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									                                                                                        DOMAIN
                                                                                          NAME MARKET
                                                                                           IN POLAND
                                                                                        Q2 2010
                                                                                                           Poland is the leader among
                                                                                                           the 10 biggest European
                                                                                                           registries considering growth
                                                                                                           dynamics of the number
                                                                                                           of domain names in DNS.




             NASK’S DETAILED REPORT FOR THE SECOND QUARTER OF 2010


             Text and editing: Izabela Domagała, Artur Piechocki, NASK.
             English translation: Michał Nodzyński, NASK.
             All the information were prepared and compiled based on actual data from the ,pl domain name registry system.
             Copyright by NASK




asp Grafik
DOMAIN NAME
MARKET IN POLAND                                                                              TABLE
                                                                                              OF CONTENTS




Q2 2010
                           Introduction                                                         3
                           Dynamics of ccTDL registration growth in the EU area
                                            ´s                                                  4
                           Number of .pl domain names in DNS                                    5
                           Second quarter of 2010 – month by month                              6
                           Number of new .pl domain name registrations, quarterly               7
                           Number of new .pl domain name registrations, daily average           8
                           Compairson of second level, regional and functional domain names     9
                           Renewal rate of .pl domain names                                     10
                           Partners                                                             11
                           Market share between Partners considering .pl domain names           12
                           Market share between Partners considering new registrations          13
                           Changes in the DNT registrations                                     14
                           Market share between Partners considering DNT registrations          15
                           Changes in the quantity of WLS registrations                         16
                           Market share between Partners considering WLS registrations          17
                           Transfers between Partners                                           18
                           Transfer analysis                                                    19
                           Parking of .pl domain names                                          20




Domain name market in Poland

C o p y r i g h t b y N A S K , 2 010


                                                                                                     2
INTRODUCTION


Ladies and Gentlemen,

Second quarter of 2010 was a time of relevant changes on our Partners market.
The distance between the leading Registrars and the smaller but more active
ones had slightly shortened. Simultaneously we have observed a considerable
increase of interest in .pl domain name, 11 new Partners joined our Programme.
What particularly stands out is that many foreign Registrars take part in the
Programme. This might be not only a compliment and an act of recognition of
the .pl brand in the international market, but also an approval of technological
and business solutions introduced by the Polish Registry.
        The quarter presented in this report may be characterized as a stable
one when it comes to the amount of domain name registrations, while the
previous quarter was much more dynamic in that regard. In recent years
a certain cycle may be observed during which periods of considerable growths
are followed by calmer, more stable ones. Such cycles are present in most
European Registries within similar time limits.
        Even though the time is unfavorable, the growth dynamics of new .pl
domain name registrations is much better that of other European countries.
On a year scale it reaches almost 30%, where as for France, second best after
Poland in that area, that dynamics is little above 20%.
        What deserves close attention in the second quarter of 2010, is the
increase tendency of domain name renewal rate, currently reaching 59%. After
long periods of decline in that area, this is the second consecutive quarter in
which the level of renewals increases. This is a very important factor, because
domain name renewals serve as a foundation which new registrations are built
upon. Low renewal rate needs very high registration rate, so that the total
increase in the amount of domain names in the Registry could be maintained.

                                                            Michał Chrzanowski
                                                                 NASK Director




Domain name market in Poland

C o p y r i g h t b y N A S K , 2 010


                                                                                   3
DYNAMICS
OF ccTLD’S REGISTRATION GROWTH
IN THE EU AREA


Poland is ahead among the 10 biggest European national registries when it
comes to the dynamics of domain name registration growth in DNS.
The .pl registry expanded by 28% during the last year. By comparison, for the
French registry it was 21%, Dutch – 14%, Belgian and Italian – 13%.




Dynamics of the European ccTLD´s domain name
registration growth in DNS, year to year, Q2 2010




                                                                                        Copyright by NASK
                              .se

                                               .be

                   .dk

            .es

                                                                  .fr

                                                                            .pl

                                               .it

                                                     .nl

                                        .uk

                     .de


    0	               5%	                10%	               15%	   20%	   25%	     30%




Domain name market in Poland

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                                                                                                            4
NUMbER OF                                     .PL
DOMAIN NAMES IN DNS


The second quarter of 2010 was finished with the result of 1 834 726 .pl
domain names in DNS. In the last three months the number of .pl domain
names increased by 83 325.




Number of .pl domain names in DNS



  1	800	000



                                                                                                                1 834 726

                                                                                                                            Copyright by NASK
  1	600	000
                                                                                                    1 751 401
                                                                                        1 629 929




  1	400	000
                                                                            1 538 742
                                                                1 438 023
                                                    1 370 942




  1	200	000
                                        1 323 454




  1	000	000

   800	000
                              762 656




   600	000
                   557 091




   400	000

   200	000

          0
              	     	          	          	          Q1	         Q2	         Q3	         Q4	         Q1	         Q2	
              	   2006	      2007	      2008	       2009	       2009	       2009	       2009	       2010	       2010




Domain name market in Poland

C o p y r i g h t b y N A S K , 2 010


                                                                                                                                                5
SECOND QUARTER OF 2010
                                               – MONTH bY MONTH


The biggest growth of the .pl domain names, in the second quarter of 2010,
was noted in April. During this month number of all .pl domain names in DNS
increased by almost 2%. During consecutive months the increase was smaller,
in May – 1,7%, in June – 1,0%.




Number of .pl domain names in DNS,
month by month, Q2 2010




                                                                                                  Copyright by NASK
            June                                                               1 834 726




             May                                                         1 815 746




            April                                               1 785 944




                1	600	000	        1	650	000	   1	700	000	   1	750	000	      1	800	000	     1	850	000




Domain name market in Poland

C o p y r i g h t b y N A S K , 2 010


                                                                                                                      6
NUMbER OF        .PL DOMAIN                             NEW
NAME REGISTRATIONS, QUARTERLY


After the record-breaking, first quarter of 2010, the number of new .pl domain
name registrations stabilized. During that quarter 235 848 new .pl domain
names appeared in DNS.
Number of .pl domain name registrations in the consecutive months of the
second quarter of 2010 successively dropped and totaled to: 84 959 in April,
80 283 in May and 70 606 in June.




Number of .pl domain name registrations




    300	000
                                                                                                                                    Copyright by NASK


    250	000

    200	000

    150	000

    100	000

     50	000

           0

                 00
                    7
                           00
                              7
                                       00
                                          7
                                                 00
                                                    7
                                                           00
                                                              8
                                                                     00
                                                                        8
                                                                               00
                                                                                  8
                                                                                         00
                                                                                            8
                                                                                                   00
                                                                                                      9
                                                                                                        00
                                                                                                           9
                                                                                                             00
                                                                                                                9
                                                                                                                  00
                                                                                                                     9   10    10
                2         2           2         2         2         2         2         2                              20 2 20
            Q1        Q2          Q3        Q4        Q1        Q2        Q3        Q4        Q 1 2 Q2 2 Q3 2 Q4 2 Q1      Q




Domain name market in Poland

C o p y r i g h t b y N A S K , 2 010


                                                                                                                                                        7
NUMbER OF NEW
.PL DOMAIN NAME REGISTRATIONS,
DAILY AVERAGE


Average daily number of new .pl domain name registrations in the second
quarter of 2010 was 2 592. In the recent years there were only two other
quarters with a better result noted (Q4 2009 and Q1 2010). However the
quarter to quarter daily average of new registrations in 2010 was significantly
greater than in years 2008 and 2009.




Average number of new .pl domain name
registrations daily
                                                                                              2010
                                                                                              2009
                                                                                              2008



   Q4
        {                                                1 996
                                                                       2 620
                                                                                                     Copyright by NASK




   Q3
        {                                            1 877
                                                                     2 434




   Q2
        {                                           1 838
                                                             2 181
                                                                       2 592




   Q1
        {                                                        2 404
                                                                    2 538
                                                                                     3 181



            0            500            1000     1500         2000           2500     3000      3500




Domain name market in Poland

C o p y r i g h t b y N A S K , 2 010


                                                                                                                         8
COMPAIRSON OF SECOND
LEVEL, REGIONAL AND FUNCTIONAL
DOMAIN NAMES


Since the 1st of April till the 30th of June 2010, 155 883 second level .pl domain
name registrations were noted. At the same time 50 092 functional and 29 873
regional .pl names were registered.
Most popular, among the newly registered .pl domain names, were the second
level ones with the increase of 1,7 percentage points compared to the first
quarter of 2010.
The functional domain names noted an increase of 0,48 percentage point while
regional dropped by 2,2 percentage points.




Number of new second level, regional and functional
domain name registrations
                                                                         second	level	
                                                                         functional
                                                                         regional
    200	000
                                                                                         Copyright by NASK




    180	000
    160	000
    140	000
    120	000
    100	000
      80	000
      60	000
      40	000
      20	000
           0
                Q1 2009          Q2 2009   Q3 2009   Q4 2009   Q1 2010   Q2 2010




Domain name market in Poland

C o p y r i g h t b y N A S K , 2 010


                                                                                                             9
RENEWAL       OF .PL               RATE
      DOMAIN NAMES


In the second quarter of 2010, the renewal rate of .pl domain names equaled
58,95% which is an increase by 0,47 percentage points, comparing to the
first quarter. This is the first half-year where an increase in attachment of the
owners to their domains is observed.




Renewal rate of .pl domain names




   Q2 2010                                 58,95 %


                                                                               Copyright by NASK
   Q1 2010                               58,48 %

   Q4 2009                                58,12 %

   Q3 2009                                     60,17 %

   Q2 2009                                           61,85 %

   Q1 2009                                                     66,06 %


            50%                         55%           60%        65%     70%




Domain name market in Poland

C o p y r i g h t b y N A S K , 2 010


                                                                                                   10
PARTNERS
NASK makes most of its .pl domain name registrations using Registry-Registrar
model. Registrars, who joined the Partner Programme, register and maintain
domains of their customers, held in the Registry at NASK, through EPP
protocol.
In the second quarter of 2010, 11 new companies joined the Partner
Programme.
We observe increasing interest from foreign Registries.

74 Partners reside in Poland, 42 in Europe and the remaining 20 in other parts
of the world. Most of NASK Partners are located in Poland – 54,4% but the
percentage of Partners outside Polish boarders increased by 1,6 points between
April and July 2010.




NASK Partners, division by place of residence                              Copyright by NASK




                   54,4 %
                   Poland



                                                              30,9 %
                 14,7 %                                       Europe
                 Other




Domain name market in Poland

C o p y r i g h t b y N A S K , 2 010


                                                                                               11
MARKET                        SHARE
bETWEEN PARTNERS CONSIDERING
.PL DOMAIN NAMES


In the second quarter of 2010 a shift in ranking position among the top
.pl domain name Registrars took place. At present 24,24% of .pl domain
names are maintained by NetArt SA S.K.A. with Home.pl sp.j. maintaining
24,21 %. The cumulative share of both entrepreneurs dropped by 1,21
percentage points. At the same time five Partners from the TOP10: Az.pl
sp.j., Consulting Service, Michau Enterprises Ltd., Domeny.pl and Varia gained
almost 1,65 points cumulatively.




Market share between partners, considering .pl
domain names, Q2 2010

                                                                     24,21 %
                                                                                            Copyright by NASK
                                                                     Home.pl
         24,24 %
         NetArt                                                            10,69 %
     13,72 %                                                               AZ.pl
     Other

          1,57 %                                                        8,22 %
          Varia                                                         Consulting Service

                 1,89 %                                       6,77 %
                 Active24                                     Michau Enterprises
                                                        3,66 %
                         1,96 %             3,07 %      Dinfo Systemy
                         Domeny.pl          DomainMaker Internetowe


The graph presents TOP 10 of NASK Partners, that agreed to make their market share data public.




In the second quarter of 2010, Partners share in the number of maintained .pl
domain names grew to achieve 98,03%.


Domain name market in Poland

C o p y r i g h t b y N A S K , 2 010


                                                                                                                12
MARKET SHARE bETWEEN PARTNERS
CONSIDERING       REGISTRATIONS            NEW

In the second quarter of 2010 changes in the share of the market took place.
Share of two partners, NetArt SA S.K.A. and Home.pl sp.j, which combined
realized over 50% of all .pl domain name registrations, dropped by 3,29
percentage points. As in the previous quarters, there is a successive growth in
the market share among the Partners outside of TOP5 list.




.pl domain name registration market share, Q2 2010



                                                                      22,41 %
             25,04 %                                                  Home.pl                Copyright by NASK

             NetArt
                                                                          13,21 %
                                                                          AZ.pl

                                                                            9,24 %
           11,37 %                                                          Michau
                                                                            Enterprises
           Other
           0,83 %                                                         8,60 %
           DomainMaker                                                    Consulting
                                                                          Service
                   1,40 %                                       2,64 %
                                               2,68 %
                   Active24        2,58 %                       Varia
                                               Dinfo Systemy
                                   Domeny.pl   Internetowe


The graph presents TOP 10 of NASK Partners, that agreed to make their market share data public.




Domain name market in Poland

C o p y r i g h t b y N A S K , 2 010


                                                                                                                 13
CHANGES IN THE                                               DNT REGISTRATION

Number of DNT registrations




    40	000

    35	000




                                                                                                                 Copyright by NASK
                                                                                                        35 470
    30	000

    25	000
                           25 700




                                                                                               27 547
    20	000
                                                          22 767




                                                                                      21 143



    15	000
                                                                   15 284




    10	000
                 13 446




                                                 13 540
                                        12 376




                                                                            10 737




     5	000

         0
                Q1	        Q2	       Q3	          Q4	      Q1	      Q2	      Q3	      Q4	       Q1	      Q2	
               2008       2008      2008         2008     2009     2009     2009     2009      2010     2010




DNT (Domain Name Tasting) service offers a possibility of testing chosen
domain names for a period of 14 days.
In the last three months record-breaking number of contracts for DNT’s
were noted. In that time 35 470 .pl domain names were tested, 3 032 of them
resulted in registrations.

Since the introduction of the service till the end of the second quarter 2010,
231 649 .pl domain names were tested with 10,22% being registered as a result.




Domain name market in Poland

C o p y r i g h t b y N A S K , 2 010


                                                                                                                                     14
MARKET           bETWEEN      SHARE
PARTNERS CONSIDERING DNT
REGISTRATIONS



DNT market share, Q2 2010




           69,08 %




                                                                                             Copyright by NASK
           AZ.pl




           2,64 %
                                                                       18,09 %
           Other
                                                                       Michau
                     0,61 %                                            Enterprises
                                        4,16 %          5,43 %
                     MSerwis
                                        Active 24       CregISP




The graph presents TOP 5 of NASK Partners, that agreed to make their market share data public.



The DNT registration market is dominated by one Partner, mainly AZ.pl sp.j.,
with 69.08 % domain tests conducted.
In the last three months also Michau Enterprises Ltd. and Active 24 sp. z o.o.
showed increased interest in the service, with Active 24 sp. z o.o. reappearing
in the ranking after a year of absence.
Michau Enterprises Ltd. achieved 18,09 % share, CregISP – 5,43 %,
Active 24 sp. z o.o. – 4,16%.
MSerwis with 0,61 % share of the market resides at the bottom of TOP 5.




Domain name market in Poland

C o p y r i g h t b y N A S K , 2 010


                                                                                                                 15
CHANGES IN THE QUANTITY
                                   OF WLS REGISTRATIONS


Number of WLS registrations



    14	000




                                                                                            Copyright by NASK
    12	000

    10	000

     8	000

     6	000

     4	000

     2	000

         0
                Q1	        Q2	       Q3	    Q4	    Q1	    Q2	    Q3	    Q4	    Q1	    Q2	
               2008       2008      2008   2008   2009   2009   2009   2009   2010   2010




Option (Waiting List Service) is set on a domain name for a 3 year period. It
gives the priority in registration after the domain name is released.
Since the introduction of the service in June 2004 till the end of the second
quarter 2010, 71 187 WLS contracts were made, out of which 32 323 were
realized. Most of them (92%) were realized in the first 12 months.
In the second quarter of 2010, 6 727 new contracts were made, out of which
2 850 realized.




Domain name market in Poland

C o p y r i g h t b y N A S K , 2 010


                                                                                                                16
MARKET SHARE bETWEEN PARTNERS
CONSIDERING      REGISTRATIONS             WLS


WLS market share, Q2 2010




                                                                              Copyright by NASK
            75,31 %
            Michau
            Enterprises

                                                              8,64 %
                                                              AZ.pl

                 5,10 %
                 Other                                    7,12 %
                                1,69 %                    Varia
                      Consulting Service    2,14 %
                                            Domeny.pl




Since the beginning of April to the end of June 2010 significant changes in the
WLS market took place. The increase of interest in the service, in the group of
five most active Partners in this area, was noted only for Michau Enterprises Ltd.
which serviced 75,31 % of new contracts. The remaining four noted drops:
AZ.pl sp.j. from 19,76 % in Q1 2010 to 8,64 % in Q2 2010, Varia from 12,17 %
to 7,12 %, Domeny.pl from 3,36 % to 2,14 %, Consulting Service from 3,52 %
to 1,69 % respectively.




Domain name market in Poland

C o p y r i g h t b y N A S K , 2 010


                                                                                                  17
TRANSFERS
bETWEEN PARTNERS


The number of transfers of the .pl domain name services between Partners,
after noting a noticeable growth in the first quarter of 2010, came back in the
last three month period to average levels noted in 2009.
In the second quarter of 2010, 28 308 .pl domain names altogether were
transferred.




Number of .pl domain name transfers



    35	000


                                                                                         Copyright by NASK
    30	000

    25	000

    20	000

    15	000

    10	000

     5	000

         0
               Q1      Q2 Q3            Q4   Q1   Q2 Q3   Q4   Q1   Q2 Q3   Q4   Q1 Q2
                        2007                       2008              2009         2010




Domain name market in Poland

C o p y r i g h t b y N A S K , 2 010


                                                                                                             18
TRANSFER                            ANALYSIS

The .pl domain name transfer service analysis, performed in the second
quarter of 2010, shows the increasing attachment of the domain name owners
to Registrars. The longer the owner is being serviced by a particular Registrar
the rarer is the situation when he resigns from those services and chooses
another Registrar. Almost 65% of all the transfers are performed in the first
couple of months since the moment of registration or previous transfer of the
.pl domain name. Large amount of transfers, done in the first two months since
the registration, are generated by the secondary market.




       	Transfer period*                          Percentage of transferred domain names


             1st year                                                         64,89 %
       	              	            –	1	quarter	                               38,49	%
       	              	            –	2	quarter	                                 9,29	%
       	              	            –	3	quarter	                                 7,31	%
       	              	            –	4	quarter	                                 9,80	%
               nd
             2        year                                                    14,44 %
                 th
             3 year                                                            7,61 %
                 th
             4 year                                                            4,67 %
                 th
             5 year                                                            3,25 %
                 th
             6 year                                                            2,70 %
             th
       in 7 year or later                                                      2,44 %



*Transfer period, counted from the date of the registration or previous transfer operation


Domain name market in Poland

C o p y r i g h t b y N A S K , 2 010


                                                                                             19
PARKING OF .PL DOMAIN NAMES

At the end of the second quarter of 2010 over 100 000 (5,48 %) .pl domain
names were redirected to web pages of most popular domain name parking
service providers.


Share of the Polish domain name market
between parking service providers


        80	%

        70	%




                                                                                        Copyright by NASK
        60	%

        50	%

        40	%

        30	%

        20	%

        10	%

            0
                   Q1	2009          Q2	2009   Q3	2009    Q4	2010   Q1	2010    Q2	2010
  NameDrive   58,5 %                65,6 %    67,8 %     69,0 %    70,86 %    59,75 %
     SEDO       41,5 %              34,3 %    31,9 %     30,2 %    26,14 %    21,07 %
  Aftermarket                                                                 15,17 %



Many changes may be observed on the domain name parking service market.
Name Drive LLC kept its no.1 position but due to the expansion of the ranking
its market share dropped to 59,75 %. Less and less (21,07 %) .pl domain names
are being directed to SEDO GmbH servers, while DNS traffic to Bodis LLC
increased to 3,13%. Parked.com noted a drop by 0,03%. There are two new
providers added to the ranking: Aftermarket.pl with the share of 15,17% and
PPD.pl with 0,85% share of the market.



Domain name market in Poland

C o p y r i g h t b y N A S K , 2 010


                                                                                                            20

								
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