Make-A-Wish Foundation Grant Proposal by xiuliliaofz


									Make-A-Wish Foundation Grant Proposal

                  Jenna Pizzo
      Developing Grants & External Support
                    Dr. Kase
           Final Project- Spring 2005
“It was great to be able to forget the nightmare for two weeks; to be a normal teenager.
 This vacation was one I will never forget. I felt like I was in paradise. Thank you for
                              making my dreams come true.”
                                    -Elisa, a wish child

       The Make-A-Wish Foundation is a non-profit organization that grants the wishes

of children with life-threatening medical conditions to enrich the human experience with

hope, strength and joy. Since 1980, the Make-A-Wish Foundation impacted and changed

the lives of children, families, donors, sponsors, and entire communities. The foundation

began in April of 1980, when a vibrant, dynamic boy named Chris Greicius realized his

lifelong dream was to become a police officer. Chris’ incredible day included riding in a

police helicopter, receiving his own uniform, and becoming an honorary state trooper.

Since its humble beginnings, the organization has blossomed into a worldwide

phenomenon, reaching more than 127,000 children worldwide.

       Since its founding, the Make-A-Wish Foundation has fulfilled its mission thanks

to the millions of individuals, organizations, and corporations that have supported the

establishment by donating and participating in the wish experience. By donating money

to help fulfill specific requests, the wishes of extraordinary children have been executed.

                                     Need Statement

       Although the Make-A-Wish Foundation has become one of the world’s most

well-known charities, it needs continuous support to succeed. Contributions and other

revenues received by the Make-A-Wish Foundation of Metro New York during the last

fiscal audit totaled nearly $5,000,000. Of each dollar spent in 2003, 76 cents went

directly to granting wishes for children with life-threatening medical conditions. This

year alone the Make-A-Wish Foundation of Metro New York fulfilled 489 wishes for

local children and another 186 wish assists for children from other Make-A-Wish

chapters whose wishes took place in New York.

       The Auden Trust’s goal of improving human experiences and the support for

children’s health is well-known. Even with numerous corporate sponsors, donations, and

volunteers, the goal for improving the lives of children through the Make-A-Wish

Foundation is a continuous task. The cost associated with coordinating a wish varies

depending on the type of wish. Because each wish is so unique, there is no particular

average cost of a wish. There are four popular wish requests. The most popular request

is the desire to travel to a favorite theme park, visit an exotic beach, go on a cruise, see

snow for the first time, or attend a major sporting event or concert. Another popular wish

that the children make is to be someone for a day- a fireman, police officer, or a model,

for instance. The third wish many children make it to meet their favorite athlete,

recording artist, television personality, movie star, politician, or public figure. Last,

children often wish for a special gift, like a computer, tree house, shopping spree, or

something they have coveted for a long time.

       If the Auden Trust decides to award a grant to the Make-A-Wish Foundation, the

$100,000 fund will be used in three areas. The majority of the funds will be to fulfill the

wishes of the children. A substantial amount will go towards a fundraising event, and

the rest will go towards a Public Service Announcement campaign.         As the Make-A-

Wish Foundation continues to mature, its mission will remain steadfast. Children of the

past, present, and future will have an opportunity to share the power of a wish with the

generosity and care from those individuals interested in supporting the cause.

                                           Project Plan

       The majority of the Auden Trust’s support will go towards granting the wishes of

10 children and a major fundraising event. The most popular wish children request is a

trip to Disney World. Funds are requested to pay for 10 all-expense paid trips (for a

family of four) to Disney World for one week. The trip will include round trip airfare,

hotel accommodations, all meals, and admission into all of the Disney theme parks.

       In addition to fulfilling the wishes of 10 children, a substantial amount of the

donation will go towards expanding fund-raising. One goal of the Make-A-Wish

Foundation for 2005 is to coordinate a gala black tie fund-raising party. It will be a five-

hour event, held in a NYC venue in December 2005. 1000 invitations will sent out, at the

cost of $150 per ticket. Invitees will be informed that 100% of the proceeds will be

designated for wish granting. There will also be a celebrity auction and a silent auction.

       There are several personnel who will be responsible for the finances and

management of these projects. A Project Manager will oversee all aspects of the two

events by organizing and conducting staff meetings. The Project Manager will also

develop and project the annual budget, by balancing and allocating funds to meet the

financial goals of the foundation. An event coordinator will make travel and hotel

accommodations and the itinerary for the Disney World Trip. They will also organize

and chair the fundraising event. A Marketing/PR team will plan and manage the

promotion budget, promotional print scheduling and print advertising. They will help

book and organize the fundraising event and conduct the Public Service Announcement


       With the help from thousands of caring individuals, the Make-A-Wish Foundation

reaches more and more special children and their families year after year. But there are

more children diagnosed with life-threatening illnesses each year- children with wishes.

That is where the Make-A-Wish Foundation Public Service Announcement (PSA)

Campaign takes effect. A public service campaign truly captures the essence of how a

wish touches the life of a child and provides them with strength for today, hope for

tomorrow, and joy to last a lifetime. The PSA ads feature real wish kids, and the very

real benefits of the wish experience. Even though many generous sponsors donate air

and radio time and print ads, advertising is still a major expense. $10,000 will make a

huge impact on the PSA Campaign for the upcoming months.

                                     Evaluation Plan

The following is a list of goals, objectives, and measures to be used to assess them.

Project Goal: Grant Wishes of Children and raise money

Objective- Fund 10 all-inclusive trips to Disney World
Measure- Successful and enjoyable trip for 10 families to Disney World

Objective- Increased fundraising activities and sponsor involvement
Measure- Profitable gala black-tie formal event raising $100,000

Objective- Develop new PSA and continue promotional marketing
Measure- Create 10 new TV and radio PSA

                   Make-A-Wish Foundation Project Timeline

Month               Tasks

May 2005            Begin new Public Service Announcement marketing campaign.

                    Begin collecting donations from sponsors, airline miles, etc. for

                    wish granting. Continue reviewing wish applications.

June 2005           Choose wish recipients to be granted, meet families, contact

                    doctors. Book trips to Disney World for August. Continue PSA


July 2005           Confirm and finalize plans for trip to Disney World, meet with

                    families, continue marketing.

August 2005         Take trip to Disney World. Choose date and location for

                    fundraising activity in December. Book celebrity for event

                    auction. Organize planning committee for event.

Sept.-Nov. 2005     Confirm venue and celebrity for event. Event committee will

                    purchase decorations, plan menu, send invitations, collect

                    donations, organize silent auction, etc.

December 2005       Gala black tie fund-raising event.

January-March 2006 Continue PSA campaign to raise money for wish granting.
                    Plan and budget next fundraising activity.

                                     Project Budget


Personnel (Administrative Costs)

Public Relations/Marketing Team                   $10,000

Chaperones/Event Coordinator                      $10,000

Project Manager (Part Time)                       $10,000

                      Total Personnel             $30,000

Other than Personnel Services

10 family trips to Disney World (all inclusive)   $40,000

Fundraising event                                 $20,000

Public Service Announcement/                      $10,000
Marketing campaign Development
                      Total Other                 $70,000

                              TOTAL EXPENSE $100,000


        To date, the Make-A-Wish Foundation has granted more than 97,000 wishes since

its inception in 1983. The foundation believes that no child should ever have to endure

the struggle and pain that comes with battling a life-threatening illness. Giving back to

these children, what their illness has taken away- laughter, strength, hope and joy, is the

sole purpose at the Make-A-Wish Foundation. The foundation would not be possible

without the support and generosity of its many caring donors. We hope the Auden Trust

will be able to assist us in granting the wishes of several deserving children and helping

us to continue our fundraising program to help thousands more. In the words of Darlene,

a wish mom, “You give children the will to push forward. You give them something to

look forward to and cherish. I don’t think there is anything greater for a child who

suffers for life and fights to live.”


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