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FourthSegment.OAF

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					           FourthSegment
                        Integrating the collective knowledge of an
                                       individual’s friends into their
                                              browsing experience



Friday, July 22, 2011
          Search is at the core of the
          Internet experience

                1999 - Google: “Index all the world’s information”
                Early 2000’s - user behavior changes to include search
                2003 - Search is built into browsers (FF, Safari, IE)
                2011 - Almost everyone uses search engines




Friday, July 22, 2011
          Social is all about what’s
          happening right now

                2004 - Facebook
                2006 - Twitter
                2010 - Google integrates recent social shares into
                search results (ie. “Your friend @angilly shared this!”)
                2011 - Google+
                2011 - 52% of Americans on Facebook (Twitter: 8%)


Friday, July 22, 2011
        There is a disconnect
        between Search and Social
                A wealth of knowledge exists in each
                person’s social graph
                That knowledge is falling through the
                cracks
                It cannot be fixed by better search


Friday, July 22, 2011
                            FourthSegment’s Solution
                           Gives us       So that we can       And the things
                         access to her    see her social     those connections
                        social networks    connections       have shared w/ her

                                                           Posts        Check-ins

     Anna P.                                               Likes        Work History

                                                           Comments     Group memberships

                                                           Music        Shared links




                        Anna’s personalized social knowledge DB


Friday, July 22, 2011
             As Anna P. browses the web, we highlight
              relevant knowledge & past experiences
                                             Zoomed in browser window


                An installed browser
                extension tells us what
                she’s looking at
                We notify her of content
                                                              Related content from FourthSegment
                shared by her friends that                     Jonathan shared this link 8 weeks ago

                is relevant to her current                     Alex is a Klout expert on ‘Fund raising’
                                                               Rob and James discussed ‘Open

                context                                        Angel Forum’ on Twitter 9 months ago
                                                               Ryan blogged about ‘Angel investing’
                                                               3 years ago

                We provide a medium for                     Select names above you would like to
                                                            start a conversation with and then click:


                her to have a conversation                                 Discuss!

                based on this content                                                 4seg browser
                                                                                     extension inlay


Friday, July 22, 2011
          The Vision

                This is the next problem
                Software will find connections between what you’re
                doing and what your friends have already done
                Discussions on social networks based on these
                connections will dominate the browsing experience
                Technology to enable this experience will be built into
                all browsers



Friday, July 22, 2011
          The Team

                Ryan Angilly - Punchbowl, MessageSling, EMC
                Jonathan Woodard - Fidatto, SnapROI, ICM




                Currently in discussions with 2 big data engineers and
                an experienced UI designer

Friday, July 22, 2011
          Revenue Sources
                Affiliate revenue (VigLink)
                B2B consumer insight sales
                Anonymized aggregated business intelligence reports
                Highly contextually relevant advertising
                Enterprise solutions
                API access
                Other revenue streams TBI (To Be Invented)

Friday, July 22, 2011
          The Ask: $525k
                Build team
                        Big data engineer
                        AI/Math engineer
                        UI/UX designer
                        Marketing intern
                Build culture, office space, operations

          The Exit
                Our profitability will leave many doors open

Friday, July 22, 2011

				
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