Google Analytics and Google AdWords
Google provides a quick, effective and hassle-free way for merchants to
advertise their products and services in the Internet through Google
AdSense, a cost-per click and cost-per impression advertising service,
where ads are displayed along search and content sites and search results
done in the Google network. Merchants will be charged when online users
click on the ads that are shown. Keywords are chosen in which the ads
will appear, and the merchants will specify on how much they are willing
to shell out for each click.
There are various benefits that advertisers can get from utilizing Google
AdWords. Unlike other online advertising channels, AdWords enables the
advertiser to do away with deadlines and contracts. Google's kind of
advertising does not ask prepayment and packages. It is by this method
that merchants can manage their advertising campaigns with their
preferred performance metrics.
The service gives maximum exposure for advertisers due to the sheer
number of visitors acquired by the various sites included in the Google
network. Advertisements are displayed along search and content sites and
products in audience comprising about 80% Internet users in the U.S. Ads
appear beside search results or occupying a space in a results page a
user navigates through to get to a site directory.
Google's own electronic mail service, Gmail, also features the ads.
To make the service more advantageous for advertisers, AdWords has
integrated with Google Analytics. Google Analytics informs advertisers
information such as the channels to which online visitors located their
ads and the manner they react and interact with the site. The service
enables merchants gain more visitors to their pages. Google Analytics
also monitors the activities of merchants that are not related to
AdWords, without any charge at all. With Analytics, one can create
marketing campaigns that are target-centered and ROI-driven.
The initial announcement that Google is offering this service alongside
AdWords has caused a considerable buzz among users. Advertisers have been
on their toes deciding whether or not to avail of the new product. A lot
of users have started to investigate what sets Google Analytics apart
from other analytics companies such as WebTrends and Coremetrics. The
tool got so in demand that Google has to temporarily stop interested
parties from registering. By the time they decided to do so, over 200,000
accounts have been created.
The service is free for those sites that attract 5 million or less page
views. For those sites that garner more views, it is necessary to
register for a Google AdWords account. Registration is fast, it takes
about only seven minutes to do so (less if the advertiser already has a
Gmail email account.) The Help option is functional enough, and the
system is available in multiple languages. Plus, Google placed importance
in protecting the corporate data of each account, knowing that data
regarding web analytics is extremely delicate.
Google Analytics became so popular in its initial launch due to several
reasons: First, the fact that Google, a cyberspace giant, is offering it
for free. Costs only occurs when the page starts to attract more than 5
million page views. The service is highly functional and has good
features, which are more advanced than other analytics tools. Operations
there are doubts that Google will gain advantage from their offer to
monitor outside ventures of the merchants, the company stresses
Admittedly, some problems came up for Google due to the immense
popularity of the service. It took almost a whole day or more for some
data to load into the interface of Google Analytics, in fact some data
takes more. There are also some difficulties with support infrastructure.
For those who are considering availing of the service, there are some
possible concerns that need to be considered, that stems from it being a
live or tag-based reporting software. The main issue with tools such as
Google Analytics is that downloaded data like audio and video files and
PDF may not thoroughly monitored.
Google Analytics is one channel for Google to take care of their
advertisers and any other marketer who wishes to make good quality
material on the web. The service is capable of delivering high-end web
analytics to advertisers, and its integration with AdWords provides