Newsletter Of Hollywood Entertainment Museum
Volume 7 Fall 2003
FACE TO FACE WITH MAX FACTOR
An exhibition spotlight- The exhibit colorfully
ing hundreds of artifacts from demonstrates how Factor and
the priceless Max Factor his son Max Factor Jr. liter-
Collection – many items un- ally changed the face of
seen since the closure of its Hollywood, exhibiting about
namesake museum more than 120 objects and images illus-
a decade ago and which docu- trating their magical methods
ments Factor’s revolutionary during a 50-year period.
impact on Hollywood, its stars They include the beauty
and the cosmetics industry – calibrator, his bizarre head-
opens at the Museum measuring device; “heads,”
September 4. wigs and hairpieces for
“Max Factor: Hollywood’s Elizabeth Taylor, Linda
First Makeover Artist,” which Darnell, Barbra Streisand,
will run through December 1, Frank Sinatra, Debbie
represents a small portion of Reynolds and Charlton
the vast collection donated to Heston; appliances for the
Hollywood Entertainment Frankenstein monster’s head;
Museum in 1992 by its historic photographs showing
owner, Proctor & Gamble, the master making over some
after the Max Factor Museum Max Factor attends to Joan Crawford in the late 1920s
of the world’s biggest celebri-
was shuttered. ties; and displays of cosmetics
While the Museum has a permanent Max Factor and salon furniture.
display, it is the first special exhibition of the artifacts since “Max Factor gave Hollywood a whole new look
they were acquired by the Museum, which is exclusively beginning in the silent film era when he invented make-
responsible for the preservation and restoration of the up in 1914,” says Horak.
overall collection under curator Jan-Christopher Horak.
TV HISTORY THROUGH TRINDL’S LENS
A retrospective of television history as seen through the lens of prolific
celebrity photographer Gene Trindl, whose art graced more than 200 TV
GUIDE covers, opens as a new exhibition at the Museum September 4.
“Gene Trindl: Television Portraits” is a revealing journey that traces the
evolution of the TV industry beginning at its infancy in the early 1950s through
the faces and personae who captured America’s fascination for three decades.
Fifty images, including a dozen of Trindl’s most famous TV GUIDE covers, will
comprise the exhibition, which runs through November 9. Frank Sinatra, Bing Crosby and
Continued on Page 7 Dean Martin in a 1963 TV special
THE MARQUEE Page 2000
PRODUCTION NOTES The Marketing
A Message from the President
I COULD HAVE
By Richard Ayson, Marketing &
DANCED ALL Development Director
NIGHT! Richard Ayson
What an exciting and challenging time the last sev-
eral months have been for the Marketing Department!
I feel like I’m still coming down from the
The highlights were the creation of a campaign to
extraordinary event honoring Johnny Grant. It
promote another blockbuster exhibition, “USO Presents:
was one of those evenings that will be remembered
Hollywood Salutes the Troops,” while simultaneously
for years to come. For those of you who were
building the communica-
there, you know what I am talking about.
tion material for our biggest
So many people made it possible, but I
ever fundraising event salut-
would be remiss if I did not personally mention
ing Johnny Grant.
just a few. It was great to have AT&T back as our
Having now successful-
presenting sponsor and to have Betsy Bernard,
ly executed promotion cam-
President of AT&T, at the event. I also would
paigns for exhibits includ-
like to thank the Los Angeles Times, KTLA, The
ing Marlene Dietrich,
Entertainment Industry Foundation, Deluxe
Judy Garland and “Smoke
Labs, Hollywood Chamber of Commerce,
Lies and Videotape,” we
Paramount Pictures, and William A. Robinson.
have built a strong system
Our Board of Directors, led by our chairman Earl
for announcing our exhibi-
Lestz, staff, volunteers and our students all
tions and marketing their
worked very hard to make the event possible.
display, developed with our
Because it was Johnny we were honoring, everyone
agencies Garza Group
cared deeply and wanted to do everything they
Award-winning poster from our Communications and BJR
could to make this evening memorable for an 2002 summer blockbuster exhibit Public Relations.
incredible man. And we succeeded. We raised the
I wanted to make special note of the Marlene
bar and the tone has been set for the Museum’s
Dietrich poster which
received an international
Since then, we have been discussing our
design award in May from
future including exhibits, programming and
the Design Council of
events. Boy, are you in for a treat. Review the
Mexico for best poster of the
programs and exhibits we have planned between
year. The award was present-
now and the end of the year. You will receive invi-
ed to the Museum at the
tations to upcoming special events. You do not
Palace of Fine Arts in
want to miss them. We definitely know how to
Mexico City. I would like to
throw a party.
acknowledge and thank
Talk to your friends and family—now is the
Nadine Romero Bossard
time to join as a member so you do not miss exhibit
and Agustin Garza of Garza
openings, stimulating programs and special events.
Group for their support and
We’re in the midst of a remarkable year and
wonderful creative talent.
I know you will want to be part of it.
We are also very proud
to announce another major “Judy Garland: Princess of Oz”
Continued on Page 8
THE MARQUEE Page 3000
E X H I B I T S C A L E N D A R
(September 2003 - February 2004)
MAX FACTOR: Hollywood’s First Makeover Artist
Max Factor Jr. and Natalie Wood (1950s)
September 4 – December 1, 2003
An exhibition of artifacts from Hollywood Entertainment
Museum’s priceless Max Factor Collection – hundreds of
items unseen since the closure of its namesake museum
more than a decade ago. This exhibit documents Factor’s
revolutionary impact on Hollywood, its stars and the
makeup industry and how Factor and his son Max Factor
Jr. literally changed the face of Hollywood.
GENE TRINDL: Television Portraits
September 4 – November 9, 2003
A retrospective of television history captured through the lens of prolific celebri-
ty photographer Gene Trindl, whose work appeared in more than 200 TV GUIDE
covers. The exhibit traces the evolution of the TV industry beginning at its infan-
cy in the early 1950s through the faces and personae who fascinated America for
Special Programming: Gene Trindl will discuss his career as a Hollywood
David Janssen as “Harry O” (1974) portrait photographer on Saturday, October 4 at 2 p.m.
BOMBSHELL: Glamour from the Edward Weston Collection
November 13, 2003 – January 20, 2004
Some of the most glamorous photographic portraits of all time were produced by studio photographers like
George Hurrell, Clarence Sinclair Bull, Lazlo Willinger and Robert Richee. They defined Metro-Goldwyn-
Mayer’s distinctive style for almost two decades in the 1930s and 1940s. This exhibit, culled from the
magnificent collection of Edward Weston, make up a unique body of work.
SERGEI PARAJANOV: All Life is a Collage
December 4, 2003 – February 2, 2004
Lionized by cineastes worldwide as one of the greatest filmmakers in the world, Armenian-born Parajanov was
imprisoned repeatedly by the government because of its displeasure with his work and popularity outside the
old U.S.S.R. This exhibition comes directly from Armenia and explores both the late artist’s films and his
unique art collages.
Special Programming: Armenian filmmaker Mikhail Vardanov will present a one-hour documentary on
Parajanov and discuss his friendship with the director on Saturday, December 13 at 2 p.m.
Correction – A photo published in the previous issue of The Marquee misidentified Bonita Granville as Betty Grable. We apologize for the error.
THE MARQUEE Page 4000
THE Current activities include:
CURATOR’S h A major effort is underway behind the scenes to create
CORNER much needed archival space for Museum artifacts in storage.
With the help of curatorial intern Marie d’Origny, new shelv-
By Jan-Christopher Horak ing was installed in the vaults, while Mike King and Hector
Antichi have been busily helping the curator catalog material.
Some people may be wondering what the h In June, I was invited to lecture at Birbeck College in
Curator actually does? A Curator is responsi- London on the relationship between film museums like
ble for all permanent and temporary exhibi- Hollywood Entertainment Museum and the writing of film
tions, museum programming and the mainte- history.
nance and growth of collections.
Exhibitions and programming are the h Work on new exhibitions is also progressing. The most
Museum’s public face made more personal by exciting development is a cooperative venture with the
the docents, who are trained for each new Parajanov Yerevan Museum in Armenia to present for the
exhibit. first time on the West Coast the work of the greatest
The collections not on display also Armenian film maker in film history, Sergei Parajanov.
demand the Curator’s time. Acquisitions are Idolized by the likes of Federico Fellini, Parajanov died in
only possible through donations, requiring 1990, his health certainly weakened by years of imprisonment
ongoing relations with collectors. Objects in Soviet camps. The exhibition (Dec. 4 – Feb. 2, 2004) will
placed in the Museum then require proper present never-before-seen artworks, many completed in
archival housing, cataloguing and evaluation prison, as well as still and moving images from his films.
for future shows.
A NEW LOOK TO MONDAY NIGHT FOOTBALL
THANKS TO COMCAST
The Cheers Bar at the Museum kicks off the 2003 NFL sea-
son September 8 with Monday Night Football presented for the
first time in High Definition.
Comcast Cable Communications will be the presenting
sponsor each Monday night and is providing the bar with two big
screen, high definition television monitors and quality reception
second to none. In addition, a 100-inch projection screen will be
showing all the action, while a full bar will be available to all
patrons. Authentic Philly cheese steak sandwiches and other
Philly treats will also be sold throughout the night courtesy of
South Street. Doors open at 5:45 p.m. Game starts at 6:00 p.m.
Football fans gather at the famed “Cheers” bar for Monday Night Get here early for best seats. There is no cover charge.
The Cheers Bar will be open every Monday night throughout
the season, including a Super Bowl party at the conclusion of the season.
For more information, contact Josh Oakley at (323) 960-4812.
Comcast will be televising a total of 600 announcements during football season promoting our Monday night
parties at Cheers. Watch for us!
THE MARQUEE Page 5000
JOHNNY’S BIG NIGHT RAISES NEARLY $840,000 FOR THE MUSEUM
The stars came out in force to honor Hollywood’s Honorary Mayor Johnny Grant at his 80th birthday gala, raising
nearly $840,000 for Hollywood Entertainment Museum and its innovative Education Center for at-risk youth.
More than 800 celebrities, military person-
nel, political and entertainment industry leaders
converged May 10 on Hollywood & Highland’s
Grand Ballroom, recast as the Hollywood
Canteen of World War II fame, to recognize
Johnny’s lifetime achievements and dedication to
America’s servicemen and women. AT&T was
the presenting sponsor.
Among the attendees were Mickey and Jan
Rooney, Red Buttons, Angie Dickinson, Ann
Jeffreys (who grew up with Johnny in Goldsboro,
N.C.), filmdom’s original “Blondie” Penny
Angie Dickinson presents Johnny Johnny gives thumbs up for the troops
Singleton, Marjorie Lord and her daughter Anne with a World Series ring
Archer, James Woods, David Hasselhoff,
Margaret O’Brien, Piper Laurie, Rosemarie and
the late Robert Stack, Rose Marie, Marion Ross,
Anne Rutherford, Cindy Williams, Tracy
Scoggins, Terry Moore and Apollonia.
Johnny received the Museum’s inaugural
individual Hollywood Legacy Award for his life-
time achievements; the Air Force’s Exceptional
Service Award – its highest civilian honor, a spe-
cial citation from the USO; and an Angels World
Series ring, fulfilling a long-standing promise by
A big hug for Mickey Rooney Johnny and friends light up the Grand Ballroom
Tracy Scoggins gives Johnny a Johnny teams up with Phyllis Caskey and Earl and Johnny shares a laugh with Anne Rutherford and
birthday kiss Pat Lestz Anne Jeffreys
WITH OUR GRATEFUL THANKS
Mike and Dagny Dubelko – Museum Film Segment Producers Barcardi Martini – VIP Reception
Hollywood Fantasy Tours – Minibuses Truly Yours Catering – VIP Reception
Frederick’s of Hollywood – Goodie Bag Special Events Management – Security
Earl Lestz – Goodie Bag & convincing Johnny to say yes! Art Laboe – Goodie Bag
Garza Group Communications – Invitation & Tribute Book cover design Universal Studios – Goodie Bag
Original Sound Record Company – Goodie Bag LAPD-Hollywood Division – Security
THE MARQUEE Page 6000
EDUCATION REPORT by Richard Doran, Director of Education
Our Camp Site Expands v Leonard Roberts, Tyreese
Burnett, Miguel Gaetan and
The Youth Arts and Education section of The Christy Gamble, cast members
City of Los Angeles Cultural Affairs Department has from the film “Drumline,” held the
awarded a $7,500 grant to the Museum to expand a very students spellbound with their sto-
successful outreach program. ries of breaking into the industry. Richard Doran
Tim Cogshell, an instructor in the Reel The program, which normally lasts
Hollywood after-school employment-training program, an hour, went on for nearly two hours.
started teaching a 10-week video production class at
Camp Glenn Rockey in San Dimas last February. The v As a result of a field trip to Mole Richardson
grant allows the program to expand from 10 to 20 Lighting, four students were invited to participate in a
weeks. 10-week training program.
I visited the camp – which is the L.A. County
v Patrisse Dawson-Dews, Museum Employment
Probation Dept. facility for youth with an interest in
Developer, took 10 students on a field trip to Warner
the arts – and was delighted to find the students were
Bros. post production facility.
excited and engaged creating their own video. Margaret
Taylor, assistant principal for the camp school, said she v Brian Castillo, a former student, was a grip on this
would explore the possibility of expanding the program season’s production of the CBS comedy, “Meet My
to other camps. Parents.”
In August, Taylor and the youth from the camp
visited the Museum for a tour and screening of the v Former student Robin Ricks is really enjoying her
finished video. This event was an opportunity for the job at FotoKem. According to her supervisor, the feel-
Museum to showcase its program. Taylor said she would ing is mutual.
encourage the students transitioning out of the camp to
continue their training by enrolling at HEM. REEL HOLLYWOOD AWARDED $25,000 GRANT
The Museum extends a special thank you to the
Quick Take Los Angeles Times for supporting its important educa-
v Actor Danny Trejo made a return visit to the tional programs, most recently in the form of aiding the
program. He spoke about two paths the students could vital outreach program Reel Hollywood with a gener-
take, one of which would ultimately lead to prison; the ous $25,000 grant. The much needed funding will
other to a satisfying career. He has been down both help us reach additional youth, including students from
paths, so his words were powerful and the students were Duke Ellington, H.R. Moore and Tri C/OIC High
totally engaged. Schools.
DON’T BYPASS Museum, Universal Studios Hollywood,
Starline Tours of Hollywood, the Autry
CITYPASS Museum of Western Heritage and the
Kodak Theatre. The normal retail cost to
visit Universal Studios alone is $47!
CityPass is an economical Simply present your CityPass booklet
and no-fuss way to capture the on your way into each attraction. The agent will
magic of Hollywood. For a 30-day remove that attraction’s ticket, and you’re in!
period, the CityPass ticket booklet Purchase CityPass at Hollywood Entertainment
admits you into five famous Hollywood attractions for Museum or have your booklet mailed directly to you
only $69. to start enjoying the fun-filled close-ups of these major
Your booklet becomes valid starting the first day attractions. For more information, call Richard
you use a ticket, granting you admission to the Ayson at (323) 960-4804.
THE MARQUEE Page 7000
THE MUSEUM SHOP BECOMES EVEN BETTER
The Museum Shop has been on a Highlighted in our
buying spree and the result will shop this fall and not
delight you! to be missed is a
Our collection of costume unique line of
jewelry is unsurpassed. We custom art
are showcasing exception- glass from
al bracelets, necklaces the Eugene
and earrings of colorful Art Glass
handmade glass and intri- Alliance in—you
cate beading, and our selec- guessed it Eugene,
tion of humorous pins will Oregon. This distinc-
Trinity Elements set
prompt you to start collecting! tive line of handblown
If you’re a purseoholic, there’s much glass is exclusive to Hollywood Entertainment
to buy at the Museum. The Museum and includes “Trinity Elements” by the
Handblown scent bottle
variety of our evening and artist Adam Deering and marvelously colorful
daytime purses is scent bottles by Jason
remarkable. There’s Abbott.
something for every- When looking for
one. Scent bottles that very special gift, think
We’re show- Hollywood Entertainment
casing David and Museum. Our enthusi-
G o l i a t h ’s astic staff will be pleased
“Drama Queen” to gift wrap and mail
purses, any of your purchases. For
which will generate details, call the Museum
plenty of attention! Shop at (323) 960-4818. Dichroic crystal bottles
TV HISTORY THROUGH TRINDL’S LENS from Page 1
Trindl’s photography was published in LIFE, COLLIERS, SATURDAY EVENING POST and other major
magazines and newspapers worldwide during his 50-year career as a shooter of
Hollywood stars. Now semi-retired and living in Van Nuys, his largest body of
work is represented by an unprecedented 600 assignments for TV GUIDE alone.
“Trindl is known as a master of studio lighting and darkroom magic,” said
Jan-Christopher Horak, curator of Hollywood Entertainment Museum. “The
images we are presenting reflect a bygone era when show business’s biggest celebri-
ties first began appearing on the then new television medium.”
The exhibition is the first time a collection of Trindl photography has been
presented in a museum setting. Steve McQueen, Alfred Hitchcock, Tony
Randall and Jack Klugman (“The Odd Couple”), David Janssen, Frank
Sinatra, Doris Day, Red Skelton, Orson Welles, Jack Benny and Fred Astaire
are some of the notables in the show.
TV GUIDE, in recognition of the exhibit, published an article in its August
31 issue promoting the show and saluting Trindl’s contributions to the magazine.
Famed film director Alfred Hitchcock as
captured by Gene Trindl
THE MARKETING BEAT
from Page 2
marketing promotion – the
Museum will appear on the backs We are pleased to
of forty million Kellogg’s cereal announce the expansion of
boxes (Low Fat Granola & Bran the Museum family. Recently
Wheat) as part of a promotion joining the Museum staff
called Great American Getaways. are James “Chip” Henderson
This campaign, which was as technical director, Amy
put together by LA INC, The Kaufman as volunteer re-
Los Angeles Convention and source manager and Josh
Visitors Bureau, features the Oakley as marketing admin-
city’s most prominent venues and istrator. Beth Muckler has
attractions that make up the assumed the new role of
CityPass promotion, includ- development associate.
ing Hollywood Entertainment We are confident that
Museum, the Kodak Theatre, the additions and changes
Starline Tours, and the Autry made will reinforce our
Museum of Western Heritage. dynamic Museum team!
Hollywood Entertainment Museum featured on the
back of forty million Kellogg’s cereal boxes
Hollywood Entertainment Museum NON-PROFIT
7021 Hollywood Blvd. U.S. Postage
Hollywood, CA 90028
Address Service Requested
“Gene Trindl: Television Portraits” (Sept. 4 – Nov. 9) features
Tony Randall and Jack Klugman in “The Odd Couple”