Spire Washington Hospital
JOB CODE: GO402
JOB TITLE: GP Liaison Officer
REPORTS TO: Business Development Manager
DEPARTMENT: Marketing Office
LOCATION: Spire Washington Hospital
DATE: May 2008
JOB PURPOSE: Visit GP practices to promote Spire Washington
Hospital services. Prepare GP educational events,
to help drive patients referrals and to build an
effective GP and Consultant relationship.
ACCOUNTABILITIES AND ACTIVITIES:
Visit GP practices to promote Patient choice and private healthcare (On
To identify high PMI practices and target to help drive patient referrals.
Maintain database of consultants to visit GP practices and offer the
service to high PMI practices.
Planning and delivering GP engagement programme.
Arrange Practice Manager and Consultant wives evening at regular
Create an effective Consultant and GP relationship through all events.
Planning and delivering presentations to relevant referrers/patient
Planning and delivering a marketing and advertising campaign
Produce reports for HD and BDM to show referral rates from practices
involved in events to show effectiveness of events.
Evaluate targeted practices on regular basis with BDM.
To promote Spire brand awareness at every opportunity to all
Ability to work as part of the marketing team.
Carry out any other duties which may be requested by the Hospital
management team from time to time.
EXPERIENCE AND SKILLS:
The successful applicant will need to have knowledge of the NHS and
Private Health sectors. They must be quick learners, flexible, and have
the ability to work independently and plan their own workloads. They
must be outgoing, confident and comfortable in representing the hospital
at both internal and external events. It is essential the candidate has
excellent relationship building skills.
Minimum Role Requirements:
Standard of Education – 5 GCSE, grade A-C or equivalent.
Experience of written and verbal communications at all levels.
Ability to write business level English using the appropriate
language together with correct grammar.
Ability to speak business level English, to articulate in a clear
manner using appropriate vocabulary.
Computer and keyboard skills, comfortable in using MS Office, MS
PowerPoint, MS Outlook and MS Excel.
Knowledge of databases with quick and accurate data searching and
Time management, prioritisation, multi-tasking and organisation
Ability to work effectively and make decisions without close
supervision, but has the ability to provide and accept constructive
Ability to work under pressure in a calm, professional, efficient and
Quality focus, attention to detail
Evening and occasional weekend working as business needs dictate.
Ability/Experiences of using analytical approaches
Experience of arranging events and seminars
Experience of marketing and advertising campaigns
Experience in the Health Sector