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FOR IMMEDIATE RELEASE Contact Kelly Striewski Powered By Docstoc
					   FOR IMMEDIATE RELEASE                                                  Contact: Kelly Striewski
                                                                            BWR Public Relations
                                                                                    310-550-7776
                                                                           kstriewski@bwr-la.com

                                                                                    Jennifer Lowitz
                                                                          Frederick’s of Hollywood
                                                                                      323-957-5809
                                                                            jlowitz@fredericks.com


            JULIANNE MOORE TO HOST FREDERICK’S OF HOLLYWOOD
                     3RD ANNUAL LINGERIE ART AUCTION

              Lingerie Leader Hosts Event to Benefit Tuberous Sclerosis Alliance


HOLLYWOOD (September 26, 2005) – Lingerie legend Frederick’s of Hollywood is proud to
announce Academy Award nominated actress, Julianne Moore as host of the 3rd Annual
Frederick’s of Hollywood Lingerie Art Auction. This benefit returns again after two hugely
successful programs, for which more than 100 celebrities raised funds and awareness for life-
changing causes. This year, the Frederick's of Hollywood auction benefits the TS Alliance.
Taking place at the new flagship Frederick’s of Hollywood boutique on October 27, the event will
feature a private shopping reception to benefit TSA and a live auction with celebrity designed
corsets.


“We are incredibly honored to have Julianne Moore as our host this year,” said Linda LoRe, CEO &
President, Frederick’s of Hollywood. “Her spirit and generosity are qualities that make her a true
role-model for all women.     We’re certain her passion will be felt throughout the Hollywood
community to raise awareness for this great event and for the TS Alliance.”




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Frederick’s of Hollywood / Julianne Moore
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Since it’s inception in 2003, The Frederick’s of Hollywood Lingerie Art Auction & Fashion Show
has received participation from more than 100 of today’s hottest celebrities including Susan
Sarandon, Geena Davis, Sarah Jessica Parker, Britney Spears, Ellen DeGeneres, Goldie Hawn,
Sharon Stone, Ben Stiller, Courteney Cox & David Arquette, Jennifer Aniston, Barbra Streisand
and Halle Berry, to name a few.


Event Chair Julianne Moore stated, “We at the TS alliance are so excited about this event. It is a
chance to raise much-needed funds, as well as raise awareness about a disease that has not been
well known, yet it affects as many people as are affected by cystic fibrosis. We are thrilled by
Frederick's participation.”


As host of this year’s event, Moore submitted the first design for the 2005 program. Titled “Peace,
Love & Understanding,” her design features a body entirely covered with silver sequins and straps
of dark grey velvet. Adorning the bottom of the corset is a row of silver peace signs that dangle
from the body. A participant for the previous two years, Moore’s designs have always been among
the top-sellers for the program.


Additionally, just after the October 27 event, Frederick’s of Hollywood will host an online auction
of corsets at www.fredericks.com.        Beginning October 28, website visitors can bid to own a
personally designed celebrity corset with all proceeds going to the TS Alliance. A sneak preview of
the corsets will go live on the site prior to the live auction to pique potential bidders’ interest.


"The TS Alliance is thrilled to partner with Frederick's of Hollywood through Julianne Moore, who
has a longstanding relationship with our organization," says Nancy L. Taylor, Chief Executive
Officer. "We believe this event will be a fun way to not only raise critically needed funds to help
those affected by tuberous sclerosis complex but also to increase awareness about this rare
disorder."




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Frederick’s of Hollywood / Julianne Moore
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For nearly 60 years, Frederick’s of Hollywood has been the leader in pioneering innovative, alluring
lingerie. Every time a woman in America puts on a piece of black lingerie, a push-up bra or a thong,
she has Frederick’s to thank. With more than 150 boutique stores nationwide, world-famous
catalog and online shop, Frederick’s has been recognized as one of the world’s most well-known
brands. Visit www.fredericks.com.


The TS Alliance is the only national voluntary health organization dedicated to finding a cure for
Tuberous Sclerosis Complex (TSC) and improving the lives of those affected. TSC is a multi-
system disorder that causes tumors form in various vital organs, primarily the brain, heart, eyes,
kidneys, lungs and skin. People with TSC often develop epilepsy, autism and learning and
behavioral problems. Currently there is no cure. TSC is estimated to affect nearly 50,000 people in
the U.S., and more than 1 million worldwide.



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