Global Security Software for Consumers Market 2010-2014 by InfinitiResearch

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									2010-2014   Global Security Software for Consumers Market




                                       technavio insights
2010-2014   Global Security Software for Consumers Market




               CONTENTS


               01. Executive Summary ..............................................1

               02. Introduction ...........................................................2

               03. Market Landscape ................................................3

               04. Vendor Landscape ...............................................7

               05. Buying Criteria .....................................................10
               06. Market Growth Drivers ........................................11

               07. Drivers and their Impact .....................................13

               08. Market Challenges .............................................14

               09. Market Trends ......................................................16
               10. Key Vendor Analysis ...........................................18
               10.1 Symantec Corp. .................................................................. 18

               10.2 McAfee Inc. ......................................................................... 20

               10.3 Trend Micro Inc. ................................................................... 23

               10.4 Kaspersky Lab ZAO ............................................................. 25

               11. Other Reports in this Series .................................27



2010-2014                                     Global Security Software for Consumers Market
2010-2014   Global Security Software for Consumers Market




               EXHIBITS

               Exhibit 1: Global Security Software for Consumers Market
                             2010–2014 (US$ billion) .........................................................4

               Exhibit 2: Geographical Segmentation .............................................5

               Exhibit 3: Vendor Segmentation .........................................................8




2010-2014                                     Global Security Software for Consumers Market
Global Security Software for Consumers Market
                                                                                                         1

      01. Executive Summary
                                This report covers the Global Security Software for Consumers
                                 market (individual users)
                                Further, the report discusses vendors providing solutions the
        Market Scope             Consumers/Home users
                                The report does not include vendors that are not in the
                                 Consumers segment but maybe in segments such as Enterprises
                                 and Governments

                                2010: US$4.3 billion
        Market Size
                                2014: US$5.8 billion

        Growth Rate             7.5 percent

                                Americas
        Key Geographies
                                EMEA

        Key Customer
                                Consumers
        Segment

                                Convergence of Security Solutions
        Trends                  Increasing Consolidation and Strategic Alliances
                                Shift of Demand towards Developing Regions

                                Increasing Broadband Penetration is Increasing the Attack
                                 Vector
        Drivers
                                Rising Frequency and Complexity of Attacks
                                Increasing Usage of Third Party Applications

                                Continued Growth of Piracy
        Challenges              Gradual Shift towards Free Security Solutions
                                Dependence of the Consumer Sector on the Economy

                                Overall Security Features
        Key Customer Needs      Price and Total Cost of Ownership
                                Scalability

                                Symantec Corp.
                                McAfee, Inc.
        Key Vendors
                                Trend Micro, Inc.
                                Kaspersky Lab ZAO




2010-2014                                                    Global Security Software for Consumers Market
Global Security Software for Consumers Market
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      02. Introduction
      Security Software is a generic term and includes software or a set of software used to secure the
      computer network or the whole network infrastructure of an organisation. Security Software may
      include anti-virus software, cryptographic software, firewall, IDS, spyware remover, IP), etc.
      Further, it can also be a combination of two or more pieces of software. Security software for
      consumer generally includes solutions such as anti-virus, firewall, encryption, anti-spam, etc.
      However, the Security Software for Consumers generally do not include advanced offerings such
      as IPS and IDS.

      The Global Security Software for Consumers market is seeing modest growth and is currently
      growing at
								
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