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Julie Cooper

Social Media Plan for Chapel Hill Florist

Mon. 4/4/11

9:00 a.m. – Twitter           Bad case of the Mondays? Studies show that #flowers are proven #mood-
                              boosters for early risers:

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11:00 a.m. – Facebook         Chapel Hill Florist is proud to offer our customers high quality, exciting
                              floral arrangements every day. Starting this weekend, you can purchase
                              Passion Flowers at our store. These exotic flowers are sure to spice up your
                              next special event!

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1:00 p.m. – Twitter           Don’t wait until date night to tell your #sweetheart how much you care.
                              Pick up a dozen roses on Mondays for only $8!

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3:00 p.m. – Twitter           Our 46th annual “flower power” social is on Friday. Curious?

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8:00 p.m. – Twitter           Looking for a fun #craft for the whole family? Make your own #flower leis!
                              Check it out:

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Julie Cooper

Tues. 4/5/11

10 a.m. – Twitter       How can soda, vodka, bleach and hairspray make your #flowers last longer?
                        Find out here:

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11:30 a.m. - Facebook   Mrs. Smith, a retired nurse, has bought flowers from Chapel Hill Florist for
                        over 20 years! We were so excited to surprise her with a small token of our

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1:00 p.m. – Twitter     We are proud to introduce the newest member of the CHF team!
                        @SandyJohnson brings with her over 10 years of floral experience!

3:00 p.m. – Twitter     What are the 15 most beautiful flowers in the world?
                        We couldn’t agree more!

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4:00 p.m. – Twitter     Did you know that we’re open until 8 p.m. on weekdays? There’s still plenty
                        of time to pick up a beautiful #bouquet on your way home!

Julie Cooper

Wed. 4/6/11

9:00 a.m. – Twitter    #prom is right around the corner! Buy your corsages and boutonnieres at CHF
                       for as little as $5!

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11:00 a.m. - Twitter   Did you know that CHF sells gourmet food and fruit baskets? #delicious

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2:00 p.m. – Facebook   Researchers at Rutgers University found that flowers have a direct positive
                       impact on emotional health. No matter what your age, flowers can have
                       positive short and long-term effects on your overall happiness! Find out more

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4:00 p.m. – Twitter    #Easter is right around the corner! We have a beautiful selection of #tulips and
                       #Easter lilies! check it out:

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7:00 p.m. – Twitter    Don’t forget to come out to the Chapel Hill Florist’s 46th annual “Flower Power”
                       social on Friday!

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Julie Cooper

Thurs. 4/7/11

9:00 a.m. – Twitter     Check out this really creative video, featuring some of our favorite #spring
                        flowers in bloom:

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11: 00 a.m. – Twitter   What’s your “floral signature?” take this quiz to find out!

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1:00 p.m. – Facebook    Proudly display your Carolina pride with our arrangement of the week –
                        “Beautiful in Blue,” for just $50:

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2:00 p.m. – Twitter     It’s not too late to RSVP to tomorrow’s #flower power social! Mingle with
                        fellow floral enthusiasts and win prizes!

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6:00 p.m. –Twitter      What’s your favorite #flower? Tweet it at us by Saturday! The winning flower
                        will be 15% off all next week!

Julie Cooper

Fri. 4/8/11

8:00 a.m. - Twitter    The most fragrant #flowers for your home:

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10 a.m. - Twitter      We can’t wait for the #flower power social tonight at 7 pm!

1:00 p.m. – Facebook   The “flower power” social is the most exciting event at Chapel Hill Florist every
                       year! Our founder, Betty Cobb, hosted the first social in 1965, and it’s been a
                       tradition ever since. At this year’s social, guests can bid in a silent auction that
                       features some of our most unique and beautiful floral arrangements. All
                       proceeds from the event go to the Orange County Family Violence Prevention
                       Center. The social will take place at CHF tonight at 7pm. Light H’ordervs will be
                       served and dress is semi-formal.

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3:00 p.m. - Twitter    CHF is now on facebook! Like our page and receive a free #rose now through

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6:00 p.m. – Twitter    Check out our facebook page tomorrow for photos and videos from the
                       “flower power” social. Enjoy your weekend!

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