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					Utilizing eCRM, Supply Chain,
Novell eDirectory ™, and Security
Solutions in the Transportation
Sector                                         www.novell.com
                    Lawrence Rosenshein
                    Senior Digital Business Strategist
                    Strategic Services Group
                    Novell, Inc.
                    Lawrence.Rosenshein@novell.com

                    Charles Radi
                    Strategic Services Group
                    Novell, Inc.
                    Charles.Radi@novell.com
―If you don‘t know
where you‘re going
 you might end up
somewhere else.‖

        Yogi Berra
        Objectives

• one Net Overview
• Forces Driving the Transportation Industry
• Current developments in Transportation
    Ocean   Shipping Industry as metaphor
• A Multi-Modal Transportation Provider
   A   Novell Case Study
Agenda




one Net Overview
Vision…one Net
  A world where networks of all types—corporate and public,
  intranets, extranets, and the Internet—work together as
  one Net and securely connect employees, customers,
  suppliers, and partners across organizational boundaries


Mission
  To solve complex business and technical challenges with
  Net business solutions that enable people, processes, and
  systems to work together and our customers to profit from
  the opportunities of a networked world
            The Network Becomes the Business
                                                        The extraction of business value
                                                        from the new realities of scale,
                                                        speed, technology, customer
                                                        power, and other fundamentals of
                   The development of new tools,        the business context today; the
                   including supply chain and knowledge strategic challenge.
                   management, to transform digital
                   information into actionable
                   knowledge
         The interconnection of digital
         elements (the communications
         revolution), using technologies
         such as wireless.
                                    Soon we will have a billion personal computers, three billion
                                    mobile phones connected to the Internet, and sixteen billion
The fundamental shift from                embedded processors connected to the Internet
analog to digital (the
computing revolution).
         The Vision: Content and Context
         Becomes Embedded in the Network
                                                            Automated, networked
                                                                  business models

                                                   Network-based
                                                    applications
                                       E-markets
                          Enterprise
                           portals
               Web front-ends to
               client-server apps
                                                          Inter-enterprise
Client-server                                                integration
                               Enterprise
                                                     • Automate and integrate new
  ERP                          integration
         Application                                  collaborative business models

         integration                                 • Reuse of data across various
                                                      application


        1990                             2001                                         2010


    Source: Bowstreet and Cambridge Technology Partners
Low
                                                                          Web Services      SOAP,UDDI,
                                                                          Architecture        WSDL


                                                    XML Based B2B Interaction
                                                                                  cXML,
                                                                                RosettaNet

                                           Static Web based       J2EE-EJB,
                                             Applications           COM+     Some Dynamic Binding
                                                                             Technology Dependant
                           Client Server                                  with interoperable elements
                           Applications         Corba,
                                               COM/DCOM   Tightly Coupled
             Mainframe Based
                                                       Technology Dependant
               Applications                                 IDL driven
High


       Low                      Flexibility of Solution                                  High
       The Internet Is Infrastructure

• The Internet is infrastructure, like roads or
  lighthouses, which benefits everyone but no one
  company in particular
• Standards are extending now from the physical
  and technical to the logical and business layers
• We‘re building the logical infrastructure on top of
  the physical infrastructure
        Transportation Is in the Forefront

•   The next wave is machines talking to machines
•   Networked business models will become reality
•   Best of breed outsourcing and coupling
•   Business processes will be re-built
      Bottom-up  approach
      Loosely coupled (and de-coupled) web services
      Dynamically done based on real-time needs
      Cost structures can be greatly reduced
Agenda



 Forces Driving the
   Transportation
       Sector
      Forces Driving the New Economy
      Nearly Every Industry Is Affected

• Globalization of markets
• Deregulation and privatization of markets
• Disinflationary economies, coupled with capital
  abundance
• Consumer power
    Disintermediationof non-value added channels
    Products become content-rich vs. engineering rich
    Consumers break traditional brick and mortar rules

• Communications ubiquity
• Heightened emphasis on innovation
          New Economy Businesses Are Driven
          by Six Characteristics

•   Scale—coalition of independent entities
•   Speed—velocity is changing market behavior
•   Technology—rapid assimilation of new capabilities
•   Customer-Centricity—they measure your loyalty
•   Intellectual Capital—putting a price on brains
•   Trust—yours to lose

      The best of today’s players in the new economy excel at all six.

     *see Cambridge’s New Economy Primer, Redefining Customer Acquisition, Business
      Models for the New Economy, and Creating Value Through Innovation for more
                      information on Cambridge thought leadership
          These Characteristics Have
          Organizational Implications

• Smart scaling requires an open organization and a
    relentless quest for competencies and partnerships
•   Velocity of markets requires focus and flexibility
•   Technology innovation requires an adaptive culture and
    cooperation between the business and ‗IT‘
•   Customer centric reverse markets require highly
    informed, motivated, and empowered employees
•   Intellectual capital requires fostering innovation
•   Trust must be embedded in the organization
    These features must be built into New Economy Business models
         Context for Analysis

• The Internet affects all aspects of a         Digital
  business                                     Economy

       The internal operations of a          Competitive
                                                Arena
        company, focussing on reducing
        costs, and managing existing
        operations more effectively           Organization
       The industry in which the company
        operates; competitors attempting to
        gain market share through new ways
        of doing business.
       The contextual environment affects
        all industries—new competitors can
        come from anywhere
      eMarket eVolution
              …to an “Integrated Value Chain” of Business
              aFrom an “InsideChain”Walls” focus Customers,
                “Virtual Value the 4 of Networked  on
Fundamental      Partners and Suppliers... Electronic Markets.
                Models connected by B2B
                  efficiency….
Shifts are
Occurring
across the
Value Chain
in all
Industries!
            eVolution of B2B eCommerce


  Buy Side                 Ariba             Broadvision      Sell Side
                        CommerceOne           Vignette
 eCommerce                  GM                  Cisco        eCommerce
      S                   Chevron               Dell                     B
  S
           B                                                      S
                                                                             B
  S
                         SCM                    CRM
                                                                             B
      S                                                                  B


Bringing Internet efficiencies to     •Extensions of an established model
                                      •Value is based on productivity improvement
    Enterprise applications                •No disruption in the power hierarchy
                                           •Savings are used to reinforce existing
                                           businesses
                                      •Continuation of the client/server revolution
          Source: The Chasm Group
                     eVolution of B2B eCommerce Portals
                                  Procurement                      Distribution
                                     Portals                          Portals


            Buy Side                                                                        Sell Side
           eCommerce                                                                       eCommerce
                              s                                                         b


    Automotive
                          s   s           B                     S                      b        b

     Aerospace s
   Petrochemical s                  PP          B           S              DP               b

                                                                                            b
                                                                                                      Buy.com
                                                                                                      Metalsite
                                                                                                    Grainger.com
    PC Industry
                      s       s           B                      S                     b            b
                              s                     •Moderately new model               b

            Using the Internet to                         •Transaction fees are shared
                                                          •Domain expertise is key for sell side
                                                          •Unified infrastructure is key for buy side
                 Aggregate                          •Value is based on market efficiency
                                                          •Some disruption in the power hierarchy
Source: The Chasm Group
                                                          •Non-value-adding brokers most at risk
                     eVolution of B2B eMarkets
                          Procurement                        Distribution
                             Portals                            Portals


         Buy Side                             eMarkets                           Sell Side
        eCommerce                                                               eCommerce

     Ariba (Tradex)
                                          B              S           •Imposing a wholly new model
                                                                           •Professional services firms and
 CommerceOne (MarketSite)
      Altra Energy
                                  S       s              b       B         Applications and infrastructure
                                                                           are an enabler
                                                                           •Market-maker transaction
                                      b                      s
        Chemdex
        SciQuest                      b
                                                 X           s
                                                                           services rule
                                                                     •Value is based on displacing
                                                                     incumbents
                                                                           •Total disruption in the power
     Making a market              B       s              b
                                                                 S         hierarchy
                                                                           •Savings are used to attack
     for a product or                     S              B                 existing businesses

          service
Source: The Chasm Group
                    eMarkets Overview
                    Evolution of Services

               • Move towards Collaborative Commerce: Shared,
                    essential business processes which facilitate
                    commerce
                                                                    Industry
                                                              Collaboration ―Hub‖
                                                         Parts Data
                                                        Management

                                                Design
                                             Collaboration
                                                               • Synchronize operations
                                        Direct
                                    eProcurement
                                                                 within a company‘s demand
                                                                 and supply chain
                                 B2B
                                                               • Synchronize operations
                               eMarkets
                       Indirect
                                                                 across entire industry value
                    eProcurement                                 chains
Source: MSDW 2000
      Strategy Today

• Strategy in today‘s business environment is
  complex and subject to rapid change
• How can businesses create (and attempt to
  sustain) competitive advantage to become
  successful, high performance organizations
  exploiting distinctive competencies?
       Strategy Is All About Activity Choice

• Shall we perform activities similar to those of our
  rivals?
     The  same as competitors
     Better than competitors
     In different ways than competitors

• Shall we perform different activities from rivals?
     Your biggest competition will not come from someone
                 doing things better than you,
      but from someone doing things different than you.
              --Michael Bloomberg, CEO Bloomberg
              Support, Extend, or Transform?
                                                           Transform businesses

                                Extend core
                                business                     Horizon 3
        Support core
        business                          Horizon 2

                  Horizon 1
              Reduce
Existing                               New
              transaction                         New                      Enterprise   New
products to                New         products              New
              costs and                           delivery                 level        business
existing                   customers   and                   geographies   models
              increase                            approaches                            models
customers                              services
              efficiencies


     The difference between supporting a core business and a business
     transformation is the difference between a technology point solution
     and a developed technology strategy
Agenda



Current Developments in
  the Ocean Shipping
        Industry
              The Transition
              Customer Expectations

 • Performing a business function (shipping)
            to providing services
             (logistics management)
             • to a complete end-to-end customer solution
               (integrated supply chain management-SCM-leveraging
               appropriate technologies over the internet)




Shipping          Logistics    SCM
                The Transition
                Why It’s Happening

 • The New Economy values intellectual capital over material capital
     - the Internet enables the transition
              The Internet is ubiquitous…it evens the playing field
              The Internet shifts power in the industry from those that best
               manage hard assets, to those that best manage the information
               associated with hard assets
              Information allows better management decisions, both internally
               (business operations) and externally (business model analysis);
               information that enables better management decisions commands a
               premium in the market and, in turn, commoditizes hard assets
 • Doing things right does not matter if you‘re not doing the right
     things


Shipping            Logistics      SCM
              The Transition
              Shipping—The Material Assets

 • Shipping allows companies to move product from
     one point to another
            Flexibilityin scheduling, quality of service, and the
             general level of perceived value are all components
             of how customers evaluate their shipping partners
 • Shipping is a business function, associated with
     logistics management, as part of the customers‘
     management of their supply chains


Shipping          Logistics   SCM
           The Transition
           Logistics—Managing the Assets’ Information

 • Logistics is a process which interfaces and interacts with
   the entire company and with external companies,
   vendors, customers, carriers and more
 • Logistics is responsible for the movement of products
   from your vendors right through to the delivery at your
   customer's door, including moves through manufacturing
   facilities, warehouses, third-parties, such as repackagers
   or distributors
 • It is not shipping and receiving, nor is it traffic or
   warehousing...it is much more

Shipping     Logistics   SCM
            The Transition
            Logistics—The Five Components
       • Movement of product—Shipping Company core
           business
       •   Movement of information—Information-timely and
           accurate—is vital for sound decision-making
       •   Time/service—The ability to respond to the
           dynamics of the global marketplace
       •   Cost—often the key metric by which logistics
           effectiveness is measured.
       •   Integration—within your company, between you and
           your customers, between you and your vendors,
           across your supply chain, across the industry‘s value
           chain
Shipping       Logistics    SCM
                The Transition: Customer Solutions—
                End-to-End Supply Chain Management

 • Customer solutions offer competitive advantage
 • The industry is shifting to a focus on complete customer
     solutions
              Few companies will be able to provide world-class end-to-end
               supply chain solutions
              A complete solution will be made up of a tightly integrated
               group of partnerships and alliances
 • A companies‘ value will be measured by how well they
     perform their particular activities but also, how well they
     coordinate with their partners in providing the customer
     with a complete supply chain solution

Shipping            Logistics     SCM
                The Transition
                Supply Chain Management Trends

 • Companies are demanding supply chain transparency
              Especially in the retail industries, fulfillment of orders, both
               customer facing and sourcing needs can be a competitive
               advantage
              SC transparency allows for more accurate planning and
               forecasting
                • Collaborative Planning, Forecasting and Replenishment (CPFR)
                  capability for companies relies on information in the supply chain;
                  the better the information, the better the management tool
              ―You can funnel virtually your entire supply chain through the
               Internet, and everybody ends up winning‖—Ernie Heether, SVP
               Merchandise Operations, K-Mart Corporation


Shipping            Logistics        SCM
                 The Transition
                 eBusiness Changing SCM

                     Area                      Industrial Age                                 eBusiness
                                           Managing Multiple Processes
           Scope of Supply Chain Mgmt                                            Managing Multiple Processes
                                            Within The Enterprise
                                                                                  Across Multiple Enterprises

       Supply Chain Process Behavior       Predictable and Consistent           Channel Disruption and
                                                                                  Dis-Intermediation Occurring

                                                                                 Speed, Knowledge, Information
             Competitive Advantage         Physical Assets and Cost
                                                                                  and Agility
                                                                                Planning Across Entire Supply
                    Planning               Enterprise-Centric, Clear Lines    Chain Community
                                            Of Delineation And Execution       Simultaneous Planning and Execution

                     Assets                Physical                             Process Knowledge and Information


                Cycles of Change           Months and Years                     Days and Weeks


               Internet Utilization         Channel                             Is the low-cost medium


               Supply Chain Focus                                                Customer
                                            Costs and Asset Utilization
                                                                              Source: Achieving Supply Chain Excellence
                                                                                Through Technology AMR Research 1999
Shipping                 Logistics            SCM
                The Transition
                Value Chain Opportunities
                 Suppliers                                                                                E-Customer

      Strategic - Tier 1
                                            Synchronized                  e-Relationships/
                                            Production                           e-Orders
             Supplier A                     Scheduling
                               Supplier B                                                     Channel
                                                                                              Retailers
                                                             Manufacturer                                            Customers

      Non-strategic - Tier 2
                                                                                              Distributors
                                                                                              Wholesalers
           Supplier X
                                                    Collaborative    Collaborative
                            Supplier Y
                                                  Product Design     Demand Planning
                                                  & Development



                                                   Collaborative Logistics Planning

                                                               e-Fulfillment
                                Transportation Services                                      Distribution Center Services



                                                   E-Procurement and Strategic Sourcing



Shipping                   Logistics                  SCM
      Competitive Environment

• Three types of Ocean Carrier Competitors
    Existing competitors that attempt to use the internet
     to perform traditional functions better than
     competitors (support existing businesses)
    Existing competitors that leverage the internet to
     offer additional services across the spectrum of the
     supply chain (extend existing businesses)
    New entrants and existing competitors leveraging the
     internet to change traditional business models and
     develop new ones (transform existing businesses)
      Fed Ex Logistics
      Vision

• ―FedEx Logistics will be acknowledged world
  leader in global integrated logistics management,
  supply chain solutions and time delivery. Our
  motivated associates will forge mutually
  profitable partnerships with our customers using
  world class technology and business practices.‖
Agenda



          A Multi-Modal
     Transportation Provider
         A   Novell Case Study of
                  Client X
One of the Largest Latin American
Transportation Providers


     • Founded in mid-‘50s
     • Integral part of NAFTA
       success
     • Now a Novell Client
Strategic Vision Statement


“Integrated door-to-door-all-in
logistics multimodal transportation
services providing one-stop-shop
master-contractor convenience to its
clients.”
  Challenge
Starting Point – Asset Based Transportation Offering

                                                            Transport
                                                            Customers

                                                               End
                                                             Shippers
            Transport Customers
                                                             External
            Contract from Xs divisions independent             3PLs

            services                                        Forwarder
                                                                s


                                                             Brokers


                                                              IMCs


                                                              Other
                                                             Carriers


                                      Land                  Exchanges
             Ports     Maritime         Land       Rail
               Ports     Maritime   Operations       Rail
                                      Operations
           Business Goals
             First path / Integrate the offering
                 & Add value added services
                                                                           Transport
                    Financial Services (Insurance/Factoring)               Customers
                       Financial Services (Insurance/Factoring)
                   Electronic Bill Payment and Presentment
                      Electronic Bill Payment and Presentment                 End
                                International Trade Logistics               Shippers
                                   International Trade Logistics
                                                                            External
                                                  Order Entry Integrated      3PLs
                                                    Order Entry
                                            Shipment Planning service
                                              Shipment Planning offering   Forwarder
                                  Track and Trace / Reporting                  s
                                    Track and Trace / Reporting
                       Customer Relationship Management CRM
                         Customer Relationship Management CRM
                                               Solution Design              Brokers
                                                 Solution Design

                   Collaboration / Exchange / Auction / EAI                  IMCs
                     Collaboration / Exchange / Auction / EAI

                                                                             Other
                                           Land                             Carriers
             Ports          Maritime         Land        Rail
               Ports          Maritime   Operations        Rail
                                           Operations
                                                                           Exchanges

 Other
Carriers
    Business Goals                                (cont.)

               The second path / building a 3PL / Step 1
             X’s Logistics
                                                          3pl – building of
                 CRM //Sales Force Automation
3PL               CRM Sales Force Automation
                        Solution Design
                                                        execution skills and
Customers                Solution Design
               Order Entry // Order Management              capabilities
                Order Entry    Order Management
   Auto        Inv.      Dist.     TMS      DCC
                SCV & Event Mgmt. // Reporting
                 SCV & Event Mgmt.    Reporting

High Tech           Warehouse. Managment
                     Warehouse. Managment
                                                          Have operational
                       Material. Handling.
                        Material. Handling.             capabilities to provide
                     DC Yard Management.
   CPG                DC Yard Management.
                    Transportation. Planning
                                                         outsourced services
                     Transportation. Planning
                   Dedicated Contract Carrier
                    Dedicated Contract Carrier
 Inventory
   Mgmt.

 Dist./War
     e.
  Mgmt.

 Transport
 Planning

  Private
   Fleet
 Strategic Target
                                    The Strategic Target
             X’s Logistics                                     Integrated service offering
                 CRM //Sales Force Automation
                  CRM Sales Force Automation
3PL                                                                           Financial Services
                                                                               Financial Services       Transport
                        Solution Design
                         Solution Design                                                                Customer
Customers                                                                                   EBPP
               Order Entry / Order Management                                                EBPP       s
                Order Entry / Order Management
   Auto        Inv.     Dist.      TMS     DCC                     International Trade Logistics           End
                                                                    International Trade Logistics        Shippers
                SCV & Event Mgmt. / Reporting
                 SCV & Event Mgmt. / Reporting
                                                                                    Order Entry
                                                                                     Order Entry         External
 High Tech           Warehouse. Managment
                     Warehouse. Managment                                                                  3PLs
                                                                              Shipment Planning
                                                                               Shipment Planning
                      Material. Handling.
                       Material. Handling.
                     DC Yard Management.                           Track and Trace / Reporting
   CPG                DC Yard Management.                           Track and Trace / Reporting         Forwarder
                                                                                                            s
                    Transportation. Planning
                     Transportation. Planning                                             CRM
                                                                                           CRM
                   Dedicated Contract Carrier
 Inventory          Dedicated Contract Carrier                                   Solution Design
                                                                                  Solution Design        Brokers
   Mgmt.
                         Supply Planning
                          Supply Planning
 Dist./War                                                      Coll./ Exchange //Auction //EAI
                                                                 Coll./ Exchange Auction EAI
                          Light Assembly
     e.                    Light Assembly                                                                  IMCs
  Mgmt.               Distribution. Planning
                       Distribution. Planning
                   Inventroy Planning //Cntrl.
                    Inventroy Planning Cntrl.
 Transport                                                                        Land
                        Demand Planning
                         Demand Planning
                                                            Ports    Maritime
                                                                                Operations
                                                                                     Land
                                                                                              Rail        Other
 Planning                                                      Ports    Maritime                 Rail    Carriers
                                                                                   Operations

  Private                                         Other
   Fleet                                         Carriers                                               Exchanges
          Project Overview—PDW/PEW
• Objective
        Define the digital product that will support the requirements given by
         the first set of customers in terms of functionality, technical
         architecture and look and feel (User Experience). As part of the project
         the multidisplinary team will also evaluate the technical tools,
         packages and plataforms that will support X‘s Logistics Group
• To achieve the objective the following tasks were performed:
        Definition of the high level business processes
        Definition of the functional requirements and prioritization of them
        Definition of the future state architecture
        Definition of the User Experience or Visual Architecture
        Technology evaluation to select the players for the final platform
      Project Overview

• Deliverables
    High Level business processes
    Functional Requirements (through the functionality
     matrix)
    Future State eBusiness Architecture
    Visual Architecture (including storyboard)
    Packages‘ evaluation and possible scenarios
    High level gap analysis
    Final Presentation
            High Level Process
            Product Definition Workshop (PDW)
                                          Focus groups             Through interviews with
                                             needs                 external and internal
Customers                                understanding             users


                    Needs and              Functionality                Based on the focus groups and
                                                                        prioritizing for short term
                   Requeriments            Definition and               business benefits
                                            Priorization

                                                Technical                  Logical and Physical for
Client X                                                                   the whole platform and
                                               Architecture                points of integration
                                                Definition
               Client X and Functional
                    understanding
                                                  Newco High-                   To interact with the
                                                                                customers and with
                                                 Level Processes
                                                                                Client X
                                                   Definition
 Novell
                                                                                   Including an
                                                            Visual                 electronic
                                                         Architecture              storyboard to show
                                                          Definition               de look and feel
                  Methodology and
                 industry expertice
     High Level Process
     Package Evaluation Workshop (PEW)
                                        Based on the previous research
                Short vendors           performed and the technical,
   Previous
                 list creation          functional and visual
 research on                            requirements
technologies       RFI Creation
                                           To be distributed among the
                  for technology           vendors in the short list
                    evaluation
Functionality        Qualification
 Definition            criteria
                                                To determine the weights for
                                                each item and the mechanics of
                      definition                the evaluation

                           Vendors
 Technical                                         Where the vendors will present
                          corporate                their corporations and try to show
Architecture
                        presentations              the technologies capabilities
 Definition
                            Technology                 To assure the feasibility of the
                          implementators               final implementation
   Visual                    research
Architecture                                               Where we’ll reach consensus
                             Final Evaluation              among X’s representatives as of
 Definition
                                                           what is(are) the best
                                 Process                   technology(ies)
                                                                                                         The Results—High Level Processes
                                                                                                                                                                                                                                                                                                                                                                                                                                                        Processes Defined
                                                                                                                                                                                                                                   Customer

                                                                                                                                                                                                                                                                                                                                                                                           TRACK AND TRACE




                                                                                                                                                                                                                                                      Call             Fax             E-mail
                                                                                                                                                                                                                                                                                                                                                                                                                                                        Transportation Multimodal Multisegment
                                                                                                                                                                                        FTP                FTP         Web                                            Call Center
                                                                                                                                                                                                                                                                                                                                                                                                                                                        Multicarrier (TMMM)
                                                                                                                                                                                                                                                                                                                                                                                                                                                        Total Transportation Management (TTM)
                                                                                                                                                                                                                                                                                                                                                                    Post Status    Post status                  Post status         Post status



                                                                                                                                                                           Ports




                                                                                                                                                                        Auto finish
                                                                                                                                                                                                                                                                                                                                                                                                                              Yes   Problems to    No
                                                                                                                                                                                                                                                                                                                                                                                                                                                        Dedicated Contract Carriage (DCC)
    Start                                                                                                                                                                                                                                                                                                                                                                                                                            resolve?
                                                                                                                                                                        yard mgmt



                                                                                                                                                                        Warehouse                                                                                                         No
                                                                                                                                                                                                                                                                                                                       No
                                                                                                                                                                                                                                                                                                                                                                                                                                                        Warehouse Management (WMS)
                                                                                                                                                                                                                                                                                                Tender the load                                                                                                                       No


                                                                                                                                                                                                                                                                                                                                                                                                                                                        Yard Management (YMS)
                                                                                                                                                                         mgmt

                                                                                                         Collect, confirm
                                                                                                                            Create customer
                 No                          Assess                                                      and enter basic                      Update/Create contract                          Recieve Customer                            Yes         Plan shipment
  Current              Shedule consultant              Design     Confirm solution                                            catalogue of                             Transportation                                    Is it a new                                            Carrier web                        Tender           Confirm booking to   Pick up                   Transport         Deliver                           Final
                                            customer                                 Generate contract      customer/                         management application                           Transportation                                         in accordance


                                                                                                                                                                                                                                                                                                                                                                                                                                                        Specialized Maritime (Car Carriers)
 Customer?                   visit                     solution    with customer                                              services and                                 mgmt                                            order?                                                enabled?                         accepted?               carrier        freight                    freight          freight                        destination?
                                             needs                                                         community                           with customer catalog                               Orders                                                to catalog                                                           Yes
                                                                                                                             business rules
                                                                                                          information *

                                                                                                                                                                                                                             No
                                                                                                                                                                           DCC                                                                                                                  Transmit tender
                                                                                                                                                                                                                                                                                          Yes
                                                                                                                                                                                                       Select
                                                                                                                                                                                                     invoicing
                                                                                                                                                                                                    options for         Is the route in   No
                                                                                                                                                                                                                                                      Modify order
                                                                                                                                                                         Inventory                  this order             progress
  Does the       Yes



                                                                                                                                                                                                                                                                                                                                                                                                                                                        Functions covered
customer want                                                                                                                                                              mgmt
  more/new
  services?                                                                                                                                                                                                                                                                                                                                                        Register OS&D                               Register OS&D
                                                                                                                                                                                                                             Yes
                                                                                                                                                                        Specialized
                                                                                                                                                                         Maritime
            No




   Refer to
                                                                                                                                                                        Intermodal
                                                                                                                                                                           yard           Manual
                                                                                                                                                                                                                  No    Can we meet             Yes                                                                                                                                                                                                     Customer Setup
                                                                                                                                                                                                                            new


                                                                                                                                                                                                                                                                                                                                                                                                                                                        Order Entry
  customer                                                                                                                                                                               Handling
                                                                                                                                                                                                                        requirement
   contract




                                                                                                                                                                                                                                   Customer                                                                                                                                                                                                             Order management
                                                                                                                                                                                                                                                                                                                                                                                           TRACK AND TRACE

                                                                                                                                                                                                                                                                                                                                                                                                                                                        Execution
                                                                                                                                                                                                                                                      Call             Fax             E-mail                                                                                                                                                           Track & Trace
                                                                                                                                                                                        FTP                FTP         Web                                            Call Center                                                                                                                                                                       Billing
                                                                                                                                                                                                                                                                                                                                                                                                                                                        Customer Service
                                                                                                                                                                                                                                                                                                                                                                    Post Status    Post status                  Post status         Post status



                                                                                                                                                                           Ports



                                                                                                                                                                                                                                                                                                                                                                                                                              Yes   Problems to    No
                                                                                                                                                                        Auto finish
    Start                                                                                                                                                                                                                                                                                                                                                                                                                            resolve?
                                                                                                                                                                        yard mgmt



                                                                                                                                                                                                                                                                                                                       No
                                                                                                                                                                        Warehouse                                                                                                         No
                                                                                                                                                                                                                                                                                                Tender the load                                                                                                                       No
                                                                                                                                                                         mgmt

                                                                                                         Collect, confirm
                                                                                                                            Create customer
                 No                          Assess                                                      and enter basic                      Update/Create contract                          Recieve Customer                            Yes         Plan shipment
  Current              Shedule consultant              Design     Confirm solution                                            catalogue of                             Transportation                                    Is it a new                                            Carrier web                        Tender           Confirm booking to   Pick up                   Transport         Deliver                           Final
                                            customer                                 Generate contract      customer/                         management application                           Transportation                                         in accordance
 Customer?                   visit                     solution    with customer                                              services and                                 mgmt                                            order?                                                enabled?                         accepted?               carrier        freight                    freight          freight                        destination?
                                             needs                                                         community                           with customer catalog                               Orders                                                to catalog                                                           Yes
                                                                                                                             business rules
                                                                                                          information *

                                                                                                                                                                                                                             No
                                                                                                                                                                           DCC                                                                                                                  Transmit tender
                                                                                                                                                                                                                                                                                          Yes
                                                                                                                                                                                                       Select
                                                                                                                                                                                                     invoicing
                                                                                                                                                                                                    options for         Is the route in   No
                                                                                                                                                                                                                                                      Modify order
         Technical Architecture Track
         Process and Activities

• Facilitated sessions, between Client X Logistics And
  Novell, led to:
       Definition of the logical technical architecture
       Definition of the physical technical architecture
       Inventory of system interfaces
       Definition of design, development, test and production
        environment infrastructure requirements
       Definition of the technology package requirements of the
        systems involved(specifically EAI Tools)
       Technology package recommendations (short list of up to three
        (3) packages)
       Short list of ISP and managed hosting services vendors (up to
        three (3))
         High Level Architecture View
         What Is an eBusiness Enterprise Architecture?

• The ―Blueprint‖ for building value-added business applications that
  enable the delivery of eBusiness services to customers, partners,
  suppliers, and employees

• Provides the foundation of Core Services and processes to extend the
  enterprise as determined by true business value

• These processes are both inter-company and intra-company, and can
  leverage the information collected from any application or system

• The goal of an eBusiness Enterprise Architecture is to create the
  optimal environment for the support of a company‘s competitive
  advantage
Technical Architecture Track
Deliverables
 • Logical Architecture
                                        Technical Architecture Track
                                        Deliverables                                                                                                                          (cont.)

• Physical Architecture
   Internet Access                                                     Firewall                                            Load Balancing                                  Web Servers                                                            App Servers                         Database Servers                                                                  Host Servers
                                                                                                                                                                                                                                                      Order Mgm t/
                                                                                                                                                                                                                                                      AppServer 1
Datacenter                                                                                                                                                                                                                                                               Contract Mgm t/
 Sw itch -1                                                             Firew all 1                                                                                                                                                                                      AppServer 2
                                                                       Web Server
                                                                       Protection
                                                                                                                                                                                                                                                                                                                                                                           SAP AS/400

                                                                                                                                                                                                                                                                                            Order Database
                 6 Mbps




                                                                                                                                                                                                                                                                                                                                                                          Sales-Marketing
                                                                                      DMZ Firewall VLAN Ethernet Segment




                                                                                                                             IP Load
                                                                                                                             Balancer                                        Web Server




                                                                                                                                               Switched Ethernet Segment
                                                                                                                                                                                                                                                      Custom er Mgm t/




                                                                                                                                                                                                                                                                                                                   Switched Ethernet Segment / HTTP / TCP/IP
                                                                                                                                                                             Farm 1                                                                   AppServer 3
                                                                                                                                                                                                                                                                         TMS/AppServer 4
                                                                                                                                                                                                                                                                                            Custom er
                                                                                                                                                                                                                                                                                            Mgm t Database
                                                                        Firew all 2
                                           Switched Ethernet Segment




                                                                                                                                                                                                                                                                                                                                                                          WMS / FMS / YMS
      Internet




                                                                                                                                                                                            Switched Ethernet Segment / HTTP / TCP/IP
                                                                       Web Server
                                                                       Protection


                                                                                                                                                                             Web Server                                                                              t/
                                                                                                                                                                                                                                                      Track-Trace MgmITL Mgm t/AppServer
                                                                                                                              Security                                       Farm 2                                                                   AppServer 5    6
                                                                                                                            Scanner (IDS)
                                                                                                                                                                                                                                                                                            Contract
                                                                                                                                                                                                                                                                                            Database                                                                       LDAP Server
                   Shadow Link 6 Mbps




                                                                                                                                                                                                                                                      Personalization
                                                                        Firew all 3
                                                                                                                                                                                                                                                      AppServer 7                           Analytics
                                                                       Web Server                                                                                                                                                                                                                                                                                             DNS
                                                                       Protection                                                                                                                                                                                                           Database
                                                                                      Switched Ethernet Segment




                                                                                                                                             Ethernet
 Datacenter                                                                                                                                  Sw itch
  Sw itch -2
                                                                                                                                               Switched Ethernet Segment




                                                                                                                            Local Director                                   Web Server
                                                                                                                                                                             Farm 3                                                                   Message Broker
                                                                                                                                                                                                                                                      Server
                                                                                                                                                                                                                                                                                                                Ethernet
                                                                                                                                                                                                                                                                                                                 Sw itch
                                                                                                                                                                                                                                                                         B2B Server
                                                                       NetMgmt




                                        Ethernet
                                         Sw itch




                                                                                                                                             Ethernet
                                                                                                                                             Sw itch                                                                                                                                       Firew all 4
                                                                                                                                                                                                                                                                                           Backbone
                                                                                                                                                                                                                                                      Usage Analysis
                                                                                                                                                                                                                                                                                           Protection
                                                                                                                                                                                          Ethernet                                      LAN Sw itch
                                                                                                                                                                                           Sw itch
                                                                                                                                                                                                                                                                                                                                                               Virtual Private Netw ork VPN
                                                                                                                                                                                                                                                       Netw ork Mgm t
  External Partners
                                                                                                                                                                                                                                                                                                         Router                                                                               Router

                                                                                                                                                                                                                                                                                                         CSU/                                                  Leased                          CSU/
                                                                                                                                                                                                                                                                                                         DSU                                                    Line
                                                                                                                                                                                                                                                                                                                                                                        Line Speed             DSU
                                                                                                                                                                                                                                                                                                                                                                            TBD
               Core Services
                           Client X Logistics      IT   Stakeholders
               Customers         Partners               Suppliers           Employees




                                           Customers
                            Integrated      TMM Logistics        Land
                           Transportatio                       Operations
                             n Offering
 eServicing                                                                             eBPP
 Aggregation                                                                            Security
 Setup                           Common Capabilities                                    eCRM
 Personalization/                                                                       Sys Admin
    Customization                                                                       Metrics
 eDocuments                                                                             Collaboration
Language/Currency
Implementation Roadmap
Implementation Roadmap
               Next Steps
               Dec              Jan   Feb   Mar   Apr

Finalize the
Selection of
  vendors



     Finalize the prices
        negotiation




                           Design
                           Phase
                             1
         Implementation Description
         Phase I
• Project Management Office (PMO)
        Program Management Setup, Change control, Status reporting, Project Planning, Risk mitigation and Communication
         plan
• Technical Infrastructure
        Overall technical architecture requirements for the platform
        Software and Hardware needed for implementation.
        Evaluate Hosting Requirements
        Solidify overall architecture and standards for all technologies
• Enterprise Application Integration—EAI
        Workflow/Business process definition and automation of the Supply Chain and Event management.
        Integration between Legacy custom Oracle Apps, TFM, SAP R3 GL, and Core ITO/TMS systems
        B2B Integration with Partners, Service Providers, and Customer via XML, FTP
        Utilize the Descartes GLSN eFramework for Event Management and Track/Trace
        Work with specific EAI tools to leverage existing connectors provided by Package in the form of WebServices
• Integrated Transportation Offering (ITO)/TMS
        GLog Implementation
         Overall Look and Feel, Customer/community Setup Order Entry ITO, Contract Management
        System Administration, Front end features, Security Compliance
        Descartes Integration
        Solution Design and Planning
        Route Optimization and synchronization
• Customer Relationship Manager—CRM
        Customer Service
        Sales Support
        Siebel Mid Market or SAP CRM Module
Package Integration

 Software Package Integration
              TMM Logistics                                       Integrated Transportation Offering

                      CRM / Sales Force Automation
3PL                    CRM / Sales Force Automation                         Financial Services                Transport
                                                                             Financial Services
                             Solution Design                                                                  Customers
Customers                     Solution Design
                                                                                   EBPP
                   Order Entry / Order Management                                   EBPP
                    Order Entry / Order Management
   Auto          Inv.       Dist.       TMS       DCC                    International Trade Logistics         End Shippers
                                                                          International Trade Logistics
                    SCV & Event Mgmt. / Reporting
                     SCV & Event Mgmt. / Reporting
                                                                                           CRM / SFA
 High Tech                                                                                  CRM / SFA            External
                        Warehouse. Managment                                                                       3PLs
                         Warehouse. Managment                                         Solution Design
                           Material. Handling.                                         Solution Design
                            Material. Handling.
                                                                               Order Entry
   CPG                   DC Yard Management.                                    Order Entry
                          DC Yard Management.                                                                  Forwarders
                        Transportation. Planning                            Shipment Planning
                         Transportation. Planning                            Shipment Planning
                       Dedicated Contract Carrier                        Track and Trace / Reporting
 Inventory              Dedicated Contract Carrier                        Track and Trace / Reporting
   Mgmt.                                                                                                         Brokers
                            Supply Planning
                              Supply Planning                         Collaboration / E-Marketplace
Dist./Ware.                  Light Assembly                            Collaboration / E-Marketplace
                              Light Assembly
   Mgmt.                                                                                                          IMCs
                         Distribution. Planning
                          Distribution. Planning
                      Inventory Planning / Cntrl.
                       Inventory Planning / Cntrl.
 Transport                                                    Ports    Maritime
                                                                                     Land
                           Demand Planning                                                         Rail           Other
 Planning                    Demand Planning                                       Operations
                                                                                         Land
                                                                 Ports    Maritime                     Rail      Carriers
                                                                                      Operations

  Private
   Fleet           CRM           Manugistics            WMS            G-Log                                    Exchanges


              Solution Design     Descartes             ITL       TMM Logistics IT
                                                                   TMM Logistics IT
         Implementation Description
         Phase II

• Warehouse Management
       Auto Finished Yards
       Yard Management
       Traditional WMS management
       Distribution Center Management
       Material Handling
• Fleet Management
       Automated management of entire Fleet operations including Containers,
        Trucks, and Rail
       Routing, maintenance, dispatch, and tracking
       Provide service to other Carriers
• Value Added services
       Insurance policies
       Financial Factoring
       Bill Payment
         The Vision: Content and Context
         Become Embedded in the Network
                                                            Automated, networked
                                                                  business models

                                                   Network-based
                                                    applications
                                       E-markets
                          Enterprise
                           portals
               Web front-ends to
               client-server apps
                                                          Inter-enterprise
Client-server                                                integration
                               Enterprise
                                                     • Automate and integrate new
  ERP                          integration
         Application                                  collaborative business models

         integration                                 • Reuse of data across various
                                                      application


        1990                             2001                                         2010


   Source: Bowstreet and Cambridge Technology Partners

				
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