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					                Marketing Online 2011




          MADWIRE MEDIA’S Guide to Internet Marketing


Marketing Online 2011                                   1
    By




         504 W Eisenhower Blvd.
          Loveland, CO 80537

         Toll Free: 888-872-3734
          Local: 970-663-7635
            Fax: 970-663-1767
         madwirewebdesign.com



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Table of Contents:
• Introduction                                    4-5   • Marketing Demographically                   14-15
                                                        • Percentage of Conversions
• Six Areas to Successful Internet Marketing      6-7   • Get Out of Your Own Way
• Internet Marketing Projected to Grow to $36.7         • Displaying Trust
Billion                                                 • Customer Reviews Count
• Explore Search Engine Marketing
• SEO And Dangers Of The Internet                       • Video Explodes                              16-17
• Your Website is Just the Beginning                    • Product Video
• Understanding Search                                  • Social Media Marketing
                                                        • Everyday is a Fight for Market Share
•Directory Listings Are No Longer Effective       8-9   • Five Easy Ways to Increase Conversions
• Measuring Website Results                             • Measuring the Effectiveness of Web Design
• LL Bean Sees shifts From Catalog to Internet Sales
• Targeted Internet Marketing – Find Keywords that      • The Three Pillars of Internet Success       18-19
Produce Conversions                                     • Web Marketing Cost Per Sale
• The Power of Inbound marketing                        • The Price of Sponsored Search
                                                        • Don’t Manage Your own Ad and PPC Campaigns
• Internet Marketing Prospective               10-11    • PPC Management – Optimizing Your Ads
• Place Your Chips in the Right Corner                  • Eliminating Waste in your Campaigns!
• Google Search is Changing
• The Value of Search Engine Optimization               • Marketing Strategy                          20-21
• SEO Dollars Spent Return Tenfold                      • Invest in your Business
• Knowing Your Online Competition                       • Turning to the Experts


• Offer Value at Reduced Price                 12-13
• SEO Rate of Return
• SEO Web Design
• How much Internet Marketing is Enough?
• Internet Marketing Can Make the Difference
• It’s Easy to Save Money on Search Engine
Marketing




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Introduction
If you’re like most business people, the first of the year is a time of reflection for past successes and
failures and a time for planning a path for the next year. To be successful, we need to stop doing the
things that aren’t working and do more of the things that are! For many, this means having to change
old habits or break long-term relationships. Sayings like “This is the way we’ve always done it” don’t
work anymore. Today the internet is becoming a very large part of a successful business marketing
plan. Your clients are using Smart phones and iPhones for their everyday searches. It’s time to update
your website and begin an internet marketing program—something that can really help grow your
business.


One of our clients once told us, “You get my phone to ring and I’ll do the rest.” That’s what it’s about,
getting the phone to ring, seeing new clients walk in the door. The marketing ways of the past aren’t
getting the job done anymore. The game has changed. For some, the new ways are foreign and con-
fusing, but they don’t need to be. That’s what we do at Madwire Media.




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According to a recent study, the average office worker will open different windows or view their email
or texts 37 times an hour. The internet and all things associated with it continue to play a larger role in
our daily lives. It has forever changed the way we gather and search for information it has changed
how we, as business owners, must view our advertising dollars.


To reach the largest number of your prospective clients today, 80% of your ad dollars should be di-
rected toward an online, inbound marketing program. Increasing your inbound targeted traffic will
not only increase your conversions, but your sales and profits too.

                                                             Inbound marketing is about marketing to
                                                             people interested in your product or service
                                                             at the very moment that they’re search-
                                                             ing for it. If your business is furnace repair
                                                             and sales, wouldn’t you want your website
                                                             to come up in the top five Google listings.
                                                             That’s inbound marketing. It offers greater
                                                             opportunities for results. Leads generated
                                                             using this method are more receptive to your
                                                             sales messages and offerings. This means
                                                             no cold calling! With inbound leads every
                                                             sales call is a hot prospect.
                                                             Once your inbound marketing program
                                                             begins to generate leads, sales will quickly
                                                             follow. Inbound marketing programs shorten
                                                             the sales cycle, lower cost per sale and
                                                             increase profits. Make 2011 your year to start
                                                             your inbound marketing strategy.




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Six Areas to Successful Internet Marketing
It’s a New Year and time to reevaluate your marketing programs. Today, 85% of business-to-business
search is taking place online. The top six Internet marketing campaigns are: search engine
optimization, social media, paid search, affiliate marketing, email and mobile marketing.



Internet Marketing Projected to Grow to $36.7
Billion
According to Business Week, fewer than half of all US small businesses with a website or are using
Internet marketing to promote their businesses online. Research suggests that the largest
percentages of local searches are now taking place online. The online advertising market is expect-
ed to grow from $17.5 billion today, to $36.7 billion by 2014.



Explore Search Engine Marketing
Recently, we spoke at a trade show where we asked the audience, “How many of you have a business
website?” Only about half the hands went up. It seems hard to believe that so many educated busi-
ness people would be trying to compete without a website and they’re finding it increasingly more
difficult. The old business saying, “The three most important rules of business are: location, location,
location,” has never been more true than today. Today, location means how well you rank on Google.




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SEO and Dangers of The Internet
In the paper recently there was a story about the dangers of the Internet. The story wasn’t about
cyber crime, it was about how the Internet is destroying the media world, as we know it. The
Internet is now the vehicle of choice; it’s where we get our news and entertainment, and it’s where
we search when we’re looking to buy something or researching. The old media model was built on
ad dollars and those dollars have shifted to the Internet. Print, radio and magazine advertisements are
no longer effective models of promoting products; the ROI is no longer enough. Today, the marketing
programs offering the highest return on investment are on the Internet. Search Engine Optimiza-
tion, Pay-Per-Click and Search Engine Marketing are all forms of inbound marketing and developing
marketing programs.



Your Website is Just the Beginning
There are a lot of website templates out there offering quick, easy ways to get your business on the
World Wide Web. Unfortunately, many small business owners believe that’s all they’ll need to be com-
petitive. It’s not! In fact, having a website will offer little benefit to your business if you’re not going
to be promoting it. To be competitive in your market segment, you’ll need to spend a little money on
marketing. Search engine optimization is key to your web success. You need to attract the right kind of
internet traffic, people interested in buying your product today! That’s inbound marketing.



Understanding Search
Many business owners believe their website is doing well at search merely because when they Google
search their business name their site comes up first. Googling yourself isn’t going to win you much
business. When most people use internet search, they’re searching for a product or type of service.
To achieve your marketing success your website will need to search well for your primary keywords,
that is words that best represent your products and services.




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Directory Listings Are No Longer Effective
Online phone directories like Yellow book, Dex, Comcast, Local.com, Qwest and AT&T all offer
premium listings within their online directories. However, It’s important to be able to track every visi-
tor to your website, and we do so for our clients. We have yet to see enough traffic from any directory
sites that would warrant paying the smallest premium listing. When most people search for products or
services online, they do so using Google, Bing and Yahoo.


To be successful in marketing today your site needs to be seen by people that are searching for your
products or services. This means your site needs to be well ranked on Google, Yahoo and Bing. The
money that was once spent on yellow page listings now needs to be directed to SEO and SEM.
Search engine marketing offers the highest ROI for your advertising dollar today.
Request a free SEO analysis.


Measuring Website Results
Marketing in the old days always had a degree of guesswork to it. Whether it was a direct mailer or
a print ad, you simply had no guarantee as to the results you were going to get. You would have to
spend large sums of money, sometimes months in advance, before seeing any results. Test marketing
was a lot more expensive too, and it would take months before you had any measurable results.
Internet marketing changed all that. Search engine marketing is very measurable, and testing results
can be learned in days, sometimes hours. Internet marketing campaigns can be changed rapidly to
capture developing trends or news.



LL Bean Sees Shifts From Catalog to Internet
sales
In 2010, for the first time, internet sales topped catalog orders at LL Bean, a $1.5 billion retailer, stated
Business Weekly. This isn’t news to us, we know that major retail giants are all witnessing this same
shift. Consumers are increasingly using the internet as their preferred shopping application. This is
yet another reminder that the days of direct mail success are gone. Today retailers are learning that
internet marketing is far more effective than direct mailing campaigns, with lower costs and higher ROI.
Retailers now drive sales to well targeted, inbound search engine marketing programs.




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Targeted Internet Marketing – Find Keywords
that Produce Conversions
Identifying your core set of keywords is required for achieve a successful online marketing
campaign. These keywords and the content surrounding them are critical for search.
Capturing these keywords within your analytical data is a great starting point. In addition, there are
additional useful tools to help with your keyword research. An example of these are Keyword Tools
from Google, Yahoo and SEO Moz. We check your competitors rankings and their keywords, your core
products/services, marketing footprint, and any vendors or products that you are selling. Discovering
highly convertible keywords determines how well you rank in the (SERP) Search Engine Results Page.
Continual analysis of the key performance indicators (KPI) helps move your organization forward.
Request a complete analysis of your top keywords.



The Power of Inbound Marketing
Recently, a prospective client remarked that he had a miniscule budget for any kind of online
marketing program because he had already committed to a new direct mailing campaign. This cam-
paign was going to be costing him $1.20 per mailing piece and the entire 2500 piece mailer was going
to cost him $3,000.00. We asked him what percentage of response he was hoping for. “Five percent,”
he said. He had already said his average sale was $130.00. From that, we could determine that if he,
in fact, received a 5% response, that would give him 125 prospects. If he was able to convert 20% of
those prospects to sales, his mailing program would generate about $3250 in sales. For all that ex-
pense and effort, he might make $250! The sad truth is, it’s doubtful he’ll see a 5% response rate. The
days of expecting a high return on Direct Mail Marketing are dead. His response comes closer to 2%.
The expense of $3,000 for an inbound marketing program would likely drive 1500 very interested
visitors to his website. If one of every 15 of those visitors purchased his product, his sales would equal
$13,000.00. The bottom line: It’s difficult to beat the ROI and success of inbound marketing.




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Internet Marketing Prospective
Five years ago, the average business would have their promotional information redesigned yearly with
the cost of the graphic artist, printing and postage for the year equal to $4,600. Today, with as much
as 85% of the business-to-business search coming by way of the Internet, businesses are no longer
spending those large sums on printing and postage. The savings, however, are not being redirected to
improving the business’s website or increasing their web marketing. Why? Sadly, many of these busi-
nesses are under a false belief that simply having
a website will magically bring in clients. This is a
good start, but not enough. To remain competitive,
the money that was once spent on printing and
postage must now be spent on Internet marketing.
Today, when considering the rate of return on
advertisement campaigns, no other media
compares with search internet marketing.


Place Your Chips in the Right Corner
How much are you budgeting for marketing every month, and where are you spending it? Are you
placing your chips in the right corner? Do you know where that corner is? It’s the one with the highest
ROI (return on investment) and it’s where you need to be placing most of your advertising dollars.


Google Search Is Changing
Google is constantly altering its search code. It’s estimated that Google tweaked their search code
800 times in 2009 and even more in 2010. To those sites vying for the top spot on search, it means a
constant adjustment. The cost to obtain and maintain a high search ranking is becoming more expen-
sive and that is opening the doors to pay-per-click advertising. Using paid search for keywords where
your site is not showing a high enough ranking can prove very effective. Since 80% of all organic
traffic is generally taken to the top five ranked sites, paid search helps level the playing field. But,
to be successful with paid search, you must have an understanding of your most convertible keywords,
your landing pages must be well thought out, your call to actions must be clear and your ad text must
optimized. Done right, paid search will lower your lead cost and increase your sales and profits.
Request a free consultation.



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The Value of Search Engine Optimization
A potential client recently asked about a new website for the business he had just started. After
discussing his options, we asked “Have you thought about how you’ll market your business?” He
answered, “I’ve got a yellow book ad running, I guess that’s about it.” We told him that most new busi-
ness would likely come from internet marketing and that he would be wise to invest some advertising
dollars toward SEO. Our conversation took a turn for the worse from there.


Don’t be fooled into thinking that simply having a website will be enough to bring in business. We’ve all
heard that 80% of new businesses fail within the first five years. Usually, it’s because of a lack of funds,
caused mostly due to little or misdirected advertising.


Without search engine optimization and marketing, your site will not likely reach page two of
search, let alone page one, where 80% of all searches end. If you’re considering starting a business,
Google your market category and study the sites on page one. Those businesses will be your
competition and, if you plan on succeeding, your site needs to be among them.


SEO Dollars Spent Return Tenfold
We often ask clients “would you spend $1,000 to get $5,000?” The answer is always yes. Yet, when

it comes to advertising products and services, many business people shy away from marketing. Many
think it’s too expensive, which is just another way of saying that they don’t understand it. Search
Engine Optimization and inbound marketing have become the most important outlets of business
marketing.


Knowing Your Online Competition
How well do you know your competition? Do you know what their best keywords are, or how many
new web visits they’re receiving per day? Do you know what their title and description tags are, and
how they compare to your own website? If your competition is doing paid search, do you know what
their best keywords are and how much money they’re spending per click? With today’s internet
marketing, that’s the kind of information you’ll need to have to compete.




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Offer Value at Reduced Price
Getting the traffic to your website is not enough. You need a method to convert those clicks to
clients. The site must look professional. It must convey trust and it must provoke action. Convert-
ing clicks to customers isn’t easy, but there is a method to success. It’s about looking at the data and
understanding trends.


According to Business Week, the growth rate of $9 to $12 bottles of wine increased 6%, while bottles
above $20 fell 1.6%. Beer and other spirits saw similar trends, and it’s not just in the liquor businesses.
Consumers are looking for increased value for their money. As online marketers, we need to
consider this information when designing our next internet marketing campaign. Simply offering value
is not enough. We need to offer value at a discount, and lead with headers promoting savings: “We’re
20% lower than the Competition!” Today, value at reduced price is what’s hot. Your home page
needs to have three different and effective Calls-To-Action.
Request a free mockup design.


SEO Rate of Return
Inbound marketing, such as search engine optimization, PPC and SEM are offering the highest
return on investment today. I’ve seen the ROI on inbound marketing as high as 26/1 this year. That
means, for every dollar spent on internet marketing, $26 returned in revenue. To calculate your ROI,
you will first need to know the following: The average revenue likely to be generated from a new
client over a 12-month period, your lead to client ratio and finally, the cost per lead. Example, it took
12 new visitors to your website to generate one lead, and the cost of each new visitor was $1.00. That
would give you a cost per lead of $12.00. Now, if it took 15 leads to generate a new client, then the
cost per account would be $180. If the average client generated $3,000 per year, your ROI would be
($3000/$180) $16/1. For every one dollar spent in marketing, it returned $16.


SEO Web Design
There are major differences between design and SEO firms. If you’re going to make the right decision
as to which firm will truly offer the best results for your business, you’ll need to do your research. One
thing you’ll need to understand right from the start: the most expensive firms are not always the best
choice. Design bids alone, without any element of internet marketing behind them, might look good to
the budget, but will offer little to your success.



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A cheesy site with great marketing will be more profitable to your business than a great looking site
without marketing, and a nicely designed website with a smart marketing program will easily outper-
form both. We offer affordable web marketing, and our team stands behind every site we build.
Request a free quote.


How Much Internet Marketing is Enough?
If you’re marketing locally, a reasonable budget might be $300 per month. If your marketing area is
more regional, $1,000 would work better. For a national internet marketer, a budget of $3,000 per
month would likely be needed. Those numbers are very general, of course. The real budget for an
internet marketing campaign will be based on the keyword competition and the size of the marketing
area. But, the point is, the bigger your market footprint, the larger the ad budget should be. You can’t
expect to have a national market share on a local advertising budget.



Internet Marketing Can Make the Difference
We’ve said it many times, “More times than not, the difference between successful businesses and
those that have failed is marketing.” Marketing drives sales and sales drive revenue. It’s simple
enough yet misunderstood by too many small businesses. Most University MBA programs teach that
businesses, large or small, should budget between 5% and 7% of their gross revenue for marketing.
That can be tough on new businesses, but without adequate marketing, your business will struggle to
survive and grow.


It’s Easy to Save Money on Search Engine
Marketing
We’ve talked with many business owners who have tried search engine marketing and failed to make
it work. In most cases, the business owner managed the marketing programs themselves or simply
delegated the responsibility to one of their employees. I know most of these business people think
they’re saving money keeping the marketing in-house, but in reality they end up spending more and
getting less. A professionally managed search engine marketing program will increase conversions,
and lower marketing expenses. It’s that easy.


Smart businesses pay for search engine optimization and marketing.


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Marketing Demographically
If you’re using paid search as part of your internet marketing program and you’re thinking of ways
to lower your ad cost, think demographically. Before you can begin, you must first understand who
your demographic is? Where they live, work, their age, hobbies…basically, learn everything you can,
because you will use that information to focus your internet marketing around that consumer segment.
By targeting demographically, you can lower your advertising costs while increasing your conversions
and marketing ROI.


Percentage of Conversions
Do you know what percentage of conversions your website is achieving? A high conversion of 30%,
means that for every 10 new visitors to your site, 3 are converting to leads or sales. The higher con-
version percentage you achieve, the lower your cost per conversion is, and the lower your cost per
sale is. A high conversion percentage means your have an efficient marketing program. The contrib-
uting factors are keywords, ad text, landing page, calls to action and products or services.
Increasing your conversion percentage will make the difference between a successful marketing
campaign and one that does not work.


Get out of your own way
In order to reach success, you have to get
out of your own way. By hiring Madwire
Media to develop your site and SEO mar-
keting campaigns you can let your people
do what they do best while we get the job
done right.




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Displaying Trust
The number one reason prospects choose to do business with you isn’t price. It’s trust. Without trust,
it doesn’t matter how competitive your prices are, or how great your product works; your sales will
under perform.


Today people are making instant decisions about you and your business in less than 5 seconds. When
they pull up your website, how that home page looks will make all the difference. Maybe you are the
best attorney in town, but if your website is old and outdated, lacks trust badges, then the prospect’s
first impression of you isn’t going to be good, and they’ll ‘bounce’ away.
If you look at a website that is outdated, you think, “This guy doesn’t know what he’s doing. He
doesn’t know the latest techniques.” If the site looks bad, then they assume that you are bad, too. If
the site looks disorganized, or has too much tech on the home page—fuggetaboutit! A proper design
matters.


You want to win trust? It starts with an excellent home page design. Your website must be your
front door, your sales brochure and 24/7 sales team. It can’t just be an information portal. Your
website drives sales!


Once you have your website designed right, you’ll need some trust badges too. If you are members
with Better Business Bureau or other consumer protection associations then you will want to display
their logo image prominently on your home page. If you offer guarantees or have won community
awards, display those too. One way to show that your website is secure and safe against fraud is by
purchasing an SSL certificate. These are available by Verisign, GeoTrust and others. This is a cost
effective way of building trust.


Customer Reviews Count
With over 80% of the reviews online perceived to be false, it is important that validated and verified
reviews are integrated with the framework of your business. This data shows cost aware consumers go
with the products with the highest review. Two sites can be selling the same product similar priced and
the consumer is going to purchase from the store with the best representation of the selected product
and positive reviews.




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Video Explodes
Video is king in the demographic group of people between 18 to 40 years old. This group would rather
watch a video about a product or service than read about it. Video increases conversions as much as
400%. A few months ago, we added a service video to our site. Instantly, our conversions jumped.
This proves again that people would just rather watch a good video than read. The average drop-off
time a person will watch a video is 40 seconds. Keep to the message and make sure that the meat
lives in first 30 seconds.

Product Video
For e-commerce sites, 30 second videos are now very popular. Streaming product videos increases
conversions and builds brands. The average cost of a professional product video is $300, they have
long shelf lives and an outstanding ROI. You have merely one chance to make a good first
impression—don’t blow it!


Social Media Marketing
83% of online shoppers say that they are interested in other people’s opinions of products and
services. These conversations are taking place every day over the social media networks Twitter and
Facebook. You can use these same conversations to help promote your products and services.




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Every day is a Fight for Market Share
Remember that Pat Benatar eighties song “Love is a battlefield?” Business is a battlefield too. Every
day is a fight for market share, whether that’s local, regional or national, and most of it is taking place
on the internet. Online marketing, search engine optimization, search engine marketing; your busi-
ness needs to be waging at least one of those campaigns. The best of the marketers grow their
businesses, while the least of the marketers perish.
Research shows that the average web surfer clicks on five sites when searching for a products and
services. From those five sites, they’ll further investigate two of them—either by drilling into the site or
calling a listed number. They’re deciding which two by how the websites look. If your site looks more
professional than your competition, you’ll win the battle. Design counts.


Five Easy Ways to Increase Conversions
It’s not the traffic a site attracts but the number of conversions that makes it successful. Below are five
easy ways to help increase website conversions:

1. List a phone number at the top of your home page, in big easy print. If you’re marketing on a

national level, that phone number should be toll-free.

2. Offer a guarantee. Most consumers will never take you up on it, but they like to see it.

3. Offer live support, with real people answering your phone; no voice mail or answering machines.

4. Offer free shipping or a free trial period.

5. Have three, well defined, calls to action on your home page.


Measuring the Effectiveness of Web Design
To measure the effectiveness of any marketing program you must be able to measure results.
The true cost of design is best measured by the bounce rate, traffic to conversion ratios, average
page views and sales directly related to the website.


If you’re spending money on Search engine optimization, search engine marketing, paid search, cou-
pons, trade show leads, print advertising and phone book ads, and you’ve seen an increase in web
traffic, but not in conversions, this is due to your web design. If your bounce rate is higher than 50%,
that is people leave your site is less than five seconds, it’s time for a re-design.


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The Three Pillars of Internet Success
To reach internet marketing success, you must have a good product, effective internet marketing
campaigns and a targeted professional website design. Without all three working together, your ability
to succeed will be limited.
The three pillars of Internet success are: Marketing, Process Structure.

Web Marketing cost per sale
It’s an important number to know…really, your cost per sale. Every marketing campaign that you’ve
ever done had a cost of sale. The basic math is simple: total cost of ad campaign divided by total num-
ber of sales. For example, if you’re online banner campaign costs $2,500 per month and generates 57
sales, at an average sale of $128.00; your cost per sale would be $43.85.


Once you have figured the cost of sale for each program we’re running from mailers, email campaigns,
yellow page directory listings, industry directories, banner and paid search, you’ll be better able to
determine which campaigns to continue in 2011 and which to discontinue. Before you can do that,
though, you’ll need to analyze all of the assets involved and the cost of each.




Web Marketing cost per sale
Every marketing campaign that you’ve ever done had a cost of sale. This is the total cost of the ad
campaign divided by the total number of sales. If your online banner campaign costs $2,500 per
month and generates 57 sales, at an average sale of $128, your cost per sale would be $44.


Once you have figured the cost of sale for each program you’ll need to analyze all of the assets
involved and the cost of each.

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Don’t Manage Your own Ad and PPC campaigns
Don’t manage your own Adwords and other PPC
accounts. Likely you’ll end up spending twice
what your competition is spending for the same
amount of quality clicks. When running optimized
ad campaigns with multiple ads have Madwire
monitor your results. Properly analyzing your ad
performance data is key to making necessary
improvements. We’ll review your CTR, Conver-
sions and ROI in conjunction with how your site is
performing. The higher the click-through rate and
better the quality score, the less you will pay for
your ads. To Reach a high score requires three
things: Keyword Relevance, Landing Page Quality
and Site Load Time. A well written ad yields a high
click-through-rate and conversion rate and is highly
cost effective.




Eliminating Waste in your campaigns!
Eliminate waste in your campaigns: Analyze the data to determine the value of performing/under
performing campaigns. Focus on the campaigns that are performing strongly and eliminate the rest.
This strategy will afford you the resources to expand your campaign footprint and grow.
Analytics allows you to make well educated decisions that can be backed by data.


Having a data-driven decision making process as part of your marketing strategy that ensures your
campaigns continue to succeed and stay on track.




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Marketing Strategy
After talking with a client the other day, his comment to us was, “I’m already on page one of Organic
search and I don’t need marketing.” After further discussion, he admitted that his traffic was not con-
verting and his sales were flat. We looked at his site and did targeted keyword analysis and this is what
I discovered:


He had one keyword that was showing up on page one and that keyword was not for the right target-
ed market. I went on to explain to him that if you want your business to grow, you will need a marketing
strategy. Your results should be measurable and specific to that market. If you want to ensure that
your site is focused on the right market, you need to ensure you are working all of your keywords with
a marketing strategy that is converting traffic.




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Invest in your Business
Once you have made the decision to move forward, you will need to ensure you have allocated
resources to make your investment grow. You will need to have a reasonable budget and plan to apply
at least 5 to 7% of your annual revenue towards the marketing strategy that is deployed. If you want
to grow your business, you’re going to have to spend money. After all, you’re looking for a strong
return on investment. The difference between businesses that fail and those that succeed is often
found within their ad budgets. One of your most important expenses is marketing. Marketing strate-
gies are key in developing new clientele, maintaining clients and ensuring you meet your sales goals
for the year.


Would you go and buy a car and not put gas in it? Of course not! Your vehicle would be un-drivable.
This concept is the same for marketing your business.
A car with no gas is useless, just a like a website with no marketing budget.



Turning to the Experts
The days of running an ad and hoping for the best are over. Today, it’s about targeting a market
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Do one thing and do it very well—that’s how we became a success. You know your business, and
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888-872-3734 Local: 970-663-7635
madwirewebdesign.com
Marketing Online 2011                                                                                 21

				
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