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Search engines and affiliate marketing

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					The Importance of Search Engines for Affiliates!
Search engines play a very important and central role in the field of affiliate marketing. These
are considered to be your ultimate weapons. Search engines are responsible for the
introduction of your website to hundreds and thousands of people. Most of the traffic that is
hitting your website mainly comes from the search engines. Popular search engines are Google,
Yahoo etc.

When a person searches for any information, the search engine goes through all the indexed
pages and presents the searcher with all the websites that match the written phrase. The pages
that have high ranking come first. It is very obvious that visitor will click on the website that is
coming at the top. It is very rare that someone will browse 5 or 10 pages of results and then visit
the website listed there. So in order to maximize your web traffic your website must have a high
ranking in the search engines.

It is also noticed that most of the visitors search the top seven to eight search engines. The
most important search engine is GOOGLE. Your website will be introduced to lots of users by
these search engines. A search engine is a really big source to attract people and make a bring
in traffic to your website. So in affiliate marketing you must learn how a search engine works.

Keyword’s Importance

Keywords have a great importance to carry traffic to your website. As we know, the majority of
the users search their topics, through various search engines, using the keywords. Select the
keywords for your website. Always try to select the keywords that have less competition and are
hot. After selecting the keywords for your webpage try to get the higher page rank. If someone
searches for your keywords on the search engines, then your website should come in on the
first page to get the maximum benefit.

How People Come to Your Website

Researches have proved that if a consumer wishes to search a website to get any kind of
information or to purchase any product or service, he searches websites through either of the
ways which are given below:

First method is the use of search engines. The most well known and used search engines are
Google, Yahoo and MSN. Someone can find the link of your website in an article, forum or
another website. By hitting that link he may visit your website. Some others may find the link of
your website in their email. There are many possible sources from which someone can find the
link of your website.

It is however observed that 90% of your website visitors are coming from the search engines.
Only 10% traffic is generated by other sources like emails, forums and various miscellaneous
websites. This means that you should concentrate on your page rank in the search engines to
receive the high traffic.


How Search Engine Works

Every search engine uses an algorithm to calculate the page rank of a website. No one knows
the exact algorithm. But it is a known fact that the websites that have high website content
related to their keywords are ranked higher. Another important factor is the traffic coming from
other high ranking website. For example if you have joined a forum which has high page rank,
you should post your text there and at the end you can paste your website link. Now, whenever
someone from that website clicks on your website, it will make your page rank higher. Another
factor is how many websites have your websites link on their page. If such a website is greater
in number and are highly ranked websites, then your ranking will also be increased. You can
use the link exchange and banner exchange techniques to take this benefit.

Conclusion

About 90% of your web traffic is coming from the major search engines. So if you want to get
more traffic and more sales in affiliate marketing then you should use different methods to
increase your page rank in major search engines like GOOGLE, MSN and YAHOO.

				
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