USC Annenberg School for Communication by ps94506

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									                                                 USC Annenberg School
                                                 for Communication

                                                              he Annenberg School for Communication, established in 1971 through the generosity

                                                              of Ambassador Walter H. Annenberg, offers a wide range of instructional and research

                                                              programs through its Schools of Communication and Journalism.

                                                 Entertainment, technology and global trade are powerful forces in the world today, and the
                                                 Annenberg School, located in a “multimedia mecca” (the National Science Foundation has desig­
                                                 nated USC as the country’s primary multimedia research center), plays a vital role in the growth
                                                 of all three areas. USC Annenberg programs combine a policy­oriented focus with cutting­edge
                                                 research and teaching, and the school is providing leadership in areas ranging from the quality of
                                                 civic discourse, to journalism ethics, to global communication. The opportunities are boundless,
                                                 and USC Annenberg aims to link its programs to cultural, political, technological and social devel­
                                                 opments around the world.

                                                 With an online electronic newsroom and digital editing equipment for radio and television news
                                                 production, the School of Journalism is at the forefront of efforts to prepare students for the new
                                                 information age, while maintaining the highest ethical standards of journalistic practice. The School
Visitors explore World Press Photo 2007.         of Communication’s multidisciplinary curriculum requires students to examine the processes and
Each January, the USC Annenberg East
                                                 effects of discourse occurring in interpersonal, cross­cultural, public, international, organizational
Lobby is transformed into an immersive exhibit
showcasing the world’s best photojournalism.     and mass media contexts.

                                                 USC Annenberg alumni fill top posts throughout the communication and media industries — including
                                                 film, television, radio, newspapers, telecommunication, multimedia, advertising, public relations and
                                                 publishing — as well as in government, education and nonprofit agencies around the world. Through
                                                 active involvement with USC Annenberg, alumni remain an invaluable resource to students and

                                                 Annenberg faculty are prize­winning journalism professionals and renowned communication
                                                 scholars who are distinguished by their teaching and research excellence. Their enthusiasm and
                                                 expertise in these dynamic fields challenge and inspire USC Annenberg students and prepare them
                                                 to become the communication leaders of tomorrow.
468                                              USC Annenberg School for Communication

Administration                                   Abigail Kaun, Ph.D., Associate Dean,                      Allysan Hill, Assistant Dean, Admissions
Ernest James Wilson III, Ph.D., Dean, Walter     Academic Programs and Student Affairs
H. Annenberg Chair in Communication                                                                        Bruce Missaggia, Assistant Dean, Finance
                                                 Carola Weil, Ph.D., Associate Dean,
Sandra Ball-Rokeach, Ph.D., Associate Dean,      Planning and Strategic Initiatives                        James Vasquez, Assistant Dean, Operations
Faculty Affairs
                                                 Geoffrey Baum, Assistant Dean, Public Affairs

School of Communication

USC Annenberg School                             Ph.D.; Patricia Riley, Ph.D. (Chair, Global               Degree Programs
for Communication 305                            Communication Master’s Program); Kenneth K.               The School of Communication offers pro-
(213) 740-0900 (academic inquiries)              Sereno, Ph.D.*; Stacy Smith, Ph.D.; Douglas               grams of study leading to a B.A. in Commu-
(213) 740-3951 (administrative)                  Thomas, Ph.D.                                             nication; minors in Communication and the
FAX: (213) 740-8036                                                                                        Entertainment Industry, Interactive Media
Email:                          Assistant Professors: Kwan Min Lee, Ph.D.;                and the Culture of New Technologies,
                                                 Dmitri Williams, Ph.D.                                    Global Communication, Health Communi-
Director: Larry Gross, Ph.D.                                                                               cation, Professional and Managerial Com-
                                                 Clinical Professors: Robert Scheer,                       munication, Communication Law and Media
Assistant Director: Imre S. Meszaros, M.A.       Jonathan Taplin                                           Policy, Cultural Studies and Interdisciplinary
                                                                                                           Law and Society; a progressive degree in
Faculty                                          Clinical Associate Professors: Daniel Durbin,             Communication/Master of Communication
University Professor and Annenberg Family        Ph.D.; Colleen M. Keough, Ph.D.; Rebecca                  Management; an M.A. and Ph.D. in Com-
Chair in Communication Leadership: Geoffrey      Weintraub, Ph.D. (Director, Communication                 munication; an M.A. in Global Communica-
Cowan, LL.B.                                     Management Master’s Program)                              tion (in conjunction with the London School
                                                                                                           of Economics); a Master of Communication
Wallis Annenberg Chair in Communication          Clinical Assistant Professors: Daniella Baroffio-         Management and a Master of Public Diplo-
Technology and Society: Manuel Castells, Ph.D.   Bota, Ph.D.; Ben Lee, Ph.D.; Christopher                  macy. The Master of Public Diplomacy com-
                                                 Smith, Ph.D.; Gordon Stables, Ph.D. (Director,            bines the resources of the Annenberg School
Norman Lear Chair in Entertainment, Media        Trojan Debate Squad); Alison Trope, Ph.D.                 for Communication and USC College’s
and Society: Martin H. Kaplan, Ph.D.                                                                       School of International Relations. The Com-
                                                 Research Professor: Jeffrey Cole, Ph.D.                   munication Management Program has estab-
Professors: Jonathan D. Aronson, Ph.D.;          (Director, Center for the Digital Future)                 lished dual degree programs with the USC
Sandra Ball-Rokeach, Ph.D.; Manuel Castells,                                                               Gould School of Law and Hebrew Union
Ph.D.; Peter Clarke, Ph.D.; Michael J. Cody,     Reasearch Assistant Professor: Robert Appleby,            College.
Ph.D.; Geoffrey Cowan, LL.B.*; Nicholas          Ph.D.
Cull, Ph.D. (Chair, Public Diplomacy Master’s
Program); Janet Fulk, Ph.D.; G. Thomas           Adjunct Faculty: Vincent Brook, Ph.D.; James
Goodnight, Ph.D. (Chair, Doctoral Program);      Loper, Ph.D.; Michael Overing, J.D.; Paula
Larry Gross, Ph.D.; Thomas A. Hollihan,          Patnoe-Woodley, M.A.; Jillian Pierson,
Ph.D.; Andrea Hollingshead, Ph.D. (Chair,        Ph.D.; Susan Resnick-West, Ph.D.; Kelton
Communication Management Master’s Program);      Rhoads, Ph.D.; Sasha Strauss, M.A.; Tracy
Doe Mayer, M.A. (Cinematic Arts); Margaret       Westen, J.D.
McLaughlin, Ph.D.; Lynn C. Miller, Ph.D.;
Peter R. Monge, Ph.D.*; Ernest J. Wilson III,    Emeritus Professors: Walter R. Fisher, Ph.D.;
Ph.D.                                            A. Michael Noll, Ph.D.; William H. Perkins,
Associate Professors: Sarah Banet-Weiser,
Ph.D.*; Francois Bar, Ph.D.; Joshua              *Recipient of university­wide or school teaching award.
Kun, Ph.D.; Randall Lake, Ph.D.; Sheila
T. Murphy, Ph.D.; Stephen O’Leary,
                                                 Communication Undergraduate Degrees                                                                   469

Undergraduate Degrees

The School of Communication offers pro-          Bachelor of Arts in Communication                          Qualified non-majors (generally, students with
grams of study leading to a B.A. degree          General Education Requirements                             junior/senior status, a minimum 3.0 GPA and
and minors in Communication and the              The university’s general education program                 a declared major elsewhere at the university)
Entertainment Industry, Interactive Media        provides a coherent, integrated introduction               with appropriate academic preparation may be
and the Culture of New Technologies, Global      to the breadth of knowledge you will need to               permitted to enroll in communication electives
Communication, Health Communication,             consider yourself (and to be considered by other           without fulfilling prerequisite requirements.
Professional and Managerial Communication,       people) a generally well-educated person. This             Application for a waiver should be made to an
and Communication Law and Media Policy.          program requires six courses in different catego-          undergraduate advisor.
Many communication majors pursue, with the       ries, plus writing, foreign language and diversity
school’s encouragement, a double major with      requirements, which together comprise the                  Academic Integrity Policy
another discipline or a minor to complement      USC Core. See pages 59 and 237 for more                    The School of Communication maintains a
the major. Through careful planning, students    information.                                               commitment to the highest standards of ethi-
can complete these options within four years.                                                               cal conduct and academic excellence. Any stu-
                                                 Course Requirements                                        dent found responsible for plagiarism, fabrica-
Students must consult with an undergraduate      RequiReD CouRSeS                                unitS      tion, cheating on examinations, or purchasing
academic advisor at least once each semester     Select four of the following five:
                                                                                                            papers or other assignments will be reported
to explore course selections within the major,   COMM 200            Communication as a
                                                                                                            to the Office of Student Judicial Affairs and
the minor, general education offerings and                           Social Science                     4
                                                                                                            Community Standards and may be dismissed
electives.                                       COMM 201            Communication as a
                                                                                                            from the School of Communication. There are
                                                                     Liberal Art                        4
                                                                                                            no exceptions to the school’s policy.
Admission                                        COMM 202            Introduction to
Admission to the School of Communication                             Communication
                                                                                                            Curriculum Areas of Study
is competitive. Fall 2007 incoming freshmen                          Technology                         4
                                                                                                            By design, the courses in the curriculum tend
had an average GPA of 4.10 with an SAT           COMM 203            Introduction to Mass
                                                                                                            to cluster into different areas of study. These
score of (middle 50%) 1920-2130. Transfer                            Communication Theory
                                                                                                            areas represent important foci in the com-
students have averaged over a 3.66 GPA.                              and Research                       4
                                                                                                            munication discipline and are areas in which
                                                 COMM 206            Communication and
                                                                                                            the school’s faculty possess special expertise.
Students who wish to declare communica-                              Culture                            4
                                                                                                            Four such areas of study are described below.
tion as their major may apply in three ways:                                                                They are not mutually exclusive, nor do they
(1) entering freshmen and transfer students      and two of the following three:
                                                                                                            exhaust the curriculum; rather, they represent
must meet the criteria set by USC and the        COMM 204*          Public Speaking                     4
                                                                                                            partially overlapping areas of unusual depth.
School of Communication for admission;           COMM 301L          Empirical Research in
                                                                                                            Students may specialize in one of these areas
(2) current USC students need to have                               Communication                       4
                                                                                                            or may design individual programs of study by
32 units completed at USC with a minimum         COMM 322           Argumentation and
                                                                                                            choosing other combinations of electives that
GPA of 3.0; (3) transfer students need to have                      Advocacy                            4
                                                                                                            best meet their needs and career objectives.
16 units at USC with a minimum 3.0 USC                                                                      Relevant courses for the clusters are posted
GPA to apply. The 3.0 GPA is a minimum           eleCtiveS                                       unitS      on the Annenberg School for Communication
standard and does not guarantee admission.       Six 300-400 level COMM courses                     24
                                                                                                            Web site (

For current USC students, the application                                                                   Media, Law and Politics Option: This option
period is the first week of classes each fall    *Can be used to meet core requirement only if taken        is designed for students who are interested
and spring semester. No applications will        during freshman or sophomore years. Students               in careers in government and public service,
be accepted after the first week of classes.     admitted into the communication major with junior          the law, and political and legal consulting, as
                                                 or senior status may use COMM 204 to fulfill core          well as advanced graduate study. Students
Students who have not been admitted to the       requirement if it is taken during the first complete       examine communication processes in the
communication major or one of the minors         semester as a major.                                       public sphere and learn how to participate
may complete a maximum of 20 communi-                                                                       competently in these practices. Courses
cation (COMM) units at USC. No further           Students must maintain a minimum 2.0                       emphasize: the role of persuasion in the
communication course work may be taken           overall GPA in their upper division course                 political and legal processes; the techniques
until the student is admitted. Students who      work. Further, no more than 16 upper divi-                 used by individuals, institutions and social
complete the maximum number of units             sion elective units may be taken prior to                  movements to influence public affairs;
without gaining admission to the school          completion of the entire core. No more                     the history, design, implementation and
will be advised to select another major.         than 4 units of COMM 380 may be counted                    evaluation of political campaigns; the role of
Students are encouraged to contact the           toward the department major. The School of                 public opinion; ethical issues in public com-
Annenberg Student Services Office, ASC 140,      Communication is committed to ensuring that                munication, including the influence of media
(213) 740-0900, for advisement on communi-       all declared communication majors follow the               in the political and justice systems, the role
cation admission criteria and major require-     necessary requirements. Mandatory advise-                  of the First Amendment and the changing
ments. In certain cases when admission to the    ment is required of all communication majors               nature of freedom of expression in a mass-
Annenberg School is unlikely, students may       each semester prior to registration. All students          mediated environment, and problems of
be referred to the Office of College Advising,   taking communication classes are held to                   public participation.
CAS 120, (213) 740-2534, to consult with an      the highest academic integrity standards and
advisor to select another major.                 may be denied admission or have admission
                                                 revoked as a result of conduct violations.
470                                                USC Annenberg School for Communication

Organizational and Interpersonal Communication     Progressive Degree Program in                      RequiReD CoRe CoMMuniCAtion CouRSeS
Option: This option is most relevant to stu-       Communication/Master of                            (ChooSe thRee oF FouR)                      unitS
dents interested in careers in business, man-      Communication Management                           COMM 300       Foundations for the
agement, human resources and development,          This progressive degree program allows supe-                      Study of Entertainment,
corporate communication, and consulting,           rior students to complete both a Bachelor                         Communication and Society        4
as well as advanced graduate study. Courses        of Arts in Communication and Master of             COMM 310       Media and Society                4
emphasize: interpersonal communication             Communication Management in as little as           COMM 384       Interpreting Popular
processes that affect and reflect personal-        five years. Students with at least a 3.5 overall                  Culture                          4
ity, motives, beliefs, attitudes and values;       GPA in all classes taken at the university level   COMM 395       Gender, Media and
communication’s role in the development,           and a 3.5 GPA in all undergraduate commu-                         Communication                    4
maintenance and disintegration of social,          nication classes may apply for admission to
family and intimate relationships; manag-          the degree program during their junior year.       eleCtiveS                                   unitS
ing interpersonal conflict; communication          A 3.5 GPA does not guarantee acceptance.           Choose 3-4 courses (12 units). One (4 unit)
between superiors and subordinates and in                                                             course must be in COMM; 8 units must be in
teams; communication’s role in determining         The School of Communication has a list of          an outside area.
organizational culture; managing information       approved courses from which students can           COMM 306 The Communication
in organizations; and the role of information      develop their course plan proposal. The course                     Revolution, Entertainment
technology in processes of globalization.          plan proposal and letters of recommendation                        and the Arts                     4
                                                   from two USC faculty members must be sub-          COMM 339 Communication
Communication and Culture Option: This             mitted with the application, with at least one                     Technology and Culture           4
option will be attractive to a broad range of      of the recommendations coming from a faculty       COMM 340 The Cultures of New
students whose careers have an international       member in the School of Communication.                             Media                            4
or multicultural dimension, from those inter-      Students must also submit sample essays and        COMM 360 The Rhetoric of Los Angeles 4
ested in foreign service, travel and consult-      research projects for an assessment of their       COMM 395 Gender, Media and
ing to those seeking careers in the arts. In       ability to complete graduate level course                          Communication                    4
addition, students taking this option will be      work and an independent research practicum.        COMM 430 Global Entertainment                    4
well prepared for advanced graduate study.         Students admitted into the progressive degree      COMM 431 Global Strategy for the
Courses emphasize: communication as an             program begin taking master’s level courses                        Communications Industry          4
essential component of culture and cultural        in their senior year and will complete the         COMM 432 American Media and
production; cultural forces that shape com-        master’s degree in year five. For information                      Entertainment Industries         4
munication practices; cultural barriers to         on the admission process, see an undergradu-       COMM 455 Advertising and Society                 4
communication; gender and diversity issues         ate advisor. For further details on progressive    COMM 456 Entertainment, Marketing
in human and mass communication and                degree programs, see page 82.                                      and Culture                      4
cultural production; media representations                                                            COMM 457 Children and Media                      4
of race, ethnicity and gender; the production      Minor in Communication and the                     COMM 458 Race and Ethnicity in
of meaning in diverse modes such as art,           entertainment industry                                             Entertainment and the Arts       4
religion, popular culture and technology; and      This minor offers courses that examine the         COMM 465 Gender in Media Industries
cultural criticism.                                theory, social impact and economics of the                         and Products                     4
                                                   music, film and television industries. Students    COMM 471 Communication Systems
Entertainment, Communication and Society           will learn strategies for analyzing popular cul-                   and Technologies                 4
Option: This option is for students who wish       ture texts; management and public relations        COMM 472 Telecommunication
to pursue careers in the entertainment indus-      in the entertainment field; and social, cultural                   Strategic Analysis               4
try, as well as students interested in the rela-   and political issues related to entertainment.     COMM 480 Nonverbal Communication                 4
tionship of communication and entertainment        USC provides a broad array of courses that         COMM 498 Ethical Issues in
to popular culture, globalization, cultural        equip students with tools to evaluate the                          Entertainment and
studies, marketing, advertising and ethics.        marketing of entertainment and the cultural                        Communication                    4
Students taking this option will be well pre-      products of the film, television, theatre and      CTCS 409        Censorship in Cinema             4
pared for graduate study; they will also be        music industries. This minor is intended to        CTCS 464        Film and/or Television
able to enter the entertainment industry with      encourage students in a variety of majors to                       Genres                           4
a grounding in the theory, roles, issues and       draw upon these properties in preparation          CTPR 386        Art and Industry of the
effects of entertainment. Courses empha-           for different careers in the entertainment                         Theatrical Film                  4
size: the theoretical underpinnings of enter-      industry.                                          CTPR 410        The Movie Business:
tainment studies; the historical context of                                                                           From Story Concept to
entertainment; the roles and effects of enter-     Admission requirements are a minimum                               Exhibition                       2
tainment concepts in “high art” and popular        3.0 grade point average and completion of          CTPR 460        Film Business Procedures
culture; the impact of entertainment on poli-      32 units (sophomore standing). The 3.0 GPA                         and Distribution            2 or 4
tics; advertising in an entertainment society;     is a minimum standard and does not guaran-         CTPR 461        TV Station Management            2
the blurring of marketing and entertainment        tee admission.                                     JOUR 452        Public Relations in
and the effects of this on culture; the effects                                                                       Entertainment                    4
of entertainment in general and specifically                                                          JOUR 459        Fact and Fiction: From
on constructions of race and childhood; issues                                                                        Journalism to the
in the blurring of fact and fiction; ethical                                                                          Docudrama                        4
dilemmas; and the globalization of entertain-                                                         JOUR 466        People of Color and the
ment industries.                                                                                                      News Media                       4
                                                      Communication Undergraduate Degrees                                                                471

JOUR 467          Gender and the News                 COMM 472          Telecommunication                   Minor in Communication law and
                  Media                          4                      Strategic Analysis             4    Media Policy
MUIN 360          Introduction to Music Law      4    COMM 486          Human and Technological             The rapid advance in information and com-
MUIN 370          Distribution of Recorded                              Systems in Organizations       4    munication technologies raises serious ques-
                  Music and Music                     COMM 487          Communication and Global            tions about the limits of free speech, censor-
                  Publishing                     4                      Organizations                  4    ship, and the impact of present and emerging
MUIN 385          Radio in the Music                                                                        communication policies on domestic and inter-
                  Industry                       4    Total units: 24                                       national industries. To address these develop-
THTR 487          Promotion for the                                                                         ments, this 24-unit cross-departmental minor
                  Performing Arts                4    Minor in Professional and Managerial                  combines courses from communication, law,
                                                      Communication                                         economics, political science and journalism.
Total units: 24                                       The ability to succeed in today’s workplace           This minor not only enables students to under-
                                                      necessitates a growing number of commu-               stand what is occurring in the communication
Minor in interactive Media and the Culture            nication skills. As today’s increasingly global       revolution, it also prepares them to participate
of new technologies                                   and highly competitive marketplace grows              in the movement as critics and advocates.
The World Wide Web, electronic mail and               in complexity, the need to understand inter-          Requirements for admission are a minimum
many other interactive technologies are chang-        cultural differences, the power of structure in       3.0 GPA and completion of a minimum of
ing the way we learn, the way we work and             the workplace and other issues such as deal-          32 units (sophomore standing).
the way we gather and exchange information            ing with interpersonal conflicts continues to
in all areas of our lives. The 24-unit minor in       increase. This 24-unit minor will provide stu-        RequiReD CoRe CoMMuniCAtion CouRSeS         unitS
interactive media and the culture of new tech-        dents interested in the management of people,         COMM 371          Censorship and the Law:
nologies focuses on the wide-ranging social,          resources or products with these necessary                              From the Press to
cultural and economic ramifications of these          tools. Requirements for admission are a mini-                           Cyberspace                   4
new technologies and equips students with             mum 3.0 GPA and completion of a minimum               COMM 322          Argumentation and
the basic technical skills necessary to excel in      of 32 units (sophomore standing).                                       Advocacy                     4
this age of the communication revolution.                                                                   COMM 421          Legal Communication          4
                                                      RequiReD CoRe CoMMuniCAtion CouRSeS           unitS
Requirements for admission are a minimum              COMM 320          Small Group and Team                eleCtive CouRSeS                            unitS
3.0 GPA and completion of a minimum of                                  Communication                  4    Choose three from the following. One must be
32 units (sophomore standing). The 3.0 GPA            COMM 375          Business and Professional           in COMM; two must be in an outside area.
is a minimum standard and does not guaran-                              Communication                  4    COMM 324 Intercultural
tee admission.                                        COMM 385          Survey of Organizational                           Communication                   4
                                                                        Communication                  4    COMM 345 Social and Economic
RequiReD CoRe CoMMuniCAtion CouRSeS           unitS
                                                                                                                           Implications of Commu-
                                                      eleCtiveS – ChooSe thRee FRoM
COMM 202          Introduction to                                                                                          nication Technologies           4
                                                      the Following:                                unitS
                  Communication                                                                             COMM 370 The Rhetoric of Ideas:
                  Technology                     4    COMM 302          Persuasion                     4                   Ideology and Propaganda         4
COMM 339          Communication                       COMM 304          Interpersonal                       COMM 388 Ethics in Human
                  Technology and Culture         4                      Communication                  4                   Communication                   4
COMM 340          The Cultures of                     COMM 308          Communication and                   COMM 402 Public Communication
                  New Media                      4                      Conflict                       4                   Campaigns                       4
                                                      COMM 315          Health Communication           4    COMM 412 Communication and
eleCtiveS – ChooSe thRee
                                                      COMM 321          Communication in the                               Social Movements                4
FRoM the Following                            unitS
                                                                        Virtual Group                  4    COMM 422 Legal Issues and New Media            4
COMM 310          Media and Society              4    COMM 322          Argumentation and                   COMM 471 Communication Systems
COMM 321          Communication in the                                  Advocacy                       4                   and Technologies                4
                  Virtual Group                  4    COMM 324          Intercultural                       COMM 489 Campaign Communication                4
COMM 345          Social and Economic                                   Communication                  4    ECON 330       The Political Economy
                  Implications of                     COMM 345          Social and Economic                                of Institutions                 4
                  Communication Technologies     4                      Implications of                     ECON 434       Economic Analysis of Law        4
COMM 384          Interpreting Popular                                  Communication Technologies     4    JOUR 373       The Ethics of Television
                  Culture                        4    COMM 388          Ethics in Human                                    Journalism                      4
COMM 395          Gender, Media and                                     Communication                  4    JOUR 460       Social Responsibility
                  Communication                  4    COMM 431          Global Strategy for the                            of the News Media               4
COMM 422          Legal Issues and New Media     4                      Communications Industry        4    LAW 200x       Law and Society                 4
COMM 431          Global Strategy for the             COMM 486          Human and Technological             LAW 201x       Law and Politics:
                  Communication Industry         4                      Systems in Organizations       4                   Electing a President            4
COMM 465          Gender in Media Industries          COMM 487          Communication and                   POSC 441       Cultural Diversity
                  and Products                   4                      Global Organizations           4                   and the Law                     4
COMM 471          Communication                                                                             POSC 442       The Politics of Human
                                                      Total units: 24
                  Systems and Technologies       4                                                                         Differences: Diversity and
                                                                                                                           Discrimination                  4

                                                                                                            Total units: 24
472                                                USC Annenberg School for Communication

Minor in global Communication                      RequiReD CoMMuniCAtion CouRSe                unitS   Debate Squad
The rise of global firms and international         COMM 487             Communication and               The Trojan Debate Squad provides an oppor-
changes that followed the end of the cold war                           Global Organizations       4
                                                                                                        tunity for outstanding students (3.0 GPA),
raise new opportunities and challenges. This                                                            both communication majors and non-majors,
minor provides students from fields such as        CoMMuniCAtion eleCtiveS (SeleCt two)         unitS   to compete in an intensive intercollegiate
business, journalism, engineering and politi-      COMM 324          Intercultural
                                                                                                        laboratory setting. Whatever the student’s
cal science an understanding of the dynamic                          Communication                 4
                                                                                                        intended career, the skills he or she develops
nature of global relations, communications         COMM 339          Communication
                                                                                                        in research, critical thinking and oral advoca-
and technology. The global communication                             Technology and Culture        4
                                                                                                        cy will be invaluable. The team has an excel-
minor consists of six 4-unit courses, three        COMM 345          Social and Economic
                                                                                                        lent record in both team policy debate and
from International Relations and three from                          Implications of Commu-
                                                                                                        individual speaking events and has traveled
Communication.                                                       nication Technologies         4
                                                                                                        widely both nationally and abroad.
                                                   COMM 371          Censorship and the Law:
RequiReD inteRnAtionAl RelAtionS CouRSe    unitS                                                        honors Program
                                                                     From the Press to
IR 305            Managing New Global                                Cyberspace                    4    The school offers an honors program for
                  Challenges                   4   COMM 385          Survey of Organizational
                                                                                                        exceptional students, including honors sec-
                                                                     Communication                 4
                                                                                                        tions of regular classes, special seminars
inteRnAtionAl RelAtionS RegionAl CouRSeS
                                                   COMM 430          Global Entertainment          4
                                                                                                        reserved only for honors students (COMM
(SeleCt one)                               unitS
                                                                     (Prerequisite: COMM 300)
                                                                                                        495), an internship (COMM 496x) and an
IR 303         Leadership and Diplomacy        4   COMM 431          Global Strategy for the
                                                                                                        honors thesis (COMM 497x). To qualify, stu-
IR 325         Rich and Poor States in the                           Communications Industry       4
                                                                                                        dents must maintain a 3.5 GPA both overall
               World Political Economy         4   COMM 471          Communication Systems
                                                                                                        and in the COMM major after completing
               (departmental approval)                               and Technologies              4
                                                                                                        the core courses (any four of COMM 200,
IR 326         U.S. Foreign Economic Policy    4   COMM 472          Telecommunication
                                                                                                        COMM 201, COMM 202, COMM 203, and
IR 330         Politics of the World Economy   4                     Strategic Analysis            4
                                                                                                        COMM 206 and two of COMM 204, COMM
IR 333         China in International
                                                                                                        301L and COMM 322). To graduate with
               Affairs                         4   Total units: 24
                                                                                                        Annenberg Honors, a student must maintain
IR 345         Russian and Soviet
                                                                                                        a 3.5 overall and COMM major GPA. Contact
               Foreign Policy                  4   For more information or to apply to this             an undergraduate advisor for further informa-
IR 360         International Relations of
                                                   minor, contact the School of International           tion and application forms.
               the Pacific Rim                 4
                                                   Relations, USC College.
                                                                                                        honor Society
IR 361         South and Southeast Asia in
               International Relations         4   Minor in health Communication                        Lambda Pi Eta is a national communication/
IR 362         The International Relations         This minor is designed to appeal to students         journalism honor society that is open to
               of the Contemporary
                                                   with a wide range of interests, including            declared majors who have completed at least
               Middle East                     4
                                                   those with a general interest in promoting           32 units (minimum 3.0 GPA), 12 of which are
IR 363         Middle East Political
                                                   healthy lifestyle practices through commu-           in the major (minimum 3.25 GPA).
               Economy                         4
                                                   nication. These students will be prepared to
IR 365         Politics and Democracy in
                                                   seek future job opportunities from various           honors in Multimedia Scholarship
               Latin America                   4
                                                   areas including the managed care industry,           This program offers qualified undergraduate
IR 367         Africa in International
                                                   hospitals, wellness programs, broadcast and          students an opportunity to approach their
               Affairs                         4
                                                   cable companies, private and governmental            discipline(s) of study through the critical
IR 368         French Foreign Policy:
                                                   agencies as well as other organizations look-        application of multimedia expression and
               1945 to the Present             4
                                                   ing for experts with demonstrated knowledge          scholarship. The student experience will be
               (offered in Paris only)
                                                   in health-related fields.                            characterized by smaller classes taught by
IR 369         Contemporary European
                                                                                                        leading faculty members and enriched by a
               International Relations         4
                                                   For degree requirements or to apply to this          program of lecture series, visiting scholars,
IR 383         Third World Negotiations        4
                                                   minor, contact the Department of Preven-             symposia and conferences. For complete
IR 384         Introduction to Asian
                                                   tive Medicine, Keck School of Medicine,              program requirements, see Interdisciplinary
               Security                        4
                                                   page 752.                                            Programs, page 103.
IR 385         European Foreign Policy
                                                   Minor in Cultural Studies                            Annenberg international Programs
               and Security Issues             4
IR 403         Transnational Diplomacy             See the Department of English, page 315.             Semester in Amsterdam
                and Global Security            4
                                                                                                        Through the Council on International
IR 405         International Negotiation       4   Minor in law and Society                             Education Exchange, students study at the
               (junior standing)                   See the Department of Political Science,             University of Amsterdam. The first week
IR 439         Political Economy of
                                                   page 423.                                            students spend in orientation sessions which
               Russia and Eurasia              4
                                                                                                        include an overview of the academic program,
IR 442         Japanese Foreign Policy         4
                                                                                                        an introduction to Amsterdam and to Dutch
IR 468         European Integration            4
                                                                                                        society and culture, as well as excursions in
                                                                                                        and around the city. Students enroll in the
iR eleCtive                                                                                             offerings taught in English at the University
Select one 300 or 400 level IR course
                                                                                                        of Amsterdam. Such courses include com-
                                                                                                        munication, art, history, economics, environ-
                                                                                                        mental sciences, computer science, history,
                                                                                                        philosophy, literature, social science and
                                                  Communication Graduate Degrees                                                                  473

Semester in Australia                             Semester in Hong Kong                                Semester in New Zealand
These semester programs offer students            The semester program offers students the             Two semester programs offer students the
the chance to live and study in Australia’s       opportunity to study Chinese culture and             opportunity to travel into the Southern
most exciting city. Students take communica-      interact with Chinese people in a multi-             Hemisphere and live in the rugged and beau-
tion courses that count toward major credit at    cultural context at the Chinese University           tiful landscape of New Zealand. Students can
USC at either the University of New South         in Hong Kong, a bilingual institution. The           study at either the Auckland University of
Wales (UNSW) or Macquarie University,             program also gives students the experience           Technology or the University of Canterbury,
two of Australia’s premier universities. Both     of living in Hong Kong at a historic moment          both world-class institutions which offer
universities are located close to the hub of      where they can witness the “one country,             students the chance to take communication
Sydney’s business district. The programs will     two systems” experiment. Courses in English          courses that count toward major credit at
give students the chance to explore mass          are offered in fine arts, literature, history,       USC, while exploring the beautiful cities
media and communication in a challenging          Japanese studies, intercultural studies, music,      of Auckland and Christchurch and the sur-
environment with a distinct world view, very      philosophy, computer science, anthropology,          rounding countryside. These programs will
different from that of the United States.         economics, international relations, as well          offer communication students an exciting
                                                  as journalism and communication. For stu-            way to broaden their understanding of media
Semester in Buenos Aires                          dents interested in Chinese language, courses        and mass communication in a challenging
This semester program offers students the         are offered in Putonghua (Mandarin) or               environment with world views distinctly dif-
opportunity to study Latin American culture       Cantonese. Extracurricular activities include        ferent from the United States.
and study at the Universidad de San Andres,       the opportunity to teach English in rural
a small liberal arts college in the suburbs of    China one weekend, monthly dinner talks              Semester in Singapore
Buenos Aires. Students will live and learn        with Asian Studies specialists and excursions        The program offers students the opportunity
in this vibrant metropolis while taking com-      to local areas of interest.                          to study at Nanyang Technological University
munication courses that count toward major                                                             in Singapore. The Republic of Singapore is a
credit at USC. Buenos Aires is one of the         Semester in London                                   modern city-state boasting the world’s busiest
largest cities in Latin America and will give     The semester program offers students the             ports. Singapore has emerged as an important
students the chance to explore the world          opportunity to study communication in                regional center for trade, communications,
view of Latin America and how it relates to       London, the most important center of media           tourism, and banking. Despite rapid growth
communication, mass media and the world           in Europe. Many of the communication                 and soaring skyscrapers, Singapore remains
at large.                                         courses offered include British media guest          one of the cleanest, greenest and safest cities
                                                  lecturers and site visits. The program includes      in the world, blending Western-style develop-
This program is open to Annenberg students        one four-day trip to Paris as well as two            ment with Eastern-style culture. A wide array
as well as Spanish majors and minors. The         one-day visits to such places as Stonehenge,         of communication and journalism courses
program will immerse students in South            Stratford, Oxford, Cambridge and Windsor.            are offered.
American culture. With classes being taught       Planned activities within London include the-
exclusively in Spanish, this program requires     atre and museum visits and a reception with          For more information, contact Annenberg
a high degree of proficiency in Spanish, both     USC alumni residing in the London area.              International Programs at (213) 821-2180 or
written and oral (2.5 years of college-level                                                 
Spanish or the equivalent required). No spe-
cial arrangements will be made for students
who cannot meet language requirements.

Graduate Degrees

Degree Programs                                   The degree programs are designed to ensure           research. These requirements strengthen
The School of Communication offers pro-           that students are educated in substantive            the student’s appreciation of the intellec-
grams of study leading to a professional          studies that constitute the discipline of com-       tual bases of human communication study
Master of Communication Management, a             munication and provide a basis for competing         and further the concept of a community of
Master of Arts in Global Communication            effectively in the job market.                       scholars and practitioners in the profession.
in collaboration with the London School of                                                             Students specialize in one of five available
Economics, a Master of Public Diplomacy           All students seeking the degrees in commu-           tracks: rhetoric and political communication;
and research-oriented Master of Arts and          nication management and global communica-            media, culture and community; interpersonal
Doctor of Philosophy degrees in Communi-          tion will take a range of courses that prepare       and health communication; organizational
cation. The Master of Public Diplomacy com-       them for successful professional management          communication; or information and society.
bines the resources of the Annenberg School       careers in communication-related businesses,         In addition, students are encouraged to
for Communication and USC College’s               organizations and fields.                            sample courses in the remaining tracks,
School of International Relations. In addition,                                                        thus obtaining an education of unparalleled
special programs enable students to earn dual     All students pursuing the research-oriented          breadth and depth.
degrees in communication management and           degrees (M.A. and Ph.D.) are required to
law (USC Gould School of Law) and in com-         take two theory courses that introduce them
munication management and Jewish commu-           to inquiry in human communication and two
nal service (Hebrew Union College).               research methods courses that acquaint them
                                                  with the historical/critical and social scientific
                                                  techniques available to conduct scholarly
474                                                USC Annenberg School for Communication

Admission Requirements                             Criteria: All applicants must submit the           Course Requirements
Master of Communication Management, Master         online USC Graduate Admission Application          Thirty-two units (usually eight courses) in
of Arts in Global Communication, Master            and Annenberg Supplemental Form with               approved graduate-level course work are
of Public Diplomacy and Master of Public           three letters of recommendation from faculty       required. Students will take 4 units of a track
Diplomacy (Practitioner and Mid-Career             qualified to comment on their capacities for       core course. They will take 12 units from
Professional)                                      a rigorous program of study. Completion of a       an elective list for their chosen track. They
The school accepts students from a broad           basic descriptive statistics course is recom-      will take the research tool prior to the cap-
range of academic backgrounds in social            mended. In addition, a personal statement,         stone Communication Research Practicum
sciences, humanities, physical sciences or pro-    transcripts from all colleges/universities         (CMGT 597). Of the remaining elective units,
fessional schools. Some are employed or have       attended, resume, and sample of scholarly          up to 8 may be taken at USC outside the
work experience in communication-related           writing are required.                              School of Communication; these courses must
fields. Others apply immediately after com-                                                           be approved by the director of the Master of
pleting baccalaureate degrees.                     Procedure: Admission is granted for the fall       Communication Management program and
                                                   semester only; the application deadline            may be selected from a variety of disciplines,
Criteria: The faculty admission committees         is December 1. Applicants are strongly             depending upon student needs and career
consider many criteria in the admission selec-     encouraged to take the Graduate Record             interests. All remaining course work must
tion process: not only the academic record,        Examination prior to November 1.                   be chosen from Annenberg School offerings,
but professional and work-related accom-                                                              either from the CMGT course list or from
plishments are taken into account. The             Degree Requirements                                approved electives.
minimum criteria are the equivalent of a U.S.      The Global Communication, Master of Arts
bachelor’s degree and a 3.0 GPA for all under-     in Communication and Doctor of Philosophy          graduate Certificate in entertainment
graduate and graduate work completed. For          in Communication are awarded under the             Communication Management
admission to communication management              jurisdiction of the Graduate School. Refer         This certificate program is for students who
and public diplomacy, scores on the General        to the Graduate School section of this cata-       have already earned master’s degrees and
Test of the Graduate Record Examinations           logue, page 91, and the Requirements for           who wish to pursue or expand careers in the
are required. (Applicants to the communica-        Graduation section, page 81, for general           entertainment industry. Students will study
tion management degree program may sub-            regulations. All courses applied toward the        the latest areas of entertainment-related
mit Graduate Management Admissions                 degrees must be courses accepted by the            research, theory and application. They will
Test scores in lieu of the GRE.) Scores on         Graduate School.                                   have a strong grounding in the theory, roles,
the Test of English as a Foreign Language                                                             issues and effects of entertainment as well as
(TOEFL) are required for applicants whose          Master of Communication Management                 the impact of entertainment and new enter-
native language is not English. Letters of         Each student chooses a track and follows the       tainment technologies on society, behavior
recommendations from those persons famil-          course of study for that track. A faculty aca-     and the entertainment industry.
iar with the applicant’s work – preferably         demic advisor assists the student to build on
academically – are required also. In addition,     earlier academic and work experience in order      Students take 16 units of graduate course
applicants must submit a statement of pur-         to achieve desired professional goals.             work that may not be used or have been used
pose, transcripts of all previous college and                                                         for any other degree or certificate program,
university work attempted, resume and writ-        Residence                                          of which 4 units may be cognate courses.
ing samples.                                       Students may pursue the Master of                  A partial list of courses includes:
                                                   Communication Management on either a               COMM 575      Advocacy and Social
Applicants to the global communication             full- or part-time basis. Full time, the degree                  Change in Entertainment
degree program must apply to the London            can be finished in one calendar year; part time,                 and the Media                    4
School of Economics. Participation in this         all degree work can be finished in one-and-a-      CMGT 542      Business Strategies of
degree program requires that students simul-       half to two-and-a-half years. With permission                    Communication and
taneously gain admission to LSE and USC.           from a School of Communication committee,                        Entertainment Firms              4
GRE or GMAT scores are not required for            a maximum of 4 graduate units may be trans-        CMGT 543      Managing Communication
this degree program. All students will begin       ferred from another accredited institution.                      in the Entertainment
their studies in London at the LSE.                                                                                 Industry                         4
                                                   Foreign Language Requirement                       CMGT 547      Distribution of Recordings:
Procedure: Admission is granted for fall for all   There are no foreign language requirements                       Media, Retail and Online
graduate degree programs. In addition, com-        for this degree.                                                 Channels                         4
munication management offers admission for                                                            CMGT 548      Issues in Children’s Media       4
spring and summer. Refer to the Annenberg          Research Tool Requirement                          CMGT 558      The International
Web site for application guidelines, deadlines     Students take one 4-unit research course as a                    Entertainment
and filing periods.                                prerequisite for CMGT 597 Communication                          Marketplace                      4
                                                   Research Practicum. The list of approved           CMGT 581      Media in Social
Master of Arts and Doctor of Philosophy            research methods courses is available from                       Services: Design and
Students may enter from a variety of academic      the academic advisor.                                            Evaluation of Campaigns          4
fields and majors. Applicants whose under-                                                            CMGT 583      Social Marketing and
graduate work was in fields other than com-                                                                         Entertainment Education          4
munication may be admitted on the condition                                                           CMGT 586      Entertainment Media:
that adequate preparation in directly relevant                                                                      Content, Theory and
areas is evident. Completion of a master’s                                                                          Industry Practices               4
degree in communication is not required for
admission to the Doctor of Philosophy.
                                                     Communication Graduate Degrees                                                                   475

graduate Certificate in health                       CMGT 558          The International                  CMGT 547          Distribution of Recordings:
Communication Management                                               Entertainment Marketplace 4                          Media, Retail and Online
This certificate program is for students hold-       CMGT 582          Communication for                                    Channels                     4
ing master’s degrees who wish to pursue or                             International Development 4        CMGT 566          Communication Law and
expand careers in health communication.              CMGT 583          Social Marketing and                                 New Technologies             4
Students will study the most recent theoreti-                          Entertainment Education 4          CMGT 571          Communications
cal and practical developments in the area of                                                                               Technologies                 4
health communication and how this informa-           graduate Certificate in Marketing                    CMGT 574          Tele-Media: A Strategic
tion can be used to improve public health as         Communication Management                                               and Critical Analysis        4
well as individual behavior.                         This certificate program is for students hold-       CMGT 599          Special Topics      2-4, max 8
                                                     ing master’s degrees who wish to pursue
Students take 16 units of graduate course            or expand careers in marketing communica-            graduate Certificate in Strategic
work beyond the master’s degree, of which            tion. Students will study the latest develop-        Corporate and organizational
4 units may be cognate courses. One course           ments in marketing communication research            Communication Management
must be from preventive medicine, public             and theory and the application to marketing          This certificate program is for students hold-
health, pharmacology or other health science         communication issues.                                ing master’s degrees who wish to pursue or
program which focuses on “what is communi-                                                                expand careers in corporate communication
cated” in health communication. A partial list       Students take 16 units of graduate course            and communication consulting. Students will
of courses includes:                                 work beyond the master’s degree, of which            study the latest developments in organiza-
COMM 575       Advocacy and Social
                                                     4 units may be cognate courses. A partial list       tional communication research and theory
               Change in Entertainment
                                                     of courses includes:                                 and the application to business communica-
               and the Media                   4     CMGT 502       Strategic Corporate
                                                                                                          tion issues.
CMGT 510       Communication, Values,                               Communication                   4
               Attitudes, and Behavior         4     CMGT 510       Communication, Values,
                                                                                                          Students take 16 units of graduate course
CMGT 520       Social Roles of Commu-                               Attitudes, and Behaviors        4
                                                                                                          work beyond the master’s degree, of which
               nication Media                  4     CMGT 541       Integrated Communication
                                                                                                          4 units may be cognate courses. A partial list
CMGT 541       Integrated Communication                             Strategies                      4
                                                                                                          of courses includes:
               Strategies                      4     CMGT 548       Issues in Children’s Media      4     CMGT 500       Managing Communication         4
CMGT 548       Issues in Children’s Media      4     CMGT 581       Media in Social Service:              CMGT 502       Strategic Corporate
CMGT 581       Media in Social Services:                            Design and Evaluation                                Communication                  4
               Design and Evaluation of                             of Campaigns                    4     CMGT 505       Communication in Work
               Campaigns                       4     CMGT 584       Communication and the                                Settings                       4
CMGT 583       Social Marketing and                                 Multicultural Marketplace       4     CMGT 510       Communication, Values,
               Entertainment Education         4     CMGT 587       Audience Analysis               4                    Attitudes, and Behavior        4
CMGT 599       Special Topics         2-4, max 8     CMGT 599       Special Topics         2-4, max 8     CMGT 535       Online Communities
                                                                                                                         for Organizations              4
                                                                                                          CMGT 573       Evaluating Communication
graduate Certificate in international and            graduate Certificate in new                                         Needs                          4
global Communication Management                      Communication technologies                           CMGT 576       Communication Strategies
This certificate program is for students hold-       This certificate program is for students hold-                      for Conflict Management        4
ing master’s degrees who wish to pursue or           ing master’s degrees who wish to pursue or           CMGT 599       Special Topics        2-4, max 8
expand careers in international and global           expand careers in communication technolo-
communication management. Students will              gies. Students will study the latest develop-
study the latest developments in information         ments in new communication and media                 Master of Arts in global Communication
and communication technologies, regulations          technologies and their application in a variety      The Annenberg School for Communication
and policies, and industry practices within a        of organizational and social contexts.               collaborates with the London School of
global context.                                                                                           Economics and Political Science (LSE) to
                                                     Students take 16 units of graduate course            provide the course work necessary for stu-
Students take 16 units of graduate course            work beyond the master’s degree, of which            dents to become fully engaged with the phe-
work beyond the master’s degree, of which            4 units may be cognate courses. A partial list       nomenon of global communication through
4 units may be cognate courses. A partial list       of courses includes:                                 this dual master’s degree program. Upon
of courses includes:                                 COMM 534       The Culture of New
                                                                                                          satisfaction of all program requirements, stu-
COMM 553       Political Economy of                                 Technologies                      4
                                                                                                          dents will be awarded a Master of Arts (M.A.)
               Global Telecommunica-                 COMM 544       The Arts and New
                                                                                                          in Global Communication by USC as well as
               tions and Information             4                  Media                             4
                                                                                                          a Master of Science (M.Sc.) in Global Media
COMM 559       Globalization,                        CMGT 528       Web Design for
                                                                                                          and Communications, by the LSE.
               Communication and Society         4                  Organizations                     4
CMGT 531       Communication and the                 CMGT 530       Social Dynamics of
               International Economy             4                  Communication
                                                                                                          This is a two-year program during which stu-
CMGT 557       Communication Policy in                              Technologies                      4
                                                                                                          dents spend their first year at the LSE and
               the Global Marketplace            4   CMGT 533       Emerging Communication
                                                                                                          their second year at USC.
CMGT 545       Communication and                                    Technologies                      4
               Global Competition                4   CMGT 535       Online Communities
                                                                                                          Foreign Language/Research Tool Requirements
                                                                    for Organizations                 4
                                                                                                          There are no foreign language requirements.
                                                                                                          Students take a one-term research methods
                                                                                                          course as part of their course work at the LSE.
476                                                USC Annenberg School for Communication

Course Requirements                                Master of Public Diplomacy                            otheR eleCtiveS
The Master of Arts in Global Communication         The Master of Public Diplomacy combines               (CognAte, CoMM, CMgt, iR) (8 unitS)         unitS
requires 42 units; the equivalent of 18 units      the resources of the Annenberg School for             These units may be taken from the School
earned at LSE and 24 units earned at USC.          Communication and USC College’s School                of Communication, School of International
                                                   of International Relations. This program              Relations or any graduate program at USC.
Year at LSE: The LSE academic year has             is designed for students who already have             Courses must be approved by the Public
three terms. Students will complete classes        a substantial undergraduate background                Diplomacy program director.
approved by faculty at the LSE. Students           in social sciences or relevant professional
must earn at least 3 units at LSE, which           experience in subjects such as communica-
articulates as 18 units at USC.                    tions, film and media studies, journalism,            Master of Public Diplomacy (Practitioner
                                                   political science, public relations and inter-        and Mid-Career Professional)
Year at USC: Students must complete                national relations. Students in the program           This program is designed for students who
COMM 598 as well as 20 elective units (5           may decide to emphasize public diplomacy              already have at least five years experience
courses) from the School of Communication          training most appropriate for a career in pub-        working in public diplomacy (engaged in
graduate curriculum, excluding COMM 525,           lic service, the corporate world or in a non-         international advocacy, international publicity/
COMM 526, COMM 550 and COMM 552.                   governmental organization (NGO) working in            public relations, international broadcasting,
Students may choose one of their elective          the ever-expanding global civil society.              cultural and/or exchange work or other work
courses from a department outside Annenberg                                                              which the admissions committee deems to
with the approval of their advisors.               Requirements for the completion of this               fall within their definition of public diploma-
                                                   degree program are 49 units, including the            cy). The program is taught over a single cal-
Students will produce a final research project     required substantive paper or alternative proj-       endar year beginning with a summer course
on global communication that will be the           ect. The course requirements are as follows:          introducing the advanced study of public
product of work done both at the LSE and                                                                 diplomacy and ending with the submission of
Annenberg. Students complete a research            PuBliC DiPloMACy RequiReMentS (12 unitS)      unitS   a piece of research work in the middle of the
project during the summer after their year         PUBD 502               Historical and Comparative
                                                                                                         following summer. Students interested in this
at the LSE for which grades are awarded                                   Approaches to Public
                                                                                                         program are required to take the Graduate
by LSE faculty. A passing grade is required.                              Diplomacy                  4
                                                                                                         Record Examinations (GRE).
They will continue to develop this project         PUBD 504               Global Issues and Public
during the year at Annenberg in COMM 598                                  Diplomacy                  4
                                                                                                         Requirements for the completion of this
and must earn a grade of B minus or higher.        PUBD 596               Practicum in Public
                                                                                                         degree program are 32 units including a
                                                                          Diplomacy Research         4
                                                                                                         substantive paper or alternative project.
Master of Arts in Communication                                                                          Core courses are taught in the School of
Individuals seeking the Master of Arts in          PuBliC DiPloMACy toolBox CouRSeS                      Communication and the School of Interna-
Communication are expected to acquire and          (12 unitS)                                    unitS   tional Relations. With approval of the pro-
demonstrate a general knowledge of human           Select three of the following courses
                                                                                                         gram director, students may select electives
communication, including humanistic and            PUBD 508            The Rhetoric of War
                                                                                                         from the USC graduate curriculum.
social scientific approaches.                                          and Peace                    4
                                                                                                         PuBliC DiPloMACy CoRe RequiReMentS
                                                   PUBD 509            Advocacy in Public
The program, arranged in consultation                                  Diplomacy: Argumentation
                                                                                                         (8 unitS)                                   unitS
with the school’s coordinator of doctoral                              and Debate                   4    PUBD 500           Introduction to the
studies, provides two options: degree with         PUBD 510            Technologies and Public                              Advanced Study of
comprehensive examination requires a total                             Diplomacy                    4                       Public Diplomacy            4
of 32 units (normally eight courses), includ-      PUBD 512            Cultural Diplomacy           4    PUBD 596           Practicum in Public
ing core courses COMM 525, COMM 526,               PUBD 516            International                                        Diplomacy Research          4
COMM 550 and COMM 552 and four elec-                                   Broadcasting                 4
tives; or degree with thesis requires successful   PUBD 518            International Exchanges           PuBliC DiPloMACy toolBox CouRSeS
completion of core courses, three electives and                        and Public Diplomacy         4
                                                                                                         (8 unitS)                                   unitS
4 units of COMM 594ab Master’s Thesis.             PUBD 519            News Media and the                Select two of the following courses
                                                                       Foreign Policy Process       4    PUBD 508           The Rhetoric of War
Not more than two approved 400-level courses       PUBD 520            Regional Studies in                                  and Peace                   4
may be applied to a student’s program and                              Public Diplomacy             4    PUBD 509           Advocacy in Public
a maximum of 4 semester units with grades          PUBD 522            Hard Power, Soft Power,                              Diplomacy: Argumentation
of B or better may be accepted by transfer                             and Smart Power              4                       and Debate                  4
from another institution of higher learning.                                                             PUBD 510           Technologies and Public
The minimum acceptable GPA for successful          inteRnShiP (1 unit)                           unitS
                                                                                                                            Diplomacy                   4
completion of this program is 3.0.                 IR 591                 Field Study               1    PUBD 512           Cultural Diplomacy          4
                                                                                                         PUBD 516           International
The majority of students choose the compre-        CoMMuniCAtion AnD inteRnAtionAl RelAtionS
                                                                                                                            Broadcasting                4
hensive examination option. The examina-           eleCtiveS (16 unitS)                          unitS
                                                                                                         PUBD 518           International Exchanges
tion consists of six hours of writing, taken       Any two approved IR courses           8                                  and Public Diplomacy        4
on two different days. Permission to take          Any two approved COMM or CMGT courses 8               PUBD 519           News Media and the
an M.A. degree with thesis can be obtained                                                                                  Foreign Policy Process      4
only by application to the school screening                                                              PUBD 520           Regional Studies in
committee.                                                                                                                  Public Diplomacy            4
                                                                                                         PUBD 522           Hard Power, Soft Power,
                                                                                                                            and Smart Power             4
                                                    Communication Graduate Degrees                                                                  477

eleCtiveS (8 unitS FRoM CoMMuniCAtion               (4) Organizational Communication:                   Qualifying Examination
oR inteRnAtionAl RelAtionS)                 unitS   COMM 508, COMM 585, COMM 599,                       Qualifying examinations for the Ph.D. usually
                                                    COMM 620, COMM 635, COMM 636,                       are taken in the third year of study follow-
Approved IR courses
                                                    COMM 637, COMM 638, COMM 640,                       ing completion of all required courses and a
Approved COMM or CMGT courses
                                                    COMM 641, COMM 645;                                 preliminary research paper. The examination
otheR eleCtiveS                                     (5) Information and Society:                        includes both written and oral portions. The
(CognAte, CoMM, CMgt, iR) (8 unitS)         unitS   COMM 546, COMM 553, COMM 570,                       written portion is composed by committees
                                                    COMM 582, COMM 599, COMM 605,                       of faculty in the relevant areas of study; the
These units may be taken from the School
                                                    COMM 620, COMM 630, COMM 631,                       oral portion is administered by the student’s
of Communication, School of International
                                                    COMM 635, COMM 645, COMM 647,                       guidance committee. Students must pass both
Relations or any graduate program at USC.
                                                    COMM 660, COMM 662.                                 portions to be advanced to candidacy. Students
                                                                                                        must confer with their guidance committee
Doctor of Philosophy in Communication               In addition, students must take at least two        chair, not later than the second week of the
Students in the doctoral program learn theo-        courses in one other track outside their spe-       semester during which the examinations are
ries that guide research into communication         cialization (8 units total). Students also pursue   to be taken, regarding distribution of written
processes and effects and into institutions and     an approved cognate elective program of             examination hours among subject matter areas.
technologies that lend pattern to communica-        study in which at least two courses (normally
tion. Applicants for the Ph.D. are expected         8 units) are taken in a related field outside       Doctoral Dissertation
to acquire and demonstrate humanistic and           the Annenberg School. Students entering the         The dissertation is an original research proj-
behavioral knowledge of communication               School of Communication with a master’s             ect contributing to knowledge about human
while acquiring skills requisite to scholarly       degree may, with permission, apply part of          communication and should demonstrate a
research in the discipline.                         their previous graduate course work to the          high level of competence in methodologies of
                                                    cognate requirement. Students in the organi-        scholarly inquiry.
Screening Procedures                                zational communication track are required to
Student progress is carefully monitored             take at least two methods classes in addition       Defense of Dissertation
by the School of Communication faculty.             to the core courses, COMM 550 and COMM              Dissertations are defended in a formal meet-
Students are normally screened at the end           552. If taken in a department or unit other         ing with the three-member dissertation com-
of their first year of graduate study. At that      than the School of Communication, these             mittee. The school prefers that the defense
time they must have completed no fewer              courses cannot also be counted toward the           oral be taken prior to final typing so that
than 16 and no more than 24 units, includ-          student’s cognate requirement.                      recommended changes can be made in the
ing COMM 525, COMM 526, COMM 550                                                                        final manuscript.
and COMM 552. Students are evaluated on             Research Tool Requirement
subject matter competence, teaching potential       Doctoral students are expected to demon-            Dual Degree in law (J.D.) and Master of
and their ability to conduct independent            strate methodological competence in an area         Communication Management
research. Upon successful passage of the            of specialization prior to taking the qualifying    Academic training in law and in communica-
screening procedure, the student has 30 days        examination. Such competence is usually             tion management provides a powerful back-
in which to form a guidance committee.              demonstrated through course work (the suc-          ground for careers in business, entertainment
                                                    cessful completion, with grade B or better,         or government life. The USC Gould School
Course Requirements                                 of selected course work in addition to their        of Law and the School of Communication
The student is required to take a minimum           content courses that is approved by the Ph.D.       collaborate in a program that enables
of 76 units and write an approved disserta-         guidance committee taken in the school              these educational opportunities. Students
tion. Four core courses — COMM 525,                 and/or related departments), and by comple-         complete both the J.D. and the Master of
COMM 526, COMM 550 and COMM 552 —                   tion of a preliminary research project. Under       Communication Management in three years,
and COMM 794ab Doctoral Dissertation are            special circumstances, students with an excep-      the time normally required for the law degree
required for all students.                          tional prior background in research methods         alone.
                                                    may demonstrate their competence by suc-
Students specialize in one of five tracks by        cessfully passing a research tool examination       Students must complete 20 units (five courses)
completing a minimum of three courses               designed and administered by the Ph.D.              of communication courses at the School of
(12 units) in one of the following:                 guidance committee.                                 Communication: one core class from the
(1) Rhetoric and Political Communication:                                                               student’s preferred track; one method course;
COMM 509, COMM 511, COMM 512,                       Guidance Committee                                  CMGT 597; and the remaining two courses
COMM 513, COMM 514, COMM 515,                       This committee is composed of five USC              may be from either core or elective offerings.
COMM 517, COMM 518, COMM 521,                       faculty members, at least three of whom are
COMM 522, COMM 580, COMM 599,                       from the School of Communication. Students          To earn the J.D., all students (including dual
COMM 610;                                           are expected to work closely with the mem-          degree students) must complete 35 numeri-
(2) Media, Culture and Community:                   bers of their guidance committee, especially        cally graded law units at USC after the first
CMGT 587, COMM 516, COMM 519,                       their committee chair, in selecting advanced        year. The associate dean may make excep-
COMM 534, COMM 544, COMM 575,                       course work and shaping areas of interest and       tions to this rule for students enrolled in law
COMM 580, COMM 584, COMM 599,                       research. In addition to helping the student        school honors programs.
COMM 605, COMM 618, COMM 620,                       plan a program, the committee administers
COMM 629, COMM 654, COMM 660,                       the oral portion of the qualifying examination
COMM 662;                                           and approves the dissertation committee.
(3) Interpersonal and Health Communication:
CMGT 587, COMM 504, COMM 524,
COMM 562, COMM 599, COMM 602,
COMM 620, COMM 625;
478                                                 USC Annenberg School for Communication

First Year: Required law school courses.            Dual Degree in Master of Communication            Students of this program are admitted sepa-
                                                    Management/Jewish Communal Service                rately to each school. Four of the 54 required
Second and Third Years: 20 units of com-            The dual degree program, Communication            credits of graduate course work at Hebrew
munication courses; 38 units of law courses,        Management/Jewish Communal Service,               Union College are used to fulfill the School of
of which 8 units must be approved as                offers students the academic opportunity for      Communication’s cognate option. In addition,
appropriate for acceptance by the School of         advanced study of how sophisticated com-          the student will complete 24 credits of the
Communication toward its degree.                    munication processes and technologies can         school’s course work including CMGT 597,
                                                    impact nonprofit social services. The pro-        as well as the Hebrew Union College thesis
All students take CMGT 597 in the third             gram has been developed by the Annenberg          requirements.
year.                                               School for Communication and Hebrew
                                                    Union College’s School of Jewish Communal         Those interested in this program should
Application to pursue the dual degree should        Service to combine the study of communica-        contact the Office of Admissions, Hebrew
be made before completion of 15 units of            tion theory, processes and technologies with      Union College-Jewish Institute of Religion,
work in law or 8 units toward the Master            postgraduate education in communal service.       3077 University Avenue, Los Angeles,
of Communication Management degree.                 The goal of this program is for graduates to      CA 90007-3796 for comprehensive informa-
Admission by the law school to its J.D.             perform more effectively in the nonprofit sec-    tion about the application process.
degree will be evaluated as a substitute for        tor, having received specific training in areas
GRE scores.                                         such as organizational communication, media
                                                    impacts and policy.

Courses of Instruction

C o m m u n i C at i o n ( C o m m )                CoMM 203 introduction to Mass Commu-              CoMM 301l empirical Research in Commu-
                                                    nication theory and Research (4) Survey of        nication (4) Experimental and survey meth-
                                                    mass communication research; history, con-        ods for communication study; basic statistical
The terms indicated are expected but are not        tent, effects, theories and policy implications   concepts, procedures, and tests. Prerequisite:
guaranteed. For the courses offered during any      of various media.                                 COMM 200.
given term, consult the Schedule of Classes.
                                                    CoMM 204 Public Speaking (4) Principles           CoMM 302 Persuasion (4) Theories and
                                                    and practices of effective oral communication;    research in social influence; strategies and
CoMM 140x nature and impact of Com-                 analysis of the speaking-listening process;       tactics of persuasive communications in such
munications (4) Nature of communications            selection and organization of speech materi-      settings as politics, public relations, advertis-
and their impact upon people; examination of        als; use of new presentation technologies.        ing, business.
empirical evidence showing impact of media
and the organization of media institutions.         CoMM 205 Communication Practicum                  CoMM 303 learning from Case Studies in
Not available for major credit.                     (2, max 4) Students address communication         Communication (4) Case study approaches
                                                    issues in a field setting. They will evaluate     to communication research; reliability, valid-
CoMM 141 Applied Debate (4) Fundamen-               communication practices using interview           ity, generalizability, and ethics in qualitative
tals of debate and critical thinking; participate   methodology. Projects are jointly evaluated by    social research; cases in communication policy
in classroom and public on-campus audience          internship supervisor and professor. Open to      and practices.
debates; engage in experiential learning in         communication majors only. Graded CR/NR.
community settings.                                 Prerequisite: COMM 200; recommended prepara-      CoMM 304 interpersonal Communica-
                                                    tion: sophomore standing.                         tion (4) Analysis of face-to-face interaction;
CoMM 200 Communication as a Social                                                                    role of communication in the development,
Science (4) Social scientific inquiry into          CoMM 206 Communication and Culture (4)            maintenance and destruction of relationships;
human communication; core theories of mes-          Examines cultural institutions, ideologies,       communication processes in managing inter-
sage production and reception in interper-          artifacts, and productions; role of culture in    personal conflict.
sonal, group and organizational contexts.           everyday life; cultural studies as methodol-
                                                    ogy; culture and power.                           CoMM 306 the Communication Revo-
CoMM 201 Communication as a liberal                                                                   lution, entertainment and the Arts (4)
Art (4) Humanistic approaches to inquiry in         CoMM 300 Foundations for the Study of             Explorations of the effect of digital tech-
communication; qualitative research tech-           entertainment, Communication and Society          nology on the entertainment business.
niques; core theories of message production         (4) Theoretical foundation for understanding      Relationships among technology, economy,
and reception in social, political, cultural and    the construction, consumption, and conse-         popular culture, entertainment and art.
mediated contexts.                                  quences of entertainment from classical to
                                                    contemporary times; situates entertainment        CoMM 307 Sound Clash: Popular Music and
CoMM 202 introduction to Communica-                 within the ecology of information and com-        American Culture (4) Music as inter-cultural
tion technology (4) Survey of cultural, social,     munication. Recommended preparation:              communication and method for exploring
political, and economic impacts of new com-         COMM 200, COMM 201.                               race and ethnicity in the constitution of
munication technologies, including written                                                            American culture and American self; role
language, the printing press, the telephone,                                                          of music industry.
television, and cyberspace.
                                                  Courses of Instruction                                                                             479

CoMM 308 Communication and Conflict (4)           CoMM 335 Rhetoric in Contemporary                       CoMM 366 Designing Media and Com-
Nature and functions of communication in          Culture (4) Theories of communication and               munication Projects for Social Change (4)
human conflict; development of communica-         persuasion in contemporary society; cultural            Students explore the theoretical and practical
tion skills for managing conflict productively    and social contexts of contemporary rhetori-            issues involved in designing effective media
in interpersonal, organizational and intercul-    cal theory; major theorists, concepts and               and communication projects for social change
tural contexts.                                   controversies. Recommended preparation:                 in international contexts.
                                                  COMM 201.
CoMM 310 Media and Society (4) Interplay                                                                  CoMM 370 the Rhetoric of ideas: ideology
between media and society, including family       CoMM 339 Communication technology and                   and Propaganda (4) Techniques of propa-
and children’s socialization, inter-group rela-   Culture (4) Examination of philosophies and             ganda in public discourse; communication
tions and community, pornography and vio-         popular representations of technology from              strategies through which ideas become
lence, gender and race, media ethics, conduct     the origins of western culture to the present           ideologies; case studies in wartime and cor-
of politics.                                      and identifies the complex attitudes toward             porate propaganda, imperialism, and cultural
                                                  technology.                                             colonialism.
CoMM 315 health Communication (4)
Behavioral approaches to health communica-        CoMM 340 the Cultures of new Media (4)                  CoMM 371 Censorship and the law: From
tion; communication competencies in health        Cultural implications of computer-mediated              the Press to Cyberspace (4) The study
care settings, theories of risky behaviors, and   communication and related media. Ideologi-              of current and historical battles over the
behavioral change programs; special emphasis      cal responses to media innovation; debates              limits of free expression from press and
on AIDS-related issues. Recommended prepara-      over artificial intelligence, virtual communi-          public parks to television, movies, music
tion: COMM 301L.                                  ties, and virtual reality. Recommended prepara-         and cyberspace. (Duplicates credit in former
                                                  tion: COMM 339.                                         JOUR 371.)
CoMM 320 Small group and team Com-
munication (4) Group process theories             CoMM 345 Social and economic implica-                   CoMM 372 the image of the Journalist in
relevant to communicative behavior in small       tions of Communication technologies (4)                 Popular Culture (4) (Enroll in JOUR 375)
group/team settings, including information        Social and economic impacts of information
exchange, decision making, leadership, and        and communication technologies; social fac-             CoMM 375 Business and Professional
meetings; student team projects testing theo-     tors that shape technological change; issues            Communication (4) Oral and written com-
retic propositions.                               include access, privacy, freedom of expres-             munication skills demanded in the work-
                                                  sion, productivity, democratic control.                 place including informative and persuasive
CoMM 321 Communication in the virtual                                                                     speeches; interviewing; team communica-
group (4) Communication processes in global       CoMM 350 video games: Content, industry,                tion; and training material preparation.
computer networks; formation, maintenance,        and Policy (4) Introduction to the medium;              Recommended preparation: COMM 204.
and decline of virtual groups; privacy and        history of video games; video games as aes-
access; introduction to computer networks for     thetic products, cultural products, economic            CoMM 380 Forensics laboratory (1-4,
communication students and researchers.           outputs; policy issues, effects, and sites of           max 8) Directed individual research studies
                                                  community.                                              of contemporary problems. Supervised labo-
CoMM 322 Argumentation and Advocacy                                                                       ratory experience. Open only to members of
(4) Basic argumentation theory including          CoMM 360 the Rhetoric of los Angeles (4)                the University debate squad.
analysis, research and evidence, case con-        Representations of Los Angeles communi-
struction, refutation; discursive and visual      cated in diverse media; the city as a rhetorical        CoMM 382 Sports, Business and Media in
argument; diverse fields of advocacy includ-      text; analysis of cultural identities, art, architec-   today’s Society (4) (Enroll in JOUR 380)
ing law, politics, organizations, interpersonal   ture, and representations in popular culture.
relations.                                                                                                CoMM 383m Sports, Communication and
                                                  CoMM 363 Media Consumption (4) Theo-                    Culture (4) Rhetorical and critical approaches
CoMM 324m intercultural Communication             retical approaches to the study of media                to sports and public discourse; application to
(4) Cultural variables and social psychological   consumption and audiences; examines inter-              sports organizations, the news and popular
processes that influence intercultural interac-   national media and consumption practices;               media; representations of gender and race
tion; relationship between communication          explores new media’s impact on consumption.             in sports.
and culture in diverse settings including busi-
ness, medicine, and education.                    CoMM 364 Comparative Media: united                      CoMM 384 interpreting Popular Culture (4)
                                                  States and the united Kingdom (4) Cross-                Popular culture as an indicator of cultural
CoMM 325 intercultural Britain: Media,            national approaches to the study of U.S. and            values, a producer and reflection of cultural
history and identity (4) Examines urgent          U.K. media; focuses on news and entertain-              meaning, and a means of communication;
social and political issues as they are shaped,   ment media products; examines content,                  theory and case studies.
represented and expressed by the institutions     industries, technologies and audiences.
of media, culture and communication within                                                                CoMM 385 Survey of organizational
the United Kingdom.                               CoMM 365 the Rhetoric of london (4)                     Communication (4) The role of information,
                                                  Examines the modern city as a communica-                persuasion, and meanings in organizations.
CoMM 330 Rhetoric in Classical Culture (4)        tive text with London as the case study;                Topics include organizational culture, leader-
Theories of communication and persuasion in       taught as a part of the Spring Semester in              ship, decision-making, networks, power,
ancient Greece and Rome; cultural and social      London program.                                         diversity and the global workplace.
contexts of classical rhetorical theory; major
historical figures and concepts. Recommended
preparation: COMM 201.
480                                                USC Annenberg School for Communication

CoMM 388 ethics in human Communi-                  CoMM 422 legal issues and new Media (4)           CoMM 457 Children and Media (4) Explores
cation (4) Value perspectives on commu-            Examines laws and regulatory policies shap-       construction of “childhood” in media and
nication in varied settings: interpersonal,        ing new media, especially the Internet;           popular culture, including television, movies,
organizational, and public. Issues of truth        impact of regulation on development and use       video games, toys, magazines, and music.
and responsibility in family and social            of communication technology.                      Examines children as a unique audience.
interactions, advertising, and governmental                                                          Prerequisite: COMM 300; recommended
communication.                                     CoMM 424 Millennium in the Media (4)              preparation: COMM 200, COMM 201.
                                                   The new millennium in history, religion and
CoMM 390 Special Problems (1-4) Super-             mass media. Utopian and apocalyptic con-          CoMM 458m Race and ethnicity in enter-
vised, individual studies. No more than one        ceptions of the future from oral culture to       tainment and the Arts (4) Examines how
registration permitted. Enrollment by petition     printing, film, broadcasting, and Internet.       race and ethnicity as social categories are
only.                                              Recommended preparation: COMM 200,                shaped by communication media; focuses on
                                                   COMM 201.                                         how race and ethnicity sustain entertainment
CoMM 395m gender, Media and Com-                                                                     and media industries. Prerequisite: COMM
munication (4) Issues of gender in commu-          CoMM 425 Communicating Religion (4)               300; recommended preparation: COMM 200,
nication, including: media representations of      Genres of religious communication, including      COMM 201.
femininity and masculinity; and gender’s role      sermon, prayer, ritual, polemic, and revival.
in communication at the interpersonal, pub-        Impact of technological and cultural change       CoMM 459 Fact and Fiction: From Jour-
lic, and cultural levels.                          on religious advocacy, beliefs, and practices.    nalism to the Docudrama (4) (Enroll in
                                                                                                     JOUR 459)
CoMM 396 Fashion, Media and Culture (4)            CoMM 430 global entertainment (4) Survey
Fashion as a form of communication and cul-        of economic, political, and cultural dimen-       CoMM 465m gender in Media industries
ture; fashion’s role in identity, body politics,   sions of the global entertainment marketplace;    and Products (4) Examination of the effect of
art, nationhood, celebrity and Hollywood           focuses on the international production and       gender stratification in media industries upon
culture, youth cultures and subversive prac-       distribution of media products and services.      the cultural products they create, especially
tices. Recommended preparation: COMM 384,          Prerequisite: COMM 300.                           gender and gender/race role portrayals.
COMM 395.
                                                   CoMM 431 global Strategy for the Commu-           CoMM 466m People of Color and the news
CoMM 401 Audience Analysis (4) Examines            nications industry (4) Addresses the practical    Media (4) (Enroll in JOUR 466m)
audience analysis methodologies including          and theoretical aspects of the international
focus groups, shadow juries, surveys, test         economy that are most relevant to manage-         CoMM 467 gender and the news Media (4)
marketing and content analysis; application of     ment strategy in the communications industry.     (Enroll in JOUR 467)
statistical sampling procedures, data analysis,
interpretation and presentation. Prerequisite:     CoMM 432 American Media and entertain-            CoMM 471 Communication Systems and
COMM 301L.                                         ment industries (4) Examines the history,         technologies (4) Provides technological
                                                   technology, regulations and business practices    literacy in areas such as radio, audio, video,
CoMM 402 Public Communication Cam-                 of American broadcast and entertainment           switched communications systems, electrical
paigns (4) Theory and research in public           industries.                                       circuits, and semiconductors.
health communication campaigns; design,
implementation, and evaluation; extensive          CoMM 440 Music as Communication (4)               CoMM 472 telecommunication Strategic
discussion of historical case studies and rea-     Examines music’s unique characteristics as        Analysis (4) Provides a framework for strat-
sons for success or failure.                       a communicative form and the cultural, eco-       egy in the telecommunications industry,
                                                   nomic, political and social influences in music   covering areas such as finance, marketing,
CoMM 411 Communication Criticism (4)               interpretation and production.                    and public policy.
Methods and functions of criticism in forms
of public communication; historical-contextual,    CoMM 450 visual Culture and Communica-            CoMM 473 Advanced issues in Communi-
textual, and interpretive procedures; diverse      tion (4) Examines issues of visual images in      cation and technology (4) Advanced level
theoretical approaches including formalism,        communication related to history, modernity,      readings into human-computer interfaces;
dramatism, genre, and ideology. Prerequisite:      cityscapes, news media, advertising, evidence,    social interaction with artifacts; concept of
COMM 201.                                          science, digital technology, and globaliza-       presence, and emerging social and psycho-
                                                   tion. Recommended preparation: AHIS 100,          logical issues of new communication and
CoMM 412 Communication and Social                  COMM 201, FA 150.                                 computer technologies. Prerequisite: 301L.
Movements (4) Social and political move-
ments as rhetorical phenomena; ideology,           CoMM 455 Advertising and Society (4)              CoMM 480 nonverbal Communication (4)
organization, and influence of such move-          Examination of the role of advertising in con-    Theory and research; examination of the
ments as civil rights, “New Left,” feminism,       temporary society as an economic force and a      influence of environmental factors, physi-
“New Right,” environmentalism.                     cultural form of representation. Recommended      cal behavior, and vocal cues on human
                                                   preparation: COMM 200, COMM 201.                  communication.
CoMM 421 legal Communication (4)
Analytical and communicative aspects of            CoMM 456 entertainment, Marketing and             CoMM 486 human and technological
judicial argument; philosophy and techniques       Culture (4) Explores blurring of entertain-       Systems in organizations (4) How com-
of jury trials, cross examination, and appellate   ment, marketing and culture in advanced           munication and information technologies
advocacy; research, preparation, and presenta-     information economies; intersections of           are linked to organizational control, design,
tion of case briefs. Prerequisite: COMM 322.       culture and media and their social ramifica-      cultures; technology and competitive advan-
                                                   tions. Prerequisite: COMM 300; recommended        tage; ethics and policy issues; technology-
                                                   preparation: COMM 200, COMM 201.                  mediated work. Recommended preparation:
                                                                                                     COMM 385.
                                                 Courses of Instruction                                                                             481

CoMM 487 Communication and global                CoMM 504x interpersonal Communica-                 CoMM 515x Postmodern Rhetorical theory
organizations (4) The role of communica-         tion (4) Theories of communication behav-          (4) Implications of postmodernity for rhetori-
tion in global organizations; information,       ior in relatively unstructured, face-to-face       cal theory and criticism; issues of textuality,
networks, and communication technologies         situations; examination of decoder-encoder,        agency, and subjectivity in communication;
for global organizing; computer-based collab-    message, channel, and situational variables.       study of selected postmodern figures. Not
orative work and virtual organizations.          Not available for Master of Communication          available for Master of Communication
Recommended preparation: COMM 385.               Management students.                               Management students.

CoMM 489 Campaign Communication (4)              CoMM 507 information Management (4)                CoMM 516x Feminist theory and Commu-
Problems in political communication: creating    Develops a conceptual framework for under-         nication (4) Implications of feminist theory
an informed electorate, use of mass media,       standing information, uncertainty, knowledge,      for communication; topics include episte-
factors in voter persuasion. Guest experts in    interpretation, and equivocality. Principles for   mology, critique of science/technology,
political analysis, opinion polling, communi-    managing information load, and communica-          women and language, feminist approaches to
cation evaluation.                               tion networks information distribution, and        media and film, women and the workplace.
                                                 decision making.                                   Not available for Master of Communication
CoMM 490x Directed Research (2-8, max 8)                                                            Management students.
Individual research and readings. Not avail-     CoMM 508x Power, Politics and Conflict in
able for graduate credit.                        Communication (4) Human communicative              CoMM 517x Rhetorical theory and Cul-
                                                 behavior involving the creation and resolu-        ture (4) Issues of culture in recent rhetorical
CoMM 494x Research Practicum (2-4,               tion of conflict in interpersonal, small group,    theory; in-depth examination of representa-
max 4) Students gain research experience         and formal organizational settings. Not avail-     tive idealist, pragmatist, structuralist, critical,
in the design, implementation, analysis, and     able for Master of Communication Manage-           and post-modern accounts of the symbolic
reporting of communication research. Stu-        ment students.                                     construction of cultural forms. Not available
dents serve as research assistants to faculty                                                       for Master of Communication Management
members. Not available for graduate credit.      CoMM 509x Classical Rhetorical theory (4)          students.
                                                 Theories of rhetoric from the fifth century
CoMM 495 honors Seminar (4, max 8)               B.C. through the fifth century A.D.; empha-        CoMM 518x American Public Address (4)
Advanced study of issues in communication;       sis on the Sophists, Plato, Aristotle, Cicero,     History and criticism of major American
recent developments in communication             Quintilian, and St.. Augustine. Not available      speakers and speeches with reference to the
and rhetorical theories. Open only to stu-       for Master of Communication Management             social, political, and intellectual background
dents in COMM Honors Program. Recom-             students.                                          of their times. Not available for Master of
mended for seniors. Recommended preparation:                                                        Communication Management students.
COMM 301L.                                       CoMM 511x Contemporary Rhetorical
                                                 theory (4) Theories of rhetoric from the 18th      CoMM 519x Cultural Studies in Communi-
CoMM 496x honors internship (2-4, max 4)         century to the present; emphasis on Perel-         cation (4) Theoretical foundations, history,
Field experience in applying communica-          man, Burke, Habermas, Grassi, and Booth.           and development of cultural studies in com-
tion principles to settings in organizations,    Not available for Master of Communication          munication; implications of issues of national-
campaigns, law, or other contexts; analysis      Management students.                               ism, colonialism, technologies, popular culture,
and assessment of issues and problems expe-                                                         and politics of bodies for communication.
rienced. Not available for graduate credit.      CoMM 512x Rhetorical Criticism (4) Theo-           Not available for Master of Communication
Open only to COMM honors students or             ries and methods of assessing popular persua-      Management students.
COMM seniors with 3.0 GPA overall. Corequi-      sive art forms such as contemporary drama,
site: COMM 301L.                                 music, poetry, and journalism as well as tradi-    CoMM 521x Argumentation (4) Foundation
                                                 tional forms of public address. Not available      of critical deliberation; the nature of informal
CoMM 497x honors thesis (4, FaSp) Writing        for Master of Communication Management             reasoning; logical and ethical problems; analy-
of the honors thesis. Not available for gradu-   students.                                          sis and appraisal of naturalistic argument.
ate credit. Open only to COMM honors stu-                                                           Not available for Master of Communication
dents; seniors only.                             CoMM 513x neoclassical Rhetorical theory           Management students.
                                                 (4) Theories of rhetoric from the fifth century
CoMM 498 ethical issues in entertainment         A.D. through the 18th century; emphasis            CoMM 522x Kenneth Burke’s Dramatis-
and Communication (4) Examines social            on dictamin, praedicandi, poetriae, Alquin,        tic theory (4) Studies the contributions of
and political controversies over conflicting     Ramus, Port-Royalists, Bacon, Campbell,            Kenneth Burke, among the most significant
ethical standards for communication in a         Blair, and Whately. Not available for Master       figures in the development of contemporary
variety of media: mass-media, communica-         of Communication Management students.              rhetorical theory and criticism. Not available
tion technology, and entertainment. Prereq-                                                         for Master of Communication Management
uisite: COMM 300; recommended preparation:       CoMM 514x Social Movements as Rhetori-             students.
COMM 200, COMM 201.                              cal Form (4) Study of the rhetoric of social
                                                 change; methodologies for analysis and             CoMM 524x Small group Process (4)
CoMM 499 Special topics (2-4, max 8)             appraisal; investigation of specific collective    Contemporary theoretical models; prob-
Selected topics in communication.                protest and reform movements. Not available        lems in determination and measurement
                                                 for Master of Communication Management             of variables in small group communication
                                                 students.                                          environments; assessment of recent research.
                                                                                                    Not available for Master of Communication
                                                                                                    Management students.
482                                              USC Annenberg School for Communication

CoMM 525x humanistic and Social Scien-           CoMM 554x Regression and Multivariate              CoMM 585x organizational Communica-
tific Approaches to human Communication          Communication Research iii (4) Advanced            tion (4) Theory and research; field experi-
i (4) Overview of the humanistic and social      analysis of variance, regression models, path      ence in analyzing and solving communication
scientific approaches to the study of com-       analysis, MANOVA, discriminant analysis.           problems in organizations. Not available for
munication; emphasis on rhetorical/critical      Taught in Computer Lab. Not available for          Master of Communication Management
and macro social scientific perspectives.        Master of Communication Management                 students.
Not available for Master of Communication        students. Prerequisite: COMM 552x.
Management students.                                                                                CoMM 590 Directed Research (1-12)
                                                 CoMM 556x Advanced Communication                   Research leading to the master’s degree.
CoMM 526x humanistic and Social Scien-           Research iv (4) Structural Equation Model-         Maximum units which may be applied to
tific Approaches to human Communication          ing, LISREL and Log Linear. Taught in              the degree to be determined by the school.
ii (4) Overview of the humanistic and social     Computer Lab. Not available for Master of          Graded CR/NC. (Duplicates credit in former
scientific approaches to the study of commu-     Communication Management students.                 COMM 590).
nication; emphasis on macro and micro social     Prerequisite: COMM 554x.
scientific, symbolic and structural perspec-                                                        CoMM 594abz Master’s thesis (2-2-0)
tives. Not available for Master of Communi-      CoMM 559 globalization, Communication              Credit on acceptance of thesis. Graded
cation Management students.                      and Society (4) Comparative analysis of            IP/CR/NC.
                                                 social, cultural and political impacts of com-
CoMM 534 the Culture of new technolo-            munication technology and media; emphasis          CoMM 598 Practicum in global Communi-
gies (4) In-depth approach to cultural impact    given to communication’s influence in the          cation Research (4) Development and assess-
of the Internet, multimedia, digital imaging,    social dimensions of globalization. (Dupli-        ment of research into global communication;
CD-ROM and virtual reality in context with       cates credit in former CMGT 559).                  selection of appropriate research methodolo-
photographic realism, artificial intelligence                                                       gies; and production of scholarly research.
and virtual communities.                         CoMM 562x Cognitive Approaches to                  Open to M.A. in Global Communication
                                                 Communication (4) Cognitive theory and             students only.
CoMM 544 the Arts and new Media (4)              research and its application to communica-
Organization, economics, and policy of arts as   tion phenomena and processes. Not available        CoMM 599 Special topics (2-4, max 8)
affected by new technologies. Architecture,      for Master of Communication Management
design, advertising, and fashion as context.     students.                                          CoMM 602 Seminar in Persuasion (4)
Implications for arts promotion, management,                                                        Classical and contemporary theories of
and funding.                                     CoMM 570 economics of the Communica-               persuasion, attitude formation and change;
                                                 tion industries (4) The economic forces            impact of cognition, affect and emotions; cul-
CoMM 546 Diffusion theory and Research           that determine the structure and outputs of        tural and group influences; message strategies
(4) Diffusion of new ideas over time among       communication and media industries, includ-        and framing. Not open to Master of Commu-
the members of a system. Emphasis upon the       ing newspapers, broadcasting, cable, and           nication Management students.
spread and adoption of new communication         telecommunications.
technologies.                                                                                       CoMM 605 Advanced Macro theories of
                                                 CoMM 575 Advocacy and Social Change in             Communication i (4) Advanced macro theo-
CoMM 550x Research Methods in Commu-             entertainment and the Media (4) Examines           ries of communication and culture creation/
nication i (4) Epistemological assumptions,      how diverse groups (i.e., governmental agen-       change; emphasis on structural-functionalism,
design, and beginning methods of qualitative     cies, advertisers, health organizations, advo-     neo-Marxism, critical theory, symbolic inter-
and quantitative analysis in communication       cacy groups, actors, social scientists) attempt    actionism, phenomenology, post-structuralism,
research. Taught in Computer Lab. Not            to influence audiences through entertain-          deconstruction.
available for Master of Communication            ment and traditional media channels.
Management students.                                                                                CoMM 610 Studies in Rhetorical theory
                                                 CoMM 580 Media and Politics (4) Mass               (4, max 12) Problems in rhetorical theory
CoMM 552x Research Methods in Com-               media in American political life, including        and criticism; advanced, specialized interest
munication ii (4) Developing expertise in        political reporting, election campaigns, non-      areas of individual faculty on the frontiers of
field research, and experimental, quasi-         electoral politics, and the media as a political   knowledge.
experimental, and correlational methods          issue.
in communication research. Taught in                                                                CoMM 618 Mass Media effects (4) Theo-
Computer Lab. Not available for Master           CoMM 582 international Communication:              retical and research questions about mass
of Communication Management students.            national Development (4) Roles of media            communication effects; criticism and inter-
Prerequisite: COMM 550x.                         institutions and communications behavior           pretation of current research and theory, and
                                                 in national development, including political,      formulation of new theory.
CoMM 553 Political economy of global             economic, and social spheres; Western and
telecommunications and information (4)           non-Western conceptions of development             CoMM 620 Studies in Communication
The political, economic, regulatory, and tech-   processes.                                         theory (4, max 12) Current problems
nological changes that are together creating                                                        in communication theory and research:
a new world information economy. The poli-       CoMM 584 interpreting Popular Culture (4)          advanced, specialized interest areas of indi-
tics of international telecommunications is      The use of semiotic, literary, psychoanalytic,     vidual faculty on the frontiers of knowledge.
emphasized.                                      and other approaches for describing and
                                                 interpreting popular cultural phenomena,           CoMM 625 theory Construction in Commu-
                                                 including television, advertising, film, music,    nication (4) The nature of theories; concep-
                                                 and fashion.                                       tual and methodological problems in theory
                                                                                                    construction; application to contemporary
                                                                                                    issues in communication research.
                                                  Courses of Instruction                                                                              483

CoMM 629 global Culture (4) Examines              CoMM 645 Communication networks (4)                  CoMM 694 Preliminary Research Paper (2)
the relationship of culture to globalization,     Conceptual and analytic issues in network            Independent research designed to demon-
ranging from nationalism and colonialism          perspectives; emphasis on communication              strate the student’s ability to conceptualize,
to global cultural products, multinational        patterns, processes, content, influences and         conduct, and present scholarly research.
cultural production, diasporic cultures,          impacts.                                             Parallel to COMM 794. Graded CR/NC.
global media, and cosmopolitanism.
                                                  CoMM 646 negotiating Boundaries in                   CoMM 790 Research (1-12) Research lead-
CoMM 630 Communication technology                 environmental Research (2) Examines how              ing to the doctorate. Maximum units which
and Social Change (4) Impact of techno-           environmental disciplines are discursively           may be applied to the degree to be deter-
logical advances on human communication           constructed; explores problems of utilizing          mined by the school. Graded CR/NC.
practices and theories; trends, forecasts,        scientific/technical results in policy-making
implications.                                     arenas; and introduces strategic communica-          CoMM 794abcdz Doctoral Dissertation
                                                  tion skills.                                         (2-2-2-2-0) Credit on acceptance of disserta-
CoMM 631x Minds and Media (4)                                                                          tion. Graded IP/CR/NC.
Sociopsychological consequences of human          CoMM 647x network Society (4) Advanced
interaction with media and computers; evo-        research seminar examining the interaction
lution of minds; effects of media forms and       between communication technology, society,           C o m m u n i C at i o n m a n a g e m e n t
contents on cognition and affection; concept      economy, politics and culture from interdis-         (Cmgt)
of presence. Not available for Master of Com-     ciplinary and cross-cultural perspectives. Not
munication Management students.                   available for Master of Communication Man-           CMgt 500 Managing Communication (4)
                                                  agement students.                                    Production and distribution of information
CoMM 635 economics of information (4)                                                                  within large organizations; information net-
Applications of macro and microeconomic           CoMM 650 Survey Construction and vali-               works, organization structure, control and
principles: economic role of the information      dation (4) Principles of survey construction         decision-making functions. Resources neces-
sector; production, distribution, and pricing     and validation; format selection, sampling,          sary for effective organizational communica-
of information products; information in the       question wording, adaptation for international       tion systems. (Duplicates credit in former
functioning of markets.                           audiences, response option formats, order,           COMM 500).
                                                  and avoiding acquiescence bias and breakoffs.
CoMM 636 interpretive and Cultural                                                                     CMgt 501 Communication Management
Approaches in organizational Communi-             CoMM 652 Field Research in Communica-                Pro-Seminar (4) Central issues of theory and
cation (4) Interpretive, critical and cultural    tion (4) Examines quantitative and qualitative       practice in the management of communica-
research in organizational communication;         field methods in communication research; sur-        tion; broad introduction to all areas of the
emphasis on narrative approaches to ethno-        vey development and scaling, content analy-          program. Open to Master of Communication
graphic studies, critical essays, and quantita-   sis, ethnographic study; quasi-experimental          Management students only. (Duplicates
tive intercultural research in organizational     design; time series analysis.                        credit in former COMM 501).
                                                  CoMM 654 Art, Artists and Society (4)                CMgt 502 Strategic Corporate Communica-
CoMM 637 Current Readings in organi-              Cultural and temporal differences in defining        tion (4) Roles, responsibilities and require-
zational Communication (4) Recent devel-          arts, artists and audiences; transmitting cultural   ments of communication functions within
opments in organizational communication           beliefs through art; understanding aesthetic         corporations; design and implementation of
theory and research; emerging issues and          responses; experiences of alienation and             communication plans; strategic message pro-
methodologies; future directions.                 incomprehension with art.                            duction for internal and external audiences.
                                                                                                       (Duplicates credit in former COMM 502).
CoMM 638 global, international and                CoMM 660 entertainment and games (4)
intercultural Communication in organiza-          Contemporary meaning of “entertainment,”             CMgt 503 Strategic Communication Con-
tions (4) Communication processes in global       historical and cultural developments of enter-       sulting (4) Communication consulting skills
organizational transformation; influences of      tainment; entertainment as psychological pro-        including facilitation, training, presentation
information technology, intercultural vari-       cess of responding to/interacting with various       coaching, benefits writing, speech writing,
ables, and globalization on decision-making,      media. Not open to Master of Communica-              and communicating organizational change;
operations and practices of international and     tion Management students.                            consulting basics, proposals, cost estimating,
transnational organizations.                                                                           and final reports. (Duplicates credit in former
                                                  CoMM 662 video games Research (4)                    COMM 503).
CoMM 640 Communication and organiza-              History and content, motivation and selec-
tional Change (4) Analysis of communication       tion, reception and reaction processes, and          CMgt 505 Communication in work Settings
and information networks in organizations         effects of video games; students conduct             (4) How work settings determine commu-
and their relationships with communication        original research into video game usage and          nication: basic structures of communication,
technologies, organizational behavior, and        effects. Not open to Master of Communica-            influence of technology, social contexts, and
management.                                       tion Management students.                            physical space. Applications to management.
                                                                                                       (Duplicates credit in former COMM 505).
CoMM 641 organizations and Communica-             CoMM 675 independent Study (1-4)
tion technologies (4) Communication tech-         A supervised course tailored to specific stu-        CMgt 506 images and image Management
nology impacts on organizations; organiza-        dent interests. The professor and student            (4) Examines images and image manipula-
tional influence on technology development        develop a syllabus that permits exploration          tion in communication, management and
and deployment; methods for organizational        of advanced or specialized topics. Graded            social control. Synthesizes work ranging from
communication technology studies; critiques       CR/NC.                                               cognition and interpersonal behavior to mass
and implications for theory and research.                                                              media and popular culture. (Duplicates credit
                                                                                                       in former COMM 506).
484                                                  USC Annenberg School for Communication

CMgt 510 Communication, values, Atti-                CMgt 534 introduction to online Com-              CMgt 544 Creating organizational identity:
tudes and Behavior (4) Theory and research           munities (4) History, technologies and            Meaning through Messages (4) Use of rhe-
on value and attitude formation and change;          theories of online communities; their uses        torical theories and communication models to
consequences for communication and behav-            for organizations; social networking; identity    create organizational identification with inter-
ior. (Duplicates credit in former COMM 510).         and privacy; participation; collaboration;        nal and external audiences; the role of values
                                                     advocacy and collective action: games and         and ethics in creating identities.
CMgt 511 health Communication (4)                    entertainment.
Connections between health providers’                                                                  CMgt 545 Communication and global
communication and patients’ well-being;              CMgt 535 online Communities for orga-             Competition (4) How communication tech-
consultation language, nonverbal behavior,           nizations (4) How Web-based technologies          nologies are used to secure competitive
physical settings, design of media messages,         affect organizational communication, includ-      advantage; how firms use communication
information technologies in patient education        ing issues related to collaboration, innovation   systems to sustain effective positioning in
and care.                                            and knowledge management, forecasting,            an industry; convergence of communication
                                                     and networking. (Duplicates credit in former      industries.
CMgt 520 Social Roles of Communication               COMM 535.)
Media (4) How mass media shape public                                                                  CMgt 546 Sports Media and Society (4)
images of groups, channel political power,           CMgt 536 team Communication and                   History and evolution of sports media indus-
promote consumption of goods. Social and             leadership (4) Theories of effective team         try; traditional, new and alternative sports
political theories as tools in evaluating            communication and leadership; case studies        media; globalization of sports; sports promo-
media impact. (Duplicates credit in former           of effective and ineffective teams and leaders;   tions and personalities.
COMM 520).                                           teamwork and communication development;
                                                     and distributed work teams.                       CMgt 547 Distribution of Recordings:
CMgt 528 web Designs for organizations                                                                 Media, Retail and online Channels (4)
(4) Students learn to assess organizations’          CMgt 537 the industry, Science and                Cultural and critical analyses of radio and
online needs, to examine the use of the              Culture of video games (4) History, social        recording industry development and busi-
Internet in terms of electronic commerce             dynamics, and cultural impact of video            ness strategy; influence of legal and regula-
and global pressures, and design web page            games; developments in technology and             tory institutions, impact of new forms of
strategies. (Duplicates credit in former             design; issues confronting the video game         distribution. (Duplicates credit in former
COMM 528).                                           industry and organizations.                       COMM 547).

CMgt 530 Social Dynamics of Communica-               CMgt 540 uses of Communication                    CMgt 548 issues in Children’s Media (4)
tion technologies (4) Impact of television,          Research (4) Applications of both data and        Historical review of children’s programming;
satellites, computers, and other new tech-           interpretation in communications manage-          programming genres; ethical and business
nologies; competing theories about the role          ment. Topics include: audience ratings,           issues of marketing to children; children’s
of technology in society; historical effects of      surveys, experimental tests of programs and       uses of various media. (Duplicates credit in
introducing new technologies. (Duplicates            campaigns, formative evaluation, secondary        former COMM 548).
credit in former COMM 530).                          data sources. (Duplicates credit in former
                                                     COMM 540).                                        CMgt 549 Case Studies in Digital entertain-
CMgt 531 Communication and the inter-                                                                  ment (4) Explores foundation of U.S. media
national economy (4) Examines the impact             CMgt 541 integrated Communication                 policy in the digital age; students prepare
of global economic changes on communica-             Strategies (4) Communication strategies for       White Papers on an urgent issue of contem-
tions industries, the political and economic         product marketing and advertising; commu-         porary digital media and entertainment pol-
forces shaping these industries and the roles        nication’s role in developing domestic and        icy. (Duplicates credit in former COMM 549).
of its managers. (Duplicates credit in former        international marketplaces; practical applica-
COMM 531).                                           tions of persuasion theory. (Duplicates credit    CMgt 557 Communication Policy in the
                                                     in former COMM 541).                              global Marketplace (4) Comparative analy-
CMgt 532 Development of American                                                                       sis of various countries’ communication and
Media industry (4) Origins of American               CMgt 542 Business Strategies of Com-              information technology policies; examines
radio and television broadcasting industry           munication and entertainment Firms (4)            developments in telecommunications, broad-
and analysis of its development into the             Competitive analysis and strategic formulation    casting, and entertainment industries and pol-
contemporary media industry; covers history,         of entertainment and communications firm;         icy questions for global media marketplace.
technology, regulation, and business practices.      cases examine product differentiation, mar-       (Duplicates credit in former COMM 557).
(Duplicates credit in former COMM 532).              keting, emerging networks and technologi-
                                                     cal strategies for traditional and new media.     CMgt 558 the international entertainment
CMgt 533 emerging Communication tech-                (Duplicates credit in former COMM 542).           Marketplace (4) Global influences on enter-
nologies (4) Basics of multimedia; new forms                                                           tainment industries (broadcasting, film,
of audio and video interactive technologies;         CMgt 543 Managing Communication in                telecommunications, Internet, video games,
computer communication networks; social,             the entertainment industry (4) Examina-           and music); case analyses of specific organi-
political, cultural, interpersonal, organizational   tion, application and critique of traditional     zations and geographic regions; impact on
issues related to emerging communication             and contemporary organizational communi-          local cultures. (Duplicates credit in former
technologies. (Duplicates credit in former           cation theory as it applies to the entertain-     COMM 558).
COMM 533).                                           ment industry’s unique internal and external
                                                     environments. (Duplicates credit in former
                                                     COMM 543).
                                                       Courses of Instruction                                                                       485

CMgt 560 Communications Policy (4) Evolv-              CMgt 581 Media in Social Services: Design         CMgt 592x Applied Communication theory
ing regulation of telephone, radio, television,        and evaluation of Campaigns (4) Theory            (1-2, max 2) Theory and practice of various
cable, print, and other media. Major policy-           and research issues in the use of media for       communication topics. Master of Communi-
makers and decision points in policy-making            changing behavior in health, public safety,       cation Management students may apply up to
at local, state, national, and international levels.   welfare, and other areas of social services.      2 units toward their degrees. Not available
(Duplicates credit in former COMM 560).                (Duplicates credit in former COMM 581).           for degree credit for students in the M.A.
                                                                                                         and Ph.D. programs in Communication.
CMgt 565 Communication law and Broad-                  CMgt 582 Communication for international          Graded CR/NC. (Duplicates credit in former
casting (4) History and present status of              Development (4) Comparison of traditional         COMM 592x).
broadcast regulations; emphases on First               communication programs and newer infor-
Amendment, character of regulatory agen-               mation and communication technologies for         CMgt 597 Communication Research Practi-
cies, impact of court decisions, influence of          analyzing needs of international communi-         cum (4) Students design and produce an
technological advances. (Duplicates credit in          ties; design, implementation, monitoring, and     original project appropriate for their emphasis
former COMM 565).                                      evaluation of development-related projects.       area within the Master of Communication
                                                                                                         degree; oral defense of project. Open to Mas-
CMgt 566 Communication law and new                     CMgt 583 Social Marketing and entertain-          ter of Communication Management students
technologies (4) Development of law in                 ment education (4) Theoretical foundations        only. (Duplicates credit in former COMM
newer technologies. Cases include cable tele-          of social marketing and entertainment educa-      597.) Prerequisite: CMGT 540.
vision, low power television, direct broadcast         tion; uses of dramatic serials, telenovelas and
satellites, teletext, video cassettes, telephone,      animation to promote human rights; program        CMgt 599 Special topics (2-4, max 8)
data networks, computer regulation. (Dupli-            design, evaluation. (Duplicates credit in for-
cates credit in former COMM 566).                      mer COMM 583).
                                                                                                         PubliC DiPlomaCy (PubD)
CMgt 567 internet Policy, Practice and Regu-           CMgt 584 Communication and the Multi-
lation (4) Examines how legal decisions impact         cultural Marketplace (4) Popular culture          PuBD 500 introduction to the Advanced
commercial and personal uses of the Internet;          and marketing communication; race, gender,        Study of Public Diplomacy (4) Introduction
regulatory responses to court decisions. (Dupli-       sexual orientation and consumer culture;          to the advanced academic study of public
cates credit in former COMM 567).                      consumption patterns and identity, loyalty        diplomacy from multidisciplinary perspec-
                                                       and self-actualization; cultural marketing        tives: including media and communication,
CMgt 571 Communications technologies                   campaigns and sociopolitical conflict.            international relations and history.
(4) Basic technological concepts necessary
to understand the workings of modern com-              CMgt 586 entertainment Media: Content,            PuBD 502 historical and Comparative
munications products and services, to include          theory, and industry Practices (4) Examina-       Approaches to Public Diplomacy (4) Exam-
frequency, bandwidth, electricity, modulation,         tion of social scientific theory and research     ines historical and comparative approaches to
and digital conversion. (Duplicates credit in          on patterns of media content; effects of mass     public diplomacy. Explores public diplomacy
former COMM 571).                                      media exposure on individuals and society;        operations in public and private settings, by
                                                       and industry practices. (Duplicates credit in     individuals and institutions. Reviews tradi-
CMgt 572 telephone, Data, and video tele-              former COMM 586).                                 tional, critical, war, and peace perspectives.
communication Systems (4) Technological
principles and workings of telephone, data,            CMgt 587 Audience Analysis (4) Funda-             PuBD 504 global issues and Public Diplo-
and video telecommunication systems. Issues            mental principles of audience research; cri-      macy (4) Focuses on critical global issues/
for management and policy from a technolog-            tique of existing methodologies; implications     challenges that require some form of inter-
ical perspective. (Duplicates credit in former         for global audiences and mass media markets.      vention from the international community.
COMM 572.) Prerequisite: CMGT 571.                     (Duplicates credit in former COMM 587).           Taught with active leading strategies: case
                                                                                                         studies and “problem-based learning.”
CMgt 573 evaluating Communication needs                CMgt 590 Directed Research (1-12)
(4) Participation as consultants in field proj-        Research leading to the master’s degree.          PuBD 508 the Rhetoric of war and Peace
ects. Use of organizational, interpretive, and         Maximum units which may be applied to             (4) Special exercise in “Think Tank” proce-
statistical methods to design organizational           the degree to be determined by the school.        dure that explores rhetorics of war and peace
communication systems is emphasized.                   Graded CR/NC. (Duplicates credit in former        from a 21st century perspective.
(Duplicates credit in former COMM 573).                COMM 590).
                                                                                                         PuBD 509 Advocacy in Public Diplomacy:
CMgt 574 tele-Media: A Strategic and Criti-            CMgt 591 Communication internship (1-2,           Argumentation and Debate (4) Skills and
cal Analysis (4) Strategic and critical analyses       max 2) Field experience in applying com-          theory based approach to the criticism and
of emerging and new communication tech-                munication principles to settings in organiza-    development of public diplomacy campaigns.
nologies from historical, business, financial,         tions, campaigns, or other contexts; analysis     Emphasizes the instruction of advocacy skills
consumer, and policy perspectives. (Dupli-             and assessment of issues and problems. Open       to assess the utility of specific campaigns.
cates credit in former COMM 574).                      to Communication Management and M.A.,
                                                       Global Communication students only. (Dupli-       PuBD 510 technologies and Public Diplo-
CMgt 576 Communication Strategies for                  cates credit in former COMM 591).                 macy (4) Explores relationship between
Conflict Management (4) Communication                                                                    diplomacy and technological change. Empha-
strategies for effective negotiation, media-                                                             sis on question of how new media may force
tion and facilitation of disputes; structures                                                            us to rethink traditional frameworks of public
for public interventions; emergence of online                                                            diplomacy.
dispute resolution systems. (Duplicates credit
in former COMM 576).
486                                                USC Annenberg School for Communication

PuBD 512 Cultural Diplomacy (4) Provides           PuBD 519 news Media and the Foreign                        PuBD 590 Directed Research (1-12) Research
overview of formal cultural diplomacy              Policy Process (4) Analysis of news media’s                leading to the master’s degree. Maximum
and concentrates on ways in which non-             role in contemporary diplomacy; historical                 units which may be applied to the degree to
governmental entities communicate across           context; consideration of the professional                 be determined by the school. Graded
international boundaries and the effects of        practices of journalists and those who devise              CR/NC.
those interchanges.                                and implement foreign policy.
                                                                                                              PuBD 596 Practicum in Public Diplomacy
PuBD 514 Corporate Diplomacy (4) Provides          PuBD 520 Regional Studies in Public Diplo-                 Research (4) Development and production of
basic public diplomacy and public relations        macy (4, max 16) In-depth examination of                   original research-based project in the area of
tools for global organizations and their foreign   historical, political, economic, cultural factors          public diplomacy. Graded CR/NC.
publics.                                           that influence public diplomacy efforts within
                                                   specific geographic regions.                               PuBD 599 Special topics (2-4, max 8) Spe-
PuBD 516 international Broadcasting (4)                                                                       cial topics in the area of public diplomacy.
History, context and practice of global inter-     PuBD 522 hard Power, Soft Power and
national broadcasting strategies; technological    Smart Power (4) Institutional and cultural
and financial parameters that shape future         perspectives on instruments of state power:
international broadcasting strategies; use of      military, intelligence, trade, and traditional
radio, television, and Internet.                   diplomacy; strategic analyses for determin-
                                                   ing proper use; desirability of combining
PuBD 518 international exchanges and               resources.
Public Diplomacy (4) Examination of edu-
cational and cultural exchanges; variety and
experience of participants, flagship exchange
programs, economic and social implications of
the programs, and measurement of outcomes.

School of Journalism

USC Annenberg School                               Professors of Professional Practice: Patricia K.           Degree Programs
for Communication 325                              Dean, M.S.; Gerald Swerling, M.S.                          The School of Journalism offers Bachelor
(213) 740-0900 (academic inquiries)                                                                           of Arts degrees in Print Journalism, Broadcast
(213) 740-3914 (administrative)                    Associate Professors of Professional Practice:             Journalism and Public Relations. It also
(213) 821-0770 (admission inquiries)               Laura Castañeda, M.A.; Jennifer Floto, M.A.*               offers minors in News Media and Society and
FAX: (213) 740-8624                                                                                           Advertising. At the graduate level, Master
Email:                            Senior Lecturers: Serena Cha, M.S.; Richard                of Arts degrees are awarded in Journalism,
                                                   Reeves, M.E.                                               Specialized Journalism and Strategic Public
Director: Geneva Overholser, M.A.                                                                             Relations. Students completing the M.A. in
                                                   Lecturers: Daniel Birman, M.A.; Dana Chinn,                Journalism must select an emphasis in print,
Associate Director: Patricia K. Dean, M.S.         M.B.A.; Marc Cooper; Stacy Scholder, B.A.;                 broadcast or online. Journalism students learn
                                                   Willa Seidenberg, B.A.                                     the basic techniques of writing, reporting
Faculty                                                                                                       and production across all new media in print,
Annenberg Family Chair in Communication            Visiting Professors: Mike Chinoy, M.S.;                    broadcast and online. They also learn about
Leadership: Geoffrey Cowan, LL.B.                  K.C. Cole, B.A.; Tim Page, B.A.; Erna Smith,               the role of a free press in a democracy and
                                                   B.J.; Sandy Tolan, B.F.A.                                  the historical, legal and ethical aspects of
Wallis Annenberg Chair in Journalism and                                                                      journalism. The Print Journalism emphasis
Democracy: Jay T. Harris, B.A.                     Writer in Residence: Norman Corwin                         includes advanced courses in writing, report-
                                                                                                              ing and editing for newspapers and maga-
Knight Chair in Media and Religion: Diane          Senior Scholar: Edwin O. Guthman, B.A.*                    zines. The Broadcast Journalism emphasis
Winston, Ph.D.                                                                                                includes advanced courses in radio and tele-
                                                   Emeritus Professors: Murray Fromson; A.J.                  vision news, documentary and public affairs.
Professors: Geoffrey Cowan, LL.B.*;                Langguth, B.A.; Clancy Sigal, B.A.                         The Online Journalism emphasis provides a
Ed Cray, B.A.; Félix Gutiérrez, Ph.D.;                                                                        thorough grounding in Web site production
Jay T. Harris, B.A.; Bryce Nelson, M.Phil.*;       Emeritus Associate Professor: William Robert               combining traditional journalism with the
Michael Parks, B.A.; Joe Saltzman, M.S.*;          Faith, Ph.D.                                               ability to think flexibly in an interactive tech-
Philip Seib, J.D.; Roberto Suro, M.S.                                                                         nical environment. The Specialized Journalism
                                                   *Recipient of university­wide or college teaching award.   degree is designed for experienced profes-
Associate Professors: William Celis, M.S.,                                                                    sionals and recent journalism graduates
Jonathan Kotler, J.D.*; Judy Muller, B.A.;                                                                    interested in developing specialized report-
Larry Pryor, M.S.; Diane Winston, Ph.D.                                                                       ing expertise. The Strategic Public Relations
                                                                                                              degree emphasizes the requisite skills of that
                                                  Journalism Undergraduate Degrees                                                                487

discipline, with an emphasis on strategic prob-   government and public affairs, international      Broadcast majors also should plan to write
lem solving, public relations theory and tech-    affairs, science, religion, education, urban      and report for the three student-produced
niques, writing, research-based planning and      ecology, demography, sports, entertainment,       programs run by the school: Annenberg
analysis, case studies, and the application of    the environment, and the arts.                    TV News, Annenberg Radio News and the
the discipline to specific industry categories.                                                     “Impact” newsmagazine show. All students
                                                  The school advises its students to partici-       should consider the Web journalism opportu-
The school stresses a broad-based liberal arts    pate in at least two internships. Annenberg’s     nities available with, an
education to enhance writing and reporting,       Career Development Office has listings for        online journal.
and encourages undergraduate students to          paid and unpaid internships from around
pursue double majors or minors in disciplines     the country. All journalism majors are encour-
outside the school. In addition to offering       aged to write and report for the indepen-
international study programs, the school          dent student newspaper, the Daily Trojan.
also provides specialized reporting classes in

Undergraduate Degrees

The School of Journalism offers Bachelor of       Print journalism majors must complete a           Broadcast Journalism Requirements for the
Arts degrees in Print Journalism, Broadcast       newspaper editing and design class; broadcast     Bachelor of Arts
Journalism and Public Relations. The school       journalism majors must complete a broadcast       RequiReD CouRSeS, loweR DiviSion             unitS
also offers minors in Advertising and News        production class. In addition to the online       JOUR 201           History of News in
Media and Society. Journalism students            media elements integrated into the newswrit-                         Modern America               4
are encouraged to pursue double majors or         ing and reporting classes, print journalism and   JOUR 202           Newswriting: Print           3
minors in other areas of study. They must         broadcast journalism majors must complete         JOUR 203           Newswriting: Broadcast       3
consult with an undergraduate journalism          an introduction to online media course.
advisor at least once each semester to receive                                                      RequiReD CouRSeS, uPPeR DiviSion             unitS
academic advisement covering major course         Grammar, Punctuation and Spelling                 JOUR 302           Reporting: Print             3
selection and university degree requirements.     Examination (GPSE) Requirement                    JOUR 303           Reporting: Broadcast         3
                                                  Journalism and public relations majors            JOUR 306           Production: Broadcast        3
A grade point average of at least C (2.0) on      enrolling in the core newswriting classes will    JOUR 309           Introduction to Online
all baccalaureate units attempted at USC,         take a diagnostic exam at the beginning of                           Media                        3
as well as on the combined USC-transfer           the semester to prepare for the Grammar,          JOUR 310           Investigative Reporting      4
GPA, is required for undergraduate degrees.       Punctuation and Spelling Examination              JOUR 462           Law of Mass
A minimum cumulative grade point average          (GPSE). The core newswriting instructors                             Communication                4
of 2.0 in all attempted upper division courses    will administer the GPSE during final exami-
for the major is also required. Students must     nation week.                                      Two courses from:
complete each journalism class with at least                                                        JOUR 402          Advanced Television
a grade of C- in order to count the course        Students who do not pass the GPSE may                               Reporting                     4
toward a major requirement. Journalism            re-take the exam in the spring semester           JOUR 403          Television News
courses with a grade of D+ or below must be       immediately following their enrollment in                           Production                    4
repeated; courses may only be retaken once.       core newswriting. The GPSE will be offered        JOUR 405          Non-Fiction Television        4
                                                  on two dates in the spring term — the first       JOUR 409          Radio News Production         4
general education Requirements                    week in February and the week of spring
The university’s general education program        final examinations. (Students will be notified    Plus 6 upper division journalism
provides coherent, integrated introduction        of the exam dates at the start of the spring      elective units approved by an advisor           6
to the breadth of knowledge you will need         semester.)
to consider yourself (and to be considered
by other people) a generally well-educated        Students must pass the GPSE by the com-           Print Journalism Requirements for the
person. This program requires six courses         pletion of the spring semester or they will       Bachelor of Arts
in different categories, plus writing, foreign    not be allowed to progress in the School          RequiReD CouRSeS, loweR DiviSion             unitS
language and diversity requirements, which        of Journalism and will be dismissed from          JOUR 201           History of News in
together comprise the USC Core. See pages         the major.                                                           Modern America               4
59 and 237 for more information.                                                                    JOUR 202           Newswriting: Print           3
                                                  Note: Students with disabilities may register     JOUR 203           Newswriting: Broadcast       3
Core Curriculum                                   with the Disabilities Services and Programs
The School of Journalism’s core curriculum        office (DSP) so the DSP staff can assess the      RequiReD CouRSeS, uPPeR DiviSion             unitS
prepares students to write and report for         nature of the students’ disabilities and recom-   JOUR 302           Reporting: Print             3
print, broadcast and online media. Print          mend the appropriate accommodations to be         JOUR 303           Reporting: Broadcast         3
journalism, broadcast journalism and public       provided for each student.                        JOUR 308           Newspaper Editing and
relations students are required to complete                                                                            Design                       3
both print and broadcast newswriting classes.                                                       JOUR 309           Introduction to Online
Journalism majors are also required to com-                                                                            Media                        3
plete print and broadcast reporting classes.                                                        JOUR 310           Investigative Reporting      4
                                                                                                    JOUR 462           Law of Mass
                                                                                                                       Communication                4
488                                                   USC Annenberg School for Communication

Two courses from:                                     RequiReD CouRSeS                            unitS     Minor in nonprofits, Philanthropy
JOUR 431          Feature Writing                 4                                                         and volunteerism
                                                      JOUR 340           Introduction to Advertising   4
JOUR 435          Writing Magazine                    JOUR 341           Advertising Copywriting       4    This four course minor enables students to
                  Non-Fiction                     4   JOUR 342           Advertising Media and
                                                                                                            learn about the nonprofit sector – its organi-
JOUR 440          Environmental                                          Analysis                      4
                                                                                                            zations, philanthropy and voluntary action.
                  Journalism                      4   JOUR 343           Advertising Design and
                                                                                                            See complete description in the School of
JOUR 448          Government and Public                                  Production                    4
                                                                                                            Policy, Planning, and Development section
                  Affairs Reporting               4   MKT 406            Practicum in Advertising
                                                                                                            on page 829.
                                                                         and Promotion Design          4
Plus 6 upper division journalism elective units                                                             Annenberg international Programs
approved by an advisor                                select one additional course from the following:      Spring Semester in London (City University
                                                      MKT 405            Advertising and Promotion
                                                                                                            School of Journalism)
Public Relations Requirements for the                                    Management                    4
                                                                                                            The semester program offers students the
Bachelor of Arts                                      MKT 425            Direct Response and
                                                                                                            opportunity to study at the City University
RequiReD CouRSeS, loweR DiviSion            unitS
                                                                         Internet Marketing            4
                                                                                                            School of Journalism in London. Participants
JOUR 201           History of News in                 MKT 470            Marketing Research            4
                                                                                                            will be close observers of the British media
                   Modern America                 4
                                                                                                            and will have an opportunity for personal
JOUR 202           Newswriting: Print             3   Total units                                      24   and direct comparison between the more
JOUR 203           Newswriting: Broadcast         3
                                                                                                            structured and governmental controlled
                                                      news Media and Society Minor                          media system of the United Kingdom and
RequiReD CouRSeS, uPPeR DiviSion            unitS     News Media and Society is a journalism                the laissez faire approach to media regulation
JOUR 350           Principles of Public
                                                      minor that explores the responsibilities,             in the United States. Students earn 8 USC
                   Relations                 4
                                                      the influence, the ethics and the diversity           journalism elective units and 8 social sciences
JOUR 351ab         Public Relations Media 4-4
                                                      of the news media. It explores the myths              units.
JOUR 450           Advanced Public Relations 4
                                                      about news media in the United States and
JOUR 462           Law of Mass
                                                      explains what the news media are, how they            International Communication Studies — London,
                   Communication             4
                                                      work, what they do wrong and what they do             Paris, Prague and Geneva
JOUR 463           Research and Analysis     4
                                                      right, and why they are important to a society        The International Communication Studies
                                                      whose citizens depend on the free and unfet-          program (ICS) allows undergraduate students
One course from:
                                                      tered flow of information. This minor will            to study a range of approaches to public com-
JOUR 451         Promotional Public
                                                      help all students in all majors to understand         munication media across Europe.
                 Relations                        4
                                                      one of the most important and misunderstood
JOUR 452         Public Relations in
                                                      forces in American society: the news media.           Students divide the five-week course into
                 Entertainment                    4
                                                                                                            stays in Los Angeles, London, Paris, Prague
JOUR 455         Public Relations for
                                                      News Media and Society benefits every                 and Geneva. In addition to regular class
                 Non-Profit Organizations         4
                                                      student at the university because it gives            meetings, students discuss the interplay of
JOUR 456         Public Relations for
                                                      students a new appreciation and understand-           current world issues and international media
                 Diverse Audiences                4
                                                      ing of the news media that so much influence          practices with communication practitioners
JOUR 458         Public Relations in Politics
                                                      their lives on a daily basis.                         from international news and public rela-
                 and Political Campaigns          4
                                                                                                            tions media, government institutions, private
                                                      RequiReD CouRSe, loweR DiviSion             unitS     industry and global organizations.
Plus 6 upper division journalism                      JOUR 201           History of News
elective units approved by an advisor             6                      in Modern America             4
                                                                                                            Students enroll in JOUR 482 Comparative
                                                                                                            Media in Europe (4 units) and JOUR 499
                                                      RequiReD CouRSeS, uPPeR DiviSion            unitS     Applied Journalism Studies in Global
Advertising Minor                                     COMM 371           Censorship and the
                                                                                                            Media (2 units) or COMM 499 Applied
The Advertising minor is designed for                                    Law: From the Press
                                                                                                            Communication Studies in Global Media
students interested in building a career in,                             to Cyberspace                  4
                                                                                                            (2 units) for a total of 6 units.
or developing a better understanding of,              16 upper division journalism units               16
the field of advertising. It explores the key                                                               For further information, contact Annenberg
role played by advertising in today’s global                                                           24   International Programs at (213) 821-2180 or
economy. At no time has advertising been                                                          
more successful or more controversial than it         Students are urged to choose their 16 upper
is today, and this program will explore both          division units from these classes:                    honor Society
the positives and the negatives. Emphasis is          JOUR 373           The Ethics of                      Lambda Pi Eta is a national communication/
placed throughout the program on both the                                Television Journalism         4    journalism honor society that is open to
practical skills required to meet the demands         JOUR 375           The Image of the                   declared majors who have completed at
of the marketplace and the theoretical under-                            Journalist in Popular              least 32 units (minimum 3.0 GPA), 12 of
pinnings of those practices. Program content                             Culture                       4    which are in the major (minimum 3.25 GPA).
includes: the history of advertising; creation of     JOUR 460           Social Responsibility
written and visual advertising elements; the                             of the News Media             4
measurement, selection and analysis of media;         JOUR 466           People of Color and the
the concept of “branding;” the role of adver-                            News Media                    4
tising in creating and maintaining successful         JOUR 467           Gender and the
brands; the analysis of advertising campaign                             News Media                    4
case studies; and the creation of integrated
marketing communications campaigns.
                                                 Journalism Graduate Degrees                                                                  489

Admission                                        Students currently enrolled at USC who            Academic integrity Policy
Admission is competitive. Fall 2007 incoming     wish to change their major to journalism          Since its founding, the USC School of
freshmen had an average GPA of 4.10 with         must file a formal application with all sup-      Journalism has maintained a commitment
a middle 50% SAT score of 1920-2130. For         porting documents through the Annenberg           to the highest standards of ethical conduct
application information and deadlines, refer     Student Services Office. Supporting docu-         and academic excellence. Any student found
to the USC Application for Undergraduate         ments include: completed School of Jour-          guilty of plagiarism, fabrication, cheating on
Admission. Transfer students had an aver-        nalism application form (for current USC          examinations, or purchasing papers or other
age GPA of 3.66. Transfer students must          students only); completed change/addition of      assignments will receive a failing grade in the
submit high school transcripts, statement of     major form; statement of intent; one writing      course and will be dismissed from the School
intent, faculty recommendation and USC           sample; and sealed letters of recommenda-         of Journalism. There are no exceptions to the
undergraduate application. The School of         tion. For current USC students, the applica-      school’s policy.
Journalism does not accept units for journal-    tion deadline is at the end of the first week
ism course work taken at other institutions to   of classes in the fall and spring semesters.
fulfill degree, major or minor requirements so   Students must complete at least one
the best academic preparation is completion      semester of USC course work to be eli-
of course work that meets the USC General        gible to apply. It takes a minimum of five
Education requirements (refer to page 59         semesters from the time of admission to the
and 237 for details). For students applying      program – starting in a fall semester – to
to USC, refer to the Annenberg Web site for      complete the major requirements.
transfer guidelines and the Transferring to
USC booklet.

Graduate Degrees

The School of Journalism offers three            Criteria                                          All applicants must upload the following
Master of Arts degree programs: Journalism,      Minimum recommended criteria are a                materials to the online application: statement
Specialized Journalism and Strategic Public      3.0 GPA for undergraduate work and all            of purpose, one writing sample, a journal-
Relations. Students completing the M.A.          graduate work, and a score of 550-verbal and      ism or public relations essay, a résumé and
in Journalism will choose one of three           1000-cumulative (verbal and quantitative) on      three letters of recommendation. GRE and
emphases: print, broadcast or online. The        the GRE General Test and 5.0 GRE-Writing.         TOEFL scores must be received electroni-
Print Journalism emphasis is for students        International applicants are required to take     cally from the Educational Testing Service
interested in newspaper and magazine jour-       the Test of English as a Foreign Language         (ETS). The USC institution code is 4852.
nalism. Students may develop their special       (TOEFL) and should receive a score of at
areas of interest through the selection of       least 114-115 on the Internet-based exam.         The School of Journalism admits students
elective courses. The Broadcast Journalism       Applicants are strongly encouraged to take        to the M.A. in Journalism and the M.A. in
emphasis is for those students interested in     the Graduate Record Examinations one              Strategic Public Relations degree programs
television news, public affairs and documen-     month prior to the application deadline. GRE      for the fall semester. The M.A. in Specialized
tary programming. The curriculum is similar      scores are valid for five years and TOEFL is      Journalism degree program admits students
to the Print Journalism emphasis with the        valid for two years.                              for the summer session. The application
focus shifted to the development of writ-                                                          deadline for admission and department
ing and production skills for the broadcast      In addition, applicants are judged on a state-    scholarship/assistantship consideration is
media. The Online Journalism emphasis is         ment of purpose explaining why they wish          January 15. Students usually receive notifica-
for students interested in online journalism     to pursue graduate studies in journalism or       tion of the Admission Committee’s decision
and new media. The Specialized Journalism        public relations, an essay and three letters of   by March 31. The application filing period
degree is designed for experienced profes-       recommendation submitted on their behalf.         for the M.A. in Specialized Journalism is
sionals and recent journalism graduates          Professional experience in journalism and/or      February 1 - April 2. Admission notifications
interested in developing specialized report-     communication is also considered. Applicants      will be mailed on a rolling basis as decisions
ing expertise. The Strategic Public Relations    must submit a résumé and one sample of their      are made.
degree is designed to train students for         writing for review.
management-level public relations and com-                                                         Degree Requirements
munication positions in all types of public      Procedure                                         These degrees are under the jurisdic-
and private sector organizations.                Applicants must complete and submit the           tion of the Graduate School. Refer to the
                                                 online USC Graduate Admission Application         Requirements for Graduation section (page
Admission Requirements                           and Annenberg Supplemental Form. Please           81) and the Graduate School section of this
Prerequisites                                    refer to the graduate application guidelines      catalogue (page 91) for general regulations.
An applicant must have the equivalent of a       on the Annenberg School Web site for details.     All course work applied toward a degree must
four-year bachelor’s degree from an accred-      In addition, international applicants must        be approved by the School of Journalism and
ited college or university.                      submit an affidavit of support and official       the Graduate School.
                                                 TOEFL scores.
490                                                USC Annenberg School for Communication

Master of Arts                                     Examination (GPSE). Journalism and stra-           New Media Core Curriculum
Studies toward the Master of Arts in Journal-      tegic public relations students will take the      Students enrolled in the Master of Arts in
ism and the Master of Arts in Strategic Public     GPSE in their first semester of enrollment         Journalism are required to take 9 units of
Relations require 40 units of prescribed           during final examination week. Specialized         New Media Core courses (JOUR 501, JOUR
courses and approved electives in the stu-         journalism graduate students are not required      502, JOUR 503) in their first year. These
dent’s field of study. Students may take,          to take the GPSE.                                  courses provide intensive preparation con-
with prior approval, two of their electives                                                           sidered necessary for graduate studies in
outside the school. No more than 12 units          Graduate students who do not pass the              journalism at USC. At the end of each New
of 400-level course work may be applied            GPSE may retake the exam the following             Media Core course, students will be given a
toward the master’s degree in journalism and       spring semester. The GPSE will be offered          comprehensive skills test that must be passed.
the master’s degree in strategic public rela-      on two dates in the spring term — the first
tions. Studies toward the Master of Arts in        week in February and the week of spring            In the 21st century it is imperative that all
Specialized Journalism require 34 units of         final examinations. (Students will be notified     journalists understand the basic techniques
prescribed courses and approved electives.         of the exam dates at the start of the spring       of writing, reporting and production for all
No more than 10 units of 400-level course          semester).                                         the new media in print, broadcast and online
work may be applied toward the master’s                                                               journalism. Upon graduation, students will
degree in specialized journalism. A GPA of         Graduate students must pass the GPSE by            be routinely expected to function in all new
3.0 must be maintained for all work. Students      the completion of their second semester of         media, being able to report and write stories
who fall below a 3.0 grade point average will      enrollment or they will not be allowed to          for a media corporation’s newspaper, Web
be placed on academic probation and must           progress in the program and will be dismissed      site, and radio and television broadcasts,
improve according to established terms if          from the School of Journalism.                     and to do this while covering a single story.
they are to remain in the school. In the case                                                         The 9-unit New Media Core ensures every
of courses offered on Credit/No Credit             Note: Students with disabilities may register      student has a background in all media before
(CR/NC) basis, faculty review of competence        with the Disabilities Services and Programs        completing the more advanced courses in
will be substituted for grades.                    office (DSP) so the DSP staff can assess the       the 40-unit Master of Arts in Journalism. The
                                                   nature of the students’ disabilities and recom-    three courses are:
Residence                                          mend the appropriate accommodations to be
The School of Journalism will accept only          provided for each student.                         JOUR 501 (3 units) is designed to teach the
4 units of approved transferred gradu-                                                                student basic newswriting and ethical frame-
ate credit. Normally, full-time students in        Thesis/Comprehensive Examination                   work for print, broadcast and online. The print
the Master of Arts in Journalism and the           The thesis option will take one of two forms:      segment includes basic newswriting, news
Master of Arts in Strategic Public Relations       (1) a professional project presenting the          judgment, construction of print news stories.
can complete the program in four semes-            results of an extensive print, broadcast, public   The broadcast segment includes an introduc-
ters. The Master of Arts in Specialized            relations or new media project completed by        tion to broadcast newswriting with the empha-
Journalism can be completed in a nine-             the student; or (2) a research thesis present-     sis on the ear and eye, creation of audio state-
month enrollment cycle that includes the           ing the results of primary research under-         ments and creation of video elements. The
two-week summer session, plus the fall and         taken by the student. In either case, students     online segment includes an introduction to
spring semesters. These programs may be            must establish a guidance committee of three       online writing with an emphasis on context and
attended on a part-time basis.                     tenure-track members, chaired by a faculty         relationship of topics and subjects to the story.
                                                   member from the School of Journalism. At
Foreign Language/Research Tool Requirements        least two of these members must be on the          JOUR 502 (3 units) is designed to teach
There is no foreign language or research tool      faculty of the School of Journalism; one may       the student basic production and ethical
requirement for the master’s degree.               be a faculty member from another school or         framework for print, broadcast and online.
                                                   department. Students must secure approval          The print segment includes copyediting and
Course Requirements                                of the professional project or thesis prior to     newspaper production layout, headline and
A master’s degree in journalism requires           enrollment in JOUR 594a. Students who              caption writing and design. The broadcast
40 units and a master’s degree in strategic        elect the thesis option are required to enroll     segment includes studio and field produc-
public relations requires 40 units. To graduate,   in JOUR 594ab (2-2 units), normally during         tion for radio and television and use of tape
students may elect the thesis or comprehen-        their second year of study. The 4 units will       recorders and camcorders to produce simple
sive examination option. Students electing         count toward the approved elective units.          field pieces. The online segment includes
the thesis option are required to enroll in        Specialized journalism students normally           database creation and management, online
JOUR 594ab (2-2 units). A master’s degree          enroll in JOUR 594ab (2-2 units) in their          journalism production and Web production.
in specialized journalism requires 34 units.       single year of study.
Specialized journalism students must com-                                                             JOUR 503 (3 units) is designed to teach the
plete the professional project thesis option       The comprehensive examination option               student basic reporting and ethical framework
and enroll in JOUR 594ab (2-2 units).              allows students to complete the degree by          for print, broadcast and online. The print seg-
                                                   passing a comprehensive examination in             ment includes basic reporting techniques,
Grammar, Punctuation and Spelling                  their last semester of course work. The com-       public records reporting and beginning pieces
Examination (GPSE) Requirement                     prehensive examination option is not avail-        of investigative journalism. The broadcast seg-
Journalism and strategic public relations          able to students in the specialized journalism     ment includes field reporting, radio and audio
graduate students are required to take a           degree program.                                    media, TV and other visual media. The online
diagnostic exam at the Journalism Graduate                                                            segment includes computer assisted reporting
Student Orientation in August to prepare for                                                          and precision reporting including statistics.
the Grammar, Punctuation and Spelling
                                                         Journalism Graduate Degrees                                                                          491

Master of Arts, Broadcast Journalism                     JOUR 555           Multimedia and Graphics                The Master of Arts in Specialized Journalism
emphasis                                                                    in Online Publishing      3            is a program focusing on experienced profes-
CouRSe RequiReMentS (40 unitS)                   unitS   JOUR 556           Online Journalism Seminar 3            sionals who are choosing to specialize in a
JOUR 500           Media and Society                 3   JOUR 560           Seminar in Mass                        field of journalism that requires advanced
JOUR 501           Newswriting: Print,                                      Communication Law         3            reporting skills and subject matter expertise.
                   Broadcast, Online                 3   Plus 13 units of approved elective courses*               The program is also open to recent journal-
JOUR 502           Production: Print,
                                                                                                                   ism school graduates with records of excel-
                   Broadcast, Online                 3   *Students electing the thesis option are required to      lence in their university classes and intern-
JOUR 503           Reporting: Print,                     enroll in JOUR 594ab (2­2 units) and must complete        ships and to other outstanding applicants
                   Broadcast, Online                 3   9 units of approved elective courses. Students electing   with demonstrated aptitude and expertise in
JOUR 505           American Media History                the comprehensive examination option must complete        journalism.
                                                         13 units of approved elective courses.
                   Seminar                           3
JOUR 517           Advanced Investigative
                                                                                                                   Students must begin the program in mid-
                   Reporting                         3   Master of Arts in Strategic Public Relations              August, enrolling in a required 2-unit,
JOUR 521           Broadcast Documentary, or             CouRSe RequiReMentS (40 unitS)                   unitS    intensive two-week summer session course
JOUR 526           Advanced Broadcast                    JOUR 504           Public Relations
                                                                                                                   focused on journalism and society. In addi-
                   News Production                   3                      Research and Evaluation            3
                                                                                                                   tion to the formal classes, the course includes
JOUR 560           Seminar in Mass                       JOUR 508           Introduction to Strategic
                                                                                                                   noontime discussions and workshops as inte-
                   Communication Law                 3                      Public Relations                   3
                                                                                                                   gral parts. This gateway course provides the
Plus 16 units of approved elective courses*              JOUR 510           Legal, Ethical and Social
                                                                                                                   master’s students with a working knowledge
                                                                            Foundations of Public
                                                                                                                   of the specialized journalism background
*Students electing the thesis option are required to
                                                                            Relations                          3
                                                                                                                   necessary for study in the program and sets
enroll in JOUR 594ab (2­2 units) and must complete
                                                         JOUR 535           Specialized Writing for
                                                                                                                   the stage for a year of access to courses as
12 units of approved elective courses. Students elect­
                                                                            Public Relations                   3
                                                                                                                   substantively broad as a major research uni-
ing the comprehensive examination option must com­
                                                         JOUR 568           Critical Thinking and
                                                                                                                   versity such as USC makes available.
plete 16 units of elective courses.
                                                                            Crisis Management                  3
                                                         GSBA 520           Business Fundamentals
                                                                                                                   In the fall semester, students will enroll in a
Master of Arts, Print Journalism emphasis                                   for Non-Business
                                                                                                                   research methods course for journalists and
CouRSe RequiReMentS (40 unitS)                   unitS
                                                                            Professionals                      3
                                                                                                                   a reporting seminar course in the area of
JOUR 500           Media and Society                 3   Plus 22 units of approved elective courses*
                                                                                                                   demography, education, religion, science
JOUR 501           Newswriting: Print,
                                                                                                                   or urban ecology. With the advice of their
                   Broadcast, Online                 3   *Students electing the thesis option are required to      faculty mentors, students will select elective
JOUR 502           Production: Print,                    enroll in JOUR 594ab (2­2 units) and must complete        course work totaling 8 units appropriate to
                   Broadcast, Online                 3   18 units of approved elective courses. Students elect­    their fields of specialization. These courses
JOUR 503           Reporting: Print,                     ing the comprehensive examination option must com­        will be drawn from regular graduate and
                   Broadcast, Online                 3   plete 22 units of approved elective courses.              400-level courses taught across the university
JOUR 505           American Media History
                                                                                                                   and will require approval of a three-member
                   Seminar                           3   Master of Arts in Specialized Journalism                  committee composed of the faculty mentor
JOUR 517           Advanced Investigative                CouRSe RequiReMentS (34 unitS)                   unitS    in the School of Journalism, another member
                   Reporting                         3   JOUR 580             Introduction to Specialized
                                                                                                                   of the journalism faculty and a faculty mem-
JOUR 560           Seminar in Mass                                            Journalism                   2
                                                                                                                   ber from the relevant discipline. Students
                   Communication Law                 3   JOUR 581             Specialized Journalism:
                                                                                                                   also will begin research for their master’s
Plus 19 units of approved elective courses*                                   Research Methods             3
                                                                                                                   professional project. These projects may be
                                                         JOUR 582             Specialized Journalism:
                                                                                                                   full-length magazine (print or broadcast)
*Students electing the thesis option are required to
                                                                              Reporting Decisions          3
                                                                                                                   treatments of issues in their field or similar
enroll in JOUR 594ab (2­2 units) and must complete
                                                         JOUR 590             Directed Research            3
                                                                                                                   professional work.
15 units of approved elective courses. Students elect­
                                                         JOUR 594ab           Master’s Thesis            2-2
ing the comprehensive examination option must com­                                                                 In the spring semester, students will enroll
plete 19 units of elective courses.
                                                         One course from:
                                                                                                                   in a journalism course focused on the report-
                                                         JOUR 584           Specialized Reporting:
                                                                                                                   ing and analysis of decision making and a
Master of Arts, online Journalism emphasis                                  Education, Youth and
                                                                                                                   directed research course, growing out of the
CouRSe RequiReMentS (40 unitS)                   unitS
                                                                            Learning                           3
                                                                                                                   fall seminar in specialized reporting. Students
JOUR 500             Media and Society               3   JOUR 585           Specialized Reporting:
                                                                                                                   will enroll in elective course work totaling
JOUR 501             Newswriting: Print,                                    Religion                           3
                                                                                                                   8 units, chosen again from offerings across
                     Broadcast, Online               3   JOUR 586           Specialized Reporting:
                                                                                                                   the university and in consultation with the
JOUR 502             Production: Print,                                     Science                            3
                                                                                                                   mentors and approved by a three-member
                     Broadcast, Online               3   JOUR 588           Specialized Reporting:
                                                                                                                   committee. Finally, students will complete
JOUR 503             Reporting: Print,                                      Urban Ecology                      3
                                                                                                                   their master’s professional project.
                     Broadcast, Online               3   JOUR 589           Specialized Reporting:
JOUR 505             American Media History                                 The Changing U.S
                                                                                                                   The nine-month program has been designed
                     Seminar                         3                      Population                         3
                                                                                                                   for a summer session, fall and spring semester
JOUR 551             Intermediate Online                 Plus 16 units of approved elective courses
                                                                                                                   enrollment cycle; however, students may also
                     Publishing                      3
                                                                                                                   elect to complete the program on a part-time
492                                               USC Annenberg School for Communication

Annenberg international Programs                  For more information, contact Annenberg           For more information, contact Annenberg
Graduate Journalism Internships — United          International Programs at (213) 821-2180 or       International Programs at (213) 821-2180 or
Kingdom, Hong Kong or South Africa                              
Journalism master’s degree students may
spend eight weeks at internships in London,       Graduate Strategic Public Relations               Academic integrity Policy
Hong Kong or Cape Town during the sum-            Internships — United Kingdom, Hong Kong           Since its founding, the USC School of
mer after their first year of graduate study      or South Africa                                   Journalism has maintained a commitment
at USC. Students apply to Annenberg               Strategic Public Relations master’s degree        to the highest standards of ethical conduct
International Programs in the fall semester       students may spend eight weeks at intern-         and academic excellence. Any student found
of their first year and accepted students         ships in London, Hong Kong or Cape Town,          guilty of plagiarism, fabrication, cheating on
enroll in JOUR 540 International Journalism       during the summer after their first year of       examinations or purchasing papers or other
Seminar I during the spring semester. From        graduate study at USC. Students apply in the      assignments will receive a failing grade in
mid-May to mid-July, they then enroll in          fall semester of their first year and accepted    the course and will be dismissed from the
JOUR 542 Foreign Reporting and JOUR               students enroll in JOUR 540 International         School of Journalism. There are no excep-
543 Field Study while working full-time           Journalism Seminar I during the spring            tions to the school’s policy.
at internships with prominent media               semester. From mid-May to mid-July, they
organizations.                                    then enroll in JOUR 532 International Public
                                                  Relations and JOUR 543 Field Study while
                                                  working full-time at internships with promi-
                                                  nent public relations organizations.

Courses of Instruction

Journalism (Jour)                                 JouR 204 newswriting: online (2, Fa)              JouR 306 Production: Broadcast (3, Fa)
                                                  Introduction to online newswriting with           Studio and field production for audio and
The terms indicated are expected but are not      emphasis on context and relationship of           visual media. Social responsibility and ethical
guaranteed. For the courses offered during any    topics to the story. Social responsibility and    framework involving broadcast non-fiction
given term, consult the Schedule of Classes.      ethical framework for online journalists.         production. Prerequisite: JOUR 302, JOUR 303.
                                                  Typing ability required.
JouR 090x internships in the Media (1,                                                              JouR 308 newspaper editing and Design
max 8) Intensive experience in the news and       JouR 210x Basics of Broadcast newsroom            (3, Fa) Copyediting and newspaper produc-
other media. Minimum time requirement;            Production for non-Majors only (2, max 4,         tion layout. Headline and caption writing.
enables students to acquire skills and knowl-     FaSp) Introduction to broadcast newsroom          Design. Social responsibility and ethical
edge that cannot be gained in the classroom.      production; preparation and treatment of form     framework involving print production.
Graded CR/NC. Open to journalism majors           and content; procedures, problems, ethics, and    Prerequisite: JOUR 302, JOUR 303.
only. Not available for degree credit.            practice in planning and producing a nightly
                                                  newscast. Open to non-journalism majors only.     JouR 309 introduction to online Media
JouR 190 introduction to Journalism (2, Fa)       Not available for degree credit to journalism     (3, FaSp) Convergence journalism and online
Survey of all media and outlets including         majors. Graded CR/NC.                             skill sets. Blogs and Web content production.
print, broadcasting, public relations and                                                           Social responsibility and ethical framework
online journalism, plus analysis of what it       JouR 302 Reporting: Print (3, Sp) Introduc-       in digital information technology. Prerequisite:
means to be a professional journalist.            tion to basic reporting techniques, public        JOUR 302, JOUR 303.
                                                  records reporting and beginning investigative
JouR 201 history of news in Modern                journalism. Social responsibility and ethical     JouR 310 investigative Reporting (4, FaSp)
America (4, FaSp) Understanding news today.       framework for print journalists. Prerequisite:    Reportorial and analytical skills and tech-
A survey of how news is gathered, weighed,        JOUR 202, JOUR 203; concurrent enrollment:        niques required for portraying and evaluat-
and disseminated and how historical events        JOUR 303.                                         ing contemporary newsworthy events; lec-
have shaped news in the 20th century.                                                               tures, discussions. Prerequisite: JOUR 302,
                                                  JouR 303 Reporting: Broadcast (3, Sp)             JOUR 303.
JouR 202 newswriting: Print (3, Fa) Intro-        Introduction to field reporting, audio and
duction to basic skills of print newswriting,     visual media. Social responsibility and ethical   JouR 330 Photojournalism (4, Fa) Emphasis
news judgment, construction of print news         framework for broadcast journalists. Prerequi-    on fundamental skills necessary for photo-
stories. Social responsibility and ethical        site: JOUR 202, JOUR 203; concurrent enroll-      journalism including camera techniques, story
framework for print journalists. Typing ability   ment: JOUR 302.                                   ideas and digital darkroom.
required. Concurrent enrollment: JOUR 203.
                                                  JouR 304 Reporting: online (2, Sp) Intro-         JouR 340 introduction to Advertising
JouR 203 newswriting: Broadcast (3, Fa)           duction to computer assisted reporting, pre-      (4, FaSp) History and development of adver-
Introduction to broadcast newswriting with        cision reporting including statistics. Social     tising; basic advertising campaigns showing
emphasis on the ear and eye. News judg-           responsibility and ethical framework for          relationships of marketing, creative, print and
ment. Social responsibility and ethical frame-    online journalists. Prerequisite: JOUR 202,       electronic media.
work for broadcast journalists. Typing ability    JOUR 203, JOUR 204.
required. Concurrent enrollment: JOUR 202.
                                                   Courses of Instruction                                                                         493

JouR 341 Advertising Copywriting (4, Fa)           JouR 390 Special Problems (1-4, irregular)         JouR 413 introduction to online Journal-
Writing and editing for advertising and            Supervised, individual studies. No more than       ism (4) An introduction to the methods and
commercial copy for all media. Prerequisite:       one registration permitted. Enrollment by          theory of news publishing on the World
JOUR 340.                                          petition only.                                     Wide Web, with an emphasis on journalism
                                                                                                      skills and techniques. (Duplicates credit
JouR 342 Advertising Media and Analy-              JouR 400 interpretive writing (4, Sp)              in JOUR 412.) Prerequisite: ITP 101x or
sis (4, Fa) Selling, planning, buying for the      Weekly assignments in the shorter forms            ITP 105x.
media; advertising’s relationship to society       of newspaper and magazine writing: essays,
and business; media choice. Prerequisite:          reviews, editorials, opinion-page articles, pro-   JouR 420 Advanced Photojournalism (4, Sp)
JOUR 340.                                          files; analyses of major 20th century journal-     Emphasis on advanced photojournalism tech-
                                                   ists. Prerequisite: JOUR 302, JOUR 303.            niques for complex photo storytelling; focus
JouR 343 Advertising Design and Produc-                                                               on style, content, design, expression and eth-
tion (4, Sp) Production of advertising materi-     JouR 402 Advanced television Reporting             ics. Prerequisite: JOUR 330.
als; emphasis on the creation and design of        (4, FaSp) Role of the broadcast journalism
advertising elements. Prerequisite: JOUR 340.      reporter; similarities and differences between     JouR 421 Photo editing for news Media
                                                   print and electronic media; application of         (4, Fa) Emphasis on understanding, selection
JouR 350 Principles of Public Relations            audio-video equipment; analysis and practical      and power of photographs; how they work in
(4, FaSp) Theories, processes, and techniques      experience. Prerequisite: JOUR 306.                concert with words and graphics to inform the
involved in planning and implementing pro-                                                            public.
grams designed to influence public opinion         JouR 403 television news Production
and behavior through socially responsible          (4, FaSp) Production of television news pro-       JouR 422 visual Journalism (4, Sp) Empha-
performance and mutually satisfactory              grams; preparation and treatment of form and       sis on photographic storytelling in print, video
communication.                                     content; procedures, problems, and practice in     and Web-based media; understanding of
                                                   planning and producing broadcast news mate-        visual thinking and imagery techniques.
JouR 351ab Public Relations Media (4-4,            rials. Prerequisite: JOUR 306.
FaSp) Research, design, production, and writ-                                                         JouR 425 Advanced Radio news Produc-
ing public relations media; includes news          JouR 405 non-Fiction television (4, FaSp)          tion (4, Sp) Production of public radio news:
releases, features, pamphlets, brochures,          Presentation and selection in non-fiction          producing real-time newscasts for Annen-
financial statements, management reports,          television programs including documentaries,       berg Radio News. Newsgathering, assigning
scripts, scenarios, and publicity. Prerequisite:   electronic magazines and news series; ethical      stories, anchoring, interviewing, working
JOUR 202, JOUR 203, JOUR 350.                      problems, field research, reporting, interview-    with reporters, editing and producing live
                                                   ing, pre-production. Prerequisite: JOUR 306.       programming. Prerequisite: JOUR 409.
JouR 371 Censorship and the law: From
the Press to Cyberspace (4) (Enroll in             JouR 406 Advanced Broadcasting Produc-             JouR 430 writing the Film Review (4, Sp)
COMM 371)                                          tion (2) Advanced analysis, methods, and           Techniques of writing the film review; prepa-
                                                   techniques of radio and television production;     ration and treatment of form and content;
JouR 373 the ethics of television Journal-         preparation and treatment of complex form          problems, responsibilities and ethics of film
ism (4, Sp) Ethical questions in television        and content; procedures, problem-solving,          reviewing. Prerequisite: JOUR 302, JOUR 303.
journalism; the application of these moral         and practice. Prerequisite: JOUR 402.
dilemmas to prepare students for dealing                                                              JouR 431 Feature writing (4, FaSp) Tech-
with similar issues in their lives.                JouR 407 newsradio (4, Sp) Production of           niques of writing newspaper feature stories,
                                                   radio news: research, reporting, writing, prep-    including the profile, the light feature, the
JouR 375 the image of the Journalist in            aration and treatment of form and content:         news feature, the in-depth story; the art of
Popular Culture (4, Fa) The impact of con-         procedures, problems and practice in produc-       narrative writing. Prerequisite: JOUR 302,
flicting images of reporters in movies and         ing radio news programs.                           JOUR 303.
television on the American public’s percep-
tion of newsgatherers in the 20th century.         JouR 409 Radio news Production (4, Fa)             JouR 432 Sports Commentary (4, Fa)
A decade-by-decade evaluation.                     Reporting for public radio news: writing           Techniques of reporting and writing sports
                                                   newsgathering, editing, vocal delivery. Study      columns and commentary for print, video,
JouR 380 Sports, Business and Media in             of standards, content and ethics. Prerequisite:    radio and Web-based media.
today’s Society (4, Sp) An inside look at          JOUR 202, JOUR 203.
the symbiotic relationship of sports and the                                                          JouR 433 writing About Science (4, Sp)
media — from the interdependence of sports         JouR 410 Radio Documentary (4, Sp)                 Techniques of writing about science, includ-
and media, to the coverage of sports in news-      In-depth reporting for public radio news:          ing news, profiles, features and commentary.
papers, magazines, radio and television.           writing, editing, advanced vocal delivery.
The economic and ethical issues involved,          Production of long-form radio features and         JouR 435 writing Magazine non-Fiction
the conflicts of interest, the history and cur-    short documentaries. Prerequisite: JOUR 409.       (4, FaSp) A seminar in “how to” interview,
rent status of sports coverage in American                                                            research, write – and place – professional
media today.                                       JouR 412 introduction to online Publishing         quality articles for a full range of magazines/
                                                   (4) Introduction to the methods, theory and        newspapers including women’s, sports, ethnic,
JouR 381 entertainment, Business and               production of news publishing on the World         local and national. Prerequisite: JOUR 302,
Media in today’s Society (4, Fa) An exami-         Wide Web including basic HTML, graph-              JOUR 303.
nation of the symbiotic relationship of the        ics production and news design. (Duplicates
entertainment business and the media; press        credit in former JOUR 413.)
coverage of the entertainment industry;
Hollywood’s relationship with news media.
494                                                 USC Annenberg School for Communication

JouR 436 Magazine Production (4) Publish-           JouR 449 Reporting los Angeles (2, Fa)                JouR 459 Fact and Fiction: From Journalism
ing and production technologies; economics          Specialized reporting class focused on Los            to the Docudrama (4) Historical, legal and
of magazine publishing including cost analy-        Angeles that requires intensive fieldwork in          ethical limitations to the misrepresentation of
sis, marketing, advertising, and circulation.       the neighborhoods, ethnic communities and             fact. Includes print and broadcast journalism,
Prerequisite: JOUR 302, JOUR 303.                   among local institutions such as City Coun-           books, theatre, cinema and new technology.
                                                    cil, hospitals, police departments, social
JouR 438 editing Magazine non-Fiction               work agencies, etc. Prerequisite: JOUR 302,           JouR 460 Social Responsibility of the news
(4, Fa) Editing magazine non-fiction; defining      JOUR 303.                                             Media (4) News media as instruments of
audiences; editorial functions from assigning                                                             constructive social change; standards of eth-
stories to creating page layouts. Prerequisite:     JouR 450 Advanced Public Relations (4, Sp)            ics and aesthetics; interactions between news
JOUR 302, JOUR 303.                                 Application of principles and methods to              media and cultural settings; social responsibil-
                                                    intensive analysis of public relations prob-          ity of news media personnel.
JouR 440 environmental Journalism (4, Sp)           lems, decision-making, programming, and
Techniques of reporting and writing about           evaluation in simulated staff and agency orga-        JouR 461 literature of Journalism (4)
the environment. Includes both theory and           nization. Prerequisite: JOUR 351b, JOUR 463.          Survey of journalistic careers and times; the
practice needed for reporters specializing in                                                             influence of editing and reporting on such
this area of journalism. Prerequisite: JOUR 302,    JouR 451 Promotional Public Relations                 American writers as Whitman, Twain, Cather,
JOUR 303.                                           (4, Sp) Principles and practices of public rela-      Crane, Runyon, Lardner, and Hemingway.
                                                    tions as a basic component in the promotion
JouR 441 Sports Reporting (2, Sp) News              and marketing of goods and services; regula-          JouR 462 law of Mass Communication
and feature coverage of sporting events,            tory considerations; consumerism. Prerequisite:       (4, FaSp) Press law; government controls on
including social and economic factors               JOUR 350.                                             the news media; legal responsibilities of the
influencing sports in America. Prerequisite:                                                              journalist.
JOUR 302, JOUR 303.                                 JouR 452 Public Relations in entertainment
                                                    (4, Fa) Public relations in the design, promo-        JouR 463 Research and Analysis (4, Fa)
JouR 442 Advanced Reporting in Span-                tion, and presentation of popular entertain-          Use of social science research techniques in
ish (4) Coverage of news trends and events          ment, including films, broadcasting, music,           contemporary reporting and public affairs,
in Spanish, including spot news, profiles,          expositions, amusement parks, resorts and             including both interpretation and reporting
features, essays, backgrounders, and analysis       arenas.                                               of existing data and conducting of surveys.
of media. Conducted in Spanish. Prerequisite:                                                             Prerequisite: JOUR 351a.
JOUR 302, JOUR 303.                                 JouR 454 Sports Public Relations (2, FaSp)
                                                    Introduction to the field of sports informa-          JouR 465 latino news Media in the united
JouR 443 Business Reporting (2, Fa)                 tion and promotion, including lectures, media         States (4, Sp) History and growing impor-
Techniques of reporting and writing about           assignments, role-playing, and presentations          tance of Latino print and broadcast news
business, economics and finance. Prerequisite:      by sports professionals. Junior standing.             media in covering immigration, discrimina-
JOUR 302, JOUR 303.                                                                                       tion, culture, social differences and other
                                                    JouR 455 Public Relations for non-Profit              aspects of U.S. Latino life.
JouR 444 Reporting on Religion (4, Sp)              organizations (4, Fa) Introduction to the
Provides print, online and broadcast jour-          specialized field of public relations for non-        JouR 466m People of Color and the news
nalists with basic tools for reporting on the       profit and non-governmental organizations;            Media (4, Sp) Reporting and portrayal of
religion angle of news stories. Prerequisite:       emphasis on case studies, strategic and critical      people of color in the United States; impact
JOUR 302, JOUR 303.                                 thinking, and campaign development.                   of racial diversity on media, employment
                                                    Prerequisite: JOUR 350.                               and access, and development of media for
JouR 446 entertainment Reporting (2, Fa)                                                                  individuals and communities of color. Open
Techniques of reporting and writing about           JouR 456 Public Relations for Diverse                 to non-majors.
the entertainment business, economics and           Audiences (4) Researching, planning, execut-
finances. Analysis of the skills and back-          ing and evaluating communications cam-                JouR 467 gender and the news Media
ground needed for reporters specializing in         paigns aimed at audiences segmented by                (4, Sp) Gender and news media evolving
this area of the news. Prerequisite: JOUR 302,      culture, lifestyle and other factors. Prerequisite:   images of women and men in print and elec-
JOUR 303.                                           JOUR 350.                                             tronic media. Impact of gender in content and
                                                                                                          style of news, television and cinema. Open to
JouR 447 Arts Reporting (2, Sp) Tech-               JouR 457 the Role of Celebrity in Public              non-majors.
niques of reporting and writing about the           Relations (4, Sp) Understanding of the his-
arts, including television, film, theatre, music,   tory and application of celebrity in public rela-     JouR 468m the American Press and issues
graphic arts, architecture and design. Prerequi-    tions, focusing on the entertainment industry         of Sexual Diversity (4, Fa) Examines how
site: JOUR 302, JOUR 303.                           and the notoriety attached to politics and            news media reflect and affect perception
                                                    the media.                                            of gay/lesbian issues; provides historical-
JouR 448 government and Public Affairs                                                                    contemporary context; arms students to
Reporting (4, FaSp) Techniques for covering         JouR 458 Public Relations in Politics and             bypass rhetoric and knowledgeably evaluate
beats that are the foundation of daily news-        Political Campaigns (4, Fa) Application of            facts.
paper reporting, including crime, education,        public relations principles to the context
immigration and local government. Prerequi-         of political campaigns; emphasis on mes-              JouR 470 Community Journalism (2, FaSp)
site: JOUR 302, JOUR 303.                           sage development and delivery; relationship           Analyses of ethnic and community issues in
                                                    between candidate, news media, and                    community journalism. Students work with
                                                    electorate.                                           local youth to write, edit and design school
                                                                                                          newspapers and other media. Prerequisite:
                                                                                                          JOUR 302, JOUR 303.
                                                 Courses of Instruction                                                                          495

JouR 474 interviewing and Profile writing        JouR 504 Public Relations Research and            JouR 521 Broadcast Documentary (3, Fa)
(2, Sp) Techniques of, and intensive applica-    evaluation (3, Fa) Covers the use of primary      Pre-production of the television documen-
tion in researching and writing interviews       psychographic and demographic research,           tary; ethical problems, research, reporting,
and profiles for newspapers and magazines.       pre- and post-campaign testing, and other         interviewing, writing, legal issues, economics,
Prerequisite: JOUR 302, JOUR 303.                highly quantifiable research techniques in        aesthetics. Problems of balanced presenta-
                                                 program development and evaluation.               tion, selection of topics.
JouR 475 Publications Design and tech-
nology (4, FaSp) Art, typography, and other      JouR 505 American Media history Seminar           JouR 522 Advanced Broadcast Documen-
graphic elements in publication design;          (3, FaSp) A seminar surveying the history of      tary Production (3) Seminar in production
traditional, contemporary, and advanced pro-     the news media in the United States, and          of the documentary; techniques, aesthetics,
duction methods, processes, and equipment;       their sociopolitical impact, with emphasis on     economics, legal issues, production problems,
representative examples; practice in design.     the 20th century.                                 research, execution.

JouR 482 Comparative Media in europe             JouR 508 introduction to Strategic Public         JouR 524 Advanced Broadcast Reporting
(4, Sm) Examines print, broadcast and public     Relations (3, Fa) A survey of the profession,     (3) Reporting and writing broadcast news;
relations media and their interactive roles in   focusing on the key role of strategic public      analysis and practical experience; role of the
multi-national and supra-national settings at    relations in today’s information-based society;   broadcast journalism reporter; similarities and
sites in both Western and Eastern Europe.        provides a social, economic and political con-    differences between media; application of
Recommended preparation: JOUR 350.               text for the program.                             audio-visual equipment.

JouR 483 negotiating and Reporting global        JouR 510 legal, ethical and Social Founda-        JouR 526 Advanced Broadcast news
Change (4) Examines 12 recent history-           tions of Public Relations (3, FaSp) Explores      Production (3, Fa) Production of television
shaping decisions, negotiations and outcomes;    the origins, effects of, and processes for        news programs; preparation and treatment of
considers how these decisions were reached,      adhering to the complex network of legal,         form and content; procedures, problems and
reported, positioned publicly and interpreted    ethical and social responsibilities of the con-   practice in planning and producing broadcast
in retrospect.                                   temporary PR practitioner.                        news materials.

JouR 490x Directed Research (2-8, max 8,         JouR 512 Advanced interpretive writing            JouR 530 Strategic Public Relations Man-
FaSpSm) Individual research and readings.        (3, Sp) Analysis and writing of editorials,       agement (3, Sp) An analytical, case study-
Not available for graduate credit.               essays, Op-Ed page articles, profiles, and        based approach to strategic campaign plan-
                                                 other shorter forms of journalism, combined       ning, management and execution, with heavy
JouR 498 honors Seminar (2, Sp) Intensive        with study of historic practitioners of those     emphasis on problem solving and the role of
study of a subject of contemporary relevance     forms.                                            research.
or of professional importance to journalists.
Prerequisite: admission to Honors Program.       JouR 513 Advanced newswriting and                 JouR 532 international Public Relations
                                                 Reporting (3) Reportorial and analytical skills   (3, Sm) Public information policies and prac-
JouR 499 Special topics (2-4, max 8,             and techniques required in searching out and      tices of national and supranational govern-
FaSpSm) Selected topics in journalism.           evaluating newsworthy events. Research and        ment units and national and multinational
                                                 publication of stories.                           corporations involved in international
JouR 500 Media and Society (3, FaSp)                                                               relations.
Analysis of major theories on the role of com-   JouR 515 Advanced Computer-Assisted
munication media and society with special        Reporting (3) Explore techniques useful in        JouR 534 Case Studies in Public Relations
emphasis on the role and responsibility of the   discovering, gathering, organizing, verifying,    (3, FaSp) Analysis of landmark and contem-
news media.                                      and evaluating knowledge in the context of        porary public relations cases; evaluation of
                                                 news reporting. Prerequisite: JOUR 503.           current literature, programs, and professional
JouR 501 newswriting: Print, Broadcast,                                                            personnel; identification of emerging issues.
online (3, Fa) Basic newswriting and news        JouR 517 Advanced investigative Report-
judgment in print, broadcast and online          ing (3, Fa) Advanced reportorial and analyti-     JouR 535 Specialized writing for Public
journalism. Social responsibility and ethical    cal skills and techniques required for evalu-     Relations (3, Fa) Intensive focus on the
framework for new media journalists. Typing      ating newsworthy events. Group research           specialized writing requirements of online,
ability required.                                and publication of stories on important           broadcast, print and other public relations
                                                 current topics.                                   media; includes content analysis of strategic
JouR 502 Production: Print, Broadcast,                                                             public relations materials.
online (3, Sp) Basic broadcast studio and        JouR 519 Advanced Magazine writing
field production, copyediting and newspaper      (3, Sp) Reporting and preparation of articles     JouR 536 Public Relations Media Strategies
production, database creation and manage-        for publication; analysis of magazine non-        (3, FaSp) Creation and execution of strategic
ment, online production. Social responsibility   fiction markets; research and writing, tech-      public relations media plans based on organi-
and ethical framework involving new media        niques, and analysis of magazine markets.         zational goals, audience analysis, and media
production.                                                                                        characteristics.
                                                 JouR 520 Advanced Broadcast newswrit-
JouR 503 Reporting: Print, Broadcast,            ing (3, Sp) Writing for broadcast, preparation
online (3, Sp) Basic print reporting tech-       and presentation. Responsibility and ethics of
niques, broadcast field reporting, computer      broadcast newswriting. Form and content of
assisted reporting and statistics. Social        broadcast news presentation. Similarities and
responsibility and ethical framework for new     differences between media.
media journalists.
496                                               USC Annenberg School for Communication

JouR 540 international Journalism Seminar         JouR 565 Corporate Public Relations and              JouR 583 Managing Communication in the
i (3, Sp) Historical perspective of foreign       Reputation (3, Fa) Planning, managing and            entertainment industry (4, Fa) (Enroll in
correspondence; examination of the working        evaluating strategic public relations cam-           CMGT 543)
conditions, problems and consequences of          paigns to effectively communicate with the
reporting from abroad.                            investor community, regulators and related           JouR 584 Specialized Reporting: education,
                                                  constituencies regarding the financial perfor-       youth and learning (3, Fa) Reporting and
JouR 541 international Journalism Seminar         mance and reputation of the business entity          writing on education; survey of historical and
ii (3) Overview of significant issues that will   and its management.                                  contemporary issues affecting children, fami-
confront journalists reporting about or analyz-                                                        lies and public education.
ing the Third World.                              JouR 566 Public Relations for Multicultural
                                                  and niche Audiences (2) Developing, man-             JouR 585 Specialized Reporting: Religion
JouR 542 Foreign Reporting (3, Sm) News           aging and evaluating campaigns designed to           (3, Fa) Reporting and writing on religion;
stories analyzed, researched, and critiqued for   reach audiences segmented by culture, life-          survey of world religion, religion and public
validity and background; projects to include      style and other factors.                             life – including politics, gender and science.
editorials, news stories, magazine articles or
broadcast reports.                                JouR 567 internet and high technology                JouR 586 Specialized Reporting: Science
                                                  Public Relations (3) Using the Internet as a         (3, Fa) Reporting and writing on science;
JouR 543 Field Study (3, Sm) Study of con-        strategic tool in the development and imple-         survey of scientific research fields and evalu-
temporary institutions in selected regions of     mentation of public relations campaigns for          ation of evidence and claims.
the world. Graded CR/NC.                          technology-based and other enterprises.
                                                                                                       JouR 587 Audience Analysis (4, Fa) (Enroll
JouR 550 introduction to online Publishing        JouR 568 Critical thinking and Crisis                in CMGT 587)
(3) Methods, theory and publishing of online      Management (3, FaSp) Introduction to the
news; HTML skills, graphics production and        concept of critical thinking and its practical       JouR 588 Specialized Reporting: urban
design theory.                                    application to a variety of public relations chal-   ecology (3, Fa) Reporting and writing on
                                                  lenges and opportunities; emphasis on formu-         urban ecology; survey of the urban landscape
JouR 551 intermediate online Publishing           lating and evaluating problems from multiple         as an environment and human impact on
(3, Fa) Advanced concepts in online publish-      perspectives.                                        these communities.
ing; focus on databases, editing, scripting and
authoring applications for news Web sites.        JouR 569 ethics in Public Relations (3)              JouR 589 Specialized Reporting: the
Prerequisite: JOUR 502.                           Application of public relations principles to        Changing u.S. Population (3, Fa) Reporting
                                                  ethical conduct in a business, government            and writing on immigration and other forms
JouR 555 Multimedia and graphics in               agency, non-profit organization or consult-          of demographic change; survey of immigra-
online Publishing (3, Sp) Focuses on the          ing entity; emphasis on applicable cases and         tion, the journalism it has generated and the
process of creating multimedia, images and        dialogue.                                            impact of coverage.
graphics for news storytelling on the Web;
integration of interactive content, animation     JouR 575 Advocacy and Social Change in               JouR 590 Directed Research (1-12, FaSpSm)
and video. Prerequisite: JOUR 551.                entertainment and the Media (4, Fa) (Enroll          Research leading to the master’s degree.
                                                  in COMM 575)                                         Maximum units which may be applied to the
JouR 556 online Journalism Seminar                                                                     degree to be determined by the department.
(3, Sp) Writing and reporting for the Internet    JouR 576 the image of the Journalist                 Graded CR/NC.
and other technology platforms; computer-         in Popular Culture Seminar (3, Sp) Study
assisted reporting; multimedia storytelling.      and analysis of the conflicting images of the        JouR 594abz Master’s thesis (2-2-0,
Prerequisite: JOUR 551.                           journalist in popular culture and its impact         FaSpSm) Credit on acceptance of thesis.
                                                  on the public’s perception of the media and          Graded IP/CR/NC.
JouR 560 Seminar in Mass Communication            newsgatherers.
law (3, FaSpSm) Analysis of major elements                                                             JouR 599 Special topics (2-4, max 8,
of mass communication law, legal issues in        JouR 580 introduction to Specialized Jour-           FaSpSm) Seminar in selected topics in
contemporary mass communication, and              nalism (2, Sm) Understanding the role of             journalism.
the impact of legal trends on professional        specialized journalism and its changing role
journalists.                                      in U.S. news media; audience interest in areas
                                                  of specialized coverage.
JouR 563 Promotional and Product Public
Relations (3, Fa) Planning, managing and          JouR 581 Specialized Journalism: Research
evaluating integrated communications cam-         Methods (3, Fa) Advanced skills in the use of
paigns utilizing public relations strategies in   expert sources, scholarly resources, computer-
concert with advertising and other marketing      assisted and investigative reporting in special-
disciplines; emphasis on research, case stud-     ized journalism; social and ethical issues in
ies and campaign development.                     specialized reporting.

                                                  JouR 582 Specialized Journalism: Reporting
                                                  Decisions (3, Sp) Reporting and analysis of
                                                  decision making; case studies and analytical
                                                  tools in dissecting decisions for readers, lis-
                                                  teners and viewers.

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