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					NATIONS AND REGIONS EAST
East of England Regional Business Plan for the London
2012 Olympic Games and Paralympic Games




                                                        MAKING IT HAPPEN
RISING TO THE CHALLENGE
NATIONS AND REGIONS EAST




East of England Regional Business Plan for the
London 2012 Olympic Games and Paralympic Games

28 March 2007
This plan is published on the understanding       action. It does NOT follow that the named
that it is subject to change as a result of       organisation will be either the funder or the
authorisation from Nations and Regions            delivery body for that action.
East, further regional consultation and the
                                                  The actions within this plan are still being
further development of national strategy still
                                                  fully costed and agreed. It is necessary for
to be released by the London Organising
                                                  organisations to take relevant project
Committee of the Olympic Games and
                                                  proposals forward as part of annual planning
Paralympic Games (LOCOG) and others.
                                                  and budgeting processes in order to secure
Within the plan, lead organisations and           resources.
partners are identified. Where a lead
organisation is named it is to identify that it
will lead on the planning of that particular




RISING TO THE CHALLENGE REGIONAL BUSINESS PLAN                                                    02
CONTENTS
Summary                                                4
Introduction                                          9
Nations and Regions East and linked structures        11
Regional vision, key priorities and success factors   13
Tourism                                               17
Business, skills, training and employment             24
Sport                                                 38
Volunteering                                          57
Culture                                               63
Transport and infrastructure                          70
Co-ordination and communication                       78
Sub-regional and local activity                       85
Legacy                                                91
Risks and issues                                      95
Appendices A-J                                        98




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01 SUMMARY




1.1 Introduction                                      guaranteed, but, with intervention in key areas,       A regional project manager for the 2012 Olympic
On 6 July 2005, it was announced that London          the positive economic impact on the East of            Games and Paralympic Games was appointed in
had been awarded the 2012 Olympic Games and           England could exceed £600 million. Conversely, if      July 2006 to support NRE and act as a key point
Paralympic Games (the 2012 Games). The East           no action is taken there is the potential for          of contact for LOCOG within the region.
of England is hosting two Olympic events:             negative impacts on the sub regions with labour
                                                                                                             At sub regional/county level, working groups have
mountain biking at Brentwood, Essex; and white        and expertise flowing from the region.
                                                                                                             been created. These are linked to NRE via the
water canoe slalom at Broxbourne, Hertfordshire.
                                                      1.2 Nations and Regions East and linked                county area representatives.
The East of England region was very enthusiastic          structures
                                                                                                             To ensure that the region’s structures are fit for
in backing the London bid and is firmly behind the    In October 2005, an outline structure was
                                                                                                             purpose to deliver action plans, Nations and
2012 Games. With its proximity to London and          developed to mirror the national Nations and
                                                                                                             Regions East and supporting structures have been
good transport connections to the venue, there is     Regions Group (NRG) at a regional level. Nations
                                                                                                             reviewed and revised.
the potential for the region to not only capitalise   and Regions East (NRE) was established as a
on the benefits from the actual Games but also to     representative strategy board to co-ordinate 2012      1.3 Regional vision, key priorities and success
use them as a catalyst to drive forward economic      related regional strategic issues in the East of           factors
development and change throughout the region          England. The key regional organisations of EEDA,       The East of England has identified its aspirations
and its sub-regions.                                  Sport England, Living East, Go East, the East of       for securing impacts flowing from the 2012
                                                      England Regional Assembly (EERA) and East of           Games. These aspirations were collected through
In 2006, the East of England Development
                                                      England Tourism (EET) are represented at senior        regional events on 9 December 2005 and 5 April
Agency (EEDA) and other partners commissioned
                                                      level. In addition, the group brings together county   2006 and through discussions and written
a regional economic impact study of the London
                                                      area representation.                                   contributions from interested parties and
2012 Olympic Games and Paralympic Games.
                                                                                                             organisations in the East of England that resulted
The study concluded that benefits are not
                                                                                                             from the economic impact study work.




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01 SUMMARY




Regional vision                                     • maximising opportunities for engagement in         voluntary sectors will be essential to maximise a
The East of England will rise to the challenge of     culture                                            myriad of economic, social, community,
the London Olympic Games and Paralympic             • stimulating improvement in infrastructure          organisational and cultural opportunities and
Games by creating a sustainable legacy that                                                              minimising risks to the East of England.
                                                    • maximising opportunities for participation and
extends far beyond the sporting landscape,            social inclusion.                                  In identifying these priorities existing national and
including:
                                                                                                         regional strategies and plans, including the
                                                    Effective co-ordination and communication will be
• economic development and regeneration                                                                  Integrated Regional Strategy and its core
                                                    necessary to achieve success and a legacy benefit
                                                                                                         elements, were reviewed. Appendix A (page 99)
• employment                                        to the region. Linking with, and influencing,
                                                                                                         provides detail diagrammatically. Actions identified
• skills                                            London programmes (as well as achieving
                                                                                                         within this business plan must be able to
                                                    effective cross-regional and sub-regional working
• tourism                                                                                                demonstrate how they contribute, through added
                                                    and networks) will be important in maximising
• culture.                                                                                               value activity, to the delivery of regional strategies.
                                                    benefits to the East of England. The 2012 Games
                                                    provide an opportunity to develop cross-regional     The key themes from the high level strategies for
                                                    structures that can be used to drive the             the East of England relevant to the 2012 Games
Success will mean:
                                                    development of the region in the key themes post     are outlined in the diagram in Appendix B (page
• putting the East of England on the map
                                                    2012. The 2012 Games provide a clear call for        100). The key overlapping themes include skills,
• developing the East of England's businesses       collaboration at all levels.                         regeneration, transport, social inclusion and
• skills improvement and capacity building                                                               enterprise growth. There are clear synergies
                                                    Maximising legacy benefits will be the overarching
                                                                                                         between these areas and the potential Olympic-
• improving sporting performance and aspirations    key success measure. Forward planning and
                                                                                                         related opportunities
                                                    partnership working across the private, public and




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01 SUMMARY




At the sub-regional level there are a large number     on the evidence of the economic impact study for       • skills/training/employment
of strategies in addition to those identified below.   the East of England. The study was widely              • sport
These include strategies of local authorities, of      consulted upon. Following that, it was necessary
                                                                                                              • culture (and education)
local education authorities and of local sports        for consultation to be undertaken across the
                                                                                                              • transport and infrastructure
organisations. Again any actions planned linked to     region in relation to the priorities and activities
the Olympics must be able to demonstrate how           identified here. The plan also responds to the         • volunteering
they deliver in relation to these.                     national request from Nations and Regions Group        ‘Legacy’ and ‘co-ordination and communication’
                                                       (NRG) at the London Organising Committee of            are also priority areas.
The executive summary of the economic impact
                                                       the Olympic Games (LOCOG) for each nation and
study and full report can be accessed online at                                                               For some themes, and indeed for projects
                                                       each region to produce a strategy for maximising
http://www.eeda.org.uk/london2012makingithapp                                                                 identified within themes, there is a need for
                                                       the benefits of the 2012 Games.
en.                                                                                                           further scoping and development work. It is
                                                       In order to respond to both the national priority      recognised that some areas of the plan are
East of England is made up of the counties of
                                                       areas for nations and regions and the areas for        stronger than others and that there is need for
Bedfordshire, Cambridgeshire, Essex,
                                                       regional priority, identified by the economic impact   further collective and individual discussions to
Hertfordshire, Norfolk and Suffolk and the unitary
                                                       study (EIS), this business plan sets out activity      resolve this. Some national strategies and plans
authorities of Luton, Peterborough, Southend and
                                                       and plans in relation to the following theme areas:    that have yet to be released by LOCOG (for
Thurrock.
                                                                                                              example, the national volunteering strategy) will
                                                       Key theme areas:
Themes and activity                                                                                           also have an impact on the contents of this plan.
                                                       • tourism                                              So, it will be necessary for the regional plan to
This regional business plan for the London 2012
                                                       • business                                             take those strategies into account when they are
Olympic Games and Paralympic Games has drawn
                                                                                                              published. Equally, in relation to the Cultural




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01 SUMMARY




Olympiad and cultural programme, LOCOG has            address these risks and to achieve benefit for the    released the regional plan and sub-regional and
embarked upon communication and development           region, interventions (including those outlined in    local plans are appropriately dovetailed.
activity with the regions which will result in        this plan) must be taken forward in a co-ordinated
                                                                                                            Above all, the East of England must not miss the
changes that affect this plan being introduced over   and timely manner.
                                                                                                            opportunity to use the 2012 Games as a catalyst
the next six months.
                                                      A large proportion of the actions proposed here       for development. It will be necessary to balance
It should also be noted that Nations and Regions      are dependant on, and linked to, one another. The     short and mid-term priorities with longer-term
East has accepted the lead role on behalf of NRG      co-ordination of projects within and across themes    aspirations.
in relation to the national Olympic objective 3.1.5   is crucial to the achievement of successful
                                                                                                            There are of course a number of elements that
‘Ensuring that the Games contributes to               outcomes/outputs. Success depends on
                                                                                                            are outside the control of the region. Core to this
Sustainable Communities priorities, particularly in   appropriate lead organisations/bodies taking
                                                                                                            is information and resource, including branding,
the wider Thames Gateway’. In addition, and           responsibility for further development of plans and
                                                                                                            that is shared with the region from LOCOG,
directly in relation to the Nations and Regions       the identification of clear delivery mechanisms.
                                                                                                            central government departments and other
Strategy, the East has agreed to lead on the
                                                      It will be essential for the region and its sub       national bodies/organisations.
theme of legacy.
                                                      regions to ensure that it has supporting structures
                                                                                                            In addition, ongoing engagement including the
Risks and issues                                      that are fit for purpose as otherwise the necessary
                                                                                                            sharing of national plans and partnership working
The regional economic impact study identified         commitment of resources, both financial and
                                                                                                            between central bodies involved in delivering the
that, if there is no intervention, a potential        human, for effective delivery will not be secured.
                                                                                                            2012 Games and the nations and regions must
economic loss to the region would occur as a
                                                      Furthermore, it will be essential that as other       be ensured.
result of resources, including skills, labour and
                                                      national strategies, programmes and projects are
funding, being channelled elsewhere. In order to




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01 SUMMARY




Regional consultation                                 The second regional annual summit for the 2012
Both the regional economic impact study and the       Games took place – the event was designed
draft of this business plan have provided the basis   specifically to engage further with those involved
for wide and specific engagement with                 in planning and delivery to secure the benefits of
stakeholders across the region. In taking forward     the 2012 Games.
further consultation and approval of the content of
this plan the following action was taken:
                                                      December 2006 – February 2007
October 2006                                          Wider consultation was held within the region on
A draft regional plan was submitted to LOCOG          the revised draft plan.
Nations and Regions.
                                                      March 2007
November 2006                                         The full business plan and executive summary of
Nations and Regions LOCOG Group reviewed the          the business plan were published.
regional plan.

Nations and Regions East reviewed the plan at a
quarterly meeting.




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02 INTRODUCTION




On 6 July 2005, it was announced that London                                             Games. The study concluded that benefits are not                                          In order to develop this plan, key regional
had been awarded the 2012 Olympic Games and                                              guaranteed but, with intervention in key areas, the                                       agencies and partnerships have adopted lead roles
Paralympic Games (the 2012 Games). The East                                              positive economic impact on the East of England                                           for relevant themes. These roles are shown below:
of England is hosting two Olympic events:                                                could exceed £600 million. Conversely, if no
mountain biking at Brentwood, Essex; and white                                           action is taken, there is the potential for negative
water canoe slalom at Broxbourne, Hertfordshire.                                         impacts on the sub regions with labour and                                                 Tourism          EEDA working with EET
                                                                                         expertise flowing from the region.                                                                          (East of England Tourism)
The East of England region was very enthusiastic
in backing the London bid and is firmly behind the                                       The London 2012 Organising Committee                                                       Business         EEDA
2012 Games. With its proximity to London and                                             (LOCOG) requested that each Nation and Region
good transport connections to the venue, there is                                        produce a strategy and plan to demonstrate how                                             Sport            Sport England
the potential for the region to capitalise on the                                        they will seek to maximise the benefits of the
                                                                                                                                                                                    Skills           East of England Skills and
benefits from the actual Games and use them as                                           Games. Draft plans were submitted to LOCOG in
                                                                                                                                                                                                     Competitiveness Partnership
a catalyst to drive forward economic development                                         October 2006.
and change throughout the region and its sub-                                                                                                                                       Culture          Living East
                                                                                         This regional business plan for the London 2012
regions.
                                                                                         Olympic Games and Paralympic Games draws on                                                Infrastructure EERA
In 2006, the East of England Development                                                 evidence from the EIS and seeks to detail regional
Agency (EEDA) and other partners commissioned                                            level actions that will be taken to secure the
a regional economic impact study (EIS) of the                                            potential benefits highlighted by the study.
London 2012 Olympic Games and Paralympic

1 East of England is made up of the counties of Bedfordshire, Cambridgeshire, Essex, Hertfordshire, Norfolk and Suffolk and the unitary authorities of Luton, Peterborough, Southend and Thurrock.




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02 INTRODUCTION




These agencies, working with the regional project      extensive (see summary below), however whilst           the 2012 Games. Delegates were invited because
manager for the 2012 Olympic Games and                 every effort has been made, it was not possible to      they played a role in the region and had the ability
Paralympic Games, have reviewed, consulted             fully consult upon ALL areas currently contained        to contribute to the delivery of the regional
upon (where possible) and further scoped the           within this plan. This report is a starting point for   business plan and sub regional plans.
recommendations from the EIS to create priority        further engagement with stakeholders in the
                                                                                                               22 December 2006
actions.                                               region. It should also be noted that each county
                                                       area working group is at a different stage in           Online consultation on the business plan ended.
The lead roles adopted are solely for the purpose
                                                       relation to their own planning and it has not been
of business planning. They do not denote that                                                                  January – February 2007
                                                       possible to reflect every county level action that is
these organisations will be responsible for ultimate                                                           The business plan was finalised with key partners
                                                       planned. However, general principles have been
delivery of that particular theme.                                                                             and stakeholders, actions were prioritised and
                                                       included and it is hoped county areas can broadly
                                                                                                               resources secured.
The regional project manager has also sought to        subscribe to these as they plan their own futures.
liaise with each county area working group and/or                                                              March 2007
                                                       In taking forward further consultation and approval
county co-ordinators to share findings of the EIS                                                              The revised business plan was completed.
                                                       of the content of this plan the following actions
and to assist in the development of local plans.
                                                       were carried out:
Finally, an online consultation was released during                                                            28 March 2007
September 2006 in order to gain feedback on the        15 November 2006                                        The business plan was launched.
proposed actions highlighted within the EIS.           Nations and Regions East reviewed the plan at its
                                                       quarterly meeting. The event was designed
Consultation within the region began during the
                                                       specifically to engage further with those involved
development of the EIS. The consultation was
                                                       in planning and delivery to secure the benefits of




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RISING TO THE CHALLENGE
03 NATIONS AND REGIONS EAST AND REGIONAL STRUCTURES




The East of England, quick to recognise the         Diagram 1: Structures to link to and support LOCOG in the East of England
potential benefits that the 2012 Games could
bring to the region, was at the forefront of
supporting the London 2012 bid.

Regional agencies and local businesses worked
together to pool resources, energy and                                                        London 2012
commitment – helping to ensure that the 2012
Games came to the UK. An extensive ‘hearts and
minds’ public relations campaign caught the                                            Nations & Regions Group
imagination of over 55,000 people who went on
to back the bid. The East of England achieved the
highest levels of public support reaching 84%.
                                                                                        Nations & Regions East
In October 2005, an outline structure was
developed to mirror the national Nations and
Regions Group at a regional level. Nations and            County                                                                County
Regions East (NRE) was established as a                                                   East of England NRE
                                                          working                                                               working
representative board to co-ordinate 2012-related                                            Executive Group
                                                          groups                                                                groups
regional strategic issues in the East of England.


                                                                                              Theme groups




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03 NATIONS AND REGIONS EAST AND REGIONAL STRUCTURES




The Nations and Regions East (NRE) board               or organisations in line with relevant regional and    East of England working groups are being
currently has representation from each of the six      sub-regional responsibilities. The current Terms of    established as necessary. They are task focused
county areas, which include county councils and        Reference for NRE can be found in Appendix D           to take forward specific areas of activity. For
four unitary authorities. Key regional agencies are    on page 98.                                            example, a pe-Games training camp (PGTC)
also represented. NRE is chaired by Cllr Stephen                                                              steering group was established by NRE to support
                                                       A regional project manager for the 2012 Olympic
Castle, who is the regional representative on the                                                             the development of the regional submission to the
                                                       Games and Paralympic Games was appointed to
Nations and Regions Group (NRG). See Appendix                                                                 LOCOG PGTC directory.
                                                       support Nations and Regions East in July 2006.
C on page 97 for membership of NRE Strategy
                                                       This post, jointly funded by EEDA and Sport            The 2012 Games has provided a call for
Board.
                                                       England, acts as a key point of contact for            collaboration at all levels to secure the benefits
Below NRE is a partnership executive group             LOCOG within the region. The regional project          from 2012 for the East of England. It is essential
whose role is to provide additional support and to     manager is also responsible for the development        that partners at all levels (regional, sub-regional
take forward relevant and appropriate activity.        of the regional business plan and a regional           and local) find ways of working collectively and
County areas have also established working             communications plan in relation to the 2012            cohesively.
groups (including unitary authorities) to support      Games.
                                                                                                              As the region moved to delivery mode it was
planning and delivery.
                                                       At county level, working groups currently exist        necessary for provisional structures to be reviewed
NRE meets on a quarterly basis, usually shortly        (county and unitary membership combined) and           to ensure that they are fit for purpose. Nations
after the national NRG meetings. NRE is not a          are represented on NRE. These groups are               and Regions East made a commitment to assess
delivery body. It exists to champion the               currently identifying local resource availability to   regional structures to support delivery of this plan
opportunities presented by the 2012 Olympics to        take forward planning and activity including the       and make revisions as necessary. This review was
the East of England and to provide strategic           appointment of co-ordinators if appropriate. Most      completed by March 2007 and led to the NRE
direction. Delivery will occur via existing agencies   groups have identified themed sub groups.              structure outlined above.




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RISING TO THE CHALLENGE
04 REGIONAL VISION, KEY PRIORITIES AND SUCCESS FACTORS




4.1 Regional vision                                   The regional vision can be broadly stated as             detail diagrammatically. Actions identified within
The regional economic impact study from which         follows:                                                 this plan should be able to demonstrate how they
this plan draws evidence contains a profile of the                                                             contribute to the delivery of regional strategies by
                                                      The East of England will rise to the challenge of
region. It details strengths and weaknesses of the                                                             activity that adds value.
                                                      the London Olympic Games and Paralympic
East of England and how these were taken into
                                                      Games by creating a sustainable legacy that              Key themes from the high level strategies for the
account in the identification of potential benefits
                                                      extends far beyond the sporting landscape                East of England that are relevant to the 2012
and risks arising from the 2012 Games. This full
                                                      including:                                               Games are outlined in the diagram in Appendix B
report and an executive summary entitled Making
                                                                                                               on page 100. These key overlapping themes
it Happen are available online at                     • economic development and regeneration
                                                                                                               include skills, regeneration, transport, social
www.eeda.org.uk/london2012makingithappen              • employment                                             inclusion and enterprise growth. There are clear
Both were published at the end of March 2007.
                                                      • skills                                                 synergies between these themes and the potential
The summary is also available in hardcopy.
                                                      • opportunities for businesses, large and                Olympic-related opportunities
The East of England has identified clearly its          small
                                                                                                               At the sub-regional level there are a large number
aspirations for securing benefits from the impacts    • culture.                                               of strategies in addition to those identified below.
flowing from the 2012 Games. These aspirations
                                                                                                               These include the strategies of local authorities,
were collected through regional events on 9
                                                                                                               local education authorities and sports
December 2005 and 5 April 2006 and through            In identifying these priorities, existing national and
                                                                                                               organisations.
discussions and written contributions from            regional strategies and plans – including the
interested parties and organisations in the East of   Integrated Regional Strategy and its core
England.                                              elements – were reviewed. Appendices A provides




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04 REGIONAL VISION, KEY PRIORITIES AND SUCCESS FACTORS




4.2 Key priorities                                  They correspond to the priorities adopted by NRG       East (NRE) has accepted the lead role on behalf
This regional business plan for the 2012 Games      and to the regional priorities identified by the       of NRG in relation to the national Olympic
has drawn on the evidence of the economic           regional economic impact study (EIS).                  objective 3.1.5 ‘Ensuring that the Games
impact study for the region. The plan responds to                                                          contributes to Sustainable Communities priorities,
                                                    For some themes, and for some projects identified
the national request from the Nations and Regions                                                          particularly in the wider Thames Gateway’. In
                                                    within theme areas, more scoping and
Group (NRG) at the London Organising                                                                       addition, and directly in relation to the Nations and
                                                    development work is needed. Some areas of the
Committee of the Olympic Games (LOCOG) for                                                                 Regions Strategy, the East of England has agreed
                                                    plan are stronger than others and there is need for
each nation and region to produce a strategy for                                                           to lead on the theme of legacy.
                                                    further collective and individual discussions to
maximising the benefits of the 2012 Games.
                                                    resolve this. Some national strategies and plans       Whilst legacy has been identified specifically by
The following theme areas have been identified in   have yet to be released by LOCOG (for example,         NRG nationally as a key priority, for the East of
this plan:                                          the national volunteering strategy). They will also    England maximisation of legacy benefits should be
                                                    have an impact on the contents of this regional        an inherent consideration for all projects and
• tourism                                           plan and when they become available it will be         programmes linked to the 2012 Games.
• business                                          necessary for the regional plan to take those          Throughout this plan projects will identify targets
• sport                                             strategies into account. In relation to the Cultural   relating to legacy that will impact upon the project
                                                    Olympiad and cultural programme, LOCOG has             design and delivery timescales. So additional
• volunteering
                                                    embarked upon communication and development            objectives over and above those related to themes
• culture (and education)
                                                    activity with the regions. This may also result in     are included in the legacy section.
• transport and infrastructure                      changes in this plan over the next six months.
                                                                                                           In terms of cross-cutting themes, diversity,
• co-ordination and communication
                                                    It should also be noted that Nations and Regions       equality and sustainability are of equal importance.
• legacy.




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04 REGIONAL VISION, KEY PRIORITIES AND SUCCESS FACTORS




Each project or programme that is progressed as        • putting the East of England on the map –          • skills improvement and capacity building –
a result of this plan should consider appropriate        growing the number of international visitors to     using the 2012 Games as a catalyst to provide
guidelines and directives to ensure that they            the East of England by 3 per cent per annum,        training for the key sectors identified for the
address these areas.                                     and growing business visitors by 3 per cent         Games (including construction, logistics,
                                                         per annum. Using sport and culture to position      culture, media, creative industries, hospitality,
Inspire East, the regional centre of excellence for
                                                         the region: for example, showcasing the region      languages, sport and leisure, security) and at a
sustainable communities, is currently developing
                                                         through the Games events at Broxbourne and          range of levels (including project management
an Excellence Framework which is based on the
                                                         Weald Country Park as well as through cultural      and also basic skills for volunteers).
eight components of a sustainable community.
                                                         events related to the 2012 Games. The             • improving sporting performance and
This can provide a tool to assess the quality of
                                                         objective is to grow visitors every year from       aspirations – raising sporting aspirations for
projects put forward within the regional business
                                                         2009-2015                                           people within the region and maximising
plan and ensure that they deliver appropriately in
                                                       • developing the East of England's businesses         opportunities for hosting major events through
relation to sustainable communities agendas.
                                                         – businesses in the East of England to win          successfully hosting two Olympic events in the
An East of England sustainable development               work worth £100 million to GVA from 2012            East of England.
framework and toolkit is also available. Use of this     Games contracts as well as contracts post-        • maximising opportunities for engagement in
to assess projects within the business plan is           Games with partners forged through the              culture – involvement in the cultural events,
being explored.                                          contracts; construction industry to contribute      using the 2012 Games as a catalyst for
                                                         £50 million of this, with the remainder from        greater interest in cultural organisations, and
4.3 Key success factors
                                                         creative and transport sectors; and £50 million     maximising opportunities for capacity building
The following targets are considered to define           in inward investment, new sales and exports         within cultural organisations and businesses. A
success from the 2012 Games for the East of              for technology in the next ten years.               key 2012 Games target is for each region to
England:
                                                                                                             contribute to the cultural programme.




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04 REGIONAL VISION, KEY PRIORITIES AND SUCCESS FACTORS




• Stimulating improvement in infrastructure –                                       Effective co-ordination and communication will be             The sections that follow in this plan define, as far
  investment in infrastructure around the two                                       necessary to achieve success. This could, and                 as is possible at this stage, actions that will be
  Olympic events hosted in the region; potential                                    should, also be a legacy benefit to the region.               taken forward in relation to each theme area in
  investment in training and pre-Games training                                     Linking with, and influencing, London programmes              order to achieve success and legacy benefits for
  camps; and improvements in the quality of                                         as well as building effective cross regional and sub          the East of England from the London 2012
  tourism infrastructure, for example hotel                                         regional working and networks, will be important in           Games.
  accommodation.                                                                    maximising benefits to the East of England. The
• maximising opportunities for participation                                        2012 Games provide an opportunity to develop
  and social inclusion – all people within the                                      new cross-regional structures that can be used to
  East of England region to have an opportunity                                     drive development in the key themes post-Games.
  to participate in a 2012 Games related cultural
                                                                                    Maximising legacy benefits will be the overarching
  event; increasing sports participation by one
                                                                                    key success measure. Forward planning and
  per cent per year as a direct result of the
                                                                                    partnership working across the private and public
  Games (particularly in disadvantaged locations
                                                                                    sectors will be essential to maximise a myriad of
  and areas with poor health); and encouraging
                                                                                    economic, social, community, organisational and
  2,000 volunteers to originate from the East of
                                                                                    cultural opportunities and to minimise the potential
  England. There is also an aim to increase the
                                                                                    risks to the East of England.3
  quantity and quality of coaching (both paid and
  unpaid) to raise the aspirations of volunteers
  and to improve their workforce prospects.

3 Grant Thornton/Torkildsen Barclay, Economic Impact Study of the London 2012 Olympic Games and Paralympic Games for the East of England, 2006.




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TOURISM
RISING TO THE CHALLENGE
05 TOURISM




5.1 Tourism opportunities from the London                       conferences and exhibitions – market) and that         This is a significant impact – but it is less than the
    2012 Olympic Games and Paralympic                           there are real opportunities for growth elsewhere      projections of underlying growth in the number of
    Games                                                       (in the example of Sydney, Melbourne has seen          international visitor arrivals in the UK. The World
The large number of international visitors to the               an upward trend in its own business tourism            Tourism Organisation's long term forecast is for
Games presents a key opportunity to lever long-                 market).                                               growth in international tourism of 4.1 per cent per
term growth in international tourism for the East of                                                                   annum to 20205. Our own econometric analysis
                                                                Culture and sport are key drivers of tourism,
England. A profile of tourism in the East of                                                                           suggests growth for London of around 3.2 per
                                                                attracting domestic and international visitors. The
England can be found in Appendix E on page                                                                             cent per annum over the 2006-2016 period6.
                                                                region hosts a number of international events, and
107.
                                                                there is the potential to host further events at the   Given the proximity of the East of England to the
For the East of England, which is not such an                   sporting facilities to be created for the 2012         Olympic village the central target for London
established destination as its neighbour London,                Games.                                                 would be a reasonable target for the region to
the opportunities from the 2012 Games could be                                                                         aspire to reach as well. The additional spending
                                                                The official estimate is that London is expected to
significant both for leisure and business tourism.                                                                     for the East of England if this opportunity is
                                                                achieve a permanent tourism effect of an
Indeed, business tourism could be the sector that                                                                      realised would be in the region of £200m
                                                                additional 2 per cent and 3 per cent in
receives the greatest boost as evidence from the                                                                       additional turnover (under the central scenario
                                                                international tourism arrivals over the 2006-2011
Sydney 2000 Games shows that an Olympic host                                                                           [equivalent to £100m GVA]) to £400 million
                                                                and 2012-16 periods respectively. There is also
city can reap significant rewards in terms of                                                                          (under the high scenario) over the 2009-2015
                                                                an upside to this estimate with the legacy impact
discretionary business tourism (commonly referred                                                                      period.
                                                                rising to 8 per cent in the high scenario4.
to as the MICE – meetings, incentives,

4 [DCMS]
5 Tourism highlights 2005 Edition, World Tourism Organisation
6 Grant Thornton econometric model




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RISING TO THE CHALLENGE
05 TOURISM




The activities outlined in this business plan are
based on the recommendations of the regional
economic impact study and are designed to
generate the greatest impact for the East of
England region whilst also seeking to assist in the
delivery, for the region, of the national Olympic
tourism strategy (still to be finalised).

The actions detailed within this plan are yet to be
fully costed and agreed. EEDA has provisionally
allocated £500K within the 2007/08 financial
year to support Olympic related activity.
Agreement as to which projects will be taken
forward will take place as part of the annual
business planning process undertaken by EEDA
and will be informed by the regional business plan.




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RISING TO THE CHALLENGE
NRG PRIORITY: TOURISM




National objective 3.1.2
Maximise the wider economic benefits of the
2012 Games across the UK, including those for
tourism and business promotion.

Regional objective priority 1
Use the 2012 Games as a catalyst to increase
tourism in the East of England.

Grow the number of international visitors to the
East of England by 3 per cent per annum, and
grow business visitors by 3 per cent per annum.

Use sport and culture to position the region, ie
showcase the region through the Games events at
Broxbourne and Brentwood, and through cultural
events related to the 2012 Games.




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NRG PRIORITY: TOURISM

National/Regional Objective                                               Project/Activity to deliver objective                                              Regional/National Targets                                    Resources
                                                                                                                                                                                                                          Available/
                                                                                                                                                                                                                          Required

Objectives                       Audiences                    Link        Project/initiative                        Lead Agency/partnership                  Targets                                   Timeline
                                                              Olympic
                                                              Objective

Phase 1
Improve the quality of visitor   SMEs (tourism industry)      3.1.2       Create a business support package         Lead: EEDA                               Year-on-year increased numbers of         figure ongoing     Ongoing
accommodation                                                             that will provide assistance to           Partners: EET, sub-regional tourism      quality-assessed visitor                  separate to this
                                                                          accommodation businesses – mainly         groups, EEIDB, local authorities,        accommodation                             plan
                                                                          B&Bs and guest houses – in
                                                                                                                    Quality in Tourism (QIT), VisitBritain
                                                                          improving their quality
                                                                                                                                                             Work to determine current baseline


Increase the quantity of         Hotel developers, BHA        3.1.2       Create a marketing pack for hotel         Lead: EEDA                               Increased investment in the region by     2008-2011
visitor accommodation                                         3.1.6       developers to encourage them to           Partners: EET, sub-regional tourism      hotel developers through the success
                                                                          invest in the region                      groups, EERA, local authorities,         of the marketing pack
                                                                                                                    SREPs, LDVs

Improve customer service         Tourism industry             3.1.2       Establish and deliver a skills            Lead: EEDA                               Increased participation in business-      Ongoing
standards                        (accommodation providers                 package, based in part on Welcome         Partners: EETB, sub-regional tourism     focused skills programmes
                                 and attraction) providers)               Host and the BIC initiative to improve    groups, EESCP, EEIDB
                                                                          the standards of customer service in
                                                                                                                    Welcome to Excellence (TSE)
                                                                          the region

Creation of a major events       Event organisers, public     3.1.2       To establish the criteria for public      Lead: EEDA                               Establish a strategic direction for the   March ‘08
strategy                         sector funding               3.1.3       sector intervention into the hosting of   Partners: EET, sub-regional tourism      hosting of major events based on
                                                                          touring and indigenous events that        groups, Arts Council England, East       clear economic development
                                                                          will increase awareness of, and           Living East, Sport England, local        principles
                                                                          spend in, the region and the delivery     authorities
                                                                          of, in particular, bids for hosting
                                                                          major events

Implementation of the major      Events organisers            3.1.2       To implement the findings of the          Lead: Events Unit                        Identify and begin capacity building      Following
events strategy                                               3.1.3       major events strategy                     Partners: EEDA, EET, sub-regional        for indigenous events and targeting       completion of
                                                                                                                    tourism groups, Arts Council             of major touring events, participation    Strategy
                                                                                                                    England, East, Living East, Sport        in major national initiatives (eg
                                                                                                                    England, local authorities               potential FIFA World Cup bid)




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NRG PRIORITY: TOURISM

National/Regional Objective                                                  Project/Activity to deliver objective                                              Regional/National Targets                                  Resources
                                                                                                                                                                                                                           Available/
                                                                                                                                                                                                                           Required

Objectives                        Audiences                      Link        Project/initiative                         Lead Agency/partnership                 Targets                                    Timeline
                                                                 Olympic
                                                                 Objective

Phase 1
Business tourism strategy         Tourism industry, conference   3.1.2       The creation of a business tourism         Lead: EET                               Creation of a clear strategic direction    Apr ‘08         £50K EEDA
and action plan                   organisers, VisitBritain                   strategy and action plan to provide        Partners: EEDA, sub-regional                                                                       Olympic Budget
                                                                             the strategic direction for the region’s   convention bureaux, venue providers                                                                FY
                                                                             involvement in discretionary business
                                                                             tourism



Feasibility of a convention       Tourism industry, conference   3.1.2       Assess the feasibility of a convention     Lead: EEDA                              A robust understanding of the              Apr ‘08
centre                            organisers                                 centre within the region to facilitate a   Partners: EET, sub-regional             feasibility, or otherwise, of a regional
                                                                             decision-making process                    convention bureaux, tourism industry,   convention centre
                                                                                                                        conference organisers, local
                                                                                                                        authorities

Implementation of the             Tourism industry, conference   3.1.2       Implement the findings of the              Lead: EET                               Increased numbers of discretionary         Following
business tourism action plan      organisers, VisitBritain                   business tourism action plan               Partners: EEDA, sub-regional            business tourism events held in the        completion of
                                                                                                                        convention bureaux, tourism industry,   region                                     Strategy
                                                                                                                        local authorities

Marketing and promotion           International and domestic     3.1.2       Carry out Olympic-related themed           Lead: EET                               Increased visitor spend to the region      2009-2012
                                  visitors to the UK                         marketing campaigns to raise               Partners: sub-regional tourism          and higher rates of bed occupancy
                                                                             awareness of the region linked to          groups, tourism industry, local
                                                                             sport and culture                          authorities, VisitBritain, Sport
                                                                                                                        England, Living East, cultural
                                                                                                                        agencies

Phase 2
Improve the quality of visitor    Continued from phase 1         3.1.2       Continued from phase 1                     Continued from phase 1                  Continued from phase 1                     Ongoing
accommodation

Improve the quantity of visitor   Hotel developers, BHA          3.1.2       Roll out of a marketing pack for hotel     Lead: EEDA                              Increased investment in the region by      Ongoing
accommodation                                                    3.1.6       developers to encourage them to            Partners: EET, sub-regional tourism     hotel developers through the success
                                                                             invest in the region                       groups, EERA, local authorities         of the marketing pack




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NRG PRIORITY: TOURISM

National/Regional Objective                                          Project/Activity to deliver objective                                       Regional/National Targets                       Resources
To include: Objectives, audiences, and link to Olympic Objective     To include: existing projects and new initiatives (including timescales),   To include: Targets and timelines               Available/
(3.1.?)                                                              Lead agency and partners                                                                                                    Required

Objectives                     Audiences                 Link        Project/initiative                   Lead Agency/partnership                Targets                             Timeline
                                                         Olympic
                                                         Objective

Phase 2
Improve customer service       Continued from phase 1    3.1.2       Continued from phase 1               Continued from phase 1                 Continued from phase 1              Ongoing
standards

Implementation of the major    Continued from phase 1    3.1.2       Continued from phase 1               Continued from phase 1                 Continued from phase 1              2008-2012
events strategy                                          3.1.3

Implementation of the          Continued from phase 1    3.1.2       Continued from phase 1               Continued from phase 1                 Continued from phase 1              2008-2012
business tourism action plan


Marketing and promotion        As in phase 1             3.1.2       As in phase 1                        As in phase 1                          As in phase 1                       2009-2012

Phase 3
Implementation of the          As in phase 2             3.1.2       As in phase 2                        As in phase 2                          As in phase 2                       2008
business tourism action plan



Implementation of the major    As in phase 2             3.1.2       As in phase 2                        As in phase 2                          As in phase 2                       2008
events strategy                                          3.1.3

Marketing and promotion        As in phase 1 & 2         3.1.2       As in phase 1 & 2                    As in phase 1 & 2                      As in phase 1 & 2                   2009-2012




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06 BUSINESS AND SKILLS/TRAINING/EMPLOYMENT
Key Priorities and Strategy Objectives
RISING TO THE CHALLENGE
BUSINESS AND SKILLS/TRAINING/EMPLOYMENT




Procurement and business opportunities from the                                          England from the Games. Key opportunities are in                                          industries, hospitality, languages, sport and leisure
2012 Games for the whole of London and the UK                                            the areas of:                                                                             and security. The largest impact of the Games is
are estimated to be valued at over £3.8 billion and                                                                                                                                likely to be on the construction sector. Key areas
                                                                                         • Olympic Delivery Authority (ODA) and London
are due to commence towards the end of 2006.                                                                                                                                       for skills development will include project
                                                                                           Organising Committee of the Olympic Games
Opportunities will continue right up to the Games                                                                                                                                  management – particularly in construction, event
                                                                                           (LOCOG) procurement opportunities and
with the need to provide a temporary overlay of                                                                                                                                    management, translation, customer service,
                                                                                           general business opportunities, particularly for
facilities at Games venues prior to the event.                                                                                                                                     leadership and management, and entrepreneurial
                                                                                           the construction industry
                                                                                                                                                                                   skills.
Many of these contractors will be supplied by                                            • inward investment and business opportunities
global multinational companies. However, from our                                          (including for technology firms)                                                        Within the East of England, the construction
analysis of data from the London Development                                                                                                                                       sector is most significant in Essex, Hertfordshire
                                                                                         • skills development and employment.
Agency, companies in the East of England region                                                                                                                                    and Norfolk (6 to 6.2 per cent of employment),
                                                                                         There are also key business opportunities in
could be expected to secure up to 5-10% of the                                                                                                                                     the hotels and restaurants sector is largest in
                                                                                         tourism, the potential impacts of which were
value of the contracts7. These will typically be 2nd                                                                                                                               Bedfordshire and Hertfordshire (7.1 and 6.8 per
                                                                                         discussed in the previous section.
and 3rd tier suppliers.                                                                                                                                                            cent of employment) and the transport, storage
                                                                                         The 2012 Games is seen as a key driver in                                                 and communications sector is most prominent in
The regional economic impact study, building on
                                                                                         increasing the employment rate and improving                                              Thurrock and Luton (16.1 and 11.7 per cent of
the current baseline for the East of England
                                                                                         skills to increase the nation’s productivity. A                                           employment).
economy and specific sector strengths, has
                                                                                         number of skills opportunities from the Games
identified that there are a range of potential                                                                                                                                     In the East of England, one quarter of employees
                                                                                         have been identified in key sectors such as
opportunities for businesses in the East of                                                                                                                                        – totalling around 600,000 workers – are
                                                                                         construction, logistics, culture, media, creative

7 East of England is made up of the counties of Bedfordshire, Cambridgeshire, Essex, Hertfordshire, Norfolk and Suffolk and the unitary authorities of Luton, Peterborough, Southend and Thurrock.




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BUSINESS, SKILLS, TRAINING AND EMPLOYMENT




employed in these sectors8. This is similar to the                                  6.1 Key priorities and strategy objectives                    It must be recognized that business and skills are
national average. The ‘transport, storage and                                       The tables below outline activity to deliver against          cross-cutting themes. The skills agenda is also
communication’, ‘hotels and restaurants’ and                                        the following key priorities and strategic                    relevant to the sport, culture, tourism and
‘construction’ sectors in particular form a                                         objectives:                                                   volunteering sections of this plan and it will be
significant part of the region’s economy together                                                                                                 essential that as project activity is progressed
employing almost 18 per cent of the region’s                                        • information provision                                       appropriate links and co-ordination are achieved.
workforce and contributing over 18 per cent to the                                  • procurement support
                                                                                                                                                  The actions detailed within this plan are yet to be
region’s total economic output.                                                     • inward investment
                                                                                                                                                  fully costed and agreed. EEDA has provisionally
While the East of England has one of the                                            • skills (see also Appendix G for full detail):               allocated £500K within the 2007/08 financial
strongest economies in the country and a high                                             a) strengthen East of England business base             year to support Olympic related activity.
overall employment rate, the region suffers from a                                        in readiness for London 2012                            Agreement as to which projects will be taken
range of skills-related problems. An important                                            b) develop and culture of lifelong learning as          forward will take place as part of the annual
issue is how to address the region’s skills issues                                        part of the legacy strategy                             business planning process undertaken by the RDA
to ensure maximum benefit from the 2012                                                                                                           and will be informed by the regional business plan.
                                                                                          c) create opportunities for disadvantaged
Games. Appendix F provides details of the East of
                                                                                          groups and communities to be involved in
England skills profile.
                                                                                          London 2012
                                                                                          d) invest in sustainable economic growth
                                                                                          aligned to London 2012.



8 Grant Thornton/Torkildsen Barclay, Economic Impact Study of the London 2012 Olympic Games and Paralympic Games for the East of England, 2006.




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NRG PRIORITY: BUSINESS (PROCUREMENT AND REGIONAL NETWORKING)




National objective 3.1.2
Maximise the wider economic benefits of the
2012 Games across the UK, including those for
tourism and business promotion.

Regional objective priority area 2
Capitalise upon the business opportunities
provided by the London 2012 Olympic Games
and Paralympic Games.

Businesses in the East of England to win work
worth £100 million to GVA from Olympic contracts
and contracts post-Games with partnerships
forged through the Olympic contracts;
construction industry to contribute £50 million of
this, with the remainder from creative and
transport sectors; and £50 million in inward
investment, new sales and exports for technology
in the next ten years.




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NRG PRIORITY: BUSINESS (PROCUREMENT AND REGIONAL NETWORKING)

National/Regional Objective                                       Project/Activity to deliver objective                                             Regional/National Targets                             Resources
                                                                                                                                                                                                          Available/
                                                                                                                                                                                                          Required

Objectives                        Audiences           Link        Project/initiative                        Lead Agency/partnership                 Targets                               Timeline
                                                      Olympic
                                                      Objective

Phase 1
Provision of information to       SMEs                3.1.2       Establish an Olympic micro-site in        Lead: EEDA                              Creation of web presence outlining    Mar 07          £15K
SMEs                                                              lieu of the regional business club        Partners: EEBG, CBI, Chambers of        business opportunities from the                       EEDA Olympic
                                                                                                            Commerce, EEIDB, Business/LA            Games.                                                Budget FY
                                                                                                            partnerships, SREPs, Business Link                                                            06/07

Establish business support        SMEs, EEIDB         3.1.2       Undertake a gap analysis of business      Lead: EEDA                              To have a robust gap analysis         Mar 07          £30K EEDA
needs to ensure they are fit                                      support needs to ensure businesses        Partners: EEIDB, Chambers, CBI,         highlighting business support needs                   Olympic budget
to supply generally for public                                    are fit-for-purpose for gaining           SREPs, Business Link                                                                          06/07
procurement                                                       advantage from the 2012 Olympic
                                                                  and Paralympic Games.

Establish the regional            SMEs, EEIDB         3.1.2       Linked to national BON initiative         Lead: EEDA                              Agree the format of the regional      Apr ‘07
business club                                                                                               Partners: ODA, LOCOG, RDAs,             business club

                                                                                                            EEIDB, EEBG, UKTI, EEI, SREPs,
                                                                                                            Business Link

Establish the feasibility for a   Technology sector   3.1.2       Communication with DTI to explore         Lead: EEDA                              Agree the nature of any technology    Mar ‘07
technology showcase                                               their plans in relation to the            Partners: DTI, RDAs, EEI, EEBG,         showcase within the region.
                                                                  technology showcase and assess the        regional technology networks,
                                                                  viability for the region to participate   SREPs, Business Link


Devise a business support         EEIDB, SMEs         3.1.2       Create a business support package         Lead: EEDA/EEIDB                        Number of businesses assisted         Start Apr ‘07
package based on the                                              geared towards delivering support         Partners: EEBG, UKTI, SREPs,
results of the gap analysis                                       that is specific to the Games and         Business Link
                                                                  which is not already provided in
                                                                                                            Ensure links to EESCP skills activity
                                                                  generic services.
                                                                                                            established




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NRG PRIORITY: BUSINESS (PROCUREMENT AND REGIONAL NETWORKING)

National/Regional Objective                                           Project/Activity to deliver objective                          Regional/National Targets                             Resources
                                                                                                                                                                                           Available/
                                                                                                                                                                                           Required

Objectives                   Audiences                    Link        Project/initiative                   Lead Agency/partnership   Targets                                   Timeline
                                                          Olympic
                                                          Objective

Phase 2
Regional business club       SMEs, EEIDB                  3.1.2       Continued from phase 1               As in phase 1             As in phase 1                             2008-2012
(BON)

Business support package     SMEs, EEIDB                  3.1.2       Continued from phase 1               As in phase 1             As in phase 1                             2008-2012




Technology showcase          Technology sector            3.1.2       Delivery of showcase                 As in phase 1             As in phase 1                             Ongoing




Create expertise to export   SMEs suppliers to the 2012   3.1.2       Devise an export programme to        Lead: EEDA/UKTI           Creation of a package to generate         Apr ‘11
the region’s talents         Games                                    ensure legacy benefits for           Partners: EEIDB, EEBG     international business for the region’s
                                                                      businesses are captured                                        SMEs

Phase 3
Create expertise to export   SMEs suppliers to the 2012   3.1.2       Initiate the export programme with   Lead: EEDA/UKTI           Optimum reach to supply chain             Ongoing
the region’s talents         Games                                    UKTI to enable the region’s          Partners: EEIDB, EEBG     businesses
                                                                      businesses to secure international
                                                                      business as a result of the Games.




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RISING TO THE CHALLENGE
NRG PRIORITY: SKILLS AND EDUCATION




National objective 3.1.1
Maximise the employment and skills benefits for
the UK arising from Games-related business.

Regional priority 2
Capitalising on the business opportunities.

Regional skills, training and employment
objectives:

• strengthen East of England’s business base in
  readiness for London 2012
• develop a culture of lifelong learning as part of
  the legacy strategy
• create opportunities for disadvantaged groups
  and communities to be involved in London
  2012
• invest in sustainable economic growth aligned
  to London 2012.




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NRG PRIORITY: SKILLS AND EDUCATION

National/Regional Objective                                                Project/Activity to deliver objective                                            Regional/National Targets                                 Resources
                                                                                                                                                                                                                      Available/
                                                                                                                                                                                                                      Required

Objectives                     Audiences                       Link        Project/initiative                       Lead Agency/partnership                 Targets                                Timeline
                                                               Olympic
                                                               Objective

Phase 1
To engage, raise awareness     Learning and Skills Council,    3.1.1       Use the East of England Skills and       Lead: EESCP Working through the         Engaging and informing key partners    Mar 2007
and develop understanding      Jobcentre Plus, East of         3.1.8       Competitiveness Partnership as the       partnership members plus                in purchasing appropriate/relevant
of London 2012 Games with      England Development                         route to inform and update key           UK Skills, UfI, Learndirect,            provision which increases the supply
key agencies involved in       Agency, East of England                     agencies involved in the skills agenda   Foundation degree forward,              of labour with the relevant skills
education, skills and          Regional Assembly, Skills for               relating to London 2012 and              Connexions, IAG, Cultural Skills and
employment within the region   Business Network,                           Worldskills 2011                         Learning Group
                               Association of Colleges,
                               Higher Education Funding                    Agree communication mechanisms           EESCP Communications group which
                               Council, Cover East, LOCOG                  which enable further planning and        has representatives from key
                                                                           alignment to take place including        agencies
                                                                           impact of relevant White papers
                                                                           (Leitch Report Dec 2006)
                                                                                                                    Link to UK skills rep when identified




                                                                           Developing, agreeing and                 Learning and Skills Council,            Olympics and Paralympics 2012 to       Align to partner

                                                                           progressing phases 1, 2 and 3 of the                                             be mapped into all partner strategic   planning cycles
                                                                                                                    Jobcentre Plus, East of England
                                                                           work plan with key stakeholders                                                  and planning documents                 during the
                                                                                                                    Development Agency, East of
                                                                           aligned to the Partnership’s four                                                                                       planning year
                                                                                                                    England Regional Assembly, Skills for
                                                                           strategic goals for the East of                                                                                         2007/08
                                                                                                                    Business Network, Association of        Preparing and circulating proposals
                                                                           England:                                 Colleges, Higher Education Funding      of possible projects and presenting
                                                                           1. Strengthen East of England’s          Council, Cover East, NRE Regional       agreed proposals to partner
                                                                           business base in readiness for           Partnership Group, UfI, Learndirect,    organisations
                                                                           London 2012                              AUEE

                                                                           2. Develop a culture of lifelong
                                                                           learning as part of the legacy
                                                                           strategy


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NRG PRIORITY: SKILLS AND EDUCATION

National/Regional Objective                                  Project/Activity to deliver objective                                           Regional/National Targets              Resources
                                                                                                                                                                                    Available/
                                                                                                                                                                                    Required

Objectives              Audiences                Link        Project/initiative                         Lead Agency/partnership              Targets                     Timeline
                                                 Olympic
                                                 Objective

Phase 1
                                                             3. Create opportunities for
                                                             disadvantaged groups and
                                                             communities to be involved in
                                                             London 2012

                                                             4. Invest in sustainable economic
                                                             growth aligned to London 2012



                                                             The development of a strategy that         Local Authority Children Services,
                                                             promotes educational and vocational        LSC, SSCs, UK Skills, SSCs,
                                                             training pathways for young people         Business Link
                                                             (eg apprenticeships and diplomas)
                                                             relevant to the employing sectors key
                                                             to the delivery of London 2012

                                                             To support an East of England team         Sport England, County Sport
                                                             to compete in WorldSkills 2009,            Partnerships, SSCs, LSC
                                                             targeting those sectors relevant to
                                                             the delivery of London 2012



                                                             To use London 2012 Young
                                                             Ambassadors programme to inspire
                                                             young people particularly in
                                                             emphasising the importance of
                                                             integrating sporting activity into their
                                                             everyday lives and developing cultural
                                                             understanding




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NRG PRIORITY: SKILLS AND EDUCATION

National/Regional Objective                                                Project/Activity to deliver objective                                        Regional/National Targets                                  Resources
                                                                                                                                                                                                                   Available/
                                                                                                                                                                                                                   Required

Objectives                     Audiences                       Link        Project/initiative                       Lead Agency/partnership             Targets                                  Timeline
                                                               Olympic
                                                               Objective

Phase 1
                                                                           To use London 2012 to engage with
                                                                           hard to reach learners in sectors
                                                                           relevant to the Games and through
                                                                           the use of the Pre-Volunteer
                                                                           Programme


To identify the associated     Public, private and voluntary   3.1.1       Co-ordinate through the EESCP            Sector Skills Councils, LSC, JCP,   Attract and train new recruits to the    April 2007
skills needs of the 2012       businesses                      3.1.8       regional intelligence centre existing    COVER East                          key sectors including the
Games utilising existing       workers and                                 knowledge within the region to                                               construction sector, the built
                                                                                                                                                                                                 Ongoing as part
knowledge within the region,                                               identify skills gaps and shortages                                           environment and logistics.
                               individuals including hard to                                                                                                                                     of six-monthly
ie Sector Skills Councils’                                                 linked to key economic areas through
                               reach                                                                                                                                                             update to
regional Sector Skills                                                     Sector Skills Councils and where                                             Ensure the skills chapter reflects and
                                                                                                                                                                                                 ministers
Agreements, regional                                                       possible regional Sector Skills                                              aligns to the remainder of the
intelligence centre                                                        Agreements.                                                                  business plan
information, NESS and
LSC/JCP regional data
                                                                           Utilising EESCP commissioned                                                 Raise the level of skills for future     (September and
                                                                           research which maps publicly funded                                          economic development                     March annually)
                                                                           and privately purchased provision to
                                                                           enable the identification of provision
                                                                           gaps and shortages



                                                                           Plan design and deliver relevant                                             Include in LSC provision commission      Integrate into

                                                                           learning interventions to respond to                                         planning and other relevant planning     partner annual

                                                                           the identified skills gaps where                                             cycles with partners                     planning cycles

                                                                           existing provision does not exist                                                                                     ongoing




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RISING TO THE CHALLENGE
NRG PRIORITY: SKILLS AND EDUCATION

National/Regional Objective                                                   Project/Activity to deliver objective                                            Regional/National Targets                                      Resources
                                                                                                                                                                                                                              Available/
                                                                                                                                                                                                                              Required

Objectives                        Audiences                       Link        Project/initiative                       Lead Agency/partnership                 Targets                                    Timeline
                                                                  Olympic
                                                                  Objective

Phase 1
To integrate the skills needs     Learning and Skills Council,    3.1.1       Agree skills targets with key partners   Learning and Skills Council,            Equipping people with the relevant         Fully integrated
of the 2012 Games into            Jobcentre Plus, East of         3.1.4       which allow us to successfully           Jobcentre Plus, East of England         skills and qualifications to progress      into partner
regional skills planning cycles   England Development                         design, develop and deliver the          Development Agency, East of             from welfare to work                       planning cycles
                                                                  3.1.8
including LAA, IiC LSC, ESF       Agency, East of England                     Games which are aligned to both          England Regional Assembly, Skills for                                              by 2008
2007 – 2013 strategy              Regional Assembly, Skills for               public and private funding               Business Network, Association of
                                                                                                                                                               Maximise the economic potential
commissioning plans,              Business Network,                                                                    Colleges, Higher Education Funding
                                                                                                                                                               linked to legacy activity
Regional Business Support         Association of Colleges,                                                             Council, Cover East
                                                                              Where gaps in provision are identified
Strategy and COVER East           Higher Education Funding
                                                                              work with partners to develop
                                  Council, Cover East                                                                                                          Engage additional support through          Fully integrated
                                                                              approaches which support the games
                                                                                                                                                               volunteers, grow additional social         into partner
                                                                                                                                                               enterprise projects/programmes,            planning cycles
                                                                              To implement the pre-volunteer           EESCP ESF strategy, LSC Train to        support volunteers back into paid          by 2008
                                                                              training programme and the Olympic       Gain Funding, EEDA Skills               employment
                                                                              volunteer training programme as          programmes, FDF and HEFCE, UfI/
                                                                              developed by LOCOG                       Learn Direct, Regional Languages
                                                                                                                                                               Ensure businesses are prepared and         First phase plans
                                                                                                                       Network
                                                                                                                                                               ready to participate in procurement        in place by
                                                                              Ensure the skills required by the                                                opportunities via a regional business      planning cycles
                                                                              business community are integrated                                                group                                      2007
                                                                              into the Regional Business Support
                                                                              Strategy ‘Better for Business’ to
                                                                                                                                                               Ensuring links are made to both core       June 2007
                                                                              enable benefit from enterprise and
                                                                                                                                                               and flexible Train to Gain provision via
                                                                              growth.
                                                                                                                                                               the Regional Skills Group



                                                                                                                                                               Equip people with the entrepreneurial
                                                                                                                                                               skills to drive business growth in the
                                                                                                                                                               region


RISING TO THE CHALLENGE REGIONAL BUSINESS PLAN                                                                                                                                                                                             34
RISING TO THE CHALLENGE
NRG PRIORITY: SKILLS AND EDUCATION

National/Regional Objective                                                 Project/Activity to deliver objective                                       Regional/National Targets                          Resources
                                                                                                                                                                                                           Available/
                                                                                                                                                                                                           Required

Objectives                      Audiences                       Link        Project/initiative                   Lead Agency/partnership                Targets                                Timeline
                                                                Olympic
                                                                Objective

Phase 1
                                                                            Ensure delivery facing colleagues
                                                                            involved with employers, employees
                                                                            and individuals including hard to
                                                                            reach groups are informed of the
                                                                            offers and benefits linked to the
                                                                            2012 Games

                                                                            To develop innovative ways of
                                                                            combining elements of academic and
                                                                            vocational learning at all levels
                                                                            (distributed learning)




Increases in the number of      Sports administrators, sports               Each County Sports Partnership to    County Sports Partnerships, Further    Workforce Development Plans (six in    March ‘08   Learning Skills
trained volunteers and of the   coaches, sports development                 have produced a workforce            Education Colleges, employers of the   total – one per county) in place and   March ‘09   Council
number of active qualified      officers, leisure centre                    development plan for the sports      sporting workforce, Learning Skills    annual delivery plans funded and                   resources,
coaches in the region           operations and management                   sector in their respective county    Council, Skills Active                 implemented                                        employer
                                staff, health and fitness                                                                                                                                                  resources, Sport
                                workers, sporting officials                                                                                                                                                England
Addressing the skills gaps
                                                                                                                                                                                                           investment
and skills shortages in the
sporting workforce in the
region




RISING TO THE CHALLENGE REGIONAL BUSINESS PLAN                                                                                                                                                                               35
RISING TO THE CHALLENGE
NRG PRIORITY: SKILLS AND EDUCATION

National/Regional Objective                                                  Project/Activity to deliver objective                                                Regional/National Targets                         Resources
                                                                                                                                                                                                                    Available/
                                                                                                                                                                                                                    Required

Objectives                        Audiences                      Link        Project/initiative                           Lead Agency/partnership                 Targets                                Timeline
                                                                 Olympic
                                                                 Objective

Phase 2
To integrate the skills needs     Young people, individuals      3.1.1       The implementation of core work              Learning and Skills Council,            To support the delivery of PSA
of the 2012 Games into            communities, employees,        3.1.8       programme areas will deliver the             Jobcentre Plus, East of England         targets and those recommended in
regional skills planning cycles   employers                                  Olympics skills strategy through:            Development Agency, East of             the Leitch Report (Dec 2006) by
including LAA, IiC LSC, ESF                                                  1. The implementation of Sector Skills       England Regional Assembly, Skills for   2020 viz.:
2007 – 2013 strategy                                                         Agreements                                   Business Network, Association of
                                  Mapped across to hard to
commissioning plans,                                                         2. The Delivery of Train to Gain             Colleges, Higher Education Funding
                                  reach groups, sectors                                                                                                           95% of adults to achieve the basic
Regional Business Support                                                    3. Improved 14-19 progression                Council, Cover East, Regional
                                  relevant to the Olympics and                                                                                                    skills of functional literacy and
Strategy and COVER East                                                                                                   Languages Network, colleges and
                                  Paralympics and public,                    4. Implementation of the Regional                                                    numeracy
                                                                                                                          other providers through their
                                  private and voluntary                      Business Support Strategy
                                                                                                                          representational organisations
                                  organisations                              5 .Development of LAA’s block 4                                                      More than 90% of adults qualified to
                                                                             programmes
                                                                                                                                                                  at least Level 2
                                                                             6. A compelling further education offer
                                                                             with progression through to work or HE
                                                                                                                                                                  Shift the balance of intermediate
                                                                             7. A compelling higher education offer
                                                                                                                                                                  skills from Level 2 to Level 3
                                                                             8. Inspiring young people to be part of
                                                                             Worldskills 2007, 2009 and 2011
                                                                             targeting those sectors relevant to the                                              Exceed 40% of adults qualified to
                                                                             delivery of London 2012                                                              Level 4 and above
                                                                             9. To develop foundation degrees
                                                                             relevant to sectors key to the delivery of
                                                                                                                                                                  To support the delivery of current
                                                                             the Olympics and Paralympics
                                                                                                                                                                  PSA targets
                                                                             10. To promote and inspire the
                                                                             opportunity of languages and culture to
                                                                             young people, communities and
                                                                             business including hard to reach groups
                                                                             in the development and delivery of the
                                                                             Olympics 2012


RISING TO THE CHALLENGE REGIONAL BUSINESS PLAN                                                                                                                                                                                   36
RISING TO THE CHALLENGE
NRG PRIORITY: SKILLS AND EDUCATION

National/Regional Objective                                  Project/Activity to deliver objective                           Regional/National Targets                                    Resources
                                                                                                                                                                                          Available/
                                                                                                                                                                                          Required

Objectives                      Audiences        Link        Project/initiative                    Lead Agency/partnership   Targets                                   Timeline
                                                 Olympic
                                                 Objective

Phase 3
To create a sustainable                          3.1.1       To develop an effective monitoring                              Ensure skills are part of the effective   Partner planning
legacy which will support and                    3.1.8       framework that provides the                                     legacy strategy by integrating into       cycles ongoing
add value to the region, aid                                 opportunity to highlight the skills                             regional planning forums.                 to 2012
prosperity for all and ensure                                legacy of London 2012 through the
business and individuals have                                EESCP Framework for Action
                                                                                                                             Increase skills base in the region
the world class skills they
                                                                                                                             including skills for life and level 2’s
need


                                                                                                                             Increase the number of individuals
                                                                                                                             with technical level qualifications L3
                                                                                                                             employed in skilled trades



                                                                                                                             To increase the number of qualified
                                                                                                                             leaders and managers in the public,
                                                                                                                             private and voluntary sector




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07 SPORT
Context of Sport in the East of England and 2012
Current structure/vehicle to oversee/deliver
What outcomes are we hoping to achieve?
RISING TO THE CHALLENGE
07 SPORT




7.1 Context of sport in the East of England                                         place at the local level based on locally defined             The key to much of sports success in linking to
    and 2012                                                                        priorities. However, there are areas where a                  the Olympics and Paralympics in the East of
This action plan seeks to identify additional actions                               regional based approach can add value – this plan             England is the association with the brand that has
required to support existing commitments in                                         identifies such actions alongside suggested ways              the potential to offer added value, the stimulus to
delivering the sporting aspirations in the East of                                  in which County Sports Partnerships and County                increase participation, investment and cross-
England. It thus recognises that there are                                          Sports Networks can take advantage of such a                  agency working. The Olympics and Paralympics
strategies, structures and networks, resources and                                  framework to deliver action locally.                          have given sport a new credibility, we will aim to
programmes in place and that many if not all of                                                                                                   maximise this opportunity through the
                                                                                    The recently conducted regional economic impact
the aspirations for an Olympic legacy in relation to                                                                                              interventions outlined in the action plan that
                                                                                    study highlighted the potential opportunities for the
sport sits at the heart of these and the current                                                                                                  follows.
                                                                                    sporting sector as:
actions of the sports sector.
                                                                                    • increasing regional participation in sport
Appendix H 111 details current activity that is
                                                                                    • stimulating investment into the region’s
being undertaken by the sport sector. It is
                                                                                      sporting infrastructure
necessary to take such ongoing action into
account and identify additional activities that                                     • raising the profile of the East of England as a
London 2012 affords us to complement that                                             region for sport
which is already taking place to ‘add value’. This                                  • increasing cross-sector working and regional
plan is therefore not an exhaustive list of every                                     recognition of the role of sport in meeting
action that can be undertaken throughout the                                          other agencies' agendas.9
region. It is noted that the majority of action takes

8 Grant Thornton/Torkildsen Barclay, Economic Impact Study of the London 2012 Olympic Games and Paralympic Games for the East of England, 2006.




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07 SPORT




7.2 Current structure/vehicle to                       education has emerged through the government’s          executive group. However a sporting network of
    oversee/deliver                                    PE, School Sport and Club Links strategy                lead agencies will need to be convened to oversee
Sport is delivered through a number of vehicles –      (PEESCL), whilst in the community setting a             implementation of this plan. This may be relatively
in schools, in the community, through the              delivery system for sport is emerging centred           easy to achieve given that there is buy-in to these
workplace and through higher and further               around County Sports Partnerships and County            actions.
education. The funding for sport is also split         Sports Networks that are able to better join up the
                                                                                                               The network could centre on a sub group of the
across a number of different government                priorities and areas for action at a county and local
                                                                                                               Nations and Regions East strategy board or of its
departments including the DfES (Department for         level, engaging local authorities, schools, colleges
                                                                                                               executive group, or a sub group of the East
Education and Skills), DCMS (Department for            and universities, national governing bodies, clubs
                                                                                                               Regional Sports Board, and could involve
Culture, Media and Sport), DCLG (Department for        and health partners.
                                                                                                               membership from Youth Sport Trust (YST),
Communities and Local Government) and goes
                                                       There is a range of proposed interventions in this      University and Colleges Sport Network (UCS),
out to different organisations including Sport
                                                       action plan that involve delivery from and through      Sport England and County Sports Partnership
England, UKSport, schools, local authorities,
                                                       the above systems. There does however need to           (CSPs). This will be an initial priority.
higher and further education. The private sector
                                                       be a coming together of interested parties to
also makes a positive contribution to the sporting
                                                       oversee and review implementation of this action
landscape of the region.
                                                       plan. There are options about how this can best
Over the last five years, a consolidation of the       be undertaken. Sport is represented on Nations
sector has taken place – a clear delivery vehicle in   and Regions East and contributes to the regional




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07 SPORT




7.3 What outcomes are we hoping to                     • addressing the skills gaps and skills shortages
    achieve?                                             in the sporting workforce in the East of
Through the opportunities that the 2012 Games            England
present to the region, Sport in the East will create   • increases in the number of active, accessible
a legacy that includes:                                  and accredited sports clubs in the region
                                                       • the staging of major sporting events in the
• increases in participation across sport not just
                                                         East of England
  Olympic or Paralympic sports
                                                       • the above outcomes delivered in an inclusive
• improvements in sporting facility provision
                                                         way that encourages diversity
• a comprehensive system for talent
                                                       • a sustainable delivery system for community
  development
                                                         sport beyond 2012.
• improved infrastructure for disability sport and
                                                       Measures will need to be established to monitor
  improved support mechanisms at the
                                                       the achievement of these outcomes, with baseline
  excellence level for disability sport
                                                       information collected at the outset.
• increases in the number of trained volunteers
  in sport
• increases in the number of “active qualified”
  coaches in the region




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NRG PRIORITY: SPORT/YOUTH




National objective 3.1.3
Maximise cultural benefits from hosting the 2012
Games and the Cultural Olympiad.

Regional objective priority 3
Improving sport and sports participation in the
region.

Raising sporting aspirations for people within the
region and maximise opportunities for hosting
major events through successfully hosting two
Olympic events.

Regional sub priorities:
• increasing regional participation in sport
• raising the profile of the region for sport
• stimulating investment in sport
• increasing cross-sector working and increasing
  the importance of sport in the region.




RISING TO THE CHALLENGE REGIONAL BUSINESS PLAN       42
RISING TO THE CHALLENGE
NRG PRIORITY: SPORT/YOUTH

National/Regional Objective                                                Project/Activity to deliver objective                                                 Regional/National Targets                                 Resources
                                                                                                                                                                                                                           Available/
                                                                                                                                                                                                                           Required

Objectives                     Audiences                       Link        Project/initiative                        Lead Agency/partnership                     Targets                                 Timeline
                                                               Olympic
                                                               Objective

Phase 1
Regional Sub Objective: Increasing Regional Participation in Sport

To complete the                Primary audience: sports        3.1.3       Sport England to support six County       Lead: Sport England                         6 fit for purpose County Sports         2007-2008         Sport England
establishment of a fit for     community, ie Community         3.1.4       Sports Partnerships in the region                                                     Partnerships in place and delivering                      exchequer
purpose delivery system for    Sports Networks (CSNs) and                  with resources to work with key                                                                                                                 budget
                                                               3.1.8                                                 Partners: County Sports                                                             Survey repeated
sport in the East of England   County Sports Partnerships                  partners including health, education,
                                                                                                                     Partnerships, local stakeholders            1% per annum Increase in                in 2009 against
that provides a framework      (CSPs)                                      clubs and NGBs, business and the
                                                                                                                     including the voluntary sector, local       participation in sport in line with     2006 baseline     Lottery Sports
through which much of the                                                  wider voluntary sector
                                                                                                                     authorities, health partners, national      ‘Active People’ survey findings                           Fund
following interventions and
                               Secondary audience: young                                                             governing bodies, education        48 fit
those of the Sport England
                               people including 16-24 yr                   Provide support to establish the          for purpose Community Sports
regional business plan can                                                                                                                                       Increases in capacity in the sports                       Partner match
                               olds.                                       remaining Community Sports                Networks in place by March 2008
be engaged with and                                                                                                                                              sector ie number of active volunteers                     funding.
                                                                           Networks
implemented                                                                                                                                                      in line with ‘Active People’ survey
                               Adult population including
                                                                                                                                                                                                                           Inward
                               mid life and older people.                  All County Sports Networks to have
                                                                                                                                                                                                                           investment into
                                                                           clear action plans to deliver increases
                                                                                                                                                                                                                           sport –
                                                                           in participation and building of
                               Specific target groups:                                                                                                                                                                     commercial and
                                                                           capacity based on local priorities.
                               disabled, women, black and                                                                                                                                                                  public
                               minority ethnic communities,                Development of a

                               low active communities as                   communications/marketing strategy

                               identified through the active               for the delivery system. Provide

                               people survey findings                      ongoing support and access to
                                                                           resources to ensure system is
                                                                           working.
                               Specific geographical bases:
                               rural areas of deprivation




RISING TO THE CHALLENGE REGIONAL BUSINESS PLAN                                                                                                                                                                                              43
RISING TO THE CHALLENGE
NRG PRIORITY: SPORT/YOUTH

National/Regional Objective                                                Project/Activity to deliver objective                                            Regional/National Targets                                    Resources
                                                                                                                                                                                                                         Available/
                                                                                                                                                                                                                         Required

Objectives                    Audiences                        Link        Project/initiative                       Lead Agency/partnership                 Targets                                   Timeline
                                                               Olympic
                                                               Objective

Phase 1
National Governing Bodies     Community                        4.3         Implementation of participation          National Governing Bodies               Targets laid out in each NGB met          Up to 2009,        Funding to
(NGBs) to continue to                                                      opportunities, club and coach                                                                                              refresh of WSPs    NGBs through
implement their Whole Sport                                                development initiatives across 31                                                                                          then further       whole sport
                                                                                                                                                            Increase in the numbers of people
Plans at a community level,                                                sports.                                                                                                                    delivery against   plans
                                                                                                                                                            receiving coaching and tuition in their
including investment in                                                                                                                                                                               new targets
community volunteers and                                                                                                                                    local communities through the
                                                                                                                                                                                                      2009-2013
coaches, in line and                                                                                                                                        delivery of the UK Action Plan for
partnership with delivery                                                                                                                                   Coaching
system stakeholders and to
work with SCUK to
implement the UK Action
Plan for Coaching through
delivery system partners

To establish support from     Primary audience: sports         3.1.3       Guidance produced and disseminated       Nations and Regions East,               Controlled access to brand to enable      June 2007          Officer time
LOCOG to resolve branding     community                        3.1.8       to stakeholders including CSPs and       regional project manager                partners to begin delivery and to add
guidance and to enable the    Secondary audience: young                    CSNs. Guidance to include                                                        value to the work they are
                                                                                                                    (EEDA/Sport England)                                                                                 Olympic and
Olympic/Paralympic brand to   people including 16-24 year                  clarification on which initiatives and                                           undertaking through brand
                                                                                                                                                                                                                         Paralympic
be used within regionally     olds                                         projects can use the 2012                                                        association.
agreed participation and                                                                                            Partners: sporting community – all                                                                   brand required
                              Adult population including                   endorsement                                                                      Contribute to increasing participation
education programmes                                                                                                with a vested interest in the outcome
                              mid life and older people                                                                                                     and capacity building targets above
                              Specific target groups:
                                                                           Appropriate connections made
                              disabled, women, black and
                                                                           between regional plan for sport
                              minority ethnic communities,
                                                                           targets and 2012 branding – eg
                              low active level communities
                                                                           regional/national programmes
                              (as identified through the
                                                                           branded ’club 2012’, ‘coach 2012’,
                              active people survey findings)
                                                                           ‘health 2012’ etc.
                              Specific geographical bases:
                              rural areas of deprivation


RISING TO THE CHALLENGE REGIONAL BUSINESS PLAN                                                                                                                                                                                            44
RISING TO THE CHALLENGE
NRG PRIORITY: SPORT/YOUTH

National/Regional Objective                                              Project/Activity to deliver objective                                        Regional/National Targets                                 Resources
                                                                                                                                                                                                                Available/
                                                                                                                                                                                                                Required

Objectives                    Audiences                      Link        Project/initiative                       Lead Agency/partnership             Targets                                 Timeline
                                                             Olympic
                                                             Objective

Phase 1
Provide information and       Primary: sports community      3.1.3       Development of an Olympic and            Lead: Sport England                 Toolkit/website development             Co-ordination     Officer time
guidance to delivery                                         3.1.8       Paralympic branded toolkit that the                                          produced covering the six areas of      and preparation
organisations in the sports                                              “delivery system” for sport can use                                          participation, volunteer development,   of toolkits by
                              Secondary: young people                                                             Partners: CSPs, CSNs, voluntary                                                               Olympic and
sector to maximise their                                                                                                                              disability sport, club development,     April 2008
                              including 16-24 year olds                                                           sector, English Federation of                                                                 Paralympic
connection with the Olympic                                                                                                                           education and facility development
                                                                         Identify at county and regional level    Disability Sport, Sporting Equity                                                             brand required
and Paralympic brand
                                                                         the main initiatives and/or examples     networks and through such groups,
                              Adult population including
                                                                         of best practice that can be adapted     their associated stakeholders,
                              mid life and older people
Utilise research, knowledge                                              and developed, focussing on:             education including Youth Sport
and evidence to develop new                                                                                       Trust, universities and colleges,
styles of intervention at a   Specific target groups:                                                             NGBs, local authorities, health
                                                                         1. Participation
community level to maximise   disabled, women, black and                                                          partners
                              minority ethnic communities,               2. Volunteer development
the opportunities for
increasing participation      low active level communities               3. Disability sport
                              as identified through active               4. Club development
                              people survey findings
                                                                         5. Education

                                                                         6. Facility development
                              Specific geographical bases:
                              rural areas of deprivation
                                                                         The toolkit should set out the
                                                                         opportunities arising for stakeholders
                                                                         to be involved in Olympic and
                                                                         Paralympic related activity and
                                                                         include case studies, funding routes,
                                                                         and contacts taking into account
                                                                         Active People Survey and Sport
                                                                         Action Zones evidence of practice




RISING TO THE CHALLENGE REGIONAL BUSINESS PLAN                                                                                                                                                                                   45
RISING TO THE CHALLENGE
NRG PRIORITY: SPORT/YOUTH

National/Regional Objective                                                 Project/Activity to deliver objective                                          Regional/National Targets                         Resources
                                                                                                                                                                                                             Available/
                                                                                                                                                                                                             Required

Objectives                       Audiences                      Link        Project/initiative                       Lead Agency/partnership               Targets                               Timeline
                                                                Olympic
                                                                Objective

Phase 1
To engage with cultural          Primary: sports community      3.1.3       Sport England to keep informed           Lead: Living East (see ‘culture’      Targets to be set following further   2007-2008   Officer time
partners on maximising the       and cultural community                     through the regional cultural            section)                              clarity on the Cultural Olympiad
                                                                3.1.8
opportunities associated with                                               consortia on opportunities to engage                                           programme from LOCOG
                                                                                                                                                                                                             Resources for
the Cultural Olympiad –          Secondary: young people                    in cultural Olympiad.
                                                                                                                     Partners: county and local cultural                                                     events to be
2008-2012 working                including 16-24 year olds
                                                                                                                     leads, CSPs, CSNs, education                                                            determined
collaboratively to best effect
                                 Adult population including                 Living East to communicate to            partners, voluntary sector
regionally and locally to
                                 mid life and older people                  county cultural leads and County
promote participation in
                                                                            2012 working groups the
cultural/sporting activity
                                 Specific target groups:                    opportunities for engagement
                                 disabled, women, black and
                                 minority ethnic communities,
                                 low active level communities
                                 as identified through active
                                 people survey findings


                                 Specific geographical bases:
                                 rural areas of deprivation
Strengthen player pathways       Primary: sports community ie   3.1.3       Sub actions: identify governing          Lead: Sport England and NGBs          25 performance coaches and 39         2007-2010   Minimum of
by providing high-quality        through NGBs/clubs             3.1.8       bodies with appropriate readiness                                              performance environments                          £2.5m allocated
coaches and high quality                                                    factors, agree development needs,                                                                                                through Lottery
                                                                                                                     Partners: CSPs, Sports Coach UK
clubs.                                                                      agree funding following application to                                                                                           Sports Fund
                                 Secondary: young people                                                             (SCUK), sports clubs, English         Increased access to appropriate
                                                                                                                                                                                                             regionally.
                                                                            Lottery Sports Fund
                                 including 16-24 year olds,                                                          Federation of Disability Sport        coaching levels for young people
                                                                                                                                                                                                             Partnership
                                 disabled athletes
                                                                                                                                                                                                             funding from
                                                                                                                                                                                                             National
                                 Specific geographical bases:                                                                                                                                                Governing

                                 rural areas of deprivation                                                                                                                                                  Bodies of Sport



RISING TO THE CHALLENGE REGIONAL BUSINESS PLAN                                                                                                                                                                               46
RISING TO THE CHALLENGE
NRG PRIORITY: SPORT/YOUTH

National/Regional Objective                                                  Project/Activity to deliver objective                                             Regional/National Targets                               Resources
                                                                                                                                                                                                                       Available/
                                                                                                                                                                                                                       Required

Objectives                      Audiences                       Link         Project/initiative                        Lead Agency/partnership                 Targets                                 Timeline
                                                                Olympic
                                                                Objective

Phase 1
Develop and roll-out active     Local authorities and           4.3, 3.1.6   Active design guidance produced and       Sport England East                      Design guidance distributed with        2007 ongoing.   Staff resource
design guidance to ensure all   developers                                   design checklist integrated within any                                            planning enquiry response.
new developments maximise                                                    design briefs and any Lottery criteria
the opportunities for                                                        for new developments
participation in sport and
physical activity

 Regional Objective : Increasing cross sector working and regional recognition of the role of sport in meeting other Agencies’ agendas

Deliver regional physical       Primary care trusts, local      3.1.4        Delivery of targets in the regional       Regional Public Health Team, primary    Progress towards achievement of         2007-2008/9     As outlined in
activity framework and          authorities, other public and                physical activity framework               care trusts, Sport England, local       ‘Choosing Health’ targets made                          the framework
associated targets within the   charitable bodies with an                                                              authorities, other public and           within the region
Health 2012 Plan                interest in health outcomes                                                            charitable bodies

                                East of England communities

Deliver national PESSCL         School Sport Partnerships,      3.1.3        Delivery of school sport partnership      Youth Sport Trust, School Sport         75% of children in each School          2007-2010       As outlined in
strategy in the region          sports colleges, sports clubs                targets                                   Partnerships, sports colleges, sports   Partnership engaging in two hours of                    each School
                                                                3.1.4
                                                                                                                                                               high quality PE and school sport per
                                                                             Assess the opportunities to engage        clubs, County Sports Partnerships,                                                              Sport
                                                                                                                                                               week by 2007, and 85% by 2008,
                                                                             young people currently inactive or        DCMS, DFES, Sport England               within and beyond the curriculum                        Partnership

                                                                             seldom active following regional pilots                                           All children to be offered four hours                   Delivery Plan
                                                                                                                                                               of sport per week by 2010, made up
                                                                             Develop an offer for agreement by
                                                                                                                                                               of at least two hours of high quality
                                                                             ministers                                                                         PE per week within the curriculum
                                                                                                                                                               and at least an additional two to
                                                                             Develop guidance for children's'
                                                                                                                                                               three hours per week out of school,
                                                                             trusts to assist them with the new                                                delivered by a range of school,
                                                                             statutory duty to provide sporting                                                community and club providers
                                                                             opportunities for young people                                                    Increase in the opportunities for
                                                                                                                                                               competitive school sport for all ages
                                                                                                                                                               and levels through implementation of
                                                                                                                                                               a network of competition managers

RISING TO THE CHALLENGE REGIONAL BUSINESS PLAN                                                                                                                                                                                          47
RISING TO THE CHALLENGE
NRG PRIORITY: SPORT/YOUTH

National/Regional Objective                                                 Project/Activity to deliver objective                                          Regional/National Targets                                  Resources
                                                                                                                                                                                                                      Available/
                                                                                                                                                                                                                      Required

Objectives                     Audiences                        Link        Project/initiative                       Lead Agency/partnership               Targets                                 Timeline
                                                                Olympic
                                                                Objective

Phase 1
Develop and implement an       Public sector bodies, private    3.1.3       Identification of local actions and      Lead: Sport England                   Increased cross-sector and              2007 onwards       Nations and
ongoing communications         sector organisations, sporting               resources that partners can use to                                             partnership working through sport                          Regions East
                                                                3.1.8                                                Partners: CSPs, CSNs, NGBs, local
                                                                                                                                                                                                                      resources, Sport
strategy to maintain the       community, general public                    penetrate all sectors and communities    authorities, education, health                                                                   England
momentum and promotion of                                                   at county and local level, including     partners, 2012 county partnerships,                                                              business plan
                                                                                                                                                           Increased participation and
sporting benefits created by                                                working more effectively with national   regional and sub-regional                                                                        resourcing,
                                                                                                                                                           awareness of sporting benefits
                                                                                                                                                                                                                      partner
the winning of the 2012                                                     initiatives to promote sport, eg         stakeholders
                                                                                                                                                                                                                      communications
Games                                                                       National Badminton Week                                                                                                                   resourcing

Regional Objective: Stimulating investment into the region’s sporting infrastructure

The production of a regional   Public sector organisations,     3.1.5       Production of brief for tender,          Lead: Sport England                   Strategy that assists stakeholders in   Strategy           Sport
sports facilities strategy     local authorities, national                  monitoring of contract, engagement       Partners: EEDA, CSPs, local           investing in appropriate sporting       complete –         England/EEDA
                               governing bodies of sport,                   with stakeholders during process and     authorities including unitaries and   provision in the region                 Spring 2007        commission
                               higher education, further                    sharing of outcomes                      county councils, universities,                                                                   strategy
                               education, voluntary sector,                                                          colleges, schools, CSPs, NGBs                                                                    £70,000 jointly
                                                                                                                                                                                                   Dissemination
                               commercial sector                                                                                                                                                                      committed
                                                                            Identification of resources to support                                                                                 May 2007
                                                                                                                                                                                                                      2006/07
                                                                            implementation
                                                                                                                                                                                                                      financial year
                                                                                                                                                                                                   Ongoing            Resources to
                                                                            Inclusion of guidance for potential                                                                                    implementation     implement will
                                                                            investors into what the major                                                                                          up to 2016         come from a
                                                                            priorities are for sport in the region                                                                                                    diversity of
                                                                                                                                                                                                                      stakeholders/so
                                                                                                                                                                                                                      urces

To ensure that by 2008,        Local authorities                4.3         Thresholds set and local authorities     Sport England/local authorities       20 minute travel time to a good         Report in March    Local authority,
most people will live within                                                currently undertaking quality                                                  multi-sport environment                 2007 on first      Lottery Sports
                                                                                                                                                                                                                      Fund, other
20 minutes travel time from                                                 assurance schemes. annual basis                                                                                        year results
                                                                                                                                                                                                                      forms of capital
a good multi-sports                                                                                                                                                                                Programme will     receipts for new
environment                                                                                                                                                                                        be replicated on   build ie Building
                                                                                                                                                                                                                      Schools for the
                                                                                                                                                                                                   an annual basis
                                                                                                                                                                                                                      Future


RISING TO THE CHALLENGE REGIONAL BUSINESS PLAN                                                                                                                                                                                       48
RISING TO THE CHALLENGE
NRG PRIORITY: SPORT/YOUTH

National/Regional Objective                                               Project/Activity to deliver objective                                             Regional/National Targets                             Resources
                                                                                                                                                                                                                  Available/
                                                                                                                                                                                                                  Required

Objectives                       Audiences                    Link        Project/initiative                       Lead Agency/partnership                  Targets                                   Timeline
                                                              Olympic
                                                              Objective

Phase 1
Maximise the benefits of the     LEAs, schools. sporting      3.1.4       1. Ensure new capital builds             Building Schools for the Future, local   Contribution to 1% increase in            2007-2021   £45billion
government’s Building            community                    3.1.5       recognise the importance of sport        education authorities, local             participation. 20 minute travel time to               investment
Schools for the Future                                                    and physical activity to meet school     authorities, Sport England, delivery     a good multi-sport environment                        proposed across
                                                              4.3
programme to create quality                                               and community benefits                   system partners                                                                                the country into
community sports provision                                                2. Utilise schools as the hub of                                                                                                        the Building
                                                                                                                                                            Each authority has sport and physical
on school sites                                                           community and voluntary sector sport                                                                                                    Schools for the
                                                                                                                                                            activity in its visioning document and
                                                                                                                                                                                                                  Future
                                                                          3. Support new provision if there is a                                            delivers community access to
                                                                                                                                                                                                                  programme
                                                                          strategic need                                                                    sporting provision
                                                                          4. Support projects that meet school
                                                                          offer

To meet the need for better,     Local authorities            4.3         Development of facilities                Sport England                            Off back of regional facility strategy    2007/8      Sport England
more strategic decision                                                   improvement unit                                                                  production, supporting of four                        exchequer
making by local authorities                                                                                                                                 authorities during 2007/8,                            budget
on the design, procurement                                                                                                                                  subsequent years’ targets to be
and management of leisure                                                                                                                                   established in due course
facilities

Inclusive Fitness Initiative –   Facility providers/lottery   4.3         To ensure that any fitness facility      Sport England, National Sports
to develop accessible fitness    applicants                               funded by Sport England East             Foundation, the English Federation of
facilities for disabled people                                            includes IFI equipment with a            Disability Sport, the Fitness Industry
to create increased levels of                                             supporting development plan              Association
participation amongst
disabled people based on the
interest generated by the
Paralympics




RISING TO THE CHALLENGE REGIONAL BUSINESS PLAN                                                                                                                                                                                    49
RISING TO THE CHALLENGE
NRG PRIORITY: SPORT/YOUTH

National/Regional Objective                                                 Project/Activity to deliver objective                                          Regional/National Targets                                Resources
                                                                                                                                                                                                                    Available/
                                                                                                                                                                                                                    Required

Objectives                       Audiences                      Link        Project/initiative                        Lead Agency/partnership              Targets                              Timeline
                                                                Olympic
                                                                Objective

Phase 1
To prepare an agreed and         Public sector funding          3.1.5       Produce guidance, that can be used        Lead: Sport England                  Securing of inward investment into   Preparation of      Stakeholder
coordinated package of           organisations                              at regional, county and local authority                                        sport in the region against pre-     package and         agency officer
                                                                3.1.6
                                                                                                                                                                                                                    time
sponsorship and funding                                                     level to attract ethical business                                              defined priorities                   guidance 2007
                                                                3.1.7                                                 LOCOG, Sport Aid, EEDA, CSPs,
opportunities at a regional                                                 investment into the region’s sporting
                                 Commercial investors                                                                 local government, Sub Regional                                                                Commissioning
level                                                                       infrastructure – both human and                                                                                     Attraction of       of work to
                                                                                                                      Economic Partnerships and partners
                                                                            capital                                                                                                             sponsors            prepare offer
                                                                                                                      such as East of England
                                                                                                                      International, Chambers of                                                autumn 2007
                                                                                                                                                                                                onwards             Resourcing of
                                                                            Further details to emerge from            Commerce, County 2012 working
                                                                                                                                                                                                                    implementation
                                                                            development of National Sports            groups                                                                                        of strategy
                                                                            Foundation will inform the regional                                                                                 Benefits realised
                                                                            approach                                                                                                            2008 onwards        Costs to be
                                                                                                                                                                                                                    confirmed and
                                                                                                                                                                                                                    related to
                                                                            Sport England to provide facility                                                                                                       outcomes of
                                                                            investment guidance so partners and                                                                                                     national sports
                                                                            potential sponsors get an indication                                                                                                    foundation
                                                                                                                                                                                                                    recommendation
                                                                            of priority areas/facilities for                                                                                                        s and agreed
                                                                            investment                                                                                                                              direction

Maximise the Community           National governing bodies of   3.1.4       Ensure existing allocated resources       Sport England                        Investment of current resources in   2007-2008           Part of CCDP
Club Development                 sport                                      are used for projects that drive up                                            the region                                               programme
Programme (CCDP)                                                            participation                             National governing bodies of sport                                        2008                allocation to
investment into sport in the     Community sports clubs                                                                                                    Extension of the programme subject                       projects in the
region                                                                      Ensure future resources if they                                                to further government funding                            region
                                                                            become available are used to deliver                                           becoming available
Assist in creating a                                                        above focus
sustainable and financially
viable sports club
infrastructure in England that
links with schools, provides
appropriate support and
pathways for identifying and
developing talented
individuals, and meets the
needs of local communities



RISING TO THE CHALLENGE REGIONAL BUSINESS PLAN                                                                                                                                                                                        50
RISING TO THE CHALLENGE
NRG PRIORITY: SPORT/YOUTH

National/Regional Objective                                               Project/Activity to deliver objective                                           Regional/National Targets                               Resources
                                                                                                                                                                                                                  Available/
                                                                                                                                                                                                                  Required

Objectives                     Audiences                      Link        Project/initiative                         Lead Agency/partnership              Targets                                  Timeline
                                                              Olympic
                                                              Objective

Phase 1
Maximise the benefits for      Local authorities/schools,     3.1.4       Work with each local authority             Local authorities, Sport England,    Each authority has sport and physical    2007-2020      Funding through
community sport of the         community sports clubs,        3.1.5       developing the BSF programme to            County Sports Partnerships (CSPs),   activity in its visioning document and                  BSF resources
government’s Building          national governing bodies of               ensure that community access to            NGBs                                 delivers community access to                            nationally
Schools for the Future (BSF)   sport, members of the local                sport and physical activity provision is                                        sporting provision
programme                      community                                  embedded in the authorities visioning

Identify and engage County     Public sector, commercial      3.1.5       Work through Sporting Champions            Lead: CSPs                           Six county sporting ambassadors          2007 onwards   Resources to
Olympic and Paralympic         sector, voluntary sector       3.1.6       programme to support development                                                                                                        train and meet
Ambassadors (eg current,                                      3.1.7       of Ambassadors training – to assist in     Partners: Sport England, CSNs,                                                               expenses of
previous or potential          Secondary: local communities               promotion of sport to key bodies           ERSB, NGBs, Sports Equity Bodies,                                                            ambassadors
Olympians and Paralympians)                                                                                          universities
to act as advocates of                                                    Seek to identify Ambassadors for
sporting investment locally                                               each county in the region using
                                                                          County Sports Awards as a catalyst
                                                                          for potential candidates


                                                                          Encourage CSNs to identify local
                                                                          Ambassadors to engage interest


                                                                          Within this, ensure links with School
                                                                          Sport Partnership Ambassadors to
                                                                          maximise impact


                                                                          Development of supporting materials,
                                                                          eg promotional DVDs to support
                                                                          Ambassadors in their role



RISING TO THE CHALLENGE REGIONAL BUSINESS PLAN                                                                                                                                                                                     51
RISING TO THE CHALLENGE
NRG PRIORITY: SPORT/YOUTH

National/Regional Objective                                                Project/Activity to deliver objective                                           Regional/National Targets                                Resources
                                                                                                                                                                                                                    Available/
                                                                                                                                                                                                                    Required

Objectives                     Audiences                       Link        Project/initiative                      Lead Agency/partnership                 Targets                                   Timeline
                                                               Olympic
                                                               Objective

Phase 1
To secure the two sporting     Olympic Delivery Agency         3.1.1       Identify funding required and support   Relevant hosting authorities, ie        Confirmation of two sites secured         2007 onwards   Investment for
venues in the region for the   (ODA), London 2012              3.1.2       relevant local/regional bodies to       Brentwood, Lea Valley Regional Park                                                              legacy provision,
2012 Games and ensure a        Organising Committee for the    3.1.3       ensure that venue legacy is achieved    Authority, Broxbourne                   Maximisation of benefits to be                           sports
sporting legacy is delivered   Olympic Games (LOCOG),                                                                                                      achieved from hosting two events in                      development
                                                               3.1.4
                               funding organisations, local                Maximise upon exposure provided         Partners: County Councils of Herts      the region                                               revenue funding
                                                               3.1.5
                               authorities, NGBs                           from hosting two events in the region   and Essex, Sport England, EEDA,
                                                               3.1.6
                                                                                                                   NGBs for cycling and canoeing           Ensure that through any regional
                                                               3.1.7
                                                                           To support canoeing and mountain                                                investment made into these facilities
                                                               3.1.8
                                                                           biking with sports development plans                                            that they are accessible and Disability
                                                                           to deliver legacy benefits from                                                 Discrimination Act compliant
                                                                           venues

                                                                                                                                                           Agreed legacy plans in place


Regional sub-objective: raising the profile of the East of England as a region for sport

Co-ordination of pre-games     Primary: sporting facilities,   3.1.3       Deliver event in autumn 2006 for        Nations and regions East preparation    Successful submission to LOCOG            May 2007       Cost of hosting
training camps for Olympic     accommodation providers,        3.1.7       stakeholders                            camps working group                     leading to region’s sporting venues                      regional event:
and Paralympic sports          local authorities, HE/FE,                                                                                                   being included in UK pre-games                           Sport
submission to LOCOG            service providers (ie                       Manage enquiries up to 31 Jan           Partners: CSPs, English Institute of    training camp brochure                                   England/EEDA.
                               transport, security,                        2007, co-ordinate assessment            Sport (east), University and Colleges
                               healthcare)                                 process Feb to April 07                 Sport Network, EEDA, Sport                                                                       Ongoing
                                                                                                                   England, NGBs, LOCOG, BOA,                                                                       working group:
                               Secondary: LOCOG, NOCs                      Finalise and submit regional offer by   EFDS, ERSB                                                                                       officer time.
                               around the world                            1 May 2007
                                                                                                                                                                                                                    Partner
                                                                                                                                                                                                                    resources to put
                                                                                                                                                                                                                    bids together


RISING TO THE CHALLENGE REGIONAL BUSINESS PLAN                                                                                                                                                                                        52
RISING TO THE CHALLENGE
NRG PRIORITY: SPORT/YOUTH

National/Regional Objective                                             Project/Activity to deliver objective                                              Regional/National Targets                                    Resources
                                                                                                                                                                                                                        Available/
                                                                                                                                                                                                                        Required

Objectives                    Audiences                     Link        Project/initiative                       Lead Agency/partnership                   Targets                                   Timeline
                                                            Olympic
                                                            Objective

Phase 1
Creation of a major events    Event organisers, public      3.1.2       See ‘tourism’ section                    Lead: EEDA                                Establish a strategic direction for the   Event strategy
strategy                      sector, facility providers,   3.1.3                                                                                          hosting of major events based on          produced by
                              NGBs, sport, international                Sports element must be linked to         Partners (sports-related events):         clear economic development                Dec 2007
                              federations                               regional facility strategy               Sport England, NGBs (including            principles

                                                                                                                 disability sporting events),                                                        First events bid
                                                                                                                 universities, other facility providers,   Hosting of two major sporting events      for in 2008
                                                                                                                 CSPs, LVRPA, sub-regional                 prior to London 2012 in the region
                                                                                                                 economic partnerships, local
                                                                                                                 authorities and county
                                                                                                                 councils/unitaries

Further develop a support     Primary: FE/HE, NGBs,         3.1.3       Audit of support available from          Lead: CSPs, universities, NGBs,           Retention of high performing talent in    2007 onwards       Investment into
pathway for coaching and      CSPs                                      different agencies for athletes in the   Sports Coach UK                           the region                                                   performance
performance athletes in the                                             region to identify gaps in provision;                                                                                                           coaches and
                                                                                                                                                                                                                        environment
region                        Secondary: athletes                       identify and deliver solutions           Partners: Sport England,                                                                               budgeted for in
                                                                                                                 YST/education partners                                                                                 sport England
                                                                        Deliver the targets on performance                                                                                                              business plan to
                                                                        coaches and clubs/environments in                                                                                                               defined targets

                                                                        the region                                                                                                                                      SCUK resources
                                                                                                                                                                                                                        in place to
                                                                                                                                                                                                                        create regional
                                                                        Connect the above to the                                                                                                                        coaching
                                                                        development of coaching centres                                                                                                                 centres
                                                                        through Sports Coach UK                                                                                                                         Local
                                                                                                                                                                                                                        partnerships to
                                                                                                                                                                                                                        build the
                                                                                                                                                                                                                        network will
                                                                                                                                                                                                                        require further
                                                                                                                                                                                                                        investment


RISING TO THE CHALLENGE REGIONAL BUSINESS PLAN                                                                                                                                                                                        53
RISING TO THE CHALLENGE
NRG PRIORITY: SPORT/YOUTH

National/Regional Objective                                               Project/Activity to deliver objective                                              Regional/National Targets                                 Resources
                                                                                                                                                                                                                       Available/
                                                                                                                                                                                                                       Required

Objectives                       Audiences                    Link        Project/initiative                         Lead Agency/partnership                 Targets                                  Timeline
                                                              Olympic
                                                              Objective

Phase 1
Preparation and                  Primary: relevant sporting   3.1.3       Talented Athlete Scholarship Scheme        Varied – see sub actions which will     The East of England as a national        Plan             Sport England
implementation of an East of     bodies including EFDS,       3.1.8       (TASS) – university involvement            be led by different sectors including   centre for specific sports by 2012       development      allocated £7.2m
England Elite and Futures        NGBs and CSPs,               3.1.7                                                  EFDS, universities in the region,       leading to recognition of the region     2007             to building
Development Plan to cover        commercial organisations                 Development through Sports Aid of a        further education, CSPs, Lee Valley     as a tier 2 English Institute of Sport                    capacity and
the planning, funding and                                                 young people’s sports foundation           Regional Park Authority, British        region                                   Implementation   talent
implementation to:               Secondary: athletes                      programme in each county in the            Canoe Union etc.                                                                 autumn 2007      development in
                                                                          region                                                                                                                      onwards          the region up to
1. Identify and support future                                                                                       Partners: EIS, NGBs, CSPs, eastern                                                                2009
Olympic and Paralympic                                                    Development of Paralympic futures          universities and colleges, EFDS, UK
potential within the region                                               programme with EFDS in the region          Sport, LVRPA, BCU                                                                                 TASS resources
                                                                                                                                                                                                                       provided through
2. Develop the region as an                                                                                                                                                                                            government
                                                                          Development of regional talent
Area for Disability Sport                                                                                                                                                                                              nationally to
                                                                          awareness/profile programme
Performance and Excellence                                                                                                                                                                                             universities

                                                                          Development of 25 performance
                                                                                                                                                                                                                       Sports Aid –
                                                                          coaches across a minimum of 15
                                                                                                                                                                                                                       grant aid
                                                                          sports in the region part-funded
                                                                                                                                                                                                                       through Sport
                                                                          through Sport England
                                                                                                                                                                                                                       England,
                                                                                                                                                                                                                       levering
                                                                          Securing of British Canoe Union                                                                                                              significant
                                                                          (BCU) National Centre of Excellence                                                                                                          private sector
                                                                          in the region to assist with EIS status                                                                                                      investment into
                                                                                                                                                                                                                       the region to
                                                                          Development of disability canoeing –                                                                                                         support talented
                                                                          a disability centre at the White Water                                                                                                       young people
                                                                          Canoeing Course (WWCC),
                                                                          incorporating disability ‘paddleability’
                                                                          events into national and international
                                                                          competition programmes




RISING TO THE CHALLENGE REGIONAL BUSINESS PLAN                                                                                                                                                                                       54
RISING TO THE CHALLENGE
NRG PRIORITY: SPORT/YOUTH

National/Regional Objective                                               Project/Activity to deliver objective                                           Regional/National Targets                                    Resources
                                                                                                                                                                                                                       Available/
                                                                                                                                                                                                                       Required

Objectives                     Audiences                      Link        Project/initiative                       Lead Agency/partnership                Targets                                     Timeline
                                                              Olympic
                                                              Objective

Phase 1
To develop a co-ordinated      Young people, sports sector,   3.1.2       Identify opportunity/feasibility of      Nations and Regions East, HE sector    (To be confirmed following key              Develop plan     To be identified
plan to maximise the           sports-related businesses      3.1.4       project                                  (subject to discussion/confirmation)   stakeholders meeting to prioritise and      2007
potential of interest in the                                                                                                                              drive action)
Olympic and Paralympics and                                               Identify potential lead organisation     To be confirmed, likely partners to                                                Implementation
to position the region as a                                                                                        include universities and FE sector,                                                2008 onwards
hub of sporting education                                                                                          Skills Active, Learning and Skills
                                                                                                                   Council

Phase 2
Regional sub-objective: increasing regional participation in sport

Provide information and        As phase 1                     3.1.3       Roll out of tool kit.                    As Phase 1                             As Phase 1                                  2008- 2012       Officer time
guidance to delivery
organisations in the sports                                               Dissemination through the delivery
sector                                                                    system for sport – cascade



Club development:              Voluntary sports clubs         3.1.3       Development of a continuous              Sport England, CSPs, NGBs, Youth       30 clubs per annum achieving                2008-2012        Officer time
developing quality                                            3.1.4       improvement pathway for sports           Sport Trust, school sport              accreditation
environments to take part in                                  3.1.5       clubs                                    partnerships, sports clubs
sport, developing a coherent                                                                                                                              Development of continuous
                                                              3.1.6
and joined up framework for                                               Support for clubs in the region to                                              improvement pathway for clubs.
                                                              3.1.8
club development                                                          achieve club accreditation which                                                (subject to this, setting of targets will
                                                                          demonstrates the offer of high quality                                          follow)
                                                                          sporting opportunities
                                                                                                                                                          Percentage increase in the number
                                                                          Further develop the number of                                                   of school club links in the region and
                                                                          schools that have club links in the                                             the number of young people taking
                                                                          region                                                                          part in sport through accredited clubs




RISING TO THE CHALLENGE REGIONAL BUSINESS PLAN                                                                                                                                                                                        55
RISING TO THE CHALLENGE
NRG PRIORITY: SPORT/YOUTH

National/Regional Objective                                                Project/Activity to deliver objective                          Regional/National Targets                  Resources
                                                                                                                                                                                     Available/
                                                                                                                                                                                     Required

Objectives                        Audiences                 Link           Project/initiative                   Lead Agency/partnership   Targets                     Timeline
                                                            Olympic
                                                            Objective

Phase 2
To engage with cultural           As Phase 1                3.1.3          Delivery of Cultural Programme and   As Phase 1                As Phase 1                  2008-2012      To be confirmed
partners on maximising the                                                 Olympiad in the region
opportunities associated with
the Cultural Programme and                                                 See also ‘tourism’ section
Olympiad – 2008-2012

Develop and implement an          Continued from phase 1    3.1.3          Continued from phase 1               Continued from phase 1    As phase 1                  2007 onwards   As phase 1
ongoing communications                                      3.1.8
strategy (as phase 1)

Regional sub-objective: raising the profile of the East of England as a region for sport

Co-ordination of support for      NOCs, NPCs                3.1.2
nations securing pre-games                                  3.1.3
training camp facilities in the
region

Phase 3
Regional sub-objective: raising the profile of the East of England as a region for sport

Provide information and           As phases 1 and 2         3.1.3          Continued from phases 1 and 2        As phases 1 and 2         As phases 1 and 2           Post-Bejing    As phases 1
guidance to delivery                                                                                                                                                                 and 2
organisations in the sports
sector




RISING TO THE CHALLENGE REGIONAL BUSINESS PLAN                                                                                                                                                     56
VOLUNTEERING
RISING TO THE CHALLENGE
VOLUNTEERING




Volunteering has been specifically identified by      Whilst it is apparent that volunteers in relation to
LOCOG as an area to be included within Nations        sport present a particular priority for Sport England
and Regions business plans. Within the regional       the wider volunteering community must also be
economic impact study, priorities in relation to      addressed via this regional business plan.
volunteering were identified within the following
themes rather than separate to them:

• sport
• culture
• skills.

With the absence of the National Volunteering
Strategy from LOCOG it has not been possible to
extensively scope this theme in relation to actions
to be taken forward. It is however recognised
within this plan a response to the LOCOG strategy
is required and that appropriate organisations and
representative partnerships must be more fully
engaged and consulted with in the region in
relation to the 2012 agenda.




RISING TO THE CHALLENGE REGIONAL BUSINESS PLAN                                                                58
RISING TO THE CHALLENGE
VOLUNTEERING




NRG priority: volunteering
National objective 3.1.4
Maximise social benefits (including in health,
education and volunteering) of hosting the 2012
Games.

National objective 3.1.8
Ensure the UK’s diverse communities are
engaged with, and benefit from, changes and
opportunities arising from hosting the 2012
Games in the UK.

Regional priorities 2, 3 and 4
Capitalising upon business opportunities – skills.
Improving sports and sport participation.
Culture and education.




RISING TO THE CHALLENGE REGIONAL BUSINESS PLAN       59
RISING TO THE CHALLENGE
NRG PRIORITY: VOLUNTEERING

National/Regional Objective                                             Project/Activity to deliver objective                                           Regional/National Targets                               Resources
                                                                                                                                                                                                                Available/
                                                                                                                                                                                                                Required

Objectives                     Audiences                    Link        Project/initiative                     Lead Agency/partnership                  Targets                                  Timeline
                                                            Olympic
                                                            Objective

Phase 1
Develop relationships with     Regional volunteering        3.1.4       Relationship development activity by   Regional project manager for 2012        Contact made with key regional           By             Officer time
regional volunteering          community – sport/           3.1.8       regional project manager –             Games                                    volunteering contacts                    Summer2007
community                      community/business/culture               meetings/discussions


To respond to the LOCOG        Regional volunteering        3.1.4       Development of Regional Volunteer      Initial lead: Nations and Regions East   Key regional organisations engaged       2007 onwards   Officer time
Volunteering Strategy when     community                    3.1.8       Strategy and plan as appropriate:
released
                                                                                                               Partners: Volunteering England,          Regional Volunteer Strategy                             Event /meeting
                                                                        1. Working with LOCOG to roll out      COVER, Youth Sports Trust, Skills        produced.                                               costs
Ensuring that volunteers are                                            the pre-Games Volunteering             Active, CSPs, Regional Equity
trained and deployed in                                                 Programme                              Alliance, NGBs, School Sport
                                                                                                                                                        Increase in volunteering in the region
communities before and after                                                                                   Partnerships, local CVSs, local
                                                                                                                                                        based on the Active People Survey
the 2012 Games                                                                                                 authorities, equity partners, LVRPA,
                                                                        2. Working with HE institutions to                                              Volunteer findings Dec 2006
                                                                                                               Business in the Community, Go East,
                                                                        encourage students to volunteer in
                                                                                                               Living East, LSC
                                                                        their local communities



                                                                        3. Development of running Sport as
                                                                        the primary tool for developing
                                                                        volunteers




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RISING TO THE CHALLENGE
NRG PRIORITY: VOLUNTEERING

National/Regional Objective                                                  Project/Activity to deliver objective                                         Regional/National Targets                          Resources
                                                                                                                                                                                                              Available/
                                                                                                                                                                                                              Required

Objectives                      Audiences                        Link        Project/initiative                       Lead Agency/partnership              Targets                                 Timeline
                                                                 Olympic
                                                                 Objective

Phase 1
Delivery of sports-related      Primary: volunteer support       3.1.4       Sport-specific actions: production of    Lead Sport England,                  Increase in number of people            2007       CSP workforce
areas of the Regional           organisations                    3.1.8       county volunteering plans including      Youth Sport Trust, Youth Active      volunteering in sport and helping to               development
Volunteering Strategy                                                        initiatives to increase volunteering     (young people volunteering aspect)   sustain and grow local infrastructure              plan funding.
                                                                             from hard to reach groups
                                Secondary: volunteers, the
                                                                             Production of workforce development
Youth volunteering – develop    public, specific target groups                                                                                                                                                DCMS/DFES
                                                                             plans in each county and investment
participation of young people   as identified                                                                                                                                                                 ‘Step into Sport
                                                                             into their delivery (see also ‘skills’
in volunteering by ensuring                                                                                                                                                                                   funding
                                                                             section)
quality opportunities are
                                                                             Engaging with London 2012 to
available
                                                                             identify those that have expressed                                                                                               Other resources
                                                                             interest in volunteering to maximise                                                                                             that will emerge
                                                                             engagement at community level in                                                                                                 through national
                                                                             sport                                                                                                                            initiatives
                                                                             Ongoing delivery of the Step Into
                                                                             Sport volunteering programme and
                                                                             placement of young volunteers into
                                                                             community sport settings providing a
                                                                             pathway of leadership and
                                                                             volunteering for young people aged
                                                                             14 to 19 years
                                                                             Engaging with the targets in the
                                                                             Cabinet Office 2012 Olympic
                                                                             Delivery Plan – Volunteering Strand
                                                                             which will involve stakeholders such
                                                                             as FE colleges, youth sector/service,
                                                                             Connexions, schools etc.
                                                                             Supporting Broxbourne WWCC and
                                                                             Brentwood Mountain biking course to
                                                                             provide major events volunteering
                                                                             opportunities


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RISING TO THE CHALLENGE
NRG PRIORITY: VOLUNTEERING

National/Regional Objective                                                    Project/Activity to deliver objective                                            Regional/National Targets                         Resources
                                                                                                                                                                                                                  Available/
                                                                                                                                                                                                                  Required

Objectives                        Audiences                        Link        Project/initiative                       Lead Agency/partnership                 Targets                               Timeline
                                                                   Olympic
                                                                   Objective

Phase 1
Maximising lottery distributor    Volunteer community              3.1.4                                                Regional Lottery Forum
support for voluntary-themed                                       3.1.8                                                linked to ‘skills’ section via EESCP
and skills development
projects

Phase 2
Develop skills and capacity in    Volunteer support                3.1.4       Implementation of Regional               To be confirmed                         Increased number of volunteers        2008-2012   To be confirmed
regional volunteer community      organisations                    3.1.8       Volunteering Strategy actions –                                                  receiving training

                                  Volunteers                                   ensuring regional engagement with
                                                                                                                        Ensure links to ‘skills’ activity via
                                                                               national Pre-Volunteering Programme
                                  Public                                                                                EESCP                                   Increased numbers of volunteers

                                  Specific target groups as
                                  identified

Ensure that the East of           Volunteer agencies in the                    Establishing volunteer programmes        To be confirmed – Volunteering          Targets agreed with LOCOG on          2008-2012
England delivers a fair and       region                                       that will ensure a proportion of those   England, Sport England, County          number of volunteer spaces from the
full quota of volunteers to                                                    involved in the direct delivery of the   Sports Partnerships, COVER, cultural    East of England (regional economic
contribute to the direct                                                       games come from the region               agencies                                impact study estimated 2000
delivery of the 2012 Games                                                                                                                                      spaces)


Maintain skills and capacity in   Volunteer support                3.1.4       Develop legacy programme for             To be confirmed                         Relationships established with all    2008-2012   To be confirmed
regional volunteer community      organisations, volunteers, the   3.1.5       volunteers                               Ensure links to ‘skills’ activity via   2012 volunteers from region
                                  public, specific target groups                                                        EESCP
                                  as identified

Phase 3
Mainstream 2012 volunteers        2012 volunteers                  3.1.4       Delivery of legacy programme for         To be confirmed                         Percentage of volunteers at 2012      Post 2012   To be confirmed
into regional volunteer                                                        2012 volunteers                                                                  Games retained in volunteer
                                                                   3.1.8
                                                                                                                                                                community within the region (target
community
                                                                                                                                                                to be agreed)

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CULTURE
Context of Culture in the East of England and 2012
Current structures/vehicles to oversee delivery
Ambitions/outcomes/legacy
Proposed actions for regional priorities
RISING TO THE CHALLENGE
09 CULTURE




NRG priority: culture                                 contribute to the cultural events.
National objective 3.1.3
                                                      Regional sub-priorities
Maximise cultural benefits from hosting the
                                                      Using the cultural assets and events of the region
Games and the Cultural Olympiad.
                                                      to develop cultural tourism (tourist showcasing).
National objective 3.1.8
                                                      Participating in the Cultural Programme and
Ensure the UK’s diverse communities are               Olympiad, potentially staging or hosting events.
engaged with, and benefit from, changes and
opportunities arising from hosting the 2012           Increasing participation in and engagement with
Games in the UK.                                      culture by using the opportunity to engage with
                                                      new audiences.
National objective 3.1.7
                                                      Developing capacity of the cultural sector in the
Promote positive images of the UK to an
                                                      region through working on the Cultural Olympiad.
international audience.
                                                      Establishing culture as a key part of sustainable
Regional priority 4: culture
                                                      communities.
Maximise opportunities for engagement in culture
– involvement in the cultural events, using the       Build capacity to deliver.
2012 Games as a catalyst for greater interest in
                                                      Note: in this business plan we refer to the Cultural
cultural organisations, and maximise opportunities
                                                      Olympiad and Cultural Programme collectively as
for capacity building within cultural organisations
                                                      Cultural Programme and Olympiad.
and businesses; the target is for each region to




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RISING TO THE CHALLENGE
NRG PRIORITY: CULTURE

National/Regional Objective                                                 Project/Activity to deliver objective                                           Regional/National Targets                                     Resources
                                                                                                                                                                                                                          Available/
                                                                                                                                                                                                                          Required

Objectives                     Audiences                        Link        Project/initiative                       Lead Agency/partnership                Targets                                   Timeline
                                                                Olympic
                                                                Objective

Phase 1
Regional Sub Priority: Using the cultural assets and events of the region to develop cultural tourism

See ‘tourism’ objective:       Cultural agencies and delivery   3.1.3       Establish potential for developing       Lead: to be confirmed                  Identification of cultural tourism        Ongoing
marketing and promotion        bodies                           3.1.7       cultural tourism by mapping cultural                                            product
                                                                            tourism assets and potential markets     Partners: Living East, cultural

                                                                            (including any Olympic heritage, eg      organisations, sub-regional tourism

                                                                            through the MLA sports heritage          groups, tourism industry, local

                                                                            database)                                authorities, VisitBritain

See ‘tourism’ objective:       International and domestic       3.1.3       Potentially develop a ‘package’ of       Lead: to be confirmed                  partnerships, local authorities,          Increased visitor   Ongoing
marketing and promotion        visitors                         3.1.7       product development and take to                                                 VisitBritain                              spend to the
                                                                            markets, such as ‘cultural tourist                                                                                        region and
                                                                                                                     Partners: Living East, cultural
                                                                            routes’ (crossing administrative                                                                                          higher rates of
                                                                                                                     organisations, sub-regional tourism
                                                                            boundaries)                                                                                                               bed occupancy

See ‘tourism’ section          International visitors           3.1.3       Develop international profile for the    Lead: to be confirmed                  Increased visitor spend to the region     Ongoing             See ‘tourism’

See ‘tourism’ objective:                                        3.1.7       region through promotion of cultural                                            and higher rates of bed occupancy                             section

marketing and promotion                                                     assets and in turn develop a larger      Partners: Living East, cultural
                                                                            international audience for these         organisations, sub-regional tourism
                                                                            assets                                   groups, tourism industry, local
                                                                                                                     authorities, VisitBritain

See ‘tourism’ objective:       Cultural agencies and delivery   3.1.3       Link cultural venues and activity to a   Lead: EEDA                             Establish a strategic direction for the   Apr ‘08
create major events strategy   organisations                                new major events strategy for the                                               hosting of major events based on
                                                                            region                                                                          clear economic development
                                                                                                                     Partners: EETB, sub-regional tourism
                                                                                                                                                            principles
                                                                                                                     groups, Arts Council England, East,
                                                                                                                     Living East, Sport England, local
                                                                                                                     authorities




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RISING TO THE CHALLENGE
NRG PRIORITY: CULTURE

National/Regional Objective                                                       Project/Activity to deliver objective                                             Regional/National Targets                            Resources
                                                                                                                                                                                                                         Available/
                                                                                                                                                                                                                         Required

Objectives                         Audiences                          Link        Project/initiative                         Lead Agency/partnership                Targets                                  Timeline
                                                                      Olympic
                                                                      Objective

Phase 1
Regional Sub Priority: Participating in the Cultural Programme and Olympiad, potentially staging or hosting events

Understand and                     Nations and Regions East,          3.1.3       Host event with Bill Morris for cultural   Lead: LOCOG, Nations and Regions       Initial dialogue with LOCOG opened       11          LOCOG and
communicate the                    Living East, cultural              3.1.8       organisation leaders and cultural          East, Living East                      as to regional engagement in Cultural    2007-2008   Living East –
opportunities to engage in         organisations and deliverers,                  stakeholders                                                                      Programme and Olympiad.                              officer time,
the Cultural Programme and         local authorities, wider                                                                  Partners: cultural organisations and                                                        EEDA, Arts
Olympiad                           community/general public                                                                  deliverers                                                                                  Council
                                                                                  Develop robust comms channels with                                                Inclusion of up to date information in
                                                                                  LOCOG/NRE/cultural agencies/local                                                 regional communications to cultural                  England, East
                                                                                                                             Nations and Regions East, Living
                                                                                  authorities                                                                       community
                                                                                                                             East, cultural agencies
                                                                                                                                                                                                                         Officer time
Explore the region’s capacity      LOCOG, cultural agencies,          3.1.3       Cultural preparation/training camp         Lead for Cultural PGTC: Arts Council   East of England provides facilities to   2007        Officer time
for supporting the delivery of     cultural delivery, organisations   3.1.5       bid development                            England, East/EEDA                     support cultural programme and
key aspects of the Cultural                                                                                                                                         Olympiad development and delivery
                                                                                                                                                                                                                         Other
Programme (eg fabrication                                                                                                    General: Living East, cultural
                                                                                  Regional Cultural Programme                                                                                                            funding
facilities, potentially cultural                                                                                             agencies including Arts Council
                                                                                  development                                                                       Regional Cultural Programme and                      requirements to
preparation camps) and how                                                                                                   England, MLA, East of England and
                                                                                                                                                                    Olympiad developed for roll out post                 be confirmed
our cultural assets/events                                                                                                   English Heritage
                                                                                                                                                                    Bejiing
could programme or promote
Olympic events                                                                                                               Partners: LOCOG

Support Olympic and                Cultural delivery                  3.1.3       Use Awards for All, Arts Lottery           Lead: Lottery distributors                                                      Rolling     Funding
Paralympic related cultural        organisations, local                           grants, Big Lottery Fund and the                                                                                           programme   schemes and
                                                                      3.1.8                                                  (Regional Lottery Forum)
projects initiated from grass      authorities, communities                       Heritage Lottery Fund to enable                                                                                                        Lottery funds
                                                                                  volunteers, individuals and
root level                                                                                                                                                                                                               available in
                                                                                  organisations to generate Olympic          General: Link to other cultural
                                                                                                                                                                                                                         region
                                                                                  cultural activities, agreeing ways to      agencies and wider cultural sector
                                                                                  promote this opportunity and
                                                                                  targeting culturally diverse applicants
                                                                                  where appropriate


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RISING TO THE CHALLENGE
NRG PRIORITY: CULTURE

National/Regional Objective                                                   Project/Activity to deliver objective                                         Regional/National Targets                           Resources
                                                                                                                                                                                                                Available/
                                                                                                                                                                                                                Required

Objectives                      Audiences                         Link        Project/initiative                      Lead Agency/partnership               Targets                                 Timeline
                                                                  Olympic
                                                                  Objective

Phase 1
Secure new legacy trust         Cultural agencies, cultural       3.1.3       Delivery of funding seminar including   Regional project manager, cultural    Secure at least one grant award in      2007-2008
funds to deliver regional       delivery organisations,                       other lottery distributors              agencies                              the East of England from legacy trust
Cultural Programme and          communities                                                                                                                 fund
Olympiad                                                                      Co-ordination of region-wide bid(s)
                                                                              for Cultural Programme and
                                                                              Olympiad project(s)

Build on emerging links         Cultural agencies, cultural       3.1.3       As part of region-wide cultural         Museum, Libraries and Archives East   Relevant region-wide project included   2007-2008
between China and the East      delivery organisations,           3.1.8       programme                               of England (MLA)                      in Cultural Programme and Olympiad
of England to create linked     communities
events in 2008 to coincide
                                                                                                                                                            No. of participants
with the Beijing Games
handover

Regional Sub Priority: Increasing participation in and engagement with culture by using the opportunity to engage with new audiences

Use the Olympics to increase    Specific key target groups:       3.1.3       Identify where initiatives in the       Cultural agencies                     Increase in participation numbers       2008-2012
participation and engagement    children and young people,        3.1.8       Cultural Programme and Olympiad
with culture, especially with   adult services in local                       offer such opportunities, eg Festival
priority groups (such as        authorities, older people,                    of Youth Culture
those listed under              disadvantaged groups
‘audiences’, right):            (especially rural communities
                                in the region), minority ethnic
                                and faith groups (including
                                travellers), migrant workers
                                (key in the East of England)




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RISING TO THE CHALLENGE
NRG PRIORITY: CULTURE

National/Regional Objective                                              Project/Activity to deliver objective                                        Regional/National Targets                           Resources
                                                                                                                                                                                                          Available/
                                                                                                                                                                                                          Required

Objectives                         Audiences                Link         Project/initiative                     Lead Agency/partnership               Targets                              Timeline
                                                            Olympic
                                                            Objective

Phase 1
Regional Sub Priority: Developing capacity of the cultural sector in the region through working on the Cultural Olympiad

Develop skills and business        SMEs, culture delivery   3.1.1        Use programmes such as CIBIP and       Cultural agencies working via EESCP   No. of business registered in club   2007-2012
capacity of cultural               organisations, social    3.1.3        HLF and English Heritage skills        (skills)
organisations and creative         enterprises                           programmes
                                                                                                                                                      No. of businesses supported
businesses in the region
                                                                                                                EEDA (See ‘business’ section)
                                                                         Regional Business Opportunities
                                                                         Network

Develop international links for    Cultural delivery        3.1.1
the region’s creative              organisations, SMEs      3.1.7
organisations and businesses

Build volunteer capacity           Volunteering community   3.1.1        Projects to be developed and defined   Cultural partners: MLA                No. of volunteers engaged            2008 onwards
through skills and learning                                 3.1.4        in conjunction with ‘skills’ and
programmes to contribute to                                              ‘volunteering’ leads
                                                                                                                                                      No. of volunteers gaining skills
the Cultural Programme and
Olympiad

Regional Sub Objective: Establishing culture as a key part of sustainable communities

Use Olympics to promote                                     3.1.5
culture in sustainable
communities

Use Olympics as a catalyst                                  3.1.5
for development of cultural                                 3.1.6
facilities, especially in growth
areas, eg Thames Gateway




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RISING TO THE CHALLENGE
NRG PRIORITY: CULTURE

National/Regional Objective                                                 Project/Activity to deliver objective                                   Regional/National Targets                            Resources
                                                                                                                                                                                                         Available/
                                                                                                                                                                                                         Required

Objectives                      Audiences                       Link        Project/initiative                   Lead Agency/partnership            Targets                               Timeline
                                                                Olympic
                                                                Objective

Phase 1
Use community archives to       Cultural deliverers, local      3.1.3       Region-wide Cultural Programme and   MLA East of England                Region-wide project established as    2008 onwards
capture the memory of the       communities                                 Olympiad projects                                                       part of the national Cultural
event to create a sustainable                                                                                                                       Programme and Olympiad
archive legacy and to build                                                                                                                         programmes
community cohesion
                                                                                                                                                    No. of participants

Use Cultural Programme and      Cultural deliverers, local      3.1.3       Refreshing / establishing twinning   Cultural agencies                  No of participants                    2008 onwards
Olympiad to celebrate           communities                     3.1.7       relationships
internationalism and shared
cultures

Regional Sub Objective: Build Capacity to Deliver

Culture-proof the regional      Nations and Regions East        3.1.3       Reviewing plans                      Living East                        Culture listed a key theme in plans   2007 onwards
business plan and sub-          sub-regional working groups
regional business plans                                                                                                                             Sub-regional activity linked to
                                                                                                                                                    regional activity

Establish how the cultural      Cultural agencies, cultural     3.1.3       Establish need for specific themed   Living East as member of Nations   Proposals submitted to NRE in line    March 2007     Officer time
sector in the region needs to   delivery organisations, local               working group as part of regional    and Regions East                   with business plan finalisation
develop capacity to meet the    authorities                                 Olympic structures
opportunities of the Olympics

Establish how communication     Cultural agencies, cultural     3.1.3       Audit existing communication         Living East as member of Nations   Develop overview of                   March 2007     Officer time
to key cultural players with    delivery organisation, local                structures throughout region in      and Regions East                   networks/cultural grouping and
cultural agencies and local     authorities                                 relation to culture                                                     comms channels
authorities need to be
developed



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RISING TO THE CHALLENGE
NRG PRIORITY: CULTURE

National/Regional Objective                                                  Project/Activity to deliver objective                                             Regional/National Targets                          Resources
                                                                                                                                                                                                                  Available/
                                                                                                                                                                                                                  Required

Objectives                     Audiences                         Link        Project/initiative                        Lead Agency/partnership                 Targets                               Timeline
                                                                 Olympic
                                                                 Objective

Phase 1
Establish whether a regional   Cultural agencies, Nations        3.1.3       Review job description created by         Living East                             Determine national and regional for   March 2007   Officer time
cultural coordinator for the   and Regions East                              DCMS/LOCOG                                Nations and Regions East                role requirements and scope of
Cultural Programme and                                                                                                                                         role/funding
Olympiad is required
                                                                             If co-ordinator required progress
                                                                             appointment etc.

Phase 2
Participation in national      Cultural agencies                 3.1.3       To be defined by national centres         Lead: cultural organisations            Range and scope of projects           2008-2012
cultural agency programmes     Cultural delivery organisations                                                                                                 established
at a regional level
                               Local communities                             MLA – Setting the Pace
                                                                                                                                                               No. of participants


Make links with visiting       International visitors/athletes   3.1.3       Integration of cultural element to pre-   Cultural organisations, County Sports                                         2007-2012
teams where preparation                                                      games training camps offers               Partnerships
camps, teams and families
are hosted in the region




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TRANSPORT AND INFRASTRUCTURE
Transport Context
Current structures/vehicles available
RISING TO THE CHALLENGE
10 TRANSPORT AND INFRASTRUCTURE




10.1 Transport context                              The 2012 Games will subsequently help the RTS            • develop business cases to justify extra
The 2012 Games will help the region to achieve      to improve the accessibility to jobs, services and         government spending on transport
some of the key objectives outlined within the      leisure/tourist activities whilst reducing the need to   • engage in dialogue with key government
Regional Transport Strategy (RTS) for the East of   travel, minimising the environmental impact and            ministers, MPs and leaders on transport issues
England. In implementing the overall vision and     improving safety and security.
                                                                                                             • develop a strong transport lobbying group
objectives of the Regional Spatial Strategy, the                                                               involving key regional business and transport
                                                    In addition, the regional aim will be to manage
transport policies of the 2012 Games should seek                                                               leaders.
                                                    travel behaviour and the demand for transport
to meet the following RTS objectives:
                                                    during the Games so as to:
                                                                                                             10.2 Current structures/vehicles available
• to increase the proportion of the region’s
                                                    • support the wider national aims of a reduction         The funds needed to finance all the infrastructure
  movement carried by public transport, walking
                                                      in the rate of road traffic growth                     and services required to deliver sustainable
  and cycling
                                                    • ensure the transport sector can make an                development currently outstrip public funds. As a
• to provide access to areas of new                                                                          result, transport is now routinely funded from
                                                      appropriate contribution to the required
  development and regeneration                                                                               many sources, mainly by three-way agreements
                                                      reduction in greenhouse gas emissions.
• to provide safe, efficient and sustainable                                                                 between the public sector, the private sector and
  access between homes and workplaces,              To ensure that the East of England benefits from         banks. It is essential that such partnership
  schools, town centres and other key               any Olympic-related transport and infrastructure         arrangements are developed to harness the
  destinations                                      investment, the regional plan will:                      entrepreneurial skills of the private sector whilst
• to provide for efficient movement of                                                                       retaining public accountability.
                                                    • analyse key transport requirements for the
  passengers and freight through the region           region during the Olympics, identify gaps and          To deliver the transport programme for the 2012
  from the international gateways.                    lobby central government for improvements              Games nationally, all parts of the transport sector




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RISING TO THE CHALLENGE
10 TRANSPORT AND INFRASTRUCTURE




will need to be engaged, with the design,             For the successful delivery of the NRE transport
development and feasibility work continuing           objectives and progress towards those listed within
without delay. The transport sector needs a high-     the overall RTS to be achieved it is vital that the
level representative across the various priorities,   delivery agents are an integral part of this process.
due to the underlying impact that it has on the       It is therefore vital that the project lead engages
other areas of the NRE business plan. The             with the delivery agents on a regular basis to co-
relevant transport representatives can be             ordinate regional actions and commute the various
consulted through the Regional Transport Strategy     opportunities available.
Sub-Group, the Regional Transport Forum, and
the Regional Technical Advisory Group, as well as
through the individual delivery agencies (ie local
transport authorities, Highways Agency, DfT Rail,
Network Rail) and associated partnerships, such
as the Thames Gateway South Essex Partnership.




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RISING TO THE CHALLENGE
NRG PRIORITY: TRANSPORT AND INFRASTRUCTURE

National/Regional Objective                                                     Project/Activity to deliver objective                                          Regional/National Targets                           Resources
                                                                                                                                                                                                                   Available/
                                                                                                                                                                                                                   Required

Objectives                          Audiences                       Link        Project/initiative                     Lead Agency/partnership                 Targets                               Timeline
                                                                    Olympic
                                                                    Objective

Phase 1
Identify core strategic players     Key public sector agencies      3.1.5       Meetings/discussions/relationship      Regional project manager                Refine transport and infrastructure   March 2007    Officer time
and influencers in relation to                                      3.1.7       development                                                                    section of regional business plan
transport/infrastructure

Ensure effective public             Primary: bus, coach, taxi and   3.1.5       Identification of appropriate ‘lead’   Lead: TBC                                                                     2007 – 2012
transport linkages for              rail operators                  3.1.7       organisation(s) via NRE
international visitors; athletes,
                                                                                                                       Partners: DfT Rail; Network Rail; Go
delegates and volunteers
                                                                                Development of engagement              East; EERA, bus operators; rail
from the gateways and train
                                                                                programme with key regional forums:    operators; BAA and other airport
stations to hotel and facilities
                                                                                                                       operators; port authorities; National
associated with the 2012
                                                                                                                       Express, TfL, LTAs and taxi
Games                                                                           Regional Transport Strategy Group,
                                                                                                                       partnerships
                                                                                Regional Transport Forum, Regional
                                                                                Technical Advisory Group, Thames
                                                                                Gateway South Essex Partnership
                                                                                Transportation Board, Thames
                                                                                Gateway Strategic Partnership
                                                                                Transport Advisory Sub-Group,
                                                                                Advisory Forum on Regional Planning
                                                                                for London, the South East and the
                                                                                East of England (Inter-regional
                                                                                forum)

                                                                                Haven Gateway Partnership
                                                                                Transport and Infrastructure Group




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RISING TO THE CHALLENGE
NRG PRIORITY: TRANSPORT AND INFRASTRUCTURE

National/Regional Objective                                                    Project/Activity to deliver objective                                     Regional/National Targets                 Resources
                                                                                                                                                                                                   Available/
                                                                                                                                                                                                   Required

Objectives                         Audiences                       Link        Project/initiative                Lead Agency/partnership                 Targets                     Timeline
                                                                   Olympic
                                                                   Objective

Phase 1
Manage effective                   Primary: bus, coach, taxi and   3.1.5       As above                          Lead: to be confirmed                                               2007 – 2012
implementation of public           rail operators                  3.1.7
transport for international                                                                                      Partners: DfT Rail; Network Rail; Go
visitors, athletes and                                                                                           East; EERA, bus operators; rail
delegates from the gateways                                                                                      operators; BAA and other airport
to events in the East of                                                                                         operators; port authorities; National
England                                                                                                          Express, TfL, LTAs and taxi
                                                                                                                 partnerships

Manage effective                   Primary: bus, coach, taxi and   3.1.5       As above                          Lead: to be confirmed                                               2007 – 2012
implementation of public           rail operators                  3.1.7
transport for international
                                                                                                                 Partners: DfT Rail; Network Rail; Go
visitors, athletes and
                                                                                                                 East; EERA, bus operators; rail
delegates from the gateways
                                                                                                                 operators; BAA and other airport
to events in the East of
                                                                                                                 operators; port authorities; National
England
                                                                                                                 Express, TfL, LTAs and taxi
                                                                                                                 partnerships


Manage effective                                                   3.1.5       As above                          Lead: To be confirmed                                               2007 – 2012
implementation of public                                           3.1.7
transport linkages for
                                                                                                                 Partners: DfT Rail; Network Rail; Go
international visitors, athletes
                                                                                                                 East; EERA, bus operators; rail
and delegates from the East
                                                                                                                 operators; BAA and other airport
of England to access the
                                                                                                                 operators; port authorities; National
facilities associated with the
                                                                                                                 Express, TfL, LTAs and taxi
2012 Games
                                                                                                                 partnerships




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RISING TO THE CHALLENGE
TRANSPORT AND INFRASTRUCTURE

National/Regional Objective                                                Project/Activity to deliver objective                                     Regional/National Targets                 Resources
                                                                                                                                                                                               Available/
                                                                                                                                                                                               Required

Objectives                     Audiences                       Link        Project/initiative                Lead Agency/partnership                 Targets                     Timeline
                                                               Olympic
                                                               Objective

Phase 1
Manage demand on the           Car and freight                 3.1.5       As above                          Lead: to be confirmed                                               2007 – 2012
strategic and local road
network (monitoring and
                                                                                                             Partners: Go East; EERA, HA,
planning)
                                                                                                             EEDA; Freight Transport Association,
                                                                                                             TfL, LTAs



Develop a strong transport     All key regional business and   3.1.5                                         Lead: to be confirmed                                               2007 – 2012
lobbying group                 transport leaders

                                                                                                             Partners: DfT Rail; Network Rail; Go
                                                                                                             East; EERA, bus operators; rail
                                                                                                             operators; BAA and other airport
                                                                                                             operators; port authorities; National
                                                                                                             Express, TfL, LTAs and taxi
                                                                                                             partnerships


Lobby central government for   All transport operators         3.1.5                                         Lead: to be confirmed                                               2007 – 2012
transport improvements

                                                                                                             Partners: DfT Rail; Network Rail; Go
                                                                                                             East; EERA, bus operators; rail
                                                                                                             operators; BAA and other airport
                                                                                                             operators; port authorities; National
                                                                                                             Express, TfL, LTAs and taxi
                                                                                                             partnerships




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RISING TO THE CHALLENGE
TRANSPORT AND INFRASTRUCTURE

National/Regional Objective                                                    Project/Activity to deliver objective                                     Regional/National Targets                 Resources
                                                                                                                                                                                                   Available/
                                                                                                                                                                                                   Required

Objectives                        Audiences                        Link        Project/initiative                Lead Agency/partnership                 Targets                     Timeline
                                                                   Olympic
                                                                   Objective

Phase 1
Enhance the role of the           Freight; car; bus; coach; rail   3.1.5                                         Lead: to be confirmed                                               2007 – 2012
gateways in providing fast,                                        3.1.7
efficient and reliable services
                                                                                                                 Partners: DfT Rail; Network Rail; Go
for both freight passengers
                                                                                                                 East; EERA, bus operators; rail
and to the various Olympic
                                                                                                                 operators; BAA and other airport
sites
                                                                                                                 operators; port authorities; National
                                                                                                                 Express, TfL, LTAs and taxi
                                                                                                                 partnerships


Consider developing a             Freight                          3.1.1                                                                                                             2007 – 2012
business case for logistics
base in Essex




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CO-ORDINATION AND COMMUNICATION
RISING TO THE CHALLENGE
11 CO-ORDINATION AND COMMUNICATION




The challenge for the East of England region is to                                  • co-ordination with each of the thematic areas               The table below mainly identifies the actions to be
‘embed... the Games into a broader social policy                                      (eg tourism, business, sport, culture,                      taken forward by NRE to respond to the above
agenda’10 and to maximise economic                                                    infrastructure etc) through the East of England             regional priority. These are over and above those
opportunities. Co-ordinated action is needed if the                                   Partnership Group with champions identified in              actions that are outlined against individual themes
East of England is to gain from the 2012 Games.                                       each lead organisation (eg EEDA/EETB, Sport                 in this plan. NRE is not a delivery body and does
The East of England must link in with national                                        England, Living East, Go East)                              not therefore directly hold financial resources. To
programmes and must maintain and develop                                            • co-ordination with each of the county                       date funds to support the operation of NRE as a
robust sub-regional structures.                                                       areas/sub-regions and with sub-regional                     strategic body and communications activity have
                                                                                      champions/co-ordinators, and sub-regional                   been supported largely by EEDA and Sport
The strategy is to use the existing structures in
                                                                                      linkages with each of the lead organisations in             England, with contributions made on an ad hoc
place but to define roles and responsibilities more
                                                                                      the five thematic areas                                     basis from other regional and sub-regional
clearly and formally, including:
                                                                                                                                                  partners. In moving forward it will be necessary to
                                                                                    • development of an information campaign to
• oversight by Nations and Regions East                                                                                                           identify and confirm funding sources available to
                                                                                      ensure that key messages are accessible to all
                                                                                                                                                  support the activity detailed below.
• an overall Olympic co-ordinator/champion for                                        and that the community is engaged in the
  the region appointed. This person would report                                      2012 Games.                                                 The table below also identifies that at a sub-
  to Nations and Regions East and also provide                                      Existing structures should be used for the delivery           regional level working groups are being
  a day-to-day contact point for LOCOG and                                          of actions where possible, although some new                  established and operated to complement the
  would develop linkages between the East of                                        structures are likely to be required.11                       regional and national structures.
  England and London to maximise benefits and
  influence

10 Demos
11 Grant Thornton/Torkildsen Barclay, Economic Impact Study of the London 2012 Olympic Games and Paralympic Games for the East of England, 2006
.




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REGIONAL PRIORITY: CO-ORDINATION AND COMMUNICATION

National/Regional Objective                                               Project/Activity to deliver objective                                             Regional/National Targets                          Resources
                                                                                                                                                                                                               Available/
                                                                                                                                                                                                               Required

Objectives                      Audiences                     Link        Project/initiative                         Lead Agency/partnership                Targets                               Timeline
                                                              Olympic
                                                              Objective

Phase 1
Provision of strategic          Public sector: key regional   3           Core costs Nations and Regions             Nations and Regions membership         NRE membership and TOR reviewed       April 2007   Source unknown
direction and co-ordination     agencies,                                 East: quarterly meetings, one high
within the East of England in   SREPs, local and unitary                  level dinner, two study visits, regional   EEDA, Sport England (contracting       Regional business plan published      Mar 2007
relation to the London 2012     authorities                               project manager post                       bodies), regional project manager
Olympic Games and
                                                                                                                     funding committed £70K/two years       Review of business plan on six
Paralympic Games                                                                                                                                                                                  2007/08
                                Private sector: business                  Annual NRE summit x 2                                                             monthly basis
                                                                                                                                                                                                               Management
                                support intermediaries,                                                              EEDA (as contracting body), regional
                                                                                                                                                                                                  2006/08      and production
                                private companies                         Review of Nations and Regions              project manager 2006 funds             Revised structure proposals                        costs £30,000
                                                                          Structure                                  available                              communicated to partners                           pa; total £60K
                                Voluntary and community
                                sector                                                                               Regional project manager               Revised structure established         April 2007   Officer time

Ensure strategic links to       LDA, TG Partnership,          3           Identify appropriate point of contacts,    NRE, regional project manager          Identification of core contacts and   March 2007
London, wider Thames            SEEDA, London Olympic                     develop relationships to ensure                                                   relationships
Gateway and Greater South       Boroughs                                  strategic co-ordination and
East established                                                          collaboration




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REGIONAL PRIORITY: CO-ORDINATION AND COMMUNICATION

National/Regional Objective                                             Project/Activity to deliver objective                                          Regional/National Targets                               Resources
                                                                                                                                                                                                               Available/
                                                                                                                                                                                                               Required

Objectives                    Audiences                     Link        Project/initiative                      Lead Agency/partnership                Targets                                  Timeline
                                                            Olympic
                                                            Objective

Phase 1
Provision of up to            Public sector: key regional   3           Development of Regional NRE             NRE, regional project manager,         Review of existing communications,       March 2007     EEDA 2006/07
date/consistent information   agencies, SREPs, local and                communications strategy and plan        EEDA comms support                     development of three-year comms                         allocation
to regional audiences in      unitary authorities                                                                                                      strategy
relation to the 2012 Games
                                                                        Development of regional                 EEDA (as contracting body), regional                                                           EEDA 2006/07
                              Private sector:                           communications toolkit                  project manager, NRE                   Toolkit made available to key partners                  allocation
                                                                                                                                                                                                March 2007
                              business support                                                                                                         to assist in local communications

                              intermediaries, private                                                                                                  activity
                                                                        Delivery of regional NRE                EEDA (as contracting body), regional
                              companies                                 communications strategy and plan        project manager

                                                                        including regional roadshow support                                            Agency to develop and deliver            Apr/May 2007

                              Voluntary and community                   and other events                                                               comms programme sourced and

                              sector                                                                                                                   appointed



                              General public                                                                                                           10 per cent increase in size of
                                                                                                                                                       communications database achieved

Oversee delivery of the       LOCOG, DCMS and other         3           Develop updating, monitoring and        Nations and Regions East, regional     Methodology for updating/reporting       Mar 2007       Officer time
regional business plan        government departments,                   reporting procedures against regional   project manager                        developed
                              regional stakeholders,                    business plan
                              general public
                                                                                                                                                       Six-monthly updates and reports          Ongoing
                                                                                                                                                       provided to LOCOG



                                                                                                                                                       Key progress reported via
                                                                                                                                                       communications plan




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RISING TO THE CHALLENGE
REGIONAL PRIORITY: CO-ORDINATION AND COMMUNICATION

National/Regional Objective                                                Project/Activity to deliver objective                                           Regional/National Targets                             Resources
                                                                                                                                                                                                                 Available/
                                                                                                                                                                                                                 Required

Objectives                       Audiences                     Link        Project/initiative                     Lead Agency/partnership                  Targets                                  Timeline
                                                               Olympic
                                                               Objective

Phase 1
Co-ordination of sub-regional    Sub-regional stakeholders     3           Establishment of sub-regional          Sub-regions SREPs, county councils,      Sub-regional action plans developed      March 2007
planning and delivery in                                                   working groups to link into NRE        district councils, unitary authorities
relation to regional and
                                                                                                                                                           Olympic and Paralympic objectives
national plans
                                                                                                                                                           integrated into sub-regional and local
                                                                                                                                                           strategies and plans



                                                                                                                                                           Group memberships

                                                                                                                                                           reflect key priority areas


Phase 2
To provide strategic direction   Public sector: key regional   3           Core costs Nations and Regions         Nations and Regions East                 Monitoring of business plan delivery     2008-2012
and co-ordination within the     agencies, SREPs, local and                East: quarterly meetings, one high-    membership                               undertaken
region in relation to the 2012   unitary authorities                       level dinner, one study visit, three
Games                                                                      annual NRE summits, mid-year
                                                                                                                                                           Review of project manager post           Autumn
                                                                           stakeholder events
                                 Private sector: business                                                                                                  undertaken – decision as to future
                                                                                                                                                                                                    2008
                                 support intermediaries,                                                                                                   funding of post undertaken
                                                                                                                                                                                                    2009
                                 private companies
                                                                                                                                                                                                    2010

                                 Voluntary and community
                                 sector



                                 General public




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RISING TO THE CHALLENGE
REGIONAL PRIORITY: CO-ORDINATION AND COMMUNICATION

National/Regional Objective                                                 Project/Activity to deliver objective                         Regional/National Targets                             Resources
                                                                                                                                                                                                Available/
                                                                                                                                                                                                Required

Objectives                      Audiences                       Link        Project/initiative                  Lead Agency/partnership   Targets                            Timeline
                                                                Olympic
                                                                Objective

Phase 2
To provide up to date           As per phase 1                  3           Continued from phase 1              Continued from phase 1    Continued from phase 1             2008-2012
information: report on
delivery achievements and
engage the region

Co-ordination of sub-regional   Continued from Phase 1          3           Continued from Phase 1              Continued from phase 1    Continued from phase 1             2008-2012
planning and delivery in
relation to regional and
national plans


Phase 3
To review the achievements      Public sector:                  3           Review of achievements, success     NRE membership            Good practice, key case studies,   2012 and
and highlight the legacy of     key regional agencies,                      stories, identification of legacy                             learning collated and published    beyond as per
the 2012 Games                  SREPs                                       benefits                                                      appropriately for public access    specific project
                                                                                                                                                                             legacy plans
                                local and unitary authorities



                                Private sector:

                                business support
                                intermediaries, private
                                companies



                                Voluntary and community
                                sector




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RISING TO THE CHALLENGE
REGIONAL PRIORITY: CO-ORDINATION AND COMMUNICATION

National/Regional Objective                                              Project/Activity to deliver objective                       Regional/National Targets              Resources
                                                                                                                                                                            Available/
                                                                                                                                                                            Required

Objectives                   Audiences                       Link        Project/initiative                Lead Agency/partnership   Targets                     Timeline
                                                             Olympic
                                                             Objective

Phase 3
To celebrate the             Public sector:                  3           Development of NRE
achievements and highlight   key regional agencies,                      communications plan
the legacy of the 2012       SREPs
Games
                             local and unitary authorities               Delivery of comms plan



                             Private sector:

                             business support
                             intermediaries, private
                             companies



                             Voluntary and community
                             sector



                             General Public




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SUB REGIONAL AND LOCAL ACTIVITIES
RISING TO THE CHALLENGE
12 SUB REGIONAL AND LOCAL ACTIVITIES




At this time each county area has established           The section below is by no means an exhaustive
working groups, some with themed sub groups to          list of the potential high level actions that may be
respond to the London 2012 opportunity. These           taken forward on a sub-regional/local area basis,
groups, as detailed in section 3, link into the         nor has it been possible at this stage to detail
regional Nations and Regions structure via their        potential activity post 2008, but it is hoped that it
county area representatives on NRE and also the         provides a starting point for further engagement
partnership working group. In undertaking the           and discussion in relation to the regional plans.
regional business planning process it is evident
that each county is however at a slightly different
stage in the development of local action plans.

Drawing on those draft plans that have been
submitted as part of this process to the regional
project manager, and also individual submissions
made through the online consultation process, the
following actions are provided as a set of
‘principles’ and/or guideline activity that should be
considered in taking forward sub-regional, county-
based and local plans.




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SUB REGIONAL GUIDELINE ACTIONS/PLANNING PRINCIPLES

National/Regional Objective                                                  Project/Activity to deliver objective                                        Regional/National Targets                        Resources
                                                                                                                                                                                                           Available/
                                                                                                                                                                                                           Required

Objectives                      Audiences                        Link        Project/initiative                    Lead Agency/partnership                Targets                               Timeline
                                                                 Olympic
                                                                 Objective

Phase 1
Champion the benefits to be     Local stakeholders:              3                                                 County-based working groups and
gained from the 2012            public sector, private sector,                                                     individual members of working groups
Games locally                   civil/community

Provision of up to date         Local stakeholders               3           Cascade regionally generated          County based working
information to regional/local                                                communication material to local       groups/comms leads
audiences in relation to the                                                 audiences                             Individual organisations on working
2012 Games                                                                                                         groups including SREPs, local

                                                                             Contribute local 2012 news and link   authorities, CSPs, Chambers of

                                                                             local content into regional comms     Commerce etc.

                                                                             activity


Co-ordination of sub-regional   Sub-regional and local           3           Establishment of sub-regional         Local working groups / Nations and     Sub-regional action plans developed   2007
planning and delivery in        stakeholders                                 working groups to link into NRE       Regions East county area lead
relation to regional and                                                                                           representative
                                                                                                                                                          Group memberships reflect key
national plans
                                                                                                                                                          priority areas




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RISING TO THE CHALLENGE
SUB REGIONAL GUIDELINE ACTIONS/PLANNING PRINCIPLES

National/Regional Objective                                       Project/Activity to deliver objective                              Regional/National Targets                        Resources
                                                                                                                                                                                      Available/
                                                                                                                                                                                      Required

Objectives                Audiences                   Link        Project/initiative                       Lead Agency/partnership   Targets                               Timeline
                                                      Olympic
                                                      Objective

Phase 1
Consideration given to    Sub-regional stakeholders   3           Ensure the potential impacts of the      SREPs                     Sub-regional strategies and plan
Olympics/Paralympics in                                           2012 Games are considered in the                                   incorporate 2012-related targets as
sub-regional economic                                             context of the sub-regional economic                               appropriate
strategies and plans                                              strategy (SRES) and joint investment
                                                                  planning for 2007-2012 and a
                                                                  legacy period beyond



                                                                  Support partners to consider the
                                                                  2012 Games in the development of
                                                                  thematic or sectoral strategies and
                                                                  action plans, in particular those
                                                                  relating to tourism, business support
                                                                  and skills development



                                                                  Support local delivery vehicles (LDVs)
                                                                  in the sub-regions to consider the
                                                                  role and impact of the 2012 Games
                                                                  in inward investment and the
                                                                  potential inclusion of Olympic themes
                                                                  in their marketing



                                                                  Ensure that opportunities for
                                                                  employment, skills development,
                                                                  capacity building and volunteering are
                                                                  reflected in IiC planning and delivery




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RISING TO THE CHALLENGE
SUB REGIONAL GUIDELINE ACTIONS/PLANNING PRINCIPLES

National/Regional Objective                                  Project/Activity to deliver objective                       Regional/National Targets              Resources
                                                                                                                                                                Available/
                                                                                                                                                                Required

Objectives                Audiences              Link        Project/initiative                Lead Agency/partnership   Targets                     Timeline
                                                 Olympic
                                                 Objective

Phase 1
Consideration given to                           3           Funding aligned to 2012-related   Local authorities
Olympics/Paralympics in                                      projects to complement existing
Local Area Agreements                                        priorities in LAAs




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LEGACY
RISING TO THE CHALLENGE
13 LEGACY




The regional economic impact study has                 funding partners that must be involved now and in
specifically highlighted that ‘maximising legacy       the future. The actions below are identified in
benefits will be the overarching key success           addition to consideration of legacy in relation to
measure’.                                              those actions already outlined in this plan against
                                                       specific themes.
Throughout this plan actions that will seek to
delivery a legacy benefit in relation to the key       In addition, the East of England, as a member of
themes have been included. It is imperative that in    Nations and Regions Group nationally, has been
planning and delivering the actions detailed           tasked with leading on the theme of legacy across
throughout this plan that legacy is an inherent        all Nations and Regions. Whilst discussions with
consideration. Legacy is not something that can        London 2012 are ongoing to determine the exact
be retrofitted to plans. It must be core to the        nature of this lead role, essentially it is understood
development of projects and programmes. For            that the region is requested to act as a champion
some projects the legacy element is clearly            for the area of legacy, particularly working to
evident now. For example in the case of the White      assist other Nations and Regions to identify the
Water Canoe Slalom venue it is apparent that the       legacy benefits that they hope to achieve as a
long-term use and thus sustainability of the venue     result of the 2012 Games. However at this stage
must be considered during the initial feasibility      it is not possible to extensively scope activity that
stages since this is likely to have an impact of the   will be taken forward in relation to this theme and
design and cost of the site, and subsequently the      activity is largely focused on NRG priority: legacy.




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RISING TO THE CHALLENGE
NRG PRIORITY: LEGACY

National/Regional Objective                                        Project/Activity to deliver objective                                         Regional/National Targets                             Resources
                                                                                                                                                                                                       Available/
                                                                                                                                                                                                       Required

Objectives                    Audiences                Link        Project/initiative                       Lead Agency/partnership              Targets                                 Timeline
                                                       Olympic
                                                       Objective

Phase 1
Champion legacy and           LOCOG, Nations and       All         Review Nations and Regions               Nations and Regions East, regional   Feedback generated for Nations and      March         Officer time,
sustainable communities       Regions, public sector               business plans to ensure legacy          project manager                      Regions in relation to legacy aspects   2007          LOCOG support
planning across nations and   organisations                        aspects have been considered and                                                                                                    requested
regions business plans on                                          incorporated
behalf of NRG

                                                                   Develop relationship with Inspire East                                        Guidelines available for distribution   End of 2007
                                                                   – regional centre for excellence for
                                                                   sustainable communities to develop
                                                                   guidelines and information to assist
                                                                   projects in legacy/sustainable
                                                                   communities planning (Excellence
                                                                   Framework)                                                                                                            End of 2007



                                                                   Assess opportunity to use
                                                                   Sustainable Development Framework
                                                                   Toolkit for project assessment



                                                                   Identify and develop understanding of                                         Details of research projects
                                                                   national level research projects                                              distributed to NRG members
                                                                   relating to benefits generated by
                                                                   2012 Games and legacy




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RISING TO THE CHALLENGE
NRG PRIORITY: LEGACY

National/Regional Objective                                           Project/Activity to deliver objective                                          Regional/National Targets                             Resources
                                                                                                                                                                                                           Available/
                                                                                                                                                                                                           Required

Objectives                  Audiences                     Link        Project/initiative                     Lead Agency/partnership                 Targets                                 Timeline
                                                          Olympic
                                                          Objective

Phase 1
Champion legacy planning    Regional public sector        All         Develop appropriate information,       Nations and Regions, regional project                                                         Officer time
regionally                                                            drawing on national role, for          manager
                                                                      dissemination regionally



                                                                      Ensure that major regional projects    Nations and Regions East, all
                                                                      incorporate legacy outcomes and        organisations responsible for project
                                                                      develop plans/funding streams          delivery
                                                                      accordingly


Ensure regional             Public sector organisations   All         Develop guidelines to assist in        Nations and Regions East, regional      Guidelines available for distribution   Spring 2007   Officer time,
projects/programmes                                                   embedding measurement criteria and     project manager                                                                               LOCOG support
incorporate appropriate                                               methodology into projects defined in                                                                                                 requested
measurement criteria and                                              regional business plan
techniques to capture
learning/outcomes/outputs


Capture and disseminate     Public sector organisations   All         Identify potential research and        IOC/LOCOG – nationally                                                                        IOC/LOCOG
learning from Bejing 2008                                             learning that can be generated from    Nations and Regions East
delivery                                                              Bejing 2008


Phase 2
Incorporate learning from                                 All
Bejing 2008 delivery into
2012-related projects




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NRG PRIORITY: LEGACY

National/Regional Objective                                  Project/Activity to deliver objective                          Regional/National Targets              Resources
                                                                                                                                                                   Available/
                                                                                                                                                                   Required

Objectives                    Audiences          Link        Project/initiative                   Lead Agency/partnership   Targets                     Timeline
                                                 Olympic
                                                 Objective

Phase 1
Plan and develop monitoring                      All
programme for post 2012


Phase 3
Capture and disseminate                          All         Monitoring programme delivery
learning and details of
benefits generated by
                                                             Learning and benefit communication
London 2012 delivery
                                                             programme




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RISKS AND ISSUES
RISING TO THE CHALLENGE
14 RISKS AND ISSUES




The regional economic impact study identified that     outcomes/outputs. This will necessitate                 Furthermore, it will be essential that, as other
with a lack of intervention a potential economic       appropriate lead organisations/bodies adopting          national strategies, programmes and projects are
loss to the region would occur as a result of          responsibility for further development of plans and     released, the regional plan and sub-regional and
resources flowing from the region and the              the identification of clear delivery mechanisms.        local plans are appropriately dovetailed.
potential loss of Lottery monies. The study
                                                       To support this, it will be essential for Nations and   The region must not miss the opportunity to use
identified that the East of England's proximity to
                                                       Regions East, as a core strategic group, to             the 2012 Games as a catalyst to ensure that
the 2012 Games alone will not guarantee
                                                       monitor its structure and membership in the light       sport and culture address broader agendas, form
benefits. There will also be some risks for the
                                                       of progress in achieving the targets set out in the     lasting partnerships and establish new ways of
East of England to manage, including a drain of
                                                       business plan. This will be essential in order to       working.
skills from the region and competition for funding
                                                       secure ownership and in turn the necessary
and other resources. In order to plan for these                                                                Above all it will be necessary to balance short and
                                                       resources, both financial and human, to deliver the
risks and to achieve benefit, interventions outlined                                                           mid term priorities with the longer term.
                                                       proposed actions.
in this plan must be taken forward in a co-                                                                    Momentum will, of course, build as we get closer
ordinated and timely manner.                           In turn it will be necessary for the sub-regional       to 2012 and therefore it is essential that we do
                                                       structures to ensure that working groups and            not lose sight of our aim to deliver a significant
It has been highlighted that some areas of the
                                                       associated structures are also fit for purpose.         and lasting legacy. Planning for this must be
plan are more detailed or more developed than
                                                       Without a cohesive approach that engages all the        embedded in every project that is taken forward.
others at this stage. A large proportion of the
                                                       appropriate bodies, the maximum gains possible
proposed actions within this plan are inter-                                                                   There are, of course, a number of elements that
                                                       from the 2012 Games will not be achieved.
dependant and/or linked one to one other. So the                                                               are outside the control of the region. Core to this
co-ordination of projects within and across themes                                                             is that information and resources must be shared
is crucial to the achievement of successful




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RISING TO THE CHALLENGE
14 RISKS AND ISSUES




with the region by LOCOG, central government
departments and other national
bodies/organisations. A key resource – key to
many of the projects listed within this plan – will
be a new Olympic and Paralympic brand that can
be used by non-commercial organisations
supporting the delivery of benefits from the 2012
Games in the East of England and the rest of the
Nations and Regions.

In addition, there must be ongoing engagement,
sharing of national plans and partnership working
between central bodies involved in delivering the
2012 Games and the Nations and Regions.




RISING TO THE CHALLENGE REGIONAL BUSINESS PLAN        97
APPENDICIES
A Relevant National, Regional and Sub Regional Policies                                        E Profile of Tourism in the East of England
B Key Themes from East of England Strategies relevant to the                                   F Skills Profile for the East of England
  London 2012 Olympic and Paralympic Games11                                                   G Skills Strategic Objectives – detailed information
C Nations and Regions East – membership of the regional                                        H Current activity being taken forward in the region in relation to
  strategic board for the London 2012 Olympic and Paralympic                                     sport
  Games (as at March 2007)
                                                                                               I Cultural Programme and Olympiad – terms
D Nations and Regions East – terms of Reference for the
                                                                                               J Notes on ‘culture’ thematic area
  Regional Strategy Board




11 Grant Thornton/Torkildsen Barclay, Economic Impact Study of the London 2012 Olympic Games and Paralympic Games for the East of England, 2006.
RISING TO THE CHALLENGE
APPENDIX A: RELEVANT NATIONAL, REGIONAL AND SUB-REGIONAL POLICIES




This diagram sets out the regional and sub
regional strategy and policy framework.




Diagram 1: relevant national, regional and
sub-regional policies13




13 Grant Thornton/Torkildsen Barclay, Economic Impact Study of the London 2012 Olympic Games and Paralympic Games for the East of England, 2006.




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RISING TO THE CHALLENGE
APPENDIX B: KEY THEMES FROM EAST OF ENGLAND STRATEGIES
RELEVANT TO THE LONDON 2012 OLYMPIC AND PARALYMPIC GAMES




The key themes from the high level strategies for
the East of England relevant to the 2012 Games
are outlined in the diagram below. The key
overlapping themes include skills, regeneration,
transport, social inclusion and enterprise growth.
There are clear synergies between these areas
and the potential Olympic related opportunities.



Diagram 2: key themes from East of England
Strategies relevant to the London 2012 Olympic
and Paralympic Games14




14 Grant Thornton/Torkildsen Barclay, Economic Impact Study of the London 2012 Olympic Games and Paralympic Games for the East of England, 2006.




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APPENDIX C: NATIONS AND REGIONS EAST – MEMBERSHIP OF THE
REGIONAL STRATEGIC BOARD FOR THE LONDON 2012 OLYMPIC AND
PARALYMPIC GAMES (AS AT MARCH 2007)




 Chairman              Cllr Stephen Castle      Board member EEDA, Chairman Regional Sports
                                                Board, NRG representative for East

 Deputy Chair          Steve Cox                Director General – Development EEDA

 Sport England         Chris Perks              Regional Director

 Living East           Graham Creelman          Chairman

 EETB                  Stuart Pinnell           Managing Director

 EERA                  Cllr Chris White         East of England Regional Assembly Panel member

 Go East               Sue Howl                 Director of Community, Safety and Regeneration
                                                Government Office

 Bedfordshire/Luton    Frank Branston           Mayor of Bedford, Bedford Borough Council

 Essex, Southend       Rachel Stopard           Director of External Relations and Partnerships
 and Thurrock                                   Essex County Council

 Hertfordshire         Cllr Derrick Ashley      Hertfordshire County Council

 Norfolk               Cllr Richard Rockclife   Norfolk County Council

 Suffolk               Cllr Eddy Allcock        Suffolk County Council

 EEBG                  Michael Large            East of England Business Group

 NRE                   Katie Huane              Regional Project Manager




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APPENDIX D: NATIONS AND REGIONS EAST – TERMS OF REFERENCE
FOR THE REGIONAL STRATEGY BOARD




Background                                                                               4. Following the success of the bid, the East of
1. The East of England Working Group for                                                    England Working Group met, as did the
   London 2012 Olympic and Paralympic Games                                                 Nations and Regions group. Both groups had
   was in place throughout the bidding phase.                                               been effective in supporting the bid, raising
   The group included a wide-ranging regional                                               public support and providing a variety of
   network but was not comprehensive in its                                                 additional regional benefits, for example,
   coverage.                                                                                stronger working relationships between RDAs
                                                                                            and Sport England.
2. The group successfully appealed to
   businesses, public and stakeholder networks in                                        5. It was announced that the group would
   backing the bid with a wide range of                                                     continue as LOCOG16 was established and the
   promotional events and awareness raising                                                 focus turned to building and delivering the
   actions.                                                                                 games.
3. Representatives from the East Region Sports                                           6. The Nations and Regions East (NRE) Regional
   Board and EEDA sat on the Nations and                                                    Strategy Board was established in October
   Regions Working Group15. This was                                                        2005 as a representative group to co-ordinate
   underpinned by direct communication between                                              2012 Games related regional strategic issues
   the chair of the East Group and London 2012.                                             in the East of England.




15 Nations and Regions Network – established by the London 2012 Bid Team to enable a better flow of communication between the regions, home countries and the bidding team, enabling the creation of a national affinity with the bid.
16 LOCOG – London Organising Committee for the Olympic Games – responsible for co-ordinating and staging the games in 2012. The direct link in to the IOC.




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APPENDIX D: NATIONS AND REGIONS EAST – TERMS OF REFERENCE
FOR THE REGIONAL STRATEGY BOARD




7. The following structure was discussed and                            8. The partnership brings together representatives
agreed:                                                                 from the key regional organisations of the East of
                                                                        England Development Agency (EEDA), Sport
                                           London 2012                  England, Living East, Go East, East of England
                                                                        Regional Assembly (EERA), East of England
                                                                        Tourism, East of England Skills and
                                    Nations & Regions Group             Competitiveness Partnership (EESCP) and East of
                                                                        England Business Group (EEBG). There is also
                                                                        geographical representation from partnerships
                                     Nations & Regions East             serving the six counties of Bedfordshire,
                                                                        Cambridgeshire, Essex, Hertfordshire, Norfolk and
                                                                        Suffolk and the four unitary authorities of Luton,
      County                                                  County    Peterborough, Southend and Thurrock.
                                       East of England NRE
      working                                                 working
                                         Executive Group                NRE has been structured to deliver results with
      groups                                                  groups
                                                                        working groups of key stakeholders established to
                                                                        deliver results in seven thematic areas that are
                                                                        discussed in this business plan and its executive
                                          Theme groups
                                                                        summary (both published in March 2007).




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APPENDIX D: NATIONS AND REGIONS EAST – TERMS OF REFERENCE
FOR THE REGIONAL STRATEGY BOARD




The seven key themes are:                             Regional bodies represented include:                    partners onto the group as the needs of the
• tourism                                                                                                     region and the priorities linked to the 2012
                                                      • Sport England East
                                                                                                              Games evolve.
• business and economic development
                                                      • East of England Development Agency
• skills, training, employment and education                                                               Scope:
                                                      • East of England Regional Assembly
• sport                                                                                                    • Provide representation on the Nations and
                                                      • Government Office for the East Of England
• culture                                                                                                    Regions Group for the East of England and be
                                                      • Living East
                                                                                                             the central link between Nations and Regions
∑ infrastructure and transport
                                                      • Representatives from the County Local                East, the Nations and Regions Group and
• volunteering.                                         Strategic Partnerships Network.                      LOCOG.
East Working Groups – a network of thematic           Amendments to the membership                         • Feedback to Nations and Regions East board
working groups that deliver the East 2012                                                                    members and the executive group the action
                                                      • Additions to the membership should be
business plan and report through the Partnership                                                             points and minutes of the Nations and Regions
                                                        requested in writing to the chair of the Board
Group. Where existing structures exist we will                                                               Group.
                                                        who, in consultation with its membership, will
seek to engage such networks, where following                                                              • Lead on the strategic planning for any Lottery
                                                        make a decision.
analysis gaps exist, new structures will be                                                                  funding or capital investment that may emerge
                                                      • The key criteria to adding to the membership
established.                                                                                                 and is required to upgrade existing or develop
                                                        will centre on the case made that the applicant
                                                                                                             new facilities.
Membership of the Nations and Regions East              is not suitably represented by an existing party
Strategic Board:                                        and that their specialism/area of interest is of   • Receive and advise on the allocation of any
                                                        regional significance.                               specific funding that LOCOG decides to route
Director/Board level membership with the ability to
                                                                                                             through regional structures.
make decisions on the allocation of resources.        • The Board reserves the right to co-opt




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APPENDIX D: NATIONS AND REGIONS EAST – TERMS OF REFERENCE
FOR THE REGIONAL STRATEGY BOARD




• Action strategic decisions made by LOCOG          • Provide the resources and strategic input into       negotiation and decision-making and will be
  such as the creation of a national gateway for      regular regional conferences to ensure broader       subject to local priorities.
  preparation camps.                                  regional involvement and buy in.                  • It is however the Board’s responsibility to
• Oversee the development and signing off of        • Oversee the regional development of its             contribute to the overall direction that the
  the regional business plan for the 2012             allocated theme – allocating resources based        region takes with regards the 2012 Games
  Games.                                              on appropriate action plans.                        and to make strategic decisions on regional
• Allocate appropriate budget for the executive     • Raise the profile of the Olympics/Paralympics       priorities and planning.
  group to effectively deliver the business plan.     through members’ day-to-day work.
                                                                                                        Responsible to
• Scrutinise the production of any Preparation      • Ensure that members act as
                                                                                                        • Partner organisations making up the Board.
  Camp portfolio produced by the executive            figureheads/advocates in the support of a
  group, determining viability, investment needs      regional campaign on getting active,              Meeting frequency
  and allocation of any appropriate resources.        volunteering, engaging with 2012.                 • The Board will meet quarterly.
• Contribute to the co-ordination and               • Oversee the co-ordination of the use of any
                                                                                                        Papers
  dissemination of 2012 information through the       branding within the region to maximise regional
  Board and executive group so that we have a         profile linked to 2012.                           • Agendas and appropriate papers will be
  single ‘Olympics voice’ and information source                                                          distributed a minimum of one week in advance
                                                    Constraints                                           of a meeting.
  in the East of England.
                                                    • It is not the responsibility of the Board to      • Minutes will be produced and distributed within
• Provide the lead for the East of England
                                                      deliver all activity related to the London 2012     two weeks of a meeting.
  Olympic/Paralympic executive group.
                                                      games in the region. This will often be
                                                      conducted at a local level through local




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APPENDIX D: NATIONS AND REGIONS EAST – TERMS OF REFERENCE
FOR THE REGIONAL STRATEGY BOARD




Chair                                             • Each member is responsible for meeting
• The Chair of this Board was determined at its     deadlines agreed within board meetings.
  first full meeting.                             • Each member is responsible for developing the
                                                    Olympic/Paralympic offer within their
Secretariat
                                                    respective organisations.
• The group is supported by the East of England
  regional project manager for the 2012 Games.    Non attendance at meetings
                                                  • It is common courtesy for members to inform
Responsibility of members
                                                    the chair of the meeting in advance if unable
• Each member is responsible for                    to attend. Regular non attendance and non
  communicating correspondence supplied             contribution (a sequence of three missed
  through being a member of the group to the        meetings during a year) will result in the Board
  body that they represent.                         seeking alternative representation from the
• Each member of the group is responsible for       sector/organisation concerned.
  contributing ideas and taking an appropriate
  role in delivering actions that emerge from
  board meetings.
• Each member is responsible for ensuring
  regular attendance/representation at the
  board.




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APPENDIX E: PROFILE OF TOURISM IN THE EAST OF ENGLAND




Currently tourism is one of the East of England’s                                         and business meetings. Excellent transport links to                                       • on the international front, Cambridgeshire
key economic sectors, contributing around £5bn                                            London are another key asset for the region. The                                            followed by Essex and Hertfordshire account
to the region’s GVA and creating around 180,000                                           East of England is one of the driest and sunniest                                           for the largest economic impact of 7.6 per
jobs. Within its borders the region has two major                                         parts of the UK.                                                                            cent, 5.6 per cent and 5.4 per cent of total
international airports – Stansted and Luton – with                                                                                                                                    domestic and international spend in the region
                                                                                          In terms of the current tourism picture for the East
12% of the UK’s international arrivals entering via                                                                                                                                   respectively.
                                                                                          of England, the domestic visitor market is much
Stansted. There are plans to expand the region’s
                                                                                          larger than the international one, accounting for
other two airports at Norwich and Southend. In
                                                                                          some 73% of total visitor spend. Across the sub-
addition the region is very well served by ferries
                                                                                          regions:
through its major international ports, particularly
Harwich.                                                                                  • Norfolk has the largest tourist economy
                                                                                            accounting for visitors and the largest
The East of England tourist offering is diverse and
                                                                                            proportion of the total visitor spend at 27 per
attractions vary considerably with much to offer
                                                                                            cent (or £600 million in 2004) of the total of
visitors: historic towns, museums, art centres and
                                                                                            £2.2 billion in 2004.17
galleries, heritage sites, country parks, areas of
outstanding natural beauty, uncrowded beaches,                                            • Essex and Cambridge are the next most
top bird watching sites, events, urban and rural                                            popular regions accounting for 20% and 18
experiences, extensive woodland, restaurants,                                               per cent of the visitor spending.
shopping, nightlife, sport, conferences, exhibitions


17 Norfolk has both the greatest number of nights per visit at an average of 3.9 nights (compared to Bedfordshire which has the lowest of 2.5 nights) and the highest spend per visitor (compared to Essex which has the lowest of £135 spend per visitor).




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APPENDIX F: SKILLS PROFILE FOR THE EAST OF ENGLAND




Young people                                       Further and higher education                       Adult skills
 There is strong performance in qualification      • there is a high drop-out rate from education     • a dual adult skills profile: the East of England
attainment at Key Stage 2, Key Stage 3, GCSE         and work based learning at age 17. Thurrock        has the fourth highest percentage of working-
and A Level. The East of England has the highest     has the lowest percentage of 16 and 17 year        age adults qualified to Level 4 and above and
or second highest Key Stage 2 and 3 results in       olds participating in education and work based     the second highest percentage of working-age
English, Maths and Science of the nine English       learning in the country. Southend-on-Sea,          adults with low-level skills (Levels 1 and 2).
regions, the second highest percentage of pupils     Norfolk, Essex and Peterborough local              The areas within the region with the highest
achieving five A*-C GCSEs and the third highest      education authorities also have participation      percentages of adults with no qualifications are
average point score among students taking A          rates that are below the national average.         Tendring, Forest Heath, Colchester and King’s
levels.                                            • the second lowest percentage of 20-24 year         Lynn and West Norfolk. The areas with high
                                                     olds with an A level, degree or equivalent         percentages of adults with low-level
• areas with below average attainment: Norwich,
                                                     qualification of the English regions               qualifications are the southern and coastal
  Harlow, Luton, Great Yarmouth, Forest Heath
                                                                                                        Essex districts of Castle Point, Basildon,
  and Thurrock have some of the lowest Key         • the highest out-migration of students in the
                                                                                                        Rochford and Maldon and the southern
  Stage 2 results in the country while Norwich,      country and one of the lowest percentages of
                                                                                                        Hertfordshire district of Broxbourne.
  Harlow and Tendring have some of the lowest        graduates finding employment in the region
                                                     after graduation                                 • a high percentage of adults lacking basic skills:
  Key Stage 3 results. Norwich, Tendring,
                                                                                                        just under half of the working age population
  Maldon, Fenland and King’s Lynn and West
                                                                                                        have literacy skills below Level 2 and over two
  Norfolk also have some of the lowest
                                                                                                        thirds have numeracy skills below Level 2 –
  percentages of pupils gaining five A*-C GCSEs
                                                                                                        the standard expected at GCSE Level.
  in England.




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APPENDIX F: SKILLS PROFILE FOR THE EAST OF ENGLAND




• 115,000 employees with skills gaps, ie people      Labour market                                       EESCP Olympics Work Programme
  in work who are not fully proficient at their      • one of the highest employment rates in the        The EESCP Work programme will be delivered
  jobs. This equates to 5 per cent of the              country but areas with high unemployment:         through the Executive Operations Group whose
  workforce.                                           Great Yarmouth has one of the highest             members include:
• of those employees with skills gaps, at least        percentages of people claiming Jobseekers
                                                                                                         • Learning and Skills Council
  half lack team-working and customer-handling         Allowance (JSA) in the country. The urban and
  skills while over 40 per cent lack technical and     coastal areas of Luton, Ipswich, Waveney,         • Jobcentre Plus
  practical, oral communication and problem            Norwich and Southend also have persistently       • Government Office – East
  solving skills.                                      high rates of JSA claimants.                      • East of England Development Agency
• employees with skills gaps are more likely to      Migrant workers                                     • Skills for Business Network
  lack the following skills than in other regions:   • a strong influx of migrant workers: research      • East of England Regional Assembly
  management skills (30 per cent), office              conducted between October 2004 and April
                                                                                                         • Higher Education Funding Council – England
  administration skills (28 per cent) and foreign      2005 estimated that 50,000 to 80,000
  languages (15 per cent).                                                                               • Association of Colleges for the Eastern
                                                       migrant workers were employed in the region
                                                                                                           Region.
                                                       with many working below their skill level. Data
                                                       from the Home Office also shows that more
                                                       migrant workers from the EU Accession
                                                       Countries registered for work in the ‘Anglia’
                                                       region than any other UK region between May
                                                       2004 and June 2006.




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APPENDIX G: SKILLS STRATEGIC OBJECTIVES – DETAILED INFORMATION




Based on a robust analysis of the region’s           A. Strengthen East of England’s business base          B. Develop a culture of lifelong learning as part
performance against the government’s Public          in readiness for London 2012                           of the legacy strategy
Service Agreement targets, the following strategic   We will:                                               We will tackle the barriers to personal
objectives have been drawn up through                                                                       development. Specifically we will:
comprehensive consultation with regional             • increase new business start-up and survival
stakeholders. The East of England Skills and           rates                                                • encourage employers to engage their
Competitiveness Partnership (EESCP) has set          • support SME growth                                     workforce in developing vocational, social and
itself four strategic goals which will support the                                                            basic skills
                                                     • encourage better use of the region’s research
region to maximise skills and employment               and development (R&D) assets                         • ease young people’s transition into the labour
opportunities to successfully deliver the London                                                              market by improving participation, achievement
                                                     • deliver a coordinated workforce development
2012 Games:                                                                                                   and the vocational content of learning activities
                                                       programme via Train to Gain
                                                                                                            • encourage adults – especially the unemployed,
                                                     • raise productivity in key priority sectors through
                                                                                                              the low-paid and those with low skill levels or
                                                       Sector Skill Agreements.
                                                                                                              few qualifications – to participate in learning
                                                                                                            • significantly increase literacy and numeracy
                                                                                                              levels across the region




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APPENDIX H: CURRENT ACTIVITY BEING TAKEN FORWARD IN THE REGION
IN RELATION TO SPORT




• promote vocational pathways such as               D. Invest in sustainable economic growth
  Foundation Degrees to increase participation in   aligned to London 2012
  higher education                                  We will tailor the Partnership’s capital investment
• develop the skills base of disadvantaged          and revenue programmes to the needs of sub-
  groups, for example, through Learning             regional, city and other local economies to
  Communities.                                      stimulate and support the sustainable economic
                                                    development of the region by:

C. create opportunities for disadvantaged           • working closely with Local Strategic
groups and communities to be involved in              Partnerships to help them achieve their Local
London 2012                                           Area Agreement (LAA) economic and
                                                      employment goals
We will help to sustain and improve the region’s
employment rate by targeting our efforts on         • investing in disadvantaged communities
disadvantaged localities and groups where the       • supporting the 2012 Games.
employment rate is low, including:

• people with disabilities and longer term
  illnesses
• lone parents
• black and minority ethnic groups
• older adults.




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APPENDIX H: CURRENT ACTIVITY BEING TAKEN FORWARD IN
THE REGION IN RELATION TO SPORT




• Resources have been used to develop a              • Through significant investment, education
  delivery system for sport. Investment is now         partners are making excellent strides in
  supporting stakeholders to increase                  delivering the PESSCL strategy (PE, School
  participation, develop volunteers, train more        Sport and Club Links Strategy). They are
  coaches and enhance the skills of those that         increasing the number of young people that
  are already coaching. Developing new clubs           are receiving a minimum of two hours of
  and strengthening existing ones is a priority.       quality PE and school sport each week,
• Resources have been committed across the             developing young volunteers, improving the
  region to develop quality sporting provision and     competition environment and supporting young
  develop further multi-sport environments.            gifted and talented pupils.
• National governing bodies are being supported      • In terms of broader physical activity and health,
  to deliver on their whole sport plans: player        a regional physical activity framework is
  pathways, club development including                 currently being implemented.
  accreditation programmes – clubmark – and          • Finally, progress is being made in using sport
  coach development.                                   as a cross cutting tool – contributing to Local
• Investment is going into higher and further          Area Agreement targets in several counties in
  education through the Talented Athlete               the region.
  Scholarship Scheme. Universities across the        • Continuing delivery of the above over the next
  region have developed their sporting offer with      six years will provide a sporting legacy in the
  a growing portfolio that combines great              region.
  facilities and excellent degree level courses.




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APPENDIX I: CULTURAL PROGRAMME AND OLYMPIAD – TERMS




In this document we refer to the Cultural Olympiad   4. Medal Ceremonies                           19. 2012 Young Ambassadors Programme
and Cultural Programme collectively as Cultural      5. Team Welcome Ceremonies                    20. Adding an Olympic Strand to the Global
Programme and Olympiad.                                                                                Gateway
                                                     6. Olympic Youth Camp
Cultural Olympiad is the four-year festival across   7. FriendShip
UK between the close of the 2008 Olympics in         8. Virtual FriendShip
Beijing and the close of the 2012 Games in
                                                     9. Film & Video Nation
London.
                                                     10. Five Rings Exhibition
Cultural Programme is LOCOG’s programme for          11. World Cultural Festival
the 2012 Games made up of the following
                                                     12. Live Sites / Events
component parts:
                                                     13. A Proms for the London Olympics
1. Opening and Closing Ceremonies for the            14. Artists Taking the Lead
   Olympic Games
                                                     15. Olympics Carnival
2. Opening and Closing Ceremonies for the
                                                     16. World Festival of Youth Culture
   Paralympic Games
                                                     17. Language Programme
3. Handover Ceremonies for the Olympic and
                                                     18. Paralympic/Disability Culture Programme
   Paralympic Games




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APPENDIX J: NOTES ON ‘CULTURE’ THEMATIC AREA




1. Representation                                                          LOCOG                            3. Update on planning
Currently the cultural sector is represented on                                                             The Director of the Culture, Ceremonies and
                                                                               –
Nations and Regions East through Living East, the                                                           Education for the London Organising Committee
region’s cultural consortium, as well as individual                Nations and Regions East                 for the Olympic and Paralympic Games (LOCOG)
members representing sport and tourism (Sport                                  –                            was appointed recently. He has undertaken a tour
England and the East of England Tourist Board).                                                             of Nations and Regions to discuss how LOCOG
                                                               Living East – cultural consortium
Living East’s full membership includes Arts                                                                 may work with the regions to deliver the 2012
Council England, East England, East England,                                   –                            Games. (The East of England meeting took place
East, East of England Tourism, English Heritage,                                                            in October 2006.) Discussions have also taken
                                                                   Regional cultural agencies
the Heritage Lottery Fund, MLA East of England,                                                             place between the national offices of cultural
Screen East and Sport England as well as                                       –                            agencies and LOCOG. The model for the delivery
representatives from local government and other                        Local authorities                    of the Cultural Programme and Olympiad for the
regional bodies and individual members. Local                                                               Games is not known. This chapter has been
authorities are also represented separately on                                 –                            written as a working document and will need to be
Nations and Regions East.                              Cultural organisations and businesses and creative   developed as more information is agreed and
                                                           and cultural individuals including volunteers    released. As a consequence at this stage the
2. Potential communications/delivery chain for
                                                                                                            actions listed generally refer to initial actions
the Cultural Programme and Olympiad                                            –
                                                                                                            required in advance of 2008.
(Note: The relationships between these agencies           Engaging with people who do not currently
and groups of organisations and people are not           engage with cultural activity (including young
hierarchical, nor necessarily singular or linear, as     people and hard to reach and priority groups)
might be suggested in this table. Delivery is more
fluid.)




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APPENDIX J: NOTES ON ‘CULTURE’ THEMATIC AREA




4. The focus of the ‘culture’ section of this plan     6. Sub-regional culture plans
The Olympic Education Programme is not                 Across the region a number of sub-regional
comprehensively addressed in this plan. It is          culture groups are being established. These
recommended that this is reviewed by LOCOG             groups are at different stages of development. In
and Nations and Regions East and that they             different parts of the region, there are varying
engage with key education delivery partners. Also      ambitions for the 2012 Games. This document
‘sport’ and ‘tourism’ are covered in separate          does not detail any of these plans – they are
chapters. ‘Volunteering’, also very relevant to        either still being developed or, in some cases, yet
culture, is also addressed separately but the          to be initiated. However, it will be vital for these
approach needed will need to be an integrated          plans to be connected to regional aspirations and,
one. In turn there are obvious synergies with the      in part, developed in partnership with regional
skills development aspects of the plan.                activity.

5. Definition of ‘culture’
For the purposes of this business plan, ‘culture’ is
understood to include the arts, creative industries,
heritage, museums, libraries and archives and
screen industries. ‘Tourism’ and ‘sport’ – although
within the DCMS definition of culture – are
considered in separate sections of the plan.




RISING TO THE CHALLENGE REGIONAL BUSINESS PLAN                                                                115

				
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