Obama Election Strategy

Obama for America David Plouffe Campaign Manager 1 Bush: Kerry: 286 252 Going up on Television Early Alaska Colorado Georgia Indiana Michigan Iowa Missouri Montana Nevada New Hampshire New Mexico North Carolina North Dakota Ohio Pennsylvania Wisconsin Virginia Obama Poised to Win Historic Level of Support from Women Horserace Among Women Exit Polls 80% Obama vs. McCain Clinton Margin +16 60% Gore Margin +11 Kerry Margin +3 Obama Margin +12 Obama Margin +14 Obama Margin +12 Obama Margin +12 Obama Margin +19 Obama Margin +13 54% 54% 43% 51% 48% 54% 42% 50% 52% 40% 52% 40% 52% 52% 40% 38% 36% 39% 33% 20% 0% 1996 2000 2004 May 14 (Battleground) May 18 (Reuters/ Zogby) June 1 (Gallup) June 8 (Rasmussen) June 11 (NBC/WSJ) June 15 (Rasmussen) 5 Obama Holds Dominant Lead Over McCain Among Hispanics, A Key Swing Group 2004: Kerry 53 – Bush 44 2000: Gore 62 – Bush 35 Horserace Among Hispanic Voters 80% Obama 67% 62% 60% 57% 62% McCain 40% 33% 29% 29% 28% 20% 0% May 14 (Battleground) May 18 (Reuters/Zogby) May 31 (Gallup) June 11 (NBC/WSJ) 6 Obama Consolidating Democrats as He Builds Strength Among Independents Horserace by Party Democrats 80% 69% 60% 44%44% 46% 39% 44% 43% 78% 78% 80% Independents Obama McCain 40% 40% 43% 21% 20% 15% 14% 14% 0% May 18* June 8* June10** June 15* May 18* June 8* June 10** June 15* 7 *Source: Rasmussen Reports Weekly Tracking **Source: Gallup Expanding the Map: Turning Red States Blue Horserace 80% 2004: Virginia Kerry Bush Colorado -5 +6 2008: Ohio -2 Obama McCain Iowa New Mexico -1 +9 Missouri -7 +1 60% -8 +7 54% 46% 49% +11 -1 +7 53% 46% 42% 43% 42% 52% 48% 47% 42% 51% 50% 49% 50% 49% 45% 38% 50% 50% 49% 41% 40% 39% 20% 0% 2004 *SurveyUSA May 18* 2004 June 3** 2004 May 19** 2004 June 15*** 2004 June 10** 2004 May 14** 8 **Rasmussen Reports ***PPP Winning in Traditional Battleground States June 18th Quinnipiac Poll Horserace in Key Battleground States Obama 80% McCain FLORIDA OHIO PENNSYLVANIA 60% 47% 43% 40% 47% 37% 50% 40% 48% 42% 51% 43%45% 39% 52% 40% 50% 39% 57% 34% 20% 0% Total Indep Women Total Indep Women Total Indep Women 9 Source: Quinnipiac Polling, June 16 Unprecedented Grassroots Support Over 1.7 million total donors Over 1 million volunteers Over 5 million email subscribers RNC & McCain Money Carly Fiorina: “In Truth The RNC Is Raising Money Very Specifically For The Presidential Campaign, And By The Rules The Money That The RNC Raises Can Be Used For The Presidential Campaign. So, It Actually Is Very Relevant To Talk About What The RNC Raises.” John Roberts: “Let me come back to what you first said which is that the RNC has a lot of cash. It used to be that Republican candidates, the individual campaigns, used to kill the Democrats in individual donations. This year we don't see that. Why?” Carly Fiorina: “Well, I hate to keep correcting you, but in truth the RNC is raising money very specifically for the presidential campaign, and by the rules the money that the RNC raises can be used for the presidential campaign. So, it actually is very relevant to talk about what the RNC raises.” [CNN, 5/27/08] DNC v. RNC 60 50 40 30 20 10 0 Cash on Hand (In Millions) 4.4 DNC RNC 53.6