Marketing Plan for [company name]
Fiscal Year [20XX]
Contents
1. Executive Summary ................................................................................................................. 4
Introduction .................................................................................................................................................. 4 Purpose .......................................................................................................................................................... 4 Market Summary .......................................................................................................................................... 4 Market Opportunity ...................................................................................................................................... 4 High-level timeline & Key Deliverables ....................................................................................................... 4
2.
Situation Analysis .................................................................................................................... 4
Market Summary .......................................................................................................................................... 5 Target Markets ...................................................................................................................................... 5 Market Demographics .......................................................................................................................... 5 Market Needs ......................................................................................................................................... 5 Market Trends ....................................................................................................................................... 5 Market Growth ...................................................................................................................................... 6 SWOT Analysis.............................................................................................................................................. 6 Strengths ................................................................................................................................................ 7 Weaknesses ............................................................................................................................................ 7 Opportunities ......................................................................................................................................... 7 Threats ................................................................................................................................................... 7 Competition................................................................................................................................................... 7 Competitors by Sales Volume ............................................................................................................... 7 Competitors by Demographic Share ...................................................................................................8 Product/Service Offering(s) .........................................................................................................................8 Pricing ........................................................................................................................................................... 9 Distribution/Delivery ................................................................................................................................... 9 Success Factors ............................................................................................................................................. 9 Critical Issues ................................................................................................................................................ 9
3.
Marketing Strategy .................................................................................................................10
Mission ........................................................................................................................................................ 10 Marketing Objectives .................................................................................................................................. 10 Demand Creation ................................................................................................................................ 10 Sales revenue ...