EDIBLE ARRANGEMENTS DELIVERS FRESH FRANCHISE OPPORTUNITIES IN

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EDIBLE ARRANGEMENTS DELIVERS FRESH FRANCHISE OPPORTUNITIES IN Powered By Docstoc
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 EDIBLE ARRANGEMENTS STORES NOW OPEN SEVEN DAYS-A-WEEK WITH EXTENDED HOURS
                -Fresh Fruit Retail Leader Also Introduces Quality Guarantee-

WALLINGFORD, CT – March 01, 2010 - Edible Arrangements, the pioneer and leader in hand-sculpted,
fresh-fruit arrangements, announced that beginning today its stores nationwide will be open later and on
Sundays to better meet consumers needs. New minimum business hours will be Monday through Friday,
8 AM to 7 PM; Saturday 8 AM to 5 PM; and for a minimum of five hours on Sunday.

This announcement is part of the company’s 2010 System Performance Standards Initiative, which
includes enhancing customer service around the country. As part of this initiative, Edible Arrangements
has also introduced a new “Quality Guarantee” to ensure customers will be 100% satisfied with the
freshness or quality of their arrangement. Storefront remodels are also underway to make each location a
more inviting and warm shopping destinations for consumers.

“We pride ourselves on now offering ‘Fruit In A Flash’ where customers can place an in-person order and
walk out of a store shortly thereafter with their customized arrangement. By extending retail hours and
adding Sunday operations, we are making ourselves more available to better serve last minute shoppers
and impulse buyers who wish to purchase arrangements after work or on the weekend,” said Tariq Farid,
Founder and CEO, Edible Arrangements, Inc. “Birthdays and reasons to celebrate happen every day of the
week and we must be able to respond to today’s consumers need for responsive and immediate service.”

To promote its new initiatives, the company has launched an aggressive 2010 national marketing campaign
including television commercials, national print advertisements, on-line promotions and consumer
brochures online. Edible Arrangements has also provided its franchisees with materials to use locally to
market the new hours.

Most recently, a new national advertising campaign “Pass It On” debuted to illustrate how an Edible
Arrangements’ bouquet can create transferrable happiness by showing people celebrating special
moments in their lives with its fresh-fruit arrangements. The idea is passed from one occasion to the next
as people find new reasons to share happiness with their loved ones through a bouquet. The campaign
features various non-major holiday occasions such as birthdays, get well or anniversaries and the tag line –
Happiness is always in season™.

“We believe that servicing weeknight and weekend customers will generate new growth opportunities for
our franchisees in 2010 and the years to come,” said Farid. “In order to establish ourselves as a true full

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service retail destination, we must be open for business when our customers want our fresh fruit products
most.”

Edible Arrangements experienced strong growth in 2009 with the opening of 74 new stores and secured
franchise agreements for more than 85 locations in the U.S. and internationally. Currently, Edible
Arrangements has over 940 locations with the goal to reach 1,000 units by the end of 2010. As part of the
company’s aggressive growth strategy, Edible Arrangements is seeking to add several new development
agreements in the Pacific Northwest, Midwest, and other areas of the United States, while expanding its
presence to India, Brazil, Mexico, Spain and Canada.

Since its inception, Edible Arrangements has earned countless accolades from the industry, including its
ranking as first in its category by Entrepreneur Magazine’s Annual “Franchise 500” Ranking for the past five
consecutive years. In addition, the company has also ranked for six consecutive years in Inc. Magazine’s
top 5,000 fastest growing privately-held companies.

Individuals seeking to own and operate an individual Edible Arrangements’ franchise should posses a
minimum liquidity of $60,000 and the ability to invest approximately $154,920 - $298,005. Multi-unit store
networks, international master franchisee licenses and financing options are also available for qualified
applicants. For more information, please visit www.eafranchise.com or call 888.727.4258.


About Edible Arrangements
Edible Arrangements International, Inc. is the leading purveyor of delicious, high quality, artistically
designed, fresh fruit arrangements that are practical and healthy gifts. Founded in 1999 in East Haven, CT.
by Tariq Farid, Edible Arrangements has been ranked first in its category by Entrepreneur Magazine’s
Annual “Franchise 500” Ranking for the past five consecutive years. With over 900 locations operating or
opening soon worldwide, Edible Arrangements is rapidly expanding across the United States, Canada,
Puerto Rico, the United Kingdom, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Italy, Turkey and
Hong Kong. Customers may order arrangements by telephone at 1-877-DO-FRUIT, at one of the
company’s retail stores, or on-line at ediblearrangements.com.

All franchise offerings are made only by Franchise Disclosure Document.
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