Upfitted Transit Connect
Mark Fields, executive vice president, Ford Motor Company and president of the
Americas, makes a presentation with the Transit Connect Taxi Concept.
ager and John
ord held its 2009 Model-Year Fleet Preview at the tor of Ford
Paris Hotel in Las Vegas, June 16-18. The preview North Ameri-
was attended by more than 800 fleet customers and Lease, and
suppliers, including participants from the U.S., Canada, Remarketing
Mexico, and Ford’s export and growth markets. stands in front
Hosted by Kevin Koswick, director, Ford North Ameri- of the all-new
Sue Cischke, Group Darlene Spriel, Foss National 2009 Ford Flex.
can Fleet, Leasing, & Remarketing Operations (NAFLRO), ,
VP sustainability, Leasing and Ed Pleet, Ford Motor
the meeting also included presentations by Mark Fields, environment, and safety Company pose in front of the
engineering, presents Ford Work Solutions display.
Ford executive VP and president of the Americas; Sue in front of the Ford Ex-
Cischke, group VP, sustainability, environment, and safety plorer America Concept.
engineering John Ruppert, general manager, commercial
and government sales; and Linda Silverstein, NAFLRO
general manager, remarketing and rental.
clean diesel, and EcoBoost. Customers were also able to step
inside a Taurus as it went through a video crash to see how
The Technology & Innovation Center
the occupants were protected.
An exciting new element was introduced at the Ford
In the quality area, Fleet Preview attendees had an op-
Fleet Preview this year — the Technology and Innovation
portunity to put on helmets and gloves and step into the
Center. The area was divided into Green, Safe, Smart, and
world of virtual design. They were also able to pick up a
Quality exhibits. Ford engineering teams, representing
gap analysis tool and check the world class tolerance on
advanced research, product development, safety, and manu-
Ford’s body panels. Attendees enjoyed the chance to ex-
facturing were onsite to showcase Ford’s latest technologies
plore what was behind Ford’s technology curtain.
and talk directly with fleet customers. (L-R)Susan Lombardo, Enterprise Rent-A-Car; Linda Silverstein, general mgr.,
In addition to viewing Ford’s 2009-MY vehicle lineup, rental & remarketing operations, Ford Motor Company; Mark Fields, president Lily Addison, Parsons Brinckerhoff, and Steve Kozak,
Customers were given in-depth perspectives of Ford’s
fleet customers tested the models during a ride-and-drive of the Americas for Ford Motor Co.; Judy Voll, Hertz Corporation; Mark Whalen, chief safety engineer, Ford Motor Company spending
sustainability plan for the future — which includes biofuels, Enterprise Rent-A-Car; Kurt Kohler, Enterprise Rent-A-Car; and Jeff Morgan, Ford time in the Safety Exhibit of the Technology Exposition.
event at the Las Vegas Motor Speedway. Motor Company network during the preview.
46 AUTOMOTIVE FLEET / September 2008 AUTOMOTIVE FLEET / September 2008 47