Internet Marketing Training Manual

Document Sample
Internet Marketing Training Manual Powered By Docstoc
					                                       MRMI™ Mega Cash Basic Training Workshop




© Stephen Pierce International, Inc.                                     Page 1
                                               MRMI™ Mega Cash Basic Training Workshop


© Stephen Pierce International, Inc.

All rights reserved. Printed in the United States of America. No part of this book,
including interior design, cover design and design elements, may be used or
reproduced in any manner whatsoever without the prior written permission,
except in the case of brief quotations embodied in critical articles and reviews.
For information, address Stephen Pierce International Inc., 321 North Central
Expressway, McKinney, TX 75070.

For author interviews or other publicity information, contact 1-855-SPI-MRMI.
For general information on Stephen Pierce/MRMI branded products, consulting,
live events, speakers and services including custom versions of MRMI™
products for your organization, please call 1-855-SPI-MRMI.

For inquiries about foreign translations or foreign rights, please contact our Sub-
Rights Department at 1-855-SPI-MRMI.

Disclaimer and Limit of Liability
The publisher, author, and copyright holder (collectively, "we") have used our best efforts in
preparing this manual and its accompanying live seminar and seminar recordings (collectively,
the “Work”). Other than the use of our best efforts, we make no representations or warranties
with respect to this Work. In particular, we make no representations or warranties with respect to
the accuracy or completeness of the contents of this Work. We specifically disclaim any implied
warranties of merchantability or fitness for a particular purpose. No warranties may be created by
implication. No oral or written statement by us or any sales representative or other third party
shall create any warranties. We do not guarantee or warrant that the information and opinions
stated in this Work will produce any particular results, and we caution readers that the advice and
strategies contained in this Work may not be suitable for every individual or business. We,
individually or collectively, shall not be liable for any monetary loss, physical injury, property
damage, loss of profit or any other commercial damages, including, but not limited to, special,
incidental, consequential or other damages.

This Work is sold with the understanding that we, individually or collectively, are not engaged in
rendering legal, accounting or other professional advice. If legal advice or other expert
assistance is required, the services of a competent professional should be sought. Some names,
characters, places, statistics and incidents used in sample advertisements and sample marketing
copy are either the product of the author's imagination or are used fictitiously. Any resemblance
to actual events, locales, organizations, data or persons, living or dead, is entirely coincidental
and beyond our intent.


“MRMI™” is a trademark of Stephen Pierce International, Inc.                           All other
trademarks are the property of their respective owners.




© Stephen Pierce International, Inc.                                                         Page 2
                                        MRMI™ Mega Cash Basic Training Workshop


    Welcome To Your MRMI™ Mega Cash Basic Training

Let's face it, if you're a real entrepreneur then you are no stranger to pain. You've
put every ounce of blood and guts you've got into building your business.

Only another successful entrepreneur could know the kind of maniac motivation
and passion it takes to build a successful business.

I'm not talkin' a few extra bucks to blow on impulse items. I'm talking: "Oh crap!
Did you see that enormous bank account?” ...type of success!

In your MRMI™ Mega Cash Basic Training, I'm going to take you to the land of
the giants. This 5 hour training is designed to do one thing and one thing only –
build you a giant income!

Now it's time to do more than just fan the flames of your desire of dramatic
income ...it’s time to finally make it happen.

In the next 5 hours I will lay the blueprints for you to take your income to a whole
new level.

But make no mistake about it you are going to have to work for it. You're going to
have to dig down deep inside to find the dedication, willpower, and internal
fortitude necessary to build this foundation and use it as your launching pad to
skyrocket your income.

'Cause if you want an income that's jacked up, soaring monthly and putting
staggering profits into your pocket, then you're going to have to eat, sleep and
breathe this MRMI™ thang.

...You still here? ...Good!

It shows you're serious about becoming substantially richer, which is a perfect
start. Reading is a start, but it's going to take a lot more than that to get the
luxurious life and maximum benefits you desire.

Creating an income payload on the internet can be a tough job when you're just
getting started and not everyone is willing to do what it takes to pull it off and
make it happen.

In my experience, the reason why most people fail and just don’t achieve the
ideal results they want is because they don’t choose a champion’s mindset which
is like a steel trap; they also don’t build a strong foundation with a proper plan of
attack.

With that said... where they have failed... YOU will succeed.

© Stephen Pierce International, Inc.                                            Page 3
                                       MRMI™ Mega Cash Basic Training Workshop


By investing in the MRMI™ Mega Cash System and getting started here with
your MRMI™ Mega Cash Basic Training, you now have the perfect blueprint for
making real money on the internet.

This training guides you through the 5 fundamental success areas of...

     1.   Purpose
     2.   People
     3.   Products
     4.   Processes
     5.   Profits

...and ties them all together in an easy and comprehensive way to allow you to
finally reach your goal of making all the money you want... faster.

So let’s begin!

God Bless YOU and YOURS,




Stephen Pierce


   If you would like the +5 hours of training videos
     that go with this training manual, please visit:
                    MRMI Basic Training




© Stephen Pierce International, Inc.                                        Page 4
                                         MRMI™ Mega Cash Basic Training Workshop


PURPOSE
The Primary Question of Purpose: Why must I win?

The Primary Goal of Purpose: To identify and connect with what you want to be
remembered for and the impact of your contribution.

My Purpose Statement

My purpose in life is to _______________ (action)…

Example Action List

                          Give                    Build
                          Strengthen              Finance
                          Serve                   Translate
                          Inspire                 Develop
                          Instruct                Repair
                          Support                 Speak
                          Encourage               Inform
                          Entertain               Improve
                          Create                  Invent
                          Defend                  Help
                          Advance                 Host


to ______________ (goal/activity/priority)      ______________(market/group)…


G.A.P. Example List

  Be fully loved                                   Boost energy
  Heal                                             Expand public awareness
  Break out of inertia and to expand and grow      Develop ways new ways of thinking
  Strengthen their minds                           Improve communications
  Bring harmony and beauty into their lives        Manage and implement large projects
  Mediate conflict                                 Have more time
  Work with groups                                 Embrace their freedom
  Increase sales                                   Experience financial security
  Loss body fat




© Stephen Pierce International, Inc.                                          Page 5
                                       MRMI™ Mega Cash Basic Training Workshop


Example of Complete Purpose Statement:

“My purpose in life is to (1)improve (2)small business owners marketing
systems to (3)increase sales.”

My Purpose Statement:

“My purpose in life is to give more life to more people by creating new
possibilities for myself and others.”

Passion to Drive Your Purpose

What do you like that motivates you?
________________________________________________________________
________________________________________________________________

What do you dislike that discourages you?
________________________________________________________________
________________________________________________________________

What are your strengths?
________________________________________________________________
________________________________________________________________

What are your weaknesses?
________________________________________________________________
________________________________________________________________

How do these relate to your purpose?
________________________________________________________________
________________________________________________________________

What three activities can you engage in to align with your purpose that you like,
that motivate you and that you’re good and strong at?

     1. _________________________________________

     2. _________________________________________

     3. _________________________________________




© Stephen Pierce International, Inc.                                          Page 6
                                       MRMI™ Mega Cash Basic Training Workshop


Belief to Make It Happen, Because Action Is Belief In Motion

What do you say to yourself as it relates to your purpose and passion that
doesn’t serve you?
________________________________________________________________
________________________________________________________________
________________________________________________________________

What can you choose to be saying to yourself as it relates to your purpose and
passion that will serve you?
________________________________________________________________
________________________________________________________________
________________________________________________________________

What do focus on as it relates to your purpose and passion that doesn’t serve
you?
________________________________________________________________
________________________________________________________________
________________________________________________________________

What can you choose to be focusing on as it relates to your purpose and passion
that will serve you?
________________________________________________________________
________________________________________________________________
________________________________________________________________

What images do you see in your mind as it relates to your purpose and passion
that don’t serve you?
________________________________________________________________
________________________________________________________________
________________________________________________________________

What images can you choose to see in your mind as it relates to your purpose
and passion that will serve you?
________________________________________________________________
________________________________________________________________
________________________________________________________________

What do you feel as it relates to your purpose and passion that doesn’t serve
you?
________________________________________________________________
________________________________________________________________
________________________________________________________________




© Stephen Pierce International, Inc.                                      Page 7
                                        MRMI™ Mega Cash Basic Training Workshop


How can you choose to feel as it relates to your purpose and passion that will
serve you?
________________________________________________________________
________________________________________________________________
________________________________________________________________

What do you believe as it relates to your purpose and passion that doesn’t serve
you?
________________________________________________________________
________________________________________________________________
________________________________________________________________

What can you choose to believe as it relates to your purpose and passion that
will serve you?
________________________________________________________________
________________________________________________________________
________________________________________________________________

Purpose, Passion & Belief Are The Ultimate Block Busters

“Liquidate the business right now and recoup whatever cash you can. If you
don’t, you’ll end up penniless.” - The Attorney for Mary Kay Ash

“It’s a cutthroat business and you’ve got no chance of success.” - The
Accountant for Estee Lauder prior to the build of the multibillion dollar Estee
Lauder cosmetic brand.

“You’re foolish to try to sell sparkling water in the land of Coca-Cola drinkers.” -
The advice of several consulting firms given to Gustave Leven about his plans to
market Perrier in the United States.

“A global 24hr news network will never work.” - Network executive’s response to
the plans of Ted Turner for CNN.




© Stephen Pierce International, Inc.                                              Page 8
                                        MRMI™ Mega Cash Basic Training Workshop


Action Points

     1. Minimize your mental and physical weaknesses and maximize your
        strengths.


     2. Leverage, outsource and delegate to create, keep and exploit
        momentum.


     3. Develop and execute plans that match your strengths, skills and
        availability (Overmatched creates discouragement, under-matched breeds
        boredom; the perfect match creates momentum and success).


     4. Create momentum objectives to build your winning mentality.


     5. Move success from a possibility to inevitability by choosing to match your
        strengths to key opportunities.


     6. Expect to succeed in the actions you take.


     7. Decide what to do base on what you have to gain, not based on what
        you have to lose.


     8. Know that everyone is afraid; however winners manage fears through
        courage.


     9. The responsibility of your success is yours alone… you have to choose to
        take the shot, no one can do that for you.


     10. Choose consistent, relentless, and adaptable execution which is the
        glue and catalyst of all success.




© Stephen Pierce International, Inc.                                         Page 9
                                          MRMI™ Mega Cash Basic Training Workshop


PEOPLE
The Primary Question of Market Research: Where can I win?

The Primary Goal of Market Research: To target an active market that is
determined to get what they want, has the means of doing so and that I can
serve (or dominate) profitably.

Decide if you want to target an Upstream, Midstream or
Downstream market
          Upstream (make money, investing, real estate, network marketing)
          Midstream (professionals, sales, marketing)
          Downstream (hobby, crafts, fitness, sports)

The MRMI8 Filter
          Magazines (http://www.magazines.com)
          Amazon (http://www.amazon.com)
          ClickBank (http://www.clickbank.com)
          Blogsearch.Google.com (http://blogsearch.google.com)
          BesteZines.com (http://www.bestezines.com)
          PayPal Stores (http://www.paypal.com/cgi-bin/webscr?cmd=_shop-ext)
          SpyFu (http://www.spyfu.com)
          Yahoo Answers! (http://answers.yahoo.com)

Identify the GAP you can serve and make a profit from
          Goal (What is this persons goals? What do they have to accomplish to
          reach those goals? What are the key objectives?)
          ___________________________________________________________
          ___________________________________________________________

          Activities (What does this person do? How is this measured? What’s the
          metric?)
          ___________________________________________________________
          ___________________________________________________________

          Priorities (How do they spend their time on the job? What strategies are
          being used? What are the key issues? Is it an internet or external strategy
          or issue?)
          ___________________________________________________________
          ___________________________________________________________




© Stephen Pierce International, Inc.                                           Page 10
                                       MRMI™ Mega Cash Basic Training Workshop


Panning Your Own Stream for Gold by Making a List of Your
          Fears _____________________________________________________
          Skills ______________________________________________________
          Passions ___________________________________________________
          Frustrations _________________________________________________
          Aspirations _________________________________________________

How to I.D. Winning Markets (“I” = Increase, “D” = Decrease)

          INCREASE income, energy, strength (or speed), visibility, profits
          ___________________________________________________________
          ___________________________________________________________

          DECREASE debt, fat, anger, returns, time
          ___________________________________________________________
          ___________________________________________________________

23 Information Product “Search” Trigger Words To Uncover
What The Market Is Looking To Buy!
(https://adwords.google.com/select/KeywordToolExternal)

     1. (e)book _______________________________________________
     2. Course _______________________________________________
     3. Directions _____________________________________________
     4. Fix ___________________________________________________
     5. get rid of ______________________________________________
     6. guide _________________________________________________
     7. help __________________________________________________
     8. how do I _______________________________________________
     9. how to ________________________________________________
     10. improve ________________________________________________
     11. info ___________________________________________________
     12. information _____________________________________________
     13. instructions ______________________________________________
     14. learn ___________________________________________________
     15. lesson __________________________________________________
     16. manual __________________________________________________
     17. report ___________________________________________________
     18. review(s) ________________________________________________
     19. secret(s) _________________________________________________
     20. solution(s) ________________________________________________
     21. solve ____________________________________________________
     22. technique(s) _______________________________________________
     23. tip(s) _____________________________________________________


© Stephen Pierce International, Inc.                                    Page 11
                                                  MRMI™ Mega Cash Basic Training Workshop


    PRODUCTS
    The Primary Question of Products: What products or services must I provide to
    win?

    The Primary Goal of Products: Identify the value that must be offered and in what
    areas of impact (goals, activities, priorities, objectives, metric, strategies and
    issues) for potentially profitable clients and customers.

    Who’s On Top?
    What are the three best selling products/services in my market?

         1. __________________________________________________

         2. __________________________________________________

         3. __________________________________________________


    3 Winning Product Positions

         1. Complementor
         2. Enhancer
         3. Enabler
                                                  3
                                             Your Solution

                                           ____________________

                                           ____________________

                                           ____________________



1                Product/Service                             C.E.E. Opportunity      2

         1. ____________________                             ____________________

         2. ____________________                             ____________________

         3. ____________________                             ____________________



    © Stephen Pierce International, Inc.                                           Page 12
                                             MRMI™ Mega Cash Basic Training Workshop


Product Value Mapping

          “Is this (goal, activity, priority, objective, metric, strategy, issue) affected by
          my product or service?”

If yes, then...

          “How is this (in what way is this) (goal, activity, priority, objective, metric,
          strategy, issue) affected by my product or service?”

          Impact 1: ___________________________________________________

          Impact 2: ___________________________________________________

          Impact 3: ___________________________________________________

          Impact 4: ___________________________________________________

          Impact 5: ___________________________________________________

          This product__________________, helps _________________________
          (specific client/customer) to ________________________ (do something
          regarding a business/personal concern) by
          __________________________ (delivering something of value).

*In what specific ways does the product/service deliver or could deliver value to that
client/customer in a specific GAP concern.

3 Ways To Package Products For Maximum Profits
     1. Physical (Books, CDs, DVD’s)
     2. Digital (eBooks, MP3’s, software)
     3. Experiential (Workshops, Seminars, Webinars)

5 Ways to Create Products
     1.   DIY
     2.   Ghostwriter
     3.   Private Label
     4.   Resell Rights
     5.   Public Domain




© Stephen Pierce International, Inc.                                                  Page 13
                                       MRMI™ Mega Cash Basic Training Workshop


PROCESSES
The Primary Question of Processes: What processes must we excel at and
master to win?

The Primary Goal of Processes: To make major progress in mastering the key
processes for growing, expanding and multiplying business success.

The Primary Pattern of Success
          Traffic Generation
          Traffic Monetization

3 Ways to Generate Traffic
     1. Buy It!
     2. Borrow It!
     3. Redirect It!

Buy It!
          PPC
          Banner Ads
          Solo Ads

Borrow It!
          Affiliates
          Endorsements
          Joint Ventures

Redirect It!
          Blogs
          Social Media
          Videos

3 Ways to Monetize Traffic               Visit MRMI Basic Training and get
     1. Paid Per Click                   instant streaming access to over 5
     2. Paid Per Lead                    hours of video training that Stephen
     3. Paid Per Sale                    did with this workbook.




© Stephen Pierce International, Inc.                                       Page 14
                                         MRMI™ Mega Cash Basic Training Workshop


The 5 Drivers of Success
     1.   Content
     2.   Communities & Channels
     3.   Connection & Conversations
     4.   Compelling Call To Action
     5.   Consistency

4 Critical Questions to Control Your Focus
     1.   To achieve our vision, how will we find our customers?
     2.   To get our customers, what must we excel at?
     3.   To reach our financial objectives, how will we keep our customers?
     4.   To succeed financially, how should we grow our customers?

The 4 Phases of Business Growth
     1.   Find (Leads & Referrals)
     2.   Get (Conversions)
     3.   Keep (# of Transactions & Retention)
     4.   Grow (Size of Purchases & Margins)

Which of these 7 Activities Need To Be Optimized to Create a
More Profitable Process?
     1.   Increase the # of Leads (Find)
     2.   Increase the # of Referrals (Find)
     3.   Boost Conversion % (Get)
     4.   Increase the # of Transactions (Keep)
     5.   Boost Retention/Reduce Attrition (Keep)
     6.   Increase Average Value of Sale (Grow)
     7.   Increase Profit Margins (Grow)

8 Ways to Increase the # of Leads (Find)
     1.   Joint Ventures
     2.   Affiliate Program
     3.   Free eCourse
     4.   Facebook Ads
     5.   Direct Mail Postcards
     6.   Social Engagement
     7.   Networking
     8.   Give away really good stuff




© Stephen Pierce International, Inc.                                           Page 15
                                       MRMI™ Mega Cash Basic Training Workshop


8 Ways to Increase the # of Referrals (Find)
     1.   Send Referrals To Others
     2.   Create A Referral Kit
     3.   Tell-A-Friend Scripts
     4.   Provide A Bonus
     5.   Bring A Friend Free
     6.   Buy One - Your Friend Gets One Free
     7.   Make Them The "Hero"
     8.   Target Top Performing Customers

8 Ways to Boost Conversion % (Get)
      1. The Guarantee
      2. Incentives
      3. Bonuses
      4. Try Before You Buy
      5. Testimonials
      6. Limited Time Offer
      7. Audio and Visual Demonstrations
      8. Samplers

8 Ways to Increase # of Transactions (Keep)
      1. Continuity Programs
      2. Newsletter Inserts
      3. Pre-Sell After First Sale
      4. Product Bounce-Backs
      5. Establish A Frequent Buyers Club
      6. Outbound Telemarketing
      7. New Offers Every 14 to 21 days
      8. Product Previews, Reviews & Postviews

8 Ways to Boost Retention/Reduce Attrition (Keep)
      1. Excel At Customer Service
      2. Free Trial Offers
      3. Customer Appreciation Events
      4. Promotional Premiums
      5. Post Purchase Reassurance
      6. Phone Call Contacts
      7. Deliver More Than They Expected
      8. Consumption Communication




© Stephen Pierce International, Inc.                                    Page 16
                                         MRMI™ Mega Cash Basic Training Workshop


8 Ways to Increase Average Value of Sale (Grow)
      1. Raise Your Prices
      2. Use Package Deals
      3. Cross Selling
      4. Upselling
      5. Expand Your Product Range
      6. First Time Buyer Incentives
      7. Terms And Financing
      8. Incentive Builders For Big Purchases

8 Ways to Increase Profit Margins (Grow)
      1. Deal In High Margin Products
      2. Watch Your Expenses
      3. Increase Your Efficiency Through Systemization
      4. Automation
      5. Outsourcing
      6. Dump Inefficient Marketing
      7. Constantly Test, Measure, And Monitor
      8. Enlist The Help Of Advisors Or Mentors

3 Types of Lead Generation Bait
          1. Best Value Bait
                Physical book
                Physical audio cd
                Physical DVD

          2. Great Value Bait
               Audio download
               Streaming video
               Teleseminar/Webinar
               Software

          3. Good Value Bait
               Free report
               Checklist

The Fail Safe Way to Create Lead Generation Bait They’ll Eat
          Offer huge value ($1,000) at low price ($97.00)
          Increase (income) vs decrease (time it takes)
          Eliminate defects, delays and waste
          Improve interactions with processes, people, and technology
          Better, faster, cheaper




© Stephen Pierce International, Inc.                                      Page 17
                                         MRMI™ Mega Cash Basic Training Workshop


PROFITS
The Primary Question of Profits: How will we earn an outstanding return on our
resources?

The Primary Goal of Profits: To resolve the business profit model and how we will
create profits streams, control markets, and build and sustain an advantage.

8 Proven Internet Profit Models
     1.   Blog Profits
     2.   Affiliate Profits
     3.   Subscription Profits
     4.   Post Lead Profits
     5.   Advertising Profits
     6.   Lead Selling Profits
     7.   License Profits
     8.   Auction Profits

A Picture Subscription Profits
          Your subscription service is $19.95 per month.
          You add just 100 new members monthly.
          The first month you will be earning $1,995 per month.
          Month two brings you just shy of $4,000.
          In only 5 month you would be making nearly $10,000 per month.

So... How Do You Get 100 New Members a Month?
          300 daily “right” visitors to your website
          1% sales conversion
          3 new daily members @ $19.95 each. (don’t forget the front-end
          purchase)

The 3 Phases of Profit Optimization
     1. Monitor (Who, What, When, Where, Why & How)
     2. Measure (Who, What, When, Where, Why & How)
     3. Manage (Who, What, When, Where, Why & How)

4 Steps to Profit Optimization
     1.   Focus
     2.   Improve
     3.   Sustain
     4.   Celebrate




© Stephen Pierce International, Inc.                                       Page 18
                                         MRMI™ Mega Cash Basic Training Workshop


8 Ways to Optimize Profits

     1. Incremental: Make on-going evolutionary changes to bring the process
        up to a higher performance level.

     2. Redesign: Radically or fundamentally change the entire process or
        situation, essential start over.

     3. Transform: Gradually phase out the current process and transform into
        something else.

     4. Abandon: If the process or function is not adding any value and it is not
        mandated, get rid of it.

     5. Outsource: Shift the current work or process to an outside vendor.

     6. Streamline: Improve the process by taking out steps and making it more
        efficient.

     7. Import: Replace the entire process with an industry best-of-breed
        process.

     8. Realign: Combine existing processes into an entirely new structure.



   If you would like the +5 hours of training videos
     that go with this training manual, please visit:
                                MRMI Basic Training




© Stephen Pierce International, Inc.                                          Page 19
                                       MRMI™ Mega Cash Basic Training Workshop




© Stephen Pierce International, Inc.

All rights reserved. Printed in the United States of America. No part of this book,
including interior design, cover design and design elements, may be used or
reproduced in any manner whatsoever without the prior written permission,
except in the case of brief quotations embodied in critical articles and reviews.
For information, address Stephen Pierce International Inc., 321 North Central
Expressway, McKinney, TX 75070.




© Stephen Pierce International, Inc.                                         Page 20

				
DOCUMENT INFO
Description: Internet marketing training manual. It's 20 hardcore pages of relentlessly focused marketing content. This is straight from the trenches of making millions personally. So download it, use it and profit it from it.