OAF Deck by marriagedotcom

VIEWS: 10 PAGES: 10

									                         CONTACT
 Katrina Razavi | katrina@marriage.com | 858.245.8429
Justin Fredericks | justin@marriage.com | 310.625.7419
WEDDING & MARRIAGE PLANNING FOR COUPLES




         PERSONAL PLATFORM FOR PERSONAL LIFE STAGES
         > Empowers couples with timely, relevant info
         > Connects couples with a like minded community
         > Gives couples unprecedented access to experts
         > New offering in the industry
PROFESSIONAL, INTERACTIVE MARKETING




                     PROFESSIONAL MARKETING VIA
                     PROFESSIONAL EXPERTISE
                      BUSINESS MODEL
PERSONAL                              NEWLYWEDS
                    WEDDING           & HOME               PREGNANCY          FIRST CHILD
LIFE STAGES


                                                           Conversations      Conversations with
               Conversations with     Conversations with   with Pregnant      Other Parents and
               Brides & Pros          Newlyweds and        Couples and        Experts
PERSONALIZED                          Relationship         Experts
               How To Articles with   Experts
CONTENT        Planning Tips & Info                        How To Articles
                                                                              How To Articles with
                                                                              Tips & Info for Child
                                      How To Articles      with Pregnancy     Rearing
               Wedding Planning       with Relationship    Advice
               Management Tools       Advice                                  Finance Preparation
                                                           Goal Setting for   for Child
               Wedding Registry       Couple Planning      Pregnancy “To
                                      Management           Dos”               Baby Gifts &
                                      Tools                                   Registry
                                                           Prenatal Health
                                      Home Product         Product
                                      Recommendations      Recommendations



TARGETED
                        > Business Profile Subscriptions
MONETIZATION
                        > Contextual Advertising & Branded Campaigns
                        > Affiliate Revenue
                        > Lead Generation Fees
                                         MARKET SIZE
              WEDDING                                      MARRIAGE & FAMILY
•Over 2 million weddings per year in the US       •There are 21,000 MFTs (Marriage &
–Pew Internet Research                            Family Therapists) in the US –American
                                                  Association for Marriage & Family Therapy
•Average wedding spend is $27k
-The Knot 10K                                     •Over 6 million people in the US are seen
                                                  by MFTs annually -American Association for
•Over 200,000 wedding vendors have an             Marriage & Family Therapy
online profile or directory listing

•These vendors pay up to $355/month for           •130 million people in the US are married
these profiles.                                   or separated –US Census 2010

•“The domestic wedding market generates           •There are over 78 million family
over $70 billion in retail sales annually…” -     households in the US –US Census 2010
The Knot 10K
                                                  •A middle-income family in the US who has
                                                  a baby in 2010 will spend $226k to raise
                                                  the child to the age of 18 –USDA Report
                     CUSTOMER ACQUISITION & RETENTION STRATEGIES
 WEDDING                                                             NEWLYWED


                                             RETENTION                           Vendor Lifetime $5400
     ACQUISITION
                                                                                 Value
     •Strategic Partnerships with relevant   •Verified professional
                                             connections
                                                                                 Vendor           $581
     professional organizations, networks
     & tradeshows                            •Expert content for various life    Acquisition Cost
     •PR                                     stages
                                             •Personalized couple pages
                                                                                 Vendor                $4819
     •Email marketing
     •Sales calls                            •Life Stage Tools (i.e for goal     Lifetime Profit
     •SEO for relevant life stage content    setting & organization)
     •Facebook Ads targeting life stages     •Conversation & Community for
     •Online Advertising on relevant sites   relevant life stages
     & blogs                                 •Personalized and “filterable”      Couple                $58
     •Google CPC targeting life stages       content                             Lifetime Value
     •Verified Pro Badges                    •Targeted newsletters
     •Blog outreach                                                              Couple           $3
     •Word of Mouth                                                              Acquisition Cost
     •High value contests
     •Social networking sharing & hooks                                          Couple                $55
                                                                                 Lifetime Profit

                                                                                    *Tables above reflect year
EMPTY NEST                                                                          5 projections
                                                                     PARENTING
                                      COMPETITION
KEY COMPETITOR: THE KNOT                                   OTHER PLAYERS
                                              Weddingwire.com - wedding vendor directory,
                                              just purchased projectwedding.com

•Publicly traded                              Marthastewartweddings.com - content &
•Started in the wedding space with            editorial heavy; part of Weddingwire’s
attempts to move into the “marriage           network
space.” Big drop off between their
separate online properties (i.e.              Brides.com - A Conde Nast property and
thebump.com & thenest.com)                    magazine publication
•17k vendor listings
•Magazine publications
•Highly acquisitive                         MARRIAGE.COM
•The Knot users complain of bad UI,
overwhelming experience and “bully          COMPETITIVE ADVANTAGE & DEFENSIBILITY:
brides” on forums
                                            • Premium domain name with built-in credibility
                                            •Easy to use, “social” UI similar to Facebook
                                            •Integrated social hooks
                                            •Personalized/modernized couple and pro micro-sites
                                            •Tailored content for each life stage
                                            •Streamlined content and conversations
                                            • Combine wedding AND marriage
KEY METRICS & FINANCIALS




       Break Even > 2.9 Years
EXIT STRATEGIES (EXAMPLE OPPORTUNITIES)
Content Players                    “Life Stage” Players
       Demand Media- Publicly
       traded, content & ad                 Conde Nast-
       sales driven                         Operates Brides.com &
                                            owns Brides Magazine &
       Disney- Family oriented              other life stage magazines
       company that has made
       inroads in the wedding               The Knot (XOXO Group)-
       space (Disney Weddings)              Publicly Traded, highly
       and internet space                   acquisitive company
       (Disney Interactive Media
       Group, family.com).                  Weddingwire.com-
       Spent $12.6B in                      Recently purchased
       acquisitions.                        Projectwedding.com &
                                            part of the Martha Stewart
       NBC/Universal- A media               Wedding Network
       and entertainment
       company that acquired
       iVillage, a female
       oriented website. Spent
       $4.16B in acquisitions.
TEAM: NO, WE’RE NOT A COUPLE
  Katrina Razavi
  Work Experience:
  -Former Business Development Director at internet startup
  Shopflick.com (acquired by Sugar Media)
  -Administrator at Hilldale Habilitation Center a network of health care
  facilities, managed staff of over 100
  Education: MBA, Pepperdine University (Concentration in Marketing);
  BBA, University of San Diego
  Likes: Yoga, movies, the Lakers & San Diego


   Justin Fredericks
   Work Experience:
   -Seller & Marketing Development Lead at internet startup
   Shopflick.com (acquired by Sugar Media)
   -Director of Business Development & Analysis at TNS Media
   Intelligence (acquired by WPP)
   -Currently on the Young Professionals Steering Committee of the
   Los Angeles World Affairs Council (a non-profit organization)
   Education: JD, Harvard Law School; BA, UCLA
   Likes: Travel, outdoor concerts & college sports

								
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