VIEWS: 12 PAGES: 6 POSTED ON: 7/26/2011
Getting Started Section 1: Let Clients Know You Offer Payment Plans Section 2: How Adding CareCredit to Your Web Site Will Beneﬁt Your Practice Section 3: Your CareCredit Web Site Tool Kit Section 4: Linking CareCredit to Your Site Section 5: Banners Section 6: Sample Copy Section 7: Buttons Section 8: Ready-made Web Page Section 9: Customizing the Ready-made Web Page Section 10: Payment Calculator Section 11: CareCredit Video Section 12: FAQ Section 1: Let Clients Know You O er Payment Plans Informing pet owners about your payment options, like CareCredit, prepares them to ac- cept the best treatment plan for their family pets. It is especially important to let them know before they arrive in the exam room. Including information about payment options on your practice Web site can make a difference in the level of care an animal receives. In fact, in a pet owner survey of CareCredit cardholders: • 79% of pet owners said CareCredit inﬂuenced their decision about veterinary treatment • Without CareCredit payment options, 76% of pet owners said they would have opted for less-than-optimal treatment Section 2: How Adding CareCredit to Your Web Site Will Bene t Your Practice, Your Clients and Your Patients The content on your practice Web site is more important now than ever. Including infor- mation about CareCredit Payment Plans on your site can beneﬁt you, your new and cur- rent clients, as well as their pets. Remove cost as a barrier – new and existing clients visit your Web site every day – helping them learn about payment options before they come in prepares them for pay- ment of treatment fees before the patient is examined. Increase practice revenue – when clients are prepared to pay, they have the ability to accept the best treatment plan for their pet. You won’t compromise on care due to cost constraints and will no longer need to discount, give-away services, or provide less-than- optimal treatment. Create value – clients will appreciate having a convenient monthly payment option before they load their pet into the car to visit your practice. Informing clients about payment options via your Web site can help ease the decision to visit your practice. Section 3: Your CareCredit Web Site Tool Kit The Web Site Tool Kit includes a variety of free tools including banners, sample copy, a sample Web page, buttons and other Web features which can be customized to ﬁt your Web site and the needs of site visitors. Below are brief descriptions and best practices for implementing each type of Web asset (e.g., button, banner, copy, etc.) included in this kit. For more technical information about placing assets on your site, including the HTML tagging necessary to link to the CareCredit application process, please download and refer to the Technical Instructions included on the CD. Section 4: Linking CareCredit to Your Site The most effective and efﬁcient way to incorporate CareCredit into your site is to: • Select a CareCredit banner or button for your home page • Link it to your own “Paying for Pet Care” or “Payment Options” page or use the ready- made CareCredit page provided in the Tool Kit An example of the path site visitors would follow: For added beneﬁt, take advantage of the “custom apply” link feature. This feature cus- tomizes the application process with your practice information. So when a visitor applies for CareCredit from your Web site, your practice’s information is populated automatically into the application. The “custom apply” feature also allows you to identify visitors who have applied, but have yet to schedule their pet’s appointment. In order to create a “custom apply” link, visit www.carecredit.com/customapply and request your custom apply URL. You will need your CareCredit Merchant ID, practice ZIP code and an e-mail address for the link to be e-mailed to you. Section 5: Banners Select from a suite of colorful, animated ban- ners featuring a variety of messages. Designed especially to ﬁt your practice needs and catch the attention of visitors, place these on your Web site in fun and impactful ways. These ban- ners are ideal for home page placements, or other high-impact, highly visible areas of your Web site. Section 6: Sample Copy To help site visitors understand your payment options, we’ve created sample descriptions in various lengths of copy about CareCredit. With a range of short descriptions to longer para- graphs, these can easily be inserted into your payment options Web page “as is” or edited to ﬁt your practice needs. Section 7: Buttons Buttons provide a direct call to action for visi- tors to learn more or apply for CareCredit. A good place to insert a button is just after sections of short copy about CareCredit or on a payment options Web page. Section 8: Ready-made Web Page Introducing CareCredit to site visitors is simple when you use our ready-made Web page. This Web page is a convenient landing page created from several of the Web Site Tool Kit compo- nents. Add this optional page “as is” to your Web site and make sure to code your “custom apply” link (section 4) to the CareCredit application. Please download the Technical Instructions for more information. Section 9: Customizing the Ready-made Web Page Much of the copy on the ready-made Web page is modifiable using simple HTML text up- dates. For example, if your practice only offers certain payment plans, you can customize the page to only mention the plans you offer in your practice. Section 10: Payment Calculator Showing potential clients how easy it is to manage their pet’s health care costs through small monthly payments is key to helping bring them to your practice. With the Pay- ment Calculator feature, potential clients can conveniently get an estimate of what their monthly payments may be from your Web site. The calculator comes pre-coded on the ready-made Web page and can also be inserted as a stand-alone piece on any page of your site. To insert the calculator, reference the HTML code table located in the Technical Instructions. Section 11: CareCredit Video Another great way to help site visitors learn about CareCredit and your payment options is the CareCredit Video. The video is easy to use and links to your site using HTML coding. Please refer to the Technical Instructions for information on how to link your Web page to the video. Section 12: FAQ What is the Web Site Tool Kit? The Web Site Tool Kit includes a variety of free tools including banners, sample copy, a sample Web page, buttons and other Web assets you can customize to fit your Web site and the needs of site visitors. How will incorporating CareCredit on my Web site benefit my practice? By providing information about CareCredit on your Web site, visitors can learn about their payment options and apply for CareCredit online. If approved, they are prepared to pay for their pet’s needed care and are ready to accept your best treatment recommendation. I want to showcase CareCredit on my site, but we haven’t done much online marketing. Where do we start? The first thing you’ll want to do is read the Getting Started document. This will provide you with a general overview of best practices for using your Web Site Tool Kit. The easiest first step is to insert a ready-made Web page and a banner or button that links to it on your site. This will give visitors instant access to CareCredit information and they can eas- ily apply when they’re ready. We are new to online marketing. Is it easy to place Web Site Tool Kit assets on my site? Yes. We’ve created this Web Site Tool Kit to be simple, easy and ﬂexible for your practice needs. Simply follow the directions provided with your kit and you’ll have an updated site in no time. If you have any questions, just e-mail us at email@example.com. Why should I encourage visitors to apply online directly from my site? When visitors apply directly from your site, they can sign up from the privacy of their own home, be approved instantly and start using their card when they arrive at your practice. Why are there so many “assets” to choose from? We designed a variety of sizes, photos and messaging in order to give practices a wide selection to choose from. How do I choose which banner or button to use? Do you have recommendations? We’ve created a suite of animated and static banners featuring various photos and mes- sages designed to ﬁt your practice and catch the attention of potential clients. You can place these on your Web site in fun and impactful ways so visitors can learn about the beneﬁts of paying over time using CareCredit. There are two styles of payment calculators in my Web Site Tool Kit. Which one should I use? We designed two different payment calculators so that you could choose the look and functionality that best suits the needs of your Web site. The small payment calculator returns the results in a new window, while the second, larger payment calculator returns the results within the same graphic footprint. I don’t understand the visual/graphic under the section “Linking CareCredit to Your Site.” You’ll ﬁnd the most effective and efﬁcient way to incorporate CareCredit into your site is to link each Web asset on your site to the ready-made sample Web page or your own client payment options page, embedded with your custom link. We suggest you use banners, buttons or text in relevant places on your site and have them link to the ready- made Web page or your own “client payment options page” with information about CareCredit, along with a link for visitors to apply, embedded with your custom link. How do I know where to point the links? You can decide how to incorporate CareCredit into your Web site. The navigation that we recommend is shown in the “Setting up links on your site” section. I don’t know how to read code, can someone help me? We suggest you contact a Web producer who can assist you with Web site design. What is a “custom apply” link? We strongly recommend that providers create a “custom apply” link for links that lead your Web site visitors to the CareCredit application process. When a custom apply link is used, it allows applicants to leave your site and proceed to the CareCredit application process without having to re-enter your practice information. Additionally, this functional- ity gives you the ability to identify the applicants who came from your Web site and track their transactions allowing you to follow-up with clients who apply for CareCredit but never schedule an appointment. How will using the custom apply link make things easier for applicants? A custom link streamlines the process for applicants. The custom apply link automatically pre-populates your practice information into the application saving time for the applicant. I still have a question that is not answered here. Where can I find my answer? Please e-mail questions to firstname.lastname@example.org. CareCredit will make every effort to respond to your question within two business days.
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