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ENT Devices Market to 2017 - Cochlear Implants and Bone Anchored Hearing Implants are the Fastest Growing Segments Summary GBI Research’s report, ‘ENT Devices Market to 2017 - Cochlear Implants and Bone Anchored Hearing Implants are the Fastest Growing Segments’ provides key data, information and analysis on the global ENT devices market. The report provides market landscape, competitive landscape and market trends information on four ENT devices market categories: diagnostic devices, hearing aid devices, hearing implants and voice prosthesis. The report provides comprehensive information on the key trends affecting these categories, and key analytical content on the market dynamics. The report also reviews the competitive landscape and gives a detailed analysis of the pipeline products in each category. The report also reviews details regarding important merger and acquisition deals that have taken place in the ENT devices market during the past four years. This report is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis by GBI Research’s team of industry experts. Scope - Key geographies covered include the US, Canada, the UK, Germany, France, Italy, Spain, Japan, China, India, Australia, and Brazil. - Market size for four ENT devices market categories: diagnostic devices, hearing aid devices, hearing implants and voice prosthesis. - Annualized market revenues data for 2003–2010, and forecasts for 2010–2017. - Qualitative analysis of key market trends, market drivers, and restraints by each category within the ENT devices market. - The report also covers information on the leading companies currently operating in the market, the competitive landscape, and the leading technologies. - Key players covered include William Demant Holding A/S (WDH), Siemens Healthcare, Cochlear ltd., Sonova Holding. Reasons to buy - Develop business strategies by understanding the trends and d

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									     ENT Devices Market to 2017 - Cochlear Implants and Bone
       Anchored Hearing Implants are the Fastest Growing
                            Segments
 Reference Code: GBIME0035MR                                                                                           Publication Date: July 2011

                                    ENT Devices Market Forecast to Increase at a CAGR of 7% during 2010–2017
   The global market for ENT         ENT Devices Market, Global, Revenue ($bn), 2010–2017
   devices is forecast to
   exceed $13 billion by                                     14

   2017, increasing at a
   compound annual growth
                                                             12
   rate (CAGR) of 7% during
   2010–2017.
                                                                                     CAGR 7%
                                                             10
                                             Revenue ($bn)




                                                              8



                                                              6



                                                              4



                                                              2



                                                              0
                                                                       2010                                         2017


                                     Source: GBI Research, Company Annual Reports and Interviews with Industry Experts and Key Opinion Leaders



                                    The global ENT (ear, nose and throat) devices market is forecast to exceed $13 billion by 2017,
                                    increasing at a compound annual growth rate (CAGR) of 7% during 2010–2017. The ENT devices
                                    market is expected to be primarily driven by the increased adoption of technologically advanced
                                    equipment. According to the World Health Organization (WHO), January, 2011, about 300 million
                                    people worldwide currently suffer from moderate to severe hearing loss, and this number is
                                    expected to increase to 700 million by 2015. The percentage of the global population above the
                                    age of 60 is expected to rise to 17% by 2030, and as the risk of ENT disorders increases with age,
                                    demand for ENT devices is also expected to increase.




ENT Devices Market to 2017 - Cochlear Implants and Bone                                                           GBIME0035MR /Published JUL 2011
Anchored Hearing Implants are the Fastest Growing Segments
                                                                                                                                                 Page 1
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                                    William Demant Holding, Sonova Holding AG, Widex and Seimens to Dominate Global ENT
                                    Devices Market

                                     ENT Devices Market, Global, Company Share (%), 2010
                                                                                    William Demant Holding
                                                                                              A/S
                                                                                             14%



                                                                                                   Sonova Holding AG
                                                                                                         14%



                                                            Others
                                                             60%
                                                                                                 Widex A/S
                                                                                                   12%



                                     Source: GBI Research



                                    William Demant Holding A/S (WDH) and Sonova Holding AG are key companies currently
                                    operating in the ENT devices industry, with a 14% and 13.5% share of the global ENT devices
                                    market respectively. WDH has a diverse product portfolio and generates revenue through the
                                    development of products in three categories, namely hearing aids, diagnostic instruments and
                                    personal communication. The Oticon, Bernafon and Sonic brands of WDH are the main drivers of
                                    growth for the company, and the acquisition of Otix Global has strengthened WDH’s distribution
                                    activities and added the Sonic brand to the company’s hearing aid devices product line. Sonova
                                    Holding follows WDH with 13.5% share of the global ENT devices market. The company is a
                                    market leader in the development of innovative products, the Lyric system-a hearing aid launched
                                    by Sonova is invisible to people other than the wearer. Siemens Healthcare; a pioneer in the In The
                                    Ear (ITE) hearing aids market holds an 11% share in the global ENT devices market. Siemens
                                    Healthcare has launched a number of new products in hearing instruments; the latest in the series
                                    is the iMini hearing aid device. Cochlear Ltd. hold a 7.8% share in the global ENT devices market
                                    and is a global leader in the hearing implants market. In the future, companies are expected to
                                    focus on R&D and explore newer markets, whilst also aggressively marketing existing products.




ENT Devices Market to 2017 - Cochlear Implants and Bone                                                 GBIME0035MR /Published JUL 2011
Anchored Hearing Implants are the Fastest Growing Segments
                                                                                                                                     Page 2
                                                                      © GBI Research. This is a licensed product and is not to be photocopied
                                    Hearing Aid Devices to Continue to be the Largest Category in the Global ENT Devices
   Hearing aid devices              Market
   category emerged as the
   largest category in the           ENT Devices Market, Global, Category Wise Revenue Contribution Share (%), 2010
   global ENT devices
   market, accounting for                                                  Others
                                                                            14%
   about 86% of the overall
   ENT devices market in
   2010.




                                                                                                        Hearing Aid Devices
                                                                                                               86%


                                     Source: GBI Research, Company Annual Reports and Interviews with Industry Experts and Key Opinion Leaders



                                    In 2010, the hearing aid devices category emerged as the largest category in the global ENT
                                    devices market, accounting for about 86% of the overall ENT devices market. The global hearing
                                    aid devices market was valued at $6.6 billion in 2010 and is forecast to grow at a CAGR of 6% to
                                    reach $9.9 billion in 2017. An increase in the penetration of hearing aid devices in the US and the
                                    UK and technological advances, such as open fir hearing aids, are driving the growth of the hearing
                                    aid devices market. In addition, ENT devices market growth has also been stimulated by higher
                                    levels of healthcare expenditure in developed economies and an increase in the adoption rate of
                                    hearing aid devices.




ENT Devices Market to 2017 - Cochlear Implants and Bone                                                           GBIME0035MR /Published JUL 2011
Anchored Hearing Implants are the Fastest Growing Segments
                                                                                                                                                 Page 3
                                                                             © GBI Research. This is a licensed product and is not to be photocopied
                                    1         Table of Contents
                                    1   Table of Contents ........................................................................................................................ 4
                                        1.1    List of Tables..................................................................................................................... 7
                                        1.2    List of Figures ................................................................................................................... 8
                                    2   Introduction .................................................................................................................................. 9
                                        2.1    GBI Research Guidance ................................................................................................... 9
                                    3   ENT Devices - An overview ....................................................................................................... 10
                                        3.1    Diagnostic Devices ......................................................................................................... 10
                                        3.2    Hearing Aid Devices ....................................................................................................... 10
                                        3.3    Hearing Implants ............................................................................................................. 11
                                        3.4    Voice Prosthesis ............................................................................................................. 12
                                    4   ENT Devices - Market Characterization .................................................................................... 13
                                        4.1    ENT Devices Market, Global, Revenue ($m), 2003–2010 .............................................. 13
                                        4.2    ENT Devices Market, Global, Revenue ($m), 2010–2017 .............................................. 14
                                        4.3    ENT Devices Market, Global, Company Share (%), 2010 .............................................. 15
                                        4.4    ENT Devices Market - Key Trends .................................................................................. 16
                                           4.4.1    Device Innovations and Technological Advances in ENT Devices is Driving ENT
                                                    Devices Market ........................................................................................................ 16
                                           4.4.2    ENT Devices Market Continue to Evolve Globally ................................................... 17
                                           4.4.3    Consolidation in ENT Devices Market through Mergers and Acquisitions ............... 17
                                        4.5    ENT Devices Market - Market Dynamics ........................................................................ 18
                                           4.5.1    Market Drivers ......................................................................................................... 18
                                           4.5.2    Market Restraints .................................................................................................... 19
                                    5   ENT Devices Market - Category Analysis and Forecast ............................................................ 20
                                        5.1    ENT Diagnostic Devices Market, Global, Revenue ($m), 2003–2010............................. 21
                                        5.2    ENT Diagnostic Devices Market, Global, Revenue ($m), 2010–2017............................. 22
                                        5.3    ENT Diagnostic Devices Market, Global, Company Share (%), 2010 ............................. 23
                                        5.4    ENT Diagnostic Devices Market - Market Dynamics ....................................................... 24
                                           5.4.1    Market Drivers ......................................................................................................... 24
                                           5.4.2    Market Restraints .................................................................................................... 24
                                        5.5    Hearing Aid Devices Market, Global, Revenue ($m), 2003–2010 ................................... 25
                                        5.6    Hearing Aid Devices Market, Global, Revenue ($m), 2010–2017 ................................... 26
                                        5.7    Hearing Aid Devices Market, Global, Company Share (%), 2010 ................................... 27
                                        5.8    Hearing Aid Devices Market - Market Dynamics ............................................................. 28
                                           5.8.1    Market Drivers ......................................................................................................... 28
                                           5.8.2    Market Restraints .................................................................................................... 29
                                        5.9    Hearing Implants Market, Global, Revenue ($m), 2003–2010 ........................................ 30
                                        5.10 Hearing Implants Market, Global, Revenue ($m), 2010–2017 ........................................ 31
                                        5.11 Hearing Implants Market, Global, Company Share (%), 2010 ........................................ 32
                                        5.12 Hearing Implants Market - Market Dynamics .................................................................. 33
                                           5.12.1 Market Drivers ......................................................................................................... 33
                                           5.12.2 Market Restraints .................................................................................................... 33
                                        5.13 Voice Prosthesis Market, Global, Revenue ($m), 2003–2010 ........................................ 34
                                        5.14 Voice Prosthesis Market, Global, Revenue Forecast ($m), 2010–2017.......................... 35
                                        5.15 Voice Prosthesis Market, Global, Company Share (%), 2010 ......................................... 36
                                        5.16 Voice Prosthesis Market - Market Dynamics................................................................... 37
                                           5.16.1 Market Drivers ......................................................................................................... 37
                                           5.16.2 Market Restraints .................................................................................................... 37
                                    6   ENT Devices Market - Country Analysis and Forecasts ............................................................ 38
                                        6.1    ENT Devices Market: Country Analysis .......................................................................... 38
                                        6.2    Historic and Forecast Revenue, By Country ................................................................... 39
                                           6.2.1    ENT Devices Market, the US, Revenue ($m), 2003–2010 ...................................... 39
                                           6.2.2    ENT Devices Market, the US, Revenue Forecast ($m), 2010–2017 ....................... 40
                                           6.2.3    ENT Devices Market, Canada, Revenue ($m), 2003–2010 ..................................... 41


ENT Devices Market to 2017 - Cochlear Implants and Bone                                                                               GBIME0035MR /Published JUL 2011
Anchored Hearing Implants are the Fastest Growing Segments
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                                         6.2.4    ENT Devices Market, Canada, Revenue ($m), 2010–2017 ..................................... 42
                                         6.2.5    ENT Devices Market, the UK, Revenue Historic ($m), 2003–2010 ......................... 43
                                         6.2.6    ENT Devices Market, the UK, Revenue Forecast ($m), 2010–2017 ....................... 44
                                         6.2.7    ENT Devices Market, Germany, Revenue Historic ($m), 2003–2010...................... 45
                                         6.2.8    ENT Devices Market, Germany, Revenue Forecast ($m), 2010–2017 .................... 46
                                         6.2.9    ENT Devices Market, France, Revenue ($m), 2003–2010 ...................................... 47
                                         6.2.10 ENT Devices Market, France, Revenue ($m), 2010–2017 ...................................... 48
                                         6.2.11 ENT Devices Market, Italy, Revenue ($m), 2003–2010 ........................................... 49
                                         6.2.12 ENT Devices Market, Italy, Revenue Forecast ($m), 2010–2017 ............................ 50
                                         6.2.13 ENT Devices Market, Spain, Revenue ($m), 2003–2010 ........................................ 51
                                         6.2.14 ENT Devices Market, Spain, Revenue ($m), 2010–2017 ........................................ 52
                                         6.2.15 ENT Devices Market, Brazil, Revenue Historic ($m), 2003–2010 ........................... 53
                                         6.2.16 ENT Devices Market, Brazil, Revenue Forecast ($m), 2010–2017 ......................... 54
                                         6.2.17 ENT Devices Market, Japan, Revenue Historic ($m), 2003–2010........................... 55
                                         6.2.18 ENT Devices Market, Japan, Revenue ($m), 2010–2017 ....................................... 56
                                         6.2.19 ENT Devices Market, China, Revenue Historic ($m), 2003–2010 ........................... 57
                                         6.2.20 ENT Devices Market, China, Revenue Forecast ($m), 2010–2017 ......................... 58
                                         6.2.21 ENT Devices Market, India, Revenue Historic ($m), 2003–2010............................. 59
                                         6.2.22 ENT Devices Market, India, Revenue Forecast ($m), 2010–2017........................... 60
                                         6.2.23 ENT Devices Market, Australia, Revenue Historic ($m), 2003–2010 ...................... 61
                                         6.2.24 ENT Devices Market, Australia, Revenue Forecast ($m), 2010–2017 .................... 62
                                    7 ENT Devices Market - Competitive Assessment ....................................................................... 63
                                      7.1    William Demant Holding A/S ........................................................................................... 64
                                         7.1.1    Overview ................................................................................................................. 64
                                         7.1.2    Marketed Products .................................................................................................. 64
                                      7.2    Sonova Holding AG ........................................................................................................ 64
                                         7.2.1    Overview ................................................................................................................. 64
                                         7.2.2    Marketed Products .................................................................................................. 64
                                      7.3    Widex A/S ....................................................................................................................... 65
                                         7.3.1    Overview ................................................................................................................. 65
                                         7.3.2    Marketed Products .................................................................................................. 65
                                      7.4    Cochlear Limited ............................................................................................................. 65
                                         7.4.1    Overview ................................................................................................................. 65
                                         7.4.2    Marketed Products .................................................................................................. 65
                                      7.5    Siemens Healthcare ........................................................................................................ 65
                                         7.5.1    Overview ................................................................................................................. 65
                                         7.5.2    Marketed Products .................................................................................................. 65
                                      7.6    Starkey Laboratories Inc. ................................................................................................ 66
                                         7.6.1    Overview ................................................................................................................. 66
                                         7.6.2    Marketed Products .................................................................................................. 66
                                      7.7    GN ReSound A/S ............................................................................................................ 66
                                         7.7.1    Overview ................................................................................................................. 66
                                         7.7.2    Marketed Products .................................................................................................. 66
                                      7.8    Rion Co. Ltd. ................................................................................................................... 67
                                         7.8.1    Overview ................................................................................................................. 67
                                         7.8.2    Marketed Products .................................................................................................. 67
                                    8 ENT Devices Market - Product Pipeline Analysis ...................................................................... 68
                                      8.1    ENT Devices - Pipeline Products Summary .................................................................... 68
                                      8.2    Profiles of Promising ENT Devices in Clinical Development ........................................... 69
                                         8.2.1    3D Intra-Aural Scanner ............................................................................................ 69
                                         8.2.2    DUET Speech Processor ........................................................................................ 69
                                         8.2.3    Ingenia ..................................................................................................................... 69
                                         8.2.4    Hybrid Auditory Implant ........................................................................................... 70
                                         8.2.5    Hearing Aid .............................................................................................................. 70
                                         8.2.6    Cochlear Hybrid System .......................................................................................... 70

ENT Devices Market to 2017 - Cochlear Implants and Bone                                                                           GBIME0035MR /Published JUL 2011
Anchored Hearing Implants are the Fastest Growing Segments
                                                                                                                                                                        Page 5
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                                    9  ENT Devices Market - Consolidation Landscape ...................................................................... 71
                                       9.1    Deals by Count, 2007–2010............................................................................................ 71
                                       9.2    ENT Devices Market - Strategic Deals Analysis ............................................................. 72
                                          9.2.1   Sonova Holding Acquires Advanced Bionics ........................................................... 72
                                          9.2.2   Sonova Holding acquires InSound Medical ............................................................. 72
                                          9.2.3   William Demant Holding acquires Otix Global Inc. .................................................. 73
                                    10 Appendix ................................................................................................................................... 74
                                       10.1 Definitions ....................................................................................................................... 74
                                          10.1.1 ENT Devices............................................................................................................ 74
                                          10.1.2 Standard Otoscopes ................................................................................................ 74
                                          10.1.3 Video Otoscopes ..................................................................................................... 74
                                          10.1.4 Diagnostic Devices .................................................................................................. 74
                                          10.1.5 Audiometer .............................................................................................................. 74
                                          10.1.6 Otoscope ................................................................................................................. 74
                                          10.1.7 Hearing Aid Devices ................................................................................................ 74
                                          10.1.8 Analog Hearing Devices .......................................................................................... 74
                                          10.1.9 Digital Signal Processing Hearing Aids ................................................................... 74
                                          10.1.10 Behind-the-ear (BTE) .............................................................................................. 74
                                          10.1.11 Completely-in-the-canal (CIC) ................................................................................. 74
                                          10.1.12 In-the-canal (ITC) .................................................................................................... 75
                                          10.1.13 In-the-ear (ITE) ........................................................................................................ 75
                                          10.1.14 Hearing Implants ..................................................................................................... 75
                                          10.1.15 Bone Anchored Hearing Implants ............................................................................ 75
                                          10.1.16 Cochlear Implants.................................................................................................... 75
                                          10.1.17 Voice Prosthesis ...................................................................................................... 75
                                       10.2 Acronyms ........................................................................................................................ 75
                                       10.3 Research Methodology ................................................................................................... 76
                                          10.3.1 Secondary Research ............................................................................................... 76
                                          10.3.2 Primary Research .................................................................................................... 76
                                          10.3.3 Modeling and Forecasting ....................................................................................... 76
                                       10.4 Contact Us ...................................................................................................................... 77
                                       10.5 Disclaimer ....................................................................................................................... 77
                                       10.6 Sources ........................................................................................................................... 77




ENT Devices Market to 2017 - Cochlear Implants and Bone                                                                              GBIME0035MR /Published JUL 2011
Anchored Hearing Implants are the Fastest Growing Segments
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                                    1.1      List of Tables
                                    Table 1: ENT Devices Market, Global, Revenue ($m), 2003–2010 ............................................. 13
                                    Table 2: ENT Devices Market, Global, Revenue ($m), 2010–2017 ............................................. 14
                                    Table 3: ENT Devices Market, Global, Key Company Revenues ($m), 2010 ................................. 15
                                    Table 4: ENT Diagnostic Devices Market, Global, Revenue ($m), 2003–2010 ............................ 21
                                    Table 5: ENT Diagnostic Devices Market, Global, Revenue ($m), 2010–2017 ............................ 22
                                    Table 6: ENT Diagnostic Devices Market, Global, Key Company Revenues ($m), 2010 ............ 23
                                    Table 7: Hearing Aid Devices Market, Global, Revenue ($m), 2003–2010 .................................. 25
                                    Table 8: Hearing Aid Devices Market, Global, Revenue ($m
								
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