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Social Media and Communications FS-3.9

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Social Media and Communications FS-3.9 Powered By Docstoc
					 Social Media and
 Communications
Keeping it Classy in the Modern
                      Workplace




                        Written by Dallas Duncan and Dr. Frank B. Flanders
                                  Foundation Skills, Unit 3.9, FS-3
                                               2010
Objectives
   Knowledge: Students will be           Skills: Students will be able
    able to:                               to:
       Write a professional e-mail           Analyze social media and
       Evaluate the pros and cons             communications to
        of social networking                   determine their
       Explain the importance of              appropriateness
        inflection, and how the lack          Communicate through e-
        of inflection affects the              mail, social networking
        meaning of a message                   sites, text and instant
       Explain why it is important            messaging, blogs and
        to review an online post               discussion boards in a
        prior to posting                       business-appropriate
                                               manner
       Define and discuss unit
        vocabulary
Unit Vocabulary
   Attachments
   Blog                   Sexting
   Cyber Bullying         Signature
   E-mail                 Snail Mail
   Emoticon               Social Networking
   Flaming                Social Norms
   Inflection             Spam
   Instant Messaging      Tagline
   Search Engine          Texting
    Optimization           Threads
Lesson 1:
E-mail Etiquette
E-mail Overview
   Why is e-mail etiquette important when
    writing or responding to an e-mail?
   What is e-mailing?
   How many of you use e-mail?
   Why are e-mails important?
   What is e-mail etiquette?
   Why is e-mail etiquette important?
   What makes an e-mail different from snail
    mail?
Elements to Consider…                           Hmmm…
                                                 Who’s
                                               reading my
   Format:                                      e-mail?


       Keep e-mails brief
       Proper grammar
       Greeting
       To-the-point subject
   Who’s reading your e-mail?
   Respond in a timely manner
   When can you use humor, sarcasm, and ?
   Don’t let signatures and taglines overpower your e-
    mail
Signatures and Taglines
   What’s the difference?
   What makes a tagline offensive?
   Write a sample signature and tagline:
             Signature Components             Tagline Components
    Name:                           Company Motto:

    Title:

    Street Address:                 Inspirational Quote:

    City, State, Zip Code:

    E-mail Address:                 Other Tagline:

    Phone Number:
Editing an E-mail
   Why is editing important?
   Editing Guidelines:
       Gets your message across
       Poor grammar can reflect poorly on the writer
       Type your e-mail into a document program first to
        make it easier to edit
   Complete the E-mail Etiquette Activity*.



                                     *See supplementary files for this activity
What Did You Learn?
   Be careful with humor and sarcasm
   Be brief, but include all pertinent information
   Don’t overdo signatures and taglines
   Use minimal slang and acronyms
   Don’t be too informal
   Don’t use all capital letters when typing
Lesson 2:
Social Networking
You, Yourself, and Your Online
Reputation
   How can social networking help or hurt a
    person’s reputation?
   How would you define social networking?
   What are some social networking sites?
   Which of these sites do you use?
   Why did you choose these sites?
   Why do you not use social networking?
The Good                and the Bad
   What are some pros and cons of social networking?
   Additional examples can be found on the next
    slide…

             Pros                      Cons
The Good                              and the Bad
   What are some pros and cons of social
    networking?
                       Pros                                    Cons

Keep up with friends                        Your friends cites may contain offensive
                                            material
Having a Web site shows employers you’re    Parents and employers can see your every
technologically savvy                       move
Anyone can use them, for free               Distraction during class and homework
                                            time
Easy to communicate with peers and adults   Other people can post pictures of you

Breaking news is easily visible             Predators can find online profiles

It’s fun                                    Cyber bullying
Why Worry About Posts?
   If used incorrectly, social networking can get
    a user into trouble.
   Examples:
       Being fired for inappropriate posts or pictures
       Posting rude and offensive comments
       Getting caught having a house party because
        someone posted pictures online
       Losing insurance benefits because of postings
        and pictures
       Losing employment because your “friend” posted
        something racist on your profile
Personal Benefits of Social
Networking
   Personal “brand”
   Unique username
   One profile is better than none
   Help to “sell” yourself to employers
   Chance to practice writing
   Technologically savvy
   Employers get to know you
Guidelines
   Some things to keep in mind…
       Once something is put online, it may be there
        indefinitely and be difficult to remove
       Potential employers can and probably will check
        your internet reputation
       Employers can fire people for things posted online
   What are other examples of guidelines?
If Your Grandma Won’t Like
it…


   Then it shouldn’t be online!
   What are some things that should not be
    posted on a social networking profile?
       Nudity, drugs, alcohol
       Anything that could compromise your job or
        insurance
   Complete the Social Media Collage* activity.
                                         *See supplementary files for this activity
Would you hire someone who had
these elements on their Facebook?
Professional Networking
   Have you heard of professional networking
    sites such as LinkedIn?
   What are some benefits of sites like this?
       Upload resumes and recommendations
       Network with professionals
       “Online resume” employers can see
   How are these sites different from the ones
    discussed previously?
What Did You Learn?
   What do you think about social networking?
   What one thing in this lesson made the
    biggest impact on you?
Lesson 3:
Texting and Instant
Messaging
Short and Sweet (Most of the
Time)
   Why is it important to be careful what you say
    in a text or instant message?
   What are the differences between texting and
    instant messaging?
   How many of you text?
   How many of you use instant messaging?
   Why do you use these services?
Weighing the Options
   What are some pros and cons of using text and instant
    messaging?
   Additional examples can be found on the next slide…



              Pros                             Cons
 Weighing the Options
     What are some pros and cons of using text and
      instant messaging?

                     Pros                                            Cons
Immediate communications                        Can get you in trouble
Tell people something when they can’t talk      Sometimes things don’t come out right
Can ask a quick question instead of having an   Not everyone has the service; some cost
entire conversation                             money
Mass information alert                          Could send a text to the wrong person
 IDK my BFF Jill 
   Is grammar important in text and instant
    messaging?
   Do you use abbreviations and emoticons?
Inflection
   What is inflection?        Face-to-Face Inflection
   How can inflection             Body Language
    change the meaning of          Changing your voice in
    a face-to-face                  tone or volume
    conversation and an        Electronic Inflection
    electronic message?            Writing in all capital
                                    letters
   Is voice inflection
    important?                     Putting several
                                    punctuation marks at the
   Can people tell what            end of a sentence
    you mean and how you
    mean it?
Sexting
   What is sexting?
   Can you get in trouble
    for this?
What Did You Learn?
   What is the most important guideline about
    texting and instant messaging?
   Remember…once you’ve sent it, there’s no
    going back.
   Are grammar and inflection important?
   Sexting can get you into trouble.
Lesson 4:
Blogs and Discussion
Boards
To Blog, or Not to Blog…
   How are discussion boards and blogs forms
    of social media and communication?
   What is a blog?
   What does it mean “to blog?”
   What is a discussion board?
   What are threads?
Basics of Blogging
   Why have a blog or discussion board?
   What kinds of blogs and discussion boards
    exist?
   Once you write on a discussion board or
    blog, can you remove your post?
   What should you not write about online, no
    matter where you post it?
Lesson 5:
Ethics of Social Media
and Communication
What’s Right and What’s
Wrong?
   Are there rules and consequences associated with electronic
    communication?
   Do you know anyone who has gotten into trouble for using social
    networking sites at work?
   Should social networking be used on the boss’s time?
   If a company pays for you to have internet or a cell phone,
    should you use them for non-work related communication?
   Is it okay to post, blog, or write on a discussion board anything
    regarding work-related drama at your company?
   Complete the Social Media Guidelines* worksheet.




                                                  *See supplementary files for this activity
Google Yourself!

   Your teachers, parents, and employers will!
   How would you feel if a prospective employer
    Googled you?
   What are some examples of incorrect information
    they could find, especially if you have a common
    name?
   Now you try. Google yourself and see what comes
    up.
       Find one example of information that is actually about you.
        What page of the search is it on?
       List the top five links that come up. What makes them
        correct or incorrect?
Optimize Yourself!
   What is Search Engine Optimization?
   SEO can determine what information comes up in a
    search, and in what order it appears
   How can you maximize your personal SEO?
       Linking your profile information to other Web sites
       Create profiles on as many social networking sites as you
        can
       Use your first and last name on your profiles, and your
        middle name or initial if you have a common name
       Put your name in the title of your Web sites or blogs
How Private is Online Privacy?
   How can privacy be controlled?
   Why should privacy be controlled?
   What are some privacy control guidelines?
   Can people still view your information and
    profiles, even with privacy settings?
What’s “Normal” Mean?
   What is a “social norm?”
   What are some examples of social norms?
   How can an online posting violate a social
    norm?
   What impact can this have on your
    reputation?
   What are some examples of someone acting
    outside social norms?
Do’s and Don’ts of Social
Media
   List some do’s and don’ts. Which is the most important thing
    to remember from each category?
   Additional examples can be found on the next slide…
    Do’s of Social Media         Don’ts of Social Media
Do’s and Don’ts of Social
Media
   List some do’s and don’ts. Which is the most
    important thing to remember from each category?

Do’s of Social Media                           Don’ts of Social Media
DO check your friends’ links                   DON’T list personal contact information
DO assume that whatever you write will be      DON’T post anything in anger: “Post in haste,
   seen by everyone                              repent in leisure”
DO be careful about how you joke online        DON’T put social media accounts on your
                                                 resume unless they’re directly related
DO post photos that won’t get you in trouble   DON’T put inappropriate things in your “about
                                                 me” or “info” sections in a profile
DO adjust privacy settings                     DON’T use questionable usernames
                                               DON’T write anything bad about your job


                                               DON’T post inappropriate photos of you or your
                                                 friends
Lesson 6:
Social Media—Bad for
Business?
Actually, it could be good.
   How can businesses use social media to their
    benefit?
   Advertising on social networking sites:
       Facebook: Groups and fan pages
       Twitter: Create an account for the company
       YouTube: Upload commercials on a company “channel”
       Blogs: Write entries about promotions or products
   What benefits do social network advertising have for
    businesses?
That’s Not All, Folks!

   What are some additional benefits companies can
    reap from using social media?
       Able to research consumers who post product reviews on
        the Web
       Able to scope out competitors by looking at their social
        networking sites
       Increasing the number of links your site has means it will
        show up higher on a search engine page
       Using LinkedIn and other professional sites are cheap,
        easy ways to look for prospective employees
Assessment
   Exam: the following slides contain an exam
    covering this PowerPoint.
   Key: a key to the exam is included in the last
    slides.
Unit Test
                                      Social Media and Communication Unit Test

                  Name: ________________________              Date: _____________________________

                                                     Multiple Choice

1. Which of the following should NOT be in a tagline?
                 A. Inspirational quotes
                 B. Racial references
                 C. Company motto
                 D. All of the above can be in a tagline
2. Which of the following are benefits of a personal social networking profile?
                 A. Creating a personal “brand”
                 B. Shows employers you’re technologically savvy
                 C. Free product advertising
                 D. A and B only
3. Search Engine Optimization…
                 A. Determines what information appears in what order on a search engine
                 B. Means to type easily searchable phrases
                 C. Can be maximized by putting your name on the title of your blog
                 D. A and C only
4. All of these are social networking sites except:
                 A. Facebook
                 B. LinkedIn
                 C. Texts from Last Night
                 D. YouTube
5. When writing a professional e-mail, you should consider:
                  A. Checking your grammar and spelling errors in a document program
                  B. Who will be reading your e-mail
                  C. Timeliness of your response
                  D. All of the above
6. It is okay to post ______________ online.
                  A. Pictures of illegal activities, as long as they’re “inside jokes”
                  B. Updates complaining about your boss or job
                  C. A list of extracurricular activities and interests
                  D. Song lyrics containing rude or racist quotes
7. Which of the following are examples of inflection?
                  A. Body language
                  B. Altering the volume of your voice
                  C. Writing in all capital letters
                  D. All of the above
8. Businesses can use the following sites to advertise for free online:
                  A. Facebook
                  B. GreenDog
                  C. YouTube
                  D. A and C only
9. The following are pros of instant and text messaging EXCEPT:
                  A. Can ask a quick question instead of having an entire conversation
                  B. Mass information alert
                  C. Able to tell people something when they can’t talk
                  D. Not everyone has these services
10. The term “threads” is defined as:
                  A. People tied together by interest
                  B. A series of newsgroup messages dealing with the same subject
                  C. An e-mail that is sent over and over again to different people
                  D. Telling a story
                                                             True and False

1. ______ Always post your contact information on your social networking profiles.

2. ______ Social networking is the use of a Web space to connect with people who share some sort of interest.

3. ______ Professional networking sites let you upload a resume.

4. ______ Once you send a text message, it is gone forever and cannot be retrieved. Once you delete an e -mail, it is also gone
             forever. A Web site can also be deleted and cannot be retrieved.

5. ______ On professional e-mails, always list personal contact information so your recipients can find you.

6. ______ Bulletin boards are another way to refer to discussion boards.

7. ______ Electronic communication and social media have changed the atmosphere of the modern business environment.

8. ______ Sexting is a criminal offense punishable by law.

9. ______ It is easy to tell when something on an e-mail is a joke.

10. ______You cannot be fired for anything posted online, because it is protected under the First Amendment.

                                                             Short Answer

1. Define the term “flaming” and give an example.

2. List three benefits social media can have for businesses other than advertising.

3. Create a personal e-mail signature in the space below using the guidelines and all parts discussed in class.

4. List three items that should not be posted on an online profile.
5. Describe three pros and three cons of using a personal social networking site.

                      Pros                                                                  Cons




6. What are two of the ethical concerns about social media?


7. Explain the difference between the noun and verb forms of the word “blog.”


8. Choose three of the social media sites talked about in the unit and explain how businesses can use them to advertise to th eir
     benefit. Be specific.


9. Explain why inflection is important in communication.


10. Suppose a personnel director comes to class as a guest speaker. They say, “If you apply at most companies you will be
      Googled.” What does that mean? Explain.
Key                            Social Media and Communication Unit Test

               Name: ________________________                  Date: _____________________________

                                               Multiple Choice

1.Which of the following should NOT be in a tagline?
               A. Inspirational quotes
               B. Racial references
               C. Company motto
               D. All of the above can be in a tagline

2. Which of the following are benefits of a personal social networking profile?
               A. Creating a personal “brand”
               B. Shows employers you’re technologically savvy
               C. Free product advertising
               D. A and B only

3. Search Engine Optimization…
               A. Determines what information appears in what order on a search engine
               B. Means to type easily searchable phrases
               C. Can be maximized by putting your name on the title of your blog
               D. A and C only
4. All of these are social networking sites except:
                  A. Facebook
                  B. LinkedIn
                  C. Texts from Last Night
                  D. YouTube
5. When writing a professional e-mail, you should consider:
                  A. Checking your grammar and spelling errors in a document program
                  B. Who will be reading your e-mail
                  C. Timeliness of your response
                  D. All of the above
6. It is okay to post ______________ online.
                  A. Pictures of illegal activities, as long as they’re “inside jokes”
                  B. Updates complaining about your boss or job
                  C. A list of extracurricular activities and interests
                  D. Song lyrics containing rude or racist quotes
7. Which of the following are examples of inflection?
                  A. Body language
                  B. Altering the volume of your voice
                  C. Writing in all capital letters
                  D. All of the above
8. Businesses can use the following sites to advertise for free online:
                  A. Facebook
                  B. GreenDog
                  C. YouTube
                  D. A and C only
9. The following are pros of instant and text messaging EXCEPT:
                  A. Can ask a quick question instead of having an entire conversation
                  B. Mass information alert
                  C. Able to tell people something when they can’t talk
                  D. Not everyone has these services
10. The term “threads” is defined as:
                  A. People tied together by interest
                  B. A series of newsgroup messages dealing with the same subject
                  C. An e-mail that is sent over and over again to different people
                  D. Telling a story
True and False
11. ___F___ Always post your contact information on your social networking profiles.

12. ___T___ Social networking is the use of a Web space to connect with people who share some sort of interest.

13. ___T___ Professional networking sites let you upload a resume.

14. ___F___ Once you send a text message, it is gone forever and cannot be retrieved. Once you delete an e -mail, it is also
      gone forever. A Web site can also be deleted and cannot be retrieved.

15. ___T____ On professional e-mails, always list personal contact information so your recipients can find you.

16. ___T___ Bulletin boards are another way to refer to discussion boards.

17. ___T___ Electronic communication and social media have changed the atmosphere of the modern business
      environment.

18. ___T___ Sexting is a criminal offense punishable by law.

19. ___F___ It is easy to tell when something on an e-mail is a joke.

20. ___F___ You cannot be fired for anything posted online, because it is protected under the First Amendment.

Short Answer
      Answers may vary. Here are some suggested answers.
1. Define the term “flaming” and give an example.
     Flaming is a term for venting emotion or sending inflammatory e-mails.
     Example: “This project sucks! This teacher needs to get a life!”

2. List three benefits social media can have for businesses other than advertising.
      Able to research consumers who post things on Web sites
      Businesses can research competitors by looking at their Web sites
      The number of links your site has, the higher it will appear on a search engine
      Using professional sites is a way to find employees
 3. Create a personal e-mail signature in the space below using the guidelines and all parts discussed in class.

       Name: Anne Bradley
       Title: Language Arts Teacher
       Street Address: 5066 Balderdash Court
       City, State, Zip: Evans, GA 30889
       E-mail Address: ABradley@Yahoo1.com
       Phone Number: 706-334-3218

 4. List three items that should not be posted on an online profile.
       Photos of nudity, alcohol or drug use
       Racist, rude, or offensive comments, remarks, or “wall posts”
       Updates posted during work hours
       Photos taken on your “sick days” while you were actually on vacation
       Photos of you doing something hazardous to your health

 5. Describe three pros and three cons of using a personal social networking site.

                         Pros                                                     Cons
Immediate communications                                 Can get you in trouble
Tell people something when they can’t talk               Sometimes things don’t come out right
Can ask a quick question instead of having an entire     Not everyone has the service; some cost money
conversation
Mass information alert                                   Could send a text to the wrong person


 6. What are two of the ethical concerns about social media?
      Should social networking sites be used at work or on the boss’s time?
      If a company pays for you to have a cell phone or the internet, should you use them to send non-work related
               communications?
      Is it okay to post, blog, or discuss on a discussion board anything about work-related drama at your company?
7. Explain the difference between the noun and verb forms of the word “blog.”

     Noun: A blog is a Web site that displays postings by one or more individuals in chronological order. It can also show
             links to comments.
     Verb: Blogging means to write entries in or maintain a blog.

8. Choose three of the social media sites talked about in the unit and explain how businesses can use them to advertise to
         their benefit. Be specific.

     Facebook: Groups and fan pages
     Twitter: Create an account for your company
     YouTube: Upload commercials on a company “channel”
     Blogs: Write entries about new products and promotions

9. Explain why inflection is important in communication.

     Body language and voice alteration in tone and volume make it easy to tell a person’s meaning in face -to-face
             conversations
     Because social media communication doesn’t allow for the use of body language and voice, it is harder to determine a
             person’s meaning
     Emoticons can allow for some indication of humor and joking, but not everyone understands how to use them

10. Suppose a personnel director comes to class as a guest speaker. They say, “If you apply at most companies you will be
         Googled.” What does that mean? Explain.

     Companies will use Google searches to find profiles and information about prospective employees
     The idea of being Googled is what makes Search Engine Optimization important—you want to get the most
             accurate and reputable information about you online for employers to see
     If a company sees something unflattering about you on a Google search, they might not hire you.

				
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