USC Annenberg School for Communication T he Annenberg School for Communication, established in 1971 through the generosity of Ambassador Walter H. Annenberg, offers a wide range of instructional and research programs through its Schools of Communication and Journalism. Entertainment, technology and global trade are powerful forces in the world today, and the Annenberg School, located in a “multimedia mecca” (the National Science Foundation has desig nated USC as the country’s primary multimedia research center), plays a vital role in the growth of all three areas. USC Annenberg programs combine a policyoriented focus with cuttingedge research and teaching, and the school is providing leadership in areas ranging from the quality of civic discourse, to journalism ethics, to global communication. The opportunities are boundless, and USC Annenberg aims to link its programs to cultural, political, technological and social devel opments around the world. With an online electronic newsroom and digital editing equipment for radio and television news production, the School of Journalism is at the forefront of efforts to prepare students for the new information age, while maintaining the highest ethical standards of journalistic practice. The School Visitors explore World Press Photo 2007. of Communication’s multidisciplinary curriculum requires students to examine the processes and Each January, the USC Annenberg East effects of discourse occurring in interpersonal, crosscultural, public, international, organizational Lobby is transformed into an immersive exhibit showcasing the world’s best photojournalism. and mass media contexts. USC Annenberg alumni fill top posts throughout the communication and media industries — including film, television, radio, newspapers, telecommunication, multimedia, advertising, public relations and publishing — as well as in government, education and nonprofit agencies around the world. Through active involvement with USC Annenberg, alumni remain an invaluable resource to students and faculty. Annenberg faculty are prizewinning journalism professionals and renowned communication scholars who are distinguished by their teaching and research excellence. Their enthusiasm and expertise in these dynamic fields challenge and inspire USC Annenberg students and prepare them to become the communication leaders of tomorrow. 468 USC Annenberg School for Communication Administration Abigail Kaun, Ph.D., Associate Dean, Allysan Hill, Assistant Dean, Admissions Ernest James Wilson III, Ph.D., Dean, Walter Academic Programs and Student Affairs H. Annenberg Chair in Communication Bruce Missaggia, Assistant Dean, Finance Carola Weil, Ph.D., Associate Dean, Sandra Ball-Rokeach, Ph.D., Associate Dean, Planning and Strategic Initiatives James Vasquez, Assistant Dean, Operations Faculty Affairs Geoffrey Baum, Assistant Dean, Public Affairs School of Communication USC Annenberg School Ph.D.; Patricia Riley, Ph.D. (Chair, Global Degree Programs for Communication 305 Communication Master’s Program); Kenneth K. The School of Communication offers pro- (213) 740-0900 (academic inquiries) Sereno, Ph.D.*; Stacy Smith, Ph.D.; Douglas grams of study leading to a B.A. in Commu- (213) 740-3951 (administrative) Thomas, Ph.D. nication; minors in Communication and the FAX: (213) 740-8036 Entertainment Industry, Interactive Media Email: firstname.lastname@example.org Assistant Professors: Kwan Min Lee, Ph.D.; and the Culture of New Technologies, Dmitri Williams, Ph.D. Global Communication, Health Communi- Director: Larry Gross, Ph.D. cation, Professional and Managerial Com- Clinical Professors: Robert Scheer, munication, Communication Law and Media Assistant Director: Imre S. Meszaros, M.A. Jonathan Taplin Policy, Cultural Studies and Interdisciplinary Law and Society; a progressive degree in Faculty Clinical Associate Professors: Daniel Durbin, Communication/Master of Communication University Professor and Annenberg Family Ph.D.; Colleen M. Keough, Ph.D.; Rebecca Management; an M.A. and Ph.D. in Com- Chair in Communication Leadership: Geoffrey Weintraub, Ph.D. (Director, Communication munication; an M.A. in Global Communica- Cowan, LL.B. Management Master’s Program) tion (in conjunction with the London School of Economics); a Master of Communication Wallis Annenberg Chair in Communication Clinical Assistant Professors: Daniella Baroffio- Management and a Master of Public Diplo- Technology and Society: Manuel Castells, Ph.D. Bota, Ph.D.; Ben Lee, Ph.D.; Christopher macy. The Master of Public Diplomacy com- Smith, Ph.D.; Gordon Stables, Ph.D. (Director, bines the resources of the Annenberg School Norman Lear Chair in Entertainment, Media Trojan Debate Squad); Alison Trope, Ph.D. for Communication and USC College’s and Society: Martin H. Kaplan, Ph.D. School of International Relations. The Com- Research Professor: Jeffrey Cole, Ph.D. munication Management Program has estab- Professors: Jonathan D. Aronson, Ph.D.; (Director, Center for the Digital Future) lished dual degree programs with the USC Sandra Ball-Rokeach, Ph.D.; Manuel Castells, Gould School of Law and Hebrew Union Ph.D.; Peter Clarke, Ph.D.; Michael J. Cody, Reasearch Assistant Professor: Robert Appleby, College. Ph.D.; Geoffrey Cowan, LL.B.*; Nicholas Ph.D. Cull, Ph.D. (Chair, Public Diplomacy Master’s Program); Janet Fulk, Ph.D.; G. Thomas Adjunct Faculty: Vincent Brook, Ph.D.; James Goodnight, Ph.D. (Chair, Doctoral Program); Loper, Ph.D.; Michael Overing, J.D.; Paula Larry Gross, Ph.D.; Thomas A. Hollihan, Patnoe-Woodley, M.A.; Jillian Pierson, Ph.D.; Andrea Hollingshead, Ph.D. (Chair, Ph.D.; Susan Resnick-West, Ph.D.; Kelton Communication Management Master’s Program); Rhoads, Ph.D.; Sasha Strauss, M.A.; Tracy Doe Mayer, M.A. (Cinematic Arts); Margaret Westen, J.D. McLaughlin, Ph.D.; Lynn C. Miller, Ph.D.; Peter R. Monge, Ph.D.*; Ernest J. Wilson III, Emeritus Professors: Walter R. Fisher, Ph.D.; Ph.D. A. Michael Noll, Ph.D.; William H. Perkins, Ph.D. Associate Professors: Sarah Banet-Weiser, Ph.D.*; Francois Bar, Ph.D.; Joshua *Recipient of universitywide or school teaching award. Kun, Ph.D.; Randall Lake, Ph.D.; Sheila T. Murphy, Ph.D.; Stephen O’Leary, Communication Undergraduate Degrees 469 Undergraduate Degrees The School of Communication offers pro- Bachelor of Arts in Communication Qualified non-majors (generally, students with grams of study leading to a B.A. degree General Education Requirements junior/senior status, a minimum 3.0 GPA and and minors in Communication and the The university’s general education program a declared major elsewhere at the university) Entertainment Industry, Interactive Media provides a coherent, integrated introduction with appropriate academic preparation may be and the Culture of New Technologies, Global to the breadth of knowledge you will need to permitted to enroll in communication electives Communication, Health Communication, consider yourself (and to be considered by other without fulfilling prerequisite requirements. Professional and Managerial Communication, people) a generally well-educated person. This Application for a waiver should be made to an and Communication Law and Media Policy. program requires six courses in different catego- undergraduate advisor. Many communication majors pursue, with the ries, plus writing, foreign language and diversity school’s encouragement, a double major with requirements, which together comprise the Academic Integrity Policy another discipline or a minor to complement USC Core. See pages 59 and 237 for more The School of Communication maintains a the major. Through careful planning, students information. commitment to the highest standards of ethi- can complete these options within four years. cal conduct and academic excellence. Any stu- Course Requirements dent found responsible for plagiarism, fabrica- Students must consult with an undergraduate RequiReD CouRSeS unitS tion, cheating on examinations, or purchasing academic advisor at least once each semester Select four of the following five: papers or other assignments will be reported to explore course selections within the major, COMM 200 Communication as a to the Office of Student Judicial Affairs and the minor, general education offerings and Social Science 4 Community Standards and may be dismissed electives. COMM 201 Communication as a from the School of Communication. There are Liberal Art 4 no exceptions to the school’s policy. Admission COMM 202 Introduction to Admission to the School of Communication Communication Curriculum Areas of Study is competitive. Fall 2007 incoming freshmen Technology 4 By design, the courses in the curriculum tend had an average GPA of 4.10 with an SAT COMM 203 Introduction to Mass to cluster into different areas of study. These score of (middle 50%) 1920-2130. Transfer Communication Theory areas represent important foci in the com- students have averaged over a 3.66 GPA. and Research 4 munication discipline and are areas in which COMM 206 Communication and the school’s faculty possess special expertise. Students who wish to declare communica- Culture 4 Four such areas of study are described below. tion as their major may apply in three ways: They are not mutually exclusive, nor do they (1) entering freshmen and transfer students and two of the following three: exhaust the curriculum; rather, they represent must meet the criteria set by USC and the COMM 204* Public Speaking 4 partially overlapping areas of unusual depth. School of Communication for admission; COMM 301L Empirical Research in Students may specialize in one of these areas (2) current USC students need to have Communication 4 or may design individual programs of study by 32 units completed at USC with a minimum COMM 322 Argumentation and choosing other combinations of electives that GPA of 3.0; (3) transfer students need to have Advocacy 4 best meet their needs and career objectives. 16 units at USC with a minimum 3.0 USC Relevant courses for the clusters are posted GPA to apply. The 3.0 GPA is a minimum eleCtiveS unitS on the Annenberg School for Communication standard and does not guarantee admission. Six 300-400 level COMM courses 24 Web site (ascweb.usc.edu). For current USC students, the application Media, Law and Politics Option: This option period is the first week of classes each fall *Can be used to meet core requirement only if taken is designed for students who are interested and spring semester. No applications will during freshman or sophomore years. Students in careers in government and public service, be accepted after the first week of classes. admitted into the communication major with junior the law, and political and legal consulting, as or senior status may use COMM 204 to fulfill core well as advanced graduate study. Students Students who have not been admitted to the requirement if it is taken during the first complete examine communication processes in the communication major or one of the minors semester as a major. public sphere and learn how to participate may complete a maximum of 20 communi- competently in these practices. Courses cation (COMM) units at USC. No further Students must maintain a minimum 2.0 emphasize: the role of persuasion in the communication course work may be taken overall GPA in their upper division course political and legal processes; the techniques until the student is admitted. Students who work. Further, no more than 16 upper divi- used by individuals, institutions and social complete the maximum number of units sion elective units may be taken prior to movements to influence public affairs; without gaining admission to the school completion of the entire core. No more the history, design, implementation and will be advised to select another major. than 4 units of COMM 380 may be counted evaluation of political campaigns; the role of Students are encouraged to contact the toward the department major. The School of public opinion; ethical issues in public com- Annenberg Student Services Office, ASC 140, Communication is committed to ensuring that munication, including the influence of media (213) 740-0900, for advisement on communi- all declared communication majors follow the in the political and justice systems, the role cation admission criteria and major require- necessary requirements. Mandatory advise- of the First Amendment and the changing ments. In certain cases when admission to the ment is required of all communication majors nature of freedom of expression in a mass- Annenberg School is unlikely, students may each semester prior to registration. All students mediated environment, and problems of be referred to the Office of College Advising, taking communication classes are held to public participation. CAS 120, (213) 740-2534, to consult with an the highest academic integrity standards and advisor to select another major. may be denied admission or have admission revoked as a result of conduct violations. 470 USC Annenberg School for Communication Organizational and Interpersonal Communication Progressive Degree Program in RequiReD CoRe CoMMuniCAtion CouRSeS Option: This option is most relevant to stu- Communication/Master of (ChooSe thRee oF FouR) unitS dents interested in careers in business, man- Communication Management COMM 300 Foundations for the agement, human resources and development, This progressive degree program allows supe- Study of Entertainment, corporate communication, and consulting, rior students to complete both a Bachelor Communication and Society 4 as well as advanced graduate study. Courses of Arts in Communication and Master of COMM 310 Media and Society 4 emphasize: interpersonal communication Communication Management in as little as COMM 384 Interpreting Popular processes that affect and reflect personal- five years. Students with at least a 3.5 overall Culture 4 ity, motives, beliefs, attitudes and values; GPA in all classes taken at the university level COMM 395 Gender, Media and communication’s role in the development, and a 3.5 GPA in all undergraduate commu- Communication 4 maintenance and disintegration of social, nication classes may apply for admission to family and intimate relationships; manag- the degree program during their junior year. eleCtiveS unitS ing interpersonal conflict; communication A 3.5 GPA does not guarantee acceptance. Choose 3-4 courses (12 units). One (4 unit) between superiors and subordinates and in course must be in COMM; 8 units must be in teams; communication’s role in determining The School of Communication has a list of an outside area. organizational culture; managing information approved courses from which students can COMM 306 The Communication in organizations; and the role of information develop their course plan proposal. The course Revolution, Entertainment technology in processes of globalization. plan proposal and letters of recommendation and the Arts 4 from two USC faculty members must be sub- COMM 339 Communication Communication and Culture Option: This mitted with the application, with at least one Technology and Culture 4 option will be attractive to a broad range of of the recommendations coming from a faculty COMM 340 The Cultures of New students whose careers have an international member in the School of Communication. Media 4 or multicultural dimension, from those inter- Students must also submit sample essays and COMM 360 The Rhetoric of Los Angeles 4 ested in foreign service, travel and consult- research projects for an assessment of their COMM 395 Gender, Media and ing to those seeking careers in the arts. In ability to complete graduate level course Communication 4 addition, students taking this option will be work and an independent research practicum. COMM 430 Global Entertainment 4 well prepared for advanced graduate study. Students admitted into the progressive degree COMM 431 Global Strategy for the Courses emphasize: communication as an program begin taking master’s level courses Communications Industry 4 essential component of culture and cultural in their senior year and will complete the COMM 432 American Media and production; cultural forces that shape com- master’s degree in year five. For information Entertainment Industries 4 munication practices; cultural barriers to on the admission process, see an undergradu- COMM 455 Advertising and Society 4 communication; gender and diversity issues ate advisor. For further details on progressive COMM 456 Entertainment, Marketing in human and mass communication and degree programs, see page 82. and Culture 4 cultural production; media representations COMM 457 Children and Media 4 of race, ethnicity and gender; the production Minor in Communication and the COMM 458 Race and Ethnicity in of meaning in diverse modes such as art, entertainment industry Entertainment and the Arts 4 religion, popular culture and technology; and This minor offers courses that examine the COMM 465 Gender in Media Industries cultural criticism. theory, social impact and economics of the and Products 4 music, film and television industries. Students COMM 471 Communication Systems Entertainment, Communication and Society will learn strategies for analyzing popular cul- and Technologies 4 Option: This option is for students who wish ture texts; management and public relations COMM 472 Telecommunication to pursue careers in the entertainment indus- in the entertainment field; and social, cultural Strategic Analysis 4 try, as well as students interested in the rela- and political issues related to entertainment. COMM 480 Nonverbal Communication 4 tionship of communication and entertainment USC provides a broad array of courses that COMM 498 Ethical Issues in to popular culture, globalization, cultural equip students with tools to evaluate the Entertainment and studies, marketing, advertising and ethics. marketing of entertainment and the cultural Communication 4 Students taking this option will be well pre- products of the film, television, theatre and CTCS 409 Censorship in Cinema 4 pared for graduate study; they will also be music industries. This minor is intended to CTCS 464 Film and/or Television able to enter the entertainment industry with encourage students in a variety of majors to Genres 4 a grounding in the theory, roles, issues and draw upon these properties in preparation CTPR 386 Art and Industry of the effects of entertainment. Courses empha- for different careers in the entertainment Theatrical Film 4 size: the theoretical underpinnings of enter- industry. CTPR 410 The Movie Business: tainment studies; the historical context of From Story Concept to entertainment; the roles and effects of enter- Admission requirements are a minimum Exhibition 2 tainment concepts in “high art” and popular 3.0 grade point average and completion of CTPR 460 Film Business Procedures culture; the impact of entertainment on poli- 32 units (sophomore standing). The 3.0 GPA and Distribution 2 or 4 tics; advertising in an entertainment society; is a minimum standard and does not guaran- CTPR 461 TV Station Management 2 the blurring of marketing and entertainment tee admission. JOUR 452 Public Relations in and the effects of this on culture; the effects Entertainment 4 of entertainment in general and specifically JOUR 459 Fact and Fiction: From on constructions of race and childhood; issues Journalism to the in the blurring of fact and fiction; ethical Docudrama 4 dilemmas; and the globalization of entertain- JOUR 466 People of Color and the ment industries. News Media 4 Communication Undergraduate Degrees 471 JOUR 467 Gender and the News COMM 472 Telecommunication Minor in Communication law and Media 4 Strategic Analysis 4 Media Policy MUIN 360 Introduction to Music Law 4 COMM 486 Human and Technological The rapid advance in information and com- MUIN 370 Distribution of Recorded Systems in Organizations 4 munication technologies raises serious ques- Music and Music COMM 487 Communication and Global tions about the limits of free speech, censor- Publishing 4 Organizations 4 ship, and the impact of present and emerging MUIN 385 Radio in the Music communication policies on domestic and inter- Industry 4 Total units: 24 national industries. To address these develop- THTR 487 Promotion for the ments, this 24-unit cross-departmental minor Performing Arts 4 Minor in Professional and Managerial combines courses from communication, law, Communication economics, political science and journalism. Total units: 24 The ability to succeed in today’s workplace This minor not only enables students to under- necessitates a growing number of commu- stand what is occurring in the communication Minor in interactive Media and the Culture nication skills. As today’s increasingly global revolution, it also prepares them to participate of new technologies and highly competitive marketplace grows in the movement as critics and advocates. The World Wide Web, electronic mail and in complexity, the need to understand inter- Requirements for admission are a minimum many other interactive technologies are chang- cultural differences, the power of structure in 3.0 GPA and completion of a minimum of ing the way we learn, the way we work and the workplace and other issues such as deal- 32 units (sophomore standing). the way we gather and exchange information ing with interpersonal conflicts continues to in all areas of our lives. The 24-unit minor in increase. This 24-unit minor will provide stu- RequiReD CoRe CoMMuniCAtion CouRSeS unitS interactive media and the culture of new tech- dents interested in the management of people, COMM 371 Censorship and the Law: nologies focuses on the wide-ranging social, resources or products with these necessary From the Press to cultural and economic ramifications of these tools. Requirements for admission are a mini- Cyberspace 4 new technologies and equips students with mum 3.0 GPA and completion of a minimum COMM 322 Argumentation and the basic technical skills necessary to excel in of 32 units (sophomore standing). Advocacy 4 this age of the communication revolution. COMM 421 Legal Communication 4 RequiReD CoRe CoMMuniCAtion CouRSeS unitS Requirements for admission are a minimum COMM 320 Small Group and Team eleCtive CouRSeS unitS 3.0 GPA and completion of a minimum of Communication 4 Choose three from the following. One must be 32 units (sophomore standing). The 3.0 GPA COMM 375 Business and Professional in COMM; two must be in an outside area. is a minimum standard and does not guaran- Communication 4 COMM 324 Intercultural tee admission. COMM 385 Survey of Organizational Communication 4 Communication 4 COMM 345 Social and Economic RequiReD CoRe CoMMuniCAtion CouRSeS unitS Implications of Commu- eleCtiveS – ChooSe thRee FRoM COMM 202 Introduction to nication Technologies 4 the Following: unitS Communication COMM 370 The Rhetoric of Ideas: Technology 4 COMM 302 Persuasion 4 Ideology and Propaganda 4 COMM 339 Communication COMM 304 Interpersonal COMM 388 Ethics in Human Technology and Culture 4 Communication 4 Communication 4 COMM 340 The Cultures of COMM 308 Communication and COMM 402 Public Communication New Media 4 Conflict 4 Campaigns 4 COMM 315 Health Communication 4 COMM 412 Communication and eleCtiveS – ChooSe thRee COMM 321 Communication in the Social Movements 4 FRoM the Following unitS Virtual Group 4 COMM 422 Legal Issues and New Media 4 COMM 310 Media and Society 4 COMM 322 Argumentation and COMM 471 Communication Systems COMM 321 Communication in the Advocacy 4 and Technologies 4 Virtual Group 4 COMM 324 Intercultural COMM 489 Campaign Communication 4 COMM 345 Social and Economic Communication 4 ECON 330 The Political Economy Implications of COMM 345 Social and Economic of Institutions 4 Communication Technologies 4 Implications of ECON 434 Economic Analysis of Law 4 COMM 384 Interpreting Popular Communication Technologies 4 JOUR 373 The Ethics of Television Culture 4 COMM 388 Ethics in Human Journalism 4 COMM 395 Gender, Media and Communication 4 JOUR 460 Social Responsibility Communication 4 COMM 431 Global Strategy for the of the News Media 4 COMM 422 Legal Issues and New Media 4 Communications Industry 4 LAW 200x Law and Society 4 COMM 431 Global Strategy for the COMM 486 Human and Technological LAW 201x Law and Politics: Communication Industry 4 Systems in Organizations 4 Electing a President 4 COMM 465 Gender in Media Industries COMM 487 Communication and POSC 441 Cultural Diversity and Products 4 Global Organizations 4 and the Law 4 COMM 471 Communication POSC 442 The Politics of Human Total units: 24 Systems and Technologies 4 Differences: Diversity and Discrimination 4 Total units: 24 472 USC Annenberg School for Communication Minor in global Communication RequiReD CoMMuniCAtion CouRSe unitS Debate Squad The rise of global firms and international COMM 487 Communication and The Trojan Debate Squad provides an oppor- changes that followed the end of the cold war Global Organizations 4 tunity for outstanding students (3.0 GPA), raise new opportunities and challenges. This both communication majors and non-majors, minor provides students from fields such as CoMMuniCAtion eleCtiveS (SeleCt two) unitS to compete in an intensive intercollegiate business, journalism, engineering and politi- COMM 324 Intercultural laboratory setting. Whatever the student’s cal science an understanding of the dynamic Communication 4 intended career, the skills he or she develops nature of global relations, communications COMM 339 Communication in research, critical thinking and oral advoca- and technology. The global communication Technology and Culture 4 cy will be invaluable. The team has an excel- minor consists of six 4-unit courses, three COMM 345 Social and Economic lent record in both team policy debate and from International Relations and three from Implications of Commu- individual speaking events and has traveled Communication. nication Technologies 4 widely both nationally and abroad. COMM 371 Censorship and the Law: RequiReD inteRnAtionAl RelAtionS CouRSe unitS honors Program From the Press to IR 305 Managing New Global Cyberspace 4 The school offers an honors program for Challenges 4 COMM 385 Survey of Organizational exceptional students, including honors sec- Communication 4 tions of regular classes, special seminars inteRnAtionAl RelAtionS RegionAl CouRSeS COMM 430 Global Entertainment 4 reserved only for honors students (COMM (SeleCt one) unitS (Prerequisite: COMM 300) 495), an internship (COMM 496x) and an IR 303 Leadership and Diplomacy 4 COMM 431 Global Strategy for the honors thesis (COMM 497x). To qualify, stu- IR 325 Rich and Poor States in the Communications Industry 4 dents must maintain a 3.5 GPA both overall World Political Economy 4 COMM 471 Communication Systems and in the COMM major after completing (departmental approval) and Technologies 4 the core courses (any four of COMM 200, IR 326 U.S. Foreign Economic Policy 4 COMM 472 Telecommunication COMM 201, COMM 202, COMM 203, and IR 330 Politics of the World Economy 4 Strategic Analysis 4 COMM 206 and two of COMM 204, COMM IR 333 China in International 301L and COMM 322). To graduate with Affairs 4 Total units: 24 Annenberg Honors, a student must maintain IR 345 Russian and Soviet a 3.5 overall and COMM major GPA. Contact Foreign Policy 4 For more information or to apply to this an undergraduate advisor for further informa- IR 360 International Relations of minor, contact the School of International tion and application forms. the Pacific Rim 4 Relations, USC College. honor Society IR 361 South and Southeast Asia in International Relations 4 Minor in health Communication Lambda Pi Eta is a national communication/ IR 362 The International Relations This minor is designed to appeal to students journalism honor society that is open to of the Contemporary with a wide range of interests, including declared majors who have completed at least Middle East 4 those with a general interest in promoting 32 units (minimum 3.0 GPA), 12 of which are IR 363 Middle East Political healthy lifestyle practices through commu- in the major (minimum 3.25 GPA). Economy 4 nication. These students will be prepared to IR 365 Politics and Democracy in seek future job opportunities from various honors in Multimedia Scholarship Latin America 4 areas including the managed care industry, This program offers qualified undergraduate IR 367 Africa in International hospitals, wellness programs, broadcast and students an opportunity to approach their Affairs 4 cable companies, private and governmental discipline(s) of study through the critical IR 368 French Foreign Policy: agencies as well as other organizations look- application of multimedia expression and 1945 to the Present 4 ing for experts with demonstrated knowledge scholarship. The student experience will be (offered in Paris only) in health-related fields. characterized by smaller classes taught by IR 369 Contemporary European leading faculty members and enriched by a International Relations 4 For degree requirements or to apply to this program of lecture series, visiting scholars, IR 383 Third World Negotiations 4 minor, contact the Department of Preven- symposia and conferences. For complete IR 384 Introduction to Asian tive Medicine, Keck School of Medicine, program requirements, see Interdisciplinary Security 4 page 752. Programs, page 103. IR 385 European Foreign Policy Minor in Cultural Studies Annenberg international Programs and Security Issues 4 IR 403 Transnational Diplomacy See the Department of English, page 315. Semester in Amsterdam and Global Security 4 Through the Council on International IR 405 International Negotiation 4 Minor in law and Society Education Exchange, students study at the (junior standing) See the Department of Political Science, University of Amsterdam. The first week IR 439 Political Economy of page 423. students spend in orientation sessions which Russia and Eurasia 4 include an overview of the academic program, IR 442 Japanese Foreign Policy 4 an introduction to Amsterdam and to Dutch IR 468 European Integration 4 society and culture, as well as excursions in and around the city. Students enroll in the iR eleCtive offerings taught in English at the University Select one 300 or 400 level IR course of Amsterdam. Such courses include com- munication, art, history, economics, environ- mental sciences, computer science, history, philosophy, literature, social science and theology. Communication Graduate Degrees 473 Semester in Australia Semester in Hong Kong Semester in New Zealand These semester programs offer students The semester program offers students the Two semester programs offer students the the chance to live and study in Australia’s opportunity to study Chinese culture and opportunity to travel into the Southern most exciting city. Students take communica- interact with Chinese people in a multi- Hemisphere and live in the rugged and beau- tion courses that count toward major credit at cultural context at the Chinese University tiful landscape of New Zealand. Students can USC at either the University of New South in Hong Kong, a bilingual institution. The study at either the Auckland University of Wales (UNSW) or Macquarie University, program also gives students the experience Technology or the University of Canterbury, two of Australia’s premier universities. Both of living in Hong Kong at a historic moment both world-class institutions which offer universities are located close to the hub of where they can witness the “one country, students the chance to take communication Sydney’s business district. The programs will two systems” experiment. Courses in English courses that count toward major credit at give students the chance to explore mass are offered in fine arts, literature, history, USC, while exploring the beautiful cities media and communication in a challenging Japanese studies, intercultural studies, music, of Auckland and Christchurch and the sur- environment with a distinct world view, very philosophy, computer science, anthropology, rounding countryside. These programs will different from that of the United States. economics, international relations, as well offer communication students an exciting as journalism and communication. For stu- way to broaden their understanding of media Semester in Buenos Aires dents interested in Chinese language, courses and mass communication in a challenging This semester program offers students the are offered in Putonghua (Mandarin) or environment with world views distinctly dif- opportunity to study Latin American culture Cantonese. Extracurricular activities include ferent from the United States. and study at the Universidad de San Andres, the opportunity to teach English in rural a small liberal arts college in the suburbs of China one weekend, monthly dinner talks Semester in Singapore Buenos Aires. Students will live and learn with Asian Studies specialists and excursions The program offers students the opportunity in this vibrant metropolis while taking com- to local areas of interest. to study at Nanyang Technological University munication courses that count toward major in Singapore. The Republic of Singapore is a credit at USC. Buenos Aires is one of the Semester in London modern city-state boasting the world’s busiest largest cities in Latin America and will give The semester program offers students the ports. Singapore has emerged as an important students the chance to explore the world opportunity to study communication in regional center for trade, communications, view of Latin America and how it relates to London, the most important center of media tourism, and banking. Despite rapid growth communication, mass media and the world in Europe. Many of the communication and soaring skyscrapers, Singapore remains at large. courses offered include British media guest one of the cleanest, greenest and safest cities lecturers and site visits. The program includes in the world, blending Western-style develop- This program is open to Annenberg students one four-day trip to Paris as well as two ment with Eastern-style culture. A wide array as well as Spanish majors and minors. The one-day visits to such places as Stonehenge, of communication and journalism courses program will immerse students in South Stratford, Oxford, Cambridge and Windsor. are offered. American culture. With classes being taught Planned activities within London include the- exclusively in Spanish, this program requires atre and museum visits and a reception with For more information, contact Annenberg a high degree of proficiency in Spanish, both USC alumni residing in the London area. International Programs at (213) 821-2180 or written and oral (2.5 years of college-level email@example.com. Spanish or the equivalent required). No spe- cial arrangements will be made for students who cannot meet language requirements. Graduate Degrees Degree Programs The degree programs are designed to ensure research. These requirements strengthen The School of Communication offers pro- that students are educated in substantive the student’s appreciation of the intellec- grams of study leading to a professional studies that constitute the discipline of com- tual bases of human communication study Master of Communication Management, a munication and provide a basis for competing and further the concept of a community of Master of Arts in Global Communication effectively in the job market. scholars and practitioners in the profession. in collaboration with the London School of Students specialize in one of five available Economics, a Master of Public Diplomacy All students seeking the degrees in commu- tracks: rhetoric and political communication; and research-oriented Master of Arts and nication management and global communica- media, culture and community; interpersonal Doctor of Philosophy degrees in Communi- tion will take a range of courses that prepare and health communication; organizational cation. The Master of Public Diplomacy com- them for successful professional management communication; or information and society. bines the resources of the Annenberg School careers in communication-related businesses, In addition, students are encouraged to for Communication and USC College’s organizations and fields. sample courses in the remaining tracks, School of International Relations. In addition, thus obtaining an education of unparalleled special programs enable students to earn dual All students pursuing the research-oriented breadth and depth. degrees in communication management and degrees (M.A. and Ph.D.) are required to law (USC Gould School of Law) and in com- take two theory courses that introduce them munication management and Jewish commu- to inquiry in human communication and two nal service (Hebrew Union College). research methods courses that acquaint them with the historical/critical and social scientific techniques available to conduct scholarly 474 USC Annenberg School for Communication Admission Requirements Criteria: All applicants must submit the Course Requirements Master of Communication Management, Master online USC Graduate Admission Application Thirty-two units (usually eight courses) in of Arts in Global Communication, Master and Annenberg Supplemental Form with approved graduate-level course work are of Public Diplomacy and Master of Public three letters of recommendation from faculty required. Students will take 4 units of a track Diplomacy (Practitioner and Mid-Career qualified to comment on their capacities for core course. They will take 12 units from Professional) a rigorous program of study. Completion of a an elective list for their chosen track. They The school accepts students from a broad basic descriptive statistics course is recom- will take the research tool prior to the cap- range of academic backgrounds in social mended. In addition, a personal statement, stone Communication Research Practicum sciences, humanities, physical sciences or pro- transcripts from all colleges/universities (CMGT 597). Of the remaining elective units, fessional schools. Some are employed or have attended, resume, and sample of scholarly up to 8 may be taken at USC outside the work experience in communication-related writing are required. School of Communication; these courses must fields. Others apply immediately after com- be approved by the director of the Master of pleting baccalaureate degrees. Procedure: Admission is granted for the fall Communication Management program and semester only; the application deadline may be selected from a variety of disciplines, Criteria: The faculty admission committees is December 1. Applicants are strongly depending upon student needs and career consider many criteria in the admission selec- encouraged to take the Graduate Record interests. All remaining course work must tion process: not only the academic record, Examination prior to November 1. be chosen from Annenberg School offerings, but professional and work-related accom- either from the CMGT course list or from plishments are taken into account. The Degree Requirements approved electives. minimum criteria are the equivalent of a U.S. The Global Communication, Master of Arts bachelor’s degree and a 3.0 GPA for all under- in Communication and Doctor of Philosophy graduate Certificate in entertainment graduate and graduate work completed. For in Communication are awarded under the Communication Management admission to communication management jurisdiction of the Graduate School. Refer This certificate program is for students who and public diplomacy, scores on the General to the Graduate School section of this cata- have already earned master’s degrees and Test of the Graduate Record Examinations logue, page 91, and the Requirements for who wish to pursue or expand careers in the are required. (Applicants to the communica- Graduation section, page 81, for general entertainment industry. Students will study tion management degree program may sub- regulations. All courses applied toward the the latest areas of entertainment-related mit Graduate Management Admissions degrees must be courses accepted by the research, theory and application. They will Test scores in lieu of the GRE.) Scores on Graduate School. have a strong grounding in the theory, roles, the Test of English as a Foreign Language issues and effects of entertainment as well as (TOEFL) are required for applicants whose Master of Communication Management the impact of entertainment and new enter- native language is not English. Letters of Each student chooses a track and follows the tainment technologies on society, behavior recommendations from those persons famil- course of study for that track. A faculty aca- and the entertainment industry. iar with the applicant’s work – preferably demic advisor assists the student to build on academically – are required also. In addition, earlier academic and work experience in order Students take 16 units of graduate course applicants must submit a statement of pur- to achieve desired professional goals. work that may not be used or have been used pose, transcripts of all previous college and for any other degree or certificate program, university work attempted, resume and writ- Residence of which 4 units may be cognate courses. ing samples. Students may pursue the Master of A partial list of courses includes: Communication Management on either a COMM 575 Advocacy and Social Applicants to the global communication full- or part-time basis. Full time, the degree Change in Entertainment degree program must apply to the London can be finished in one calendar year; part time, and the Media 4 School of Economics. Participation in this all degree work can be finished in one-and-a- CMGT 542 Business Strategies of degree program requires that students simul- half to two-and-a-half years. With permission Communication and taneously gain admission to LSE and USC. from a School of Communication committee, Entertainment Firms 4 GRE or GMAT scores are not required for a maximum of 4 graduate units may be trans- CMGT 543 Managing Communication this degree program. All students will begin ferred from another accredited institution. in the Entertainment their studies in London at the LSE. Industry 4 Foreign Language Requirement CMGT 547 Distribution of Recordings: Procedure: Admission is granted for fall for all There are no foreign language requirements Media, Retail and Online graduate degree programs. In addition, com- for this degree. Channels 4 munication management offers admission for CMGT 548 Issues in Children’s Media 4 spring and summer. Refer to the Annenberg Research Tool Requirement CMGT 558 The International Web site for application guidelines, deadlines Students take one 4-unit research course as a Entertainment and filing periods. prerequisite for CMGT 597 Communication Marketplace 4 Research Practicum. The list of approved CMGT 581 Media in Social Master of Arts and Doctor of Philosophy research methods courses is available from Services: Design and Students may enter from a variety of academic the academic advisor. Evaluation of Campaigns 4 fields and majors. Applicants whose under- CMGT 583 Social Marketing and graduate work was in fields other than com- Entertainment Education 4 munication may be admitted on the condition CMGT 586 Entertainment Media: that adequate preparation in directly relevant Content, Theory and areas is evident. Completion of a master’s Industry Practices 4 degree in communication is not required for admission to the Doctor of Philosophy. Communication Graduate Degrees 475 graduate Certificate in health CMGT 558 The International CMGT 547 Distribution of Recordings: Communication Management Entertainment Marketplace 4 Media, Retail and Online This certificate program is for students hold- CMGT 582 Communication for Channels 4 ing master’s degrees who wish to pursue or International Development 4 CMGT 566 Communication Law and expand careers in health communication. CMGT 583 Social Marketing and New Technologies 4 Students will study the most recent theoreti- Entertainment Education 4 CMGT 571 Communications cal and practical developments in the area of Technologies 4 health communication and how this informa- graduate Certificate in Marketing CMGT 574 Tele-Media: A Strategic tion can be used to improve public health as Communication Management and Critical Analysis 4 well as individual behavior. This certificate program is for students hold- CMGT 599 Special Topics 2-4, max 8 ing master’s degrees who wish to pursue Students take 16 units of graduate course or expand careers in marketing communica- graduate Certificate in Strategic work beyond the master’s degree, of which tion. Students will study the latest develop- Corporate and organizational 4 units may be cognate courses. One course ments in marketing communication research Communication Management must be from preventive medicine, public and theory and the application to marketing This certificate program is for students hold- health, pharmacology or other health science communication issues. ing master’s degrees who wish to pursue or program which focuses on “what is communi- expand careers in corporate communication cated” in health communication. A partial list Students take 16 units of graduate course and communication consulting. Students will of courses includes: work beyond the master’s degree, of which study the latest developments in organiza- COMM 575 Advocacy and Social 4 units may be cognate courses. A partial list tional communication research and theory Change in Entertainment of courses includes: and the application to business communica- and the Media 4 CMGT 502 Strategic Corporate tion issues. CMGT 510 Communication, Values, Communication 4 Attitudes, and Behavior 4 CMGT 510 Communication, Values, Students take 16 units of graduate course CMGT 520 Social Roles of Commu- Attitudes, and Behaviors 4 work beyond the master’s degree, of which nication Media 4 CMGT 541 Integrated Communication 4 units may be cognate courses. A partial list CMGT 541 Integrated Communication Strategies 4 of courses includes: Strategies 4 CMGT 548 Issues in Children’s Media 4 CMGT 500 Managing Communication 4 CMGT 548 Issues in Children’s Media 4 CMGT 581 Media in Social Service: CMGT 502 Strategic Corporate CMGT 581 Media in Social Services: Design and Evaluation Communication 4 Design and Evaluation of of Campaigns 4 CMGT 505 Communication in Work Campaigns 4 CMGT 584 Communication and the Settings 4 CMGT 583 Social Marketing and Multicultural Marketplace 4 CMGT 510 Communication, Values, Entertainment Education 4 CMGT 587 Audience Analysis 4 Attitudes, and Behavior 4 CMGT 599 Special Topics 2-4, max 8 CMGT 599 Special Topics 2-4, max 8 CMGT 535 Online Communities for Organizations 4 CMGT 573 Evaluating Communication graduate Certificate in international and graduate Certificate in new Needs 4 global Communication Management Communication technologies CMGT 576 Communication Strategies This certificate program is for students hold- This certificate program is for students hold- for Conflict Management 4 ing master’s degrees who wish to pursue or ing master’s degrees who wish to pursue or CMGT 599 Special Topics 2-4, max 8 expand careers in international and global expand careers in communication technolo- communication management. Students will gies. Students will study the latest develop- study the latest developments in information ments in new communication and media Master of Arts in global Communication and communication technologies, regulations technologies and their application in a variety The Annenberg School for Communication and policies, and industry practices within a of organizational and social contexts. collaborates with the London School of global context. Economics and Political Science (LSE) to Students take 16 units of graduate course provide the course work necessary for stu- Students take 16 units of graduate course work beyond the master’s degree, of which dents to become fully engaged with the phe- work beyond the master’s degree, of which 4 units may be cognate courses. A partial list nomenon of global communication through 4 units may be cognate courses. A partial list of courses includes: this dual master’s degree program. Upon of courses includes: COMM 534 The Culture of New satisfaction of all program requirements, stu- COMM 553 Political Economy of Technologies 4 dents will be awarded a Master of Arts (M.A.) Global Telecommunica- COMM 544 The Arts and New in Global Communication by USC as well as tions and Information 4 Media 4 a Master of Science (M.Sc.) in Global Media COMM 559 Globalization, CMGT 528 Web Design for and Communications, by the LSE. Communication and Society 4 Organizations 4 CMGT 531 Communication and the CMGT 530 Social Dynamics of Residence International Economy 4 Communication This is a two-year program during which stu- CMGT 557 Communication Policy in Technologies 4 dents spend their first year at the LSE and the Global Marketplace 4 CMGT 533 Emerging Communication their second year at USC. CMGT 545 Communication and Technologies 4 Global Competition 4 CMGT 535 Online Communities Foreign Language/Research Tool Requirements for Organizations 4 There are no foreign language requirements. Students take a one-term research methods course as part of their course work at the LSE. 476 USC Annenberg School for Communication Course Requirements Master of Public Diplomacy otheR eleCtiveS The Master of Arts in Global Communication The Master of Public Diplomacy combines (CognAte, CoMM, CMgt, iR) (8 unitS) unitS requires 42 units; the equivalent of 18 units the resources of the Annenberg School for These units may be taken from the School earned at LSE and 24 units earned at USC. Communication and USC College’s School of Communication, School of International of International Relations. This program Relations or any graduate program at USC. Year at LSE: The LSE academic year has is designed for students who already have Courses must be approved by the Public three terms. Students will complete classes a substantial undergraduate background Diplomacy program director. approved by faculty at the LSE. Students in social sciences or relevant professional must earn at least 3 units at LSE, which experience in subjects such as communica- articulates as 18 units at USC. tions, film and media studies, journalism, Master of Public Diplomacy (Practitioner political science, public relations and inter- and Mid-Career Professional) Year at USC: Students must complete national relations. Students in the program This program is designed for students who COMM 598 as well as 20 elective units (5 may decide to emphasize public diplomacy already have at least five years experience courses) from the School of Communication training most appropriate for a career in pub- working in public diplomacy (engaged in graduate curriculum, excluding COMM 525, lic service, the corporate world or in a non- international advocacy, international publicity/ COMM 526, COMM 550 and COMM 552. governmental organization (NGO) working in public relations, international broadcasting, Students may choose one of their elective the ever-expanding global civil society. cultural and/or exchange work or other work courses from a department outside Annenberg which the admissions committee deems to with the approval of their advisors. Requirements for the completion of this fall within their definition of public diploma- degree program are 49 units, including the cy). The program is taught over a single cal- Students will produce a final research project required substantive paper or alternative proj- endar year beginning with a summer course on global communication that will be the ect. The course requirements are as follows: introducing the advanced study of public product of work done both at the LSE and diplomacy and ending with the submission of Annenberg. Students complete a research PuBliC DiPloMACy RequiReMentS (12 unitS) unitS a piece of research work in the middle of the project during the summer after their year PUBD 502 Historical and Comparative following summer. Students interested in this at the LSE for which grades are awarded Approaches to Public program are required to take the Graduate by LSE faculty. A passing grade is required. Diplomacy 4 Record Examinations (GRE). They will continue to develop this project PUBD 504 Global Issues and Public during the year at Annenberg in COMM 598 Diplomacy 4 Requirements for the completion of this and must earn a grade of B minus or higher. PUBD 596 Practicum in Public degree program are 32 units including a Diplomacy Research 4 substantive paper or alternative project. Master of Arts in Communication Core courses are taught in the School of Individuals seeking the Master of Arts in PuBliC DiPloMACy toolBox CouRSeS Communication and the School of Interna- Communication are expected to acquire and (12 unitS) unitS tional Relations. With approval of the pro- demonstrate a general knowledge of human Select three of the following courses gram director, students may select electives communication, including humanistic and PUBD 508 The Rhetoric of War from the USC graduate curriculum. social scientific approaches. and Peace 4 PuBliC DiPloMACy CoRe RequiReMentS PUBD 509 Advocacy in Public The program, arranged in consultation Diplomacy: Argumentation (8 unitS) unitS with the school’s coordinator of doctoral and Debate 4 PUBD 500 Introduction to the studies, provides two options: degree with PUBD 510 Technologies and Public Advanced Study of comprehensive examination requires a total Diplomacy 4 Public Diplomacy 4 of 32 units (normally eight courses), includ- PUBD 512 Cultural Diplomacy 4 PUBD 596 Practicum in Public ing core courses COMM 525, COMM 526, PUBD 516 International Diplomacy Research 4 COMM 550 and COMM 552 and four elec- Broadcasting 4 tives; or degree with thesis requires successful PUBD 518 International Exchanges PuBliC DiPloMACy toolBox CouRSeS completion of core courses, three electives and and Public Diplomacy 4 (8 unitS) unitS 4 units of COMM 594ab Master’s Thesis. PUBD 519 News Media and the Select two of the following courses Foreign Policy Process 4 PUBD 508 The Rhetoric of War Not more than two approved 400-level courses PUBD 520 Regional Studies in and Peace 4 may be applied to a student’s program and Public Diplomacy 4 PUBD 509 Advocacy in Public a maximum of 4 semester units with grades PUBD 522 Hard Power, Soft Power, Diplomacy: Argumentation of B or better may be accepted by transfer and Smart Power 4 and Debate 4 from another institution of higher learning. PUBD 510 Technologies and Public The minimum acceptable GPA for successful inteRnShiP (1 unit) unitS Diplomacy 4 completion of this program is 3.0. IR 591 Field Study 1 PUBD 512 Cultural Diplomacy 4 PUBD 516 International The majority of students choose the compre- CoMMuniCAtion AnD inteRnAtionAl RelAtionS Broadcasting 4 hensive examination option. The examina- eleCtiveS (16 unitS) unitS PUBD 518 International Exchanges tion consists of six hours of writing, taken Any two approved IR courses 8 and Public Diplomacy 4 on two different days. Permission to take Any two approved COMM or CMGT courses 8 PUBD 519 News Media and the an M.A. degree with thesis can be obtained Foreign Policy Process 4 only by application to the school screening PUBD 520 Regional Studies in committee. Public Diplomacy 4 PUBD 522 Hard Power, Soft Power, and Smart Power 4 Communication Graduate Degrees 477 eleCtiveS (8 unitS FRoM CoMMuniCAtion (4) Organizational Communication: Qualifying Examination oR inteRnAtionAl RelAtionS) unitS COMM 508, COMM 585, COMM 599, Qualifying examinations for the Ph.D. usually COMM 620, COMM 635, COMM 636, are taken in the third year of study follow- Approved IR courses COMM 637, COMM 638, COMM 640, ing completion of all required courses and a Approved COMM or CMGT courses COMM 641, COMM 645; preliminary research paper. The examination otheR eleCtiveS (5) Information and Society: includes both written and oral portions. The (CognAte, CoMM, CMgt, iR) (8 unitS) unitS COMM 546, COMM 553, COMM 570, written portion is composed by committees COMM 582, COMM 599, COMM 605, of faculty in the relevant areas of study; the These units may be taken from the School COMM 620, COMM 630, COMM 631, oral portion is administered by the student’s of Communication, School of International COMM 635, COMM 645, COMM 647, guidance committee. Students must pass both Relations or any graduate program at USC. COMM 660, COMM 662. portions to be advanced to candidacy. Students must confer with their guidance committee Doctor of Philosophy in Communication In addition, students must take at least two chair, not later than the second week of the Students in the doctoral program learn theo- courses in one other track outside their spe- semester during which the examinations are ries that guide research into communication cialization (8 units total). Students also pursue to be taken, regarding distribution of written processes and effects and into institutions and an approved cognate elective program of examination hours among subject matter areas. technologies that lend pattern to communica- study in which at least two courses (normally tion. Applicants for the Ph.D. are expected 8 units) are taken in a related field outside Doctoral Dissertation to acquire and demonstrate humanistic and the Annenberg School. Students entering the The dissertation is an original research proj- behavioral knowledge of communication School of Communication with a master’s ect contributing to knowledge about human while acquiring skills requisite to scholarly degree may, with permission, apply part of communication and should demonstrate a research in the discipline. their previous graduate course work to the high level of competence in methodologies of cognate requirement. Students in the organi- scholarly inquiry. Screening Procedures zational communication track are required to Student progress is carefully monitored take at least two methods classes in addition Defense of Dissertation by the School of Communication faculty. to the core courses, COMM 550 and COMM Dissertations are defended in a formal meet- Students are normally screened at the end 552. If taken in a department or unit other ing with the three-member dissertation com- of their first year of graduate study. At that than the School of Communication, these mittee. The school prefers that the defense time they must have completed no fewer courses cannot also be counted toward the oral be taken prior to final typing so that than 16 and no more than 24 units, includ- student’s cognate requirement. recommended changes can be made in the ing COMM 525, COMM 526, COMM 550 final manuscript. and COMM 552. Students are evaluated on Research Tool Requirement subject matter competence, teaching potential Doctoral students are expected to demon- Dual Degree in law (J.D.) and Master of and their ability to conduct independent strate methodological competence in an area Communication Management research. Upon successful passage of the of specialization prior to taking the qualifying Academic training in law and in communica- screening procedure, the student has 30 days examination. Such competence is usually tion management provides a powerful back- in which to form a guidance committee. demonstrated through course work (the suc- ground for careers in business, entertainment cessful completion, with grade B or better, or government life. The USC Gould School Course Requirements of selected course work in addition to their of Law and the School of Communication The student is required to take a minimum content courses that is approved by the Ph.D. collaborate in a program that enables of 76 units and write an approved disserta- guidance committee taken in the school these educational opportunities. Students tion. Four core courses — COMM 525, and/or related departments), and by comple- complete both the J.D. and the Master of COMM 526, COMM 550 and COMM 552 — tion of a preliminary research project. Under Communication Management in three years, and COMM 794ab Doctoral Dissertation are special circumstances, students with an excep- the time normally required for the law degree required for all students. tional prior background in research methods alone. may demonstrate their competence by suc- Students specialize in one of five tracks by cessfully passing a research tool examination Students must complete 20 units (five courses) completing a minimum of three courses designed and administered by the Ph.D. of communication courses at the School of (12 units) in one of the following: guidance committee. Communication: one core class from the (1) Rhetoric and Political Communication: student’s preferred track; one method course; COMM 509, COMM 511, COMM 512, Guidance Committee CMGT 597; and the remaining two courses COMM 513, COMM 514, COMM 515, This committee is composed of five USC may be from either core or elective offerings. COMM 517, COMM 518, COMM 521, faculty members, at least three of whom are COMM 522, COMM 580, COMM 599, from the School of Communication. Students To earn the J.D., all students (including dual COMM 610; are expected to work closely with the mem- degree students) must complete 35 numeri- (2) Media, Culture and Community: bers of their guidance committee, especially cally graded law units at USC after the first CMGT 587, COMM 516, COMM 519, their committee chair, in selecting advanced year. The associate dean may make excep- COMM 534, COMM 544, COMM 575, course work and shaping areas of interest and tions to this rule for students enrolled in law COMM 580, COMM 584, COMM 599, research. In addition to helping the student school honors programs. COMM 605, COMM 618, COMM 620, plan a program, the committee administers COMM 629, COMM 654, COMM 660, the oral portion of the qualifying examination COMM 662; and approves the dissertation committee. (3) Interpersonal and Health Communication: CMGT 587, COMM 504, COMM 524, COMM 562, COMM 599, COMM 602, COMM 620, COMM 625; 478 USC Annenberg School for Communication First Year: Required law school courses. Dual Degree in Master of Communication Students of this program are admitted sepa- Management/Jewish Communal Service rately to each school. Four of the 54 required Second and Third Years: 20 units of com- The dual degree program, Communication credits of graduate course work at Hebrew munication courses; 38 units of law courses, Management/Jewish Communal Service, Union College are used to fulfill the School of of which 8 units must be approved as offers students the academic opportunity for Communication’s cognate option. In addition, appropriate for acceptance by the School of advanced study of how sophisticated com- the student will complete 24 credits of the Communication toward its degree. munication processes and technologies can school’s course work including CMGT 597, impact nonprofit social services. The pro- as well as the Hebrew Union College thesis All students take CMGT 597 in the third gram has been developed by the Annenberg requirements. year. School for Communication and Hebrew Union College’s School of Jewish Communal Those interested in this program should Application to pursue the dual degree should Service to combine the study of communica- contact the Office of Admissions, Hebrew be made before completion of 15 units of tion theory, processes and technologies with Union College-Jewish Institute of Religion, work in law or 8 units toward the Master postgraduate education in communal service. 3077 University Avenue, Los Angeles, of Communication Management degree. The goal of this program is for graduates to CA 90007-3796 for comprehensive informa- Admission by the law school to its J.D. perform more effectively in the nonprofit sec- tion about the application process. degree will be evaluated as a substitute for tor, having received specific training in areas GRE scores. such as organizational communication, media impacts and policy. Courses of Instruction C o m m u n i C at i o n ( C o m m ) CoMM 203 introduction to Mass Commu- CoMM 301l empirical Research in Commu- nication theory and Research (4) Survey of nication (4) Experimental and survey meth- mass communication research; history, con- ods for communication study; basic statistical The terms indicated are expected but are not tent, effects, theories and policy implications concepts, procedures, and tests. Prerequisite: guaranteed. For the courses offered during any of various media. COMM 200. given term, consult the Schedule of Classes. CoMM 204 Public Speaking (4) Principles CoMM 302 Persuasion (4) Theories and and practices of effective oral communication; research in social influence; strategies and CoMM 140x nature and impact of Com- analysis of the speaking-listening process; tactics of persuasive communications in such munications (4) Nature of communications selection and organization of speech materi- settings as politics, public relations, advertis- and their impact upon people; examination of als; use of new presentation technologies. ing, business. empirical evidence showing impact of media and the organization of media institutions. CoMM 205 Communication Practicum CoMM 303 learning from Case Studies in Not available for major credit. (2, max 4) Students address communication Communication (4) Case study approaches issues in a field setting. They will evaluate to communication research; reliability, valid- CoMM 141 Applied Debate (4) Fundamen- communication practices using interview ity, generalizability, and ethics in qualitative tals of debate and critical thinking; participate methodology. Projects are jointly evaluated by social research; cases in communication policy in classroom and public on-campus audience internship supervisor and professor. Open to and practices. debates; engage in experiential learning in communication majors only. Graded CR/NR. community settings. Prerequisite: COMM 200; recommended prepara- CoMM 304 interpersonal Communica- tion: sophomore standing. tion (4) Analysis of face-to-face interaction; CoMM 200 Communication as a Social role of communication in the development, Science (4) Social scientific inquiry into CoMM 206 Communication and Culture (4) maintenance and destruction of relationships; human communication; core theories of mes- Examines cultural institutions, ideologies, communication processes in managing inter- sage production and reception in interper- artifacts, and productions; role of culture in personal conflict. sonal, group and organizational contexts. everyday life; cultural studies as methodol- ogy; culture and power. CoMM 306 the Communication Revo- CoMM 201 Communication as a liberal lution, entertainment and the Arts (4) Art (4) Humanistic approaches to inquiry in CoMM 300 Foundations for the Study of Explorations of the effect of digital tech- communication; qualitative research tech- entertainment, Communication and Society nology on the entertainment business. niques; core theories of message production (4) Theoretical foundation for understanding Relationships among technology, economy, and reception in social, political, cultural and the construction, consumption, and conse- popular culture, entertainment and art. mediated contexts. quences of entertainment from classical to contemporary times; situates entertainment CoMM 307 Sound Clash: Popular Music and CoMM 202 introduction to Communica- within the ecology of information and com- American Culture (4) Music as inter-cultural tion technology (4) Survey of cultural, social, munication. Recommended preparation: communication and method for exploring political, and economic impacts of new com- COMM 200, COMM 201. race and ethnicity in the constitution of munication technologies, including written American culture and American self; role language, the printing press, the telephone, of music industry. television, and cyberspace. Courses of Instruction 479 CoMM 308 Communication and Conflict (4) CoMM 335 Rhetoric in Contemporary CoMM 366 Designing Media and Com- Nature and functions of communication in Culture (4) Theories of communication and munication Projects for Social Change (4) human conflict; development of communica- persuasion in contemporary society; cultural Students explore the theoretical and practical tion skills for managing conflict productively and social contexts of contemporary rhetori- issues involved in designing effective media in interpersonal, organizational and intercul- cal theory; major theorists, concepts and and communication projects for social change tural contexts. controversies. Recommended preparation: in international contexts. COMM 201. CoMM 310 Media and Society (4) Interplay CoMM 370 the Rhetoric of ideas: ideology between media and society, including family CoMM 339 Communication technology and and Propaganda (4) Techniques of propa- and children’s socialization, inter-group rela- Culture (4) Examination of philosophies and ganda in public discourse; communication tions and community, pornography and vio- popular representations of technology from strategies through which ideas become lence, gender and race, media ethics, conduct the origins of western culture to the present ideologies; case studies in wartime and cor- of politics. and identifies the complex attitudes toward porate propaganda, imperialism, and cultural technology. colonialism. CoMM 315 health Communication (4) Behavioral approaches to health communica- CoMM 340 the Cultures of new Media (4) CoMM 371 Censorship and the law: From tion; communication competencies in health Cultural implications of computer-mediated the Press to Cyberspace (4) The study care settings, theories of risky behaviors, and communication and related media. Ideologi- of current and historical battles over the behavioral change programs; special emphasis cal responses to media innovation; debates limits of free expression from press and on AIDS-related issues. Recommended prepara- over artificial intelligence, virtual communi- public parks to television, movies, music tion: COMM 301L. ties, and virtual reality. Recommended prepara- and cyberspace. (Duplicates credit in former tion: COMM 339. JOUR 371.) CoMM 320 Small group and team Com- munication (4) Group process theories CoMM 345 Social and economic implica- CoMM 372 the image of the Journalist in relevant to communicative behavior in small tions of Communication technologies (4) Popular Culture (4) (Enroll in JOUR 375) group/team settings, including information Social and economic impacts of information exchange, decision making, leadership, and and communication technologies; social fac- CoMM 375 Business and Professional meetings; student team projects testing theo- tors that shape technological change; issues Communication (4) Oral and written com- retic propositions. include access, privacy, freedom of expres- munication skills demanded in the work- sion, productivity, democratic control. place including informative and persuasive CoMM 321 Communication in the virtual speeches; interviewing; team communica- group (4) Communication processes in global CoMM 350 video games: Content, industry, tion; and training material preparation. computer networks; formation, maintenance, and Policy (4) Introduction to the medium; Recommended preparation: COMM 204. and decline of virtual groups; privacy and history of video games; video games as aes- access; introduction to computer networks for thetic products, cultural products, economic CoMM 380 Forensics laboratory (1-4, communication students and researchers. outputs; policy issues, effects, and sites of max 8) Directed individual research studies community. of contemporary problems. Supervised labo- CoMM 322 Argumentation and Advocacy ratory experience. Open only to members of (4) Basic argumentation theory including CoMM 360 the Rhetoric of los Angeles (4) the University debate squad. analysis, research and evidence, case con- Representations of Los Angeles communi- struction, refutation; discursive and visual cated in diverse media; the city as a rhetorical CoMM 382 Sports, Business and Media in argument; diverse fields of advocacy includ- text; analysis of cultural identities, art, architec- today’s Society (4) (Enroll in JOUR 380) ing law, politics, organizations, interpersonal ture, and representations in popular culture. relations. CoMM 383m Sports, Communication and CoMM 363 Media Consumption (4) Theo- Culture (4) Rhetorical and critical approaches CoMM 324m intercultural Communication retical approaches to the study of media to sports and public discourse; application to (4) Cultural variables and social psychological consumption and audiences; examines inter- sports organizations, the news and popular processes that influence intercultural interac- national media and consumption practices; media; representations of gender and race tion; relationship between communication explores new media’s impact on consumption. in sports. and culture in diverse settings including busi- ness, medicine, and education. CoMM 364 Comparative Media: united CoMM 384 interpreting Popular Culture (4) States and the united Kingdom (4) Cross- Popular culture as an indicator of cultural CoMM 325 intercultural Britain: Media, national approaches to the study of U.S. and values, a producer and reflection of cultural history and identity (4) Examines urgent U.K. media; focuses on news and entertain- meaning, and a means of communication; social and political issues as they are shaped, ment media products; examines content, theory and case studies. represented and expressed by the institutions industries, technologies and audiences. of media, culture and communication within CoMM 385 Survey of organizational the United Kingdom. CoMM 365 the Rhetoric of london (4) Communication (4) The role of information, Examines the modern city as a communica- persuasion, and meanings in organizations. CoMM 330 Rhetoric in Classical Culture (4) tive text with London as the case study; Topics include organizational culture, leader- Theories of communication and persuasion in taught as a part of the Spring Semester in ship, decision-making, networks, power, ancient Greece and Rome; cultural and social London program. diversity and the global workplace. contexts of classical rhetorical theory; major historical figures and concepts. Recommended preparation: COMM 201. 480 USC Annenberg School for Communication CoMM 388 ethics in human Communi- CoMM 422 legal issues and new Media (4) CoMM 457 Children and Media (4) Explores cation (4) Value perspectives on commu- Examines laws and regulatory policies shap- construction of “childhood” in media and nication in varied settings: interpersonal, ing new media, especially the Internet; popular culture, including television, movies, organizational, and public. Issues of truth impact of regulation on development and use video games, toys, magazines, and music. and responsibility in family and social of communication technology. Examines children as a unique audience. interactions, advertising, and governmental Prerequisite: COMM 300; recommended communication. CoMM 424 Millennium in the Media (4) preparation: COMM 200, COMM 201. The new millennium in history, religion and CoMM 390 Special Problems (1-4) Super- mass media. Utopian and apocalyptic con- CoMM 458m Race and ethnicity in enter- vised, individual studies. No more than one ceptions of the future from oral culture to tainment and the Arts (4) Examines how registration permitted. Enrollment by petition printing, film, broadcasting, and Internet. race and ethnicity as social categories are only. Recommended preparation: COMM 200, shaped by communication media; focuses on COMM 201. how race and ethnicity sustain entertainment CoMM 395m gender, Media and Com- and media industries. Prerequisite: COMM munication (4) Issues of gender in commu- CoMM 425 Communicating Religion (4) 300; recommended preparation: COMM 200, nication, including: media representations of Genres of religious communication, including COMM 201. femininity and masculinity; and gender’s role sermon, prayer, ritual, polemic, and revival. in communication at the interpersonal, pub- Impact of technological and cultural change CoMM 459 Fact and Fiction: From Jour- lic, and cultural levels. on religious advocacy, beliefs, and practices. nalism to the Docudrama (4) (Enroll in JOUR 459) CoMM 396 Fashion, Media and Culture (4) CoMM 430 global entertainment (4) Survey Fashion as a form of communication and cul- of economic, political, and cultural dimen- CoMM 465m gender in Media industries ture; fashion’s role in identity, body politics, sions of the global entertainment marketplace; and Products (4) Examination of the effect of art, nationhood, celebrity and Hollywood focuses on the international production and gender stratification in media industries upon culture, youth cultures and subversive prac- distribution of media products and services. the cultural products they create, especially tices. Recommended preparation: COMM 384, Prerequisite: COMM 300. gender and gender/race role portrayals. COMM 395. CoMM 431 global Strategy for the Commu- CoMM 466m People of Color and the news CoMM 401 Audience Analysis (4) Examines nications industry (4) Addresses the practical Media (4) (Enroll in JOUR 466m) audience analysis methodologies including and theoretical aspects of the international focus groups, shadow juries, surveys, test economy that are most relevant to manage- CoMM 467 gender and the news Media (4) marketing and content analysis; application of ment strategy in the communications industry. (Enroll in JOUR 467) statistical sampling procedures, data analysis, interpretation and presentation. Prerequisite: CoMM 432 American Media and entertain- CoMM 471 Communication Systems and COMM 301L. ment industries (4) Examines the history, technologies (4) Provides technological technology, regulations and business practices literacy in areas such as radio, audio, video, CoMM 402 Public Communication Cam- of American broadcast and entertainment switched communications systems, electrical paigns (4) Theory and research in public industries. circuits, and semiconductors. health communication campaigns; design, implementation, and evaluation; extensive CoMM 440 Music as Communication (4) CoMM 472 telecommunication Strategic discussion of historical case studies and rea- Examines music’s unique characteristics as Analysis (4) Provides a framework for strat- sons for success or failure. a communicative form and the cultural, eco- egy in the telecommunications industry, nomic, political and social influences in music covering areas such as finance, marketing, CoMM 411 Communication Criticism (4) interpretation and production. and public policy. Methods and functions of criticism in forms of public communication; historical-contextual, CoMM 450 visual Culture and Communica- CoMM 473 Advanced issues in Communi- textual, and interpretive procedures; diverse tion (4) Examines issues of visual images in cation and technology (4) Advanced level theoretical approaches including formalism, communication related to history, modernity, readings into human-computer interfaces; dramatism, genre, and ideology. Prerequisite: cityscapes, news media, advertising, evidence, social interaction with artifacts; concept of COMM 201. science, digital technology, and globaliza- presence, and emerging social and psycho- tion. Recommended preparation: AHIS 100, logical issues of new communication and CoMM 412 Communication and Social COMM 201, FA 150. computer technologies. Prerequisite: 301L. Movements (4) Social and political move- ments as rhetorical phenomena; ideology, CoMM 455 Advertising and Society (4) CoMM 480 nonverbal Communication (4) organization, and influence of such move- Examination of the role of advertising in con- Theory and research; examination of the ments as civil rights, “New Left,” feminism, temporary society as an economic force and a influence of environmental factors, physi- “New Right,” environmentalism. cultural form of representation. Recommended cal behavior, and vocal cues on human preparation: COMM 200, COMM 201. communication. CoMM 421 legal Communication (4) Analytical and communicative aspects of CoMM 456 entertainment, Marketing and CoMM 486 human and technological judicial argument; philosophy and techniques Culture (4) Explores blurring of entertain- Systems in organizations (4) How com- of jury trials, cross examination, and appellate ment, marketing and culture in advanced munication and information technologies advocacy; research, preparation, and presenta- information economies; intersections of are linked to organizational control, design, tion of case briefs. Prerequisite: COMM 322. culture and media and their social ramifica- cultures; technology and competitive advan- tions. Prerequisite: COMM 300; recommended tage; ethics and policy issues; technology- preparation: COMM 200, COMM 201. mediated work. Recommended preparation: COMM 385. Courses of Instruction 481 CoMM 487 Communication and global CoMM 504x interpersonal Communica- CoMM 515x Postmodern Rhetorical theory organizations (4) The role of communica- tion (4) Theories of communication behav- (4) Implications of postmodernity for rhetori- tion in global organizations; information, ior in relatively unstructured, face-to-face cal theory and criticism; issues of textuality, networks, and communication technologies situations; examination of decoder-encoder, agency, and subjectivity in communication; for global organizing; computer-based collab- message, channel, and situational variables. study of selected postmodern figures. Not orative work and virtual organizations. Not available for Master of Communication available for Master of Communication Recommended preparation: COMM 385. Management students. Management students. CoMM 489 Campaign Communication (4) CoMM 507 information Management (4) CoMM 516x Feminist theory and Commu- Problems in political communication: creating Develops a conceptual framework for under- nication (4) Implications of feminist theory an informed electorate, use of mass media, standing information, uncertainty, knowledge, for communication; topics include episte- factors in voter persuasion. Guest experts in interpretation, and equivocality. Principles for mology, critique of science/technology, political analysis, opinion polling, communi- managing information load, and communica- women and language, feminist approaches to cation evaluation. tion networks information distribution, and media and film, women and the workplace. decision making. Not available for Master of Communication CoMM 490x Directed Research (2-8, max 8) Management students. Individual research and readings. Not avail- CoMM 508x Power, Politics and Conflict in able for graduate credit. Communication (4) Human communicative CoMM 517x Rhetorical theory and Cul- behavior involving the creation and resolu- ture (4) Issues of culture in recent rhetorical CoMM 494x Research Practicum (2-4, tion of conflict in interpersonal, small group, theory; in-depth examination of representa- max 4) Students gain research experience and formal organizational settings. Not avail- tive idealist, pragmatist, structuralist, critical, in the design, implementation, analysis, and able for Master of Communication Manage- and post-modern accounts of the symbolic reporting of communication research. Stu- ment students. construction of cultural forms. Not available dents serve as research assistants to faculty for Master of Communication Management members. Not available for graduate credit. CoMM 509x Classical Rhetorical theory (4) students. Theories of rhetoric from the fifth century CoMM 495 honors Seminar (4, max 8) B.C. through the fifth century A.D.; empha- CoMM 518x American Public Address (4) Advanced study of issues in communication; sis on the Sophists, Plato, Aristotle, Cicero, History and criticism of major American recent developments in communication Quintilian, and St.. Augustine. Not available speakers and speeches with reference to the and rhetorical theories. Open only to stu- for Master of Communication Management social, political, and intellectual background dents in COMM Honors Program. Recom- students. of their times. Not available for Master of mended for seniors. Recommended preparation: Communication Management students. COMM 301L. CoMM 511x Contemporary Rhetorical theory (4) Theories of rhetoric from the 18th CoMM 519x Cultural Studies in Communi- CoMM 496x honors internship (2-4, max 4) century to the present; emphasis on Perel- cation (4) Theoretical foundations, history, Field experience in applying communica- man, Burke, Habermas, Grassi, and Booth. and development of cultural studies in com- tion principles to settings in organizations, Not available for Master of Communication munication; implications of issues of national- campaigns, law, or other contexts; analysis Management students. ism, colonialism, technologies, popular culture, and assessment of issues and problems expe- and politics of bodies for communication. rienced. Not available for graduate credit. CoMM 512x Rhetorical Criticism (4) Theo- Not available for Master of Communication Open only to COMM honors students or ries and methods of assessing popular persua- Management students. COMM seniors with 3.0 GPA overall. Corequi- sive art forms such as contemporary drama, site: COMM 301L. music, poetry, and journalism as well as tradi- CoMM 521x Argumentation (4) Foundation tional forms of public address. Not available of critical deliberation; the nature of informal CoMM 497x honors thesis (4, FaSp) Writing for Master of Communication Management reasoning; logical and ethical problems; analy- of the honors thesis. Not available for gradu- students. sis and appraisal of naturalistic argument. ate credit. Open only to COMM honors stu- Not available for Master of Communication dents; seniors only. CoMM 513x neoclassical Rhetorical theory Management students. (4) Theories of rhetoric from the fifth century CoMM 498 ethical issues in entertainment A.D. through the 18th century; emphasis CoMM 522x Kenneth Burke’s Dramatis- and Communication (4) Examines social on dictamin, praedicandi, poetriae, Alquin, tic theory (4) Studies the contributions of and political controversies over conflicting Ramus, Port-Royalists, Bacon, Campbell, Kenneth Burke, among the most significant ethical standards for communication in a Blair, and Whately. Not available for Master figures in the development of contemporary variety of media: mass-media, communica- of Communication Management students. rhetorical theory and criticism. Not available tion technology, and entertainment. Prereq- for Master of Communication Management uisite: COMM 300; recommended preparation: CoMM 514x Social Movements as Rhetori- students. COMM 200, COMM 201. cal Form (4) Study of the rhetoric of social change; methodologies for analysis and CoMM 524x Small group Process (4) CoMM 499 Special topics (2-4, max 8) appraisal; investigation of specific collective Contemporary theoretical models; prob- Selected topics in communication. protest and reform movements. Not available lems in determination and measurement for Master of Communication Management of variables in small group communication students. environments; assessment of recent research. Not available for Master of Communication Management students. 482 USC Annenberg School for Communication CoMM 525x humanistic and Social Scien- CoMM 554x Regression and Multivariate CoMM 585x organizational Communica- tific Approaches to human Communication Communication Research iii (4) Advanced tion (4) Theory and research; field experi- i (4) Overview of the humanistic and social analysis of variance, regression models, path ence in analyzing and solving communication scientific approaches to the study of com- analysis, MANOVA, discriminant analysis. problems in organizations. Not available for munication; emphasis on rhetorical/critical Taught in Computer Lab. Not available for Master of Communication Management and macro social scientific perspectives. Master of Communication Management students. Not available for Master of Communication students. Prerequisite: COMM 552x. Management students. CoMM 590 Directed Research (1-12) CoMM 556x Advanced Communication Research leading to the master’s degree. CoMM 526x humanistic and Social Scien- Research iv (4) Structural Equation Model- Maximum units which may be applied to tific Approaches to human Communication ing, LISREL and Log Linear. Taught in the degree to be determined by the school. ii (4) Overview of the humanistic and social Computer Lab. Not available for Master of Graded CR/NC. (Duplicates credit in former scientific approaches to the study of commu- Communication Management students. COMM 590). nication; emphasis on macro and micro social Prerequisite: COMM 554x. scientific, symbolic and structural perspec- CoMM 594abz Master’s thesis (2-2-0) tives. Not available for Master of Communi- CoMM 559 globalization, Communication Credit on acceptance of thesis. Graded cation Management students. and Society (4) Comparative analysis of IP/CR/NC. social, cultural and political impacts of com- CoMM 534 the Culture of new technolo- munication technology and media; emphasis CoMM 598 Practicum in global Communi- gies (4) In-depth approach to cultural impact given to communication’s influence in the cation Research (4) Development and assess- of the Internet, multimedia, digital imaging, social dimensions of globalization. (Dupli- ment of research into global communication; CD-ROM and virtual reality in context with cates credit in former CMGT 559). selection of appropriate research methodolo- photographic realism, artificial intelligence gies; and production of scholarly research. and virtual communities. CoMM 562x Cognitive Approaches to Open to M.A. in Global Communication Communication (4) Cognitive theory and students only. CoMM 544 the Arts and new Media (4) research and its application to communica- Organization, economics, and policy of arts as tion phenomena and processes. Not available CoMM 599 Special topics (2-4, max 8) affected by new technologies. Architecture, for Master of Communication Management design, advertising, and fashion as context. students. CoMM 602 Seminar in Persuasion (4) Implications for arts promotion, management, Classical and contemporary theories of and funding. CoMM 570 economics of the Communica- persuasion, attitude formation and change; tion industries (4) The economic forces impact of cognition, affect and emotions; cul- CoMM 546 Diffusion theory and Research that determine the structure and outputs of tural and group influences; message strategies (4) Diffusion of new ideas over time among communication and media industries, includ- and framing. Not open to Master of Commu- the members of a system. Emphasis upon the ing newspapers, broadcasting, cable, and nication Management students. spread and adoption of new communication telecommunications. technologies. CoMM 605 Advanced Macro theories of CoMM 575 Advocacy and Social Change in Communication i (4) Advanced macro theo- CoMM 550x Research Methods in Commu- entertainment and the Media (4) Examines ries of communication and culture creation/ nication i (4) Epistemological assumptions, how diverse groups (i.e., governmental agen- change; emphasis on structural-functionalism, design, and beginning methods of qualitative cies, advertisers, health organizations, advo- neo-Marxism, critical theory, symbolic inter- and quantitative analysis in communication cacy groups, actors, social scientists) attempt actionism, phenomenology, post-structuralism, research. Taught in Computer Lab. Not to influence audiences through entertain- deconstruction. available for Master of Communication ment and traditional media channels. Management students. CoMM 610 Studies in Rhetorical theory CoMM 580 Media and Politics (4) Mass (4, max 12) Problems in rhetorical theory CoMM 552x Research Methods in Com- media in American political life, including and criticism; advanced, specialized interest munication ii (4) Developing expertise in political reporting, election campaigns, non- areas of individual faculty on the frontiers of field research, and experimental, quasi- electoral politics, and the media as a political knowledge. experimental, and correlational methods issue. in communication research. Taught in CoMM 618 Mass Media effects (4) Theo- Computer Lab. Not available for Master CoMM 582 international Communication: retical and research questions about mass of Communication Management students. national Development (4) Roles of media communication effects; criticism and inter- Prerequisite: COMM 550x. institutions and communications behavior pretation of current research and theory, and in national development, including political, formulation of new theory. CoMM 553 Political economy of global economic, and social spheres; Western and telecommunications and information (4) non-Western conceptions of development CoMM 620 Studies in Communication The political, economic, regulatory, and tech- processes. theory (4, max 12) Current problems nological changes that are together creating in communication theory and research: a new world information economy. The poli- CoMM 584 interpreting Popular Culture (4) advanced, specialized interest areas of indi- tics of international telecommunications is The use of semiotic, literary, psychoanalytic, vidual faculty on the frontiers of knowledge. emphasized. and other approaches for describing and interpreting popular cultural phenomena, CoMM 625 theory Construction in Commu- including television, advertising, film, music, nication (4) The nature of theories; concep- and fashion. tual and methodological problems in theory construction; application to contemporary issues in communication research. Courses of Instruction 483 CoMM 629 global Culture (4) Examines CoMM 645 Communication networks (4) CoMM 694 Preliminary Research Paper (2) the relationship of culture to globalization, Conceptual and analytic issues in network Independent research designed to demon- ranging from nationalism and colonialism perspectives; emphasis on communication strate the student’s ability to conceptualize, to global cultural products, multinational patterns, processes, content, influences and conduct, and present scholarly research. cultural production, diasporic cultures, impacts. Parallel to COMM 794. Graded CR/NC. global media, and cosmopolitanism. CoMM 646 negotiating Boundaries in CoMM 790 Research (1-12) Research lead- CoMM 630 Communication technology environmental Research (2) Examines how ing to the doctorate. Maximum units which and Social Change (4) Impact of techno- environmental disciplines are discursively may be applied to the degree to be deter- logical advances on human communication constructed; explores problems of utilizing mined by the school. Graded CR/NC. practices and theories; trends, forecasts, scientific/technical results in policy-making implications. arenas; and introduces strategic communica- CoMM 794abcdz Doctoral Dissertation tion skills. (2-2-2-2-0) Credit on acceptance of disserta- CoMM 631x Minds and Media (4) tion. Graded IP/CR/NC. Sociopsychological consequences of human CoMM 647x network Society (4) Advanced interaction with media and computers; evo- research seminar examining the interaction lution of minds; effects of media forms and between communication technology, society, C o m m u n i C at i o n m a n a g e m e n t contents on cognition and affection; concept economy, politics and culture from interdis- (Cmgt) of presence. Not available for Master of Com- ciplinary and cross-cultural perspectives. Not munication Management students. available for Master of Communication Man- CMgt 500 Managing Communication (4) agement students. Production and distribution of information CoMM 635 economics of information (4) within large organizations; information net- Applications of macro and microeconomic CoMM 650 Survey Construction and vali- works, organization structure, control and principles: economic role of the information dation (4) Principles of survey construction decision-making functions. Resources neces- sector; production, distribution, and pricing and validation; format selection, sampling, sary for effective organizational communica- of information products; information in the question wording, adaptation for international tion systems. (Duplicates credit in former functioning of markets. audiences, response option formats, order, COMM 500). and avoiding acquiescence bias and breakoffs. CoMM 636 interpretive and Cultural CMgt 501 Communication Management Approaches in organizational Communi- CoMM 652 Field Research in Communica- Pro-Seminar (4) Central issues of theory and cation (4) Interpretive, critical and cultural tion (4) Examines quantitative and qualitative practice in the management of communica- research in organizational communication; field methods in communication research; sur- tion; broad introduction to all areas of the emphasis on narrative approaches to ethno- vey development and scaling, content analy- program. Open to Master of Communication graphic studies, critical essays, and quantita- sis, ethnographic study; quasi-experimental Management students only. (Duplicates tive intercultural research in organizational design; time series analysis. credit in former COMM 501). communication. CoMM 654 Art, Artists and Society (4) CMgt 502 Strategic Corporate Communica- CoMM 637 Current Readings in organi- Cultural and temporal differences in defining tion (4) Roles, responsibilities and require- zational Communication (4) Recent devel- arts, artists and audiences; transmitting cultural ments of communication functions within opments in organizational communication beliefs through art; understanding aesthetic corporations; design and implementation of theory and research; emerging issues and responses; experiences of alienation and communication plans; strategic message pro- methodologies; future directions. incomprehension with art. duction for internal and external audiences. (Duplicates credit in former COMM 502). CoMM 638 global, international and CoMM 660 entertainment and games (4) intercultural Communication in organiza- Contemporary meaning of “entertainment,” CMgt 503 Strategic Communication Con- tions (4) Communication processes in global historical and cultural developments of enter- sulting (4) Communication consulting skills organizational transformation; influences of tainment; entertainment as psychological pro- including facilitation, training, presentation information technology, intercultural vari- cess of responding to/interacting with various coaching, benefits writing, speech writing, ables, and globalization on decision-making, media. Not open to Master of Communica- and communicating organizational change; operations and practices of international and tion Management students. consulting basics, proposals, cost estimating, transnational organizations. and final reports. (Duplicates credit in former CoMM 662 video games Research (4) COMM 503). CoMM 640 Communication and organiza- History and content, motivation and selec- tional Change (4) Analysis of communication tion, reception and reaction processes, and CMgt 505 Communication in work Settings and information networks in organizations effects of video games; students conduct (4) How work settings determine commu- and their relationships with communication original research into video game usage and nication: basic structures of communication, technologies, organizational behavior, and effects. Not open to Master of Communica- influence of technology, social contexts, and management. tion Management students. physical space. Applications to management. (Duplicates credit in former COMM 505). CoMM 641 organizations and Communica- CoMM 675 independent Study (1-4) tion technologies (4) Communication tech- A supervised course tailored to specific stu- CMgt 506 images and image Management nology impacts on organizations; organiza- dent interests. The professor and student (4) Examines images and image manipula- tional influence on technology development develop a syllabus that permits exploration tion in communication, management and and deployment; methods for organizational of advanced or specialized topics. Graded social control. Synthesizes work ranging from communication technology studies; critiques CR/NC. cognition and interpersonal behavior to mass and implications for theory and research. media and popular culture. (Duplicates credit in former COMM 506). 484 USC Annenberg School for Communication CMgt 510 Communication, values, Atti- CMgt 534 introduction to online Com- CMgt 544 Creating organizational identity: tudes and Behavior (4) Theory and research munities (4) History, technologies and Meaning through Messages (4) Use of rhe- on value and attitude formation and change; theories of online communities; their uses torical theories and communication models to consequences for communication and behav- for organizations; social networking; identity create organizational identification with inter- ior. (Duplicates credit in former COMM 510). and privacy; participation; collaboration; nal and external audiences; the role of values advocacy and collective action: games and and ethics in creating identities. CMgt 511 health Communication (4) entertainment. Connections between health providers’ CMgt 545 Communication and global communication and patients’ well-being; CMgt 535 online Communities for orga- Competition (4) How communication tech- consultation language, nonverbal behavior, nizations (4) How Web-based technologies nologies are used to secure competitive physical settings, design of media messages, affect organizational communication, includ- advantage; how firms use communication information technologies in patient education ing issues related to collaboration, innovation systems to sustain effective positioning in and care. and knowledge management, forecasting, an industry; convergence of communication and networking. (Duplicates credit in former industries. CMgt 520 Social Roles of Communication COMM 535.) Media (4) How mass media shape public CMgt 546 Sports Media and Society (4) images of groups, channel political power, CMgt 536 team Communication and History and evolution of sports media indus- promote consumption of goods. Social and leadership (4) Theories of effective team try; traditional, new and alternative sports political theories as tools in evaluating communication and leadership; case studies media; globalization of sports; sports promo- media impact. (Duplicates credit in former of effective and ineffective teams and leaders; tions and personalities. COMM 520). teamwork and communication development; and distributed work teams. CMgt 547 Distribution of Recordings: CMgt 528 web Designs for organizations Media, Retail and online Channels (4) (4) Students learn to assess organizations’ CMgt 537 the industry, Science and Cultural and critical analyses of radio and online needs, to examine the use of the Culture of video games (4) History, social recording industry development and busi- Internet in terms of electronic commerce dynamics, and cultural impact of video ness strategy; influence of legal and regula- and global pressures, and design web page games; developments in technology and tory institutions, impact of new forms of strategies. (Duplicates credit in former design; issues confronting the video game distribution. (Duplicates credit in former COMM 528). industry and organizations. COMM 547). CMgt 530 Social Dynamics of Communica- CMgt 540 uses of Communication CMgt 548 issues in Children’s Media (4) tion technologies (4) Impact of television, Research (4) Applications of both data and Historical review of children’s programming; satellites, computers, and other new tech- interpretation in communications manage- programming genres; ethical and business nologies; competing theories about the role ment. Topics include: audience ratings, issues of marketing to children; children’s of technology in society; historical effects of surveys, experimental tests of programs and uses of various media. (Duplicates credit in introducing new technologies. (Duplicates campaigns, formative evaluation, secondary former COMM 548). credit in former COMM 530). data sources. (Duplicates credit in former COMM 540). CMgt 549 Case Studies in Digital entertain- CMgt 531 Communication and the inter- ment (4) Explores foundation of U.S. media national economy (4) Examines the impact CMgt 541 integrated Communication policy in the digital age; students prepare of global economic changes on communica- Strategies (4) Communication strategies for White Papers on an urgent issue of contem- tions industries, the political and economic product marketing and advertising; commu- porary digital media and entertainment pol- forces shaping these industries and the roles nication’s role in developing domestic and icy. (Duplicates credit in former COMM 549). of its managers. (Duplicates credit in former international marketplaces; practical applica- COMM 531). tions of persuasion theory. (Duplicates credit CMgt 557 Communication Policy in the in former COMM 541). global Marketplace (4) Comparative analy- CMgt 532 Development of American sis of various countries’ communication and Media industry (4) Origins of American CMgt 542 Business Strategies of Com- information technology policies; examines radio and television broadcasting industry munication and entertainment Firms (4) developments in telecommunications, broad- and analysis of its development into the Competitive analysis and strategic formulation casting, and entertainment industries and pol- contemporary media industry; covers history, of entertainment and communications firm; icy questions for global media marketplace. technology, regulation, and business practices. cases examine product differentiation, mar- (Duplicates credit in former COMM 557). (Duplicates credit in former COMM 532). keting, emerging networks and technologi- cal strategies for traditional and new media. CMgt 558 the international entertainment CMgt 533 emerging Communication tech- (Duplicates credit in former COMM 542). Marketplace (4) Global influences on enter- nologies (4) Basics of multimedia; new forms tainment industries (broadcasting, film, of audio and video interactive technologies; CMgt 543 Managing Communication in telecommunications, Internet, video games, computer communication networks; social, the entertainment industry (4) Examina- and music); case analyses of specific organi- political, cultural, interpersonal, organizational tion, application and critique of traditional zations and geographic regions; impact on issues related to emerging communication and contemporary organizational communi- local cultures. (Duplicates credit in former technologies. (Duplicates credit in former cation theory as it applies to the entertain- COMM 558). COMM 533). ment industry’s unique internal and external environments. (Duplicates credit in former COMM 543). Courses of Instruction 485 CMgt 560 Communications Policy (4) Evolv- CMgt 581 Media in Social Services: Design CMgt 592x Applied Communication theory ing regulation of telephone, radio, television, and evaluation of Campaigns (4) Theory (1-2, max 2) Theory and practice of various cable, print, and other media. Major policy- and research issues in the use of media for communication topics. Master of Communi- makers and decision points in policy-making changing behavior in health, public safety, cation Management students may apply up to at local, state, national, and international levels. welfare, and other areas of social services. 2 units toward their degrees. Not available (Duplicates credit in former COMM 560). (Duplicates credit in former COMM 581). for degree credit for students in the M.A. and Ph.D. programs in Communication. CMgt 565 Communication law and Broad- CMgt 582 Communication for international Graded CR/NC. (Duplicates credit in former casting (4) History and present status of Development (4) Comparison of traditional COMM 592x). broadcast regulations; emphases on First communication programs and newer infor- Amendment, character of regulatory agen- mation and communication technologies for CMgt 597 Communication Research Practi- cies, impact of court decisions, influence of analyzing needs of international communi- cum (4) Students design and produce an technological advances. (Duplicates credit in ties; design, implementation, monitoring, and original project appropriate for their emphasis former COMM 565). evaluation of development-related projects. area within the Master of Communication degree; oral defense of project. Open to Mas- CMgt 566 Communication law and new CMgt 583 Social Marketing and entertain- ter of Communication Management students technologies (4) Development of law in ment education (4) Theoretical foundations only. (Duplicates credit in former COMM newer technologies. Cases include cable tele- of social marketing and entertainment educa- 597.) Prerequisite: CMGT 540. vision, low power television, direct broadcast tion; uses of dramatic serials, telenovelas and satellites, teletext, video cassettes, telephone, animation to promote human rights; program CMgt 599 Special topics (2-4, max 8) data networks, computer regulation. (Dupli- design, evaluation. (Duplicates credit in for- cates credit in former COMM 566). mer COMM 583). PubliC DiPlomaCy (PubD) CMgt 567 internet Policy, Practice and Regu- CMgt 584 Communication and the Multi- lation (4) Examines how legal decisions impact cultural Marketplace (4) Popular culture PuBD 500 introduction to the Advanced commercial and personal uses of the Internet; and marketing communication; race, gender, Study of Public Diplomacy (4) Introduction regulatory responses to court decisions. (Dupli- sexual orientation and consumer culture; to the advanced academic study of public cates credit in former COMM 567). consumption patterns and identity, loyalty diplomacy from multidisciplinary perspec- and self-actualization; cultural marketing tives: including media and communication, CMgt 571 Communications technologies campaigns and sociopolitical conflict. international relations and history. (4) Basic technological concepts necessary to understand the workings of modern com- CMgt 586 entertainment Media: Content, PuBD 502 historical and Comparative munications products and services, to include theory, and industry Practices (4) Examina- Approaches to Public Diplomacy (4) Exam- frequency, bandwidth, electricity, modulation, tion of social scientific theory and research ines historical and comparative approaches to and digital conversion. (Duplicates credit in on patterns of media content; effects of mass public diplomacy. Explores public diplomacy former COMM 571). media exposure on individuals and society; operations in public and private settings, by and industry practices. (Duplicates credit in individuals and institutions. Reviews tradi- CMgt 572 telephone, Data, and video tele- former COMM 586). tional, critical, war, and peace perspectives. communication Systems (4) Technological principles and workings of telephone, data, CMgt 587 Audience Analysis (4) Funda- PuBD 504 global issues and Public Diplo- and video telecommunication systems. Issues mental principles of audience research; cri- macy (4) Focuses on critical global issues/ for management and policy from a technolog- tique of existing methodologies; implications challenges that require some form of inter- ical perspective. (Duplicates credit in former for global audiences and mass media markets. vention from the international community. COMM 572.) Prerequisite: CMGT 571. (Duplicates credit in former COMM 587). Taught with active leading strategies: case studies and “problem-based learning.” CMgt 573 evaluating Communication needs CMgt 590 Directed Research (1-12) (4) Participation as consultants in field proj- Research leading to the master’s degree. PuBD 508 the Rhetoric of war and Peace ects. Use of organizational, interpretive, and Maximum units which may be applied to (4) Special exercise in “Think Tank” proce- statistical methods to design organizational the degree to be determined by the school. dure that explores rhetorics of war and peace communication systems is emphasized. Graded CR/NC. (Duplicates credit in former from a 21st century perspective. (Duplicates credit in former COMM 573). COMM 590). PuBD 509 Advocacy in Public Diplomacy: CMgt 574 tele-Media: A Strategic and Criti- CMgt 591 Communication internship (1-2, Argumentation and Debate (4) Skills and cal Analysis (4) Strategic and critical analyses max 2) Field experience in applying com- theory based approach to the criticism and of emerging and new communication tech- munication principles to settings in organiza- development of public diplomacy campaigns. nologies from historical, business, financial, tions, campaigns, or other contexts; analysis Emphasizes the instruction of advocacy skills consumer, and policy perspectives. (Dupli- and assessment of issues and problems. Open to assess the utility of specific campaigns. cates credit in former COMM 574). to Communication Management and M.A., Global Communication students only. (Dupli- PuBD 510 technologies and Public Diplo- CMgt 576 Communication Strategies for cates credit in former COMM 591). macy (4) Explores relationship between Conflict Management (4) Communication diplomacy and technological change. Empha- strategies for effective negotiation, media- sis on question of how new media may force tion and facilitation of disputes; structures us to rethink traditional frameworks of public for public interventions; emergence of online diplomacy. dispute resolution systems. (Duplicates credit in former COMM 576). 486 USC Annenberg School for Communication PuBD 512 Cultural Diplomacy (4) Provides PuBD 519 news Media and the Foreign PuBD 590 Directed Research (1-12) Research overview of formal cultural diplomacy Policy Process (4) Analysis of news media’s leading to the master’s degree. Maximum and concentrates on ways in which non- role in contemporary diplomacy; historical units which may be applied to the degree to governmental entities communicate across context; consideration of the professional be determined by the school. Graded international boundaries and the effects of practices of journalists and those who devise CR/NC. those interchanges. and implement foreign policy. PuBD 596 Practicum in Public Diplomacy PuBD 514 Corporate Diplomacy (4) Provides PuBD 520 Regional Studies in Public Diplo- Research (4) Development and production of basic public diplomacy and public relations macy (4, max 16) In-depth examination of original research-based project in the area of tools for global organizations and their foreign historical, political, economic, cultural factors public diplomacy. Graded CR/NC. publics. that influence public diplomacy efforts within specific geographic regions. PuBD 599 Special topics (2-4, max 8) Spe- PuBD 516 international Broadcasting (4) cial topics in the area of public diplomacy. History, context and practice of global inter- PuBD 522 hard Power, Soft Power and national broadcasting strategies; technological Smart Power (4) Institutional and cultural and financial parameters that shape future perspectives on instruments of state power: international broadcasting strategies; use of military, intelligence, trade, and traditional radio, television, and Internet. diplomacy; strategic analyses for determin- ing proper use; desirability of combining PuBD 518 international exchanges and resources. Public Diplomacy (4) Examination of edu- cational and cultural exchanges; variety and experience of participants, flagship exchange programs, economic and social implications of the programs, and measurement of outcomes. School of Journalism USC Annenberg School Professors of Professional Practice: Patricia K. Degree Programs for Communication 325 Dean, M.S.; Gerald Swerling, M.S. The School of Journalism offers Bachelor (213) 740-0900 (academic inquiries) of Arts degrees in Print Journalism, Broadcast (213) 740-3914 (administrative) Associate Professors of Professional Practice: Journalism and Public Relations. It also (213) 821-0770 (admission inquiries) Laura Castañeda, M.A.; Jennifer Floto, M.A.* offers minors in News Media and Society and FAX: (213) 740-8624 Advertising. At the graduate level, Master Email: firstname.lastname@example.org Senior Lecturers: Serena Cha, M.S.; Richard of Arts degrees are awarded in Journalism, Reeves, M.E. Specialized Journalism and Strategic Public Director: Geneva Overholser, M.A. Relations. Students completing the M.A. in Lecturers: Daniel Birman, M.A.; Dana Chinn, Journalism must select an emphasis in print, Associate Director: Patricia K. Dean, M.S. M.B.A.; Marc Cooper; Stacy Scholder, B.A.; broadcast or online. Journalism students learn Willa Seidenberg, B.A. the basic techniques of writing, reporting Faculty and production across all new media in print, Annenberg Family Chair in Communication Visiting Professors: Mike Chinoy, M.S.; broadcast and online. They also learn about Leadership: Geoffrey Cowan, LL.B. K.C. Cole, B.A.; Tim Page, B.A.; Erna Smith, the role of a free press in a democracy and B.J.; Sandy Tolan, B.F.A. the historical, legal and ethical aspects of Wallis Annenberg Chair in Journalism and journalism. The Print Journalism emphasis Democracy: Jay T. Harris, B.A. Writer in Residence: Norman Corwin includes advanced courses in writing, report- ing and editing for newspapers and maga- Knight Chair in Media and Religion: Diane Senior Scholar: Edwin O. Guthman, B.A.* zines. The Broadcast Journalism emphasis Winston, Ph.D. includes advanced courses in radio and tele- Emeritus Professors: Murray Fromson; A.J. vision news, documentary and public affairs. Professors: Geoffrey Cowan, LL.B.*; Langguth, B.A.; Clancy Sigal, B.A. The Online Journalism emphasis provides a Ed Cray, B.A.; Félix Gutiérrez, Ph.D.; thorough grounding in Web site production Jay T. Harris, B.A.; Bryce Nelson, M.Phil.*; Emeritus Associate Professor: William Robert combining traditional journalism with the Michael Parks, B.A.; Joe Saltzman, M.S.*; Faith, Ph.D. ability to think flexibly in an interactive tech- Philip Seib, J.D.; Roberto Suro, M.S. nical environment. The Specialized Journalism *Recipient of universitywide or college teaching award. degree is designed for experienced profes- Associate Professors: William Celis, M.S., sionals and recent journalism graduates Jonathan Kotler, J.D.*; Judy Muller, B.A.; interested in developing specialized report- Larry Pryor, M.S.; Diane Winston, Ph.D. ing expertise. The Strategic Public Relations degree emphasizes the requisite skills of that Journalism Undergraduate Degrees 487 discipline, with an emphasis on strategic prob- government and public affairs, international Broadcast majors also should plan to write lem solving, public relations theory and tech- affairs, science, religion, education, urban and report for the three student-produced niques, writing, research-based planning and ecology, demography, sports, entertainment, programs run by the school: Annenberg analysis, case studies, and the application of the environment, and the arts. TV News, Annenberg Radio News and the the discipline to specific industry categories. “Impact” newsmagazine show. All students The school advises its students to partici- should consider the Web journalism opportu- The school stresses a broad-based liberal arts pate in at least two internships. Annenberg’s nities available with PopandPolitics.com, an education to enhance writing and reporting, Career Development Office has listings for online journal. and encourages undergraduate students to paid and unpaid internships from around pursue double majors or minors in disciplines the country. All journalism majors are encour- outside the school. In addition to offering aged to write and report for the indepen- international study programs, the school dent student newspaper, the Daily Trojan. also provides specialized reporting classes in Undergraduate Degrees The School of Journalism offers Bachelor of Print journalism majors must complete a Broadcast Journalism Requirements for the Arts degrees in Print Journalism, Broadcast newspaper editing and design class; broadcast Bachelor of Arts Journalism and Public Relations. The school journalism majors must complete a broadcast RequiReD CouRSeS, loweR DiviSion unitS also offers minors in Advertising and News production class. In addition to the online JOUR 201 History of News in Media and Society. Journalism students media elements integrated into the newswrit- Modern America 4 are encouraged to pursue double majors or ing and reporting classes, print journalism and JOUR 202 Newswriting: Print 3 minors in other areas of study. They must broadcast journalism majors must complete JOUR 203 Newswriting: Broadcast 3 consult with an undergraduate journalism an introduction to online media course. advisor at least once each semester to receive RequiReD CouRSeS, uPPeR DiviSion unitS academic advisement covering major course Grammar, Punctuation and Spelling JOUR 302 Reporting: Print 3 selection and university degree requirements. Examination (GPSE) Requirement JOUR 303 Reporting: Broadcast 3 Journalism and public relations majors JOUR 306 Production: Broadcast 3 A grade point average of at least C (2.0) on enrolling in the core newswriting classes will JOUR 309 Introduction to Online all baccalaureate units attempted at USC, take a diagnostic exam at the beginning of Media 3 as well as on the combined USC-transfer the semester to prepare for the Grammar, JOUR 310 Investigative Reporting 4 GPA, is required for undergraduate degrees. Punctuation and Spelling Examination JOUR 462 Law of Mass A minimum cumulative grade point average (GPSE). The core newswriting instructors Communication 4 of 2.0 in all attempted upper division courses will administer the GPSE during final exami- for the major is also required. Students must nation week. Two courses from: complete each journalism class with at least JOUR 402 Advanced Television a grade of C- in order to count the course Students who do not pass the GPSE may Reporting 4 toward a major requirement. Journalism re-take the exam in the spring semester JOUR 403 Television News courses with a grade of D+ or below must be immediately following their enrollment in Production 4 repeated; courses may only be retaken once. core newswriting. The GPSE will be offered JOUR 405 Non-Fiction Television 4 on two dates in the spring term — the first JOUR 409 Radio News Production 4 general education Requirements week in February and the week of spring The university’s general education program final examinations. (Students will be notified Plus 6 upper division journalism provides coherent, integrated introduction of the exam dates at the start of the spring elective units approved by an advisor 6 to the breadth of knowledge you will need semester.) to consider yourself (and to be considered by other people) a generally well-educated Students must pass the GPSE by the com- Print Journalism Requirements for the person. This program requires six courses pletion of the spring semester or they will Bachelor of Arts in different categories, plus writing, foreign not be allowed to progress in the School RequiReD CouRSeS, loweR DiviSion unitS language and diversity requirements, which of Journalism and will be dismissed from JOUR 201 History of News in together comprise the USC Core. See pages the major. Modern America 4 59 and 237 for more information. JOUR 202 Newswriting: Print 3 Note: Students with disabilities may register JOUR 203 Newswriting: Broadcast 3 Core Curriculum with the Disabilities Services and Programs The School of Journalism’s core curriculum office (DSP) so the DSP staff can assess the RequiReD CouRSeS, uPPeR DiviSion unitS prepares students to write and report for nature of the students’ disabilities and recom- JOUR 302 Reporting: Print 3 print, broadcast and online media. Print mend the appropriate accommodations to be JOUR 303 Reporting: Broadcast 3 journalism, broadcast journalism and public provided for each student. JOUR 308 Newspaper Editing and relations students are required to complete Design 3 both print and broadcast newswriting classes. JOUR 309 Introduction to Online Journalism majors are also required to com- Media 3 plete print and broadcast reporting classes. JOUR 310 Investigative Reporting 4 JOUR 462 Law of Mass Communication 4 488 USC Annenberg School for Communication Two courses from: RequiReD CouRSeS unitS Minor in nonprofits, Philanthropy JOUR 431 Feature Writing 4 and volunteerism JOUR 340 Introduction to Advertising 4 JOUR 435 Writing Magazine JOUR 341 Advertising Copywriting 4 This four course minor enables students to Non-Fiction 4 JOUR 342 Advertising Media and learn about the nonprofit sector – its organi- JOUR 440 Environmental Analysis 4 zations, philanthropy and voluntary action. Journalism 4 JOUR 343 Advertising Design and See complete description in the School of JOUR 448 Government and Public Production 4 Policy, Planning, and Development section Affairs Reporting 4 MKT 406 Practicum in Advertising on page 829. and Promotion Design 4 Plus 6 upper division journalism elective units Annenberg international Programs approved by an advisor select one additional course from the following: Spring Semester in London (City University MKT 405 Advertising and Promotion School of Journalism) Public Relations Requirements for the Management 4 The semester program offers students the Bachelor of Arts MKT 425 Direct Response and opportunity to study at the City University RequiReD CouRSeS, loweR DiviSion unitS Internet Marketing 4 School of Journalism in London. Participants JOUR 201 History of News in MKT 470 Marketing Research 4 will be close observers of the British media Modern America 4 and will have an opportunity for personal JOUR 202 Newswriting: Print 3 Total units 24 and direct comparison between the more JOUR 203 Newswriting: Broadcast 3 structured and governmental controlled news Media and Society Minor media system of the United Kingdom and RequiReD CouRSeS, uPPeR DiviSion unitS News Media and Society is a journalism the laissez faire approach to media regulation JOUR 350 Principles of Public minor that explores the responsibilities, in the United States. Students earn 8 USC Relations 4 the influence, the ethics and the diversity journalism elective units and 8 social sciences JOUR 351ab Public Relations Media 4-4 of the news media. It explores the myths units. JOUR 450 Advanced Public Relations 4 about news media in the United States and JOUR 462 Law of Mass explains what the news media are, how they International Communication Studies — London, Communication 4 work, what they do wrong and what they do Paris, Prague and Geneva JOUR 463 Research and Analysis 4 right, and why they are important to a society The International Communication Studies whose citizens depend on the free and unfet- program (ICS) allows undergraduate students One course from: tered flow of information. This minor will to study a range of approaches to public com- JOUR 451 Promotional Public help all students in all majors to understand munication media across Europe. Relations 4 one of the most important and misunderstood JOUR 452 Public Relations in forces in American society: the news media. Students divide the five-week course into Entertainment 4 stays in Los Angeles, London, Paris, Prague JOUR 455 Public Relations for News Media and Society benefits every and Geneva. In addition to regular class Non-Profit Organizations 4 student at the university because it gives meetings, students discuss the interplay of JOUR 456 Public Relations for students a new appreciation and understand- current world issues and international media Diverse Audiences 4 ing of the news media that so much influence practices with communication practitioners JOUR 458 Public Relations in Politics their lives on a daily basis. from international news and public rela- and Political Campaigns 4 tions media, government institutions, private RequiReD CouRSe, loweR DiviSion unitS industry and global organizations. Plus 6 upper division journalism JOUR 201 History of News elective units approved by an advisor 6 in Modern America 4 Students enroll in JOUR 482 Comparative Media in Europe (4 units) and JOUR 499 RequiReD CouRSeS, uPPeR DiviSion unitS Applied Journalism Studies in Global Advertising Minor COMM 371 Censorship and the Media (2 units) or COMM 499 Applied The Advertising minor is designed for Law: From the Press Communication Studies in Global Media students interested in building a career in, to Cyberspace 4 (2 units) for a total of 6 units. or developing a better understanding of, 16 upper division journalism units 16 the field of advertising. It explores the key For further information, contact Annenberg role played by advertising in today’s global 24 International Programs at (213) 821-2180 or economy. At no time has advertising been email@example.com. more successful or more controversial than it Students are urged to choose their 16 upper is today, and this program will explore both division units from these classes: honor Society the positives and the negatives. Emphasis is JOUR 373 The Ethics of Lambda Pi Eta is a national communication/ placed throughout the program on both the Television Journalism 4 journalism honor society that is open to practical skills required to meet the demands JOUR 375 The Image of the declared majors who have completed at of the marketplace and the theoretical under- Journalist in Popular least 32 units (minimum 3.0 GPA), 12 of pinnings of those practices. Program content Culture 4 which are in the major (minimum 3.25 GPA). includes: the history of advertising; creation of JOUR 460 Social Responsibility written and visual advertising elements; the of the News Media 4 measurement, selection and analysis of media; JOUR 466 People of Color and the the concept of “branding;” the role of adver- News Media 4 tising in creating and maintaining successful JOUR 467 Gender and the brands; the analysis of advertising campaign News Media 4 case studies; and the creation of integrated marketing communications campaigns. Journalism Graduate Degrees 489 Admission Students currently enrolled at USC who Academic integrity Policy Admission is competitive. Fall 2007 incoming wish to change their major to journalism Since its founding, the USC School of freshmen had an average GPA of 4.10 with must file a formal application with all sup- Journalism has maintained a commitment a middle 50% SAT score of 1920-2130. For porting documents through the Annenberg to the highest standards of ethical conduct application information and deadlines, refer Student Services Office. Supporting docu- and academic excellence. Any student found to the USC Application for Undergraduate ments include: completed School of Jour- guilty of plagiarism, fabrication, cheating on Admission. Transfer students had an aver- nalism application form (for current USC examinations, or purchasing papers or other age GPA of 3.66. Transfer students must students only); completed change/addition of assignments will receive a failing grade in the submit high school transcripts, statement of major form; statement of intent; one writing course and will be dismissed from the School intent, faculty recommendation and USC sample; and sealed letters of recommenda- of Journalism. There are no exceptions to the undergraduate application. The School of tion. For current USC students, the applica- school’s policy. Journalism does not accept units for journal- tion deadline is at the end of the first week ism course work taken at other institutions to of classes in the fall and spring semesters. fulfill degree, major or minor requirements so Students must complete at least one the best academic preparation is completion semester of USC course work to be eli- of course work that meets the USC General gible to apply. It takes a minimum of five Education requirements (refer to page 59 semesters from the time of admission to the and 237 for details). For students applying program – starting in a fall semester – to to USC, refer to the Annenberg Web site for complete the major requirements. transfer guidelines and the Transferring to USC booklet. Graduate Degrees The School of Journalism offers three Criteria All applicants must upload the following Master of Arts degree programs: Journalism, Minimum recommended criteria are a materials to the online application: statement Specialized Journalism and Strategic Public 3.0 GPA for undergraduate work and all of purpose, one writing sample, a journal- Relations. Students completing the M.A. graduate work, and a score of 550-verbal and ism or public relations essay, a résumé and in Journalism will choose one of three 1000-cumulative (verbal and quantitative) on three letters of recommendation. GRE and emphases: print, broadcast or online. The the GRE General Test and 5.0 GRE-Writing. TOEFL scores must be received electroni- Print Journalism emphasis is for students International applicants are required to take cally from the Educational Testing Service interested in newspaper and magazine jour- the Test of English as a Foreign Language (ETS). The USC institution code is 4852. nalism. Students may develop their special (TOEFL) and should receive a score of at areas of interest through the selection of least 114-115 on the Internet-based exam. The School of Journalism admits students elective courses. The Broadcast Journalism Applicants are strongly encouraged to take to the M.A. in Journalism and the M.A. in emphasis is for those students interested in the Graduate Record Examinations one Strategic Public Relations degree programs television news, public affairs and documen- month prior to the application deadline. GRE for the fall semester. The M.A. in Specialized tary programming. The curriculum is similar scores are valid for five years and TOEFL is Journalism degree program admits students to the Print Journalism emphasis with the valid for two years. for the summer session. The application focus shifted to the development of writ- deadline for admission and department ing and production skills for the broadcast In addition, applicants are judged on a state- scholarship/assistantship consideration is media. The Online Journalism emphasis is ment of purpose explaining why they wish January 15. Students usually receive notifica- for students interested in online journalism to pursue graduate studies in journalism or tion of the Admission Committee’s decision and new media. The Specialized Journalism public relations, an essay and three letters of by March 31. The application filing period degree is designed for experienced profes- recommendation submitted on their behalf. for the M.A. in Specialized Journalism is sionals and recent journalism graduates Professional experience in journalism and/or February 1 - April 2. Admission notifications interested in developing specialized report- communication is also considered. Applicants will be mailed on a rolling basis as decisions ing expertise. The Strategic Public Relations must submit a résumé and one sample of their are made. degree is designed to train students for writing for review. management-level public relations and com- Degree Requirements munication positions in all types of public Procedure These degrees are under the jurisdic- and private sector organizations. Applicants must complete and submit the tion of the Graduate School. Refer to the online USC Graduate Admission Application Requirements for Graduation section (page Admission Requirements and Annenberg Supplemental Form. Please 81) and the Graduate School section of this Prerequisites refer to the graduate application guidelines catalogue (page 91) for general regulations. An applicant must have the equivalent of a on the Annenberg School Web site for details. All course work applied toward a degree must four-year bachelor’s degree from an accred- In addition, international applicants must be approved by the School of Journalism and ited college or university. submit an affidavit of support and official the Graduate School. TOEFL scores. 490 USC Annenberg School for Communication Master of Arts Examination (GPSE). Journalism and stra- New Media Core Curriculum Studies toward the Master of Arts in Journal- tegic public relations students will take the Students enrolled in the Master of Arts in ism and the Master of Arts in Strategic Public GPSE in their first semester of enrollment Journalism are required to take 9 units of Relations require 40 units of prescribed during final examination week. Specialized New Media Core courses (JOUR 501, JOUR courses and approved electives in the stu- journalism graduate students are not required 502, JOUR 503) in their first year. These dent’s field of study. Students may take, to take the GPSE. courses provide intensive preparation con- with prior approval, two of their electives sidered necessary for graduate studies in outside the school. No more than 12 units Graduate students who do not pass the journalism at USC. At the end of each New of 400-level course work may be applied GPSE may retake the exam the following Media Core course, students will be given a toward the master’s degree in journalism and spring semester. The GPSE will be offered comprehensive skills test that must be passed. the master’s degree in strategic public rela- on two dates in the spring term — the first tions. Studies toward the Master of Arts in week in February and the week of spring In the 21st century it is imperative that all Specialized Journalism require 34 units of final examinations. (Students will be notified journalists understand the basic techniques prescribed courses and approved electives. of the exam dates at the start of the spring of writing, reporting and production for all No more than 10 units of 400-level course semester). the new media in print, broadcast and online work may be applied toward the master’s journalism. Upon graduation, students will degree in specialized journalism. A GPA of Graduate students must pass the GPSE by be routinely expected to function in all new 3.0 must be maintained for all work. Students the completion of their second semester of media, being able to report and write stories who fall below a 3.0 grade point average will enrollment or they will not be allowed to for a media corporation’s newspaper, Web be placed on academic probation and must progress in the program and will be dismissed site, and radio and television broadcasts, improve according to established terms if from the School of Journalism. and to do this while covering a single story. they are to remain in the school. In the case The 9-unit New Media Core ensures every of courses offered on Credit/No Credit Note: Students with disabilities may register student has a background in all media before (CR/NC) basis, faculty review of competence with the Disabilities Services and Programs completing the more advanced courses in will be substituted for grades. office (DSP) so the DSP staff can assess the the 40-unit Master of Arts in Journalism. The nature of the students’ disabilities and recom- three courses are: Residence mend the appropriate accommodations to be The School of Journalism will accept only provided for each student. JOUR 501 (3 units) is designed to teach the 4 units of approved transferred gradu- student basic newswriting and ethical frame- ate credit. Normally, full-time students in Thesis/Comprehensive Examination work for print, broadcast and online. The print the Master of Arts in Journalism and the The thesis option will take one of two forms: segment includes basic newswriting, news Master of Arts in Strategic Public Relations (1) a professional project presenting the judgment, construction of print news stories. can complete the program in four semes- results of an extensive print, broadcast, public The broadcast segment includes an introduc- ters. The Master of Arts in Specialized relations or new media project completed by tion to broadcast newswriting with the empha- Journalism can be completed in a nine- the student; or (2) a research thesis present- sis on the ear and eye, creation of audio state- month enrollment cycle that includes the ing the results of primary research under- ments and creation of video elements. The two-week summer session, plus the fall and taken by the student. In either case, students online segment includes an introduction to spring semesters. These programs may be must establish a guidance committee of three online writing with an emphasis on context and attended on a part-time basis. tenure-track members, chaired by a faculty relationship of topics and subjects to the story. member from the School of Journalism. At Foreign Language/Research Tool Requirements least two of these members must be on the JOUR 502 (3 units) is designed to teach There is no foreign language or research tool faculty of the School of Journalism; one may the student basic production and ethical requirement for the master’s degree. be a faculty member from another school or framework for print, broadcast and online. department. Students must secure approval The print segment includes copyediting and Course Requirements of the professional project or thesis prior to newspaper production layout, headline and A master’s degree in journalism requires enrollment in JOUR 594a. Students who caption writing and design. The broadcast 40 units and a master’s degree in strategic elect the thesis option are required to enroll segment includes studio and field produc- public relations requires 40 units. To graduate, in JOUR 594ab (2-2 units), normally during tion for radio and television and use of tape students may elect the thesis or comprehen- their second year of study. The 4 units will recorders and camcorders to produce simple sive examination option. Students electing count toward the approved elective units. field pieces. The online segment includes the thesis option are required to enroll in Specialized journalism students normally database creation and management, online JOUR 594ab (2-2 units). A master’s degree enroll in JOUR 594ab (2-2 units) in their journalism production and Web production. in specialized journalism requires 34 units. single year of study. Specialized journalism students must com- JOUR 503 (3 units) is designed to teach the plete the professional project thesis option The comprehensive examination option student basic reporting and ethical framework and enroll in JOUR 594ab (2-2 units). allows students to complete the degree by for print, broadcast and online. The print seg- passing a comprehensive examination in ment includes basic reporting techniques, Grammar, Punctuation and Spelling their last semester of course work. The com- public records reporting and beginning pieces Examination (GPSE) Requirement prehensive examination option is not avail- of investigative journalism. The broadcast seg- Journalism and strategic public relations able to students in the specialized journalism ment includes field reporting, radio and audio graduate students are required to take a degree program. media, TV and other visual media. The online diagnostic exam at the Journalism Graduate segment includes computer assisted reporting Student Orientation in August to prepare for and precision reporting including statistics. the Grammar, Punctuation and Spelling Journalism Graduate Degrees 491 Master of Arts, Broadcast Journalism JOUR 555 Multimedia and Graphics The Master of Arts in Specialized Journalism emphasis in Online Publishing 3 is a program focusing on experienced profes- CouRSe RequiReMentS (40 unitS) unitS JOUR 556 Online Journalism Seminar 3 sionals who are choosing to specialize in a JOUR 500 Media and Society 3 JOUR 560 Seminar in Mass field of journalism that requires advanced JOUR 501 Newswriting: Print, Communication Law 3 reporting skills and subject matter expertise. Broadcast, Online 3 Plus 13 units of approved elective courses* The program is also open to recent journal- JOUR 502 Production: Print, ism school graduates with records of excel- Broadcast, Online 3 *Students electing the thesis option are required to lence in their university classes and intern- JOUR 503 Reporting: Print, enroll in JOUR 594ab (22 units) and must complete ships and to other outstanding applicants Broadcast, Online 3 9 units of approved elective courses. Students electing with demonstrated aptitude and expertise in JOUR 505 American Media History the comprehensive examination option must complete journalism. 13 units of approved elective courses. Seminar 3 JOUR 517 Advanced Investigative Students must begin the program in mid- Reporting 3 Master of Arts in Strategic Public Relations August, enrolling in a required 2-unit, JOUR 521 Broadcast Documentary, or CouRSe RequiReMentS (40 unitS) unitS intensive two-week summer session course JOUR 526 Advanced Broadcast JOUR 504 Public Relations focused on journalism and society. In addi- News Production 3 Research and Evaluation 3 tion to the formal classes, the course includes JOUR 560 Seminar in Mass JOUR 508 Introduction to Strategic noontime discussions and workshops as inte- Communication Law 3 Public Relations 3 gral parts. This gateway course provides the Plus 16 units of approved elective courses* JOUR 510 Legal, Ethical and Social master’s students with a working knowledge Foundations of Public of the specialized journalism background *Students electing the thesis option are required to Relations 3 necessary for study in the program and sets enroll in JOUR 594ab (22 units) and must complete JOUR 535 Specialized Writing for the stage for a year of access to courses as 12 units of approved elective courses. Students elect Public Relations 3 substantively broad as a major research uni- ing the comprehensive examination option must com JOUR 568 Critical Thinking and versity such as USC makes available. plete 16 units of elective courses. Crisis Management 3 GSBA 520 Business Fundamentals In the fall semester, students will enroll in a Master of Arts, Print Journalism emphasis for Non-Business research methods course for journalists and CouRSe RequiReMentS (40 unitS) unitS Professionals 3 a reporting seminar course in the area of JOUR 500 Media and Society 3 Plus 22 units of approved elective courses* demography, education, religion, science JOUR 501 Newswriting: Print, or urban ecology. With the advice of their Broadcast, Online 3 *Students electing the thesis option are required to faculty mentors, students will select elective JOUR 502 Production: Print, enroll in JOUR 594ab (22 units) and must complete course work totaling 8 units appropriate to Broadcast, Online 3 18 units of approved elective courses. Students elect their fields of specialization. These courses JOUR 503 Reporting: Print, ing the comprehensive examination option must com will be drawn from regular graduate and Broadcast, Online 3 plete 22 units of approved elective courses. 400-level courses taught across the university JOUR 505 American Media History and will require approval of a three-member Seminar 3 Master of Arts in Specialized Journalism committee composed of the faculty mentor JOUR 517 Advanced Investigative CouRSe RequiReMentS (34 unitS) unitS in the School of Journalism, another member Reporting 3 JOUR 580 Introduction to Specialized of the journalism faculty and a faculty mem- JOUR 560 Seminar in Mass Journalism 2 ber from the relevant discipline. Students Communication Law 3 JOUR 581 Specialized Journalism: also will begin research for their master’s Plus 19 units of approved elective courses* Research Methods 3 professional project. These projects may be JOUR 582 Specialized Journalism: full-length magazine (print or broadcast) *Students electing the thesis option are required to Reporting Decisions 3 treatments of issues in their field or similar enroll in JOUR 594ab (22 units) and must complete JOUR 590 Directed Research 3 professional work. 15 units of approved elective courses. Students elect JOUR 594ab Master’s Thesis 2-2 ing the comprehensive examination option must com In the spring semester, students will enroll plete 19 units of elective courses. One course from: in a journalism course focused on the report- JOUR 584 Specialized Reporting: ing and analysis of decision making and a Master of Arts, online Journalism emphasis Education, Youth and directed research course, growing out of the CouRSe RequiReMentS (40 unitS) unitS Learning 3 fall seminar in specialized reporting. Students JOUR 500 Media and Society 3 JOUR 585 Specialized Reporting: will enroll in elective course work totaling JOUR 501 Newswriting: Print, Religion 3 8 units, chosen again from offerings across Broadcast, Online 3 JOUR 586 Specialized Reporting: the university and in consultation with the JOUR 502 Production: Print, Science 3 mentors and approved by a three-member Broadcast, Online 3 JOUR 588 Specialized Reporting: committee. Finally, students will complete JOUR 503 Reporting: Print, Urban Ecology 3 their master’s professional project. Broadcast, Online 3 JOUR 589 Specialized Reporting: JOUR 505 American Media History The Changing U.S The nine-month program has been designed Seminar 3 Population 3 for a summer session, fall and spring semester JOUR 551 Intermediate Online Plus 16 units of approved elective courses enrollment cycle; however, students may also Publishing 3 elect to complete the program on a part-time basis. 492 USC Annenberg School for Communication Annenberg international Programs For more information, contact Annenberg For more information, contact Annenberg Graduate Journalism Internships — United International Programs at (213) 821-2180 or International Programs at (213) 821-2180 or Kingdom, Hong Kong or South Africa firstname.lastname@example.org. email@example.com. Journalism master’s degree students may spend eight weeks at internships in London, Graduate Strategic Public Relations Academic integrity Policy Hong Kong or Cape Town during the sum- Internships — United Kingdom, Hong Kong Since its founding, the USC School of mer after their first year of graduate study or South Africa Journalism has maintained a commitment at USC. Students apply to Annenberg Strategic Public Relations master’s degree to the highest standards of ethical conduct International Programs in the fall semester students may spend eight weeks at intern- and academic excellence. Any student found of their first year and accepted students ships in London, Hong Kong or Cape Town, guilty of plagiarism, fabrication, cheating on enroll in JOUR 540 International Journalism during the summer after their first year of examinations or purchasing papers or other Seminar I during the spring semester. From graduate study at USC. Students apply in the assignments will receive a failing grade in mid-May to mid-July, they then enroll in fall semester of their first year and accepted the course and will be dismissed from the JOUR 542 Foreign Reporting and JOUR students enroll in JOUR 540 International School of Journalism. There are no excep- 543 Field Study while working full-time Journalism Seminar I during the spring tions to the school’s policy. at internships with prominent media semester. From mid-May to mid-July, they organizations. then enroll in JOUR 532 International Public Relations and JOUR 543 Field Study while working full-time at internships with promi- nent public relations organizations. Courses of Instruction Journalism (Jour) JouR 204 newswriting: online (2, Fa) JouR 306 Production: Broadcast (3, Fa) Introduction to online newswriting with Studio and field production for audio and The terms indicated are expected but are not emphasis on context and relationship of visual media. Social responsibility and ethical guaranteed. For the courses offered during any topics to the story. Social responsibility and framework involving broadcast non-fiction given term, consult the Schedule of Classes. ethical framework for online journalists. production. Prerequisite: JOUR 302, JOUR 303. Typing ability required. JouR 090x internships in the Media (1, JouR 308 newspaper editing and Design max 8) Intensive experience in the news and JouR 210x Basics of Broadcast newsroom (3, Fa) Copyediting and newspaper produc- other media. Minimum time requirement; Production for non-Majors only (2, max 4, tion layout. Headline and caption writing. enables students to acquire skills and knowl- FaSp) Introduction to broadcast newsroom Design. Social responsibility and ethical edge that cannot be gained in the classroom. production; preparation and treatment of form framework involving print production. Graded CR/NC. Open to journalism majors and content; procedures, problems, ethics, and Prerequisite: JOUR 302, JOUR 303. only. Not available for degree credit. practice in planning and producing a nightly newscast. Open to non-journalism majors only. JouR 309 introduction to online Media JouR 190 introduction to Journalism (2, Fa) Not available for degree credit to journalism (3, FaSp) Convergence journalism and online Survey of all media and outlets including majors. Graded CR/NC. skill sets. Blogs and Web content production. print, broadcasting, public relations and Social responsibility and ethical framework online journalism, plus analysis of what it JouR 302 Reporting: Print (3, Sp) Introduc- in digital information technology. Prerequisite: means to be a professional journalist. tion to basic reporting techniques, public JOUR 302, JOUR 303. records reporting and beginning investigative JouR 201 history of news in Modern journalism. Social responsibility and ethical JouR 310 investigative Reporting (4, FaSp) America (4, FaSp) Understanding news today. framework for print journalists. Prerequisite: Reportorial and analytical skills and tech- A survey of how news is gathered, weighed, JOUR 202, JOUR 203; concurrent enrollment: niques required for portraying and evaluat- and disseminated and how historical events JOUR 303. ing contemporary newsworthy events; lec- have shaped news in the 20th century. tures, discussions. Prerequisite: JOUR 302, JouR 303 Reporting: Broadcast (3, Sp) JOUR 303. JouR 202 newswriting: Print (3, Fa) Intro- Introduction to field reporting, audio and duction to basic skills of print newswriting, visual media. Social responsibility and ethical JouR 330 Photojournalism (4, Fa) Emphasis news judgment, construction of print news framework for broadcast journalists. Prerequi- on fundamental skills necessary for photo- stories. Social responsibility and ethical site: JOUR 202, JOUR 203; concurrent enroll- journalism including camera techniques, story framework for print journalists. Typing ability ment: JOUR 302. ideas and digital darkroom. required. Concurrent enrollment: JOUR 203. JouR 304 Reporting: online (2, Sp) Intro- JouR 340 introduction to Advertising JouR 203 newswriting: Broadcast (3, Fa) duction to computer assisted reporting, pre- (4, FaSp) History and development of adver- Introduction to broadcast newswriting with cision reporting including statistics. Social tising; basic advertising campaigns showing emphasis on the ear and eye. News judg- responsibility and ethical framework for relationships of marketing, creative, print and ment. Social responsibility and ethical frame- online journalists. Prerequisite: JOUR 202, electronic media. work for broadcast journalists. Typing ability JOUR 203, JOUR 204. required. Concurrent enrollment: JOUR 202. Courses of Instruction 493 JouR 341 Advertising Copywriting (4, Fa) JouR 390 Special Problems (1-4, irregular) JouR 413 introduction to online Journal- Writing and editing for advertising and Supervised, individual studies. No more than ism (4) An introduction to the methods and commercial copy for all media. Prerequisite: one registration permitted. Enrollment by theory of news publishing on the World JOUR 340. petition only. Wide Web, with an emphasis on journalism skills and techniques. (Duplicates credit JouR 342 Advertising Media and Analy- JouR 400 interpretive writing (4, Sp) in JOUR 412.) Prerequisite: ITP 101x or sis (4, Fa) Selling, planning, buying for the Weekly assignments in the shorter forms ITP 105x. media; advertising’s relationship to society of newspaper and magazine writing: essays, and business; media choice. Prerequisite: reviews, editorials, opinion-page articles, pro- JouR 420 Advanced Photojournalism (4, Sp) JOUR 340. files; analyses of major 20th century journal- Emphasis on advanced photojournalism tech- ists. Prerequisite: JOUR 302, JOUR 303. niques for complex photo storytelling; focus JouR 343 Advertising Design and Produc- on style, content, design, expression and eth- tion (4, Sp) Production of advertising materi- JouR 402 Advanced television Reporting ics. Prerequisite: JOUR 330. als; emphasis on the creation and design of (4, FaSp) Role of the broadcast journalism advertising elements. Prerequisite: JOUR 340. reporter; similarities and differences between JouR 421 Photo editing for news Media print and electronic media; application of (4, Fa) Emphasis on understanding, selection JouR 350 Principles of Public Relations audio-video equipment; analysis and practical and power of photographs; how they work in (4, FaSp) Theories, processes, and techniques experience. Prerequisite: JOUR 306. concert with words and graphics to inform the involved in planning and implementing pro- public. grams designed to influence public opinion JouR 403 television news Production and behavior through socially responsible (4, FaSp) Production of television news pro- JouR 422 visual Journalism (4, Sp) Empha- performance and mutually satisfactory grams; preparation and treatment of form and sis on photographic storytelling in print, video communication. content; procedures, problems, and practice in and Web-based media; understanding of planning and producing broadcast news mate- visual thinking and imagery techniques. JouR 351ab Public Relations Media (4-4, rials. Prerequisite: JOUR 306. FaSp) Research, design, production, and writ- JouR 425 Advanced Radio news Produc- ing public relations media; includes news JouR 405 non-Fiction television (4, FaSp) tion (4, Sp) Production of public radio news: releases, features, pamphlets, brochures, Presentation and selection in non-fiction producing real-time newscasts for Annen- financial statements, management reports, television programs including documentaries, berg Radio News. Newsgathering, assigning scripts, scenarios, and publicity. Prerequisite: electronic magazines and news series; ethical stories, anchoring, interviewing, working JOUR 202, JOUR 203, JOUR 350. problems, field research, reporting, interview- with reporters, editing and producing live ing, pre-production. Prerequisite: JOUR 306. programming. Prerequisite: JOUR 409. JouR 371 Censorship and the law: From the Press to Cyberspace (4) (Enroll in JouR 406 Advanced Broadcasting Produc- JouR 430 writing the Film Review (4, Sp) COMM 371) tion (2) Advanced analysis, methods, and Techniques of writing the film review; prepa- techniques of radio and television production; ration and treatment of form and content; JouR 373 the ethics of television Journal- preparation and treatment of complex form problems, responsibilities and ethics of film ism (4, Sp) Ethical questions in television and content; procedures, problem-solving, reviewing. Prerequisite: JOUR 302, JOUR 303. journalism; the application of these moral and practice. Prerequisite: JOUR 402. dilemmas to prepare students for dealing JouR 431 Feature writing (4, FaSp) Tech- with similar issues in their lives. JouR 407 newsradio (4, Sp) Production of niques of writing newspaper feature stories, radio news: research, reporting, writing, prep- including the profile, the light feature, the JouR 375 the image of the Journalist in aration and treatment of form and content: news feature, the in-depth story; the art of Popular Culture (4, Fa) The impact of con- procedures, problems and practice in produc- narrative writing. Prerequisite: JOUR 302, flicting images of reporters in movies and ing radio news programs. JOUR 303. television on the American public’s percep- tion of newsgatherers in the 20th century. JouR 409 Radio news Production (4, Fa) JouR 432 Sports Commentary (4, Fa) A decade-by-decade evaluation. Reporting for public radio news: writing Techniques of reporting and writing sports newsgathering, editing, vocal delivery. Study columns and commentary for print, video, JouR 380 Sports, Business and Media in of standards, content and ethics. Prerequisite: radio and Web-based media. today’s Society (4, Sp) An inside look at JOUR 202, JOUR 203. the symbiotic relationship of sports and the JouR 433 writing About Science (4, Sp) media — from the interdependence of sports JouR 410 Radio Documentary (4, Sp) Techniques of writing about science, includ- and media, to the coverage of sports in news- In-depth reporting for public radio news: ing news, profiles, features and commentary. papers, magazines, radio and television. writing, editing, advanced vocal delivery. The economic and ethical issues involved, Production of long-form radio features and JouR 435 writing Magazine non-Fiction the conflicts of interest, the history and cur- short documentaries. Prerequisite: JOUR 409. (4, FaSp) A seminar in “how to” interview, rent status of sports coverage in American research, write – and place – professional media today. JouR 412 introduction to online Publishing quality articles for a full range of magazines/ (4) Introduction to the methods, theory and newspapers including women’s, sports, ethnic, JouR 381 entertainment, Business and production of news publishing on the World local and national. Prerequisite: JOUR 302, Media in today’s Society (4, Fa) An exami- Wide Web including basic HTML, graph- JOUR 303. nation of the symbiotic relationship of the ics production and news design. (Duplicates entertainment business and the media; press credit in former JOUR 413.) coverage of the entertainment industry; Hollywood’s relationship with news media. 494 USC Annenberg School for Communication JouR 436 Magazine Production (4) Publish- JouR 449 Reporting los Angeles (2, Fa) JouR 459 Fact and Fiction: From Journalism ing and production technologies; economics Specialized reporting class focused on Los to the Docudrama (4) Historical, legal and of magazine publishing including cost analy- Angeles that requires intensive fieldwork in ethical limitations to the misrepresentation of sis, marketing, advertising, and circulation. the neighborhoods, ethnic communities and fact. Includes print and broadcast journalism, Prerequisite: JOUR 302, JOUR 303. among local institutions such as City Coun- books, theatre, cinema and new technology. cil, hospitals, police departments, social JouR 438 editing Magazine non-Fiction work agencies, etc. Prerequisite: JOUR 302, JouR 460 Social Responsibility of the news (4, Fa) Editing magazine non-fiction; defining JOUR 303. Media (4) News media as instruments of audiences; editorial functions from assigning constructive social change; standards of eth- stories to creating page layouts. Prerequisite: JouR 450 Advanced Public Relations (4, Sp) ics and aesthetics; interactions between news JOUR 302, JOUR 303. Application of principles and methods to media and cultural settings; social responsibil- intensive analysis of public relations prob- ity of news media personnel. JouR 440 environmental Journalism (4, Sp) lems, decision-making, programming, and Techniques of reporting and writing about evaluation in simulated staff and agency orga- JouR 461 literature of Journalism (4) the environment. Includes both theory and nization. Prerequisite: JOUR 351b, JOUR 463. Survey of journalistic careers and times; the practice needed for reporters specializing in influence of editing and reporting on such this area of journalism. Prerequisite: JOUR 302, JouR 451 Promotional Public Relations American writers as Whitman, Twain, Cather, JOUR 303. (4, Sp) Principles and practices of public rela- Crane, Runyon, Lardner, and Hemingway. tions as a basic component in the promotion JouR 441 Sports Reporting (2, Sp) News and marketing of goods and services; regula- JouR 462 law of Mass Communication and feature coverage of sporting events, tory considerations; consumerism. Prerequisite: (4, FaSp) Press law; government controls on including social and economic factors JOUR 350. the news media; legal responsibilities of the influencing sports in America. Prerequisite: journalist. JOUR 302, JOUR 303. JouR 452 Public Relations in entertainment (4, Fa) Public relations in the design, promo- JouR 463 Research and Analysis (4, Fa) JouR 442 Advanced Reporting in Span- tion, and presentation of popular entertain- Use of social science research techniques in ish (4) Coverage of news trends and events ment, including films, broadcasting, music, contemporary reporting and public affairs, in Spanish, including spot news, profiles, expositions, amusement parks, resorts and including both interpretation and reporting features, essays, backgrounders, and analysis arenas. of existing data and conducting of surveys. of media. Conducted in Spanish. Prerequisite: Prerequisite: JOUR 351a. JOUR 302, JOUR 303. JouR 454 Sports Public Relations (2, FaSp) Introduction to the field of sports informa- JouR 465 latino news Media in the united JouR 443 Business Reporting (2, Fa) tion and promotion, including lectures, media States (4, Sp) History and growing impor- Techniques of reporting and writing about assignments, role-playing, and presentations tance of Latino print and broadcast news business, economics and finance. Prerequisite: by sports professionals. Junior standing. media in covering immigration, discrimina- JOUR 302, JOUR 303. tion, culture, social differences and other JouR 455 Public Relations for non-Profit aspects of U.S. Latino life. JouR 444 Reporting on Religion (4, Sp) organizations (4, Fa) Introduction to the Provides print, online and broadcast jour- specialized field of public relations for non- JouR 466m People of Color and the news nalists with basic tools for reporting on the profit and non-governmental organizations; Media (4, Sp) Reporting and portrayal of religion angle of news stories. Prerequisite: emphasis on case studies, strategic and critical people of color in the United States; impact JOUR 302, JOUR 303. thinking, and campaign development. of racial diversity on media, employment Prerequisite: JOUR 350. and access, and development of media for JouR 446 entertainment Reporting (2, Fa) individuals and communities of color. Open Techniques of reporting and writing about JouR 456 Public Relations for Diverse to non-majors. the entertainment business, economics and Audiences (4) Researching, planning, execut- finances. Analysis of the skills and back- ing and evaluating communications cam- JouR 467 gender and the news Media ground needed for reporters specializing in paigns aimed at audiences segmented by (4, Sp) Gender and news media evolving this area of the news. Prerequisite: JOUR 302, culture, lifestyle and other factors. Prerequisite: images of women and men in print and elec- JOUR 303. JOUR 350. tronic media. Impact of gender in content and style of news, television and cinema. Open to JouR 447 Arts Reporting (2, Sp) Tech- JouR 457 the Role of Celebrity in Public non-majors. niques of reporting and writing about the Relations (4, Sp) Understanding of the his- arts, including television, film, theatre, music, tory and application of celebrity in public rela- JouR 468m the American Press and issues graphic arts, architecture and design. Prerequi- tions, focusing on the entertainment industry of Sexual Diversity (4, Fa) Examines how site: JOUR 302, JOUR 303. and the notoriety attached to politics and news media reflect and affect perception the media. of gay/lesbian issues; provides historical- JouR 448 government and Public Affairs contemporary context; arms students to Reporting (4, FaSp) Techniques for covering JouR 458 Public Relations in Politics and bypass rhetoric and knowledgeably evaluate beats that are the foundation of daily news- Political Campaigns (4, Fa) Application of facts. paper reporting, including crime, education, public relations principles to the context immigration and local government. Prerequi- of political campaigns; emphasis on mes- JouR 470 Community Journalism (2, FaSp) site: JOUR 302, JOUR 303. sage development and delivery; relationship Analyses of ethnic and community issues in between candidate, news media, and community journalism. Students work with electorate. local youth to write, edit and design school newspapers and other media. Prerequisite: JOUR 302, JOUR 303. Courses of Instruction 495 JouR 474 interviewing and Profile writing JouR 504 Public Relations Research and JouR 521 Broadcast Documentary (3, Fa) (2, Sp) Techniques of, and intensive applica- evaluation (3, Fa) Covers the use of primary Pre-production of the television documen- tion in researching and writing interviews psychographic and demographic research, tary; ethical problems, research, reporting, and profiles for newspapers and magazines. pre- and post-campaign testing, and other interviewing, writing, legal issues, economics, Prerequisite: JOUR 302, JOUR 303. highly quantifiable research techniques in aesthetics. Problems of balanced presenta- program development and evaluation. tion, selection of topics. JouR 475 Publications Design and tech- nology (4, FaSp) Art, typography, and other JouR 505 American Media history Seminar JouR 522 Advanced Broadcast Documen- graphic elements in publication design; (3, FaSp) A seminar surveying the history of tary Production (3) Seminar in production traditional, contemporary, and advanced pro- the news media in the United States, and of the documentary; techniques, aesthetics, duction methods, processes, and equipment; their sociopolitical impact, with emphasis on economics, legal issues, production problems, representative examples; practice in design. the 20th century. research, execution. JouR 482 Comparative Media in europe JouR 508 introduction to Strategic Public JouR 524 Advanced Broadcast Reporting (4, Sm) Examines print, broadcast and public Relations (3, Fa) A survey of the profession, (3) Reporting and writing broadcast news; relations media and their interactive roles in focusing on the key role of strategic public analysis and practical experience; role of the multi-national and supra-national settings at relations in today’s information-based society; broadcast journalism reporter; similarities and sites in both Western and Eastern Europe. provides a social, economic and political con- differences between media; application of Recommended preparation: JOUR 350. text for the program. audio-visual equipment. JouR 483 negotiating and Reporting global JouR 510 legal, ethical and Social Founda- JouR 526 Advanced Broadcast news Change (4) Examines 12 recent history- tions of Public Relations (3, FaSp) Explores Production (3, Fa) Production of television shaping decisions, negotiations and outcomes; the origins, effects of, and processes for news programs; preparation and treatment of considers how these decisions were reached, adhering to the complex network of legal, form and content; procedures, problems and reported, positioned publicly and interpreted ethical and social responsibilities of the con- practice in planning and producing broadcast in retrospect. temporary PR practitioner. news materials. JouR 490x Directed Research (2-8, max 8, JouR 512 Advanced interpretive writing JouR 530 Strategic Public Relations Man- FaSpSm) Individual research and readings. (3, Sp) Analysis and writing of editorials, agement (3, Sp) An analytical, case study- Not available for graduate credit. essays, Op-Ed page articles, profiles, and based approach to strategic campaign plan- other shorter forms of journalism, combined ning, management and execution, with heavy JouR 498 honors Seminar (2, Sp) Intensive with study of historic practitioners of those emphasis on problem solving and the role of study of a subject of contemporary relevance forms. research. or of professional importance to journalists. Prerequisite: admission to Honors Program. JouR 513 Advanced newswriting and JouR 532 international Public Relations Reporting (3) Reportorial and analytical skills (3, Sm) Public information policies and prac- JouR 499 Special topics (2-4, max 8, and techniques required in searching out and tices of national and supranational govern- FaSpSm) Selected topics in journalism. evaluating newsworthy events. Research and ment units and national and multinational publication of stories. corporations involved in international JouR 500 Media and Society (3, FaSp) relations. Analysis of major theories on the role of com- JouR 515 Advanced Computer-Assisted munication media and society with special Reporting (3) Explore techniques useful in JouR 534 Case Studies in Public Relations emphasis on the role and responsibility of the discovering, gathering, organizing, verifying, (3, FaSp) Analysis of landmark and contem- news media. and evaluating knowledge in the context of porary public relations cases; evaluation of news reporting. Prerequisite: JOUR 503. current literature, programs, and professional JouR 501 newswriting: Print, Broadcast, personnel; identification of emerging issues. online (3, Fa) Basic newswriting and news JouR 517 Advanced investigative Report- judgment in print, broadcast and online ing (3, Fa) Advanced reportorial and analyti- JouR 535 Specialized writing for Public journalism. Social responsibility and ethical cal skills and techniques required for evalu- Relations (3, Fa) Intensive focus on the framework for new media journalists. Typing ating newsworthy events. Group research specialized writing requirements of online, ability required. and publication of stories on important broadcast, print and other public relations current topics. media; includes content analysis of strategic JouR 502 Production: Print, Broadcast, public relations materials. online (3, Sp) Basic broadcast studio and JouR 519 Advanced Magazine writing field production, copyediting and newspaper (3, Sp) Reporting and preparation of articles JouR 536 Public Relations Media Strategies production, database creation and manage- for publication; analysis of magazine non- (3, FaSp) Creation and execution of strategic ment, online production. Social responsibility fiction markets; research and writing, tech- public relations media plans based on organi- and ethical framework involving new media niques, and analysis of magazine markets. zational goals, audience analysis, and media production. characteristics. JouR 520 Advanced Broadcast newswrit- JouR 503 Reporting: Print, Broadcast, ing (3, Sp) Writing for broadcast, preparation online (3, Sp) Basic print reporting tech- and presentation. Responsibility and ethics of niques, broadcast field reporting, computer broadcast newswriting. Form and content of assisted reporting and statistics. Social broadcast news presentation. Similarities and responsibility and ethical framework for new differences between media. media journalists. 496 USC Annenberg School for Communication JouR 540 international Journalism Seminar JouR 565 Corporate Public Relations and JouR 583 Managing Communication in the i (3, Sp) Historical perspective of foreign Reputation (3, Fa) Planning, managing and entertainment industry (4, Fa) (Enroll in correspondence; examination of the working evaluating strategic public relations cam- CMGT 543) conditions, problems and consequences of paigns to effectively communicate with the reporting from abroad. investor community, regulators and related JouR 584 Specialized Reporting: education, constituencies regarding the financial perfor- youth and learning (3, Fa) Reporting and JouR 541 international Journalism Seminar mance and reputation of the business entity writing on education; survey of historical and ii (3) Overview of significant issues that will and its management. contemporary issues affecting children, fami- confront journalists reporting about or analyz- lies and public education. ing the Third World. JouR 566 Public Relations for Multicultural and niche Audiences (2) Developing, man- JouR 585 Specialized Reporting: Religion JouR 542 Foreign Reporting (3, Sm) News aging and evaluating campaigns designed to (3, Fa) Reporting and writing on religion; stories analyzed, researched, and critiqued for reach audiences segmented by culture, life- survey of world religion, religion and public validity and background; projects to include style and other factors. life – including politics, gender and science. editorials, news stories, magazine articles or broadcast reports. JouR 567 internet and high technology JouR 586 Specialized Reporting: Science Public Relations (3) Using the Internet as a (3, Fa) Reporting and writing on science; JouR 543 Field Study (3, Sm) Study of con- strategic tool in the development and imple- survey of scientific research fields and evalu- temporary institutions in selected regions of mentation of public relations campaigns for ation of evidence and claims. the world. Graded CR/NC. technology-based and other enterprises. JouR 587 Audience Analysis (4, Fa) (Enroll JouR 550 introduction to online Publishing JouR 568 Critical thinking and Crisis in CMGT 587) (3) Methods, theory and publishing of online Management (3, FaSp) Introduction to the news; HTML skills, graphics production and concept of critical thinking and its practical JouR 588 Specialized Reporting: urban design theory. application to a variety of public relations chal- ecology (3, Fa) Reporting and writing on lenges and opportunities; emphasis on formu- urban ecology; survey of the urban landscape JouR 551 intermediate online Publishing lating and evaluating problems from multiple as an environment and human impact on (3, Fa) Advanced concepts in online publish- perspectives. these communities. ing; focus on databases, editing, scripting and authoring applications for news Web sites. JouR 569 ethics in Public Relations (3) JouR 589 Specialized Reporting: the Prerequisite: JOUR 502. Application of public relations principles to Changing u.S. Population (3, Fa) Reporting ethical conduct in a business, government and writing on immigration and other forms JouR 555 Multimedia and graphics in agency, non-profit organization or consult- of demographic change; survey of immigra- online Publishing (3, Sp) Focuses on the ing entity; emphasis on applicable cases and tion, the journalism it has generated and the process of creating multimedia, images and dialogue. impact of coverage. graphics for news storytelling on the Web; integration of interactive content, animation JouR 575 Advocacy and Social Change in JouR 590 Directed Research (1-12, FaSpSm) and video. Prerequisite: JOUR 551. entertainment and the Media (4, Fa) (Enroll Research leading to the master’s degree. in COMM 575) Maximum units which may be applied to the JouR 556 online Journalism Seminar degree to be determined by the department. (3, Sp) Writing and reporting for the Internet JouR 576 the image of the Journalist Graded CR/NC. and other technology platforms; computer- in Popular Culture Seminar (3, Sp) Study assisted reporting; multimedia storytelling. and analysis of the conflicting images of the JouR 594abz Master’s thesis (2-2-0, Prerequisite: JOUR 551. journalist in popular culture and its impact FaSpSm) Credit on acceptance of thesis. on the public’s perception of the media and Graded IP/CR/NC. JouR 560 Seminar in Mass Communication newsgatherers. law (3, FaSpSm) Analysis of major elements JouR 599 Special topics (2-4, max 8, of mass communication law, legal issues in JouR 580 introduction to Specialized Jour- FaSpSm) Seminar in selected topics in contemporary mass communication, and nalism (2, Sm) Understanding the role of journalism. the impact of legal trends on professional specialized journalism and its changing role journalists. in U.S. news media; audience interest in areas of specialized coverage. JouR 563 Promotional and Product Public Relations (3, Fa) Planning, managing and JouR 581 Specialized Journalism: Research evaluating integrated communications cam- Methods (3, Fa) Advanced skills in the use of paigns utilizing public relations strategies in expert sources, scholarly resources, computer- concert with advertising and other marketing assisted and investigative reporting in special- disciplines; emphasis on research, case stud- ized journalism; social and ethical issues in ies and campaign development. specialized reporting. JouR 582 Specialized Journalism: Reporting Decisions (3, Sp) Reporting and analysis of decision making; case studies and analytical tools in dissecting decisions for readers, lis- teners and viewers.
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