; 2004 AAA Travel High School Challenge Fact Sheet
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2004 AAA Travel High School Challenge Fact Sheet

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									                 2006 AAA Travel High School Challenge Fact Sheet

In an effort to increase travel knowledge and geographic literacy in young adults in the
United States, AAA developed the AAA Travel High School Challenge. The Challenge
recognizes and rewards students in grades 9-12 for their travel destination and
geography knowledge, while encouraging teens to explore careers in travel and tourism.

Current events have brought somewhat obscure and unique locations into the spotlight.
The devastating tsunami in December 2004 made locations such as Sri Lanka,
Bangladesh and Thailand the focus of news organizations across the globe. Hurricane
Katrina brought attention both nationally and globally to the coastal regions of
Louisiana, Mississippi and Alabama. International attention has now shifted to Pakistan
where people are recovering from one of the worst earthquakes in history.

The goal of the AAA Travel Challenge goes beyond simply increasing the number of
teens who can find these and other locations on a map; through the contest AAA hopes
to inspire students to deepen their understanding of other cultures, lifestyles and events.

About the contest:
   The challenge will award more than $100,000 in scholarships and prizes,
     including an expense-paid trip to Orlando to compete in the national finals.

      The challenge begins with an online test held from January 9-17. The top five
       scorers in each state and the District of Columbia will advance to a 40-question
       proctored, written exam in early March. The top exam scorer then will be named
       the state champion, and each champion and a chaperone will receive an
       expense-paid trip May 13-16 to the national contest at Universal Orlando in
       Orlando, Fla.

      Marc Mancini, one of the nation’s leading travel consultants and developer of
       the “Geography Bowl,” works closely with AAA to develop contest questions.

      Sponsors of the AAA Travel High School Challenge include Holland America
       Line, Universal Orlando, Pleasant Holidays, Marriott, Continental Airlines, MBNA
       America, and Hard Rock Live.

      This is the contest’s fourth year.


                                             – more –
About AAA and AAA Travel:
   As North America’s largest motoring and leisure travel organization, AAA
     provides more than 48 million members with travel, insurance, financial and
     automotive-related services. Since its founding in 1902, the not-for-profit, fully
     tax-paying AAA has been a leader and advocate for the safety and security of all
     travelers.

      AAA operates more than 1,000 accredited, full-service AAA travel agency offices
       in the U.S. and Canada, serving both AAA members and the public. AAA travel
       services also are accessible via the Internet at www.aaa.com. Collectively, AAA
       clubs form the nation’s largest full-service leisure travel agency.
      AAA distributes approximately 207 million copies of travel-related materials
       annually making it one of the world’s largest travel publishers.
      AAA publishes 26 regional TourBook® guides covering destinations across the
       United States, Canada, Mexico and the Caribbean.
      AAA’s GIS/Cartographic department researches, produces and updates
       approximately 90 sheet maps, 800 TripTik® strips, and more than 600 TourBook®
       guide mapping products. Circulation totals approximately 40 million maps and 23
       million AAA TourBook guides.

About the U.S. travel and tourism industry:
(Information from Travel Industry Association of America)
     The Travel and Tourism industry is one of the country’s largest employers with
       7.3 million direct travel-generated jobs.

      International travelers spent $94 billion in the U.S. in 2004.

      Approximately 2.6 million hotel rooms are sold every day in the United States.

      The Travel and Tourism industry is one of America’s largest service exports with
       $88 billion spent outside the U.S. by domestic travelers and a $6 billion trade
       surplus for the U.S.

      Spending by resident and international travelers in the U.S. averaged $1.6 billion
       a day, $68 million an hour, $1.1 million a minute, and $19,000 a second.

      Travel and Tourism generates $100 billion in tax revenue for local, state, and
       federal governments.

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