INSIGHT GAINED BY MDSEARCH In PRESENTATION OF Branding to PHYSICIANS

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INSIGHT GAINED BY MDSEARCH In PRESENTATION OF Branding to PHYSICIANS Powered By Docstoc
					                	
  
	
  

INSIGHT	
  GAINED	
  BY	
  MDSEARCH	
  In	
  PRESENTATION	
  OF	
  Branding	
  to	
  
PHYSICIANS,	
  specifically	
  MEDICAL	
  Residents	
  at	
  UWO.	
  	
  

November	
  2010	
  	
  
MDSEARCH	
  participated	
  in	
  the	
  University	
  of	
  Western	
  Ontario	
  Medical	
  Residents	
  Job	
  
Fair	
  in	
  November	
  2010.	
  	
  MDSEARCH	
  presented	
  their	
  brand	
  of	
  search:	
  	
  

MDSEARCH	
  offers	
  a	
  different	
  approach	
  to	
  recruitment.	
  	
  
Medical	
  Residents	
  expressed	
  their	
  interest	
  in	
  the	
  MDSEARCH	
  process	
  that	
  saves	
  
them	
  time	
  and	
  provides	
  valuable	
  research	
  on	
  the	
  multitude	
  of	
  offers	
  available	
  to	
  
them.	
  The	
  message	
  from	
  MDSEARCH	
  was:	
  MDSEARCH	
  searches	
  for	
  the	
  optimal	
  
offers	
  for	
  Physicians.	
  	
  Physicians	
  share	
  their	
  criteria	
  on	
  what	
  an	
  ideal	
  offer	
  would	
  
look	
  like	
  and	
  MDSEARCH	
  goes	
  and	
  finds	
  the	
  ideal	
  offer.	
  	
  

The	
  MDSEARCH	
  process	
  is	
  unique	
  to	
  traditional	
  recruiters	
  that	
  motivate	
  physicians	
  
to	
  join	
  one	
  of	
  their	
  clients.	
  One	
  of	
  the	
  recruiters	
  at	
  MdSearch	
  commented,	
  “	
  we	
  are	
  
not	
  your	
  traditional	
  recruiter,	
  our	
  prime	
  objective	
  is	
  to	
  listen	
  to	
  the	
  MD’s	
  needs	
  and	
  
bring	
  to	
  them	
  offers	
  that	
  meet	
  those	
  needs”.	
  	
  	
  
MDsearch	
  consultant	
  states,	
  “Doctors	
  can	
  find	
  a	
  job	
  just	
  about	
  anywhere	
  –	
  they	
  don’t	
  
need	
  help	
  to	
  find	
  ‘a	
  job’.	
  Doctors	
  do	
  however	
  need	
  help	
  sifting	
  through	
  thousands	
  of	
  
offers,	
  MDSEARCH	
  provides	
  this	
  service	
  at	
  no	
  cost,	
  saving	
  the	
  physician	
  time,	
  and	
  
proving	
  valuable	
  insight	
  on	
  remuneration	
  variances,	
  comparative	
  offers	
  available	
  in	
  
the	
  market	
  today”.	
  	
  

MDSEARCH	
  is	
  Doctor	
  Driven	
  -­‐	
  highly	
  selective	
  about	
  the	
  offers	
  that	
  they	
  promote	
  to	
  
physicians.	
  In	
  order	
  for	
  a	
  client	
  to	
  be	
  promoted	
  by	
  MDsearch,	
  the	
  physician	
  
employer	
  must	
  be	
  rostered	
  with	
  MDSEARCH.	
  Rostering	
  requires	
  a	
  clear	
  outline	
  of	
  
the	
  practice	
  offer	
  including,	
  basic	
  deals	
  such	
  as	
  location,	
  staffing,	
  technology,	
  
compensation,	
  etc.	
  In	
  addition,	
  MDSEARCH	
  develops	
  a	
  sense	
  of	
  culture	
  through	
  
visiting	
  the	
  site,	
  pictures,	
  meeting	
  owners,	
  staff	
  and	
  physicians.	
  	
  This	
  attention	
  to	
  
detail	
  adds	
  significant	
  value	
  to	
  the	
  client	
  ensuring	
  the	
  RIGHT	
  physicians	
  are	
  
attracted	
  to	
  their	
  brand.	
  	
  
	
  
One	
  of	
  the	
  partners	
  of	
  MDSEARCH	
  comments:	
  “The	
  key	
  to	
  our	
  success,	
  is	
  simple	
  and	
  
two	
  pronged,	
  developing	
  a	
  list	
  of	
  select,	
  outstanding	
  offers	
  from	
  physician	
  
employers,	
  AND,	
  building	
  long	
  lasting,	
  relationships	
  with	
  Physicians	
  that	
  trust	
  our	
  
insight	
  and	
  advice.	
  	
  
	
  
Get	
  MDSEARCH	
  to	
  work	
  for	
  you!	
  www.mdsearch.ca	
  Contact	
  info@mdsearch.ca	
  to	
  
learn	
  more	
  about	
  the	
  offers	
  available	
  to	
  you	
  in	
  the	
  Canadian	
  market.	
  

MDSEARCH	
  CANADA	
  100	
  Adelaide	
  Street,	
  West,	
  Suite	
  1010,	
  Toronto,	
  ON,	
  M5H1S3