FOR IMMEDIATE RELEASE Contact: Brian Siemienas Meredith DeSanti Diala Ballout Chris Blatz Kristen Hauser GMASCO Hard Rock International Coyne PR Diala.Ballout@gmasco.com +1-407-445-7625 +1-973-316-1665 +971-50-2800649 HARD ROCK CAFE DUBAI TO RELOCATE TO FESTIVAL CENTRE Orlando, Fla., August 17, 2010 – Hard Rock International announced today that the brand’s preeminent Hard Rock Cafe location in the UAE – Hard Rock Cafe Dubai – will relocate after 11 successful years on Sheikh Zayed Rd. Scheduled to reopen in October 2010, Hard Rock Cafe Dubai will be located at Festival Centre, Dubai Festival City’s award‐winning shopping and leisure precinct. The new 26,400‐square‐foot Dubai cafe will include spacious seating for more than 300 guests, a vibrant bar, a convertible live music space, a 2,500‐square‐foot Rock Shop featuring Hard Rock’s limited‐edition merchandise and rock ‘n’ roll memorabilia from Hard Rock’s legendary collection. Not to be content with the sheer magnitude of the cafe’s size, this Hard Rock will also include an iconic 118‐foot guitar, which is anticipated to be the largest in the world and will be submitted to the Guinness Book of World Records®. With state‐of‐the‐art facilities and a dynamic design, Hard Rock Cafe Dubai is sure to become one of the city’s premier dining and entertainment destinations, complementing the city’s vibrant music scene. Philip Evans Director of Commercial & Retail Leasing, Al‐Futtaim Group Real Estate (AFGRE) said he is extremely pleased Hard Rock Cafe has found a new home at Dubai Festival City. “As a part of our measured expansion plans to differentiate ourselves, we are delighted to welcome Hard Rock Cafe, marking a milestone for Dubai Festival City’s extended food and beverage offering. Committed to diversify into specialized retail businesses, Hard Rock Cafe will offer fans, Festival Centre guests, as well as DFC residents, a unique venue to enjoy the finest cuisine and drinks in an exciting American rock ‘n’ roll ambiance”, said Mr. Evans. “I am very proud to add Hard Rock Cafe as an integral part of the mall’s offerings. Festival Centre is the marquee location for the unique retail and entertainment experiences this world renowned brand will provide. As the mall’s latest Food & Beverage anchoring element, Hard Rock Cafe is going to greatly add to the distinctive shopping, dining and entertainment experiences that have helped Festival Centre become a standard fixture for showcasing excellence in Dubai,” said Tom Miles, Director – Shopping Centres, AFGRE. ‐more‐ Hard Rock Cafe Dubai. . . . add one “We cannot wait to return to Dubai,” said Oliver Munday, Vice President of Franchise Operations and Development, Hard Rock International. “This market is famous for being a global commerce capital with a vibrant entertainment scene. Our investment in the UAE is indicative of our commitment to making Hard Rock Cafe an integral part of the continuing evolution of Dubai.” For more than 39 years, Hard Rock has offered guests classic American fare in a rock ‘n’ roll atmosphere. Hard Rock Cafe Dubai will be the ideal location for the brand’s world‐famous cuisine, including Hard Rock’s Legendary Burgers, signature Smokehouse items and more. In addition to its food, Hard Rock will offer unmatched specialty drinks from its award‐winning bar menu, including favorites such as Hurricanes and Margaritas, to its Alternative Rock non‐alcoholic beverage menu featuring treats like Wildberry Smoothies and Crushed Velvet “martinis.” The Dubai cafe’s Rock Shop will offer rock ‘n’ roll‐inspired items, as well as collectible Hard Rock Cafe Dubai merchandise. Fans visiting this exclusive retail location can also acquire Hard Rock’s much‐coveted signature pins, including the new, limited‐edition Dubai pins, which reflect the spirit of the city and the authenticity of Hard Rock’s merchandise. About Dubai Festival City Dubai Festival City is a world‐class waterfront mixed‐use urban community encompassing the finest, easily accessible shopping, dining, entertainment, homes, schools, hotels, offices and leisure in one place. Dubai Festival City covers 1300 acres and stretches 3 kilometres along the historic Dubai Creek. It epitomises the thriving and visionary spirit of Dubai. This self‐contained metropolis will be the centrepiece of the new Dubai ‐ a progressive urban community offering a lifestyle unmatched in terms of luxury, comfort, exclusivity, convenience, and value. About Festival Centre Festival Centre is a landmark 2m sqft urban retail resort which forms the epicentre of Dubai Festival City now acknowledged to be one of UAE's most exciting retail, dining and leisure attractions. Set on the historic Dubai Creek, Festival Centre, offers over 400 world class retailers, 90 restaurants, cafés and bistros, a 12‐screen Grand Festival Cinema complex and parking for more than 10,000 cars. It also boasts a stunning Marina and some of the emirate’s most photographed sunset vistas. Festival Centre is home to Dubai’s premier concerts and festivals and has hosted world class entertainers such as Carlos Santana, Maroon 5, Tamr Hosni, Shah Rukh Khan and Kylie Minogue. It has also presented Dubai with a wide array of festivals from the Emirates Airlines International Festival of Literature through to Dubai Desert Rock and Dubai Bike Week. Festival Centre hosts events, parades, entertainers and musicians each week ensuring families are always engaged and rewarded for their visit. About Al‐Futtaim Group Real Estate Al Futtaim Group Real Estate (AFGRE), a key division of Al‐Futtaim Group based in Dubai, is responsible for the development and operations of the Group's real estate businesses across the MENA region. AFGRE is responsible for the conception, development, procurement and construction of a number of mega projects as well as the leasing and operation of these projects after completion. The two current flagship mixed use developments under the Festival City brand name are Dubai Festival City and Cairo Festival City. ‐more‐ Hard Rock Cafe Dubai. . . . add two About Hard Rock International With a total of 168 venues in 52 countries, including 133 cafes and 14 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music‐related merchandise, Hard Rock Live performance venues and an award‐winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang and Singapore. Additional hotel and casino projects have been announced in Punta Cana, scheduled to open in 2010; Panama, scheduled to open in 2012; and Hungary, Dubai and Abu Dhabi, scheduled to open in 2013. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.
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