Website Product Requirements
[Company Name] Date
Contents
1. 2. Organizational Background ..................................................................................................... 4 Project Summary and Objectives ............................................................................................ 4
Target Audiences .......................................................................................................................................... 5 Audience Needs and Preferred Solutions ............................................................................................ 5 Advertiser Needs and Preferred Solutions .......................................................................................... 5 Competitive Analysis .................................................................................................................................... 5
3.
Core Requirements .................................................................................................................. 6
Differentiation............................................................................................................................................... 6 Unique Selling Proposition(s) ...................................................................................................................... 6 Perception & Tone ........................................................................................................................................ 6 Branding Requirements ............................................................................................................................... 6 Color Scheme ......................................................................................................................................... 6 Logos ...................................................................................................................................................... 6 Fonts ....................................................................................................................................................... 7 Graphics ................................................................................................................................................. 7 Animation .............................................................................................................................................. 7 Accessibility and Usability ........................................................................................................................... 7
4.
Functional Requirements ........................................................................................................ 8
Navigation .....................................................................................................................................................8 Search Optimization .....................................................................................................................................8 Page Hierarchy ..............................................................................................................................................8 Squeeze Page(s) ............................................................................................................................................8 Site Registration............................................................................................................................................8 Customer ................................................................................................................................................ 9 Subscription ........................................................................................................................................... 9 Interactivity ................................................................................................................................................... 9 Blog & Comment Posting ...................................................................................................................... 9 Community/Forum .............