Message From Bob Upcoming Events
CEO and Chairman, FTD, Inc.
Visit www.FTDi.COM for all FTD events and education programs.
Dear FTD Members, June 4-6, 2004
New Mexico State Florist Association Convention
Best Western Inn & Suites · Farmington, NM
Everyday I talk with FTD Members and
Featured FTD Design Program: "Supporting Creativity with
am seeing that many of you are experi- Alternative Mechanics" presented by
encing your businesses getting stronger FTD Design Instructor Toomie Farris AIFD
because of your choice to partner with For registration information,
contact Melodie Petty at 800-333-6425.
FTD. With 94 years behind us although Look for FTD Team Members Jeff Jackson and Steve Sproule.
we are on the right track, our job is not
done. June 4-6, 2004
Tennessee State Florists' Association Convention
Knoxville Marriott · Knoxville, TN
The past few years have built incredible momentum for Featured FTD Design Program: "Ultimate Weddings:
FTD Members and the FTD Brand. With changes in the A Practical Approach" presented by
industry such as new channels joining the marketplace and FTD Design Instructor Tina Stoecker AIFD.
For registration information,
competitors coming and going, we are working our hard- contact Jerry Hankins at 615-846-4185.
est for you. The recent investment in the floral industry by Look for FTD Team Members Bob Mitchell and Terry Thiel.
Leonard Green & Partners, L.P demonstrates the strength
of FTD as a company and the positive outlook our owners July 3-7, 2004
have in the investment they have made. Leonard Green New York Hilton · New York, NY
is dedicated to helping FTD and its members grow, and Design Program featuring FTD Design Instructor
we will do this through our continued efforts to exceed John Klingel AIFD, underwritten by FTD.
For registration information, contact AIFD
your expectations of FTD as a wire service AND business at 410-752-3318 or visit the AIFD website at www.aifd.org.
July 10-14, 2004
With stronger services and better products than ever OFA Short Course
Columbus Convention Center · Columbus, OH
before, our goals are simple: to use our healthy company Featured FTD Design Program: "Clearly Profitable" presented by
to help you become more profitable, to grow your busi- FTD Design Instructor Kathy Mustard AIFD.
ness and to keep you competitive. See for yourself. Call For registration information, contact OFA at 614-487-1117,
or visit their website at www.ofa.org.
you Field Business Consultant (FBC) today or join more
Look for FTD Team Members Cindy Riffe,
than 3,000 of your fellow FTD Members at the largest FTD Steve Huebner, Dawn Deran and Doug Parks.
Member event of the year, the FTD Convention and Floral
Extravaganza taking place July 26-28, 2004 in Las Vegas, July 16-18, 2004
Oklahoma State Florists' Association Convention
NV. Take a look at FTD's Member Services like our Flowers Tulsa Convention Center · Tulsa, OK
All Hours program, our florist web sites through Florists' Featured FTD Design Program: "Gifts of the Earth" presented by
Online, our multi-million dollar advertising campaign - all FTD Design Instructor Toomie Farris AIFD.
For registration information, contact the Oklahoma State Florists'
built with your businesses in mind. FTD's latest technology
Association at 888-482-4496.
enhancements and new products have been developed Look for FTD Team Members Donna Spaulding, Terry Thiel
with state-of-the-art tools to help you become most and Celeste McCarthy.
efficient at managing your business and building your
July 23-25, 2004
customer base . Look closely at the Marketplace services Arizona State Florists' Association Convention
such as FTD Fresh Flowers, JAWS bouquets and value Hilton El Conquistador Resort & Country Club · Tucson, AZ
priced products. Get codified for major holidays and see Featured FTD Design Program: "Creative Everyday Designs with an
Asian Flair" presented by FTD Design Instructor John Klingel AIFD.
orders from our national advertising campaigns driving
For registration information, contact Claire Ortloff at 520-742-1409.
business to your shops. It's a great time to be FTD. Look for FTD Team Members Jeff Jackson and Steve Sproule.
In this industry you have many choices. FTD is all about July 23-25, 2004
Texas State Florists' Association Convention
choice. Thank you for choosing FTD. Renaissance Hotel · Austin, TX
Featured FTD Design Program: "Everyday Designs with the Look of
As always, I can be reached at firstname.lastname@example.org. Today" presented by FTD Design Instructor Kim Morrill AIFD.
For registration information, contact the Texas State Florists'
Association at 512-834-0361, or visit their website at www.tsfa.org.
Look for FTD Team Members John Hurdt, Cheryl Costello, Joe
Arbona, Jayla Love, Terry Thiel and Celeste McCarthy.
2 FTD Newsletter – May 2004
Congratulations to Warren's Florist
FTD Members at The Flower
in Clearwater, FL for their recent
Shop Registered were excited
restoration of their shop. Pictured
when Prime Minister Paul Martin
here is Warren's Florist team Denise,
came in their shop to purchase FTD Members Mickey, Mary Lou
Jodi, Marcia Warren (owner), and
flowers for his wife. The Flower Parrott (owner) and Annette from
Shop Registered employee Ginette Batavia Floral Designs proudly dis-
Henderson helped Mr. Martin select play their partnership with the FTD
his own cut flowers at the shop. Brand on their shirts and on their
“We Deliver Worldwide Sign”.
Bob Hatcher, owner of Hatcher
FTD Canadian FBC Jason
Florist in North York, Ontario,
FTD Members David and Robin Gleaves assisted FTD Member
joins his daughters, "Bunny" Riley
Heller of Flowers by David in Lang- Paul Pedersen of Pedersen's Florists
and Caitlin, at their shop's Easter
horne, PA worked closely as a by presenting Katarina Ludvigsson,
holiday celebration. Hatcher Florist
central exhibitor at the Philadelphia head of the Commercial Floristry
Flower Show. Their unique display has been FTD for more than 80
program at Olds College, with a
won Best Achievement. years.
Ashland Flower Shop
Central Point Florist & Gifts
Grants Pass Florist & Gifts
Order FTD’S “SOMEBUNNY SPECIAL” (Shown Above) this
Easter and we will deliver a matching bunny and gift bag to
a child in one of our 4 local hospitals free. Send smiles two
for the price of one this Easter holiday!
Owners of FTD Member Judy's
Idea For Your Shop! Central Point Florist and Gifts in Fremont Flowers and Gifts proudly displays the
Oregon offered a moving promotion in all of their shop locations FTD logo in their shop in many ways
with the purchase of the FTD Easter Bouquet. All customers who including their local time display, their FTD
ordered the FTD special received a FREE plush bunny and gift Selections Guide, and FTD Brand signs through-
bag to be delivered to a local hospital with a care card from the out the shop.
customer. Great idea!
FTD Newsletter – May 2004 3
2004 Floral Extravaganza
FTD Announces Exciting Additions to FTD 2004 Floral Extravaganza
The FTD Member event of the saries will be presented with Hoover Dam or through Las
year is coming soon! Monday, plaques, and the prestigious FTD Vegas’ hot spots! Registration is Mercury Technology Users’ Semi-
July 26th kicks off the exciting Member Awards will be pre- available online. nars will bring together Advan-
FTD 2004 Floral Extravaganza, a sented. Hundreds of nominations tage and Mercury Users for two-
three-day event filled with insight- are being considered for the six Education days of hands-on learning. On
awards: The John A. Valentine Added to a full schedule of quality
ful education programs, FTD Saturday July 24th and Sunday
Award, the FTD Lifetime Achieve- FTD Education programming by
Member networking and the in- July 25th, users will gain a solid
ment Award, the FTD Marketing FTD Design Instructors and indus-
dustry’s largest trade fair, all at the foundation in Marketing, Account-
Award, the FTD New Member try partners, FTD announces that
luxurious Venetian Resort and ing, Order Entry, Email Marketing,
Award, the FTD Industry Service 2004 Interflora World Cup FTD-
Casino in Las Vegas, NV. This year, and POS - plus much more! Also,
Award and the FTD Progressive sponsored participants Deborah
the event takes place July 26-28, NEW additions include Delivery
Florist Award. De La Flor AIFD, Ivan Moreno and
2004 and boasts more than 2,500 Processing with Mapping, Deliv-
Anne Leeson AIFD, C.A.F.A will
attendees – the largest member ery Confirmation and GPS. Space
As the headlining act this year, display their artwork at the Gala
gathering of the year, and impres- is limited, but still available – call
FTD is proud to bring Jay Leno to dinner event.
sive additions such as the headlin- FTD Mercury Technology today to
perform exclusively for FTD
ing act… The Tonight Show’s Jay Members at the Gala dinner on Other creative design programs register.
Leno! Tuesday, July 27th at the Venetian include FTD Design Instructors
Toomie Farris AIFD and Tina Shopping Experiences
Member Networking Resort and Casino. This evening The Trade Fair at the FTD 2004
with Leno's unique late-night Stoecker AIFD presenting a new
The FTD 2004 Floral Extravaganza look at merchandising, and Keith Floral Extravaganza will feature
style, a combination of humor, talk
provides FTD Members with a White AIFD and Kim Morrill AIFD more than 100,000 square feet
and entertainment, will be unfor-
once-a-year opportunity to net- sharing their insight on new of space filled with quality
work among thousands of fellow trends and creating profit with vendors showcasing products
FTD Members as well as be On Wednesday, FTD FOCUS, the them. and services bound to help your
recognized. Find all event atten- progressive member networking business grow. Hundreds of
dees listed on www.FTDi.COM to and education group, offers an Business seminars promise in- vendors such as Smithers-Oasis,
find who you’ll meet or meet exciting business session and sight on staffing, search engine Pokon-Chrysal, Syndicate Sales,
again at this exciting event. gathering at Las Vegas’s Ghost marketing, technology and in- Ty and Hickory Farms will offer
Bar, the newest and hottest spot in creasing sales. One exciting FTD Member specials and oppor-
FTD recognizes exceptional FTD program not to miss is FTD tunities for the most convenient
town. This event will include
Members among their peers at Design Instructor Jeff Corbin’s shopping. The show is only open
entertainment for the evening, as
the FTD Member Awards Lun- business take on “The Cent
well as the opportunity to network to FTD Preferred Vendors, secur-
cheon taking place in conjunction with innovative minds in the floral of Flowers” focusing on planning, ing all billing through the FTD
with the event on Tuesday, July industry. purchasing and customer service Clearinghouse Statement, which
27, 2004 at the Venetian Resort techniques, as well as an interna-
is an added convenience for FTD
and Casino. Here FTD Members Also, there is still space available tional program by FTD Design
celebrating landmark anniver- for the FTD Member tours to the Instructor John Klingel AIFD.
Don’t Miss the FTD 2004 Floral Extravaganza m July 26-28, 2004
The Venetian Resort and Casino, Las Vegas, NV
www.FTDi.COM or email@example.com n 800-788-9000 ext. 6240
4 FTD Newsletter – May 2004
2004 Floral Extravaganza
FTDi.COM Is FTD Members’ Homepage for the FTD 2004 Floral Extravaganza
Every week there is updated news on FTDi.COM about FTD’s prod- FTDi.COM also allows FTD Members to register simply for any of
ucts, services and exciting events. Lately, FTD Members have been the exciting events – all at the touch of your fingertips. Be sure to
planning their trip to the most exciting FTD Member event of the check out the exciting additions such as the FTD FOCUS event,
year through FTDi.COM. which is taking place on Wednesday, July 28, 2004.
Don’t miss the day-by-day schedule of events for the FTD 2004 Flo- What’s NEWS on FTDi.COM? Everything for FTD Members!
ral Extravaganza including the FTD Education seminars and excit-
ing member networking events scheduled each day. Be sure to
plan your shopping ahead of time through the alphabetical listing of
the quality vendors scheduled to exhibit at the FTD Trade Fair in the Attend
Venetian Resort and Casino. Listing e
NEW! Visit www.FTDi.COM to search what shops in your area or
across North and Central America are registered to attend the FTD
2004 Floral Extravaganza. FTD Members are welcome to perform a
search by State, Territory or Country and plan networking opportu-
nities before you get to the event!
Update Sched d
Vendo d u
of Eve le
r List! nts!
FTD Technology Education Invitation!
Join fellow Mercury Users for the two-day enlightening seminar designed specifically to help
you accomplish more with Mercury Technology. These meetings take place Saturday, July
24 and Sunday, July 25 at the luxurious Venetian Resort and Casino in Las Vegas, NV in con-
junction with the FTD 2004 Floral Extravaganza (register separately).
Gain a solid foundation in Marketing, Administration, Order Entry, POS and Wire Reconciliation. This meeting will help you
generate more profits and increase sales. Learn first-hand about NEW features including Delivery Processing with
Mapping, Email Marketing, Delivery Confirmation and GPS.
Visit www.FTDi.COM or call Technology at 800-767-3222 to find out more.
FTD Newsletter – May 2004 5
FTD Education Drives Member Networking
Each week, FTD Members gather "A Celebration of Life: Today’s gram enlightened florists and and really work closely with the
at local industry events around Sympathy Flowers" floral designers on the endless FTD Members to drive the best
the U.S. and Canada to network FTD was proud to bring FTD possibilities in everyday work. education right into their local
among fellow florists, attend Education to the South Dakota Creatively using FTD Marketplace market."
education seminars and shop. Florists Association in Pierre, SD and fresh floral product, Klingel
With the help of FTD Field Busi- with the creative design program unveiled innovative design ideas "Supersizing Sympathy Sales
ness Consultants and the FTD "Celebration of Life: Sympathy that are sellable, every day, for all with Affordable Designs"
Education team, creative design, Flowers" by FTD Design Instruc- occasions. FTD FBCs Bill Winckler At the Wisconsin and Upper
insightful business and progres- tor Keith White AIFD. White Michigan Florists Association
and Donna Spaulding attended
sive technology programs bring and FTD received a thoughtful Spring Conference, FTD Design
these shows in their territories,
national and international educa- acknowledgement from Patrick Instructor Jeff Corbin AIFD
helping on-site to introduce FTD
tion to a local level. Gustaf, AAF, SDCF of Gustaf's presented on sympathy sales.
Education in their markets, as
Greenery. Gustaf wrote to FTD: This insightful presentation again
well as help showcase FTD prod-
The FTD Design Team is the brought together design and
ucts and services.
creative voice of FTD, traveling to "Thank you and thank you to FTD business techniques to help
local shows and association for sponsoring your program for "FTD Education at local events is profitability and efficiency of
conventions, showcasing strong the South Dakota Florists Associ- inspiring! The florists appreciate florists. FTD FBC Kate Bank
programs designed specifically ation Annual Convention. Your the opportunity to learn new tech- proudly introduced Corbin's pro-
to help FTD Members create presentation was right on the niques from our talented FTD gram and says that WUMFA was
profitable and creative solutions mark. I was very impressed with team! At the United Wholesale welcoming and ready to learn.
in their shops. Be sure to check your ability to weave educational Florist Show, the attendees really
out FTD Education programs near "There was a great turnout for
information and humor in with enjoyed John Klingel's program,
you by visiting www.FTDi.COM Jeff's presentation on sympathy
the beautiful, sellable designs. as well as getting together to
(click on the Events and Educa- designs," said Bank. "At every
You made a big impression. You network with other florists in the
tion Calendar) or read the FTD Event I attend, I am proud to
are so personable and you share state," said Spaulding. "We con-
Upcoming Events section of the introduce FTD Education and
your knowledge so generously. tinue to look forward to local and
FTD Newsletter. bring quality design to a local
national industry networking
I am so appreciative to FTD for level."
The largest FTD Education forum opportunities in order to grow
consistently supporting the South and strengthen the industry."
of the year is provided at the FTD Congratulations to FTD Member
Dakota Florists Association. You
2004 Floral Extravaganza. This WUMFA Spring Design Contest
represent FTD well, and pro- "The Virginia Allied Show is an
year's event will take place July Winners: Joe Divine of Bel Aire
grams like this further the value of excellent format for area florists
26-28, 2004 at the Venetian Resort Floral, Menomonee Falls, WI;
their product to all the members to share ideas. I am proud that
and Casino in Las Vegas, NV. The Pat Mulleady of Forth Floral,
here in SD." FTD paves the path for florists
scheduled education programs Rhinelander, WI; Rhonda Husbye
to increase sales productively
include design programs on Mer- FTD Field Business Consultant of Flinn's Flowers, Escanaba, WI;
by providing valuable education
chandising and Trends, combina- (FBC) in South Dakota Marnie Julie Kissinger of Haentze Floral,
programs showcasing creativity
tion business/design programs Hedrick represented FTD and the Fond du Lac, WI; and Dee Otto of
for everyday operations," said
and much more. event by introducing FTD Design DJ Custom, Wind Lake, WI.
Instructor Keith White for his
Two FTD Design Instructors will FTD Education travels to many
program. "Gifts of the Earth"
travel to Melbourne Australia to cities throughout the year.
At the Emerald Coast Florist
compete in the prestigious 2004 "Keith White is an outstanding Upcoming events featuring FTD
Association in Florida, FTD
Interflora World Cup on behalf of designer, and he brought new Education programs include the
Design Instructor Toomie Farris
FTD in the Fall. These two com- inspiration and new ideas to largest FTD event of the year - the
AIFD presented "Gifts of Earth", a
petitors Deborah De La Flor AIFD South Dakota florists," said creative design program where FTD 2004 Floral Extravaganza - as
and Ivan Moreno, as well as Anne Hedrick. Farris explored the depth of vege- well as the Allied Florists of Hous-
Leeson AIFD, C.A.F .A., will display tative design. This program gath- ton Meeting and Design Show,
their works at a special program "Creative, Everyday Designs" Tennessee State Florists' Associa-
ered Florida florists from across
at the FTD 2004 Floral Extrava- FTD Education brought florists tion Convention, the AIFD Sym-
the state to network and enjoy
ganza. together at the Virginia Allied posium in New York and the Ohio
Spring Meeting as well as the OFA Short Course. Find registra-
Following are highlights of recent United Wholesale Florists show in "This program was a great win in tion information on each of these
FTD Education Programs taking Oklahoma through the FTD spon- Florida; the audience was very re- in the Upcoming Events section
place at local industry events sored program "Creative, Every- sponsive," said Farris. "It's exciting of the FTD Newsletter or online at
across North America including day Designs" presented by FTD to be a part of a team where we www.FTDi.COM (click on Events
South Dakota, Florida, Michigan, Design Instructor John Klingel have the opportunity to personal- and Education Calendar). Ques-
Virginia and Oklahoma. AAF, AIFD, PFCI. Klingel's pro- ize our programs to the audience tions? Email firstname.lastname@example.org.
6 FTD Newsletter – May 2004
FTD Member Alvina Burggraff of
FTD Design Instructor John Klingel Flowers by Rose in Sturgis, SD
AIFD poses with FTD FBC Donna showcases one of FTD Design
Spaulding and Darrell Bigbee of Sympathy Designs from Keith White’s Instructor Keith White’s AIFD cre-
United Wholesale Florists. presentation at the South Dakota ative sympathy design at the
Convention. South Dakota Convention.
"FTD Design Instructor Jeff Corbin AIFD presents
"Supersizing Sympathy Sales with Affordable Designs"
at the Wisconsin and Upper Michigan Florists Associa-
tion Spring Conference.
FTD Design Instructor Toomie Farris AIFD brings natural
design to the Emerald Coast Florist Association with FTD Design Instructor John Klingel AIFD prepares for
“Gifts of The Earth”. his presentation at the Virginia Allied Spring meeting.
Find FTD Education in your area online at www.FTDi.COM
(click on the Events and Education Calendar) or in the Upcoming Events section of the FTD Newsletter.
FTD Newsletter – May 2004 7
Premier POS Solution
Automate The premier business - building
shop management system
Your for maximum productivity.
Business Mercury Advantage has all the commanding features you need
including POS and Internet connectivity, to operate an efficient,
With FTD profitable business - at an extremely affordable price.
• Maintain or reduce
• Improve designer efficiency
• Reduce costs of doing business
“ As an FTD Mercury Advantage user, I would like to let
you know how happy we are with our system and
our technical support. The Mercury Advantage system
• Achieve maximum profit from
every customer relationship has truly enhanced our ability to function at a more
(while adding new ones) productive level. I appreciate the ability that this system
affords us in tracking our sales trends and inventory.
• Reduce customer service
costs by having up-to-the-
Susan M. Moshos, Owner
Arleen’s Flowers & Gifts
minute customer order Bellefontaine, Ohio
** Home of the Midwest Designer of the Year **
“ When I first installed the FTD Mercury Advantage system
I never thought it would be better than our paper method.
Now the system has increased our productivity and sales,
and I don't know what I would do without it.
Dorothy “Dodi” Ann Wolke, Owner
Ball of Oxford Flowers & Gifts
To learn more about FTD’s Mercury Advantage, the premier POS Solution,
call 800-767-3222 or e-mail FTD Technology at email@example.com.
It Doesn’t Get Any Better Than This!
Simplify your entire business, drastically reduce
operating costs and maximize productivity
with these six integrated premier modules.
Mercury System Interface Suite Financials
Both wire service and web order interfaces You’ll save time by automating your shops financial
automatically route orders received to your Mercury flow and save money by generating your own unique
Advantage system. financial reports.
Advantage keeps track of costs of goods and labor. Mercury Advantage arms you with one of the most
Reports are readily available: average sale, driver vital tools in marketing; precise and accessible
analysis, designer costs and more! customer database information.
Delivery Order Management
The system enables you to route orders, use bar This shop management system speeds service,
codes and priority codes for delivery specifications, significantly reduces labor costs and simplifies
analyze delivery or non-deliveries - and that’s just accounts receivable functions.
Mercury Advantage can:
• Automate Your Transactions • Simplify Accounting and Sales Analysis
• Streamline and Grow Your Business • Build Better Customer Profiles
• Increase Employee Efficiency • Customize Marketing Programs
• Improve Productivity
For a FREE customized quote on a Mercury Advantage system
or to arrange a demo, call 800-767-3222
or e-mail FTD Mercury Technology at firstname.lastname@example.org.
Save Time • Save Money • Boost Sales
FTD Mercury Technology
The Right Business Solution For You!
FTD, Inc.• 3113 Woodcreek Drive • Downers Grove, IL 60515 • 630.719.7800 • www.ftdi.com
Efficiency Reminder To Report FTD Orders Filled!
For expediency and efficiency in any activity received after these BY MAIL Send and Receive options are
processing your Report of Orders deadlines will be processed and If you are not a Mercury User, mail available for efficiency and au-
Filled, we need to remind you reflected on the June statement. in your Report of Orders WEEKLY tomation through Mercury Tech-
of the following guidelines and to the following address: DP Cen- nology. Call 800-737-3222 today
The deadline for reporting orders
procedures: ter, Florists Transworld Delivery, to find out more.
and adjustments is 60 days from
DEADLINES the delivery date. Any order that PO Box 7053, Downers Grove, IL TIPS
The Clearinghouse Statement cut- could not be processed will be 60515-7053 • Remember to make sure your
off is the last business day of the included on the Combined Report View additional instructions in the ROFs have accurate sending
month. The cut-off for receiving under "Confirmation of Orders manual under Mercury Messages. members and are legible.
RECs is 11:00p.m. (CST) on the Filled (Incoming)", at the end • Avoid Duplication! Do not mail
Direct questions to Mercury
last day of the month and for along with an explanation. and fax the same orders to
Support at 800-669-1000.
ROFs it is 3:00p.m. (CST) on the avoid duplication.
last business day of the month. HOW TO REPORT ORDERS BY If you need to order Envelopes, • Faxing is for emergency use
Due to the Memorial Day Holiday, MERCURY Report of Orders Filled forms, or only. We can not guarantee
the cut-off for the ROFs will be Fri- Send your phone orders as an Adjustment Forms call Member faxes will get on the current
day, May 28th. This means that 'REC' message. Services at 800-788-9000. statement.
Put FTD to Work for You!
Have you met the FTD Employee? trained to get started right on about how the FTD Employee can
If not, contact your local FTD busi- day one. save you time and money, while
ness consultant (FBC) and have increasing your revenues and
Remember, the FTD Employee
them introduce you. We know profits.
works 365 days a year so your
your largest cost and biggest
new employee will never be sick
headache is labor, so we have de-
veloped the perfect solution for
or take a vacation. Plus, this Hire the FTD Employee to:
employee will start on day one • Answer your phones 24
you with the FTD Employee.
fully trained and not require any hours a day
For only about $10 a day, you can additional costs for health bene- • Create and manage your own
hire the FTD Employee. This fits. And compared to rising custom Web site
employee works non-stop, seven hourly wage costs, the FTD
days a week, 24 hours a day and • Process credit cards and
Employee works for only $10 a secure low rates
even holidays by working 365
day or less! • Cut operational time and build
days a year. The FTD Employee is
ready to assist you in growing Contact your local FTD business sales through technology
your business by being fully consultant (FBC) to learn more
10 FTD Newsletter – May 2004
Fax Back Form
EASY FAX BACK
Value Priced Rose Bouquet
40 CM DOZEN ROSE BOUQUET
COLOMBIAN ROSES ITEM # 60DZRO40BD
12 ROSES 40cm Packed 20 bqt per ctn.
1 FILLER STEM 50% Red / 50% Colors
1 GREEN STEM
NEED 7 DAYS ADVANCED ORDERING BEFORE SHIP DATE
*Prices are post Mother's Day Pricing
FOB Miami $70.00 ctn. ($3.50 bqt.)
Delivered Fedex $99.00 ctn. ($ 4.95 bqt.)
Fax order to (630) 515-4179 or Call 1-800-767-4000 to reach FTD Marketplace .
Shop Name:__________________________ Member Code:_______________________ Contact:______________________
Value Priced Flower Orders Experiencing Fast Growth
Generate incremental orders for incredible deals on fresh flowers message to 90-8400AA or by call-
your shop by codifying for the to fulfill these orders in a prof- ing the FTD.COM Florist Hotline at
Value Priced Flower program. itable manner. 1-800-554-0993.
Aggressive competitors are by-
To codify for these programs
passing the florist with lower
contact FTD Directory Services If you would like to find
priced flowers shipped directly at 1-800-788-9000 or send a GEN out more about receiv-
from the grower. FTD offers you message to 90-0258AA. ing FTD.COM orders,
a solution to compete and win
To get pricing from FTD Fresh simply call our Florist
in this environment with Value
Flowers contact FTD Marketplace Hotline at 800-554-0993
Priced Roses, Single Flower
at 1-800-767-4000. or send a GEN message
Bouquets and Tulip Bouquets.
to our Customer Service
Additionally, in order to help FTD If you have any questions or
Department, using Merc.
Members fill Value Program comments, please feel free to
orders, FTD Fresh Flowers offers send them to FTD.COM by GEN
FTD Launches Into Gardening Product Lines
FTD is pleased to launch the products meet or exceed those
Soils and Amendments Program, available today. Products include
a new endeavor in gardening Planters Bark, Spanish Moss,
products. This new offering in- Green Moss, Sphagnum Moss,
cludes a variety of moss as well Perlite, Vermiculite, All Purpose
as all-purpose, tropical and Soil, Tropical Soil, Cactus Soil
cactus soil. Competitively priced and African Violet Soil. Call FTD
with nationally-known brands, Marketplace at 1-800-767-4000
the features and benefits of these for more details and pricing.
FTD Newsletter – May 2004 11