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					     The North American
     Sustainable Journey




Part of The Change Your Way Campaign
   SPONSORED BY JUNTOVENTURE
TABLE OF CONTENTS

THE CHALLENGE ..................................................................................................................................... 3
PAST ACHIEVEMENTS ............................................................................................................................ 4
            1st Notable Achievement: First Documentary Created ...................................................................................... 4
            2nd Notable Achievement: Established an Outdoor Network ............................................................................ 5
RATIONALE & TARGET MARKET....................................................................................................... 5
PROJECT AIMS AND OBJECTIVES ...................................................................................................... 6
IMPLEMENTATION SCHEDULE AND TIME FRAME ...................................................................... 6
NAS JOURNEY ITINERARY .................................................................................................................... 7
FIGURE 1: NAS JOURNEY ROUTE ........................................................................................................ 9
LOCATIONS RATIONALE .......................................................ERROR! BOOKMARK NOT DEFINED.
BUDGET NARRATIVE & EXPLANATION OF NEED ....................................................................... 10
    NAS JOURNEY TRAVEL & EXPENSES ........................................................................................................ 11
            Trip Ethics....................................................................................................................................................... 11
            Lodging........................................................................................................................................................... 11
            Transportation ................................................................................................................................................. 11
    NAS JOURNEY EQUIPMENT EXPLANATION .............................................................................................. 13
            Backpacking and Alpine Gear......................................................................................................................... 13
            Sustainable Textiles and Clothing................................................................................................................... 14
            Personal Hygiene Products.............................................................................................................................. 15
            Film Capture Equipment ................................................................................................................................. 15
    TRAVELING SUSTAINABLY, A NORTH AMERICAN JOURNEY DOCUMENTARY FILM PRODUCTION COSTS- 16
    WEBSITE COSTS ....................................................................................................................................... 16
            Live Dispatches............................................................................................................................................... 16
            Project Display................................................................................................................................................ 16
            Public Forum................................................................................................................................................... 16
            Project Resources............................................................................................................................................ 17
    ADMINISTRATIVE COSTS .......................................................................................................................... 17
NAS JOURNEY BUDGET ........................................................................................................................ 18
    TABLE 2: LODGING ................................................................................................................................... 18
    TABLE 3: TRANSPORTATION & PERMITS .................................................................................................. 18
    TABLE 4: FOOD & TRAVEL OPERATIONS .................................................................................................. 19
    TABLE 5: BACKPACKING & ALPINE GEAR ................................................................................................ 19
    TABLE 6: CLOTHING ................................................................................................................................. 20
    TABLE 7: HYGIENE ITEMS ........................................................................................................................ 21
    TABLE 8: FILM PRODUCTION EQUIPMENT ................................................................................................ 22
    TABLE 9: ADMINISTRATION & WEBSITE COSTS ....................................................................................... 22
DOCUMENTARY FILM: TRAVELING SUSTAINABLY, A NORTH AMERICAN JOURNEY ........ 23
            Themes and Topics Covered in the Film:........................................................................................................ 23
JUNTOVENTURE ORGANIZATION .................................................................................................... 23
DESCRIPTION AND SUMMARY........................................................................................................... 23
        Mission Statement:.............................................................................................................................. 23
THE CHANGE YOUR WAY CAMPAIGN STAFF ................................................................................. 24
REFERENCES ........................................................................................................................................... 26
The Challenge
We believe that even people who are making an effort to change their lifestyles and adopt
habits that are more sustainable and environmentally conscious usually leave those
behaviors behind at home when they travel. How often have we noticed that when we
travel we suddenly end up consuming more fast food or junk food from fast food
restaurants and convenience stores or notice backpackers who seem to be eco-conscious,
but they end up purchasing gear that is not eco-friendly, and continue to drive 4x4 SUVs
on their journeys?

It is relatively easy to integrate sustainable techniques in an established home setting, but
we have observed that once a living situation becomes mobile, the eco-friendliness seems
to come to a halt. We would like to prove through demonstration that sustainable travel is
possible for people on vacations, travelers trekking across the world, a person taking a
short weekend trip, business travelers, and backpackers journeying into the wilderness.

We define sustainability as the ability for all humans to coexist with one another and with
the natural world in a healthy fulfilling manner, and continue to do so for generations to
come. This means following a model that utilizes our natural resources in a more
efficient, conservative minded, and innovative way, so all cultures can mutually benefit
from all of our planet’s limited resources.

Our goal, with this part of the Change Your Way Campaign, is to address our tendency,
as a society, to drop our more “conscious” habits when they are not convenient, rather
than adopting those habits to fit new and changing circumstances. By successful
adaptation, we will show that not only is traveling by sustainable means possible, it has
serious advantages as well. We would also like to demonstrate the pitfalls of traveling
sustainably that arise with our current commercial infrastructure, as a way to better
clarify the changes that will be necessary to encourage more people to travel in this way.

The Change Your Way Campaign has three components:

   1) North American Sustainable Journey: A 60-day trek across North America’s
      most pristine wilderness locations, traveling in areas in California, Montana,
      Washington, Idaho, Oregon, British Columbia, Alberta, the Yukon, and Alaska
      via sustainable transportation, eating only locally grown or organic food, and
      utilizing eco-friendly gear and clothing. Along the journey, we will meet with
      students, travelers, forest rangers, local farmers, and community members who
      will aid us on our sustainable journey.
   -
   2) Traveling Sustainably, a North American Journey Documentary Film: We will
      be filming our journey the entire way, including personal interviews from local
      farmers, and community members that express their emotions regarding this
      subject. We will also include excerpts of our own personal struggles making eco-
       conscious decisions, locating food sources, making green purchases, and the
       adventures associated with the eco-friendly journey.

   3) Screening of Film: The film will be screened at select universities across the
      United States and Canada where we will hold brief seminars on the topic of
      sustainable living prior to the film. We have already confirmed screenings of the
      documentary to thirteen universities, and we will submit our film to other non-
      profit organizations and film festivals for public showing as a way to increase its
      exposure.

JuntoVenture is designed to inspire a full pop-culture trend towards sustainable and
conscious individual behavior by creating a large community of students, adventurers,
travelers, and community members that actively pursue the fulfillment of living a
sustainable lifestyle.

Past Achievements
The Change Your Way Campaign successfully ran its course in 2006. During this period
the Change Your Way team, comprised of JuntoVenture (an environmental awareness
organization) and ARIA Global (an independent music and production company) staff
traveled to ten different university campuses across the west coast of the United States
where they screened the Change Your Way documentary, “Are You Afraid of the
World.”

       1st Notable Achievement: First Documentary Created

       This film was a 15 min. documentary produced in the summer of 2006, it
       presented the following topics:

       -The global marine environment and its endangerment.
       -Waterways (rivers, streams, etc.) as a lifeline that connect human communities.
       -Human impact on local water quality and how that affects “downstream”
       environments.
       -How and why to develop a personal connection with your local watershed.
       -Denial of our individual affect on the marine environment and our personal
       power to affect positive change.

       “Are You Afraid of the World,” is the Change Your Way team’s first
       documentary. It was selected as a Finalist in the Santa Barbara Ocean Film
       festival, and is presently shown on the organization’s website (www.ocean.com).
       The film was also submitted to the Twin Rivers Film Festival in New Jersey, and
       was requested for screening on the PBS series, “Natural Heroes.”

       This film included an interview with a notable professor in UCSB’s Graduate
       School of Environmental Science and Management, Mike McGinnis. Professor
       McGinnis is also the Acting Director and Project Scientist at the Ocean and
       Coastal Policy Center, Marine Science Institute at UCSB. He provided scientific
       information regarding water quality and human impact on marine habitats and on
       watersheds.

       2nd Notable Achievement: Established an Outdoor Network

       During the tour the JuntoVenture team encouraged students to engage themselves
       in more outdoor activities by venturing into the backcountry with fifteen students
       from each campus. These adventurous outings inspired students from each
       campus to create their own outdoor organizations at their campuses, which in
       turned created an outdoor –environmental awareness network ( JuntoVenture).

       Directors from the newly formed clubs begun creating projects that their schools
       could collaboratively work on together with other schools. Today the directors
       from these universities meet through phone conferences and quarterly
       backpacking trips to motivate each other to live sustainable lifestyles and inspire
       their club members to do so as well.


Rationale & Target Market
Our goal is to take the scientific and industrial research about living sustainably and
apply it to travel. We plan to demonstrate sustainable travel through the use of renewable
energy-based transport, wearing clothing originating from organic and recycled synthetic
materials, dining on local organic food sources, producing minimal waste, and carrying
an eco-conscious attitude.

In order to start a pop-culture trend, we need to reach and mobilize a large critical mass
of people who are willing, eager and able to participate. We must inspire them to want to
change their behaviors (Traveling Sustainably, a North American Journey documentary),
and offer them a structure in which to act to channel their behavioral changes
(JuntoVenture member projects).

Our target audience for the documentary is mostly university students, travelers,
adventurers, and anyone that enjoys weekend vacations between the ages of 18 and 40.
Last year the previous Change Your Way film was screened at 13 various universities.

We also intend to submit our film to the following film festivals: Banff Mountain Film
Festival, Hazel Wolf Environmental Film Festival, Big Sky Film Festival, The Charleston
Documentary Film Festival, Finger Lakes Environmental Film Festival, DC
Environmental Film Festival, Earth Vision International Film Festival, Global Visions
Film Festival, International Wild Life Film Festival, Outdoor Retailer Outdoor Expo.,
Jackson Hole Wildlife Film Festival, Planet In Focus International Environmental Film
and Video Festival, Beyond TV International Video Festival, Vermont International Film
Festival, Wild Screen Festival, and others. Film festival-goers will increase this
documentary’s exposure.
We have confirmed film screening at 13 universities so far with an audience composed of
JuntoVenture members between the ages of 18-24. The JuntoVenture members tend to
be students that already have some interest in the outdoors, in environmental issues, and
in stepping outside of their ordinary routines in search of better, more positive ways. One
key factor that makes JuntoVenture members particularly appropriate for this campaign is
that JuntoVenture, while it is an outdoor-environmentally specific organization that
attracts many experienced athletes, also specifically appeals to the un-experienced
outdoor adventurer. This makes JuntoVenture even more valuable for its ability to attract
and involve students that would not otherwise become involved in a movement to change
their habits to make them more environmentally positive.

Project Aims and Objectives
Primary Objective:

Our primary objective is to awaken people to the fact that living sustainably must go
beyond our daily habits. It must accompany us when we are traveling, vacationing,
backpacking, and taking weekend jaunts.

Secondary objectives include:

-Dissemination of the information included in the Traveling Sustainably, a North
American Journey Documentary Film to an even broader audience than last year’s film,
helping to plant the seeds for future change in those individuals who see it.

-Directly or indirectly start a movement that inspires people everywhere to wake up and
change their daily habits to make their lifestyles more sustainable. We know that it’s not
so hard to change your habits once you try it – it’s the motivation to try that is difficult to
obtain.

-Our final objective is to get such a large and positive response to this campaign on the
western states that next year we will have no trouble obtaining sponsors and reaching
universities well beyond the western states in the future as we continue this campaign. It
is our goal to inspire a global movement over time.

Implementation Schedule and Time Frame
Jan 1st 2007 – Inception of project – initial drafts of project scope and specific goals,
preliminary outlines for documentary film, initial networking to secure venues and
promotion for journey.

February- March 2007- Research clothing articles, hygiene products, renewable
transportations, local food sources, backpacking gear, and camera equipment that
originate form a sustainable manufacturing process and contain eco-friendly materials.
March – April 2007- Secure our funding for the journey and production of the film.

April-May 2007- Secure the vehicle and all travel plans for the trip.

May 30th-July 31st – Travel through North America documenting the locations and our
progress. Table 1 illustrates our schedule.

July 301h, 2007 – Final Wrap of filming for NAS Journey Film

September 15th 2007 – Rough cut of NAS Journey Film

September 30th, 2007 – Final mastering of soundtrack recording

October 15th, 2007 – Final cut of NAS Journey Documentary Film

November 1st –January 20th 2008 – Screening the documentary at the confirmed
thirteen universities.

December 1st 2007 – Sending the documentary to be screened at other welcoming
universities, film societies, and related non-profit organizations.

Table 1.

NAS Journey Itinerary


DATE          DAY        Departure                    Arrival

May 30th      Wed        San Jose, Ca                 Sawtooth Wilderness, ID
May 31-       Thurs.     Sawtooth Wilderness, ID
June 3rd      to Sun
June 3rd      Sun      Sawtooth Wilderness, ID        Glacier National Park, MT
June 3rd –    Sun to   Glacier National Park,
June 5th      Tues     MT
June 5th      Tues     Glacier National Park,         Banff, Canada
                       MT
June 5th –    Tues. to Banff, Alberta, Canada
June 8th      Fri.
June 8th      Fri.     Banff, Alberta, Canada         Jasper, Alberta, Canada
June 8th –    Fri. to  Jasper, Alberta, Canada
June 15th     Fri.
June 15th     Fri.     Jasper, Alberta, Canada        Fort Nelson, British Colombia (BC),
                                                      Canada (camping)
June 16th     Sat.       Fort Nelson, BC, Canada      Whitehorse, Yukon (YT) (camping)
June 17th      Sun.       Whitehorse, YT, Canada     Dawson City, YT, CA
June 18th      Mon.       Dawson City, YT, CA        Rock River Campground, YT, CA
June 18th –    Mon. to    Rock River Campground,
June 20th      Wed.       YT, CA
June 20th      Wed.       Rock River Campground,     Dawson City, YT, CA
                          YT, CA
June 21st      Thurs.     Dawson City, YT, CA        Denali National Park, AK
June 22nd --   Fri. to    Denali National Park, AK
June July      Fri
6th
July 6th       Fri.       Denali National Park, AK   Anchorage, AK
July 7th       Sat.       Anchorage, AK              Haines Junction, YT, CA
July 8th to    Tues. to   Kluane National Park,
11th           Wed.       YT, CA
July 11th      Wed.       Haines Junction, YT, CA    Dease Lake, YT, CA
July 12th      Thurs.     Dease Lake, YT, CA         Hazelton, BC, CA
July 13th      Fri.       Hazelton, BC, CA           Great Bear Rainforest, BC, CA
July 13th –    Fri. to    Great Bear Rainforest,
July18th       Wed.       BC, Canada
July 18th      Wed.       Great Bear Rainforest,     Vancouver Island, BC, CA (By ferry)
                          BC, CA
July 18th --   Wed. to    Vancouver Island
July 25th      Wed.
July 25th      Wed.       Bella Coola, BC, CA       Williams Lake, BC, CA
July 26th      Thurs,     Williams Lake, BC, CA     Mt. Rainier National Park, WA
July 26th –    Thurs.     Mt. Rainier National Park
July 28th      to Sat.
July 28th      Sat.       Mt. Rainier National Park Crater Lake National Park, OR
July 28th –    Sat. to    Crater Lake National
July 31st      Tues.      Park, OR
Figure 1: NAS Journey Route

                                                        Key_____________________

                                                            1. San Jose, Ca USA
                                                            2. Sawtooth Wilderness, ID, USA
                                                            3. Glacier National Park, MT,
                                                                USA
                                                            4. Banff National Park, AL, CA
                                                            5. Jasper National Park, AL, CA
                                                            6. Rock River Campground, YT,
                                                                USA
                                                            7. Denali National Park, AK, USA
                                                            8. Kluane National Park, YT,
                                                                USA
                                                            9. Great Bear Rainforest, BC, CA
                                                            10. Victoria Island, BC, CA
                                                            11. Mt. Rainer, WA, USA
                                                            12. Crater Lake, OR, USA




Location Rationale
We have found so many of our treasured national parks and wilderness areas under threat
of destruction by global warming and deforestation. In response to these current threats,
we are traveling to these locations to inspire ourselves and others to live more sustainably
to ensure these places remain intact for future generations.

In the United States, Glacier National Park and Mt. Rainier National Park are ranked
among the top 12 Western National Parks most at risk for climate disruption. These parks
are being affected drastically by the rising temperatures because of their unique
ecosystems. Both of these national parks have glaciers and rely on snow and snow melt
for much of the ecosystems. With the rising temperatures, less snow is being
accumulated on the glaciers. In Glacier National Park, it is estimated that by 2030 all of
the glaciers will be gone. What does this mean for the environment around Glacier
National Park? Not only will there be changes in vegetation, which will in turn affect
different wildlife species, but it will also affect humans who rely upon this water to drink,
shower, wash dishes, cloths, cars, water gardens, etc. In Denali and Kluane National
Parks, the warmer temperatures are melting the tundra, where animals live in their natural
environment. With the melting tundra, the wildlife that thrives there is forced to move
farther back and not have as much room to roam. Less room leads to a population
decline, which in turn affects the animals that feed on the ones that live in the tundra. It
is like a domino affect. One thing affects the next, which affects the next, and it keeps
going.

Banff and Jasper National Parks in Canada have similar problems. Both have glaciers,
which are receiving less and less snowfall every year. With less snowfall, there is less
glacier melt which means less water to the rivers and lakes nearby, providing the citizens
with less water. Also, the snow line keeps becoming higher and higher, which provides a
problem to the ski areas in which towns thrive from the tourism. Without the tourism,
where does the money and economic means come from? Will towns and cities be
abandoned because of global warming?

On Vancouver Island, a single-celled organism usually found in sub tropical areas was
discovered in 2001. It is believed that due to the global warming, perfect conditions for
this deadly microscopic pathogen to survive were created. Due to temperature rises,
diseases that were once thought of as unimaginable in certain regions are now present.

In Crater National Park, the animals are being affected by the warmer temperatures.
Habitats are being modified, and animals are forced to either adapt or die.

The Great Bear Rainforest in British Colombia, Canada is not only home to many
different species of plants and animals, but is also one of the last intact rainforests on this
planet. It is endangered by clear cut logging.

Sawtooth Wilderness in Idaho is seeing an increase in fires during the season. The
warmer temperatures and rapid snowmelt make higher elevation fuels able to ignite
earlier in the season.



Budget Narrative & Explanation of Need
JuntoVenture has met some of the total needs for this project through their existing
resources – office overhead, film capture equipment, software, etc. We are able to meet a
portion of the staffing costs as well as some of the film production and equipment costs.
All staffing costs are extremely low compared to market costs. This is because each staff
member has agreed to work for well below market-pay because they believe in the
Change Your Way Campaign, the message, and the team delivering it. This team has
worked together on many successful projects in the past and is composed of multi-
talented individuals that are dedicated, focused, and in possession of the right skill sets
and experience to make the Change Your Way Campaign a true success. Please see the
individual CV’s, and the “staff” section for more information on the team.

NAS Journey Travel & Expenses
       The Journey (May 30th-July 30th) will be traveled by two JuntoVenture Team
       members, JJ Yoshihara and Lacy Skidmore who will be accompanied by two
       videographers. The journey will involve a visit to each of the fore-mentioned
       locations on the scheduled itinerary. The purpose of this journey is to
       demonstrate sustainable travel and its resulting obstacles.

       Trip Ethics

       It is important that we carry a sustainable mindset along with us on our journey.
       This includes the following alterations to our traveling habits:

       1) We must minimize our trash, so we must purchase items that include less
          packaging.
       2) Canvas bags must be used to transport items purchased at any store.
       3) No disposable cups, utensils, or dishes are allowed. Our reusable coffee mugs,
          silverware, and dishware must be used at all times.
       4) We must follow Leave No Trace principles in the wilderness context.
       5) We must throw all trash away and recycle or compost wherever possible.
       6) We must use public transportation as frequently as possible, or transportation
          powered by renewable energy sources.

       Lodging

       The majority of the journey will involve making use of accommodations such as
       backcountry camping, national parks camping, or professional contacts. Most of
       the associated costs with our lodging involve camping and backcountry permits,
       anticipated campsite fees, and park entrance fees.

       To ensure minimal costs and also to utilize the most sustainable sleeping
       arrangements we will limit ourselves from staying in any motels or equivalent
       accommodations for our sleeping quarters.

       -See attached Table 2 for anticipated lodging costs.

       Transportation

       Carbon dioxide (CO2) is the most important greenhouse gas (GHG), referring to
       substances that trap heat in the earth's atmosphere and cause global warming. The
       largest portion of harmful GHG emissions is the CO2 released from burning
fossils fuels: oil, coal, and natural gas, including vehicle gasoline (“Why Buy
Green,” n.d.). A gallon of gasoline weighs just over 6 pounds. When burned, the
carbon in it combines with oxygen from the air to produce about 19 pounds of
CO2 plus the additional 6 pounds of C02 emissions it took to refine that one
gallon of gasoline.

Our research yielded alternatives to gasoline fueled cars, such as electric vehicles,
vegetable oil (VO), and Bio-diesel, however, the distribution of fuel sources for
these alternatives is not convenient or easy to get to. Especially, since we are
visiting rural places, buying natural gas or bio-diesel is not an option for us.

In order to make the least impact, we will be using a hybrid electric vehicle.
HEVs (Hybrid Electric Vehicles) have the potential to decrease CO2 gas
emissions by one-third to one-half and at the same time cut U.S. dependence on
foreign oil (“All About Hybrid Cars,” n.d.).

Other modes of transportation we will utilize are bus, train, ferry, cabs, rail trains,
etc.

-See attached Table 3 for anticipated transportation costs.

Food

We found food to be the easiest place to start integrating into our everyday
lifestyles. Our team members have been eating USDA organic and eating locally
grown food for 6 months prior to this trip. The real challenge now is continuing
this diet on the road with the majority of convenient stores selling highly
processed conventional foods. It might require more planning, but we will show
that it is possible to eat this way even on the road.

Fortunately, food is more regulated than other industries, so the average shopper
can depend on the organic labels to some degree. Research has shown that
“seventy-three percent of conventionally grown produce contains at least one
pesticide residue, while only twenty-three percent of organic produce does (Perry
& Schultz, 2004). In general, organic food reduces pesticide residues found on
produce, and minimizes additives, preservatives, dyes, and dioxins. USDA
Organic does not allow most antibiotics, GMO food, and hormones. Eating
organic can have many health benefits along with its positive attributes to the
environment and animal welfare. However, we have found that eating organic
alone is not enough to be sustainable. We must also integrate eating food locally
grown and eating less processed food. This is due to the large amounts of energy
expended through shipping, transporting, and processing.

We have come up with our food criteria that we must satisfy for the journey:

     1) Food must contain 95% ORGANIC ingredients, and or be USDA
        ORGANIC certified.
           2) 50% or more of the produce and meat has to originate from farms local to
              the area. Locally Grown food does not have to be USDA Organic
              certified (most small farms cannot afford the certification process).
           3) Food must not be highly processed. We must purchase items that require
              preparation and cooking.
           4) Food must be minimally packaged.

      -See attached Table 4 for anticipated food costs.

NAS Journey Equipment Explanation
In general, we selected products produced from companies that

   1) Promote social welfare to humans and animals, and support Fair Trade in all
      product lifecycle stages of manufacture.
   2) Reduce consumption of energy and purchase a mixture of energy from
      renewable and recycled sources.
   3) Utilize water efficiently and also produce clean effluent during manufacture.
   4) Practice green business strategies internally, such as utilizing recyclable
      stationary in packaging and office needs
   5) Design sustainability into the products (a cradle to cradle approach).
   6) Improve shipping and transportation efficiencies.
   7) Support ethically and environmentally sound corporate policies.


      Backpacking and Alpine Gear

      Some conventional gear processes use polyvinyl chloride (PVC), a petrochemical
      that releases carcinogens, toxins, chlorine residue, and heavy metal pollutants
      during processing and during its lifetime through off-gassing (Thorton). This
      exposure has detrimental health effects to workers, consumers, and to the
      environment.

      These findings motivated our team to research companies that actively strive to
      create more innovative designs that integrate eco-friendly design and high
      performance. We selected gear that followed our team's green criteria, but did not
      compromise lightweight, durability, and overall high performance.

      In some cases selecting gear that was both functional and built to last outweighed
      some of the existing less quality eco-gear. To strengthen our gear decisions we
      investigated the conventional processes in producing sleeping bags, tents, pads,
      backpacks, boots, etc.

      The gear selected for this trip fell within range of our green criteria for products
      to:
    1) Minimize the use of raw materials and put time towards evaluating
       innovative and new technologies.

    2) Actively attempt to reduce waste and inefficiency in manufacturing
       processes.

    3) Utilize alternatives to PVC and other refined petrochemicals in seam seal
       tapes for tents, PFDs (Personal Flotation Devices), rainwear, boots, etc.
       One innovate alternative is the of use bamboo charcoal synthetic
       (renewable synthetic fiber).

    4) Reduce usage of acids such as phosphoric acid and nitric acid (common in
       anodizing tent poles).

    5) Utilize recyclable materials where possible (such as aluminum in poles,
       polyester from plastic bottles, nylon ripcords).

    6) Minimize or eliminate dyes, bleaches, and other chemical additives in
       fabrics and processes.

    7) Utilize natural USDA ORGANIC fibers.

    8) Abstain from use of animal extracts or minimally reduce usage (goose
       down).

-See Table 5 for anticipated gear costs.

Sustainable Textiles and Clothing

All of the clothing that is worn by our team members will retain both a
sustainable and organic criteria. We define this criteria as clothing originating
from methods which not only include organic farming of the materials, but also
clothing involving reuse and recycling of manufactured products, practicing
human rights in all lifecycle stages of growing, processing, and producing the
clothing, and refraining from any processes that infringe on human health.

We selected clothing brands that closely followed a closed-loop system of
manufacture. Here are some of the following green guidelines:

    1) Clothing comprised of natural fibers originated from organic cotton and
       organic hemp or wool from well-treated sheep.

    2) Clothing comprised of synthetic fabrics such as polyester, nylon, and
        acrylics were made from a combination of recycled petroleum-based
        materials such as plastic bottles and other re-used synthetic fibers,
        respectively.
            3) Clothing manufacturing involved human and environmental safety in all
               phases of product life cycle.

-See Table 6 for anticipated clothing costs

        Personal Hygiene Products

        Conventional hygiene products contain many ingredients suspected of causing
        cancer or neurological, liver or immune system impacts as well as potentially
        causing birth defects and hormonal problems (Lowy, 2004). Human skin has the
        ability to absorb into the body whatever is applied, so it is very important that our
        team members utilize harmless eco-hygiene products.

        We found locating eco-hygiene products to require the most dissemination of
        information since “89% of the 10,500 ingredients used in personal care products
        have not been evaluated for safety by the FDA or other publicly accountable
        institution” (Lowy, 2004). This means that labels such as "100% Natural," or
        "Not Tested on Animals," or "organic" are not necessarily accurate which meant
        our team had to define our own set of eco-hygiene criteria.

        All of the products that are team members will be using follow these criteria:

            1) All ingredients must not contain any possible carcinogens (Di-exyl-hexyl
               phthalate, Formaldehyde, naphthalene, benzopyrene, Propylene glycol
               mono-t-butyl), harmful chemicals (phosphates, nitrates, ammonia,
               chlorine, dioxins, Toluene), irritant chemical additives or preservatives,
               detergent irritants (Alkali, DEA, Isopropyl Alcohol, BHT, and Triciosan),
               texture enhancing additives (proteins), and chemically derived soaping
               agents.

            2) Chemicals used for fragrances and colorants must be disclosed and be safe
               to human, animal, and environmental exposure.

            3) The ingredients must originate from natural vegetable-based oils, such as
               olive, coconut, palm, flowers, and herbs and or be comprised of organic
               ingredients.

            4) Products minimize wasteful packaging material and utilize recyclable
               polymers and paper pulp for packaging material.

            5) Products avoid the use of animal extracts and animal tested ingredients.

        -See Table 7 for anticipated hygiene costs.

        Film Capture Equipment
     The majority of the camera and production equipment being used was equipment
     purchased last year.

     For additional film equipment we have considered equipment that would provide
     us exceptional capture given our lighting requirements and extended field days, as
     well as environmental variabilities.

     Since our journey will require us to carry everything with us, our equipment must
     be very mobile as well as able to survive harsh environmental conditions.

     -See Table 8 for anticipated film costs.

Traveling Sustainably, A North American Journey Documentary Film
Production Costs-
     The majority of the costs associated with production of the film will be incurred
     through independently contracted film editors and videographers. The primary
     team members involved in the production of the film will include JJ Yoshihara
     (writer), Lacy Skidmore (researcher), Brandi Bennitt (storywriter and producer)
     and two videographers (directors). The film equipment is listed under capture
     projection costs.

Website Costs
     The website is a critical component to the Change Your Way Campaign. The
     multi-talented JuntoVenture team has considerable experience in front-end and
     back-end website development (www.juntoventure.org). We will only need costs
     for on-going maintenance for the website. The costs included in this budget are
     taken from an estimate provided by our current website developers; these are well
     below market costs. They have agreed that the Change Your Way Campaign is a
     worthy endeavor and provided us with a discounted, non-profit rate.

     Live Dispatches
     During the filming, we will continually update the NAS journey project page with
     live video feeds and journal entries with our satellite modem to track our
     sustainable trek. This will make it exciting for JuntoVenture members and the
     public to follow our journey.

     Project Display
     The Change Your Way campaign currently is using the JuntoVenture website to
     present all of its information. Our previous documentary can currently be viewed
     on the website.

     Public Forum
     The JuntoVenture website currently has administrative tools as well as
     community tools like blogs and bulletin boards that allow people from outdoor
         clubs and groups across the country to communicate and interact with one another
         online. Our newly added profiles allow online members to track their own
         personal sustainability and share tips with other members to live more
         sustainably.

         Project Resources
         Our website also serves as a window to the world and a resource to people who
         are interested in what Change Your Way is all about. Lastly, it serves as a
         communication tool for people to organize projects that are related with
         sustainability.

-See Table 9 for anticipated website costs.

Administrative Costs
         Administrative costs will include staffing costs for six months of this project. All
         staff are independent contractors and so will pay the employer’s share of income
         tax, social security, Medicare, etc. out of their wages. Only the project manager
         will be full-time for all six months, and the other three travelers will be full time
         for three months, respectively. We will also pay our video editor and distribution
         point person for full time for two months and one month, respectively, for film
         production. Please see the “staff” section of this proposal for a more thorough
         description of the Change Your Way staff.

-See Table 9 for anticipated administration costs.
NAS Journey Budget


Table 2: Lodging
                                              Cost per Night        Nights/      Total Cost
Lodging                                                              People
Mt. Mckinley Climbing Permits                                                         $800
Campsite Fees                                                                       $1,405
Sawtooth Wilderness                                      $10        4 nights           $40
Glacier                                                  $17        2 nights           $34
Banff                                                    $32        3 nights           $96
Entrance fee                                             $10        4 people           $40
Jasper                                                   $25        7 nights          $175
                                                                    4 people           $40
Entrance fee                                             $10
                                                                                      $300
Denali                                                   $20       15 nights
                                                                  3 nights, 4         $120
Kluane                                                    $10        people
Vancouver Island -West Coast Trail            $140 per person       4 people          $560
Registration fee                                          $25       4 people          $100
Total                                                 $2,205


Table 3: Transportation & Permits

TRANSPORTATION & PERMITS                              Total Cost   Quantity           Cost
National Park Entrance Pass                                  $70             1         $70
Tolls                                                        $30
Parking Fees                                                $200
Ferry Travel                                                $100             4         $25
Train Travel                                                $800             4        $200
Mountain Bikes                                           $6,000              4      $1,500
Hybrid Car Leasing                                       $5,400 6 months              $400
Gas                                                      $1,434    28(fillups)   $42 (AVG)
National Park Film Permits/Application Fees              $2,700              9        $300
Total                                                  $16,734
Table 4: Food & Travel Operations

TRAVEL EXPENSES                      Total Cost    People      Cost
TRAVEL INSURANCE                           $216        $4       $54
Cell Phone Bill                            $280         4       $70
INTERNET ACCESS                            $240         2      $120
FOOD                                    $4,320          4        18
Total                                $5,056.00


Table 5: Backpacking & Alpine Gear

TRAVEL EQUIPMENT                     Total Cost   Quantity      Cost
Crampoons                               $440.00          4   $110.00
Expedition Backpacks                  $1,400.00          4   $350.00
Trek Poles                              $280.00          4    $70.00
Ropes                                   $800.00          4   $200.00
Sleeping Bags                            $1,000          4   $250.00
Sleeping Pads                              $320          4    $80.00
Ice Axes                                $340.00          4    $85.00
Gloves                                  $140.00          4    $35.00
Helmets                                 $240.00          4    $60.00
Caribeaners                              $60.00          4       $15
Headlamps                               $160.00          4    $40.00
Tents                                   $600.00          3      $200
Tarps                                    $45.00          3       $15
Stoves                                  $360.00          4       $90
Water Filter                            $200.00          2      $100
Alpine Boots                          $1,000.00          4      $250
Total                                $7,385.00
Table 6: Clothing

CLOTHING                         Total Cost   Quantity     Cost
Tank Tops                           $120.00          4      $30
Socks                               $120.00        24        $5
Cap                                 $100.00          4      $25
Beanie                               $80.00          4      $20
underwear (guys)                    $240.00        20    $12.00
Rain Jacket                         $596.00          4     $149
Fleece                              $300.00          4      $75
Snow Jacket                       $1,000.00          4     $250
Vests                               $300.00          4      $75
dress shirt (Guys)                  $110.00          2      $55
casual shirt (Guys)                  $80.00          2      $40
outdoor shirt (Girls and Guys)      $200.00          8      $25
underwear (girls)                   $300.00        20    $15.00
sandals                             $200.00          4      $50
Hiking Shoes                        $320.00          4      $80
Casual Shoes                        $280.00          4      $70
Dress Shoes (men)                   $440.00          4     $110
Dress Shoes (women)                 $480.00          4     $120
Dresses (Women)                     $170.00          2      $85
Skirts (Women)                      $120.00          2      $60
Casual Shorts                       $200.00          4      $50
Casual Pants                        $280.00          4      $70
Dress Pants                         $320.00          4      $80
Dress Shorts                        $260.00          4      $65
Total                            $6,616.00
Table 7: Hygiene Items

PERSONAL HYGIENE         Total Cost   Quantity    Cost
Hair Care
Shampoo                        $40          4       $10
Conditioner                    $40          4       $10
Curl Hair Cream                $30          2    $15.00
Hair Balm                      $14          2        $7
Gel                            $20          2    $10.00
Brushes                        $24          2       $12
Acne Cream                     $60          2       $30
Shaving Cream                  $16          2        $8
After Shave                    $20          2       $10
Men's Cologne                  $80          2       $40
Sunscreen                      $60          4       $15
Eye Cream                      $60          4       $15
Lipbalm                         $8          4        $2

Body
Soap bar                       $22          2       $11
Moisturize Lotion              $20          2       $10
Sun Care                       $60          4    $15.00
Men's soap                     $12          2        $6

Cosmetics
Eyes Mosscara                  $28          2       $14
Eye Line                       $24                  $12
Eyes Shadow                    $30          2       $15
Eyes Accents                   $28          2       $14
Cheeks Powder                  $34          2       $17
Face Concealer                 $30          2       $15
Face Foundation                $41          2    $20.50
Eye Brushes                    $30
Powder Brushes                 $65          2    $32.50
Pencil Sharpener               $10          2        $5
Compact                        $36          2       $18
Pure-fume                      $14          2        $7
Pure-fume                      $42          2       $21

Total                          998
Table 8: Film Production Equipment

VIDEO EQUIPMENT                                           Total Cost    Quantity         Cost
Cannon XL2 HD VIDEO CAMERA(COVERED)                            $0.00           1       $2,500
Lapel Microphone                                             $200.00           2         $100
Canon BP930 Extended Lithium Battery                         $480.00           6          $80
Hughes R-BGAN Satelite Modem                                 $200.00           1         $200
Apple Mac Book Pro 15 inch (Live Dispatches)               $2,200.00           1       $2,200
Samsung SC-X105L (handheld and helmet)                       $200.00           1         $200
Water Proof Eco friendly Bag                                  $80.00           1          $80
Water Proof -Eco Friendly Case                                $60.00           1          $60
Davis & Sanford Video Tripod for Canon XL2 XL1s GL2 GL1      $210.00           1         $210
Total                                                     $3,630.00


Table 9: Administration & Website Costs

ADMINISTRATION AND WEBSITE COSTS                 Total Cost    Months            Pay
VIDEOGRAPHER 1                                      $6,000          3         $2,000
VIDEOGRAPHER 2                                      $6,000          3         $2,000
JJ YOSHIHARA (Project Supervisor)                  $14,400          6         $2,400
Lacy Skidmore                                       $8,000          4         $2,000
Video Editor                                        $6,000          3         $2,000
Film Distribution Staff                             $2,000          1         $2,000
Website Developer                                   $6,000          6         $1,000
Total                                             $48,400



GRAND TOTAL                                                              $90,096
Documentary Film: Traveling Sustainably, a North American
Journey
Summary:
This is a 50-minute film produced by JuntoVenture that will incorporate information
regarding sustainable travel into an unforgettable adventure. The film will document a
60-day trek across some of North America’s most pristine wilderness areas. Two
videographers will follow two seasoned adventurers as they journey across North
America via only fuel-efficient modes of transportation with the mission to travel in an
eco-friendly and sustainable manner. Along the journey they will encounter many
hurdles and personal hardships as they strive to eat only locally grown organic food on
the road, try to locate appropriate fuel sources for their vehicle, carry only eco-friendly
products, make only eco-friendly purchases, and take the most eco-friendly route for
every crossroad. To add to their challenging experience the two travelers will meet with
organic farmers, park rangers, and ecologists to provide their perspective on the changes
that will be needed to promote sustainable travel.

The informational components of the film will be embedded in a larger visual context
that will incorporate stunning views of the natural world.

Themes and Topics Covered in the Film:
-Utilizing renewable and clean transportation
-Traveling sustainably
-Shopping for USDA ORGANIC food from grocery stores.
-Organic farms and farmer’s markets
-Wearing clothes composed of recycled fibers and renewable materials.
-Using gear that originates from a sustainable manufacturing process.
-Living minimally during activities, and reducing waste production.




JuntoVenture Organization
Description and Summary
Mission Statement:

JuntoVenture strives to bring environmental awareness to people from various
backgrounds and inspire people to live sustainably through its documentaries, projects,
and its network. The JuntoVenture website facilitates a growing network of outdoor
enthusiasts, and presently connects ten campus organizations. Our goal is to inspire a
deeper appreciation and enjoyment of life while raising awareness of how to live
environmentally sustainable lifestyles.
JuntoVenture began as an outdoor student organization at the University of California,
Santa Barbara (UCSB) in 2003 by JJ Yoshihara and Lacy Skidmore. Since its creation, it
has manifested into an ever growing network of outdoor enthusiasts with over 5000
members at locations at the following campuses: San Diego State University, UCLA, Cal
Poly San Luis Obispo, UC Santa Cruz, UC Berkeley, and Portland State University.

In 2006, JuntoVenture launched its network of environmental projects to further inspire
people to engage in projects relating to sustainability and to promote individual
sustainable living. It was JJ’s intention that “If you want people to care about the
environment, you have to get them out INTO the environment.” Ever since it’s inception,
JuntoVenture leadership has sought to instill an appreciation for the natural world into its
growing network of outdoor organizations and to encourage people in these organizations
to find ways to protect and preserve it.

JuntoVenture is a recognized non-profit 501 c (3) organization.


The Change Your Way Campaign Staff
The staff is composed of JuntoVenture staff members, with the additional help of an
expert advisor and allies in other, relevant organizations that support the Change Your
Way Campaign. The core Change Your Way staff includes:

JJ Yoshihara (President, JuntoVenture, Chairman of Board)
Brandi Bennitt (Board Member)
Caris Cassady (Board Member)
Lacy Skidmore (Researcher)
Dr. Mike McGinnis, Senior Water Resource and Environmental Education Advisor.

Please see individual CVs for more information on each staff member and their
qualifications.
                    JJ Yoshihara grew up with an avid passion for the outdoors. At age
                    16, he started a business of selling aquatic plants for aquariums on
                    an online site that he created. In 2001, he attended UCSB where he
                    obtained a B.S. in Chemical Engineer with an emphasis in
                    environmental health and safety. In the spring of 2003, JJ started an
                    outdoors club at UCSB called Excursion Club which quickly became
                    the largest club on campus. Since the time of JuntoVenture he has
                    helped it shaped into a dynamic lifestyle of living sustainably. Along
JJ Yoshihara        with his outdoors passions, he has extensive skills in website design
President & Founder which enables him to reach out to many people.
Board Chairman
                    Brandi is the CEO of ARIA Global and is working, through her role
                    in ARIA Global, to bring another dimension to business. She
                    believes that business can be used as a tool for destroying societies
                    and the natural environment, or as a tool to preserve the environment
                    and establish social justice. It is her goal to turn the tide of business
                    practices towards socially and environmentally responsible practices.
                    She joins JuntoVenture as an enthusiastic (but not very skilled)
                    surfer, as well as a rock climber, snow boarder, hiker, and back
                    packer.
Brandi Bennitt
Director
                    Caris Cassady graduated from the University of California, Santa
                    Barbara with a degree in Cultural Anthropology and Socio-cultural
                    Linguistics. She has traveled extensively throughout Southern
                    Africa, Central America, and Europe and has participated in many
                    outdoor adventures along the way. She signed on with the
                    JuntoVenture team in 2006 and hopes with her international
                    volunteer experience to motivate JuntoVenture members to actively
                    participate in the humanitarian and environmental sector of the club.
Caris Cassady
Secretary
                    Lacy Skidmore grew up in a rural town in Northern California where
                    she spent her childhood playing outdoors. Her passion for the
                    outdoors grew with her. In fall of 2001 she attended UCSB and
                    graduated in 2005 with a BS in Mathematical Sciences. In spring of
                    2003, she started the UCSB Excursions Club with her colleague, JJ
                    Yoshihara. In summer of 2003 she began to travel and since has
                    been to many destinations including New Zealand, South East Asia,
                    and Central and South America. In Fall of 2007 Lacy will begin her
                    Masters in Environmental Engineering at San Diego State
                    University.
Lacy Skidmore
Co-Founder &
Project Researcher
References
Thorton, Joe (2002). Environmental Impacts of Polyvinyl Chloride (PVC) Building
Materials. Columbia Earth Institute, Columbia University the Center for Maximum
Potential Building Systems and The Healthy Building Network. Retrieved Feb. 24, 2007
from US Green Building Council.

Perry, L., & Schultz, D. (2004). A Field Guide to Buying Organic. New York, NY:
Bantam Dell.

Lowy, J. (2004). Conventional Body Care Products Threaten Public Health. Grist
Magazine. Retrieved January 13, 2007, from
http://www.organicconsumers.org/bodycare/threaten060904.cfm

Why Buy Green? (n.d.) Retrieved February 2, 2007, from
http://www.greenercars.com/whybuy.html

All About Hybrid Cars. (n.d.) Retrieved February 2, 2007, from
http://www.allabouthybridcars.com/suv-hybrid-autos.htm#hybridcarspros

				
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