Dyslexia Dash C IDA 5K

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					              2011 Sponsor Information

           Dyslexia Dash – IDA 5K

                            Presented By:
               The International Dyslexia Association
                        Inland Empire Branch

                           April 9, 2011
                Fairmont Park, Riverside, California

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The International Dyslexia Association

Our national organization, The International Dyslexia Association (IDA) is a 501(c) (3) non-profit,
scientific, and educational organization dedicated to the study and treatment of the learning
disability, dyslexia.

With over 13,000 members, we are the oldest organization of its kind in the United States serving
individuals with dyslexia, their families, and professionals in the field. Our annual budget is funded
by private donations, membership dues, foundation grants, sales of publications, conferences, and
other developmental efforts. IDA has an all-volunteer Board of Directors. IDA focuses its
resources in four major areas: information and referral services, research, advocacy, and direct
services (conferences and training) for professionals working with individuals with dyslexia.

We provide information:
          To approximately 30,000 people annually via phone, mail, and e-mail.
          Through our website to more than 250,000 visitors yearly.
          Through 48 branches that conduct local conferences, seminars, and support groups.
          By hosting an annual international conference that brings over 200 experts in the field
           together with approximately 3,000 individuals who are concerned with the issue of dyslexia
           and other learning disabilities.

The members of the various branches of IDA are unified behind the goal of all students’ civil rights
to read. We believe that every child should be taught to read and that every student should
graduate from high school ready for life.

Nowhere else can a person discover such a full range of useful information, practices, and
research about dyslexia than through The International Dyslexia Association!
                        For more information please visit www.interdys.org

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                      The Inland Empire Branch of IDA

Literacy, the ability to read and write with efficiency, is directly related to one’s ability to take part in many
aspects of community life, including school success, employment, and participation in society. When
identified early, a learning disability can be remediated using proven, multi-sensory teaching methods,
enabling the majority of students with identified learning disabilities the opportunity to reach their full
potential. When a child does not learn to read, their lives are affected forever.

Many parents, and some teachers, are unaware of the appropriate interventions or remediation programs
available. Competing claims by various organizations provide little guidance to a parent concerned about
the possibility of a learning disability in their child. The Inland Empire Branch of the IDA provides objective
information and research-based knowledge about dyslexia as well as referrals to a learning disability
professionals and organizations. One of our major goals is to provide free community meetings and an
annual professional conference to enable parents and teachers to gain high level skills and strategies.

Literacy issues affect all segments of our population. Dyslexia, a specific learning disability that is
neurological in origin, is the most common cause of reading, writing, and spelling difficulties. Dyslexia affects
males and females nearly equally, and people from different ethnic and socio-economic backgrounds as
          In an OECD literacy study of 31 nations, America’s 15-year-olds finished 15th in literacy scores.
           (OECD 2007)
          America ranks only 14th of 22 developed countries in college graduation rates, whereas, America
           once led the world. (OECD 2007)
          15%-20% of the population has a language-based learning disability. The US Department of Health
           and Human Services estimates that 15% of American students may have dyslexia.
          “2.9 million school-age children ages 6-12 in the U.S. (5% of all school-aged children in public
           schools) are classified as having specific learning disabilities and receive some kind of educational
           support“(23rd annual Report to Congress, US Department of Education, 2001).
          Of the students with specific learning disabilities receiving special education services, 70%-80%
           have deficits in reading.
                                                    74% of the children who are poor readers in 3rd grade
                                                     remain poor readers in the 9th grade and on into adulthood.
                                                     (Dr. Joe Torgesen, Director Emeritus, Florida Center for
                                                     Reading Research, Florida State University).

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          “More than $2 billion is spent each year on students who repeat a grade because they have reading
           problems” (US Department of Health and Human Services).
          “60% of America’s prison inmates are illiterate and 85% of all juvenile offenders have reading
           problems” (US Department of Education) and “27% of children with learning disabilities drop out of
           high school” (23rd annual Report to Congress, US Department of Education, 2001).

The purpose of The Inland Empire Branch of the IDA is to promote awareness of dyslexia and other learning
disabilities impacting the lives and well being of the children in the Inland Empire and surrounding areas,
while raising funds to aid our Branch’s on-going programs. Enhancing awareness, literacy skills, and
subsequently self-esteem will greatly augment the overall quality of life for residents.

Our IEB Mission

The Inland Empire Branch of IDA endeavors to bring researchers and
relevant literacy topics to the public and to share information regarding
literacy, including dyslexia, via media, personal contact, and events
focused on literacy. Our vision is to build a community that facilitates
literacy success through appropriate recognition, identification,
understanding and strategy implementation appropriate to dyslexia.
Populations served include educators, parents, individuals with dyslexia, and those who share their lives.
Geographic areas include the communities of Riverside County, San Bernardino County, parts of Orange
County, parts of East San Gabriel Valley, and Southern Nevada.

           How Your Sponsorship Makes a Difference!

Funds are set aside to:
      Provide free community seminars and webinar programs
      Provide information, referral, and advocacy services
      Support an information hotline
      Provide direct services to professionals in the field of learning disabilities through professional
       conferences featuring nationally-known and respected speakers and researchers
Benefits to you of Sponsorship

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          High national visibility to 13,000+ members of IDA plus approximately 30,000 male and female
           consumers of all ages via phone, mail, and e-mail.
          High visibility throughout the Inland Empire via website, brochures, newsletters, community
           meetings, and city banners
          Local visibility to a projected attendance of 400 runner/walkers
          Opportunity for your employees to be involved in race events and volunteering
          Promotional programs for product distribution, sampling and coupon distribution
          Extensive race day recognition through signage, personal appearance, and participation
          Professionally managed event (Management Company: Results by Prime Time)
          Promotion in running and industry periodicals, and relevant web sites
          Logo promotion on t-shirts, IDA websites, flyers, registration forms, printed newsletters, and e-

               Help us help our kids – your kids – all kids – America’s kids.
                                             Support Literacy!!
   Support Literacy through our Inland Empire Dyslexia Dash April 9, 2011!!

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                   2011 Dyslexia Dash – IDA 5K Run/Walk

              2011 Event Chairs:                            Regina G. Richards & Tedra A. Trimm

Corporate Sponsorship Levels

Platinum                                                                 $2,000
All items in lower sponsorship levels
Sponsor tent
PA announcements (4)
Corporate Banners displayed on awards stage (provided by sponsor)

Gold                                                                     $ 1, 500
All items in lower sponsorship levels
PA announcements (2)

Silver                                                                   $ 1, 000
All items in lower sponsorship level
PA announcements (1)
Logo in printed advertisement

Bronze                                                                   $500 Contribution
Logo to appear on race day T-shirt                                                or In-Kind Donations
Enclosures in race day packets
Exposure through our websites
Recognition on our Facebook Page

Copper                                                                   $200 Contribution
Exposure through our websites                                                     or In-Kind Donations
Recognition on our Facebook Page

Gather…Run…Walk…Partner…Smile…Liberate…Laugh…Share…Encourage…Support…Sponsor…help us Provide all that we can
     in our Efforts…so that Every Individual has the Opportunity to Lead a Productive and Fulfilling Life…Because we can…be
                                           Involved…be Inspired…and Create Change..…

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                                              Dyslexia Dash – IDA 5K
                                             Sponsor Commitment Form

Company Name: (as it will appear on all printed materials)               Sponsorship Level:

__________________________________________                                Platinum -    $2,000

__________________________________________                                Gold -        $1,500

Company Address:                                                          Silver -      $1,000
                                                                          Bronze-       $ 500 or In-Kind Contribution
                                                                          Copper-       $ 200 or In-Kind Contribution

Website:___________________________________                               Other $_____________________________
Contact Person:                                                          Phone Number:            Cell Number:
__________________________________________                               _______________ ________________
E-Mail Address:                                                          Fax Number:
__________________________________________                               ___________________
Are you interested in setting up an exhibit table?___________________ (if so, see next page)

Form of Payment:               ____ Check                    ____ Credit Card       ____ In-Kind Contribution

CC# _______________________________________ Exp. Date: _____________
MasterCard or Visa only
Please Make Checks Payable to: Dyslexia            Dash 5K – Inland Empire Branch

In-Kind contributions will be collected by April 1, 2011. If you are providing a gift certificate or coupons
please enclose them with this form. We appreciate your support! If your gift is an In-Kind contribution
please describe it here:
Will your company be interested in providing volunteers on race day?                              Yes    or      No
How Many?             __________
Logo Submission: When submitting artwork please use .jpg, .pdf or .ai format, if not, graphic needs to be at
              least 300 dpi. Email files to tedra.a@sbcglobal.net. Graphics/logos received by February 1,
              2011 are ensured inclusion on the Dash T-shirt.

   Fax or mail this form to: Inland Empire Branch, IDA, 5225 Canyon Crest Drive, Suite 71, Box 308,
                                             Riverside, CA 92507 Fax: 951/784-5643
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              HEALTH FAIR at 
                                                                               Promoting literacy through research, education, and advocacy
    IEB’s 2  ANNUAL DYSLEXIA DASH                                                                            Inland Empire Branch
           A 5K and 1K dash to enhance                                                            Serving Riverside, San Bernardino, parts of
                                                                                                             Orange Counties in CA; & So. NV
              literacy for all children                                                                           5225 Canyon Crest Dr.,
              Saturday April 9, 2011                                                                                   Suite 71, Box 308
          Fairmount Park in Riverside CA                                                                       Riverside, CA 92507-6301
We invite you to join us at our 2nd Annual Dyslexia Dash, being held within the scenic course around the 
beautiful Fairmont Park in downtown Riverside.  This Olmsted‐designed park features a band shell, tennis 
courts, playground, picnic facilities, rose gardens, Lake Evans, Brown Lake and Fairmount Lake, fishing, golf 
course, lawn bowling green, barbecues and a restored historic boathouse with pedal boats.  
                 Date: April 9, 2011 
                 Check‐in = 6:30 a.m. 
                 5K = 7:30 a.m. 
                 Kids’1K = 8:30 a.m. 
                 The Picnic Area at Fairmount Park  
                 2601 Fairmount Blvd  
                 Riverside CA 92501

Our exhibit and vendor area will focus on materials and activities relevant to students’ health and exercise 
issues, educational issues, social/free time activities, etc.  We have the picnic shelter area reserved and are 
able to use the surrounding grassy areas.  

The International Dyslexia Association (IDA) is a non‐profit organization dedicated to literacy 
issues and helping individuals with dyslexia and other reading/writing and related issues.  We also 
aim to assist the families of those who struggle with learning and the communities that support 

The Inland Empire Branch of IDA is an all volunteer organization of parents and professionals 
representing the Riverside, San Bernardino and portions of Orange County here in Southern 
California.  Our focus is to support and benefit individuals, adults, students, families, educators, 
and professionals in the areas of: 

          Sponsoring educational conferences and free community meetings and promoting 
           effective teaching practices for any individual with a language‐based learning disability 
          Disseminating and serving as a liaison to cutting‐edge research and results that support 
           multi‐sensory structured language teaching related to literacy development 
          Providing resources and referrals 

Our goal with this dash is to highlight the value and importance of early literacy activities with students, as 
well as ways to encourage great health and social development. 

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We encourage you to sign up early to ensure your spot!  Please feel free to call me if you have any 
questions. My direct phone is 951/784‐5631. Regina G. Richards, IEB President, Dash Chair 
I wish to participate in IEB’s 2nd Annual Dyslexia Dash on Saturday April 9th, 2011 
Company Name__________________________________________________________________________ 
Company Representative___________________________________________________________________ 
City_______________________   State_________  Zip_______________________ 
Daytime Phone (     )______________________________  Cell (      )______________________________ 
Exhibitor name (for badge)_______________________________________________________________ 

There is no charge to exhibit and participate in our Health Fair.   We have some access to electrical outlets 
(first come basis) but you will need to supply your own extension cord.  We ask that you also supply your 
own table and chairs.  

All completed forms due by February 12, 2011 in order to have your name and logo listed in our program 
and in the large sign at the front.  Thereafter, exhibitors will be accepted on a space‐available basis only, 
and will be listed only on the large sign at the front. 
Representative Signature_______________________________     Date______________________ 

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