Are_Your_Subscribers_Receiving_Your_Newsletter_

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					Title:
Are Your Subscribers Receiving Your Newsletter?


Word Count:
606


Summary:
In my e-mail one day, I received the following message: "Hello, I am a subscriber to your ezine and
received the attached e-mail. Please advise if this is actually from your website. Thank you."


The attachment was from my mailing list program. It was informing my dear subscriber that since her mail
kept bouncing, "I`m not going to try again; this message has been in the queue too long."


1. The Problem


Why was my newsletter bouncing? My mailing list program reports re...



Keywords:
AUTORESPONDER SERVICE, AUTORESPONDERS, EMAIL, EZINE, NEWSLETTER,
SUBSCRIBERS



Article Body:
In my e-mail one day, I received the following message: "Hello, I am a subscriber to your ezine and
received the attached e-mail. Please advise if this is actually from your website. Thank you."


The attachment was from my mailing list program. It was informing my dear subscriber that since her mail
kept bouncing, "I`m not going to try again; this message has been in the queue too long."


1. The Problem


Why was my newsletter bouncing? My mailing list program reports receiving this message: "...The
information presently available to AOL indicates this server is transmitting unsolicited e-mail to AOL.
Based on AOL`s Unsolicited Bulk E-mail policy at http://www.aol.com/info/bulkemail.html AOL cannot
accept further e-mail transactions from this server. Please have your ISP/ASP or server admin call AOL at
1-888-212-5537, or visit http://postmaster.info.aol.com for more information."


Basically, I was being accused of sending unsolicited commercial e-mail. This was a double opt-in
subscriber. I don`t do spam!
America Online, Inc. (AOL) had blocked my subscriber from receiving the e-zine she requested. About
fifteen percent of my subscribers use an AOL e-mail address. Not only am I adversely affected, but my AOL
subscribers are not getting their e-mails.


In contacting AOL sales and technical support, I found myself against a brick wall. Although, I was
repeatedly offered a free trial to their service, they were unable to help me regain my subscriber.


"Why don`t you contact your subscriber and have them whitelist your e-mail address?" How? All I have is
her AOL e-mail address and everything I send to her fails. Believe me, I`ve tried. (You could use another e-
mail address, I suppose, to trick AOL, but why should you have to?)


Of course, they absolutely refused to remove the block against me. (If you would like to learn more about
AOL, try the search terms "AOL" and "AOL sucks" in a major search engine.)


By the way, it isn`t just AOL that is doing this. Some other major Internet Service Providers (ISPs) are
doing the same thing. As well, some popular e-mail software programs also filter out wanted e-mails.


2. Some Solutions


If your subscribers are not receiving your newsletter, here are some things you can do to alleviate the
problem.


1. Warn your subscribers. On your newsletter signup page, explain why they might not receive your e-zine.
Explain about e-mail filters; ask them to whitelist your domain, not only to bypass the ISP spam filters but
also to allow mail through any e-mail software they may have.


2. Try to avoid using words that trigger spam filters. Personally, I don`t like this one; it smacks of violating
my right to free speech, freedom of the press, et cetera. (Yes, I know. With rights come responsibilities.
However, I am acting responsibly!) As a practical matter, though, it`s something you have to consider. (I
had my newsletter checked by a popular spam checker and it passed with flying colours.)


3. Send a text e-mail informing your subscribers that the current issue of your newsletter is available online
at your website. (It could also be a good move to have an archive of past issues there, too, to boost your
content and search engine rankings).


4. Consider using alternative ways of communicating. For example, you might try Really Simple
Syndication (RSS).


Oh, by the way, my replies (with read receipt requested) to my dear subscriber`s e-mail address appear to
never have made it. To her I say: "If you`re out there somewhere, please re-subscribe. You might want to
think about using a different e-mail address, though."
software creator

				
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posted:7/23/2011
language:English
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