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Leg Troubles Know No Gender Boundaries
A funny thing about poor leg circulation… it doesn’t respect gender boundaries—at least not very much. Although nearly as likely to suffer from varicose veins or chronically aching legs as women, men have always been limited in their options for prevention. As the leading seller of hosiery made for men, ACTIV SKIN is changing all that.
GRANVILLE/OHIO, USA – June 15, 2009 — If you’re a man nearing your forties, chances are you suffer from leg cramps, achiness, or varicose veins, or know someone who does. You may even be one of those unfortunates to whom Mother Nature chose to send her wake-up call even earlier, possibly in your thirties. If you work in an ‘at-risk’ profession, the problem is even more pervasive. Although most leg support products are directed toward women, up to 45% of American men also suffer from some form of vein problem1. To add insult to injury, if you’ve complained to your doctor about it, you’ve probably been told to either try support socks or, if the problem extends above the calf, to use expensive medical-grade compression hosiery. Many men subsequently return to their doctor and either report that the socks don’t address higher up problems, or the medical-grade hosiery are too tight, hot and difficult to put on. Having no ‘middle road’ to offer, medical professionals typically resort to sending male patients to the local drugstore to pick up a pair of L’eggs ® Sheer Energy® pantyhose, or something similar. While this is certainly a workable solution, most men are squeamish about buying women’s hosiery, and as a result, many go without anything to alleviate their pain and discomfort. Of those who have worn women’s brands, they would prefer support hosiery designed for the male body. The new men’s legwear includes such features as a fly opening and sizes to fit taller men, up to 6’-4” height. Some men opt to just ‘grin and bear it’ hoping they can work through the discomfort. This may seem to be a workable—albeit unpleasant—solution. But, when you ignore issues with leg circulation, the consequences do not just go away. Instead, they generally become progressively worse.
The Problem, In A Nutshell
Venous circulation problems arise from a variety of causes. If you are sedentary—sitting for extended periods of time without elevating your legs, or if you spend many hours standing (cashiers, chefs, surgeons, et al)— these constitute additional risk factors. The veins in your legs do a lot of work carrying all that blood upward to the heart, working against gravity the whole way. To avoid backflow, they are equipped with tiny one-way valves all along their length. When your muscles contract they assist those little valves in forcing blood through your veins. As you age, vein walls can begin to weaken and stretch. This makes the valves less effective at moving blood, which can begin to pool in the lower legs. Pooled blood places added pressure on the vein walls. This exacerbates the problem further, leading to the ‘heavy’ feeling experienced by many men—and women—who have venous insufficiency. Weakened blood vessel walls can then begin to bulge under the strain, creating visible signs of varicose veins.
Cramping and achiness generally accompany these visible symptoms. Leg cramps are painful, involuntary muscle contractions occurring mainly in older adults. They can disrupt sleep, cause tenderness, muscle fatigue, and spasms. They are very common, affecting up to 70% of people over age 50. Some studies suggest that roughly one in two persons over 50 suffer from varicose veins2. In many cases it is impossible to determine the specific cause, because they can arise from many sources.
Treatment Options
In addition to massage, exercise, improved diet, and drugs—elastic compression therapy can also help when your veins have trouble doing it on their own. This is simply the wearing of nylon/spandex hosiery during the day, which applies sufficient pressure to provide support to leg muscles and veins, to facilitate good circulation. Wearing compression legwear enhances blood flow, which gets more oxygen to your leg muscles, energizing them all day. As a result, leg cramps can be diminished or even eliminated altogether by this simple measure; not to mention the support provided to weakened blood vessels associated with varicose veins. It doesn’t take much compression to provide some relief. Although they won’t ‘cure’ varicose veins that have already formed, wearing support hosiery can help prevent the condition from progressively worsening, requiring more invasive procedures to treat it. Prevention is the key, because once they appear you can only keep them from getting worse. The U.S. Dept. of Health & Human Services’ FAQs on varicose veins states, “The single most important thing a person can do to slow the development of new varicose veins is to wear graduated compression support hosiery as much as possible during the day3.”
New Solutions for Men
Women have long realized the benefits of support hosiery, having dozens of brands of support tights and pantyhose to choose from. Unfortunately for men, our current cultural bias associates full-length hosiery or tights with women’s wear, and this has prevented many men from discovering an effective solution. That has changed considerably in the past 10 years, since ACTIVSKIN (www.activskin.com) arrived on the scene and began selling sheer and opaque hosiery designed especially for men. During that time, barriers have fallen and mental paradigms have shifted. The company has worked tirelessly to develop a masculine concept for legwear that sheds those unwarranted stereotypes. In doing so it provides an avenue for men to proactively pursue improved leg health. Now, men can confidently wear a product that can help ward off advancement of varicose veins and other effects of poor venous circulation. Several European companies have begun selling men’s hosiery in the ensuing years. However, ACTIVSKIN is still the only U.S. firm doing so, and remains the market leader and innovator in men’s legwear. Their sheer Styles A577, A677 and A2019; and opaque Styles A866/A876 are the most popular for men with leg circulation problems. Style A4012 provides a unique combination of patterned dress socks on the lower leg with a semi-sheer upper portion that is cooler than opaque tights in the warmer months. As the population ages, we’ve become much more attuned to preventative health measures—preferring proactive to reactive. When men begin seeing early signs of varicose veins, they want to take countermeasures to help prevent it from advancing to where they must resort to invasive treatments. At the same time, today’s man has become more confident in his masculinity. He is less prone to balk at using products that women have long known to be beneficial. The emerging mindset is, “if it’s helpful, who cares if it’s a ‘girls’ or ‘guys’ product. Does it get the job done?” Toward that end, men’s hosiery has emerged from a fringe concept, and is moving past the edges of consumer awareness on it’s way to becoming the next big thing.
Today, men are also attuned to the aesthetic benefits of support hosiery. ACTIVSKIN legwear comes in a variety of colors and sheerness levels, so men don’t have to forego their shorts just because they’re wearing support legwear. Unless he opts for colors that contrast his skin, most people won’t even realize he’s wearing hosiery. And when they do, they are often complimentary of his self-confidence for not being bound by outdated stereotypes. Once upon a time, men weren’t supposed to ‘care’ about their appearance, but that has changed considerably of late, with men using moisturizers, facial cleansers, hair coloring, hair removal, etc. to improve their look and maybe squeeze a few more years of youthful glow out of their body. The same holds true for those guys who would otherwise be ready to hang up their shorts due to self-consciousness over the condition of their legs. ACTIVSKIN reports that many of its customers have instead received compliments from wives or girlfriends about how good their legs look. “Our sales for last year were the best ever,” says Steve Newman, ACTIV SKIN’S director of marketing. “As men are discovering legwear can be a truly unisex product, they’re turning to support hosiery in a big way to keep their legs feeling good. While not a primary aim, improved appearance is certainly a desirable side effect.” There are no guarantees, of course, that wearing compressio n hose will stop leg aches, but the company has received dozens of testimonials to that effect (several of which are posted on their web site) and has helped hundreds, if not thousands of men find relief. Do yourself and your loved ones a favor and look into it further.
Comfilon’s® A C T I V S K I N ® Legwear for Men
G. Lieberman & Sons (GLS Hosiery) is a fourth generation family-owned business founded in St. Louis in 1920. They have evolved from a wholesale distributor of hosiery, undergarments and nightwear into a successful online retailer of legwear for men. Beginning in 1999, ACTIVSKIN Legwear (www.activskin.com) was developed specifically for men. Engineered to stimulate circulation and improve athletic performance, ACTIV SKIN is now used worldwide by men seeking its excellent health and performance benefits, fashionable appearance, and superb comfort. Our quality products, made in the USA, offer a more comfortable—yet less costly and restrictive—alternative to medical compression hosiery, or traditional men’s socks and underwear. For more background on men’s legwear in general, visit our blog, The Nylon Gene, at www.nylongene.com. ACTIVSKIN is available exclusively via mail order. The company is offering a 10% discount to readers—for orders placed online. Use promotion code when ordering online.
For further information contact: Steve Newman Director of Marketing steven.newman@glieberman.com 1844 Lancaster Rd., P.O. Box 193 Granville, OH 40023 (877) 587-2860 PH / (740) 587-2860 FX
Steve Katz President gls@glieberman.com 1844 Lancaster Rd., P.O. Box 193 Granville, OH 40023 (877) 587-2860 PH / (740) 587-2860 F
U.S. Dept. of Health & Human Services, The National Women’s Health & Information Center (http://www.womenshealth.gov/FAQ/varicose-spider-veins.cfm#C)
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ibid. ibid, (http://www.womenshealth.gov/FAQ/varicose- spider-veins.cfm#K)
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