Rfp Marketing Research

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					                                                                                                                                         Matrix for Focus Groups RFP




Criteria                            Weighting       Firm                      Score    Firm   Score Firm   Score   Firm   Score   Firm             Score     Firm      Score
                                                    Example Company
All criteria are scored using a 1
- 5 point scale with 1 being low
and 5 being high
Completeness -- does the
proposal address all of the
requirements of the RFP? 5 =
fully addressed, 1 = not
addressed (If areas are not
addressed, does the vendor
explain the reason?                             5             2                 10             0              0              0                         0                  0

Demonstrated understanding
of project                                  25                3                 75             0              0              0                         0                  0

Relevant experience with
project type                                10                5                 50             0              0              0                         0                  0

Experience of staff -- resumes              10                4                 40             0              0              0                         0                  0
Interviewer selection criteria
and training material                       15                2                 30             0              0              0                         0                  0


Timetable for Completion                        5             4                 20             0              0              0                         0                  0

Sub-Total Score (350 possible)                                                  225            0              0              0                         0                  0
Buy Indiana -- for purposes of
firm selection, firms that
comply with the City's Buy
Indiana requirements will
receive a 5% increase in total                      complies -- total score
score                                               will be incresed by 5%     11.25


Total Score                                                                   235.25

Price quote


Travel cost


Comments
                                                     Custom Research &                                                                                       Indiana Research                                                        RKM Research and
RFP Items to Review                 Weighting        Tabulations, Inc.            Fountainworks         Great Lakes Marketing       Hamilton Beattie & Staff Services, Inc.           MarketVoice           Praxi Group              Communications, Inc.   Winston/ Terrell Group
Cost per group                                                $1,855                     $5,216                 $3,900                      $5,667                   $1,608                 $5,385                 $4,180                   $5,338                 $1,787

Price Quote per Focus Group
(excluding participant incentive)
5= very good, 1 = very poor                25%                   125                       50                      88                          50                      125                     50                     72                       50                    119

Travel expenses (City would
prefer not to pay travel
expenses) 1 = travel expenses
included 5 = no travel costs               15%                    75                       19                      53                          41                       75                     55                     38                       38                     75
Experience provided
5= very good, 1 = very poor                10%                    35                       45                      30                          33                       30                     30                     23                       48                     33
References and client
information provided         5=
very good, 1 = very poor                   10%                    30                       48                      30                          45                       33                     38                     28                       50                     38
Firm's history
5= very good, 1 = very poor                     5%                19                       15                      18                          18                       13                     11                     10                       20                     13


Qualifications                             10%                    15                       35                      40                          40                       20                     30                     33                       48                     40
One- to two-page outline of
sessions           5= very good,
1 = very poor                              15%                    49                       60                      23                          49                       38                     56                     19                       68                     41
Volunteer Recruitment Plan 5=
very good, 1 = very poor                   10%                    30                       33                      23                          10                       28                     35                     20                       23                     13
1 1/2 hour to 2 hour focus
group sessions                      Yes or No                    yes                       yes                     yes                        yes                      yes                    yes                    yes                      yes                    no
Provision of facility               Yes or No                    yes                       yes                     yes                        no                       yes                    yes                    yes                      yes                    yes
Viewing area for observers          Yes or No                    yes                       no                      no                         no                       yes                    yes                    yes                      yes                    yes
Videotape and cassette
audiotape                           Yes or No                    yes                       yes                     no                         yes                      yes                    yes                    yes                      yes                    yes
Report and analysis (2-4
pages) of each focus group
meeting                             Yes or No                    yes                       yes                     yes                        yes                       yes                    yes                   yes                       yes                   yes
Verbal briefing of each report      Yes or No                    yes                       yes                      no                        no                        yes                    yes                   yes                       yes                    no
Timeline                                                    as requested              as requested            not addressed                  good                  as requested           as requested          as requested              as requested          Not addressed

Max points 500                                                   378                      305                      305                        286                      362                    305                    243                      345                    372
                                                                 #1                                                                                                    #3                                                                      #4                    #2
                                                                                                                                                                                                              Travel costs are
                                                                                                                                                                                                               extra No gov't
                                                                                                                                                                                                              experience Only
                                                     No local gov't experience     Includes travel costs                                                                                                    proposal that actually                             Proposal focuses
                                                     No travel costs/local firm     Would subcontract                                Includes travel costs                                                  mentioned using our                             primarily on resumes of
                                                     Resumes of staff not         recruiting Resumes of No local gov't experience   Majority of experience is   No gov't experience                           customer lists to                                 staff and local
Comments                                             included                        staff not included  Woman-owned business                political           One staff   MBE      Includes travel costs        recruit                                       connections

				
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