0.0       4,340          916        26.8%      0.2%       0.0      $107,049          $15,037       16.3%         0.1%        0.0       15,242         1,729      12.8%       0.1%       0.0
 196 Mtn Ocean Lip Trip .16 Oz                       00-75772-27756        $29,059           ($24)  (0.1%)      0.1%        (0.0)       7,017        (204)       (2.8%)      0.3%     (0.0)      $139,094        ($21,842)     (13.6%)         0.2%      (0.0)       32,915       (6,767)    (17.1%)       0.3%     (0.1)
 197 Dr Hauschka Eye Contour Day Balm Ogc .34 Oz     40-20829-70376        $28,933          $6,178   27.1%      0.1%          0.0         585            92       18.8%      0.0%       0.0      $133,637          $33,279       33.2%         0.2%        0.0        2,853           348      13.9%       0.0%       0.0
 198 Kmf Moisturzr Aha Chinese Botanical 16 Oz       00-28367-83065        $28,873        ($2,343)  (7.5%)      0.1%        (0.0)       2,908        (421)      (12.7%)      0.1%     (0.0)      $162,165            $7,087        4.6%        0.2%      (0.0)       17,495           672        4.0%      0.2%       0.0
 199 Alba Lotion Sunless Tan Spf Ogc 15 4 Oz         07-24742-00397        $28,760          $3,775   15.1%       0.1%         0.0       4,080          696        20.6%      0.2%       0.0       $75,376            $2,117        2.9%        0.1%      (0.0)       10,505           787        8.1%      0.1%       0.0
 200 Burts Bees Shea Hand Cream                      07-92850-29199        $28,703            $898    3.2%      0.1%        (0.0)       2,505        (257)       (9.3%)      0.1%     (0.0)      $241,709          ($2,844)     (1.2%)         0.3%      (0.0)       22,393       (2,095)     (8.6%)       0.2%     (0.0)
 201 Suki Facl Toner Willow Bark                     08-58971-00007        $28,509        $13,839    94.3%      0.1%          0.1       1,200          569        90.2%      0.1%       0.0       $91,880          $36,845       66.9%         0.1%        0.0        3,908         1,454      59.2%       0.0%       0.0
 202 Zia Ult Day Renewal Cream Ogc 1 Oz              07-58024-00739        $28,448        ($3,131)  (9.9%)       0.1%       (0.0)         753          (76)       (9.2%)     0.0%     (0.0)      $137,770        ($36,298)     (20.9%)         0.2%      (0.1)        3,684         (925)    (20.1%)       0.0%     (0.0)
 203 Alba Deep Sea Facail Mask Ogc 4 Oz              07-24742-00323        $28,386          $6,314   28.6%       0.1%         0.0       3,400          946        38.6%      0.1%       0.0      $117,210          $26,505       29.2%         0.1%        0.0       13,591         3,100      29.5%       0.1%       0.0
 204 Mychelle Fresh Eyes 1 Oz                        08-17291-00070        $28,280        $28,280        na     0.1%          0.1         763          763             na    0.0%       0.0      $112,059        $112,059             na       0.1%        0.1        3,128         3,128           na     0.0%       0.0
 205 Earth Sc Moist Almond Frag Fr 5 Oz              00-54986-00035        $28,165          $6,841   32.1%      0.1%          0.0       3,975        1,022        34.6%      0.2%       0.0      $115,489          $18,547       19.1%         0.1%        0.0       15,676         2,259      16.8%       0.1%       0.0
 206 Avalon Org Hydrating Toner Ogc 7 Oz             06-54749-35300        $28,148          $1,329    5.0%       0.1%       (0.0)       2,903          227          8.5%     0.1%       0.0      $129,584            $9,528        7.9%        0.1%      (0.0)       13,449           662        5.2%      0.1%       0.0
 207 Aubrey Rosa Mosqueta Oil Ogc .36 Oz             07-49985-00090        $27,827          $5,785   26.2%      0.1%          0.0       2,101          410        24.2%      0.1%       0.0      $137,594          $34,344       33.3%         0.2%        0.0       10,491         2,266      27.6%       0.1%       0.0
 208 Mychelle Hyaluronic Hydrating 1 Oz              08-17291-00034        $27,804          $6,086   28.0%      0.1%          0.0         740          121        19.6%      0.0%       0.0      $138,200          $51,079       58.6%         0.2%        0.0        3,826         1,388      57.0%       0.0%       0.0
 209 Bwc Vit C Prepack                               06-54749-45390        $27,696        $11,725    73.4%      0.1%          0.0       3,141        1,415        82.0%      0.1%       0.1      $112,267          $60,945     118.8%          0.1%        0.1       12,634         6,911    120.8%        0.1%       0.1
 210 Borlind Ll Day Cream Ogc 1.7 Oz                 07-28315-00610        $27,683          $1,921    7.5%      0.1%        (0.0)         563            19         3.5%     0.0%     (0.0)      $138,147          $10,466         8.2%        0.2%      (0.0)        2,853           187        7.0%      0.0%       0.0
 211 Burts Bees Almd Kitchen Hand Creme 2 Oz         07-92850-25999        $27,639        ($6,602) (19.3%)      0.1%        (0.1)       3,691      (1,671)      (31.2%)      0.2%     (0.1)      $224,464        ($64,519)     (22.3%)         0.3%      (0.1)       31,998      (13,224)    (29.2%)       0.3%     (0.1)
 212 Kmf Org Break Out Botanical Acne Gel Ogc 1 Oz   00-28367-83198        $27,631          $1,678    6.5%      0.1%        (0.0)       1,722          113          7.0%     0.1%       0.0      $108,756          ($1,203)     (1.1%)         0.1%      (0.0)        6,903         (198)     (2.8%)       0.1%     (0.0)
 213 Mychelle Fruit Enzyme Clnsr Ogc 2 Oz            08-17291-00010        $27,501          $4,459   19.4%      0.1%          0.0       3,591          503        16.3%      0.2%       0.0      $110,717          $32,185       41.0%         0.1%        0.0       14,792         3,758      34.1%       0.1%       0.0
 214 Nat Gate Sportblock Lotion Spf 30 4 Oz          00-78347-30026        $27,459        ($4,627) (14.4%)      0.1%        (0.0)       3,881        (540)      (12.2%)      0.2%     (0.0)       $79,899        ($10,989)     (12.1%)         0.1%      (0.0)       12,419         (753)     (5.7%)       0.1%     (0.0)
 215 Kmf Org Start Up Face Wash Ogc 4 Oz             00-28367-83193        $27,314          $1,126    4.3%      0.1%        (0.0)       2,204            69         3.2%     0.1%     (0.0)      $111,823        ($10,963)      (8.9%)         0.1%      (0.0)        9,285       (1,162)    (11.1%)       0.1%     (0.0)
 216 Burts Aloe Linden Flwr Aftr Sun Soother 6 Oz    07-92850-19499        $27,226        $27,226        na     0.1%          0.1       2,721        2,721             na    0.1%       0.1       $55,136          $55,136            na       0.1%        0.1        5,522         5,522           na     0.1%       0.1
 217 Burts Bees Carrot Oil Mist 4 Oz                 07-92850-07799        $27,154        ($1,837)  (6.3%)      0.1%        (0.0)       2,931        (467)      (13.7%)      0.1%     (0.0)      $123,493        ($19,125)     (13.4%)         0.1%      (0.0)       13,735       (3,094)    (18.4%)       0.1%     (0.0)
 218 Parissa Wax Strips Face Biki                    00-66427-61000        $26,941          $3,030   12.7%      0.1%          0.0       3,360          249          8.0%     0.1%       0.0      $100,285          $18,735       23.0%         0.1%        0.0       12,614         1,906      17.8%       0.1%       0.0
 219 All Terrain Kids Herbal Armor 4 Oz              06-08503-01004        $26,698        ($5,460) (17.0%)      0.1%        (0.0)       3,883        (824)      (17.5%)      0.2%     (0.0)       $51,783          ($5,360)     (9.4%)         0.1%      (0.0)        7,442         (813)     (9.9%)       0.1%     (0.0)




                    Source: Spins X - Whole Foods                                                                                                                                                                                                                               HCG Category Development Department
                                                                                                     Current 12 Weeks Ending 09-08-07                                                                                                                 Current 52 Weeks

                                                                                                                         Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                              Cat $                    Unit Chg     Unit %               Cat Unit
                                                                                      Dollar Chg            Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                    Cur Cat $ Share Pt                  (Vs Year Change (Vs      Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg    Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars       Ago)        $ % Chg       Share      Chg     Current Units     Ago)      Year Ago) Unit Share   Chg
 220 Avalon Org Lav Revtlzng Eye Gel Ogc 1 Oz        06-54749-35316        $26,649        $10,872    68.9%       0.1%         0.0       1,534          680        79.6%      0.1%       0.0      $120,865          $58,142       92.7%         0.1%        0.1        7,002         3,500     100.0%        0.1%       0.0
 221 Burts Bees Creme Carrot Nutr Crm 1 Oz           07-92850-05099        $26,516        ($7,334) (21.7%)      0.1%        (0.1)       2,266        (530)      (19.0%)      0.1%     (0.0)      $158,678        ($26,658)     (14.4%)         0.2%      (0.1)       13,259       (3,580)     (21.3%)       0.1%     (0.0)
 222 Avalon Org Fcl Clnsng Gel Coq10 Ogc 8.5 Oz      06-54749-35808        $26,214        $13,866 112.3%         0.1%         0.1       2,471        1,391      128.8%       0.1%       0.1      $100,059          $69,724     229.8%          0.1%        0.1        9,291         6,491     231.9%        0.1%       0.1
 223 Dr Hauschka Rose Day Cream Light 1 Oz           40-20829-70713        $26,061        $26,061        na     0.1%          0.1         707          707             na    0.0%       0.0       $26,593          $26,593            na       0.0%        0.0          723           723            na     0.0%       0.0
 224 Alba Botnca Terra Tnt Bloom Spf18 Ogc .15 Oz    00-77320-77515        $25,712        ($3,132) (10.9%)       0.1%       (0.0)       7,158        (428)        (5.6%)     0.3%     (0.0)      $137,788          $18,602       15.6%         0.2%        0.0       36,717         4,940       15.5%       0.4%       0.0
 225 Des Ess Moist Crm Jojoba Aloe Ogc 4 Oz          07-18334-22093        $25,491          $1,680    7.1%      0.1%        (0.0)       4,533          425        10.3%      0.2%       0.0      $124,596          $15,003       13.7%         0.1%        0.0       21,943         3,174       16.9%       0.2%       0.0
 226 Dr Hauschka Rhythmic Night Conditnr Ogc 30 Ct   40-20829-70519        $25,471          $3,401   15.4%      0.1%          0.0         318            28         9.7%     0.0%       0.0      $125,617          $34,452       37.8%         0.1%        0.0        1,660           359       27.6%       0.0%       0.0
 227 Avalon Org Facial Cleansing Milk Ogc 7 Oz       06-54749-35307        $25,361          $3,177   14.3%       0.1%         0.0       2,629          390        17.4%      0.1%       0.0      $120,495              $792        0.7%        0.1%      (0.0)       12,533           (80)      (0.6%)      0.1%     (0.0)
 228 Twinlab Napca W/aloe Vera 8 Oz                  00-27434-01407        $25,276          $2,846   12.7%      0.1%          0.0       3,245          249          8.3%     0.1%       0.0       $99,257            $4,754        5.0%        0.1%      (0.0)       12,963           290         2.3%      0.1%     (0.0)
 229 Mychelle Honeydew Cleanser                      08-17291-00014        $25,127          $6,190   32.7%      0.1%          0.0       1,845          365        24.7%      0.1%       0.0      $115,689          $45,494       64.8%         0.1%        0.0        8,907         3,382       61.2%       0.1%       0.0
 230 Kiss My Face Fc Fctr Sunscrn Spf30 2 Oz         00-28367-83345        $24,897          $7,988   47.2%      0.1%          0.0       2,834          975        52.5%      0.1%       0.0       $60,408          $21,230       54.2%         0.1%        0.0        7,728         3,185       70.1%       0.1%       0.0
 231 Mychelle Cleanser Cranberry Ogc 4.5 Oz          08-17291-00016        $24,889          $5,338   27.3%      0.1%          0.0       1,564          275        21.3%      0.1%       0.0       $96,662          $36,653       61.1%         0.1%        0.0        6,405         2,350       58.0%       0.1%       0.0
 232 Organix Neem & Oil Lotion 8 Oz                  06-66183-00006        $24,746        $11,414    85.6%      0.1%          0.0       2,261        1,032        83.9%      0.1%       0.0       $87,792          $37,313       73.9%         0.1%        0.0        8,127         3,333       69.5%       0.1%       0.0
 233 Zia Ultimate C Serum Ogc .5 Oz                  07-58024-00716        $24,593        ($8,819) (26.4%)       0.1%       (0.1)         654        (241)      (26.9%)      0.0%     (0.0)      $131,425        ($25,448)     (16.2%)         0.2%      (0.0)        3,499         (570)     (14.0%)       0.0%     (0.0)
 234 Badger Lotion Spf 15 Face & Body 2.9 Oz         06-34084-46031        $24,506        $16,899 222.1%        0.1%          0.1       2,087        1,417      211.6%       0.1%       0.1       $39,649          $15,240       62.4%         0.0%        0.0        3,396         1,180       53.3%       0.0%       0.0
 235 Alba Lotion Orig Emollient Ogc 12 Oz            07-24742-00366        $24,351            $362    1.5%       0.1%       (0.0)       2,782          116          4.4%     0.1%     (0.0)      $122,652            $4,067        3.4%        0.1%      (0.0)       14,271           612         4.5%      0.1%       0.0
 236 Mychelle Pumpkin Peel 1 Oz                      08-17291-00040        $24,198          $4,907   25.4%      0.1%          0.0       1,072          156        17.1%      0.0%       0.0      $111,015          $39,955       56.2%         0.1%        0.0        5,099         1,702       50.1%       0.0%       0.0
 237 Jason Hyper-c Serum W/ester C 1 Oz              00-78522-04006        $24,190        ($8,694) (26.4%)       0.1%       (0.1)         770        (300)      (28.1%)      0.0%     (0.0)      $137,545        ($38,570)     (21.9%)         0.2%      (0.1)        4,456       (1,503)     (25.2%)       0.0%     (0.0)
 238 Dr Hauschka Lip Balm Ogc                        00-00042-07709        $24,155          $3,837   18.9%      0.1%          0.0       1,886          244        14.8%      0.1%       0.0      $125,140          $16,592       15.3%         0.1%        0.0        9,852             95        1.0%      0.1%     (0.0)
 239 Alba Sea Lettuce Cleansing Milk Ogc 6 Oz        07-24742-00325        $23,952          $4,267   21.7%       0.1%         0.0       2,803          648        30.1%      0.1%       0.0      $109,475          $15,614       16.6%         0.1%        0.0       12,452         1,656       15.3%       0.1%       0.0
 240 Zia Daily Moisture Spf15 Ogc 1.5 Oz             07-58024-00320        $23,748      ($14,511) (37.9%)        0.1%       (0.1)       1,254        (718)      (36.4%)      0.1%     (0.0)      $144,613        ($28,896)     (16.7%)         0.2%      (0.1)        7,553       (1,398)     (15.6%)       0.1%     (0.0)
 241 Burts Radiance Body Lotion 6 Oz                 07-92850-19099        $23,646        $23,646        na     0.1%          0.1       2,565        2,565             na    0.1%       0.1       $64,404          $64,404            na       0.1%        0.1        7,071         7,071            na     0.1%       0.1
 242 Aubrey Rosa Msqta Hand/body Lotion Ogc 8 Oz     07-49985-08100        $23,499          $3,713   18.8%      0.1%          0.0       1,823          265        17.0%      0.1%       0.0      $113,969          ($2,416)     (2.1%)         0.1%      (0.0)        8,965         (441)      (4.7%)       0.1%     (0.0)
 243 Avalon Org Vit C Soothing Lip Balm Ogc .25 Oz   06-54749-45375        $23,408          $2,900   14.1%       0.1%         0.0       5,231          774        17.4%      0.2%       0.0      $144,611          $36,301       33.5%         0.2%        0.0       32,058         7,538       30.7%       0.3%       0.1
 244 Derma E Alpha Lipoderm Crm 2 Oz                 00-30985-00590        $23,377            $952    4.2%      0.1%        (0.0)       1,303            88         7.2%     0.1%       0.0      $108,604        ($12,135)     (10.1%)         0.1%      (0.0)        6,114         (592)      (8.8%)       0.1%     (0.0)
 245 Jason Quit Bgng Me Insct Rep Spr 4.5 Oz         00-78522-43222        $23,290        $14,494 164.8%         0.1%         0.1       2,985        1,865      166.6%       0.1%       0.1       $55,189          $42,809     345.8%          0.1%        0.0        7,358         5,779     365.8%        0.1%       0.1
 246 Kmf Org Hot Spot Tube Spf30 Ogc .5 Oz           00-28367-83215        $23,101          $5,211   29.1%      0.1%          0.0       2,872          690        31.6%      0.1%       0.0       $54,907          ($5,795)     (9.5%)         0.1%      (0.0)        7,429         (185)      (2.4%)       0.1%     (0.0)
 247 Burts Bees Pore Refining Mask 1.8 Oz            07-92850-28399        $23,092        ($3,339) (12.6%)      0.1%        (0.0)       3,109        (512)      (14.1%)      0.1%     (0.0)      $101,689        ($16,162)     (13.7%)         0.1%      (0.0)       13,716       (2,463)     (15.2%)       0.1%     (0.0)
 248 All Terrain Herbal Armor Spray 2 Oz             06-08503-01013        $23,029        ($7,921) (25.6%)      0.1%        (0.1)       6,368      (1,107)      (14.8%)      0.3%     (0.1)       $43,535          ($7,968)    (15.5%)         0.0%      (0.0)       10,950       (1,177)      (9.7%)       0.1%     (0.0)
 249 Aubrey Moisturizer Spf Ogc 15 1 Oz              07-49985-04806        $22,944          $1,629    7.6%      0.1%        (0.0)       1,429            93         7.0%     0.1%       0.0       $97,787            $2,824        3.0%        0.1%      (0.0)        6,184             97        1.6%      0.1%     (0.0)
 250 Kmf Moisture Shave Key Lime 11 Oz               00-28367-83457        $22,926        ($1,050)  (4.4%)      0.1%        (0.0)       3,581        (854)      (19.2%)      0.2%     (0.0)       $91,670            $4,043        4.6%        0.1%      (0.0)       15,124         (801)      (5.0%)       0.1%     (0.0)
 251 Burts Bees Beeswax Lipbalm Tin 0.2 Oz           07-92850-10999        $22,897        ($1,877)  (7.6%)      0.1%        (0.0)       8,192      (2,613)      (24.2%)      0.4%     (0.1)      $167,815        ($38,935)     (18.8%)         0.2%      (0.1)       66,418      (24,355)     (26.8%)       0.6%     (0.3)
 252 Avalon Org Rsmry Lotion Ogc 12 Oz               06-54749-35210        $22,842          ($304)  (1.3%)       0.1%       (0.0)       2,542          (21)       (0.8%)     0.1%     (0.0)      $114,270          ($5,653)      (4.7%)        0.1%      (0.0)       12,751         (907)       (6.6%)      0.1%     (0.0)
 253 Avalon Org Shave Crm Aloe Unscntd Ogc 6.8 Oz    06-54749-33113        $22,726          $1,454    6.8%       0.1%       (0.0)       3,929          153          4.0%     0.2%     (0.0)       $83,377            $9,269      12.5%         0.1%        0.0       14,561         1,062         7.9%      0.1%       0.0
 254 Kmf Org Under Age Ultra Moisturizer Ogc 1 Oz    00-28367-83196        $22,561          ($115)  (0.5%)      0.1%        (0.0)       1,274           (2)      (0.2%)      0.1%     (0.0)      $127,146          ($9,077)     (6.7%)         0.1%      (0.0)        7,397         (498)      (6.3%)       0.1%     (0.0)
 255 Ca Baby Calendula Cream Ogc 2 Oz                07-92692-33455        $22,536          $3,134   16.2%      0.1%          0.0       2,070          227        12.3%      0.1%       0.0       $95,480          $14,649       18.1%         0.1%        0.0        8,891           994       12.6%       0.1%       0.0
 256 Burts Bug Bite Relief .25 Oz                    07-92850-15499        $22,456        $22,456        na     0.1%          0.1       3,908        3,908             na    0.2%       0.2       $34,514          $34,514            na       0.0%        0.0        6,035         6,035            na     0.1%       0.1
 257 Alba Botanica Terragloss Bloom .42 Oz           07-24742-77516        $22,399        $22,399        na      0.1%         0.1       4,135        4,135             na    0.2%       0.2       $82,423          $82,423            na       0.1%        0.1       15,379        15,379            na     0.1%       0.1
 258 Avalon Org Peppermint Lotion Ogc 12 Oz          06-54749-35208        $22,363        ($1,582)  (6.6%)       0.1%       (0.0)       2,472        (146)        (5.6%)     0.1%     (0.0)      $113,802          ($2,341)      (2.0%)        0.1%      (0.0)       12,636         (706)       (5.3%)      0.1%     (0.0)
 259 Derma E Microdermabrasion Scrub 2 Oz            00-30985-00690        $22,268          $1,635    7.9%      0.1%        (0.0)         770            60         8.5%     0.0%       0.0       $96,218          ($7,536)     (7.3%)         0.1%      (0.0)        3,364         (166)      (4.7%)       0.0%     (0.0)
 260 Des Ess Tea Tree Oil Lip Rescue Ogc .15 Oz      07-18334-22041        $22,039        ($1,277)  (5.5%)      0.1%        (0.0)       9,796        (883)       (8.3%)      0.4%     (0.1)      $138,710        ($40,753)     (22.7%)         0.2%      (0.1)       61,799      (20,256)     (24.7%)       0.6%     (0.2)
 262 Alba Papaya Enzyme Facial Mask Ogc 3 Oz         07-24742-00810        $21,839        ($5,857) (21.1%)       0.1%       (0.0)       2,148        (684)      (24.2%)      0.1%     (0.0)       $92,452          ($2,832)      (3.0%)        0.1%      (0.0)        8,788         (399)       (4.3%)      0.1%     (0.0)
 261 Mychelle Cleanser Cranberry Ogc 2.25 Oz         08-17291-00015        $21,839          $2,825   14.9%      0.1%          0.0       2,519          273        12.1%      0.1%       0.0       $90,461          $16,796       22.8%         0.1%        0.0       10,604         1,610       17.9%       0.1%       0.0
 263 Nat Gate Sunblock Lotion Spf 30 4 Oz            00-78347-30004        $21,765        ($3,994) (15.5%)      0.1%        (0.0)       3,089        (429)      (12.2%)      0.1%     (0.0)       $62,885        ($17,200)     (21.5%)         0.1%      (0.0)       10,139       (1,528)     (13.1%)       0.1%     (0.0)
 264 Mychelle Serum Capillary Calming 1 Oz           08-17291-00027        $21,750          $5,067   30.4%      0.1%          0.0         661          124        23.0%      0.0%       0.0       $98,902          $49,054       98.4%         0.1%        0.1        3,071         1,499       95.3%       0.0%       0.0
 265 Burts Bees Lip Shimmers-cocoa .098 Oz           07-92850-38199        $21,646            $702    3.4%      0.1%        (0.0)       5,683        (168)       (2.9%)      0.2%     (0.0)      $124,620          $85,168     215.9%          0.1%        0.1       33,564        22,250     196.7%        0.3%       0.2
 266 Jason Sunbrllas Snblck Mnrl Based Spf 30 4 Oz   00-78522-08315        $21,635          $7,458   52.6%       0.1%         0.0       1,802          659        57.7%      0.1%       0.0       $58,650          $22,768       63.5%         0.1%        0.0        5,111         2,116       70.6%       0.0%       0.0
 267 Kmf Org Eye Witness Eye Repair Crm Ogc .5 Oz    00-28367-83200        $21,629        ($1,169)  (5.1%)      0.1%        (0.0)       1,351          (80)      (5.6%)      0.1%     (0.0)      $111,701          ($4,694)     (4.0%)         0.1%      (0.0)        7,159         (398)      (5.3%)       0.1%     (0.0)
 268 Youthful Essntls Wrinkle Serum 1 Oz             00-07053-20660        $21,602        ($4,898) (18.5%)      0.1%        (0.0)         639        (153)      (19.3%)      0.0%     (0.0)       $95,168        ($30,262)     (24.1%)         0.1%      (0.0)        2,750         (912)     (24.9%)       0.0%     (0.0)
 269 Kmf Sunblck Oat Spf30 4 Oz                      00-28367-82957        $21,599        ($2,229)  (9.4%)      0.1%        (0.0)       2,487        (236)       (8.7%)      0.1%     (0.0)       $58,933        ($12,987)     (18.1%)         0.1%      (0.0)        7,442       (1,058)     (12.4%)       0.1%     (0.0)
 270 Homs Bite Blocker 4.7 Oz                        08-55689-00002        $21,484        ($4,186) (16.3%)      0.1%        (0.0)       2,966        (458)      (13.4%)      0.1%     (0.0)       $37,279          ($5,703)    (13.3%)         0.0%      (0.0)        4,949         (649)     (11.6%)       0.0%     (0.0)
 271 Burts Bees Eve Primrose Creme 1 Oz              07-92850-28099        $21,471        ($7,341) (25.5%)      0.1%        (0.1)       1,477        (629)      (29.9%)      0.1%     (0.0)      $139,033        ($41,070)     (22.8%)         0.2%      (0.1)        9,828       (4,284)     (30.4%)       0.1%     (0.0)
 272 Kmf Sunblock Spf30 Spray-on 4 Oz                00-28367-83059        $21,294          ($582)  (2.7%)      0.1%        (0.0)       2,421          (79)      (3.2%)      0.1%     (0.0)       $48,376          ($4,614)     (8.7%)         0.1%      (0.0)        5,993         (589)      (8.9%)       0.1%     (0.0)
 273 Kmf Cell Block Sunscreen Ogc 1 Oz               00-28367-83197        $21,293          $2,213   11.6%      0.1%        (0.0)       1,267          207        19.5%      0.1%       0.0       $94,694            ($467)     (0.5%)         0.1%      (0.0)        5,554             96        1.8%      0.1%     (0.0)
 274 Zia Fresh Clnsing Gel Ogc 8 Oz                  07-58024-00105        $21,247        ($2,945) (12.2%)       0.1%       (0.0)       1,361        (225)      (14.2%)      0.1%     (0.0)      $111,252        ($10,345)       (8.5%)        0.1%      (0.0)        7,231         (731)       (9.2%)      0.1%     (0.0)
 275 Jason Creme Plus Vitamin K 2 Oz                 00-78522-05078        $21,218          $1,510    7.7%       0.1%       (0.0)       1,045            63         6.4%     0.0%       0.0       $78,012          ($6,410)      (7.6%)        0.1%      (0.0)        3,754         (579)     (13.4%)       0.0%     (0.0)
 276 Zia Everyday Moisturizer Ogc 2 Oz               07-58024-00310        $21,215        ($7,463) (26.0%)       0.1%       (0.1)       1,147        (427)      (27.1%)      0.0%     (0.0)      $128,961        ($25,001)     (16.2%)         0.1%      (0.0)        7,074       (1,294)     (15.5%)       0.1%     (0.0)
 277 Burts Bees Peppermint Foot Lotion 3.4 Oz        07-92850-06599        $21,213        ($2,557) (10.8%)      0.1%        (0.0)       2,456        (472)      (16.1%)      0.1%     (0.0)       $94,340          $48,811     107.2%          0.1%        0.1       11,076         5,473       97.7%       0.1%       0.1
 278 Kmf Org C The Change Ester C Serum Ogc 1 Oz     00-28367-83199        $21,119        ($1,143)  (5.1%)      0.1%        (0.0)       1,277            23         1.9%     0.1%     (0.0)      $101,443          ($6,664)     (6.2%)         0.1%      (0.0)        5,947         (306)      (4.9%)       0.1%     (0.0)
 279 Aubrey Sea Buck Moisturizer Ogc 4 Oz            07-49985-04760        $21,092            $957    4.8%      0.1%        (0.0)       1,292            48         3.8%     0.1%     (0.0)      $114,424            $9,550        9.1%        0.1%      (0.0)        7,108           362         5.4%      0.1%       0.0
 280 Dr Hauschka Snscrn Spf30 Snstv Skn Ogc 3.4 Oz   40-20829-70346        $20,917        $20,917        na     0.1%          0.1         783          783             na    0.0%       0.0       $31,736          $31,736            na       0.0%        0.0        1,224         1,224            na     0.0%       0.0
 281 Shikai Borage Lotion 8 Oz                       00-81738-40201        $20,765             $10    0.0%      0.1%        (0.0)       1,833          (28)      (1.5%)      0.1%     (0.0)      $133,455          $13,534       11.3%         0.2%        0.0       12,023         1,186       10.9%       0.1%       0.0
 282 Alba Tanning Oil W/spf4 Ccnut Dry Ogc 4.5 Oz    07-24742-00831        $20,696          $4,410   27.1%       0.1%         0.0       2,937          759        34.9%      0.1%       0.0       $51,766          $28,163     119.3%          0.1%        0.0        6,998         3,789     118.1%        0.1%       0.0
 283 Borlind Ll Night Cream Ogc 1.7 Oz               07-28315-00600        $20,690        ($3,340) (13.9%)      0.1%        (0.0)         415          (85)     (16.9%)      0.0%     (0.0)      $114,010            $3,020        2.7%        0.1%      (0.0)        2,242           (58)     (2.5%)       0.0%     (0.0)
 284 Aubrey Sunshade Ultra Spf15 Ogc 4 Oz            07-49985-04252        $20,555        ($1,435)  (6.5%)      0.1%        (0.0)       2,943          (21)      (0.7%)      0.1%     (0.0)       $58,922            $4,014        7.3%        0.1%      (0.0)        8,228           770       10.3%       0.1%       0.0
 285 Jason Facial Creme Vit E 5000 Iu Ogc 4 Oz       00-78522-05012        $20,429          $2,921   16.7%       0.1%         0.0       3,207          318        11.0%      0.1%       0.0       $98,305              $545        0.6%        0.1%      (0.0)       15,954           (70)      (0.4%)      0.2%     (0.0)
 286 Desert Essence Vanilla Chai Lotion Ogc 8 Oz     07-18334-33745        $20,420        $10,348 102.7%        0.1%          0.0       2,567        1,111        76.3%      0.1%       0.0       $92,154          $82,008     808.3%          0.1%        0.1       12,407        10,943     747.5%        0.1%       0.1
 287 Alba Botanica Sunscrn Mnrl Face Ogc 4 Oz        07-24742-00387        $20,418        $20,418        na      0.1%         0.1       2,780        2,780             na    0.1%       0.1       $47,858          $47,858            na       0.1%        0.1        6,461         6,461            na     0.1%       0.1
 288 Jason Qt Bgng Me Insct Rep Spr Lot 3 Oz         00-78522-43212        $20,331        $13,762 209.5%         0.1%         0.1       4,040        2,832      234.6%       0.2%       0.1       $36,957          $27,136     276.3%          0.0%        0.0        7,497         5,673     311.0%        0.1%       0.1
 289 Avalon Org Brightening Firm Serum Ogc 1 Oz      06-54749-35317        $20,323          $3,230   18.9%       0.1%         0.0       1,177          262        28.6%      0.1%       0.0      $101,081          $16,633       19.7%         0.1%        0.0        5,802         1,008       21.0%       0.1%       0.0
 290 Kmf Swy Flotter Insect Repellant 4 Oz           00-28367-83090        $20,297        ($1,597)  (7.3%)      0.1%        (0.0)       2,772        (198)       (6.7%)      0.1%     (0.0)       $40,930          ($3,482)     (7.8%)         0.0%      (0.0)        6,096         (184)      (2.9%)       0.1%     (0.0)
 291 Burts Bees Body Lotion 8 Oz                     07-92850-64199        $20,130        $13,051 184.4%        0.1%          0.1       2,325        1,453      166.4%       0.1%       0.1       $95,653          $88,574    #######          0.1%        0.1       11,208        10,335    1184.0%        0.1%       0.1
 292 Shikai 50+ Borage Hand Crm 2 Oz                 00-81738-40222        $20,083          $1,365    7.3%      0.1%        (0.0)       2,820            72         2.6%     0.1%     (0.0)      $165,858          $14,387         9.5%        0.2%      (0.0)       24,031         1,904         8.6%      0.2%       0.0
 293 Burts Radiance Lip Shimmer .98 Oz               07-92850-31199        $20,065        $20,065        na     0.1%          0.1       5,182        5,182             na    0.2%       0.2       $46,274          $46,274            na       0.1%        0.1       12,071        12,071            na     0.1%       0.1
 294 Derma E Crm Vit A Wrinkle 4 Oz                  00-30985-00480        $20,061          $3,227   19.2%      0.1%          0.0       2,186          448        25.8%      0.1%       0.0       $87,751            $5,464        6.6%        0.1%      (0.0)        9,337           291         3.2%      0.1%     (0.0)




                    Source: Spins X - Whole Foods                                                                                                                                                                                                                               HCG Category Development Department
                                                                                                     Current 12 Weeks Ending 09-08-07                                                                                                                 Current 52 Weeks

                                                                                                                         Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                              Cat $                    Unit Chg     Unit %               Cat Unit
                                                                                      Dollar Chg            Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                    Cur Cat $ Share Pt                  (Vs Year Change (Vs      Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg    Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars       Ago)        $ % Chg       Share      Chg     Current Units     Ago)      Year Ago) Unit Share   Chg
 295 Better Bot Body Balm Kokum Butter 8 Oz          06-15731-03023        $19,906        ($3,046) (13.3%)      0.1%        (0.0)       1,303        (330)      (20.2%)      0.1%     (0.0)       $99,899        ($14,956)     (13.0%)         0.1%      (0.0)        6,930       (1,326)     (16.1%)       0.1%     (0.0)
 296 Kmf Org Lip Balm Peach Ogc .15 Oz               00-28367-83211        $19,767        ($4,330) (18.0%)      0.1%        (0.0)       6,465      (1,542)      (19.3%)      0.3%     (0.1)       $91,645        ($11,890)     (11.5%)         0.1%      (0.0)       28,524       (5,059)     (15.1%)       0.3%     (0.1)
 297 Dead Sea Magic Mineral Mud Mask 16 Oz           08-56035-00102        $19,640        $13,976 246.7%        0.1%          0.1         919          609      196.8%       0.0%       0.0       $60,925          $42,540     231.4%          0.1%        0.0        3,078         2,102     215.5%        0.0%       0.0
 298 Alba Passion Fruit Lip Balm Ogc .25 Oz          07-24742-00836        $19,456        ($3,547) (15.4%)       0.1%       (0.0)       6,365      (1,144)      (15.2%)      0.3%     (0.1)       $99,398          $66,989     206.7%          0.1%        0.1       30,791       19,935      183.6%        0.3%       0.2
 299 Burts Bees Lemon/poppy Cleanser 4 Oz            07-92850-26399        $19,142        ($6,757) (26.1%)      0.1%        (0.0)       2,452      (1,111)      (31.2%)      0.1%     (0.1)      $101,130        ($32,771)     (24.5%)         0.1%      (0.1)       13,402       (5,065)     (27.4%)       0.1%     (0.1)
 300 Avalon Org Shave Cream Lavender Ogc 6.8 Oz      06-54749-33110        $19,046            $713    3.9%       0.1%       (0.0)       3,266            26         0.8%     0.1%     (0.0)       $73,062            $4,503        6.6%        0.1%      (0.0)       12,683           285         2.3%      0.1%     (0.0)
 301 Quantum Buzz Away Towelettes 12 Ct              00-46985-07102        $18,976          $3,345   21.4%      0.1%          0.0       2,735          546        25.0%      0.1%       0.0       $33,638            $4,050      13.7%         0.0%        0.0        4,864           698       16.8%       0.0%       0.0
 302 Alba Botanica Gloss Coconut Crm Ogc .42 Oz      07-24742-00876        $18,878        $18,878        na      0.1%         0.1       4,418        4,418             na    0.2%       0.2       $24,658          $24,658            na       0.0%        0.0        5,793         5,793            na     0.1%       0.1
 303 Camocare C Spot Fcl Cream 1 Oz                  00-20065-30001        $18,856            $191    1.0%      0.1%        (0.0)         845            46         5.7%     0.0%     (0.0)       $72,457              $828        1.2%        0.1%      (0.0)        3,209           269         9.2%      0.0%       0.0
 304 Jason Sun Family Spf36 Ogc 4 Oz                 00-78522-08300        $18,852          $3,328   21.4%       0.1%         0.0       2,225          518        30.4%      0.1%       0.0       $50,742            $6,767      15.4%         0.1%        0.0        6,730         1,715       34.2%       0.1%       0.0
 305 Aubrey Rosa Mosqueta Night Creme Ogc 1 Oz       07-49985-01097        $18,836          ($698)  (3.6%)      0.1%        (0.0)         909        (123)      (11.9%)      0.0%     (0.0)      $105,670          $16,585       18.6%         0.1%        0.0        5,485           382         7.5%      0.1%       0.0
 306 Jason Lotion Estr C Perf Solutn 4 Oz            00-78522-33003        $18,528        ($3,408) (15.5%)       0.1%       (0.0)       1,261        (296)      (19.0%)      0.1%     (0.0)       $93,266        ($17,831)     (16.0%)         0.1%      (0.0)        6,555       (1,445)     (18.1%)       0.1%     (0.0)
 307 Mychelle Peel Fruit Fiesta Ogc 1 Oz             08-17291-00045        $18,427          $4,178   29.3%      0.1%          0.0         744          129        21.0%      0.0%       0.0       $89,378          $34,586       63.1%         0.1%        0.0        3,708         1,359       57.9%       0.0%       0.0
 308 Borlind Eye Wrinkle Cream Ogc .7 Oz             07-28315-00143        $18,426          $3,466   23.2%      0.1%          0.0         702          124        21.4%      0.0%       0.0       $74,911          $12,253       19.6%         0.1%        0.0        2,854           252         9.7%      0.0%       0.0
 309 Kmf Nat Moist Shave Frag Free 4 Oz              00-28367-82967        $18,358             $98    0.5%      0.1%        (0.0)       4,780        (277)       (5.5%)      0.2%     (0.0)       $71,049          ($4,608)     (6.1%)         0.1%      (0.0)       18,732       (1,671)      (8.2%)       0.2%     (0.0)
 310 Alba Lotion Unscented Ogc 128 Oz                07-24742-02368        $18,334          $3,107   20.4%       0.1%         0.0         443            73       19.6%      0.0%       0.0       $79,072          $14,955       23.3%         0.1%        0.0        1,937           370       23.6%       0.0%       0.0
 311 Mychelle Apple Serum 1 Oz                       08-17291-00108        $18,315        $18,315        na     0.1%          0.1         467          467             na    0.0%       0.0       $21,345          $21,345            na       0.0%        0.0          547           547            na     0.0%       0.0
 312 Suki Facial Blue Cham Moist Serum 0.75 Oz       08-58971-00012        $18,251          $8,218   81.9%      0.1%          0.0         742          330        80.0%      0.0%       0.0       $77,804          $36,317       87.5%         0.1%        0.0        3,150         1,413       81.4%       0.0%       0.0
 313 Des Ess Scrub Jojoba Almond Ogc 4 Oz            07-18334-22094        $18,208          $1,960   12.1%      0.1%          0.0       3,238          545        20.2%      0.1%       0.0       $78,011            $7,331      10.4%         0.1%        0.0       13,573         1,635       13.7%       0.1%       0.0
 314 Dr Brnr Sun Dg Ltn Lav Coconut Ogc 8 Oz         00-18787-93004        $18,181        ($4,244) (18.9%)      0.1%        (0.0)       2,135        (571)      (21.1%)      0.1%     (0.0)       $92,834              $786        0.9%        0.1%      (0.0)       11,180         (487)      (4.2%)       0.1%     (0.0)
 315 Zia Brilliance Revitalizing Eye Crm .5 Oz       07-58024-00257        $18,150        $12,236 206.9%         0.1%         0.1         473          299      172.6%       0.0%       0.0       $72,761          $66,847    1130.4%          0.1%        0.1        1,951         1,778    1024.8%        0.0%       0.0
 316 Zia Brilliance Vnshng Wrnkl Crm Spf 15 1.6 Oz   07-58024-00258        $18,084        $11,928 193.8%         0.1%         0.1         443          279      169.7%       0.0%       0.0       $70,091          $63,531     968.4%          0.1%        0.1        1,760         1,584     896.5%        0.0%       0.0
 317 Earths Best Mineral Snblk Spf30 Ogc 4 Oz        00-78522-00700        $18,058        ($9,189) (33.7%)      0.1%        (0.1)       1,320        (621)      (32.0%)      0.1%     (0.0)       $66,056        ($46,699)     (41.4%)         0.1%      (0.1)        4,862       (3,557)     (42.2%)       0.0%     (0.0)
 318 Calif Baby Sunblock Spf Ogc 2 Oz                07-92692-00226        $17,909          $7,102   65.7%      0.1%          0.0       1,410          551        64.3%      0.1%       0.0       $44,275          $16,656       60.3%         0.1%        0.0        3,542         1,325       59.8%       0.0%       0.0
 319 Now Veg Glycerine 16 Oz                         07-33739-07700        $17,872          $2,496   16.2%      0.1%          0.0       2,500          339        15.7%      0.1%       0.0       $80,085            $1,231        1.6%        0.1%      (0.0)       11,248           (49)     (0.4%)       0.1%     (0.0)
 320 Avalon Org Lotion Ylng Ylng Ogc 12 Oz           06-54749-35215        $17,488          ($984)  (5.3%)       0.1%       (0.0)       1,964        (121)        (5.8%)     0.1%     (0.0)       $92,369          ($4,946)      (5.1%)        0.1%      (0.0)       10,412         (945)       (8.3%)      0.1%     (0.0)
 321 Desert Ess Org Body Ltn Almond Ogc 8 Oz         07-18334-33741        $17,472            $743    4.4%      0.1%        (0.0)       2,254        (187)       (7.6%)      0.1%     (0.0)       $88,475          $61,852     232.3%          0.1%        0.1       11,815         8,017     211.1%        0.1%       0.1
 322 Unpetrol Lipbalm Vanilla Ogc .15 Oz             00-77320-00005        $17,452          $2,300   15.2%      0.1%          0.0       7,569        1,040        15.9%      0.3%       0.0       $91,762              $103        0.1%        0.1%      (0.0)       39,556             27        0.1%      0.4%     (0.0)
 323 Suki Face Carrot Myrrh Moist Serum .75 Oz       08-58971-00011        $17,290          $5,523   46.9%      0.1%          0.0         699          219        45.8%      0.0%       0.0       $65,438          $26,451       67.8%         0.1%        0.0        2,653           851       47.2%       0.0%       0.0
 324 Mychelle Honeydew                               08-17291-00012        $17,229          $3,922   29.5%      0.1%          0.0       2,255          455        25.3%      0.1%       0.0       $76,441          $22,525       41.8%         0.1%        0.0       10,195         2,579       33.9%       0.1%       0.0
 325 Alba Botanica Terragloss Blaze .42 Oz           07-24742-77501        $17,095        $17,095        na      0.1%         0.1       3,167        3,167             na    0.1%       0.1       $64,553          $64,553            na       0.1%        0.1       12,160       12,160             na     0.1%       0.1
 326 Nat Gate Org Adv Vit C Texturizer Ogc 1.7 Oz    00-78347-75054        $17,051          $1,377    8.8%      0.1%        (0.0)         755          260        52.4%      0.0%       0.0       $77,045          ($6,703)     (8.0%)         0.1%      (0.0)        2,731         (142)      (4.9%)       0.0%     (0.0)
 327 Burts Bees Wax Moist Creme 1 Oz                 07-92850-13399        $16,968          ($993)  (5.5%)      0.1%        (0.0)       1,492        (476)      (24.2%)      0.1%     (0.0)       $94,009          ($8,096)     (7.9%)         0.1%      (0.0)        9,027       (4,165)     (31.6%)       0.1%     (0.0)
 328 Nat Gate Org Adv Dytme Hydrtor Vine Ogc1.7 Oz   00-78347-75050        $16,949        ($3,012) (15.1%)      0.1%        (0.0)         773        (127)      (14.1%)      0.0%     (0.0)       $81,161        ($15,827)     (16.3%)         0.1%      (0.0)        3,579         (930)     (20.6%)       0.0%     (0.0)
 329 Alba Botnca Terra Tnt Sienna Spf18 Ogc .15 Oz   00-77320-77505        $16,865        ($4,060) (19.4%)       0.1%       (0.0)       4,701        (810)      (14.7%)      0.2%     (0.0)       $95,574            $9,696      11.3%         0.1%        0.0       25,379         2,460       10.7%       0.2%       0.0
 330 Eo Lavender Body Lotion Ogc 8 Oz                06-36874-04024        $16,754          $1,870   12.6%      0.1%          0.0       2,178          117          5.7%     0.1%     (0.0)       $84,766          $16,499       24.2%         0.1%        0.0       11,861         2,514       26.9%       0.1%       0.0
 331 Zia Fresh Papaya Enz Peel Ogc 1.5 Oz            07-58024-00703        $16,742        ($4,063) (19.5%)       0.1%       (0.0)         716        (183)      (20.3%)      0.0%     (0.0)       $83,598        ($16,137)     (16.2%)         0.1%      (0.0)        3,598         (747)     (17.2%)       0.0%     (0.0)
 332 Ca Baby Diaper Rash Crm W/ Zinc Ogc 2 Oz        07-92692-33454        $16,723          $3,496   26.4%      0.1%          0.0       1,736          342        24.5%      0.1%       0.0       $62,867            ($356)     (0.6%)         0.1%      (0.0)        6,594         (124)      (1.8%)       0.1%     (0.0)
 333 Aubrey Sea Ware Fac Clnsr Ogc 8 Oz              07-49985-08036        $16,715          $3,375   25.3%      0.1%          0.0       1,065          199        23.0%      0.0%       0.0       $79,554            $9,727      13.9%         0.1%        0.0        5,207           348         7.2%      0.0%       0.0
 334 Suki Eye Tissue Repair                          08-58971-00009        $16,658          $7,482   81.5%      0.1%          0.0         610          271        79.9%      0.0%       0.0       $69,114          $22,373       47.9%         0.1%        0.0        2,555           781       44.0%       0.0%       0.0
 335 Kmf Moist Shave Patchouli 11 Oz                 00-28367-83456        $16,601           ($90)  (0.5%)      0.1%        (0.0)       2,552        (507)      (16.6%)      0.1%     (0.0)       $68,121            $3,931        6.1%        0.1%      (0.0)       11,301         (425)      (3.6%)       0.1%     (0.0)
 336 Jason H & B Lotion Rosewate Ogc 8 Oz            00-78522-30193        $16,592          ($453)  (2.7%)       0.1%       (0.0)       2,371        (199)        (7.7%)     0.1%     (0.0)       $83,953        ($15,054)     (15.2%)         0.1%      (0.0)       12,002       (2,930)     (19.6%)       0.1%     (0.0)
 337 Aubrey Sea Ware Facial Cleanser Ogc 4 Oz        07-49985-04036        $16,584          $1,650   11.0%      0.1%        (0.0)       2,073          210        11.3%      0.1%       0.0       $74,682            $1,925        2.6%        0.1%      (0.0)        9,430         (146)      (1.5%)       0.1%     (0.0)
 338 Kmf Org Clean For A Day Ogc 4 Oz                00-28367-83353        $16,565            $234    1.4%      0.1%        (0.0)       1,403            60         4.5%     0.1%     (0.0)       $77,202              $124        0.2%        0.1%      (0.0)        6,539           (68)     (1.0%)       0.1%     (0.0)
 339 Shikai Lotion Melon 8 Oz                        00-81738-34302        $16,543          $1,885   12.9%      0.1%          0.0       2,629          218          9.0%     0.1%       0.0       $76,605            $4,994        7.0%        0.1%      (0.0)       12,429         (214)      (1.7%)       0.1%     (0.0)
 340 Kmf Org Pore Shrink Deep Clns Mask Ogc 2 Oz     00-28367-83195        $16,518            $855    5.5%      0.1%        (0.0)       1,410          126          9.8%     0.1%       0.0       $70,231          ($3,060)     (4.2%)         0.1%      (0.0)        5,951         (316)      (5.0%)       0.1%     (0.0)
 341 Toms Shave Creme Mint 3.6 Oz                    00-77326-71303        $16,488        ($2,096) (11.3%)      0.1%        (0.0)       2,919        (364)      (11.1%)      0.1%     (0.0)       $72,859          ($5,957)     (7.6%)         0.1%      (0.0)       12,827       (1,059)      (7.6%)       0.1%     (0.0)
 342 Derma E Ester-C Recovery Crm 2 Oz               00-30985-00300        $16,464            $447    2.8%      0.1%        (0.0)       1,085            35         3.3%     0.0%     (0.0)       $79,021          ($7,263)     (8.4%)         0.1%      (0.0)        5,176         (853)     (14.1%)       0.0%     (0.0)
 343 Aubrey Collagen/almd H&b Crm Ogc 8 Oz           07-49985-08029        $16,441          $1,760   12.0%      0.1%          0.0       1,351          132        10.8%      0.1%       0.0       $85,536            $2,956        3.6%        0.1%      (0.0)        7,104             86        1.2%      0.1%     (0.0)
 344 Avalon Org Baby Wghtlss Nrishng Ltn Ogc 6 Oz    06-54749-37105        $16,438        ($1,623)  (9.0%)       0.1%       (0.0)       2,004        (134)        (6.2%)     0.1%     (0.0)       $75,850          $52,213     220.9%          0.1%        0.1        8,282         5,612     210.2%        0.1%       0.1
 345 Twinlab Napca 8 Oz                              00-27434-01406        $16,393            $966    6.3%      0.1%        (0.0)       2,757            87         3.3%     0.1%     (0.0)       $74,099            $4,093        5.8%        0.1%      (0.0)       12,530           392         3.2%      0.1%     (0.0)
 346 Shikai Lotion Amber 8 Oz                        00-81738-34307        $16,333          $2,063   14.5%      0.1%          0.0       2,576          226          9.6%     0.1%       0.0       $83,006            $4,108        5.2%        0.1%      (0.0)       13,460         (529)      (3.8%)       0.1%     (0.0)
 347 Weleda Calendula Lotion 6.8 Oz                  40-01638-08818        $16,318          $7,656   88.4%      0.1%          0.0       1,510          717        90.4%      0.1%       0.0       $70,732          $10,217       16.9%         0.1%        0.0        6,523           879       15.6%       0.1%       0.0
 348 Unpetrol Lipbalm Tangerine Ogc .15 Oz           00-77320-00008        $16,298            $827    5.3%      0.1%        (0.0)       7,060          349          5.2%     0.3%     (0.0)       $88,584          ($4,035)     (4.4%)         0.1%      (0.0)       38,121       (1,922)      (4.8%)       0.4%     (0.0)
 349 Earth Sc Eye Cream Azulene 1 Oz                 00-54986-00161        $16,248          $1,775   12.3%      0.1%          0.0       1,374          161        13.3%      0.1%       0.0       $74,230            $2,513        3.5%        0.1%      (0.0)        6,068             53        0.9%      0.1%     (0.0)
 350 Desert Essence Org Lavndr Lotn Ogc 8 Oz         07-18334-33744        $16,190          $6,277   63.3%      0.1%          0.0       2,116          638        43.2%      0.1%       0.0       $78,787          $68,755     685.3%          0.1%        0.1       11,166         9,675     648.9%        0.1%       0.1
 351 Suki Cleansing Lotion 5 Oz                      08-58971-00008        $16,093          $2,756   20.7%      0.1%          0.0         722          131        22.1%      0.0%       0.0       $67,967          $24,329       55.8%         0.1%        0.0        3,077         1,071       53.4%       0.0%       0.0
 352 Home Hlth Blemish Treatment 4 Oz                03-18858-12012        $16,011          ($419)  (2.6%)      0.1%        (0.0)       2,099        (143)       (6.4%)      0.1%     (0.0)       $64,834            $3,822        6.3%        0.1%      (0.0)        8,686         (356)      (3.9%)       0.1%     (0.0)
 353 Alba Botanica Lip Gloss Passion Frt Ogc.42 Oz   07-24742-00874        $15,994        $15,994        na      0.1%         0.1       3,880        3,880             na    0.2%       0.2       $20,627          $20,627            na       0.0%        0.0        4,965         4,965            na     0.0%       0.0
 354 Dr Hauschka Rose Body Moistrzr Ogc 5.1 Oz       40-20829-51939        $15,980          $2,655   19.9%      0.1%          0.0         429            80       22.9%      0.0%       0.0       $80,779            $7,010        9.5%        0.1%      (0.0)        2,166           (60)     (2.7%)       0.0%     (0.0)
 355 Aubrey Mens Shv Crm Nrth Wds Ogc 6 Oz           07-49985-04006        $15,910          $5,225   48.9%      0.1%          0.0       2,330          742        46.8%      0.1%       0.0       $65,056          $22,348       52.3%         0.1%        0.0        9,627         3,234       50.6%       0.1%       0.0
 356 Kmf Sun Swat Spf15 W/repellant 4 Oz             00-28367-83058        $15,890        ($1,122)  (6.6%)      0.1%        (0.0)       1,777        (251)      (12.4%)      0.1%     (0.0)       $32,719            ($571)     (1.7%)         0.0%      (0.0)        4,120             36        0.9%      0.0%     (0.0)
 357 Dr Brnr Sun Dg Ltn Ptchli Lime Ogc 8 Oz         00-18787-93003        $15,859        ($1,666)  (9.5%)      0.1%        (0.0)       1,827        (329)      (15.3%)      0.1%     (0.0)       $73,053            $4,943        7.3%        0.1%      (0.0)        8,689            (9)     (0.1%)       0.1%     (0.0)
 358 Kmf Org Lip Balm Crnbry Orng Ogc .15 Oz         00-28367-83212        $15,841        ($3,119) (16.5%)      0.1%        (0.0)       5,231      (1,116)      (17.6%)      0.2%     (0.1)       $76,390          ($8,847)    (10.4%)         0.1%      (0.0)       23,941       (4,043)     (14.4%)       0.2%     (0.0)
 359 Quantum Sting Soothe 1 Oz                       00-46985-50993        $15,833        ($1,188)  (7.0%)      0.1%        (0.0)       2,687        (255)       (8.7%)      0.1%     (0.0)       $28,138          ($1,106)     (3.8%)         0.0%      (0.0)        4,788         (404)      (7.8%)       0.0%     (0.0)
 360 Zia Brilliance Vnshng Wrnkl Ltn Spf 15 1.6 Oz   07-58024-00259        $15,806        $11,208 243.8%         0.1%         0.1         386          261      210.4%       0.0%       0.0       $59,820          $55,222    1201.0%          0.1%        0.1        1,494         1,370    1102.4%        0.0%       0.0
 361 Kmf Org Face Lip Balm Strawbry Ogc .15 Oz       00-28367-83423        $15,761           ($39)  (0.2%)      0.1%        (0.0)       5,430          179          3.4%     0.2%     (0.0)       $72,564          ($5,922)     (7.5%)         0.1%      (0.0)       22,537       (2,810)     (11.1%)       0.2%     (0.0)
 362 Avalon Org Baby Sunscrn Liq Spf18 Ogc 3.5 Oz    06-54749-37125        $15,673          ($150)  (0.9%)       0.1%       (0.0)       1,809          (11)       (0.6%)     0.1%     (0.0)       $50,244          $27,951     125.4%          0.1%        0.0        5,563         2,948     112.8%        0.1%       0.0
 363 Burts Theraptic Bdy Hony & Shea Buttr 6 Oz      07-92850-64499        $15,594        $10,181 188.1%        0.1%          0.0       1,250          774      162.7%       0.1%       0.0       $81,422          $76,009    #######          0.1%        0.1        6,704         6,229    1309.0%        0.1%       0.1
 364 Suki Complexn Brightening Serum Ogc 1.7 Oz      08-58971-00019        $15,577          $7,145   84.7%      0.1%          0.0         358          171        91.4%      0.0%       0.0       $72,163          $51,703     252.7%          0.1%        0.1        1,661         1,198     258.6%        0.0%       0.0
 365 Derma E Crm Vit E 12000 4 Oz                    00-30985-00445        $15,441          $4,187   37.2%      0.1%          0.0       1,643          484        41.7%      0.1%       0.0       $67,823            $9,292      15.9%         0.1%        0.0        7,160           744       11.6%       0.1%       0.0
 366 Weleda Iris Day Cream 1 Oz                      40-01638-09908        $15,425          ($607)  (3.8%)      0.1%        (0.0)         945          (40)      (4.0%)      0.0%     (0.0)       $73,808          ($3,483)     (4.5%)         0.1%      (0.0)        4,526         (453)      (9.1%)       0.0%     (0.0)
 367 Aubrey Rosa Msqta Toner Ogc 8 Oz                07-49985-08096        $15,182            $861    6.0%      0.1%        (0.0)       1,624            65         4.2%     0.1%     (0.0)       $69,182            $1,598        2.4%        0.1%      (0.0)        7,518             34        0.5%      0.1%     (0.0)
 368 Shikai Lotion Jp Citrus 8 Oz                    00-81738-34305        $15,157          ($415)  (2.7%)      0.1%        (0.0)       2,449        (179)       (6.8%)      0.1%     (0.0)       $82,448            $2,251        2.8%        0.1%      (0.0)       13,613         (679)      (4.8%)       0.1%     (0.0)
 369 Mychelle Oil Free Grapefrt Crm Ogc 1 Oz         08-17291-00026        $15,122        $15,122        na     0.1%          0.1         575          575             na    0.0%       0.0       $17,627          $17,627            na       0.0%        0.0          672           672            na     0.0%       0.0




                    Source: Spins X - Whole Foods                                                                                                                                                                                                                               HCG Category Development Department
                                                                                                     Current 12 Weeks Ending 09-08-07                                                                                                                 Current 52 Weeks

                                                                                                                         Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                              Cat $                    Unit Chg     Unit %               Cat Unit
                                                                                      Dollar Chg            Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                    Cur Cat $ Share Pt                  (Vs Year Change (Vs      Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg    Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars       Ago)        $ % Chg       Share      Chg     Current Units     Ago)      Year Ago) Unit Share   Chg
 370 Better Botanicals Moisturizer Dandelion 2 Oz    06-15731-01154        $15,040        ($5,870) (28.1%)      0.1%        (0.0)       1,007        (546)      (35.1%)      0.0%     (0.0)       $94,274          ($4,738)     (4.8%)         0.1%      (0.0)        6,612         (598)      (8.3%)       0.1%     (0.0)
 371 Alba Botanica Terragloss Garnet .42 Oz          07-24742-77536        $15,020        $15,020        na      0.1%         0.1       2,800        2,800             na    0.1%       0.1       $57,564          $57,564            na       0.1%        0.1       10,848        10,848            na     0.1%       0.1
 372 Alba Botanica Shave Crm Aloe Mint Ogc 8 Oz      07-24742-00346        $14,988        $14,988        na      0.1%         0.1       2,700        2,700             na    0.1%       0.1       $42,903          $42,903            na       0.0%        0.0        7,995         7,995            na     0.1%       0.1
 373 Earth Sc Astringent Herbal 9 Oz                 00-54986-00079        $14,942          $3,355   29.0%      0.1%          0.0       2,190          482        28.2%      0.1%       0.0       $51,089            $8,837      20.9%         0.1%        0.0        7,245         1,023       16.4%       0.1%       0.0
 374 Source Nat Skin Eternal Cream 2 Oz              00-21078-01635        $14,838        ($2,451) (14.2%)      0.1%        (0.0)         791          (93)     (10.5%)      0.0%     (0.0)       $81,749        ($15,733)     (16.1%)         0.1%      (0.0)        4,221         (657)     (13.5%)       0.0%     (0.0)
 375 Heritage Aura Glow Lotion Unscnt 8 Oz           00-76970-11036        $14,665          $1,698   13.1%      0.1%          0.0       2,475          139          5.9%     0.1%     (0.0)       $71,985            $8,448      13.3%         0.1%        0.0       12,729         1,101         9.5%      0.1%       0.0
 376 Mychelle Bluebrry Antioxidant Mask 1 Oz         08-17291-00043        $14,649          $1,799   14.0%      0.1%          0.0         620            45         7.7%     0.0%       0.0       $64,651          $16,368       33.9%         0.1%        0.0        2,848           680       31.4%       0.0%       0.0
 377 Mychelle Crm Polypeptide Suprm 1.2 Oz           08-17291-00036        $14,516          $1,360   10.3%      0.1%        (0.0)         311            21         7.2%     0.0%       0.0       $78,224          $23,616       43.2%         0.1%        0.0        1,678           466       38.4%       0.0%       0.0
 378 Borlind Ll Wrinkle Cream Ogc 1 Oz               07-28315-00070        $14,467            $725    5.3%      0.1%        (0.0)         369            54       17.0%      0.0%       0.0       $72,972            $1,566        2.2%        0.1%      (0.0)        1,729             25        1.5%      0.0%     (0.0)
 379 Rac Perry Moist Oil Free Calnda 4 Oz            00-21633-00280        $14,402          $1,538   12.0%      0.1%          0.0         912          (93)      (9.2%)      0.0%     (0.0)       $63,717            ($432)     (0.7%)         0.1%      (0.0)        4,176         (744)     (15.1%)       0.0%     (0.0)
 380 Shikai Lotion Gardenia 8 Oz                     00-81738-34306        $14,398          $1,201    9.1%      0.1%        (0.0)       2,319          138          6.3%     0.1%       0.0       $67,582              $555        0.8%        0.1%      (0.0)       11,015         (879)      (7.4%)       0.1%     (0.0)
 381 Kmf Moisturzr Hny Calendula 4 Oz                00-28367-82809        $14,359          $2,548   21.6%      0.1%          0.0       3,777          696        22.6%      0.2%       0.0       $85,571          ($4,545)     (5.0%)         0.1%      (0.0)       23,188         (553)      (2.3%)       0.2%     (0.0)
 382 Alba Bot Terra Tints Garnet Spf 18 .15 Oz       00-77320-77535        $14,354          $3,236   29.1%       0.1%         0.0       3,930        1,016        34.9%      0.2%       0.0       $67,946          $37,574     123.7%          0.1%        0.0       17,987         9,975     124.5%        0.2%       0.1
 383 Jason Ultra C Eye Lift Ogc .47 Oz               00-78522-05084        $14,345        ($4,356) (23.3%)       0.1%       (0.0)         784        (271)      (25.7%)      0.0%     (0.0)       $83,852        ($11,847)     (12.4%)         0.1%      (0.0)        4,726         (756)     (13.8%)       0.0%     (0.0)
 384 Earth Sc Cream Beta Ginseng 2 Oz                00-54986-00182        $14,322        ($1,226)  (7.9%)      0.1%        (0.0)         828          (33)      (3.8%)      0.0%     (0.0)       $72,688          ($6,191)     (7.8%)         0.1%      (0.0)        4,126         (358)      (8.0%)       0.0%     (0.0)
 385 Nat Gate Org Adv Renewal Thrpy Walnt Ogc 1 Oz   00-78347-75051        $14,289          ($555)  (3.7%)      0.1%        (0.0)         784          114        17.0%      0.0%       0.0       $68,646          ($4,031)     (5.5%)         0.1%      (0.0)        3,159         (286)      (8.3%)       0.0%     (0.0)
 386 Zia Ultimate Exfoliant Ogc 2 Oz                 07-58024-00728        $14,277            $520    3.8%       0.1%       (0.0)         496           (1)       (0.1%)     0.0%     (0.0)       $61,166        ($20,790)     (25.4%)         0.1%      (0.0)        2,161         (794)     (26.9%)       0.0%     (0.0)
 387 Derma E Skin Lighten 2 Oz                       00-30985-00475        $14,266        ($2,430) (14.6%)      0.1%        (0.0)         672          (64)      (8.7%)      0.0%     (0.0)       $64,044          ($2,743)     (4.1%)         0.1%      (0.0)        2,952           (40)     (1.3%)       0.0%     (0.0)
 388 Kmf Moisturzr Vit A&e 4 Oz                      00-28367-82810        $14,201            $619    4.6%      0.1%        (0.0)       3,777          212          6.0%     0.2%       0.0       $83,569            $2,094        2.6%        0.1%      (0.0)       22,956         1,475         6.9%      0.2%       0.0
 389 Jason Apricot Face Scrubble Ogc 8 Oz            00-78522-06026        $14,084          $2,728   24.0%       0.1%         0.0       1,707          279        19.6%      0.1%       0.0       $57,196            $9,950      21.1%         0.1%        0.0        7,131         1,190       20.0%       0.1%       0.0
 390 Zia Essential Eye Gel Ogc .5 Oz                 07-58024-00714        $14,070        ($2,500) (15.1%)       0.1%       (0.0)         718        (136)      (15.9%)      0.0%     (0.0)       $76,800        ($13,610)     (15.1%)         0.1%      (0.0)        4,004         (640)     (13.8%)       0.0%     (0.0)
 391 Home Hlth Glow Lot Almond 8 Oz                  03-18858-51324        $13,999            $702    5.3%      0.1%        (0.0)       2,175            81         3.9%     0.1%     (0.0)       $65,605              $511        0.8%        0.1%      (0.0)       10,234         (621)      (5.7%)       0.1%     (0.0)
 392 Burts Bees Therapeutic Lotion 8 Oz              07-92850-64399        $13,969          $9,834 237.9%       0.1%          0.0       1,615        1,094      209.7%       0.1%       0.0       $71,569          $67,435    #######          0.1%        0.1        8,443         7,921    1518.9%        0.1%       0.1
 393 Ca Baby Citronella Bug Rpllnt Spry Ogc 6.5 Oz   07-92692-00227        $13,946        $10,528 308.0%        0.1%          0.0       1,374        1,085      375.0%       0.1%       0.0       $22,369          $14,807     195.8%          0.0%        0.0        2,248         1,608     251.3%        0.0%       0.0
 394 Avalon Org Shave Cream Peppermint Ogc 6.8 Oz    06-54749-33112        $13,895            $173    1.3%       0.1%       (0.0)       2,411          (39)       (1.6%)     0.1%     (0.0)       $52,009            $6,250      13.7%         0.1%        0.0        9,082           668         7.9%      0.1%       0.0
 395 Des Ess Shea Butter Bdy Cream Ogc 6 Oz          07-18334-22310        $13,855          ($787)  (5.4%)      0.1%        (0.0)       1,503          (94)      (5.9%)      0.1%     (0.0)       $75,404          ($3,812)     (4.8%)         0.1%      (0.0)        8,269         (609)      (6.9%)       0.1%     (0.0)
 396 Jason H & B Lotion Apricot Ogc 8 Oz             00-78522-30103        $13,854          ($145)  (1.0%)       0.1%       (0.0)       1,989        (103)        (4.9%)     0.1%     (0.0)       $65,879        ($11,983)     (15.4%)         0.1%      (0.0)        9,497       (2,258)     (19.2%)       0.1%     (0.0)
 397 Source Nat Skin Etrnl Serum W/ Est C 2 Oz       00-21078-01503        $13,638        ($6,133) (31.0%)      0.1%        (0.0)         877        (370)      (29.6%)      0.0%     (0.0)       $67,632        ($42,273)     (38.5%)         0.1%      (0.1)        4,328       (2,637)     (37.9%)       0.0%     (0.0)
 398 Weleda Everon Lip Balm .125 Oz                  00-95508-16440        $13,604          $1,683   14.1%      0.1%          0.0       2,916          336        13.0%      0.1%       0.0       $87,480          $17,460       24.9%         0.1%        0.0       19,297         3,968       25.9%       0.2%       0.0
 399 Collective Fcl Scrb Hot Pore Wrmng Ogc 6.5 Oz   08-00704-01027        $13,603        $13,603        na     0.1%          0.1         954          954             na    0.0%       0.0       $34,189          $34,189            na       0.0%        0.0        2,446         2,446            na     0.0%       0.0
 400 Quantum Buzz Away Spf 15 4 Oz                   00-46985-50995        $13,582        ($3,836) (22.0%)      0.1%        (0.0)       1,711        (468)      (21.5%)      0.1%     (0.0)       $30,213          ($8,290)    (21.5%)         0.0%      (0.0)        3,767       (1,112)     (22.8%)       0.0%     (0.0)
 401 Zia Face Gel Spf 30 Ogc 1.8 Oz                  07-58024-00926        $13,519        ($1,217)  (8.3%)       0.1%       (0.0)         836          (82)       (8.9%)     0.0%     (0.0)       $47,941          ($7,232)    (13.1%)         0.1%      (0.0)        3,174         (205)       (6.1%)      0.0%     (0.0)
 402 Mychelle Tropical Face Lift 1.2 Oz              08-17291-00103        $13,490        $13,490        na     0.1%          0.1         484          484             na    0.0%       0.0       $16,711          $16,711            na       0.0%        0.0          597           597            na     0.0%       0.0
 403 Jason H & B Vanilla Thrpy Ogc 8 Oz              00-78522-30208        $13,478          $1,424   11.8%       0.1%         0.0       1,907          237        14.2%      0.1%       0.0       $59,474          ($1,985)      (3.2%)        0.1%      (0.0)        8,259         (326)       (3.8%)      0.1%     (0.0)
 404 Rac Perry Cream Bee Pollen 2 Oz                 00-21633-00250        $13,471          $1,757   15.0%      0.1%          0.0         866          (68)      (7.3%)      0.0%     (0.0)       $63,369            $1,397        2.3%        0.1%      (0.0)        4,269         (678)     (13.7%)       0.0%     (0.0)
 405 Moom Introductory Kit                           07-74049-99909        $13,463          $1,331   11.0%      0.1%        (0.0)         723            80       12.5%      0.0%       0.0       $49,562              $458        0.9%        0.1%      (0.0)        2,701           106         4.1%      0.0%       0.0
 406 Aubrey Lotion Unscented Ogc 8 Oz                07-49985-08223        $13,374          $5,316   66.0%      0.1%          0.0       1,350          535        65.6%      0.1%       0.0       $65,426          $19,068       41.1%         0.1%        0.0        6,738         1,962       41.1%       0.1%       0.0
 407 Kmf Moisturzr Olive Aloe 4 Oz                   00-28367-82773        $13,351          $1,081    8.8%      0.1%        (0.0)       3,463          294          9.3%     0.1%       0.0       $75,845            $1,951        2.6%        0.1%      (0.0)       20,529         1,226         6.4%      0.2%       0.0
 408 Clw Cream Cham Aloe Day Ogc 2 Oz                08-00704-01001        $13,240          $3,164   31.4%      0.1%          0.0         755            89       13.3%      0.0%       0.0       $57,177          $22,427       64.5%         0.1%        0.0        3,413         1,067       45.5%       0.0%       0.0
 409 Zia Absltly Clear Aloe&citrus Wsh Ogc 6 Oz      07-58024-00106        $13,220        ($5,089) (27.8%)       0.1%       (0.0)         713        (292)      (29.1%)      0.0%     (0.0)       $64,303        ($29,284)     (31.3%)         0.1%      (0.0)        3,534       (1,524)     (30.1%)       0.0%     (0.0)
 410 Badger Anti-bug Balm Stick 1.5 Oz               06-34084-33220        $13,212          $4,042   44.1%      0.1%          0.0       1,740          584        50.5%      0.1%       0.0       $25,723            $7,058      37.8%         0.0%        0.0        3,403         1,015       42.5%       0.0%       0.0
 411 Suki Toning Facial Shitake 5.1 Oz               08-58971-00006        $13,183          $4,820   57.6%      0.1%          0.0         593          219        58.8%      0.0%       0.0       $50,396          $20,437       68.2%         0.1%        0.0        2,269           906       66.5%       0.0%       0.0
 412 Reviva Dmae Alpha                               00-87992-11382        $13,055        ($2,260) (14.8%)      0.1%        (0.0)         818        (164)      (16.7%)      0.0%     (0.0)       $80,313        ($15,009)     (15.7%)         0.1%      (0.0)        5,473       (1,277)     (18.9%)       0.1%     (0.0)
 413 Des Ess Jojoba Lip Rescue Ogc .15 Oz            07-18334-22042        $13,041          ($117)  (0.9%)      0.1%        (0.0)       5,999        (284)       (4.5%)      0.3%     (0.0)       $82,064        ($15,764)     (16.1%)         0.1%      (0.0)       37,439       (8,643)     (18.8%)       0.4%     (0.1)
 414 Nutribiotic Face Creme                          07-28177-01090        $13,015        ($6,262) (32.5%)      0.1%        (0.0)         663        (341)      (34.0%)      0.0%     (0.0)       $61,444        ($33,888)     (35.5%)         0.1%      (0.0)        3,125       (1,879)     (37.6%)       0.0%     (0.0)
 415 Burts Bees Complexion Mist Norm 4 Oz            07-92850-11799        $13,011          $1,471   12.7%      0.1%          0.0       1,405          (42)      (2.9%)      0.1%     (0.0)       $53,878            $5,184      10.6%         0.1%        0.0        6,121         (157)      (2.5%)       0.1%     (0.0)
 416 Jason H & B Hemp Thrpy Ogc 8 Oz                 00-78522-30212        $12,978          $4,081   45.9%       0.1%         0.0       1,710          599        53.9%      0.1%       0.0       $54,263            $2,476        4.8%        0.1%      (0.0)        6,820           228         3.5%      0.1%     (0.0)
 417 Zia Ult Toning Mist Normal/dry Ogc 4 Oz         07-58024-00732        $12,962          $1,371   11.8%       0.1%         0.0         684            59         9.5%     0.0%       0.0       $54,551          ($8,173)    (13.0%)         0.1%      (0.0)        2,902         (524)     (15.3%)       0.0%     (0.0)
 418 All Terrain Insect Repellent 4 Oz               06-08503-01002        $12,961        ($4,227) (24.6%)      0.1%        (0.0)       1,968        (531)      (21.2%)      0.1%     (0.0)       $23,601          ($8,425)    (26.3%)         0.0%      (0.0)        3,496       (1,090)     (23.8%)       0.0%     (0.0)
 419 Jason H & B Lotion Primrose Efa Ogc 8 Oz        00-78522-30163        $12,939            $536    4.3%       0.1%       (0.0)       1,858            33         1.8%     0.1%     (0.0)       $62,568        ($10,524)     (14.4%)         0.1%      (0.0)        8,983       (2,095)     (18.9%)       0.1%     (0.0)
 420 Mychelle Love Your Lips Ogc .5 Oz               08-17291-00080        $12,932          ($985)  (7.1%)      0.1%        (0.0)       1,110        (109)       (8.9%)      0.0%     (0.0)       $70,640          ($7,519)     (9.6%)         0.1%      (0.0)        6,158         (765)     (11.1%)       0.1%     (0.0)
 421 Better Botanicals Moistrzr Sandalwd 2 Oz        06-15731-01151        $12,931        ($2,391) (15.6%)      0.1%        (0.0)         860        (287)      (25.0%)      0.0%     (0.0)       $68,411          ($8,688)    (11.3%)         0.1%      (0.0)        4,830         (832)     (14.7%)       0.0%     (0.0)
 422 Dr Hauschka Rhythmc Cnd Snstv 30 Ampules Ogc    40-20829-70520        $12,907          $6,314   95.8%      0.1%          0.0         159            72       81.5%      0.0%       0.0       $65,233          $26,186       67.1%         0.1%        0.0          846           276       48.4%       0.0%       0.0
 423 Giovanni Hydrt Bdy Ltn Cucumbr Song Ogc 8.5oz   07-16237-18065        $12,887          $1,092    9.3%      0.1%        (0.0)       1,402            36         2.6%     0.1%     (0.0)       $66,612          $37,719     130.5%          0.1%        0.0        7,989         4,330     118.4%        0.1%       0.0
 424 Jason Apricot Face Scrubble Ogc 4 Oz            00-78522-06030        $12,881          ($162)  (1.2%)       0.1%       (0.0)       2,197        (227)        (9.4%)     0.1%     (0.0)       $53,380            ($564)      (1.0%)        0.1%      (0.0)        9,620         (414)       (4.1%)      0.1%     (0.0)
 425 All Terrain Insect Repellent Spf 15 4 Oz        06-08503-01001        $12,875        ($8,934) (41.0%)      0.1%        (0.1)       1,729      (1,178)      (40.5%)      0.1%     (0.1)       $30,071        ($11,874)     (28.3%)         0.0%      (0.0)        3,873       (1,592)     (29.1%)       0.0%     (0.0)
 426 Burts Bees Nutmeg Tnt Lip Shimmer .098 Oz       07-92850-37599        $12,793        ($2,214) (14.8%)      0.1%        (0.0)       3,538      (1,110)      (23.9%)      0.2%     (0.1)       $60,081      ($105,667)      (63.8%)         0.1%      (0.1)       17,238      (35,723)     (67.5%)       0.2%     (0.4)
 427 Aubrey Primrose H&b Lotion Ogc 8 Oz             07-49985-08057        $12,787          $1,976   18.3%      0.1%          0.0         913          127        16.2%      0.0%       0.0       $58,822          ($1,633)     (2.7%)         0.1%      (0.0)        4,294         (181)      (4.1%)       0.0%     (0.0)
 428 Jason Sunbrellas Facl Spry Spf 20 Ogc 4.5 Oz    00-78522-08327        $12,782          $4,799   60.1%       0.1%         0.0       1,526          614        67.4%      0.1%       0.0       $38,397          $20,865     119.0%          0.0%        0.0        4,687         2,650     130.2%        0.0%       0.0
 429 Zia Brilliance Restorative Night Crm 1.6 Oz     07-58024-00256        $12,768          $7,025 122.3%        0.1%         0.0         315          158      100.4%       0.0%       0.0       $65,409          $59,665    1038.9%          0.1%        0.1        1,633         1,476     940.1%        0.0%       0.0
 430 Avalon Org Baby Sthng Zinc Diapr Blm Ogc 3 Oz   06-54749-37110        $12,726          ($579)  (4.4%)       0.1%       (0.0)       1,514          (50)       (3.2%)     0.1%     (0.0)       $53,369          $37,557     237.5%          0.1%        0.0        5,813         3,932     209.1%        0.1%       0.0
 431 Nutribiotic Super Skin Serum                    07-28177-01093        $12,685        ($5,286) (29.4%)      0.1%        (0.0)         646        (278)      (30.1%)      0.0%     (0.0)       $58,948        ($20,133)     (25.5%)         0.1%      (0.0)        2,993       (1,076)     (26.4%)       0.0%     (0.0)
 432 Borlind Zz Day Cream Ogc 1.7 Oz                 07-28315-00611        $12,615        ($1,956) (13.4%)      0.1%        (0.0)         406        (126)      (23.7%)      0.0%     (0.0)       $66,526              $541        0.8%        0.1%      (0.0)        2,241         (271)     (10.8%)       0.0%     (0.0)
 433 Aubrey Vegecel Alc Fr Fcl Toner Ogc 8 Oz        07-49985-08218        $12,590          ($704)  (5.3%)      0.1%        (0.0)       1,378          (70)      (4.8%)      0.1%     (0.0)       $52,441          ($1,700)     (3.1%)         0.1%      (0.0)        5,783         (184)      (3.1%)       0.1%     (0.0)
 434 Kmf Org Face Lip Balm Vanilla Ogc .15 Oz        00-28367-83424        $12,549        ($1,173)  (8.6%)      0.1%        (0.0)       4,363        (163)       (3.6%)      0.2%     (0.0)       $59,784          ($8,655)    (12.6%)         0.1%      (0.0)       18,752       (3,362)     (15.2%)       0.2%     (0.0)
 435 Kmf Moisturzr Everyday Spf15 12 Oz              00-28367-82786        $12,543        ($2,429) (16.2%)      0.1%        (0.0)       1,197        (165)      (12.1%)      0.1%     (0.0)       $52,263        ($12,203)     (18.9%)         0.1%      (0.0)        5,601         (476)      (7.8%)       0.1%     (0.0)
 436 Kmf Nat Moist Shave Cool Mint 4 Oz              00-28367-82969        $12,529          $1,063    9.3%      0.1%        (0.0)       3,193            58         1.8%     0.1%     (0.0)       $42,382            $5,337      14.4%         0.0%        0.0       11,172         1,025       10.1%       0.1%       0.0
 437 Jason Red Elements Daily Mst Lot Spf 15 2 Oz    00-78522-20004        $12,494              $2    0.0%       0.1%       (0.0)         702           (7)       (1.0%)     0.0%     (0.0)       $57,216            $7,637      15.4%         0.1%        0.0        3,232           465       16.8%       0.0%       0.0
 438 Alba Water Resistant Spf 30 Ogc 1 Oz            07-24742-01393        $12,489          $5,972   91.6%       0.1%         0.0       3,413        1,600        88.2%      0.1%       0.1       $28,512            $5,163      22.1%         0.0%        0.0        7,849         1,339       20.6%       0.1%       0.0
 439 Alaffia Virgin Coconut Cream Ft 4 Oz            01-87132-00002        $12,432          $5,843   88.7%      0.1%          0.0       1,076          496        85.4%      0.0%       0.0       $47,922          $33,181     225.1%          0.1%        0.0        4,159         2,877     224.3%        0.0%       0.0
 440 Pangea Face Cleanser Egypt Calendula 4 Oz       08-37063-00731        $12,413          $8,845 248.0%       0.1%          0.0         632          376      146.5%       0.0%       0.0       $41,103          $34,740     546.0%          0.0%        0.0        2,506         2,046     444.6%        0.0%       0.0
 441 Mychele Crm Polypep Sprm Unscntd 0.165 Oz       08-17291-00029        $12,359          $4,483   56.9%      0.1%          0.0       2,037          668        48.8%      0.1%       0.0       $50,761          $22,090       77.0%         0.1%        0.0        8,711         3,677       73.0%       0.1%       0.0
 442 Dr Hauschka Rejuvenating Mask Ogc 1 Oz          40-20829-33829        $12,352          $3,610   41.3%      0.1%          0.0         257            63       32.1%      0.0%       0.0       $65,635          $15,138       30.0%         0.1%        0.0        1,488           291       24.3%       0.0%       0.0
 443 Jason Cleanser Super C 6 Oz                     00-78522-06036        $12,335        ($1,035)  (7.7%)       0.1%       (0.0)       1,336        (185)      (12.2%)      0.1%     (0.0)       $59,146          ($6,580)    (10.0%)         0.1%      (0.0)        6,632         (800)     (10.8%)       0.1%     (0.0)
 444 Kmf Org Moisturizer Filthy Rich Ogc 11 Oz       00-28367-83232        $12,301          $1,124   10.1%      0.1%        (0.0)       1,387          126        10.0%      0.1%       0.0       $56,758          $10,722       23.3%         0.1%        0.0        6,309           980       18.4%       0.1%       0.0




                    Source: Spins X - Whole Foods                                                                                                                                                                                                                               HCG Category Development Department
                                                                                                     Current 12 Weeks Ending 09-08-07                                                                                                                 Current 52 Weeks

                                                                                                                         Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                              Cat $                    Unit Chg     Unit %               Cat Unit
                                                                                      Dollar Chg            Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                    Cur Cat $ Share Pt                  (Vs Year Change (Vs      Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg    Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars       Ago)        $ % Chg       Share      Chg     Current Units     Ago)      Year Ago) Unit Share   Chg
 445 Aubrey Jojoba Oatml Scrub/mask Ogc 4 Oz         07-49985-04027        $12,263        ($1,029)  (7.7%)      0.1%        (0.0)       1,367        (127)       (8.5%)      0.1%     (0.0)       $60,644            ($157)     (0.3%)         0.1%      (0.0)        6,924         (518)      (7.0%)       0.1%     (0.0)
 446 Weleda Iris Night Cream 1 Oz                    40-01638-09909        $12,250            $600    5.2%      0.1%        (0.0)         739            52        7.5%      0.0%       0.0       $56,557          ($9,792)    (14.8%)         0.1%      (0.0)        3,367         (942)     (21.9%)       0.0%     (0.0)
 447 Giovanni Hydrt Bdy Ltn Grpfrt Sky Ogc 8.5 Oz    07-16237-18066        $12,248          $1,507   14.0%      0.1%          0.0       1,317            33        2.6%      0.1%     (0.0)       $65,360          $34,693     113.1%          0.1%        0.0        7,929         3,961       99.8%       0.1%       0.0
 448 Burts Bees Baby Bee Skin Creme 2 Oz             07-92850-70599        $12,234        ($2,414) (16.5%)      0.1%        (0.0)       1,217        (245)      (16.8%)      0.1%     (0.0)       $81,164        ($13,510)     (14.3%)         0.1%      (0.0)        8,046       (1,485)     (15.6%)       0.1%     (0.0)
 449 Otter Creek Sample                              07-56435-01211        $12,232          $3,288   36.8%      0.1%          0.0         913          225        32.7%      0.0%       0.0       $39,480            $7,317      22.8%         0.0%        0.0        2,955           431       17.1%       0.0%       0.0
 450 Alba Botanica Gloss Pineapl Quench Ogc .42 Oz   07-24742-00875        $12,155        $12,155        na      0.1%         0.1       2,958        2,958            na     0.1%       0.1       $15,123          $15,123            na       0.0%        0.0        3,657         3,657            na     0.0%       0.0
 451 Rac Perry Cleanser Tangrne Drm 6 Oz             00-21633-00285        $12,064          $1,194   11.0%      0.1%        (0.0)         893          (12)      (1.4%)      0.0%     (0.0)       $53,986            $3,779        7.5%        0.1%      (0.0)        4,201           (35)     (0.8%)       0.0%     (0.0)
 452 Zia Toner Aloe Ogc 6 Oz                         07-58024-00108        $12,057        ($1,707) (12.4%)       0.1%       (0.0)         957        (143)      (13.0%)      0.0%     (0.0)       $53,641          ($3,737)      (6.5%)        0.1%      (0.0)        4,283         (315)       (6.8%)      0.0%     (0.0)
 453 Nonie Brilliant Mois 10% Aha 2.4 Oz             06-50776-20002        $11,972          ($401)  (3.2%)      0.1%        (0.0)         490          (18)      (3.6%)      0.0%     (0.0)       $54,386        ($11,376)     (17.3%)         0.1%      (0.0)        2,232         (656)     (22.7%)       0.0%     (0.0)
 454 Zia Moisturizing Cleanser Ogc 8 Oz              07-58024-00101        $11,920        ($7,367) (38.2%)       0.1%       (0.0)         762        (486)      (38.9%)      0.0%     (0.0)       $71,933        ($22,535)     (23.9%)         0.1%      (0.0)        4,658       (1,550)     (25.0%)       0.0%     (0.0)
 455 Kmf Org Lip Balm Ginger Mngo Ogc .15 Oz         00-28367-83213        $11,913        ($4,724) (28.4%)      0.1%        (0.0)       3,867      (1,663)      (30.1%)      0.2%     (0.1)       $65,100        ($11,267)     (14.8%)         0.1%      (0.0)       20,228       (4,900)     (19.5%)       0.2%     (0.1)
 456 Burts Therapeutc Hny Bilbrry Foot Creme 4 Oz    07-92850-64799        $11,867        $11,867        na     0.1%          0.1       1,202        1,202            na     0.1%       0.1       $26,310          $26,310            na       0.0%        0.0        2,708         2,708            na     0.0%       0.0
 457 Youthful Essntls Wrinkle Serum 2 Oz             00-07053-20667        $11,864          $4,374   58.4%      0.1%          0.0         222            89       66.6%      0.0%       0.0       $46,974            $3,420        7.9%        0.1%      (0.0)          848             40        4.9%      0.0%       0.0
 458 Shikai Lotion Frag Free 8 Oz                    00-81738-34303        $11,799          $2,742   30.3%      0.1%          0.0       1,850          344        22.9%      0.1%       0.0       $55,274            $7,351      15.3%         0.1%        0.0        8,888           321         3.7%      0.1%     (0.0)
 459 Unpetrol Lipbalm Cherry Ogc .15 Oz              00-77320-00006        $11,776          $1,210   11.4%      0.1%        (0.0)       5,133          539        11.7%      0.2%       0.0       $66,535            ($146)     (0.2%)         0.1%      (0.0)       28,776         (201)      (0.7%)       0.3%     (0.0)
 460 Burts Bees Lip Balm Stick .15 Oz (2 Pk)         07-92850-15599        $11,750        $11,750        na     0.1%          0.1       2,149        2,149            na     0.1%       0.1       $22,271          $22,271            na       0.0%        0.0        4,209         4,209            na     0.0%       0.0
 461 Aubrey Vegecol Facial Cleansing Ltn Ogc 4 Oz    07-49985-04217        $11,704            $550    4.9%      0.1%        (0.0)       1,470            54        3.8%      0.1%     (0.0)       $47,459          ($3,790)     (7.4%)         0.1%      (0.0)        5,992         (729)     (10.8%)       0.1%     (0.0)
 462 Zia Brilliance Radiantly Firmng Conc 1.6 Oz     07-58024-00255        $11,668          $6,678 133.8%        0.1%         0.0         287          155      117.0%       0.0%       0.0       $47,537          $42,546     852.6%          0.1%        0.0        1,180         1,048     793.2%        0.0%       0.0
 463 Dr Brnr Sun Dg Ltn Orng Lav Ogc 8 Oz            00-18787-93001        $11,647        ($1,693) (12.7%)      0.1%        (0.0)       1,363        (288)      (17.5%)      0.1%     (0.0)       $56,139        ($13,875)     (19.8%)         0.1%      (0.0)        6,782       (2,388)     (26.0%)       0.1%     (0.0)
 464 Nat Gate Org Adv Wrnkl Difsr Serum Ogc 1.1 Oz   00-78347-75052        $11,623        ($5,448) (31.9%)      0.1%        (0.0)         492        (126)      (20.4%)      0.0%     (0.0)       $64,686          ($9,028)    (12.2%)         0.1%      (0.0)        2,466         (389)     (13.6%)       0.0%     (0.0)
 465 Nat Gate Org Lotion Lav/aloe Ogc 12 Oz          00-78347-75010        $11,601      ($10,868) (48.4%)       0.1%        (0.1)       1,423      (2,003)      (58.5%)      0.1%     (0.1)       $59,955        ($58,506)     (49.4%)         0.1%      (0.1)        7,497       (8,955)     (54.4%)       0.1%     (0.1)
 466 Desrt Ess Fc Wsh Thrghly Cln Sea Klp Ogc 8 Oz   07-18334-30093        $11,592          ($356)  (3.0%)      0.1%        (0.0)       1,508            62        4.3%      0.1%     (0.0)       $46,007          ($1,390)     (2.9%)         0.1%      (0.0)        5,732         (244)      (4.1%)       0.1%     (0.0)
 467 Kmf Moisture Shave Van Earth 11 Oz              00-28367-83458        $11,588            $180    1.6%      0.1%        (0.0)       1,865        (248)      (11.7%)      0.1%     (0.0)       $50,403            $5,814      13.0%         0.1%        0.0        8,590           303         3.7%      0.1%     (0.0)
 468 Kmf Org Lip Balm Mint Ogc .15 Oz                00-28367-83422        $11,584        ($3,747) (24.4%)      0.1%        (0.0)       3,854      (1,245)      (24.4%)      0.2%     (0.1)       $56,567          ($8,519)    (13.1%)         0.1%      (0.0)       17,664       (3,354)     (16.0%)       0.2%     (0.0)
 469 Zia Ult Cleanser Deep Pore Ogc 4 Oz             07-58024-00738        $11,576        ($2,386) (17.1%)       0.1%       (0.0)         509        (120)      (19.1%)      0.0%     (0.0)       $50,911        ($29,454)     (36.7%)         0.1%      (0.0)        2,244       (1,380)     (38.1%)       0.0%     (0.0)
 470 Rac Perry Cream Elastin Firm 2 Oz               00-21633-00260        $11,441        ($1,101)  (8.8%)      0.1%        (0.0)         568        (315)      (35.7%)      0.0%     (0.0)       $54,621          ($3,034)     (5.3%)         0.1%      (0.0)        2,869       (1,347)     (32.0%)       0.0%     (0.0)
 471 Aubrey Collagen Tcm Moistrzr Ogc 2 Oz           07-49985-02021        $11,410            $823    7.8%      0.1%        (0.0)         851            53        6.7%      0.0%       0.0       $53,179          ($4,777)     (8.2%)         0.1%      (0.0)        4,038         (472)     (10.5%)       0.0%     (0.0)
 472 Nat Gate Org Adv Skin Brightnr Lmn Ogc 1.1 Oz   00-78347-75053        $11,355        ($1,468) (11.4%)      0.1%        (0.0)         566            86       18.0%      0.0%       0.0       $47,450          ($3,274)     (6.5%)         0.1%      (0.0)        1,922           (93)     (4.6%)       0.0%     (0.0)
 473 Jason Frag Free Hand & Body Ltn 8.5 Oz          00-78522-30236        $11,341          $9,296 454.3%        0.1%         0.0       1,506        1,211      409.1%       0.1%       0.1       $46,148          $44,102    2155.6%          0.1%        0.1        6,042         5,747    1941.9%        0.1%       0.1
 474 Shikai 50+ Borage Foot Crm 4.2 Oz               00-81738-40250        $11,309          $2,537   28.9%      0.1%          0.0       1,138          223        24.4%      0.0%       0.0       $43,010            $9,979      30.2%         0.0%        0.0        4,412           767       21.0%       0.0%       0.0
 475 Jason Facial Creme Green Tea Moist 4 Oz         00-78522-05072        $11,260        ($2,493) (18.1%)       0.1%       (0.0)         960        (264)      (21.6%)      0.0%     (0.0)       $60,946          ($9,319)    (13.3%)         0.1%      (0.0)        5,188         (878)     (14.5%)       0.0%     (0.0)
 476 Burts Bees Lip Shimmers-toffee .098 Oz          07-92850-38299        $11,227        ($5,620) (33.4%)      0.1%        (0.0)       2,964      (1,779)      (37.5%)      0.1%     (0.1)       $78,353          $44,955     134.6%          0.1%        0.0       21,217       11,575      120.0%        0.2%       0.1
 477 Burts Bees Hand Creme Beeswx Ban 2 Oz           07-92850-26299        $11,183          ($725)  (6.1%)      0.1%        (0.0)       1,478        (367)      (19.9%)      0.1%     (0.0)       $94,180        ($18,908)     (16.7%)         0.1%      (0.0)       13,292       (4,313)     (24.5%)       0.1%     (0.0)
 478 Zia Dual Action Face Lotion 2.5 Oz              07-58024-00550        $11,176          $2,085   22.9%       0.1%         0.0         877          144        19.7%      0.0%       0.0       $51,406          $15,694       43.9%         0.1%        0.0        4,061         1,214       42.6%       0.0%       0.0
 479 Earth Sc Mens Azulene Shv Crm 4 Oz              00-54986-00514        $11,152        ($1,000)  (8.2%)      0.1%        (0.0)       2,348        (287)      (10.9%)      0.1%     (0.0)       $47,856          ($2,644)     (5.2%)         0.1%      (0.0)        9,913         (731)      (6.9%)       0.1%     (0.0)
 480 Dr Hauschka Clnsng Clay Mask Ogc 3.06 Oz        40-20829-31939        $11,129          $3,869   53.3%      0.1%          0.0         298          100        50.6%      0.0%       0.0       $48,910          $16,167       49.4%         0.1%        0.0        1,370           371       37.1%       0.0%       0.0
 481 Nat Gate Org Adv Tanagment Self Ogc 6 Oz        00-78347-30006        $11,118          $8,996 423.9%       0.1%          0.0         980          795      429.3%       0.0%       0.0       $31,352          $29,230    #######          0.0%        0.0        2,778         2,593    1400.8%        0.0%       0.0
 482 Alba Body Cream Pineapple Citrus Ogc 6.5 Oz     07-24742-00867        $11,079        ($1,993) (15.2%)       0.1%       (0.0)       1,133        (180)      (13.7%)      0.0%     (0.0)       $45,015          $27,694     159.9%          0.1%        0.0        4,285         2,530     144.2%        0.0%       0.0
 483 Dr Hauschka Hand Cream Ogc 1.7 Oz               40-20829-50749        $11,075          $2,697   32.2%      0.1%          0.0         518          129        33.1%      0.0%       0.0       $71,919          $12,470       21.0%         0.1%        0.0        3,424           347       11.3%       0.0%       0.0
 484 Reviva Vitamin K Cream 1.5 Oz                   00-87992-11257        $11,072          $2,478   28.8%      0.1%          0.0         652          119        22.2%      0.0%       0.0       $39,052            $2,452        6.7%        0.0%      (0.0)        2,322           130         5.9%      0.0%       0.0
 485 Suki Transformation Facial Clay                 08-58971-00013        $11,032          $5,088   85.6%      0.1%          0.0         311          133        74.9%      0.0%       0.0       $30,305            $7,802      34.7%         0.0%        0.0          875           223       34.1%       0.0%       0.0
 486 Kiss My Face Foot Cream Ogc 4 Oz                00-28367-83563        $11,021        $11,021        na     0.1%          0.1       1,381        1,381            na     0.1%       0.1       $15,790          $15,790            na       0.0%        0.0        1,957         1,957            na     0.0%       0.0
 487 Kmf Moisturzr Aha 4% Pches/crm 4 Oz             00-28367-83017        $11,015          $1,220   12.5%      0.1%          0.0       2,950          376        14.6%      0.1%       0.0       $59,516            $1,221        2.1%        0.1%      (0.0)       16,391           883         5.7%      0.2%       0.0
 488 Kmf Org Balancing Act Toner Ogc 5.3 Oz          00-28367-83354        $11,009          ($966)  (8.1%)      0.1%        (0.0)         956          (33)      (3.4%)      0.0%     (0.0)       $52,635            $2,723        5.5%        0.1%      (0.0)        4,515           207         4.8%      0.0%       0.0
 489 Derma E Pycnogenol Crm 2 Oz                     00-30985-00495        $11,007            $762    7.4%      0.1%        (0.0)         426            24        6.0%      0.0%       0.0       $51,053          ($5,866)    (10.3%)         0.1%      (0.0)        1,996         (181)      (8.3%)       0.0%     (0.0)
 490 Burts Bees Mama Bee Leg Foot Crme               07-92850-76099        $10,993        $10,993        na     0.1%          0.1       1,234        1,234            na     0.1%       0.1       $22,313          $22,313            na       0.0%        0.0        2,517         2,517            na     0.0%       0.0
 491 Dr Brnr Sun Dg Lip Balm Naked Ogc 0.15 Oz       00-18787-92004        $10,985            $165    1.5%      0.1%        (0.0)       4,769        (451)       (8.6%)      0.2%     (0.0)       $79,982          $19,954       33.2%         0.1%        0.0       38,337         7,993       26.3%       0.4%       0.1
 492 Des Ess Th0rgh Face Wash Ogc 4 Oz               07-18334-25203        $10,973            $416    3.9%      0.1%        (0.0)       2,264          148         7.0%      0.1%       0.0       $43,181          ($1,364)     (3.1%)         0.0%      (0.0)        8,846         (430)      (4.6%)       0.1%     (0.0)
 493 Nat Gate Org Lotion Cham/lmnverb Ogc 12 Oz      00-78347-75013        $10,946        ($3,274) (23.0%)      0.1%        (0.0)       1,362        (720)      (34.6%)      0.1%     (0.0)       $42,769        ($29,125)     (40.5%)         0.0%      (0.0)        5,495       (4,306)     (43.9%)       0.1%     (0.0)
 494 Aubrey Nat Herbl Facial Clnsr Ogc 8 Oz          07-49985-08025        $10,927          ($289)  (2.6%)      0.1%        (0.0)         839          (12)      (1.4%)      0.0%     (0.0)       $47,919            $1,318        2.8%        0.1%      (0.0)        3,748           (29)     (0.8%)       0.0%     (0.0)
 495 Reviva 10% Glycolic Acid Crm 1.5 Oz             00-87992-11287        $10,897          $1,067   10.9%      0.1%        (0.0)         442            29        7.0%      0.0%       0.0       $49,989            $5,154      11.5%         0.1%        0.0        2,050           142         7.4%      0.0%       0.0
 496 Zia Citrus Night Reversal Ogc 1.5 Oz            07-58024-00704        $10,885        ($2,975) (21.5%)       0.1%       (0.0)         414        (121)      (22.7%)      0.0%     (0.0)       $54,688        ($14,648)     (21.1%)         0.1%      (0.0)        2,118         (525)     (19.9%)       0.0%     (0.0)
 497 Nat Gate Kidsblock Lotion Gigglbrry Spf 30 4    00-78347-30046        $10,832        ($4,710) (30.3%)      0.1%        (0.0)       1,616        (505)      (23.8%)      0.1%     (0.0)       $32,570          ($8,690)    (21.1%)         0.0%      (0.0)        5,322         (572)      (9.7%)       0.1%     (0.0)
 498 Burts Bees Hand Cream 2.6 Oz                    07-92850-64699        $10,808        $10,808        na     0.1%          0.1       1,055        1,055            na     0.0%       0.0       $40,749          $40,749            na       0.0%        0.0        4,032         4,032            na     0.0%       0.0
 499 Zia Toner Rosewater Aloe Ogc 6 Oz               07-58024-00107        $10,799      ($10,958) (50.4%)        0.1%       (0.1)         880        (885)      (50.1%)      0.0%     (0.0)       $75,885        ($19,459)     (20.4%)         0.1%      (0.0)        6,109       (1,658)     (21.3%)       0.1%     (0.0)
 500 Derma E Hyaluronic Acid Firming Serum 2 Oz      00-30985-00467        $10,797          $4,981   85.6%      0.1%          0.0         414          189        84.5%      0.0%       0.0       $41,402            $4,958      13.6%         0.0%        0.0        1,600           128         8.7%      0.0%       0.0
 501 Jason Red Elements Daily Mst Crm Spf 15 2 Oz    00-78522-20006        $10,739          $1,082   11.2%       0.1%       (0.0)         615            61       11.0%      0.0%       0.0       $50,389            $5,448      12.1%         0.1%        0.0        2,910           391       15.5%       0.0%       0.0
 502 Jason Red Elements Hydrat Night Crm 1.5 Oz      00-78522-20009        $10,714          $1,660   18.3%       0.1%         0.0         521            78       17.6%      0.0%       0.0       $48,457              $903        1.9%        0.1%      (0.0)        2,336           (40)      (1.7%)      0.0%     (0.0)
 503 Zia Nourishing Creme Ogc 1 Oz                   07-58024-00301        $10,712        ($2,289) (17.6%)       0.1%       (0.0)         341          (79)     (18.9%)      0.0%     (0.0)       $66,186        ($10,482)     (13.7%)         0.1%      (0.0)        2,122         (319)     (13.1%)       0.0%     (0.0)
 504 Jason Facial Creme 84% Aloe Vit E Ogc 4 Oz      00-78522-04002        $10,656          ($895)  (7.7%)       0.1%       (0.0)       1,409        (263)      (15.7%)      0.1%     (0.0)       $52,492          ($1,869)      (3.4%)        0.1%      (0.0)        6,975         (350)       (4.8%)      0.1%     (0.0)
 505 Aubrey Vegacol Fcl Cnsing Lotion Ogc 8 Oz       07-49985-08216        $10,640          $1,763   19.9%      0.1%          0.0         716          122        20.6%      0.0%       0.0       $43,873            $4,639      11.8%         0.1%        0.0        2,940           126         4.5%      0.0%       0.0
 506 Nat Gate Org Lotion Lmngrs/sage Ogc 12 Oz       00-78347-75012        $10,622        ($6,291) (37.2%)      0.1%        (0.0)       1,304      (1,186)      (47.6%)      0.1%     (0.1)       $51,462        ($38,564)     (42.8%)         0.1%      (0.1)        6,510       (5,730)     (46.8%)       0.1%     (0.1)
 507 California Baby Sunblk Stick Spf30 Ogc .5 Oz    07-92692-02115        $10,531          $4,842   85.1%      0.1%          0.0         828          358        76.2%      0.0%       0.0       $24,371            $7,521      44.6%         0.0%        0.0        1,952           570       41.3%       0.0%       0.0
 508 Clw Paste Cleansing Oat Rasp Ogc 5 Oz           08-00704-01020        $10,494            $425    4.2%      0.1%        (0.0)         900        (231)      (20.4%)      0.0%     (0.0)       $43,710            $9,063      26.2%         0.0%        0.0        4,087           180         4.6%      0.0%       0.0
 509 Clw Night Quenching Cream Ogc 2 Oz              08-00704-01003        $10,426        ($1,618) (13.4%)      0.1%        (0.0)         472        (350)      (42.6%)      0.0%     (0.0)       $50,868            $6,860      15.6%         0.1%        0.0        2,780         (249)      (8.2%)       0.0%     (0.0)
 510 Reviva Dmae Firming Fluid 1 Oz                  00-87992-11385        $10,420          ($660)  (6.0%)      0.1%        (0.0)         659          (51)      (7.2%)      0.0%     (0.0)       $56,111          ($4,902)     (8.0%)         0.1%      (0.0)        3,848           (88)     (2.2%)       0.0%     (0.0)
 511 Kmf Moist Shave Peach 11 Oz                     00-28367-83454        $10,374          ($112)  (1.1%)      0.1%        (0.0)       1,634        (267)      (14.0%)      0.1%     (0.0)       $44,403            $8,601      24.0%         0.1%        0.0        7,412         1,007       15.7%       0.1%       0.0
 512 Reviva Serum Hyaluronic 1 Oz                    00-87992-11392        $10,364            $669    6.9%      0.1%        (0.0)         530            27        5.5%      0.0%     (0.0)       $47,017          $13,987       42.3%         0.1%        0.0        2,420           657       37.2%       0.0%       0.0
 513 Kmf Moisturzr Oil Free 16 Oz                    00-28367-82769        $10,355        ($5,336) (34.0%)      0.1%        (0.0)       1,080        (662)      (38.0%)      0.0%     (0.0)       $65,670          ($2,940)     (4.3%)         0.1%      (0.0)        7,210         (265)      (3.5%)       0.1%     (0.0)
 514 Zia Deep Moistre Repair Serum Ogc .5 Oz         07-58024-00314        $10,343        ($1,148) (10.0%)       0.1%       (0.0)         308          (49)     (13.6%)      0.0%     (0.0)       $49,765        ($14,336)     (22.4%)         0.1%      (0.0)        1,477         (445)     (23.2%)       0.0%     (0.0)
 515 Better Botanicals Eye Care Apricot Ogc .5 Oz    06-15731-01161        $10,271        ($5,806) (36.1%)      0.1%        (0.0)         687        (520)      (43.1%)      0.0%     (0.0)       $61,585        ($10,941)     (15.1%)         0.1%      (0.0)        4,388         (935)     (17.6%)       0.0%     (0.0)
 516 Alba Botanica Terragloss Sienna .42 Oz          07-24742-77506        $10,256        $10,256        na      0.1%         0.1       1,946        1,946            na     0.1%       0.1       $37,277          $37,277            na       0.0%        0.0        7,033         7,033            na     0.1%       0.1
 517 Aubrey Facial Cleanser Ogc 4 Oz                 07-49985-04121        $10,254            $640    6.7%      0.1%        (0.0)       1,300            58        4.7%      0.1%     (0.0)       $43,758            ($633)     (1.4%)         0.1%      (0.0)        5,566         (218)      (3.8%)       0.1%     (0.0)
 518 Dr Hauschka Sunscreen Spf 20 Ogc 3.4 Oz         40-20829-70675        $10,227        $10,227        na     0.1%          0.1         410          410            na     0.0%       0.0       $23,387          $23,387            na       0.0%        0.0        1,028         1,028            na     0.0%       0.0
 519 Reviva Brown Spot Cream 579 1 Oz                00-87992-11159        $10,210          $1,108   12.2%      0.1%          0.0       1,117          140        14.3%      0.0%       0.0       $42,175          ($3,122)     (6.9%)         0.0%      (0.0)        4,579         (524)     (10.3%)       0.0%     (0.0)




                    Source: Spins X - Whole Foods                                                                                                                                                                                                                               HCG Category Development Department
                                                                                                      Current 12 Weeks Ending 09-08-07                                                                                                                 Current 52 Weeks

                                                                                                                          Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                              Cat $                    Unit Chg     Unit %               Cat Unit
                                                                                      Dollar Chg             Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                    Cur Cat $ Share Pt                  (Vs Year Change (Vs      Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg     Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars       Ago)        $ % Chg       Share      Chg     Current Units     Ago)      Year Ago) Unit Share   Chg
 520 Kmf Lav/shea Lotion 4 Oz                        00-28367-83220        $10,186          ($893)   (8.1%)      0.1%        (0.0)       2,665        (312)      (10.5%)      0.1%     (0.0)       $68,142            ($130)     (0.2%)         0.1%      (0.0)       19,386         1,016         5.5%      0.2%       0.0
 521 Burts Bees Body Butter 6.6 Oz                   07-92850-64599        $10,180          $3,894   61.9%       0.1%          0.0         818          260        46.6%      0.0%       0.0       $30,572          $24,286     386.3%          0.0%        0.0        2,522         1,965     352.2%        0.0%       0.0
 522 Dr Brnr Sun Dg Ltn Pprmnt Ogc 8 Oz              00-18787-93002        $10,095        ($4,347) (30.1%)       0.0%        (0.0)       1,174        (622)      (34.6%)      0.1%     (0.0)       $58,735          ($1,498)     (2.5%)         0.1%      (0.0)        7,111         (565)      (7.4%)       0.1%     (0.0)
 523 Alba Botanica Terragloss Dawn .42 Oz            07-24742-77541        $10,068        $10,068         na      0.0%         0.0       1,862        1,862            na     0.1%       0.1       $37,160          $37,160            na       0.0%        0.0        6,988         6,988            na     0.1%       0.1
 524 Quantum Itch Nix 4 Oz                           00-46985-50994        $10,061          ($703)   (6.5%)      0.0%        (0.0)       1,724        (175)       (9.2%)      0.1%     (0.0)       $20,649            ($983)     (4.5%)         0.0%      (0.0)        3,565         (307)      (7.9%)       0.0%     (0.0)
 525 Home Hlth Facial Clnsng Gel 8 Oz                03-18858-57124        $10,015        ($2,459) (19.7%)       0.0%        (0.0)       1,308        (336)      (20.4%)      0.1%     (0.0)       $44,281          ($4,488)     (9.2%)         0.1%      (0.0)        5,733       (1,059)     (15.6%)       0.1%     (0.0)
 526 Borlind Zz Night Cream Ogc 1.7 Oz               07-28315-00609         $9,999        ($1,790) (15.2%)       0.0%        (0.0)         322        (121)      (27.3%)      0.0%     (0.0)       $53,505              $214        0.4%        0.1%      (0.0)        1,800         (251)     (12.2%)       0.0%     (0.0)
 527 Alba Botanica Foamshave Mango/van Ogc 5 Oz      07-24742-00338         $9,980          $9,980        na      0.0%         0.0       1,521        1,521            na     0.1%       0.1       $29,785          $29,785            na       0.0%        0.0        4,654         4,654            na     0.0%       0.0
 528 Earth Ther Gard Hand Repair 6 Oz                07-04694-09005         $9,901            $914   10.2%       0.0%        (0.0)       1,171          (75)      (6.0%)      0.1%     (0.0)       $58,807          ($1,988)     (3.3%)         0.1%      (0.0)        7,528       (1,122)     (13.0%)       0.1%     (0.0)
 529 Dr Hauschka Firming Mask Ogc 1.0 Oz             40-20829-70038         $9,897          $3,223   48.3%       0.0%          0.0         217            65       42.7%      0.0%       0.0       $42,534            $8,735      25.8%         0.0%        0.0          962           158       19.6%       0.0%       0.0
 530 Jason 6-in-1 Shaving Lotion 8 Oz                00-78522-00180         $9,864          ($599)   (5.7%)       0.0%       (0.0)       1,464        (170)      (10.4%)      0.1%     (0.0)       $45,200            ($874)      (1.9%)        0.1%      (0.0)        6,849         (284)       (4.0%)      0.1%     (0.0)
 531 Uv Natural Sunscrn-baby Spf 30 7 Oz             08-93887-00004         $9,833          $5,794 143.5%        0.0%          0.0         362          203      128.0%       0.0%       0.0       $17,824          $11,993     205.7%          0.0%        0.0          665           437     191.9%        0.0%       0.0
 532 Kmf Moist Shave Lav Shea Buttr 4 Oz             00-28367-83451         $9,797        ($1,886) (16.1%)       0.0%        (0.0)       2,504        (665)      (21.0%)      0.1%     (0.0)       $39,855            $1,725        4.5%        0.0%      (0.0)       10,489           275         2.7%      0.1%     (0.0)
 533 Aubrey Green Tea Facial Toner Ogc 8 Oz          07-49985-08127         $9,773          $1,299   15.3%       0.0%          0.0       1,086          155        16.7%      0.0%       0.0       $41,510            $1,324        3.3%        0.0%      (0.0)        4,599           113         2.5%      0.0%     (0.0)
 534 Desert Ess Spa Fc Thrpy Grn T Snflwr Ogc 8 Oz   07-18334-30092         $9,765          $1,824   23.0%       0.0%          0.0       1,284          279        27.7%      0.1%       0.0       $34,797          ($1,224)     (3.4%)         0.0%      (0.0)        4,342         (372)      (7.9%)       0.0%     (0.0)
 535 Aubrey Hbl Facial Astringent Ogc 8 Oz           07-49985-08028         $9,746        ($1,152) (10.6%)       0.0%        (0.0)       1,055          (88)      (7.7%)      0.0%     (0.0)       $38,629          ($4,909)    (11.3%)         0.0%      (0.0)        4,246         (528)     (11.1%)       0.0%     (0.0)
 536 Zumbar Body Lotion Frnkcns Myrrh 8 Oz           06-63204-34002         $9,691          ($328)   (3.3%)      0.0%        (0.0)         693             2        0.3%      0.0%     (0.0)       $52,643        ($13,749)     (20.7%)         0.1%      (0.0)        3,852         (723)     (15.8%)       0.0%     (0.0)
 537 Alba Botanica Foam Shave Aloe Mint Ogc 5 Oz     07-24742-00334         $9,687          $9,687        na      0.0%         0.0       1,465        1,465            na     0.1%       0.1       $28,308          $28,308            na       0.0%        0.0        4,431         4,431            na     0.0%       0.0
 538 Alba Botanica Foamshave Sea Mist Ogc 5 Oz       07-24742-00336         $9,673          $9,673        na      0.0%         0.0       1,471        1,471            na     0.1%       0.1       $30,136          $30,136            na       0.0%        0.0        4,778         4,778            na     0.0%       0.0
 539 Parissa Wax System 2 And 1 Roll On 7 Oz         00-66427-97000         $9,668        ($1,875) (16.2%)       0.0%        (0.0)         538          (56)      (9.5%)      0.0%     (0.0)       $38,848            $4,680      13.7%         0.0%        0.0        2,127           229       12.1%       0.0%       0.0
 540 Giovanni Hyd Bdy Ltn Cassflr Wht T Ogc 8.5 Oz   07-16237-18064         $9,664            $980   11.3%       0.0%        (0.0)       1,060            52        5.2%      0.0%     (0.0)       $57,735          $37,441     184.5%          0.1%        0.0        6,936         4,337     166.9%        0.1%       0.0
 541 Derma E Peptides Plus Crm 2 Oz                  00-30985-00700         $9,552          ($719)   (7.0%)      0.0%        (0.0)         266          (17)      (6.0%)      0.0%     (0.0)       $46,639          ($1,980)     (4.1%)         0.1%      (0.0)        1,263         (219)     (14.8%)       0.0%     (0.0)
 542 Nat Gate Faceblock Lotion Spf 15 4 Oz           00-78347-30048         $9,542        ($3,830) (28.6%)       0.0%        (0.0)       1,497        (506)      (25.3%)      0.1%     (0.0)       $31,739          ($5,501)    (14.8%)         0.0%      (0.0)        5,637         (305)      (5.1%)       0.1%     (0.0)
 543 Burts Bees Raisin Lip Shimmer 0.098 Oz          07-92850-37199         $9,536        ($1,679) (15.0%)       0.0%        (0.0)       2,625        (887)      (25.3%)      0.1%     (0.0)       $46,679        ($71,145)     (60.4%)         0.1%      (0.1)       13,512      (24,444)     (64.4%)       0.1%     (0.2)
 544 Derma E Hyaluronic Acid Day Creme 2 Oz          00-30985-00465         $9,536          $1,901   24.9%       0.0%          0.0         366            68       22.7%      0.0%       0.0       $46,335            $4,578      11.0%         0.1%        0.0        1,779           156         9.6%      0.0%       0.0
 545 Pangea Facial Mask Japanese Matcha              08-37063-00733         $9,492          $9,492        na     0.0%          0.0         349          349            na     0.0%       0.0       $31,329          $31,329            na       0.0%        0.0        1,314         1,314            na     0.0%       0.0
 546 Aubrey After Sun Ogc 8oz                        07-49985-08258         $9,475            $677     7.7%      0.0%        (0.0)         949          105        12.4%      0.0%       0.0       $23,341            $1,183        5.3%        0.0%      (0.0)        2,324           183         8.5%      0.0%       0.0
 547 Mychelle Cranberry Mud Mask 1 Oz                08-17291-00049         $9,470          $2,358   33.2%       0.0%          0.0         438            85       24.0%      0.0%       0.0       $39,569          $17,078       75.9%         0.0%        0.0        1,899           826       77.0%       0.0%       0.0
 548 Burts Bees Merlot Lip Shimmer 0.098 Oz          07-92850-37299         $9,462          ($639)   (6.3%)      0.0%        (0.0)       2,665        (546)      (17.0%)      0.1%     (0.0)       $43,153        ($51,730)     (54.5%)         0.0%      (0.1)       12,612      (18,497)     (59.5%)       0.1%     (0.2)
 549 Weleda Calendula Cream Gntl Face Care 1.6 Oz    40-01638-08816         $9,449          $9,013 2066.0%       0.0%          0.0       1,030          979     1934.5%       0.0%       0.0       $31,685          $30,982    #######          0.0%        0.0        3,544         3,460    4103.2%        0.0%       0.0
 550 Mychelle Apple Peel 1.2 Oz                      08-17291-00109         $9,389          $9,389        na     0.0%          0.0         335          335            na     0.0%       0.0       $10,992          $10,992            na       0.0%        0.0          393           393            na     0.0%       0.0
 551 Aubrey Bl Grn Algae Cleansng Crm Ogc 4 Ozc      07-49985-04804         $9,277            $594     6.8%      0.0%        (0.0)       1,154            54        4.9%      0.0%     (0.0)       $37,921          ($2,587)     (6.4%)         0.0%      (0.0)        4,762         (437)      (8.4%)       0.0%     (0.0)
 552 Aubrey Blue Green Algae Fac Tnr Ogc 8 Oz        07-49985-08809         $9,271            $163     1.8%      0.0%        (0.0)       1,007            14        1.5%      0.0%     (0.0)       $35,800               $96        0.3%        0.0%      (0.0)        3,949             29        0.7%      0.0%     (0.0)
 553 Alba Shave Cream Ogc 4 Oz                       07-24742-00342         $9,241          $9,241        na      0.0%         0.0       1,683        1,683            na     0.1%       0.1       $26,080          $26,080            na       0.0%        0.0        4,851         4,851            na     0.0%       0.0
 554 Mychelle Tropical Skin Smoothr Ogc 1.2 Oz       08-17291-00102         $9,227          $9,227        na     0.0%          0.0         326          326            na     0.0%       0.0       $10,973          $10,973            na       0.0%        0.0          390           390            na     0.0%       0.0
 555 Toms Shave Creme Calendula Conditnng 3.6 Oz     00-77326-70103         $9,205          $2,423   35.7%       0.0%          0.0       1,597          386        31.9%      0.1%       0.0       $36,697          $27,154     284.5%          0.0%        0.0        6,400         4,689     274.1%        0.1%       0.0
 556 Aubrey Sea Bukthorn Cleanser Ogc 4 Oz           07-49985-04763         $9,203        ($1,308) (12.4%)       0.0%        (0.0)       1,137        (191)      (14.4%)      0.0%     (0.0)       $43,335          ($3,933)     (8.3%)         0.0%      (0.0)        5,422       (1,056)     (16.3%)       0.1%     (0.0)
 557 Bwc Spf10 Daily Facial Lotion Ogc 4 Oz          00-00056-45415         $9,200            $696     8.2%      0.0%        (0.0)         889            38        4.5%      0.0%     (0.0)       $46,060          $11,033       31.5%         0.1%        0.0        4,473           788       21.4%       0.0%       0.0
 558 Zia Acne Treatment Mask Ogc 3 Oz                07-58024-00720         $9,191          ($923)   (9.1%)       0.0%       (0.0)         589          (71)     (10.8%)      0.0%     (0.0)       $38,724        ($10,286)     (21.0%)         0.0%      (0.0)        2,501         (696)     (21.8%)       0.0%     (0.0)
 559 Clw Moistrzr Titanium Zinc Ogc 2 Oz             08-00704-01002         $9,171          ($792)   (7.9%)      0.0%        (0.0)         524        (156)      (22.9%)      0.0%     (0.0)       $43,658          ($1,102)     (2.5%)         0.0%      (0.0)        2,642         (435)     (14.1%)       0.0%     (0.0)
 560 Herban Cowboy Clean Shaving Soap 2 Oz           08-05002-00004         $9,110          $1,123   14.1%       0.0%          0.0       2,501          182         7.8%      0.1%       0.0       $36,775          ($1,245)     (3.3%)         0.0%      (0.0)       10,792         (682)      (5.9%)       0.1%     (0.0)
 562 A Cacia Body Cream Lavender 8 Oz                00-51381-88251         $9,087          $7,702 555.8%        0.0%          0.0       1,028          885      616.3%       0.0%       0.0       $37,807          $36,421    #######          0.0%        0.0        4,093         3,950    2751.5%        0.0%       0.0
 561 Abra Lotion Cellular Detox 16 Oz                00-21204-16101         $9,087          $1,606   21.5%       0.0%          0.0         694          114        19.7%      0.0%       0.0       $40,858          $10,695       35.5%         0.0%        0.0        3,158           843       36.4%       0.0%       0.0
 563 Shikai Borage Skn Thrpy Fcl 24 Hr Repair 2 Oz   00-81738-40280         $9,075          $9,075        na     0.0%          0.0         596          596            na     0.0%       0.0       $23,644          $23,644            na       0.0%        0.0        1,662         1,662            na     0.0%       0.0
 564 Earth Sc Masque Mint Tingle 2 Oz                00-54986-00132         $9,059            $748     9.0%      0.0%        (0.0)       1,108          145        15.1%      0.0%       0.0       $33,689            $3,102      10.1%         0.0%      (0.0)        3,945           260         7.0%      0.0%       0.0
 565 Organix Neem Fading Cream 2 Oz                  06-66183-00019         $9,040          ($774)   (7.9%)      0.0%        (0.0)         430          (35)      (7.5%)      0.0%     (0.0)       $34,469          ($2,175)     (5.9%)         0.0%      (0.0)        1,657           (97)     (5.5%)       0.0%     (0.0)
 566 Thurs Plan Acne Face Wash 8 Oz                  00-97467-06632         $9,007          $1,224   15.7%       0.0%          0.0         709            91       14.7%      0.0%       0.0       $34,629              $549        1.6%        0.0%      (0.0)        2,715             47        1.7%      0.0%     (0.0)
 567 Dr Brnr Sun Dg Lip Balm Pprmnt Ogc 0.15 Oz      00-18787-92002         $8,972        ($1,728) (16.1%)       0.0%        (0.0)       3,915      (1,182)      (23.2%)      0.2%     (0.1)       $78,476          $18,118       30.0%         0.1%        0.0       37,713         6,122       19.4%       0.4%       0.0
 568 Devita Evening Nutr Moisturize 2 Oz             06-82941-12347         $8,968            $110     1.2%      0.0%        (0.0)         481             6        1.2%      0.0%     (0.0)       $39,357            $5,366      15.8%         0.0%        0.0        2,127           274       14.8%       0.0%       0.0
 569 Zia Ult Cleansing Mousse Ogc 4 Oz               07-58024-00731         $8,955        ($3,505) (28.1%)        0.0%       (0.0)         465        (197)      (29.7%)      0.0%     (0.0)       $42,483        ($19,646)     (31.6%)         0.0%      (0.0)        2,255       (1,010)     (30.9%)       0.0%     (0.0)
 570 Alba Bot Terra Tints Dawn Spf 18 .15 Oz         00-77320-77540         $8,927          $2,343   35.6%        0.0%         0.0       2,469          712        40.6%      0.1%       0.0       $42,342          $21,952     107.7%          0.0%        0.0       11,229         5,772     105.8%        0.1%       0.1
 571 Lily Desert Sunblck Spf40 3 Oz                  00-26395-03168         $8,904        ($4,486) (33.5%)       0.0%        (0.0)       1,027        (505)      (33.0%)      0.0%     (0.0)       $29,246        ($14,068)     (32.5%)         0.0%      (0.0)        3,323       (1,719)     (34.1%)       0.0%     (0.0)
 572 Home Hlth Glow Lot Lavender 8 Oz                03-18858-10924         $8,886        ($1,084) (10.9%)       0.0%        (0.0)       1,394        (177)      (11.3%)      0.1%     (0.0)       $42,270              $238        0.6%        0.0%      (0.0)        6,570         (426)      (6.1%)       0.1%     (0.0)
 573 Jason Red Elements Gel Cleansr Gntl 7.25 Oz     00-78522-20005         $8,848            $912   11.5%        0.0%       (0.0)         699            76       12.2%      0.0%       0.0       $34,296            $3,746      12.3%         0.0%        0.0        2,710           272       11.2%       0.0%       0.0
 574 Badger Foot Rub Ogc 2 Oz                        06-34084-02501         $8,842           ($14)   (0.2%)      0.0%        (0.0)       1,123          (31)      (2.7%)      0.0%     (0.0)       $41,330          ($2,298)     (5.3%)         0.0%      (0.0)        5,393           (51)     (0.9%)       0.1%     (0.0)
 575 Ecco Bella Day Crm Age Antidote Ogc 2 Oz        00-36923-00181         $8,815        ($7,657) (46.5%)       0.0%        (0.0)         257        (262)      (50.5%)      0.0%     (0.0)       $44,014        ($35,457)     (44.6%)         0.1%      (0.0)        1,322       (1,202)     (47.6%)       0.0%     (0.0)
 576 Hlthy Times Lotion Baby Violet Ogc 8 Oz         00-48685-50102         $8,804        ($1,586) (15.3%)       0.0%        (0.0)       1,818        (512)      (22.0%)      0.1%     (0.0)       $43,298          ($6,666)    (13.3%)         0.0%      (0.0)        8,970       (2,608)     (22.5%)       0.1%     (0.0)
 577 Jason Red Elements Lifting Eye Crm .5 Oz        00-78522-20008         $8,777        ($1,933) (18.0%)        0.0%       (0.0)         430        (100)      (18.8%)      0.0%     (0.0)       $45,219              $639        1.4%        0.1%      (0.0)        2,178           (43)      (1.9%)      0.0%     (0.0)
 578 Derma E Pycnogenol Ha Eye Crm .5 Oz             00-30985-01975         $8,764          $3,670   72.1%       0.0%          0.0         507          208        69.4%      0.0%       0.0       $33,313            $2,758        9.0%        0.0%      (0.0)        1,958           128         7.0%      0.0%       0.0
 579 Home Hlth Glow Lot Unscented 8 Oz               03-18858-58524         $8,760            $366     4.4%      0.0%        (0.0)       1,342            39        3.0%      0.1%     (0.0)       $40,829            ($857)     (2.1%)         0.0%      (0.0)        6,238         (696)     (10.0%)       0.1%     (0.0)
 580 Ecco Bella Lotion Lavender Ogc 8.5 Oz           00-36923-01595         $8,710        ($1,260) (12.6%)       0.0%        (0.0)         626          (81)     (11.5%)      0.0%     (0.0)       $43,795        ($11,723)     (21.1%)         0.1%      (0.0)        3,072       (1,037)     (25.2%)       0.0%     (0.0)
 581 Zia Brilliance Hydrating Toner 6.7 Oz           07-58024-00251         $8,619          $6,244 262.9%         0.0%         0.0         325          225      225.7%       0.0%       0.0       $28,270          $25,894    1090.2%          0.0%        0.0        1,100         1,000    1001.7%        0.0%       0.0
 582 Alaffia Rooibs Shea Antiox Crm Ft 2.3 Oz        01-87132-00005         $8,599          $2,442   39.7%       0.0%          0.0         680          179        35.8%      0.0%       0.0       $41,815          $24,218     137.6%          0.0%        0.0        3,327         1,828     121.9%        0.0%       0.0
 583 Nat Gate Org Adv Happy Glow Citrus Ogc 6 Oz     00-78347-30011         $8,595          $7,354 592.4%        0.0%          0.0         711          603      560.4%       0.0%       0.0       $23,324          $22,083    #######          0.0%        0.0        2,078         1,970    1829.5%        0.0%       0.0
 585 Devita Daytime Nutr Moisturize 2 Oz             06-82941-12346         $8,559          ($147)   (1.7%)      0.0%        (0.0)         460           (1)      (0.1%)      0.0%     (0.0)       $39,487            $3,174        8.7%        0.0%      (0.0)        2,155           221       11.4%       0.0%       0.0
 584 Nat Gate Org Mndrn/patchli Bdy Lotn Ogc 12 Oz   00-78347-76535         $8,559        ($3,272) (27.7%)       0.0%        (0.0)       1,015        (471)      (31.7%)      0.0%     (0.0)       $36,101        ($15,829)     (30.5%)         0.0%      (0.0)        4,206       (1,966)     (31.9%)       0.0%     (0.0)
 586 Botanical Solutions Bite Guard Jr 4 Oz          06-78438-01003         $8,552        ($5,160) (37.6%)       0.0%        (0.0)       1,046        (619)      (37.2%)      0.0%     (0.0)       $20,483          ($2,728)    (11.8%)         0.0%      (0.0)        2,470         (360)     (12.7%)       0.0%     (0.0)
 587 Zia Face Scrub Acticlean Men 5 Oz               07-58024-00540         $8,526            $505     6.3%       0.0%       (0.0)         876            37        4.4%      0.0%     (0.0)       $32,266            $4,172      14.9%         0.0%        0.0        3,318           395       13.5%       0.0%       0.0
 588 Derma E Hyaluronic Acid Night Creme 2 Oz        00-30985-00466         $8,523          ($145)   (1.7%)      0.0%        (0.0)         344             4        1.3%      0.0%     (0.0)       $48,491          $10,922       29.1%         0.1%        0.0        1,925           429       28.6%       0.0%       0.0
 589 Dr Hauschka Lip Balm Ogc .14 Oz                 00-00042-07705         $8,514            $547     6.9%      0.0%        (0.0)         592           (1)      (0.2%)      0.0%     (0.0)       $50,788            $4,818      10.5%         0.1%        0.0        3,646         (114)      (3.0%)       0.0%     (0.0)
 590 Derma E Age Def Astzn & Pycngnl Nght Crm 2 Oz   00-30985-02100         $8,490          $2,645   45.2%       0.0%          0.0         262            88       50.9%      0.0%       0.0       $41,465          ($4,406)     (9.6%)         0.0%      (0.0)        1,230         (108)      (8.1%)       0.0%     (0.0)
 591 Des Ess Age Revrsl Face Crm Ogc 2 Oz            07-18334-30050         $8,469        ($1,961) (18.8%)       0.0%        (0.0)         318        (101)      (24.0%)      0.0%     (0.0)       $49,991        ($10,055)     (16.7%)         0.1%      (0.0)        1,915         (414)     (17.8%)       0.0%     (0.0)
 592 All Terrain Kids Herbal Armor Spray Spf 4 Oz    06-08503-01005         $8,468        ($1,810) (17.6%)       0.0%        (0.0)       1,090        (229)      (17.4%)      0.0%     (0.0)       $16,707          ($1,679)     (9.1%)         0.0%      (0.0)        2,124         (215)      (9.2%)       0.0%     (0.0)
 593 Kiss My Face Grpft & Brgmnt Hnd Crm Ogc 4 Oz    00-28367-83564         $8,463          $8,463        na     0.0%          0.0       1,079        1,079            na     0.0%       0.0       $13,803          $13,803            na       0.0%        0.0        1,751         1,751            na     0.0%       0.0
 594 Mychelle Apple Cleansr 2.1 Oz                   08-17291-00104         $8,461          $8,461        na     0.0%          0.0         741          741            na     0.0%       0.0         $9,195           $9,195           na       0.0%        0.0          807           807            na     0.0%       0.0




                    Source: Spins X - Whole Foods                                                                                                                                                                                                                                HCG Category Development Department
                                                                                                      Current 12 Weeks Ending 09-08-07                                                                                                                Current 52 Weeks

                                                                                                                          Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                             Cat $                    Unit Chg     Unit %              Cat Unit
                                                                                      Dollar Chg             Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                   Cur Cat $ Share Pt                  (Vs Year Change (Vs     Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg     Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars       Ago)        $ % Chg      Share      Chg     Current Units     Ago)      Year Ago) Unit Share  Chg
 595 Botanical Solutions Mosquito Guard 4 Oz         06-78438-01002         $8,429        ($4,660) (35.6%)       0.0%        (0.0)       1,016        (586)      (36.6%)      0.0%     (0.0)       $19,597            ($779)     (3.8%)        0.0%      (0.0)        2,369         (154)      (6.1%)      0.0%     (0.0)
 596 Aubrey Vegecell Hrbl Hydrating Cmplx Ogc 1 Oz   07-49985-00016         $8,401            $420     5.3%      0.0%        (0.0)         461          (24)      (4.9%)      0.0%     (0.0)       $38,265            ($887)     (2.3%)        0.0%      (0.0)        2,254         (216)      (8.7%)      0.0%     (0.0)
 597 Ca Baby Vit E Aloe Ogc 4.5 Oz                   07-92692-33453         $8,383          $2,591   44.7%       0.0%          0.0         882          261        41.9%      0.0%       0.0       $31,444              $855       2.8%        0.0%      (0.0)        3,349             83       2.6%      0.0%     (0.0)
 598 Ecco Bella Lmn Verbena Bdy Bdy Ltn Ogc 8.5 Oz   00-36923-00130         $8,377            $759   10.0%       0.0%        (0.0)         580            46         8.6%     0.0%       0.0       $35,998          ($9,047)    (20.1%)        0.0%      (0.0)        2,478         (834)     (25.2%)      0.0%     (0.0)
 599 Kmf Moisturzr Aha Aloe Oil Free Vanilla 16 Oz   00-28367-82906         $8,365        ($4,056) (32.7%)       0.0%        (0.0)         879        (446)      (33.7%)      0.0%     (0.0)       $48,499          ($7,608)    (13.6%)        0.1%      (0.0)        5,204         (795)     (13.3%)      0.0%     (0.0)
 600 Ultra Bot Alpha Lipoic Moisturizer              06-51706-00143         $8,363        ($1,768) (17.5%)       0.0%        (0.0)         301          (68)     (18.5%)      0.0%     (0.0)       $47,394            ($204)     (0.4%)        0.1%      (0.0)        1,722            (7)     (0.4%)      0.0%     (0.0)
 601 Camocare Facial Therapy 1 Oz                    00-20065-40006         $8,334          ($781)   (8.6%)      0.0%        (0.0)         621          (46)      (7.0%)      0.0%     (0.0)       $45,156          ($7,419)    (14.1%)        0.1%      (0.0)        3,310         (744)     (18.4%)      0.0%     (0.0)
 602 Burts Bees Grpfrt Mist 4 Oz                     07-92850-11199         $8,331          ($425)   (4.9%)      0.0%        (0.0)       1,052          (18)      (1.7%)      0.0%     (0.0)       $34,167          ($2,459)     (6.7%)        0.0%      (0.0)        3,978         (566)     (12.5%)      0.0%     (0.0)
 603 Burts Bees Coffee Tnt Lip Shimmer 0.098 Oz      07-92850-37699         $8,307        ($3,567) (30.0%)       0.0%        (0.0)       2,409      (1,319)      (35.4%)      0.1%     (0.1)       $41,804        ($77,721)     (65.0%)        0.0%      (0.1)       12,306      (26,091)     (68.0%)      0.1%     (0.3)
 604 Nat Gate Org Adv Be Solective Spf 30 Ogc 3 Oz   00-78347-30008         $8,304          $8,171 6148.4%       0.0%          0.0         731          722     8143.7%       0.0%       0.0       $19,063          $18,930    #######         0.0%        0.0        1,789         1,780   20080.7%       0.0%       0.0
 605 Earth Sc Herbal Tonic Mist 9 Oz                 00-54986-00149         $8,281          $2,398   40.8%       0.0%          0.0       1,077          342        46.6%      0.0%       0.0       $27,392            $4,574      20.0%        0.0%        0.0        3,475           523       17.7%      0.0%       0.0
 606 Giovanni Hyd Bdy Ltn Lvnd Van Snow Ogc 8.5 Oz   07-16237-18067         $8,233          ($673)   (7.6%)      0.0%        (0.0)         887        (127)      (12.5%)      0.0%     (0.0)       $56,796          $34,863     159.0%         0.1%        0.0        6,954         4,181     150.7%       0.1%       0.0
 607 Borlind Ll Cleansing Milk Ogc 5 Oz              07-28315-00658         $8,227          $1,428   21.0%       0.0%          0.0         235            37       18.7%      0.0%       0.0       $39,358            $6,245      18.9%        0.0%        0.0        1,103             91       9.0%      0.0%       0.0
 608 Kiss My Face Foot Scrub Ogc 4 Oz                00-28367-83562         $8,216          $8,216        na     0.0%          0.0       1,029        1,029             na    0.0%       0.0       $11,503          $11,503           na       0.0%        0.0        1,428         1,428           na     0.0%       0.0
 609 Nutribiotic Body Creme 8 Oz                     07-28177-01092         $8,212            $421     5.4%      0.0%        (0.0)         479          (27)      (5.4%)      0.0%     (0.0)       $36,166            $1,259       3.6%        0.0%      (0.0)        2,118           (26)     (1.2%)      0.0%     (0.0)
 610 Mychelle Apple Mist 2.1 Oz                      08-17291-00106         $8,199          $8,199        na     0.0%          0.0         585          585             na    0.0%       0.0         $9,620           $9,620          na       0.0%        0.0          692           692           na     0.0%       0.0
 611 Ca Baby Moist Creme Ogc 4 Oz                    07-92692-00003         $8,170          $3,674   81.7%       0.0%          0.0         631          284        81.9%      0.0%       0.0       $34,252            $3,664      12.0%        0.0%        0.0        2,669           297       12.5%      0.0%       0.0
 612 Rac Perry Scrub Sea Kelp Herb 2.5 Oz            00-21633-00200         $8,167          $1,283   18.6%       0.0%          0.0         626          (71)     (10.3%)      0.0%     (0.0)       $33,192            $3,924      13.4%        0.0%        0.0        2,694         (229)      (7.8%)      0.0%     (0.0)
 613 Zia Pumpkin Exfoliating Mask Ogc 1.2 Oz         07-58024-00700         $8,163             ($5)  (0.1%)       0.0%       (0.0)         358          (14)       (3.8%)     0.0%     (0.0)       $31,621          ($5,441)    (14.7%)        0.0%      (0.0)        1,384         (238)     (14.7%)      0.0%     (0.0)
 614 Organix Outdoor Herbal Spray 4 Oz               06-66183-00034         $8,162            $641     8.5%      0.0%        (0.0)       1,046          (62)      (5.6%)      0.0%     (0.0)       $17,952            $2,469      15.9%        0.0%        0.0        2,438             73       3.1%      0.0%     (0.0)
 615 Kmf Sunblck Oat Spf18 4 Oz                      00-28367-82956         $8,130        ($1,230) (13.1%)       0.0%        (0.0)       1,050        (115)       (9.9%)      0.0%     (0.0)       $24,546          ($5,966)    (19.6%)        0.0%      (0.0)        3,794         (223)      (5.6%)      0.0%     (0.0)
 616 Bwc Oil-free Facial Moistrzer Ogc 2 Oz          00-00056-45419         $8,112            $542     7.2%      0.0%        (0.0)         581            37         6.8%     0.0%       0.0       $42,823            $3,619       9.2%        0.0%      (0.0)        3,071             76       2.5%      0.0%     (0.0)
 617 Mychelle Treatment Lip Plumping .5 Oz           08-17291-00083         $8,089          ($883)   (9.8%)      0.0%        (0.0)         341          (64)     (15.8%)      0.0%     (0.0)       $44,437            $2,368       5.6%        0.1%      (0.0)        1,946           103        5.6%      0.0%       0.0
 618 Earth Sc Skin Peel Papaya 4 Oz                  00-54986-00194         $8,077          $1,354   20.1%       0.0%          0.0         629          182        40.6%      0.0%       0.0       $33,760              $577       1.7%        0.0%      (0.0)        2,453           122        5.2%      0.0%       0.0
 619 Pangea Facial Crm Mandrn/roses Og 2 Oz          08-37063-00526         $8,063          $6,853 565.9%        0.0%          0.0         326          270      476.7%       0.0%       0.0       $34,988          $31,576     925.7%         0.0%        0.0        1,608         1,451     922.6%       0.0%       0.0
 620 Rac Perry Cream Ginseng Collag 2 Oz             00-21633-00240         $8,054             $73     0.9%      0.0%        (0.0)         368        (164)      (30.8%)      0.0%     (0.0)       $39,697              $981       2.5%        0.0%      (0.0)        1,959         (639)     (24.6%)      0.0%     (0.0)
 621 Nutribiotic Foot Powder 4 Oz                    07-28177-01060         $8,038            $215     2.7%      0.0%        (0.0)       1,794          (50)      (2.7%)      0.1%     (0.0)       $28,914            $1,077       3.9%        0.0%      (0.0)        6,597         (287)      (4.2%)      0.1%     (0.0)
 622 Dr Brnr Sun Dg Lip Balm Orng Gnr Ogc 0.15 Oz    00-18787-92001         $8,023        ($3,401) (29.8%)       0.0%        (0.0)       3,791      (1,759)      (31.7%)      0.2%     (0.1)       $64,228          ($4,588)     (6.7%)        0.1%      (0.0)       31,405       (4,288)     (12.0%)      0.3%     (0.1)
 623 Devita Revitlze Eye Lift Creme .5 Oz            06-82941-12348         $7,962          ($438)   (5.2%)      0.0%        (0.0)         537          (79)     (12.9%)      0.0%     (0.0)       $34,071          ($2,836)     (7.7%)        0.0%      (0.0)        2,353         (646)     (21.5%)      0.0%     (0.0)
 624 Earth Sc Moist Almond Aloe 5 Oz                 00-54986-00034         $7,937          ($609)   (7.1%)      0.0%        (0.0)       1,127        (115)       (9.3%)      0.0%     (0.0)       $38,597          ($7,740)    (16.7%)        0.0%      (0.0)        5,263       (1,283)     (19.6%)      0.1%     (0.0)
 625 Better Botanicals Toning Mist Rose Tulsi 4 Oz   06-15731-01131         $7,914        ($3,263) (29.2%)       0.0%        (0.0)         604        (376)      (38.4%)      0.0%     (0.0)       $43,010          ($3,297)     (7.1%)        0.0%      (0.0)        3,459         (430)     (11.1%)      0.0%     (0.0)
 626 Nonie Skin Cleanser-aha 14 Oz                   06-50776-60002         $7,909          ($879) (10.0%)       0.0%        (0.0)         461          (65)     (12.3%)      0.0%     (0.0)       $34,336          ($7,685)    (18.3%)        0.0%      (0.0)        2,035         (880)     (30.2%)      0.0%     (0.0)
 627 Rac Perry Cream Hi Potency E 2 Oz               00-21633-00230         $7,902        ($1,065) (11.9%)       0.0%        (0.0)         378        (193)      (33.8%)      0.0%     (0.0)       $43,375          ($2,007)     (4.4%)        0.0%      (0.0)        2,264         (607)     (21.1%)      0.0%     (0.0)
 628 A Cacia Mass Crm Lavendr 4 Oz                   00-51381-88542         $7,901            $792   11.1%       0.0%        (0.0)       1,092          208        23.6%      0.0%       0.0       $31,931          ($6,919)    (17.8%)        0.0%      (0.0)        3,946         (616)     (13.5%)      0.0%     (0.0)
 629 Botanical Solutions Tick Guard 4 Oz             06-78438-01001         $7,786        ($1,914) (19.7%)       0.0%        (0.0)         937        (236)      (20.1%)      0.0%     (0.0)       $26,037            $5,728      28.2%        0.0%        0.0        3,134           671       27.3%      0.0%       0.0
 630 Devita Aloe Moisture Cleanser 6 Oz              06-82941-12341         $7,762          ($255)   (3.2%)      0.0%        (0.0)         431          (11)      (2.4%)      0.0%     (0.0)       $32,352            $4,326      15.4%        0.0%        0.0        1,846           294       18.9%      0.0%       0.0
 631 Borlind Blossom Dew Gel Ogc 5 Oz                07-28315-00659         $7,717            $907   13.3%       0.0%          0.0         217            41       23.0%      0.0%       0.0       $35,131            $2,726       8.4%        0.0%      (0.0)          886             37       4.3%      0.0%       0.0
 632 Aubrey Maint For Young Skin Ogc 2 Oz            07-49985-02022         $7,715        ($1,777) (18.7%)       0.0%        (0.0)         587        (105)      (15.2%)      0.0%     (0.0)       $37,757          ($3,101)     (7.6%)        0.0%      (0.0)        2,910         (266)      (8.4%)      0.0%     (0.0)
 633 Nat Gate Org Grapefrt/gngr Bdy Lotn Ogc 12 Oz   00-78347-76537         $7,697        ($1,286) (14.3%)       0.0%        (0.0)         919        (262)      (22.2%)      0.0%     (0.0)       $29,694        ($16,318)     (35.5%)        0.0%      (0.0)        3,513       (2,016)     (36.5%)      0.0%     (0.0)
 634 Bwc Aha Facial Cleanser Ogc 8.5 Oz              00-00056-45402         $7,681            $197     2.6%      0.0%        (0.0)         918           (1)      (0.2%)      0.0%     (0.0)       $36,604            $7,013      23.7%        0.0%        0.0        4,342           499       13.0%      0.0%       0.0
 635 Nonie Aha Brilliant Moist 4 Oz                  06-50776-35002         $7,667        ($2,184) (22.2%)       0.0%        (0.0)         272          (77)     (22.1%)      0.0%     (0.0)       $35,403        ($14,350)     (28.8%)        0.0%      (0.0)        1,260         (668)     (34.6%)      0.0%     (0.0)
 636 Aubrey Sunshade Ultra Tan Crm Spf12 Ogc 4 Oz    07-49985-04253         $7,666          ($395)   (4.9%)      0.0%        (0.0)         995          (81)      (7.5%)      0.0%     (0.0)       $23,483            $7,678      48.6%        0.0%        0.0        3,171         1,039       48.8%      0.0%       0.0
 637 Kmf Org Moisturizer C S The Day Ogc 11 Oz       00-28367-83233         $7,629            $103     1.4%      0.0%        (0.0)         870            19         2.3%     0.0%     (0.0)       $32,388            $2,624       8.8%        0.0%      (0.0)        3,612           122        3.5%      0.0%     (0.0)
 638 Burnout Sunscreen Spf 32 4 Oz                   06-51936-30000         $7,623          $3,556   87.4%       0.0%          0.0         732          445      154.8%       0.0%       0.0       $16,544            $7,568      84.3%        0.0%        0.0        1,409           762     117.8%       0.0%       0.0
 639 Alaffia Shea Butter Lotion Tangerine Ft 8 Oz    01-87132-00026         $7,609          $2,861   60.2%       0.0%          0.0         789          301        61.8%      0.0%       0.0       $30,944          $22,574     269.7%         0.0%        0.0        3,170         2,339     281.6%       0.0%       0.0
 641 Desert Ess Org Body Ltn Spicy Citrs Ogc 8 Oz    07-18334-33742         $7,608          ($210)   (2.7%)      0.0%        (0.0)         975        (194)      (16.6%)      0.0%     (0.0)       $36,883          $23,279     171.1%         0.0%        0.0        4,968         3,003     152.9%       0.0%       0.0
 640 Weleda Shaving Cream 2.5 Oz                     40-01638-09880         $7,608          $2,960   63.7%       0.0%          0.0         807          310        62.3%      0.0%       0.0       $26,208          $10,804       70.1%        0.0%        0.0        2,811         1,126       66.8%      0.0%       0.0
 642 Jason Ester-c Citrus Scrub 4 Oz                 00-78522-06028         $7,605            $581     8.3%       0.0%       (0.0)       1,199            20         1.7%     0.1%     (0.0)       $30,921            $3,103      11.2%        0.0%        0.0        5,043           422        9.1%      0.0%       0.0
 643 Aubrey Nat Herbl Facial Clnser Ogc 4 Oz         07-49985-04026         $7,604        ($2,700) (26.2%)       0.0%        (0.0)         975        (342)      (26.0%)      0.0%     (0.0)       $30,639          ($5,752)    (15.8%)        0.0%      (0.0)        4,008       (1,085)     (21.3%)      0.0%     (0.0)
 644 Home Hlth Glow Lot Coconut 8 Oz                 03-18858-54024         $7,584          ($415)   (5.2%)      0.0%        (0.0)       1,169        (103)       (8.1%)      0.0%     (0.0)       $34,181          ($1,699)     (4.7%)        0.0%      (0.0)        5,351         (697)     (11.5%)      0.1%     (0.0)
 645 Badger Antibug Balm Ogc 2 Oz                    06-34084-02901         $7,569        ($1,693) (18.3%)       0.0%        (0.0)         972        (207)      (17.6%)      0.0%     (0.0)       $17,701          ($2,037)    (10.3%)        0.0%      (0.0)        2,312         (254)      (9.9%)      0.0%     (0.0)
 646 Kmf Org Shea Soy Facial Cleansng Bar Ogc 5 Oz   00-28367-83360         $7,560          $2,649   53.9%       0.0%          0.0         714          216        43.4%      0.0%       0.0       $28,699          $11,046       62.6%        0.0%        0.0        2,840         1,000       54.3%      0.0%       0.0
 647 Jason H & B Lotion Napca Ogc 8 Oz               00-78522-30173         $7,557          ($928) (10.9%)        0.0%       (0.0)       1,125        (150)      (11.7%)      0.0%     (0.0)       $41,997          ($6,943)    (14.2%)        0.0%      (0.0)        6,059       (1,168)     (16.2%)      0.1%     (0.0)
 648 Abra Lotion Skin Revive Dry 16 Oz               00-21204-16103         $7,548            $572     8.2%      0.0%        (0.0)         590            56       10.5%      0.0%       0.0       $36,927            $2,909       8.5%        0.0%      (0.0)        2,840           247        9.5%      0.0%       0.0
 649 Devita Optimal Rejuvenation 1 Oz                06-82941-32499         $7,544        ($1,147) (13.2%)       0.0%        (0.0)         224          (43)     (16.0%)      0.0%     (0.0)       $32,954              $541       1.7%        0.0%      (0.0)          978           (26)     (2.6%)      0.0%     (0.0)
 650 Camocare Gold Eye Lift Moist Crm .5 Oz          00-20065-40032         $7,537            $191     2.6%      0.0%        (0.0)         434            25         6.0%     0.0%       0.0       $31,645          ($7,893)    (20.0%)        0.0%      (0.0)        1,791         (491)     (21.5%)      0.0%     (0.0)
 651 A Cacia Body Crm Patchouli Swt Orng 8 Oz        00-51381-88255         $7,530          $6,082 420.1%        0.0%          0.0         709          551      350.4%       0.0%       0.0       $34,080          $32,632    #######         0.0%        0.0        3,601         3,444    2189.1%       0.0%       0.0
 652 Mayumi Squalaine Moist Oil 2.17 Oz              00-18014-15001         $7,506            $901   13.6%       0.0%          0.0         424            54       14.5%      0.0%       0.0       $36,381            $5,256      16.9%        0.0%        0.0        2,048           297       16.9%      0.0%       0.0
 653 All Terrain Sunblock Kidsport Spf 30 3 Oz       06-08503-03051         $7,477          $1,898   34.0%       0.0%          0.0         899          231        34.5%      0.0%       0.0       $15,316            $4,133      37.0%        0.0%        0.0        1,817           523       40.4%      0.0%       0.0
 654 Nat Gate Org Asnpr/rdtea Bdy Lotn Ogc 12oz      00-78347-76534         $7,469        ($1,826) (19.6%)       0.0%        (0.0)         864        (364)      (29.6%)      0.0%     (0.0)       $31,629        ($16,341)     (34.1%)        0.0%      (0.0)        3,676       (2,076)     (36.1%)      0.0%     (0.0)
 655 Borlind Facial Firming Gel Ogc                  07-28315-00633         $7,459        ($2,024) (21.3%)       0.0%        (0.0)         165          (52)     (24.1%)      0.0%     (0.0)       $35,153            $7,118      25.4%        0.0%        0.0          828           164       24.8%      0.0%       0.0
 656 Nonie Aha Brillnt Moisturizer 2 Oz              06-50776-20001         $7,458          ($170)   (2.2%)      0.0%        (0.0)         383          (23)      (5.7%)      0.0%     (0.0)       $31,309          ($4,252)    (12.0%)        0.0%      (0.0)        1,629         (432)     (21.0%)      0.0%     (0.0)
 657 Alaffia Vrgn Cocnt Lotn Shea/lmg Ft 8 Oz        01-87132-00058         $7,451          $5,507 283.2%        0.0%          0.0         756          566      296.8%       0.0%       0.0       $24,505          $20,829     566.7%         0.0%        0.0        2,385         2,044     599.6%       0.0%       0.0
 658 Kmf Org Moisturizer Tighten Up Ogc 11 Oz        00-28367-83234         $7,384            $304     4.3%      0.0%        (0.0)         815            30         3.8%     0.0%     (0.0)       $31,986            $2,414       8.2%        0.0%      (0.0)        3,511           111        3.3%      0.0%     (0.0)
 659 Grateful Body 30 Plus Eye Cream 0.5 Oz          08-11466-00942         $7,372          $2,021   37.8%       0.0%          0.0         255            99       63.3%      0.0%       0.0       $29,242              $232       0.8%        0.0%      (0.0)          905           (69)     (7.0%)      0.0%     (0.0)
 660 Mychelle Revtlzng Nght Crm Trl Size .125 Oz     08-17291-00038         $7,332          $1,752   31.4%       0.0%          0.0       1,741          402        30.0%      0.1%       0.0       $32,601            $6,644      25.6%        0.0%        0.0        7,890         1,522       23.9%      0.1%       0.0
 661 Moom All Nat Hair Remov 12 Oz                   07-74049-99907         $7,320          $3,200   77.7%       0.0%          0.0         391          165        73.5%      0.0%       0.0       $22,900            $5,842      34.2%        0.0%        0.0        1,256           345       37.9%      0.0%       0.0
 662 Aubrey Sea Bkthrn Rjvntng Serum Ogc 0.36 Oz     07-49985-00764         $7,313            $837   12.9%       0.0%          0.0         460            46       11.1%      0.0%       0.0       $32,136            $4,300      15.4%        0.0%        0.0        2,080           289       16.2%      0.0%       0.0
 663 Camocare Facial Therpy Inten 1 Oz               00-20065-40014         $7,308          ($861) (10.5%)       0.0%        (0.0)         355          (30)      (7.7%)      0.0%     (0.0)       $36,742          ($9,023)    (19.7%)        0.0%      (0.0)        1,770         (464)     (20.8%)      0.0%     (0.0)
 664 Shikai Lotion Apr Rose 8 Oz                     00-81738-34301         $7,245            $412     6.0%      0.0%        (0.0)       1,166            18         1.6%     0.0%     (0.0)       $38,329          ($1,216)     (3.1%)        0.0%      (0.0)        6,321         (822)     (11.5%)      0.1%     (0.0)
 665 Phybiosis Rosehip Treatment 1 Oz                06-05879-98851         $7,238          $5,504 317.5%        0.0%          0.0         330          251      315.7%       0.0%       0.0       $26,547          $19,191     260.9%         0.0%        0.0        1,236           898     265.6%       0.0%       0.0
 666 Zia Ultimate Mask Age Defying Ogc 3 Oz          07-58024-00737         $7,229            $255     3.7%       0.0%       (0.0)         315            30       10.5%      0.0%       0.0       $35,629          ($9,493)    (21.0%)        0.0%      (0.0)        1,417         (303)     (17.6%)      0.0%     (0.0)
 667 Simply Divine Botanical Pack Your Bags 1 Oz     07-53004-28006         $7,211          $7,211        na     0.0%          0.0         193          193             na    0.0%       0.0       $20,453          $20,453           na       0.0%        0.0          551           551           na     0.0%       0.0
 668 Des Ess Age Revrsl Face Serum Ogc 1 Oz          07-18334-30051         $7,208        ($1,587) (18.0%)       0.0%        (0.0)         275          (73)     (21.0%)      0.0%     (0.0)       $39,635          ($9,477)    (19.3%)        0.0%      (0.0)        1,541         (403)     (20.7%)      0.0%     (0.0)
 669 Avalon Org Lavender Body Lotion Ogc 2 Oz        06-54749-35476         $7,183          $7,183        na      0.0%         0.0       3,715        3,715             na    0.2%       0.2       $22,660          $22,660           na       0.0%        0.0       11,949        11,949           na     0.1%       0.1




                     Source: Spins X - Whole Foods                                                                                                                                                                                                                              HCG Category Development Department
                                                                                                      Current 12 Weeks Ending 09-08-07                                                                                                                 Current 52 Weeks

                                                                                                                          Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                              Cat $                    Unit Chg     Unit %               Cat Unit
                                                                                      Dollar Chg             Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                    Cur Cat $ Share Pt                  (Vs Year Change (Vs      Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg     Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars       Ago)        $ % Chg       Share      Chg     Current Units     Ago)      Year Ago) Unit Share   Chg
 670 Kmf Nat Moist Shave Patchouli 4 Oz              00-28367-83121         $7,169          ($258)   (3.5%)      0.0%        (0.0)       1,851        (163)       (8.1%)      0.1%     (0.0)       $27,150            $1,447        5.6%        0.0%      (0.0)        7,139           279         4.1%      0.1%       0.0
 671 Applwd Acres Zero Zitz Emrgncy 4 Oz             00-09551-98404         $7,157        ($1,513) (17.5%)       0.0%        (0.0)         547        (157)      (22.4%)      0.0%     (0.0)       $31,732          ($7,260)    (18.6%)         0.0%      (0.0)        2,500         (576)     (18.7%)       0.0%     (0.0)
 672 Kmf Sunless Tan Instant 4 Oz                    00-28367-82963         $7,145        ($2,739) (27.7%)       0.0%        (0.0)         833        (282)      (25.3%)      0.0%     (0.0)       $25,765          ($4,321)    (14.4%)         0.0%      (0.0)        3,373         (163)      (4.6%)       0.0%     (0.0)
 673 Parissa Remover Hair Chamomile Bs 6 Oz          00-66427-91000         $7,130          ($842) (10.6%)       0.0%        (0.0)         684          (64)      (8.5%)      0.0%     (0.0)       $27,460            $1,896        7.4%        0.0%      (0.0)        2,566             59        2.4%      0.0%     (0.0)
 674 Aztec Ndian Healing Clay 32 Oz                  07-27616-17232         $7,122            $410     6.1%      0.0%        (0.0)         732            61         9.1%     0.0%       0.0       $28,771            $1,300        4.7%        0.0%      (0.0)        2,945           154         5.5%      0.0%       0.0
 675 Shikai Borag Skn Thrpy Fcl Mstrzr Spf 15 2 Oz   00-81738-40275         $7,118          $7,118        na     0.0%          0.0         498          498             na    0.0%       0.0       $20,195          $20,195            na       0.0%        0.0        1,542         1,542            na     0.0%       0.0
 676 Aubrey Sea Buckthorn Facial Toner Ogc 8 Oz      07-49985-08767         $7,109        ($1,629) (18.6%)       0.0%        (0.0)         771        (168)      (17.9%)      0.0%     (0.0)       $35,375          ($2,266)     (6.0%)         0.0%      (0.0)        3,859         (301)      (7.2%)       0.0%     (0.0)
 677 Des Ess Org Hand Repair Crm Pumpkin Ogc 4 Oz    07-18334-33771         $7,101          $7,101        na     0.0%          0.0         867          867             na    0.0%       0.0       $33,007          $33,007            na       0.0%        0.0        4,219         4,219            na     0.0%       0.0
 678 Bwc Maximum Moisture Cream Ogc 2 Oz             00-00056-45417         $7,098            $752   11.9%       0.0%          0.0         498            48       10.8%      0.0%       0.0       $36,164              $291        0.8%        0.0%      (0.0)        2,574           (50)     (1.9%)       0.0%     (0.0)
 679 Aubrey Grn Tea Clay Mask Ogc 4 Oz               07-49985-04120         $7,089            $104     1.5%      0.0%        (0.0)         790             3         0.4%     0.0%     (0.0)       $30,799          ($4,092)    (11.7%)         0.0%      (0.0)        3,428         (518)     (13.1%)       0.0%     (0.0)
 680 Lamas Cream C Ester Alpha Lipo 1 Oz             08-51477-00021         $7,084          ($308)   (4.2%)      0.0%        (0.0)         229          (11)      (4.6%)      0.0%     (0.0)       $32,748        ($14,943)     (31.3%)         0.0%      (0.0)        1,066         (518)     (32.7%)       0.0%     (0.0)
 681 Earths Best Diaper Relief Ointmnt Ogc 4 Oz      00-78522-00704         $7,075          ($510)   (6.7%)      0.0%        (0.0)         768          (60)      (7.2%)      0.0%     (0.0)       $33,138          ($4,758)    (12.6%)         0.0%      (0.0)        3,615         (622)     (14.7%)       0.0%     (0.0)
 682 Nonie Skin Tonic Aha 12 Oz                      06-50776-60001         $7,071          ($907) (11.4%)       0.0%        (0.0)         477          (67)     (12.4%)      0.0%     (0.0)       $31,971          ($3,163)     (9.0%)         0.0%      (0.0)        2,161         (329)     (13.2%)       0.0%     (0.0)
 683 Devita Morcn Rose Facial Toner Ogc 6 Oz         06-82941-12342         $7,064          $1,131   19.1%       0.0%          0.0         401            63       18.8%      0.0%       0.0       $28,851            $8,544      42.1%         0.0%        0.0        1,655           491       42.2%       0.0%       0.0
 684 Nanaks Coconut Lip Smooth 24 Ct 0.18 Oz         07-08949-22222         $7,045            $782   12.5%       0.0%          0.0       3,138          321        11.4%      0.1%       0.0       $35,818            $2,104        6.2%        0.0%      (0.0)       15,733           304         2.0%      0.2%     (0.0)
 686 Aubrey Grn Tea Facial Clnsg Ltn Ogc 8 Oz        07-49985-08119         $7,036            $473     7.2%      0.0%        (0.0)         459            28         6.4%     0.0%       0.0       $27,262            $4,490      19.7%         0.0%        0.0        1,805           272       17.7%       0.0%       0.0
 685 Des Ess Age Revrsl Eye Crm Ogc .50 Oz           07-18334-30052         $7,036          ($992) (12.4%)       0.0%        (0.0)         323          (59)     (15.4%)      0.0%     (0.0)       $34,071          ($9,229)    (21.3%)         0.0%      (0.0)        1,571         (463)     (22.8%)       0.0%     (0.0)
 687 Zia Ultimate Body Firming Trtm Ogc 7 Oz         07-58024-00765         $7,035        ($4,009) (36.3%)        0.0%       (0.0)         444        (212)      (32.3%)      0.0%     (0.0)       $32,630        ($21,009)     (39.2%)         0.0%      (0.0)        2,059       (1,253)     (37.8%)       0.0%     (0.0)
 688 Shikai Lotion Fr Vanilla 8 Oz                   00-81738-34304         $7,003          ($950) (11.9%)       0.0%        (0.0)       1,121        (195)      (14.8%)      0.0%     (0.0)       $38,565          ($2,296)     (5.6%)         0.0%      (0.0)        6,342         (831)     (11.6%)       0.1%     (0.0)
 689 Mychelle Del Sol Self Bronzer Ogc 2.3 Oz        08-17291-00052         $6,999          $6,902 7122.5%       0.0%          0.0         717          707     6688.8%       0.0%       0.0       $18,823          $18,726    #######          0.0%        0.0        1,929         1,919   18161.8%        0.0%       0.0
 690 Reviva Light Skin Peel 1.5 Oz                   00-87992-11115         $6,991            $576     9.0%      0.0%        (0.0)         441            25         6.1%     0.0%       0.0       $30,913              $533        1.8%        0.0%      (0.0)        1,956           (96)     (4.7%)       0.0%     (0.0)
 691 Lily Moisturizing Cream Ogc 2 Oz                07-06785-00112         $6,985          $2,127   43.8%       0.0%          0.0         317          119        60.3%      0.0%       0.0       $26,387          $12,417       88.9%         0.0%        0.0        1,158           587     102.9%        0.0%       0.0
 692 Nat Gate Sportblock Lotion Spf 15 4 Oz          00-78347-30025         $6,973        ($1,871) (21.2%)       0.0%        (0.0)       1,075        (262)      (19.6%)      0.0%     (0.0)       $23,311          ($5,170)    (18.2%)         0.0%      (0.0)        4,165         (338)      (7.5%)       0.0%     (0.0)
 693 Parissa Warm Wax Leg Face Body 4 Oz             00-66427-31000         $6,966          ($671)   (8.8%)      0.0%        (0.0)         666          (50)      (6.9%)      0.0%     (0.0)       $28,377            $3,623      14.6%         0.0%        0.0        2,664             43        1.6%      0.0%     (0.0)
 694 Moom Cold Wax 6 Oz                              07-74049-99992         $6,964          $1,874   36.8%       0.0%          0.0         558          149        36.4%      0.0%       0.0       $21,403          ($1,838)     (7.9%)         0.0%      (0.0)        1,733         (106)      (5.8%)       0.0%     (0.0)
 695 Jason Red Elements Exfoliating Scrub 4 Oz       00-78522-20001         $6,960          ($612)   (8.1%)       0.0%       (0.0)         516          (54)       (9.4%)     0.0%     (0.0)       $31,217            ($219)      (0.7%)        0.0%      (0.0)        2,318           (37)      (1.6%)      0.0%     (0.0)
 696 Nat Gate Org Adv Happy Glow Floral Ogc 6 Oz     00-78347-30010         $6,926          $5,214 304.7%        0.0%          0.0         613          471      330.6%       0.0%       0.0       $21,695          $19,984    #######          0.0%        0.0        1,949         1,806    1268.7%        0.0%       0.0
 697 Zia Herbal Moisture Gel Ogc 1.5 Oz              07-58024-00305         $6,900        ($2,969) (30.1%)        0.0%       (0.0)         305        (149)      (32.8%)      0.0%     (0.0)       $37,655          ($7,213)    (16.1%)         0.0%      (0.0)        1,698         (324)     (16.0%)       0.0%     (0.0)
 698 Dr Brnr Sun Dg Lip Balm Lmn Lme Ogc 0.15 Oz     00-18787-92003         $6,897        ($2,274) (24.8%)       0.0%        (0.0)       2,973      (1,506)      (33.6%)      0.1%     (0.1)       $60,183            $8,648      16.8%         0.1%        0.0       29,189         2,896       11.0%       0.3%       0.0
 699 Zia Brilliance Purifying Cleanser 6.7 Oz        07-58024-00254         $6,893          $5,520 402.2%         0.0%         0.0         258          201      355.4%       0.0%       0.0       $22,177          $20,805    1515.9%          0.0%        0.0          845           788    1393.5%        0.0%       0.0
 700 Abra Green Tea Lotion                           00-21204-16104         $6,871             $16     0.2%      0.0%        (0.0)         557            36         6.9%     0.0%       0.0       $31,882          ($3,531)    (10.0%)         0.0%      (0.0)        2,450         (251)      (9.3%)       0.0%     (0.0)
 702 Aubrey Saving Face Spf 8 Spry Ogc 4 Oz          07-49985-04257         $6,868          ($245)   (3.5%)      0.0%        (0.0)         924             1         0.1%     0.0%     (0.0)       $18,945            $2,393      14.5%         0.0%        0.0        2,542           380       17.6%       0.0%       0.0
 701 Mychelle Lve Yr Lps Blk Crnt Pmgrnt Ogc .5 Oz   08-17291-00081         $6,868            $195     2.9%      0.0%        (0.0)         597           (1)      (0.1%)      0.0%     (0.0)       $43,552            $6,740      18.3%         0.0%        0.0        3,863           546       16.5%       0.0%       0.0
 703 Bwc Fragrance Fr Hnd&bdy Ltn 16 Oz              00-00056-45440         $6,863          $1,943   39.5%       0.0%          0.0         798          181        29.3%      0.0%       0.0       $33,399          $16,397       96.4%         0.0%        0.0        3,863         1,618       72.1%       0.0%       0.0
 704 Kmf Moisturzr Crm All Night Face 4 Oz           00-28367-82759         $6,811          ($568)   (7.7%)      0.0%        (0.0)         734          (66)      (8.3%)      0.0%     (0.0)       $37,422          ($7,349)    (16.4%)         0.0%      (0.0)        4,010         (792)     (16.5%)       0.0%     (0.0)
 705 Parissa Hot Wax Face Brow 4 Oz                  00-66427-81000         $6,780            $234     3.6%      0.0%        (0.0)         865            23         2.7%     0.0%     (0.0)       $25,784            ($926)     (3.5%)         0.0%      (0.0)        3,277         (398)     (10.8%)       0.0%     (0.0)
 706 Jason 6-in-1 Aloe After Shave 8 Oz              00-78522-00190         $6,775        ($1,037) (13.3%)        0.0%       (0.0)       1,035        (201)      (16.3%)      0.0%     (0.0)       $32,223              $608        1.9%        0.0%      (0.0)        4,942           (46)      (0.9%)      0.0%     (0.0)
 707 Footherapy Foot Mineral Salts (3 Pk) 1 Oz Ea    00-79896-53900         $6,772          $1,021   17.8%       0.0%          0.0       2,003          315        18.7%      0.1%       0.0       $23,397            $1,418        6.5%        0.0%      (0.0)        6,846           341         5.2%      0.1%       0.0
 708 Derma E Peptides Plus Serum 2 Oz                00-30985-00725         $6,763          $1,145   20.4%       0.0%          0.0         198            46       30.4%      0.0%       0.0       $31,565          ($2,143)     (6.4%)         0.0%      (0.0)          880         (182)     (17.1%)       0.0%     (0.0)
 709 Derma E Retinol & Green Tea Crm 2 Oz            00-30985-02300         $6,749            $285     4.4%      0.0%        (0.0)         392            34         9.5%     0.0%       0.0       $36,826              $745        2.1%        0.0%      (0.0)        2,122             76        3.7%      0.0%     (0.0)
 710 Shikai Lotion H&b Lavender 8 Oz                 00-81738-34308         $6,735            $482     7.7%      0.0%        (0.0)       1,097            46         4.3%     0.0%     (0.0)       $37,679              $940        2.6%        0.0%      (0.0)        6,257         (477)      (7.1%)       0.1%     (0.0)
 711 Calif Baby Sunscrn Spf 18 Mstrzng Ogc 4.5 Oz    07-92692-00231         $6,726          $6,726        na     0.0%          0.0         478          478             na    0.0%       0.0       $10,673          $10,673            na       0.0%        0.0          792           792            na     0.0%       0.0
 712 Zia Actishield Shave Gel 5 Oz                   07-58024-00530         $6,722            $602     9.8%       0.0%       (0.0)         685            47         7.4%     0.0%       0.0       $29,709            $7,532      34.0%         0.0%        0.0        3,040           744       32.4%       0.0%       0.0
 713 All Terrain Lip Armor Spf 25 .15 Oz             06-08503-04115         $6,707          $1,425   27.0%       0.0%          0.0       2,991          727        32.1%      0.1%       0.0       $25,679            $3,167      14.1%         0.0%        0.0       12,357         2,443       24.6%       0.1%       0.0
 714 Zia Ult Toning Mist Normal/oily Ogc 4 Oz        07-58024-00733         $6,693        ($1,772) (20.9%)        0.0%       (0.0)         349        (115)      (24.8%)      0.0%     (0.0)       $31,110          ($6,354)    (17.0%)         0.0%      (0.0)        1,667         (333)     (16.6%)       0.0%     (0.0)
 716 Jason Natural Super-c Toner Ogc 6 Oz            00-78522-06038         $6,653          ($787) (10.6%)        0.0%       (0.0)         870        (145)      (14.3%)      0.0%     (0.0)       $30,842            $3,730      13.8%         0.0%        0.0        4,149           467       12.7%       0.0%       0.0
 715 Zia Aloe & Citrus Wash Ogc 2 Oz                 07-58024-00050         $6,653        ($1,527) (18.7%)        0.0%       (0.0)         987        (219)      (18.2%)      0.0%     (0.0)       $30,405          ($7,288)    (19.3%)         0.0%      (0.0)        4,518       (1,027)     (18.5%)       0.0%     (0.0)
 717 Jason Red Elements Hydrat Lot Clnsr 7.25 Oz     00-78522-20007         $6,633          $1,399   26.7%        0.0%         0.0         530          117        28.4%      0.0%       0.0       $28,099            $1,888        7.2%        0.0%      (0.0)        2,274           163         7.7%      0.0%       0.0
 718 Jason Red Elements Toner Calming 4.5 Oz         00-78522-20000         $6,632            $249     3.9%       0.0%       (0.0)         594            45         8.2%     0.0%       0.0       $26,985              $126        0.5%        0.0%      (0.0)        2,337             41        1.8%      0.0%     (0.0)
 719 Hemp Organics Kiss Lip Tint Ogc                 06-98861-00039         $6,618          ($460)   (6.5%)      0.0%        (0.0)       1,132           (3)      (0.3%)      0.0%     (0.0)       $31,981          ($5,739)    (15.2%)         0.0%      (0.0)        5,288       (1,031)     (16.3%)       0.1%     (0.0)
 720 Aubrey Org Aftrshve Nrth Woods Ogc 4 Oz         07-49985-04008         $6,614          $2,771   72.1%       0.0%          0.0         724          302        71.7%      0.0%       0.0       $26,998          $10,892       67.6%         0.0%        0.0        2,980         1,216       68.9%       0.0%       0.0
 721 Nat Gate Petal Frsh Moist Spf 15 2 Oz           00-78347-77807         $6,603          ($709)   (9.7%)      0.0%        (0.0)         785        (165)      (17.4%)      0.0%     (0.0)       $32,201            $8,732      37.2%         0.0%        0.0        4,017         1,135       39.4%       0.0%       0.0
 722 Collective Cleanse Milk Rosmry Sg Ogc 5 Oz      08-00704-01021         $6,600          $2,077   45.9%       0.0%          0.0         561            63       12.7%      0.0%       0.0       $26,320          $12,553       91.2%         0.0%        0.0        2,400           872       57.1%       0.0%       0.0
 723 Kmf Sport Lip Balm Spf30 Ogc .15 Oz             00-28367-83567         $6,594          $6,594        na     0.0%          0.0       2,200        2,200             na    0.1%       0.1       $13,158          $13,158            na       0.0%        0.0        4,681         4,681            na     0.0%       0.0
 724 Kmf Nat Moist Shave Key Lime 4 Oz               00-28367-82968         $6,590          ($921) (12.3%)       0.0%        (0.0)       1,710        (343)      (16.7%)      0.1%     (0.0)       $27,492            $1,841        7.2%        0.0%      (0.0)        7,348           339         4.8%      0.1%       0.0
 725 Mychelle Love Your Lips Peach Mint Ogc .5 Oz    08-17291-00082         $6,584        ($1,376) (17.3%)       0.0%        (0.0)         572        (143)      (20.0%)      0.0%     (0.0)       $33,485          ($3,943)    (10.5%)         0.0%      (0.0)        2,986         (399)     (11.8%)       0.0%     (0.0)
 726 Aubrey Blue Green Alg Fac Clnsng Ltn Ogc 8 Oz   07-49985-08808         $6,568            $413     6.7%      0.0%        (0.0)         439            19         4.6%     0.0%     (0.0)       $27,766            $1,662        6.4%        0.0%      (0.0)        1,873             82        4.6%      0.0%       0.0
 727 Zia Brilliance Mostr Infsng Crm Clnsr 6.7 Oz    07-58024-00253         $6,563          $4,680 248.4%         0.0%         0.0         245          170      228.7%       0.0%       0.0       $25,788          $23,904    1268.9%          0.0%        0.0          989           915    1229.3%        0.0%       0.0
 728 Aubrey Sparkling Water Mist Ogc 4 Oz            07-49985-04047         $6,551          ($654)   (9.1%)      0.0%        (0.0)         886        (111)      (11.1%)      0.0%     (0.0)       $28,969          ($3,303)    (10.2%)         0.0%      (0.0)        3,964         (554)     (12.3%)       0.0%     (0.0)
 729 Reviva Peptides Anti Wrnkle Crm 2 Oz            00-87992-11408         $6,532           ($59)   (0.9%)      0.0%        (0.0)         170           (1)      (0.7%)      0.0%     (0.0)       $33,734              $107        0.3%        0.0%      (0.0)          887            (4)     (0.5%)       0.0%     (0.0)
 730 Dr Hauschka Mask Moisturizing Ogc 1 Oz          40-20829-53029         $6,517          $1,479   29.4%       0.0%          0.0         142            34       30.9%      0.0%       0.0       $45,103          $13,979       44.9%         0.1%        0.0        1,034           174       20.3%       0.0%       0.0
 731 Jason C Light Skin Tone Bal 1 Oz                00-78522-50135         $6,471            $611   10.4%        0.0%       (0.0)         348            24         7.3%     0.0%       0.0       $29,443            ($566)      (1.9%)        0.0%      (0.0)        1,634           (56)      (3.3%)      0.0%     (0.0)
 732 Aloe Life Face & Body Lotion Ogc 16 Oz          07-95922-36378         $6,458          $1,449   28.9%       0.0%          0.0         370            72       24.3%      0.0%       0.0       $30,553            $6,921      29.3%         0.0%        0.0        1,765           321       22.2%       0.0%       0.0
 733 Alaffia Cocoa Butter Intensive Lotion Ft        01-87132-00061         $6,416          $4,047 170.9%        0.0%          0.0         612          390      175.3%       0.0%       0.0       $24,675          $21,273     625.4%          0.0%        0.0        2,358         2,040     641.9%        0.0%       0.0
 734 Jason Facial Creme Cocoa Buttr 4 Oz             00-78522-05052         $6,407          ($967) (13.1%)        0.0%       (0.0)       1,061        (276)      (20.6%)      0.0%     (0.0)       $34,779          ($4,966)    (12.5%)         0.0%      (0.0)        6,202       (1,005)     (13.9%)       0.1%     (0.0)
 735 Zia Fresh Cleansing Gel Ogc 2 Oz                07-58024-00052         $6,402        ($3,494) (35.3%)        0.0%       (0.0)       1,352        (718)      (34.7%)      0.1%     (0.0)       $37,408          ($8,444)    (18.4%)         0.0%      (0.0)        7,866       (1,730)     (18.0%)       0.1%     (0.0)
 736 Bwc Facial Cleansing Milk Ogc 8.5 Oz            00-00056-45404         $6,388            $847   15.3%       0.0%          0.0         675            91       15.6%      0.0%       0.0       $29,794              $791        2.7%        0.0%      (0.0)        3,160             40        1.3%      0.0%     (0.0)
 737 Dr Hauschka Sunscreen 15 Spf Ogc 3.4 Oz         40-20829-58419         $6,382          ($544)   (7.9%)      0.0%        (0.0)         330          (42)     (11.3%)      0.0%     (0.0)       $21,237            $1,792        9.2%        0.0%      (0.0)        1,111           (26)     (2.3%)       0.0%     (0.0)
 738 Youthful Essntls Hyaluronic Gel 1 Oz            00-07053-20672         $6,360            $253     4.1%      0.0%        (0.0)         225            24       11.7%      0.0%       0.0       $29,300            $3,669      14.3%         0.0%        0.0          996           107       12.0%       0.0%       0.0
 739 Ecolips Medicinal Lip Balm Ogc .15 Oz           08-59623-00040         $6,322          $1,259   24.9%       0.0%          0.0       1,353          185        15.8%      0.1%       0.0       $35,609          $11,478       47.6%         0.0%        0.0        7,968         2,313       40.9%       0.1%       0.0
 740 Hugo Lotion Vanilla Swt Orange 12 Oz            08-79779-00029         $6,307          $5,408 601.7%        0.0%          0.0         508          433      577.1%       0.0%       0.0       $12,050          $11,151    #######          0.0%        0.0        1,003           928    1238.0%        0.0%       0.0
 741 Mychelle Peel Fruit Fiesta Trial .125 Oz        08-17291-00046         $6,298          $2,076   49.2%       0.0%          0.0       1,939          576        42.3%      0.1%       0.0       $24,578            $6,231      34.0%         0.0%        0.0        7,954         1,887       31.1%       0.1%       0.0
 742 Better Bot Body Blend Lotion 8 Oz               06-15731-03021         $6,287        ($5,459) (46.5%)       0.0%        (0.0)         414        (412)      (49.9%)      0.0%     (0.0)       $43,298        ($15,901)     (26.9%)         0.0%      (0.0)        3,101       (1,123)     (26.6%)       0.0%     (0.0)
 743 Zia Fresh Papaya Enz Peel Ogc .25 Oz            07-58024-00049         $6,282        ($3,238) (34.0%)        0.0%       (0.0)       1,332        (683)      (33.9%)      0.1%     (0.0)       $39,273          ($9,582)    (19.6%)         0.0%      (0.0)        8,231       (2,449)     (22.9%)       0.1%     (0.0)
 744 Giovanni Hyd Bdy Ltn Bamboo Birch Ogc 8.5 Oz    07-16237-18082         $6,249          $6,249        na     0.0%          0.0         687          687             na    0.0%       0.0       $22,925          $22,925            na       0.0%        0.0        2,685         2,685            na     0.0%       0.0




                    Source: Spins X - Whole Foods                                                                                                                                                                                                                                HCG Category Development Department
                                                                                                      Current 12 Weeks Ending 09-08-07                                                                                                                 Current 52 Weeks

                                                                                                                          Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                              Cat $                    Unit Chg     Unit %               Cat Unit
                                                                                      Dollar Chg             Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                    Cur Cat $ Share Pt                  (Vs Year Change (Vs      Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg     Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars       Ago)        $ % Chg       Share      Chg     Current Units     Ago)      Year Ago) Unit Share   Chg
 745 Clw Scrub Honey Rose Ogc 5 Oz                   08-00704-01023         $6,248          ($468)   (7.0%)      0.0%        (0.0)         526        (135)      (20.4%)      0.0%     (0.0)       $25,556            $2,907      12.8%         0.0%        0.0        2,343             63        2.8%      0.0%     (0.0)
 746 Alaffia Neem Shea Therapeutic Lotion Ft 8 Oz    01-87132-00060         $6,238          $2,059   49.3%       0.0%          0.0         576          161        38.6%      0.0%       0.0       $25,408          $20,140     382.3%          0.0%        0.0        2,391         1,873     361.9%        0.0%       0.0
 747 Des Ess Org Foot Repair Crm Pistachio Ogc 3.5   07-18334-33770         $6,232          $6,232        na     0.0%          0.0         777          777            na     0.0%       0.0       $24,811          $24,811            na       0.0%        0.0        3,253         3,253            na     0.0%       0.0
 748 All Terrain Aqua Sport Spf 15 3 Oz              06-08503-02315         $6,213        ($3,415) (35.5%)       0.0%        (0.0)         825        (480)      (36.8%)      0.0%     (0.0)       $17,061          ($7,318)    (30.0%)         0.0%      (0.0)        2,435         (768)     (24.0%)       0.0%     (0.0)
 749 Jason H & B Wild Yam Thrpy Ogc 8 Oz             00-78522-30210         $6,201            $784   14.5%        0.0%         0.0         855          132        18.3%      0.0%       0.0       $25,629            ($712)      (2.7%)        0.0%      (0.0)        3,323           (81)      (2.4%)      0.0%     (0.0)
 750 Derma E Ginseng Ester-C Frming Crm 4 Oz         00-30985-00430         $6,197            $341     5.8%      0.0%        (0.0)         671           29         4.5%      0.0%     (0.0)       $28,891            $2,511        9.5%        0.0%      (0.0)        3,139           132         4.4%      0.0%       0.0
 751 Better Botanicals Cleansing Milk 3.5 Oz         06-15731-01121         $6,176        ($3,094) (33.4%)       0.0%        (0.0)         484        (312)      (39.2%)      0.0%     (0.0)       $41,379              $436        1.1%        0.0%      (0.0)        3,318         (118)      (3.4%)       0.0%     (0.0)
 752 Alaffia Baobab Shea Renw Crm Ft 2.3 Oz          01-87132-00063         $6,175          $2,472   66.7%       0.0%          0.0         428          172        67.0%      0.0%       0.0       $31,587          $26,144     480.4%          0.0%        0.0        2,208         1,838     495.8%        0.0%       0.0
 753 Aubrey Calal Calam/aloe Lotion Ogc 4 Oz         07-49985-04050         $6,153            $548     9.8%      0.0%        (0.0)         738           63         9.3%      0.0%       0.0       $15,870            $2,580      19.4%         0.0%        0.0        1,936           297       18.1%       0.0%       0.0
 754 Zia Seaweed Lift Serum Ogc .5 Oz                07-58024-00315         $6,145        ($5,230) (46.0%)        0.0%       (0.0)         188        (159)      (45.9%)      0.0%     (0.0)       $35,902        ($17,745)     (33.1%)         0.0%      (0.0)        1,095         (491)     (30.9%)       0.0%     (0.0)
 755 Zia Age-defying Solar Care 1.8 Oz               07-58024-81511         $6,119          $6,119        na      0.0%         0.0         392          392            na     0.0%       0.0       $16,507          $16,507            na       0.0%        0.0        1,035         1,035            na     0.0%       0.0
 757 Nat Gate Sunblock Lotion Spf 15 4 Oz            00-78347-30003         $6,109        ($3,563) (36.8%)       0.0%        (0.0)         982        (449)      (31.4%)      0.0%     (0.0)       $20,564          ($9,696)    (32.0%)         0.0%      (0.0)        3,804         (973)     (20.4%)       0.0%     (0.0)
 756 Zia Brilliance Firmng Serum .5 Oz               07-58024-00246         $6,109          $3,731 156.9%         0.0%         0.0         144           84      140.0%       0.0%       0.0       $30,024          $27,646    1162.5%          0.0%        0.0          715           655    1089.0%        0.0%       0.0
 758 Zia Natural Microdermabrasion Scrub 2.5 Oz      07-58024-00403         $6,064          $5,754 1858.0%        0.0%         0.0         156          148     1687.0%       0.0%       0.0       $21,198          $20,888    6744.7%          0.0%        0.0          562           553    6323.4%        0.0%       0.0
 759 Rachel Perry Toner Violet Rose 8 Oz             00-21633-00010         $6,041          ($109)   (1.8%)      0.0%        (0.0)         463        (133)      (22.3%)      0.0%     (0.0)       $24,696              $689        2.9%        0.0%      (0.0)        1,959         (379)     (16.2%)       0.0%     (0.0)
 760 Burts Bees Mist Cucumber Chamoml 4 Oz           07-92850-13499         $6,032        ($2,401) (28.5%)       0.0%        (0.0)         733        (235)      (24.3%)      0.0%     (0.0)       $31,826            $5,640      21.5%         0.0%        0.0        3,636           586       19.2%       0.0%       0.0
 761 Pangea Facial Fennl Rsmry Crm Og 2 Oz           08-37063-00525         $6,024          $4,735 367.3%        0.0%          0.0         241          175      265.1%       0.0%       0.0       $17,603          $15,695     822.6%          0.0%        0.0          785           689     718.3%        0.0%       0.0
 762 Phybiosis Rose Vetiver Moistrizr 2 Oz           06-05879-98837         $6,014          $3,293 121.0%        0.0%          0.0         181          103      132.7%       0.0%       0.0       $24,083          $16,170     204.3%          0.0%        0.0          745           515     223.5%        0.0%       0.0
 764 Aubrey Sea Buckthorn Lotion Ogc 8 Oz            07-49985-08761         $5,986        ($1,023) (14.6%)       0.0%        (0.0)         461         (81)      (15.0%)      0.0%     (0.0)       $32,917          ($3,728)    (10.2%)         0.0%      (0.0)        2,563         (351)     (12.0%)       0.0%     (0.0)
 763 Zia Fresh Clean Gel W Sea Algae Ogc 8.3 Oz      07-58024-00161         $5,986          $5,986        na      0.0%         0.0         368          368            na     0.0%       0.0         $5,986           $5,986           na       0.0%        0.0          368           368            na     0.0%       0.0
 765 Aubrey Nat Baby Body Lotion Ogc 8 Oz            07-49985-08103         $5,964          ($670) (10.1%)       0.0%        (0.0)         638         (83)      (11.5%)      0.0%     (0.0)       $29,240          ($1,052)     (3.5%)         0.0%      (0.0)        3,150         (205)      (6.1%)       0.0%     (0.0)
 766 Mode Shea Btr Vanila Lot 8 Oz                   07-87038-00760         $5,958          ($539)   (8.3%)      0.0%        (0.0)         385         (35)       (8.4%)      0.0%     (0.0)       $33,648          ($4,484)    (11.8%)         0.0%      (0.0)        2,231         (315)     (12.4%)       0.0%     (0.0)
 767 Avalon Org Baby A D E Ointment Ogc 3.5 Oz       06-54749-37108         $5,951        ($1,631) (21.5%)        0.0%       (0.0)         730        (146)      (16.7%)      0.0%     (0.0)       $30,052          $21,179     238.7%          0.0%        0.0        3,276         2,234     214.3%        0.0%       0.0
 768 Collective Well Btr Ft Cardmn Mnt Ogc 3.5 Oz    08-00704-02032         $5,941          $1,169   24.5%       0.0%          0.0         569           27         5.1%      0.0%     (0.0)       $24,305            $2,085        9.4%        0.0%      (0.0)        2,551         (138)      (5.1%)       0.0%     (0.0)
 769 Hemp Organics Berry Lip Tint Ogc                06-98861-00046         $5,939            $474     8.7%      0.0%        (0.0)         982           89        10.0%      0.0%       0.0       $26,399              $159        0.6%        0.0%      (0.0)        4,310           (82)     (1.9%)       0.0%     (0.0)
 770 Nat Gate Org Cleansr In The Begin Ogc 3.8 Oz    00-78347-75056         $5,927            $298     5.3%      0.0%        (0.0)         448          125        39.0%      0.0%       0.0       $23,851          $14,345     150.9%          0.0%        0.0        1,434           877     157.6%        0.0%       0.0
 771 Kmf Tinted Moistrzr Spf8 Beach 1.4 Oz           00-28367-83525         $5,922          $5,672 2267.8%       0.0%          0.0         641          614     2270.0%       0.0%       0.0       $26,363          $26,113    #######          0.0%        0.0        2,851         2,824   10442.3%        0.0%       0.0
 772 Homs Lotion Bite Blocker 4 Oz                   08-55689-00001         $5,905          ($810) (12.1%)       0.0%        (0.0)         837         (41)       (4.7%)      0.0%     (0.0)       $10,876          ($2,285)    (17.4%)         0.0%      (0.0)        1,483         (206)     (12.2%)       0.0%     (0.0)
 773 Better Botanicals Coriander Cleanser 3.5 Oz     06-15731-01124         $5,893        ($1,897) (24.3%)       0.0%        (0.0)         469        (201)      (30.0%)      0.0%     (0.0)       $28,793          ($1,421)     (4.7%)         0.0%      (0.0)        2,330         (202)      (8.0%)       0.0%     (0.0)
 774 Kmf Moisturzr Chinese Botanical 4 Oz            00-28367-83115         $5,839           ($78)   (1.3%)      0.0%        (0.0)       1,527           (6)      (0.4%)      0.1%     (0.0)       $34,354            $4,834      16.4%         0.0%        0.0        9,190         1,347       17.2%       0.1%       0.0
 775 Reviva Eye Complex Firming Cream .75 Oz         00-87992-11204         $5,833            $396     7.3%      0.0%        (0.0)         583           34         6.3%      0.0%       0.0       $26,729          ($2,864)     (9.7%)         0.0%      (0.0)        2,665         (329)     (11.0%)       0.0%     (0.0)
 776 Zia Shave Cream Hydrshld Men 5 Oz               07-58024-00520         $5,827          ($952) (14.0%)        0.0%       (0.0)         583        (123)      (17.4%)      0.0%     (0.0)       $24,815              $673        2.8%        0.0%      (0.0)        2,522              3        0.1%      0.0%     (0.0)
 777 Collective Well Al/chm Bdy Btr Ogc 8.5 Oz       08-00704-02002         $5,819            $520     9.8%      0.0%        (0.0)         543         (30)       (5.2%)      0.0%     (0.0)       $25,539            ($487)     (1.9%)         0.0%      (0.0)        2,518         (445)     (15.0%)       0.0%     (0.0)
 778 Source Nat Skin Eternal Cream 4 Oz              00-21078-01636         $5,814          $2,029   53.6%       0.0%          0.0         177           71        66.9%      0.0%       0.0       $18,051          ($5,676)    (23.9%)         0.0%      (0.0)          528         (189)     (26.3%)       0.0%     (0.0)
 779 Aubrey Org Fcl Scrb Nrth Wds Mens Ogc 6 Oz      07-49985-04005         $5,813          $2,858   96.7%       0.0%          0.0         707          343        94.2%      0.0%       0.0       $20,722            $9,256      80.7%         0.0%        0.0        2,551         1,138       80.6%       0.0%       0.0
 780 Grateful Body Facial Cleanser 2 Oz              08-11466-00960         $5,778            $444     8.3%      0.0%        (0.0)         244             7        3.2%      0.0%     (0.0)       $22,860          ($6,308)    (21.6%)         0.0%      (0.0)        1,031         (380)     (26.9%)       0.0%     (0.0)
 781 Sun Country Vit K Creme 2 Oz                    08-07053-20120         $5,777          ($925) (13.8%)       0.0%        (0.0)         365           20         5.7%      0.0%     (0.0)       $27,998              $152        0.5%        0.0%      (0.0)        1,494             87        6.2%      0.0%       0.0
 782 Uv Natural Sunscreen Spf 30 7 Oz                08-93887-00009         $5,761        ($3,210) (35.8%)       0.0%        (0.0)         221        (146)      (39.7%)      0.0%     (0.0)       $18,068            $3,293      22.3%         0.0%        0.0          701           102       16.9%       0.0%       0.0
 783 Hemp Organics Earth Lip Tint Ogc                06-98861-00045         $5,750            $720   14.3%       0.0%          0.0         991          184        22.8%      0.0%       0.0       $25,994          ($1,941)     (6.9%)         0.0%      (0.0)        4,278         (372)      (8.0%)       0.0%     (0.0)
 784 Shikai Borage Dry Skn Thrpy Eye Cream .5 Oz     00-81738-40285         $5,743          $5,743        na     0.0%          0.0         382          382            na     0.0%       0.0       $17,920          $17,920            na       0.0%        0.0        1,303         1,303            na     0.0%       0.0
 785 Burts Bees Lip Balm Blst Pk 0.15 Oz             07-92850-14099         $5,708        ($2,584) (31.2%)       0.0%        (0.0)       2,013      (1,499)      (42.7%)      0.1%     (0.1)       $42,664        ($13,002)     (23.4%)         0.0%      (0.0)       16,239       (7,073)     (30.3%)       0.2%     (0.1)
 786 Bot Ess Lotion/hand&body Almnd 16 Oz            07-49174-09708         $5,704              $8     0.1%      0.0%        (0.0)         967           (9)      (0.9%)      0.0%     (0.0)       $23,533          ($1,237)     (5.0%)         0.0%      (0.0)        4,005         (299)      (6.9%)       0.0%     (0.0)
 787 Pangea Facial Crm Gngr/lav/tym Og 2 Oz          08-37063-00527         $5,701          $3,342 141.7%        0.0%          0.0         224          116      107.1%       0.0%       0.0       $24,258          $19,772     440.8%          0.0%        0.0        1,147           949     478.5%        0.0%       0.0
 788 Mex Dark Sunsc Spf 30 Grnt                      06-50758-72735         $5,674          $3,310 140.0%        0.0%          0.0         407          240      143.7%       0.0%       0.0       $10,690            $6,245    140.5%          0.0%        0.0          744           425     133.3%        0.0%       0.0
 789 Earth Sc Mens Aftrshv/shvcrm 2 Pk 9 Oz          00-54986-00529         $5,597            $233     4.3%      0.0%        (0.0)         917           33         3.8%      0.0%     (0.0)       $25,735          ($1,234)     (4.6%)         0.0%      (0.0)        4,275         (181)      (4.1%)       0.0%     (0.0)
 790 Mychelle Mask Blubrry Antiox Trial .125 Oz      08-17291-00047         $5,587          $1,493   36.5%       0.0%          0.0       1,744          408        30.6%      0.1%       0.0       $23,769            $5,177      27.8%         0.0%        0.0        7,780         1,786       29.8%       0.1%       0.0
 791 Collective Well Cleanse Gel Al Klp Ogc 5 Oz     08-00704-01022         $5,582            $503     9.9%      0.0%        (0.0)         478        (110)      (18.7%)      0.0%     (0.0)       $27,838            $8,664      45.2%         0.0%        0.0        2,587           397       18.1%       0.0%       0.0
 792 Reviva Org Day Crm W/alpha Lipoic Acid 2 Oz     00-87992-11386         $5,579          ($192)   (3.3%)      0.0%        (0.0)         294         (20)       (6.4%)      0.0%     (0.0)       $30,294            $1,530        5.3%        0.0%      (0.0)        1,581             22        1.4%      0.0%     (0.0)
 793 Lily Av80 Lotion Extra Emollnt 18 Oz            00-26395-04931         $5,564          $1,281   29.9%       0.0%          0.0         721          166        30.0%      0.0%       0.0       $23,145            $5,630      32.1%         0.0%        0.0        3,056           744       32.2%       0.0%       0.0
 794 Nat Plus Vitamin E Cream 2.2 Oz                 00-97467-05930         $5,530            $422     8.3%      0.0%        (0.0)         385           27         7.5%      0.0%       0.0       $22,334            ($969)     (4.2%)         0.0%      (0.0)        1,570           (80)     (4.8%)       0.0%     (0.0)
 795 Kmf Nat Moist Shave Vanilla Earth 4 Oz          00-28367-82965         $5,527          ($381)   (6.4%)      0.0%        (0.0)       1,459        (181)      (11.1%)      0.1%     (0.0)       $24,349              $889        3.8%        0.0%      (0.0)        6,441             18        0.3%      0.1%     (0.0)
 796 Earth Ther Scrub Exfol Honey/oat 6 Oz           07-04694-09630         $5,523        ($1,104) (16.7%)       0.0%        (0.0)         760        (130)      (14.7%)      0.0%     (0.0)       $24,592          ($3,755)    (13.2%)         0.0%      (0.0)        3,331         (558)     (14.3%)       0.0%     (0.0)
 797 Reviva Collagen Creme 1.5 Oz                    00-87992-11126         $5,519            $714   14.9%       0.0%          0.0         531           37         7.5%      0.0%       0.0       $24,026            $2,277      10.5%         0.0%        0.0        2,365           150         6.7%      0.0%       0.0
 798 Nonie Aha Protein Moisturizer 2 Oz              06-50776-20004         $5,512            $689   14.3%       0.0%          0.0         289           33        13.0%      0.0%       0.0       $20,580          ($5,651)    (21.5%)         0.0%      (0.0)        1,084         (665)     (38.0%)       0.0%     (0.0)
 799 Youthful Essntls Skin Healing Gel 1 Oz          00-07053-20661         $5,511          $1,317   31.4%       0.0%          0.0         185           44        31.4%      0.0%       0.0       $20,879              $620        3.1%        0.0%      (0.0)          677              1        0.1%      0.0%     (0.0)
 800 Nat Gate Org Lotion Orng/choc Ogc 12 Oz         00-78347-75011         $5,496        ($5,239) (48.8%)       0.0%        (0.0)         690        (948)      (57.9%)      0.0%     (0.0)       $29,713        ($20,666)     (41.0%)         0.0%      (0.0)        3,723       (3,201)     (46.2%)       0.0%     (0.0)
 801 Eo Body Lotion Rose Chamomile Ogc 8 Oz          06-36874-04022         $5,490            $547   11.1%       0.0%        (0.0)         728           25         3.5%      0.0%     (0.0)       $25,905              $208        0.8%        0.0%      (0.0)        3,600            (1)     (0.0%)       0.0%     (0.0)
 802 Earth Sc Gin Skn Lght 2 Oz                      00-54986-00199         $5,489          $2,603   90.2%       0.0%          0.0         213          112      111.5%       0.0%       0.0       $19,951            $3,815      23.6%         0.0%        0.0          746           173       30.1%       0.0%       0.0
 803 Kmf Aftersun Aloe Soother 4 Oz                  00-28367-82958         $5,486          ($218)   (3.8%)      0.0%        (0.0)       1,081           55         5.4%      0.0%     (0.0)       $12,786          ($2,758)    (17.7%)         0.0%      (0.0)        3,113           167         5.7%      0.0%       0.0
 804 Devita Serugel Hyaluronic Gel 1 Oz              06-82941-02230         $5,483          $2,750 100.6%        0.0%          0.0         157           77        97.2%      0.0%       0.0       $21,494            $9,491      79.1%         0.0%        0.0          601           253       72.8%       0.0%       0.0
 805 Nonie Aha Body Lotion 12 Oz                     06-50776-60003         $5,476            $502   10.1%       0.0%        (0.0)         296           25         9.0%      0.0%       0.0       $25,013            ($897)     (3.5%)         0.0%      (0.0)        1,359         (416)     (23.4%)       0.0%     (0.0)
 806 Dr Hauschka Eye Contour Day Cream Ogc.34 Oz     40-20829-31729         $5,474          $1,626   42.3%       0.0%          0.0         152           45        41.7%      0.0%       0.0       $20,271        ($15,572)     (43.4%)         0.0%      (0.0)          565         (443)     (43.9%)       0.0%     (0.0)
 807 Youthful Essntls Facial Mstrzr Pump 2 Oz        00-07053-20662         $5,469        ($2,348) (30.0%)       0.0%        (0.0)         267        (101)      (27.4%)      0.0%     (0.0)       $31,372        ($16,207)     (34.1%)         0.0%      (0.0)        1,432         (784)     (35.4%)       0.0%     (0.0)
 808 Nonie Aha Protein Moist 4 Oz                    06-50776-35003         $5,466        ($2,664) (32.8%)       0.0%        (0.0)         196         (93)      (32.3%)      0.0%     (0.0)       $31,521        ($17,901)     (36.2%)         0.0%      (0.0)        1,126         (805)     (41.7%)       0.0%     (0.0)
 809 Pangea Toner Rosemary/orange Og 4 Oz            08-37063-00629         $5,463          $4,257 352.9%        0.0%          0.0         275          169      159.8%       0.0%       0.0       $19,483          $17,346     811.3%          0.0%        0.0        1,280         1,096     594.0%        0.0%       0.0
 810 Reviva Cream Day Skin Lightener 1.5 Oz          00-87992-11205         $5,454          $1,637   42.9%       0.0%          0.0         484          156        47.6%      0.0%       0.0       $18,902            ($991)     (5.0%)         0.0%      (0.0)        1,673         (186)     (10.0%)       0.0%     (0.0)
 811 Alba Bot Terra Tints Kona Spf 18 .15 Oz         00-77320-77530         $5,452            $557   11.4%        0.0%       (0.0)       1,538          265        20.8%      0.1%       0.0       $28,894          $16,334     130.1%          0.0%        0.0        7,629         4,147     119.1%        0.1%       0.0
 812 Weleda Iris Moisture Cream 1 Oz                 40-01638-09913         $5,444            $985   22.1%       0.0%          0.0         334           57        20.5%      0.0%       0.0       $25,856          ($1,171)     (4.3%)         0.0%      (0.0)        1,575         (288)     (15.5%)       0.0%     (0.0)
 813 Suki Hand Body Velvet Crm 5.7 Oz                08-58971-00001         $5,437          $1,088   25.0%       0.0%          0.0         245           52        27.0%      0.0%       0.0       $23,730            $7,886      49.8%         0.0%        0.0        1,085           368       51.2%       0.0%       0.0
 814 Nat Gate Org Toner Tone Bck The Clck Ogc 4 Oz   00-78347-75057         $5,423          $1,851   51.8%       0.0%          0.0         410          195        91.2%      0.0%       0.0       $20,663          $12,815     163.3%          0.0%        0.0        1,263           785     163.9%        0.0%       0.0
 815 Rac Perry Cream Lecithin Moist 2 Oz             00-21633-00220         $5,422          ($416)   (7.1%)      0.0%        (0.0)         345        (116)      (25.1%)      0.0%     (0.0)       $27,276          ($2,397)     (8.1%)         0.0%      (0.0)        1,897         (409)     (17.8%)       0.0%     (0.0)
 816 Zia Body Gel Spf 30 Ogc 4 Oz                    07-58024-00928         $5,414        ($3,193) (37.1%)        0.0%       (0.0)         390        (206)      (34.6%)      0.0%     (0.0)       $19,686          ($6,397)    (24.5%)         0.0%      (0.0)        1,626         (170)       (9.5%)      0.0%     (0.0)
 817 7 Wonders Miracle Lotion 8 Oz                   00-53326-00771         $5,407            $158     3.0%      0.0%        (0.0)         662           24         3.8%      0.0%     (0.0)       $28,275              $941        3.4%        0.0%      (0.0)        3,478           219         6.7%      0.0%       0.0
 818 Devita Serum Under Eye Repair 0.5 Oz            06-82941-02240         $5,378          $2,247   71.7%       0.0%          0.0         295          114        63.2%      0.0%       0.0       $19,141            $5,413      39.4%         0.0%        0.0        1,093           314       40.3%       0.0%       0.0
 819 Mayumi Squalane 1 Oz                            00-18014-15000         $5,376             $74     1.4%      0.0%        (0.0)         497           12         2.4%      0.0%     (0.0)       $24,542            ($566)     (2.3%)         0.0%      (0.0)        2,282           (31)     (1.3%)       0.0%     (0.0)




                     Source: Spins X - Whole Foods                                                                                                                                                                                                                               HCG Category Development Department
                                                                                                      Current 12 Weeks Ending 09-08-07                                                                                                                 Current 52 Weeks

                                                                                                                          Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                              Cat $                    Unit Chg     Unit %               Cat Unit
                                                                                      Dollar Chg             Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                    Cur Cat $ Share Pt                  (Vs Year Change (Vs      Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg     Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars       Ago)        $ % Chg       Share      Chg     Current Units     Ago)      Year Ago) Unit Share   Chg
 820 Ca Baby Diaper Area Wash Ogc 4.5 Oz             07-92692-33459         $5,358           ($98)   (1.8%)      0.0%        (0.0)         552          (11)      (2.0%)      0.0%     (0.0)       $19,986          ($3,332)    (14.3%)         0.0%      (0.0)        2,080         (369)     (15.1%)       0.0%     (0.0)
 821 Aubrey Org Gone Spray Ogc 4 Oz                  07-49985-04907         $5,351            $850   18.9%       0.0%          0.0         845          153        22.2%      0.0%       0.0         $9,855             $249        2.6%        0.0%      (0.0)        1,553             34        2.2%      0.0%     (0.0)
 822 Derma E Avocado E Dry Skn Relief Crm 4 Oz       00-30985-00435         $5,341            $846   18.8%       0.0%          0.0         577            83       16.9%      0.0%       0.0       $23,036            $1,770        8.3%        0.0%      (0.0)        2,511             18        0.7%      0.0%     (0.0)
 823 Zia Daily Moisture Screen Spf 15 1.7 Oz         07-58024-00168         $5,332          $5,332        na      0.0%         0.0         276          276            na     0.0%       0.0         $5,384           $5,384           na       0.0%        0.0          278           278            na     0.0%       0.0
 824 Heritage Aura Glow Lotion Jasmne 8 Oz           00-76970-11035         $5,323            $163     3.1%      0.0%        (0.0)         939             3        0.3%      0.0%     (0.0)       $25,731          ($3,029)    (10.5%)         0.0%      (0.0)        4,718         (788)     (14.3%)       0.0%     (0.0)
 825 Zia Face Gel Spf 15 Ogc 1.8 Oz                  07-58024-00925         $5,321          $1,082   25.5%        0.0%         0.0         341            61       21.8%      0.0%       0.0       $15,493          ($2,648)    (14.6%)         0.0%      (0.0)        1,217             36        3.0%      0.0%     (0.0)
 826 Aubrey Seabuck Face Cleanser Ogc 8 Oz           07-49985-08766         $5,320           ($46)   (0.9%)      0.0%        (0.0)         428          (14)      (3.1%)      0.0%     (0.0)       $21,433              $830        4.0%        0.0%      (0.0)        1,736             34        2.0%      0.0%     (0.0)
 827 Grateful Body Facial Therapy Dry Skin 2.2 Oz    08-11466-00963         $5,307            $865   19.5%       0.0%          0.0         209            51       32.0%      0.0%       0.0       $27,032            $1,778        7.0%        0.0%      (0.0)          982           (13)     (1.3%)       0.0%     (0.0)
 828 Phybiosis Blue Chamomile Moisturizer 2 Oz       06-05879-98836         $5,301          $4,913 1267.3%       0.0%          0.0         158          147     1304.8%       0.0%       0.0       $15,266          $11,216     277.0%          0.0%        0.0          462           344     293.1%        0.0%       0.0
 829 Mychelle Fruit Enzyme Scrub 1.5 Oz              08-17291-00041         $5,287          $1,148   27.7%       0.0%          0.0       2,179          386        21.5%      0.1%       0.0       $24,395            $5,447      28.7%         0.0%        0.0       10,590         2,513       31.1%       0.1%       0.0
 830 Weleda Iris Cleansing Lotion 3.4 Oz             40-01638-09903         $5,280        ($2,577) (32.8%)       0.0%        (0.0)         355        (185)      (34.2%)      0.0%     (0.0)       $27,198        ($13,691)     (33.5%)         0.0%      (0.0)        1,862       (1,069)     (36.5%)       0.0%     (0.0)
 831 Borlind Rose Dew Day Crm Ogc 1.7 Oz             07-28315-00700         $5,279            $751   16.6%       0.0%          0.0         137            19       15.7%      0.0%       0.0       $32,395            $9,908      44.1%         0.0%        0.0          864           260       43.0%       0.0%       0.0
 832 Grateful Body Facial Therapy Moistrzer 2 Oz     08-11466-00962         $5,271          ($747) (12.4%)       0.0%        (0.0)         216           (4)      (1.6%)      0.0%     (0.0)       $23,699              $674        2.9%        0.0%      (0.0)          840           (57)     (6.4%)       0.0%     (0.0)
 833 Alba Moist Shave Cream Mgo Van                  07-24742-00355         $5,270          $2,928 125.1%         0.0%         0.0       2,875        1,597      125.0%       0.1%       0.1       $16,389            $5,805      54.8%         0.0%        0.0        8,859         2,217       33.4%       0.1%       0.0
 834 Hemp Organics Love Lip Tint Ogc                 06-98861-00042         $5,256            $451     9.4%      0.0%        (0.0)         895          113        14.4%      0.0%       0.0       $22,613            $2,798      14.1%         0.0%        0.0        3,718           380       11.4%       0.0%       0.0
 835 Dr Hauschka Quince Body Moistrzr Ogc 5.1 Oz     40-20829-50949         $5,248        ($2,501) (32.3%)       0.0%        (0.0)         158          (74)     (31.9%)      0.0%     (0.0)       $29,233          ($7,953)    (21.4%)         0.0%      (0.0)          867         (411)     (32.1%)       0.0%     (0.0)
 836 Home Hlth Glow Lot Jasmine 8 Oz                 03-18858-54124         $5,243        ($1,254) (19.3%)       0.0%        (0.0)         812        (241)      (22.9%)      0.0%     (0.0)       $26,908          ($2,149)     (7.4%)         0.0%      (0.0)        4,226         (703)     (14.3%)       0.0%     (0.0)
 837 Phybiosis Rose Cleansing Milk 4 Oz              06-05879-98812         $5,237          $2,999 134.0%        0.0%          0.0         236          128      119.6%       0.0%       0.0       $17,323          $11,698     208.0%          0.0%        0.0          823           544     195.0%        0.0%       0.0
 838 Derma E Clear Skin 1 Cleanser 6 Oz              00-30985-03700         $5,234        ($2,611) (33.3%)       0.0%        (0.0)         448        (151)      (25.2%)      0.0%     (0.0)       $28,301          ($4,986)    (15.0%)         0.0%      (0.0)        2,278         (353)     (13.4%)       0.0%     (0.0)
 839 Now Veg Glycerine 4 Oz                          07-33739-07695         $5,215            $357     7.3%      0.0%        (0.0)       1,539          142        10.2%      0.1%       0.0       $24,184          ($3,502)    (12.7%)         0.0%      (0.0)        7,095       (1,223)     (14.7%)       0.1%     (0.0)
 840 Zia Body Butter Ultimate Ogc 6 Oz               07-58024-00764         $5,202        ($2,594) (33.3%)        0.0%       (0.0)         321        (153)      (32.3%)      0.0%     (0.0)       $31,111        ($17,173)     (35.6%)         0.0%      (0.0)        1,948         (971)     (33.3%)       0.0%     (0.0)
 841 Earth Sc Cellagen 1 Oz                          00-54986-00151         $5,197          $3,717 251.1%        0.0%          0.0         386          283      276.7%       0.0%       0.0       $13,983            $8,475    153.9%          0.0%        0.0          982           588     149.3%        0.0%       0.0
 842 Kmf Moisturzr Crm All Day Face 4 Oz             00-28367-82758         $5,194        ($2,790) (34.9%)       0.0%        (0.0)         557        (290)      (34.2%)      0.0%     (0.0)       $36,064          ($8,891)    (19.8%)         0.0%      (0.0)        3,865         (917)     (19.2%)       0.0%     (0.0)
 843 Enviroman Bugs R Gone Bug Spray Ogc 16 Oz       07-85737-00002         $5,190          $1,463   39.2%       0.0%          0.0         557          115        26.1%      0.0%       0.0       $12,213              $432        3.7%        0.0%      (0.0)        1,350           (42)     (3.0%)       0.0%     (0.0)
 844 Queen Helene Mint Julep Masque 8 Oz             00-79896-58579         $5,168            $271     5.5%       0.0%       (0.0)       1,218            33        2.8%      0.1%     (0.0)       $19,471            ($866)      (4.3%)        0.0%      (0.0)        4,635         (417)       (8.3%)      0.0%     (0.0)
 845 Bwc Grn Tea Nourishng Eye Gel Ogc 1 Oz          00-00056-45435         $5,153          ($844) (14.1%)       0.0%        (0.0)         334          (66)     (16.4%)      0.0%     (0.0)       $29,582          ($8,336)    (22.0%)         0.0%      (0.0)        1,909         (774)     (28.8%)       0.0%     (0.0)
 846 Collective Well Clay Cinn Clnsng Ogc 5 Oz       08-00704-01024         $5,152          $1,035   25.2%       0.0%          0.0         423            17        4.3%      0.0%     (0.0)       $17,509              $960        5.8%        0.0%      (0.0)        1,592         (101)      (5.9%)       0.0%     (0.0)
 847 Jason H & B Chamomile Thrpy Ogc 8 Oz            00-78522-30204         $5,136            $406     8.6%       0.0%       (0.0)         747            56        8.1%      0.0%       0.0       $24,515            ($976)      (3.8%)        0.0%      (0.0)        3,511         (189)       (5.1%)      0.0%     (0.0)
 848 Giovanni Hydrt Bdy Ltn Hazelnt Van Ogc 8.5 Oz   07-16237-18083         $5,098          $5,098        na     0.0%          0.0         558          558            na     0.0%       0.0       $25,467          $25,467            na       0.0%        0.0        3,072         3,072            na     0.0%       0.0
 849 Nat Gate Org Fr Bl Lotn Prsm/ger Ogc 12 Oz      00-78347-76536         $5,096        ($3,255) (39.0%)       0.0%        (0.0)         623        (480)      (43.5%)      0.0%     (0.0)       $23,367        ($12,547)     (34.9%)         0.0%      (0.0)        2,829       (1,519)     (34.9%)       0.0%     (0.0)
 850 Kmf Org So Refnd Jojba&mnt Facl Scrb Ogc 2 Oz   00-28367-83194         $5,081        ($1,161) (18.6%)       0.0%        (0.0)         415          (97)     (19.0%)      0.0%     (0.0)       $30,312          ($3,463)    (10.3%)         0.0%      (0.0)        2,582         (316)     (10.9%)       0.0%     (0.0)
 851 Burts Bees Lip Gloss Strawbry .25 Oz            07-92850-08999         $5,070        ($1,540) (23.3%)       0.0%        (0.0)       1,330        (749)      (36.0%)      0.1%     (0.0)       $35,465        ($13,392)     (27.4%)         0.0%      (0.0)       10,267       (5,017)     (32.8%)       0.1%     (0.1)
 852 Camocare 12% Hydroxy Refining 1 Oz              00-20065-40004         $5,059        ($1,584) (23.8%)       0.0%        (0.0)         258          (63)     (19.7%)      0.0%     (0.0)       $27,325          ($9,931)    (26.7%)         0.0%      (0.0)        1,334         (527)     (28.3%)       0.0%     (0.0)
 853 Emerita Night Face Cream Ogc 2 Oz               03-56163-30455         $5,055          $2,668 111.8%        0.0%          0.0         204          107      109.1%       0.0%       0.0       $18,394          $15,822     615.2%          0.0%        0.0          739           635     606.9%        0.0%       0.0
 855 Borlind Rose Dew Night Crm Ogc 1.7 Oz           07-28315-00690         $5,054          $1,415   38.9%       0.0%          0.0         123            34       37.5%      0.0%       0.0       $28,140            $3,420      13.8%         0.0%        0.0          700             65      10.2%       0.0%       0.0
 854 Jason Red Elements Masque Red Clay 4 Oz         00-78522-20003         $5,054        ($1,292) (20.4%)        0.0%       (0.0)         344        (111)      (24.3%)      0.0%     (0.0)       $21,842          ($4,694)    (17.7%)         0.0%      (0.0)        1,510         (366)     (19.5%)       0.0%     (0.0)
 856 Organix Neem Oil For Garden 16 Oz               06-66183-00021         $5,053          ($363)   (6.7%)      0.0%        (0.0)         287          (40)     (12.3%)      0.0%     (0.0)       $16,703            $4,528      37.2%         0.0%        0.0          961           243       33.8%       0.0%       0.0
 857 All Terrain Terra Sport Spf 15 3 Oz             06-08503-03315         $5,052        ($1,357) (21.2%)       0.0%        (0.0)         682        (177)      (20.6%)      0.0%     (0.0)       $14,323          ($5,511)    (27.8%)         0.0%      (0.0)        2,132         (430)     (16.8%)       0.0%     (0.0)
 858 Merry Hempstr Lip Balm Tang Tube .14 Oz         00-09030-00004         $5,041          $1,308   35.0%       0.0%          0.0       2,091          559        36.5%      0.1%       0.0       $28,855            $2,096        7.8%        0.0%      (0.0)       11,814           784         7.1%      0.1%       0.0
 859 Aubrey Bl Grn Algae Mask Ogc 4 Oz               07-49985-04805         $5,021          ($482)   (8.8%)      0.0%        (0.0)         559          (62)     (10.0%)      0.0%     (0.0)       $17,823          ($2,211)    (11.0%)         0.0%      (0.0)        2,002         (288)     (12.6%)       0.0%     (0.0)
 860 Rac Perry Cleanser Citrus 4 Oz                  00-21633-00100         $4,993          ($960) (16.1%)       0.0%        (0.0)         371        (123)      (24.8%)      0.0%     (0.0)       $23,449          ($4,714)    (16.7%)         0.0%      (0.0)        1,805         (577)     (24.2%)       0.0%     (0.0)
 862 Nat Gate Petal Frsh Clnsr Foam Face 8 Oz        00-78347-77800         $4,977        ($1,478) (22.9%)       0.0%        (0.0)         589        (248)      (29.6%)      0.0%     (0.0)       $23,071            $3,149      15.8%         0.0%        0.0        2,908           408       16.3%       0.0%       0.0
 861 Queen Helene Scrub Mint Julep 6 Oz              00-79896-56577         $4,977        ($1,245) (20.0%)        0.0%       (0.0)       1,404        (349)      (19.9%)      0.1%     (0.0)       $21,425          ($3,431)    (13.8%)         0.0%      (0.0)        5,969       (1,145)     (16.1%)       0.1%     (0.0)
 863 Nanaks Almond Lip Smooth 24 Ct 0.18 Oz          07-08949-33333         $4,972            $888   21.7%       0.0%          0.0       2,205          326        17.4%      0.1%       0.0       $25,099              $654        2.7%        0.0%      (0.0)       11,148         (316)      (2.8%)       0.1%     (0.0)
 864 Rain Res French Green Clay 8 Oz                 00-00518-10010         $4,955          $1,158   30.5%       0.0%          0.0         691          146        26.9%      0.0%       0.0       $16,268            $2,111      14.9%         0.0%        0.0        2,287           136         6.3%      0.0%       0.0
 865 Borlind Cera Mide Vital Fluid Ogc 1.7 Oz        07-28315-00631         $4,953            $652   15.2%       0.0%          0.0          68             8       14.2%      0.0%       0.0       $21,227            $4,859      29.7%         0.0%        0.0          296             63      27.1%       0.0%       0.0
 866 Phybiosis Chamomile Eye Care Cream 1 Oz         06-05879-98835         $4,949          $3,657 283.0%        0.0%          0.0         176          129      272.0%       0.0%       0.0       $19,550          $13,322     213.9%          0.0%        0.0          717           494     222.1%        0.0%       0.0
 867 Borlind Zz Cleansing Milk Ogc 5.7 Oz            07-28315-00607         $4,941        ($1,592) (24.4%)       0.0%        (0.0)         205        (105)      (33.9%)      0.0%     (0.0)       $22,341          ($4,481)    (16.7%)         0.0%      (0.0)          955         (334)     (25.9%)       0.0%     (0.0)
 868 Dr Hauschka Facial Steam Bath Ogc 3.4 Oz        40-20829-32029         $4,905          $1,861   61.1%       0.0%          0.0         151            54       56.4%      0.0%       0.0       $23,774            $6,635      38.7%         0.0%        0.0          778           201       34.8%       0.0%       0.0
 869 Aubrey Org Shave Crm City Rhy Men Ogc 6 Oz      07-49985-04010         $4,893          $1,648   50.8%       0.0%          0.0         665          205        44.5%      0.0%       0.0       $16,986            $7,169      73.0%         0.0%        0.0        2,356           945       67.0%       0.0%       0.0
 870 Hemp Organics Wine Lip Tint Ogc                 06-98861-00044         $4,893            $876   21.8%       0.0%          0.0         822          163        24.7%      0.0%       0.0       $23,584            $3,613      18.1%         0.0%        0.0        3,863           526       15.8%       0.0%       0.0
 871 Zia Sea Tonic Aloe Toner Ogc 2 Oz               07-58024-00055         $4,874        ($1,323) (21.3%)        0.0%       (0.0)       1,042        (265)      (20.2%)      0.0%     (0.0)       $23,332          ($2,329)      (9.1%)        0.0%      (0.0)        4,950         (399)       (7.5%)      0.0%     (0.0)
 872 Kuumba Made Egyptian Musk Lotion Ogc 6 Oz       06-40842-61321         $4,865          $4,865        na     0.0%          0.0         627          627            na     0.0%       0.0       $17,695          $17,695            na       0.0%        0.0        2,325         2,325            na     0.0%       0.0
 873 Derma E Psorzema To Go 2 Oz                     00-30985-08710         $4,864          $4,864        na     0.0%          0.0         459          459            na     0.0%       0.0       $10,142          $10,142            na       0.0%        0.0          956           956            na     0.0%       0.0
 874 Aubrey Herbessnce Complexn Oil Ogc 2 Oz         07-49985-02048         $4,857            $927   23.6%       0.0%          0.0         719          146        25.4%      0.0%       0.0       $20,629            $1,901      10.2%         0.0%      (0.0)        3,013           287       10.5%       0.0%       0.0
 875 Shikai Mini Borage Lotion 1 Oz                  00-81738-40205         $4,846            $435     9.9%      0.0%        (0.0)       2,683          139         5.5%      0.1%     (0.0)       $25,344            $1,409        5.9%        0.0%      (0.0)       13,836           830         6.4%      0.1%       0.0
 876 Better Botanicals Toning Mist-juniper 4 Oz      06-15731-01141         $4,837        ($1,633) (25.2%)       0.0%        (0.0)         371        (180)      (32.7%)      0.0%     (0.0)       $23,424          ($3,050)    (11.5%)         0.0%      (0.0)        1,845         (358)     (16.2%)       0.0%     (0.0)
 877 Emerita Dark Circle Eye Cream Ogc .5 Oz         03-56163-30465         $4,834          $1,353   38.9%       0.0%          0.0         177            47       36.4%      0.0%       0.0       $18,246          $14,019     331.7%          0.0%        0.0          659           502     321.5%        0.0%       0.0
 878 Kmf Moisturzr Pch/crm Aha 8% Face/nck 4 Oz      00-28367-82903         $4,814        ($1,363) (22.1%)       0.0%        (0.0)         567        (156)      (21.6%)      0.0%     (0.0)       $26,033          ($8,241)    (24.0%)         0.0%      (0.0)        3,043         (959)     (24.0%)       0.0%     (0.0)
 879 Giovanni Tch Bdy Bttr Lvndr Van Snow Ogc 6 Oz   07-16237-18072         $4,806          ($103)   (2.1%)      0.0%        (0.0)         481          (45)      (8.6%)      0.0%     (0.0)       $32,026          $18,212     131.8%          0.0%        0.0        3,508         1,878     115.2%        0.0%       0.0
 880 Zia Moisturizing Cleanser Ogc 2 Oz              07-58024-00051         $4,804          ($612) (11.3%)        0.0%       (0.0)       1,007        (131)      (11.5%)      0.0%     (0.0)       $24,196          ($6,043)    (20.0%)         0.0%      (0.0)        5,073       (1,160)     (18.6%)       0.0%     (0.0)
 881 Badger Lip Balm Tngrne Brz 0.2 Oz               06-34084-33161         $4,799          $1,794   59.7%       0.0%          0.0       1,732          566        48.6%      0.1%       0.0       $27,936            $8,369      42.8%         0.0%        0.0       10,571         3,001       39.6%       0.1%       0.0
 882 Alba Lotion Emollient 128 Oz                    07-24742-02366         $4,784            $441   10.2%        0.0%       (0.0)         121            14       13.2%      0.0%       0.0       $22,358            $5,685      34.1%         0.0%        0.0          557           146       35.5%       0.0%       0.0
 883 Kmf Tinted Moistrzr Spf8 Sisal 1.4 Oz           00-28367-83526         $4,776          $4,526 1808.8%       0.0%          0.0         511          483     1742.7%       0.0%       0.0       $20,108          $19,858    #######          0.0%        0.0        2,185         2,157    7783.6%        0.0%       0.0
 884 Nanaks Unscented Lip Smooth 24 Ct 0.18 Oz       07-08949-11111         $4,764            $800   20.2%       0.0%          0.0       2,147          354        19.7%      0.1%       0.0       $26,112            $2,335        9.8%        0.0%      (0.0)       11,614           536         4.8%      0.1%       0.0
 885 Jason Ihn Face Clnsr D Clog 8 Oz                00-78522-50070         $4,748          ($510)   (9.7%)       0.0%       (0.0)         527          (80)     (13.2%)      0.0%     (0.0)       $19,430          ($4,890)    (20.1%)         0.0%      (0.0)        2,166         (588)     (21.3%)       0.0%     (0.0)
 886 Reviva Sun Pro Lt Crm 1.5 Oz                    00-87992-11104         $4,743          ($274)   (5.5%)      0.0%        (0.0)         715          (56)      (7.3%)      0.0%     (0.0)       $19,032            ($393)     (2.0%)         0.0%      (0.0)        2,929           (83)     (2.8%)       0.0%     (0.0)
 887 Kmf Nat Moist Shave Peach/creme 4 Oz            00-28367-82964         $4,737          ($267)   (5.3%)      0.0%        (0.0)       1,251        (119)       (8.7%)      0.1%     (0.0)       $18,871            $1,110        6.2%        0.0%      (0.0)        5,074           247         5.1%      0.0%       0.0
 888 Aubrey Sea Clay Beauty Mask Ogc 4 Oz            07-49985-04075         $4,727           ($71)   (1.5%)      0.0%        (0.0)         535             3        0.6%      0.0%     (0.0)       $17,811            ($959)     (5.1%)         0.0%      (0.0)        2,035         (268)     (11.6%)       0.0%     (0.0)
 889 Aubrey Aminoderm Acne Gel Ogc 2 Oz              07-49985-02024         $4,724             $23     0.5%      0.0%        (0.0)         582           (8)      (1.4%)      0.0%     (0.0)       $18,870          ($2,981)    (13.6%)         0.0%      (0.0)        2,360         (420)     (15.1%)       0.0%     (0.0)
 890 Bwc Herbal Crm Facial Clnsr 8.5 Oz              00-00056-45400         $4,714           ($40)   (0.8%)      0.0%        (0.0)         575          (27)      (4.4%)      0.0%     (0.0)       $23,963            $1,390        6.2%        0.0%      (0.0)        2,910           (84)     (2.8%)       0.0%     (0.0)
 891 Pacifica Bdy Btr Tahitian Gardenia 6.8 Oz       06-87735-56024         $4,713          $4,615 4712.5%       0.0%          0.0         361          354     5060.5%       0.0%       0.0       $25,316          $25,120    #######          0.0%        0.0        2,063         2,049   14633.7%        0.0%       0.0
 892 Alaffia Neem Recvry Crm Ft 2.3 Oz               01-87132-00064         $4,699          $3,771 406.2%        0.0%          0.0         322          251      354.0%       0.0%       0.0       $19,570          $17,611     898.9%          0.0%        0.0        1,384         1,245     897.0%        0.0%       0.0
 893 Thurs Plan Tea Tr Foot Pwdr 4 Oz                00-97467-06685         $4,692            $461   10.9%       0.0%        (0.0)         429            36        9.2%      0.0%       0.0       $15,173            ($243)     (1.6%)         0.0%      (0.0)        1,396           (26)     (1.8%)       0.0%     (0.0)
 894 Ecco Bella Eye Nutrients Cream Ogc 1 Oz         00-36923-00185         $4,691          ($795) (14.5%)       0.0%        (0.0)         158          (45)     (22.2%)      0.0%     (0.0)       $23,056        ($12,781)     (35.7%)         0.0%      (0.0)          862         (496)     (36.5%)       0.0%     (0.0)




                    Source: Spins X - Whole Foods                                                                                                                                                                                                                                HCG Category Development Department
                                                                                                      Current 12 Weeks Ending 09-08-07                                                                                                                 Current 52 Weeks

                                                                                                                          Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                              Cat $                    Unit Chg     Unit %               Cat Unit
                                                                                      Dollar Chg             Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                    Cur Cat $ Share Pt                  (Vs Year Change (Vs      Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg     Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars       Ago)        $ % Chg       Share      Chg     Current Units     Ago)      Year Ago) Unit Share   Chg
 895 Mychelle Love Lips Chry Rspbry Pnapl 12 Oz      08-17291-00078         $4,678          $4,678        na     0.0%          0.0         396          396             na    0.0%       0.0       $13,531          $13,531            na       0.0%        0.0        1,173         1,173            na     0.0%       0.0
 896 Grateful Body Ei Line Facial Therapy Ogc 2.2    08-11466-00922         $4,627          $1,709   58.6%       0.0%          0.0         146            51       53.7%      0.0%       0.0       $20,433            $2,984      17.1%         0.0%        0.0          677             12        1.8%      0.0%     (0.0)
 897 Mychelle Apple Mist 4.4 Oz                      08-17291-00107         $4,627          $4,627        na     0.0%          0.0         174          174             na    0.0%       0.0         $5,192           $5,192           na       0.0%        0.0          196           196            na     0.0%       0.0
 898 Lily Org Mstrzng Crm Sens Skn Unscntd 2 Oz      07-06785-00108         $4,625          $1,586   52.2%       0.0%          0.0         218            92       72.8%      0.0%       0.0       $18,204            $7,774      74.5%         0.0%        0.0          795           363       84.3%       0.0%       0.0
 899 Burts Bees Lip Shimmer Kit 4 Pk                 07-92850-95999         $4,617        ($7,033) (60.4%)       0.0%        (0.0)         482        (754)      (61.0%)      0.0%     (0.0)      $119,978          $91,135     316.0%          0.1%        0.1       12,305         9,253     303.2%        0.1%       0.1
 900 Hemp Organics Rose Lip Tint Ogc                 06-98861-00040         $4,599          ($138)   (2.9%)      0.0%        (0.0)         819            51         6.7%     0.0%       0.0       $19,708          ($1,072)     (5.2%)         0.0%      (0.0)        3,302         (167)      (4.8%)       0.0%     (0.0)
 901 Abra Defense Cream 2 Oz                         00-21204-31001         $4,598            $123     2.7%      0.0%        (0.0)         219             0         0.0%     0.0%     (0.0)       $21,500          ($5,103)    (19.2%)         0.0%      (0.0)        1,041         (288)     (21.7%)       0.0%     (0.0)
 902 Burts Bees Lip Gloss Raspbry .25 Oz             07-92850-09099         $4,589        ($1,910) (29.4%)       0.0%        (0.0)       1,263        (772)      (37.9%)      0.1%     (0.0)       $33,805        ($14,359)     (29.8%)         0.0%      (0.0)        9,883       (5,072)     (33.9%)       0.1%     (0.1)
 903 Merry Hempstr Lip Balm Natrl Tube .14 Oz        00-09030-00001         $4,582          $2,708 144.5%        0.0%          0.0       1,839        1,093      146.5%       0.1%       0.0       $24,204          $13,688     130.2%          0.0%        0.0        9,796         5,544     130.4%        0.1%       0.1
 904 Zia Self Tanning Cream Ogc 4 Oz                 07-58024-00930         $4,572        ($3,842) (45.7%)        0.0%       (0.0)         297        (240)      (44.7%)      0.0%     (0.0)       $20,003        ($12,363)     (38.2%)         0.0%      (0.0)        1,449         (585)     (28.8%)       0.0%     (0.0)
 905 Dr Hauschka Eye Solace Ogc 1.7 Oz               40-20829-31439         $4,559          $1,243   37.5%       0.0%          0.0         151            38       33.1%      0.0%       0.0       $19,183            $2,998      18.5%         0.0%        0.0          635            (5)     (0.8%)       0.0%     (0.0)
 906 Reviva Brown Spot Night Gell 1.25 Oz            00-87992-11271         $4,558          $1,618   55.0%       0.0%          0.0         430          150        53.4%      0.0%       0.0       $17,662          ($2,320)    (11.6%)         0.0%      (0.0)        1,653         (433)     (20.8%)       0.0%     (0.0)
 907 Borlind Absolute Day Crm Ogc 1.7 Oz             07-28315-01230         $4,551          $2,172   91.3%       0.0%          0.0          43            20       85.4%      0.0%       0.0       $12,659          ($5,957)    (32.0%)         0.0%      (0.0)          121           (73)    (37.6%)       0.0%     (0.0)
 908 Source Nat Hyaluronic Serum 1 Oz                00-21078-01743         $4,546          ($163)   (3.5%)      0.0%        (0.0)         307           (2)      (0.7%)      0.0%     (0.0)       $13,682        ($11,005)     (44.6%)         0.0%      (0.0)          908         (699)     (43.5%)       0.0%     (0.0)
 909 Des Ess Age Reversal Face Clnsr Ogc 6 Oz        07-18334-30053         $4,528           ($18)   (0.4%)      0.0%        (0.0)         439          (24)      (5.1%)      0.0%     (0.0)       $20,727          ($3,463)    (14.3%)         0.0%      (0.0)        2,015         (335)     (14.2%)       0.0%     (0.0)
 910 Derma E Glycolic Cleanser 8 Oz                  00-30985-00650         $4,504          ($583) (11.5%)       0.0%        (0.0)         345          (54)     (13.5%)      0.0%     (0.0)       $20,472          ($4,827)    (19.1%)         0.0%      (0.0)        1,596         (517)     (24.5%)       0.0%     (0.0)
 911 Herban Cowboy Shave Crm Dusk 6.76 Oz            08-05002-00062         $4,503          $1,443   47.2%       0.0%          0.0         574          195        51.4%      0.0%       0.0       $16,863            $2,756      19.5%         0.0%        0.0        2,240           340       17.9%       0.0%       0.0
 912 Phybiosis Sea Algae Serum .5 Oz                 06-05879-98841         $4,480          $2,117   89.6%       0.0%          0.0         154            44       39.4%      0.0%       0.0       $13,378            $8,357    166.5%          0.0%        0.0          468           263     128.6%        0.0%       0.0
 913 Kmf Hand Creme Lightener Ogc 4 Oz               00-28367-83565         $4,456          $4,456        na     0.0%          0.0         568          568             na    0.0%       0.0         $6,624           $6,624           na       0.0%        0.0          839           839            na     0.0%       0.0
 914 Phybiosis Rose Geranium Facial Tonic 4 Oz       06-05879-98824         $4,456          $3,386 316.6%        0.0%          0.0         260          178      219.5%       0.0%       0.0       $16,067          $12,291     325.5%          0.0%        0.0          975           732     301.3%        0.0%       0.0
 915 Zia Sunless Tnr Wth Fr Spf15 Face 5.8 Oz        07-58024-80111         $4,455          $4,455        na      0.0%         0.0         283          283             na    0.0%       0.0       $10,191          $10,191            na       0.0%        0.0          638           638            na     0.0%       0.0
 916 Borlind Orange Blossom Energizer Ogc 1.7 Oz     07-28315-00632         $4,454          ($932) (17.3%)       0.0%        (0.0)         136          (32)     (18.9%)      0.0%     (0.0)       $30,885            $6,893      28.7%         0.0%        0.0          983           162       19.8%       0.0%       0.0
 918 Jason Sun Daily Spf30 4 Oz                      00-78522-08302         $4,444           ($75)   (1.7%)       0.0%       (0.0)         496          (28)       (5.4%)     0.0%     (0.0)       $15,663          ($1,934)    (11.0%)         0.0%      (0.0)        2,138             75        3.6%      0.0%     (0.0)
 919 Organix Orange Neem Cream 2 Oz                  06-66183-00033         $4,444            $544   13.9%       0.0%          0.0         291            27       10.3%      0.0%       0.0       $19,523            $7,418      61.3%         0.0%        0.0        1,328           471       54.9%       0.0%       0.0
 917 Ultra Bot Asc III Wrnkl Cream                   06-51706-00141         $4,444        ($1,028) (18.8%)       0.0%        (0.0)         161          (51)     (24.0%)      0.0%     (0.0)       $21,588          ($4,158)    (16.1%)         0.0%      (0.0)          770         (122)     (13.7%)       0.0%     (0.0)
 920 Organix Theraneem Lip Therapy Ogc 1 Oz          06-66183-00045         $4,437          $4,437        na     0.0%          0.0         791          791             na    0.0%       0.0       $11,741          $11,741            na       0.0%        0.0        2,107         2,107            na     0.0%       0.0
 921 Pure & Basic Banana Lotion 12 Oz                00-74092-08834         $4,435            $287     6.9%      0.0%        (0.0)         607            19         3.2%     0.0%     (0.0)       $21,163            $8,323      64.8%         0.0%        0.0        2,987         1,092       57.6%       0.0%       0.0
 922 Home Hlth Glow Lot Rose 8 Oz                    03-18858-10824         $4,425          ($109)   (2.4%)      0.0%        (0.0)         687          (48)      (6.6%)      0.0%     (0.0)       $22,245            ($817)     (3.5%)         0.0%      (0.0)        3,496         (454)     (11.5%)       0.0%     (0.0)
 923 Reviva Glycolic Acid Toner 4 Oz                 00-87992-11241         $4,412            $532   13.7%       0.0%          0.0         435            37         9.2%     0.0%       0.0       $16,569            ($254)     (1.5%)         0.0%      (0.0)        1,669           (61)     (3.5%)       0.0%     (0.0)
 924 Zia Face Wash Hydrashld Men 5 Oz                07-58024-00510         $4,410          ($261)   (5.6%)       0.0%       (0.0)         448          (31)       (6.4%)     0.0%     (0.0)       $22,856            $5,283      30.1%         0.0%        0.0        2,322           494       27.0%       0.0%       0.0
 926 Bwc Balancing Facial Toner 8.5 Oz               00-00056-45410         $4,393        ($1,227) (21.8%)       0.0%        (0.0)         585        (149)      (20.3%)      0.0%     (0.0)       $21,860            ($203)     (0.9%)         0.0%      (0.0)        2,872         (123)      (4.1%)       0.0%     (0.0)
 925 Ultra Bot Alpha Lipoic Lotion                   06-51706-00142         $4,393          $1,895   75.9%       0.0%          0.0         146            60       70.7%      0.0%       0.0       $12,642            $2,961      30.6%         0.0%        0.0          421             99      30.8%       0.0%       0.0
 927 Source Nat Skin Etrnl Serum W/ Est C 1 Oz       00-21078-01504         $4,368        ($1,634) (27.2%)       0.0%        (0.0)         176          (42)     (19.1%)      0.0%     (0.0)       $27,154          ($2,871)     (9.6%)         0.0%      (0.0)        1,052           (55)     (5.0%)       0.0%     (0.0)
 928 Jason Facial Creme 70% Aloe Ogc 4 Oz            00-78522-05042         $4,351            $607   16.2%        0.0%         0.0         719           (3)       (0.4%)     0.0%     (0.0)       $19,044              $681        3.7%        0.0%      (0.0)        3,398           (13)      (0.4%)      0.0%     (0.0)
 929 Derma E Eye Lighten Dark Circle Cream 0.5 Oz    00-30985-01925         $4,341          ($195)   (4.3%)      0.0%        (0.0)         286            22         8.3%     0.0%       0.0       $18,347            $9,574    109.1%          0.0%        0.0        1,114           588     112.0%        0.0%       0.0
 930 Aubrey Mens Fce Blm Nrth Wds Ogc 4 Oz           07-49985-04007         $4,337          ($548) (11.2%)       0.0%        (0.0)         399          (62)     (13.4%)      0.0%     (0.0)       $22,975              $361        1.6%        0.0%      (0.0)        2,159              8        0.4%      0.0%     (0.0)
 931 Pangea Pyrenees Lavndr Cardmn Lotion Og         08-37063-00421         $4,328          $1,350   45.3%       0.0%          0.0         307            68       28.6%      0.0%       0.0       $19,318          $12,926     202.2%          0.0%        0.0        1,492           993     199.0%        0.0%       0.0
 932 Source Naturals Skn Etrnl Sn 2 Oz               00-21078-01720         $4,318        ($1,585) (26.8%)       0.0%        (0.0)         194          (89)     (31.5%)      0.0%     (0.0)       $17,366          ($2,518)    (12.7%)         0.0%      (0.0)          805         (135)     (14.4%)       0.0%     (0.0)
 933 Reviva Firming Eye Pads                         00-87992-11165         $4,316          $4,040 1459.3%       0.0%          0.0         355          331     1370.4%       0.0%       0.0         $5,741           $4,961    636.1%          0.0%        0.0          483           406     526.2%        0.0%       0.0
 934 Earths Best Everyday Ltn Lavndr Ogc 7 Oz        00-78522-00701         $4,311        ($1,628) (27.4%)       0.0%        (0.0)         590        (223)      (27.4%)      0.0%     (0.0)       $23,800          ($8,240)    (25.7%)         0.0%      (0.0)        3,252       (1,232)     (27.5%)       0.0%     (0.0)
 935 Thurs Plan Tea Tree Foot Spr 2 Oz               00-97467-06690         $4,292             $76     1.8%      0.0%        (0.0)         554             0         0.0%     0.0%     (0.0)       $15,388            ($317)     (2.0%)         0.0%      (0.0)        1,978           (89)     (4.3%)       0.0%     (0.0)
 936 Mychelle Body Ambr 1 Oz                         08-17291-00060         $4,288            $952   28.5%       0.0%          0.0         308            61       24.9%      0.0%       0.0       $17,737            $4,630      35.3%         0.0%        0.0        1,293           352       37.4%       0.0%       0.0
 937 Parissa Wax Strps Snstve Exprss Astd 24 Ct      00-66427-67000         $4,267          $4,267        na     0.0%          0.0         405          405             na    0.0%       0.0         $7,820           $7,820           na       0.0%        0.0          781           781            na     0.0%       0.0
 938 Giovanni Hyd Bdy Ltn Rspbry Wntr Ogc 8.5 Oz     07-16237-18068         $4,263        ($1,144) (21.2%)       0.0%        (0.0)         476        (168)      (26.1%)      0.0%     (0.0)       $35,884          $22,997     178.5%          0.0%        0.0        4,420         2,719     159.8%        0.0%       0.0
 939 Nbio Foaming Facial Cleanser 5.4 Oz             07-28177-01096         $4,261          $1,192   38.9%       0.0%          0.0         356          102        40.0%      0.0%       0.0       $13,796            ($951)     (6.4%)         0.0%      (0.0)        1,151           (94)     (7.6%)       0.0%     (0.0)
 940 Alba Body Lotion Emollient 2 Oz                 07-24742-01366         $4,257          $1,308   44.3%        0.0%         0.0       2,326          650        38.8%      0.1%       0.0       $17,050            $3,032      21.6%         0.0%        0.0        9,726           988       11.3%       0.1%       0.0
 941 Reviva Brwnspot Litener Nite Cr 1 Oz            00-87992-11586         $4,255            $936   28.2%       0.0%          0.0         524            96       22.5%      0.0%       0.0       $19,153          $11,524     151.1%          0.0%        0.0        2,368         1,434     153.4%        0.0%       0.0
 942 Pangea Lotion Cham Swt Orng Lav                 08-37063-00422         $4,252          $1,565   58.2%       0.0%          0.0         301            78       34.9%      0.0%       0.0       $16,968          $12,142     251.6%          0.0%        0.0        1,328           930     233.8%        0.0%       0.0
 943 Jason Sun Complete Block Spf26 4 Oz             00-78522-08304         $4,241          ($682) (13.8%)        0.0%       (0.0)         479          (81)     (14.5%)      0.0%     (0.0)       $15,851            ($109)      (0.7%)        0.0%      (0.0)        2,205           303       15.9%       0.0%       0.0
 944 Alaffia Cocoa Butter Crm Vanilla Mocha Ft 4 O   01-87132-00065         $4,239          $3,594 557.4%        0.0%          0.0         357          297      490.3%       0.0%       0.0       $14,061          $12,503     802.6%          0.0%        0.0        1,231         1,099     835.5%        0.0%       0.0
 945 Devita Vanilla Bean Hand/body Ltn 8 Oz          06-82941-12351         $4,215            $574   15.8%       0.0%          0.0         236            27       12.7%      0.0%       0.0       $21,043            $2,149      11.4%         0.0%        0.0        1,183              5        0.4%      0.0%     (0.0)
 946 Badger Foot Balm Small Ogc .75 Oz               06-34084-02512         $4,202          ($127)   (2.9%)      0.0%        (0.0)         918          (33)      (3.5%)      0.0%     (0.0)       $18,285          ($1,313)     (6.7%)         0.0%      (0.0)        4,012         (300)      (7.0%)       0.0%     (0.0)
 947 Reviva Glycolic Renaissance Cream 1.5 Oz        00-87992-11234         $4,192        ($1,640) (28.1%)       0.0%        (0.0)         187          (87)     (31.6%)      0.0%     (0.0)       $17,974          ($5,214)    (22.5%)         0.0%      (0.0)          817         (253)     (23.6%)       0.0%     (0.0)
 948 Zia Moistrizr Body Age Defy Ogc 7 Oz            07-58024-00752         $4,187        ($8,798) (67.8%)        0.0%       (0.1)         290        (593)      (67.1%)      0.0%     (0.0)       $32,116        ($33,696)     (51.2%)         0.0%      (0.0)        2,256       (2,351)     (51.0%)       0.0%     (0.0)
 949 A Cacia Mass Crm Unscented 4 Oz                 00-51381-88543         $4,186             $11     0.3%      0.0%        (0.0)         544            25         4.8%     0.0%     (0.0)       $15,382          ($1,421)     (8.5%)         0.0%      (0.0)        1,847         (123)      (6.2%)       0.0%     (0.0)
 950 Mychelle So Clean Clnsr Men 4.5 Oz              08-17291-00067         $4,183            $726   21.0%       0.0%          0.0         294            52       21.3%      0.0%       0.0       $19,884            $5,442      37.7%         0.0%        0.0        1,448           426       41.6%       0.0%       0.0
 951 Uv Natural Sunscrn Baby Spf 30 1.7 Oz           08-93887-00003         $4,173          $1,683   67.6%       0.0%          0.0         295          114        63.2%      0.0%       0.0         $9,242           $4,403      91.0%         0.0%        0.0          645           296       84.8%       0.0%       0.0
 952 Borlind Absolute Night Crm Ogc 1.7 Oz           07-28315-01240         $4,164        ($1,509) (26.6%)       0.0%        (0.0)          39          (19)     (32.0%)      0.0%     (0.0)       $18,845          ($1,508)     (7.4%)         0.0%      (0.0)          184           (31)    (14.3%)       0.0%     (0.0)
 953 Shikai Borage Dry Skn Thrpy Facial Clnsr 6 Oz   00-81738-40270         $4,156          $4,156        na     0.0%          0.0         396          396             na    0.0%       0.0         $9,964           $9,964           na       0.0%        0.0        1,022         1,022            na     0.0%       0.0
 955 Devita Sun Damage Repair Gel 1 Oz               06-82941-02238         $4,154            $803   24.0%       0.0%          0.0         122            11         9.8%     0.0%       0.0       $11,741            $5,176      78.8%         0.0%        0.0          357           145       68.5%       0.0%       0.0
 954 Lily Colo Cream Lavender Ogc 2 Oz               07-06785-00111         $4,154          $1,427   52.3%       0.0%          0.0         194            83       75.2%      0.0%       0.0       $16,711            $8,034      92.6%         0.0%        0.0          752           400     113.3%        0.0%       0.0
 956 Phybiosis Rosehip Treat Blue                    06-05879-98853         $4,134          $3,145 317.9%        0.0%          0.0         187          141      305.3%       0.0%       0.0       $16,314            $9,077    125.4%          0.0%        0.0          766           432     129.7%        0.0%       0.0
 957 Nat Plus Ultra Nail Strngthnr .25 Oz            00-97467-06020         $4,122        ($1,051) (20.3%)       0.0%        (0.0)         618        (176)      (22.1%)      0.0%     (0.0)       $18,727          ($2,249)    (10.7%)         0.0%      (0.0)        2,828         (370)     (11.6%)       0.0%     (0.0)
 958 Ultra Bot Ulb Msm Facial Wash 4 Oz              06-51706-00135         $4,122            $132     3.3%      0.0%        (0.0)         375            41       12.4%      0.0%       0.0       $16,500            ($986)     (5.6%)         0.0%      (0.0)        1,465           135       10.1%       0.0%       0.0
 959 Bwc Aha Renewal Moisture Crm 4 Oz               00-00056-45423         $4,110            $138     3.5%      0.0%        (0.0)         301            12         4.1%     0.0%     (0.0)       $23,652            $2,163      10.1%         0.0%      (0.0)        1,743           118         7.2%      0.0%       0.0
 960 Ecolips Gold Ogc .15 Oz                         08-59623-00024         $4,100          ($310)   (7.0%)      0.0%        (0.0)       1,251        (256)      (17.0%)      0.1%     (0.0)       $30,447          ($8,197)    (21.2%)         0.0%      (0.0)        9,587       (3,576)     (27.2%)       0.1%     (0.0)
 961 Dr Hauschka Rosemry Leg & Arm Tnr Ogc 3.4 Oz    40-20829-52929         $4,096            $502   14.0%       0.0%          0.0         147            36       32.4%      0.0%       0.0       $15,812            ($168)     (1.1%)         0.0%      (0.0)          522           (17)     (3.1%)       0.0%     (0.0)
 962 Herban Cowboy Dusk Shave Soap Ogc 2.9 Oz        08-05002-00044         $4,089          $1,516   59.0%       0.0%          0.0       1,226          496        67.9%      0.1%       0.0       $15,262          $10,418     215.1%          0.0%        0.0        4,581         3,158     222.0%        0.0%       0.0
 963 Mychelle Apple Cleansr 4.4 Oz                   08-17291-00105         $4,078          $4,078        na     0.0%          0.0         186          186             na    0.0%       0.0         $4,746           $4,746           na       0.0%        0.0          220           220            na     0.0%       0.0
 964 Badger Lip Balm Chai Rose Lip 0.2 Oz            06-34084-33165         $4,074          $1,203   41.9%       0.0%          0.0       1,491          383        34.5%      0.1%       0.0       $21,930            $3,189      17.0%         0.0%        0.0        8,314         1,044       14.4%       0.1%       0.0
 965 Pacifica Waikiki Pikake Body Buttr 8 Oz         06-87735-56036         $4,073          $4,073        na     0.0%          0.0         320          320             na    0.0%       0.0       $10,797          $10,797            na       0.0%        0.0          942           942            na     0.0%       0.0
 966 A Cacia Bdy Butter Shea 4 Oz                    00-51381-84625         $4,058        ($3,762) (48.1%)       0.0%        (0.0)         470        (584)      (55.4%)      0.0%     (0.0)       $23,898          $14,288     148.7%          0.0%        0.0        2,652         1,387     109.6%        0.0%       0.0
 967 Mychelle Crm Polypeptide Supreme 0.165 Oz       08-17291-00039         $4,039            $599   17.4%       0.0%          0.0         676          102        17.8%      0.0%       0.0       $18,531            $4,835      35.3%         0.0%        0.0        3,094           740       31.4%       0.0%       0.0
 968 Earth Sc Eye Crm Placentagen 2 Oz               00-54986-00122         $4,038            $280     7.4%      0.0%        (0.0)         316            62       24.3%      0.0%       0.0       $19,383            ($789)     (3.9%)         0.0%      (0.0)        1,444             56        4.1%      0.0%       0.0
 969 Carlson E-gem Lip Care 1 Oz                     00-88395-00591         $4,036            $138     3.5%      0.0%        (0.0)       1,643            64         4.1%     0.1%     (0.0)       $21,904              $882        4.2%        0.0%      (0.0)        8,899           439         5.2%      0.1%       0.0




                    Source: Spins X - Whole Foods                                                                                                                                                                                                                                HCG Category Development Department
                                                                                                      Current 12 Weeks Ending 09-08-07                                                                                                                 Current 52 Weeks

                                                                                                                          Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                              Cat $                    Unit Chg     Unit %               Cat Unit
                                                                                      Dollar Chg             Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                    Cur Cat $ Share Pt                  (Vs Year Change (Vs      Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg     Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars       Ago)        $ % Chg       Share      Chg     Current Units     Ago)      Year Ago) Unit Share   Chg
 970 Giovanni Tch Bdy Bttr Cucumbr Song Ogc 6 Oz     07-16237-18070         $4,035        ($1,386) (25.6%)       0.0%        (0.0)         403        (147)      (26.8%)      0.0%     (0.0)       $27,737          $11,511       70.9%         0.0%        0.0        3,020         1,114       58.4%       0.0%       0.0
 971 Ecco Bella Night Rebuildr Ogc 2 Oz              00-36923-00182         $4,029        ($4,312) (51.7%)       0.0%        (0.0)         117        (132)      (53.0%)      0.0%     (0.0)       $23,966        ($18,955)     (44.2%)         0.0%      (0.0)          736         (563)     (43.3%)       0.0%     (0.0)
 972 Reviva Glycolic Acid Clnser 4 Oz                00-87992-11245         $4,028             ($1)  (0.0%)      0.0%        (0.0)         392          (15)      (3.7%)      0.0%     (0.0)       $16,430              $619        3.9%        0.0%      (0.0)        1,624             39        2.4%      0.0%     (0.0)
 973 Devita Devita-c Accelerator 2 Oz                06-82941-12344         $4,025          ($336)   (7.7%)      0.0%        (0.0)         162          (23)     (12.3%)      0.0%     (0.0)       $16,770          ($1,645)     (8.9%)         0.0%      (0.0)          677         (198)     (22.6%)       0.0%     (0.0)
 974 Eo Lemn Verbena Bdy Ltn Ogc 8 Oz                06-36874-04030         $4,024        ($1,986) (33.0%)       0.0%        (0.0)         541        (299)      (35.6%)      0.0%     (0.0)       $21,064          ($3,374)    (13.8%)         0.0%      (0.0)        2,874         (515)     (15.2%)       0.0%     (0.0)
 975 Neemaura Cream 2 Oz                             07-86648-01201         $4,015        ($1,327) (24.8%)       0.0%        (0.0)         240          (71)     (23.0%)      0.0%     (0.0)       $20,420            $1,328        7.0%        0.0%      (0.0)        1,169             54        4.8%      0.0%       0.0
 976 Camocare Gold Undr-eye .25 Oz                   00-20065-40009         $4,012        ($1,751) (30.4%)       0.0%        (0.0)         275        (101)      (26.8%)      0.0%     (0.0)       $19,688        ($13,342)     (40.4%)         0.0%      (0.0)        1,322         (922)     (41.1%)       0.0%     (0.0)
 977 Alaffia Facial Soap W/ Rooibos Ft3 Oz           01-87132-00075         $3,991          $1,973   97.8%       0.0%          0.0       1,077          494        84.7%      0.0%       0.0       $15,187          $12,415     447.9%          0.0%        0.0        4,227         3,439     436.1%        0.0%       0.0
 978 Rain Res Bdy Lotion Oh Baby 8 Oz                00-00518-20002         $3,978            $598   17.7%       0.0%          0.0         688            72       11.7%      0.0%       0.0       $19,071            $2,436      14.6%         0.0%        0.0        3,314           350       11.8%       0.0%       0.0
 979 Weleda Iris Facial Toner 3.4oz                  00-95508-19906         $3,973            $297     8.1%      0.0%        (0.0)         251            25       11.0%      0.0%       0.0       $19,633            $2,540      14.9%         0.0%        0.0        1,203           112       10.2%       0.0%       0.0
 980 Earths Best Extra Rich Therapy Crm Ogc 4 Oz     00-78522-00703         $3,969          ($585) (12.8%)       0.0%        (0.0)         398          (57)     (12.5%)      0.0%     (0.0)       $23,941          ($7,545)    (24.0%)         0.0%      (0.0)        2,408         (815)     (25.3%)       0.0%     (0.0)
 981 Grateful Body E I Line Facial Clnsr Ogc 3.5 O   08-11466-00920         $3,966          $1,990 100.8%        0.0%          0.0         212          128      152.0%       0.0%       0.0       $11,556            $2,927      33.9%         0.0%        0.0          531           106       24.8%       0.0%       0.0
 982 Emerita Fine Line Eye Serum Ogc .5 Oz           03-56163-30460         $3,962          $2,217 127.1%        0.0%          0.0         142            73     105.4%       0.0%       0.0       $12,214          $10,270     528.3%          0.0%        0.0          439           364     480.9%        0.0%       0.0
 983 Dr Hauschka Sun Scrn Stck Spf 30 0.17 Oz        00-00042-12037         $3,961            $257     6.9%      0.0%        (0.0)         266            22        8.8%      0.0%       0.0       $12,388              $494        4.2%        0.0%      (0.0)          837              1        0.2%      0.0%     (0.0)
 984 Nat Gate Org Adv Sundercover Spf 30 Ogc 4 Oz    00-78347-30007         $3,958          $3,841 3297.2%       0.0%          0.0         357          348     3924.7%       0.0%       0.0       $10,409          $10,292    #######          0.0%        0.0        1,026         1,018   11477.7%        0.0%       0.0
 985 Pangea Mandarin Sweet Lime Toner Og 4 Oz        08-37063-00630         $3,949          $2,026 105.3%        0.0%          0.0         198            27       15.6%      0.0%       0.0       $14,148          $10,646     304.0%          0.0%        0.0          952           643     208.0%        0.0%       0.0
 986 Derma E Pycnogenol W/Green Tea Eye Gel .5 Oz    00-30985-01950         $3,948            $857   27.7%       0.0%          0.0         276            94       51.2%      0.0%       0.0       $17,382          ($2,036)    (10.5%)         0.0%      (0.0)        1,074           (10)     (0.9%)       0.0%     (0.0)
 987 Rac Perry Skn Prtectr 4 Oz                      00-21633-10297         $3,943             ($9)  (0.2%)      0.0%        (0.0)         157        (109)      (41.1%)      0.0%     (0.0)       $17,528            $3,454      24.5%         0.0%        0.0          746         (157)     (17.4%)       0.0%     (0.0)
 988 Aubrey Mens Stck Mstrzr Daily Ogc 2 Oz          07-49985-04020         $3,936          $2,531 180.0%        0.0%          0.0         294          191      184.6%       0.0%       0.0       $18,973            $4,987      35.7%         0.0%        0.0        1,419           374       35.8%       0.0%       0.0
 989 Kiss My Face Hand Creme Ogc 3 Oz                00-28367-83566         $3,926          $3,926        na     0.0%          0.0         493          493            na     0.0%       0.0         $6,176           $6,176           na       0.0%        0.0          768           768            na     0.0%       0.0
 990 Derma E Vit A Wrinkle Oil 2 Oz                  00-30985-00888         $3,917          $1,122   40.1%       0.0%          0.0         486          134        38.1%      0.0%       0.0       $17,814              $782        4.6%        0.0%      (0.0)        2,181           (59)     (2.6%)       0.0%     (0.0)
 991 Quantum Buzz Away Extreme Packets               00-46985-01695         $3,910          $2,884 281.1%        0.0%          0.0       7,744        6,169      391.5%       0.3%       0.3         $6,545           $5,373    458.3%          0.0%        0.0       13,883       12,064      663.5%        0.1%       0.1
 992 Badger Balm Antibug Travel .75 Oz               06-34084-02912         $3,909            $252     6.9%      0.0%        (0.0)         914            28        3.2%      0.0%     (0.0)         $8,101           ($309)     (3.7%)         0.0%      (0.0)        1,905         (201)      (9.6%)       0.0%     (0.0)
 994 Rac Perry Serum Alpha Hydrx 10% 1.1 Oz          00-21633-00296         $3,894           ($31)   (0.8%)      0.0%        (0.0)         150          (33)     (18.0%)      0.0%     (0.0)       $17,955          ($2,689)    (13.0%)         0.0%      (0.0)          716         (225)     (23.9%)       0.0%     (0.0)
 993 Zia Moistur Cleanser W Soybean Ogc 8.3 Oz       07-58024-00160         $3,894          $3,894        na      0.0%         0.0         238          238            na     0.0%       0.0         $3,894           $3,894           na       0.0%        0.0          238           238            na     0.0%       0.0
 995 Grateful Body 30 Plus Mask 1 Oz                 08-11466-00943         $3,880            $758   24.3%       0.0%          0.0         203            75       58.8%      0.0%       0.0       $15,980            ($599)     (3.6%)         0.0%      (0.0)          693           (42)     (5.7%)       0.0%     (0.0)
 996 Derma E Gel Pycnogenol 2 Oz                     00-30985-00485         $3,877            $905   30.4%       0.0%          0.0         153            36       30.9%      0.0%       0.0       $15,568          ($4,678)    (23.1%)         0.0%      (0.0)          605         (188)     (23.7%)       0.0%     (0.0)
 997 Camocare Gold Camo Cleanser 4 Oz                00-20065-40008         $3,870          ($833) (17.7%)       0.0%        (0.0)         414          (68)     (14.2%)      0.0%     (0.0)       $15,728          ($4,172)    (21.0%)         0.0%      (0.0)        1,632         (541)     (24.9%)       0.0%     (0.0)
 998 Reviva Zit Stick 0.125 Oz                       00-87992-11348         $3,865            $645   20.0%       0.0%          0.0       1,067          165        18.3%      0.0%       0.0       $16,772              $381        2.3%        0.0%      (0.0)        4,662         (115)      (2.4%)       0.0%     (0.0)
 999 Kuumba Made Body Lotn Blk Cocont Ogc 6 Oz       06-40842-61311         $3,864          $3,864        na     0.0%          0.0         492          492            na     0.0%       0.0       $13,672          $13,672            na       0.0%        0.0        1,801         1,801            na     0.0%       0.0
1000 Kuumba Made Watr Goddss Bdy Ltn Ogc 6 Oz        06-40842-61271         $3,861          $3,861        na     0.0%          0.0         502          502            na     0.0%       0.0       $12,332          $12,332            na       0.0%        0.0        1,625         1,625            na     0.0%       0.0
1001 Derma E Org Express Hydrat Day Creme Ogc 2 Oz   00-30985-05030         $3,855          $3,855        na     0.0%          0.0         168          168            na     0.0%       0.0         $4,730           $4,730           na       0.0%        0.0          219           219            na     0.0%       0.0
1002 Reviva Elastin Night Cream 1.5 Oz               00-87992-11127         $3,854          ($427) (10.0%)       0.0%        (0.0)         402          (47)     (10.5%)      0.0%     (0.0)       $19,344            $2,834      17.2%         0.0%        0.0        1,961           232       13.4%       0.0%       0.0
1003 Grateful Facial Therapy Oil Rich Skin 2 Oz      08-11466-00964         $3,852          $2,652 221.0%        0.0%          0.0         172          128      291.5%       0.0%       0.0       $10,567            $1,001      10.5%         0.0%        0.0          410             15        3.7%      0.0%     (0.0)
1004 Hugo Lotion Shea Btr Oatmeal 12 Oz              08-79779-00026         $3,842          $3,250 549.3%        0.0%          0.0         311          262      523.3%       0.0%       0.0         $7,484           $6,893   #######          0.0%        0.0          620           570    1140.9%        0.0%       0.0
1005 Collective Well Night Balm Ogc 2 Oz             08-00704-01004         $3,840            $965   33.6%       0.0%          0.0         185          (16)      (7.8%)      0.0%     (0.0)       $24,551          $10,875       79.5%         0.0%        0.0        1,435           511       55.3%       0.0%       0.0
1007 Simply Divine You Cant Zit Here Ogc 4 Oz        07-53004-08000         $3,834          $3,834        na     0.0%          0.0         206          206            na     0.0%       0.0         $9,697           $9,697           na       0.0%        0.0          530           530            na     0.0%       0.0
1006 Vtae Lotion Coconut Tangerine 16 Oz             07-84314-31041         $3,834        ($2,878) (42.9%)       0.0%        (0.0)         332        (315)      (48.7%)      0.0%     (0.0)       $17,499            $2,566      17.2%         0.0%        0.0        1,686           210       14.3%       0.0%       0.0
1008 Camocare Facial Scrub Bamboo 4 Oz               00-20065-12411         $3,827        ($1,036) (21.3%)       0.0%        (0.0)         336          (74)     (18.0%)      0.0%     (0.0)       $16,283          ($3,108)    (16.0%)         0.0%      (0.0)        1,407         (290)     (17.1%)       0.0%     (0.0)
1009 Ind Meadow Love Your Face Crm 4 Oz              06-35637-00004         $3,818          $1,270   49.9%       0.0%          0.0         193            59       44.4%      0.0%       0.0       $25,045              $645        2.6%        0.0%      (0.0)        1,262            (3)     (0.2%)       0.0%     (0.0)
1010 Alaffia Shea Butter Moisturizing Crm Ft 4 Oz    01-87132-00067         $3,813            $584   18.1%       0.0%          0.0         329            51       18.2%      0.0%       0.0       $23,197          $18,995     452.1%          0.0%        0.0        2,011         1,640     442.8%        0.0%       0.0
1012 Badger Lip Balm Lav Ornge 0.2 Oz                06-34084-33164         $3,799          ($179)   (4.5%)      0.0%        (0.0)       1,444          (99)      (6.4%)      0.1%     (0.0)       $22,093              $801        3.8%        0.0%      (0.0)        8,486           247         3.0%      0.1%     (0.0)
1011 Burts Bees Baby Bee Ointment 3 Oz               07-92850-74899         $3,799          $3,799        na     0.0%          0.0         471          471            na     0.0%       0.0         $5,431           $5,431           na       0.0%        0.0          678           678            na     0.0%       0.0
1013 Eo Geranium/ Citrus Lotion Ogc 8 Oz             06-36874-04027         $3,799          ($227)   (5.6%)      0.0%        (0.0)         511          (52)      (9.3%)      0.0%     (0.0)       $19,235            $2,667      16.1%         0.0%        0.0        2,615           355       15.7%       0.0%       0.0
1014 Earth Friendly Hand Lotn Pomgrnt 17.5 Oz        07-49174-09852         $3,791          $3,791        na     0.0%          0.0         391          391            na     0.0%       0.0         $6,678           $6,678           na       0.0%        0.0          654           654            na     0.0%       0.0
1015 Footherapy Foot Natural Bath Jar 16 Oz          00-79896-66901         $3,788            $801   26.8%       0.0%          0.0         588          120        25.7%      0.0%       0.0       $11,915            $1,625      15.8%         0.0%        0.0        1,845           242       15.1%       0.0%       0.0
1016 Badger Lip Balm Unscented0.2 Oz                 06-34084-33159         $3,787            $304     8.7%      0.0%        (0.0)       1,412          101         7.7%      0.1%       0.0       $23,393            $3,641      18.4%         0.0%        0.0        8,788         1,239       16.4%       0.1%       0.0
1017 Lily Org Clnser Seaweed Balance Ogc 3.4         07-06785-00100         $3,787          $1,548   69.1%       0.0%          0.0         283          134        89.5%      0.0%       0.0       $11,290            $5,481      94.4%         0.0%        0.0          802           416     107.6%        0.0%       0.0
1018 Zia Super Moistr Mask Ogc 3 Oz                  07-58024-00722         $3,786          ($812) (17.7%)        0.0%       (0.0)         251          (55)     (17.9%)      0.0%     (0.0)       $20,545          ($7,350)    (26.3%)         0.0%      (0.0)        1,355         (560)     (29.2%)       0.0%     (0.0)
1019 Eco Lips Bee Free Lip Balm .15 Oz               08-59623-00041         $3,785            $492   14.9%       0.0%          0.0       1,160            78        7.2%      0.0%       0.0       $22,586            $2,136      10.4%         0.0%        0.0        7,178           550         8.3%      0.1%       0.0
1020 Derma E Gel Vit A Wrinkle 8 Oz                  00-30985-00780         $3,770          ($434) (10.3%)       0.0%        (0.0)         444          (21)      (4.5%)      0.0%     (0.0)       $16,621            $2,028      13.9%         0.0%        0.0        1,868           219       13.3%       0.0%       0.0
1021 Nat Gate Revitalizing Facial Scrub 5 Oz         00-78347-77810         $3,766          ($120)   (3.1%)      0.0%        (0.0)         398          (28)      (6.7%)      0.0%     (0.0)       $16,040            $8,789    121.2%          0.0%        0.0        1,760           978     125.1%        0.0%       0.0
1022 Weleda Foot Balm 2.6 Oz                         40-01638-09916         $3,754        ($2,043) (35.2%)       0.0%        (0.0)         424        (226)      (34.7%)      0.0%     (0.0)       $19,677          ($1,479)     (7.0%)         0.0%      (0.0)        2,137         (170)      (7.4%)       0.0%     (0.0)
1023 Hemp Organics Lip Tint Terra Ogc                06-98861-00043         $3,749          ($324)   (7.9%)      0.0%        (0.0)         662           (1)      (0.1%)      0.0%     (0.0)       $16,792              $392        2.4%        0.0%      (0.0)        2,789             77        2.8%      0.0%     (0.0)
1024 Lily Desert Lip Balm Ogc .12 Oz                 00-26395-00114         $3,749            $391   11.7%       0.0%        (0.0)       1,838          206        12.6%      0.1%       0.0       $19,655            ($753)     (3.7%)         0.0%      (0.0)        9,421         (698)      (6.9%)       0.1%     (0.0)
1025 Derma E Ester-C Recovery Serum 2 Oz             00-30985-00325         $3,710        ($1,372) (27.0%)       0.0%        (0.0)         252        (106)      (29.6%)      0.0%     (0.0)       $17,869          ($6,361)    (26.3%)         0.0%      (0.0)        1,233         (570)     (31.6%)       0.0%     (0.0)
1027 Jason H & B Lotion 70% Aloe 16 Oz               00-78522-00004         $3,708        ($1,073) (22.4%)        0.0%       (0.0)         539        (182)      (25.2%)      0.0%     (0.0)       $19,126          ($1,824)      (8.7%)        0.0%      (0.0)        2,869         (263)       (8.4%)      0.0%     (0.0)
1028 Merry Hempstr Vgn Lip Balm Tngrne Tube.14 Oz    00-09030-00007         $3,708        ($1,012) (21.4%)       0.0%        (0.0)       1,443        (474)      (24.7%)      0.1%     (0.0)       $23,150          ($8,200)    (26.2%)         0.0%      (0.0)        9,323       (3,209)     (25.6%)       0.1%     (0.0)
1026 Zia Citrus Night Reversl Ogc .25 Oz             07-58024-00047         $3,708        ($1,109) (23.0%)        0.0%       (0.0)         780        (238)      (23.4%)      0.0%     (0.0)       $21,158          ($7,878)    (27.1%)         0.0%      (0.0)        4,428       (1,892)     (29.9%)       0.0%     (0.0)
1029 Ind Meadow Love Your Face Crm 2 Oz              06-35637-00003         $3,703            $336   10.0%       0.0%        (0.0)         287            17        6.3%      0.0%       0.0       $20,304          ($1,737)     (7.9%)         0.0%      (0.0)        1,631         (198)     (10.8%)       0.0%     (0.0)
1030 Jurassic Emu Oil Face Cream 2 Oz                08-05342-02002         $3,688          $1,580   75.0%       0.0%          0.0         246          105        74.5%      0.0%       0.0       $14,540            $4,713      48.0%         0.0%        0.0          970           314       47.9%       0.0%       0.0
1031 Rac Perry Scrub Peach & Papaya 2 Oz             00-21633-00270         $3,656        ($1,014) (21.7%)       0.0%        (0.0)         294        (183)      (38.4%)      0.0%     (0.0)       $18,158            ($317)     (1.7%)         0.0%      (0.0)        1,483         (415)     (21.9%)       0.0%     (0.0)
1032 Lily Av80 Lotion Ex Cond 18 Oz                  00-26395-04930         $3,644          ($388)   (9.6%)      0.0%        (0.0)         500          (33)      (6.2%)      0.0%     (0.0)       $15,168          ($2,249)    (12.9%)         0.0%      (0.0)        2,062         (262)     (11.3%)       0.0%     (0.0)
1033 Zia Sea Tonic Rosewater & Aloe Ogc 6.7 Oz       07-58024-00163         $3,641          $3,641        na      0.0%         0.0         267          267            na     0.0%       0.0         $3,641           $3,641           na       0.0%        0.0          267           267            na     0.0%       0.0
1034 Uv Natural Sunscreen Spf 30 1.7 Oz              08-93887-00008         $3,626          $1,129   45.2%       0.0%          0.0         245            64       35.7%      0.0%       0.0         $8,021           $4,000      99.5%         0.0%        0.0          538           255       89.7%       0.0%       0.0
1035 Ultra Bot Alpha Lipoic Eye Crm                  06-51706-00145         $3,616          ($448) (11.0%)       0.0%        (0.0)         173          (20)     (10.1%)      0.0%     (0.0)       $15,068            $2,071      15.9%         0.0%        0.0          725           101       16.2%       0.0%       0.0
1036 Suki Li Prepair Butter                          08-58971-00004         $3,606          $2,305 177.1%        0.0%          0.0         405          251      163.5%       0.0%       0.0       $12,712            $7,817    159.7%          0.0%        0.0        1,457           875     150.5%        0.0%       0.0
1037 Pangea Facial Crm Ylang/linden Og 2 Oz          08-37063-00515         $3,604          $2,646 276.1%        0.0%          0.0         139            97     229.8%       0.0%       0.0       $13,173          $11,649     764.1%          0.0%        0.0          605           537     785.5%        0.0%       0.0
1038 Organix Neem Oil Facial Treatmt 6 Oz            06-66183-00017         $3,592            $187     5.5%      0.0%        (0.0)         236            12        5.6%      0.0%     (0.0)       $15,614            $3,619      30.2%         0.0%        0.0        1,045           243       30.3%       0.0%       0.0
1039 Lasting Touch Lotion Deep Tissue Mssg           08-57286-00102         $3,591          $1,084   43.2%       0.0%          0.0         410          122        42.4%      0.0%       0.0       $12,432            $7,268    140.8%          0.0%        0.0        1,419           826     139.1%        0.0%       0.0
1040 Zia Sea Tonic Rosewtr & Aloe Ogc 2 Oz           07-58024-00053         $3,589        ($5,443) (60.3%)        0.0%       (0.0)         764      (1,137)      (59.8%)      0.0%     (0.1)       $27,426        ($13,162)     (32.4%)         0.0%      (0.0)        5,780       (2,991)     (34.1%)       0.1%     (0.0)
1041 Burts Bees Lip Gloss Lmn Lime .25 Oz            07-92850-09399         $3,587        ($1,017) (22.1%)       0.0%        (0.0)         950        (502)      (34.6%)      0.0%     (0.0)       $22,055          ($6,809)    (23.6%)         0.0%      (0.0)        6,301       (2,804)     (30.8%)       0.1%     (0.0)
1042 Desert Ess Spa Fcl Grn T Clnsn Pads Ogc 50 Ct   07-18334-30513         $3,586            $521   17.0%       0.0%          0.0         640          116        22.1%      0.0%       0.0       $11,465            $3,101      37.1%         0.0%        0.0        2,036           567       38.6%       0.0%       0.0
1043 Badger Lip Balm Hghlnd Mint 0.2 Oz              06-34084-33160         $3,581          $1,150   47.3%       0.0%          0.0       1,318          375        39.8%      0.1%       0.0       $20,491            $4,894      31.4%         0.0%        0.0        7,755         1,790       30.0%       0.1%       0.0
1044 Lily Colo Oil Treatmnt 7 Rejuvntng 2 Oz         07-06785-00113         $3,578            $588   19.7%       0.0%          0.0         192            53       37.9%      0.0%       0.0       $13,986            $5,350      61.9%         0.0%        0.0          702           296       73.1%       0.0%       0.0




                    Source: Spins X - Whole Foods                                                                                                                                                                                                                                HCG Category Development Department
                                                                                                      Current 12 Weeks Ending 09-08-07                                                                                                                 Current 52 Weeks

                                                                                                                          Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                              Cat $                    Unit Chg     Unit %               Cat Unit
                                                                                      Dollar Chg             Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                    Cur Cat $ Share Pt                  (Vs Year Change (Vs      Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg     Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars       Ago)        $ % Chg       Share      Chg     Current Units     Ago)      Year Ago) Unit Share   Chg
1045 Kmf Moisturzr Aha Aloe Oil/frag Free 16 Oz      00-28367-82904         $3,576      ($15,061) (80.8%)        0.0%        (0.1)         432      (1,641)      (79.2%)      0.0%     (0.1)       $76,306        ($26,681)     (25.9%)         0.1%      (0.0)        8,435       (2,999)     (26.2%)       0.1%     (0.0)
1046 Phybiosis Blue Lavender Cleansing Milk 4 Oz     06-05879-98811         $3,574          $2,474 225.0%        0.0%          0.0         157          102      186.3%       0.0%       0.0       $12,331            $8,050    188.0%          0.0%        0.0          565           347     159.2%        0.0%       0.0
1047 Emerita Day Face Cream Ogc 2 Oz                 03-56163-30450         $3,549             $86     2.5%      0.0%        (0.0)         159           (3)      (1.6%)      0.0%     (0.0)       $19,184          $15,489     419.1%          0.0%        0.0          900           729     425.7%        0.0%       0.0
1048 Emerita Deep Hydrating Body Lotion 8 Oz         03-56163-30400         $3,517            $214     6.5%      0.0%        (0.0)         304          (16)      (5.0%)      0.0%     (0.0)       $18,504          $10,794     140.0%          0.0%        0.0        1,633           895     121.4%        0.0%       0.0
1049 Devita Gentle Aloe Exfoliator 6 Oz              06-82941-12345         $3,512          $1,529   77.1%       0.0%          0.0         184            77       71.5%      0.0%       0.0       $12,770            $2,913      29.6%         0.0%        0.0          684           132       24.0%       0.0%       0.0
1050 Zia French Clay Purifying Mask Ogc 1.2 Oz       07-58024-00740         $3,488        ($1,076) (23.6%)        0.0%       (0.0)         163          (34)     (17.3%)      0.0%     (0.0)       $16,640          ($2,167)    (11.5%)         0.0%      (0.0)          743           (89)    (10.6%)       0.0%     (0.0)
1051 Kmf Tinted Moistrzr Spf8 Clay 1.4 Oz            00-28367-83521         $3,485          $3,311 1895.9%       0.0%          0.0         395          378     2162.0%       0.0%       0.0       $13,639          $13,464    #######          0.0%        0.0        1,494         1,476    8444.4%        0.0%       0.0
1052 Camocare Under-eye Therapy .5 Oz                00-20065-40015         $3,461        ($3,145) (47.6%)       0.0%        (0.0)         142        (124)      (46.6%)      0.0%     (0.0)       $23,927          ($7,841)    (24.7%)         0.0%      (0.0)          987         (337)     (25.5%)       0.0%     (0.0)
1053 Uv Natural Sunscrn Sport Spf 30 7 Oz            08-93887-00007         $3,454        ($5,721) (62.4%)       0.0%        (0.0)         124        (228)      (64.8%)      0.0%     (0.0)       $13,173            ($470)     (3.4%)         0.0%      (0.0)          468           (50)     (9.7%)       0.0%     (0.0)
1054 Aubrey Ult Moist Lotion Green Tea Ogc 8 Oz      07-49985-08221         $3,444            $989   40.3%       0.0%          0.0         381          133        53.7%      0.0%       0.0       $26,967          $11,320       72.3%         0.0%        0.0        2,828         1,241       78.2%       0.0%       0.0
1055 Derma E Pycnogenol Rednss Reducng Serum 2 Oz    00-30985-01910         $3,443          $3,443        na     0.0%          0.0         130          130            na     0.0%       0.0         $9,604           $9,604           na       0.0%        0.0          360           360            na     0.0%       0.0
1056 Eco Lips Hemp Lip Balm Og .15 Oz                08-59623-00042         $3,425          ($634) (15.6%)       0.0%        (0.0)       1,055        (314)      (22.9%)      0.0%     (0.0)       $22,599          ($3,992)    (15.0%)         0.0%      (0.0)        7,285       (1,395)     (16.1%)       0.1%     (0.0)
1057 Earth Friendly Hand Lotion Lemon Grass 17.5 O   07-49174-09846         $3,423          $3,423        na     0.0%          0.0         378          378            na     0.0%       0.0         $6,291           $6,291           na       0.0%        0.0          671           671            na     0.0%       0.0
1058 Aubrey Spf 15 Hand Bdy Ltn Ogc 8 Oz             07-49985-08224         $3,419             $35     1.0%      0.0%        (0.0)         271             6        2.1%      0.0%     (0.0)       $17,225          ($2,118)    (10.9%)         0.0%      (0.0)        1,356         (256)     (15.9%)       0.0%     (0.0)
1059 Queen Helene Scrub Oatmeal & Honey 6 Oz         00-79896-56578         $3,417          ($828) (19.5%)        0.0%       (0.0)         922        (233)      (20.2%)      0.0%     (0.0)       $16,248          ($2,992)    (15.6%)         0.0%      (0.0)        4,349       (1,080)     (19.9%)       0.0%     (0.0)
1060 Aubrey Sea Bckthorn Mask Ogc 4 Oz               07-49985-04762         $3,411          ($764) (18.3%)       0.0%        (0.0)         363          (80)     (18.2%)      0.0%     (0.0)       $19,867              $105        0.5%        0.0%      (0.0)        2,165            (5)     (0.2%)       0.0%     (0.0)
1061 Suki Complexn Brght Moist Masque Ogc 1.7 Oz     08-58971-00014         $3,404          $2,493 273.7%        0.0%          0.0          78            56     254.0%       0.0%       0.0       $11,781            $9,206    357.6%          0.0%        0.0          269           209     347.9%        0.0%       0.0
1062 Derma E Psorzema Body Lotion 8 Oz               00-30985-08720         $3,395          $3,395        na     0.0%          0.0         155          155            na     0.0%       0.0         $7,431           $7,431           na       0.0%        0.0          340           340            na     0.0%       0.0
1063 Jason Facial Vita C Max 4 Oz                    00-78522-06032         $3,385        ($4,352) (56.2%)        0.0%       (0.0)         110        (159)      (59.0%)      0.0%     (0.0)       $27,163          ($5,405)    (16.6%)         0.0%      (0.0)          930         (201)     (17.8%)       0.0%     (0.0)
1064 Kuumba Made Wht Ginger Bdy Lotion Ogc 6 Oz      06-40842-61041         $3,382          $3,382        na     0.0%          0.0         440          440            na     0.0%       0.0       $10,856          $10,856            na       0.0%        0.0        1,446         1,446            na     0.0%       0.0
1065 Reviva Beach Baby W/spf 4 Oz                    00-87992-11103         $3,375          $1,400   70.9%       0.0%          0.0         445          170        61.7%      0.0%       0.0         $9,229           $2,269      32.6%         0.0%        0.0        1,221           273       28.8%       0.0%       0.0
1066 Moon Valley Lotion Bar 2 Oz                     08-30911-00014         $3,357            $571   20.5%       0.0%          0.0         392            51       14.9%      0.0%       0.0       $19,223            $9,790    103.8%          0.0%        0.0        2,296         1,007       78.1%       0.0%       0.0
1067 Uv Natural Sunscrn Sport Spf 30 1.7 Oz          08-93887-00006         $3,345            $390   13.2%       0.0%          0.0         217            14        6.7%      0.0%       0.0         $7,828           $3,869      97.7%         0.0%        0.0          508           240       89.3%       0.0%       0.0
1068 Hfs X-zit Stick 1 Oz                            00-10043-08020         $3,336        ($1,051) (23.9%)       0.0%        (0.0)         526        (305)      (36.7%)      0.0%     (0.0)       $11,087          ($6,653)    (37.5%)         0.0%      (0.0)        1,812       (1,198)     (39.8%)       0.0%     (0.0)
1069 Zia Natural Microdermabrasion Serum .5 Oz       07-58024-00402         $3,336          $3,270 4955.8%        0.0%         0.0          82            80    3989.1%       0.0%       0.0         $9,041           $8,975   #######          0.0%        0.0          220           218   10900.8%        0.0%       0.0
1070 Borlind Nat Beauty Night Cream Ogc 2 Oz         07-28315-00639         $3,323          $2,841 589.7%        0.0%          0.0          82            69     556.8%       0.0%       0.0       $10,018            $3,482      53.3%         0.0%        0.0          257             89      52.8%       0.0%       0.0
1071 Masada Mineral Foot Scrub 6 Oz                  07-22498-05016         $3,323          ($182)   (5.2%)      0.0%        (0.0)         430          (50)     (10.3%)      0.0%     (0.0)       $10,011          ($2,630)    (20.8%)         0.0%      (0.0)        1,318         (549)     (29.4%)       0.0%     (0.0)
1073 Aubrey Ult Moist Lotion Spf 15 Ogc 8 Oz         07-49985-08220         $3,315          ($314)   (8.6%)      0.0%        (0.0)         328          (36)      (9.9%)      0.0%     (0.0)       $14,342          ($2,510)    (14.9%)         0.0%      (0.0)        1,457         (285)     (16.4%)       0.0%     (0.0)
1072 Stonyb Lotion Unscented 16 Oz                   00-00518-90010         $3,315          $1,005   43.5%       0.0%          0.0         493          162        48.8%      0.0%       0.0       $13,466            $3,171      30.8%         0.0%        0.0        1,992           503       33.8%       0.0%       0.0
1074 Badger Lip Balm Spf Ogc 15 .15 Oz               06-34084-46541         $3,314            $278     9.2%      0.0%        (0.0)         979          162        19.8%      0.0%       0.0       $11,558            $1,914      19.8%         0.0%        0.0        3,279           633       23.9%       0.0%       0.0
1075 Aubrey Vegecol Soothing Mask Ogc 4 Oz           07-49985-04219         $3,305             $17     0.5%      0.0%        (0.0)         378             2        0.4%      0.0%     (0.0)       $16,686            ($320)     (1.9%)         0.0%      (0.0)        1,921         (201)      (9.5%)       0.0%     (0.0)
1076 Country Cmf Baby Cream 1.5 Oz                   00-29992-00119         $3,295          ($702) (17.6%)       0.0%        (0.0)         501          (81)     (13.9%)      0.0%     (0.0)       $16,844               $39        0.2%        0.0%      (0.0)        2,496             70        2.9%      0.0%     (0.0)
1077 Pure & Basic Body Lotion Lavender 12 Oz         00-74092-08838         $3,272          ($892) (21.4%)       0.0%        (0.0)         442        (136)      (23.6%)      0.0%     (0.0)       $20,249            $7,859      63.4%         0.0%        0.0        2,846         1,045       58.0%       0.0%       0.0
1078 Jason Lotion Rehyd Quick Recvry 4 Oz            00-78522-50030         $3,271          ($964) (22.8%)        0.0%       (0.0)         384        (128)      (24.9%)      0.0%     (0.0)       $13,737          ($5,281)    (27.8%)         0.0%      (0.0)        1,605         (663)     (29.2%)       0.0%     (0.0)
1079 Bwc All Day Moisturizer 2 Oz                    00-00056-45421         $3,264        ($1,003) (23.5%)       0.0%        (0.0)         242          (83)     (25.5%)      0.0%     (0.0)       $20,460            ($172)     (0.8%)         0.0%      (0.0)        1,508         (112)      (6.9%)       0.0%     (0.0)
1080 Camocare Facial Therapy 2.4 Oz                  00-20065-12355         $3,253            $281     9.4%      0.0%        (0.0)         163            30       22.7%      0.0%       0.0       $14,886          ($1,185)     (7.4%)         0.0%      (0.0)          703           (48)     (6.4%)       0.0%     (0.0)
1081 Burts Bees Lip Shimmer Fig .098 Oz              07-92850-40399         $3,249          $3,249        na     0.0%          0.0         833          833            na     0.0%       0.0         $3,249           $3,249           na       0.0%        0.0          833           833            na     0.0%       0.0
1082 Pangea Facial Chammo Orange Crm Og 2 Oz         08-37063-00524         $3,237          $2,553 373.4%        0.0%          0.0         127            95     300.4%       0.0%       0.0         $8,910           $7,751    668.7%          0.0%        0.0          392           337     612.2%        0.0%       0.0
1083 Earth Sc Beta Ginsng Clnsr 8 Oz                 00-54986-00187         $3,231          $1,869 137.3%        0.0%          0.0         280          185      195.9%       0.0%       0.0       $10,065            $6,518    183.8%          0.0%        0.0          860           591     220.2%        0.0%       0.0
1084 Hugo Lotion Grapefruit 12 Oz                    08-79779-00023         $3,217          $2,692 513.5%        0.0%          0.0         255          211      482.3%       0.0%       0.0         $5,252           $4,728    901.7%          0.0%        0.0          427           383     876.0%        0.0%       0.0
1085 Better Bot Clarifying Facial Scrub 4 Oz         06-15731-01571         $3,214        ($2,230) (41.0%)       0.0%        (0.0)         213        (194)      (47.7%)      0.0%     (0.0)       $22,207            $3,649      19.7%         0.0%        0.0        1,558           280       21.9%       0.0%       0.0
1086 Calif Baby Sunscrn Spf 18 Frgnc Fr Ogc 4.5 Oz   07-92692-02118         $3,213          $3,213        na     0.0%          0.0         177          177            na     0.0%       0.0         $5,173           $5,173           na       0.0%        0.0          286           286            na     0.0%       0.0
1087 Mychelle Body Ambrosia Autumn Woods 6 Oz        08-17291-00061         $3,210            $439   15.8%       0.0%          0.0         228            21       10.2%      0.0%       0.0       $14,573            $4,687      47.4%         0.0%        0.0        1,070           357       50.1%       0.0%       0.0
1088 Weleda Aftr Shave Balm 3.4 Oz                   40-01638-09856         $3,190          $1,381   76.3%       0.0%          0.0         167            72       76.1%      0.0%       0.0       $15,234            $6,968      84.3%         0.0%        0.0          797           365       84.6%       0.0%       0.0
1089 Alaffia Shea Butter Lotion Unscented Ft 8 Oz    01-87132-00007         $3,186          $2,147 206.7%        0.0%          0.0         318          220      222.2%       0.0%       0.0       $13,905            $8,531    158.8%          0.0%        0.0        1,365           865     173.2%        0.0%       0.0
1090 Juice Beauty Moisturzr Nutrient Ogc 2 Oz        08-34893-00407         $3,182        ($2,906) (47.7%)       0.0%        (0.0)          91          (87)     (48.9%)      0.0%     (0.0)       $20,846          ($5,648)    (21.3%)         0.0%      (0.0)          690           (83)    (10.7%)       0.0%     (0.0)
1091 Dr Hauschka Aftersun Lotion Ogc 3.4 Oz          40-20829-58019         $3,171            $758   31.4%       0.0%          0.0         148            24       19.3%      0.0%       0.0         $7,158           $1,588      28.5%         0.0%        0.0          337              2        0.6%      0.0%     (0.0)
1092 Derma E Dmae Alpha Lip & C Body Lotion 6 Oz     00-30985-04150         $3,168        ($1,172) (27.0%)       0.0%        (0.0)         195          (66)     (25.4%)      0.0%     (0.0)       $16,346          ($7,332)    (31.0%)         0.0%      (0.0)        1,026         (530)     (34.1%)       0.0%     (0.0)
1093 Aubrey Sunshade Ultra Spf8 Ogc 4 Oz             07-49985-04254         $3,163          ($397) (11.2%)       0.0%        (0.0)         445          (38)      (7.8%)      0.0%     (0.0)         $8,681             $279        3.3%        0.0%      (0.0)        1,208             68        6.0%      0.0%       0.0
1094 African Shea Jojoba                             08-13558-00101         $3,158          $3,158        na     0.0%          0.0         210          210            na     0.0%       0.0       $10,666          $10,666            na       0.0%        0.0          794           794            na     0.0%       0.0
1095 Kmf Tinted Moistrzr Spf8 Manila 1.4 Oz          00-28367-83524         $3,156          $3,027 2346.5%       0.0%          0.0         338          323     2174.7%       0.0%       0.0       $14,694          $14,565    #######          0.0%        0.0        1,580         1,565   10525.9%        0.0%       0.0
1097 Avalon Org Unsceted Body Lotion Ogc 2 Oz        06-54749-35477         $3,144          $3,144        na      0.0%         0.0       1,637        1,637            na     0.1%       0.1       $10,265          $10,265            na       0.0%        0.0        5,449         5,449            na     0.1%       0.1
1096 Ca Baby Aromaspritz Tired Cr Ogc 6 Oz           07-92692-00200         $3,144          ($198)   (5.9%)      0.0%        (0.0)         275          (23)      (7.8%)      0.0%     (0.0)       $12,763              $499        4.1%        0.0%      (0.0)        1,101             11        1.0%      0.0%     (0.0)
1098 Zia Apple Refining Mask Ogc 1.2 Oz              07-58024-00741         $3,140            $157     5.3%       0.0%       (0.0)         156            26       20.4%      0.0%       0.0       $15,615            ($136)      (0.9%)        0.0%      (0.0)          708            (3)      (0.4%)      0.0%     (0.0)
1099 Collective Well Lotion Almond Aloe Ogc 8.5 Oz   08-00704-02003         $3,138          ($531) (14.5%)       0.0%        (0.0)         288        (114)      (28.3%)      0.0%     (0.0)       $14,009            ($777)     (5.3%)         0.0%      (0.0)        1,390         (310)     (18.2%)       0.0%     (0.0)
1100 Eo Grapefruit/mint Lotion Ogc 8 Oz              06-36874-04023         $3,134        ($1,458) (31.7%)       0.0%        (0.0)         426        (213)      (33.3%)      0.0%     (0.0)       $18,911          ($3,054)    (13.9%)         0.0%      (0.0)        2,610         (456)     (14.9%)       0.0%     (0.0)
1101 Kmf Tinted Moistrzr Spf8 Rattan 1.4 Oz          00-28367-83522         $3,131          $3,019 2690.1%       0.0%          0.0         357          346     3079.2%       0.0%       0.0       $11,646          $11,534    #######          0.0%        0.0        1,292         1,281   11400.5%        0.0%       0.0
1102 Derma E Clear Skin 3 Prblm Skn Mstr 2 Oz        00-30985-03900         $3,122          ($755) (19.5%)       0.0%        (0.0)         188          (39)     (17.3%)      0.0%     (0.0)       $17,779          ($3,643)    (17.0%)         0.0%      (0.0)        1,044         (199)     (16.0%)       0.0%     (0.0)
1103 Grateful Body Facial Tone 3.3 Oz                08-11466-00961         $3,118          ($571) (15.5%)       0.0%        (0.0)         181          (83)     (31.4%)      0.0%     (0.0)       $15,589            ($397)     (2.5%)         0.0%      (0.0)          992         (184)     (15.7%)       0.0%     (0.0)
1104 A Cacia Mass Crm Ginger Mint 4 Oz               00-51381-88540         $3,116          ($252)   (7.5%)      0.0%        (0.0)         409           (8)      (1.8%)      0.0%     (0.0)       $13,389          ($5,089)    (27.5%)         0.0%      (0.0)        1,602         (578)     (26.5%)       0.0%     (0.0)
1105 Burts Bees Lip Gloss Cherry .25 Oz              07-92850-09199         $3,090        ($1,294) (29.5%)       0.0%        (0.0)         836        (529)      (38.8%)      0.0%     (0.0)       $22,501          ($7,238)    (24.3%)         0.0%      (0.0)        6,592       (2,653)     (28.7%)       0.1%     (0.0)
1106 Borlind Zz Sensi Toner Ogc 5.07 Oz              07-28315-00613         $3,087        ($2,408) (43.8%)       0.0%        (0.0)         100        (104)      (50.9%)      0.0%     (0.0)       $16,416          ($1,210)     (6.9%)         0.0%      (0.0)          552         (109)     (16.5%)       0.0%     (0.0)
1107 Reviva Dark Cirle Serum 1 Oz                    00-87992-11596         $3,084          ($581) (15.8%)       0.0%        (0.0)         119          (45)     (27.4%)      0.0%     (0.0)       $14,005            $3,654      35.3%         0.0%        0.0          576           142       32.8%       0.0%       0.0
1108 Gabriel Oxygenating Cream 1.25 Oz               07-07060-95305         $3,080          $1,258   69.1%       0.0%          0.0         127            56       77.7%      0.0%       0.0         $8,858           $1,235      16.2%         0.0%        0.0          360             52      16.7%       0.0%       0.0
1109 Now 7788 Hyaluronic Acid Serum 1 Oz             07-33739-07788         $3,072          $2,275 285.2%        0.0%          0.0         192          144      306.3%       0.0%       0.0       $12,003          $11,021    #######          0.0%        0.0          759           703    1247.7%        0.0%       0.0
1110 Earth Ther Scrub Exfol Aloe Kiwi 6 Oz           07-04694-09625         $3,071        ($1,005) (24.7%)       0.0%        (0.0)         426        (131)      (23.5%)      0.0%     (0.0)       $16,644          ($6,186)    (27.1%)         0.0%      (0.0)        2,254         (930)     (29.2%)       0.0%     (0.0)
1111 Mode Shea Btr Unscen Lot 8 Oz                   07-87038-00765         $3,064          $1,185   63.1%       0.0%          0.0         194            72       59.6%      0.0%       0.0       $12,731          ($1,515)    (10.6%)         0.0%      (0.0)          806         (124)     (13.4%)       0.0%     (0.0)
1112 Herban Cowboy Aftr Shave Ogc 3.5 Oz             08-05002-00072         $3,048          ($501) (14.1%)       0.0%        (0.0)         452          (73)     (13.9%)      0.0%     (0.0)       $17,418          ($3,737)    (17.7%)         0.0%      (0.0)        2,722         (582)     (17.6%)       0.0%     (0.0)
1113 Merry Hempstr Lip Balm Lmn Lime Tube .14 Oz     00-09030-00003         $3,039          ($630) (17.2%)       0.0%        (0.0)       1,246        (250)      (16.7%)      0.1%     (0.0)       $22,049              $620        2.9%        0.0%      (0.0)        9,032           243         2.8%      0.1%     (0.0)
1114 Ecolips W/clip Ogc .15 Oz                       08-59623-00017         $3,008          ($925) (23.5%)       0.0%        (0.0)       1,154        (513)      (30.8%)      0.0%     (0.0)       $16,996          ($7,107)    (29.5%)         0.0%      (0.0)        6,928       (3,513)     (33.6%)       0.1%     (0.0)
1115 Juice Beauty Face Serum Antioxdnt Ogc 2 Oz      08-34893-00410         $3,002        ($4,247) (58.6%)       0.0%        (0.0)          68        (104)      (60.5%)      0.0%     (0.0)       $18,049        ($11,265)     (38.4%)         0.0%      (0.0)          468         (219)     (31.9%)       0.0%     (0.0)
1116 Eo Peppermint Citrus Lotion Ogc 8 Oz            06-36874-07012         $2,997          ($705) (19.0%)       0.0%        (0.0)         401        (102)      (20.2%)      0.0%     (0.0)       $13,230          ($1,050)     (7.4%)         0.0%      (0.0)        1,807         (138)      (7.1%)       0.0%     (0.0)
1117 Natrapel Insect Repellent Deet Fr Spry 6 Oz     00-44224-06775         $2,989        ($5,107) (63.1%)       0.0%        (0.0)         483        (783)      (61.9%)      0.0%     (0.0)         $6,692         ($5,653)    (45.8%)         0.0%      (0.0)        1,090         (830)     (43.2%)       0.0%     (0.0)
1119 Better Bot Refin Facial Mask 4 Oz               06-15731-01561         $2,986          ($198)   (6.2%)      0.0%        (0.0)         197          (37)     (16.0%)      0.0%     (0.0)       $14,377            $4,029      38.9%         0.0%        0.0          967           314       48.1%       0.0%       0.0
1118 Derma E Age Def Astzn & Pycngnl Day Crm 2 Oz    00-30985-02125         $2,986          $1,118   59.8%       0.0%          0.0          89            33       59.1%      0.0%       0.0       $14,390            $6,371      79.5%         0.0%        0.0          430           183       74.4%       0.0%       0.0




                    Source: Spins X - Whole Foods                                                                                                                                                                                                                                HCG Category Development Department
                                                                                                      Current 12 Weeks Ending 09-08-07                                                                                                                 Current 52 Weeks

                                                                                                                          Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                              Cat $                    Unit Chg     Unit %              Cat Unit
                                                                                      Dollar Chg             Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                    Cur Cat $ Share Pt                  (Vs Year Change (Vs     Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg     Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars      Ago)         $ % Chg       Share      Chg     Current Units     Ago)      Year Ago) Unit Share  Chg
1120 Jason Ihn Fresh Face Clnsr 8 Oz                 00-78522-50010         $2,980        ($2,317) (43.7%)        0.0%       (0.0)         346        (287)      (45.3%)      0.0%     (0.0)       $18,947         ($7,084)     (27.2%)         0.0%      (0.0)        2,206         (881)     (28.5%)      0.0%     (0.0)
1121 Derma E Clear Skin 2 Blmsh Treatment .5 Oz      00-30985-03800         $2,975            $568   23.6%       0.0%          0.0         321           94        41.3%      0.0%       0.0       $11,813         ($1,245)      (9.5%)         0.0%      (0.0)        1,164           (79)     (6.3%)      0.0%     (0.0)
1122 Alba Ceranade Deep Rstrtv Hydrt Crm 2.1 Oz      07-24742-00281         $2,973          $2,973        na      0.0%         0.0         131          131            na     0.0%       0.0         $2,973          $2,973            na       0.0%        0.0          131           131           na     0.0%       0.0
1123 Aubrey Rosa Mosqueta Spf 12 Ogc 4 Oz            07-49985-04256         $2,956        ($3,745) (55.9%)       0.0%        (0.0)         404        (541)      (57.2%)      0.0%     (0.0)       $10,812         ($8,245)     (43.3%)         0.0%      (0.0)        1,531       (1,241)     (44.8%)      0.0%     (0.0)
1124 Merry Hempstr Lp Blm Pprmnt Spf18 Tube .14 Oz   07-06200-88013         $2,953            $397   15.5%       0.0%          0.0       1,209          164        15.7%      0.1%       0.0       $12,679         ($3,092)     (19.6%)         0.0%      (0.0)        5,183       (1,299)     (20.0%)      0.0%     (0.0)
1125 Mychelle Love Lips Pstcho/coconut Ogc .5 Oz     08-17291-00079         $2,940          $2,940        na     0.0%          0.0         256          256            na     0.0%       0.0         $8,286          $8,286            na       0.0%        0.0          731           731           na     0.0%       0.0
1126 Collective Well Shea Butr Hnd Crm Ogc 3.5 Oz    08-00704-02030         $2,935          ($931) (24.1%)       0.0%        (0.0)         296        (169)      (36.3%)      0.0%     (0.0)       $22,641         ($1,345)      (5.6%)         0.0%      (0.0)        2,448         (526)     (17.7%)      0.0%     (0.0)
1128 Alba Moist Shave Cream Lime                     07-24742-00351         $2,927          $1,529 109.4%         0.0%         0.0       1,576          828      110.6%       0.1%       0.0       $11,121           $3,679       49.4%         0.0%        0.0        5,954         1,194       25.1%      0.1%       0.0
1127 Ecolips Natural Spf 30 Ogc .15 Oz               08-59623-00003         $2,927          ($581) (16.6%)       0.0%        (0.0)       1,650        (304)      (15.6%)      0.1%     (0.0)       $14,159         ($2,891)     (17.0%)         0.0%      (0.0)        8,305       (1,989)     (19.3%)      0.1%     (0.0)
1130 A Cacia Bdy Butter Cocoa 4 Oz                   00-51381-84623         $2,919        ($1,320) (31.1%)       0.0%        (0.0)         328        (228)      (41.0%)      0.0%     (0.0)       $13,501           $8,245     156.8%          0.0%        0.0        1,521           850     126.9%       0.0%       0.0
1129 Pangea Toner Tangerine Thyme 4 Oz               08-37063-00628         $2,919          $2,055 238.1%        0.0%          0.0         152           73        92.2%      0.0%       0.0         $9,710          $8,199     542.5%          0.0%        0.0          643           501     351.5%       0.0%       0.0
1131 Mychelle Lavendr Sage Hnd Crm 2.26 Oz           08-17291-00056         $2,911          $1,697 139.7%        0.0%          0.0         235          133      130.6%       0.0%       0.0       $15,131           $7,136       89.3%         0.0%        0.0        1,263           608       92.8%      0.0%       0.0
1132 Meryy Hemp Lip Balm Sprmnt Tube .14 Oz          00-09030-00002         $2,906          ($854) (22.7%)       0.0%        (0.0)       1,191        (353)      (22.9%)      0.1%     (0.0)       $21,098         ($2,257)      (9.7%)         0.0%      (0.0)        8,598       (1,052)     (10.9%)      0.1%     (0.0)
1133 Weleda Body Oil Kit                             00-95508-16050         $2,901        ($1,335) (31.5%)       0.0%        (0.0)         273        (146)      (34.9%)      0.0%     (0.0)       $16,938           $2,246       15.3%         0.0%        0.0        1,638           116        7.7%      0.0%       0.0
1134 Camocare Facial Therapy Lite 1 Oz               00-20065-40013         $2,899        ($1,748) (37.6%)       0.0%        (0.0)         226        (123)      (35.1%)      0.0%     (0.0)       $17,226         ($4,455)     (20.5%)         0.0%      (0.0)        1,302         (386)     (22.9%)      0.0%     (0.0)
1135 Blue Q Peach Lip Balm 0.15 Oz                   00-92657-00920         $2,894            $402   16.1%       0.0%          0.0       1,031           92         9.8%      0.0%       0.0       $24,779         $22,074      816.2%          0.0%        0.0        8,694         7,694     769.3%       0.1%       0.1
1136 Pure & Basic Body Ltn Parbn Fr 16 Oz            00-74092-08836         $2,886            $606   26.6%       0.0%          0.0         391           68        21.1%      0.0%       0.0       $14,406           $6,912       92.2%         0.0%        0.0        2,028           920       83.1%      0.0%       0.0
1137 Dr Hauschka Sunscreen Spf8 Ogc 3 Oz             40-20829-58319         $2,882            $434   17.7%       0.0%          0.0         153             6        4.3%      0.0%     (0.0)         $7,989          $1,781       28.7%         0.0%        0.0          428             60      16.2%      0.0%       0.0
1138 Ecolips Mint Spf 15 Ogc .15 Oz                  08-59623-00002         $2,881             $33     1.2%      0.0%        (0.0)       1,558        (170)       (9.9%)      0.1%     (0.0)       $15,420         ($1,607)      (9.4%)         0.0%      (0.0)        8,399       (2,221)     (20.9%)      0.1%     (0.0)
1139 Kmf Citrus Cleanser Face 4 Oz                   00-28367-82761         $2,867        ($1,015) (26.1%)       0.0%        (0.0)         443        (147)      (24.9%)      0.0%     (0.0)       $14,301         ($5,916)     (29.3%)         0.0%      (0.0)        2,180         (907)     (29.4%)      0.0%     (0.0)
1140 Lamas Cream Daytime Hydrator 1 Oz               08-51477-00022         $2,860        ($1,581) (35.6%)       0.0%        (0.0)         105         (62)      (37.2%)      0.0%     (0.0)       $18,317         ($5,105)     (21.8%)         0.0%      (0.0)          680         (232)     (25.4%)      0.0%     (0.0)
1141 Hugo Body Lotion French Lavender 12 Oz          08-79779-00022         $2,854          $2,704 1804.9%       0.0%          0.0         228          216     1727.8%       0.0%       0.0         $6,186          $6,037    #######          0.0%        0.0          516           504    4031.9%       0.0%       0.0
1142 Mrs Meyers Hand Lotion Lem Verbena 12.25 Oz     08-08124-12114         $2,853          $1,036   57.0%       0.0%          0.0         473          215        83.5%      0.0%       0.0       $11,706           $4,290       57.8%         0.0%        0.0        1,822           839       85.4%      0.0%       0.0
1143 Giovanni Touch Bdy Bttr Cssflr Wht T Ogc 6 Oz   07-16237-18069         $2,847            $767   36.9%       0.0%          0.0         283           55        24.3%      0.0%       0.0       $17,756           $9,153     106.4%          0.0%        0.0        1,940           897       86.1%      0.0%       0.0
1144 Juice Beauty Moisturizer Oil Free Ogc 2 Oz      08-34893-00401         $2,847          ($280)   (9.0%)      0.0%        (0.0)         110           (5)      (4.7%)      0.0%     (0.0)       $14,140             $255         1.8%        0.0%      (0.0)          580             70      13.8%      0.0%       0.0
1145 Ecolips Lip Balm Mint Ogc .15 Oz                08-59623-00015         $2,838        ($1,366) (32.5%)       0.0%        (0.0)       1,103        (714)      (39.3%)      0.0%     (0.0)       $18,498         ($7,587)     (29.1%)         0.0%      (0.0)        7,657       (3,743)     (32.8%)      0.1%     (0.0)
1147 Borlind Face Toner Ogc 5.07 Oz                  07-28315-00662         $2,837          $1,369   93.2%       0.0%          0.0          82           36        80.3%      0.0%       0.0       $11,105           $3,545       46.9%         0.0%        0.0          333             86      34.8%      0.0%       0.0
1146 Mychelle Smooth Shave                           08-17291-00069         $2,837            $620   28.0%       0.0%          0.0         212           40        23.4%      0.0%       0.0       $15,312           $5,492       55.9%         0.0%        0.0        1,200           444       58.8%      0.0%       0.0
1148 Badger Body Buttr Cocoa Van 1.7 Oz              06-34084-45071         $2,831          ($480) (14.5%)       0.0%        (0.0)         296             3        1.0%      0.0%     (0.0)       $20,941              ($3)     (0.0%)         0.0%      (0.0)        1,969             66       3.5%      0.0%     (0.0)
1149 Griffin Remedy Lotion Lavndr 8 Oz               06-90940-00002         $2,827          $1,824 181.9%        0.0%          0.0         453          292      181.3%       0.0%       0.0         $9,609          $6,221     183.7%          0.0%        0.0        1,583         1,038     190.5%       0.0%       0.0
1150 Pacifica Natural Bdy Buttr Sandalwood 8 Oz      06-87735-56038         $2,815          $2,815        na     0.0%          0.0         217          217            na     0.0%       0.0       $14,947         $14,947             na       0.0%        0.0        1,169         1,169           na     0.0%       0.0
1151 Nbio Oil Free Facial Mist 2 Oz                  07-28177-01094         $2,805            $318   12.8%       0.0%          0.0         169           17        11.1%      0.0%       0.0       $10,652         ($2,086)     (16.4%)         0.0%      (0.0)          635         (135)     (17.5%)      0.0%     (0.0)
1152 Loraine Jojoba Butter                           06-30496-04234         $2,801            $946   51.0%       0.0%          0.0         230           79        52.2%      0.0%       0.0       $12,399           $2,664       27.4%         0.0%        0.0        1,012           218       27.4%      0.0%       0.0
1153 Pangea Lotion Red Clvr Ger Grpfrt Og 8 Oz       08-37063-00423         $2,799            $895   47.0%       0.0%          0.0         201           39        23.8%      0.0%       0.0       $11,904           $9,096     323.9%          0.0%        0.0          945           703     289.7%       0.0%       0.0
1154 A Cacia Mass Crm Ptchli Swt Orange 4 Oz         00-51381-88541         $2,787          ($321) (10.3%)       0.0%        (0.0)         387           (3)      (0.8%)      0.0%     (0.0)       $12,012         ($5,941)     (33.1%)         0.0%      (0.0)        1,468         (589)     (28.6%)      0.0%     (0.0)
1155 Aubrey Org Shve Crm Spce Islnd Men Ogc 6 Oz     07-49985-04014         $2,783            $530   23.5%       0.0%          0.0         420           92        28.1%      0.0%       0.0       $13,403           $4,643       53.0%         0.0%        0.0        2,030           700       52.7%      0.0%       0.0
1156 Abra Lotion Skin Nutrn Norm 16 Oz               00-21204-16102         $2,779            $554   24.9%       0.0%          0.0         209           40        24.0%      0.0%       0.0       $17,616           $1,891       12.0%         0.0%        0.0        1,361           140       11.5%      0.0%       0.0
1157 Zia 15 Minute Face Lift Ogc 40 Oz               07-58024-00705         $2,775          ($678) (19.6%)        0.0%       (0.0)         147         (31)      (17.4%)      0.0%     (0.0)       $17,516         ($1,359)       (7.2%)        0.0%      (0.0)          897         (106)     (10.6%)      0.0%     (0.0)
1158 A Cacia Mass Crm Cinn Ylang 4 Oz                00-51381-88539         $2,772          ($449) (13.9%)       0.0%        (0.0)         392             0        0.1%      0.0%     (0.0)       $13,859         ($9,569)     (40.8%)         0.0%      (0.0)        1,685       (1,049)     (38.4%)      0.0%     (0.0)
1159 Badger Lip Balm Gingr Lemn 0.2 Oz               06-34084-33162         $2,771            $477   20.8%       0.0%          0.0       1,034          149        16.8%      0.0%       0.0       $17,367           $2,437       16.3%         0.0%        0.0        6,630           789       13.5%      0.1%       0.0
1160 Nat Vision Dmae Cream 4 Oz                      07-65203-05802         $2,759        ($1,543) (35.9%)       0.0%        (0.0)         101         (74)      (42.2%)      0.0%     (0.0)       $19,692         ($4,549)     (18.8%)         0.0%      (0.0)          737         (183)     (19.9%)      0.0%     (0.0)
1161 Dr Brnr Sun Dg Bdy Balm Naked Ogc 0.5 Oz        00-18787-91004         $2,758            $417   17.8%       0.0%          0.0         617           85        15.9%      0.0%       0.0       $16,977           $5,245       44.7%         0.0%        0.0        4,095         1,278       45.4%      0.0%       0.0
1162 Derma E Org Expr Intensiv Nght Creme Ogc 2 Oz   00-30985-05040         $2,755          $2,755        na     0.0%          0.0         116          116            na     0.0%       0.0         $3,374          $3,374            na       0.0%        0.0          146           146           na     0.0%       0.0
1163 Weleda Malva Body Lotion 6.2 Oz                 00-95508-19705         $2,752            $716   35.2%       0.0%          0.0         237           62        35.5%      0.0%       0.0       $13,597           $2,164       18.9%         0.0%        0.0        1,170           153       15.0%      0.0%       0.0
1164 Hemp Organics Amber Lip Tint Ogc                06-98861-00041         $2,748          ($336) (10.9%)       0.0%        (0.0)         457         (40)       (8.1%)      0.0%     (0.0)       $12,391         ($2,433)     (16.4%)         0.0%      (0.0)        2,018         (428)     (17.5%)      0.0%     (0.0)
1165 Pure & Basic Body Lotion Pear 11.8 Oz           00-74092-08835         $2,745            $997   57.0%       0.0%          0.0         371          119        47.1%      0.0%       0.0       $12,682           $6,341     100.0%          0.0%        0.0        1,809           868       92.2%      0.0%       0.0
1166 Kmf Scrub Masque Face 5 Oz                      00-28367-82760         $2,728        ($1,090) (28.6%)       0.0%        (0.0)         415        (167)      (28.7%)      0.0%     (0.0)       $13,554         ($4,647)     (25.5%)         0.0%      (0.0)        2,036         (727)     (26.3%)      0.0%     (0.0)
1167 Carlson Skin Cream 4.25 Oz                      00-88395-00534         $2,726           ($28)   (1.0%)      0.0%        (0.0)         280             1        0.3%      0.0%     (0.0)       $14,861             $626         4.4%        0.0%      (0.0)        1,493             38       2.6%      0.0%     (0.0)
1168 Ecolips W/clip Ogc                              08-59623-00016         $2,722        ($1,729) (38.8%)       0.0%        (0.0)       1,070        (864)      (44.7%)      0.0%     (0.0)       $17,603         ($7,439)     (29.7%)         0.0%      (0.0)        7,243       (3,734)     (34.0%)      0.1%     (0.0)
1169 A Cacia Body Cream Ginger Mint 8 Oz             00-51381-88253         $2,719          $1,973 264.4%        0.0%          0.0         269          192      248.4%       0.0%       0.0       $14,129         $13,383     #######          0.0%        0.0        1,522         1,445    1868.1%       0.0%       0.0
1170 Earth Sc Beta Rejuven 1 Oz                      00-54986-00185         $2,717          $1,422 109.8%        0.0%          0.0         160           96      148.7%       0.0%       0.0         $6,736          $3,718     123.2%          0.0%        0.0          400           229     133.2%       0.0%       0.0
1171 All Terrain Terra Sport Spf 30 1 Oz             06-08503-03130         $2,709        ($1,303) (32.5%)       0.0%        (0.0)         644        (229)      (26.2%)      0.0%     (0.0)         $8,551          ($990)     (10.4%)         0.0%      (0.0)        1,955         (197)      (9.1%)      0.0%     (0.0)
1172 Griffin Remedy Lotion Orange 8 Oz               06-90940-00001         $2,704          $2,026 298.7%        0.0%          0.0         450          342      318.6%       0.0%       0.0         $8,972          $6,311     237.2%          0.0%        0.0        1,506         1,074     248.1%       0.0%       0.0
1173 Rac Perry Mask Clay & Ginseng 2.8 Oz            00-21633-00210         $2,690          ($269)   (9.1%)      0.0%        (0.0)         201         (86)      (29.9%)      0.0%     (0.0)       $10,479         ($1,709)     (14.0%)         0.0%      (0.0)          853         (357)     (29.5%)      0.0%     (0.0)
1174 Ultra Bot Alpha Lipoic Serum                    06-51706-00144         $2,689        ($3,603) (57.3%)       0.0%        (0.0)          89        (119)      (57.2%)      0.0%     (0.0)       $16,383         ($5,168)     (24.0%)         0.0%      (0.0)          552         (172)     (23.7%)      0.0%     (0.0)
1176 Pure Life Coconut Lotion Ogc 14.9 Oz            08-95172-00114         $2,686          $2,686        na     0.0%          0.0         306          306            na     0.0%       0.0         $3,295          $3,295            na       0.0%        0.0          377           377           na     0.0%       0.0
1175 Suki Hand Body Butter Cream                     08-58971-00000         $2,686          $2,185 435.9%        0.0%          0.0         122           90      288.4%       0.0%       0.0         $9,709          $6,828     237.0%          0.0%        0.0          471           282     149.1%       0.0%       0.0
1177 Reviva Brn Spot Night Gel 1.25 Oz               00-87992-11588         $2,680          ($444) (14.2%)       0.0%        (0.0)         317         (54)      (14.6%)      0.0%     (0.0)       $11,749           $7,285     163.2%          0.0%        0.0        1,396           880     170.5%       0.0%       0.0
1178 Deep Steep Grap Berg Body Butter 6 Oz           06-74749-03192         $2,674            $355   15.3%       0.0%          0.0         178           41        29.9%      0.0%       0.0       $12,009         ($5,777)     (32.5%)         0.0%      (0.0)          747         (451)     (37.6%)      0.0%     (0.0)
1179 Aubrey Ult Moist Lotion Passnflwr Ogc 8 Oz      07-49985-08222         $2,667            $704   35.9%       0.0%          0.0         269           71        35.6%      0.0%       0.0       $14,735           ($639)      (4.2%)         0.0%      (0.0)        1,532           (49)     (3.1%)      0.0%     (0.0)
1180 Burts Bees Lip Honey Stick .15 Oz               07-92850-14699         $2,667             $25     0.9%      0.0%        (0.0)         939        (129)      (12.1%)      0.0%     (0.0)       $16,408           $5,197       46.4%         0.0%        0.0        6,068         1,438       31.0%      0.1%       0.0
1181 Merry Hempstr Lip Balm Orng Spf18 Tube .14 Oz   07-06200-88014         $2,661          ($113)   (4.1%)      0.0%        (0.0)       1,075         (69)       (6.0%)      0.0%     (0.0)       $11,853         ($5,014)     (29.7%)         0.0%      (0.0)        4,825       (2,162)     (30.9%)      0.0%     (0.0)
1182 Resting In The River Bdy Btr Healng Ogc 8 Oz    01-80079-00065         $2,657            $194     7.9%      0.0%        (0.0)         161           11         7.6%      0.0%       0.0       $15,481           $4,452       40.4%         0.0%        0.0          942           278       41.9%      0.0%       0.0
1183 Grateful Body 30 Plus Nourishment/dry 1.1 Oz    08-11466-00941         $2,652          ($655) (19.8%)       0.0%        (0.0)         106           (7)      (6.0%)      0.0%     (0.0)       $13,899           $1,258         9.9%        0.0%      (0.0)          497             31       6.7%      0.0%       0.0
1184 Giovanni Tch Bdy Bttr Grapefrt Sky Ogc 6 Oz     07-16237-18071         $2,646        ($2,109) (44.3%)       0.0%        (0.0)         261        (232)      (47.1%)      0.0%     (0.0)       $24,626           $9,250       60.2%         0.0%        0.0        2,673           863       47.6%      0.0%       0.0
1185 Pure & Basic Body Ltn Parbn Fr 12 Oz            00-74092-08837         $2,643             $10     0.4%      0.0%        (0.0)         356         (14)       (3.8%)      0.0%     (0.0)       $13,053           $5,621       75.6%         0.0%        0.0        1,833           728       65.9%      0.0%       0.0
1186 Devita Shea Btr Unscnt Bdy Ltn Ogc 8 Oz         06-82941-12365         $2,628          ($113)   (4.1%)      0.0%        (0.0)         147         (18)      (10.7%)      0.0%     (0.0)       $12,342           ($647)      (5.0%)         0.0%      (0.0)          708         (101)     (12.5%)      0.0%     (0.0)
1187 Lily Mask Enzyme Rejuvenating Ogc 1.66 Oz       07-06785-00115         $2,628            $797   43.5%       0.0%          0.0         147           62        73.5%      0.0%       0.0         $9,447          $4,086       76.2%         0.0%        0.0          490           240       95.7%      0.0%       0.0
1188 Jason Ihn Face Wash Cln Strt 8 Oz               00-78522-50040         $2,627        ($1,169) (30.8%)        0.0%       (0.0)         304        (150)      (33.1%)      0.0%     (0.0)       $12,834         ($3,679)     (22.3%)         0.0%      (0.0)        1,475         (468)     (24.1%)      0.0%     (0.0)
1189 Pacifica Bdy Btr Mediterranean Fig 6.8 Oz       06-87735-56022         $2,625          $2,368 920.0%        0.0%          0.0         201          178      778.8%       0.0%       0.0       $13,516         $13,139     #######          0.0%        0.0        1,055         1,023    3183.3%       0.0%       0.0
1190 Ecco Bella Exfoliant/blemish Remedy 2 Oz        00-36923-00183         $2,618        ($1,231) (32.0%)       0.0%        (0.0)         110         (76)      (40.8%)      0.0%     (0.0)       $15,070         ($5,155)     (25.5%)         0.0%      (0.0)          678         (314)     (31.7%)      0.0%     (0.0)
1192 Nat Plus E Cream 1.3 Oz                         00-97467-05920         $2,613        ($1,320) (33.6%)       0.0%        (0.0)         304        (161)      (34.6%)      0.0%     (0.0)       $15,508         ($2,821)     (15.4%)         0.0%      (0.0)        1,830         (370)     (16.8%)      0.0%     (0.0)
1191 Now Green Clay 8 Oz                             07-33739-08150         $2,613          ($149)   (5.4%)      0.0%        (0.0)         503         (58)      (10.3%)      0.0%     (0.0)       $10,657         ($3,680)     (25.7%)         0.0%      (0.0)        2,091       (1,017)     (32.7%)      0.0%     (0.0)
1193 Collective Well Swt Almnd Body Ltn Ogc 8.5 Oz   08-00704-02004         $2,601          $1,292   98.7%       0.0%          0.0         233           73        46.1%      0.0%       0.0         $9,850          ($647)      (6.2%)         0.0%      (0.0)          941         (199)     (17.4%)      0.0%     (0.0)
1194 Devita Tomato Mud Mask 8 Oz                     06-82941-22341         $2,577           ($17)   (0.6%)      0.0%        (0.0)         110             2        1.7%      0.0%     (0.0)         $9,742          $1,576       19.3%         0.0%        0.0          421             76      22.0%      0.0%       0.0




                    Source: Spins X - Whole Foods                                                                                                                                                                                                                                HCG Category Development Department
                                                                                                      Current 12 Weeks Ending 09-08-07                                                                                                                Current 52 Weeks

                                                                                                                          Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                             Cat $                    Unit Chg     Unit %              Cat Unit
                                                                                      Dollar Chg             Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                   Cur Cat $ Share Pt                  (Vs Year Change (Vs     Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg     Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars       Ago)        $ % Chg      Share      Chg     Current Units     Ago)      Year Ago) Unit Share  Chg
1196 Kmf Org Almost Butter Moisturizer Ogc 6 Oz      00-28367-83480         $2,575            $625   32.0%       0.0%          0.0         287           49        20.6%      0.0%       0.0       $13,358          $11,408     585.1%         0.0%        0.0        1,475         1,237     520.6%       0.0%       0.0
1195 Nat Gate Petal Frsh Moist Gnkgo Ult Eye 1 Oz    00-78347-00006         $2,575          ($711) (21.6%)       0.0%        (0.0)         197         (74)      (27.4%)      0.0%     (0.0)       $12,119          ($2,807)    (18.8%)        0.0%      (0.0)          959         (248)     (20.5%)      0.0%     (0.0)
1197 Zumbar Rub Frnk&myrrh Shea Bttr Mstzr 2.5 Oz    06-63204-21601         $2,557           ($28)   (1.1%)      0.0%        (0.0)         317           (8)      (2.5%)      0.0%     (0.0)       $14,649              $848       6.1%        0.0%      (0.0)        1,844           115        6.6%      0.0%       0.0
1198 Derma E Org Expr Brightr Eye Creme Ogc 0.5 Oz   00-30985-05050         $2,556          $2,556        na     0.0%          0.0         157          157            na     0.0%       0.0         $3,430           $3,430          na       0.0%        0.0          222           222           na     0.0%       0.0
1199 Mosquito Magic Granular 20 Oz                   06-79018-02001         $2,551          ($659) (20.5%)       0.0%        (0.0)         321         (81)      (20.2%)      0.0%     (0.0)         $4,602             $259       6.0%        0.0%      (0.0)          584             40       7.3%      0.0%       0.0
1200 Neemaura Bug Repellent 4 Oz                     07-86648-04001         $2,544        ($8,763) (77.5%)       0.0%        (0.0)         314      (1,065)      (77.3%)      0.0%     (0.0)         $9,155       ($13,042)     (58.8%)        0.0%      (0.0)        1,091       (1,675)     (60.6%)      0.0%     (0.0)
1201 Aubrey Apct Amdroxy Mask Ogc 4 Oz               07-49985-04116         $2,543          $1,013   66.2%       0.0%          0.0         132           52        64.7%      0.0%       0.0         $9,853           ($886)     (8.3%)        0.0%      (0.0)          542           (16)     (2.9%)      0.0%     (0.0)
1202 Derma E Papaya & Soy Cleanser 6 Oz              00-30985-00675         $2,539          ($663) (20.7%)       0.0%        (0.0)         223         (39)      (15.0%)      0.0%     (0.0)       $12,132          ($1,515)    (11.1%)        0.0%      (0.0)        1,028           (93)     (8.3%)      0.0%     (0.0)
1203 Weleda Shaving Lotion Mens Toner 3.4 Oz         40-01638-09881         $2,535          $1,561 160.4%        0.0%          0.0         128           75      143.1%       0.0%       0.0         $6,756           $3,694    120.7%         0.0%        0.0          347           184     112.8%       0.0%       0.0
1204 Devita High Performance Aha Ogc 2 Oz            06-82941-12343         $2,534            $312   14.0%       0.0%          0.0         100           12        14.0%      0.0%       0.0       $11,309            $1,028      10.0%        0.0%      (0.0)          451             45      11.1%      0.0%       0.0
1205 Now Ha Night Wrinkle Remedy Cream 2 Oz          07-33739-07781         $2,530          $2,530        na     0.0%          0.0         219          219            na     0.0%       0.0       $12,373          $12,373           na       0.0%        0.0        1,198         1,198           na     0.0%       0.0
1206 Nat Gate Org Naturally Soft Baby Ltn Ogc 6 Oz   00-78347-72311         $2,524          $2,524        na     0.0%          0.0         317          317            na     0.0%       0.0         $8,613           $8,572   #######         0.0%        0.0        1,027         1,023   25026.0%       0.0%       0.0
1207 Aura Cacia Baby Lotion Calming Ogc 8 Oz         00-51381-88712         $2,523          $2,523        na     0.0%          0.0         292          292            na     0.0%       0.0       $12,057          $12,057           na       0.0%        0.0        1,521         1,521           na     0.0%       0.0
1209 Jason Ihn Face Toner Fruit Cooler 8 Oz          00-78522-50050         $2,521          ($473) (15.8%)        0.0%       (0.0)         308         (76)      (19.9%)      0.0%     (0.0)         $9,264         ($3,064)    (24.9%)        0.0%      (0.0)        1,137         (423)     (27.1%)      0.0%     (0.0)
1208 Kmf Tinted Moistrzr Spf8 Branch 1.4 Oz          00-28367-83523         $2,521          $2,484 6640.5%       0.0%          0.0         272          268     7152.2%       0.0%       0.0         $5,595           $5,558   #######         0.0%        0.0          602           598   15976.4%       0.0%       0.0
1210 Hoke2 Lotus Green Tea Shave Cream 8 Oz          00-96214-02232         $2,518          ($867) (25.6%)       0.0%        (0.0)         295        (114)      (27.9%)      0.0%     (0.0)       $12,528            $7,576    153.0%         0.0%        0.0        1,508           886     142.6%       0.0%       0.0
1211 Pacifica Bdy Btr Braziln Mango Grpf 6.8 Oz      06-87735-56008         $2,517          $2,321 1185.3%       0.0%          0.0         194          180     1285.0%       0.0%       0.0       $13,514          $13,290    #######         0.0%        0.0        1,060         1,044    6526.4%       0.0%       0.0
1212 Dr Brnr Sun Dg Bdy Balm Orng Lav Ogc 0.5 Oz     00-18787-91001         $2,516        ($1,898) (43.0%)       0.0%        (0.0)         530        (510)      (49.1%)      0.0%     (0.0)       $23,048              $438       1.9%        0.0%      (0.0)        5,327         (223)      (4.0%)      0.1%     (0.0)
1213 Phybiosis Sea Algae Serum 1 Oz                  06-05879-98842         $2,515          $1,872 290.7%        0.0%          0.0          54           32      142.1%       0.0%       0.0         $8,906           $7,392    488.1%         0.0%        0.0          194           153     370.3%       0.0%       0.0
1214 Burnout Spf 18 Sunscreen 4 Oz                   06-51936-20000         $2,496          $2,059 471.3%        0.0%          0.0         231          200      640.9%       0.0%       0.0         $4,608           $3,985    639.7%         0.0%        0.0          390           346     776.8%       0.0%       0.0
1215 Mrs Meyers Hand Lotion Geranium 12.25 Oz        08-08124-13114         $2,489          $1,009   68.2%       0.0%          0.0         421          190        82.5%      0.0%       0.0       $11,960            $4,199      54.1%        0.0%        0.0        1,896           829       77.6%      0.0%       0.0
1216 Juice Beauty Cleansing Milk Ogc 6 Oz            08-34893-00404         $2,487          ($173)   (6.5%)      0.0%        (0.0)         120           (9)      (6.9%)      0.0%     (0.0)       $12,660            $3,380      36.4%        0.0%        0.0          648           197       43.7%      0.0%       0.0
1217 Jason Ihn Astrng Vegee Ton 8 Oz                 00-78522-50080         $2,480          ($485) (16.3%)        0.0%       (0.0)         295         (58)      (16.5%)      0.0%     (0.0)       $10,081          ($2,514)    (20.0%)        0.0%      (0.0)        1,173         (291)     (19.9%)      0.0%     (0.0)
1218 Aura Cacia Baby Diaper Crm Calmng Ogc 2 Oz      00-51381-88714         $2,477          $2,477        na     0.0%          0.0         323          323            na     0.0%       0.0       $11,017          $11,017           na       0.0%        0.0        1,564         1,564           na     0.0%       0.0
1219 Nonie Aha New Oily Skin Moist 3.5 Oz            06-50776-35004         $2,470          ($428) (14.8%)       0.0%        (0.0)          93         (10)       (9.9%)      0.0%     (0.0)       $11,561          ($1,247)     (9.7%)        0.0%      (0.0)          418           (41)     (9.0%)      0.0%     (0.0)
1220 Lily Org Balancing Facial Lotion Ogc 2 Oz       07-06785-00109         $2,467           ($34)   (1.4%)      0.0%        (0.0)         112           11        10.7%      0.0%       0.0         $9,760           $3,454      54.8%        0.0%        0.0          414           155       60.2%      0.0%       0.0
1221 Ca Baby Herbal Moisturizer Spray Ogc 9 Oz       07-92692-00301         $2,441            $709   40.9%       0.0%          0.0         293           88        42.8%      0.0%       0.0       $11,609            $1,165      11.2%        0.0%        0.0        1,414           144       11.3%      0.0%       0.0
1222 Devita Serum Skin Brightening 1 Oz              06-82941-02231         $2,434            $705   40.8%       0.0%          0.0         123           29        31.3%      0.0%       0.0       $10,248            $4,236      70.5%        0.0%        0.0          548           215       64.7%      0.0%       0.0
1224 Vtae Cal Nat Lavender Body Lotion 16 Oz         07-84314-31091         $2,431        ($3,995) (62.2%)       0.0%        (0.0)         221        (407)      (64.8%)      0.0%     (0.0)       $16,841        ($10,659)     (38.8%)        0.0%      (0.0)        1,675       (1,072)     (39.0%)      0.0%     (0.0)
1223 Zumbar Body Lotion Lavender Lemon 8 Oz          06-63204-34007         $2,431            $192     8.6%      0.0%        (0.0)         174             6        3.6%      0.0%     (0.0)       $10,373          ($1,941)    (15.8%)        0.0%      (0.0)          732         (208)     (22.1%)      0.0%     (0.0)
1225 Rac Perry Visible Eye Renewal .5 Oz             00-21633-00290         $2,430          ($951) (28.1%)       0.0%        (0.0)          89         (87)      (49.4%)      0.0%     (0.0)       $15,205          ($5,385)    (26.2%)        0.0%      (0.0)          604         (518)     (46.2%)      0.0%     (0.0)
1226 Source Nat Skin Eternal Dmae Serum 1 Oz         00-21078-01593         $2,418           ($59)   (2.4%)      0.0%        (0.0)         151           (6)      (3.9%)      0.0%     (0.0)       $11,949          ($1,383)    (10.4%)        0.0%      (0.0)          755           (99)    (11.6%)      0.0%     (0.0)
1227 Pacifica Bdy Btr Hawaiian Ruby Guav 6.8 Oz      06-87735-56037         $2,416          $2,194 988.6%        0.0%          0.0         191          173      981.1%       0.0%       0.0       $19,423          $18,920    #######         0.0%        0.0        1,590         1,551    3961.8%       0.0%       0.0
1229 Alaffia Kpangnan Butter Soothing Lotn Ft        01-87132-00068         $2,414            $621   34.6%       0.0%          0.0         214           50        30.7%      0.0%       0.0       $11,313            $9,172    428.4%         0.0%        0.0        1,074           877     443.3%       0.0%       0.0
1228 Now Celadrin Skin Renewal Cream 2 Oz            07-33739-03018         $2,414          $2,272 1599.9%       0.0%          0.0         258          244     1709.0%       0.0%       0.0       $10,276          $10,134    #######         0.0%        0.0        1,236         1,222    8563.4%       0.0%       0.0
1230 Juice Beauty Moisturzr Sheer Spf 30 Ogc 2 Oz    08-34893-00907         $2,411           ($50)   (2.0%)      0.0%        (0.0)          89             0        0.3%      0.0%     (0.0)       $13,842          ($3,761)    (21.4%)        0.0%      (0.0)          564           (66)    (10.5%)      0.0%     (0.0)
1231 Zia Age Dfyng Oil Bdy Mstr Cmb Acne Ogc 7 Oz    07-58024-00755         $2,408        ($1,062) (30.6%)        0.0%       (0.0)         179         (74)      (29.2%)      0.0%     (0.0)         $9,083       ($10,614)     (53.9%)        0.0%      (0.0)          661         (785)     (54.3%)      0.0%     (0.0)
1232 Lily Organics Clnsr Nourshng Fac Ogc 8 Oz       07-06785-00102         $2,407            $859   55.5%       0.0%          0.0         234          102        78.0%      0.0%       0.0         $8,517           $4,254      99.8%        0.0%        0.0          791           431     119.3%       0.0%       0.0
1233 Jason Ihn Beta Gld Face Fr 8 Oz                 00-78522-50020         $2,406          ($743) (23.6%)        0.0%       (0.0)         289        (104)      (26.4%)      0.0%     (0.0)       $11,613          ($3,735)    (24.3%)        0.0%      (0.0)        1,398         (500)     (26.3%)      0.0%     (0.0)
1234 Eo Ylang& Cdrwd Lotion Ogc                      06-36874-04028         $2,403          ($187)   (7.2%)      0.0%        (0.0)         323         (46)      (12.4%)      0.0%     (0.0)       $11,416            $1,484      14.9%        0.0%        0.0        1,593           219       15.9%      0.0%       0.0
1235 Z Mei Cleanser Facial Purifyng 8 Oz             01-89093-00010         $2,401             $51     2.2%      0.0%        (0.0)         110           (3)      (2.4%)      0.0%     (0.0)         $6,179             $610      11.0%        0.0%        0.0          272             16       6.2%      0.0%       0.0
1236 Dr Hauschka Rose Day Cream Ogc 1 Oz             40-20829-54089         $2,389          ($150)   (5.9%)      0.0%        (0.0)         588          121        25.9%      0.0%       0.0       $11,848            ($148)     (1.2%)        0.0%      (0.0)        2,355         (385)     (14.1%)      0.0%     (0.0)
1237 Lamas Cream Eye Recovery Cmplx 0.5 Oz           08-51477-00024         $2,381        ($1,884) (44.2%)       0.0%        (0.0)          92         (79)      (46.3%)      0.0%     (0.0)       $16,712          ($8,919)    (34.8%)        0.0%      (0.0)          647         (398)     (38.1%)      0.0%     (0.0)
1238 Mill Creek Lotion Aloe Vr/paba 18 Oz            00-82982-26370         $2,377            $118     5.2%      0.0%        (0.0)         336           13         4.1%      0.0%     (0.0)       $10,166          ($1,151)    (10.2%)        0.0%      (0.0)        1,439         (188)     (11.6%)      0.0%     (0.0)
1239 Rac Perry Cleansr Antisept Skin 8 Oz            00-21633-00017         $2,369          ($525) (18.1%)       0.0%        (0.0)         178         (64)      (26.5%)      0.0%     (0.0)       $11,385            ($497)     (4.2%)        0.0%      (0.0)          867         (150)     (14.7%)      0.0%     (0.0)
1240 Gabriel Day & Night Moisturizer 1.25 Oz         07-07060-95105         $2,368             $38     1.6%      0.0%        (0.0)         124             4        3.0%      0.0%     (0.0)       $10,652            $1,813      20.5%        0.0%        0.0          583             85      17.0%      0.0%       0.0
1241 Grateful Body Ei Line Facial Toner Ogc 3.5 Oz   08-11466-00921         $2,361            $981   71.1%       0.0%          0.0         196          108      123.3%       0.0%       0.0         $4,877             $857      21.3%        0.0%        0.0          356             77      27.8%      0.0%       0.0
1242 Dr Hauschka Sunscreen Child Spf22 Ogc 3.4 Oz    40-20829-58119         $2,354      ($15,717) (87.0%)        0.0%        (0.1)          88        (663)      (88.3%)      0.0%     (0.0)       $27,142        ($20,216)     (42.7%)        0.0%      (0.0)        1,054         (972)     (48.0%)      0.0%     (0.0)
1243 Source Naturals Skin Eternal Dmae Crm 2 Oz      00-21078-01833         $2,344          ($832) (26.2%)       0.0%        (0.0)         111         (33)      (23.0%)      0.0%     (0.0)       $11,656          ($1,383)    (10.6%)        0.0%      (0.0)          531           (61)    (10.2%)      0.0%     (0.0)
1244 Lafes Aloe & Msm Ft Care 8 Oz                   07-92870-41388         $2,339            $111     5.0%      0.0%        (0.0)         432             1        0.3%      0.0%     (0.0)       $10,302            ($617)     (5.7%)        0.0%      (0.0)        1,870         (194)      (9.4%)      0.0%     (0.0)
1245 Natrapel Afterbite Kids .7 Oz                   00-44224-61080         $2,333          ($638) (21.5%)       0.0%        (0.0)         573        (142)      (19.9%)      0.0%     (0.0)         $4,208           ($492)    (10.5%)        0.0%      (0.0)        1,034         (104)      (9.1%)      0.0%     (0.0)
1246 Natural Treasures Emu Cream 4 Oz                07-42961-03027         $2,329          $1,620 228.6%        0.0%          0.0         142           97      217.8%       0.0%       0.0         $4,773           $2,385      99.9%        0.0%        0.0          295           135       84.9%      0.0%       0.0
1247 Pacifica Bdy Buttr Tuscan Blood Orang 8 Oz      06-87735-56027         $2,318          $2,318        na     0.0%          0.0         177          177            na     0.0%       0.0       $16,436          $16,436           na       0.0%        0.0        1,306         1,306           na     0.0%       0.0
1248 Youthful Essntls Rejuv Body Ltn 8 Oz            00-07053-20663         $2,310          ($584) (20.2%)       0.0%        (0.0)         143         (32)      (18.3%)      0.0%     (0.0)       $12,277          ($4,788)    (28.1%)        0.0%      (0.0)          728         (331)     (31.2%)      0.0%     (0.0)
1249 Weleda Skin Food Trl Sz .31 Oz                  40-01638-09005         $2,302        ($1,946) (45.8%)       0.0%        (0.0)         891      (1,403)      (61.2%)      0.0%     (0.1)       $14,912        ($19,550)     (56.7%)        0.0%      (0.0)        6,890      (11,327)     (62.2%)      0.1%     (0.1)
1250 Pangea Lotion Lmngrs Rosemary Og 8 Oz           08-37063-00408         $2,300            $323   16.3%       0.0%          0.0         162             8        5.3%      0.0%     (0.0)       $10,688            $6,331    145.3%         0.0%        0.0          824           480     139.8%       0.0%       0.0
1251 Phybiosis Lavndr Facial Tonic 4 Oz              06-05879-98822         $2,297          $1,588 224.2%        0.0%          0.0         130           79      153.5%       0.0%       0.0         $9,182           $6,070    195.0%         0.0%        0.0          548           352     179.6%       0.0%       0.0
1252 Earth Sc Mens Balm Face/skin 9 Oz               00-54986-00539         $2,288            $261   12.9%       0.0%          0.0         381           67        21.5%      0.0%       0.0       $10,584            ($794)     (7.0%)        0.0%      (0.0)        1,753           (51)     (2.8%)      0.0%     (0.0)
1253 Aloe Life Face & Body Lotion Ogc 4 Oz           07-95922-36381         $2,278            $340   17.5%       0.0%          0.0         452           64        16.4%      0.0%       0.0         $9,613           $1,322      15.9%        0.0%        0.0        1,911           229       13.6%      0.0%       0.0
1254 Pacifica Bdy Btr Neroli Orng Blossm 6.8 Oz      06-87735-56009         $2,269          $2,269        na     0.0%          0.0         175          175            na     0.0%       0.0       $12,146          $12,146           na       0.0%        0.0          975           975           na     0.0%       0.0
1255 Alba Botanica Terragloss Kona .42 Oz            07-24742-77531         $2,262          $2,262        na      0.0%         0.0         419          419            na     0.0%       0.0       $11,476          $11,476           na       0.0%        0.0        2,153         2,153           na     0.0%       0.0
1256 Eidon Lotion 16 Oz                              06-40923-00002         $2,250          $1,524 209.7%        0.0%          0.0         159          105      194.0%       0.0%       0.0       $12,117          $10,060     489.1%         0.0%        0.0          883           740     517.6%       0.0%       0.0
1257 Burts Bees Lip Balm Pomegranate .15 Oz          07-92850-16499         $2,247          $2,247        na     0.0%          0.0         829          829            na     0.0%       0.0         $5,648           $5,648          na       0.0%        0.0        2,033         2,033           na     0.0%       0.0
1258 Collective Well Illip Jjba Bdy Btr Ogc 8.5 Oz   08-00704-02001         $2,241          ($459) (17.0%)       0.0%        (0.0)         209         (62)      (22.9%)      0.0%     (0.0)       $14,947            $2,224      17.5%        0.0%        0.0        1,470           128        9.5%      0.0%       0.0
1259 Ca Baby Super Snstve Everydy Lotn Ogc 6.5 Oz    07-92692-02117         $2,238          $1,537 219.1%        0.0%          0.0         223          151      209.3%       0.0%       0.0         $7,921           $3,635      84.8%        0.0%        0.0          802           362       82.5%      0.0%       0.0
1260 Juice Beauty Eye Conc Smthing Ogc .5 Oz         08-34893-00408         $2,233          ($787) (26.1%)       0.0%        (0.0)          81         (28)      (26.0%)      0.0%     (0.0)       $13,561          ($5,517)    (28.9%)        0.0%      (0.0)          558         (125)     (18.3%)      0.0%     (0.0)
1262 Derma E Van Bean Cleansing Mousse 4 Oz          00-30985-00680         $2,232            $943   73.2%       0.0%          0.0         145           64        78.6%      0.0%       0.0         $7,290           ($474)     (6.1%)        0.0%      (0.0)          485            (4)     (0.7%)      0.0%     (0.0)
1261 Ultra Bot Health Msm Eye Crm                    06-51706-00132         $2,232            $745   50.1%       0.0%          0.0         118           27        29.7%      0.0%       0.0         $8,367         ($4,262)    (33.7%)        0.0%      (0.0)          435         (218)     (33.3%)      0.0%     (0.0)
1263 Rac Perry Astringent Lem Mint 8 Oz              00-21633-00015         $2,229            $738   49.5%       0.0%          0.0         162           12         7.9%      0.0%       0.0         $8,402           $1,170      16.2%        0.0%        0.0          647         (104)     (13.8%)      0.0%     (0.0)
1264 Dr Brnr Sun Dg Bdy Balm Pprmnt Ogc 0.5 Oz       00-18787-91002         $2,223        ($1,542) (41.0%)       0.0%        (0.0)         468        (349)      (42.7%)      0.0%     (0.0)       $15,364              $307       2.0%        0.0%      (0.0)        3,754           275        7.9%      0.0%       0.0
1265 Parissa Wax Strps Min Eyebrw 32 Ct              00-66427-66000         $2,223          $2,223        na     0.0%          0.0         298          298            na     0.0%       0.0         $3,982           $3,982          na       0.0%        0.0          543           543           na     0.0%       0.0
1266 Mychelle Bare Foot Treatment 2.3 Oz             08-17291-00055         $2,220          $2,220        na     0.0%          0.0         239          239            na     0.0%       0.0         $5,037           $5,037          na       0.0%        0.0          533           533           na     0.0%       0.0
1267 Reviva Alpha Lipoic Acid Crm 4 Oz               00-87992-11378         $2,209          ($599) (21.3%)       0.0%        (0.0)         185         (61)      (24.9%)      0.0%     (0.0)         $9,439         ($6,333)    (40.2%)        0.0%      (0.0)          818         (705)     (46.3%)      0.0%     (0.0)
1268 Badger Body Bttr Fresh Citrus 1.7 Oz            06-34084-45072         $2,204            $121     5.8%      0.0%        (0.0)         238           56        30.6%      0.0%       0.0       $14,436              $637       4.6%        0.0%      (0.0)        1,400           166       13.5%      0.0%       0.0
1269 Bwc Aromatherapy Hnd&bdy Ltn 16 Oz              00-00056-45442         $2,193          ($608) (21.7%)       0.0%        (0.0)         249        (106)      (29.9%)      0.0%     (0.0)       $12,098              $514       4.4%        0.0%      (0.0)        1,423         (139)      (8.9%)      0.0%     (0.0)




                    Source: Spins X - Whole Foods                                                                                                                                                                                                                               HCG Category Development Department
                                                                                                      Current 12 Weeks Ending 09-08-07                                                                                                               Current 52 Weeks

                                                                                                                          Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                            Cat $                    Unit Chg     Unit %              Cat Unit
                                                                                      Dollar Chg             Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                  Cur Cat $ Share Pt                  (Vs Year Change (Vs     Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg     Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars      Ago)        $ % Chg      Share      Chg     Current Units     Ago)      Year Ago) Unit Share  Chg
1270 Pharmacopia Body Lotion Lavender 10 Oz          08-35780-00840         $2,185          $1,272 139.4%        0.0%          0.0         133            74     124.7%       0.0%       0.0         $8,215          $7,302    800.2%         0.0%        0.0          534           475     802.6%       0.0%       0.0
1271 Burnout H2o Pr Coconut .15 Oz                   06-51936-16000         $2,172            $635   41.3%       0.0%          0.0       1,069          476        80.2%      0.0%       0.0         $6,330          $1,322      26.4%        0.0%        0.0        2,750           813       41.9%      0.0%       0.0
1273 Lily Colo Mist Organic Moisture Ogc 3.4 Oz      07-06785-00107         $2,170            $213   10.9%       0.0%        (0.0)         193            45       30.1%      0.0%       0.0         $7,725          $3,049      65.2%        0.0%        0.0          609           255       72.2%      0.0%       0.0
1272 Nanaks Spearmint Lip Smooth 0.18 Oz             07-08949-44444         $2,170            $295   15.7%       0.0%          0.0         985          131        15.3%      0.0%       0.0       $12,035             $124       1.0%        0.0%      (0.0)        5,338         (440)      (7.6%)      0.1%     (0.0)
1274 Thurs Plan Fazit 8 Oz                           00-97467-06630         $2,167          ($104)   (4.6%)      0.0%        (0.0)         211          (13)      (5.9%)      0.0%     (0.0)         $8,838        ($1,180)    (11.8%)        0.0%      (0.0)          861         (122)     (12.4%)      0.0%     (0.0)
1275 Des Ess Sun Screen Towelettes Spf30 Ogc         07-18334-30515         $2,166        ($2,449) (53.1%)       0.0%        (0.0)         181        (242)      (57.1%)      0.0%     (0.0)         $9,559        ($5,988)    (38.5%)        0.0%      (0.0)        1,105         (242)     (17.9%)      0.0%     (0.0)
1276 Lily Organics Balancing Toner Ogc 3.4 Oz        07-06785-00105         $2,162            $622   40.4%       0.0%          0.0         208            84       67.2%      0.0%       0.0         $7,652          $4,469    140.4%         0.0%        0.0          671           411     157.7%       0.0%       0.0
1277 Emerita Skin Brightner Ogc 1 Oz                 03-56163-30470         $2,159            $430   24.8%       0.0%          0.0          82            14       21.3%      0.0%       0.0       $11,160           $9,114    445.4%         0.0%        0.0          420           342     439.9%       0.0%       0.0
1278 Eo Lavender Aloe Lip Trtmnt .5 Oz               06-36874-11008         $2,159            $521   31.8%       0.0%          0.0         763          159        26.4%      0.0%       0.0       $11,813             $680       6.1%        0.0%      (0.0)        4,321           262        6.5%      0.0%       0.0
1279 Ecolips Berry Spf 15 Ogc .15 Oz                 08-59623-00001         $2,147          ($824) (27.7%)       0.0%        (0.0)       1,058        (690)      (39.5%)      0.0%     (0.0)       $15,089         ($1,644)     (9.8%)        0.0%      (0.0)        8,023       (2,344)     (22.6%)      0.1%     (0.0)
1280 Derma Life Lotion Skin Care 16 Oz               07-90885-16101         $2,143             $50     2.4%      0.0%        (0.0)         130             3        2.4%      0.0%     (0.0)         $9,400            $570       6.5%        0.0%      (0.0)          575             32       5.8%      0.0%       0.0
1281 Youthful Essntls Facial Cleanser 4 Oz           00-07053-20664         $2,142          ($517) (19.4%)       0.0%        (0.0)         213          (39)     (15.3%)      0.0%     (0.0)       $10,395         ($2,762)    (21.0%)        0.0%      (0.0)          976         (272)     (21.8%)      0.0%     (0.0)
1282 Phybiosis Facial Tonic Orng Blossom 4 Oz        06-05879-98826         $2,139          $1,568 274.4%        0.0%          0.0         127            78     158.1%       0.0%       0.0         $4,490          $2,818    168.6%         0.0%        0.0          280           165     143.1%       0.0%       0.0
1283 Jason Hand Body Lotion Laven Travl Ogc 1.5 Oz   00-78522-01223         $2,138          $2,035 1985.1%        0.0%         0.0       1,463        1,392     1965.7%       0.1%       0.1         $4,761          $4,305    945.6%         0.0%        0.0        3,269         2,952     930.6%       0.0%       0.0
1284 Abra Daily Defense 2 Oz                         00-21204-31002         $2,134        ($1,135) (34.7%)       0.0%        (0.0)         133          (83)     (38.3%)      0.0%     (0.0)       $11,479         ($8,179)    (41.6%)        0.0%      (0.0)          736         (550)     (42.7%)      0.0%     (0.0)
1285 A Cacia Mass Crm Tngrn Grpfrt 4 Oz              00-51381-88538         $2,133             $95     4.7%      0.0%        (0.0)         290            33       12.9%      0.0%       0.0         $8,769        ($3,176)    (26.6%)        0.0%      (0.0)        1,062         (379)     (26.3%)      0.0%     (0.0)
1286 Nat Vision Wrnkle Relief 2 Oz                   07-65203-05201         $2,128          ($670) (23.9%)       0.0%        (0.0)          91          (25)     (21.3%)      0.0%     (0.0)         $7,406        ($2,249)    (23.3%)        0.0%      (0.0)          321           (88)    (21.5%)      0.0%     (0.0)
1287 Juice Beauty Moisturzr Tintd Spf 30 Ogc 2 Oz    08-34893-00906         $2,126        ($3,838) (64.4%)       0.0%        (0.0)          80        (139)      (63.5%)      0.0%     (0.0)       $18,776         ($7,289)    (28.0%)        0.0%      (0.0)          745         (197)     (20.9%)      0.0%     (0.0)
1288 Zia Hand Treatment Age Defying Ogc 1.7 Oz       07-58024-00761         $2,120        ($1,087) (33.9%)        0.0%       (0.0)         168          (81)     (32.4%)      0.0%     (0.0)       $18,080         ($7,865)    (30.3%)        0.0%      (0.0)        1,486         (577)     (28.0%)      0.0%     (0.0)
1289 Lily Toner Rose Facial Ogc 3.4 Oz               07-06785-00104         $2,118          $1,095 107.0%        0.0%          0.0         171          102      149.8%       0.0%       0.0         $7,289          $4,362    149.0%         0.0%        0.0          558           360     182.2%       0.0%       0.0
1290 Alaffia Shea Savanna Spice Ft 2 Oz              01-87132-00011         $2,115        ($2,345) (52.6%)       0.0%        (0.0)         218        (261)      (54.5%)      0.0%     (0.0)       $10,999           $3,403      44.8%        0.0%        0.0        1,132           168       17.4%      0.0%       0.0
1291 Nat Gate Lotion Herbal 128 Oz                   00-78347-51000         $2,115          ($727) (25.6%)       0.0%        (0.0)          73          (26)     (26.6%)      0.0%     (0.0)         $9,794        ($1,206)    (11.0%)        0.0%      (0.0)          337           (64)    (15.9%)      0.0%     (0.0)
1292 Aubrey Org Facl Scrb City Rhthm Men Ogc 6 Oz    07-49985-44009         $2,107            $780   58.7%       0.0%          0.0         233            82       54.2%      0.0%       0.0         $6,629          $3,044      84.9%        0.0%        0.0          752           322       75.1%      0.0%       0.0
1293 Aubrey Face Scrub Spice Island Mens 6 Oz        07-49985-04013         $2,105          $1,467 230.1%        0.0%          0.0         248          171      222.0%       0.0%       0.0         $6,222          $3,621    139.2%         0.0%        0.0          766           436     132.4%       0.0%       0.0
1294 Reviva Skin Lighten Day Crm 1.5 Oz              00-87992-11587         $2,093          ($443) (17.5%)       0.0%        (0.0)         233          (38)     (14.0%)      0.0%     (0.0)         $8,435          $3,300      64.3%        0.0%        0.0          919           403       77.9%      0.0%       0.0
1296 Borlind Purifying Cleansing Gel Ogc 5.07 Oz     07-28315-00675         $2,092            $611   41.3%       0.0%          0.0          73            18       33.5%      0.0%       0.0         $8,366            $870      11.6%        0.0%        0.0          312             15       5.0%      0.0%       0.0
1295 Collective Lip Balm Ogc                         08-00704-01011         $2,092            $445   27.0%       0.0%          0.0         560          115        25.9%      0.0%       0.0       $12,877           $2,269      21.4%        0.0%        0.0        3,516           578       19.7%      0.0%       0.0
1297 Lily Av80 Org Aloe Gel Skin Sooth Ogc 8 Oz      00-26395-05716         $2,088          $1,468 236.9%        0.0%          0.0         307          201      188.2%       0.0%       0.0         $6,177          $4,029    187.6%         0.0%        0.0          981           629     178.6%       0.0%       0.0
1298 Mrs Meyers Hand Lotion Lavender 12.25 Oz        08-08124-11114         $2,086            $961   85.5%       0.0%          0.0         337          167        98.7%      0.0%       0.0       $10,959           $3,992      57.3%        0.0%        0.0        1,736           805       86.5%      0.0%       0.0
1299 Zia Body Gel Spf 15 4 Oz                        07-58024-00927         $2,082          ($498) (19.3%)        0.0%       (0.0)         159          (32)     (16.7%)      0.0%     (0.0)         $6,758        ($1,550)    (18.7%)        0.0%      (0.0)          684             49       7.8%      0.0%       0.0
1300 Merry Hempstr Vgn Lip Blm Lmn Lme Tube .14 Oz   00-09020-00001         $2,071          ($724) (25.9%)       0.0%        (0.0)         821        (310)      (27.4%)      0.0%     (0.0)       $13,225         ($6,302)    (32.3%)        0.0%      (0.0)        5,299       (2,540)     (32.4%)      0.1%     (0.0)
1301 Dr Hauschka Cleansing Cream Trial Ogc           40-20829-33379         $2,067          ($386) (15.7%)       0.0%        (0.0)         518          (60)     (10.4%)      0.0%     (0.0)         $9,589           ($75)     (0.8%)        0.0%      (0.0)        2,334         (510)     (17.9%)      0.0%     (0.0)
1302 Merry Hmpstrs Lip Blm Pepprmnt .25 Oz           00-09030-00008         $2,066          ($860) (29.4%)       0.0%        (0.0)         806        (391)      (32.7%)      0.0%     (0.0)       $15,927         ($4,403)    (21.7%)        0.0%      (0.0)        6,416       (1,826)     (22.2%)      0.1%     (0.0)
1303 Rain Res French Grn Clay 2 Oz                   00-00518-10009         $2,064          $1,298 169.6%        0.0%          0.0       1,101          701      175.7%       0.0%       0.0         $6,721          $4,419    192.0%         0.0%        0.0        3,525         2,289     185.1%       0.0%       0.0
1304 Leweys Eco Blend Repellant 8 Oz                 08-53144-00000         $2,053        ($3,962) (65.9%)       0.0%        (0.0)         219        (453)      (67.5%)      0.0%     (0.0)         $4,716        ($4,267)    (47.5%)        0.0%      (0.0)          504         (506)     (50.1%)      0.0%     (0.0)
1305 Phybiosis Rose Exfoliation Clay 1 Oz            06-05879-98881         $2,052          $1,973 2511.6%       0.0%          0.0         130          122     1633.6%       0.0%       0.0         $4,754          $4,591   #######         0.0%        0.0          332           317    2077.5%       0.0%       0.0
1306 Devita Toner Cool Cucumber 6 Oz                 06-82941-02234         $2,050            $529   34.8%       0.0%          0.0         115            28       31.5%      0.0%       0.0         $8,050          $2,165      36.8%        0.0%        0.0          470           136       40.8%      0.0%       0.0
1307 Grateful Body 30 Plus Nourish 1 Oz              08-11466-00940         $2,049        ($1,300) (38.8%)       0.0%        (0.0)          81          (32)     (28.5%)      0.0%     (0.0)       $13,627           $3,854      39.4%        0.0%        0.0          500           145       40.7%      0.0%       0.0
1308 Simply Divine Black Velvet Facial Clnsr 4 Oz    07-53004-07000         $2,047          $1,830 843.8%        0.0%          0.0         110            98     780.7%       0.0%       0.0       $10,644         $10,267    #######         0.0%        0.0          590           565    2261.4%       0.0%       0.0
1309 Bsc Lotion Green Tea Lime 12 Oz                 08-71811-00193         $2,038          $1,483 267.0%        0.0%          0.0         187          131      233.3%       0.0%       0.0         $3,306        ($3,012)    (47.7%)        0.0%      (0.0)          314         (380)     (54.8%)      0.0%     (0.0)
1310 Starwest Vegetable Glycerine 4 Oz               07-67963-03716         $2,032          ($312) (13.3%)       0.0%        (0.0)         439          (83)     (15.9%)      0.0%     (0.0)         $9,334          ($251)     (2.6%)        0.0%      (0.0)        2,068           (96)     (4.4%)      0.0%     (0.0)
1311 Deep Steep Rose Mint Body Butter 6 Oz           06-74749-04192         $2,019            $804   66.1%       0.0%          0.0         129            57       80.3%      0.0%       0.0         $8,368           ($93)     (1.1%)        0.0%      (0.0)          517           (47)     (8.4%)      0.0%     (0.0)
1312 Lakon Bygone 2 Oz                               00-00120-00009         $2,016        ($1,408) (41.1%)       0.0%        (0.0)         327        (209)      (38.9%)      0.0%     (0.0)         $3,512        ($1,783)    (33.7%)        0.0%      (0.0)          575         (268)     (31.8%)      0.0%     (0.0)
1314 Aubrey Org Aftr Shve City Rhthm Men Ogc 4 Oz    07-49985-44012         $2,006            $961   91.9%       0.0%          0.0         201            89       79.8%      0.0%       0.0         $8,119          $4,173    105.7%         0.0%        0.0          826           408       97.3%      0.0%       0.0
1313 John Masters Org Rose Alo Hydrt Mist Ogc 2 Oz   06-69558-60004         $2,006          $2,006        na     0.0%          0.0         110          110            na     0.0%       0.0         $2,111          $2,111          na       0.0%        0.0          115           115           na     0.0%       0.0
1315 Jurassic Emu Oil H & B Lotion 8 Oz              08-05342-02001         $2,005            $968   93.4%       0.0%          0.0         118            57       93.4%      0.0%       0.0         $9,565          $3,959      70.6%        0.0%        0.0          563           233       70.6%      0.0%       0.0
1316 Borlind Rose Dew Cleansing Ogc 5.07 Oz          07-28315-00661         $2,000            $319   19.0%       0.0%          0.0          73            12       19.8%      0.0%       0.0       $10,873             $350       3.3%        0.0%      (0.0)          396           (16)     (3.8%)      0.0%     (0.0)
1317 Jason Complete Block Spray Spf26 4 Oz           00-78522-08314         $2,000          ($591) (22.8%)        0.0%       (0.0)         217          (69)     (24.0%)      0.0%     (0.0)         $4,739        ($2,436)    (34.0%)        0.0%      (0.0)          530         (272)     (33.9%)      0.0%     (0.0)
1318 Aubrey Mens Stck Blm City Rhythm Ogc 4 Oz       07-49985-04011         $1,998            $629   45.9%       0.0%          0.0         168            46       38.3%      0.0%       0.0         $8,005          $1,736      27.7%        0.0%        0.0          697           123       21.3%      0.0%       0.0
1319 Alaffia Wild Honey Nourishing Lotion Ft         01-87132-00062         $1,996            $393   24.5%       0.0%          0.0         185            17        9.9%      0.0%       0.0         $8,758          $6,947    383.5%         0.0%        0.0          815           625     329.2%       0.0%       0.0
1320 Lily Av80 Org Ltn Aloe Nrml To Oily Ogc 16 Oz   00-26395-05931         $1,994          $1,994        na     0.0%          0.0         205          205            na     0.0%       0.0         $4,451          $4,451          na       0.0%        0.0          490           490           na     0.0%       0.0
1321 Jason Ester C Hydrating Masque 2.5 Oz           00-78522-06040         $1,981          ($192)   (8.8%)       0.0%       (0.0)         124          (16)     (11.6%)      0.0%     (0.0)       $14,421           $7,350    103.9%         0.0%        0.0          913           449       96.8%      0.0%       0.0
1322 Mill Creek Creme Elastin 4 Oz                   00-82982-29370         $1,977            $621   45.8%       0.0%          0.0         136            39       40.5%      0.0%       0.0         $6,062          ($751)    (11.0%)        0.0%      (0.0)          432           (59)    (12.1%)      0.0%     (0.0)
1323 A Cacia Bdy Butter Mango 4 Oz                   00-51381-84624         $1,962        ($2,893) (59.6%)       0.0%        (0.0)         239        (402)      (62.7%)      0.0%     (0.0)       $10,849           $4,867      81.4%        0.0%        0.0        1,239           460       59.1%      0.0%       0.0
1324 Moom Travelers Kit                              07-74049-99998         $1,961          ($413) (17.4%)       0.0%        (0.0)         287          (67)     (19.0%)      0.0%     (0.0)         $8,877             $67       0.8%        0.0%      (0.0)        1,265           (83)     (6.1%)      0.0%     (0.0)
1325 Lily Av80 Facial Wash 8 Oz                      00-26395-04717         $1,957          ($790) (28.8%)       0.0%        (0.0)         292        (115)      (28.3%)      0.0%     (0.0)         $8,858        ($2,574)    (22.5%)        0.0%      (0.0)        1,321         (396)     (23.1%)      0.0%     (0.0)
1326 Queen Helene Scrub Cocoa Butter 6 Oz            00-79896-56576         $1,955            $270   16.0%        0.0%         0.0         543            83       18.1%      0.0%       0.0         $7,046        ($1,327)    (15.9%)        0.0%      (0.0)        1,941         (351)     (15.3%)      0.0%     (0.0)
1327 Deep Steep Lav Cham Body Butter 6 Oz            06-74749-01192         $1,950             $89     4.8%      0.0%        (0.0)         121            15       14.5%      0.0%       0.0         $9,476        ($3,911)    (29.2%)        0.0%      (0.0)          583         (308)     (34.5%)      0.0%     (0.0)
1328 Ca Baby After Sun Lotion Ogc 2.9 Oz             07-92692-00224         $1,947          ($547) (22.0%)       0.0%        (0.0)         175          (50)     (22.3%)      0.0%     (0.0)         $8,816          ($224)     (2.5%)        0.0%      (0.0)          790           (35)     (4.2%)      0.0%     (0.0)
1329 Lily Org Serum Oil Free Skin Ogc 2 Oz           07-06785-00106         $1,946          ($229) (10.5%)       0.0%        (0.0)          98             5        5.1%      0.0%     (0.0)         $7,302          $1,721      30.8%        0.0%        0.0          337             93      38.1%      0.0%       0.0
1330 Homs Bite Blocker Kids 2 Oz                     08-55689-00003         $1,945          $1,496 333.6%        0.0%          0.0         290          226      349.0%       0.0%       0.0         $2,674          $1,912    251.1%         0.0%        0.0          407           298     273.5%       0.0%       0.0
1331 Badger Cinnamon Bay Lip .15 Oz                  06-34084-33163         $1,931            $279   16.9%       0.0%          0.0         713            66       10.2%      0.0%       0.0       $12,350             $557       4.7%        0.0%      (0.0)        4,710           116        2.5%      0.0%     (0.0)
1332 Juice Beauty Cleansing Gel Ogc 6 Oz             08-34893-00403         $1,923             $53     2.8%      0.0%        (0.0)          92             2        2.5%      0.0%     (0.0)         $9,936            $876       9.7%        0.0%      (0.0)          498             68      15.9%      0.0%       0.0
1333 Pacifica Bdy Btr Thai Lemongrass 6.8 Oz         06-87735-56020         $1,922          $1,884 4975.6%       0.0%          0.0         148          145     4975.6%       0.0%       0.0       $10,759         $10,684    #######         0.0%        0.0          851           845   14106.0%       0.0%       0.0
1334 Borlind Cleansing Gel Ogc 5 Oz                  07-28315-00637         $1,921           ($65)   (3.3%)      0.0%        (0.0)          55           (2)      (3.9%)      0.0%     (0.0)       $11,148           ($185)     (1.6%)        0.0%      (0.0)          315           (26)     (7.5%)      0.0%     (0.0)
1336 Desert Ess Spa Facl Aloe Clnsn Pads Ogc 50 Ct   07-18334-30514         $1,919          ($257) (11.8%)       0.0%        (0.0)         360          (47)     (11.6%)      0.0%     (0.0)         $7,385          ($951)    (11.4%)        0.0%      (0.0)        1,411         (209)     (12.9%)      0.0%     (0.0)
1335 Phybiosis Clay Green Tea 0.7 Oz                 06-05879-98887         $1,919          $1,696 759.5%        0.0%          0.0          85            69     420.3%       0.0%       0.0         $4,460          $3,393    318.0%         0.0%        0.0          222           140     171.4%       0.0%       0.0
1337 Des Ess Age Reversal Tonr Ogc 6 Oz              07-18334-25202         $1,914            $724   60.9%       0.0%          0.0         321          120        59.4%      0.0%       0.0         $6,998            $855      13.9%        0.0%        0.0        1,175           141       13.6%      0.0%       0.0
1338 Collective Well Illipe Nut Hnd Crm Ogc 3.5 Oz   08-00704-02031         $1,912            $786   69.8%       0.0%          0.0         181            58       47.1%      0.0%       0.0       $10,092             $788       8.5%        0.0%      (0.0)        1,080           (12)     (1.1%)      0.0%     (0.0)
1339 Alaffia Shea Butter Baobab Lip Balm .15 Oz      01-87132-00086         $1,911          $1,089 132.5%        0.0%          0.0         670          371      123.7%       0.0%       0.0         $9,636          $8,437    703.6%         0.0%        0.0        3,420         2,976     669.8%       0.0%       0.0
1340 Aubrey Camellia Oil Ogc 0.36 Oz                 07-49985-00110         $1,901          ($332) (14.9%)       0.0%        (0.0)         118          (27)     (18.7%)      0.0%     (0.0)         $8,997          ($315)     (3.4%)        0.0%      (0.0)          572           (25)     (4.3%)      0.0%     (0.0)
1341 Blue Q Get Real Lemon Lip Balm 0.15 Oz          00-92657-00918         $1,898          ($281) (12.9%)       0.0%        (0.0)         664        (229)      (25.6%)      0.0%     (0.0)       $17,694         $15,396     670.0%         0.0%        0.0        6,234         5,306     571.8%       0.1%       0.1
1342 Alba Ceranade Replnshng Lotion 4 Oz             07-24742-00284         $1,887          $1,887        na      0.0%         0.0          81            81           na     0.0%       0.0         $1,960          $1,960          na       0.0%        0.0           84             84          na     0.0%       0.0
1343 Zumbar Lavender Lotion 8 Oz                     06-63204-34009         $1,884           ($37)   (1.9%)      0.0%        (0.0)         130           (5)      (3.4%)      0.0%     (0.0)       $10,016           ($400)     (3.8%)        0.0%      (0.0)          698           (23)     (3.2%)      0.0%     (0.0)
1344 Jason Ihn Lot Aqua Moist Equalizng 4 Oz         00-78522-50090         $1,876          ($705) (27.3%)        0.0%       (0.0)         215          (94)     (30.4%)      0.0%     (0.0)         $8,537        ($2,326)    (21.4%)        0.0%      (0.0)        1,002         (275)     (21.5%)      0.0%     (0.0)




                    Source: Spins X - Whole Foods                                                                                                                                                                                                                              HCG Category Development Department
                                                                                                      Current 12 Weeks Ending 09-08-07                                                                                                                Current 52 Weeks

                                                                                                                          Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                             Cat $                    Unit Chg     Unit %              Cat Unit
                                                                                      Dollar Chg             Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                   Cur Cat $ Share Pt                  (Vs Year Change (Vs     Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg     Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars       Ago)        $ % Chg      Share      Chg     Current Units     Ago)      Year Ago) Unit Share  Chg
1346 Nat Fresh Moiststic Lip Balm Spf15 0.15 Oz      07-32168-11546         $1,874          ($262) (12.3%)       0.0%        (0.0)         691        (109)      (13.6%)      0.0%     (0.0)       $11,653          ($1,028)     (8.1%)        0.0%      (0.0)        4,286         (521)     (10.8%)      0.0%     (0.0)
1345 Zia Toner Sea Tonic Aloe Ogc 6.7 Oz             07-58024-00164         $1,874          $1,874        na      0.0%         0.0         137          137            na     0.0%       0.0         $1,905           $1,905          na       0.0%        0.0          140           140           na     0.0%       0.0
1347 Nat Gate Org Soothng Diaper Rash Crm Ogc 2 Oz   00-78347-72312         $1,873          $1,625 654.9%        0.0%          0.0         240          210      709.7%       0.0%       0.0         $6,885           $6,637   #######         0.0%        0.0          824           795    2681.4%       0.0%       0.0
1348 Collective W Hydrtng Fc Msk Whrld Ps Ogc 5 Oz   08-00704-01025         $1,870            $443   31.0%       0.0%          0.0         142            13        9.7%      0.0%       0.0       $10,692            $6,615    162.3%         0.0%        0.0          868           493     131.4%       0.0%       0.0
1349 Ecco Bella Mist On Toner 4 Oz                   00-36923-00188         $1,865        ($2,545) (57.7%)       0.0%        (0.0)         105        (175)      (62.5%)      0.0%     (0.0)       $11,953          ($8,392)    (41.2%)        0.0%      (0.0)          750         (557)     (42.6%)      0.0%     (0.0)
1350 Aubrey Apct Amidroxy Moist Ogc 4 Oz             07-49985-04117         $1,864           ($63)   (3.3%)      0.0%        (0.0)          96          (30)     (23.7%)      0.0%     (0.0)         $5,582         ($1,689)    (23.2%)        0.0%      (0.0)          302         (112)     (27.0%)      0.0%     (0.0)
1351 Ecco Bella Grapefruit Lotion Ogc                00-36923-10100         $1,833          ($857) (31.9%)       0.0%        (0.0)         131          (62)     (32.3%)      0.0%     (0.0)       $11,548          ($3,589)    (23.7%)        0.0%      (0.0)          810         (314)     (28.0%)      0.0%     (0.0)
1352 Borlind Absolute Cleansr Ogc 5.07 Oz            07-28315-01210         $1,826          $1,445 378.6%        0.0%          0.0          35            27     300.7%       0.0%       0.0         $5,813           $1,846      46.5%        0.0%        0.0          114             23      24.9%      0.0%       0.0
1353 Blue Q Get Real Lip Balm Mint                   00-92657-00919         $1,817            $371   25.7%       0.0%          0.0         643            60       10.3%      0.0%       0.0       $16,753          $15,156     949.1%         0.0%        0.0        6,039         5,411     862.4%       0.1%       0.1
1354 Ecco Bella Vit E Lip Smoother .13 Oz            00-36923-28214         $1,815        ($1,070) (37.1%)       0.0%        (0.0)         181          (62)     (25.5%)      0.0%     (0.0)       $12,263          ($3,293)    (21.2%)        0.0%      (0.0)          985         (304)     (23.6%)      0.0%     (0.0)
1355 Lily Colo Oil Treatmnt Kukui Unscn 2 Oz         07-06785-00114         $1,812            $758   72.0%       0.0%          0.0         104            53     102.6%       0.0%       0.0         $5,618           $2,025      56.4%        0.0%        0.0          284           114       67.0%      0.0%       0.0
1356 Zumbar Body Lotion Rosmry/mint 8 Oz             06-63204-34005         $1,805          ($331) (15.5%)       0.0%        (0.0)         129          (28)     (17.7%)      0.0%     (0.0)       $11,451          ($3,032)    (20.9%)        0.0%      (0.0)          830         (267)     (24.4%)      0.0%     (0.0)
1357 Pangea Lotion Egypt Basil Mint Og 8 Oz          08-37063-00420         $1,802            $209   13.1%       0.0%          0.0         127          (11)      (7.8%)      0.0%     (0.0)       $10,416            $7,640    275.3%         0.0%        0.0          807           582     257.8%       0.0%       0.0
1358 Camocare 12% Hydroxy Intense 2 Oz               00-20065-40002         $1,792        ($1,287) (41.8%)       0.0%        (0.0)          97          (70)     (41.9%)      0.0%     (0.0)       $12,290          ($6,237)    (33.7%)        0.0%      (0.0)          690         (345)     (33.3%)      0.0%     (0.0)
1359 Juice Beauty Mist Hydrating Ogc 6 Oz            08-34893-00406         $1,786            $301   20.3%       0.0%          0.0          86            16       22.9%      0.0%       0.0         $7,472             $445       6.3%        0.0%      (0.0)          391             52      15.3%      0.0%       0.0
1360 Jason Hand Body Lotion Coc Btr Trv Ogc 1.5 Oz   00-78522-01215         $1,784          $1,674 1522.4%        0.0%         0.0       1,250        1,176     1576.3%       0.1%       0.1         $3,727           $2,929    367.2%         0.0%        0.0        2,581         2,033     371.3%       0.0%       0.0
1361 Borlind For Lips Ogc 0.15 Oz                    07-28315-00940         $1,783          ($384) (17.7%)       0.0%        (0.0)         159          (56)     (26.2%)      0.0%     (0.0)         $9,799           $2,168      28.4%        0.0%        0.0          916           131       16.7%      0.0%       0.0
1362 Vtae Cal Nat Almond Body Lotion 16 Oz           07-84314-31061         $1,778        ($5,010) (73.8%)       0.0%        (0.0)         155        (491)      (76.0%)      0.0%     (0.0)       $15,358        ($12,243)     (44.4%)        0.0%      (0.0)        1,545       (1,177)     (43.3%)      0.0%     (0.0)
1363 Zumbar Body Lotion Patchouli 8 Oz               06-63204-34004         $1,778          ($510) (22.3%)       0.0%        (0.0)         128          (30)     (19.2%)      0.0%     (0.0)         $9,460         ($5,714)    (37.7%)        0.0%      (0.0)          670         (448)     (40.1%)      0.0%     (0.0)
1364 Nat Gate Shave Gel Crmy Lemngrs Sage Ogc 6 Oz   00-78347-75061         $1,775          $1,775        na     0.0%          0.0         287          287            na     0.0%       0.0         $1,949           $1,949          na       0.0%        0.0          319           319           na     0.0%       0.0
1365 Zia Oat Milk Detox Mask Ogc 1.2 Oz              07-58024-00742         $1,773          ($531) (23.0%)        0.0%       (0.0)          81          (23)     (22.5%)      0.0%     (0.0)       $11,136          ($2,593)    (18.9%)        0.0%      (0.0)          519         (144)     (21.6%)      0.0%     (0.0)
1366 Better Bot Fac Mask Nourishing 4 Oz             06-15731-01551         $1,768          ($417) (19.1%)       0.0%        (0.0)         148           (5)      (3.6%)      0.0%     (0.0)       $10,667            $2,911      37.5%        0.0%        0.0          769           284       58.6%      0.0%       0.0
1367 Now Rosehip Seed Oil 1 Oz                       07-33739-07595         $1,755          ($232) (11.7%)       0.0%        (0.0)         356          (45)     (11.2%)      0.0%     (0.0)       $10,620          ($1,419)    (11.8%)        0.0%      (0.0)        2,109         (342)     (13.9%)      0.0%     (0.0)
1368 Lily Colo Cleansr Sensitve Unsc Ogc 3.4 Oz      07-06785-00101         $1,749            $814   87.0%       0.0%          0.0         176            99     128.4%       0.0%       0.0         $5,845           $2,699      85.8%        0.0%        0.0          539           276     105.1%       0.0%       0.0
1369 Zia Pumpkin Exfoliating Mask Ogc .25 Oz         07-58024-00048         $1,734        ($3,606) (67.5%)        0.0%       (0.0)         371        (764)      (67.3%)      0.0%     (0.0)       $18,559          ($8,909)    (32.4%)        0.0%      (0.0)        3,911       (1,874)     (32.4%)      0.0%     (0.0)
1370 Naturally Fresh Moist Stk Lip Balm 0.15 Oz      07-32168-94634         $1,731          ($673) (28.0%)       0.0%        (0.0)         659        (203)      (23.5%)      0.0%     (0.0)       $11,228          ($3,844)    (25.5%)        0.0%      (0.0)        4,009       (1,303)     (24.5%)      0.0%     (0.0)
1371 Kmf Olive & Aloe Ultra Moisturizer 4 Oz         00-28367-83511         $1,726          $1,726        na     0.0%          0.0         522          522            na     0.0%       0.0         $4,793           $4,793          na       0.0%        0.0        1,324         1,324           na     0.0%       0.0
1372 Reviva Eye Gelee Concentr 1.25 Oz               00-87992-11110         $1,718          ($521) (23.3%)       0.0%        (0.0)         198          (48)     (19.4%)      0.0%     (0.0)         $9,990            ($33)     (0.3%)        0.0%      (0.0)        1,125             16       1.5%      0.0%     (0.0)
1373 Ecco Bella Orig Facial Msk Dk Choc 4 Oz         00-36923-00190         $1,716          ($871) (33.7%)       0.0%        (0.0)          79          (44)     (35.5%)      0.0%     (0.0)         $8,697         ($9,599)    (52.5%)        0.0%      (0.0)          422         (484)     (53.4%)      0.0%     (0.0)
1374 Desert Ess Spa Face Mask Ogc 2 Oz               07-18334-30086         $1,698        ($1,846) (52.1%)       0.0%        (0.0)         158        (121)      (43.4%)      0.0%     (0.0)       $11,324          ($2,330)    (17.1%)        0.0%      (0.0)          959         (193)     (16.8%)      0.0%     (0.0)
1375 Pacifica Bdy Btr French Lilac 6.8 Oz            06-87735-56014         $1,695          $1,695        na     0.0%          0.0         130          130            na     0.0%       0.0       $14,852          $14,852           na       0.0%        0.0        1,167         1,167           na     0.0%       0.0
1376 Suki Cedar Rose Moisturizer 5.7 Oz              08-58971-00003         $1,690          ($367) (17.8%)       0.0%        (0.0)          81          (17)     (17.2%)      0.0%     (0.0)         $9,375           $1,374      17.2%        0.0%        0.0          455             57      14.4%      0.0%       0.0
1377 Camocare Gold Cam Foam Cleanser 4 Oz            00-20065-40025         $1,689            $524   45.0%       0.0%          0.0         183            60       49.2%      0.0%       0.0         $6,031             $186       3.2%        0.0%      (0.0)          644           (25)     (3.8%)      0.0%     (0.0)
1378 Lily Av80 Org Aloe Gel Skin Sooth Ogc 16 Oz     00-26395-57162         $1,687          $1,677 #######       0.0%          0.0         165          164    16392.2%       0.0%       0.0         $4,145           $4,022   #######         0.0%        0.0          418           407    3458.7%       0.0%       0.0
1379 Aloe 80 Org Lotion Aloe Lavendr Ogc             00-26395-05930         $1,685          $1,685        na     0.0%          0.0         173          173            na     0.0%       0.0         $4,963           $4,963          na       0.0%        0.0          534           534           na     0.0%       0.0
1380 Dr Hauschka St Johns Wrt Foot Crm Ogc 2.5 Oz    40-20829-54649         $1,677          ($261) (13.5%)       0.0%        (0.0)          73          (25)     (25.6%)      0.0%     (0.0)         $5,383         ($1,163)    (17.8%)        0.0%      (0.0)          271           (49)    (15.3%)      0.0%     (0.0)
1381 Burts Bees Tnt Fcl Moist Ethnc 1.25 Oz          07-92850-44499         $1,675        ($2,059) (55.1%)       0.0%        (0.0)         241        (138)      (36.4%)      0.0%     (0.0)       $10,401          ($5,251)    (33.6%)        0.0%      (0.0)        1,237         (328)     (20.9%)      0.0%     (0.0)
1382 Emerita Deep Cooling Body Lotion 8 Oz           03-56163-30405         $1,669             $19     1.2%      0.0%        (0.0)         145           (6)      (3.7%)      0.0%     (0.0)         $5,066           $2,150      73.7%        0.0%        0.0          456           191       71.9%      0.0%       0.0
1383 Pharmacopia Body Lot Citrus 10 Oz               08-35780-00830         $1,668            $408   32.4%       0.0%          0.0         107             9        9.0%      0.0%       0.0         $8,143           $6,830    520.2%         0.0%        0.0          529           427     417.8%       0.0%       0.0
1384 Dr Hauschka Rosemary Foot Balm Ogc 1 Oz         40-20829-44769         $1,662            $772   86.8%       0.0%          0.0         113            65     133.1%       0.0%       0.0         $6,968           $1,684      31.9%        0.0%        0.0          417             93      28.8%      0.0%       0.0
1385 Griffin Remedy Lotion Lemon 8 Oz                06-90940-00003         $1,657            $879 112.9%        0.0%          0.0         254          127        99.9%      0.0%       0.0         $6,252           $3,565    132.6%         0.0%        0.0        1,022           580     131.2%       0.0%       0.0
1387 Ecco Bella Gel Deep Cleansing 4 Oz              00-36923-00186         $1,653        ($1,234) (42.8%)       0.0%        (0.0)          97        (101)      (51.1%)      0.0%     (0.0)         $9,870         ($4,499)    (31.3%)        0.0%      (0.0)          642         (352)     (35.4%)      0.0%     (0.0)
1386 Jason Mango Buttr 1.75 Oz                       00-78522-03012         $1,653          ($949) (36.5%)        0.0%       (0.0)         240        (155)      (39.2%)      0.0%     (0.0)       $13,155          ($1,907)    (12.7%)        0.0%      (0.0)        1,908         (374)     (16.4%)      0.0%     (0.0)
1388 Lip Tint Moisture Trio Spf 15 .15 Oz            08-34893-00905         $1,653          ($720) (30.3%)       0.0%        (0.0)         115          (56)     (32.7%)      0.0%     (0.0)         $8,772         ($3,380)    (27.8%)        0.0%      (0.0)          676         (176)     (20.7%)      0.0%     (0.0)
1389 Dr Hauschka Lip Balm Jar .15 Oz                 00-00420-77053         $1,651          ($139)   (7.8%)      0.0%        (0.0)         123           (6)      (4.7%)      0.0%     (0.0)         $7,358         ($1,460)    (16.6%)        0.0%      (0.0)          548         (157)     (22.2%)      0.0%     (0.0)
1390 Solar Recover Save Your Skin 12 Oz              08-08045-01012         $1,650             $32     2.0%      0.0%        (0.0)         177             9        5.1%      0.0%     (0.0)         $3,606             $687      23.5%        0.0%        0.0          389             81      26.2%      0.0%       0.0
1391 Badger Body Bttr Antique Rose 1.7 Oz            06-34084-45073         $1,648            $309   23.1%       0.0%          0.0         181            64       54.7%      0.0%       0.0       $11,019              $749       7.3%        0.0%      (0.0)        1,069           115       12.0%      0.0%       0.0
1392 Neemaura Lotion Hand & Body 8 Oz                07-86648-01101         $1,645           ($97)   (5.5%)      0.0%        (0.0)         179            19       11.9%      0.0%       0.0         $7,463           ($100)     (1.3%)        0.0%      (0.0)          704             19       2.7%      0.0%     (0.0)
1393 Spirit Of Beauty Hlthy Age Clnsing Milk Ogc     08-93431-00050         $1,640          $1,640        na     0.0%          0.0         120          120            na     0.0%       0.0         $3,584           $3,455   #######         0.0%        0.0          269           257    2088.4%       0.0%       0.0
1394 Pure Life Aloe Day Crm Spf15 Ogc 14.9 Oz        08-95172-00115         $1,639          $1,639        na     0.0%          0.0         129          129            na     0.0%       0.0         $2,123           $2,123          na       0.0%        0.0          167           167           na     0.0%       0.0
1395 Lily Av80 Moist Crm 4 Oz                        00-26395-04929         $1,633        ($1,326) (44.8%)       0.0%        (0.0)         186        (149)      (44.4%)      0.0%     (0.0)         $9,284         ($1,293)    (12.2%)        0.0%      (0.0)        1,054         (152)     (12.6%)      0.0%     (0.0)
1396 Lizard Lips                                     06-87950-00001         $1,629          ($181) (10.0%)       0.0%        (0.0)         855             1        0.1%      0.0%     (0.0)       $10,771            $1,170      12.2%        0.0%        0.0        5,360           693       14.8%      0.1%       0.0
1397 Reviva Throat & Eye Cream 1.5 Oz                00-87992-11151         $1,627          ($578) (26.2%)       0.0%        (0.0)         167          (56)     (25.1%)      0.0%     (0.0)         $8,599         ($1,208)    (12.3%)        0.0%      (0.0)          871         (140)     (13.8%)      0.0%     (0.0)
1398 Gabriel Cleanser Moisturizer 6 Oz               07-07060-95301         $1,622            $598   58.4%       0.0%          0.0         105            42       66.2%      0.0%       0.0         $6,323           $1,948      44.5%        0.0%        0.0          406           118       41.0%      0.0%       0.0
1399 Pure Life Lotion Coconut Mango Ogc 14.9 Oz      08-95172-00143         $1,612          $1,612        na     0.0%          0.0         184          184            na     0.0%       0.0         $1,943           $1,943          na       0.0%        0.0          222           222           na     0.0%       0.0
1400 Earth Sc Beta Ginseng Toner 8 Oz                00-54986-00188         $1,610          $1,209 301.3%        0.0%          0.0         177          143      414.2%       0.0%       0.0         $3,592           $1,786      98.9%        0.0%        0.0          406           187       85.7%      0.0%       0.0
1401 Carlson A D E Cream 4 Oz                        00-88395-00532         $1,609            $268   20.0%       0.0%          0.0         277            51       22.6%      0.0%       0.0         $7,197         ($1,218)    (14.5%)        0.0%      (0.0)        1,246         (174)     (12.2%)      0.0%     (0.0)
1402 Body Crystal Bay Rum Medium 4 Oz                07-66906-10240         $1,593        ($1,404) (46.8%)       0.0%        (0.0)         137        (129)      (48.5%)      0.0%     (0.0)         $8,398             $675       8.7%        0.0%      (0.0)          735             35       5.0%      0.0%       0.0
1403 Nat Vision Dmae Cream 0.5 Oz                    07-65203-05801         $1,592        ($1,360) (46.1%)       0.0%        (0.0)          97          (81)     (45.6%)      0.0%     (0.0)       $11,272          ($5,099)    (31.1%)        0.0%      (0.0)          677         (297)     (30.4%)      0.0%     (0.0)
1404 Derma E Beauty Fluid Aha 2 Oz                   00-30985-01490         $1,581        ($1,016) (39.1%)       0.0%        (0.0)         110          (70)     (39.1%)      0.0%     (0.0)         $9,317           ($744)     (7.4%)        0.0%      (0.0)          654           (53)     (7.5%)      0.0%     (0.0)
1405 Devita Rosacea Complex 1 Oz                     06-82941-02235         $1,578          ($624) (28.3%)       0.0%        (0.0)          70          (25)     (26.0%)      0.0%     (0.0)         $8,477           $2,401      39.5%        0.0%        0.0          394           118       43.0%      0.0%       0.0
1406 Rac Perry Liplvr Single Raspbry .21 Oz          00-21633-00008         $1,576            $744   89.4%       0.0%          0.0         417          104        33.0%      0.0%       0.0         $7,264             $804      12.4%        0.0%        0.0        2,012         (378)     (15.8%)      0.0%     (0.0)
1407 Aubrey Evening Primrose Oil Ogc 1 Oz            07-49985-01054         $1,573        ($1,122) (41.6%)       0.0%        (0.0)         101          (74)     (42.3%)      0.0%     (0.0)         $9,949         ($3,213)    (24.4%)        0.0%      (0.0)          639         (221)     (25.7%)      0.0%     (0.0)
1408 Burts Bees Lip Balm Tin Box 0.3 Oz              07-92850-14399         $1,571        ($1,632) (50.9%)       0.0%        (0.0)         559        (768)      (57.9%)      0.0%     (0.0)       $14,894          ($9,295)    (38.4%)        0.0%      (0.0)        5,685       (4,144)     (42.2%)      0.1%     (0.0)
1409 Juice Beauty Serum Blmish Clearng Ogc 2 Oz      08-34893-00400         $1,570        ($1,701) (52.0%)       0.0%        (0.0)          60          (55)     (48.1%)      0.0%     (0.0)       $10,510          ($1,117)     (9.6%)        0.0%      (0.0)          427             18       4.3%      0.0%       0.0
1410 Jurassic Emu Oil Lip Care .15 Oz                08-05342-00101         $1,568            $371   31.0%       0.0%          0.0         393            93       31.0%      0.0%       0.0         $7,864         ($1,137)    (12.6%)        0.0%      (0.0)        1,971         (285)     (12.6%)      0.0%     (0.0)
1411 Burnout Lip Balm Orange .15 Oz                  06-51936-15000         $1,567            $370   30.9%       0.0%          0.0         776          314        67.9%      0.0%       0.0         $4,222           ($548)    (11.5%)        0.0%      (0.0)        1,852              3       0.2%      0.0%     (0.0)
1412 Zia Moisturzr Ultimate Foot 3 Oz                07-58024-00763         $1,565          ($952) (37.8%)        0.0%       (0.0)         187          (87)     (31.7%)      0.0%     (0.0)         $8,507         ($4,231)    (33.2%)        0.0%      (0.0)          936         (409)     (30.4%)      0.0%     (0.0)
1413 Burts Bees Lip Blm .15 Oz                       07-92850-19899         $1,564          $1,564        na     0.0%          0.0         408          408            na     0.0%       0.0         $1,564           $1,564          na       0.0%        0.0          408           408           na     0.0%       0.0
1414 Derma Life Lotion Skin Care 8 Oz                07-90885-08101         $1,560             $91     6.2%      0.0%        (0.0)         176             3        1.5%      0.0%     (0.0)         $5,540              $42       0.8%        0.0%      (0.0)          628           (21)     (3.2%)      0.0%     (0.0)
1415 Gabriel Botanical Eye Cream 5 Oz                07-07060-95450         $1,554            $472   43.6%       0.0%          0.0          58            19       48.2%      0.0%       0.0         $4,154           ($933)    (18.3%)        0.0%      (0.0)          155           (36)    (18.8%)      0.0%     (0.0)
1416 Badger Body Bttr Mango Pssnfrt 1.7 Oz           06-34084-45074         $1,544            $664   75.5%       0.0%          0.0         157            80     104.9%       0.0%       0.0         $9,274           $1,447      18.5%        0.0%        0.0          908           164       22.0%      0.0%       0.0
1418 Derma Life + Compexion Skin Care 4 Oz           07-90885-04202         $1,543          ($411) (21.0%)       0.0%        (0.0)         146          (46)     (23.9%)      0.0%     (0.0)         $6,717         ($1,389)    (17.1%)        0.0%      (0.0)          652         (177)     (21.4%)      0.0%     (0.0)
1417 Dr Hauschka Quince Day Cream Ogc                40-20829-50579         $1,543            $439   39.8%       0.0%          0.0         417          156        59.8%      0.0%       0.0         $8,506           $2,699      46.5%        0.0%        0.0        2,085           595       39.9%      0.0%       0.0
1419 Juice Beauty Face Peel Grn Appl Ogc 2 Oz        08-34893-00411         $1,542        ($1,800) (53.9%)       0.0%        (0.0)          44          (45)     (51.1%)      0.0%     (0.0)         $8,094         ($2,710)    (25.1%)        0.0%      (0.0)          257           (32)    (11.2%)      0.0%     (0.0)




                    Source: Spins X - Whole Foods                                                                                                                                                                                                                               HCG Category Development Department
                                                                                                      Current 12 Weeks Ending 09-08-07                                                                                                               Current 52 Weeks

                                                                                                                          Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                            Cat $                    Unit Chg     Unit %               Cat Unit
                                                                                      Dollar Chg             Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                  Cur Cat $ Share Pt                  (Vs Year Change (Vs      Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg     Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars      Ago)        $ % Chg      Share      Chg     Current Units     Ago)      Year Ago) Unit Share   Chg
1420 Spirit Of Beauty Hlthy Age Daily Mstr Ogc       08-93431-00054         $1,541          $1,541        na     0.0%          0.0          66           66            na     0.0%       0.0         $4,102          $3,944   #######         0.0%        0.0          168           156    1264.0%        0.0%       0.0
1421 Merry Hempstrs Lip Blm Peprmnt Og .14 Oz        07-06200-88019         $1,540            $958 164.4%        0.0%          0.0         659          414      168.8%       0.0%       0.0         $9,168          $7,840    590.5%         0.0%        0.0        3,761         3,203     574.2%        0.0%       0.0
1422 Reviva Labs Hyaluronic Ampules 6 Ct             00-87992-11412         $1,537            $911 145.4%        0.0%          0.0          84           38        85.2%      0.0%       0.0         $5,560          $3,148    130.5%         0.0%        0.0          304           123       67.5%       0.0%       0.0
1423 Derma E Org Express Rebalancng Toner Ogc 4 Oz   00-30985-05020         $1,533          $1,533        na     0.0%          0.0         121          121            na     0.0%       0.0         $1,873          $1,873          na       0.0%        0.0          160           160            na     0.0%       0.0
1424 Natures Acres Calendula Neroli Creme            06-03225-40056         $1,532            $384   33.5%       0.0%          0.0         172           52        43.2%      0.0%       0.0         $7,810          $1,276      19.5%        0.0%        0.0          808           124       18.0%       0.0%       0.0
1425 Reviva Rosewtr Fcl Spray 8 Oz                   00-87992-11166         $1,528            $470   44.5%       0.0%          0.0         291           92        46.0%      0.0%       0.0         $5,683            $652      13.0%        0.0%        0.0        1,079           133       14.1%       0.0%       0.0
1426 Burts Blemish Stick Trial Sz                    07-92850-00000         $1,519          $1,510 #######       0.0%          0.0         309          305     6870.4%       0.0%       0.0       $11,086         $11,077    #######         0.0%        0.0        2,147         2,143   48337.6%        0.0%       0.0
1427 Aubrey After Shave Spice Island Mens 4 Oz       07-49985-04016         $1,512          ($120)   (7.3%)      0.0%        (0.0)         162         (12)       (6.7%)      0.0%     (0.0)         $8,166          $3,226      65.3%        0.0%        0.0          906           355       64.2%       0.0%       0.0
1428 Zia Ultimate Hand Moisture Spf 15 Ogc 1.7 Oz    07-58024-00760         $1,511        ($1,168) (43.6%)        0.0%       (0.0)         159        (120)      (43.1%)      0.0%     (0.0)       $11,952         ($6,766)    (36.1%)        0.0%      (0.0)        1,292         (639)     (33.1%)       0.0%     (0.0)
1429 Borlind Lt Day Essnce Ogc 2 Oz                  07-28315-00638         $1,507            $855 130.9%        0.0%          0.0          39           22      132.9%       0.0%       0.0         $6,748          $2,765      69.4%        0.0%        0.0          173             70      68.0%       0.0%       0.0
1430 Ecco Bella Clnsing.milk 4 Oz                    00-36923-00184         $1,505          ($969) (39.2%)       0.0%        (0.0)          86         (79)      (48.0%)      0.0%     (0.0)         $8,126        ($6,812)    (45.6%)        0.0%      (0.0)          534         (498)     (48.2%)       0.0%     (0.0)
1431 Plantlife Herbal Lip Balm 1 Oz                  06-43948-00501         $1,504            $159   11.8%       0.0%          0.0         659           57         9.6%      0.0%       0.0         $7,718            $893      13.1%        0.0%        0.0        3,417           341       11.1%       0.0%       0.0
1432 Zum Body Sandalwood Ctrus Bdy Ltn Ogc 2 Oz      06-63204-34106         $1,502          $1,405 1450.1%       0.0%          0.0         252          234     1242.9%       0.0%       0.0         $7,160          $7,024   #######         0.0%        0.0        1,208         1,181    4447.5%        0.0%       0.0
1433 Clear Light Cedar Mt Lotion 17 Oz               08-27912-01948         $1,493            $563   60.6%       0.0%          0.0          88           26        41.9%      0.0%       0.0         $4,848            $965      24.9%        0.0%        0.0          287             28      10.8%       0.0%       0.0
1434 Z Mei Eye Serum Correcting .5 Oz                01-89093-00050         $1,475            $227   18.2%       0.0%          0.0          45             8       20.8%      0.0%       0.0         $6,996          $2,546      57.2%        0.0%        0.0          208             64      44.6%       0.0%       0.0
1435 Devita Acne Solution Pads 30 Ct 2 Oz            06-82941-02239         $1,474            $419   39.8%       0.0%          0.0         101           26        34.5%      0.0%       0.0         $4,821          ($857)    (15.1%)        0.0%      (0.0)          346           (64)    (15.6%)       0.0%     (0.0)
1436 Wish Garden Catnip Oil Bug Spray 2 Oz           06-56490-20972         $1,472            $307   26.4%       0.0%          0.0         114           23        25.8%      0.0%       0.0         $2,072            $602      41.0%        0.0%        0.0          163             49      42.5%       0.0%       0.0
1438 Giovanni Touch Bdy Bttr Rspbrry Wntr Ogc 6 Oz   07-16237-18073         $1,470           ($63)   (4.1%)      0.0%        (0.0)         148         (21)      (12.2%)      0.0%     (0.0)       $11,681           $6,898    144.2%         0.0%        0.0        1,316           724     122.4%        0.0%       0.0
1437 Lily Of The Desert Facial Frshnr Ogc 8 Oz       00-26395-05727         $1,470          $1,470        na     0.0%          0.0         261          261            na     0.0%       0.0         $2,340          $2,340          na       0.0%        0.0          420           420            na     0.0%       0.0
1439 Hugo Lotion Lmn Verbena Bergmt 12 Oz            08-79779-00025         $1,469          $1,170 390.5%        0.0%          0.0         128          103      410.4%       0.0%       0.0         $3,852          $3,552   #######         0.0%        0.0          339           314    1256.5%        0.0%       0.0
1440 Hugo Lotion Spearmint 12 Oz                     08-79779-00027         $1,469          $1,319 880.5%        0.0%          0.0         114          101      808.9%       0.0%       0.0         $1,743          $1,593   #######         0.0%        0.0          136           124     989.2%        0.0%       0.0
1441 Jason Facial Creme Hemp Plus 4 Oz               00-78522-05076         $1,467        ($1,272) (46.4%)        0.0%       (0.0)         156        (151)      (49.1%)      0.0%     (0.0)       $10,028         ($3,440)    (25.5%)        0.0%      (0.0)        1,085         (366)     (25.2%)       0.0%     (0.0)
1442 Heather Loraine Jojoba Butter Crm 4 Oz          06-30496-04334         $1,465           ($16)   (1.1%)      0.0%        (0.0)         106             4        3.6%      0.0%     (0.0)         $6,879          $2,251      48.6%        0.0%        0.0          477           163       51.7%       0.0%       0.0
1443 Simply Divine Plump Up The Volume Ogc 4 Oz      07-53004-03000         $1,463          $1,187 429.4%        0.0%          0.0          64           52      412.6%       0.0%       0.0         $8,598          $8,124   #######         0.0%        0.0          384           359    1436.1%        0.0%       0.0
1444 Derma E Dmae Alpha Lip C Face Serum 2 Oz        00-30985-04125         $1,462            $739 102.3%        0.0%          0.0          75           35        88.6%      0.0%       0.0         $6,496          $4,900    307.1%         0.0%        0.0          341           249     273.1%        0.0%       0.0
1445 Pure Life Sun Carrot Spf45 Ogc 4.7 Oz           08-95172-00132         $1,454          $1,454        na     0.0%          0.0         120          120            na     0.0%       0.0         $2,035          $2,035          na       0.0%        0.0          166           166            na     0.0%       0.0
1446 Lily Of Desert Av80 Org Fcl Scrub Ogc 12 Oz     00-26395-05718         $1,451          $1,415 3936.7%       0.0%          0.0         152          147     2945.0%       0.0%       0.0         $3,470          $3,362   #######         0.0%        0.0          379           364    2424.1%        0.0%       0.0
1447 Common Sense Sndlwd Ltn 8.5 Oz                  08-30568-00862         $1,449          ($273) (15.9%)       0.0%        (0.0)         127         (25)      (16.2%)      0.0%     (0.0)         $8,674        ($5,085)    (37.0%)        0.0%      (0.0)          787         (456)     (36.7%)       0.0%     (0.0)
1448 Reviva Skn Tonic W/hyd Prox 4 Oz                00-87992-11119         $1,446          ($514) (26.2%)       0.0%        (0.0)         193         (54)      (21.9%)      0.0%     (0.0)         $7,316          ($916)    (11.1%)        0.0%      (0.0)          951         (106)     (10.1%)       0.0%     (0.0)
1449 Burnout Sunscreen Spf 32 2.5 Oz                 06-51936-50000         $1,445            $153   11.9%       0.0%          0.0         206           63        43.7%      0.0%       0.0         $3,116          ($871)    (21.8%)        0.0%      (0.0)          402           (50)    (11.2%)       0.0%     (0.0)
1450 Dr Hauschka Trial Moist Day Crm Ogc .17 Oz      40-20829-70275         $1,441          ($179) (11.1%)       0.0%        (0.0)         333         (52)      (13.4%)      0.0%     (0.0)         $7,466           ($91)     (1.2%)        0.0%      (0.0)        1,724         (495)     (22.3%)       0.0%     (0.0)
1451 Pure Life Aloe Gel Ogc 14.9 Oz                  08-95172-00124         $1,434          $1,434        na     0.0%          0.0         178          178            na     0.0%       0.0         $1,800          $1,800          na       0.0%        0.0          245           245            na     0.0%       0.0
1452 Eo Foot Balm Pepermnt Lavender Ogc 2 Oz         06-36874-07020         $1,430            $515   56.3%       0.0%          0.0         200           76        61.3%      0.0%       0.0         $4,243            $688      19.4%        0.0%        0.0          591           111       23.2%       0.0%       0.0
1453 Jason Sunbrella Lip Spf20 1.16 Oz               00-78522-08312         $1,425        ($2,031) (58.8%)        0.0%       (0.0)         414        (561)      (57.5%)      0.0%     (0.0)         $8,225        ($1,011)    (10.9%)        0.0%      (0.0)        2,527         (152)       (5.7%)      0.0%     (0.0)
1454 Global Moisturizer Pump 16 Oz                   07-83826-00009         $1,420           ($75)   (5.0%)      0.0%        (0.0)         353         (17)       (4.7%)      0.0%     (0.0)         $6,157          ($168)     (2.7%)        0.0%      (0.0)        1,534           (40)     (2.5%)       0.0%     (0.0)
1455 Applwd Acres Zero Zitz 4 Oz                     00-09551-96004         $1,414           ($98)   (6.5%)      0.0%        (0.0)         167           (5)      (2.7%)      0.0%     (0.0)         $5,596          ($421)     (7.0%)        0.0%      (0.0)          617           (86)    (12.2%)       0.0%     (0.0)
1456 Derma E Org Express Facial Cleanser Ogc 4 Oz    00-30985-05010         $1,413          $1,413        na     0.0%          0.0         106          106            na     0.0%       0.0         $1,664          $1,664          na       0.0%        0.0          138           138            na     0.0%       0.0
1457 Little Moon Tired Old Ass Cream 4 Oz            06-73673-88622         $1,413          $1,160 458.8%        0.0%          0.0         131          108      471.0%       0.0%       0.0         $9,107          $8,220    927.3%         0.0%        0.0          952           866    1002.3%        0.0%       0.0
1458 Lamas Skin Polish Pumpkin Spice 6 Oz            08-51477-00033         $1,412            $189   15.4%       0.0%          0.0          79           13        19.4%      0.0%       0.0         $7,155          $5,233    272.3%         0.0%        0.0          400           294     278.0%        0.0%       0.0
1459 Miracle II Neutra Gel 8 Oz                      08-16318-13018         $1,403             $75     5.7%      0.0%        (0.0)          92             5        6.3%      0.0%       0.0         $5,401        ($1,246)    (18.7%)        0.0%      (0.0)          354           (79)    (18.3%)       0.0%     (0.0)
1460 Ecco Bella Lip Smther Rhubarb                   00-36923-28217         $1,401        ($1,322) (48.6%)       0.0%        (0.0)         134         (94)      (41.3%)      0.0%     (0.0)       $10,176         ($1,004)     (9.0%)        0.0%      (0.0)          834           (95)    (10.2%)       0.0%     (0.0)
1461 Super Salve Mimosa Blssm Drm Crm 6 Oz           08-99354-00024         $1,401            $526   60.1%       0.0%          0.0         151           60        66.4%      0.0%       0.0         $7,415          $3,276      79.2%        0.0%        0.0          779           342       78.2%       0.0%       0.0
1462 Youthful Essntls Revitlz Face Toner 4 Oz        00-07053-20665         $1,397          ($179) (11.3%)       0.0%        (0.0)         250         (27)       (9.9%)      0.0%     (0.0)         $6,171        ($1,799)    (22.6%)        0.0%      (0.0)        1,074         (333)     (23.7%)       0.0%     (0.0)
1463 Bwc Vitamin C Renewal Cream 2 Oz                00-00056-45383         $1,392             ($0)  (0.0%)      0.0%        (0.0)          87             5        6.5%      0.0%       0.0       $10,193           $1,363      15.4%        0.0%        0.0          587             67      13.0%       0.0%       0.0
1464 Nat Gate Petal Frsh Toner Aloe/sunflwr 8 Oz     00-78347-77802         $1,386          ($268) (16.2%)       0.0%        (0.0)         165         (49)      (22.9%)      0.0%     (0.0)         $7,474        ($2,337)    (23.8%)        0.0%      (0.0)          963         (289)     (23.1%)       0.0%     (0.0)
1465 Borlind Facial Purifying Crm Ogc 2.5 Oz         07-28315-00677         $1,380            $539   64.0%       0.0%          0.0          43           14        49.9%      0.0%       0.0         $5,168        ($1,168)    (18.4%)        0.0%      (0.0)          182           (41)    (18.4%)       0.0%     (0.0)
1466 Derma E Hyaluronic Acid Refrshing Mist 4 Oz     00-30985-00468         $1,380            $317   29.9%       0.0%          0.0          88           15        21.2%      0.0%       0.0         $6,262          $1,231      24.5%        0.0%        0.0          402           (29)     (6.8%)       0.0%     (0.0)
1467 Z Mei Regeneratng Night Trtmnt 2 Oz             01-89093-00040         $1,376            $428   45.1%       0.0%          0.0          45           13        43.0%      0.0%       0.0         $5,990          $1,428      31.3%        0.0%        0.0          185             28      18.0%       0.0%       0.0
1468 Zumbar Body Butter Coco Zum Chocolate 4 Oz      06-63204-34510         $1,373            $470   52.0%       0.0%          0.0         111             4        4.1%      0.0%     (0.0)         $5,667        ($2,019)    (26.3%)        0.0%      (0.0)          511         (249)     (32.7%)       0.0%     (0.0)
1470 Derma E Dmae Face Clnsr Alpha Lipoic & C 4 Oz   00-30985-00640         $1,362            $791 138.8%        0.0%          0.0          93           57      157.2%       0.0%       0.0         $4,545          $2,364    108.4%         0.0%        0.0          318           169     112.7%        0.0%       0.0
1469 Spirit Of Beauty Hlthy Age Hydrating Mist Ogc   08-93431-00052         $1,362          $1,362        na     0.0%          0.0          78           78            na     0.0%       0.0         $3,809          $3,505   #######         0.0%        0.0          225           203     942.1%        0.0%       0.0
1471 Eo French Lavndr Hand Cream Ogc 4 Oz            06-36874-10006         $1,361            $173   14.6%       0.0%          0.0         202           44        27.5%      0.0%       0.0       $10,941           $2,799      34.4%        0.0%        0.0        1,562           462       42.0%       0.0%       0.0
1472 Ultra Bot Serum C + Msm 1 Oz                    06-51706-00165         $1,356            $546   67.4%       0.0%          0.0          56           23        68.1%      0.0%       0.0         $4,664            $273       6.2%        0.0%      (0.0)          190             13        7.5%      0.0%       0.0
1473 Pure Life Lotion Coconut Vanlla Ogc 14.9 Oz     08-95172-00144         $1,355          $1,355        na     0.0%          0.0         155          155            na     0.0%       0.0         $1,764          $1,764          na       0.0%        0.0          201           201            na     0.0%       0.0
1474 Juice Beauty Serum Rednss Reducng Ogc 2 Oz      08-34893-00402         $1,353        ($1,263) (48.3%)       0.0%        (0.0)          44         (31)      (41.6%)      0.0%     (0.0)         $8,755        ($8,353)    (48.8%)        0.0%      (0.0)          296         (198)     (40.0%)       0.0%     (0.0)
1475 Dr Brnr Sun Dg Bdy Blm Ptchli Lme Ogc 0.5 Oz    00-18787-91003         $1,349        ($1,570) (53.8%)       0.0%        (0.0)         300        (421)      (58.4%)      0.0%     (0.0)       $10,338         ($2,575)    (19.9%)        0.0%      (0.0)        2,476         (826)     (25.0%)       0.0%     (0.0)
1476 Camocare Gold Camo Toner 4 Oz                   00-20065-40007         $1,347          ($430) (24.2%)       0.0%        (0.0)         157         (49)      (24.0%)      0.0%     (0.0)         $6,396        ($3,790)    (37.2%)        0.0%      (0.0)          754         (480)     (38.9%)       0.0%     (0.0)
1477 Now Resilience Rescue 1.7 Oz                    07-33739-03363         $1,347           ($90)   (6.3%)      0.0%        (0.0)          92           (2)      (2.6%)      0.0%     (0.0)       $14,308           $6,689      87.8%        0.0%        0.0        1,315           774     143.2%        0.0%       0.0
1478 Aubrey Eye Crm Day Rejuvnt Men Ogc .15 Oz       07-49985-04019         $1,346          ($878) (39.5%)       0.0%        (0.0)          58         (39)      (40.4%)      0.0%     (0.0)         $7,971          ($743)     (8.5%)        0.0%      (0.0)          366           (27)     (6.9%)       0.0%     (0.0)
1479 Gabriel Firming Tonic 6 Oz                      07-07060-95302         $1,345            $597   79.8%       0.0%          0.0          95           46        94.5%      0.0%       0.0         $4,660          $1,119      31.6%        0.0%        0.0          325             74      29.4%       0.0%       0.0
1480 Nat Gate Lotion Skin Therapy 128 Oz             00-78347-51005         $1,345             $51     3.9%      0.0%        (0.0)          34           (2)      (4.5%)      0.0%     (0.0)         $7,238            $894      14.1%        0.0%        0.0          190             17      10.1%       0.0%       0.0
1481 Ind Meadow Love Your Body Crm 4 Oz              06-35637-00006         $1,340        ($1,104) (45.2%)       0.0%        (0.0)          91         (86)      (48.6%)      0.0%     (0.0)       $12,240         ($5,717)    (31.8%)        0.0%      (0.0)          881         (333)     (27.5%)       0.0%     (0.0)
1482 Lily Of Desert Av80 Org Aloe Fcl Wsh Ogc 8 Oz   00-26395-05717         $1,339          $1,218 1010.8%       0.0%          0.0         145          131      912.6%       0.0%       0.0         $3,203          $3,004   #######         0.0%        0.0          362           336    1326.0%        0.0%       0.0
1484 Common Sense Jojoba Rose Lotion                 08-30568-00824         $1,334        ($1,483) (52.7%)       0.0%        (0.0)         122        (107)      (46.8%)      0.0%     (0.0)         $9,153        ($9,198)    (50.1%)        0.0%      (0.0)          804         (810)     (50.2%)       0.0%     (0.0)
1483 Jason Ihn Alpha 3.5% Pls Gntl Eye 1 Oz          00-78522-50105         $1,334          ($681) (33.8%)        0.0%       (0.0)         101         (66)      (39.5%)      0.0%     (0.0)         $7,279        ($4,339)    (37.3%)        0.0%      (0.0)          589         (370)     (38.6%)       0.0%     (0.0)
1485 Phybiosis Facial Tonic Rose And Jasmine 2 Oz    06-05879-98827         $1,327            $921 226.9%        0.0%          0.0          86           56      186.4%       0.0%       0.0         $4,319          $3,542    456.2%         0.0%        0.0          269           217     413.3%        0.0%       0.0
1486 Jason Ihn Alpha 12.5% Pls Oil Fr 1.1 Oz         00-78522-50134         $1,319          ($342) (20.6%)        0.0%       (0.0)          70         (25)      (26.0%)      0.0%     (0.0)         $6,500        ($1,661)    (20.4%)        0.0%      (0.0)          353         (118)     (25.1%)       0.0%     (0.0)
1488 Derma E Age Def Astzn & Pycngnl Eye Crm .5 Oz   00-30985-02175         $1,314          ($249) (15.9%)       0.0%        (0.0)          75           (9)     (10.5%)      0.0%     (0.0)         $9,346          $2,250      31.7%        0.0%        0.0          508           121       31.1%       0.0%       0.0
1487 Queen Helene Mud Pack Masque 8 Oz               00-79896-58651         $1,314             $15     1.1%       0.0%       (0.0)         314             1        0.4%      0.0%     (0.0)         $6,092        ($1,187)    (16.3%)        0.0%      (0.0)        1,443         (304)     (17.4%)       0.0%     (0.0)
1489 Nat Fresh Foot Spray 4 Oz                       07-32168-70649         $1,308            $513   64.5%       0.0%          0.0         349          130        59.2%      0.0%       0.0         $4,766          $1,586      49.9%        0.0%        0.0        1,250           389       45.2%       0.0%       0.0
1490 Zia Ultimate Foot Scrub 3 Oz                    07-58024-00762         $1,302          ($526) (28.8%)        0.0%       (0.0)         144         (49)      (25.3%)      0.0%     (0.0)         $5,522        ($3,039)    (35.5%)        0.0%      (0.0)          599         (338)     (36.0%)       0.0%     (0.0)
1491 Derma E Toner Vanilla Revitalizng 4 Oz          00-30985-02080         $1,300             $68     5.5%      0.0%        (0.0)          86             1        1.5%      0.0%     (0.0)         $5,789              $8       0.1%        0.0%      (0.0)          389             16        4.2%      0.0%       0.0
1492 Gabriel Botanical Cleanser 6 Oz                 07-07060-95101         $1,299            $306   30.8%       0.0%          0.0          84           19        30.3%      0.0%       0.0         $5,247            $661      14.4%        0.0%        0.0          338             33      10.9%       0.0%       0.0
1493 Merry Hempstr Vgn Hmp Lp Blm Van Blstr .14 Oz   07-06200-88107         $1,297            $249   23.8%       0.0%          0.0         510           68        15.5%      0.0%       0.0         $7,729            $254       3.4%        0.0%      (0.0)        3,125           (33)     (1.0%)       0.0%     (0.0)
1494 Dixie Dermal K Clarif Cream 2 Oz                07-04309-14001         $1,296            $258   24.8%       0.0%          0.0          51           (1)      (2.2%)      0.0%     (0.0)         $5,376            $839      18.5%        0.0%        0.0          233             30      14.8%       0.0%       0.0




                    Source: Spins X - Whole Foods                                                                                                                                                                                                                              HCG Category Development Department
                                                                                                      Current 12 Weeks Ending 09-08-07                                                                                                                Current 52 Weeks

                                                                                                                          Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                             Cat $                    Unit Chg     Unit %              Cat Unit
                                                                                      Dollar Chg             Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                   Cur Cat $ Share Pt                  (Vs Year Change (Vs     Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg     Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars       Ago)        $ % Chg      Share      Chg     Current Units     Ago)      Year Ago) Unit Share  Chg
1495 Lamas Facial Cleanser Citrus C 6 Oz             08-51477-00060         $1,286            $316   32.6%       0.0%          0.0         122           28        30.2%      0.0%       0.0         $5,996           $3,868    181.8%         0.0%        0.0          571           360     170.4%       0.0%       0.0
1496 Sunshine Body Butter Lavender 6 Oz              00-76950-12128         $1,285        ($1,605) (55.5%)       0.0%        (0.0)          94        (135)      (58.8%)      0.0%     (0.0)         $9,404       ($16,820)     (64.1%)        0.0%      (0.0)          709       (1,575)     (69.0%)      0.0%     (0.0)
1497 Weleda Wild Rose Body Lotion 3.4 Oz             40-01638-09943         $1,284          ($375) (22.6%)       0.0%        (0.0)          66         (18)      (21.8%)      0.0%     (0.0)         $6,769         ($2,984)    (30.6%)        0.0%      (0.0)          375         (149)     (28.5%)      0.0%     (0.0)
1498 Aubrey Org Face Blm Spie Islnd Men Ogc 4 Oz     07-49985-04015         $1,283             $67     5.5%      0.0%        (0.0)         121             6        5.3%      0.0%     (0.0)         $6,492           $1,785      37.9%        0.0%        0.0          621           167       36.7%      0.0%       0.0
1499 Zumbar Rub Almond Shea Bttr Mstzr 2.5 Oz        06-63204-21600         $1,281           ($32)   (2.5%)      0.0%        (0.0)         163           (3)      (1.9%)      0.0%     (0.0)         $8,540             $720       9.2%        0.0%      (0.0)        1,091           105       10.6%      0.0%       0.0
1500 Pure Life Aloe Vit E Regen Cream Ogc 4.7 Oz     08-95172-00119         $1,279          $1,279        na     0.0%          0.0         143          143            na     0.0%       0.0         $1,504           $1,504          na       0.0%        0.0          168           168           na     0.0%       0.0
1501 Age Advantage Age Eraser 1 Oz                   08-96741-00002         $1,271          $1,271        na     0.0%          0.0          21           21            na     0.0%       0.0         $3,219           $3,084   #######         0.0%        0.0           54             50   1287.2%       0.0%       0.0
1502 Miracle II Neutra Gel 22 Oz                     08-16318-13020         $1,268          ($219) (14.7%)       0.0%        (0.0)          42           (7)     (13.9%)      0.0%     (0.0)         $5,519         ($2,970)    (35.0%)        0.0%      (0.0)          181           (95)    (34.5%)      0.0%     (0.0)
1503 Home Hlth Vita-k Cream 2 Oz                     03-18858-52833         $1,263            $303   31.6%       0.0%          0.0          74           24        46.4%      0.0%       0.0         $8,181           $2,358      40.5%        0.0%        0.0          470           165       54.2%      0.0%       0.0
1504 Lily Organics Toner Senstv Unscnt Ogc 3.4 Oz    07-06785-00103         $1,260            $510   68.0%       0.0%          0.0         100           49        95.7%      0.0%       0.0         $4,355           $1,784      69.4%        0.0%        0.0          315           137       77.2%      0.0%       0.0
1505 Burts Bees Blemish Stick Herbal .26 Oz          07-92850-88799         $1,257          $1,257        na     0.0%          0.0         158          158            na     0.0%       0.0         $2,962           $2,962          na       0.0%        0.0          373           373           na     0.0%       0.0
1506 Mex Dark Tanning Oil 8 Oz                       06-50758-72729         $1,254            $232   22.7%       0.0%          0.0         128           28        28.2%      0.0%       0.0         $4,600             $577      14.4%        0.0%        0.0          432             92      27.0%      0.0%       0.0
1507 Pure Life Soap Scrub Volc Clay Ogc 6.8 Oz       08-95172-00123         $1,252          $1,252        na     0.0%          0.0         139          139            na     0.0%       0.0         $1,438           $1,438          na       0.0%        0.0          160           160           na     0.0%       0.0
1509 Borlind Exfoliating Peel Ogc 1.7 Oz             07-28315-00097         $1,249            $213   20.5%       0.0%          0.0          29             5       19.4%      0.0%       0.0         $4,936         ($2,109)    (29.9%)        0.0%      (0.0)          121           (53)    (30.6%)      0.0%     (0.0)
1508 Borlind Vitality Gel Aqua Blue 1.7 Oz           07-28315-00732         $1,249          $1,027 463.3%        0.0%          0.0          31           26      479.0%       0.0%       0.0         $3,171           $2,154    211.8%         0.0%        0.0           78             53    217.6%       0.0%       0.0
1510 Kiss My Face Honey Moisturizer Trial 1 Oz       00-28367-83299         $1,248          ($771) (38.2%)       0.0%        (0.0)       1,142        (431)      (27.4%)      0.0%     (0.0)         $8,710         ($2,961)    (25.4%)        0.0%      (0.0)        7,091       (2,380)     (25.1%)      0.1%     (0.0)
1511 Dr Hauschka Normalizing Day Oil Trial Ogc       40-20829-32679         $1,239          ($305) (19.7%)       0.0%        (0.0)         330           49        17.3%      0.0%       0.0         $6,146              $39       0.6%        0.0%      (0.0)        1,247            (7)     (0.6%)      0.0%     (0.0)
1512 Merry Hempsters Lip Balm Van Hemp .14 Oz        00-09030-00005         $1,235            $601   94.6%       0.0%          0.0         521          251        92.7%      0.0%       0.0         $7,548           $5,374    247.1%         0.0%        0.0        3,101         2,193     241.6%       0.0%       0.0
1514 Badger After Sun 2 Oz                           06-34084-04201         $1,232            $171   16.1%       0.0%          0.0         169           35        25.8%      0.0%       0.0         $3,934           ($619)    (13.6%)        0.0%      (0.0)          527           (62)    (10.6%)      0.0%     (0.0)
1513 Reviva Intercell Day Cream 1.5 Oz               00-87992-11121         $1,232             $31     2.6%      0.0%        (0.0)         120             2        1.9%      0.0%     (0.0)         $5,535           ($625)    (10.1%)        0.0%      (0.0)          545           (63)    (10.3%)      0.0%     (0.0)
1516 Dr Hauschka Cleansing Mlk Ogc .03 Oz            40-20829-52169         $1,224          ($350) (22.2%)       0.0%        (0.0)         353        (114)      (24.4%)      0.0%     (0.0)         $6,451             $408       6.7%        0.0%      (0.0)        1,905         (491)     (20.5%)      0.0%     (0.0)
1515 Mychelle Mask Cranberry Mud .165 Oz             08-17291-00059         $1,224            $289   31.0%       0.0%          0.0         501          117        30.4%      0.0%       0.0         $4,769           $2,506    110.7%         0.0%        0.0        2,010         1,095     119.6%       0.0%       0.0
1517 Deep Steep Hon Spear Body Butter 6 Oz           06-74749-02192         $1,221            $604   97.7%       0.0%          0.0          81           45      122.0%       0.0%       0.0         $5,291         ($2,083)    (28.3%)        0.0%      (0.0)          335         (157)     (32.0%)      0.0%     (0.0)
1518 Collective Well Being Lip Balm Spf Ogc .15 Oz   08-00704-01010         $1,220            $506   70.9%       0.0%          0.0         346          151        77.0%      0.0%       0.0         $5,816             $528      10.0%        0.0%      (0.0)        1,642           128        8.5%      0.0%       0.0
1519 Earth Friendly Hand Ltn Cuccmbr Mnt 17.5 Oz     07-49174-09847         $1,218          $1,218        na     0.0%          0.0         137          137            na     0.0%       0.0         $2,999           $2,999          na       0.0%        0.0          291           291           na     0.0%       0.0
1520 Borlind Velvet Porcelain Crm Ogc 1 Oz           07-28315-00009         $1,209          ($932) (43.5%)       0.0%        (0.0)          50         (50)      (50.0%)      0.0%     (0.0)         $5,789         ($1,257)    (17.8%)        0.0%      (0.0)          262           (81)    (23.5%)      0.0%     (0.0)
1521 Provence Sante Bdy Crm Linden 8.46 Oz           07-92703-12131         $1,204          $1,204        na     0.0%          0.0          67           67            na     0.0%       0.0         $3,372           $3,372          na       0.0%        0.0          161           161           na     0.0%       0.0
1522 Burts Bees Skin & Hair Salve 2 Oz               07-92850-16599         $1,203          $1,203        na     0.0%          0.0         186          186            na     0.0%       0.0         $1,203           $1,203          na       0.0%        0.0          186           186           na     0.0%       0.0
1523 Weleda Childrens Sunscreen Spf 18 1.9 Oz        40-01638-09886         $1,201          $1,201        na     0.0%          0.0          96           96            na     0.0%       0.0         $1,201           $1,201          na       0.0%        0.0           96             96          na     0.0%       0.0
1524 Earth Mama Angel Baby Lotion Ogc 4.6 Oz         08-59220-00080         $1,200          $1,037 637.9%        0.0%          0.0         100           86      607.6%       0.0%       0.0         $3,432           $2,868    508.1%         0.0%        0.0          270           217     410.1%       0.0%       0.0
1525 Carlson Key E Moist Cream 2 Oz                  00-88395-00512         $1,199            $211   21.4%       0.0%          0.0         230           39        20.4%      0.0%       0.0         $5,865           ($210)     (3.5%)        0.0%      (0.0)        1,108           (52)     (4.5%)      0.0%     (0.0)
1526 Earth Sc After Shave Prb Skn 9 Oz               00-54986-00549         $1,192            $674 130.0%        0.0%          0.0         145           80      123.8%       0.0%       0.0         $2,795           $1,468    110.6%         0.0%        0.0          344           152       78.9%      0.0%       0.0
1527 Ecco Bella Lotion Vanilla Ogc 128 Oz            00-36923-02421         $1,189          $1,189        na     0.0%          0.0           9             9           na     0.0%       0.0         $1,985           $1,498    307.4%         0.0%        0.0           15             11    295.0%       0.0%       0.0
1528 Zumbar Kiss Ttree Citrs Lp Blm 0.15 Oz          06-63204-21703         $1,183          ($154) (11.5%)       0.0%        (0.0)         404         (38)       (8.7%)      0.0%     (0.0)         $7,806           ($847)     (9.8%)        0.0%      (0.0)        2,648         (177)      (6.3%)      0.0%     (0.0)
1529 Better Bot Skn A Ma Jig Skn Ltn 6 Oz            06-15731-04023         $1,180          ($742) (38.6%)       0.0%        (0.0)         137         (74)      (35.2%)      0.0%     (0.0)         $8,888           ($429)     (4.6%)        0.0%      (0.0)          988           (46)     (4.4%)      0.0%     (0.0)
1530 Crystalux Crystal Foot Powder 4 Oz              06-48575-50333         $1,175            $512   77.2%       0.0%          0.0         169           69        69.3%      0.0%       0.0         $4,439           $1,689      61.4%        0.0%        0.0          644           261       68.1%      0.0%       0.0
1531 Jurassic Emu Oil Acne Spot Lot 1 Oz             08-05342-05001         $1,167            $128   12.3%       0.0%          0.0          73             8       12.3%      0.0%       0.0         $5,373             $256       5.0%        0.0%      (0.0)          336             16       5.0%      0.0%       0.0
1532 Sensuous Bty Amber Shimmer Crm 1.7 Oz           08-31409-00028         $1,165            $503   76.0%       0.0%          0.0         125           52        70.2%      0.0%       0.0         $5,957           $1,624      37.5%        0.0%        0.0          680           163       31.5%      0.0%       0.0
1534 Earth Ther Scrub Exfol Pch Passn 6 Oz           07-04694-09635         $1,164        ($1,529) (56.8%)       0.0%        (0.0)         165        (199)      (54.6%)      0.0%     (0.0)         $7,096         ($4,645)    (39.6%)        0.0%      (0.0)          979         (693)     (41.5%)      0.0%     (0.0)
1533 Eidon Sunblock Spf 30                           06-40923-00015         $1,164             $83     7.7%      0.0%        (0.0)         130             7        6.0%      0.0%       0.0         $4,723           $1,504      46.7%        0.0%        0.0          523           185       54.6%      0.0%       0.0
1535 Ca Baby Soothing Hrbl Spray Ogc 9 Oz            07-92692-00022         $1,162            $228   24.4%       0.0%          0.0         113           15        15.3%      0.0%       0.0         $4,073           ($275)     (6.3%)        0.0%      (0.0)          405           (48)    (10.5%)      0.0%     (0.0)
1536 Bwc Vitamin C Serum 1.25 Oz                     00-00056-45380         $1,161            $715 160.1%        0.0%          0.0          65           41      167.3%       0.0%       0.0         $5,130             $341       7.1%        0.0%      (0.0)          287             15       5.7%      0.0%       0.0
1537 Spirit Of Beauty Hlthy Age Fine Line Srm Ogc    08-93431-00053         $1,160          $1,160        na     0.0%          0.0          69           69            na     0.0%       0.0         $3,649           $3,608   #######         0.0%        0.0          170           167    5415.0%       0.0%       0.0
1538 Org Bath Co Mtn Sage Fc Bdy Mstzr Ogc 14.2 Oz   06-13029-83521         $1,158          $1,158        na     0.0%          0.0         147          147            na     0.0%       0.0         $1,941           $1,941          na       0.0%        0.0          266           266           na     0.0%       0.0
1539 Borlind Absolute Beauty Fluid Ogc 1.7 Oz        07-28315-01220         $1,147          ($911) (44.3%)       0.0%        (0.0)          14         (10)      (41.9%)      0.0%     (0.0)         $7,034         ($4,576)    (39.4%)        0.0%      (0.0)           83           (57)    (40.5%)      0.0%     (0.0)
1540 Natrapel Insect Repel 8hr                       00-44224-06770         $1,146        ($2,039) (64.0%)       0.0%        (0.0)         186        (368)      (66.5%)      0.0%     (0.0)         $2,132         ($2,773)    (56.5%)        0.0%      (0.0)          353         (500)     (58.6%)      0.0%     (0.0)
1541 Gabriel Gel Moisturizer Invsbl 1.25 Oz          07-07060-95205         $1,142          ($449) (28.2%)       0.0%        (0.0)          62         (22)      (26.3%)      0.0%     (0.0)         $4,781           ($916)    (16.1%)        0.0%      (0.0)          263           (40)    (13.3%)      0.0%     (0.0)
1542 Now Wrinkle Rescue 2 Oz                         07-33739-03365         $1,142          ($753) (39.7%)       0.0%        (0.0)          96         (61)      (38.7%)      0.0%     (0.0)         $7,099           ($303)     (4.1%)        0.0%      (0.0)          596           (24)     (3.8%)      0.0%     (0.0)
1543 Now Red Clay 8 Oz                               07-33739-08190         $1,135            $305   36.7%       0.0%          0.0         230           58        34.1%      0.0%       0.0         $4,930           $1,535      45.2%        0.0%        0.0          990           263       36.1%      0.0%       0.0
1544 Zumbar Body Lotion Lavendar Lemon 2 Oz          06-63204-34107         $1,130            $990 705.0%        0.0%          0.0         179          150      520.5%       0.0%       0.0         $6,297           $6,157   #######         0.0%        0.0        1,042         1,013    3518.3%       0.0%       0.0
1545 Zumbar Body Lavender Mint 8 Oz                  06-63204-34012         $1,128            $621 122.5%        0.0%          0.0          85           47      120.2%       0.0%       0.0         $2,500             $528      26.8%        0.0%        0.0          189             35      22.8%      0.0%       0.0
1547 Kmf Shave Lavender Shea Bttr 1 Oz               00-28367-83465         $1,123            $584 108.3%        0.0%          0.0         980          537      121.1%       0.0%       0.0         $3,741             $711      23.5%        0.0%        0.0        2,965           534       21.9%      0.0%       0.0
1546 Reviva Serum Revitaleyes 6 Ct                   00-87992-11200         $1,123            $390   53.1%       0.0%          0.0         107           76      236.7%       0.0%       0.0         $3,795           $2,048    117.2%         0.0%        0.0          225           141     169.2%       0.0%       0.0
1548 Lifetime Day Firming Serum 3 Oz                 00-53232-28098         $1,120          ($985) (46.8%)       0.0%        (0.0)          35         (30)      (46.1%)      0.0%     (0.0)         $6,371         ($1,147)    (15.3%)        0.0%      (0.0)          200           (38)    (16.1%)      0.0%     (0.0)
1549 Thurs Plan Tea Tree H&b Lotion 5 Oz             00-97467-06670         $1,115            $399   55.7%       0.0%          0.0         127           41        48.4%      0.0%       0.0         $5,220           ($562)     (9.7%)        0.0%      (0.0)          602           (69)    (10.3%)      0.0%     (0.0)
1550 Burts Bees Lifeguard Choice Lip Balm .15 Oz     07-92850-19799         $1,112          ($732) (39.7%)       0.0%        (0.0)         404        (310)      (43.4%)      0.0%     (0.0)         $5,656           $1,647      41.1%        0.0%        0.0        2,119           564       36.3%      0.0%       0.0
1551 Organix Lotion Theraneem Trial Size Ogc 1 Ct    06-66183-01004         $1,107          $1,084 4746.1%       0.0%          0.0         590          577     4422.6%       0.0%       0.0         $3,147           $3,072   #######         0.0%        0.0        1,724         1,685    4250.1%       0.0%       0.0
1552 Herban Cowboy Shave Crm Original 6.76 Oz        08-05002-00060         $1,106        ($1,666) (60.1%)       0.0%        (0.0)         142        (228)      (61.7%)      0.0%     (0.0)       $10,331          ($3,743)    (26.6%)        0.0%      (0.0)        1,464         (516)     (26.1%)      0.0%     (0.0)
1553 Super Salve Sierra Madre Sun Cream 6 Oz         08-99354-00040         $1,098            $986 877.0%        0.0%          0.0         100           89      832.3%       0.0%       0.0         $3,119           $2,573    471.5%         0.0%        0.0          285           233     447.6%       0.0%       0.0
1555 Moon Valley Lip Treat Ogc .5 Oz                 08-30911-00012         $1,096            $193   21.4%       0.0%          0.0         400           75        23.0%      0.0%       0.0         $5,123           $2,518      96.6%        0.0%        0.0        1,919           892       86.9%      0.0%       0.0
1554 Nat Acres Unsc Crm 3 Oz                         06-03225-40021         $1,096          ($129) (10.5%)       0.0%        (0.0)         126             2        1.8%      0.0%     (0.0)         $4,961         ($2,093)    (29.7%)        0.0%      (0.0)          515         (219)     (29.9%)      0.0%     (0.0)
1556 Merry Hempstr Vgn Lip Balm Cinn Tube .14 Oz     00-09030-00009         $1,094          ($753) (40.8%)       0.0%        (0.0)         422        (326)      (43.6%)      0.0%     (0.0)         $7,302         ($7,832)    (51.8%)        0.0%      (0.0)        2,901       (3,255)     (52.9%)      0.0%     (0.0)
1558 Reviva Lotion Varicose Veins 8 Oz               00-87992-11372         $1,092            $361   49.4%       0.0%          0.0          49           16        49.7%      0.0%       0.0         $3,318         ($2,753)    (45.4%)        0.0%      (0.0)          149         (120)     (44.6%)      0.0%     (0.0)
1557 Wise Wys Foot Pwdr Tea Tree 4 Oz                07-27101-89000         $1,092            $534   95.6%       0.0%          0.0         211          109      106.5%       0.0%       0.0         $2,992           ($130)     (4.2%)        0.0%      (0.0)          584           (21)     (3.5%)      0.0%     (0.0)
1559 Zum Body Bdy Lotn Rosemary Mint 2 Oz            06-63204-34105         $1,088            $886 438.4%        0.0%          0.0         180          140      348.6%       0.0%       0.0         $5,461           $5,259   #######         0.0%        0.0          888           848    2108.7%       0.0%       0.0
1560 Aubrey Feet Relief Ogc 4 Oz                     07-49985-04701         $1,078             $10     0.9%      0.0%        (0.0)         117           (3)      (2.2%)      0.0%     (0.0)         $4,700         ($1,191)    (20.2%)        0.0%      (0.0)          511         (136)     (21.1%)      0.0%     (0.0)
1561 Natrapel Afterbite Orig Insect Bite .5 Oz       00-44224-61060         $1,074             $59     5.8%      0.0%        (0.0)         266           17         6.9%      0.0%       0.0         $1,469           ($211)    (12.6%)        0.0%      (0.0)          364           (47)    (11.5%)      0.0%     (0.0)
1562 Lifetime Day Firming Serum Oral 60 Ct           00-53232-42299         $1,073        ($1,295) (54.7%)       0.0%        (0.0)          29         (35)      (54.7%)      0.0%     (0.0)         $7,211         ($4,192)    (36.8%)        0.0%      (0.0)          196         (120)     (37.9%)      0.0%     (0.0)
1563 Weleda Moisture Cream For Men 1.06 Oz           76-11916-12404         $1,067          $1,067        na     0.0%          0.0          77           77            na     0.0%       0.0         $5,512           $5,258   #######         0.0%        0.0          392           375    2210.4%       0.0%       0.0
1564 Bwc Vit C Coq10 Face Cleasner 8.5 Oz            00-00056-45388         $1,064        ($1,651) (60.8%)       0.0%        (0.0)         121        (201)      (62.5%)      0.0%     (0.0)         $7,054         ($1,210)    (14.6%)        0.0%      (0.0)          798         (208)     (20.7%)      0.0%     (0.0)
1565 Aurora Warm Skin Cream                          00-20645-80889         $1,058            $403   61.5%       0.0%          0.0          80           28        52.7%      0.0%       0.0       $16,011            $5,038      45.9%        0.0%        0.0        1,209           366       43.5%      0.0%       0.0
1566 Weleda Body Lotion Aloe 6.2 Oz                  00-95508-19703         $1,055          ($540) (33.8%)       0.0%        (0.0)          87         (44)      (33.4%)      0.0%     (0.0)         $5,832             $442       8.2%        0.0%      (0.0)          478             31       6.9%      0.0%       0.0
1568 Dr Hauschka Toned Day Cream Trial Ogc           40-20829-46969         $1,053          ($373) (26.2%)       0.0%        (0.0)         217         (50)      (18.8%)      0.0%     (0.0)         $6,040           ($568)     (8.6%)        0.0%      (0.0)        1,174         (276)     (19.1%)      0.0%     (0.0)
1567 Rac Perry Liplvr Single Banana .21 Oz           00-21633-00009         $1,053            $412   64.4%       0.0%          0.0         287           49        20.5%      0.0%       0.0         $4,964           ($411)     (7.6%)        0.0%      (0.0)        1,359         (509)     (27.3%)      0.0%     (0.0)
1570 Life Flo Firma Visage 1.7 Oz                    06-45951-89200         $1,052          $1,052        na     0.0%          0.0          30           30            na     0.0%       0.0         $8,265           $6,975    540.6%         0.0%        0.0          264           236     826.6%       0.0%       0.0




                     Source: Spins X - Whole Foods                                                                                                                                                                                                                              HCG Category Development Department
                                                                                                      Current 12 Weeks Ending 09-08-07                                                                                                                Current 52 Weeks

                                                                                                                          Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                             Cat $                    Unit Chg     Unit %              Cat Unit
                                                                                      Dollar Chg             Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                   Cur Cat $ Share Pt                  (Vs Year Change (Vs     Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg     Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars       Ago)        $ % Chg      Share      Chg     Current Units     Ago)      Year Ago) Unit Share  Chg
1569 Sunshine Body Butter Mango 6 Oz                 00-76950-12129         $1,052            $328   45.3%       0.0%          0.0         126           67      114.1%       0.0%       0.0         $4,863         ($3,643)    (42.8%)        0.0%      (0.0)          456         (302)     (39.8%)      0.0%     (0.0)
1571 Green Ban-people Dbl Strn 2.5 Oz                07-02849-10002         $1,050      ($10,282) (90.7%)        0.0%        (0.1)         159      (1,534)      (90.6%)      0.0%     (0.1)         $5,711       ($17,993)     (75.9%)        0.0%      (0.0)          874       (2,704)     (75.6%)      0.0%     (0.0)
1572 Ecco Bella Facial Trtmnt Sacred .5 Oz           00-36923-00156         $1,041            $397   61.7%       0.0%          0.0          51           17        49.2%      0.0%       0.0         $4,328             $195       4.7%        0.0%      (0.0)          223           (25)    (10.0%)      0.0%     (0.0)
1573 Earth Mama Body Butter Ogc 8 Oz                 08-59220-00000         $1,038            $972 1480.5%       0.0%          0.0          45           42     1625.6%       0.0%       0.0         $2,786           $2,721   #######         0.0%        0.0          121           119    4543.1%       0.0%       0.0
1574 Zumbar Kiss Lime Lp Blm 0.15 Oz                 06-63204-21701         $1,038             $95   10.0%       0.0%        (0.0)         354           43        13.7%      0.0%       0.0         $6,368         ($1,022)    (13.8%)        0.0%      (0.0)        2,191         (200)      (8.4%)      0.0%     (0.0)
1575 Zumbar Kiss Tangerine Lp Blm .15 Oz             06-63204-21700         $1,036             $43     4.3%      0.0%        (0.0)         352           17         4.9%      0.0%     (0.0)         $7,257           ($472)     (6.1%)        0.0%      (0.0)        2,438           (88)     (3.5%)      0.0%     (0.0)
1576 Wish Garden Spray Catnip Oil Bug 1 Oz           06-56490-20971         $1,035            $310   42.7%       0.0%          0.0         129           39        42.7%      0.0%       0.0         $1,729             $747      76.1%        0.0%        0.0          218             96      77.7%      0.0%       0.0
1577 Eo Lip Balm Wld Peppermnt Ogc 0.14 Oz           06-36874-11009         $1,034           ($21)   (1.9%)      0.0%        (0.0)         354         (23)       (6.1%)      0.0%     (0.0)         $6,988           ($500)     (6.7%)        0.0%      (0.0)        2,563         (125)      (4.6%)      0.0%     (0.0)
1578 Reviva Ultra C Cream 1.5 Oz                     00-87992-11338         $1,032             $42     4.2%      0.0%        (0.0)          73             1        1.2%      0.0%     (0.0)         $4,152         ($1,140)    (21.5%)        0.0%      (0.0)          289           (93)    (24.3%)      0.0%     (0.0)
1579 Spirit Of Beauty Hlthy Age Facial Scrb Ogc      08-93431-00051         $1,032          $1,032        na     0.0%          0.0          66           66            na     0.0%       0.0         $2,773           $2,585   #######         0.0%        0.0          198           179     962.4%       0.0%       0.0
1580 Logona After Shave Lotion Mens 3.4 Oz           40-17645-00350         $1,030            $446   76.3%       0.0%          0.0          89           51      136.6%       0.0%       0.0         $6,288           $2,845      82.6%        0.0%        0.0          422           167       65.3%      0.0%       0.0
1581 Tencor After Insect Bite Xtra .7 Oz             00-44224-61070         $1,029          ($549) (34.8%)       0.0%        (0.0)         235        (193)      (45.0%)      0.0%     (0.0)         $1,607           ($496)    (23.6%)        0.0%      (0.0)          384         (171)     (30.8%)      0.0%     (0.0)
1582 Rac Perry Liplvr Single Vanilla .21 Oz          00-21633-30360         $1,028            $171   20.0%       0.0%          0.0         277         (24)       (8.1%)      0.0%     (0.0)         $6,359             $390       6.5%        0.0%      (0.0)        1,788         (314)     (15.0%)      0.0%     (0.0)
1583 Common Sense Shea Bttr Lotn 8.5 Oz              08-30568-00871         $1,027          ($239) (18.9%)       0.0%        (0.0)          79         (23)      (22.8%)      0.0%     (0.0)         $5,319         ($8,446)    (61.4%)        0.0%      (0.0)          436         (705)     (61.8%)      0.0%     (0.0)
1584 Z Mei Moistrzr Daily Replenish 2 Oz             01-89093-00030         $1,024          ($748) (42.2%)       0.0%        (0.0)          39         (30)      (43.6%)      0.0%     (0.0)         $6,773           $1,608      31.1%        0.0%        0.0          227             27      13.4%      0.0%       0.0
1585 Body Bot Antioxdnt Facial Moistrzr 1 Oz         08-92086-00013         $1,019            $420   70.1%       0.0%          0.0          64           24        60.8%      0.0%       0.0         $4,355             $915      26.6%        0.0%        0.0          285             56      24.4%      0.0%       0.0
1586 Zumbar Wee Body Lullaby Lav Baby Lotn 8 Oz      06-63204-34008         $1,019          ($116) (10.2%)       0.0%        (0.0)          75           (7)      (8.5%)      0.0%     (0.0)         $6,211         ($1,147)    (15.6%)        0.0%      (0.0)          440           (84)    (16.1%)      0.0%     (0.0)
1587 Burts Bees Carrot Body Lotion 8 Oz              07-92850-05599         $1,018      ($34,254) (97.1%)        0.0%        (0.2)         112      (3,458)      (96.9%)      0.0%     (0.2)       $35,479      ($201,379)      (85.0%)        0.0%      (0.3)        3,673      (20,051)     (84.5%)      0.0%     (0.2)
1589 All Terrain Kids Herbal Armor Insct Spry 2 Oz   06-08503-01014         $1,013           ($22)   (2.1%)      0.0%        (0.0)         250           22         9.9%      0.0%       0.0         $1,808           ($157)     (8.0%)        0.0%      (0.0)          456             20       4.7%      0.0%       0.0
1588 Common Sense Lmn/cyprss Lotion 8.4 Oz           08-30568-00853         $1,013          ($228) (18.3%)       0.0%        (0.0)          81         (16)      (16.8%)      0.0%     (0.0)         $4,943         ($7,367)    (59.8%)        0.0%      (0.0)          433         (606)     (58.3%)      0.0%     (0.0)
1590 Lamas Moistrzr Soy Nourishing 1 Oz              08-51477-00023         $1,011          ($863) (46.1%)       0.0%        (0.0)          45         (23)      (34.0%)      0.0%     (0.0)         $7,415           ($762)     (9.3%)        0.0%      (0.0)          301            (6)     (1.8%)      0.0%     (0.0)
1591 Rac Perry Liplvr Single Cantalp .21 Oz          00-21633-00006         $1,009            $448   80.0%       0.0%          0.0         268           59        28.5%      0.0%       0.0         $5,125             $601      13.3%        0.0%        0.0        1,391         (300)     (17.7%)      0.0%     (0.0)
1592 Eo Foot Scrb Pepermnt Lavender Ogc 2 Oz         06-36874-07021         $1,007             $91     9.9%      0.0%        (0.0)         139           10         7.3%      0.0%       0.0         $3,739           $1,455      63.7%        0.0%        0.0          515           193       60.2%      0.0%       0.0
1593 Love Me Baby Me Creamy Cream 8 Oz               08-93134-00131         $1,005          $1,005        na     0.0%          0.0          45           45            na     0.0%       0.0         $3,168           $3,168          na       0.0%        0.0          131           131           na     0.0%       0.0
1594 Bugband Insect Repel Wrstbnd                    07-86216-88200         $1,002          ($290) (22.4%)       0.0%        (0.0)         241         (85)      (26.1%)      0.0%     (0.0)         $2,339             $164       7.5%        0.0%      (0.0)          570             50       9.5%      0.0%       0.0
1595 Quantum Buzz Away Toweletts 12 Ct               00-46985-20991           $996           ($12)   (1.2%)      0.0%        (0.0)       1,768          148         9.1%      0.1%       0.0         $2,211           ($544)    (19.8%)        0.0%      (0.0)        3,774         (750)     (16.6%)      0.0%     (0.0)
1596 Vtae Lizrd Body Lotion 8 Oz                     07-84314-90401           $993          ($394) (28.4%)       0.0%        (0.0)          85         (33)      (28.2%)      0.0%     (0.0)         $3,906         ($4,518)    (53.6%)        0.0%      (0.0)          330         (413)     (55.5%)      0.0%     (0.0)
1597 Renewal Skin Renewal                            06-55557-00007           $983            $202   25.8%       0.0%          0.0         161           36        29.0%      0.0%       0.0         $3,026           ($131)     (4.1%)        0.0%      (0.0)          492           (10)     (2.0%)      0.0%     (0.0)
1598 Z Mei Balancing Toner 8 Oz                      01-89093-00020           $981          ($234) (19.2%)       0.0%        (0.0)          51         (24)      (31.6%)      0.0%     (0.0)         $2,707             $389      16.8%        0.0%        0.0          136            (1)     (1.1%)      0.0%     (0.0)
1599 Magick Coso Green Clay 12 Oz                    00-00469-05705           $980          ($402) (29.1%)       0.0%        (0.0)         126         (57)      (31.2%)      0.0%     (0.0)         $3,932           ($800)    (16.9%)        0.0%      (0.0)          494           (93)    (15.9%)      0.0%     (0.0)
1600 Bot Ess Lotion/hand&body Clove 16 Oz            07-49174-09709           $974          ($622) (39.0%)       0.0%        (0.0)         132         (87)      (39.7%)      0.0%     (0.0)         $5,083         ($2,014)    (28.4%)        0.0%      (0.0)          684         (347)     (33.7%)      0.0%     (0.0)
1601 Des Essence Fcl Cr Age Rvsl Lft&frm Ogc .5 Oz   07-18334-30112           $974        ($1,125) (53.6%)       0.0%        (0.0)          40         (39)      (49.5%)      0.0%     (0.0)         $6,599         ($6,909)    (51.1%)        0.0%      (0.0)          250         (258)     (50.8%)      0.0%     (0.0)
1602 Stonewall Lotion Lavender Mint 17.6 Oz          07-11381-02239           $973            $362   59.3%       0.0%          0.0          96           36        59.3%      0.0%       0.0         $3,176           ($453)    (12.5%)        0.0%      (0.0)          315           (46)    (12.7%)      0.0%     (0.0)
1604 Now Primrose Oil 4 Oz                           07-33739-07690           $971            $276   39.6%       0.0%          0.0          79           22        38.1%      0.0%       0.0         $3,759             $617      19.7%        0.0%        0.0          298             39      14.9%      0.0%       0.0
1603 Weleda Iris Cleansing Lotion Classic 3.4 Oz     40-01638-09905           $971          ($628) (39.3%)       0.0%        (0.0)          61         (50)      (45.0%)      0.0%     (0.0)         $6,028           ($175)     (2.8%)        0.0%      (0.0)          425           (56)    (11.7%)      0.0%     (0.0)
1605 Coco Zum Lip Balm Choc Ogc .45 Oz               06-63204-21003           $969          ($576) (37.3%)       0.0%        (0.0)         299        (164)      (35.5%)      0.0%     (0.0)         $6,168         ($1,919)    (23.7%)        0.0%      (0.0)        1,935         (657)     (25.3%)      0.0%     (0.0)
1606 Camocare Gold Cam Oil Free Toner 4 Oz           00-20065-40024           $967          ($102)   (9.5%)      0.0%        (0.0)         110           (8)      (6.6%)      0.0%     (0.0)         $5,294           ($301)     (5.4%)        0.0%      (0.0)          585           (84)    (12.6%)      0.0%     (0.0)
1607 Stonewall Lotion Grapfrt Thyme 17.6 Oz          07-11381-02223           $964            $615 176.3%        0.0%          0.0          96           62      176.3%       0.0%       0.0         $3,037             $368      13.8%        0.0%        0.0          304             38      14.5%      0.0%       0.0
1608 Alaffia Cocoa Butter Lip Balm Ft 0.15 Oz        01-87132-00085           $963            $653 209.9%        0.0%          0.0         320          209      188.4%       0.0%       0.0         $7,416           $6,590    798.3%         0.0%        0.0        2,538         2,242     758.4%       0.0%       0.0
1609 Ecco Bella Tntd Vit E Lip Smthrs Spce 0.2 Oz    00-36923-28215           $961             $22     2.3%      0.0%        (0.0)          94           19        25.8%      0.0%       0.0         $3,765              $61       1.6%        0.0%      (0.0)          325             16       5.2%      0.0%       0.0
1610 Badger Tangerine Breeze .75 Oz                  06-34084-13573           $959          ($612) (38.9%)       0.0%        (0.0)         226        (130)      (36.5%)      0.0%     (0.0)         $7,911         ($4,052)    (33.9%)        0.0%      (0.0)        1,814         (948)     (34.3%)      0.0%     (0.0)
1611 Kmf Moisturizer Patchouli                       00-28367-83512           $953            $953        na     0.0%          0.0         303          303            na     0.0%       0.0         $2,506           $2,506          na       0.0%        0.0          743           743           na     0.0%       0.0
1612 Vtae Body Lotion Pink Grapfruit Ogc 16 Oz       07-84314-31031           $951        ($1,757) (64.9%)       0.0%        (0.0)          83        (188)      (69.4%)      0.0%     (0.0)         $6,483             $922      16.6%        0.0%        0.0          737           164       28.6%      0.0%       0.0
1613 Parissa Strips Wax Mens Tea Tree                00-66427-65000           $947           ($70)   (6.9%)      0.0%        (0.0)          82         (12)      (12.5%)      0.0%     (0.0)         $3,769           ($697)    (15.6%)        0.0%      (0.0)          330         (155)     (31.9%)      0.0%     (0.0)
1614 A Cacia Mass Crm Ptchli Swt Orange 2 Oz         00-51381-88204           $945             $82     9.5%      0.0%        (0.0)         235           52        28.7%      0.0%       0.0         $4,182         ($2,552)    (37.9%)        0.0%      (0.0)        1,108         (286)     (20.5%)      0.0%     (0.0)
1615 Honey Bee Sandalwood Shave 4 Oz                 06-65013-26606           $945            $274   40.8%       0.0%          0.0         138           37        36.5%      0.0%       0.0         $3,287             $941      40.1%        0.0%        0.0          494           128       34.9%      0.0%       0.0
1616 Vtae Bye Bye Bug Spray 4 Oz                     07-84314-26711           $943          ($367) (28.0%)       0.0%        (0.0)         113         (41)      (26.7%)      0.0%     (0.0)         $2,461         ($1,217)    (33.1%)        0.0%      (0.0)          288         (156)     (35.1%)      0.0%     (0.0)
1617 Abra Lotion Cell Detox 8 Oz                     00-21204-16801           $940            $411   77.6%       0.0%          0.0         114           47        71.1%      0.0%       0.0         $2,621           ($201)     (7.1%)        0.0%      (0.0)          320           (36)    (10.1%)      0.0%     (0.0)
1618 Ca Baby Citronella Bug Repllnt Ltn Ogc 6.5 Oz   07-92692-00228           $935          ($478) (33.8%)       0.0%        (0.0)          91         (52)      (36.6%)      0.0%     (0.0)         $2,355             $206       9.6%        0.0%      (0.0)          229             10       4.7%      0.0%       0.0
1619 Common Sense Baby Lotion                        08-30568-00880           $932        ($1,278) (57.8%)       0.0%        (0.0)          80         (96)      (54.4%)      0.0%     (0.0)         $8,197         ($6,130)    (42.8%)        0.0%      (0.0)          710         (411)     (36.6%)      0.0%     (0.0)
1620 Better Bot Lip Balm Roes Mint 0.15 Oz           06-15731-01593           $931        ($1,146) (55.2%)       0.0%        (0.0)         203        (249)      (55.1%)      0.0%     (0.0)         $5,804         ($4,944)    (46.0%)        0.0%      (0.0)        1,259       (1,088)     (46.4%)      0.0%     (0.0)
1621 Perfect Or Crm Shea Butter 1 Oz                 08-98218-00000           $931            $931        na     0.0%          0.0          82           82            na     0.0%       0.0         $2,937           $2,937          na       0.0%        0.0          288           288           na     0.0%       0.0
1622 Burts Bees Bay Rum After Shv Balm 4 Oz          07-92850-16199           $924            $831 893.7%        0.0%          0.0          85           77      994.7%       0.0%       0.0       $12,385            $6,802    121.9%         0.0%        0.0        1,141           592     107.8%       0.0%       0.0
1623 Borlind Lip Balm Ogc .170 Oz                    07-28315-00673           $919           ($14)   (1.5%)      0.0%        (0.0)         111         (16)      (12.5%)      0.0%     (0.0)         $4,170             $817      24.4%        0.0%        0.0          582             86      17.3%      0.0%       0.0
1624 Derma E Eye Creme Ester C Firm .5 Oz            00-30985-00330           $917            $917        na     0.0%          0.0          55           55            na     0.0%       0.0         $2,492           $2,492          na       0.0%        0.0          154           154           na     0.0%       0.0
1625 Nonie Aha Sunblock Moist 2 Oz                   06-50776-20003           $913          ($129) (12.4%)       0.0%        (0.0)          42           (6)     (12.7%)      0.0%     (0.0)         $4,414         ($1,036)    (19.0%)        0.0%      (0.0)          201           (49)    (19.5%)      0.0%     (0.0)
1626 Badger Lip/bdy Balm Tin Lav/orng Ogc .75 Oz     06-34084-33031           $904          ($216) (19.3%)       0.0%        (0.0)         208         (47)      (18.5%)      0.0%     (0.0)         $6,245           ($278)     (4.3%)        0.0%      (0.0)        1,433         (259)     (15.3%)      0.0%     (0.0)
1627 Life Flo Hyaluronic Cream 3 Oz                  06-45951-85503           $901            $901        na     0.0%          0.0          39           39            na     0.0%       0.0         $5,082           $4,978   #######         0.0%        0.0          256           252    6523.0%       0.0%       0.0
1628 Lily Of The Desert Moisturzng Crm Ogc 4 Oz      00-26395-05929           $898            $898        na     0.0%          0.0          91           91            na     0.0%       0.0         $1,960           $1,960          na       0.0%        0.0          210           210           na     0.0%       0.0
1629 Way Out Wax Gernm Grdn Peace Spry Ogc 4 Oz      06-78314-20094           $896            $896        na     0.0%          0.0         165          165            na     0.0%       0.0         $2,239           $2,239          na       0.0%        0.0          478           478           na     0.0%       0.0
1630 Des Ess Blemish Touch Stick .33 Oz              07-18334-25003           $890          ($250) (21.9%)       0.0%        (0.0)         107         (31)      (22.3%)      0.0%     (0.0)         $3,593           ($406)    (10.2%)        0.0%      (0.0)          435           (77)    (15.1%)      0.0%     (0.0)
1631 Kiss My Face Lav Shea Moisturizer Trial 1 Oz    00-28367-83295           $889          ($802) (47.4%)       0.0%        (0.0)         748        (599)      (44.5%)      0.0%     (0.0)         $6,592         ($3,932)    (37.4%)        0.0%      (0.0)        5,126       (3,449)     (40.2%)      0.0%     (0.0)
1632 Mex Dark Mexitan Spf 8 Green Tea 8 Oz           06-50758-72731           $887            $831 1488.5%       0.0%          0.0          69           65     1629.6%       0.0%       0.0         $2,369           $1,041      78.4%        0.0%        0.0          187             90      91.6%      0.0%       0.0
1633 Borlind Hand Balm Ogc 1.7 Oz                    07-28315-00146           $883          ($955) (52.0%)       0.0%        (0.0)          81         (87)      (51.7%)      0.0%     (0.0)         $8,038         ($1,021)    (11.3%)        0.0%      (0.0)          751         (123)     (14.1%)      0.0%     (0.0)
1634 Reviva Revivasome Night Crm 1.5 Oz              00-87992-11106           $877            $192   28.0%       0.0%          0.0          69           16        30.4%      0.0%       0.0         $3,675           ($974)    (20.9%)        0.0%      (0.0)          284           (72)    (20.3%)      0.0%     (0.0)
1635 Nutribio Hand & Body Lotn Grapfrt 8 Oz          07-28177-01085           $874          ($319) (26.7%)       0.0%        (0.0)          93         (34)      (26.5%)      0.0%     (0.0)         $4,710           ($146)     (3.0%)        0.0%      (0.0)          503           (23)     (4.3%)      0.0%     (0.0)
1636 Zumbar Kiss Peppermnt Lp Blm 0.15 Oz            06-63204-21702           $874          ($233) (21.0%)       0.0%        (0.0)         295         (61)      (17.1%)      0.0%     (0.0)         $6,376           ($934)    (12.8%)        0.0%      (0.0)        2,203         (181)      (7.6%)      0.0%     (0.0)
1637 Orjene Coq10 Olive Vitale Serum Ogc 1 Oz        00-78522-60044           $871            $418   92.2%       0.0%          0.0          53           20        60.2%      0.0%       0.0         $2,769           ($540)    (16.3%)        0.0%      (0.0)          186           (39)    (17.4%)      0.0%     (0.0)
1638 Better Bot Mang Ayurv Lip Blm 0.15 Oz           06-15731-01588           $868             $45     5.4%      0.0%        (0.0)         184             3        1.6%      0.0%     (0.0)         $4,185             $282       7.2%        0.0%      (0.0)          896             39       4.5%      0.0%       0.0
1640 Dr Hauschka Trial-rejuv Mask Ogc .17 Oz         40-20829-33869           $865             $63     7.8%      0.0%        (0.0)         208           84        67.9%      0.0%       0.0         $5,132             $969      23.3%        0.0%        0.0          869             87      11.2%      0.0%       0.0
1639 Lily Trial Moisturizing Crm Lvndr Ogc .25 Oz    07-06785-00306           $865            $417   93.1%       0.0%          0.0         197          107      117.9%       0.0%       0.0         $2,968           $1,314      79.4%        0.0%        0.0          613           282       85.3%      0.0%       0.0
1641 Dr Hauschka Cleans Clay Mask Ogc 3.06 Oz        40-20829-31949           $862             $28     3.4%      0.0%        (0.0)          32           (0)      (0.8%)      0.0%     (0.0)         $4,183             $463      12.4%        0.0%        0.0          179             25      15.9%      0.0%       0.0
1642 Juice Beauty Lip Plumper Ogc .5 Oz              08-34893-00409           $860        ($1,412) (62.2%)       0.0%        (0.0)          70         (99)      (58.5%)      0.0%     (0.0)         $7,941       ($10,447)     (56.8%)        0.0%      (0.0)          675         (660)     (49.5%)      0.0%     (0.0)
1643 Eo Foot Spray Ogc 3 Oz                          06-36874-07007           $858          ($231) (21.2%)       0.0%        (0.0)         106         (23)      (18.0%)      0.0%     (0.0)         $4,022           ($646)    (13.8%)        0.0%      (0.0)          506           (21)     (3.9%)      0.0%     (0.0)
1644 Vtae Lizard Lotion 8 Oz                         07-84314-90411           $858          ($370) (30.1%)       0.0%        (0.0)          78         (29)      (26.9%)      0.0%     (0.0)         $2,997         ($6,506)    (68.5%)        0.0%      (0.0)          266         (598)     (69.2%)      0.0%     (0.0)




                     Source: Spins X - Whole Foods                                                                                                                                                                                                                              HCG Category Development Department
                                                                                                      Current 12 Weeks Ending 09-08-07                                                                                                                 Current 52 Weeks

                                                                                                                          Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                              Cat $                    Unit Chg     Unit %               Cat Unit
                                                                                      Dollar Chg             Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                    Cur Cat $ Share Pt                  (Vs Year Change (Vs      Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg     Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars       Ago)        $ % Chg       Share      Chg     Current Units     Ago)      Year Ago) Unit Share   Chg
1647 Aubrey Neat Feet Foot Scrub Ogc 4 Oz            07-49985-04702           $856          ($202) (19.1%)       0.0%        (0.0)         101         (29)      (22.1%)      0.0%     (0.0)         $3,309         ($1,001)    (23.2%)         0.0%      (0.0)          400         (129)     (24.3%)       0.0%     (0.0)
1646 Camocare Gold Clear Blemish Solutn .5 Oz        00-20065-40023           $856            $366   74.8%       0.0%          0.0          75           32        73.1%      0.0%       0.0         $3,622           $1,204      49.8%         0.0%        0.0          329           106       47.9%       0.0%       0.0
1645 Sunshine Spa Hrbl Body Bter Van Ornge 6 Oz      00-76950-12126           $856          ($923) (51.9%)       0.0%        (0.0)          70         (69)      (49.4%)      0.0%     (0.0)         $6,659       ($10,817)     (61.9%)         0.0%      (0.0)          529         (997)     (65.3%)       0.0%     (0.0)
1648 John Masters Org Jojoba/gins Fac Crm Ogc 4 Oz   06-69558-60002           $854            $854        na     0.0%          0.0          37           37            na     0.0%       0.0           $920             $920           na       0.0%        0.0           40             40           na     0.0%       0.0
1649 Orjene Coq10 Olv Vitale Face Wash Ogc 7 Oz      00-78522-60052           $848            $285   50.5%       0.0%          0.0          95           28        41.0%      0.0%       0.0         $3,274             $354      12.1%         0.0%        0.0          375             55      17.0%       0.0%       0.0
1651 Abra Skn Refin Scrub 4 Oz                       00-21204-31006           $844          ($351) (29.4%)       0.0%        (0.0)          76         (34)      (31.1%)      0.0%     (0.0)         $3,704         ($2,041)    (35.5%)         0.0%      (0.0)          335         (204)     (37.9%)       0.0%     (0.0)
1650 Org Bath Co Whte Tea Hydrtg Ltn Ogc 14.2 Oz     06-13029-64581           $844            $844        na     0.0%          0.0         125          125            na     0.0%       0.0         $2,079           $2,079           na       0.0%        0.0          315           315            na     0.0%       0.0
1652 Vtae Ex Care Cuticle Crm 1 Oz                   07-84314-40501           $842        ($1,066) (55.9%)       0.0%        (0.0)         147        (161)      (52.3%)      0.0%     (0.0)         $5,157         ($8,097)    (61.1%)         0.0%      (0.0)          923       (1,094)     (54.2%)       0.0%     (0.0)
1653 Indian Meadow Wld Bluebry Eye Crm Ogc .51 Oz    06-35637-31001           $839            $294   53.9%       0.0%          0.0          33           11        50.7%      0.0%       0.0         $5,470            ($66)     (1.2%)         0.0%      (0.0)          207           (10)     (4.7%)       0.0%     (0.0)
1654 Org Bath Co Gorgeous Body Bttr Choc Ogc 36 Ct   06-13029-15531           $838            $838        na     0.0%          0.0          84           84            na     0.0%       0.0           $838             $838           na       0.0%        0.0           84             84           na     0.0%       0.0
1655 Reviva Intercell Night Gel 1.5 Oz               00-87992-11130           $838            $109   15.0%       0.0%          0.0          84           13        18.3%      0.0%       0.0         $4,081             $197        5.1%        0.0%      (0.0)          400             24        6.3%      0.0%       0.0
1656 All Terrain Aqua Sport Spf 30 1 Oz              06-08503-02331           $835          ($531) (38.9%)       0.0%        (0.0)         203         (94)      (31.6%)      0.0%     (0.0)         $1,906           ($930)    (32.8%)         0.0%      (0.0)          482         (162)     (25.2%)       0.0%     (0.0)
1658 Badger Gngr Lemon Lip Balm .75 Oz               06-34084-13574           $829          ($435) (34.4%)       0.0%        (0.0)         198         (80)      (28.9%)      0.0%     (0.0)         $6,336         ($1,511)    (19.3%)         0.0%      (0.0)        1,460         (331)     (18.5%)       0.0%     (0.0)
1657 Lily Trial Moisturizing Cream Ogc .25 Oz        07-06785-00304           $829            $172   26.1%       0.0%          0.0         187           56        42.4%      0.0%       0.0         $3,679           $1,464      66.1%         0.0%        0.0          753           309       69.8%       0.0%       0.0
1659 C&n Msm Facial Crm 4 Oz                         06-37563-00602           $823            $175   27.0%       0.0%          0.0          55           12        27.5%      0.0%       0.0         $3,456             $263        8.2%        0.0%      (0.0)          232             16        7.5%      0.0%       0.0
1660 Herban Cowboy After Shave Ogc 3.5 Oz            08-05002-00070           $822        ($2,078) (71.7%)       0.0%        (0.0)         117        (301)      (72.0%)      0.0%     (0.0)         $9,030         ($6,659)    (42.4%)         0.0%      (0.0)        1,450         (920)     (38.8%)       0.0%     (0.0)
1661 Badger Cinnamon Bay .75 Oz                      06-34084-13575           $816            $116   16.6%       0.0%          0.0         194           30        18.1%      0.0%       0.0         $5,012         ($1,833)    (26.8%)         0.0%      (0.0)        1,161         (601)     (34.1%)       0.0%     (0.0)
1662 Burts Bees Baby Bee Bttrmlk Ltn 4 Oz            07-92850-74499           $815            $815        na     0.0%          0.0         127          127            na     0.0%       0.0         $1,204           $1,204           na       0.0%        0.0          191           191            na     0.0%       0.0
1663 Derma E Toner Papaya & Soy 6 Oz                 00-30985-02030           $814           ($24)   (2.9%)      0.0%        (0.0)         109           (5)      (4.2%)      0.0%     (0.0)         $3,892           ($398)     (9.3%)         0.0%      (0.0)          507           (56)    (10.0%)       0.0%     (0.0)
1664 Burts Bees Unscented Shea Butter Ogc            01-88287-00022           $813            $813        na     0.0%          0.0          47           47            na     0.0%       0.0         $1,748           $1,748           na       0.0%        0.0          102           102            na     0.0%       0.0
1665 Chicken Poop Lip Balm .15 Oz                    00-94922-62291           $804            $804        na     0.0%          0.0         261          261            na     0.0%       0.0         $8,732           $8,732           na       0.0%        0.0        2,431         2,431            na     0.0%       0.0
1666 Pure Life Mask Volc Clay Ogc 4.7 Oz             08-95172-00120           $802            $802        na     0.0%          0.0          90           90            na     0.0%       0.0           $950             $950           na       0.0%        0.0          106           106            na     0.0%       0.0
1667 Jason Qt Bg Me Lot Spry & Sunbr Actv Blck Vp    00-78522-18766           $800        ($8,469) (91.4%)        0.0%       (0.0)          69        (714)      (91.2%)      0.0%     (0.0)         $2,480       ($11,022)     (81.6%)         0.0%      (0.0)          222         (942)     (80.9%)       0.0%     (0.0)
1668 Borlind Sys Absolute Eye Firm Ogc 0.5 Oz        07-28315-00108           $799            $394   97.3%       0.0%          0.0          14             6       72.3%      0.0%       0.0         $4,513           $1,376      43.8%         0.0%        0.0           82             20      31.9%       0.0%       0.0
1669 Cowgirls Lip Balm 0.15 Oz                       07-66910-00104           $798          ($501) (38.6%)       0.0%        (0.0)         229        (161)      (41.3%)      0.0%     (0.0)         $5,340         ($2,712)    (33.7%)         0.0%      (0.0)        1,546         (790)     (33.8%)       0.0%     (0.0)
1670 Reviva Collagen Ampules 10 Ct                   00-87992-11143           $794            $144   22.2%       0.0%          0.0          34             7       25.2%      0.0%       0.0         $3,757           $1,385      58.4%         0.0%        0.0          159             65      69.5%       0.0%       0.0
1671 Reviva Day Cream Vitamin P 1.5 Oz               00-87992-11368           $792          ($275) (25.8%)       0.0%        (0.0)          56         (16)      (22.9%)      0.0%     (0.0)         $4,224           ($203)     (4.6%)         0.0%      (0.0)          290           (11)     (3.6%)       0.0%     (0.0)
1672 Reviva Eye Gelee Concentr 0.25 Oz               00-87992-11116           $791             $12     1.5%      0.0%        (0.0)         323           10         3.2%      0.0%     (0.0)         $3,707            ($94)     (2.5%)         0.0%      (0.0)        1,513           (31)     (2.0%)       0.0%     (0.0)
1673 Earth Therapeutics Clari-t Pore Strips          07-04694-01500           $790          ($159) (16.8%)       0.0%        (0.0)         143             1        0.5%      0.0%     (0.0)         $4,459           ($596)    (11.8%)         0.0%      (0.0)          749         (145)     (16.2%)       0.0%     (0.0)
1674 Reviva Hydrogen Per Clnsng Mil 4 Oz             00-87992-11111           $789             ($6)  (0.7%)      0.0%        (0.0)         112           (3)      (2.4%)      0.0%     (0.0)         $2,817           ($670)    (19.2%)         0.0%      (0.0)          412           (88)    (17.6%)       0.0%     (0.0)
1675 All Terrain Bite Soother Spray 2 Oz             06-08503-01020           $786          ($260) (24.9%)       0.0%        (0.0)         165         (79)      (32.4%)      0.0%     (0.0)         $1,474             $357      32.0%         0.0%        0.0          330             68      25.9%       0.0%       0.0
1676 Kiss My Face Shave Cool Mint 1 Oz               00-28367-83466           $785            $324   70.3%       0.0%          0.0         656          290        79.4%      0.0%       0.0         $2,555             $373      17.1%         0.0%        0.0        2,091           351       20.2%       0.0%       0.0
1677 Newton Piz Flea &bug Bites 1 Oz                 07-88199-00312           $785          ($457) (36.8%)       0.0%        (0.0)          68         (36)      (34.3%)      0.0%     (0.0)         $2,440         ($1,618)    (39.9%)         0.0%      (0.0)          201         (165)     (45.2%)       0.0%     (0.0)
1678 Carollas Skin Creme 8 Oz                        06-35800-00008           $779           ($32)   (3.9%)      0.0%        (0.0)          56           (3)      (4.7%)      0.0%     (0.0)         $3,941            ($53)     (1.3%)         0.0%      (0.0)          284             10        3.6%      0.0%     (0.0)
1679 Terra Nova Shea Butter 8 Oz                     07-54929-00480           $774            $446 136.0%        0.0%          0.0          39           20      107.0%       0.0%       0.0         $2,215         ($1,005)    (31.2%)         0.0%      (0.0)          111           (54)    (32.9%)       0.0%     (0.0)
1680 Natures Health Connection Skin Cream            06-94603-00120           $772            $772        na     0.0%          0.0          42           42            na     0.0%       0.0         $2,431           $1,580    185.7%          0.0%        0.0          132             48      56.8%       0.0%       0.0
1681 Better Botanicals Lip Blm Pssn Fruit 0.15 Oz    06-15731-01589           $768          ($353) (31.5%)       0.0%        (0.0)         160         (84)      (34.5%)      0.0%     (0.0)         $3,856         ($1,348)    (25.9%)         0.0%      (0.0)          824         (316)     (27.7%)       0.0%     (0.0)
1682 Global Facial Wash 8 Oz                         07-83826-00006           $767            $336   77.9%       0.0%          0.0         156           70        80.8%      0.0%       0.0         $2,771             $839      43.4%         0.0%        0.0          560           174       45.0%       0.0%       0.0
1683 Badger Lip Body Balm Mint .75 Oz                06-34084-13572           $766          ($514) (40.2%)       0.0%        (0.0)         207         (86)      (29.4%)      0.0%     (0.0)         $6,239         ($3,055)    (32.9%)         0.0%      (0.0)        1,455         (671)     (31.6%)       0.0%     (0.0)
1684 Borlind Velvet Cream Apricot Ogc 1 Oz           07-28315-00144           $765          ($394) (34.0%)       0.0%        (0.0)          31         (26)      (45.2%)      0.0%     (0.0)         $4,770             $760      19.0%         0.0%        0.0          212             11        5.5%      0.0%       0.0
1685 Deep Steep Bdy Butter Tangerine Melon 6 Oz      06-74749-10012           $760            $428 128.9%        0.0%          0.0          45           26      134.9%       0.0%       0.0         $3,515           $2,950    521.8%          0.0%        0.0          215           180     518.5%        0.0%       0.0
1686 Kmf Moisture Shave Frag Free Trial 1 Oz         00-28367-83301           $760            $270   55.0%       0.0%          0.0         621          231        59.4%      0.0%       0.0         $3,038           ($104)     (3.3%)         0.0%      (0.0)        2,352         (221)      (8.6%)       0.0%     (0.0)
1687 Stonewall Lotion Lemon Parsley 17.6 Oz          07-11381-02246           $752          ($390) (34.1%)       0.0%        (0.0)          76         (48)      (38.8%)      0.0%     (0.0)         $3,466           ($268)     (7.2%)         0.0%      (0.0)          370           (18)     (4.6%)       0.0%     (0.0)
1689 Kmf Moisturzr Hny/calnd 128 Oz                  00-28367-82928           $749          ($121) (14.0%)       0.0%        (0.0)          17           (2)      (8.3%)      0.0%     (0.0)         $3,818           ($293)     (7.1%)         0.0%      (0.0)           82            (9)    (10.0%)       0.0%     (0.0)
1688 Lily Of The Desert Moistrzr Ogc 8 Oz            00-26395-05731           $749            $749        na     0.0%          0.0          74           74            na     0.0%       0.0         $1,770           $1,770           na       0.0%        0.0          178           178            na     0.0%       0.0
1690 Ecco Bella Eye Liner Pwd Eggplant .05 Oz        00-36923-29410           $748           ($68)   (8.4%)      0.0%        (0.0)         125           14        12.7%      0.0%       0.0         $4,843             $620      14.7%         0.0%        0.0          625             51        8.9%      0.0%       0.0
1691 Rac Perry Liplvr Tingle Mint .21 Oz             00-21633-00005           $747            $137   22.5%       0.0%          0.0         200         (27)      (12.0%)      0.0%     (0.0)         $4,737           ($360)     (7.1%)         0.0%      (0.0)        1,317         (468)     (26.2%)       0.0%     (0.0)
1692 Dr Hauschka Toner Clarifying Trial Ogc          40-20829-33969           $746          ($328) (30.5%)       0.0%        (0.0)         266         (42)      (13.6%)      0.0%     (0.0)         $3,565            ($87)     (2.4%)         0.0%      (0.0)        1,092           (46)     (4.1%)       0.0%     (0.0)
1694 Bsc Lotion Victorian Rose 12 Oz                 08-71811-00267           $744            $115   18.2%       0.0%          0.0          68             4        6.8%      0.0%       0.0         $2,066         ($5,647)    (73.2%)         0.0%      (0.0)          195         (629)     (76.3%)       0.0%     (0.0)
1693 Zia Skin Balancing Tonic 3.3 Oz                 07-58024-00401           $744            $724 3623.7%        0.0%         0.0          30           29     2919.9%       0.0%       0.0         $4,817           $4,797   #######          0.0%        0.0          201           200   20027.5%        0.0%       0.0
1696 Nat Plus Msm Cream 4 Oz                         00-97467-04978           $739          ($234) (24.1%)       0.0%        (0.0)          38         (18)      (32.5%)      0.0%     (0.0)         $3,543         ($1,977)    (35.8%)         0.0%      (0.0)          190           (98)    (34.1%)       0.0%     (0.0)
1695 Zia Fresh Clean Gel W Sea Algae Ogc 1.7 Oz      07-58024-00061           $739            $739        na      0.0%         0.0         150          150            na     0.0%       0.0           $739             $739           na       0.0%        0.0          150           150            na     0.0%       0.0
1697 Pharmacopia Hand Cream Lavender 4 Oz            08-35780-00440           $737            $643 685.7%        0.0%          0.0          58           49      575.9%       0.0%       0.0         $2,967           $2,543    599.8%          0.0%        0.0          246           201     440.9%        0.0%       0.0
1698 Kmf Moisturzr Olive Aloe 128 Oz                 00-28367-82925           $733          ($259) (26.1%)       0.0%        (0.0)          15           (6)     (29.6%)      0.0%     (0.0)         $4,118           $2,161    110.4%          0.0%        0.0           95             47      97.8%       0.0%       0.0
1699 Source Nat Skin Eternal Crm 4 Oz                00-21078-07102           $733        ($1,999) (73.2%)       0.0%        (0.0)          32         (88)      (73.2%)      0.0%     (0.0)         $7,139         ($5,804)    (44.8%)         0.0%      (0.0)          319         (232)     (42.1%)       0.0%     (0.0)
1701 All Terrain Therapeutic Foot Rub 2 Oz           06-08503-04011           $732           ($83) (10.2%)       0.0%        (0.0)         129             6        4.8%      0.0%     (0.0)         $2,533         ($1,686)    (40.0%)         0.0%      (0.0)          439         (260)     (37.2%)       0.0%     (0.0)
1700 Reviva Light Skin Peel 0.25 Oz                  00-87992-11114           $732           ($67)   (8.4%)      0.0%        (0.0)         252         (48)      (16.1%)      0.0%     (0.0)         $3,495             $388      12.5%         0.0%        0.0        1,254             96        8.3%      0.0%       0.0
1702 Sensuous Bty Violt Shimmer Crm 1.7 Oz           08-31409-00029           $726             $98   15.7%       0.0%          0.0          82           10        13.8%      0.0%       0.0         $2,407           ($701)    (22.6%)         0.0%      (0.0)          271         (100)     (26.9%)       0.0%     (0.0)
1704 Burts Bees Shea Butter Ogc                      01-88287-00023           $720            $720        na     0.0%          0.0          43           43            na     0.0%       0.0         $1,301           $1,301           na       0.0%        0.0           77             77           na     0.0%       0.0
1703 Parissa Strips Wax Trial Quick Easy 10 Ct       00-66427-60000           $720            $217   43.2%       0.0%          0.0         156           44        38.8%      0.0%       0.0         $3,070             $915      42.4%         0.0%        0.0          674           190       39.2%       0.0%       0.0
1705 Zumbar Rub Rsmry Mnt Shea Bttr Mstzr 2.5 Oz     06-63204-21604           $716               $9    1.3%      0.0%        (0.0)          91             2        2.1%      0.0%     (0.0)         $4,180         ($1,194)    (22.2%)         0.0%      (0.0)          537         (139)     (20.6%)       0.0%     (0.0)
1706 Jason Ihn Alpha 10% Pls Nt Crm 1 Oz             00-78522-50130           $715        ($1,067) (59.9%)        0.0%       (0.0)          53         (87)      (61.9%)      0.0%     (0.0)         $5,160         ($4,273)    (45.3%)         0.0%      (0.0)          387         (328)     (45.9%)       0.0%     (0.0)
1707 Derma E Anti Aging Moistur Complx Spf15 2 Oz    00-30985-00405           $712            $533 298.0%        0.0%          0.0          38           28      280.3%       0.0%       0.0         $4,449           $3,263    275.2%          0.0%        0.0          247           182     280.3%        0.0%       0.0
1708 Bwc Extra Dry Skin Lotion 8.5 Oz                00-00056-45446           $705            $577 452.1%        0.0%          0.0          64           52      434.5%       0.0%       0.0         $2,109           $1,153    120.7%          0.0%        0.0          200           117     141.1%        0.0%       0.0
1709 Dr Hauschka Toner Facial Trial Ogc 1 Oz         40-20829-33789           $701          ($355) (33.6%)       0.0%        (0.0)         206         (95)      (31.6%)      0.0%     (0.0)         $4,383           ($218)     (4.7%)         0.0%      (0.0)        1,266         (197)     (13.5%)       0.0%     (0.0)
1710 Indian Meadw Wld Blbry Crm Mtre Skin Ogc 1.69   06-35637-30005           $701          ($512) (42.2%)       0.0%        (0.0)          22         (18)      (45.5%)      0.0%     (0.0)         $4,857         ($1,739)    (26.4%)         0.0%      (0.0)          151           (71)    (31.9%)       0.0%     (0.0)
1711 Hugo Scrub Brown Sgr Kumquat 16 Oz              08-79779-00032           $700            $138   24.5%       0.0%          0.0          47             9       24.5%      0.0%       0.0         $1,620           $1,059    188.4%          0.0%        0.0          108             71    188.4%        0.0%       0.0
1712 Merry Hempstr Lip Balm Cinn Tube .14 Oz         00-09020-00002           $698          ($500) (41.8%)       0.0%        (0.0)         289        (190)      (39.6%)      0.0%     (0.0)         $6,427         ($3,470)    (35.1%)         0.0%      (0.0)        2,628       (1,336)     (33.7%)       0.0%     (0.0)
1713 Derma E Toner Aloe Chamomile 6 Oz               00-30985-02020           $694            $428 160.8%        0.0%          0.0          84           51      151.5%       0.0%       0.0         $2,048             $631      44.6%         0.0%        0.0          247             68      38.1%       0.0%       0.0
1714 Shikai H&b Lotion Sand&amb 128 Oz               00-81738-34327           $692            $391 129.8%        0.0%          0.0          15             9     147.4%       0.0%       0.0         $1,943           $1,642    545.4%          0.0%        0.0           43             36    580.5%        0.0%       0.0
1715 Parissa Oil Azuline Aftercare 2 Oz              00-66427-63000           $691            $303   78.1%       0.0%          0.0          81           27        48.4%      0.0%       0.0         $2,999           $1,396      87.1%         0.0%        0.0          370           151       69.3%       0.0%       0.0
1716 Aurora Oat & Aloe Lotion 16 Oz                  00-20645-42491           $687          ($415) (37.7%)       0.0%        (0.0)          99         (54)      (35.5%)      0.0%     (0.0)         $4,716           ($450)     (8.7%)         0.0%      (0.0)          664           (56)     (7.8%)       0.0%     (0.0)
1717 Queen Helene Peel-off Masque Grpe Sd Ext 6 Oz   00-79896-22024           $687             $55     8.7%       0.0%       (0.0)         158             9        5.8%      0.0%     (0.0)         $2,625           ($228)      (8.0%)        0.0%      (0.0)          623           (64)      (9.3%)      0.0%     (0.0)
1718 Aubrey Sens Skin Travel Ogc                     07-49985-00423           $686            $593 637.1%        0.0%          0.0          87           80     1203.0%       0.0%       0.0         $1,611         ($1,504)    (48.3%)         0.0%      (0.0)          173           (45)    (20.8%)       0.0%     (0.0)
1719 Lamas Hand Cream Spa Sensuals 4 Oz              08-51477-00035           $684             $17     2.5%      0.0%        (0.0)          54           (1)      (1.2%)      0.0%     (0.0)         $6,970           $5,266    309.0%          0.0%        0.0          584           447     328.6%        0.0%       0.0




                    Source: Spins X - Whole Foods                                                                                                                                                                                                                                HCG Category Development Department
                                                                                                      Current 12 Weeks Ending 09-08-07                                                                                                                Current 52 Weeks

                                                                                                                          Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                             Cat $                    Unit Chg     Unit %              Cat Unit
                                                                                      Dollar Chg             Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                   Cur Cat $ Share Pt                  (Vs Year Change (Vs     Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg     Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars       Ago)        $ % Chg      Share      Chg     Current Units     Ago)      Year Ago) Unit Share  Chg
1720 Lily Desert Sunblck Aloe Spf16 3 Oz             00-26395-16000           $684          ($520) (43.2%)       0.0%        (0.0)         124         (84)      (40.5%)      0.0%     (0.0)         $3,438         ($2,093)    (37.8%)        0.0%      (0.0)          599         (411)     (40.7%)      0.0%     (0.0)
1721 Dr Hauschka Firming Mask Sample Ogc             40-20829-70037           $682            $173   33.9%       0.0%          0.0         162           81      101.1%       0.0%       0.0         $2,441             $635      35.2%        0.0%        0.0          433           139       47.4%      0.0%       0.0
1722 Nat Baby Frag Free Face Bdy Moistzr 8 Oz        01-83060-05208           $681            $646 1895.1%       0.0%          0.0          64           61     2128.8%       0.0%       0.0         $1,826           $1,792   #######         0.0%        0.0          181           178    6232.4%       0.0%       0.0
1723 Mill Creek Lotion Aloe Vr/paba 64 Oz            00-82982-27370           $679            $238   53.9%       0.0%          0.0          30             6       23.7%      0.0%       0.0         $1,983             $375      23.3%        0.0%        0.0           98            10       11.0%      0.0%       0.0
1724 Honey Bee Gardens Tropical Lip Balm             06-65013-35001           $677            $100   17.4%       0.0%          0.0         245           45        22.5%      0.0%       0.0         $4,050           ($263)     (6.1%)        0.0%      (0.0)        1,471         (109)      (6.9%)      0.0%     (0.0)
1725 Desert Ess Spa Face Scrub Fmng Bmboo Ogc 1.7    07-18334-30522           $675          ($996) (59.6%)       0.0%        (0.0)          74        (123)      (62.6%)      0.0%     (0.0)         $4,550         ($5,417)    (54.3%)        0.0%      (0.0)          523         (691)     (56.9%)      0.0%     (0.0)
1727 Howard Usa Shave Deluxe 8 Oz                    07-06758-12480           $673             ($9)  (1.3%)      0.0%        (0.0)         130             2        1.8%      0.0%     (0.0)         $2,406           ($490)    (16.9%)        0.0%      (0.0)          440         (100)     (18.5%)      0.0%     (0.0)
1726 Margos Neroli Whppd Body Souffle 8 Oz           08-33085-00002           $673            $174   34.8%       0.0%          0.0          45           14        45.2%      0.0%       0.0         $1,885             $600      46.6%        0.0%        0.0          124            41       50.2%      0.0%       0.0
1728 Ca Baby Apricot Ogc 4.5 Oz                      07-92692-33461           $670             $22     3.5%      0.0%        (0.0)          68             4        6.1%      0.0%       0.0         $3,366             $780      30.1%        0.0%        0.0          338            79       30.4%      0.0%       0.0
1729 Abra Lotion Skin Revival 8 Oz                   00-21204-16803           $663          ($769) (53.7%)       0.0%        (0.0)          85        (102)      (54.5%)      0.0%     (0.0)         $3,418         ($2,824)    (45.2%)        0.0%      (0.0)          432         (364)     (45.7%)      0.0%     (0.0)
1731 Spirit Of Beauty Lip Line Treatment Ogc         08-93431-00057           $661            $536 432.4%        0.0%          0.0          43           38      860.4%       0.0%       0.0         $1,802           $1,677   #######         0.0%        0.0           87            83    1870.5%       0.0%       0.0
1730 Trillium Body Balm Virg For Ogc 2 Oz            06-08426-33321           $661          ($646) (49.4%)       0.0%        (0.0)          43         (33)      (43.7%)      0.0%     (0.0)         $4,990         ($1,165)    (18.9%)        0.0%      (0.0)          283          (60)     (17.6%)      0.0%     (0.0)
1732 Exclusive Not Nice To Lice Mousse 8 Oz          00-36819-00016           $654            $450 221.4%        0.0%          0.0          34           24      221.4%       0.0%       0.0         $1,740           $1,116    178.8%         0.0%        0.0           92            59     178.8%       0.0%       0.0
1733 Bettr Botanicals Lip Therpy Nectrne .15 Oz      06-15731-01590           $647               $4    0.6%      0.0%        (0.0)         135           (4)      (3.0%)      0.0%     (0.0)         $3,122             $299      10.6%        0.0%        0.0          668            61       10.1%      0.0%       0.0
1734 Juice Beauty Exfoliating Cleansr Ogc 4 Oz       08-34893-00405           $647          ($864) (57.2%)       0.0%        (0.0)          38         (32)      (45.5%)      0.0%     (0.0)         $5,155         ($1,337)    (20.6%)        0.0%      (0.0)          284          (26)      (8.5%)      0.0%     (0.0)
1735 Zia Sea Tonic Rosewtr Aloe Toner Ogc 1.7 Oz     07-58024-00063           $644            $644        na      0.0%         0.0         133          133            na     0.0%       0.0           $644             $644          na       0.0%        0.0          133           133           na     0.0%       0.0
1736 Clear Light Lotion Cedar Mtn 8 Oz               08-27912-01477           $639            $315   97.3%       0.0%          0.0          49           22        79.6%      0.0%       0.0         $1,740           ($189)     (9.8%)        0.0%      (0.0)          131          (35)     (21.4%)      0.0%     (0.0)
1737 Dr Hauschka Sunscreen Lotion Spf20 Ogc 3.4 Oz   40-20829-58219           $637      ($14,346) (95.7%)        0.0%        (0.1)          28        (645)      (95.9%)      0.0%     (0.0)       $17,279        ($27,023)     (61.0%)        0.0%      (0.0)          811       (1,320)     (62.0%)      0.0%     (0.0)
1738 Derma E Lemon & Aloe Facial Clnsr 4 Oz          00-30985-00610           $635             $77   13.8%       0.0%          0.0          83             7       10.0%      0.0%       0.0         $2,968             $780      35.6%        0.0%        0.0          395           102       34.7%      0.0%       0.0
1740 Orjene Coq10 Olv Vitale Age Recovry Ogc 2 Oz    00-78522-60050           $634               $8    1.3%      0.0%        (0.0)          49           (1)      (1.7%)      0.0%     (0.0)         $4,466             $807      22.1%        0.0%        0.0          344            56       19.4%      0.0%       0.0
1739 Sensuous Bty Hemp Facial Crm 1.7 Oz             08-31409-00064           $634             $85   15.5%       0.0%          0.0          30             2        5.3%      0.0%     (0.0)         $3,031         ($1,595)    (34.5%)        0.0%      (0.0)          155          (78)     (33.5%)      0.0%     (0.0)
1741 Common Sense Diaper Cream 2.75 Oz               08-30568-00884           $631        ($1,378) (68.6%)       0.0%        (0.0)          64        (141)      (68.6%)      0.0%     (0.0)         $4,314         ($5,237)    (54.8%)        0.0%      (0.0)          458         (519)     (53.1%)      0.0%     (0.0)
1742 Super Salve Sierra Madre Sun Cream 1.75 Oz      08-99354-00039           $627            $519 480.0%        0.0%          0.0         104           85      456.0%       0.0%       0.0         $1,961           $1,487    314.0%         0.0%        0.0          321           240     292.9%       0.0%       0.0
1743 Ecco Bella Lotion Van Ogc 128 Oz                00-36923-01596           $622          ($548) (46.8%)       0.0%        (0.0)          60         (57)      (48.8%)      0.0%     (0.0)         $3,978         ($4,381)    (52.4%)        0.0%      (0.0)          401         (480)     (54.5%)      0.0%     (0.0)
1744 Spirit Of Beauty Hlthy Age Nght Crm Ogc         08-93431-00055           $621            $621        na     0.0%          0.0          47           47            na     0.0%       0.0         $3,247           $3,096   #######         0.0%        0.0          144           138    2238.6%       0.0%       0.0
1746 Bwc Moist Spf15 Vit C 4 Oz                      00-00056-45386           $620          ($209) (25.2%)       0.0%        (0.0)          47         (14)      (23.0%)      0.0%     (0.0)         $5,669         ($1,122)    (16.5%)        0.0%      (0.0)          403          (96)     (19.3%)      0.0%     (0.0)
1745 Herban Cowboy Shave Crm Wild 6.76 Oz            08-05002-00061           $620          ($318) (33.9%)       0.0%        (0.0)          87         (36)      (29.2%)      0.0%     (0.0)         $4,495           ($265)     (5.6%)        0.0%      (0.0)          659          (14)      (2.1%)      0.0%     (0.0)
1747 Better Bot Lip Balm Ginger .15 Oz               06-15731-01594           $619           ($29)   (4.4%)      0.0%        (0.0)         128         (11)       (7.6%)      0.0%     (0.0)         $3,794         ($1,818)    (32.4%)        0.0%      (0.0)          809         (402)     (33.2%)      0.0%     (0.0)
1748 Masada Diabease Foot Therapy Crm 6 Oz           07-22498-03726           $615            $192   45.3%       0.0%          0.0          59           12        27.0%      0.0%       0.0         $1,907           ($864)    (31.2%)        0.0%      (0.0)          188         (116)     (38.2%)      0.0%     (0.0)
1749 A Cacia Mass Crm Lavendr 2 Oz                   00-51381-88205           $614          ($681) (52.6%)       0.0%        (0.0)         141        (130)      (48.0%)      0.0%     (0.0)         $3,941         ($4,101)    (51.0%)        0.0%      (0.0)        1,073         (530)     (33.1%)      0.0%     (0.0)
1750 Provence Sante Bdy Crm Vervain 8.46 Oz          07-92703-12133           $613            $613        na     0.0%          0.0          32           32            na     0.0%       0.0         $2,158           $2,158          na       0.0%        0.0           99            99           na     0.0%       0.0
1751 A Cacia Mass Crm Unscented 2 Oz                 00-51381-88206           $611          ($200) (24.6%)       0.0%        (0.0)         186           13         7.5%      0.0%       0.0         $3,762           ($245)     (6.1%)        0.0%      (0.0)          928           112       13.8%      0.0%       0.0
1752 Deep Steep Lav Cham Lotion 6 Oz                 06-74749-01072           $608            $534 715.2%        0.0%          0.0          45           40      696.4%       0.0%       0.0           $969             $309      46.9%        0.0%        0.0           77            24       46.5%      0.0%       0.0
1753 Derma E Toner Dmae Alpha Lipoic 4 Oz            00-30985-02040           $605            $205   51.4%       0.0%          0.0          43           16        62.1%      0.0%       0.0         $2,061           $1,306    172.9%         0.0%        0.0          156           107     220.8%       0.0%       0.0
1754 Lily Of The Desert Cleansing Lotn Ogc 8 Oz      00-26395-05959           $604            $604        na     0.0%          0.0          66           66            na     0.0%       0.0           $949             $949          na       0.0%        0.0          105           105           na     0.0%       0.0
1755 Wpeez Mosquito & Flying Insect Wipes 15 Ct      08-51889-00001           $602          ($762) (55.8%)       0.0%        (0.0)         158        (194)      (55.0%)      0.0%     (0.0)           $955         ($1,900)    (66.6%)        0.0%      (0.0)          247         (523)     (67.9%)      0.0%     (0.0)
1756 A Cacia Mass Crm Cinn Ylang 2 Oz                00-51381-88202           $600          ($211) (26.0%)       0.0%        (0.0)         124         (44)      (26.3%)      0.0%     (0.0)         $4,761         ($1,806)    (27.5%)        0.0%      (0.0)        1,104         (170)     (13.3%)      0.0%     (0.0)
1757 Borlind Purifying Facial Toner Ogc 5.07 Oz      07-28315-00676           $599             ($2)  (0.3%)      0.0%        (0.0)          21           (1)      (2.4%)      0.0%     (0.0)         $3,213           ($184)     (5.4%)        0.0%      (0.0)          121            (7)     (5.4%)      0.0%     (0.0)
1758 Carlson Key E Gem Cream 4.25 Oz                 00-88395-00614           $589            $467 380.8%        0.0%          0.0          63           46      271.3%       0.0%       0.0         $2,567             $786      44.1%        0.0%        0.0          281            68       31.8%      0.0%       0.0
1760 Derma E Papaya & Soy Clarify Mask 2 Oz          00-30985-00670           $587          ($102) (14.8%)       0.0%        (0.0)          45           (4)      (7.3%)      0.0%     (0.0)         $2,762           ($276)     (9.1%)        0.0%      (0.0)          226              5       2.1%      0.0%     (0.0)
1759 Global Unsc Moist Lotion 16 Oz                  07-83826-00008           $587            $197   50.7%       0.0%          0.0         125           42        50.7%      0.0%       0.0         $3,269             $401      14.0%        0.0%        0.0          695            84       13.8%      0.0%       0.0
1761 Aurora Warm Skin Cream 2.5 Oz                   00-20645-80888           $585               $8    1.5%      0.0%        (0.0)          99           (6)      (5.5%)      0.0%     (0.0)       $15,138            $3,143      26.2%        0.0%        0.0        2,486           307       14.1%      0.0%       0.0
1762 Burts Bees Milk&honey Lotion 8 Oz               07-92850-05699           $582      ($64,140) (99.1%)        0.0%        (0.4)          72      (7,857)      (99.1%)      0.0%     (0.4)       $32,794      ($369,547)      (91.8%)        0.0%      (0.5)        4,140      (45,544)     (91.7%)      0.0%     (0.5)
1763 Ca Baby Aromaspritz Lavender Ogc 6 Oz           07-92692-00300           $582          ($984) (62.8%)       0.0%        (0.0)          50         (84)      (62.7%)      0.0%     (0.0)         $2,804         ($1,318)    (32.0%)        0.0%      (0.0)          239         (111)     (31.8%)      0.0%     (0.0)
1764 Orjene Coq10 Olv Vitale H & B Trtmnt Ogc 8 Oz   00-78522-60046           $579             $87   17.7%       0.0%          0.0          52             9       22.1%      0.0%       0.0         $1,763         ($1,294)    (42.3%)        0.0%      (0.0)          153         (114)     (42.6%)      0.0%     (0.0)
1765 Dixie Health Dermal-k Cream 4 Oz                07-04309-14002           $578            $390 207.3%        0.0%          0.0          18           12      207.3%       0.0%       0.0         $2,546             $301      13.4%        0.0%        0.0           78            10       14.7%      0.0%       0.0
1767 Reviva Throat & Eye Cream .25 Oz                00-87992-11223           $577            $171   42.0%       0.0%          0.0         257           76        42.0%      0.0%       0.0         $2,601             $587      29.1%        0.0%        0.0        1,156           261       29.1%      0.0%       0.0
1766 Source Nat Skn Eternl Hylrnic Serum 1.7 Oz      00-21078-01744           $577            $577        na     0.0%          0.0          27           27            na     0.0%       0.0         $1,694           ($203)    (10.7%)        0.0%      (0.0)           74              4       6.4%      0.0%       0.0
1769 Better Bot Lip Balm Cardamon 0.15 Oz            06-15731-01591           $574          ($518) (47.4%)       0.0%        (0.0)         126        (111)      (46.9%)      0.0%     (0.0)         $5,653         ($3,196)    (36.1%)        0.0%      (0.0)        1,206         (727)     (37.6%)      0.0%     (0.0)
1768 Kmf Moisturzr Oil Free 4 Oz                     00-28367-82774           $574            $574        na     0.0%          0.0         186          186            na     0.0%       0.0         $1,457           $1,380   #######         0.0%        0.0          447           428    2218.4%       0.0%       0.0
1770 Wiseways Witch Hazel 2 Oz                       07-27101-20071           $571            $524 1127.4%       0.0%          0.0          59           55     1230.0%       0.0%       0.0         $1,330             $716    116.6%         0.0%        0.0          135            73     118.4%       0.0%       0.0
1771 Sunshine Body Butter Cucmber Melon 6 Oz         00-76950-12127           $570        ($1,383) (70.8%)       0.0%        (0.0)          44        (113)      (72.2%)      0.0%     (0.0)         $5,413         ($6,580)    (54.9%)        0.0%      (0.0)          420         (607)     (59.1%)      0.0%     (0.0)
1772 Burts Bees Lip Blm Box .15 Oz                   07-92850-19999           $569            $569        na     0.0%          0.0         143          143            na     0.0%       0.0           $569             $569          na       0.0%        0.0          143           143           na     0.0%       0.0
1774 Applwd Acres Zero Zitz Tan Van 4 Oz             00-09551-97304           $564           ($98) (14.8%)       0.0%        (0.0)          60         (13)      (17.4%)      0.0%     (0.0)         $1,607           ($499)    (23.7%)        0.0%      (0.0)          178          (56)     (23.9%)      0.0%     (0.0)
1773 Logona Moisture Cream Free Ogc 1.7 Oz           40-17645-01621           $564            $564        na     0.0%          0.0          33           33            na     0.0%       0.0         $3,600           $3,387   #######         0.0%        0.0          208           195    1463.2%       0.0%       0.0
1775 Sensuous Bty Enchntd Amber Msge Lotion 4 Oz     08-31409-00074           $563            $181   47.5%       0.0%          0.0          31             4       13.9%      0.0%       0.0         $3,010             $607      25.3%        0.0%        0.0          191            27       16.7%      0.0%       0.0
1777 Derma E Age Def Astzn & Pycngnl Hydr Msk 4 Oz   00-30985-02150           $562             $35     6.6%      0.0%        (0.0)          38             3        9.2%      0.0%       0.0         $3,030           $1,453      92.1%        0.0%        0.0          197            90       83.8%      0.0%       0.0
1776 Thayer Witch Hazel After-shave 4 Oz             00-41507-06578           $562          ($180) (24.2%)       0.0%        (0.0)         100         (33)      (24.8%)      0.0%     (0.0)         $2,476           ($557)    (18.4%)        0.0%      (0.0)          415         (142)     (25.5%)      0.0%     (0.0)
1778 Weleda Moisture Cream 1 Oz                      00-16380-99134           $557            $557        na     0.0%          0.0          39           39            na     0.0%       0.0         $1,583           $1,583          na       0.0%        0.0          106           106           na     0.0%       0.0
1779 Merry Hemp Vgn Hmp Ltion Scented 8 Oz           07-06200-88806           $554          ($363) (39.5%)       0.0%        (0.0)          91         (69)      (43.0%)      0.0%     (0.0)         $3,426           ($332)     (8.8%)        0.0%      (0.0)          606          (44)      (6.8%)      0.0%     (0.0)
1780 Burnout Lip Balm Banana .15 Oz                  06-51936-17000           $553            $393 246.9%        0.0%          0.0         275          213      340.7%       0.0%       0.0         $1,419             $847    148.3%         0.0%        0.0          631           409     184.6%       0.0%       0.0
1781 Aunt Bees Sweet Balm Lip Jelly 0.15 Oz          07-80189-00001           $552           ($54)   (8.9%)      0.0%        (0.0)         205         (14)       (6.3%)      0.0%     (0.0)         $2,905         ($1,314)    (31.1%)        0.0%      (0.0)        1,052         (468)     (30.8%)      0.0%     (0.0)
1782 Parissa Remover Hair Lavender Sft Gel 7 Oz      00-66427-94000           $547        ($1,007) (64.8%)       0.0%        (0.0)          53         (97)      (65.0%)      0.0%     (0.0)         $2,406         ($1,686)    (41.2%)        0.0%      (0.0)          230         (165)     (41.8%)      0.0%     (0.0)
1783 Love Me Baby Me Butt Balm 4.5 Oz                08-93134-00120           $545            $545        na     0.0%          0.0          32           32            na     0.0%       0.0           $903             $903          na       0.0%        0.0           51            51           na     0.0%       0.0
1784 Burts Bees Wild Lettuce Toner 8 Oz              07-92850-50499           $544      ($29,002) (98.2%)        0.0%        (0.2)          58      (3,224)      (98.2%)      0.0%     (0.1)       $36,177        ($84,946)     (70.1%)        0.0%      (0.1)        4,018       (9,458)     (70.2%)      0.0%     (0.1)
1785 Reviva Lindenflwr Fcl Spray 8 Oz                00-87992-11167           $542            $181   50.1%       0.0%          0.0         103           34        50.1%      0.0%       0.0         $1,853             $439      31.0%        0.0%        0.0          353            84       31.0%      0.0%       0.0
1787 Aubrey Org Dry Skin Travl Ogc                   07-49985-00421           $541             $96   21.7%       0.0%          0.0          58           28        91.3%      0.0%       0.0         $2,438            ($81)     (3.2%)        0.0%      (0.0)          220            41       23.0%      0.0%       0.0
1786 Zand H Kids Sting Eaze Sthing Gel 2 Oz          07-01619-10715           $541        ($1,318) (70.9%)       0.0%        (0.0)          70        (178)      (71.8%)      0.0%     (0.0)         $1,652         ($1,204)    (42.1%)        0.0%      (0.0)          207         (174)     (45.6%)      0.0%     (0.0)
1788 Abra Lotion Skin Nutr 8 Oz                      00-21204-16802           $535          ($171) (24.2%)       0.0%        (0.0)          65         (28)      (29.8%)      0.0%     (0.0)         $2,844         ($1,648)    (36.7%)        0.0%      (0.0)          355         (215)     (37.7%)      0.0%     (0.0)
1789 Hugo Essential Mist Vanilla/sw Orng 8 Oz        08-79779-00058           $535            $236   78.7%       0.0%          0.0          45           20        78.7%      0.0%       0.0         $2,691           $2,391    798.2%         0.0%        0.0          226           201     802.9%       0.0%       0.0
1790 Kmf Oil Fr Moisturizer Fragr Fr 5% Aha 4 Oz     00-28367-83510           $535            $535        na     0.0%          0.0         175          175            na     0.0%       0.0           $675             $675          na       0.0%        0.0          221           221           na     0.0%       0.0
1791 Alex Dream Cream 1 Oz                           00-80030-00002           $533             $72   15.5%       0.0%          0.0          36             5       14.8%      0.0%       0.0         $2,333             $487      26.4%        0.0%        0.0          156            26       20.1%      0.0%       0.0
1792 Nat Baby Diaper Cream Lavender Chammil 4 Oz     01-83060-03304           $530            $456 610.3%        0.0%          0.0          49           43      691.6%       0.0%       0.0         $1,655            ($14)     (0.8%)        0.0%      (0.0)          170            23       15.5%      0.0%       0.0
1793 Parissa Remover Hair Tea Tree Sft Gel 7 Oz      00-66427-93000           $530           ($40)   (7.1%)      0.0%        (0.0)          51           (3)      (5.8%)      0.0%     (0.0)         $2,605           ($373)    (12.5%)        0.0%      (0.0)          242          (37)     (13.4%)      0.0%     (0.0)
1794 Merry Hemp Vgn Hmp Ltion Unscntd 8 Oz           07-06200-88805           $526          ($572) (52.1%)       0.0%        (0.0)          88         (98)      (52.8%)      0.0%     (0.0)         $5,934             $511       9.4%        0.0%      (0.0)        1,019            98       10.6%      0.0%       0.0




                    Source: Spins X - Whole Foods                                                                                                                                                                                                                               HCG Category Development Department
                                                                                                     Current 12 Weeks Ending 09-08-07                                                                                                               Current 52 Weeks

                                                                                                                         Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                            Cat $                    Unit Chg     Unit %              Cat Unit
                                                                                      Dollar Chg            Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                  Cur Cat $ Share Pt                  (Vs Year Change (Vs     Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg    Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars      Ago)        $ % Chg      Share      Chg     Current Units     Ago)      Year Ago) Unit Share  Chg
1795 Abracadabra Bath Ther Foot Revival 3 Oz         00-21204-16013           $525          ($699) (57.1%)      0.0%        (0.0)         144        (176)      (54.9%)      0.0%     (0.0)         $3,473        ($1,882)    (35.1%)        0.0%      (0.0)          956         (451)     (32.1%)      0.0%     (0.0)
1796 John Masters Org Rose Face Wash Ogc 4 Oz        06-69558-60001           $523            $523       na     0.0%          0.0          30           30            na     0.0%       0.0           $722            $722          na       0.0%        0.0           40             40          na     0.0%       0.0
1797 Derma E Complete E Cranberry Creme 2 Oz         00-30985-00570           $517          ($302) (36.9%)      0.0%        (0.0)          28         (15)      (34.5%)      0.0%     (0.0)         $5,407          ($819)    (13.2%)        0.0%      (0.0)          287           (52)    (15.3%)      0.0%     (0.0)
1798 Gabriel Botanical Tonic 6 Oz                    07-07060-95102           $516             $75   16.9%      0.0%          0.0          37             6       17.4%      0.0%       0.0         $2,246            $522      30.3%        0.0%        0.0          162             38      30.3%      0.0%       0.0
1799 Reviva Elas/coll Skin Toner 4 Oz                00-87992-11147           $505          ($513) (50.4%)      0.0%        (0.0)         103        (100)      (49.5%)      0.0%     (0.0)         $3,139          ($273)     (8.0%)        0.0%      (0.0)          623           (56)     (8.2%)      0.0%     (0.0)
1800 Soysoft Deep Treatment Body Creme 8 Oz          06-54640-01080           $502            $169   50.8%      0.0%          0.0          46           16        52.8%      0.0%       0.0         $3,606          $1,773      96.7%        0.0%        0.0          311           145       87.3%      0.0%       0.0
1801 Ecco Bella Eye Liner Pwd Brown .05 Oz           00-36923-29420           $495          ($269) (35.2%)      0.0%        (0.0)          76         (22)      (22.6%)      0.0%     (0.0)         $2,807        ($1,062)    (27.4%)        0.0%      (0.0)          361         (161)     (30.9%)      0.0%     (0.0)
1802 Merry Hempsters Lip Balm Vgn Natrl .14 Oz       07-06200-88017           $494            $441 834.0%       0.0%          0.0         203          181      801.6%       0.0%       0.0         $1,995          $1,308    190.6%         0.0%        0.0          832           532     177.4%       0.0%       0.0
1803 All Terrain Sunblock Kidsport Spf 30 1 Oz       06-08503-03050           $493             $22    4.6%      0.0%        (0.0)         122           17        16.1%      0.0%       0.0         $1,641          ($491)    (23.0%)        0.0%      (0.0)          394         (111)     (22.0%)      0.0%     (0.0)
1805 John Masters Org Lindn Blss Fce Clnr Ogc 4 Oz   06-69558-60003           $493            $493       na     0.0%          0.0          28           28            na     0.0%       0.0           $493            $493          na       0.0%        0.0           28             28          na     0.0%       0.0
1804 Pure & Basic Bdy Lotn Shmmr Opalescent 6 Oz     00-74092-77773           $493          ($163) (24.9%)      0.0%        (0.0)          60         (20)      (24.7%)      0.0%     (0.0)         $2,424          ($726)    (23.0%)        0.0%      (0.0)          300           (79)    (20.9%)      0.0%     (0.0)
1806 Gilden Tree Exoltng Foot Scrub 8 Oz             07-83006-18200           $491            $258 110.1%       0.0%          0.0          33           16        98.4%      0.0%       0.0           $820          ($233)    (22.1%)        0.0%      (0.0)           53           (22)    (29.3%)      0.0%     (0.0)
1807 Life Flo Nutrasilk Lotion 8 Oz                  06-45951-89001           $491            $491       na     0.0%          0.0          46           46            na     0.0%       0.0         $3,865          $3,291    573.5%         0.0%        0.0          496           443     833.6%       0.0%       0.0
1809 Ecco Bella Eye Liner Pwd Chocolate .05 Oz       00-36923-29430           $490          ($145) (22.9%)      0.0%        (0.0)          73         (14)      (16.4%)      0.0%     (0.0)         $3,419          ($254)     (6.9%)        0.0%      (0.0)          445           (50)    (10.2%)      0.0%     (0.0)
1808 Gilden Tree Foot Crm 8 Oz                       07-83006-18000           $490             $96   24.5%      0.0%          0.0          31             4       15.7%      0.0%       0.0         $1,349          ($431)    (24.2%)        0.0%      (0.0)           83           (35)    (29.5%)      0.0%     (0.0)
1810 Badger Lip/bdy Balm Tin Chai Rose Ogc .75 Oz    06-34084-33032           $488          ($543) (52.6%)      0.0%        (0.0)         115        (115)      (49.9%)      0.0%     (0.0)         $3,825        ($1,242)    (24.5%)        0.0%      (0.0)          919         (426)     (31.7%)      0.0%     (0.0)
1811 Masada Foot Therapy Cream 2.5 Oz                07-22498-03722           $488            $109   28.7%      0.0%          0.0          95             6        7.0%      0.0%       0.0         $1,859            $306      19.7%        0.0%        0.0          384             29       8.1%      0.0%       0.0
1812 Little Moon Letting Go Body Lotion 4 Oz         06-73673-88612           $487            $487       na     0.0%          0.0          46           46            na     0.0%       0.0         $2,776          $2,617   #######         0.0%        0.0          288           270    1581.5%       0.0%       0.0
1813 Provence Sante Bdy Crm Lavndr 8.46 Oz           07-92703-12130           $486            $486       na     0.0%          0.0          29           29            na     0.0%       0.0         $1,124          $1,124          na       0.0%        0.0           56             56          na     0.0%       0.0
1814 Alaffia Shea Butter Red Palm Lip Balm .15 Oz    01-87132-00045           $475            $119   33.6%      0.0%          0.0         161           39        31.7%      0.0%       0.0         $3,900             $85       2.2%        0.0%      (0.0)        1,334         (125)      (8.6%)      0.0%     (0.0)
1815 Rac Perry Liplvr Single Grape .21 Oz            00-21633-00007           $474            $131   38.3%      0.0%          0.0         131         (10)       (7.0%)      0.0%     (0.0)         $3,229          ($310)     (8.8%)        0.0%      (0.0)          891         (475)     (34.8%)      0.0%     (0.0)
1816 Hugo Lotion Geranium 12 Oz                      08-79779-00024           $473            $398 530.9%       0.0%          0.0          39           33      530.9%       0.0%       0.0         $1,852          $1,777   #######         0.0%        0.0          156           149    2392.1%       0.0%       0.0
1817 Des Ess Lip Balm Jojoba Aloe Vera Ogc           07-18334-25001           $470            $470       na     0.0%          0.0           8             8           na     0.0%       0.0           $470            $470          na       0.0%        0.0             8             8          na     0.0%       0.0
1818 Hugo Ess Mist Geranium 8 Oz                     08-79779-00057           $469            $469       na     0.0%          0.0          39           39            na     0.0%       0.0         $1,130          $1,130          na       0.0%        0.0           94             94          na     0.0%       0.0
1819 Pharmacopia Hand Cream Citrus 4 Oz              08-35780-00430           $467          ($110) (19.1%)      0.0%        (0.0)          36         (14)      (28.5%)      0.0%     (0.0)         $2,019          $1,297    179.5%         0.0%        0.0          174           109     164.9%       0.0%       0.0
1820 Cowgirls Extreme Cream 2 Oz                     07-66910-00103           $466          ($195) (29.5%)      0.0%        (0.0)          29           (8)     (22.5%)      0.0%     (0.0)         $2,296          ($827)    (26.5%)        0.0%      (0.0)          139           (43)    (23.6%)      0.0%     (0.0)
1821 Honey Bee Bay Rum Shave                         06-65013-26102           $465            $246 112.2%       0.0%          0.0          67           35      110.2%       0.0%       0.0         $2,142          $1,202    127.8%         0.0%        0.0          315           177     127.3%       0.0%       0.0
1822 Juice Beauty Grn Appl Peel Ogc .25 Oz           08-34893-00308           $465          ($904) (66.1%)      0.0%        (0.0)         102        (191)      (65.2%)      0.0%     (0.0)         $3,298        ($5,722)    (63.4%)        0.0%      (0.0)          785       (1,178)     (60.0%)      0.0%     (0.0)
1823 Pure Life Tanning Oil Carrot Spf2 Ogc 8.1 Oz    08-95172-00131           $464            $464       na     0.0%          0.0          37           37            na     0.0%       0.0           $682            $682          na       0.0%        0.0           54             54          na     0.0%       0.0
1824 Borlind Purfyng Clnsng Mask Ogc 2.5 Oz          07-28315-00679           $461           ($29)  (5.9%)      0.0%        (0.0)          16           (2)     (10.9%)      0.0%     (0.0)         $2,134             $71       3.4%        0.0%      (0.0)           79              3       3.6%      0.0%     (0.0)
1826 Hugo Ess Mist French Lavender 8 Oz              08-79779-00056           $461            $461       na     0.0%          0.0          38           38            na     0.0%       0.0         $2,611          $2,611          na       0.0%        0.0          218           218           na     0.0%       0.0
1825 Logona Free Cleansing Milk 5.1 Oz               40-17645-01620           $461            $353 327.2%       0.0%          0.0          37           28      320.7%       0.0%       0.0         $1,639          $1,531   #######         0.0%        0.0          133           124    1396.7%       0.0%       0.0
1827 Zumbar Wee Baby Llby Lvndr Rb 2.5 Oz            06-63204-21030           $458          ($726) (61.3%)      0.0%        (0.0)          61         (76)      (55.5%)      0.0%     (0.0)         $4,514        ($1,058)    (19.0%)        0.0%      (0.0)          557         (113)     (16.8%)      0.0%     (0.0)
1829 Phybiosis Rose Geranium Facial Tonic 2 Oz       06-05879-98823           $454           ($48)  (9.5%)      0.0%        (0.0)          38           (8)     (16.9%)      0.0%     (0.0)         $2,624          $1,071      68.9%        0.0%        0.0          226             83      58.3%      0.0%       0.0
1828 Weleda Diaper Care Travel Size 0.4 Oz           40-01638-08909           $454           ($88) (16.2%)      0.0%        (0.0)         305         (71)      (18.8%)      0.0%     (0.0)         $1,525          ($840)    (35.5%)        0.0%      (0.0)        1,047         (620)     (37.2%)      0.0%     (0.0)
1830 Hfs Mosquito Stick .13 Oz                       00-10043-08035           $453          ($685) (60.2%)      0.0%        (0.0)          76        (111)      (59.5%)      0.0%     (0.0)           $811          ($798)    (49.6%)        0.0%      (0.0)          136         (143)     (51.3%)      0.0%     (0.0)
1831 Oatmeal Towelettes 20 Ct                        08-34792-00002           $452            $145   47.2%      0.0%          0.0          91           36        66.0%      0.0%       0.0         $1,650          $1,048    174.1%         0.0%        0.0          332           219     194.0%       0.0%       0.0
1832 Uncle Harrys Lemon Eucalyptus Oil .5 Oz         07-60286-41276           $451          ($371) (45.1%)      0.0%        (0.0)          91         (73)      (44.7%)      0.0%     (0.0)           $974          ($833)    (46.1%)        0.0%      (0.0)          194         (165)     (46.0%)      0.0%     (0.0)
1834 Deep Steep Grap Berg Lotion 6 Oz                06-74749-03072           $450            $313 229.2%       0.0%          0.0          33           22      189.5%       0.0%       0.0           $718           ($29)     (3.9%)        0.0%      (0.0)           62              1       1.5%      0.0%     (0.0)
1833 Hugo Body Buttr Cucumber Geranium 4 Oz          08-79779-00035           $450            $450       na     0.0%          0.0          39           39            na     0.0%       0.0         $1,309          $1,309          na       0.0%        0.0          113           113           na     0.0%       0.0
1835 Borlind Anti Strss Mask Ogc 1.7 Oz              07-28315-00098           $449          ($119) (20.9%)      0.0%        (0.0)          10           (4)     (29.6%)      0.0%     (0.0)         $2,562        ($1,293)    (33.5%)        0.0%      (0.0)           62           (36)    (36.7%)      0.0%     (0.0)
1836 C&n Adv Msm Facial Wash 4 Oz                    06-37563-00603           $449        ($1,447) (76.3%)      0.0%        (0.0)          32        (105)      (76.6%)      0.0%     (0.0)         $3,562        ($2,320)    (39.4%)        0.0%      (0.0)          259         (166)     (39.0%)      0.0%     (0.0)
1838 Naturs Gate Nat Rsults Acne Spt Trt Ogc .5 Oz   00-78347-75112           $449            $449       na     0.0%          0.0          58           58            na     0.0%       0.0           $449            $449          na       0.0%        0.0           58             58          na     0.0%       0.0
1837 Organic Fiji Lemongrass Lotion                  08-33884-00007           $449            $449       na     0.0%          0.0          30           30            na     0.0%       0.0         $2,038          $1,832    889.1%         0.0%        0.0          152           139    1116.1%       0.0%       0.0
1839 Reviva Extra Rich Night Crm 2 Oz                00-87992-11175           $448          ($431) (49.0%)      0.0%        (0.0)          55         (59)      (51.4%)      0.0%     (0.0)         $3,265        ($2,202)    (40.3%)        0.0%      (0.0)          406         (283)     (41.1%)      0.0%     (0.0)
1840 Abra Alpha Enzyme Peel 1.2 Oz                   00-21204-31003           $444          ($492) (52.5%)      0.0%        (0.0)          23         (26)      (53.0%)      0.0%     (0.0)         $2,470        ($2,339)    (48.6%)        0.0%      (0.0)          131         (120)     (47.8%)      0.0%     (0.0)
1841 Thayer Witch Hazel Lotion 11 Oz                 00-41507-06579           $443            $242 120.4%       0.0%          0.0          32           17      108.0%       0.0%       0.0         $1,942            $813      72.0%        0.0%        0.0          149             60      66.6%      0.0%       0.0
1842 Shaman Moist Body Lotion Orng 8 Oz              00-78522-00224           $441          ($142) (24.4%)      0.0%        (0.0)          67         (15)      (17.9%)      0.0%     (0.0)         $2,004        ($2,405)    (54.6%)        0.0%      (0.0)          298         (381)     (56.1%)      0.0%     (0.0)
1843 Burts Bees Bay Rum Shaving Soap 3 Oz            07-92850-17999           $440            $440       na     0.0%          0.0          74           74            na     0.0%       0.0       $11,732         $11,173    #######         0.0%        0.0        2,084         1,985    2005.6%       0.0%       0.0
1845 Gabriel Purifying Gel Clnsr 6 Oz                07-07060-95201           $439            $199   83.3%      0.0%          0.0          28           13        89.6%      0.0%       0.0         $1,553          ($167)     (9.7%)        0.0%      (0.0)          106            (9)     (7.6%)      0.0%     (0.0)
1844 Reviva Clnse Gel Sensitiv 4 Oz                  00-87992-11163           $439          ($180) (29.1%)      0.0%        (0.0)          97         (37)      (27.8%)      0.0%     (0.0)         $1,656          ($738)    (30.8%)        0.0%      (0.0)          365         (148)     (28.8%)      0.0%     (0.0)
1846 Aubrey Org Norm Skin Travel Ogc                 07-49985-00420           $437           ($13)  (2.8%)      0.0%        (0.0)          46           12        37.6%      0.0%       0.0         $1,779          ($740)    (29.4%)        0.0%      (0.0)          160           (18)    (10.2%)      0.0%     (0.0)
1847 Sensuous Bty Moisturizer-rose 2 Oz              08-31409-00067           $435          ($372) (46.1%)      0.0%        (0.0)          23         (27)      (54.8%)      0.0%     (0.0)         $2,858        ($1,298)    (31.2%)        0.0%      (0.0)          154           (75)    (32.7%)      0.0%     (0.0)
1848 Ind Meadow Blubry Lav Fcl Mist Ogc 3.38 Oz      06-35637-30009           $433           ($33)  (7.1%)      0.0%        (0.0)          23           (4)     (14.1%)      0.0%     (0.0)         $1,492              $6       0.4%        0.0%      (0.0)           75            (7)     (8.6%)      0.0%     (0.0)
1850 Derma E Scrub Kelp & Hrb 4 Oz                   00-30985-00615           $432             ($5) (1.2%)      0.0%        (0.0)          55           (5)      (8.0%)      0.0%     (0.0)         $1,777          ($973)    (35.4%)        0.0%      (0.0)          213         (143)     (40.1%)      0.0%     (0.0)
1849 Pharmacopia Body Lotion Rosemary 10 Oz          08-35780-00810           $432          ($412) (48.8%)      0.0%        (0.0)          27         (31)      (52.8%)      0.0%     (0.0)         $4,900          $4,056    480.3%         0.0%        0.0          316           258     445.8%       0.0%       0.0
1851 Cowgirls Trail Boss Bar 1.6 Oz                  07-66910-00102           $431          ($763) (63.9%)      0.0%        (0.0)          45         (81)      (64.2%)      0.0%     (0.0)         $4,309        ($1,149)    (21.1%)        0.0%      (0.0)          448           (96)    (17.7%)      0.0%     (0.0)
1852 Kmf Oil Fr Moisturizer Vanilla 5% Aha 4 Oz      00-28367-83509           $430            $430       na     0.0%          0.0         150          150            na     0.0%       0.0           $544            $544          na       0.0%        0.0          187           187           na     0.0%       0.0
1854 Jason Lotion Rosewater Ogc 1.5 Oz               00-78522-01227           $429            $131   43.7%       0.0%         0.0         301           98        48.1%      0.0%       0.0         $1,482            $536      56.6%        0.0%        0.0        1,028           381       58.8%      0.0%       0.0
1853 Merry Hemp Vgn Hmp Ltion Gltr Unscntd 8 Oz      07-06200-88807           $429          ($157) (26.7%)      0.0%        (0.0)          60         (26)      (30.7%)      0.0%     (0.0)         $1,848        ($1,033)    (35.8%)        0.0%      (0.0)          262         (204)     (43.8%)      0.0%     (0.0)
1855 A Cacia Mass Crm Tngrn Grpfrt 2 Oz              00-51381-88201           $428          ($179) (29.5%)      0.0%        (0.0)         103         (25)      (19.3%)      0.0%     (0.0)         $2,891          ($445)    (13.3%)        0.0%      (0.0)          727             43       6.3%      0.0%       0.0
1857 Better Bot Facial Steam 2.6 Oz                  06-15731-01532           $425          ($441) (50.9%)      0.0%        (0.0)          28         (33)      (54.4%)      0.0%     (0.0)         $1,693        ($3,665)    (68.4%)        0.0%      (0.0)          103         (245)     (70.3%)      0.0%     (0.0)
1856 Bwc Highland Lavender Lotion 16 Oz              00-00056-45444           $425          ($147) (25.6%)      0.0%        (0.0)          38         (18)      (32.5%)      0.0%     (0.0)         $2,862            $600      26.5%        0.0%        0.0          259             41      18.6%      0.0%       0.0
1858 Nanaks Skin Repair Lips .35 Oz                  07-08949-88888           $425          ($351) (45.3%)      0.0%        (0.0)         179        (180)      (50.1%)      0.0%     (0.0)         $2,669        ($1,189)    (30.8%)        0.0%      (0.0)        1,135         (626)     (35.6%)      0.0%     (0.0)
1859 Source Nat Dmae Serum                           00-21078-01594           $424            $364 606.8%       0.0%          0.0          19           17      834.5%       0.0%       0.0         $1,163            $112      10.7%        0.0%        0.0           47              8      21.7%      0.0%       0.0
1860 Mill Creek Scrub 5 Oz                           00-82982-31370           $421          ($103) (19.6%)      0.0%        (0.0)          46         (11)      (19.3%)      0.0%     (0.0)         $1,914          ($240)    (11.1%)        0.0%      (0.0)          213           (24)    (10.2%)      0.0%     (0.0)
1862 Nat Gate Org Lotion Bergamt Ptchli Og 8 Oz      00-78347-75097           $419            $419       na     0.0%          0.0          66           66            na     0.0%       0.0           $419            $419          na       0.0%        0.0           66             66          na     0.0%       0.0
1861 Pure&basic H&b Lotn 12 Oz                       00-74092-08805           $419             $89   27.0%      0.0%          0.0          53             2        4.3%      0.0%     (0.0)         $1,847        ($9,991)    (84.4%)        0.0%      (0.0)          255       (2,091)     (89.1%)      0.0%     (0.0)
1863 Reviva Hydrogen Per Skin Tonic 4 Oz             00-87992-11112           $416           ($11)  (2.5%)      0.0%        (0.0)          66             3        4.1%      0.0%     (0.0)         $1,165          ($500)    (30.0%)        0.0%      (0.0)          183           (63)    (25.6%)      0.0%     (0.0)
1864 Derma E Dmae Neck Decollette Crm 2 Oz           00-30985-04110           $413          ($258) (38.4%)      0.0%        (0.0)          15           (5)     (25.9%)      0.0%     (0.0)         $3,725          $1,565      72.4%        0.0%        0.0          127             57      80.6%      0.0%       0.0
1865 Common Sense Fresh Mint Cleanser 33.8 Oz        08-30568-00814           $412            $297 258.5%       0.0%          0.0          32           23      258.2%       0.0%       0.0         $1,564            $419      36.5%        0.0%        0.0          121             32      36.7%      0.0%       0.0
1866 Phybiosis Clay Mask Kit                         06-05879-98889           $410            $286 231.2%       0.0%          0.0          19           12      154.1%       0.0%       0.0         $1,945          $1,093    128.3%         0.0%        0.0           98             16      19.6%      0.0%       0.0
1867 Reviva Revivasome Day Crm 1.5 Oz                00-87992-11105           $410          ($686) (62.6%)      0.0%        (0.0)          30         (47)      (61.2%)      0.0%     (0.0)         $2,706        ($2,574)    (48.7%)        0.0%      (0.0)          203         (173)     (46.0%)      0.0%     (0.0)
1868 Vtae Cal Nat Rose Body Lotion 16 Oz             07-84314-31071           $408          ($719) (63.8%)      0.0%        (0.0)          38         (64)      (62.6%)      0.0%     (0.0)         $3,812        ($1,152)    (23.2%)        0.0%      (0.0)          351         (127)     (26.6%)      0.0%     (0.0)
1869 A Cacia Mass Crm Ginger Mint 2 Oz               00-51381-88203           $407          ($159) (28.1%)      0.0%        (0.0)         132             5        3.9%      0.0%     (0.0)         $2,886        ($2,221)    (43.5%)        0.0%      (0.0)          851         (247)     (22.5%)      0.0%     (0.0)




                     Source: Spins X - Whole Foods                                                                                                                                                                                                                            HCG Category Development Department
                                                                                                     Current 12 Weeks Ending 09-08-07                                                                                                                 Current 52 Weeks

                                                                                                                         Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                              Cat $                    Unit Chg     Unit %              Cat Unit
                                                                                      Dollar Chg            Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                    Cur Cat $ Share Pt                  (Vs Year Change (Vs     Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg    Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars       Ago)         $ % Chg      Share      Chg     Current Units     Ago)      Year Ago) Unit Share  Chg
1870 Honey Bee Clear Balm Desire                     06-65013-72823           $406          ($427) (51.2%)      0.0%        (0.0)          47         (56)      (54.1%)      0.0%     (0.0)         $2,740         ($1,166)     (29.8%)        0.0%      (0.0)          332         (150)     (31.1%)      0.0%     (0.0)
1871 Derma E Hand Crm Age Reversal Frmla 4 Oz        00-30985-00200           $405           ($25)  (5.8%)      0.0%        (0.0)          37           10        40.0%      0.0%       0.0         $2,773             $255       10.1%        0.0%      (0.0)          198          (11)      (5.2%)      0.0%     (0.0)
1872 Borlind Shaving Cream Ogc 2.5 Oz                07-28315-00716           $403            $193   92.0%      0.0%          0.0          22             9       69.3%      0.0%       0.0         $1,487             $667       81.2%        0.0%        0.0           89            37       70.6%      0.0%       0.0
1873 Derma E Pycnogenol Facial Cleanser 4 Oz         00-30985-00695           $403            $403       na     0.0%          0.0          25           25            na     0.0%       0.0           $959             $959           na       0.0%        0.0           63            63           na     0.0%       0.0
1874 Super Salve Mimsa Blssm Drm Crm 1.75 Oz         08-99354-00023           $402            $240 148.9%       0.0%          0.0          70           42      146.9%       0.0%       0.0         $1,867           $1,063     132.2%         0.0%        0.0          323           181     128.0%       0.0%       0.0
1875 Cowgirls Cream 2 Oz                             07-66910-00100           $401          ($208) (34.1%)      0.0%        (0.0)          17         (10)      (35.8%)      0.0%     (0.0)         $2,338         ($1,091)     (31.8%)        0.0%      (0.0)          105          (44)     (29.5%)      0.0%     (0.0)
1877 Herban Cowboy After Shave Balm Ogc 3.5 Oz       08-05002-00071           $399          ($163) (28.9%)      0.0%        (0.0)          56         (20)      (26.7%)      0.0%     (0.0)         $3,790         ($1,729)     (31.3%)        0.0%      (0.0)          600         (253)     (29.7%)      0.0%     (0.0)
1876 Reviva Glycolc Acid Eye&thrt Gel 1.25 Oz        00-87992-11242           $399          ($328) (45.1%)      0.0%        (0.0)          37         (23)      (38.7%)      0.0%     (0.0)         $2,444              ($6)     (0.3%)        0.0%      (0.0)          215              5       2.2%      0.0%     (0.0)
1878 Lucky Tiger Shave Lotion 8 Oz                   03-66106-17011           $394            $123   45.4%      0.0%          0.0          27             8       41.9%      0.0%       0.0           $911       ($10,033)      (91.7%)        0.0%      (0.0)           62         (795)     (92.8%)      0.0%     (0.0)
1880 Devita Serum Neck & Decollete 1 Oz              06-82941-02237           $393        ($1,349) (77.4%)      0.0%        (0.0)          12         (44)      (77.8%)      0.0%     (0.0)         $1,732         ($4,717)     (73.1%)        0.0%      (0.0)           54         (149)     (73.2%)      0.0%     (0.0)
1879 Zar Mens Aftershave Tonic 4.5 Oz                06-63204-23250           $393          ($166) (29.8%)      0.0%        (0.0)          35         (15)      (30.3%)      0.0%     (0.0)         $1,872         ($1,828)     (49.4%)        0.0%      (0.0)          167         (228)     (57.6%)      0.0%     (0.0)
1881 Zar Mens Cologne 1.3 Oz                         06-63204-23200           $390             $94   31.8%      0.0%          0.0          22             4       19.0%      0.0%       0.0         $1,884         ($2,068)     (52.3%)        0.0%      (0.0)          114         (163)     (58.9%)      0.0%     (0.0)
1882 Pharmacopia Ginger Hand Cream 4 Oz              08-35780-00420           $388            $300 341.0%       0.0%          0.0          33           23      257.3%       0.0%       0.0         $2,084           $1,673     406.6%         0.0%        0.0          174           131     305.8%       0.0%       0.0
1883 Bees Work Lipbalm Van Mint                      06-38712-32101           $387            $308 392.3%       0.0%          0.0          88           77      682.1%       0.0%       0.0         $1,173           ($346)     (22.8%)        0.0%      (0.0)          205          (78)     (27.7%)      0.0%     (0.0)
1884 Vtae Cal Nat Wilderness Body Lotion 16 Oz       07-84314-31081           $383          ($238) (38.3%)      0.0%        (0.0)          38         (16)      (29.8%)      0.0%     (0.0)         $2,025         ($1,880)     (48.1%)        0.0%      (0.0)          208         (169)     (44.9%)      0.0%     (0.0)
1885 Mtn Ocean Moist Cream 4 Oz                      00-75772-27757           $381        ($1,562) (80.4%)      0.0%        (0.0)          57        (225)      (79.8%)      0.0%     (0.0)         $6,357         ($2,991)     (32.0%)        0.0%      (0.0)          924         (510)     (35.6%)      0.0%     (0.0)
1886 Nat Gate Org Lotion Citrus Ginger Og 8 Oz       00-78347-75095           $379            $379       na     0.0%          0.0          60           60            na     0.0%       0.0           $379             $379           na       0.0%        0.0           60            60           na     0.0%       0.0
1887 Bsc Lotion Mango 12 Oz                          08-71811-00218           $378          ($352) (48.2%)      0.0%        (0.0)          32         (41)      (55.9%)      0.0%     (0.0)         $1,404         ($5,653)     (80.1%)        0.0%      (0.0)          135         (618)     (82.0%)      0.0%     (0.0)
1888 Jason Sunbrllas Snblck Mnrl Based Spf 30 6 Oz   00-78522-08317           $377        ($3,292) (89.7%)       0.0%       (0.0)          33        (165)      (83.4%)      0.0%     (0.0)         $6,526         ($6,553)     (50.1%)        0.0%      (0.0)          437         (273)     (38.4%)      0.0%     (0.0)
1889 Beeswork Fab Face Crm 2 Oz                      06-38712-43163           $374          ($268) (41.8%)      0.0%        (0.0)          15         (11)      (41.8%)      0.0%     (0.0)         $2,209         ($1,209)     (35.4%)        0.0%      (0.0)           90          (68)     (42.9%)      0.0%     (0.0)
1890 Borlind Ll Decolette Crm Ogc 1.7 Oz             07-28315-00340           $371            $143   62.7%      0.0%          0.0           7             3       55.5%      0.0%       0.0         $4,359           $2,189     100.8%         0.0%        0.0           90            42       89.0%      0.0%       0.0
1891 Frontier Cocoa Butter 4 Oz                      00-89836-04900           $370          ($127) (25.6%)      0.0%        (0.0)          52         (18)      (25.4%)      0.0%     (0.0)         $2,288           ($531)     (18.8%)        0.0%      (0.0)          324          (75)     (18.8%)      0.0%     (0.0)
1892 Miracell Botanicals 2 Oz                        00-66043-25228           $368          ($590) (61.6%)      0.0%        (0.0)          13         (19)      (60.3%)      0.0%     (0.0)         $4,255           $2,086       96.2%        0.0%        0.0          143            70       97.3%      0.0%       0.0
1893 Reviva Day/night Cream Glyc Trl 1.25 Oz         00-87992-11250           $368          ($146) (28.4%)      0.0%        (0.0)         109         (43)      (28.4%)      0.0%     (0.0)         $1,645           ($266)     (13.9%)        0.0%      (0.0)          485          (78)     (13.9%)      0.0%     (0.0)
1894 Derma Life Lotion Skin Care 4 Oz                07-90885-04101           $367          ($178) (32.7%)      0.0%        (0.0)          63         (30)      (31.9%)      0.0%     (0.0)         $2,059           ($352)     (14.6%)        0.0%      (0.0)          352          (75)     (17.6%)      0.0%     (0.0)
1895 Logona Mens Aftershave Balm                     40-17645-00351           $367          ($190) (34.2%)      0.0%        (0.0)          34           (7)     (17.4%)      0.0%     (0.0)         $2,875           ($467)     (14.0%)        0.0%      (0.0)          202          (59)     (22.8%)      0.0%     (0.0)
1896 Kal Hyaluronic Acid Gel .05 Oz                  00-21245-10538           $363          ($899) (71.2%)      0.0%        (0.0)          17         (34)      (67.0%)      0.0%     (0.0)         $3,051         ($2,160)     (41.5%)        0.0%      (0.0)          130         (104)     (44.4%)      0.0%     (0.0)
1897 Lifetime Nite Restore Crm                       00-53232-29006           $361           ($37)  (9.3%)      0.0%        (0.0)          19           (2)      (9.5%)      0.0%     (0.0)         $1,656         ($1,196)     (41.9%)        0.0%      (0.0)           87          (73)     (45.5%)      0.0%     (0.0)
1898 Borlind Ll Moistrzng Mask Ogc 1.7 Oz            07-28315-00310           $360          ($170) (32.1%)      0.0%        (0.0)           7           (4)     (39.8%)      0.0%     (0.0)         $2,409         ($2,256)     (48.4%)        0.0%      (0.0)           50          (39)     (44.1%)      0.0%     (0.0)
1899 Nat Gate Org Lip Blm Carrot Smthie Ogc.24 Oz    00-78347-75020           $360        ($1,058) (74.6%)      0.0%        (0.0)         132        (329)      (71.4%)      0.0%     (0.0)         $4,783         ($5,664)     (54.2%)        0.0%      (0.0)        1,676       (1,625)     (49.2%)      0.0%     (0.0)
1901 Common Sense Chmle Prmrse Lotion 8.5 Oz         08-30568-00834           $357        ($1,131) (76.0%)      0.0%        (0.0)          28         (97)      (77.9%)      0.0%     (0.0)         $3,316         ($6,130)     (64.9%)        0.0%      (0.0)          327         (599)     (64.7%)      0.0%     (0.0)
1900 Dr Hauschka Fcl Steam Bth Trl Size Ogc .34 Oz   40-20829-48379           $357           ($43) (10.7%)      0.0%        (0.0)         111           (3)      (2.8%)      0.0%     (0.0)         $1,380           ($104)      (7.0%)        0.0%      (0.0)          421          (83)     (16.5%)      0.0%     (0.0)
1902 Neocell Collagen Plus C 12 Oz                   00-16185-12899           $354             ($2) (0.5%)      0.0%        (0.0)          13             1        5.0%      0.0%     (0.0)         $2,218             $957       75.9%        0.0%        0.0           79            35       79.6%      0.0%       0.0
1903 Pre De Provence Hand Creme                      06-12082-75020           $352            $115   48.6%      0.0%          0.0          32             6       21.1%      0.0%       0.0         $1,285           ($440)     (25.5%)        0.0%      (0.0)          122          (40)     (24.9%)      0.0%     (0.0)
1904 Baudelaire E Alpine Milk Lotion                 07-92703-10168           $351            $351       na     0.0%          0.0          70           70            na     0.0%       0.0           $955             $955           na       0.0%        0.0          189           189           na     0.0%       0.0
1905 Shikai Lotion-sandalwood Amber 2 Oz             00-81738-34317           $351            $101   40.2%      0.0%          0.0         189           52        37.8%      0.0%       0.0           $970           ($671)     (40.9%)        0.0%      (0.0)          527         (372)     (41.4%)      0.0%     (0.0)
1906 Sensuous Bty Honey Cleanser 4 Oz                08-31409-00054           $350          ($330) (48.5%)      0.0%        (0.0)          25         (30)      (54.4%)      0.0%     (0.0)         $1,564         ($1,602)     (50.6%)        0.0%      (0.0)          117         (131)     (53.0%)      0.0%     (0.0)
1907 Global Moisturzng Lotion 16 Oz                  07-83826-00007           $348           ($45) (11.5%)      0.0%        (0.0)          73         (10)      (11.5%)      0.0%     (0.0)         $2,400           ($108)      (4.3%)        0.0%      (0.0)          507          (23)      (4.3%)      0.0%     (0.0)
1908 Shikai Lotion Trial Sz 2 Oz                     00-81738-34312           $348            $104   42.8%      0.0%          0.0         183           55        42.8%      0.0%       0.0         $1,585            ($54)      (3.3%)        0.0%      (0.0)          827          (51)      (5.8%)      0.0%     (0.0)
1909 Sensuous Bty Choc Love Tincture 2 Oz            08-31409-00006           $347            $216 163.5%       0.0%          0.0          29           19      189.3%       0.0%       0.0         $1,291             $598       86.3%        0.0%        0.0          102            42       70.5%      0.0%       0.0
1911 Ecco Bella Tntd Vit E Lip Smthrs Sgr Plm 0.13   00-36923-28216           $346            $168   94.4%      0.0%          0.0          43           29      201.2%       0.0%       0.0         $1,503             $110        7.9%        0.0%      (0.0)          153            31       25.3%      0.0%       0.0
1910 Eo Lip Balm Grapefruit Honey Ogc 0.14 Oz        06-36874-11010           $346          ($361) (51.0%)      0.0%        (0.0)         127        (131)      (50.8%)      0.0%     (0.0)         $4,277         ($1,523)     (26.3%)        0.0%      (0.0)        1,592         (529)     (25.0%)      0.0%     (0.0)
1912 Clearly Natural Soap Facial Antiacne 3.5 Oz     00-75573-12131           $345            $249 262.3%       0.0%          0.0         142          106      300.4%       0.0%       0.0         $1,243           $1,003     418.0%         0.0%        0.0          507           392     338.1%       0.0%       0.0
1913 Lotion Hnd Bdy Skin Th 8 Oz                     00-18014-74816           $344          ($410) (54.4%)      0.0%        (0.0)          37         (43)      (53.5%)      0.0%     (0.0)         $2,828         ($1,417)     (33.4%)        0.0%      (0.0)          297         (153)     (34.0%)      0.0%     (0.0)
1914 Hugo Body Bttr Mango Swt Orange 4 Oz            08-79779-00036           $343            $343       na     0.0%          0.0          30           30            na     0.0%       0.0         $1,205           $1,205           na       0.0%        0.0          107           107           na     0.0%       0.0
1915 Derma E Lotion Aloe E 10.1 Oz                   00-30985-01670           $341            $241 239.0%       0.0%          0.0          45           32      239.0%       0.0%       0.0         $1,348              $16        1.2%        0.0%      (0.0)          170          (10)      (5.6%)      0.0%     (0.0)
1916 Vtae 5 Flower Lotion 8 Oz                       07-84314-45001           $335             $91   37.5%      0.0%          0.0          25             5       26.2%      0.0%       0.0         $1,583           ($296)     (15.8%)        0.0%      (0.0)          133          (10)      (6.7%)      0.0%     (0.0)
1917 Country Cmf Lip Crm Orng 15 Oz                  00-29992-00105           $333             $44   15.2%      0.0%          0.0         119           10         8.8%      0.0%       0.0         $1,418           ($791)     (35.8%)        0.0%      (0.0)          526         (355)     (40.3%)      0.0%     (0.0)
1918 Reviva Body Firming Lotion 8 Oz                 00-87992-11152           $333           ($37) (10.0%)      0.0%        (0.0)          56           (7)     (10.6%)      0.0%     (0.0)         $1,234           ($113)      (8.4%)        0.0%      (0.0)          202          (20)      (9.0%)      0.0%     (0.0)
1919 Alaffia Baobab Shea Renew Ltn Ft 8 Oz           01-87132-00059           $331            $331       na     0.0%          0.0          28           28            na     0.0%       0.0         $1,938           $1,938           na       0.0%        0.0          172           172           na     0.0%       0.0
1920 Aunt Bees Cherry Balm Lip Jelly                 07-80189-00005           $330           ($61) (15.6%)      0.0%        (0.0)         120         (24)      (16.8%)      0.0%     (0.0)         $2,260           ($819)     (26.6%)        0.0%      (0.0)          817         (292)     (26.4%)      0.0%     (0.0)
1921 Nat Gate Org Lotion Ornge Zest Mint Og 8 Oz     00-78347-75098           $330            $330       na     0.0%          0.0          55           55            na     0.0%       0.0           $330             $330           na       0.0%        0.0           55            55           na     0.0%       0.0
1922 Vtae Peprmnt Bdy Lotion 6 Oz                    07-84314-60601           $330          ($613) (65.0%)      0.0%        (0.0)          23         (50)      (69.0%)      0.0%     (0.0)         $2,794         ($6,746)     (70.7%)        0.0%      (0.0)          194         (681)     (77.8%)      0.0%     (0.0)
1923 Dr Hauschka Hand Cream Trial Ogc                40-20829-50779           $329           ($28)  (7.8%)      0.0%        (0.0)          84         (13)      (13.4%)      0.0%     (0.0)         $1,816           ($461)     (20.2%)        0.0%      (0.0)          493         (137)     (21.7%)      0.0%     (0.0)
1924 Reviva Cleanser Bright N Light 4 Oz             00-87992-11391           $328          ($143) (30.3%)      0.0%        (0.0)          45         (18)      (29.0%)      0.0%     (0.0)         $1,993             $709       55.2%        0.0%        0.0          261            92       54.1%      0.0%       0.0
1928 Camocare Ult Body Therapy 8 Oz                  00-20065-12367           $326            $326       na     0.0%          0.0          28           28            na     0.0%       0.0         $1,017           ($817)     (44.5%)        0.0%      (0.0)           84          (29)     (25.7%)      0.0%     (0.0)
1926 Ecco Bella Vanilla Lip Balm 1 Oz                00-36923-00400           $326          ($642) (66.3%)      0.0%        (0.0)         113        (157)      (58.1%)      0.0%     (0.0)         $3,221         ($4,472)     (58.1%)        0.0%      (0.0)          928       (1,316)     (58.6%)      0.0%     (0.0)
1925 Nubian Heritage Raw Shea Facial Wash            07-64302-13010           $326            $326       na     0.0%          0.0          36           36            na     0.0%       0.0           $367             $367           na       0.0%        0.0           41            41           na     0.0%       0.0
1927 Sensuous Lavender Ylang Sacred Annoint 0.3 Oz   08-31409-00053           $326             $96   41.7%      0.0%          0.0          24             5       27.7%      0.0%       0.0         $1,200            ($56)      (4.4%)        0.0%      (0.0)           96            (5)     (5.2%)      0.0%     (0.0)
1929 Amino Genesis Facial Repair Frmla 1.7 Oz        08-58322-00003           $325            $175 116.9%       0.0%          0.0          11             8     205.5%       0.0%       0.0           $325             $175     116.9%         0.0%        0.0           11              8    205.5%       0.0%       0.0
1930 Little Moon Lotion Gimme A Break                06-73673-88609           $325            $325       na     0.0%          0.0          33           33            na     0.0%       0.0         $1,732           $1,732           na       0.0%        0.0          190           190           na     0.0%       0.0
1931 L Erbolario Prfmd Bdy Crm Llly Of Vll 5.3 Oz    80-22328-50240           $324            $324       na     0.0%          0.0          13           13            na     0.0%       0.0           $608           ($785)     (56.4%)        0.0%      (0.0)           25          (37)     (59.7%)      0.0%     (0.0)
1932 Bsc Grapefrt Lotion 12 Oz                       08-71811-00191           $323            $184 133.2%       0.0%          0.0          25           10        64.3%      0.0%       0.0           $985         ($2,741)     (73.6%)        0.0%      (0.0)           92         (317)     (77.5%)      0.0%     (0.0)
1933 Earth Friendly Hand Lotion Meyer Lemon 17.5 O   07-49174-09848           $322            $322       na     0.0%          0.0          27           27            na     0.0%       0.0           $612             $612           na       0.0%        0.0           61            61           na     0.0%       0.0
1934 Dr Hauschka Moist Mask Trial Size Ogc           40-20829-48369           $319          ($243) (43.2%)      0.0%        (0.0)          63         (19)      (23.4%)      0.0%     (0.0)         $1,879           ($405)     (17.7%)        0.0%      (0.0)          319          (75)     (19.0%)      0.0%     (0.0)
1935 Gabriel Botanical Exfoliator 3.5 Oz             07-07060-95420           $318            $156   96.4%      0.0%          0.0          14             7       99.4%      0.0%       0.0           $755                $3       0.5%        0.0%      (0.0)           35            (2)     (5.2%)      0.0%     (0.0)
1936 Pure&basic H&b Lotn Passionate 12 Oz            00-74092-08808           $318          ($252) (44.2%)      0.0%        (0.0)          40         (50)      (55.7%)      0.0%     (0.0)         $1,291         ($8,117)     (86.3%)        0.0%      (0.0)          170       (1,588)     (90.3%)      0.0%     (0.0)
1937 John Masters Vit C Anti Ag Face Serm Ogc 1 Oz   06-69558-60009           $317            $317       na     0.0%          0.0          11           11            na     0.0%       0.0           $709             $709           na       0.0%        0.0           24            24           na     0.0%       0.0
1939 Hugo Scrub Sea Fennel Passion 16 Oz             08-79779-00031           $316          ($339) (51.8%)      0.0%        (0.0)          21         (23)      (51.8%)      0.0%     (0.0)         $1,711           $1,056     161.0%         0.0%        0.0          118            74     170.0%       0.0%       0.0
1938 Lavilin Micro Foot Deod .44 Oz                  00-24345-00006           $316            $115   57.5%      0.0%          0.0          28           10        52.9%      0.0%       0.0         $2,081             $494       31.1%        0.0%        0.0          189            49       35.3%      0.0%       0.0
1940 Le Crystal Fr Trans Foot Spray 8 Oz             00-86449-35558           $315            $156   98.1%      0.0%          0.0          63           32      107.1%       0.0%       0.0         $1,001             $407       68.6%        0.0%        0.0          203            85       72.3%      0.0%       0.0
1943 Country Cmf Lip Crm Cherry .15 Oz               00-29992-00103           $314            $135   75.8%      0.0%          0.0         123           52        72.8%      0.0%       0.0         $1,539            ($47)      (3.0%)        0.0%      (0.0)          604          (36)      (5.6%)      0.0%     (0.0)
1942 Pharmacopia Body Lotion Ginger 10 Oz            08-35780-00820           $314          ($577) (64.8%)      0.0%        (0.0)          20         (37)      (65.0%)      0.0%     (0.0)         $5,091           $4,200     471.7%         0.0%        0.0          337           280     487.6%       0.0%       0.0
1941 Sensuous Bty Facial Mst-neroli 2 Oz             08-31409-00066           $314          ($156) (33.2%)      0.0%        (0.0)          16         (11)      (40.4%)      0.0%     (0.0)         $1,192         ($1,408)     (54.2%)        0.0%      (0.0)           65          (80)     (55.2%)      0.0%     (0.0)
1944 Footherapy Foot Ltn Tea Tree&aloe 7 Oz          00-79896-22066           $313             ($6) (2.0%)      0.0%        (0.0)          60           (4)      (6.4%)      0.0%     (0.0)         $1,708             $899     111.2%         0.0%        0.0          332           174     109.9%       0.0%       0.0




                    Source: Spins X - Whole Foods                                                                                                                                                                                                                               HCG Category Development Department
                                                                                                      Current 12 Weeks Ending 09-08-07                                                                                                               Current 52 Weeks

                                                                                                                          Cat $                  Unit Chg     Unit %              Cat Unit                    Dollar Chg                             Cat $                    Unit Chg     Unit %              Cat Unit
                                                                                      Dollar Chg             Cur Cat $   Share Pt    Current     (Vs Year   Change (Vs Cur Cat Share Pt                        (Vs Year                   Cur Cat $ Share Pt                  (Vs Year Change (Vs     Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg     Share        Chg        Units        Ago)      Year Ago) Unit Share  Chg      Current Dollars       Ago)        $ % Chg      Share      Chg     Current Units     Ago)      Year Ago) Unit Share  Chg
1946 Deep Steep Honey Spearmnt Bdy Butter 1 Oz       06-74749-02152           $312           ($12)   (3.8%)      0.0%        (0.0)         111           14       14.6%      0.0%       0.0         $1,668             $988    145.4%         0.0%        0.0          545           321     142.9%       0.0%       0.0
1945 Z Mei Exfoliating Scrub 2 Oz                    01-89093-00060           $312             $63   25.2%       0.0%          0.0          13            1        5.0%      0.0%     (0.0)           $592           ($342)    (36.6%)        0.0%      (0.0)           25          (25)     (49.5%)      0.0%     (0.0)
1947 Country Cmf Lip Crm Lmn Chamo .15 Oz            00-29992-00104           $311             $12     4.1%      0.0%        (0.0)         127           12       10.9%      0.0%       0.0         $1,077           ($631)    (36.9%)        0.0%      (0.0)          428         (246)     (36.5%)      0.0%     (0.0)
1948 Hugo Body Bttr Vanilla Swt Orng 4 Oz            08-79779-00037           $311            $311        na     0.0%          0.0          26           26           na     0.0%       0.0         $1,675           $1,675          na       0.0%        0.0          140           140           na     0.0%       0.0
1949 Bsc Brwn Sgr Lotion 12 Oz                       08-71811-00161           $309            $234 312.8%        0.0%          0.0          25           18     234.3%       0.0%       0.0           $758         ($4,640)    (86.0%)        0.0%      (0.0)           84         (501)     (85.6%)      0.0%     (0.0)
1950 Perfect Or Crm Lav/shea Bttr 1 Oz               08-98218-00001           $308            $308        na     0.0%          0.0          23           23           na     0.0%       0.0         $1,747           $1,747          na       0.0%        0.0          145           145           na     0.0%       0.0
1951 Aunt Bees Unflav Lip Jelly                      07-80189-00007           $307             $25     9.1%      0.0%        (0.0)         113           11       10.5%      0.0%       0.0         $1,601           ($371)    (18.8%)        0.0%      (0.0)          577         (125)     (17.8%)      0.0%     (0.0)
1952 Borlind Aha Complex Ogc 1.7 Oz                  07-28315-00622           $306          ($941) (75.5%)       0.0%        (0.0)           8         (24)     (75.2%)      0.0%     (0.0)         $3,032       ($10,262)     (77.2%)        0.0%      (0.0)           81         (275)     (77.3%)      0.0%     (0.0)
1953 Ecolips Natural Lip Balm Ogc .15 Oz             08-59623-00006           $305          ($319) (51.1%)       0.0%        (0.0)         121        (175)     (59.0%)      0.0%     (0.0)         $1,991         ($4,649)    (70.0%)        0.0%      (0.0)          885       (3,108)     (77.8%)      0.0%     (0.0)
1955 Nat Treasures Hemphoria Body Butter 7 Oz        07-42961-02032           $305          ($354) (53.7%)       0.0%        (0.0)          19         (22)     (53.7%)      0.0%     (0.0)         $1,439         ($1,840)    (56.1%)        0.0%      (0.0)           90         (131)     (59.3%)      0.0%     (0.0)
1954 Sensuous Bty Facial Crm Rose Hemp 1.7 Oz        08-31409-00065           $305          ($181) (37.2%)       0.0%        (0.0)          15         (11)     (41.7%)      0.0%     (0.0)         $2,952             $269      10.0%        0.0%      (0.0)          157            20       14.5%      0.0%       0.0
1956 Nat Gate Org Lip Blm Orng/choc Ogc .24 Oz       00-78347-75018           $304          ($764) (71.5%)       0.0%        (0.0)         110        (223)     (67.0%)      0.0%     (0.0)         $4,372         ($5,931)    (57.6%)        0.0%      (0.0)        1,511       (1,815)     (54.6%)      0.0%     (0.0)
1958 Perfect Or Crm Orng Shea Bttr 1 Oz              08-98218-00004           $301            $301        na     0.0%          0.0          24           24           na     0.0%       0.0         $1,933           $1,933          na       0.0%        0.0          164           164           na     0.0%       0.0
1957 Speick Aftrshv Ltn 3.4 Oz                       40-09800-00185           $301             $62   26.0%       0.0%          0.0          23            5       27.9%      0.0%       0.0           $533             $118      28.5%        0.0%        0.0           40              9      29.0%      0.0%       0.0
1961 Born Again Dhea Crm W/vit A & C 2 Oz            03-66106-14801           $300          ($139) (31.7%)       0.0%        (0.0)          20         (10)     (32.6%)      0.0%     (0.0)         $1,747         ($1,025)    (37.0%)        0.0%      (0.0)          120          (70)     (36.9%)      0.0%     (0.0)
1959 Merry Hempstrs Lotn Vgn Lav/orng Ogc 8 Oz       07-06200-99006           $300            $300        na     0.0%          0.0          39           39           na     0.0%       0.0           $300             $300          na       0.0%        0.0           39            39           na     0.0%       0.0
1960 Zumbar Rub Lavender Mint 2.5 Oz                 06-63204-21608           $300              $0     0.1%      0.0%        (0.0)          40          (2)      (3.9%)      0.0%     (0.0)         $2,073           ($138)     (6.2%)        0.0%      (0.0)          279          (22)      (7.4%)      0.0%     (0.0)
1962 Rachel Perry Choc Bliss Lip Balm 0.21 Oz        00-21633-30370           $299             $45   17.5%       0.0%          0.0          79         (10)     (11.6%)      0.0%     (0.0)         $2,166            ($59)     (2.7%)        0.0%      (0.0)          595         (287)     (32.5%)      0.0%     (0.0)
1963 All Terrain Weathershield Skin Protectnt 3 Oz   06-08503-02012           $297            $297        na     0.0%          0.0          23           23           na     0.0%       0.0           $454             $454          na       0.0%        0.0           38            38           na     0.0%       0.0
1964 Derma E Microderm Recovery Serum 2 Oz           00-30985-00692           $296            $296        na     0.0%          0.0          12           12           na     0.0%       0.0           $817             $817          na       0.0%        0.0           36            36           na     0.0%       0.0
1965 Masada Foot Therapy Scrub 2.5 Oz                07-22498-03702           $291             $61   26.3%       0.0%          0.0          57            3        6.0%      0.0%       0.0           $913             $159      21.0%        0.0%        0.0          195            21       12.1%      0.0%       0.0
1966 Herb Ved Hrbl Mineral Clay 3.5 Oz               00-79565-00017           $288          ($642) (69.0%)       0.0%        (0.0)          70        (113)     (61.8%)      0.0%     (0.0)         $2,855         ($1,007)    (26.1%)        0.0%      (0.0)          575         (156)     (21.4%)      0.0%     (0.0)
1967 Hugo Lotion Red Tea Ylang Ylang 12 Oz           08-79779-00028           $288            $138   92.1%       0.0%          0.0          25           12       96.2%      0.0%       0.0         $2,373           $2,223   #######         0.0%        0.0          204           192    1535.3%       0.0%       0.0
1968 Hfs X-zit Lip Formla 4 Oz                       00-10043-05475           $287            $181 169.3%        0.0%          0.0          46           30     199.3%       0.0%       0.0           $596           ($323)    (35.1%)        0.0%      (0.0)           92          (10)      (9.5%)      0.0%     (0.0)
1969 Jason Lips Bee Healthier 0.16 Oz                00-78522-48005           $287          ($132) (31.6%)        0.0%       (0.0)         104         (94)     (47.4%)      0.0%     (0.0)         $1,916         ($3,627)    (65.4%)        0.0%      (0.0)          714       (1,577)     (68.8%)      0.0%     (0.0)
1970 Ecolips Berry Lip Balm Ogc .15 Oz               08-59623-00004           $286          ($270) (48.5%)       0.0%        (0.0)         117        (144)     (55.1%)      0.0%     (0.0)         $2,038         ($4,057)    (66.6%)        0.0%      (0.0)          875       (2,605)     (74.9%)      0.0%     (0.0)
1971 Camocare Gold Revitlzng Mask 2 Oz               00-20065-40026           $284           ($19)   (6.3%)      0.0%        (0.0)          25            2        6.8%      0.0%       0.0         $1,097           ($664)    (37.7%)        0.0%      (0.0)           93          (51)     (35.3%)      0.0%     (0.0)
1972 Episilk Prm Fcl Crm 2 Oz                        08-58259-00010           $283            $283        na     0.0%          0.0           8            8           na     0.0%       0.0           $283             $283          na       0.0%        0.0             8             8          na     0.0%       0.0
1973 Gabriel Botan Toning Mist 6 Oz                  07-07060-95410           $283            $131   86.6%       0.0%          0.0          21           10       86.8%      0.0%       0.0         $1,018             $227      28.7%        0.0%        0.0           70              8      12.8%      0.0%       0.0
1974 Pharmacopia Lavender Lotion Trial 2 Oz          08-35780-00842           $283          ($184) (39.5%)       0.0%        (0.0)          65         (47)     (41.9%)      0.0%     (0.0)         $1,512           $1,045    224.0%         0.0%        0.0          338           226     200.2%       0.0%       0.0
1975 Parissa Wax Warm Face Bikini Studio 2 Oz        00-66427-30000           $282           ($50) (15.1%)       0.0%        (0.0)          37          (5)     (11.0%)      0.0%     (0.0)         $1,055             $101      10.6%        0.0%        0.0          132            14       12.0%      0.0%       0.0
1977 Deep Steep Rose Mint Body Lotion Mini 1 Oz      06-74749-04114           $281            $165 142.4%        0.0%          0.0         106           65     158.1%       0.0%       0.0           $887             $753    564.4%         0.0%        0.0          327           278     571.7%       0.0%       0.0
1976 Sensuous Bty Lotion Swt Woods 4 Oz              08-31409-00073           $281          ($765) (73.1%)       0.0%        (0.0)          19         (53)     (73.9%)      0.0%     (0.0)         $2,268         ($2,528)    (52.7%)        0.0%      (0.0)          157         (179)     (53.3%)      0.0%     (0.0)
1978 Aunt Bees Spearmint Lip Jelly 0.15 Oz           07-80189-00002           $279             $39   16.2%       0.0%          0.0         100           15       17.0%      0.0%       0.0         $1,264           ($305)    (19.4%)        0.0%      (0.0)          454         (119)     (20.7%)      0.0%     (0.0)
1979 Beaumont Products Insect Repellent              00-87052-71160           $278          ($337) (54.8%)       0.0%        (0.0)          59         (76)     (56.0%)      0.0%     (0.0)         $1,239           ($918)    (42.6%)        0.0%      (0.0)          272         (226)     (45.4%)      0.0%     (0.0)
1980 Reviva Rejuvenating Serum 1 Oz                  00-87992-11366           $278          ($344) (55.3%)       0.0%        (0.0)          11         (13)     (55.3%)      0.0%     (0.0)         $2,392           ($403)    (14.4%)        0.0%      (0.0)           91          (15)     (14.4%)      0.0%     (0.0)
1982 Lily Org Trtmnt Oil Rejvntng Trvl Ogc 0.25 Oz   07-06785-00309           $277             $59   27.2%       0.0%          0.0          95           29       44.7%      0.0%       0.0         $1,205             $635    111.5%         0.0%        0.0          376           203     117.9%       0.0%       0.0
1981 Nonie Mens Shave Cream 4 Oz                     06-50776-40447           $277             $26   10.3%       0.0%        (0.0)          32            2        7.0%      0.0%       0.0         $1,039              $93       9.8%        0.0%      (0.0)          128            11        9.7%      0.0%       0.0
1983 Natures Acres Lip Balm Calendula                06-03225-40054           $274             $53   24.0%       0.0%          0.0         137           63       83.5%      0.0%       0.0         $1,427           ($839)    (37.0%)        0.0%      (0.0)          538         (328)     (37.9%)      0.0%     (0.0)
1984 Simmons Cocoa Butter Creme 3.3 Oz               06-02579-04021           $273            $164 150.1%        0.0%          0.0          31           19     150.1%       0.0%       0.0           $857             $522    155.7%         0.0%        0.0           98            60     155.7%       0.0%       0.0
1986 Abra Azulene Eye Elixr 1.2 Oz                   00-21204-61101           $272          ($162) (37.3%)       0.0%        (0.0)          14          (6)     (30.3%)      0.0%     (0.0)         $1,475         ($3,708)    (71.5%)        0.0%      (0.0)           76         (145)     (65.6%)      0.0%     (0.0)
1985 Lucky Tiger Aftr Shave Toner 8 Oz               03-66106-17021           $272           ($62) (18.6%)       0.0%        (0.0)          18          (8)     (31.8%)      0.0%     (0.0)         $1,977         ($8,644)    (81.4%)        0.0%      (0.0)          144         (650)     (81.8%)      0.0%     (0.0)
1987 Weleda Wild Rose Body Lotion Travel .34 Oz      40-01638-09043           $271          ($197) (42.1%)       0.0%        (0.0)         137         (98)     (41.6%)      0.0%     (0.0)         $1,513           ($560)    (27.0%)        0.0%      (0.0)          764         (307)     (28.7%)      0.0%     (0.0)
1990 Borlind Sun Milk Spf 20 Ogc 6.76 Oz             07-28315-00664           $270             $36   15.5%       0.0%          0.0          15            4       39.9%      0.0%       0.0           $678           ($239)    (26.1%)        0.0%      (0.0)           32          (12)     (28.0%)      0.0%     (0.0)
1988 Reviva Hydrogen Per Oxygen Crm 1 Oz             00-87992-11301           $270             $35   14.8%       0.0%          0.0          21            2       11.2%      0.0%       0.0         $1,397             $149      12.0%        0.0%        0.0          106              9       9.3%      0.0%       0.0
1989 Vtae Vanilla Lotion 8 Oz                        07-84314-02410           $270           ($13)   (4.7%)      0.0%        (0.0)          22            4       21.1%      0.0%       0.0         $1,811           ($356)    (16.4%)        0.0%      (0.0)          139            (7)     (4.9%)      0.0%     (0.0)
1991 Hugo Scrub Grpfrt Himilyn Salt 22 Oz            08-79779-00034           $268             $68   34.0%       0.0%          0.0          18            6       45.9%      0.0%       0.0         $1,724           $1,524    763.1%         0.0%        0.0          114           102     813.7%       0.0%       0.0
1992 Common Sense Balm Of Gilead 1.75 Oz             08-30568-00906           $267          ($165) (38.2%)       0.0%        (0.0)          29         (15)     (33.8%)      0.0%     (0.0)         $2,534         ($2,681)    (51.4%)        0.0%      (0.0)          272         (313)     (53.6%)      0.0%     (0.0)
1993 Mychelle Barefoot Treatment 4.4 Oz              08-17291-00058           $265        ($2,250) (89.5%)       0.0%        (0.0)          28        (118)     (81.0%)      0.0%     (0.0)         $2,826         ($2,926)    (50.9%)        0.0%      (0.0)          221          (99)     (31.0%)      0.0%     (0.0)
1995 Lucky Tiger Facial Clnser 8 Oz                  03-66106-17031           $264          ($797) (75.1%)       0.0%        (0.0)          17         (78)     (82.2%)      0.0%     (0.0)         $1,915         ($7,941)    (80.6%)        0.0%      (0.0)          164         (567)     (77.6%)      0.0%     (0.0)
1994 Neemaura Herbal Spray 4 Oz                      07-86648-08004           $264            $213 409.8%        0.0%          0.0          18           14     384.5%       0.0%       0.0           $454           ($196)    (30.1%)        0.0%      (0.0)           31          (20)     (38.7%)      0.0%     (0.0)
1998 Bwc Lotion Vitamin C 8.5 Oz                     00-00056-45389           $260          ($522) (66.8%)       0.0%        (0.0)          27         (60)     (69.0%)      0.0%     (0.0)         $1,923         ($1,300)    (40.3%)        0.0%      (0.0)          209         (153)     (42.3%)      0.0%     (0.0)
1996 Pure&basic H&b Lotn Carribean 12 Oz             00-74092-08807           $260           ($79) (23.3%)       0.0%        (0.0)          32         (17)     (34.7%)      0.0%     (0.0)         $1,199         ($7,641)    (86.4%)        0.0%      (0.0)          156       (1,551)     (90.8%)      0.0%     (0.0)
1997 Pure&basic Lotion Lvndr Rsmry 12 Oz             00-74092-08814           $260          ($201) (43.6%)       0.0%        (0.0)          32         (33)     (50.1%)      0.0%     (0.0)         $1,277         ($9,847)    (88.5%)        0.0%      (0.0)          176       (1,947)     (91.7%)      0.0%     (0.0)
1999 Abracadabra Aromasaurus Rex Ltn 12 Oz           00-21204-83100           $259             $81   45.3%       0.0%          0.0          25            8       45.4%      0.0%       0.0           $591         ($1,765)    (74.9%)        0.0%      (0.0)           61         (163)     (72.7%)      0.0%     (0.0)
2000 Heritage Lotion Lvndr & Roses 6 Oz              00-76970-44216           $259          ($129) (33.3%)       0.0%        (0.0)          48         (32)     (39.8%)      0.0%     (0.0)         $1,492         ($1,075)    (41.9%)        0.0%      (0.0)          286         (232)     (44.8%)      0.0%     (0.0)
2001 Nat Gate Org Lotion Lmngrss Spice Og 8 Oz       00-78347-75096           $259            $259        na     0.0%          0.0          44           44           na     0.0%       0.0           $259             $259          na       0.0%        0.0           44            44           na     0.0%       0.0
2003 Comodynes Burdock Towelettes 20 Ct              08-34792-00003           $257             $36   16.3%       0.0%          0.0          41            4        9.5%      0.0%       0.0         $1,060             $674    174.5%         0.0%        0.0          176           105     147.7%       0.0%       0.0
2002 Spring Wnd Lip Moist 1.4 Oz                     06-52537-00511           $257            $242 1555.3%       0.0%          0.0          91           84    1352.1%       0.0%       0.0         $1,233             $869    238.8%         0.0%        0.0          471           325     222.1%       0.0%       0.0
2005 Pacifica Body Bttr Mand Jasmine 4.5 Oz          06-87735-56041           $256            $256        na     0.0%          0.0          19           19           na     0.0%       0.0           $256             $256          na       0.0%        0.0           19            19           na     0.0%       0.0
2004 Provence Sante Hand Cream Linden                07-92703-10289           $256             $66   34.8%       0.0%          0.0          59           15       33.1%      0.0%       0.0         $1,079              $92       9.4%        0.0%      (0.0)          251            21        9.0%      0.0%       0.0
2006 Sun Country Yuthfl Esstls Soothin Foot Blm 2    08-07053-20670           $255             $75   41.6%       0.0%          0.0          32           22     220.0%       0.0%       0.0         $1,491             $466      45.5%        0.0%        0.0          104            42       67.7%      0.0%       0.0
2007 Episilk Serum W Hyaluron 1 Oz                   08-58259-00024           $254            $254        na     0.0%          0.0           8            8           na     0.0%       0.0           $664             $664          na       0.0%        0.0           23            23           na     0.0%       0.0
2009 Cowgirls Ranch Hand Cream 1.6 Oz                07-66910-00101           $253           ($56) (18.2%)       0.0%        (0.0)          30          (4)     (12.3%)      0.0%     (0.0)         $1,441           ($242)    (14.4%)        0.0%      (0.0)          163          (20)     (10.8%)      0.0%     (0.0)
2008 Ecco Bella Unscnt Hrbl Bdy Ltn Ogc 8.5 Oz       00-36923-00120           $253        ($2,376) (90.4%)       0.0%        (0.0)          19        (179)     (90.6%)      0.0%     (0.0)         $3,519       ($14,822)     (80.8%)        0.0%      (0.0)          262       (1,151)     (81.5%)      0.0%     (0.0)
2010 Mineral Care Foot Cream 2.5 Oz                  07-80044-24627           $253            $253        na     0.0%          0.0          16           16           na     0.0%       0.0           $494             $494          na       0.0%        0.0           31            31           na     0.0%       0.0
2012 Nat Gate Org Lip Blm Grn Tea/mint Ogc .24 Oz    00-78347-75019           $251        ($1,307) (83.9%)       0.0%        (0.0)          81        (463)     (85.1%)      0.0%     (0.0)         $5,860         ($7,646)    (56.6%)        0.0%      (0.0)        2,027       (2,519)     (55.4%)      0.0%     (0.0)
2013 The Man F-for The Face Scrub 8 Oz               01-82772-00701           $251            $251        na     0.0%          0.0          26           26           na     0.0%       0.0           $571             $571          na       0.0%        0.0           55            55           na     0.0%       0.0
2011 Weleda Iris Day Cream Trl .35 Oz                00-95508-19077           $251          ($783) (75.7%)       0.0%        (0.0)          55        (169)     (75.6%)      0.0%     (0.0)         $2,600         ($2,628)    (50.3%)        0.0%      (0.0)          524         (520)     (49.8%)      0.0%     (0.0)
2014 Queen Helene Cocoa Butter Crm 4.8 Oz            00-79896-74378           $250            $119   91.3%        0.0%         0.0          85           42       95.3%      0.0%       0.0         $1,077             $478      79.7%        0.0%        0.0          365           152       71.3%      0.0%       0.0
2015 Super Salve Comfrey Lip Balm .16 Oz             08-99354-00001           $248            $152 158.6%        0.0%          0.0          99           59     151.3%       0.0%       0.0         $1,424             $501      54.3%        0.0%        0.0          571           192       50.5%      0.0%       0.0
2016 Wyndmere Insct Repel .33 Oz                     06-02444-01210           $247             $88   55.3%       0.0%          0.0          28            9       47.5%      0.0%       0.0           $432             $199      85.1%        0.0%        0.0           50            22       76.6%      0.0%       0.0
2017 Zumbar Zumrub Sandalwd Citrus 2.5 Oz            06-63204-21610           $247          ($391) (61.3%)       0.0%        (0.0)          31         (52)     (62.4%)      0.0%     (0.0)         $2,067           ($807)    (28.1%)        0.0%      (0.0)          276         (106)     (27.7%)      0.0%     (0.0)
2019 Common Sense Jojba Rose Lotion 1.7 Oz           08-30568-00825           $246          ($291) (54.2%)       0.0%        (0.0)          62         (75)     (54.7%)      0.0%     (0.0)         $1,819         ($2,780)    (60.4%)        0.0%      (0.0)          469         (799)     (63.0%)      0.0%     (0.0)
2018 Reviva Ampule Elastin 10 Ct                     00-87992-11142           $246          ($238) (49.1%)       0.0%        (0.0)          11         (10)     (48.5%)      0.0%     (0.0)         $1,677            ($72)     (4.1%)        0.0%      (0.0)           71              1       0.8%      0.0%     (0.0)




                     Source: Spins X - Whole Foods                                                                                                                                                                                                                             HCG Category Development Department
                                                                                                     Current 12 Weeks Ending 09-08-07                                                                                                               Current 52 Weeks

                                                                                                                         Cat $                  Unit Chg     Unit %              Cat Unit                    Dollar Chg                             Cat $                    Unit Chg     Unit %              Cat Unit
                                                                                      Dollar Chg            Cur Cat $   Share Pt    Current     (Vs Year   Change (Vs Cur Cat Share Pt                        (Vs Year                   Cur Cat $ Share Pt                  (Vs Year Change (Vs     Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg    Share        Chg        Units        Ago)      Year Ago) Unit Share  Chg      Current Dollars       Ago)        $ % Chg      Share      Chg     Current Units     Ago)      Year Ago) Unit Share  Chg
2020 Jackies Coconut Magic Lotn 8 Oz                 07-94256-12350           $245            $245       na     0.0%          0.0          41           41           na     0.0%       0.0           $383           ($140)    (26.7%)        0.0%      (0.0)           64         (106)     (62.4%)      0.0%     (0.0)
2024 Country Cmf Lip Crm Rspbrry .15 Oz              00-29992-00106           $240           ($34) (12.5%)      0.0%        (0.0)          90          (9)      (9.2%)      0.0%     (0.0)         $1,013         ($1,269)    (55.6%)        0.0%      (0.0)          396         (514)     (56.5%)      0.0%     (0.0)
2021 Derma E Ester-C Body Crm 6 Oz                   00-30985-01350           $240          ($700) (74.4%)      0.0%        (0.0)          18         (52)     (74.6%)      0.0%     (0.0)         $3,037         ($1,158)    (27.6%)        0.0%      (0.0)          226          (92)     (29.0%)      0.0%     (0.0)
2023 Indian Meadw Wld Blbry Fcl Clnsr Ogc 1.69 Oz    06-35637-31002           $240           ($90) (27.3%)      0.0%        (0.0)           8          (3)     (27.3%)      0.0%     (0.0)         $2,319           ($656)    (22.0%)        0.0%      (0.0)           79          (23)     (22.7%)      0.0%     (0.0)
2022 Melissa Doug Avc Lotion Ogc                     00-00772-00795           $240            $140 140.0%       0.0%          0.0           3            2     200.0%       0.0%       0.0           $525             $225      75.0%        0.0%        0.0             7             4    133.3%       0.0%       0.0
2025 Baudelaire Vervain W/almd Oil Lotion 6.8 Oz     07-92703-12715           $239          ($443) (65.0%)      0.0%        (0.0)          16         (30)     (65.6%)      0.0%     (0.0)         $1,764         ($1,334)    (43.1%)        0.0%      (0.0)          118          (89)     (43.0%)      0.0%     (0.0)
2026 Phybiosis Lavender Facial Tonic 2 Oz            06-05879-98821           $239             $86   56.3%      0.0%          0.0          19            6       40.9%      0.0%       0.0         $1,798             $934    108.0%         0.0%        0.0          155            73       89.7%      0.0%       0.0
2027 Reviva Acelleration Gel 2 Oz                    00-87992-11129           $239          ($146) (37.9%)      0.0%        (0.0)          32         (23)     (41.4%)      0.0%     (0.0)         $1,245           ($483)    (27.9%)        0.0%      (0.0)          172          (76)     (30.7%)      0.0%     (0.0)
2028 Jason Creme Suma Moist Concntrat 2 Oz           00-78522-32002           $234          ($831) (78.0%)       0.0%       (0.0)          27         (76)     (74.0%)      0.0%     (0.0)         $1,280         ($3,644)    (74.0%)        0.0%      (0.0)          167         (301)     (64.4%)      0.0%     (0.0)
2029 Aubrey Org Face Cream Ogc                       07-49985-02136           $233          ($428) (64.7%)      0.0%        (0.0)          12         (21)     (63.7%)      0.0%     (0.0)         $3,911         ($1,619)    (29.3%)        0.0%      (0.0)          202          (82)     (28.8%)      0.0%     (0.0)
2030 Zero Zits Krmy Kleanzer Mstre Marvel 6 Oz       00-09551-01506           $233             $68   41.0%      0.0%          0.0          18            5       37.6%      0.0%       0.0           $801           ($654)    (44.9%)        0.0%      (0.0)           64          (69)     (51.9%)      0.0%     (0.0)
2031 Honey Bee Lip Balm Orange                       06-65013-35005           $229            $177 343.5%       0.0%          0.0          80           61     318.7%       0.0%       0.0           $627           ($553)    (46.9%)        0.0%      (0.0)          223         (201)     (47.4%)      0.0%     (0.0)
2032 Aunt Bees Tangerine Lip Jelly                   07-80189-00003           $227           ($68) (23.0%)      0.0%        (0.0)          81         (25)     (23.5%)      0.0%     (0.0)         $1,351           ($786)    (36.8%)        0.0%      (0.0)          489         (282)     (36.5%)      0.0%     (0.0)
2033 Alex Complex Care Clnser 4 Oz                   00-80030-10104           $226               $3   1.3%      0.0%        (0.0)          23            0        1.3%      0.0%     (0.0)           $916           ($116)    (11.3%)        0.0%      (0.0)           92          (12)     (11.5%)      0.0%     (0.0)
2034 Sensuous Bty Lvndr Love Mssge Lotion 4 Oz       08-31409-00027           $225            $225       na     0.0%          0.0          12           12           na     0.0%       0.0           $660             $660          na       0.0%        0.0           37            37           na     0.0%       0.0
2035 Reviva Facial Daytime Olive Oil 2 Oz            00-87992-11421           $223          ($145) (39.5%)      0.0%        (0.0)          14          (9)     (38.8%)      0.0%     (0.0)         $1,038         ($1,505)    (59.2%)        0.0%      (0.0)           69          (81)     (54.1%)      0.0%     (0.0)
2036 Alba Terra Tnt Heather .15 Oz                   00-77320-77525           $221          ($890) (80.1%)       0.0%       (0.0)          63        (246)     (79.5%)      0.0%     (0.0)         $2,858         ($8,781)    (75.4%)        0.0%      (0.0)          761       (2,604)     (77.4%)      0.0%     (0.0)
2037 Jason Hand/body Lotion Vit E Trvl 1.5 Oz        00-78522-01213           $221          ($143) (39.4%)       0.0%       (0.0)         113        (138)     (54.9%)      0.0%     (0.0)         $1,196           ($423)    (26.1%)        0.0%      (0.0)          787         (315)     (28.6%)      0.0%     (0.0)
2038 Stonyb Lotion Vit Ace Ff 16 Oz                  00-00518-90027           $221           ($76) (25.7%)      0.0%        (0.0)          32         (11)     (25.7%)      0.0%     (0.0)           $798           ($185)    (18.8%)        0.0%      (0.0)          118          (27)     (18.8%)      0.0%     (0.0)
2041 Borlind Velvet Cream Brunette Ogc 1 Oz          07-28315-00145           $220          ($137) (38.4%)      0.0%        (0.0)           9          (8)     (45.7%)      0.0%     (0.0)         $1,266           ($212)    (14.3%)        0.0%      (0.0)           59          (15)     (20.7%)      0.0%     (0.0)
2040 Magick Moist Oil/frag Free 16 Oz                00-00469-00300           $220             $29   15.2%      0.0%          0.0          22            3       15.9%      0.0%       0.0         $1,140            ($36)     (3.0%)        0.0%      (0.0)          115            (5)     (4.4%)      0.0%     (0.0)
2039 Mnrl Care Mud Mask Nrml/oily                    07-80044-24603           $220            $220       na     0.0%          0.0           8            8           na     0.0%       0.0           $439             $199      82.8%        0.0%        0.0           16              7      82.8%      0.0%       0.0
2044 Cac Skin Protect Spf20 2.5 Oz                   06-34140-03251           $219            $171 357.4%       0.0%          0.0          34           26     324.9%       0.0%       0.0           $273             $226    471.9%         0.0%        0.0           42            34     430.6%       0.0%       0.0
2043 Org Bath Co Body Butter Chai Ogc 8 Oz           06-13029-61084           $219            $134 159.0%       0.0%          0.0          19           11     146.2%       0.0%       0.0           $848         ($4,616)    (84.5%)        0.0%      (0.0)           75         (692)     (90.2%)      0.0%     (0.0)
2042 Rachel Perry Moistrzng Face Lift .21 Oz         00-21633-01260           $219            $219       na     0.0%          0.0          76           76           na     0.0%       0.0           $269             $269          na       0.0%        0.0           93            93           na     0.0%       0.0
2045 Abra Restorative Toner 4 Oz                     00-21204-31008           $218          ($220) (50.1%)      0.0%        (0.0)          21         (23)     (52.3%)      0.0%     (0.0)         $1,165         ($1,980)    (62.9%)        0.0%      (0.0)          116         (191)     (62.3%)      0.0%     (0.0)
2046 Jason Skin-amins Hi-vit Hfk W/msm Ogc 2 Oz      00-78522-05110           $217        ($1,857) (89.5%)       0.0%       (0.0)          18        (165)     (90.2%)      0.0%     (0.0)         $3,143         ($9,137)    (74.4%)        0.0%      (0.0)          346         (725)     (67.7%)      0.0%     (0.0)
2047 Ind Mdw Wld Blbry Lotn Snstv Skin Ogc 1.69 Oz   06-35637-30007           $216          ($215) (49.9%)      0.0%        (0.0)           6          (7)     (55.2%)      0.0%     (0.0)         $1,921           ($658)    (25.5%)        0.0%      (0.0)           58          (24)     (29.6%)      0.0%     (0.0)
2050 Jason Hand/body Lotion Aloe Trvl 1.5 Oz         00-78522-01219           $214           ($85) (28.5%)       0.0%       (0.0)         123         (69)     (36.0%)      0.0%     (0.0)         $1,820             $147       8.8%        0.0%      (0.0)        1,178            64        5.8%      0.0%       0.0
2048 Springwind Pineaple Lip Balm 1.4 Oz (6 Ct)      06-52537-00513           $214            $106   96.9%      0.0%          0.0          77           33       75.7%      0.0%       0.0         $1,061             $745    236.1%         0.0%        0.0          402           276     217.2%       0.0%       0.0
2049 Super Salve Calendula Lip Balm .16 Oz           08-99354-00000           $214             $57   35.9%      0.0%          0.0          87           23       35.7%      0.0%       0.0         $1,579             $704      80.6%        0.0%        0.0          634           278       77.8%      0.0%       0.0
2051 Beeswork Natures Lotion 4 Oz                    06-38712-63258           $213            $161 307.3%       0.0%          0.0          15           12     307.3%       0.0%       0.0         $1,106             $767    226.5%         0.0%        0.0           79            50     171.3%       0.0%       0.0
2052 Derma E Eye Creme Peptide Plus                  00-30985-00775           $210            $210       na     0.0%          0.0           8            8           na     0.0%       0.0         $1,089           $1,089          na       0.0%        0.0           47            47           na     0.0%       0.0
2053 Stonewall Kitchen Whtpine Hand Lotion 17.6 Oz   07-11381-02520           $209             $66   46.5%      0.0%          0.0          24            9       65.9%      0.0%       0.0         $1,908           ($359)    (15.8%)        0.0%      (0.0)          207          (20)      (8.7%)      0.0%     (0.0)
2055 Common Sense Shea Bttr Lotion 1.7 Oz            08-30568-00872           $206          ($172) (45.6%)      0.0%        (0.0)          52         (44)     (46.1%)      0.0%     (0.0)         $1,399         ($2,092)    (59.9%)        0.0%      (0.0)          366         (614)     (62.6%)      0.0%     (0.0)
2056 Common Sense Sndlwd Lotion 1.7 Oz               08-30568-00863           $206          ($134) (39.5%)      0.0%        (0.0)          52         (38)     (42.6%)      0.0%     (0.0)         $1,638         ($2,451)    (60.0%)        0.0%      (0.0)          423         (724)     (63.1%)      0.0%     (0.0)
2054 Lucky Tiger Facial Moistrzr 8 Oz                03-66106-17051           $206          ($338) (62.2%)      0.0%        (0.0)          13         (24)     (65.1%)      0.0%     (0.0)         $2,138       ($11,626)     (84.5%)        0.0%      (0.0)          160         (799)     (83.3%)      0.0%     (0.0)
2057 Common Sense Olve/lanln Lotion 8.5 Oz           08-30568-00844           $205          ($568) (73.5%)      0.0%        (0.0)          16         (51)     (76.2%)      0.0%     (0.0)         $3,003         ($3,354)    (52.8%)        0.0%      (0.0)          318         (299)     (48.5%)      0.0%     (0.0)
2058 Honey Bee Aftershve Fla Scnt 8 Oz               06-65013-26303           $203            $203       na     0.0%          0.0          31           31           na     0.0%       0.0           $457             $263    135.8%         0.0%        0.0           77            37       93.9%      0.0%       0.0
2059 Carollas Skin Creme 0.5 Oz                      06-35800-00012           $202             $30   17.6%      0.0%          0.0          55            7       14.9%      0.0%       0.0           $916           ($419)    (31.4%)        0.0%      (0.0)          243         (119)     (32.9%)      0.0%     (0.0)
2060 Pure & Basic Lotion Grapefruit Verbena 12 Oz    00-74092-08813           $202               $3   1.4%      0.0%        (0.0)          26          (5)     (15.6%)      0.0%     (0.0)         $1,056         ($4,679)    (81.6%)        0.0%      (0.0)          146         (908)     (86.1%)      0.0%     (0.0)
2061 Reviva Honey Almd Facial Scrub 2 Oz             00-87992-11113           $202          ($142) (41.2%)      0.0%        (0.0)          45         (28)     (38.3%)      0.0%     (0.0)         $1,221             $129      11.8%        0.0%        0.0          255            18        7.5%      0.0%       0.0
2062 Springwind Wld Chry Lip Balm 1.4 Oz             06-52537-00512           $202            $124 159.2%       0.0%          0.0          71           39     126.3%       0.0%       0.0           $817             $378      86.0%        0.0%        0.0          311           135       76.5%      0.0%       0.0
2065 Aloeup Lotion Spf 25 4 Oz                       00-79385-62425           $200            $170 566.7%       0.0%          0.0          20           17     566.7%       0.0%       0.0           $410             $140      51.9%        0.0%        0.0           41            13       46.4%      0.0%       0.0
2063 Pure&basic H&b Lotn Banana Vanl 12 Oz           00-74092-08806           $200          ($641) (76.2%)      0.0%        (0.0)          28         (89)     (76.0%)      0.0%     (0.0)         $2,307       ($10,852)     (82.5%)        0.0%      (0.0)          337       (2,147)     (86.4%)      0.0%     (0.0)
2064 Zar Mens Lotion 8 Oz                            06-63204-23150           $200          ($356) (64.0%)      0.0%        (0.0)          14         (26)     (65.3%)      0.0%     (0.0)         $2,622         ($2,258)    (46.3%)        0.0%      (0.0)          196         (191)     (49.4%)      0.0%     (0.0)
2067 Herban Cowboy Skin Repair Gel Ogc 3.5           08-05002-00050           $199             ($0) (0.1%)      0.0%        (0.0)          27           12       78.7%      0.0%       0.0         $1,787         ($1,585)    (47.0%)        0.0%      (0.0)          192         (117)     (37.8%)      0.0%     (0.0)
2066 Pure&Basic Lotion Fuji Apple 12 Oz              00-74092-08812           $199          ($161) (44.6%)      0.0%        (0.0)          26         (29)     (53.2%)      0.0%     (0.0)           $479         ($8,622)    (94.7%)        0.0%      (0.0)           64       (1,685)     (96.3%)      0.0%     (0.0)
2068 Simmons Aloe Shavng Soap Unscnt 2 Oz            06-02579-01202           $197           ($10)  (4.6%)      0.0%        (0.0)          69          (6)      (8.0%)      0.0%     (0.0)           $734            ($27)     (3.6%)        0.0%      (0.0)          258          (19)      (6.7%)      0.0%     (0.0)
2069 Aunt Bees Lip Peppmnt                           07-80189-00008           $195             $18   10.1%      0.0%        (0.0)          70            6        8.8%      0.0%       0.0         $1,240           ($557)    (31.0%)        0.0%      (0.0)          443         (202)     (31.3%)      0.0%     (0.0)
2070 Borlind Serum Decollete Ogc 1.7 Oz              07-28315-00109           $195          ($496) (71.8%)      0.0%        (0.0)           2          (6)     (75.7%)      0.0%     (0.0)         $2,679           $1,432    114.9%         0.0%        0.0           25              7      36.9%      0.0%       0.0
2071 Derma E Pycnogenol Facial Toner 4 Oz            00-30985-02095           $195            $195       na     0.0%          0.0          12           12           na     0.0%       0.0           $513             $513          na       0.0%        0.0           32            32           na     0.0%       0.0
2072 Oshadhi Aftershve Extra 1.7 Oz                  06-58350-54056           $194            $155 399.6%       0.0%          0.0          14           10     279.1%       0.0%       0.0           $279           ($208)    (42.8%)        0.0%      (0.0)           22          (22)     (50.3%)      0.0%     (0.0)
2074 Abra Hydrating Clsnr 4 Oz                       00-21204-31007           $193          ($294) (60.3%)      0.0%        (0.0)          17         (25)     (59.5%)      0.0%     (0.0)         $1,844         ($1,484)    (44.6%)        0.0%      (0.0)          158         (124)     (44.0%)      0.0%     (0.0)
2073 Nat Fresh Foot Spray                            07-32168-10235           $193          ($239) (55.3%)      0.0%        (0.0)         136        (199)     (59.3%)      0.0%     (0.0)           $927           ($127)    (12.1%)        0.0%      (0.0)          691         (182)     (20.9%)      0.0%     (0.0)
2076 Beeswork Lipblam Lavender                       06-38712-65911           $192           ($11)  (5.4%)      0.0%        (0.0)          46          (2)      (4.5%)      0.0%     (0.0)         $1,111         ($1,120)    (50.2%)        0.0%      (0.0)          264         (313)     (54.3%)      0.0%     (0.0)
2075 Jackies Jasmine Magic Lotn 8 Oz                 07-94256-12351           $192            $106 122.3%       0.0%          0.0          32           18     122.3%       0.0%       0.0           $433             $161      59.0%        0.0%        0.0           72            27       59.0%      0.0%       0.0
2078 Derma E Aloe Chamomile Mstr 4 Oz                00-30985-00470           $189          ($248) (56.7%)      0.0%        (0.0)          25         (23)     (47.4%)      0.0%     (0.0)         $1,773         ($1,797)    (50.3%)        0.0%      (0.0)          205         (269)     (56.7%)      0.0%     (0.0)
2079 Masada Callus Therapy Cream 2.5 Oz              07-22498-03002           $189            $121 179.7%       0.0%          0.0          38           22     145.1%       0.0%       0.0           $626           ($305)    (32.7%)        0.0%      (0.0)          134          (69)     (33.9%)      0.0%     (0.0)
2077 Total Shaving Solution Her                      07-30724-21125           $189            $189       na     0.0%          0.0          16           16           na     0.0%       0.0           $282             $282          na       0.0%        0.0           24            24           na     0.0%       0.0
2080 Reviva Glycolic Acid Oilyskin Gel 1.5 Oz        00-87992-11278           $188           ($77) (29.1%)      0.0%        (0.0)          13          (5)     (29.1%)      0.0%     (0.0)           $817           ($379)    (31.7%)        0.0%      (0.0)           57          (24)     (29.5%)      0.0%     (0.0)
2082 Aubrey Min Water Hbl Mist Ogc 2 Oz              07-49985-02047           $186          ($161) (46.5%)      0.0%        (0.0)          51         (47)     (47.8%)      0.0%     (0.0)         $1,053            ($59)     (5.3%)        0.0%      (0.0)          309          (12)      (3.7%)      0.0%     (0.0)
2081 Nat Life Rna Dna Cream Jar 2.25 Oz              00-40647-00313           $186          ($382) (67.3%)      0.0%        (0.0)          35         (78)     (68.9%)      0.0%     (0.0)         $1,549         ($1,383)    (47.2%)        0.0%      (0.0)          330         (271)     (45.1%)      0.0%     (0.0)
2083 Borlind Sunless Bronzer Ogc 2.5 Oz              07-28315-00672           $185          ($467) (71.6%)      0.0%        (0.0)           8         (25)     (76.1%)      0.0%     (0.0)         $1,245         ($1,213)    (49.4%)        0.0%      (0.0)           59          (89)     (60.0%)      0.0%     (0.0)
2085 Bwc 3% Aha Facial Cleanser Ogc 2 Oz             00-00056-45502           $185            $185       na     0.0%          0.0          65           65           na     0.0%       0.0           $185             $185          na       0.0%        0.0           65            65           na     0.0%       0.0
2084 Country Cmf Lip Crm Wntrgrn .25 Oz              00-29992-00108           $185          ($113) (37.9%)      0.0%        (0.0)          74         (41)     (35.7%)      0.0%     (0.0)         $1,318           ($761)    (36.6%)        0.0%      (0.0)          525         (292)     (35.7%)      0.0%     (0.0)
2087 Borlind Sun Spray Spf 15 Ogc 5 Oz               07-28315-00665           $184            $149 421.8%       0.0%          0.0          11            8     295.3%       0.0%       0.0           $634             $230      56.8%        0.0%        0.0           31              8      36.7%      0.0%       0.0
2086 Gabriel Fango Sea Mud Mask 4 Oz                 07-07060-95440           $184          ($288) (60.9%)      0.0%        (0.0)           9         (11)     (55.1%)      0.0%     (0.0)           $488           ($667)    (57.8%)        0.0%      (0.0)           24          (30)     (55.3%)      0.0%     (0.0)
2089 Deep Steep Rose Mint Lotion 6 Oz                06-74749-04072           $183             $76   70.6%      0.0%          0.0          15            7       78.0%      0.0%       0.0           $505              $89      21.3%        0.0%        0.0           41              8      23.3%      0.0%       0.0
2088 Zia Papaya Enzyme Mask Ogc .25 Oz               07-58024-00038           $183            $183       na      0.0%         0.0          37           37           na     0.0%       0.0           $183             $183          na       0.0%        0.0           37            37           na     0.0%       0.0
2090 Deep Steep Rose Mint Body Butter 1 Oz           06-74749-04154           $181             $72   65.5%      0.0%          0.0          53           19       57.0%      0.0%       0.0         $1,689           $1,301    335.9%         0.0%        0.0          505           371     276.6%       0.0%       0.0
2092 Baudelaire Gardeners Lotion 6 Oz                07-92703-10169           $180            $180       na     0.0%          0.0          35           35           na     0.0%       0.0           $475             $475          na       0.0%        0.0           93            93           na     0.0%       0.0
2093 Country Cmf Baby Oil 4 Oz                       00-29992-00101           $180             $68   61.3%      0.0%          0.0          34           13       58.9%      0.0%       0.0           $993           ($172)    (14.8%)        0.0%      (0.0)          177          (45)     (20.3%)      0.0%     (0.0)
2091 Kal Defender A Cream .5 Oz                      00-21245-95164           $180             $98 119.8%       0.0%          0.0          12            7     128.8%       0.0%       0.0           $319            ($37)    (10.5%)        0.0%      (0.0)           21            (2)     (8.3%)      0.0%     (0.0)
2094 Provence Sante Hand Cream Vervain               07-92703-10284           $179            $102 134.7%       0.0%          0.0          41           23     130.5%       0.0%       0.0           $753           ($132)    (14.9%)        0.0%      (0.0)          175          (32)     (15.3%)      0.0%     (0.0)




                     Source: Spins X - Whole Foods                                                                                                                                                                                                                            HCG Category Development Department
                                                                                                      Current 12 Weeks Ending 09-08-07                                                                                                               Current 52 Weeks

                                                                                                                          Cat $                  Unit Chg     Unit %              Cat Unit                    Dollar Chg                             Cat $                    Unit Chg     Unit %              Cat Unit
                                                                                      Dollar Chg             Cur Cat $   Share Pt    Current     (Vs Year   Change (Vs Cur Cat Share Pt                        (Vs Year                   Cur Cat $ Share Pt                  (Vs Year Change (Vs     Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg     Share        Chg        Units        Ago)      Year Ago) Unit Share  Chg      Current Dollars       Ago)        $ % Chg      Share      Chg     Current Units     Ago)      Year Ago) Unit Share  Chg
2095 Honey Bee Gard Lip Balm Strwbrr Chmpgn          06-65013-35004           $176           ($43) (19.5%)       0.0%        (0.0)          61         (17)     (22.2%)      0.0%     (0.0)         $1,296           ($304)    (19.0%)        0.0%      (0.0)          458         (113)     (19.7%)      0.0%     (0.0)
2097 Ecolips Mint Lip Balm Ogc .15 Oz                08-59623-00005           $174          ($685) (79.7%)       0.0%        (0.0)          74        (356)     (82.9%)      0.0%     (0.0)         $2,747         ($5,115)    (65.1%)        0.0%      (0.0)        1,287       (3,163)     (71.1%)      0.0%     (0.0)
2096 Gillette Foamy Regul 11 Oz                      00-47400-24040           $174             $59   51.9%       0.0%          0.0          87           30       51.4%      0.0%       0.0           $642             $195      43.6%        0.0%        0.0          320            96       42.6%      0.0%       0.0
2098 Mill Creek Lotion Elastin 8 Oz                  00-82982-30370           $174          ($674) (79.5%)       0.0%        (0.0)          12         (49)     (80.1%)      0.0%     (0.0)           $757         ($1,214)    (61.6%)        0.0%      (0.0)           52          (93)     (64.2%)      0.0%     (0.0)
2099 Enzy Ther Renouvelle 30 Ct                      07-63948-02663           $173          ($452) (72.3%)       0.0%        (0.0)           4         (15)     (77.4%)      0.0%     (0.0)         $1,181             $348      41.8%        0.0%        0.0           34              9      36.3%      0.0%       0.0
2100 Eo Antioxidant Serum Norm/com. 0.5 Oz           06-36874-06024           $172          ($540) (75.9%)       0.0%        (0.0)          13         (26)     (67.1%)      0.0%     (0.0)         $1,202         ($1,496)    (55.5%)        0.0%      (0.0)           83          (79)     (48.8%)      0.0%     (0.0)
2101 Lily Organics Trial Toner Rose Ogc 0.5 Oz       07-06785-00311           $172            $162 1608.8%       0.0%          0.0          50           47    1752.4%       0.0%       0.0           $327             $276    540.6%         0.0%        0.0           91            77     566.0%       0.0%       0.0
2102 Canus Lil Goats Mlk Lotion 16 Oz                07-79242-00140           $170           ($77) (31.1%)       0.0%        (0.0)          26          (8)     (23.9%)      0.0%     (0.0)           $662             $132      24.8%        0.0%        0.0          104            26       33.9%      0.0%       0.0
2103 Common Sense Salve Sandalwood 2 Oz              08-30568-00864           $169           ($66) (28.1%)       0.0%        (0.0)          17          (7)     (27.9%)      0.0%     (0.0)         $1,291           ($634)    (33.0%)        0.0%      (0.0)          132          (63)     (32.3%)      0.0%     (0.0)
2104 Jason Lips Bee Better 0.2 Oz                    00-78522-48001           $169           ($66) (28.1%)        0.0%       (0.0)          65         (45)     (40.6%)      0.0%     (0.0)         $1,515           ($311)    (17.1%)        0.0%      (0.0)          623         (114)     (15.5%)      0.0%     (0.0)
2105 Thymes Body Creme 7.75 Oz                       06-37666-00845           $168          ($112) (40.0%)       0.0%        (0.0)           6          (4)     (40.0%)      0.0%     (0.0)           $868           ($252)    (22.5%)        0.0%      (0.0)           31            (9)    (22.5%)      0.0%     (0.0)
2106 Borlind Ll Bi-aktiv Vital Crm Mask Ogc 1.7 Oz   07-28315-00300           $167          ($768) (82.1%)       0.0%        (0.0)           3         (13)     (81.4%)      0.0%     (0.0)         $2,117             $468      28.4%        0.0%        0.0           39              8      27.0%      0.0%       0.0
2108 Merry Hemp Vgn Hmp Ltion Glittr Scentd 8 Oz     07-06200-88808           $167          ($139) (45.5%)       0.0%        (0.0)          27         (22)     (44.9%)      0.0%     (0.0)           $773           ($770)    (49.9%)        0.0%      (0.0)          122         (121)     (49.7%)      0.0%     (0.0)
2109 Reviva Cleansing Lotion Olive Oil Ant 4 Oz      00-87992-11422           $167             $46   38.7%       0.0%          0.0          19            6       54.0%      0.0%       0.0         $1,195             $272      29.5%        0.0%        0.0          116            31       36.5%      0.0%       0.0
2107 Vtae Lavendar Lotion 8 Oz                       07-84314-30091           $167          ($962) (85.2%)       0.0%        (0.0)          11         (67)     (85.8%)      0.0%     (0.0)         $2,539           ($318)    (11.1%)        0.0%      (0.0)          168          (27)     (13.6%)      0.0%     (0.0)
2111 Burnout Sunscreen Spf 18 2.5 Oz                 06-51936-40000           $166           ($46) (21.9%)       0.0%        (0.0)          25            0        0.2%      0.0%     (0.0)           $552            ($22)     (3.8%)        0.0%      (0.0)           74              5       7.4%      0.0%       0.0
2110 L Erbolario Honeysuckle Crm 5.07 Oz             08-75292-00129           $166            $166        na     0.0%          0.0           7            7           na     0.0%       0.0           $166           ($163)    (49.6%)        0.0%      (0.0)             7         (12)     (64.9%)      0.0%     (0.0)
2112 Masada Lotion Paradise 8 Oz                     07-22498-01208           $165             $59   55.9%       0.0%          0.0          24            8       55.9%      0.0%       0.0           $217               $3       1.4%        0.0%      (0.0)           31              0       1.4%      0.0%     (0.0)
2113 Little Moon Rosemry Foot Bath 9 Oz              06-73673-88504           $164            $153 1393.1%       0.0%          0.0          17           16    1578.4%       0.0%       0.0           $208            ($64)    (23.5%)        0.0%      (0.0)           21            (7)    (24.5%)      0.0%     (0.0)
2114 Deep Steep Lavender Chammile Bdy Bttr 1 Oz      06-74749-01151           $162          ($104) (39.1%)       0.0%        (0.0)          56         (28)     (32.9%)      0.0%     (0.0)         $1,379             $529      62.3%        0.0%        0.0          421           127       43.3%      0.0%       0.0
2116 Borlind Sun Cream 24 Spf Ogc 2.5 Oz             07-28315-00669           $161          ($454) (73.8%)       0.0%        (0.0)           9         (26)     (74.1%)      0.0%     (0.0)         $1,496           ($507)    (25.3%)        0.0%      (0.0)           77          (45)     (37.0%)      0.0%     (0.0)
2115 Reviva Cleanser Glycolc Acd Trl 1 Oz            00-87992-11248           $161           ($14)   (8.1%)      0.0%        (0.0)          61          (5)      (8.1%)      0.0%     (0.0)           $801              $36       4.7%        0.0%      (0.0)          302            14        4.7%      0.0%       0.0
2117 Simmons Us Shaving Soap 4 Oz                    06-02579-01201           $161             $23   17.0%       0.0%          0.0          56            6       12.9%      0.0%       0.0           $623               $0       0.1%        0.0%      (0.0)          220            (7)     (2.9%)      0.0%     (0.0)
2118 Comodynes Original Towelettes 20 Ct             08-34792-00001           $160             $92 134.8%        0.0%          0.0          32           18     125.3%       0.0%       0.0           $612             $373    156.0%         0.0%        0.0          124            73     142.6%       0.0%       0.0
2119 Dr Hauschka Rhythmic Cond Snstve Ogc 50 Amp     40-20829-41649           $160          ($414) (72.1%)       0.0%        (0.0)           2          (4)     (65.2%)      0.0%     (0.0)           $752       ($10,934)     (93.6%)        0.0%      (0.0)             8        (114)     (93.7%)      0.0%     (0.0)
2120 Nat Gate Org Shave Gel Cucmbr/mnt Ogc 8.5 Oz    00-78347-75031           $159        ($5,649) (97.3%)       0.0%        (0.0)          28      (1,005)     (97.3%)      0.0%     (0.0)       $13,223        ($10,027)     (43.1%)        0.0%      (0.0)        2,142       (1,735)     (44.8%)      0.0%     (0.0)
2122 Baudelaire Verveine Lotion                      07-92703-10214           $158            $143 923.1%        0.0%          0.0          45           41     923.1%       0.0%       0.0           $392              $69      21.3%        0.0%        0.0          112            20       21.3%      0.0%       0.0
2121 Bwc Hydrating Face Mask 2 Oz                    00-00056-45434           $158          ($231) (59.3%)       0.0%        (0.0)          19         (29)     (60.0%)      0.0%     (0.0)         $1,811           ($324)    (15.2%)        0.0%      (0.0)          222          (41)     (15.8%)      0.0%     (0.0)
2123 Deep Steep Lavender Chammile Bdy Ltn 1 Oz       06-74749-01111           $158           ($42) (20.9%)       0.0%        (0.0)          70            2        2.8%      0.0%     (0.0)         $1,636           $1,436    718.7%         0.0%        0.0          612           544     796.9%       0.0%       0.0
2125 Common Sense Baby Ltn 1.7 Oz                    08-30568-00881           $157          ($497) (76.0%)       0.0%        (0.0)          42        (123)     (74.7%)      0.0%     (0.0)         $1,015         ($2,471)    (70.9%)        0.0%      (0.0)          289         (558)     (65.9%)      0.0%     (0.0)
2124 Rainforest Face Exfltng Nat Clay Ogc 6.7 Oz     08-58007-00001           $157          ($293) (65.1%)       0.0%        (0.0)           8         (15)     (65.1%)      0.0%     (0.0)         $2,076           $1,161    126.8%         0.0%        0.0          105            60     130.0%       0.0%       0.0
2126 Zero Zits Krmy Klnzr Unscntd 6 Oz               00-09551-01606           $156          ($520) (76.9%)       0.0%        (0.0)          13         (40)     (75.7%)      0.0%     (0.0)         $1,304           ($759)    (36.8%)        0.0%      (0.0)          106          (56)     (34.5%)      0.0%     (0.0)
2127 Masada Diabease Ft Slt Unscntd 3 Oz             07-22498-03013           $155               $0    0.1%      0.0%        (0.0)          59         (17)     (22.4%)      0.0%     (0.0)           $631           ($348)    (35.5%)        0.0%      (0.0)          272         (178)     (39.5%)      0.0%     (0.0)
2128 Better Bot Facial Steam (d) 3 Oz                06-15731-01542           $154          ($773) (83.4%)       0.0%        (0.0)          11         (61)     (84.9%)      0.0%     (0.0)         $1,822         ($2,504)    (57.9%)        0.0%      (0.0)          110         (181)     (62.2%)      0.0%     (0.0)
2129 Baudelaire Linden Cream                         07-92703-12289           $153            $153        na     0.0%          0.0          14           14           na     0.0%       0.0           $906              $86      10.4%        0.0%        0.0           81              8      10.4%      0.0%       0.0
2130 Sensuous Bty Honey Rose Kissing Balm            08-31409-00035           $153             $11     7.9%      0.0%        (0.0)          16            0        0.4%      0.0%     (0.0)         $1,528             $285      22.9%        0.0%        0.0          176            22       14.1%      0.0%       0.0
2132 L Erbolario Rose Aftrbth Cream 5.3 Oz           08-75292-00128           $149             ($9)  (5.5%)      0.0%        (0.0)           7            0        5.0%      0.0%     (0.0)           $867           ($191)    (18.1%)        0.0%      (0.0)           37          (13)     (26.6%)      0.0%     (0.0)
2131 Solar Recover Facial Exfoliator 8 Oz            08-08045-74747           $149          ($134) (47.3%)       0.0%        (0.0)           8          (7)     (46.7%)      0.0%     (0.0)           $565             $281      99.3%        0.0%        0.0           30            15     104.6%       0.0%       0.0
2133 Masada Min Ft Bth Eucalypt 3 Oz                 07-22498-05303           $147             $69   87.9%       0.0%          0.0          58           22       61.3%      0.0%       0.0           $479           ($130)    (21.3%)        0.0%      (0.0)          202         (159)     (44.1%)      0.0%     (0.0)
2134 The Man A-after Shave Lotion 8 Oz               01-82772-00751           $147            $120 452.9%        0.0%          0.0          17           13     333.0%       0.0%       0.0           $400             $373   #######         0.0%        0.0           41            37     937.7%       0.0%       0.0
2135 Des Ess Mndrin Starfrt Body Lotion Ogc 12 Oz    07-18334-30102           $146           ($27) (15.8%)       0.0%        (0.0)          24          (4)     (15.7%)      0.0%     (0.0)           $920           ($316)    (25.6%)        0.0%      (0.0)          131          (69)     (34.5%)      0.0%     (0.0)
2136 Vtae Sensuality Lotion 8 Oz                     07-84314-11774           $145          ($641) (81.6%)       0.0%        (0.0)          10         (41)     (81.2%)      0.0%     (0.0)           $889         ($2,125)    (70.5%)        0.0%      (0.0)           57         (139)     (70.9%)      0.0%     (0.0)
2137 Reviva More Than A Coverup 0.75 Oz              00-87992-11213           $144           ($71) (32.9%)       0.0%        (0.0)          20         (15)     (42.7%)      0.0%     (0.0)           $741           ($129)    (14.9%)        0.0%      (0.0)          112          (27)     (19.3%)      0.0%     (0.0)
2138 John Masters Org Lip Calm Ogc .15 Oz            06-69558-60015           $143            $143        na     0.0%          0.0          24           24           na     0.0%       0.0           $284             $284          na       0.0%        0.0           47            47           na     0.0%       0.0
2141 Europharma Renouvelle Night Ampul 30 Ct         06-56723-00022           $142          ($403) (74.0%)       0.0%        (0.0)           4         (10)     (70.5%)      0.0%     (0.0)         $1,913         ($5,696)    (74.9%)        0.0%      (0.0)           59         (177)     (75.1%)      0.0%     (0.0)
2140 Jason Hand Nail Ther Tea Tree 8 Oz              00-78522-30205           $142             ($6)  (4.3%)       0.0%       (0.0)          16          (2)     (10.9%)      0.0%     (0.0)           $631         ($1,823)    (74.3%)        0.0%      (0.0)           78         (296)     (79.2%)      0.0%     (0.0)
2139 Organic Fiji Raspbry Lotion Ogc 12 Oz           08-33884-00074           $142            $142        na     0.0%          0.0           9            9           na     0.0%       0.0           $142             $142          na       0.0%        0.0             9             9          na     0.0%       0.0
2142 Orjene Vit K 7 Oils 7 Herbs Face Crm Og 2 Oz    00-78522-60033           $142          ($667) (82.5%)       0.0%        (0.0)           8         (41)     (83.8%)      0.0%     (0.0)           $866         ($7,468)    (89.6%)        0.0%      (0.0)           50         (456)     (90.0%)      0.0%     (0.0)
2146 Max Grn Crm Naked Rescue Unscented Ogc 4 Oz     01-83691-00007           $140            $140        na     0.0%          0.0           8            8           na     0.0%       0.0           $140             $140          na       0.0%        0.0             8             8          na     0.0%       0.0
2145 Nat Acres Edlrflwr Cldndla Toner 4.5 Oz         06-03225-40025           $140          ($327) (70.1%)       0.0%        (0.0)          15         (37)     (70.9%)      0.0%     (0.0)         $1,591         ($1,133)    (41.6%)        0.0%      (0.0)          184         (145)     (44.1%)      0.0%     (0.0)
2144 Weleda Calendula Ltn Travel Sz .34 Oz           40-01638-08914           $140          ($201) (58.9%)       0.0%        (0.0)          95        (140)     (59.7%)      0.0%     (0.0)         $1,300           ($853)    (39.6%)        0.0%      (0.0)          885         (581)     (39.6%)      0.0%     (0.0)
2143 Zia Aloe Citrus Wash Ogc 6.7 Oz                 07-58024-00162           $140            $140        na      0.0%         0.0           8            8           na     0.0%       0.0           $140             $140          na       0.0%        0.0             8             8          na     0.0%       0.0
2147 Herban Cowboy Shave Tub Dusk 14 Oz              08-05002-00082           $139          ($573) (80.5%)       0.0%        (0.0)          10         (40)     (79.4%)      0.0%     (0.0)         $2,194         ($2,877)    (56.7%)        0.0%      (0.0)          191         (221)     (53.7%)      0.0%     (0.0)
2148 Deep Steep Honey Spearmnt Lotion 1 Oz           06-74749-02072           $138            $138        na     0.0%          0.0          13           13           na     0.0%       0.0           $255             $138    117.8%         0.0%        0.0           33            24     253.6%       0.0%       0.0
2149 Oshadhi Softness 10 Oz                          06-58350-42154           $138             $92 201.9%        0.0%          0.0          16           12     303.8%       0.0%       0.0           $278            ($13)     (4.3%)        0.0%      (0.0)           31              6      24.9%      0.0%       0.0
2150 Sensuous Beauty Hemp Balm .5 Oz                 08-31409-00069           $137           ($54) (28.1%)       0.0%        (0.0)          13          (5)     (28.5%)      0.0%     (0.0)         $1,185              $72       6.5%        0.0%      (0.0)          110              4       3.5%      0.0%     (0.0)
2151 Trillium Face Polish Advanced Ogc 2 Oz          06-08426-50103           $137            $137        na     0.0%          0.0          11           11           na     0.0%       0.0           $228             $228          na       0.0%        0.0           19            19           na     0.0%       0.0
2152 Ecco Bella Facial Trtmnt Revitalzr .5 Oz        00-36923-00157           $136          ($477) (77.8%)       0.0%        (0.0)           8         (29)     (79.2%)      0.0%     (0.0)         $2,932           ($579)    (16.5%)        0.0%      (0.0)          170          (39)     (18.6%)      0.0%     (0.0)
2154 Ecco Bella Lmn Hrbl Bdy Ltn/day Crm Ogc 8 Oz    00-36923-00125           $136          ($874) (86.5%)       0.0%        (0.0)           8         (61)     (88.4%)      0.0%     (0.0)         $2,957           $1,947    192.7%         0.0%        0.0          179           110     159.4%       0.0%       0.0
2153 Trimedica Msm Lotion 8 Oz                       07-44665-00270           $136           ($46) (25.2%)       0.0%        (0.0)           9          (3)     (26.8%)      0.0%     (0.0)           $420         ($1,046)    (71.3%)        0.0%      (0.0)           28          (70)     (71.2%)      0.0%     (0.0)
2155 Zia Sun Gel W Free Body Spf 30 Ogc 4 Oz         07-58024-00212           $136      ($12,656) (98.9%)         0.0%       (0.1)           9        (765)     (98.8%)      0.0%     (0.0)         $4,702       ($31,346)     (87.0%)        0.0%      (0.0)          324       (1,845)     (85.1%)      0.0%     (0.0)
2156 Bwc Frag Free Hand & Body Lotion Ogc 2 Oz       00-00056-45540           $135            $135        na     0.0%          0.0          71           71           na     0.0%       0.0           $135             $135          na       0.0%        0.0           71            71           na     0.0%       0.0
2157 Derma E Pycnogenol Revital Ltn 6 Oz             00-30985-01900           $134           ($46) (25.6%)       0.0%        (0.0)          12          (2)     (13.1%)      0.0%     (0.0)           $407           ($409)    (50.1%)        0.0%      (0.0)           35          (22)     (38.3%)      0.0%     (0.0)
2158 Little Moon Gngr Cynne Footbath 9 Oz            06-73673-88501           $134            $123 1116.7%       0.0%          0.0          15           14    1351.4%       0.0%       0.0           $458             $194      73.3%        0.0%        0.0           53            27     106.0%       0.0%       0.0
2160 Grace Harbor Farms Rosemary Lotion 8 Oz         08-35481-00783           $133             ($2)  (1.7%)      0.0%        (0.0)          12            0        1.7%      0.0%     (0.0)           $502           ($467)    (48.2%)        0.0%      (0.0)           43          (37)     (45.9%)      0.0%     (0.0)
2159 Reviva Glycolic Acid Toner 1 Oz                 00-87992-11247           $133           ($50) (27.4%)       0.0%        (0.0)          50         (19)     (27.4%)      0.0%     (0.0)           $815              $27       3.5%        0.0%      (0.0)          308            10        3.5%      0.0%     (0.0)
2161 Alba Botnca Terra Tnt Adobe Spf18 Ogc .15 Oz    00-77320-77510           $132        ($1,014) (88.5%)        0.0%       (0.0)          36        (273)     (88.3%)      0.0%     (0.0)         $1,452       ($11,436)     (88.7%)        0.0%      (0.0)          391       (3,325)     (89.5%)      0.0%     (0.0)
2162 Aloeup Lotion Lil Kids Spf 45 4 Oz              00-79385-62445           $132           ($55) (29.4%)       0.0%        (0.0)          12          (5)     (29.4%)      0.0%     (0.0)           $253           ($284)    (52.9%)        0.0%      (0.0)           23          (27)     (54.0%)      0.0%     (0.0)
2163 Bodycoffee Body Lotion 8 Oz                     08-92523-00002           $132            $132        na     0.0%          0.0           7            7           na     0.0%       0.0           $614           ($709)    (53.6%)        0.0%      (0.0)           31          (44)     (58.2%)      0.0%     (0.0)
2164 Little Moon Peppermint Foot Bath 9 Oz           06-73673-88510           $131            $131        na     0.0%          0.0          14           14           na     0.0%       0.0           $319             $296   #######         0.0%        0.0           31            28     942.0%       0.0%       0.0
2165 Baudelaire Vervain Lotion                       07-92703-10716           $130            $130        na     0.0%          0.0          37           37           na     0.0%       0.0         $1,618           $1,618          na       0.0%        0.0          507           507           na     0.0%       0.0
2166 Avalon Org Lavender Lotion Ogc 3.5 Oz           06-54749-36529           $129            $129        na      0.0%         0.0          79           79           na     0.0%       0.0           $318             $318          na       0.0%        0.0          195           195           na     0.0%       0.0
2167 Common Sense Chamle Prmrs Lotn 1.7 Oz           08-30568-00835           $129          ($259) (66.8%)       0.0%        (0.0)          32         (67)     (67.4%)      0.0%     (0.0)         $1,132         ($1,495)    (56.9%)        0.0%      (0.0)          294         (457)     (60.9%)      0.0%     (0.0)
2170 Alex Enzyme Exfoliant 2 Oz                      00-80030-10702           $128           ($45) (26.2%)       0.0%        (0.0)           9          (3)     (22.8%)      0.0%     (0.0)           $326              $97      42.4%        0.0%        0.0           23              7      45.9%      0.0%       0.0
2169 Aubrey Baby Body Lotion Ogc 2 Oz                07-49985-02103           $128           ($25) (16.6%)       0.0%        (0.0)          47         (11)     (19.2%)      0.0%     (0.0)           $772              $70      10.1%        0.0%      (0.0)          289            24        9.1%      0.0%       0.0




                    Source: Spins X - Whole Foods                                                                                                                                                                                                                              HCG Category Development Department
                                                                                                     Current 12 Weeks Ending 09-08-07                                                                                                                Current 52 Weeks

                                                                                                                         Cat $                  Unit Chg      Unit %              Cat Unit                    Dollar Chg                             Cat $                    Unit Chg     Unit %              Cat Unit
                                                                                      Dollar Chg            Cur Cat $   Share Pt    Current     (Vs Year    Change (Vs Cur Cat Share Pt                        (Vs Year                   Cur Cat $ Share Pt                  (Vs Year Change (Vs     Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg    Share        Chg        Units        Ago)       Year Ago) Unit Share  Chg      Current Dollars       Ago)        $ % Chg      Share      Chg     Current Units     Ago)      Year Ago) Unit Share  Chg
2171 Bees Work Lipbalm Mandarin                      06-38712-21436           $128             $30   30.9%      0.0%          0.0          30           8         34.2%      0.0%       0.0           $865           ($646)    (42.8%)        0.0%      (0.0)          203         (192)     (48.7%)      0.0%     (0.0)
2168 Talulah Body Serum 8 Oz                         00-49000-44444           $128            $128       na     0.0%          0.0           6           6             na     0.0%       0.0           $256             $256          na       0.0%        0.0           12            12           na     0.0%       0.0
2174 Common Sense Lmn Cypress Hand 1.7 Oz            08-30568-00854           $127          ($366) (74.2%)      0.0%        (0.0)          32        (92)       (73.9%)      0.0%     (0.0)         $1,043         ($2,023)    (66.0%)        0.0%      (0.0)          284         (559)     (66.3%)      0.0%     (0.0)
2172 John Masters Org Green Tea Rose Serm Ogc 1 Oz   06-69558-60008           $127            $127       na     0.0%          0.0           5           5             na     0.0%       0.0           $127             $127          na       0.0%        0.0             5             5          na     0.0%       0.0
2173 John Masters Org Rose Aprcot Day Crm Ogc 1 Oz   06-69558-60007           $127            $127       na     0.0%          0.0           5           5             na     0.0%       0.0           $439             $439          na       0.0%        0.0           18            18           na     0.0%       0.0
2175 Queen Hln Miosturz Masque Aprct 6 Oz            00-79896-22178           $127             $74 138.9%        0.0%         0.0          28          16       138.9%       0.0%       0.0           $396             $199    100.8%         0.0%        0.0           88            44     100.8%       0.0%       0.0
2177 Mychelle Scrub Fruit Enzyme 4 Oz                08-17291-00048           $126        ($2,339) (94.9%)      0.0%        (0.0)           8       (112)       (93.4%)      0.0%     (0.0)         $2,867       ($15,028)     (84.0%)        0.0%      (0.0)          136         (706)     (83.9%)      0.0%     (0.0)
2176 Vtae Salmnder Lotion 6 Oz                       07-84314-90511           $126          ($650) (83.7%)      0.0%        (0.0)          14        (54)       (79.6%)      0.0%     (0.0)         $1,860         ($5,302)    (74.0%)        0.0%      (0.0)          163         (481)     (74.6%)      0.0%     (0.0)
2178 Honey Bee Vermont Aftershave 4 Oz               06-65013-26707           $125              $2    2.0%      0.0%        (0.0)          18           0          2.4%      0.0%     (0.0)           $989             $606    157.9%         0.0%        0.0          143            83     139.9%       0.0%       0.0
2179 Dr Hauschka Rsmry Leg Arm Toner Ogc .34 Oz      40-20829-54289           $124           ($24) (16.5%)      0.0%        (0.0)          31        (11)       (26.6%)      0.0%     (0.0)           $345           ($145)    (29.6%)        0.0%      (0.0)           98          (58)     (37.0%)      0.0%     (0.0)
2183 Honey Bee Key Lime Shave 4 Oz                   06-65013-26404           $123             $31   33.5%      0.0%          0.0          23          10         74.1%      0.0%       0.0           $582              $80      16.0%        0.0%        0.0          100            12       13.2%      0.0%       0.0
2182 Real Aloe Lip Balm Roll-up Tube 0.15 Oz         00-38435-70000           $123          ($178) (59.1%)      0.0%        (0.0)          85       (127)       (59.9%)      0.0%     (0.0)         $1,140           ($254)    (18.2%)        0.0%      (0.0)          799         (173)     (17.8%)      0.0%     (0.0)
2181 Zia Sunless Tan Face Spf 15 Bogo                07-58024-00801           $123        ($5,186) (97.7%)       0.0%       (0.0)           8       (319)       (97.6%)      0.0%     (0.0)         $2,614       ($11,363)     (81.3%)        0.0%      (0.0)          183         (659)     (78.3%)      0.0%     (0.0)
2180 Zumkiss Peppermnt Lip Balm .45 Oz               06-63204-21006           $123             $43   53.1%      0.0%          0.0          36          13         57.0%      0.0%       0.0           $728           ($144)    (16.6%)        0.0%      (0.0)          223          (26)     (10.4%)      0.0%     (0.0)
2185 Des Ess Pinpple Passion Body Lotion Ogc 12 Oz   07-18334-30103           $122           ($80) (39.7%)      0.0%        (0.0)          17        (19)       (52.9%)      0.0%     (0.0)           $386         ($1,328)    (77.5%)        0.0%      (0.0)           58         (234)     (80.0%)      0.0%     (0.0)
2184 Lait Jasmine Body Milk 10.2                     07-92703-30005           $122            $122       na     0.0%          0.0           9           9             na     0.0%       0.0           $714             $714          na       0.0%        0.0           52            52           na     0.0%       0.0
2186 Zero Zits Krmy Kleanzer No Grease 6 Oz          00-09551-01706           $121           ($56) (31.6%)      0.0%        (0.0)          11         (5)       (28.8%)      0.0%     (0.0)           $432           ($317)    (42.3%)        0.0%      (0.0)           40          (30)     (42.3%)      0.0%     (0.0)
2187 Provence Bdy Lotn Trvl Size Linden 1.7 Oz       07-92703-10715           $119            $119       na     0.0%          0.0          37          37             na     0.0%       0.0         $1,846           $1,819   #######         0.0%        0.0          590           582    7506.9%       0.0%       0.0
2191 Cowgirls Gel Round Up 0.5 Oz                    07-66910-00202           $117             $98 530.2%       0.0%          0.0          10           9       929.1%       0.0%       0.0           $386           ($471)    (54.9%)        0.0%      (0.0)           28          (28)     (50.1%)      0.0%     (0.0)
2188 Ecco Bella Lmn Verbena Bdy Ltn Ogc 4.5 Oz       00-36923-00131           $117           ($30) (20.3%)      0.0%        (0.0)          12         (3)       (18.8%)      0.0%     (0.0)           $733         ($1,503)    (67.2%)        0.0%      (0.0)           74         (164)     (68.8%)      0.0%     (0.0)
2190 Edge Shave Regular 7 Oz                         00-46500-02002           $117          ($426) (78.5%)      0.0%        (0.0)          36       (125)       (77.4%)      0.0%     (0.0)           $695         ($1,214)    (63.6%)        0.0%      (0.0)          247         (351)     (58.7%)      0.0%     (0.0)
2189 Herb Ved Hrbl Min Clay/trial 0.8 Oz             00-79565-00015           $117            $117       na     0.0%          0.0          84          84             na     0.0%       0.0           $274            ($83)    (23.3%)        0.0%      (0.0)          197          (44)     (18.2%)      0.0%     (0.0)
2193 Abracadabra Hydro Foot 16 Oz                    00-21204-16003           $115          ($813) (87.6%)      0.0%        (0.0)           8        (63)       (88.9%)      0.0%     (0.0)         $2,340            ($68)     (2.8%)        0.0%      (0.0)          204            16        8.6%      0.0%       0.0
2192 Logona Mens Shave Cream                         40-17645-00352           $115          ($353) (75.3%)      0.0%        (0.0)          28        (39)       (58.8%)      0.0%     (0.0)         $1,951             $185      10.4%        0.0%        0.0          330            44       15.4%      0.0%       0.0
2196 Abra Herbal Astrngnt 4 Oz                       00-21204-31009           $114           ($74) (39.4%)      0.0%        (0.0)          10         (6)       (36.0%)      0.0%     (0.0)           $608           ($475)    (43.8%)        0.0%      (0.0)           51          (40)     (44.1%)      0.0%     (0.0)
2194 Bwc Ylang Ylang Lotion Bogo Ogc 16 Oz (2 Pk)    00-00056-49442           $114            $114       na     0.0%          0.0          11          11             na     0.0%       0.0           $114             $114          na       0.0%        0.0           11            11           na     0.0%       0.0
2195 Des Ess Pina Colada Body Ltn Ogc 12 Oz          07-18334-30105           $114          ($117) (50.7%)      0.0%        (0.0)          17        (15)       (46.9%)      0.0%     (0.0)           $932         ($1,826)    (66.2%)        0.0%      (0.0)          134         (275)     (67.3%)      0.0%     (0.0)
2197 Speick Shaving Cream 2.5 Oz                     40-09800-00170           $113           ($19) (14.7%)      0.0%        (0.0)          32           5         19.4%      0.0%       0.0           $176              $24      15.5%        0.0%        0.0           45            14       43.5%      0.0%       0.0
2198 Featherstone Emsomine Cream 2.5 Oz              06-39216-74001           $112          ($500) (81.6%)      0.0%        (0.0)           6        (25)       (80.0%)      0.0%     (0.0)         $2,285           ($402)    (15.0%)        0.0%      (0.0)          120          (18)     (13.3%)      0.0%     (0.0)
2199 Jason Pro Vita Moisture Spf15 4 Oz              00-78522-50042           $112          ($118) (51.4%)       0.0%       (0.0)          14        (16)       (52.1%)      0.0%     (0.0)           $472           ($312)    (39.8%)        0.0%      (0.0)           61          (43)     (41.5%)      0.0%     (0.0)
2203 Bodycoffee Lip Coffee Mocha                     08-92523-00007           $111          ($161) (59.3%)      0.0%        (0.0)          28        (40)       (58.7%)      0.0%     (0.0)           $701           ($151)    (17.8%)        0.0%      (0.0)          176          (49)     (21.6%)      0.0%     (0.0)
2201 Borlind Facial Cream Peach Ogc 1.7 Oz           07-28315-00684           $111          ($147) (57.0%)      0.0%        (0.0)           9        (10)       (53.5%)      0.0%     (0.0)         $1,332           ($380)    (22.2%)        0.0%      (0.0)          108          (16)     (12.8%)      0.0%     (0.0)
2202 Jason Sunbrella Mineral + Aloe Gel Ogc 2 Ct     00-78522-77779           $111        ($2,051) (94.9%)       0.0%       (0.0)          11       (197)       (94.9%)      0.0%     (0.0)         $1,011         ($1,876)    (65.0%)        0.0%      (0.0)           99         (161)     (62.0%)      0.0%     (0.0)
2200 Merry Hemp Vgn Hemp Lotion Unscntd 2 Oz         07-06200-88801           $111          ($340) (75.3%)      0.0%        (0.0)          40       (116)       (74.6%)      0.0%     (0.0)         $1,268           ($921)    (42.1%)        0.0%      (0.0)          442         (311)     (41.3%)      0.0%     (0.0)
2205 Better Bot Lip Balm Ajolwan Lm .15 Oz           06-15731-01596           $110             $27   32.8%      0.0%          0.0          25           6         29.7%      0.0%       0.0           $653         ($2,433)    (78.8%)        0.0%      (0.0)          150         (634)     (80.8%)      0.0%     (0.0)
2204 Jason Skin-amins Hi-vit C Comp W/msm Ogc 2 Oz   00-78522-05104           $110        ($2,761) (96.2%)       0.0%       (0.0)          11       (348)       (96.8%)      0.0%     (0.0)         $1,800       ($14,180)     (88.7%)        0.0%      (0.0)          226       (1,621)     (87.8%)      0.0%     (0.0)
2207 Gabriel Purifying Tonic 6 Oz                    07-07060-95202           $109          ($510) (82.5%)      0.0%        (0.0)           8        (30)       (79.0%)      0.0%     (0.0)           $442         ($1,449)    (76.6%)        0.0%      (0.0)           28         (103)     (78.4%)      0.0%     (0.0)
2206 Olympian Skin Support 1 Oz                      07-10013-00351           $109              $2    1.5%      0.0%        (0.0)           4           0          1.5%      0.0%     (0.0)           $645           ($662)    (50.6%)        0.0%      (0.0)           22          (23)     (50.4%)      0.0%     (0.0)
2209 A Cacia Lip Blm Carrot Seed .15 Oz              00-51381-91811           $108          ($185) (63.1%)      0.0%        (0.0)          57        (94)       (62.3%)      0.0%     (0.0)         $1,088         ($1,616)    (59.8%)        0.0%      (0.0)          557         (932)     (62.6%)      0.0%     (0.0)
2208 Borlind After Shave Balm Ogc 1.7 Oz             07-28315-00717           $108           ($72) (40.1%)      0.0%        (0.0)           3         (3)       (47.8%)      0.0%     (0.0)           $531           ($295)    (35.7%)        0.0%      (0.0)           20            (7)    (26.1%)      0.0%     (0.0)
2210 Mode Espro Shea But Blm .25 Oz                  07-87038-00801           $107          ($117) (52.2%)      0.0%        (0.0)          16        (18)       (52.7%)      0.0%     (0.0)           $405           ($151)    (27.1%)        0.0%      (0.0)           60          (32)     (34.5%)      0.0%     (0.0)
2211 Abra Cream Collagen Sup 1.2 Oz                  00-21204-61103           $106          ($820) (88.5%)      0.0%        (0.0)           4        (31)       (88.9%)      0.0%     (0.0)           $923         ($2,409)    (72.3%)        0.0%      (0.0)           34          (92)     (73.2%)      0.0%     (0.0)
2216 Alex Hawaiian Aloe Sun Oil 8 Oz                 00-80030-20608           $105           ($45) (30.0%)      0.0%        (0.0)           7         (3)       (30.0%)      0.0%     (0.0)           $405            ($75)    (15.6%)        0.0%      (0.0)           27            (5)    (15.6%)      0.0%     (0.0)
2217 Bsc Lotion Lavender Garden 12 Oz                08-71811-00208           $105          ($515) (83.1%)      0.0%        (0.0)          11        (51)       (81.7%)      0.0%     (0.0)         $1,442         ($3,558)    (71.2%)        0.0%      (0.0)          146         (368)     (71.6%)      0.0%     (0.0)
2219 Canus Lil Goats Milk Lotion 5 Oz                07-79242-00115           $105          ($101) (49.2%)      0.0%        (0.0)          24        (14)       (37.2%)      0.0%     (0.0)           $559           ($343)    (38.1%)        0.0%      (0.0)          118          (58)     (33.0%)      0.0%     (0.0)
2214 Hugo Scrub Geranium Himyln Slt 22 Oz            08-79779-00033           $105             $12   12.3%      0.0%          0.0           7           0          5.3%      0.0%     (0.0)           $962             $868    927.3%         0.0%        0.0           61            55     882.9%       0.0%       0.0
2213 Life Flo Maximum Hydration Lotion 19 Oz         06-45951-88010           $105             $41   64.5%      0.0%          0.0           7           3         64.5%      0.0%       0.0           $185           ($119)    (39.1%)        0.0%      (0.0)           12            (7)    (39.1%)      0.0%     (0.0)
2212 Queen Helene Aprict Scrb Exfolnt Crm 6 Oz       00-79896-22154           $105             $54 105.2%        0.0%         0.0          27          14       101.4%       0.0%       0.0           $555             $132      31.2%        0.0%        0.0          144            34       31.1%      0.0%       0.0
2218 Sheago Body Splash Rose Pet                     08-97445-00013           $105            $105       na     0.0%          0.0           8           8             na     0.0%       0.0           $208             $101      94.0%        0.0%        0.0           15              7      84.8%      0.0%       0.0
2215 Shikai Lotion Grdna 2 Oz                        00-81738-34316           $105             $75 248.1%       0.0%          0.0          53          38       247.6%       0.0%       0.0           $330           ($277)    (45.6%)        0.0%      (0.0)          164         (153)     (48.4%)      0.0%     (0.0)
2220 Nonie Mens After Shave 4 Oz                     06-50776-41447           $104          ($134) (56.3%)      0.0%        (0.0)          13        (15)       (53.8%)      0.0%     (0.0)           $536            ($74)    (12.1%)        0.0%      (0.0)           65            (7)    (10.0%)      0.0%     (0.0)
2221 Heritage Aura Glow Cream 6 Oz                   00-76970-44228           $102            $102       na     0.0%          0.0          16          16             na     0.0%       0.0           $287             $287          na       0.0%        0.0           47            47           na     0.0%       0.0
2222 Shikai Day Facial Moist 3.5 Oz                  00-81738-40101           $102          ($105) (50.7%)      0.0%        (0.0)           8         (7)       (46.7%)      0.0%     (0.0)           $211           ($828)    (79.7%)        0.0%      (0.0)           19          (59)     (75.8%)      0.0%     (0.0)
2223 Uncle Harrys Flwr Pwr Monoi Tiare 4 Oz          07-60286-21020           $101          ($119) (54.0%)      0.0%        (0.0)          12        (11)       (49.1%)      0.0%     (0.0)           $417           ($394)    (48.6%)        0.0%      (0.0)           46          (39)     (45.9%)      0.0%     (0.0)
2226 Aloeup Pro Spf 15 4 Oz                          00-79385-62715            $99             $11   12.5%      0.0%          0.0           9         (2)       (18.2%)      0.0%     (0.0)           $198            ($64)    (24.4%)        0.0%      (0.0)           18            (9)    (33.3%)      0.0%     (0.0)
2224 Merry Hemp Vgn Hemp Lotion Scentd 2 Oz          07-06200-88802            $99          ($136) (57.8%)      0.0%        (0.0)          35        (45)       (56.2%)      0.0%     (0.0)         $1,618           ($101)     (5.9%)        0.0%      (0.0)          582            25        4.4%      0.0%       0.0
2227 Merry Hemp Vgn Hmp Ltion Gltr Unscntd 2 Oz      07-06200-88803            $99          ($259) (72.4%)      0.0%        (0.0)          33        (93)       (73.8%)      0.0%     (0.0)         $1,132           ($398)    (26.0%)        0.0%      (0.0)          393         (141)     (26.4%)      0.0%     (0.0)
2225 Nat Treasures Hemphoria Foot Frenzy 4 Oz        07-42961-02033            $99          ($410) (80.5%)      0.0%        (0.0)           8        (34)       (81.5%)      0.0%     (0.0)           $633           ($628)    (49.8%)        0.0%      (0.0)           49          (61)     (55.5%)      0.0%     (0.0)
2230 Devita Alpha Beta Peel Kit 2.1 Oz               06-82941-02236            $98        ($1,167) (92.3%)      0.0%        (0.0)           3        (40)       (93.8%)      0.0%     (0.0)         $4,843           $2,085      75.6%        0.0%        0.0          135            48       54.5%      0.0%       0.0
2228 Masada Skin Calming Cream 2.5 Oz                07-22498-03802            $98           ($49) (33.4%)      0.0%        (0.0)          12         (6)       (33.4%)      0.0%     (0.0)           $804           ($854)    (51.5%)        0.0%      (0.0)          101         (109)     (51.8%)      0.0%     (0.0)
2229 Mtn Ocean Pecan Oil Skin Care 8.5 Oz            00-75772-27763            $98           ($46) (31.9%)      0.0%        (0.0)          13         (8)       (37.7%)      0.0%     (0.0)           $474         ($1,032)    (68.5%)        0.0%      (0.0)           64         (143)     (69.0%)      0.0%     (0.0)
2231 Frontier Facial Clay Pwdr Green F 16 Oz         00-89836-02195            $97             $97       na     0.0%          0.0           8           8             na     0.0%       0.0           $335             $282    527.4%         0.0%        0.0           27            23     578.5%       0.0%       0.0
2232 Zumbar Kiss Ttree Lavndr Tin 0.45 Oz            06-63204-21404            $97           ($48) (33.2%)      0.0%        (0.0)          30        (14)       (31.5%)      0.0%     (0.0)           $796           ($123)    (13.4%)        0.0%      (0.0)          245          (28)     (10.3%)      0.0%     (0.0)
2233 Pharmacopia Hand Cream Rosemary 4 Oz            08-35780-00410            $96             $65 207.3%       0.0%          0.0           9           6       207.3%       0.0%       0.0         $1,085             $880    429.2%         0.0%        0.0           91            70     326.5%       0.0%       0.0
2237 Jason Hand Body Lotion Aprict Trvl Ogc 1.5 Oz   00-78522-01225            $95             $68 257.8%        0.0%         0.0          64          46       259.7%       0.0%       0.0           $571            ($96)    (14.4%)        0.0%      (0.0)          365          (93)     (20.3%)      0.0%     (0.0)
2234 John Masters Org Bld Orng Vn Bdy Mk Ogc 8 Oz    06-69558-60014            $95             $95       na     0.0%          0.0           5           5             na     0.0%       0.0           $517             $517          na       0.0%        0.0           29            29           na     0.0%       0.0
2235 Logona Facial Toner Wild Rose                   01-76450-37069            $95           ($52) (35.5%)      0.0%        (0.0)           8         (6)       (42.8%)      0.0%     (0.0)           $462         ($1,807)    (79.6%)        0.0%      (0.0)           41         (171)     (80.6%)      0.0%     (0.0)
2236 Wise Ways Bug Ease 4 Oz                         00-27101-40062            $95          ($119) (55.7%)      0.0%        (0.0)           9        (11)       (54.6%)      0.0%     (0.0)           $641             $342    114.1%         0.0%        0.0           60            32     115.4%       0.0%       0.0
2240 Sensuous Bty Come Hither Msge Lotion 4 Oz       08-31409-00024            $94           ($93) (49.9%)      0.0%        (0.0)           6         (6)       (49.9%)      0.0%     (0.0)         $1,438             $119       9.1%        0.0%      (0.0)           96              9       9.8%      0.0%       0.0
2239 Terressential Seductv Spice Body Creme Og 3oz   09-99999-00364            $94             $94       na     0.0%          0.0           6           6             na     0.0%       0.0           $183             $183          na       0.0%        0.0           12            12           na     0.0%       0.0
2238 Zumbar Body Lotion Geranium 8 Oz                06-63204-34003            $94           ($49) (34.0%)      0.0%        (0.0)           6         (4)       (39.5%)      0.0%     (0.0)           $540         ($1,666)    (75.5%)        0.0%      (0.0)           40         (118)     (74.4%)      0.0%     (0.0)
2241 Kmf Nat Moist Shave Frag Free 1 Oz              00-28367-83043            $93          ($275) (74.7%)      0.0%        (0.0)          70       (205)       (74.6%)      0.0%     (0.0)           $960           ($905)    (48.5%)        0.0%      (0.0)          788         (777)     (49.7%)      0.0%     (0.0)
2242 Little Moon Gngr Cayen Cld Feet Soak 2 Oz       06-73673-88505            $93             $17   22.5%      0.0%          0.0          11           2         28.9%      0.0%       0.0           $880             $597    210.1%         0.0%        0.0          100            67     203.8%       0.0%       0.0
2244 Baudelaire Hand Cream Lait Acacia               07-92703-30010            $92             $92       na     0.0%          0.0           9           9             na     0.0%       0.0           $328             $328          na       0.0%        0.0           32            32           na     0.0%       0.0
2243 Baudelaire Hand Cream Lait Jasmine              07-92703-30011            $92             $92       na     0.0%          0.0           9           9             na     0.0%       0.0           $427             $427          na       0.0%        0.0           40            40           na     0.0%       0.0




                   Source: Spins X - Whole Foods                                                                                                                                                                                                                               HCG Category Development Department
                                                                                                      Current 12 Weeks Ending 09-08-07                                                                                                               Current 52 Weeks

                                                                                                                          Cat $                 Unit Chg     Unit %              Cat Unit                    Dollar Chg                              Cat $                    Unit Chg     Unit %              Cat Unit
                                                                                      Dollar Chg             Cur Cat $   Share Pt    Current    (Vs Year   Change (Vs Cur Cat Share Pt                        (Vs Year                    Cur Cat $ Share Pt                  (Vs Year Change (Vs     Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg     Share        Chg        Units       Ago)      Year Ago) Unit Share  Chg      Current Dollars       Ago)         $ % Chg      Share      Chg     Current Units     Ago)      Year Ago) Unit Share  Chg
2247 Nonie Mens Brilliant Moisturizer 2 Oz           06-50776-21447            $92          ($237) (72.1%)       0.0%        (0.0)          5         (13)     (71.8%)      0.0%     (0.0)         $1,504             $454       43.3%        0.0%        0.0           84            23       36.8%      0.0%       0.0
2245 Reviva Camphor Cleansing Mi 4 Oz                00-87992-11145            $92             $34   58.2%       0.0%          0.0         18            8       78.0%      0.0%       0.0           $151            ($17)     (10.2%)        0.0%      (0.0)           31              1       2.7%      0.0%     (0.0)
2246 Thymes Lotion Lavender 8.75 Oz                  06-37666-01510            $92           ($52) (36.1%)       0.0%        (0.0)          5          (3)     (37.5%)      0.0%     (0.0)           $644              $74       13.0%        0.0%        0.0           35              3       9.4%      0.0%       0.0
2248 Edge Shave Gel Sns Skin 7 Oz                    00-46500-02032            $90             $90        na     0.0%          0.0         37           37           na     0.0%       0.0         $1,183             $719     155.0%         0.0%        0.0          439           302     220.7%       0.0%       0.0
2249 Perfect Or Crm Mandrn Shea Butr 1 Oz            08-98218-00002            $90             $90        na     0.0%          0.0          8            8           na     0.0%       0.0           $165           ($310)     (65.3%)        0.0%      (0.0)           15          (24)     (61.2%)      0.0%     (0.0)
2251 Reviva Glycolic Acid Ren Lotion 4 Oz            00-87992-11235            $89             $29   48.1%       0.0%          0.0          8            3       48.1%      0.0%       0.0           $499              $69       16.0%        0.0%        0.0           44              6      16.0%      0.0%       0.0
2250 Tijeras Sage Body Lotion Ogc 4 Oz               07-12356-71004            $89          ($260) (74.4%)       0.0%        (0.0)         13         (37)     (74.4%)      0.0%     (0.0)           $983           ($214)     (17.9%)        0.0%      (0.0)          140          (36)     (20.6%)      0.0%     (0.0)
2252 Beeswork Natures Lotion 8 Oz                    06-38712-33289            $88             $88        na     0.0%          0.0          4            4           na     0.0%       0.0           $176              $88     100.0%         0.0%        0.0             8             4    100.0%       0.0%       0.0
2253 Dr Hauschka Quince Body Mstrzr Trial Ogc 1 Oz   40-20829-50979            $88             $69 375.8%        0.0%          0.0         26           20     313.8%       0.0%       0.0           $158              ($9)     (5.3%)        0.0%      (0.0)           46          (10)     (18.2%)      0.0%     (0.0)
2255 J&j Baby Lotion Scented 9 Oz                    03-81370-03513            $87             $59 207.0%        0.0%          0.0         27           18     207.0%       0.0%       0.0           $111              $53       91.3%        0.0%        0.0           35            17       92.9%      0.0%       0.0
2254 Zumkiss Tangerine Lip Balm .45 Oz               06-63204-21004            $87           ($96) (52.3%)       0.0%        (0.0)         25         (32)     (55.7%)      0.0%     (0.0)           $633           ($370)     (36.9%)        0.0%      (0.0)          193         (114)     (37.1%)      0.0%     (0.0)
2256 South Beach Saharah Dry Spf15 Spray             06-09063-17436            $86             $86        na     0.0%          0.0          5            5           na     0.0%       0.0            $86              $86           na       0.0%        0.0             5             5          na     0.0%       0.0
2257 Alba Botnca Terra Tnt Sunlit Spf18 Ogc .15 Oz   00-77320-77520            $85          ($606) (87.7%)        0.0%       (0.0)         24        (164)     (87.4%)      0.0%     (0.0)         $1,546         ($7,891)     (83.6%)        0.0%      (0.0)          452       (2,318)     (83.7%)      0.0%     (0.0)
2260 Deep Steep Grapft Bergamnt Bdy Bttr 1 Oz        06-74749-03153            $85          ($284) (77.0%)       0.0%        (0.0)         33         (79)     (70.6%)      0.0%     (0.0)           $951            ($35)      (3.5%)        0.0%      (0.0)          292          (44)     (13.2%)      0.0%     (0.0)
2259 Ecco Bella Lav Hrbl Bdy Ltn/day Crm Ogc 8 Oz    00-36923-00124            $85          ($691) (89.0%)       0.0%        (0.0)          5         (47)     (90.4%)      0.0%     (0.0)         $3,185           $2,409     310.7%         0.0%        0.0          192           140     269.2%       0.0%       0.0
2263 Logona Mann Moisture Gel 1.7 Oz                 40-17645-00353            $85          ($122) (59.1%)       0.0%        (0.0)         12          (3)     (18.1%)      0.0%     (0.0)           $613            ($42)      (6.4%)        0.0%      (0.0)           64            18       39.0%      0.0%       0.0
2258 Masada Ppprmint Ft Bth 16 Oz                    07-22498-05916            $85            ($2)   (2.5%)      0.0%        (0.0)         11            0        1.9%      0.0%     (0.0)           $362             $117       47.9%        0.0%        0.0           53            21       66.7%      0.0%       0.0
2261 Perfect Org Lip Balm Van/twst 0.25 Oz           08-98218-00007            $85             $85        na     0.0%          0.0         21           21           na     0.0%       0.0           $327             $327           na       0.0%        0.0           82            82           na     0.0%       0.0
2262 Vtae Face & Body Lotion Van Ogc 16 Oz           07-84314-31050            $85        ($2,205) (96.3%)       0.0%        (0.0)          9        (218)     (96.3%)      0.0%     (0.0)         $6,671           $1,017       18.0%        0.0%        0.0          733           162       28.5%      0.0%       0.0
2264 Nourish Chai Vanilla Body Dressing Og 8.5 Oz    06-67383-00212            $84           ($19) (18.6%)       0.0%        (0.0)          8          (4)     (32.2%)      0.0%     (0.0)         $1,119             $183       19.6%        0.0%        0.0          108          (20)     (15.8%)      0.0%     (0.0)
2265 Perfect Org Body Glow Mandarin Ogc 2 Oz         08-98218-00018            $84             $84        na     0.0%          0.0          4            4           na     0.0%       0.0           $250             $250           na       0.0%        0.0           11            11           na     0.0%       0.0
2267 Merry Hemp Vgn Hmp Ltion Glittr Scentd 2 Oz     07-06200-88804            $83           ($94) (53.1%)       0.0%        (0.0)         31         (35)     (53.3%)      0.0%     (0.0)           $660           ($436)     (39.8%)        0.0%      (0.0)          233         (186)     (44.4%)      0.0%     (0.0)
2266 Reviva Cream Night Olive Oil Light 2 Oz         00-87992-11423            $83          ($191) (69.6%)       0.0%        (0.0)          5         (11)     (66.7%)      0.0%     (0.0)           $907           ($618)     (40.5%)        0.0%      (0.0)           54          (30)     (35.7%)      0.0%     (0.0)
2269 Khepra Foot Balm                                00-00108-53541            $82             $82        na     0.0%          0.0         11           11           na     0.0%       0.0           $360             $256     247.9%         0.0%        0.0           47            34     275.9%       0.0%       0.0
2268 Parissa Strips Wax Applic Quick Clean 20 Ct     00-66427-58000            $82          ($112) (57.6%)       0.0%        (0.0)         21         (32)     (60.9%)      0.0%     (0.0)           $564              $33        6.1%        0.0%      (0.0)          157              4       2.9%      0.0%     (0.0)
2270 Honey Bee Lip Balm Vanilla .15 Oz               06-65013-35003            $81          ($243) (74.9%)       0.0%        (0.0)         30         (82)     (73.3%)      0.0%     (0.0)         $1,986           ($292)     (12.8%)        0.0%      (0.0)          688         (145)     (17.4%)      0.0%     (0.0)
2271 Baudelaire Lavender Lotion                      07-92703-10211            $79             $64 412.1%        0.0%          0.0         23           18     412.1%       0.0%       0.0           $328             $245     297.5%         0.0%        0.0           94            70     297.5%       0.0%       0.0
2272 Jason Vit E Crm 25000 Iu Trvl .5 Oz             00-78522-04112            $79           ($18) (18.9%)        0.0%       (0.0)         44         (10)     (19.1%)      0.0%     (0.0)           $641             $480     298.8%         0.0%        0.0          364           267     275.1%       0.0%       0.0
2273 Zia Elixir Replenishing 4 Oz                    07-58024-00604            $78             $78        na      0.0%         0.0          4            4           na     0.0%       0.0            $78              $78           na       0.0%        0.0             4             4          na     0.0%       0.0
2274 Zumbar Rub Patchouli Shea Bttr Mstzr 2.5 Oz     06-63204-21603            $78          ($468) (85.8%)       0.0%        (0.0)         10         (59)     (86.0%)      0.0%     (0.0)         $2,259         ($1,482)     (39.6%)        0.0%      (0.0)          287         (180)     (38.5%)      0.0%     (0.0)
2276 Abra Alpha Nite Renew 1.2 Oz                    00-21204-31004            $77        ($1,894) (96.1%)       0.0%        (0.0)          4         (99)     (96.3%)      0.0%     (0.0)         $3,625         ($9,113)     (71.5%)        0.0%      (0.0)          186         (475)     (71.8%)      0.0%     (0.0)
2275 Youthing Strategies Blend Fce&bdy 8 Oz          06-97292-08177            $77           ($88) (53.3%)       0.0%        (0.0)          5          (5)     (51.9%)      0.0%     (0.0)           $892           ($142)     (13.7%)        0.0%      (0.0)           51            (9)    (14.3%)      0.0%     (0.0)
2279 Borlind Cleansing Cream Peach Ogc 3.4 Oz        07-28315-00683            $76          ($195) (71.9%)       0.0%        (0.0)          6         (14)     (68.4%)      0.0%     (0.0)           $786           ($386)     (33.0%)        0.0%      (0.0)           64          (24)     (27.5%)      0.0%     (0.0)
2278 Des Ess Orchid Paradise Lotion Ogc 12 Oz        07-18334-30104            $76           ($69) (47.5%)       0.0%        (0.0)         13          (7)     (34.7%)      0.0%     (0.0)           $343         ($1,317)     (79.3%)        0.0%      (0.0)           50         (223)     (81.7%)      0.0%     (0.0)
2277 Forces Acne No More Ogc 0.37 Oz                 08-30743-00220            $76          ($315) (80.5%)       0.0%        (0.0)          4         (16)     (80.6%)      0.0%     (0.0)           $692         ($1,791)     (72.1%)        0.0%      (0.0)           36          (90)     (71.3%)      0.0%     (0.0)
2280 Natures Acres Moisture 5 Flower 3 Oz            06-03225-40057            $76              $2     2.7%      0.0%        (0.0)          8            0        1.7%      0.0%     (0.0)           $632           ($561)     (47.0%)        0.0%      (0.0)           64          (58)     (47.9%)      0.0%     (0.0)
2281 Jason Deep C Orange Peel Ogc 4 Oz               00-78522-06033            $75          ($757) (91.0%)        0.0%       (0.0)          4         (46)     (91.6%)      0.0%     (0.0)           $544       ($12,681)      (95.9%)        0.0%      (0.0)           38         (847)     (95.8%)      0.0%     (0.0)
2282 Reviva Seaweed Day Crm Mstrizer 1 Oz            00-87992-11123            $74            ($0)   (0.5%)      0.0%        (0.0)          8          (0)      (0.5%)      0.0%     (0.0)           $318            ($39)     (11.0%)        0.0%      (0.0)           34            (4)    (11.0%)      0.0%     (0.0)
2283 Sun-pro Of Califsun Block Spf 28 4 Oz           00-81657-51341            $74             $74        na     0.0%          0.0          8            8           na     0.0%       0.0           $121             $121           na       0.0%        0.0           13            13           na     0.0%       0.0
2284 Uncle Harrys Blemish Roll-on W/colloidal Si     07-60286-22080            $74          ($192) (72.3%)       0.0%        (0.0)          9         (23)     (72.2%)      0.0%     (0.0)           $556             $264       90.4%        0.0%        0.0           66            32       91.4%      0.0%       0.0
2285 Skintimate Crm Oasis 10 Oz                      00-46500-02589            $73             $73        na     0.0%          0.0         34           34           na     0.0%       0.0           $893             $893           na       0.0%        0.0          281           281           na     0.0%       0.0
2286 Chap Stick Regular .15 Oz                       00-36600-81331            $72             $36 100.8%        0.0%          0.0         32           13       70.1%      0.0%       0.0           $337            ($50)     (13.0%)        0.0%      (0.0)          152          (67)     (30.4%)      0.0%     (0.0)
2287 The Man I-impressvly Smooth Shave 8 Oz          01-82772-00761            $72             $72        na     0.0%          0.0          8            8           na     0.0%       0.0           $273             $273           na       0.0%        0.0           29            29           na     0.0%       0.0
2292 A Cacia Bdy Butt Exotic Mass 4 Oz               00-51381-84629            $71          ($852) (92.3%)       0.0%        (0.0)          9        (117)     (92.7%)      0.0%     (0.0)         $1,390         ($1,921)     (58.0%)        0.0%      (0.0)          190         (262)     (57.9%)      0.0%     (0.0)
2290 Alba Bot Lotion Advanced Massage Ogc 12 Oz      07-24742-00375            $71             $71        na      0.0%         0.0          8            8           na     0.0%       0.0           $135           ($735)     (84.5%)        0.0%      (0.0)           15         (112)     (88.2%)      0.0%     (0.0)
2291 Cac Skin Protect Spf20 8 Oz                     06-34140-01081            $71          ($474) (86.9%)       0.0%        (0.0)          8         (55)     (87.5%)      0.0%     (0.0)           $459         ($1,218)     (72.6%)        0.0%      (0.0)           52         (140)     (72.9%)      0.0%     (0.0)
2295 Common Sense Cham Primrs Face Cream 1.7 Oz      08-30568-00836            $71        ($1,216) (94.5%)       0.0%        (0.0)          8        (139)     (94.6%)      0.0%     (0.0)           $706         ($3,404)     (82.8%)        0.0%      (0.0)           79         (383)     (82.9%)      0.0%     (0.0)
2296 Common Sense Jojoba Rose Face Crm 1.7 Oz        08-30568-00826            $71          ($413) (85.4%)       0.0%        (0.0)          8         (50)     (86.3%)      0.0%     (0.0)         $1,459         ($3,913)     (72.8%)        0.0%      (0.0)          169         (450)     (72.7%)      0.0%     (0.0)
2294 Little Moon Lotion Simply Unscented 4 Oz        06-73673-88613            $71             $71        na     0.0%          0.0          8            8           na     0.0%       0.0            $71              $71           na       0.0%        0.0             8             8          na     0.0%       0.0
2289 Magick Mud Facial Msk 3 Oz                      00-00469-00706            $71           ($72) (50.2%)       0.0%        (0.0)          8          (8)     (50.2%)      0.0%     (0.0)           $563            ($55)      (8.9%)        0.0%      (0.0)           63            (6)     (8.7%)      0.0%     (0.0)
2293 Nat Gate Self Tanning Ltion 4 Oz                00-78347-30065            $71          ($259) (78.5%)       0.0%        (0.0)          8         (34)     (81.1%)      0.0%     (0.0)           $280         ($1,533)     (84.5%)        0.0%      (0.0)           32         (238)     (88.2%)      0.0%     (0.0)
2288 Zumkiss Lime Lip Balm .45 Oz                    06-63204-21005            $71           ($33) (31.7%)       0.0%        (0.0)         22         (11)     (33.8%)      0.0%     (0.0)           $485           ($229)     (32.0%)        0.0%      (0.0)          150          (66)     (30.7%)      0.0%     (0.0)
2299 Deep Steep Grapft Bergamont Bdy Lotn 1 Oz       06-74749-03113            $70             $10   17.4%       0.0%          0.0         33           11       47.2%      0.0%       0.0           $652             $593     995.9%         0.0%        0.0          256           234    1027.2%       0.0%       0.0
2300 Jackies Rose Magic Lotn 64 Oz                   07-94256-12360            $70             $36 104.2%        0.0%          0.0         12            6     104.2%       0.0%       0.0           $895             $861    #######         0.0%        0.0          149           144    2517.4%       0.0%       0.0
2297 Kokoro Mens Creme 2 Oz                          06-59786-56051            $70          ($534) (88.3%)       0.0%        (0.0)          3         (26)     (89.8%)      0.0%     (0.0)           $588         ($1,114)     (65.5%)        0.0%      (0.0)           27          (55)     (67.3%)      0.0%     (0.0)
2298 Shaman Quit Bugng Me Insect Rep Ogc 4 Pk        00-78522-00401            $70             $70        na     0.0%          0.0          4            4           na     0.0%       0.0           $136           ($378)     (73.5%)        0.0%      (0.0)             8         (22)     (72.9%)      0.0%     (0.0)
2302 Alex Almond Cream 1 Oz                          00-80030-00003            $69           ($26) (27.3%)       0.0%        (0.0)          5          (2)     (27.3%)      0.0%     (0.0)           $793           ($304)     (27.7%)        0.0%      (0.0)           57          (28)     (32.5%)      0.0%     (0.0)
2301 Better Botanicals Body Butter Cardamon          06-15731-03585            $69             $65 1739.7%       0.0%          0.0         10            7     228.9%       0.0%       0.0           $460         ($1,969)     (81.1%)        0.0%      (0.0)           55         (331)     (85.8%)      0.0%     (0.0)
2303 Sensuous Bty Vivacious Violet Kisng Blm         08-31409-00037            $69          ($204) (74.8%)       0.0%        (0.0)          8         (29)     (78.9%)      0.0%     (0.0)           $679           ($807)     (54.3%)        0.0%      (0.0)           78         (105)     (57.2%)      0.0%     (0.0)
2304 Better Bot Rose Tulsi Toner N-d 6.55 Oz         06-15731-01031            $68             $68        na     0.0%          0.0         11           11           na     0.0%       0.0            $68            ($72)     (51.4%)        0.0%      (0.0)           11            (6)    (34.3%)      0.0%     (0.0)
2306 Better Botanicals Neem Foot Relief              06-15731-03588            $67          ($471) (87.6%)       0.0%        (0.0)          8         (39)     (83.2%)      0.0%     (0.0)            $69         ($3,980)     (98.3%)        0.0%      (0.0)             9        (493)     (98.2%)      0.0%     (0.0)
2305 Mill Creek Creme Aloe Vera 4 Oz                 00-82982-28370            $67          ($109) (61.8%)       0.0%        (0.0)          8         (14)     (64.1%)      0.0%     (0.0)           $282           ($591)     (67.7%)        0.0%      (0.0)           34          (78)     (69.6%)      0.0%     (0.0)
2309 Aloeup Pro Spf 30 4 Oz                          00-79385-62714            $66          ($165) (71.4%)       0.0%        (0.0)          6         (15)     (71.4%)      0.0%     (0.0)           $286           ($351)     (55.1%)        0.0%      (0.0)           26          (33)     (55.9%)      0.0%     (0.0)
2308 Coats Aloe Vera Lotion 8 Oz                     07-32295-70208            $66             $21   46.7%       0.0%          0.0          5            1       25.0%      0.0%       0.0           $557             $165       42.2%        0.0%        0.0           48            13       37.1%      0.0%       0.0
2310 Nat Gate Bdystick Shea Butter 1.7 Oz            00-78347-76543            $66          ($256) (79.6%)       0.0%        (0.0)         12         (29)     (71.1%)      0.0%     (0.0)           $278         ($4,249)     (93.9%)        0.0%      (0.0)           37         (520)     (93.3%)      0.0%     (0.0)
2307 Vtae Seashell Lotion 6 Oz                       07-84314-27718            $66              $3     5.5%      0.0%        (0.0)          5          (1)     (15.3%)      0.0%     (0.0)           $268           ($439)     (62.1%)        0.0%      (0.0)           19          (34)     (64.5%)      0.0%     (0.0)
2311 Gabriel Seaweed Mask 4 Oz                       07-07060-95430            $65             $65        na     0.0%          0.0          4            4           na     0.0%       0.0           $371            ($37)      (9.0%)        0.0%      (0.0)           19            (3)    (13.4%)      0.0%     (0.0)
2312 Aloeup For The Face Spf 25 1 Oz (24 Ct)         00-79385-70100            $64          ($152) (70.4%)       0.0%        (0.0)         16         (38)     (70.4%)      0.0%     (0.0)           $315         ($1,041)     (76.8%)        0.0%      (0.0)           79         (261)     (76.8%)      0.0%     (0.0)
2313 Camocare Lotion Hand & Body 8 Oz                00-20065-12351            $64          ($181) (74.0%)       0.0%        (0.0)          6         (18)     (74.0%)      0.0%     (0.0)         $1,071         ($1,396)     (56.6%)        0.0%      (0.0)          107         (135)     (55.9%)      0.0%     (0.0)
2316 Alex Hawaiian Aloe Sun Oil                      00-80030-20604            $63           ($21) (25.0%)       0.0%        (0.0)          9          (3)     (25.0%)      0.0%     (0.0)           $189            ($87)     (31.6%)        0.0%      (0.0)           27          (13)     (32.5%)      0.0%     (0.0)
2314 Baudelaire Linden Lotion                        07-92703-10219            $63           ($14) (17.9%)       0.0%        (0.0)         18          (4)     (17.9%)      0.0%     (0.0)           $498             $246       98.0%        0.0%        0.0          143            71       98.0%      0.0%       0.0
2315 Brigit True Org Hand Cream Unscntd Ogc 2 Oz     08-54845-00023            $63             $63        na     0.0%          0.0          8            8           na     0.0%       0.0           $998             $772     342.1%         0.0%        0.0          133            99     294.0%       0.0%       0.0
2317 Masada Juniper Foot Bath 3 Oz                   07-22498-05203            $63            ($2)   (2.6%)      0.0%        (0.0)         26          (4)     (14.6%)      0.0%     (0.0)           $190           ($311)     (62.0%)        0.0%      (0.0)           82         (159)     (66.1%)      0.0%     (0.0)
2318 Terrapin Sunscreen Frag Free Spf15 4 Oz         06-38279-10031            $63             $63        na     0.0%          0.0          8            8           na     0.0%       0.0            $63            ($57)     (47.5%)        0.0%      (0.0)             8           (8)    (50.8%)      0.0%     (0.0)
2321 Jason Skin-amins Hi-vit A Comp W/msm Ogc 2 Oz   00-78522-05100            $62        ($3,330) (98.2%)        0.0%       (0.0)          8        (372)     (97.9%)      0.0%     (0.0)         $3,161       ($16,626)      (84.0%)        0.0%      (0.0)          356       (1,740)     (83.0%)      0.0%     (0.0)




                   Source: Spins X - Whole Foods                                                                                                                                                                                                                               HCG Category Development Department
                                                                                                     Current 12 Weeks Ending 09-08-07                                                                                                                Current 52 Weeks

                                                                                                                         Cat $                  Unit Chg     Unit %              Cat Unit                    Dollar Chg                              Cat $                    Unit Chg     Unit %               Cat Unit
                                                                                      Dollar Chg            Cur Cat $   Share Pt    Current     (Vs Year   Change (Vs Cur Cat Share Pt                        (Vs Year                    Cur Cat $ Share Pt                  (Vs Year Change (Vs      Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg    Share        Chg        Units        Ago)      Year Ago) Unit Share  Chg      Current Dollars       Ago)         $ % Chg      Share      Chg     Current Units     Ago)      Year Ago) Unit Share   Chg
2319 Reviva Oily Skin Moist Gel 1.25 Oz              00-87992-11214            $62          ($125) (66.7%)      0.0%        (0.0)          12         (24)     (67.3%)      0.0%     (0.0)           $370           ($201)     (35.2%)        0.0%      (0.0)           69          (37)     (34.7%)       0.0%     (0.0)
2320 Vtae Lan-o-lips 1 Oz                            07-84314-03018            $62             $57 1148.1%      0.0%          0.0          13           12    1213.8%       0.0%       0.0           $107           ($167)     (60.9%)        0.0%      (0.0)           22          (57)     (71.9%)       0.0%     (0.0)
2325 All Terrain Lotion Skin Saver 3 Oz              06-08503-04003            $61             $39 184.6%       0.0%          0.0           8            5     166.7%       0.0%       0.0           $259            ($91)     (26.1%)        0.0%      (0.0)           36          (19)     (34.0%)       0.0%     (0.0)
2323 Lubriderm Scented 6 Oz                          00-52800-48816            $61          ($118) (65.9%)      0.0%        (0.0)          14         (26)     (65.9%)      0.0%     (0.0)           $741            ($33)      (4.3%)        0.0%      (0.0)          165            (7)      (4.3%)      0.0%     (0.0)
2324 Perfect Or Lip Balm Citrus .25 Oz               08-98218-00005            $61             $61       na     0.0%          0.0          15           15           na     0.0%       0.0           $319             $319           na       0.0%        0.0           82            82            na     0.0%       0.0
2322 Reviva Placenta Ampules 10 Ct                   00-87992-11144            $61             $61       na     0.0%          0.0           3            3           na     0.0%       0.0           $183             $183           na       0.0%        0.0             8             8           na     0.0%       0.0
2326 Jason Meditation Mask Arom 4 Oz                 00-78522-50060            $60          ($353) (85.6%)       0.0%       (0.0)           7         (47)     (87.2%)      0.0%     (0.0)           $573         ($1,002)     (63.6%)        0.0%      (0.0)           95         (105)      (52.7%)      0.0%     (0.0)
2328 Thurs Plan Chapmate .15 Oz                      00-97467-06750            $59          ($124) (67.8%)      0.0%        (0.0)          25         (54)     (68.2%)      0.0%     (0.0)           $658         ($1,170)     (64.0%)        0.0%      (0.0)          284         (512)     (64.3%)       0.0%     (0.0)
2327 Weleda Calendula Baby Lotion .34 Oz             00-01638-08914            $59             $59       na     0.0%          0.0          39           39           na     0.0%       0.0           $116             $116           na       0.0%        0.0           78            78            na     0.0%       0.0
2330 Provence Sante Shave Cream Verlain 6.8 Oz       07-92703-12107            $58             $58       na     0.0%          0.0           6            6           na     0.0%       0.0            $86              $86           na       0.0%        0.0             9             9           na     0.0%       0.0
2329 Thymes Lotion Olive Leaf 8.75 Oz                06-37666-01611            $58           ($86) (59.7%)      0.0%        (0.0)           3          (5)     (62.5%)      0.0%     (0.0)           $712             $118       19.9%        0.0%        0.0           38              5       15.2%      0.0%       0.0
2331 Derma E After Sun Conditioning Lotion 6 Oz      00-30985-00410            $57          ($104) (64.5%)      0.0%        (0.0)           4          (7)     (66.1%)      0.0%     (0.0)            $99           ($506)     (83.6%)        0.0%      (0.0)             8         (35)     (82.1%)       0.0%     (0.0)
2333 Better Bot Herbl Clnser 1.7 Oz                  06-15731-01024            $55             $55       na     0.0%          0.0           8            8           na     0.0%       0.0            $49           ($279)     (85.0%)        0.0%      (0.0)             7         (31)     (82.5%)       0.0%     (0.0)
2334 Ecco Bella Lotion Vanilla Ogc 4 Oz              00-36923-01594            $55        ($3,476) (98.4%)      0.0%        (0.0)           5        (340)     (98.5%)      0.0%     (0.0)         $4,371       ($14,973)      (77.4%)        0.0%      (0.0)          420       (1,623)     (79.4%)       0.0%     (0.0)
2332 Nat Gate Org Shave Gel Lmn Grs Sge Ogc 8.5 Oz   00-78347-75030            $55        ($5,835) (99.1%)      0.0%        (0.0)           8      (1,016)     (99.2%)      0.0%     (0.0)         $9,726       ($16,408)      (62.8%)        0.0%      (0.0)        1,541       (2,693)     (63.6%)       0.0%     (0.0)
2335 Baudelaire Lip Balm Sunny                       07-92703-10112            $54             $43 382.1%       0.0%          0.0          24           20     532.3%       0.0%       0.0           $239           ($233)     (49.4%)        0.0%      (0.0)           87          (89)     (50.5%)       0.0%     (0.0)
2336 Dr Hauschka Rhythmic Cond Snstve Ogc 10 Amp     40-20829-41639            $54        ($2,109) (97.5%)      0.0%        (0.0)           2        (107)     (98.2%)      0.0%     (0.0)         $1,189       ($20,742)      (94.6%)        0.0%      (0.0)           41         (789)     (95.1%)       0.0%     (0.0)
2338 Reviva Tan Without Sun 2 Oz                     00-87992-11164            $54             $35 195.9%       0.0%          0.0           8            5     195.9%       0.0%       0.0            $71            ($40)     (36.1%)        0.0%      (0.0)           11            (6)    (36.1%)       0.0%     (0.0)
2337 Wish Grdn Salve Diaper Rash 1 Oz                06-56490-37101            $54           ($69) (56.3%)      0.0%        (0.0)           8         (11)     (57.4%)      0.0%     (0.0)           $528            ($36)      (6.4%)        0.0%      (0.0)           78          (12)     (13.5%)       0.0%     (0.0)
2339 Sheago Body Splash Mango                        08-97445-00012            $53              $1    2.1%      0.0%        (0.0)           4            0        2.1%      0.0%     (0.0)           $105           ($117)     (52.8%)        0.0%      (0.0)             8           (9)    (52.8%)       0.0%     (0.0)
2341 Canus Lil Goats Mlk Ltin Frag Fr Trvl Sz 2 Oz   07-79242-10358            $52           ($24) (31.8%)      0.0%        (0.0)          35         (16)     (31.8%)      0.0%     (0.0)           $480             $404     527.1%         0.0%        0.0          325           273      531.8%       0.0%       0.0
2342 Heritage Aura Glow Lotn Almd 2 Oz               00-76970-11012            $52             $52       na     0.0%          0.0          16           16           na     0.0%       0.0           $372             $372           na       0.0%        0.0          120           120            na     0.0%       0.0
2340 Jackies Orng/van Magic Lotn 8 Oz                07-94256-12346            $52           ($51) (49.1%)      0.0%        (0.0)           9          (8)     (49.1%)      0.0%     (0.0)           $465              $83       21.8%        0.0%        0.0           78            14        21.8%      0.0%       0.0
2347 A Cacia Lip Blm Orange .15 Oz                   00-51381-91809            $51          ($274) (84.4%)      0.0%        (0.0)          25        (137)     (84.3%)      0.0%     (0.0)         $1,142         ($1,014)     (47.0%)        0.0%      (0.0)          658         (450)     (40.6%)       0.0%     (0.0)
2344 Baudelaire Facial Scrub Verlaine 5 Oz           07-92703-12447            $51             $13   33.2%      0.0%          0.0           6            3     104.5%       0.0%       0.0            $51              $13       33.2%        0.0%        0.0             6             3     104.5%       0.0%       0.0
2345 Bodycoffee Lip Coffee Mint                      08-92523-00006            $51           ($44) (46.0%)      0.0%        (0.0)          13         (12)     (48.7%)      0.0%     (0.0)           $366           ($174)     (32.2%)        0.0%      (0.0)           92          (58)     (38.9%)       0.0%     (0.0)
2343 Herban Cowboy Crm Shave Tb Orig 14 Oz           08-05002-00080            $51          ($754) (93.6%)      0.0%        (0.0)           4         (55)     (93.6%)      0.0%     (0.0)         $2,961         ($2,592)     (46.7%)        0.0%      (0.0)          259         (190)     (42.3%)       0.0%     (0.0)
2346 Merry Hempstrs Lotn Vgn Unscntd Ogc 2 Oz        07-06200-99001            $51             $51       na     0.0%          0.0          20           20           na     0.0%       0.0            $51              $51           na       0.0%        0.0           20            20            na     0.0%       0.0
2349 Nat Treasures Hemphoria Helping Hands 4 Oz      07-42961-02034            $50           ($48) (48.9%)      0.0%        (0.0)           4          (4)     (48.9%)      0.0%     (0.0)           $729             $632     649.8%         0.0%        0.0           56            49      649.8%       0.0%       0.0
2348 Speick Hand Creme                               40-09800-00153            $50             $24   94.5%      0.0%          0.0           9            5     105.2%       0.0%       0.0            $99              $73     284.8%         0.0%        0.0           18            14      305.5%       0.0%       0.0
2351 Reviva Eye&thrt Gel Glycolc Trl 1.25 Oz         00-87992-11249            $49           ($64) (56.5%)      0.0%        (0.0)          18         (24)     (56.5%)      0.0%     (0.0)           $317            ($47)     (12.8%)        0.0%      (0.0)          120          (19)     (13.7%)       0.0%     (0.0)
2350 Sun-pro Of Calif Save Face Stick Spf 20 .5 Oz   00-81657-10011            $49             $49       na     0.0%          0.0          11           11           na     0.0%       0.0           $108             $108           na       0.0%        0.0           24            24            na     0.0%       0.0
2355 Reviva Crm Hydratante 312 1.5 Oz                00-87992-11124            $48             $48       na     0.0%          0.0           5            5           na     0.0%       0.0           $166             $141     558.4%         0.0%        0.0           16            13      463.3%       0.0%       0.0
2354 Reviva Vitamin E Stick Dsply .25 Oz             00-87992-11319            $48             $48       na     0.0%          0.0           1            1           na     0.0%       0.0            $48              $48           na       0.0%        0.0             1             1           na     0.0%       0.0
2352 Sensuous Bty Rspbry Rose Love Tincture 2 Oz     08-31409-00005            $48          ($175) (78.4%)      0.0%        (0.0)           4         (15)     (79.7%)      0.0%     (0.0)         $1,133            ($93)      (7.6%)        0.0%      (0.0)           88          (20)     (18.7%)       0.0%     (0.0)
2353 The Man C-clarifying Toner 8 Oz                 01-82772-00721            $48             $48       na     0.0%          0.0           4            4           na     0.0%       0.0            $48              $48           na       0.0%        0.0             4             4           na     0.0%       0.0
2358 A Cacia Foot Balm 2 Oz                          00-51381-91681            $47          ($287) (85.9%)      0.0%        (0.0)           8         (49)     (86.1%)      0.0%     (0.0)           $134         ($2,316)     (94.5%)        0.0%      (0.0)           25         (366)     (93.6%)       0.0%     (0.0)
2359 Alex Sea Plant Mask 4 Oz                        00-80030-10714            $47           ($72) (60.5%)      0.0%        (0.0)           3          (5)     (62.1%)      0.0%     (0.0)           $169              $21       14.2%        0.0%        0.0           11              1       10.4%      0.0%       0.0
2360 Lily Av80 Moisture Lotion 8 Oz                  00-26395-04731            $47           ($42) (47.2%)      0.0%        (0.0)           8         (10)     (53.6%)      0.0%     (0.0)           $341           ($797)     (70.0%)        0.0%      (0.0)           62         (125)     (67.1%)       0.0%     (0.0)
2356 Little Moon Rsmry Foot Lotion 2 Oz              06-73673-88508            $47             $47       na     0.0%          0.0           5            5           na     0.0%       0.0           $181              $97     114.6%         0.0%        0.0           21            11      112.4%       0.0%       0.0
2357 Shaman Quit Bugng Me Insect Rep Crm Ogc 8 Oz    00-78522-00415            $47          ($244) (83.7%)      0.0%        (0.0)           8         (46)     (85.4%)      0.0%     (0.0)           $117         ($1,002)     (89.6%)        0.0%      (0.0)           20         (184)     (90.1%)       0.0%     (0.0)
2364 All Terrain Weathershield Skin Protectnt 1 Oz   06-08503-02011            $46             $46       na     0.0%          0.0           8            8           na     0.0%       0.0           $281             $281           na       0.0%        0.0           84            84            na     0.0%       0.0
2361 Canus Lil Goats Milk Baby Butter 8 Oz           07-79242-00123            $46           ($50) (52.0%)      0.0%        (0.0)           6          (7)     (53.2%)      0.0%     (0.0)           $229           ($906)     (79.8%)        0.0%      (0.0)           29         (118)     (80.2%)       0.0%     (0.0)
2362 Shikai Eye Ren Cream 0.05 Oz                    00-81738-40103            $46             $46       na     0.0%          0.0           3            3           na     0.0%       0.0           $355             $222     166.8%         0.0%        0.0           18            11      163.3%       0.0%       0.0
2363 Trillium Face Polish Oil Free Ogc 2 Oz          06-08426-50101            $46          ($272) (85.6%)      0.0%        (0.0)           4         (31)     (89.0%)      0.0%     (0.0)           $720           ($312)     (30.2%)        0.0%      (0.0)           64          (48)     (43.0%)       0.0%     (0.0)
2365 Footherapy Foot Scrub Cranbry Mint 7 Oz         00-79896-22064            $45          ($112) (71.2%)      0.0%        (0.0)           9         (21)     (70.1%)      0.0%     (0.0)           $238            ($74)     (23.7%)        0.0%      (0.0)           47          (13)     (22.3%)       0.0%     (0.0)
2367 Better Bot Hmlyn Hrb Toner N-o 7.55 Oz          06-15731-01041            $44             $44       na     0.0%          0.0           8            8           na     0.0%       0.0            $44           ($153)     (77.6%)        0.0%      (0.0)             8         (21)     (73.5%)       0.0%     (0.0)
2366 Derma E Crm Cocoa Butter E 4 Oz                 00-30985-00450            $44          ($184) (80.6%)      0.0%        (0.0)           5         (20)     (79.5%)      0.0%     (0.0)           $442         ($1,049)     (70.3%)        0.0%      (0.0)           55         (182)     (76.9%)       0.0%     (0.0)
2368 Source Nat Skin Eternal Dmae Cream 4 Oz         00-21078-01834            $44             $44       na     0.0%          0.0           1            1           na     0.0%       0.0            $88              $88           na       0.0%        0.0             2             2           na     0.0%       0.0
2369 Tellurian Eye Treatment 1 Oz                    07-41551-17203            $44             $44       na     0.0%          0.0           3            3           na     0.0%       0.0            $87              ($3)     (3.8%)        0.0%      (0.0)             5           (0)      (3.8%)      0.0%     (0.0)
2371 Better Bot Lip Balm Vetiver .15 Oz              06-15731-01592            $43           ($89) (67.7%)      0.0%        (0.0)          10         (31)     (75.4%)      0.0%     (0.0)           $426         ($1,043)     (71.0%)        0.0%      (0.0)          108         (286)     (72.5%)       0.0%     (0.0)
2370 Vtae Sacred Fire Lotion 8 Oz                    07-84314-16731            $43          ($547) (92.7%)      0.0%        (0.0)           3         (34)     (92.7%)      0.0%     (0.0)         $1,349         ($1,103)     (45.0%)        0.0%      (0.0)           82          (76)     (48.1%)       0.0%     (0.0)
2372 Ca Baby Mommy Ogc 4.5 Oz                        07-92692-33462            $42          ($151) (78.3%)      0.0%        (0.0)           4         (15)     (79.7%)      0.0%     (0.0)         $1,021             $193       23.3%        0.0%        0.0           99            20        24.8%      0.0%       0.0
2374 Queen Helene Collagen Mstre Vit C Bttr 6 Oz     00-79896-22187            $40             $40       na      0.0%         0.0           8            8           na     0.0%       0.0           $228             $228           na       0.0%        0.0           43            43            na     0.0%       0.0
2373 Thymes Lotion Eucalyptus 8.75 Oz                06-37666-01470            $40          ($104) (72.2%)      0.0%        (0.0)           2          (6)     (75.0%)      0.0%     (0.0)           $740             $236       46.8%        0.0%        0.0           40            12        42.9%      0.0%       0.0
2376 Jason Ihn Masque T Zone 4 Oz                    00-78522-50100            $39          ($233) (85.8%)       0.0%       (0.0)           5         (29)     (84.7%)      0.0%     (0.0)           $535           ($321)     (37.5%)        0.0%      (0.0)           69          (40)      (36.8%)      0.0%     (0.0)
2375 Reviva Almond & Carrot Oil Mask 1.5 Oz          00-87992-11168            $39          ($139) (78.2%)      0.0%        (0.0)           4         (14)     (78.9%)      0.0%     (0.0)           $153           ($229)     (60.0%)        0.0%      (0.0)           14          (22)     (60.2%)       0.0%     (0.0)
2379 Bwc Purifying Facial Mask 4 Oz                  00-00056-45432            $38           ($30) (43.8%)      0.0%        (0.0)           4          (4)     (48.9%)      0.0%     (0.0)           $485             $418     620.2%         0.0%        0.0           48            41      543.5%       0.0%       0.0
2378 Coats Aloe Vera Creme 4 Oz                      07-32295-70304            $38           ($79) (67.5%)      0.0%        (0.0)           2         (10)     (83.3%)      0.0%     (0.0)           $288           ($136)     (32.1%)        0.0%      (0.0)           26          (18)     (39.8%)       0.0%     (0.0)
2377 Footherapy Foot Scrub Aprct/wlnt 7 Oz           00-79896-22063            $38          ($168) (81.4%)      0.0%        (0.0)           8         (33)     (80.4%)      0.0%     (0.0)           $353           ($273)     (43.6%)        0.0%      (0.0)           71          (68)     (49.1%)       0.0%     (0.0)
2380 Reviva Astringent Almond 4 Oz                   00-87992-11155            $36             $23 189.5%       0.0%          0.0           8            5     189.5%       0.0%       0.0           $153           ($119)     (43.7%)        0.0%      (0.0)           34          (26)     (43.7%)       0.0%     (0.0)
2381 Kmf Facial Toner Flower Essence 8 Oz            00-28367-82767            $35        ($1,115) (97.0%)      0.0%        (0.0)           8        (237)     (96.9%)      0.0%     (0.0)         $3,095         ($3,015)     (49.3%)        0.0%      (0.0)          669         (656)     (49.5%)       0.0%     (0.0)
2382 Lily Av80 Papaya Frshnr 8 Oz                    00-26395-04727            $34          ($873) (96.3%)      0.0%        (0.0)          11        (146)     (92.8%)      0.0%     (0.0)         $1,151         ($3,943)     (77.4%)        0.0%      (0.0)          201         (694)     (77.5%)       0.0%     (0.0)
2384 Aloeup Watersprts Jelly Spf 30 4 Oz             00-79385-62430            $33           ($99) (75.0%)      0.0%        (0.0)           3          (9)     (75.0%)      0.0%     (0.0)           $154           ($181)     (54.0%)        0.0%      (0.0)           14          (17)     (54.8%)       0.0%     (0.0)
2383 Jason Moistr Pack Masque 4 Oz                   00-78522-50012            $33             $14   73.0%       0.0%         0.0           5            3       97.5%      0.0%       0.0           $274            ($55)     (16.8%)        0.0%      (0.0)           39            (4)      (9.0%)      0.0%     (0.0)
2386 Cryst Star Healthy Skin Gel 1.5 Oz              07-47889-07802            $32          ($357) (91.9%)      0.0%        (0.0)           3         (31)     (92.2%)      0.0%     (0.0)           $626           ($586)     (48.4%)        0.0%      (0.0)           54          (56)     (50.6%)       0.0%     (0.0)
2385 Masada Sport Spa Foot Bath 3 Oz                 07-22498-05803            $32           ($40) (55.6%)      0.0%        (0.0)          12         (21)     (63.7%)      0.0%     (0.0)           $178           ($442)     (71.3%)        0.0%      (0.0)           78         (290)     (78.7%)       0.0%     (0.0)
2388 Earth Ther Foot Repair Aloe Cham 6 Oz           07-04694-09650            $31             $31       na     0.0%          0.0           5            5           na     0.0%       0.0             $0           ($519)    #######         0.0%      (0.0)             0         (78)    (100.0%)       0.0%     (0.0)
2387 Earth Ther Gard Hand Nail&cut 4 Oz              07-04694-09015            $31           ($97) (75.7%)      0.0%        (0.0)           5         (14)     (72.9%)      0.0%     (0.0)           $366         ($1,999)     (84.5%)        0.0%      (0.0)           55         (319)     (85.2%)       0.0%     (0.0)
2392 Better Bot Lip Balm Fennel.15 Oz                06-15731-01595            $30           ($58) (66.0%)      0.0%        (0.0)           8         (11)     (59.1%)      0.0%     (0.0)           $595         ($1,853)     (75.7%)        0.0%      (0.0)          133         (514)     (79.4%)       0.0%     (0.0)
2390 Des Ess Plumeria Body Lotion Ogc 12 Oz          07-18334-30100            $30          ($258) (89.5%)      0.0%        (0.0)           4         (40)     (91.4%)      0.0%     (0.0)           $307         ($1,898)     (86.1%)        0.0%      (0.0)           39         (282)     (87.7%)       0.0%     (0.0)
2394 Nat Gate Org Shave Gel Lav/aloe Ogc 8.5 Oz      00-78347-75029            $30        ($8,334) (99.6%)      0.0%        (0.0)           4      (1,440)     (99.7%)      0.0%     (0.1)         $6,741       ($26,787)      (79.9%)        0.0%      (0.0)        1,020       (4,413)     (81.2%)       0.0%     (0.0)
2389 Natracare Baby Lotion Ogc 8.45 Oz               07-82126-00403            $30           ($89) (74.6%)      0.0%        (0.0)           4          (4)     (49.2%)      0.0%     (0.0)           $618           ($844)     (57.8%)        0.0%      (0.0)           63          (34)     (35.4%)       0.0%     (0.0)
2391 Parissa Warmer Wax                              00-66427-73000            $30           ($51) (62.6%)      0.0%        (0.0)           3          (6)     (66.2%)      0.0%     (0.0)           $401           ($573)     (58.8%)        0.0%      (0.0)           46          (54)     (53.7%)       0.0%     (0.0)
2393 Reviva Foot Ice 4 Oz                            00-87992-11311            $30          ($112) (79.0%)      0.0%        (0.0)           8         (25)     (76.1%)      0.0%     (0.0)           $336             $122       57.0%        0.0%        0.0           65            13        24.5%      0.0%       0.0




                    Source: Spins X - Whole Foods                                                                                                                                                                                                                              HCG Category Development Department
                                                                                                      Current 12 Weeks Ending 09-08-07                                                                                                              Current 52 Weeks

                                                                                                                          Cat $                 Unit Chg     Unit %              Cat Unit                    Dollar Chg                             Cat $                    Unit Chg     Unit %               Cat Unit
                                                                                      Dollar Chg             Cur Cat $   Share Pt    Current    (Vs Year   Change (Vs Cur Cat Share Pt                        (Vs Year                   Cur Cat $ Share Pt                  (Vs Year Change (Vs      Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg     Share        Chg        Units       Ago)      Year Ago) Unit Share  Chg      Current Dollars       Ago)        $ % Chg      Share      Chg     Current Units     Ago)      Year Ago) Unit Share   Chg
2395 Earths Best Evrydy Lavender Lotn Ogc 2.75 Oz    00-78522-21000            $29            ($4) (11.5%)       0.0%        (0.0)          6          (1)     (11.5%)      0.0%     (0.0)           $566             $533   #######         0.0%        0.0          113           107    1618.1%        0.0%       0.0
2397 Masada Sports Ft Bth 16 Oz                      07-22498-05816            $29           ($89) (75.5%)       0.0%        (0.0)          4         (12)     (75.7%)      0.0%     (0.0)           $118            ($31)    (21.1%)        0.0%      (0.0)           15            (4)    (22.6%)       0.0%     (0.0)
2396 Quantum Pycnogenol Lotion 6 Oz                  00-46985-01653            $29          ($120) (80.7%)       0.0%        (0.0)          4         (14)     (78.2%)      0.0%     (0.0)           $236           ($232)    (49.5%)        0.0%      (0.0)           31          (27)     (47.1%)       0.0%     (0.0)
2399 Natracare Baby Lotion Ogc 3.38 Oz               07-82126-00404            $27           ($31) (53.7%)       0.0%        (0.0)          4          (1)     (14.0%)      0.0%     (0.0)           $452           ($633)    (58.3%)        0.0%      (0.0)           56          (35)     (38.1%)       0.0%     (0.0)
2398 Trimed Msm Jojoba Lip Balm 0.15 Oz              07-44665-00223            $27          ($189) (87.6%)       0.0%        (0.0)         11         (76)     (87.6%)      0.0%     (0.0)           $752            ($95)    (11.2%)        0.0%      (0.0)          306          (34)     (10.1%)       0.0%     (0.0)
2400 Zia Wash Aloe Citrus Ogc 1.7 Oz                 07-58024-00062            $27             $27        na      0.0%         0.0          4            4            na    0.0%       0.0            $43              $43          na       0.0%        0.0             6             6           na     0.0%       0.0
2401 Masada Pepprmnt Foot Bath 3 Oz                  07-22498-05903            $26          ($198) (88.3%)       0.0%        (0.0)         11         (86)     (88.3%)      0.0%     (0.0)           $604           ($718)    (54.3%)        0.0%      (0.0)          247         (435)     (63.8%)       0.0%     (0.0)
2404 Bodycoffee Lip Vanilla Mint                     08-92523-00008            $25           ($72) (74.4%)       0.0%        (0.0)          6         (19)     (75.0%)      0.0%     (0.0)           $326           ($509)    (60.9%)        0.0%      (0.0)           85         (140)     (62.3%)       0.0%     (0.0)
2402 Queen Helene Lotion Tube 6 Oz                   00-79896-22186            $25             $25        na      0.0%         0.0          5            5            na    0.0%       0.0           $201             $201          na       0.0%        0.0           38            38            na     0.0%       0.0
2403 The Thymes Sleep Well Lotion 8 Oz               06-37666-01091            $25           ($50) (66.7%)       0.0%        (0.0)          1          (2)     (66.7%)      0.0%     (0.0)           $150              $50      50.0%        0.0%        0.0             6             2       50.0%      0.0%       0.0
2405 Mad Gabs Hand Bdy Blm Lavndr 2 Oz               00-09553-04203            $24            ($8) (25.0%)       0.0%        (0.0)          3          (1)     (25.0%)      0.0%     (0.0)           $176           ($213)    (54.8%)        0.0%      (0.0)           22          (27)     (55.1%)       0.0%     (0.0)
2407 Baudelaire Buzz Lip                             07-92703-10111            $23             $12 104.3%        0.0%          0.0          8            4      104.3%      0.0%       0.0           $321           ($182)    (36.2%)        0.0%      (0.0)          109          (77)     (41.3%)       0.0%     (0.0)
2406 Eo Lime Lotion Ogc                              06-36874-04021            $23             $23        na     0.0%          0.0          4            4            na    0.0%       0.0            $27           ($354)    (93.0%)        0.0%      (0.0)             5         (53)     (91.7%)       0.0%     (0.0)
2408 Masada Diabease Foot Soak Salts 3 Oz            07-22498-03023            $23             $23        na     0.0%          0.0          8            8            na    0.0%       0.0            $23              $23          na       0.0%        0.0             8             8           na     0.0%       0.0
2409 Eo Lotion French Lavender Ogc 6.5 Oz            06-36874-04002            $22           ($73) (76.6%)       0.0%        (0.0)          3          (7)     (73.6%)      0.0%     (0.0)           $236           ($744)    (75.9%)        0.0%      (0.0)           25          (72)     (74.6%)       0.0%     (0.0)
2410 Lily Organics Lip Moisturizer 1 Oz              07-06785-00008            $22            ($0)   (0.2%)      0.0%        (0.0)          6          (0)       (0.2%)     0.0%     (0.0)           $318         ($2,094)    (86.8%)        0.0%      (0.0)           89         (659)     (88.1%)       0.0%     (0.0)
2412 Little Moon Tea Tree Ft Bth Ailmnts 9 Oz        06-73673-88503            $22           ($72) (76.6%)       0.0%        (0.0)          3          (6)     (65.8%)      0.0%     (0.0)           $355            ($82)    (18.7%)        0.0%      (0.0)           41            (1)      (2.4%)      0.0%     (0.0)
2411 Now Body Balm 5 Oz                              07-33739-07673            $22             $22        na     0.0%          0.0          4            4            na    0.0%       0.0            $44            ($75)    (63.2%)        0.0%      (0.0)             8         (15)     (65.9%)       0.0%     (0.0)
2413 Reviva Problem Skin Mask 1.5 Oz                 00-87992-11156            $22           ($44) (66.9%)       0.0%        (0.0)          3          (5)     (63.9%)      0.0%     (0.0)           $185           ($240)    (56.5%)        0.0%      (0.0)           20          (27)     (57.8%)       0.0%     (0.0)
2416 Bot Ess Cleanser All Skin Types 8 Oz            07-49174-09723            $21             $21        na     0.0%          0.0          4            4            na    0.0%       0.0           $102              $57    128.6%         0.0%        0.0           19              9       91.1%      0.0%       0.0
2414 Kmf Org Lip Repair Ogc .15 Oz                   00-28367-83216            $21          ($186) (89.7%)       0.0%        (0.0)          5         (21)     (80.0%)      0.0%     (0.0)           $145         ($4,529)    (96.9%)        0.0%      (0.0)           22         (645)     (96.7%)       0.0%     (0.0)
2415 Reviva Camphor Lotion 4 Oz                      00-87992-11146            $21             $21        na     0.0%          0.0          5            5            na    0.0%       0.0           $113              $54      90.1%        0.0%        0.0           26            15      145.8%       0.0%       0.0
2420 Ecco Bella Lip Balm Mambo Mango .5 Oz           00-36923-29440            $20           ($67) (77.0%)       0.0%        (0.0)          2         (11)     (84.6%)      0.0%     (0.0)           $460           ($582)    (55.9%)        0.0%      (0.0)           61          (94)     (60.7%)       0.0%     (0.0)
2417 Masada Mnrl Foot Cream 2 Oz                     07-22498-05002            $20           ($23) (53.1%)       0.0%        (0.0)          5          (8)     (63.5%)      0.0%     (0.0)            $20           ($112)    (84.6%)        0.0%      (0.0)             5         (33)     (88.0%)       0.0%     (0.0)
2418 Nat Gate Suntan Spf 8 4 Oz                      00-78347-30002            $20          ($160) (88.7%)       0.0%        (0.0)          4         (25)     (87.0%)      0.0%     (0.0)           $169           ($593)    (77.8%)        0.0%      (0.0)           27         (106)     (79.6%)       0.0%     (0.0)
2419 The Thymes Lotion Ginger Milk 8.75 Oz           06-37666-00865            $20              $2    11.1%      0.0%        (0.0)          1            0         0.0%     0.0%     (0.0)            $80              $26      48.2%        0.0%        0.0             4             1       33.3%      0.0%       0.0
2421 Aloeup Aloe Kote Spf 25                         00-79385-00008            $19           ($53) (73.5%)       0.0%        (0.0)          7         (19)     (73.1%)      0.0%     (0.0)           $149           ($145)    (49.3%)        0.0%      (0.0)           56          (57)     (50.4%)       0.0%     (0.0)
2422 Zia Cleansr Mister 1.7 Oz                       07-58024-00060            $19             $19        na      0.0%         0.0          4            4            na    0.0%       0.0            $32              $32          na       0.0%        0.0             6             6           na     0.0%       0.0
2423 Zia Sea Tonic Aloe Toner Ogc 1.7 Oz             07-58024-00064            $19             $19        na      0.0%         0.0          4            4            na    0.0%       0.0            $19              $19          na       0.0%        0.0             4             4           na     0.0%       0.0
2424 Merry Hemp Lip Blm Spf18 Orng Blstr .14 Oz      07-06200-88105            $18            ($1)   (5.5%)      0.0%        (0.0)          8            0         2.0%     0.0%     (0.0)            $58           ($306)    (84.0%)        0.0%      (0.0)           23         (131)     (85.2%)       0.0%     (0.0)
2428 Oshadhi Aftershave Extra 1.7 Oz                 06-58350-52235            $18           ($27) (60.0%)       0.0%        (0.0)          1          (3)     (75.0%)      0.0%     (0.0)           $165             $102    162.6%         0.0%        0.0           10              5     108.7%       0.0%       0.0
2427 Oshadhi Regenrtng Mature Skin Face Ltn 1 Oz     06-58350-58005            $18             $18        na     0.0%          0.0          1            1            na    0.0%       0.0            $18              $18          na       0.0%        0.0             1             1           na     0.0%       0.0
2426 Pangea Lotion Pyrenees Lav Card Og 2.4 Oz       08-37063-00471            $18             $18        na     0.0%          0.0          5            5            na    0.0%       0.0           $318             $318          na       0.0%        0.0           85            85            na     0.0%       0.0
2425 Super Salve Super Lan Lips .35 Oz               06-67202-00050            $18             $18        na     0.0%          0.0          5            5            na    0.0%       0.0            $72              $72          na       0.0%        0.0           18            18            na     0.0%       0.0
2429 Vtae Prosperity Lotion 8 Oz                     07-84314-21777            $18             $18        na     0.0%          0.0          2            2            na    0.0%       0.0            $18               $0       0.1%        0.0%      (0.0)             2           (1)    (33.3%)       0.0%     (0.0)
2430 Nat Gate Org Shave Gel Soy Frag Fr Ogc 8.5 Oz   00-78347-75032            $17          ($432) (96.3%)       0.0%        (0.0)          3         (84)     (96.9%)      0.0%     (0.0)           $722       ($10,848)     (93.8%)        0.0%      (0.0)          123       (2,004)     (94.2%)       0.0%     (0.0)
2431 Aubrey Org Sea Wndr Ltn Unscntd Ogc 8 Oz        07-49985-08524            $16             $16        na     0.0%          0.0          1            1            na    0.0%       0.0           $358              $10       2.9%        0.0%      (0.0)           24            (1)      (3.9%)      0.0%     (0.0)
2432 Vtae Stress Relief Lotion 8 Oz                  07-84314-21775            $16             $16        na     0.0%          0.0          2            2            na    0.0%       0.0            $16            ($24)    (60.0%)        0.0%      (0.0)             2           (1)    (33.3%)       0.0%     (0.0)
2435 All Terrain Skin Saver Lotion 1 Oz              06-08503-04002            $15           ($69) (81.9%)       0.0%        (0.0)          4         (22)     (85.5%)      0.0%     (0.0)           $292           ($378)    (56.4%)        0.0%      (0.0)           77          (97)     (55.9%)       0.0%     (0.0)
2437 Borlind After Sun Gel Ogc 6.76 Oz               07-28315-00671            $15           ($71) (82.6%)       0.0%        (0.0)          1          (5)     (82.8%)      0.0%     (0.0)            $32           ($145)    (81.9%)        0.0%      (0.0)             5           (7)    (60.1%)       0.0%     (0.0)
2433 Colgate Shave Cream Reg 11 Oz                   00-35000-85100            $15          ($164) (91.4%)       0.0%        (0.0)         12         (98)     (89.1%)      0.0%     (0.0)           $286           ($554)    (65.9%)        0.0%      (0.0)          221         (283)     (56.2%)       0.0%     (0.0)
2436 Nat Gate Lip Blm Spf 15 0.15 Oz                 00-78347-30050            $15          ($245) (94.2%)       0.0%        (0.0)          8        (127)     (94.4%)      0.0%     (0.0)           $357         ($3,116)    (89.7%)        0.0%      (0.0)          180       (1,709)     (90.5%)       0.0%     (0.0)
2434 Perfect Or Lip Balm Fresh Mnt .25 Oz            08-98218-00006            $15             $15        na     0.0%          0.0          4            4            na    0.0%       0.0           $314             $314          na       0.0%        0.0           79            79            na     0.0%       0.0
2438 Toms Shave Creme Honeysuckle 3.6 Oz             00-77326-70603            $15          ($236) (94.1%)       0.0%        (0.0)          3         (43)     (94.3%)      0.0%     (0.0)           $302       ($15,758)     (98.1%)        0.0%      (0.0)           58       (2,933)     (98.1%)       0.0%     (0.0)
2440 Dr Hauschka Rosemary Ft Bm Ogc                  40-20829-54299            $13           ($15) (52.3%)       0.0%        (0.0)          4          (9)     (69.4%)      0.0%     (0.0)           $140            ($33)    (18.9%)        0.0%      (0.0)           40          (27)     (40.4%)       0.0%     (0.0)
2439 Nirvana Witch Hazel Spray 2 Oz                  00-96463-78012            $13             $13        na     0.0%          0.0          4            4            na    0.0%       0.0            $13              $13          na       0.0%        0.0             4             4           na     0.0%       0.0
2441 Mad Gabs Lip Lube Cinnamon 0.33 Oz              00-09553-04012            $12              $9 300.0%        0.0%          0.0          4            3      300.0%      0.0%       0.0           $106            ($29)    (21.6%)        0.0%      (0.0)           38          (13)     (25.7%)       0.0%     (0.0)
2442 Blistik Lip Balm Reg .15 Oz                     00-41388-22061            $11           ($22) (66.5%)       0.0%        (0.0)          6         (12)     (66.5%)      0.0%     (0.0)            $54            ($14)    (20.5%)        0.0%      (0.0)           30            (8)    (20.5%)       0.0%     (0.0)
2443 Ecco Bella Grpfrt Hrbl Body Lotion 4.5 Oz       00-36923-10200            $11           ($27) (70.8%)       0.0%        (0.0)          1          (3)     (77.4%)      0.0%     (0.0)            $11            ($64)    (85.3%)        0.0%      (0.0)             1           (8)    (88.7%)       0.0%     (0.0)
2444 Zia Citrus Night Reversal Ogc .25 Oz            07-58024-00039            $11             $11        na      0.0%         0.0          2            2            na    0.0%       0.0            $11              $11          na       0.0%        0.0             2             2           na     0.0%       0.0
2446 Camille Beckman Hand Therapy 6 Oz               07-09728-00095            $10           ($20) (66.7%)       0.0%        (0.0)          1          (2)     (66.7%)      0.0%     (0.0)           $110           ($140)    (56.0%)        0.0%      (0.0)           11          (14)     (56.0%)       0.0%     (0.0)
2449 Gillette Snst Shave Crm C-w Ar 9 Oz             00-47400-13090            $10             $10        na     0.0%          0.0          3            3            na    0.0%       0.0            $95              $95          na       0.0%        0.0           26            26            na     0.0%       0.0
2445 Now Koalin Clay 4 Oz                            07-33739-08170            $10          ($234) (95.8%)       0.0%        (0.0)          3         (55)     (95.5%)      0.0%     (0.0)           $129         ($2,663)    (95.4%)        0.0%      (0.0)           31         (651)     (95.4%)       0.0%     (0.0)
2448 Vtae Berries Hydrtng Body Lotion 8 Oz           07-84314-50111            $10          ($369) (97.4%)       0.0%        (0.0)          4         (94)     (95.9%)      0.0%     (0.0)            $74         ($1,896)    (96.3%)        0.0%      (0.0)           20         (328)     (94.3%)       0.0%     (0.0)
2447 Zumbar Rub Bah Hum Zum 2.5 Oz                   06-63204-24340            $10           ($21) (67.5%)       0.0%        (0.0)          2          (2)     (45.6%)      0.0%     (0.0)         $1,551             $468      43.2%        0.0%        0.0          200            46        30.3%      0.0%       0.0
2451 Camille Beckman Eng Lavender Crm 8 Oz           07-09728-00464              $9             $9        na     0.0%          0.0          1            1            na    0.0%       0.0            $18            ($27)    (60.0%)        0.0%      (0.0)             2           (3)    (60.0%)       0.0%     (0.0)
2452 Thurs Plan Lip Clear X Strength .15 Oz          00-97467-06745              $9          ($76) (89.8%)       0.0%        (0.0)          3         (23)     (89.8%)      0.0%     (0.0)           $171         ($1,111)    (86.7%)        0.0%      (0.0)           54         (354)     (86.7%)       0.0%     (0.0)
2450 Wish Garden Herbs Zit Zap 1 Oz                  06-56490-58971              $9          ($65) (87.5%)       0.0%        (0.0)          1          (7)     (87.5%)      0.0%     (0.0)           $158            ($16)     (9.3%)        0.0%      (0.0)           17            (2)    (10.5%)       0.0%     (0.0)
2453 A Cacia Lip Blm Peppermint .15 Oz               00-51381-91810              $8         ($245) (96.7%)       0.0%        (0.0)          4        (125)     (96.7%)      0.0%     (0.0)         $1,053           ($978)    (48.2%)        0.0%      (0.0)          684         (356)     (34.2%)       0.0%     (0.0)
2454 Michaels After Sun 4 Ct                         07-55929-02050              $8           ($8) (50.2%)       0.0%        (0.0)          1          (2)     (62.7%)      0.0%     (0.0)            $58            ($54)    (48.2%)        0.0%      (0.0)             9           (9)    (49.8%)       0.0%     (0.0)
2456 Nat Gate Bdystick Cocoa 1.7 Oz                  00-78347-75037              $8         ($542) (98.6%)       0.0%        (0.0)          3         (80)     (96.8%)      0.0%     (0.0)           $187         ($7,364)    (97.5%)        0.0%      (0.0)           26       (1,052)     (97.6%)       0.0%     (0.0)
2458 Queen Helene Mask Mint Julip Trvl Sz 2 Oz       00-79896-22131              $8             $8        na      0.0%         0.0          5            5            na    0.0%       0.0            $45            ($28)    (37.8%)        0.0%      (0.0)           27          (16)      (37.8%)      0.0%     (0.0)
2457 Reviva Clearing Mask 1.5 Oz                     00-87992-11210              $8         ($138) (94.7%)       0.0%        (0.0)          1         (14)     (93.5%)      0.0%     (0.0)           $232           ($547)    (70.2%)        0.0%      (0.0)           27          (59)     (68.6%)       0.0%     (0.0)
2455 Reviva Skin Smoother W/aloe 4 Oz                00-87992-11277              $8          ($16) (66.7%)       0.0%        (0.0)          1          (2)     (66.7%)      0.0%     (0.0)             $8            ($24)    (75.0%)        0.0%      (0.0)             1           (3)    (75.0%)       0.0%     (0.0)
2459 Derma E After Sun Skin Recovery Gel 6 Oz        00-30985-00415              $7         ($164) (95.9%)       0.0%        (0.0)          1         (18)     (94.9%)      0.0%     (0.0)           $344           ($239)    (41.0%)        0.0%      (0.0)           27          (39)     (59.5%)       0.0%     (0.0)
2460 Weleda Calendula Baby Cream Travl Size .34 Oz   40-01638-08913              $7         ($596) (98.9%)       0.0%        (0.0)          5        (403)     (98.9%)      0.0%     (0.0)           $952         ($2,431)    (71.9%)        0.0%      (0.0)          650       (1,650)     (71.8%)       0.0%     (0.0)
2461 Baudelaire Apia Gardeners Bag 1 Bg              07-92703-10153              $6             $6        na     0.0%          0.0          1            1            na    0.0%       0.0            $90           ($424)    (82.5%)        0.0%      (0.0)           12         (113)     (90.3%)       0.0%     (0.0)
2462 Jason Lotion Aloe 70% 17.5 Oz                   00-78522-00003              $6             $6        na      0.0%         0.0          1            1            na    0.0%       0.0             $6               $6          na       0.0%        0.0             1             1           na     0.0%       0.0
2463 Burts Bees Chamomile Mist 4 Oz                  07-92850-11899              $5             $5        na     0.0%          0.0          1            1            na    0.0%       0.0             $5              $27   #######         0.0%        0.0             1             5   (124.1%)       0.0%       0.0
2464 Un-petroleum Lip Balm Key Lime .5 Oz            00-77320-00004              $5          ($27) (83.8%)       0.0%        (0.0)          3         (12)     (82.5%)      0.0%     (0.0)            $66           ($180)    (73.2%)        0.0%      (0.0)           28          (81)     (74.1%)       0.0%     (0.0)
2465 Vtae Cucubr Rose Lotion 6 Oz                    07-84314-43210              $4          ($83) (95.9%)       0.0%        (0.0)          1          (6)     (86.2%)      0.0%     (0.0)            $19           ($239)    (92.5%)        0.0%      (0.0)             2         (18)     (89.9%)       0.0%     (0.0)
2466 Lavilin Foot Deodorant 0.04 Oz                  07-33739-08015              $3           ($6) (64.5%)       0.0%        (0.0)          3          (6)     (69.4%)      0.0%     (0.0)            $31            ($20)    (39.9%)        0.0%      (0.0)           29          (15)     (34.0%)       0.0%     (0.0)
2467 Alba Dark Tan Spray Spf4 Ogc 8.5 Oz             07-24742-00396              $2         ($967) (99.8%)        0.0%       (0.0)          1        (127)      (99.2%)     0.0%     (0.0)           $315         ($4,808)    (93.9%)        0.0%      (0.0)           42         (677)      (94.1%)      0.0%     (0.0)
2897 Burts Bees Shea Butter Decollete 1.2 Oz         07-92850-28499             -$2         ($118) (102.2%)      0.0%        (0.0)         -1         (17)    (106.3%)      0.0%     (0.0)           $220         ($5,081)    (95.9%)        0.0%      (0.0)           32         (668)     (95.4%)       0.0%     (0.0)
2898 Kmf Org Lip Balm Apple Ogc .15 Oz               00-28367-83214             -$3         ($161) (101.8%)      0.0%        (0.0)         -1         (49)    (102.1%)      0.0%     (0.0)           $122         ($2,955)    (96.0%)        0.0%      (0.0)           39         (982)     (96.2%)       0.0%     (0.0)




                     Source: Spins X - Whole Foods                                                                                                                                                                                                                            HCG Category Development Department
                                                                                                     Current 12 Weeks Ending 09-08-07                                                                                                           Current 52 Weeks

                                                                                                                         Cat $                     Unit Chg     Unit %              Cat Unit                    Dollar Chg                      Cat $                    Unit Chg    Unit %              Cat Unit
                                                                                      Dollar Chg            Cur Cat $   Share Pt    Current        (Vs Year   Change (Vs Cur Cat Share Pt                        (Vs Year            Cur Cat $ Share Pt                  (Vs Year Change (Vs   Cur Cat Share Pt
Rank Item                                                UPC        Current Dollars (Vs Year Ago) $ % Chg    Share        Chg        Units           Ago)      Year Ago) Unit Share  Chg      Current Dollars      Ago)      $ % Chg  Share      Chg     Current Units     Ago)     Year Ago) Unit Share  Chg
2899 Reviva Oily Skin Night Cream                    00-87992-11125           -$11           ($76) (117.8%)     0.0%        (0.0)             -1          (8)    (115.0%)      0.0%     (0.0)          $426               $5    1.3%     0.0%      (0.0)           47           (3)     (5.2%)      0.0%     (0.0)
2900 Better Bot Dandelion Moist 1.7 Oz               06-15731-01055           -$18           ($18)       na     0.0%        (0.0)             -1          (1)          na      0.0%     (0.0)           -$37          ($201) #######     0.0%      (0.0)            -2          (7)   (137.8%)      0.0%     (0.0)
2901 Kmf Ultra Light Facial Creme Ogc 4 Oz           00-28367-83047           -$22           ($44) (198.5%)     0.0%        (0.0)             -3          (5)    (198.5%)      0.0%     (0.0)           -$22          ($391) #######     0.0%      (0.0)            -3         (46)   (106.1%)      0.0%     (0.0)




                     Source: Spins X - Whole Foods                                                                                                                                                                                                                        HCG Category Development Department
            New PC Monthly Soap & Bath Brand Report




                                                                     Current 12 Weeks Ending 09-08-07                                           Current 52 Weeks

                                                                                           Dollar Chg (Vs                                                  Dollar Chg (Vs
  Rank                     Brand                      Current Dollars   Year Ago Dollars     Year Ago)      $ % Chg   Current Dollars   Year Ago Dollars     Year Ago)      $ % Chg
TOTAL US X-WF
           SOAP & BATH PREPARATIONS                    $10,821,862        $9,434,207        $1,387,655       14.7%     $45,411,179        $41,403,895       $4,007,284       9.7%
    1       DR BRONNERS                                 $2,611,609        $2,281,564         $330,045        14.5%      $9,787,124         $8,814,138        $972,986       11.0%
    2       KISS MY FACE                                 $964,289          $912,889           $51,400         5.6%      $4,033,548         $4,034,480         ($931)        (0.0%)
    3       JASON NATURAL COSMETICS                      $802,077          $717,545           $84,531        11.8%      $3,499,400         $3,251,699        $247,701        7.6%
    4       SOUTH OF FRANCE                              $409,109          $279,774          $129,335        46.2%      $1,579,769         $1,110,660        $469,108       42.2%
    5       ALBA BOTANICA                                $376,154          $292,820           $83,334        28.5%      $1,285,758         $1,012,937        $272,821       26.9%

    8        AVALON ORGANIC                              $298,080          $259,580           $38,500        14.8%      $1,179,944        $1,053,922         $126,022        12.0%
   106       ZIA                                          $3,249            $7,601            ($4,352)      (57.3%)      $19,953           $41,152           ($21,199)      (51.5%)
   180       QUEEN HELENE                                  $64               $97                ($33)       (33.9%)        $169             $1,367            ($1,199)      (87.7%)

               LIQUID SOAP                              $3,482,710        $2,952,638         $530,071        18.0%     $13,558,790        $12,159,303       $1,399,487      11.5%
    1            DR BRONNERS                            $2,000,722        $1,648,770         $351,951        21.3%      $7,557,070         $6,649,102        $907,967       13.7%
    2            JASON NATURAL COSMETICS                 $252,277          $226,945           $25,333        11.2%      $1,148,294         $1,025,205        $123,090       12.0%
    3            KISS MY FACE                            $245,368          $221,024           $24,344        11.0%       $995,370           $833,413         $161,957       19.4%
    4            NATURES GATE ORGANICS                   $148,286          $177,666          ($29,379)      (16.5%)      $628,711           $692,138         ($63,426)      (9.2%)
    5            EO                                      $141,356           $97,396           $43,961        45.1%       $546,749           $447,344          $99,406       22.2%

    7            AVALON ORGANIC                          $99,988            $82,963           $17,025        20.5%       $398,344          $375,663           $22,680        6.0%

               BUBBLE BATH                               $432,300          $353,686           $78,614        22.2%      $2,208,606        $1,958,627         $249,979        12.8%
    1           AURA CACIA                               $161,976          $121,616           $40,360        33.2%       $825,949          $753,494           $72,455         9.6%
    2           CALIFORNIA BABY                          $134,818          $128,825            $5,993         4.7%       $673,652          $627,872           $45,780         7.3%
    3           RAINBOW RESEARCH                          $48,547           $28,769           $19,778        68.7%       $211,253          $142,331           $68,922        48.4%
    4           EO                                        $40,489           $29,990           $10,499        35.0%       $244,706          $164,951           $79,755        48.4%
    5           DEEP STEEP                                $12,404            $6,688            $5,716        85.5%        $47,122           $36,094           $11,028        30.6%

               BAR SOAP                                 $3,564,502        $3,264,100         $300,402        9.2%      $14,694,640        $13,602,714       $1,091,926       8.0%
    1           DR BRONNERS                              $610,887          $632,794          ($21,907)      (3.5%)      $2,230,054         $2,165,035         $65,019        3.0%
    2           KISS MY FACE                             $356,132          $345,560           $10,573        3.1%       $1,320,010         $1,433,298       ($113,287)      (7.9%)
    3           SOUTH OF FRANCE                          $296,707          $198,138           $98,568       49.7%       $1,208,111          $881,204         $326,907       37.1%
    4           SAPPO HILL                               $292,667          $273,305           $19,362        7.1%       $1,245,341         $1,217,186         $28,155        2.3%
    5           CLEARLY NATURAL                          $221,935          $166,971           $54,964       32.9%        $885,501           $733,669         $151,832       20.7%

   58            AVALON ORGANIC                           $3,156            $31,024          ($27,869)      (89.8%)      $82,790           $141,861          ($59,071)      (41.6%)

               MINERAL & FRAGRANCE BATH                  $879,534          $818,319           $61,215         7.5%      $4,875,824        $4,701,505         $174,319         3.7%
    1           MASADA                                   $217,791          $212,111            $5,680         2.7%      $1,162,365        $1,164,206         ($1,841)        (0.2%)
    2           AURA CACIA                               $124,911          $115,175            $9,736         8.5%       $834,723          $796,943           $37,780         4.7%
    3           BATHERAPY                                 $81,779           $74,076            $7,703        10.4%       $463,775          $441,547           $22,228         5.0%
    4           AARON BRANDS                              $66,230           $50,867           $15,363        30.2%       $298,555          $235,137           $63,418        27.0%
    5           ABRACADABRA                               $59,792           $87,169          ($27,377)      (31.4%)      $361,580          $482,720         ($121,140)      (25.1%)

   55            QUEEN HELENE                              $45                $62              ($17)        (27.8%)        $45              $1,332            ($1,287)      (96.6%)

               BODY WASH/BATH GEL                       $2,462,816        $2,045,464         $417,352        20.4%     $10,073,319        $8,981,746        $1,091,573      12.2%
    1           JASON NATURAL COSMETICS                  $549,799          $490,601           $59,199        12.1%      $2,351,105        $2,226,494         $124,612        5.6%
    2           ALBA BOTANICA                            $376,154          $292,820           $83,334        28.5%      $1,285,758        $1,012,856         $272,902       26.9%
    3           KISS MY FACE                             $362,789          $346,306           $16,484         4.8%      $1,718,168        $1,767,769         ($49,601)      (2.8%)
    4           AVALON ORGANIC                           $194,936          $145,592           $49,343        33.9%       $698,810          $536,398          $162,412       30.3%
    5           SHIKAI                                   $170,513          $164,251            $6,262         3.8%       $781,216          $735,679           $45,537        6.2%

   39            ZIA                                      $3,249            $7,601            ($4,352)      (57.3%)      $19,905            $40,678          ($20,773)      (51.1%)




         Source: Spins X - Whole Foods                                                                                                  HCG Category Development Department
     New Soap & Bath Brand Rank Report




                                                                                  Current 12 Weeks Ending 09-08-07                                                                                             Current 52 Weeks


                                                                                                            Unit %              Cat $     Cur Cat   Cat Unit                                                                       Unit %            Cat $   Cur Cat Cat Unit
                                                         Dollar Chg (Vs                      Unit Chg (Vs Change (Vs Cur Cat   Share Pt     Unit    Share Pt                 Dollar Chg (Vs              Current    Unit Chg (Vs Change (Vs Cur Cat Share Pt   Unit  Share Pt
Rank Brand                               Current Dollars   Year Ago)    $ % Chg Current Units Year Ago)    Year Ago) $ Share     Chg       Share      Chg    Current Dollars   Year Ago)      $ % Chg     Units      Year Ago)    Year Ago) $ Share   Chg     Share    Chg
TOTAL US X-WF
      SOAP & BATH PREPARATIONS            $10,821,862    $1,387,655     14.7%   2,254,787     141,713        6.7%    100.0%       0.0     100.0%       0.0     $45,411,179     $4,007,284        9.7%   9,689,695     379,482        4.1%   100.0%    0.0    100.0%     0.0
  1    DR BRONNERS                         $2,611,609     $330,045      14.5%    415,957         645         0.2%     24.1%      (0.1)     18.4%      (1.2)     $9,787,124      $972,986        11.0%   1,530,388      22,706        1.5%    21.6%    0.3     15.8%    (0.4)
  2    KISS MY FACE                         $964,289       $51,400       5.6%    249,567       (8,135)     (3.2%)      8.9%      (0.8)     11.1%      (1.1)     $4,033,548        ($931)       (0.0%)    974,686     (107,390)     (9.9%)     8.9%   (0.9)    10.1%    (1.6)
  3    JASON NATURAL COSMETICS              $802,077       $84,531     11.8%      96,383        6,359       7.1%       7.4%      (0.2)      4.3%       0.0      $3,499,400      $247,701        7.6%     451,069       26,943        6.4%    7.7%    (0.1)    4.7%      0.1
  4    SOUTH OF FRANCE                      $409,109      $129,335      46.2%     84,795       30,058       54.9%      3.8%       0.8       3.8%       1.2      $1,579,769      $469,108        42.2%    339,842       96,674       39.8%     3.5%    0.8      3.5%     0.9
  5    ALBA BOTANICA                        $376,154       $83,334     28.5%      41,633        6,537      18.6%       3.5%       0.4       1.8%       0.2      $1,285,758      $272,821       26.9%     143,740       18,688       14.9%    2.8%     0.4     1.5%      0.1
  6    BURTS BEES                           $326,639       $59,122      22.1%     50,275        8,077       19.1%      3.0%       0.2       2.2%       0.2      $1,319,974      $226,628        20.7%    201,156       31,226       18.4%     2.9%    0.3      2.1%     0.3
  7    AURA CACIA                           $319,004       $58,424      22.4%     89,100       14,137       18.9%      2.9%       0.2       4.0%       0.4      $1,815,712      $169,258        10.3%    559,437       26,709        5.0%     4.0%    0.0      5.8%     0.1
  8    AVALON ORGANIC                       $298,080       $38,500     14.8%      43,510        5,005      13.0%       2.8%       0.0       1.9%       0.1      $1,179,944      $126,022       12.0%     179,626       12,065        7.2%    2.6%     0.1     1.9%      0.1
  9    SAPPO HILL                           $292,667       $19,362       7.1%    175,188       11,751        7.2%      2.7%      (0.2)      7.8%       0.0      $1,245,341       $28,155         2.3%    745,540       10,230        1.4%     2.7%   (0.2)     7.7%    (0.2)
 10    CALIFORNIA BABY                      $267,841       $56,206      26.6%     21,566        4,099       23.5%      2.5%       0.2       1.0%       0.1      $1,145,918      $127,624        12.5%     93,781        9,611       11.4%     2.5%    0.1      1.0%     0.1
 11    EO                                   $243,976       $65,213      36.5%     32,361        7,800       31.8%      2.3%       0.4       1.4%       0.3      $1,104,474      $213,202        23.9%    152,039       24,617       19.3%     2.4%    0.3      1.6%     0.2
 12    CLEARLY NATURAL                      $235,879       $51,360      27.8%    150,233       27,279       22.2%      2.2%       0.2       6.7%       0.8       $963,644       $111,012        13.0%    620,613       70,959       12.9%     2.1%    0.1      6.4%     0.5
 13    MASADA                               $217,791        $5,441       2.6%     15,249       (1,036)     (6.4%)      2.0%      (0.2)      0.7%      (0.1)     $1,162,894       ($2,339)      (0.2%)     86,687       (9,149)     (9.5%)     2.6%   (0.3)     0.9%    (0.1)
 14    ZUMBAR                               $193,335        $2,971       1.6%     37,011        (713)      (1.9%)      1.8%      (0.2)      1.6%      (0.1)      $947,980        $50,102         5.6%    178,428       11,659        7.0%     2.1%   (0.1)     1.8%     0.1
 15    NATURES GATE ORGANICS                $189,572      ($30,902)   (14.0%)     29,629      (12,380)    (29.5%)      1.8%      (0.6)      1.3%      (0.7)      $770,252       ($62,272)      (7.5%)    127,568      (31,755)    (19.9%)     1.7%   (0.3)     1.3%    (0.4)
 16    TOMS OF MAINE                        $182,401        $6,034       3.4%     45,751         603         1.3%      1.7%      (0.2)      2.0%      (0.1)      $794,597         $2,103         0.3%    202,265        (285)      (0.1%)     1.7%   (0.2)     2.1%    (0.1)
 17    SHIKAI                               $170,513        $6,262       3.8%     23,414       (1,378)     (5.6%)      1.6%      (0.2)      1.0%      (0.1)      $781,216        $45,537         6.2%    113,557       (4,657)     (3.9%)     1.7%   (0.1)     1.2%    (0.1)
 18    ONE WITH NATURE                      $143,008       $47,092      49.1%     42,537       14,625       52.4%      1.3%       0.3       1.9%       0.6       $568,769       $267,556        88.8%    167,648       74,577       80.1%     1.3%    0.5      1.7%     0.7
 19    RIVER SOAP                           $137,320       $26,750      24.2%     36,737        6,313       20.7%      1.3%       0.1       1.6%       0.2       $588,377        $84,703        16.8%    161,751       23,769       17.2%     1.3%    0.1      1.7%     0.2
 20    SUNSHINE SPA                         $105,697        $6,564       6.6%      8,597          14         0.2%      1.0%      (0.1)      0.4%      (0.0)      $471,787      ($107,222)     (18.5%)     39,291      (14,052)    (26.3%)     1.0%   (0.4)     0.4%    (0.2)
 21    RAINBOW RESEARCH                      $93,045       $26,159      39.1%     15,587        4,280       37.9%      0.9%       0.2       0.7%       0.2       $384,263        $86,964        29.3%     63,830        1,663        2.7%     0.8%    0.1      0.7%    (0.0)
 22    BEE & FLOWER                          $91,455       ($6,752)    (6.9%)    103,992      (12,180)    (10.5%)      0.8%      (0.2)      4.6%      (0.9)      $493,987        $28,117         6.0%    605,019       27,100        4.7%     1.1%   (0.0)     6.2%     0.0
 23    GIOVANNI ORGANIC COSMETICS            $86,008       $34,476      66.9%     10,848        5,512      103.3%      0.8%       0.2       0.5%       0.2       $394,468       $271,771       221.5%     50,682       36,841      266.2%     0.9%    0.6      0.5%     0.4
 24    AUBREY ORGANICS                       $84,841       ($8,294)    (8.9%)     12,055       (1,342)    (10.0%)      0.8%      (0.2)      0.5%      (0.1)      $382,894       ($56,998)     (13.0%)     55,259       (9,646)    (14.9%)     0.8%   (0.2)     0.6%    (0.1)
 25    DEAD SEA                              $84,376       $55,570     192.9%      8,873        5,463      160.2%      0.8%       0.5       0.4%       0.2       $272,495       $164,013       151.2%     28,748       16,363      132.1%     0.6%    0.3      0.3%     0.2
 26    GRANDPAS                              $83,200        $8,719      11.7%     25,679        2,132        9.1%      0.8%      (0.0)      1.1%       0.0       $342,227        $16,081         4.9%    104,759       (2,427)     (2.3%)     0.8%   (0.0)     1.1%    (0.1)
 27    BATHERAPY                             $81,779        $7,703      10.4%     10,824         494         4.8%      0.8%      (0.0)      0.5%      (0.0)      $463,775        $22,228         5.0%     63,937        2,869        4.7%     1.0%   (0.0)     0.7%     0.0
 28    NUTRIBIOTIC                           $77,327        $6,134       8.6%     10,470         610         6.2%      0.7%      (0.0)      0.5%      (0.0)      $341,950        $31,343        10.1%     47,158        1,812        4.0%     0.8%    0.0      0.5%    (0.0)
 29    ABRACADABRA                           $72,233      ($26,548)   (26.9%)      8,894       (3,161)    (26.2%)      0.7%      (0.4)      0.4%      (0.2)      $431,083      ($105,510)     (19.7%)     52,104      (14,996)    (22.3%)     0.9%   (0.3)     0.5%    (0.2)
 30    NATURES GATE                          $70,238      ($43,362)   (38.2%)     11,469       (9,127)    (44.3%)      0.6%      (0.6)      0.5%      (0.5)      $363,658      ($247,380)     (40.5%)     67,396      (48,076)    (41.6%)     0.8%   (0.7)     0.7%    (0.5)
 31    AARON BRANDS                          $66,230       $15,363      30.2%     22,777        4,750       26.4%      0.6%       0.1       1.0%       0.2       $298,555        $63,418        27.0%    102,308       17,204       20.2%     0.7%    0.1      1.1%     0.1
 32    PANGEA                                $63,138        $9,024      16.7%      8,120          6          0.1%      0.6%       0.0       0.4%      (0.0)      $265,030        $80,706        43.8%     38,099       10,644       38.8%     0.6%    0.1      0.4%     0.1
 33    MRS MEYERS                            $61,018       $31,554     107.1%     11,384        5,623       97.6%      0.6%       0.3       0.5%       0.2       $224,869       $122,403       119.5%     43,310       22,949      112.7%     0.5%    0.2      0.4%     0.2
 34    TEA TREE THERAPY                      $60,019       $24,234      67.7%     19,112        8,270       76.3%      0.6%       0.2       0.8%       0.3       $187,022        $67,718        56.8%     56,951       21,132       59.0%     0.4%    0.1      0.6%     0.2
 35    CHANDRIKA                             $59,560       ($4,092)    (6.4%)     51,529      (12,108)    (19.0%)      0.6%      (0.1)      2.3%      (0.7)      $240,460         $6,470         2.8%    209,159       (8,796)     (4.0%)     0.5%   (0.0)     2.2%    (0.2)
 36    PLANTLIFE                             $49,413        $8,361      20.4%     12,328        1,852       17.7%      0.5%       0.0       0.5%       0.1       $213,038        $34,894        19.6%     52,806        6,353       13.7%     0.5%    0.0      0.5%     0.0
 37    NATURES PLUS                          $46,707       ($2,904)    (5.9%)     11,948       (1,165)     (8.9%)      0.4%      (0.1)      0.5%      (0.1)      $204,768       ($18,713)      (8.4%)     53,589       (4,857)     (8.3%)     0.5%   (0.1)     0.6%    (0.1)
 38    BALLARD ORGANICS                      $45,560       $38,302     527.7%     10,228        8,752      593.3%      0.4%       0.3       0.5%       0.4       $103,885        $87,568       536.7%     22,461       19,198      588.4%     0.2%    0.2      0.2%     0.2
 39    PURE & BASIC                          $43,963         $730        1.7%      6,927         (1)       (0.0%)      0.4%      (0.1)      0.3%      (0.0)      $195,493        $16,404         9.2%     31,574         984         3.2%     0.4%   (0.0)     0.3%    (0.0)
 40    BAUDELAIRE                            $43,500      ($15,533)   (26.3%)      8,016       (4,105)    (33.9%)      0.4%      (0.2)      0.4%      (0.2)      $224,374       ($77,373)     (25.6%)     43,949      (18,021)    (29.1%)     0.5%   (0.2)     0.5%    (0.2)
 41    HERBAN COWBOY                         $41,074         $896        2.2%     11,222         502         4.7%      0.4%      (0.0)      0.5%      (0.0)      $189,735        ($6,464)      (3.3%)     53,471       (1,685)     (3.1%)     0.4%   (0.1)     0.6%    (0.0)
 42    DESERT ESSENCE                        $38,818       ($5,920)   (13.2%)      7,448        (973)     (11.6%)      0.4%      (0.1)      0.3%      (0.1)      $166,553       ($31,873)     (16.1%)     31,756       (6,269)    (16.5%)     0.4%   (0.1)     0.3%    (0.1)
 43    PACIFICA NATURAL SKINCARE             $38,633       $37,316    2832.9%      6,582        6,368     2973.2%      0.4%       0.3       0.3%       0.3       $168,256       $164,472      4346.9%     28,888       28,246     4401.7%     0.4%    0.4      0.3%     0.3
 44    SUDZ BY KISS MY FACE                  $38,255       $23,488     159.1%      8,185        2,989       57.5%      0.4%       0.2       0.4%       0.1       $139,295        ($3,964)      (2.8%)     30,678       (2,617)     (7.9%)     0.3%   (0.0)     0.3%    (0.0)
 45    COLLECTIVE WELL BEING                 $37,920        $6,595      21.1%      4,460          86         2.0%      0.4%       0.0       0.2%      (0.0)      $148,314        $42,564        40.2%     18,732        3,283       21.3%     0.3%    0.1      0.2%     0.0
 46    EARTH SCIENCE                         $36,377        $7,136      24.4%      5,154        1,004       24.2%      0.3%       0.0       0.2%       0.0       $145,023         $9,327         6.9%     19,846         (55)      (0.3%)     0.3%   (0.0)     0.2%    (0.0)
 47    DEEP STEEP                            $29,452       $10,616      56.4%      3,465        1,672       93.3%      0.3%       0.1       0.2%       0.1       $103,995        $10,114        10.8%     12,240        1,904       18.4%     0.2%    0.0      0.1%     0.0
 48    COMMON SENSE                          $27,000       ($7,804)   (22.4%)      3,293       (1,261)    (27.7%)      0.2%      (0.1)      0.1%      (0.1)      $113,581       ($93,134)     (45.1%)     13,995      (13,976)    (50.0%)     0.3%   (0.2)     0.1%    (0.2)
 49    REVIVA                                $26,344        $3,503      15.3%      8,131        1,398       20.8%      0.2%       0.0       0.4%       0.0       $109,871          $768          0.7%     33,258         773         2.4%     0.2%   (0.0)     0.3%    (0.0)
 50    BLUE Q                                $25,890       $12,399      91.9%      5,480        2,152       64.7%      0.2%       0.1       0.2%       0.1       $115,800       $101,923       734.5%     25,073       21,676      638.1%     0.3%    0.2      0.3%     0.2
 51    LITTLE MOON                           $25,212       $10,595      72.5%      3,204        1,110       53.0%      0.2%       0.1       0.1%       0.0       $156,199        $53,491        52.1%     20,261        5,685       39.0%     0.3%    0.1      0.2%     0.1
 52    HUGO                                  $23,871       $17,588     279.9%      3,160        2,416      325.0%      0.2%       0.2       0.1%       0.1        $65,745        $59,461       946.3%      8,699        7,956     1070.2%     0.1%    0.1      0.1%     0.1
 53    DR HAUSCHKA                           $22,173        $5,333      31.7%       911          199        28.0%      0.2%       0.0       0.0%       0.0       $102,659        $20,550        25.0%      4,312         438        11.3%     0.2%    0.0      0.0%     0.0
 54    WELEDA                                $21,553        $7,123      49.4%      3,293         606        22.6%      0.2%       0.0       0.1%       0.0        $79,930         $2,122         2.7%     12,951       (3,041)    (19.0%)     0.2%   (0.0)     0.1%    (0.0)
 55    MOUNTAIN OCEAN                        $21,268        $2,876      15.6%      4,358         533        13.9%      0.2%       0.0       0.2%       0.0        $87,233         $6,307         7.8%     18,213        1,036        6.0%     0.2%   (0.0)     0.2%     0.0
 56    DR SINGHAS                            $19,546        $2,141      12.3%      3,467         235         7.3%      0.2%      (0.0)      0.2%       0.0       $114,959        $13,162        12.9%     21,138         384         1.9%     0.3%    0.0      0.2%    (0.0)
 57    KIRKS                                 $19,475        ($835)     (4.1%)     12,041       (1,347)    (10.1%)      0.2%      (0.0)      0.5%      (0.1)       $82,355         $8,283        11.2%     52,278        3,216        6.6%     0.2%    0.0      0.5%     0.0
 58    THURSDAY PLANTATION                   $18,865          $4         0.0%      3,110          36         1.2%      0.2%      (0.0)      0.1%      (0.0)       $75,325        ($4,257)      (5.3%)     12,285        (802)      (6.1%)     0.2%   (0.0)     0.1%    (0.0)
 59    MODE DE VIE                           $18,364       ($3,658)   (16.6%)      1,468        (317)     (17.7%)      0.2%      (0.1)      0.1%      (0.0)       $94,948       ($12,232)     (11.4%)      7,730       (1,824)    (19.1%)     0.2%   (0.0)     0.1%    (0.0)




        Source: Spins X - Whole Foods                                                                                                                                                                                       HCG Category Development Department
                                                                                 Current 12 Weeks Ending 09-08-07                                                                                           Current 52 Weeks


                                                                                                           Unit %             Cat $     Cur Cat   Cat Unit                                                                      Unit %           Cat $   Cur Cat Cat Unit
                                                       Dollar Chg (Vs                      Unit Chg (Vs Change (Vs Cur Cat   Share Pt     Unit    Share Pt                 Dollar Chg (Vs             Current   Unit Chg (Vs Change (Vs Cur Cat Share Pt   Unit  Share Pt
Rank   Brand                         Current Dollars     Year Ago)    $ % Chg Current Units Year Ago)    Year Ago) $ Share     Chg       Share      Chg    Current Dollars   Year Ago)      $ % Chg    Units     Year Ago)    Year Ago) $ Share   Chg     Share    Chg
 60     ALAFFIA                         $18,057            $8,885       96.9%    2,936         1,252        74.4%   0.2%        0.1      0.1%        0.1      $64,754         $48,975        310.4%   10,978        8,273      305.9%    0.1%      0.1    0.1%      0.1
 61     PROVENCE SANTE                  $17,876           ($4,110)    (18.7%)    2,393            2          0.1%   0.2%       (0.1)     0.1%       (0.0)    $113,617         $21,190         22.9%   14,448        4,019       38.5%    0.3%      0.0    0.1%      0.0
 62     ORGANIX                         $17,770            $2,001       12.7%    2,822           66          2.4%   0.2%       (0.0)     0.1%       (0.0)     $78,342         $20,526         35.5%   12,971        2,893       28.7%    0.2%      0.0    0.1%      0.0
 63     ALL TERRAIN                     $17,484            $5,192       42.2%    3,210          899         38.9%   0.2%        0.0      0.1%        0.0      $53,855         $20,452         61.2%    9,856        3,508       55.3%    0.1%      0.0    0.1%      0.0
 64     HEALTHY TIMES                   $16,403           ($2,881)    (14.9%)    3,759       (1,010)      (21.2%)   0.2%       (0.1)     0.2%       (0.1)     $73,776        ($17,646)      (19.3%)   17,039       (6,959)     (29.0%)   0.2%     (0.1)   0.2%     (0.1)
 65     ENZYMATIC THERAPY               $13,289            $1,138        9.4%    1,972           38          2.0%   0.1%       (0.0)     0.1%       (0.0)     $46,893         ($1,393)       (2.9%)    7,258        (531)       (6.8%)   0.1%     (0.0)   0.1%     (0.0)
 66     OLBAS                           $12,953            $1,206       10.3%    1,126           52          4.9%   0.1%       (0.0)     0.0%       (0.0)     $72,559          $2,342          3.3%    6,385        (439)       (6.4%)   0.2%     (0.0)   0.1%     (0.0)
 67     TRILLIUM HERBAL CO              $12,669           ($3,698)    (22.6%)    1,197         (489)      (29.0%)   0.1%       (0.1)     0.1%       (0.0)     $69,156        ($24,908)      (26.5%)    6,554       (2,760)     (29.6%)   0.2%     (0.1)   0.1%     (0.0)
 68     QUANTUM                         $11,627           $11,627         na     2,083         2,083          na    0.1%        0.1      0.1%        0.1      $16,795         $16,795           na     3,039        3,039         na     0.0%      0.0    0.0%      0.0
 69     AURA CACIA BABY                 $11,426           $11,426         na     2,610         2,610          na    0.1%        0.1      0.1%        0.1      $46,529         $46,529           na    11,813       11,813         na     0.1%      0.1    0.1%      0.1
 70     AURA CACIA ORGANICS             $11,146            $2,516       29.1%    3,557         1,042        41.4%   0.1%        0.0      0.2%        0.0      $60,774          $2,952          5.1%   18,801        2,138       12.8%    0.1%     (0.0)   0.2%      0.0
 71     MIRACLE II                      $11,076           ($3,984)    (26.5%)     557           (91)      (14.1%)   0.1%       (0.1)     0.0%       (0.0)     $53,561         ($8,707)      (14.0%)    2,561        (526)      (17.1%)   0.1%     (0.0)   0.0%     (0.0)
 72     PHARMACOPIA                     $10,965            $6,472      144.1%    1,142          742        185.6%   0.1%        0.1      0.1%        0.0      $51,941         $46,619        875.9%    4,817        4,336      900.9%    0.1%      0.1    0.0%      0.0
 73     BRYN MAWR                        $9,915             $299         3.1%    3,329           94          2.9%   0.1%       (0.0)     0.1%       (0.0)     $40,994          $6,854         20.1%   14,973        2,718       22.2%    0.1%      0.0    0.2%      0.0
 74     BETTER BOTANICALS                $9,762           ($8,776)    (47.3%)    1,075       (1,333)      (55.4%)   0.1%       (0.1)     0.0%       (0.1)     $69,502        ($16,737)      (19.4%)    7,446       (2,587)     (25.8%)   0.2%     (0.1)   0.1%     (0.0)
 75     ORGANIC BATH COMPANY             $8,736            $1,047       13.6%     871           182         26.5%   0.1%       (0.0)     0.0%        0.0      $49,937        ($36,226)      (42.0%)    4,479       (4,298)     (49.0%)   0.1%     (0.1)   0.0%     (0.0)
 76     CITRUS MAGIC                     $8,118            $2,553       45.9%    2,386          679         39.8%   0.1%        0.0      0.1%        0.0      $35,954         $10,767         42.7%   10,605        2,843       36.6%    0.1%      0.0    0.1%      0.0
 77     EARTH THERAPEUTICS               $7,853            ($539)      (6.4%)    2,815         (200)       (6.6%)   0.1%       (0.0)     0.1%       (0.0)     $34,350         ($5,425)      (13.6%)   12,430       (1,719)     (12.1%)   0.1%     (0.0)   0.1%     (0.0)
 78     PURE LIFE SOAP CO                $7,271            $7,271         na     1,482         1,482          na    0.1%        0.1      0.1%        0.1       $9,268          $9,268           na     1,873        1,873         na     0.0%      0.0    0.0%      0.0
 79     AUROMERE                         $7,114            $2,589       57.2%    3,849         1,154        42.8%   0.1%        0.0      0.2%        0.0      $25,221         $12,686        101.2%   13,936        6,170       79.4%    0.1%      0.0    0.1%      0.1
 80     BADGER                           $7,072            $1,074       17.9%    1,384          262         23.3%   0.1%        0.0      0.1%        0.0      $35,144          $9,573         37.4%    7,048        1,336       23.4%    0.1%      0.0    0.1%      0.0
 81     CANUS                            $7,041            $2,933       71.4%    2,682         1,031        62.5%   0.1%        0.0      0.1%        0.0      $25,038         $10,822         76.1%    9,915        4,195       73.3%    0.1%      0.0    0.1%      0.0
 82     LILY OF THE DESERT AV80          $6,920           ($3,084)    (30.8%)     890          (468)      (34.4%)   0.1%       (0.0)     0.0%       (0.0)     $38,016        ($27,117)      (41.6%)    4,932       (4,170)     (45.8%)   0.1%     (0.1)   0.1%     (0.0)
 83     EARTH FRIENDLY PRODUCTS          $6,537            $6,537         na      761           761           na    0.1%        0.1      0.0%        0.0      $10,585         $10,585           na     1,207        1,207         na     0.0%      0.0    0.0%      0.0
 84     JUNIPER RIDGE                    $6,181             $133         2.2%    1,284         (179)      (12.2%)   0.1%       (0.0)     0.1%       (0.0)     $35,055          $5,681         19.3%    7,588         420         5.9%    0.1%      0.0    0.1%      0.0
 85     PHYBIOSIS                        $5,916            $4,105      226.6%     264           176        199.6%   0.1%        0.0      0.0%        0.0      $16,304         $10,735        192.8%     738          466       171.3%    0.0%      0.0    0.0%      0.0
 86     BEAUTIFUL SOAP & COMPANY         $5,740            $1,714       42.6%    1,081          524         93.9%   0.1%        0.0      0.0%        0.0      $12,199        ($53,346)      (81.4%)    2,043       (7,657)     (78.9%)   0.0%     (0.1)   0.0%     (0.1)
 87     SUN EARTH                        $5,172            ($257)      (4.7%)    1,499         (234)      (13.5%)   0.0%       (0.0)     0.1%       (0.0)     $20,614          ($907)        (4.2%)    6,078        (430)       (6.6%)   0.0%     (0.0)   0.1%     (0.0)
 88     ANCIENT SECRETS                  $5,122            ($689)     (11.9%)    1,332          (99)       (6.9%)   0.0%       (0.0)     0.1%       (0.0)     $34,629         ($3,049)       (8.1%)    8,689       (2,189)     (20.1%)   0.1%     (0.0)   0.1%     (0.0)
 89     SHEPARD BATH                     $5,056            $1,054       26.3%     547           118         27.7%   0.0%        0.0      0.0%        0.0      $31,636          $5,264         20.0%    3,947         499        14.5%    0.1%      0.0    0.0%      0.0
 90     VERMONT SOAP                     $4,850            ($108)      (2.2%)     924           (41)       (4.3%)   0.0%       (0.0)     0.0%       (0.0)     $20,319         ($5,609)      (21.6%)    3,870       (1,559)     (28.7%)   0.0%     (0.0)   0.0%     (0.0)
 91     LILY OF THE DESERT AV80 ORGANICS$4,774             $4,624     3069.8%     566           541       2182.5%   0.0%        0.0      0.0%        0.0      $15,213         $14,828       3846.3%    1,873        1,807     2764.6%    0.0%      0.0    0.0%      0.0
 92     JUST SOAP                        $4,485            $1,410       45.9%    1,712          537         45.7%   0.0%        0.0      0.1%        0.0      $19,409          $2,526         15.0%    7,426         939        14.5%    0.0%      0.0    0.1%      0.0
 93     BELLMIRA                         $4,433            ($244)      (5.2%)     465            (5)       (1.0%)   0.0%       (0.0)     0.0%       (0.0)     $22,646         ($4,499)      (16.6%)    2,363        (375)      (13.7%)   0.0%     (0.0)   0.0%     (0.0)
 94     STONEWALL KITCHEN                $4,374            $2,207      101.9%     468           241        106.3%   0.0%        0.0      0.0%        0.0      $15,434          $5,559         56.3%    1,669         652        64.2%    0.0%      0.0    0.0%      0.0
 95     WOODSPIRIT                       $4,293           ($2,685)    (38.5%)     555          (459)      (45.3%)   0.0%       (0.0)     0.0%       (0.0)     $24,283        ($10,437)      (30.1%)    3,368       (1,667)     (33.1%)   0.1%     (0.0)   0.0%     (0.0)
 96     BROOKSIDE                        $4,213           ($1,985)    (32.0%)    1,093         (552)      (33.5%)   0.0%       (0.0)     0.0%       (0.0)     $21,893        ($17,140)      (43.9%)    5,952       (4,765)     (44.5%)   0.0%     (0.0)   0.1%     (0.1)
 97     OUTER BODY EXPERIENCE            $4,199          ($12,212)    (74.4%)     874        (2,488)      (74.0%)   0.0%       (0.1)     0.0%       (0.1)     $47,461        ($90,312)      (65.6%)    8,966      (19,793)     (68.8%)   0.1%     (0.2)   0.1%     (0.2)
 98     DERMA E                          $4,179            $2,442      140.7%     456           218         91.9%   0.0%        0.0      0.0%        0.0      $11,987          $5,701         90.7%    1,327         445        50.4%    0.0%      0.0    0.0%      0.0
 99     GLOBAL BALANCE                   $4,140             $640        18.3%     855           118         16.0%   0.0%        0.0      0.0%        0.0      $16,132           $217           1.4%    3,375          27         0.8%    0.0%     (0.0)   0.0%     (0.0)
100     NATURES BABY                     $4,051            $1,995       97.1%     343           208        154.8%   0.0%        0.0      0.0%        0.0       $8,701         ($1,992)      (18.6%)     766          115        17.7%    0.0%     (0.0)   0.0%      0.0
101     NATURES ACRES                    $4,019              $74         1.9%     843           (37)       (4.2%)   0.0%       (0.0)     0.0%       (0.0)     $17,779         ($7,524)      (29.7%)    3,867       (1,809)     (31.9%)   0.0%     (0.0)   0.0%     (0.0)
102     SIMMONS HANDCRAFTS               $3,777             $142         3.9%    1,102            2          0.2%   0.0%       (0.0)     0.0%       (0.0)     $15,409          ($971)        (5.9%)    4,792        (471)       (9.0%)   0.0%     (0.0)   0.0%     (0.0)
103     WISE WAYS                        $3,660             $379        11.5%     338            18          5.7%   0.0%       (0.0)     0.0%       (0.0)     $18,126           $414           2.3%    1,697        (188)      (10.0%)   0.0%     (0.0)   0.0%     (0.0)
104     GRIFFIN REMEDY                   $3,494            $1,719       96.8%     621           308         98.4%   0.0%        0.0      0.0%        0.0      $13,016          $7,125        121.0%    2,335        1,280      121.2%    0.0%      0.0    0.0%      0.0
105     MARIES ORIGINAL                  $3,325            $1,133       51.7%    1,003          300         42.6%   0.0%        0.0      0.0%        0.0       $8,401          $1,033         14.0%    2,592         185         7.7%    0.0%      0.0    0.0%      0.0
106     ZIA                              $3,249           ($4,352)    (57.3%)     300          (430)      (58.9%)   0.0%       (0.1)     0.0%       (0.0)     $19,953        ($21,199)      (51.5%)    1,817       (2,177)     (54.5%)   0.0%     (0.1)   0.0%     (0.0)
107     REAL ALOE                        $2,936             $346        13.4%    1,608           57          3.7%   0.0%       (0.0)     0.1%       (0.0)     $11,263         ($1,894)      (14.4%)    6,350       (1,751)     (21.6%)   0.0%     (0.0)   0.1%     (0.0)
108     VTAE                             $2,704           ($2,298)    (45.9%)     260          (359)      (58.0%)   0.0%       (0.0)     0.0%       (0.0)     $10,784        ($25,707)      (70.4%)    1,075       (3,133)     (74.5%)   0.0%     (0.1)   0.0%     (0.0)
109     GDS                              $2,632           ($1,592)    (37.7%)     830          (500)      (37.6%)   0.0%       (0.0)     0.0%       (0.0)     $18,077          ($125)        (0.7%)    5,718         (73)       (1.3%)   0.0%     (0.0)   0.1%     (0.0)
110     MOTHER LOVE                      $2,534            ($474)     (15.7%)     156           (16)       (9.3%)   0.0%       (0.0)     0.0%       (0.0)     $13,466         ($1,998)      (12.9%)     813         (113)      (12.2%)   0.0%     (0.0)   0.0%     (0.0)
111     CRYSTAL STAR                     $2,428            ($888)     (26.8%)     222           (87)      (28.1%)   0.0%       (0.0)     0.0%       (0.0)     $15,202         ($1,289)       (7.8%)    1,362        (446)      (24.7%)   0.0%     (0.0)   0.0%     (0.0)
112     NATURE DE FRANCE                 $2,260            ($800)     (26.2%)     590          (270)      (31.4%)   0.0%       (0.0)     0.0%       (0.0)     $10,816         ($4,575)      (29.7%)    2,949       (1,443)     (32.9%)   0.0%     (0.0)   0.0%     (0.0)
113     WYNDMERE                         $2,224            $1,011       83.3%     642           283         79.1%   0.0%        0.0      0.0%        0.0       $9,858          $3,283         49.9%    2,839         896        46.1%    0.0%      0.0    0.0%      0.0
114     OREGON SOAP                      $2,186             $611        38.8%     430            16          3.9%   0.0%        0.0      0.0%       (0.0)      $8,561           $887          11.6%    1,788        (250)      (12.3%)   0.0%      0.0    0.0%     (0.0)
115     KAPPUS                           $2,079             $691        49.8%     887           388         77.7%   0.0%        0.0      0.0%        0.0       $8,136          $1,422         21.2%    3,235         696        27.4%    0.0%      0.0    0.0%      0.0
116     SHADOW LAKE                      $2,077           ($9,810)    (82.5%)     385        (2,131)      (84.7%)   0.0%       (0.1)     0.0%       (0.1)     $25,441        ($10,966)      (30.1%)    4,995       (2,323)     (31.7%)   0.1%     (0.0)   0.1%     (0.0)
117     EPICUREAN                        $2,006           ($6,764)    (77.1%)     224        (1,070)      (82.7%)   0.0%       (0.1)     0.0%       (0.1)     $15,740        ($30,436)      (65.9%)    2,262       (4,502)     (66.6%)   0.0%     (0.1)   0.0%     (0.0)
118     WESTERN FAMILY                   $1,947            ($151)      (7.2%)     698          (112)      (13.8%)   0.0%       (0.0)     0.0%       (0.0)     $10,857           $115           1.1%    4,024        (309)       (7.1%)   0.0%     (0.0)   0.0%     (0.0)
119     MOON VALLEY                      $1,924            $1,730      890.7%     359           321        838.1%   0.0%        0.0      0.0%        0.0       $7,571          $6,594        675.4%    1,463        1,258      612.5%    0.0%      0.0    0.0%      0.0
120     SERAPHIM SOAP                    $1,711             $115         7.2%     462            36          8.4%   0.0%       (0.0)     0.0%        0.0       $9,198          $1,058         13.0%    2,492         174         7.5%    0.0%      0.0    0.0%      0.0
121     PERFECT ORGANICS                 $1,706            $1,706         na      113           113           na    0.0%        0.0      0.0%        0.0       $7,471          $6,305        540.5%     493          404       449.5%    0.0%      0.0    0.0%      0.0
122     ALBERETO                         $1,622             $522        47.5%     179            46         34.7%   0.0%        0.0      0.0%        0.0       $6,098          $3,387        124.9%     687          375       120.0%    0.0%      0.0    0.0%      0.0
123     NATURES ALCHEMY                  $1,611            ($486)     (23.2%)     814          (270)      (24.9%)   0.0%       (0.0)     0.0%       (0.0)     $11,890         ($1,738)      (12.7%)    6,011        (935)      (13.5%)   0.0%     (0.0)   0.1%     (0.0)
124     NOURISH                          $1,561            $1,011      184.0%     152            92        151.3%   0.0%        0.0      0.0%        0.0       $3,783          $1,022         37.0%     390           48        13.9%    0.0%      0.0    0.0%      0.0




          Source: Spins X - Whole Foods                                                                                                                                                                                 HCG Category Development Department
                                                                                    Current 12 Weeks Ending 09-08-07                                                                                           Current 52 Weeks


                                                                                                              Unit %             Cat $     Cur Cat   Cat Unit                                                                      Unit %           Cat $   Cur Cat Cat Unit
                                                          Dollar Chg (Vs                      Unit Chg (Vs Change (Vs Cur Cat   Share Pt     Unit    Share Pt                 Dollar Chg (Vs             Current   Unit Chg (Vs Change (Vs Cur Cat Share Pt   Unit  Share Pt
Rank Brand                              Current Dollars     Year Ago)    $ % Chg Current Units Year Ago)    Year Ago) $ Share     Chg       Share      Chg    Current Dollars   Year Ago)      $ % Chg    Units     Year Ago)    Year Ago) $ Share   Chg     Share    Chg
125   SWEET MEDICINE                        $1,443            ($151)      (9.5%)     132           (14)       (9.6%)   0.0%       (0.0)     0.0%       (0.0)      $7,335          ($585)        (7.4%)     673          (51)       (7.0%)   0.0%     (0.0)   0.0%     (0.0)
126   PRE DE PROVENCE                       $1,343             $294        28.1%     208            35        19.9%    0.0%        0.0      0.0%        0.0       $6,195           $885          16.7%     936          129        16.0%    0.0%      0.0    0.0%      0.0
127   CARLSON                               $1,209              $85         7.5%     294            15         5.2%    0.0%       (0.0)     0.0%       (0.0)      $6,662          $1,743         35.4%    1,636         421        34.7%    0.0%      0.0    0.0%      0.0
128   IVORY                                 $1,184             $115        10.7%     710            (5)       (0.7%)   0.0%       (0.0)     0.0%       (0.0)      $5,037           $306           6.5%    2,911        (122)       (4.0%)   0.0%     (0.0)   0.0%     (0.0)
129   LOVE ME BABY ME                       $1,171            $1,171         na       64            64          na     0.0%        0.0      0.0%        0.0       $2,369          $2,369           na      126          126          na     0.0%      0.0    0.0%      0.0
130   AUSTIN NATURAL SOAP                   $1,169             $740       172.5%     270           171       171.9%    0.0%        0.0      0.0%        0.0       $5,213          $4,784       1115.6%    1,205       1,106      1114.6%    0.0%      0.0    0.0%      0.0
131   ANATOLIA                              $1,114              $88         8.6%     569            26         4.8%    0.0%       (0.0)     0.0%       (0.0)      $4,169           $238           6.1%    2,165         (39)       (1.8%)   0.0%     (0.0)   0.0%     (0.0)
132   COLESTIN CAPRINES                      $936             ($212)     (18.5%)     237           (67)      (22.0%)   0.0%       (0.0)     0.0%       (0.0)      $3,850         ($2,031)      (34.5%)     975       (1,545)      (61.3%)   0.0%     (0.0)   0.0%     (0.0)
133   UNCLE HARRYS                           $918             ($558)     (37.8%)     243          (165)      (40.5%)   0.0%       (0.0)     0.0%       (0.0)      $4,908           $428           9.5%    1,319         100         8.2%    0.0%     (0.0)   0.0%      0.0
134   COCO ZUM                               $914              ($88)      (8.8%)     208           (31)      (12.8%)   0.0%       (0.0)     0.0%       (0.0)      $6,189          ($169)        (2.7%)    1,435        (113)       (7.3%)   0.0%     (0.0)   0.0%     (0.0)
135   HERITAGE PRODUCTS                      $892              $710       391.2%     173           135       359.3%    0.0%        0.0      0.0%        0.0       $3,430          $2,750        404.1%     678          545       408.6%    0.0%      0.0    0.0%      0.0
136   NEEMAURA                               $862             ($462)     (34.9%)     171           (96)      (36.0%)   0.0%       (0.0)     0.0%       (0.0)      $6,647          ($372)        (5.3%)    1,328        (118)       (8.2%)   0.0%     (0.0)   0.0%     (0.0)
137   TACT                                   $843              $462       121.1%     284           149       109.5%    0.0%        0.0      0.0%        0.0       $2,740          $2,156        369.1%    1,012         805       387.7%    0.0%      0.0    0.0%      0.0
138   DRUIDE                                 $806            ($1,261)    (61.0%)      56          (138)      (71.1%)   0.0%       (0.0)     0.0%       (0.0)      $6,352         ($6,091)      (49.0%)     523         (598)      (53.3%)   0.0%     (0.0)   0.0%     (0.0)
139   CARTERS                                $794              $554       230.9%     150            90       150.8%    0.0%        0.0      0.0%        0.0       $1,728           $815          89.2%     361          112        44.8%    0.0%      0.0    0.0%      0.0
140   QUALCHEM                               $790              ($51)      (6.1%)     422            32         8.3%    0.0%       (0.0)     0.0%        0.0       $5,214           $359           7.4%    2,506         175         7.5%    0.0%     (0.0)   0.0%      0.0
141   NATURE CARE                            $786              $222        39.4%     209            64        44.0%    0.0%        0.0      0.0%        0.0       $3,603           $852          31.0%     954          232        32.1%    0.0%      0.0    0.0%      0.0
142   DOVE                                   $762              $162        26.9%     501            88        21.3%    0.0%        0.0      0.0%        0.0       $2,933            $51           1.8%    1,932        (151)       (7.3%)   0.0%     (0.0)   0.0%     (0.0)
143   LIFE TREE                              $736            ($1,938)    (72.5%)      98          (260)      (72.5%)   0.0%       (0.0)     0.0%       (0.0)      $8,469         ($1,468)      (14.8%)    1,149        (222)      (16.2%)   0.0%     (0.0)   0.0%     (0.0)
144   CLEAR LIGHT                            $717              $402       127.7%      43            22       105.1%    0.0%        0.0      0.0%        0.0       $1,748           $368          26.7%     107           15        16.2%    0.0%      0.0    0.0%      0.0
145   BATHOLOGY                              $681            ($3,741)    (84.6%)      84          (450)      (84.3%)   0.0%       (0.0)     0.0%       (0.0)     $22,406         ($4,788)      (17.6%)    2,813      (1,190)      (29.7%)   0.0%     (0.0)   0.0%     (0.0)
146   BEES WORK                              $630              $113        22.0%     145             2         1.1%    0.0%        0.0      0.0%       (0.0)      $2,680          ($628)       (19.0%)     601         (152)      (20.2%)   0.0%     (0.0)   0.0%     (0.0)
147   ORJENE                                 $620              $121        24.3%      50            10        25.6%    0.0%        0.0      0.0%        0.0       $2,068           $504          32.2%     170           46        36.8%    0.0%      0.0    0.0%      0.0
148   BORN AGAIN                             $590           ($10,765)    (94.8%)     113        (2,300)      (95.3%)   0.0%       (0.1)     0.0%       (0.1)     $32,360        ($15,660)      (32.6%)    6,635      (3,585)      (35.1%)   0.1%     (0.0)   0.1%     (0.0)
149   CALLISTE                               $538              $336       166.5%     188           113       151.4%    0.0%        0.0      0.0%        0.0       $1,988          $1,668        521.5%     725          600       480.2%    0.0%      0.0    0.0%      0.0
150   PURE TOUCH                             $527               $49        10.2%     177            14         8.3%    0.0%       (0.0)     0.0%        0.0       $2,801           $644          29.9%     956          218        29.5%    0.0%      0.0    0.0%      0.0
151   EARTHBATH                              $518               $41         8.7%      56           (25)      (30.6%)   0.0%       (0.0)     0.0%       (0.0)      $1,511           ($17)        (1.1%)     195          (64)      (24.9%)   0.0%     (0.0)   0.0%     (0.0)
152   BENEDETTA                              $486               $11         2.4%      18             0         2.4%    0.0%       (0.0)     0.0%       (0.0)      $3,235          $1,005         45.1%     121           39        47.2%    0.0%      0.0    0.0%      0.0
153   LAIT                                   $476              $476          na       70            70          na     0.0%        0.0      0.0%        0.0       $1,549          $1,549           na      200          200          na     0.0%      0.0    0.0%      0.0
154   BEAUTY WITHOUT CRUELTY                 $419             ($436)     (51.0%)      69          (145)      (67.8%)   0.0%       (0.0)     0.0%       (0.0)      $1,750         ($2,908)      (62.4%)     369         (744)      (66.8%)   0.0%     (0.0)   0.0%     (0.0)
155   JARDIN DE OLIVIER                      $408              $408          na       70            70          na     0.0%        0.0      0.0%        0.0       $2,097          $2,097           na      337          337          na     0.0%      0.0    0.0%      0.0
156   WISDOM OF THE ANCIENTS                 $377               ($3)      (0.7%)      78            (1)       (0.8%)   0.0%       (0.0)     0.0%       (0.0)      $1,349           ($57)        (4.1%)     269          (29)       (9.7%)   0.0%     (0.0)   0.0%     (0.0)
157   FOOTHERAPY                             $368              ($50)     (11.9%)      79           (10)      (11.7%)   0.0%       (0.0)     0.0%       (0.0)       $959           ($398)       (29.3%)     205          (99)      (32.6%)   0.0%     (0.0)   0.0%     (0.0)
158   ZAR                                    $343             ($157)     (31.4%)      86           (20)      (18.5%)   0.0%       (0.0)     0.0%       (0.0)      $2,236          ($715)       (24.2%)     478         (150)      (23.9%)   0.0%     (0.0)   0.0%     (0.0)
159   WISH GARDEN HERBS                      $341              $202       145.6%      38            22       136.1%    0.0%        0.0      0.0%        0.0       $1,759           $647          58.2%     196           60        44.4%    0.0%      0.0    0.0%      0.0
160   RAINFOREST PRESERVE                    $315             ($542)     (63.3%)      16           (29)      (65.1%)   0.0%       (0.0)     0.0%       (0.0)      $1,033            $22           2.1%      53            0         0.6%    0.0%     (0.0)   0.0%     (0.0)
161   THE THYMES                             $307              ($84)     (21.5%)      53            17        47.2%    0.0%       (0.0)     0.0%        0.0       $1,380          ($337)       (19.6%)     165           11         7.1%    0.0%     (0.0)   0.0%      0.0
162   GABRIEL                                $304             ($352)     (53.7%)      39           (38)      (49.1%)   0.0%       (0.0)     0.0%       (0.0)      $1,635         ($1,259)      (43.5%)     199         (172)      (46.5%)   0.0%     (0.0)   0.0%     (0.0)
163   NOW                                    $303             ($257)     (45.8%)     111           (88)      (44.2%)   0.0%       (0.0)     0.0%       (0.0)      $2,036          ($896)       (30.6%)     738         (306)      (29.3%)   0.0%     (0.0)   0.0%     (0.0)
164   GOOD SENSE                             $299              $105        54.1%     177           (22)      (11.2%)   0.0%        0.0      0.0%       (0.0)      $1,385            $68           5.2%     926         (422)      (31.3%)   0.0%     (0.0)   0.0%     (0.0)
165   ECCO BELLA                             $245            ($1,467)    (85.7%)      26          (218)      (89.3%)   0.0%       (0.0)     0.0%       (0.0)      $2,463         ($7,808)      (76.0%)     412       (1,143)      (73.5%)   0.0%     (0.0)   0.0%     (0.0)
166   REAL SOAP                              $228              $228          na       57            57          na     0.0%        0.0      0.0%        0.0        $664             $65          10.9%     166           21        14.3%    0.0%      0.0    0.0%      0.0
167   SOFTSOAP                               $221               $22        11.0%     177            18        11.0%    0.0%       (0.0)     0.0%        0.0       $1,119           $100           9.8%     896           80         9.8%    0.0%      0.0    0.0%      0.0
168   KISS MY FACE ORGANICS                  $209            ($1,210)    (85.3%)      15           (83)      (84.3%)   0.0%       (0.0)     0.0%       (0.0)      $2,195         ($9,611)      (81.4%)     153         (820)      (84.3%)   0.0%     (0.0)   0.0%     (0.0)
169   GREAT MOTHERS GOODS                    $205              $205          na       13            13          na     0.0%        0.0      0.0%        0.0        $633            $523         477.1%      37           31       471.4%    0.0%      0.0    0.0%      0.0
170   TALLBA                                 $140              $140          na       26            26          na     0.0%        0.0      0.0%        0.0        $488            $488            na       90           90          na     0.0%      0.0    0.0%      0.0
171   MONOI                                  $140             ($185)     (56.9%)      32           (43)      (57.5%)   0.0%       (0.0)     0.0%       (0.0)       $872           ($280)       (24.3%)     204          (88)      (30.2%)   0.0%     (0.0)   0.0%     (0.0)
172   JURASSIC                               $140              ($49)     (25.9%)      20            (7)      (25.9%)   0.0%       (0.0)     0.0%       (0.0)       $503           ($161)       (24.2%)      72          (23)      (24.2%)   0.0%     (0.0)   0.0%     (0.0)
173   SUNFEATHER                             $129               $99       331.2%      32            24       306.4%    0.0%        0.0      0.0%        0.0        $254             $79          45.4%      62           15        30.4%    0.0%      0.0    0.0%      0.0
174   RENEWAL PRODUCTS                       $116             ($501)     (81.2%)      13          (231)      (94.6%)   0.0%       (0.0)     0.0%       (0.0)      $1,999         ($5,244)      (72.4%)     476       (2,126)      (81.7%)   0.0%     (0.0)   0.0%     (0.0)
175   SHAMAN                                 $116             ($795)     (87.3%)      16           (97)      (86.0%)   0.0%       (0.0)     0.0%       (0.0)      $1,640         ($5,944)      (78.4%)     210         (736)      (77.8%)   0.0%     (0.0)   0.0%     (0.0)
176   LIFE FLO                               $116                $4         3.2%      7              0         3.4%    0.0%       (0.0)     0.0%       (0.0)       $179            ($12)        (6.5%)      11           (1)       (6.3%)   0.0%     (0.0)   0.0%     (0.0)
177   APIANA                                 $112              $112          na       19            19          na     0.0%        0.0      0.0%        0.0        $259            $259            na       44           44          na     0.0%      0.0    0.0%      0.0
178   RESTING IN THE RIVER                   $105             ($354)     (77.2%)      11           (39)      (78.7%)   0.0%       (0.0)     0.0%       (0.0)       $337          ($1,262)      (78.9%)      45         (121)      (73.1%)   0.0%     (0.0)   0.0%     (0.0)
179   LUCKY TIGER                            $91              ($352)     (79.4%)      14           (25)      (64.8%)   0.0%       (0.0)     0.0%       (0.0)      $1,832         ($5,888)      (76.3%)     162         (465)      (74.1%)   0.0%     (0.0)   0.0%     (0.0)
180   QUEEN HELENE                           $64               ($33)     (33.9%)      16            (6)      (26.7%)   0.0%       (0.0)     0.0%       (0.0)       $169          ($1,199)      (87.7%)      51         (180)      (77.9%)   0.0%     (0.0)   0.0%     (0.0)
181   MARIUS FABRE                           $59                $59          na       5              5          na     0.0%        0.0      0.0%        0.0        $59              $59            na       5             5          na     0.0%      0.0    0.0%      0.0
182   PRIMAL ELEMENTS                        $58                 $0         0.0%      8              0         0.0%    0.0%       (0.0)     0.0%       (0.0)       $219           ($768)       (77.8%)      30         (102)      (77.3%)   0.0%     (0.0)   0.0%     (0.0)
183   LOANDA                                 $58                $29       102.6%      11             5       102.6%    0.0%        0.0      0.0%        0.0        $158           ($215)       (57.7%)      29          (40)      (58.0%)   0.0%     (0.0)   0.0%     (0.0)
184   TISSERAND                              $56              ($316)     (84.9%