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					                           JARED M. HANSEN
                              Assistant Professor of Marketing
                         University of North Carolina at Charlotte
                                  Belk College of Business
                                 9201 University City Blvd
                                 Charlotte, NC 28223-001
                 Email: mktg.theory@gmail.com or jared.hansen@uncc.edu
                  Web: http://belkcollegeofbusiness.uncc.edu/jaredhansen


EDUCATION

Graduate             Ph.D. Business Administration, Marketing, Dec 2007
                     Texas Tech University, Lubbock, Texas

                     Masters of Business Administration, Marketing, 2005
                     Brigham Young University, Provo, Utah

Undergraduate        Bachelor of Science in Facilities Management, 2001
                     Brigham Young University, Provo, Utah

Other/Professional   Wal-Mart Corporate Buyer Training Program, 2002
                     Wal-Mart Retail Leadership School Training Program, 2001


ACADEMIC             Assistant Professor of Marketing, Belk College of Business
POSITIONS            University of North Carolina at Charlotte (2008-present)


HONORS,               2008 Belk College $36K Research Grant Award
AWARDS, &             2007 AMA-Sheth Doctoral Consortium Fellow
FELLOWSHIPS           2007 Phi Kappa Phi Honor Society, 2007
                      2006 Best Conference Paper Award, 8th Triennial Academy of
                       Marketing Science/American Collegiate Retailing Association Retailing
                       Conference
                      2005-2007 Jerry S. Rawls Fellowship, Texas Tech U
                      2004-2005 Eyring /Romney MBA Scholarship, Brigham Young U
                      1999-2000 J.C. Penny Scholarship
                      1995-1996 University Academic Scholarship, Brigham Young U
                      1991 2nd Honorable Mention, 10th Annual Colorado State Mathematical
                       Olympiad
                                                    th
                      1990 1st Honorable Mention, 9 Annual Colorado State Mathematical
                       Olympiad
                      Eagle Scout, 2 palms
RESEARCH INTERESTS

Dr. Hansen is interested in examining managerially relevant, fundamental and cutting-edge
issues that further our understanding of consumers and firms in the marketplace. His research
examines (1) managerial implications of issues concerning the consumer/customer (e.g.,
decision making heuristics, pricing, consumption behavior, social media, property rights), (2)
issues regarding firm marketing strategy (e.g., sustainability/CSRs, competition, innovation,
entrepreneurship, apathetic motivation, meeting orientation, diversity, ethics), and (3) theory
construction (modeling, measurement, philosophy of science).


COURSES TAUGHT

MBA and executive: Pricing and Product Strategy, Marketing Research, Marketing
                     Management
Undergraduate:       Consumer Behavior, Marketing Research, Retail Marketing
Guest Seminars:      International Marketing, Branding, Channels, Philosophy of Business
Under Development: Theory Construction (doctoral level)
Other teaching interests: yes

Location: taught courses at   UNC Charlotte main campus,
                              uptown MBA-evening program,
                              executive MBA program in Monterrey Mexico (EGADE),
                              executive MBA program in Hong Kong,
                              and prior, Texas Tech main campus.

ARTICLES PUBLISHED IN REFEREED JOURNALS

1.   Hansen, Jared M., Sumit Raut, and Sanjeev Swami (2010), “Retail Shelf Allocation: A
     Comparative Analysis of Advances in Heuristic and Meta-Heuristic Approaches,” Journal
     of Retailing, 86 (1), 95-104.

2.   Hansen, Jared M. and Michael Levin (2010), “Retail E-Learning Assessment Effectiveness:
     Motivation, Location, and Perception,” International Journal of Retail & Distribution
     Management, 38 (10), forthcoming.

3.   Godfrey, Paul C., Nile W. Hatch, and Jared M. Hansen (2010), “Toward a General Theory
     of CSRs: The Roles of Beneficence, Profitability, Insurance, and Industry Heterogeneity,”
     Business and Society, 49 (2), 316-344.

4.   Hansen, Jared M. (2009) “The Evolution of Buyer-Supplier Relationships: An Historical
     Industry Approach.” Journal of Business & Industrial Marketing, 24 (3/4), 227-236.

5.   Godfrey, Paul C., Craig G. Merrill, and Jared M. Hansen (2009), “The Relationship
     Between Corporate Social Responsibility and Shareholder Value: An Empirical Test of the
     Risk Management Hypothesis,” Strategic Management Journal, 30 (4), 425-445.



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6.    Hunt, Shelby D. and Jared M. Hansen (2007), “Understanding Ethical Diversity in
      Organizations,” Organizational Dynamics, 36 (2), 202-216.


PUBLISHED BOOK CHAPTERS

7.    Hansen, Jared M. (2011), "Merchandise Management," in Retailing, 7ed, Dunne, Lusch,
      and Carver, eds. Thompson Southwest, pg. 217-245.

8.    Hunt, Shelby D. and Jared M. Hansen (2010), "The Philosophical Foundations of
      Marketing Research: For Scientific Realism and Truth," in The Sage Handbook of
      Marketing Theory, Pauline Maclaran, Michael Saren, Barbara Stern, and Mark Tadajewski
      (eds). Sage: London, pg 111-126.

9.    Hansen, Jared M., Benjamin C. Hansen, and Michael D. Geurts (2009) “Forecasting the
      Consequences of Negative Atypical Events: The Case of the Impact of Terrorism Attacks
      on Tourism,” Advances in Business and Management Forecasting, 6.


PAPERS SUBMITTED TO REFEREED JOURNALS

10.   Hansen, Jared M., Ronald K. Mitchell, and Bob McDonald. “Positive and Negative
      Mediators of Competence Retention in New Product Development.” Status: under review
      at Journal of Marketing.

11.   Hansen, Jared M. and Shelby D. Hunt. “The Effects of Retailer Price Promotions on Total
      Market Basket Financial Performance: The Role of Customer Consumption
      Capacity.” Status: preparing for invited resubmission at the Journal of Marketing.

12.   Hansen, Jared M. and Michael J. McGinty. “Building Bridges Between Consumption
      Research and Practice: Examining the Pie Metaphor.” Status: under review at Journal of
      Consumer Research.

13.   Hansen, Jared M., Scott M. Smith, and Michael D. Geurts. “The Inclusion of a Two-Stage
      Highly-Interesting Question in Survey Research: Findings from a National Panel Field
      Experiment.” Status: under review at International Journal of Marketing Research.

RESEARCH IN PROGRESS

14.   Hansen, Jared M. and Eric A. Walden “The Influence of Restrictiveness of Use on
      Perceived Ethicalness of Unauthorized Consumer File Sharing,” Status: final preparation
      for submission to Journal of Consumer Research during summer 2010.




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15.   Hansen, Jared M. and James Wilcox. “The Impact of Culture on the Growth of Country
      Specific Websites,” Status: final preparation for submission to Journal of Business
      Research during summer 2010.

16.   Hansen, Jared M., Shelby D. Hunt, and James B. Wilcox. “The Combinatory Effects of
      Price Promotions on Velocity, Margin, and Leverage,” Status: final preparation for
      submission to Marketing Science during fall 2010.

17.   Hansen, Jared M., “On the Evolution of Price Wars: The Effects of Market Power, Market
      Baskets, and Market Distance on Market Demand.” Status: data analysis stage, targeting
      Journal of Marketing during fall 2010.

18.   Hansen, Jared M. and Joseph Allen, “Meeting Orientation vs. Market Orientation,” Status:
      analyzing data; targeting Journal of Marketing during fall 2010.

19.   Hansen, Jared M. and James Oakley, "The Pride Cycle of Retail Management." Status:
      collecting data, targeting Journal of Marketing or Journal of Retailing during spring 2011

20.   Hansen, Jared M., Jeff Larson, and Chad Allred. “On Modeling Consumers Ability to
      Predict Self Purchase Timing of New Product Offerings.” Status: analyzing data, targeting
      Marketing Science during spring 2011.

21.   Hansen, Jared M. and Benjamin C. Hansen, “A Hoteling Model of the Effects of an
      Industry Price War.” Status: data collected, targeting Journal of Marketing Research during
      spring 2011.

22.   Hansen, Jared M. and Bob McDonald, “Market Orientation and Dynamic Capabilities,”
      Status: data collected, targeting Journal of Marketing during spring 2011.

23    McDonald, Bob, and Jared Hansen, “Internal vs. External Focus in Dynamic Capabilities,”
      Status: collecting data, targeting Journal of Marketing during summer 2011.

CONFERENCE PRESENTATIONS

1.    Hansen, Jared M. and Eric A Walden (November 2010), “On the Downloading vs.
      Uploading of Unauthorized Copies of Intellectual Property,” INFORMS, Austin, TX.

2.    Hansen, Jared M. and Scott M. Smith (2009), "Effects of Using Highly Interesting
      Questions on Data Quality and Survey Completion Rates," Academy of Marketing Science
      2009 World Marketing Congress, Oslo Norway.

3.    Levin, Michael A., Jared M. Hansen, and Debra Laverie (2009), "Motivations as Predictors
      of Value Generated from Marketing - Related Technology Use: Orientations, Moderators,
      and Outcomes," American Marketing Association Winter Educators Conference, Tampa,
      FL.




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4.    Hansen, Jared M. and Michael J. McGinty, (August 2008), “Building Bridges Between
      Consumption Research and Practice: The Role of Metaphors.” American Marketing
      Association Summer Educators Conference, San Diego, CA.

5.    Levin, Michael A. and Jared M. Hansen (2007), “Motivation and Attitude in Learning with
      Technology: An Explatory Study,” Society for Marketing Advances Conference
      Proceedings, San Antonio, TX.

6.    Hansen, Jared M. and Ronald K. Mitchell (2007), “Toward Competence Retention: A
      Framework for the Reconciliation of Organization-Wide Marketing,” AMA Winter
      Educators’ Conference Proceedings: Marketing Theory and Applications, 18, 335-336.

7.    Levin, Michael A., and Jared M. Hansen (2007), "Motivation and Attitudes in Learning
      with Technology," Society for Marketing Advances Conference, San Antonio, TX.

8.    Hansen, Jared M., Sumit Raut, and Sanjeev Swami (2006), “Retail Shelf Allocation: A
      Comparative Simulation Analysis of Heuristic and Meta-Heuristic Approaches,” 8th
      Triennial Academy of Marketing Science/American Collegiate Retailing Association
      Retailing Conference Proceedings, 88-93.

9.    Godfrey, Paul C., Craig G. Merrill, and Jared M. Hansen (2006), “Corporate Philanthropy
      and Shareholder Value: An Event Study Test,” Strategic Management Society Conference,
      Vienna, Austria.

10.   Godfrey, Paul C., Nile A. Hatch, and Jared M. Hansen (2006), “The Dynamics of Social
      Responsibility: Processes, Positions, and Paths in the Oil and Gas Industry,” International
      Association for Business and Society Conference, Yucaton, Mexico.

11.   Godfrey, Paul C., Nile A. Hatch, and Jared M. Hansen (2005), “Corporate Social
      Responsibilities: Theory and Evidence,” Academy of Management Summer Conference,
      Honolulu, HI.


INVITED PRESENTATIONS

1.    Hansen, Jared M (Fall 2010), Business Information Systems and Operations Management
      Department Doctoral Research Seminar Series, UNC Charlotte

2.    Hansen, Jared M (2009), “Linking Marketing Activities, Accounting Functions, and
      Financial Performance: Is Gross Margin Return on Shareholder Investment (GMROSI) the
      Missing Link?” Marketing Distinguished Speaker and Colloquium Series, UNC Charlotte.

3.    Hansen, Jared M (2008), “Website Diffusion Patterns,” Business Information Systems and
      Operations Management Department Doctoral Research Seminar Series, UNC Charlotte




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4.   Hansen, Jared M (Summer 2007), “Consumer File Sharing,” Business Faculty Guest
     Presentation, Brigham Young University

5.   Hansen, Jared M (Spring 2007), “Retail Price Promotions,” Marketing Doctoral
     Colloquium, Texas Tech University



SERVICE              Discipline Based
                      Ad hoc Reviewing:
                            Journal of Marketing,
                            Journal of the Academy of Marketing Science,
                            Journal of International Business Studies,
                            Industrial Marketing Management,
                            MIS Quarterly,
                            AMA Summer & Winter Conferences, Academy of Management
                            AOM Summer Conference
                      Reviewer, Virtual Worlds, Pearson Publishing (2009)
                      Reviewer, Retailing, 6ed., 7ed. (Dunne, Lusch, and Carver), Thompson
                       Southwest

                     UNC Service Activities
                      Marketing Department Hiring Committee, 2010-2011
                      College Diversity and Inclusion Council, 2010-2011
                      Business Administration (College) Doctoral Committee, 2008 to 2011
                      LDSSA University Club Faculty Advisor, 2008 to present

                     UNC Research Advising
                      Doctoral Thesis Committee, Bonnie Johnston (2010)
                      Mentor, Joseph Allen (2009-2010) Organizational Science PhD
                      Mentor, Delancy Bennett (2008-2009), preparation for UMass PhD

                     Community
                      Conducted research, executive education, and/or consultation for several
                       industrial goods (e.g., CMCO), manufacturing (e.g., Dow Chemical),
                       sports/entertainment (Lowes Motor Speedway), retailing (e.g., Lowes),
                       banking (e.g., Wachovia), technology (e.g., Digis, In2M), collegiate
                       (e.g., UNC Newspaper), and nonprofit (e.g., Charlotte Mecklenburg
                       Library System) organizations.
                      Scoutmaster, Troop 215, Hornets Nest District, Boy Scouts of America

PROFESSIONAL AFFILIATIONS

American Marketing Association
Association for Consumer Research
Academy of Management


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PROFESSIONAL BACKGROUND

Corporate Buyer, Wal-Mart Stores, Inc. 2000-2004
    P&L responsibilities for $600 Million merchandise categories in Stationery dept across
      700 SKUs (from several brands, private labels, and licenses) in 3000 stores, including
      open to buy & markdowns/exit strategies
    Merchandise responsibilities included supplier negotiations (e.g., payment terms, product
      shipping locations, packaging, pricing, advertising support), new product (including
      brand and license) development, inventory and P&L fiscal management,
      modular/plannogram design, circular and other advertising strategy, store seasonal guide
      books, product pricing and mark downs, communication to operations group and others
      (e.g., satellite broadcasts, emails, presentations at company meetings).
    Supply Chain responsibilities included designing timing/distribution strategy for $1
      Billion Stationery Back to School season that flowed merchandise differently for 450
      stores whose schools open late (after Labor Day) vs. chain
    Led team of 8 buyers in department redesign of 20 product categories for 230 small
      stores (sq ft <80,000) planograms
    Developed 5 year strategic plan for department (e.g., fiscal forecasts, branding strategy)
    Led cross-functional teams on segments of company project redesigning company
      apparel strategy (e.g., “Plano store” concept--included store layout, flooring, fixtures,
      lighting, signing)


REFERENCES

Hunt, Shelby D., Texas Tech University, http://sdh.ba.ttu.edu/

Laverie, Debbie, Texas Tech University, http://dlaverie.ba.ttu.edu/

McDonald, Robert E., Texas Tech University, http://bobmcdonald.ba.ttu.edu/

Swayne, Linda, UNC Charlotte, http://belkcollege.uncc.edu/default.asp?id=71&objId=85




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