SMILE ZONE JOSEPH S. COHEN, D.D.S, F.A.G.D.
831 Haddon Avenue, Collingswood, New Jersey 08108 • Phone 856-854-5543
e-mail: contact@DrJosephCohen.com web site: http://www.DrJosephCohen.com Volume 2, Issue 1
25 ANNIVERSARY CELEBRATION
Reminiscing with Doctor Joe
The year 2009 marks 25 years that I’ve been practicing dentistry in our out if they are a candidate for Invisalign®. Clear, custom-made aligners
Haddon Avenue office. That’s a milestone I never imagined in July of 1984 are created specifically for your teeth. You’ll wear each aligner for
when I purchased Dr. Leon Grossman’s practice and first opened the approximately two weeks, then replace it with the next in a series of
doors. I had no sign outside with my name on it or any way to let people aligners designed to move your teeth incrementally to achieve the final,
know that a new dentist had arrived in town. In every sense, this practice beautiful result.
has been built by word of mouth. Today, I am honored with the loyalty I can’t reflect upon these 25 years without mentioning dental implants.
of so many of my patients. I still see many of those first patients from the They were introduced the year I opened in Collingswood. They are
early years who return an exciting alternative to dental bridges, and partial or full dentures.
for continuing care. They Implants provide a permanent solution to “artificial” teeth.
are quick to remind me
how much things have In spite of the fact that over the last 2 decades dental technology has
changed in the past two made dentistry virtually pain-free, dental fear and anxiety still keep many
decades. You’ll hear from patients away from our office every year. For these patients, your family
one of them in this 25th and friends, we are proud to offer conscious sedation. It is an excellent
Anniversary newsletter. way to treat dental anxiety so we can provide care in a comfortable
environment. Conscious sedation dentistry allows the patient to enter
Dr. Joe with his daughter Sara (age 4) and hisI’m personally thankful a state of relaxation—while staying awake during the treatment.
son Adam (age1). to be practicing dentistry They’ll be able to respond to my questions and directions. As I believe
during a time with so many outstanding innovations that make dentistry communication is key with any dentist-patient relationship, conscious
more gratifying for me and much more comfortable for my patients. The sedation is an excellent option for my fearful patients.
results we can achieve now are just remarkable. Consider the application
of cosmetic dentistry. As I’ve said so many times, I cannot imagine my practice without our
computers; they have revolutionized virtually every aspect of our office.
Whitening is one of the most popular cosmetic dental treatments available We rely on computer programs for everything from diagnosis (especially
at our office. It can give you a smile makeover without using invasive the safer, more effective digital x-rays) and treatment to scheduling and
dental procedures. In 2008 we instituted our extraordinary “Your record keeping.
Teeth White for Life” program in which patients receive teeth whitening
trays and at their 6-month preventive care visit we provide them, at no As we all celebrate the past 25 years, I want to thank you for your ongoing
cost, whitening gel to use at home at their convenience. As part of our allegiance to this practice. I also want to thank everyone on my dental
celebration, if you’re the first patient to call our office and mention the team for their efforts
title of this article, you’ll receive a FREE teeth whitening procedure! to provide the best
care possible for our
Due to the introduction of porcelain veneers there’s no longer a reason patients. I look forward
to be embarrassed by your smile. Veneers cover up dental imperfections, to seeing you in the
including crooked teeth and extreme tooth discoloration. office soon.
Now I can offer solutions to straighten adult teeth with Invisalign® Wishing you
invisible braces. My staff and I are experienced with the Invisalign healthy smiles, Dr. Joe with Sara (age 25) and Adam (age 22).
treatment. It’s patient friendly. Every day patients call or come in to find
1 Your Smile—Our Passion
1984 Through 2009...and Beyond
Who were we in 1984? We were high tech; the Macintosh was In 1989, the 14th, and current, Dalai Lama, Tenzin Gyatso,
introduced in January of that year. The Space Shuttle Discovery won the Nobel Peace Prize. Public awareness of the Dalai Lama
made its maiden voyage. Virgin Atlantic Airways flew its became more prevalent than ever before, with the Dalai Lama
inaugural flight in June. DNA fingerprinting was developed. becoming the subject of several motion pictures, including Seven
Ronald Reagan defeated Walter F. Mondale. We were well Years in Tibet starring Brad Pitt. Also, on November 9th of that
entertained; taking in a batch of box office gems. Terms of year, came the fall of the Berlin Wall when East Germany opened
Endearment won the Academy Award for Best Picture, but we checkpoints in the Wall, allowing its citizens to travel freely
were also enjoying Indiana Jones and the Temple of Doom, to West Germany for the first time since 1961. The next day
Ghostbusters, Romancing the Stone, Splash, The Terminator celebrating Germans began tearing the wall down.
The 80’s flew into the 90’s. William Jefferson Clinton was
“Just Called to
inaugurated on January 20, 1993 as 42nd President of the United
Say I Love You”;
States. He served for two terms.
Tina Turner asked
“What’s Love Got Before we knew it, we were hearing about “the New Millenium”
to Do With It?” and casting a wondering eye toward the year 2000, the 21st
and Phil Collins, century. In 2000, would our Y2K fears come true: Would our
Bruce Springsteen, computers fail to shift from 2-digit “99” to “2000”? To our relief,
the Cars, and Billy many companies had already converted their software, even
Joel were among obtaining Y2K certification, and relatively few problems occurred.
the voices we sang
Dr. Joe and Joani in 1984, looking forward to sharing
a wonderful life together. On TV, we watched In 1998, the state of Israel celebrated 50 years as an independent
Hill Street Blues, nation and a Jewish homeland, formed to provide complete
Cagney and Lacey, Fame, Cheers, Dynasty and Jeopardy along religious freedom to all who came.
with Magnum P.I. and the A-Team.
The average cost of a new house was $86,730.00. Average income
New On January
per year was $21,600.00. The average monthly rent was $350.00.
The cost of a movie ticket was $2.50. A gallon of gas was $1.10.
Millenium 14, 2000,
And a Dodge RAM 50 truck sold for $8,995.00 Jones
Industrial Average closed at 11,722.98, reaching the peak of the
1985 Dot-com bubble. On February 17th, Microsoft released Windows
As the years progressed, we saw changes; many wonderful – some, 2000. On November 7th, 2000, Texas Governor George W. Bush
mistakes. In April 1985, Coca Cola changed its formula and defeated Democratic Vice President Al Gore. “Gladiator” won Best
released New Coke. Response was overwhelmingly negative, with Picture but we also loved Erin Brockovich, Traffic, Pollock, and
the original formula back on the market in less than 3 months! Almost Famous.
But we also saw the introduction of the first auto-focus reflex
camera; Windows 1.0; the personal computer; and the Nintendo 2004
Entertainment System. The Red Sox swept the St. Louis Cardinals to win baseball’s World
Series, ending a dry spell of 86 years since their previous World
Series win in 1918!
Your Smile—Our Passion
2005 Rodham Clinton, the only first lady to have served as a United
On January 20, 2005, George W. Bush was inaugurated in States Senator (D-NY 2001-2009) and who ran and narrowly
Washington, D.C., for his second term as the 43rd President of lost to Obama in the presidential primaries, was named as his
the United States. On February 15, the Internet site YouTube Secretary of State, also the only former first lady to serve in a
went online. At the April 19 Papal conclave 2005, Pope Benedict president’s cabinet.
XVI (Cardinal Joseph Ratzinger) succeeded Pope John Paul A triumphant “Slum Dog Millionaire” took the Best Picture Oscar,
II, becoming the 265th pope. And on November 30, surgeons while Milk, The Curious Case of Benjamin Button, The Wrestler,
in France performed the first human face transplant. We The Dark Knight, and Revolutionary Road were also strong at the
saw “Crash” take the Best Picture Oscar, while “Brokeback box office.
Mountain”, “Capote”, and “Walk the Line” kept us going to the
theater. So, here we are in 2009,
25 years after 1984. In
1984, the U.S. population
2008 was 234,824,902. As of
Phillies Win Unforgettable! February 2009, our total
resident population is 306
It was the 104th installment of the million.
greatest sporting event in the world
– the 2008 World Series – and it We are diverse and
was one that will never be forgotten. ever-changing; kind and generous;
The Phillies reigned triumphant over strong and proud. We look back at 25 years of hard work,
the Tampa Bay Rays in 5 dramatic dedication and triumph as we embrace the future filled with
games, winning the second crown excitement, determination and hope. In these challenging times,
in club history (the first against the we know we will stand together and prevail. We live in an age of
Kansas City Royals in 1980). incredible possibilities.
Now, we have reached 2009. The year has been designated the
International Year of Astronomy. In an ecstatic reverse from
the story it could have been, on January 15, US Airways Flight On the morning of September 11, 2001, tragedy struck our
1549, en route to Charlotte/Douglas International Airport from country. The events of 9/11 brought pain to us all, and those
New York’s LaGuardia Airport, ditched in the Hudson River off who were lost will never be forgotten. We see their memory,
Manhattan. All 155 passengers and crew were evacuated and
their goodness and their legacy bloom more fully every day.
taken to safety.
On January 20, Senator Barack
Hussein Obama, Jr. of Illinois was
inaugurated as the 44th, and first
African-American, President of the
United States. And on April 14, “Bo”,
a 6-month-old Portugeuse Water
Dog was given his long-awaited
formal introduction as the new White
House pup. Former first lady, Hillary
3 Your Smile—Our Passion
It’s A Good Thing! “We Just Love it Here!”
In the words of Martha Stewart, “It’s a good thing.” She usually is referring Marty Lyons and her husband, Rick,
to a simple idea or product with many useful applications. In this case the have been patients of Dr. Cohen’s
product we are referring to is also a product which has many uses. You for over 18 years. When asked why
can hang pictures with it. It can slice cheese; remove biscuits stuck to the she has stayed at the same dental
baking sheet; repair a backpack, tent or winter jacket when you’re on the practice for all these years… she had
road; and clean the crevices in furniture or jewelry…oh yes, it is also one much to say: “I have had terrible teeth
of the best products invented for the home care of your teeth. my whole life, and have practically
It is Dental Floss. During the last 25 years dental floss has been shown to lived at the dentist office since
be one of the most effective home care products a consumer can use to kindergarten.” Marty said. “Joe is
Marty’s husband Rick was one the first dentist who has offered me,
improve health care of their teeth and gums. In a single year, Americans of the winners in our spring
will use over 2.5 million miles of dental floss, the equivalent of circling the “guess the number of jelly literally, pain-free, excellent care and
earth more than 100 times.
beans” contest. the entire office team is fantastic.
They always take such good care of me. When we lived in
The original dental floss was made from the same silk as surgical sutures. Collingswood, I used to walk to the office. After we moved, I
The supply of silk to the United States was cut off by the Japanese during thought I should get a dentist closer to me here in Blackwood,
World War II. This led to the invention of nylon dental floss by the E.I. but I just couldn’t go to anyone else! I just can’t say enough
Dupont Company, a form still the most popular today. Dental floss is about Dr. Cohen and everybody there…the whole team is just
effective because it can clean those little nooks and crevices between the wonderful. I never dread going to the dentist anymore and
teeth that simply can’t be reached with a toothbrush. actually look forward to it because they are all so nice! We
Dental floss – a little piece of thread that’s come a long way and still serves just love Joe and his entire team.”
its purpose with admirable simplicity and efficacy.
Your Smile—Our Passion
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Permit No. 11
JOSEPH S. COHEN,
D.D.S, F.A.G.D Congratulations Dr. Joe!
831 Haddon Avenue,
“Best General Dentists”
by readers of
Your Smile—Our Passion