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Asia Pacific Audio and Video Conferencing Services Market CY2009

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Asia Pacific Audio and Video Conferencing Services Market CY2009

Description:    This Frost & Sullivan research service titled Asia Pacific Audio and Video Conferencing Services
                Market CY2009 provides key market drivers, industry challenges, pricing analysis, and revenue
                forecasts. In this research, Frost & Sullivan's expert analysts thoroughly examine the following
                technologies: audio bridging and video bridging.

                Market Overview

                Asia Pacific Audio and Video Conferencing Services Market Registers Strong Growth Despite
                Recession

                Regardless of the economic decline, the Asia Pacific audio and video conferencing services market
                managed to achieve double-digit growth rates in 2009. The pressure of cost saving and business
                process efficiency during the economic meltdown has boosted the usage of audio conferencing
                services across the region. In 2009, revenue growth in the six sub-regions of Asia Pacific was
                diversified and highly contingent on the market stage of this industry, domestic demand, and
                currency fluctuation. The growth in the mature markets, such as Australia and Japan, is relatively
                lower than that in developing regions, such as China and India, reflecting the saturation in the
                former markets. The audio conferencing market saw prolific growth in the Association of South East
                Asian Nations (ASEAN) region in 2009, mainly driven by the improvement of network
                infrastructure. Feature-rich automated conferencing service with intuitive Web portals has gained
                customer awareness across the region. The agile integration of audio, video, and Web conferencing
                services is the key to growth. “Automated audio and web conferencing was the most preferred
                market segment in all major markets, with growth for automated services expected to exceed
                operator assisted services,” notes the analyst of this research service. “Video bridging services
                have found lukewarm reception in the market in recent years due to lack of proper products and
                business case, however it is expected to pick up as service providers integrate video bridging into
                the overall managed collaboration solutions.”

                The price drop and the saturation of leading markets, such as Australia, Japan, and Hong Kong, are
                the major challenges reining in market progression. Intensive competition among global
                conferencing service providers and local competitors has triggered price declines in the past few
                years. Besides, the audio conferencing services form a mature market in Australia, Japan, Hong
                Kong, and Singapore, although it has significant growth potential in under-penetrated markets,
                such as China, India, and the ASEAN region.

                In order not to only grow but also drive the market moving ahead during this current economic
                meltdown, the main participants need to be more dynamic and innovative, particularly in the
                services where the strong promise of cost saving is achievable. As the most promising emerging
                markets, China and India have shown great potential, mainly due to the prospective domestic
                demand. The channel partner strategy in these countries is one of the key factors for success. As
                far as the competitive landscape is concerned, Intercall and Premier Global Services are the top
                market participants. Telcos, such as Telstra and Verizon, focus on bundled delivery with other
                enterprise solutions as part of the managed service and are moving to the cloud computing space.
                A few small CSPs, such as Arkadin and GNET, are witnessing rapid growth. Overall, market
                participants need to execute more aggressive sales and marketing strategies in the emerging
                markets, while focusing on customer relationship in the mature ones.

                Technologies

                The following technologies are covered in this research:

                - Audio bridging
                - Video bridging
Contents:   1. Market Segmentation

            2. Market Definitions

            3. Research Methodology

            4. Research Scope

            5. Asia Pacific Coverage

            6. Asia Pacific Market Overview
            6.1 Key Highlights
            6.2 Market Overview
            6.3 Key Market Metrics
            6.4 Market Drivers and Restraints

            7. Revenue Analysis and Forecasts
            7.1 Base Year Revenue and Minutes of Usage
            7.2 Revenue Forecasts
            7.3 Base Year Regional Revenue
            7.4 Regional Revenue Comparison
            7.5 Regional Forecasts

            8. Pricing Analysis
            8.1 Base Year Pricing Snapshot
            8.2 Asia Pacific Pricing Trends
            8.3 Pricing Analysis

            9. Demand Analysis
            9.1 Demand Analysis by Verticals
            9.2 Demand Analysis by Horizontals
            9.3 Demand Analysis by Usage Application

            10. Competitive Analysis

            11. Sub-Regional Analysis
            11.1 ANZ (Australia & New Zealand)
            11.2 ASEAN (Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam)
            11.3 Greater China (Mainland China, Hong Kong, Taiwan)
            11.4 India
            11.5 Japan
            11.6 South Korea



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