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					Shampoos
Normalizing Shampoo
   What it is:
      A cleansing shampoo that is gentle enough for daily
      use.

   Key Benefits:
       • Rich, fragrant and creamy lather leaves hair feeling
         fresh, responsive and full of body.
       • Completely frees hair and scalp of dirt and oil
         without disturbing their natural balance.
       • Chelating agents remove build-up.

   Who Needs This Product:
      Normal to oily hair. Safe for permed and color-
      treated hair.
Delicate Care Shampoo
   What it is:
      A delicate, sulfate-free shampoo formulated to provide a
      rich lather.

   Key Benefits:
         Acai Berry and Argan Oil
         Pampers multi-processed hair.
         Preserves the natural lipid balance for improved color
         longevity.
         Sulfate-Free

   Who needs this product:
      Delicate Care is targeted for customers with multi-
      processed colored hair or those who are actively seeking a
      sulfate-free shampoo.
Full-Lift Volumizing Shampoo
    What it is:
       A shampoo with a nourishing soy and wheat protein formula
       that adds fullness, volume and lift.

    Key Benefits:
          Adds extra lift, weightless volume and shine
          Paraben- and silicone-free
          Safe for color-treated hair

    Who needs this product:
       Anyone with fine, or thin hair looking for natural volume and
       fullness.
Deep Smoothing Shampoo
   What it is:
      A smoothing shampoo that gently cleanses, leaving hair shiny
      and manageable.

   New technology:
      Extracted from Camellia Flower Seeds, Camellia Serum is
      known to contain natural antioxidants and vitamin E. All of
      the new technology Smooththérapie products contain
      Camellia Serum, infusing hair with remarkable softness
      smoothnessand shine.

        Key Benefits:
          Cleanses as it smoothes frizzy, unruly hair for soft, shiny,
          easy-to-manage hair
          Paraben-free
          Bottle contains up to 50% Post-Consumer Recycled
          content

   Who needs this product:
      Anyone with unruly, frizzy, medium to coarse hair. Also
      lightweight enough for fine hair.
Strengthening Shampoo
   What it is:
      Shampoo that gently cleanses hair and repairs with
      restorative ceramides.

   Key Benefits:
         Begins fortifying hair as it gently cleanses without drying
         hair or scalp.
         When complete system is used, customer will notice up
         to 90% less hair breakage in just 10 days.
         VitaForce technology
         Resists future damage
         Increased moisturizing properties
         Increased manageability

   Who needs this product:
   Biolage Fortethérapie is recommended for customers looking to
   strengthen and repair damaged or chemically-treated medium to
   coarse hair.
After Sun Shampoo

   What it is:
      An intense moisturizing shampoo that removes salt and
      chlorine without striping.

   Key Benefits:
         • Restores hydration and shine
         • Leaves hair soft, silky and manageable
         • Contains Sunflower Seed Extract, UV filters and
           conditioning agents for moisture, protection and
           sun-reflecting shine
         • Sunny, fresh fragrance
         • Provides cooling sensation

   Who needs this product:
      Any customer whose hair is influenced by the damaging
      effects of the sun, chlorine and seawater. Safe for normal or
      color-treated hair.
Cooling Mint Shampoo
   What it is:
      A shampoo enriched with refreshing Kola Nut & Mint
      Complex that cleanses and awakens scalp and hair.

   Key Benefits:
         Leaves hair soft, shiny and manageable.
         Glycine removes excess oil
         Mint & Kola Nut stimulate & revive the scalp with uplifting
         refreshing sensation
         Bio-Cushion Complex calms, soothes & protects the scalp

   Who needs this product:
      This product works great on normal to oily scalp and hair
      and is ideal for any customer seeking an energizing scent for
      an uplifting experience. It is also safe to use on color-
      treated hair.
Antidandruff Shampoo
   What it is:
      An antidandruff shampoo that cleanses and purifies the scalp
      and hair while controlling flaking and relieving scalp irritation
      from dandruff.

   Key Benefits:
         Bio-Cushion Complex technology calms, soothes &
         protects scalp
         Pyrithione Zinc controls and prevents dandruff
         Aqua Oils protect the scalp from stress irritants
         Green Tea: toning antioxidant
         Mallow Root: gentle, non-stripping astringent that cares
         for color treated hair
         Safe for color-treated hair
         Dermatologist tested

   Who needs this product:
      This product is ideal for the customer looking to relieve the
      daily discomfort of dandruff and stressed scalp with calming
      sensations. May be used on any hair type and is safe to use
      on color-treated hair.
Conditioners &
 Treatments
Conditioning Balm
   What it is:
      An intensive rinse-out crème conditioner that repairs
      dry or over-stressed hair.

   Key Benefits:
       • Botanically enriched crème deeply moisturizes and
         conditions hair.
       • Eliminates static flyaway and helps repair split ends.
       • Restores the natural beauty of the hair with the
         very first application.

   Who Needs This Product:
      Dry or over-stressed hair. Recommended for permed
      and color-treated hair.
Daily Leave-in Tonic

    What it is:
       A leave-in spray conditioner that remoisturizes normal
       to slightly dry hair. Perfect for dry or damaged ends.

    Key Benefits:
        • Ultra-light, oil-free formula gives hair an instant
          boost of energy and strength.
        • Smoothes surface damage to detangle, renew luster
          and give hair optimum manageability.
        • Leaves hair feeling fresh and responsive with
          increased body and fullness.
        • Soothes dry, itching scalp.

    Who Needs This Product:
       Normal to slightly dry hair. Light enough for fine and
       thinning hair. Can be used together with Biolage
       Conditioning Balm for deeply damaged hair. Ideal for
       clients with little time for treatment.
Detangling Solution
    What it is:
       A light conditioning rinse for tangle-free combing and
       improved manageability and shine.

    Key Benefits:
        • Light conditioning actives provide effortless
          combing, eliminate static and reduce flyaways.
        • Imparts healthy, natural shine.
        • Adds body and fullness; won’t weigh hair down.

    Who Needs This Product:
       All hair types, especially normal, fine and slightly dry
       hair. Also recommended for children’s hair.
Delicate Care Conditioner
    What it is:
       A delicate conditioner made of a paraben- and silicone-free
       formula that lightly conditions and softens for silk
       manageability.

    Key Benefits:
          Conditioning Avocado and Argan Oil
          Helps protect against environmental aggressors for
          prolonged color vibrancy.
          Paraben- and Silicone-Free

    Who needs this product:
       Delicate Care Conditioner is ideal for fine to normal hair.
Full-Lift Volumizing Conditioner
    What it is:
       A conditioner with a nourishing soy and wheat protein
       formula that adds shine and weightless volume.

    Key Benefits:
          Adds extra lift, and shine for voluminous hair
          Paraben- and silicone-free
          Weightlessly detangles
          Safe for color-treated hair

    Who needs this product:
       Anyone with fine, or thin hair looking for natural volume and
       fullness.
Deep Smoothing Conditioner
   What it is:
      A smoothing conditioner that consists of a lightweight
      formula that nourishes and softens.

   New technology:
      Extracted from Camellia Flower Seeds, Camellia Serum is
      known to contain natural antioxidants and vitamin E. All of
      the new technology Smooththérapie products contain
      Camellia Serum, infusing hair with remarkable softness
      smoothnessand shine.

        Key Benefits:
          Weightless formula instantly softens, nourishes and tames
          unruly frizz.
          Paraben-free

   Who needs this product:
      Anyone with unruly, frizzy, medium to coarse hair. Also
      lightweight enough for fine hair.
Deep Smoothing Leave-In Treatment
   What it is:
      A leave-in deep moisturizing treatment.

   Key Benefits:
         Instant lightweight smoothness
         Provides lasting frizz control and detangling for
         manageable, naturally shiny hair
         For daily use

   Who needs this product:
      Anyone with fine, limp hair looking for a smooth look and
      desires classic, natural looks.
Deep Smoothing Ultra-Control Masque
   What it is:
      A smoothing masque to help control rebellious hair.

   Key Benefits:
         Deep moisture
         Ultra-frizz control
         Long-lasting smoothness and shine
         Weekly deep smoothing treatment

   Who needs this product:
      Anyone with fine, limp hair looking for a smooth look and
      desires classic, natural looks.
Strengthening Conditioner
   What it is:
      An intensive conditioner for weak, overworked hair.
      Designed to reduce breakage in over-stressed hair by
      repairing weak spots in hair strands with botanical extracts
      of bamboo and mango seed oil.

   Key Benefits:
         Infuses ceramides (your hair’s natural intercellular bonds)
         to fortify your hair as it deeply conditions.
         When complete system is used, customer will notice up
         to 90% less hair breakage in just 10 days.
         VitaForce Technology
         Resists future damage
         Increased moisturizing properties
         Increased manageability

   Who needs this product:
   The Biolage Fortethérapie line is recommended for customers
   looking to strengthen and repair damaged or chemically-treated
   medium to coarse hair.
Cooling Mint Conditioner
    What it is:
       A conditioner that refreshes scalp and hair with a cooling
       Kola Nut & Mint Complex and provides light moisture.
       Weightless conditioners leave hair soft, shiny and
       manageable.

    Key Benefits:
          Leaves hair soft, shiny and manageable.
          Glycine removes excess oil
          Mint & Kola Nut stimulate & revive the scalp with uplifting
          refreshing sensation
          Bio-Cushion Complex calms, soothes & protects the scalp

    Who needs this product:
       This product works great on normal to oily scalp and hair
       and is ideal for any customer seeking an energizing scent for
       an uplifting experience. It is also safe to use on color-
       treated hair.
Antidandruff Conditioner
    What it is:
       An antidandruff conditioner that conditions the scalp and
       helps eliminate and prevent the symptoms of dandruff.

    Key Benefits:
          Bio-Cushion Complex technology calms, soothes &
          protects scalp
          Pyrithione Zinc controls and prevents dandruff
          Aqua Oils protect the scalp from stress irritants
          Green Tea: toning antioxidant
          Mallow Root: gentle, non-stripping astringent that cares
          for color treated hair
          Safe for color-treated hair
          Dermatologist tested

    Who needs this product:
       This product is ideal for the customer looking to relieve the
       daily discomfort of dandruff and stressed scalp with calming
       sensations. May be used on any hair type and is safe to use
       on color-treated hair.
Fortifying Leave-In Treatment
    What it is:
         This spray-on, leave-in conditioner is the third step in a
         three-step system of products designed to reduce
         breakage in over-stressed hair by repairing weak spots in
         hair strands with botanical extracts.

    Key Benefits:
         • Adds a third infusion of strengthening ceramides as it
           detangles, defrizzes and improves manageability.
         • When complete system is used, customer will
           notice up to 90% less hair breakage in just 10 days.

    Who Needs This Product:
          Any customer with very porous, severely damaged hair
     should use all three products in the Fortifying Systeme-
     Shampoo, Conditioner and Leave-In Treatment for maximum
     strengthening. Clients with coarse hair will love using all three
     products even if their hair is only slightly damaged because it
     helps to tame the texture. Clients with fine to medium
     textures and moderate damage should use either the Shampoo
     and Conditioner or the Shampoo and Leave-In Treatment,
     depending upon their preference. The Biolage Fortifying
     Systeme is recommended for both color-treated or textured
     hair. Fine, medium and coarse hair types.
Cera-Repair Volumatherapie Pro

What it is:
   Professional strength intense Ceramide treatment for fine,
   limp hair.

Key Benefits:

     — Patented ceramide technology provides intense cuticle
       repair.
     — Ginseng and Eucalyptus provide long-lasting body, bounce
       and volume.
     — Hair is left feeling naturally fuller, softer and energized.
     — Immediate results.
     — Detangles hair for easy styling.

Who Needs this Product:
   Any customer looking for an intense treatment for fine, limp
   hair that will also provide body, bounce and volume.
Sun Repair Treatment

   What it is:
      An intense conditioning crème that helps mend hair
      exposed to the harmful effects of sun, chlorine and
      seawater.

   Key Benefits:
         • Soothes and moisturizes
         • Leaves hair soft, shiny and tangle-free
         • Contains Sunflower Seed Extract, UV filters and
           conditioning agents for moisture, protection and
           sun-reflecting shine
         • Sunny, fresh fragrance
         • Provides cooling sensation

   Who needs this product:
      Any customer whose hair is influenced by the damaging
      effects of the sun, chlorine and seawater. Safe for normal or
      color-treated hair.
Delicate Care Masque
   What it is:
      A restorative deep treatment made of a paraben- and
      silicone-free formula that provides intense nourishment.

   Key Benefits:
         Nourishes depleted hair for enhanced color retention.
         Adds glossy shine and moisture.
         Paraben- and Silicone-Free

   Who needs this product:
      Delicate Care Masque is ideal for fine to normal hair as a
      weekly deep treatment or for coarser, more damaged hair
      as a daily replacement for Delicate Care Conditioner.
Styling &
Finishing
Products
Complete Control Hairspray
   What it is:
      A firm-hold, fast-drying aerosol hair spray that
      provides natural shine, volume and control to any hair
      style.

   Key Benefits:
       • Contains the Biolage Finish Botanical Complex that
         combines pure botanical extracts of Red Sage and
         Nettle with anhydrous (water-free) fixatives for
         clean, healthy-looking shine. Hair is easy to style
         and humidity resistant.
       • Protective sunscreen guards against damaging UV
         rays.

   Control: Firm

   Who Needs This Product:
      Any customer looking for firm hold. Good for all hair
      types, including permed and color-treated.
Curl Defining Elixir
    What it is:
       A Texturizing gel that provides natural control and soft
       feel to
       any style.

    Key Benefits:
    • STRONGStem Technology
    • Medium definition and soft control

    Hold level:
        Medium Hold

    Who Needs This Product:
    All hair types including permed and color-treated hair.
    Especially helpful for natural curly hair.
Freeze Fix Hair Spray
    What it is:
    • Ultimate humidity resistant, water-free fast-drying aerosol
       spray for
      all-day control.

    Key Benefits:
    • STRONGStem Technology
    • Fast-drying
    • Provides high shine
    • Strong-cling polymers build in lasting shape
    • Strengthening agents repair

    Control:
        Firm Hold

    Who Needs This Product:
    Perfect for individuals who are looking for a fast-drying hair
    spray that gives firm hold and high shine without the
    stickiness.
Volumizing Whipped Mousse
   What it is:
      Luxurious lightweight whipped crème foam that leaves
      hair with bounce and natural softness.

   Key Benefits:
       • Volumizes and conditions
       • Provides body control and shine
       • Lightweight
       • STRONGStem Technology

   Hold Level:
       Medium Hold

   Who Needs This Product:
   Perfect for individuals who are looking for a richer, denser,
   more luxurious mousse.
Finishing Spritz
    What it is:
       A non-aerosol finishing spray for working in last-
       minute style details or for long-lasting, all-over hold.

    Key Benefits:
        • Adds texture, lift, definition and hold while giving
          hair a deep, lustrous finish.
        • Remarkable humidity resistance won’t quit, even in
          damp weather.
        • Contains PABA-free sunscreen and thermal
           protectants.

    Control:
        Firm

    Who Needs This Product:
       All hair types including permed and color treated.
       Especially good for hard-to-hold styles.
Gelee
   What it is:
      A unique fluid styling gel for superb control. Assures
      instant mastery over any styling technique.

   Key Benefits:
       • Conditioning complex smoothes hair with
          remarkable body and rich gloss.
       • Never flakes or builds up; washes away easily.
       • Thermal protectants / PABA-free sunscreen.

   Control:
       Firm

   Who Needs This Product:
      All hair types including permed and color treated.
      Especially recommended for more defined hairstyles or
      hair that needs maximum control.
Hydro-Foaming Styler
   What it is:
      A moisture-rich conditioning foam that transforms into
      a high-gloss styling fluid for molding, shaping and
      defining.

   Key Benefits:
       • Lightweight foam changes to a concentrated, quick-
         penetrating styling liquid.
       • Provides maximum styling versatility for use with
         blow dryer and all styling tools.
       • Thermal protectants/PABA-free sunscreen.

   Control:
       Medium

   Who Needs This Product:
      All hair types including permed and color treated.
     Smoothing Shine Milk
What it is:
   Styling and finishing product in one that contains a
   unique botanical complex of Milk Thistle, Rice Milk,
   and Bamboo Milk.

Key Benefits:
    • Lightweight mist that smoothes and shines hair for a
      glossy finish.
    • Botanical milks help control frizz and fly-aways
      creating shine.
    • One of the soft-feel stylers which create natural
      texture and healthy shine.

Control:
    Soft

Who Needs This Product:
   Any customer who wants a “one-stop shopping
   product”. Especially for hair that needs extra shine
   and fly-away control Best results if used on wet hair.
Thermal Active Setting Spray
    What it is:
       A non-aerosol thermal setting spray that delivers the
       strength of a “wet set” on dry or damp hair.

    Key Benefits:
       • Heat-activated liposomes penetrate to protect and
          moisturize.
       • Quickly creates lasting styles on dry hair; works
          ideally with curling irons, Velcro or hot rollers.
       • Contains PABA-free sunscreens; never builds up.
       • Ideal for control and body with natural styles.

    Control:
        Medium to firm

    Who Needs This Product:
       All hair types including permed and color treated.
       Even works on hard-to-curl hair.
Smoothing Serum
   What it is:
      A smoothing serum that provides weightless control and
      glossy shine.

   Key Benefits:
         Micro-emulsion technology smoothes, nourishes, and
         adds shine
         Enhanced with natural, weightless micro-oils, vitamin rich
         avocado and ultra-light grape seed
         Provides fizz control, glossy shine, and weightless
         nourishment

   Who needs this product:
      Anyone with fine, limp hair who wants a smooth look and
      desires classic, natural looks.
Hydra-Seal Leave-In Crème
   What it is:
      A soft-to-medium hold styling cream that instantly
      moisturizes and seals split ends.

   Key Benefits:
         Softens, adds shine, controls frizz and flyaways.
         Provides heat protection while styling.
         Detangles hair for improved manageability.
         Hawaiian Sea Kelp, Aloe Vera, Soy Protein and Wheat
         Germ improve manageability and leave hair moisturized.

   Who needs this product:
      Any customer who has thick or coarse hair, rough or dry to
      the touch. Especially for hair that needs extra shine and fly-
      away control. Achieve the best results if used on wet hair.
Shielding Shine Mist
    What it is:
       A lightweight, no-hold mist that preserves the longevity of
       color-treated hair.

    Key Benefits:
          UV filters help protect color from fading.
          Provides heat protection while styling and adds shine.
          Protects against free-radical damage.
          Sunflower Seed, Soybean, Citrus & Wheat Germ Oils
          strengthen, soften and enhance radiance

    Who needs this product:
       Any customer with color-treated hair looking for added
       shine and protection.
Full-Lift Spray-In Volumizer
    What it is:
       A light hold volume spray with a nourishing soy and wheat
       protein formula.

    Key Benefits:
          Light hold for fine, limp hair
          Creates instant lift, from root to tip, when blow drying
          Light conditioning for a flexible feel
          Feather-light polymers instantly lift and separate every hair
          strand for fluffed-up fullness

    Who needs this product:
       Anyone with fine, or thin hair looking for natural volume and
       fullness.
Thermal-Active Repair Gloss
   What it is:
      Heat-iron protection and repair for weightless, natural
      body, smooth control and serious shine.

   Key Benefits:
         • Protects and repairs with ceramide technology.
         • Seals in shine with moisture-rich formula infused
           with Coconut Oil.
         • Distributes heat evenly for safe styling.

   Who Needs This Product:
   For everyday use on all hair types. Ideal for medium to thick
   hair.
Thermal-Active Repair Cream
   What it is:
      Blow-dry heat protection and repair for light hold,
      smooth control and serious shine.

   Key Benefits:
         • Protects and repairs with ceramide technology.
         • Softens and shines with moisture-rich formula
           infused with Mango Seed Oil.
         • Reinforces hair fibers to help prevent split-ends
           and breakage.
         • Evenly disperses heat for a faster blow-out.


   Hold Level:
       Light Hold

   Who Needs This Product:
   For everyday use on all hair types. Ideal for medium to thick
   hair.
Protective Hair Oil

    What it is:
       A water-repellent mist that helps prevent the drying and
       fading effects of sun, chlorine, and seawater.

    Key Benefits:
          • Adds instant softness, shine
          • Moisturizes to make hair more manageable
          • Contains Sunflower Seed Extract, UV filters and
            conditioning agents for moisture, protection and sun-
            reflecting shine
          • Sunny, fresh fragrance
          • Provides cooling sensation

    Who needs this product:
       Any customer whose hair is influenced by the damaging
       effects of the sun, chlorine and seawater. Safe for normal or
       color-treated hair.
Protective Sun Gel
    What it is:
       A lightweight styling gel to create defined, high-shine looks
       while protecting hair exposed to the harmful effects of sun,
       chlorine and seawater.

    Key Benefits:
          Anti-oxidants, Vitamin E and reparative ceramides protect
          and strengthen
          Provides a wet-look while it shields against damage
          Sunny, fresh fragrance

    Who needs this product:
       Any customer whose hair is influenced by the damaging
       effects of the sun, chlorine and seawater seeking glossy
       definition and control. Safe for normal or color-treated hair.
Protective Daily Mist
    What it is:
       A lightweight, oil free mist that can be used on a daily basis
       to protect hair exposed to the harmful effects of sun,
       chlorine and seawater.

    Key Benefits:
          Anti-oxidants, Vitamin E and reparative ceramides protect
          and strengthen
          Leaves hair feeling clean, soft, shiny and tangle-free
          Sunny, fresh fragrance

    Who needs this product:
       Any customer whose hair is influenced by the damaging
       effects of the sun, chlorine and seawater. Safe for normal or
       color-treated hair.
 
Shampoos
Color XL Volumizing Shampoo
   What it is:
      Unique volumizing shampoo for color-treated hair,
      formulated to provide extra volume, shine, and color
      wear.

   Key Benefits:
       • Advanced polymeric technology weightlessly adds
         volume to fine, flat hair, leaving it full of tremendous
         body and shine.
       • A naturally-balanced cleansing complex with a UV
         filter helps protect color from fading or washing
         out.
       • Moisturizes hair and enriches shine.

   Who Needs This Product:
      Customers looking for more volume in their hair
      without sacrificing their color. Especially
      recommended for fine, thinning or flat color-treated
      hair. Follow with Amplify Volumizing Conditioner for
      optimum results.
Volumizing Shampoo
   What it is:
      A specially patented formula that works beneath the
      hair’s surface to leave it looking and feeling thicker.

   Key Benefits:
       • Generates maximum volume and body, actually
         generates volume with each use.
       • Advanced polymeric technology weightlessly adds
         volume to fine, flat hair, leaving it full of tremendous
         body and shine.
       • Moisturizes hair and enriches shine.

   Who Needs This Product:
      Customers looking for more volume in their hair.
      Especially recommended for those with fine, thinning
      or flat “lifeless” hair. Follow with Amplify Volumizing
      Conditioner for optimum results.
Conditioners
Volumizing Conditioner
   What it is:
      A lightweight conditioner that weightlessly conditions,
      hydrates and protects while giving hair more thickness.

   Key Benefits:
       • Conditions and protects while adding thickness to
         the hair shaft.
       • Formula actually closes the cuticle and seals in
         volume.
       • Helps repair damaged hair, leaving it strengthened
         and protected.
       • Won’t build up; helps eliminate frizzies, flyaways and
         static.

   Who Needs This Product:
      Any customer looking to add volume to their style.
      Especially recommended for customers with fine,
      thinning or flat hair. Use in conjunction with either
      Amplify Color XL Shampoo or Volumizing Shampoo.
Color XL Conditioner
   What it is:
      A color safe conditioner that provides weightless
      conditioning for extra volume and extra shine.

   Key Benefits:
       • Patented Thixel-Thickening Technology boosts from
         the base
       • Conditions as it thickens without weighing down
       • Can be used as a system with Amplify Color XL
         Shampoo

   Who Needs This Product:
   May be used on any customer with color treated hair
   looking for fuller hair plus extra-long color wear. Especially
   recommended for fine, thinning or flat color-treated hair.
Styling &
Finishing
Products
Amplify Foam Volumizer
   What it is:
      A light volumizing foam that gives hair maximum
      volume as it adds style support. Delivers incredible
      body, bounce and lasting style control on wet or dry
      hair.

   Key Benefits:
       • Works synergistically with the Amplify Volumizing
         System to leave hair looking and feeling thicker.
       • Gives hair increased body and fullness.
       • Provides long-lasting memory hold.
       • Controls frizz and static electricity.
       • Adds shine, while never being sticky or flaky.
       • Brushes through easily; leaves hair touchable.
       • Humidity resistant.
       • Shampoos out easily, leaving no buildup.

   Control: Medium/Firm

   Who Needs This Product:
      Will work on any customer looking for more volume
      to their style, but is especially recommended for
      anyone with fine, thinning or flat hair. Allows for
      scrunching techniques during blow-drying or for curl
      retention when allowing hair to dry naturally.
Amplify Hair Spray
    What it is:
       Ultra-fine spray that provides strong, flexible hold and
       control.

    Key Benefits:
        • Fast drying formula that delivers a strong, flexible
          hold.
        • Helps maintain hair’s body and volume.
        • Adds shine.
        • Shampoos out easily, leaving no buildup.

    Control: Medium/Firm

    Who Needs This Product:
       Ultra-fine mist won’t weigh hair down, making this
       product perfect for customers with fine, thinning or
       flat hair or for customers looking for a lighter,
       brushable hold.
Amplify Root Lifter
    What it is:
       A styling product specially developed to build body and
       thickness at the roots.

    Key Benefits:
        • Directional snozzle delivers optimal lift where
          people looking for added volume need it the most –
          the roots.
        • Humidity resistant.
        • Builds body and fullness throughout hair.

    Who Needs This Product:
       Recommended for anyone looking for more volume in
       their style, especially those customers with fine,
       thinning or flat hair.
ThickLift Liquid Volume
    What it is:
       A leave-in densifying treatment that creates thickness,
       volume and shine.

    Key Benefits:
        • Patented Thixel-Thickening Technology boosts from
          the base
        • Heat-activated ceramide provides protection
        • Soy protein
        • Provides thickness, volume and shine
        • Strengthens and repairs fine, limp hair
        • Medium hold

    Who Needs This Product:
       May be used on any customer looking for thicker and
       healthier- looking hair, but especially recommended for
       those people with thinning or flat hair that routinely
       blow-dry or flat-iron.
Thick Boost Gel
   What it is:
      A light styling gel that expands hair’s volume with an
      airy-light fullness.

   Key Benefits:
       • Patented Thixel-Thickening Technology boosts from
         the base
       • Provides long-lasting lift, body and shine
       • Clean, flake-free feel
       • Will not weigh hair down
       • Stronger, longer-lasting hold over original formula
       • Workable Firm hold

   Who Needs This Product:
      May be used on any customer looking for a weightless
      hold, but especially recommended for those people
      with thinning or flat hair.
Full Body Texturizer
    What it is:
       A non-aerosol texture spray that adds density and grip
       for double dimensions of volume and texture.

    Key Benefits:
        • Patented Thixel-Thickening Technology boosts from
          the base
        • Delivers light-weight thickness
        • Ceramide strengthens and rebuilds fine, limp hair
        • Style memory
        • Medium hold

    Who Needs This Product:
       May be used on any customer looking for thicker and
       healthier-looking hair, but especially recommended for
       those people with thinning or flat hair that prefer a
       non-aerosol spray.
Shampoos
Smoothing Shampoo
   What it is:
      Step 1 of 4 in the Sleek Smoothing System. A
      shampoo that gently cleanses and replenishes moisture
      while softening texture and adding manageability and
      shine.

   Key Benefits:
       • Primes hair for smoothing by gently cleansing and
       replenishing moisture.
       • Softens texture, improves manageability and adds
       glossy shine.

   Who Needs This Product:
      This product is for any hair type or texture that
      desires a smoother, more manageable look. This
      shampoo primes wavy to curly, soft to coarse,
      tenacious to dry hair for the rest of the Sleek system
      to achieve that smooth, sleek look.
Conditioners
Smoothing Conditioner
   What it is:
      Step 2 of 4 in the Sleek Smoothing System. A silky
      conditioner that optimizes moisture levels and creates
      a barrier against humidity.

   Key Benefits:
       • Softens texture, adds shine and manageability,
       making it easy to blow-dry hair straight.

   Who Needs This Product:
      All hair types. This step ensures manageability while
      blow-drying the hair straight. Follow with a Sleek
      styling crème and Water-Free Lockdown Spray for
      optimum results.
Extra Intense Conditioner
    What it is:
       Step 2 of 4 in the Sleek Smoothing System. An intense,
       powerful conditioner that has highly concentrated
       conditioning agents that smooth the cuticle, soften
       texture and calm frizz.

    Key Benefits:
        • When used for 3 minutes, two times a week, it
        restores the smoothness that extreme weather,
        processing, and heat tools can take away.
        • Protects against dry or humid weather
        • Powerful emollients penetrate and lock in moisture
        • Intense shot of moisture for very dry, coarse hair

    Who Needs This Product:
       All hair types. This step ensures manageability while
       blow-drying the hair straight. Follow with a Sleek
       styling crème and Water-Free Lockdown Spray for
       optimum results.
Miracle Reconstructor
What it is:
   Step 2 in the Sleek.look smoothing system. A weekly deep
   protein treatment with intense levels of ceramide.

Key Benefits:
     Penetrates the cuticle with intense levels of ceramide to
     repair dry, damaged hair.
     Strengthens hair’s inner structure and provides resistance
     against breakage.
     Helps seal split ends and resurfaces frayed cuticles for
     glossy shine reflection and frizz-free smoothness.



Who Needs This Product:
   Recommended for customers with stressed, dry, damaged
   and/or chemically treated hair seeking to rebuild and
   improve the structure of their hair. Great for all three
   smooth looks: Straight, Wavy, or Curly.
Styling &
Finishing
Products
Blow Down Extreme Crème
What it is:
   Step 3 in the Sleek.look smoothing system. Blow-dry cream
   with medium hold smoothes and controls thick to coarse or
   dry hair.

Key Benefits:
     Helps protect hair against high-heat tools and UV damage.
     Provides smooth and easy glide for fast blowout.
     Long-lasting frizz control keeps style sleek until next
     shampoo.
     Repairs damage and tames frizz to keep hair smooth, shiny
     and moisturized.


Who Needs This Product:
   Hair with strong curl patterns that tend to be drier and of a
   coarser texture will have the best results with this crème
   option. This hair type tends to have a frizzy look and this
   crème offers more control.
Blow Down Lite Lotion
What it is:
   Step 3 in the Sleek.look smoothing system. Blow-dry lotion
   with light hold smoothes normal to medium or dry hair
   without weight.

Key Benefits:
     Helps protect hair against high-heat tools and UV damage.
     Provides smooth and easy glide for fast blowout.
     Long-lasting frizz control keeps style sleek until next
     shampoo.
     Delivers smooth, frizz-free control.


Who Needs This Product:
   Customers with wavy to slightly curly, fine or medium hair
   seeking less frizz and more shine.
     Sealing Serum

What it is:
   Part of step 4 in the Sleek Smoothing System, Sealing
   Serum is a silky liquid concentrate with smoothing
   agents.

Key Benefits:
    • Unique formula microbalances moisture levels and
    locks out humidity. Hair is empowered with everything
    it needs to stay smooth and sleek.
    • Humidity barrier locks out frizz for a long-lasting
    smooth style.
    •     S3 Technology of silicones smoothes the
    cuticle, adds shine, softens texture, and protects
    against humidity. The alcohol free formula
    moisturizes and mends hair.

Who Needs This Product:
   Women with naturally curly, wavy, highly textured,
   coarse,or moisture depleted hair that want to achieve
   either an incredibly straight, smooth and sleek finished
   look or want to define and de-frizz their curls. Can be
   used with or without Sleek Water-Free Lockdown
   Spray.
Iron Smoother
   What it is:
      One of three choices for step 3 in the Sleek Smoothing
      System. This hi-shine spray protects against heat
      damage and keeps your style frizz-free.

   Key Benefits:
       • Harnesses heat to create protective micro-film on
       hair.
       • Creates super-straight styles with long-lasting
       memory.
       • Humidity barrier locks out frizz for a hi-shine finish.
       • Panthenol conditions and softens hair.
       • Silicone smoothes and shines the surface cuticle.
       • Spray generously on dry hair before flat ironing.



   Control: N/A


   Who Needs This Product:
      Customers with dry or frizzy hair who desire a sleek,
      smooth style as well as those who need to protect
      their hair against heat damage from flat ironing or
      blow-drying.
So Silver Shampoo
   What it is:
      Gentle, cleansing shampoo that revives gray or white
      hair; subdues brassy blonde tones.

   Key Benefits:
       •     Rich, creamy violet lather conditions as it
       gently cleanses.
       •     Will not stain clothing or build up. Leaves hair
       with remarkable shine, body, and manageability.
       •     Exclusive Alphatine Complex helps restore hair’s
       essential elements.

   Who Needs This Product:
      This shampoo will help to eliminate yellow or brassy
      tones often found in gray or white hair. Also works
      well for customers with double-processed hair, high-lift
      blondes and highlighted blondes. Follow up with an
      appropriate conditioner.
So Bright Shampoo
   What it is:
      Shampoo that addresses the needs of color-treated
      and highlighted hair to help keep color even and
      vibrant.

   Key Benefits:
       •   Cleansing & Brightening Grapefruit revitalize
       •   Strengthening Vitamin E & Antioxidant protection
       •   Deep moisturization to silken hair
       •   Hi-shine silicones for added shine & color brilliance
       •   Deep penetrating Ceramide repair
       •   Hair strengthening Vitamin E
       •   Antioxidant Protection


   Who Needs This Product:
      This shampoo is formulated for those with color-
      treated or highlighted hair.
So Bright Conditioner
    What it is:
       Conditioner that addresses the needs of color-
       treated and highlighted hair to help keep color even
       and vibrant.

    Key Benefits:
        •   Strengthening Vitamin E & Antioxidant protection
        •   Deep moisturization to silken hair
        •   Hi-shine silicones for added shine & color brilliance
        •   Deep penetrating Ceramide repair
        •   Hair strengthening Vitamin E
        •   Antioxidant Protection


   Who Needs This Product:
      This conditioner is formulated for those with color-
      treated or highlighted hair.
Instacure Leave-In Treatment
      What it is:
A spray-on, leave-in treatment that equalizes hair’s porosity and
repairs cuticle damage. Perfect before or after chemical services
or as a cutting aid.

     Key Benefits:
         •          Cationic porosity equalizers ensure even curl
         formation.
         •       Silicone and hydrolyzed proteins add strength,
         resilience and moisture balance.
         •       Makes an excellent cutting aid: detangles for
         easier combing and cuts the friction between hair and
         shears during haircuts.
         •          Thermal protectants guard against blow drying
         and heat styling damage.
         •          Exclusive Alphatine Complex® helps restore
         hair’s essential elements.

     Who Needs This Product:
        Perfect for use with texture services, Instacure
        Leave-In Treatment helps to even out the porosity of
        the hair, which will help ensure even curl formation.
        Great for hair that tangles easy. Gently mist hair and
        comb through for even distribution.
Proforma Hair Spray
   What it is:
      A fast-drying aerosol texturizing and finishing spray for
      extra lift, intense shine and maximum hold.

   Control:
       Extra-firm

   Key Benefits:
       •      Amphoteric holding system creates high-volume
       styles and builds tremendous body.
       •      Polymers and silicone provide maximum
       humidity resistance and intense shine.
       •      Thermal protectants/PABA-free sunscreens.
       •      Exclusive Alphatine Complex® helps restore
       hair’s essential elements.

   Who Needs This Product:
      Recommended for hairstyles requiring extra firm
      maximum hold. Proforma hair spray will keep the style
      all day. Recommended for the person that likes their
      hair not to move.
Vital Control Hair Spray

     What it is:
        A high-performance aerosol working and finishing
        spray with adjustable hold.

     Control:
         Adjustable, light to firm

     Key Benefits:
         •      Advanced Matrishield® assures exceptional
         humidity resistance.
         •      Dries clear with no dulling buildup.
         •      Thermal protectants/PABA-free sunscreens.
         •      Exclusive Alphatine Complex® helps restore
         hair’s essential elements.

     Who Needs This Product:
        Vital Control is for the customer who wants adjustable
        hold. The more you apply, the stronger the hold.
        Use a little to assist in styling or a lot to hold style in
        place. Perfect in high-humidity climates.

				
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