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Proposal for Online Marketing Services

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Proposal for Online Marketing Services Powered By Docstoc
					This is a proposal for a consultant to provide online marketing services to a company.
This proposal is useful for expanding a company’s website traffic, revenue and
profitability by increasing search engine visibility for a large volume of keywords related
to the products or services offered by the company. In addition, the proposal sets forth
whether the marketing services consultant will be paid a flat fee or a monthly fee for the
services. This document should be used by online marketing consultants and small
businesses or other entities that want to increase traffic and profitability by marketing
their company on the internet.
[COMPANY LOGO]


Proposal for Online Marketing Services
Prepared for: _   _ [COMPANY] __________


Prepared by: __    [CONSULTANT]________




April 23, 2013
[COMPANY LOGO]



Executive Summary
Objective
[COMPANY] wishes to expand their traffic, revenue and profitability by increasing search engine visibility
for a large volume of keywords related to consumer shopping/experiences. [CONSULTANT] will work with
[COMPANY] to generate leads, sales, and expand market share through an interactive search engine
marketing Pay Per Click advertising campaign.


Current Findings
      Limited PPC Campaign
     


Goals
      Increase Traffic/Customer Visits
      Improve Market Awareness
      Build Email List and Generate Leads
     


Services
Our expertise in Internet services, technology and marketing allows us to deliver a solution that is custom
tailored to meet your business needs.


PAY PER CLICK MARKETING
      Pay-Per-Click Keyword Research
           In-depth keyword research, initially focusing on the following categories and
                industries:
                       Legal Services______
                       _________________
                       _________________
                       _________________
                       _________________
              Use tools to identify competitors’ keywords
              Geotargeting at the campaign level, plus another campaign with the targeted location
                appended to all keywords
      Pay-Per-Click Initial Set Up
           Complete setup of your Google AdWords account, and once Google is performing, your
                 Yahoo/Bing Search Alliance search marketing accounts



                                                  Page 1
[COMPANY LOGO]


        Devise keyword bidding strategies based on desired cost-per-acquisition
        Set up every keyword in its own ad group
        Two (2) ads written for each ad group in your account
        Conversion tracking set up (instruct web developer if needed)

   Pay-Per-Click Ongoing Monitoring and Optimization

        Up to ___ hours of maintenance per month
        Daily split testing for every ad group in your account
        Replacement of non-performing ads
        Weekly bid management for each individual keyword based on keyword’s conversion
          performance and your desired cost-per-acquisition
        Quality score analysis and optimization
        Weekly keyword deletion to remove poorly performing keywords from your account
        Monthly keyword expansion through our proprietary keyword acquisition strategy
        Weekly personalized, detailed performance reports by email




                                        Page 2
[COMPANY LOGO]



Service Fees
                                                      st
One-time set up fee: ______________ ($ ____ ) Dollars (1 month included)
Monthly Marketing fee: _______ (_ %) percent of spend ($____ minimum), aggregate on all PPC
platforms


      Service Fee does not include Google AdWords or other PPC accounts spend.
      There are no time commitments required
      The agreement is renewable month to month.




                                             Page 3
[COMPANY LOGO]



Project Schedule Proposal
Date         Task
Week 1       Market research / competitive analysis
Week 1       Keyword research
Week 1-2     PPC strategy development
Week 2       Build out Adwords campaigns, ad groups and ads
Week 2       Document conversion, cost per click and daily budget targets
Week 3       PPC campaign sign off
Week 3       Begin implementation of PPC campaign
Week 4       Initial campaign optimization
Week 5       Check-in, campaign revision and ongoing optimization


Notes:
    As project is implemented the recommended schedule may change based on daily and weekly
       performance results and budget constraints.




                                           Page 4
[COMPANY LOGO]

				
DOCUMENT INFO
Description: This is a proposal for a consultant to provide online marketing services to a company. This proposal is useful for expanding a company’s website traffic, revenue and profitability by increasing search engine visibility for a large volume of keywords related to the products or services offered by the company. In addition, the proposal sets forth whether the marketing services consultant will be paid a flat fee or a monthly fee for the services. This document should be used by online marketing consultants and small businesses or other entities that want to increase traffic and profitability by marketing their company on the internet.
This document is also part of a package The Complete Guide to Search Engine Marketing 5 Documents Included