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Alan Gray

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					                                                  Alan Gray
                            1601 NW 97th Avenue, PTY 37142, Doral, Florida 33172
                  Home/Work: (305) 600-0351 / Online Profile: http://www.linkedin.com/in/alangray
                        E-mail: alan_gray53@yahoo.com OR totaimageworx@gmail.com

Corporate communications, marcom and PR/public affairs expert: external and media relations, international, multi-
cultural, business development and positioning, content-message alignment, image/reputation management, media
relations, government affairs/public policy, and event/trade show management. Mature analytical thinker with strong
interpersonal and mentoring skills. Agile project manager, multi-tasker, and cross-functional team/project leader.
Entrepreneurial-minded with P&L and business start-up experience. Adept at strategic planning, tactical execution,
relentless pursuit of ROI/ROO, consensus building, and driving organization change. Superb budgeting and cost/time
management savvy; polished public speaking/spokesperson skills; impeccable verbal/written communications abilities.

Experience:

CEO & Senior Consulting Partner, Total Image Worx, Panama City, Republic of Panama, 2000-present

Provide strategic marketing communications, PR/media relations, public affairs, and development/fundraising counsel
and support services. Develop, execute and manage integrated marcom, PR/public affairs and awareness programs for
corporate, government, NGO and non-profit/trade association client organizations to drive branding, messaging,
reputation management, fundraising, and other scalable campaigns in local, national, international and global markets.

Produced bilingual content for 250+ page Web site for UNICEF (Latin America and Caribbean). Under contract,
regularly produce for UNICEF marcom, communications and PR/media relations support services and counsel.

Produced for data storage/internet services and telecom provider full integrated marcom campaign support for
collateral/IR and analyst relations materials to drive business presentations, Web site content, media relations and
reputation management for $24M VC-backed initiative.

Developed strategies and executed marcom tactics for international law firms to drive globally-scaled campaigns
consisting of bilingual brand communications, Web site marketing, C-level business presentations, and localized
collateral that achieved ROMI by driving business development, reputation management, CSR positioning, and
organic/new client portfolio growth.

Produced for humanitarian aid NGO an integrated series of development and fundraising/grant proposal materials, plus
project fact sheets, brochures, solicitation letters, and marcom collateral. Worked with Panama-based project manager
to identify and pursue US-based sponsor/grant funds to finance $900K multi-phase project costs for Tagua Professional
Training Center, providing hospitality services and cross-disciplined training to Panama’s thousands of underprivileged
and economically disadvantaged women.

Produced and executed marketing, brand communications and PR/public affairs campaigns for Metropolitan Nature
Park of Panama City as well as ―Mission: Harpy Eagle‖ (both in Panama) to drive sponsorship/fundraising for
conservation, cause and environmental issues, media relations/publicity, and awareness/reputation management.

President & GM, Carmella’s Cappuccino & Espresso Co., Alexandria, VA, 1995-2000

Developed, executed and managed day-to-day operational, administrative/financial, HR, CRM, IT/vendor support,
supply chain logistics, and strategic business development, marketing and sales functions for this start-up specialty
coffee and tea distributor (Italian espresso coffees, China Mist iced teas, Torani syrups, Celestial Seasonings teas,
Astoria commercial-use espresso machines, Caffe D’Amore drink mixes, among other products, equipment and
services). Managed 12 employees, B2B/B2C marketing, PR/public affairs, brand communications,
advertising/promotion campaigns, and warehouse/inventory supply and delivery operations.

Drove 400% increase over 3-year start-up phase to record sales of $750K; drove 2000% increase in China Mist iced tea
sales from zero to exceed $200K over 4-year start-up period; captured $100K in contract catering business and executed
branding strategy that positioned ―Carmella’s‖ as premium supplier of upscale coffee bar catering services which
through major caterers served The White House, Smithsonian Institution, National Institutes of Health, Washington
Convention Center, Intelsat, plus area Hilton, Hyatt, Starwood, and Ritz-Carlton hotels.
Director - Marketing Communications, National Food Brokers Association, Reston, VA, 1988-1995

Developed and executed marcom, PR and brand communications, and reputation management campaigns with budget
of $1.5 million; supervised 5 staff; conceptualized, executed and drove positive performance metrics for integrated
marketing, communications and PR/public affairs campaigns for this $6 million organization (now a div. of Grocery
Manufacturers Association).

Managed media relations, branding, crisis communications, sponsor/stakeholder relations, convention
programming/event planning, marketing/product launches, advertising/promotion, as well as coalition-building with
CPG industry allies anchored by daily interaction with senior management/board members and C-level executives,
sponsors/donors, internal departments, and industry analysts/opinion-leaders and consultants; supervised advertising/PR
agencies and other service providers. Planned and executed strategic PR-driven reputation management campaign to
foster and advance food broker interests in controversial "power buyer" issue triggered by inimical CPG industry trade
practices issues investigated by Federal Trade Commission and Congress.

Scripted and directed production of videos, including spots televised during Jerry Lewis Labor Day Telethon (sponsored
by Muscular Dystrophy Association); held press conferences, press tours, media briefings, and promoted executive
speaking opportunities through speakers bureau. Led integrated marcom support for all internal customers and
touchpoints, to include copywriting, speech writing, and support for telemarketing, fundraising, donor/sponsorship, and
membership campaigns.

As executive editor, published award-winning FOOD BROKER QUARTERLY magazine, member directory,
newsletters; and led writing/editing and production of White papers, technical guides, and industry research products.

VP, Government Relations & Public Affairs, American Logistics Association, Washington, DC, 1981-1988

Developed and executed strategic communications plans, managed budget of $800,000 and directed government
relations/public affairs campaigns to preserve for CPG suppliers and military patrons annual Congressional
appropriations funding the $20 billion global network of military commissary, exchange and MWR operations.

Lobbied Congress—with special emphasis on House and Senate defense-related Committees—to promote interests of
CPG manufacturers, brokers, distributors, and other firms selling to the military market. Fostered close working
relationships with industry trade groups, coalitions and other allies to gather intelligence, assess risks to members’
interests, and identify emerging policy issues, industry trends, regulatory/legislative concerns, and other competitive
threats. Wrote speeches, Congressional testimony, White papers, news releases, op-eds, feature articles, business
presentations, and marcom collateral. As executive editor, published INTERSERVICE magazine, directory of members,
technical publications, and membership newsletter.

Professional Affiliations/Memberships:
Current member - International Association of Business Communicators
Past member – Conservative Club (London, UK); Elephant & Castle Club (London, UK); National Press Club; The
Food Group; PRSA; ASAE; GWSAE; Washington EdPress Association; SNAP; ASBPE; The Military Coalition

Board of Directors & Volunteer Experience:
Washington, DC Chapter – SNAP: Vice President and Membership/Marketing Chair (1985); President (1986)
Springboard Recreation Club, Springfield, VA – Board member (Membership/Marketing Chair) & Swim Team Rep

Publications/Published Work: Bibliography available upon request

Awards/Recognition & Achievements:
―Best Magazine in Category‖ award from FOLIO: and "Editorial Excellence Award" from Communications Insight
(both for FOOD BROKER QUARTERLY); served on 3-judge panel for national editorial & magazine excellence
awards competition, sponsored by American Public Power Association; earned Distinguished Leadership Award from
Society of National Association Publications (for service as Washington, DC Chapter Vice President and President).

Languages & Technical Skills: Spanish, French, Dutch, Hungarian, Russian / MS Office Suite, PowerPoint,
Publisher, Project; PageMaker, Illustrator, Photoshop; QuickBooks

Military Service: US Marine Corps, 1973-1977 (honorably discharged)

Education: New England College, Henniker, NH - B.A., International Relations & Political Science (GPA: 3.9 / 4.0)

				
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