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Retail Store Marketing Plan Template

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Retail Store Marketing Plan Template Powered By Docstoc
					This document provides a template marketing plan for a fictitious company. This
Marketing Plan Template can assist any company or marketing officer in identifying a
target market, developing a strong message, and creating promotional strategies to
obtain new clients. This template is drafted for a retail business and contains both
standard clauses and opportunities for the use of optional terms and conditions making
it fully customizable to fit the needs of the company. This document should be used by
a startup company as part of a business plan or by a marketing or product manager in
an established company.
Marketing Plan for [company
name]
Fiscal Year [20XX]




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Contents
1.         Executive Summary ............................................................................................................ 5
     Introduction .................................................................................................................................................. 5
     Purpose .......................................................................................................................................................... 5
     Market Summary .......................................................................................................................................... 5
     Market Opportunity ...................................................................................................................................... 5
     High-level timeline & Key Deliverables ....................................................................................................... 5
2.         Situation Analysis ............................................................................................................... 5
     Market Summary .......................................................................................................................................... 6
           Target Markets ...................................................................................................................................... 6
           Market Demographics .......................................................................................................................... 6
           Market Needs ......................................................................................................................................... 6
           Market Trends ....................................................................................................................................... 6
           Market Growth ...................................................................................................................................... 7
     SWOT Analysis.............................................................................................................................................. 7
           Strengths ................................................................................................................................................8
           Weaknesses .........................................................................................................................................
				
DOCUMENT INFO
Description: This document provides a template marketing plan for a fictitious company. This Marketing Plan Template can assist any company or marketing officer in identifying a target market, developing a strong message, and creating promotional strategies to obtain new clients. This template is drafted for a retail business and contains both standard clauses and opportunities for the use of optional terms and conditions making it fully customizable to fit the needs of the company. This document should be used by a startup company as part of a business plan or by a marketing or product manager in an established company.
This document is also part of a package Top Marketing and Branding Tools 9 Documents Included