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The External SEO Content Relevance Factors


The External SEO Content Relevance Factors

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									                  The External SEO Content Relevance Factors

Search Engine Optimization is ultimately a race for relevance to the search query. Those
searchers who type phrases into the search bar longer than the main keywords represent an
untapped market that must also see your pages.

The on-site content is limited in its reach because it seldom covers every possible phrase in
locations that the spiders will read so external content is required, and that content must
contain anchor text with deep links to your inner pages.

The process of Search Engine Optimization (SEO) includes the choice of keywords used in
the text paragraphs and the placement of those words on the page and in the URLs, especially
the domain name; other keywords are hidden inside metatags.

Then there is a process of choosing the most appropriate targeted keyword phrases related to
your site and ensuring that this ranks your site highly in search engines so that when someone
searches for specific phrases it returns your site on tops.

It basically involves fine tuning the content of your site along with the HTML and metatags
and also involves appropriate link building process. The most popular search engines are
Google, Yahoo, AOL, Bing, Altavista and Ask.

Search engines keep their methods and ranking algorithms secret, to get credit for finding the
most valuable search-results and to deter spam pages from clogging those results. A search
engine may use hundreds of factors while ranking the listings where the factors themselves
and the weight each carries may change continually.

One factor that's no secret is what you choose for a domain name. A keyword-rich domain
name can save a lot of work and bring you up the ladder quickly. Directory descriptions and
meta descriptions should not over-repeat the same keyword more than three times - at the
same time the other words should funnel the meaning down into more and more relevant

Relevance means clarity to a search engine program. Articles can deal with all services and
products on the site as well as industry information. Directory descriptions should not over-
repeat the same keyword more than three times - at the same time the other words should
funnel the meaning down into more and more relevant phrases.

If you try to make "Paris Hilton" part of your content just because her name is one of the
internet's top keywords it will backfire because she has nothing to do with your business.
This will reduce relevance.
Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine
could rank #200 in another search engine. New sites need not be "submitted" to search
engines to be listed, in fact that may slow you down with a probationary period known as a
"sandbox" where the domain is held up until someone decides it can be displayed. A simple

from a well established site will get the search engines to visit the new site and begin to
spider its contents. It can take a few days to even weeks from the referring of a link from such
an established site for all the main search engine spiders to commence visiting and indexing
the new site.

There are free programs that can be downloaded and used to analyze keywords. Such tools
will be helpful, but if you're starting from scratch it may take a lot of trial and error to find
effective keywords.

One thing I've noticed about free web tools is that they are notoriously inaccurate. If you are
unable to research and choose keywords and work on your own search engine ranking, you
may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies will look at the plan for your site and
make recommendations to increase your search engine ranking and website traffic.

If you wish, they will also provide ongoing consultation and reporting to monitor your
website and make recommendations for editing and improvements to keep your site traffic
flowing and your search engine ranking high.

Normally your search engine optimization experts work with your web designer to build an
integrated plan right away so that all aspects of design are considered at the same time.

Content that is placed in directory links, articles, and blogs adds to the content written into
the site. In an environment where 'content is king', updating and adding to the site content
will gain the attention of search engine spiders, as the programs are highly sophisticated and
get bored retrieving stale content because they react to recently updated information and a
greater volume of focused relevant data.

Like a person who reads books, they get tired of the same old plot. The creative writer will
produce higher quality SEO articles than the copy-paste and re-write method used by most
SEO departments. An intelligent and honest piece of original work will make the content
popular with both humans and search engine spiders.

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