Asia Pacific Video Conferencing Endpoints Markets CY2009 by mmcsx

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Asia Pacific Video Conferencing Endpoints Markets CY2009

Description:    This Frost & Sullivan research service titled Asia Pacific Video Conferencing Endpoints Markets
                CY2009 provides market trends, drivers and restraints, market share, competitive and financial
                analysis and country analysis for the Asia Pacific region. In this research, Frost & Sullivan's expert
                analysts thoroughly examine the following markets: video conferencing, audio conferencing, web
                conferencing, online collaboration, and telepresence.

                Market Overview

                Future Prospects for the Asia Pacific Video Conferencing Endpoints Markets Bright although
                Performance was sub-par in 2009

                The Asia Pacific video conferencing endpoints markets reached $335.5 million in 2009, at a modest
                growth of 5.4 percent compared to the preceding year. During 2009, the video conferencing
                endpoints market had remained active despite the global recession. There were new products
                launches from both emerging and established vendors that broadened the base of customers that
                could use video conferencing, triggering a spurt in adoption. The high definition (HD) endpoints
                markets in Asia Pacific witnessed a flurry of activity, with the continued penetration of popular
                solutions from leading vendors. The attractive price points offered by these vendors ensured a rapid
                increase in HD penetration in markets such as Malaysia, Philippines, and Thailand. "Although a
                demand upswing for endpoint solutions was witnessed in most markets in the region, there was
                reluctance in signing high value deals, owing to the lackluster economic environment," notes the
                analyst of this research service. "A gradual easing of the uncertain atmosphere is expected during
                the short term, assuming that economic recovery for most markets in the Asia Pacific will proceed
                without any undue hindrance."

                Video endpoints growth dropped sharply in the wake of the global economic slowdown, affecting
                the spending ability of many multinational enterprises. In addition, many local enterprises suffered
                short cash-flows which depressed demand. However, the market seems to have picked up since
                then and the final quarter of 2009 and 2010 so far has seen optimistic growth. Growth in the
                market is expected to remain strong for the next 5-7 years. Expensive endpoints, slow internal IT
                networks, and expensive bandwidth were some of the major reasons for the declining demand.
                "While the recession seems to be easing off, the issue of expensive bandwidth remains – especially
                for smaller enterprises in emerging countries," says the analyst. "With video collaboration for
                business to business communication catching on, enterprises that have or are in the process of
                rolling out transnational private IP networks should keep future applications such as video in mind
                for their network upgrades." In terms of availability, reliability, and cost of bandwidth, the
                Association of Southeast Asian Nations (ASEAN) countries vary considerably. While IP systems
                achieved a high level of penetration in urban locations in Singapore, Kuala Lumpur, and Bangkok,
                some dual mode systems were still being sold for backup purposes. With awareness of these
                technologies rising and bandwidth costs declining at a steady pace, pure IP systems are poised for
                huge uptake during the mid to long term.

                Considering the overall situation, vendors are focusing on unleashing affordable endpoint solutions.
                This will likely boost uptake of these solutions, more in terms of units rather than revenues.
                Enterprises with experience of legacy video endpoints should be educated through marketing
                campaigns in the form of white papers and online videos, as well as private demonstrations of the
                sea change in features and user experience that new generation HD endpoints can provide. These
                strategies will help allay end user apprehensions. The demand for video conferencing is very
                promising, especially in the entry level segment. However their needs and challenges may be
                different compared to large corporate customers.

                Market Sectors

                Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

                - Video conferencing
            -   Audio conferencing
            -   Web conferencing
            -   Online collaboration
            -   Telepresence



Contents:   1. Market Segmentation

            2. Market Definitions

            3. Research Methodology and Scope

            4. APAC Market Overview
            4.1 Major Highlights
            4.2 Key Market Metrics
            4.3 Market Drivers and Restraints

            5. APAC Major Market Trends
            5.1 High-definition (HD) Penetration
            5.2 Room vs. Executive Systems
            5.3 End-user Pricing Trends
            5.4 Vertical Adoption Analysis

            6. Market Analysis and Forecasts
            6.1 Revenues – Base Year
            6.2 Unit Shipments Forecasts
            6.3 Revenue Forecasts
            6.4 Regional Comparison
            6.5 Competitive Analysis

            7. Country Analysis (Market Matrix, Major Market Trends, Forecast Analysis)
            7.1 ANZ
            7.2 ASEAN Region
            7.3 Greater China
            7.4 India
            7.5 Japan
            7.6 South Korea



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