2009-MY Fleet Preview by gdf57j


									     Upfitted Transit Connect
                                                                             Ford                                                2009-MY
                                                                                                                                                                                       Mark Fields, executive vice president, Ford Motor Company and president of the
                                                                                                                                                                                       Americas, makes a presentation with the Transit Connect Taxi Concept.

                                                                                                                                                                                                                                                           Linda Silver-
                                                                                                                                                                                                                                                           stein, Ford
                                                                                                                                                                                                                                                           Rental &
                                                                                                                                                                                                                                                           general man-
                                                                                                                                                                                                                                                           ager and John

                                                                                                                                                                                                                                                           Ruppert, Ford
                                                                                                                                                                                                                                                           commercial &
                                                                                                                                                                                                                                                           sales opera-
                                                                                                                                                                                                                                                           tions manager.

                                                                                                                                                                                                                                                           Hosting the
                                                                                                                                                                                                                                                           event, Kevin

                                                                                                                                                                                                                                                           Koswick, direc-
        ord held its 2009 Model-Year Fleet Preview at the                                                                                                                                                                                                  tor of Ford
        Paris Hotel in Las Vegas, June 16-18. The preview                                                                                                                                                                                                  North Ameri-
                                                                                                                                                                                                                                                           can Fleet,
        was attended by more than 800 fleet customers and                                                                                                                                                                                                  Lease, and
suppliers, including participants from the U.S., Canada,                                                                                                                                                                                                   Remarketing
Mexico, and Ford’s export and growth markets.                                                                                                                                                                                                              stands in front
   Hosted by Kevin Koswick, director, Ford North Ameri-                                                                                                                                                                                                    of the all-new
                                                                                                      Sue Cischke, Group         Darlene Spriel, Foss National                                                                                             2009 Ford Flex.
can Fleet, Leasing, & Remarketing Operations (NAFLRO),                                                   ,
                                                                                                      VP sustainability,         Leasing and Ed Pleet, Ford Motor
the meeting also included presentations by Mark Fields,                                               environment, and safety    Company pose in front of the
                                                                                                      engineering, presents      Ford Work Solutions display.
Ford executive VP and president of the Americas; Sue                                                  in front of the Ford Ex-
Cischke, group VP, sustainability, environment, and safety                                            plorer America Concept.
engineering John Ruppert, general manager, commercial
and government sales; and Linda Silverstein, NAFLRO
general manager, remarketing and rental.
                                                                clean diesel, and EcoBoost. Customers were also able to step
                                                                inside a Taurus as it went through a video crash to see how
The Technology & Innovation Center
                                                                the occupants were protected.
   An exciting new element was introduced at the Ford
                                                                    In the quality area, Fleet Preview attendees had an op-
Fleet Preview this year — the Technology and Innovation
                                                                portunity to put on helmets and gloves and step into the
Center. The area was divided into Green, Safe, Smart, and
                                                                world of virtual design. They were also able to pick up a
Quality exhibits. Ford engineering teams, representing
                                                                gap analysis tool and check the world class tolerance on
advanced research, product development, safety, and manu-
                                                                Ford’s body panels. Attendees enjoyed the chance to ex-
facturing were onsite to showcase Ford’s latest technologies
                                                                plore what was behind Ford’s technology curtain.
and talk directly with fleet customers.                                                                                          (L-R)Susan Lombardo, Enterprise Rent-A-Car; Linda Silverstein, general mgr.,
                                                                    In addition to viewing Ford’s 2009-MY vehicle lineup,        rental & remarketing operations, Ford Motor Company; Mark Fields, president        Lily Addison, Parsons Brinckerhoff, and Steve Kozak,
   Customers were given in-depth perspectives of Ford’s
                                                                fleet customers tested the models during a ride-and-drive        of the Americas for Ford Motor Co.; Judy Voll, Hertz Corporation; Mark Whalen,     chief safety engineer, Ford Motor Company spending
sustainability plan for the future — which includes biofuels,                                                                    Enterprise Rent-A-Car; Kurt Kohler, Enterprise Rent-A-Car; and Jeff Morgan, Ford   time in the Safety Exhibit of the Technology Exposition.
                                                                event at the Las Vegas Motor Speedway.                           Motor Company network during the preview.

46           AUTOMOTIVE FLEET / September 2008                                                                                                                                                                        AUTOMOTIVE FLEET / September 2008                  47

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