Yahoo Is Now Resorting To Selling Killer
Domain Names On The Cheap
A Secret Report
No sooner do we finish writing up Yahoo deadpooling yet another project, Gallery,
do we get a tip that Yahoo apparently has another money saving/making plan:
Selling off domains it owns. That’s exactly what it has done with contests.com,
which sold during a live auction last night.
What’s really odd though (aside from an Internet giant actually selling a domain
rather than buying one), is the price at which it sold. Contests.com is a killer
domain name. People like my mother love nothing more than going online and
searching for contests to enter to win stuff. But what’s crazy is that Yahoo sold it
for only $380,000.
Let’s put that in some perspective. In February, Toys.com sold for $5.1 million in
auction. Sure, that’s a better domain, but not over 10 times better. And a few weeks
ago, Candy.com sold for $3 million
How Yahoo failed to secure even a million for the name is beyond me. Just poor
luck in the auction? This guy who apparently left right before the auction started
last night is flabbergasted as well.
I just really would like to know why Yahoo would even sell it in the first place? I
know times are tough at Yahoo but is $380K really going to help much in the long
run? No. Hell, it’d probably be better to keep the domain and just put a load of ads
on it, perhaps even Google ads. Or, I don’t know, run some Yahoo contests on it.
People on the web love that stuff, I hear.