Royal Caribbean Marketing Strategy - PDF by suc14712


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									                                                                MEDIA CONTACTS:
                                                                Cynthia Martinez (305) 982-2458

                          SENIOR VICE PRESIDENT, MARKETING

        MIAMI, April 10, 2009 – Royal Caribbean International has named Betsy O’Rourke senior vice
president of Marketing. O’Rourke will be responsible for all aspects of the cruise line’s marketing program,
including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing,
research, brand development and communications. She will report directly to Adam Goldstein, Royal
Caribbean International President and CEO.
        “We are delighted to have Betsy join our team,” said Goldstein. “With the upcoming launch of
Oasis of the Seas and so many other exciting initiatives on the immediate horizon, we feel that Betsy’s
impressive history of creativity and proven results will continue the momentum of innovation the brand has
created,” said Goldstein.
        O’Rourke has more than 25 years of marketing and communications experience. Most recently, she
served as senior vice president of Marketing and Communications for Wyndham Worldwide, where she was
responsible for developing corporate marketing programs, oversaw media relations and served as marketing
liaison within the company’s various business units, including Wyndham Hotel Group, the world’s largest
hotel franchising company with nearly 7,000 hotels under 12 brand names; Group RCI, the world's largest
vacation exchange and rental company; and Wyndham Vacation Ownership, the world's largest timeshare
        Previously, she served as senior vice president of marketing for the Travel Industry Association of
America, where she created SeeAmerica, an international umbrella marketing program for the U.S. travel
industry, and was recognized for her leadership in the 9/11 travel industry recovery campaign. She has also
held marketing positions at Choice Hotels International as a senior vice president, principal of Betsy
Bromberg & Associates and director of marketing and communications at the American Hotel & Lodging
Association. O’Rourke attended the Institut D'Etudes Politiques in Paris, France and received a Bachelor of
Arts degree from the University of California at Berkeley.
        Royal Caribbean International is a global cruise brand with 20 ships currently in service and two
under construction. The line also offers unique cruisetour vacations in Alaska, Asia, Australia, Canada,
Europe, South America and New Zealand. For additional information or to make reservations, call your
travel agent, visit or call (800) ROYAL-CARIBBEAN. For travel professionals, go
to or call (800) 327-2056.

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