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									Town of Fountain Hills                                                           Strategic Planning Process

                                        SWOT Analysis
                              (From October 8, 2004 Citizen Meeting and
                           January 29, 2005 Strategic Plan Kick-Off Meeting)

                                 Services and Infrastructure
                                                             External                    External
  Internal Strengths         Internal Weaknesses           Opportunities                 Threats
• Absence of charter        • Charter gov’t. would     • Partner with Ft         • State Trust Land
  gov’t                       give people more say/      McDowell on               developed improperly
• School system/ high         lack of communica-         infrastructure issues   • Add’l traffic dirt and
  avg of students             tion avenues/ gov’t to   • Grants                    noise associated with
• Fountain                    people                   • State Trust Land          development of State
• Youth council/ B&G        • Reputation of school       annexation                Trust Land
  Club/ Teen Center           system threatens         • Partnership with        • Need access
• Gov’t Channel 11            housing values /           NAU and Maricopa          alternative to Shea
• Good relationship           teacher turnover           Community college       • Not control water
  w/MCSO                    • Under-funded for           for in town campus        utility
• Many amenities for          streets                  • Tie into regional
  community this size,      • High sales tax/ depen-     transportation grid
  e.g., senior services,      dent upon volatile
  park system, art/           revenue stream
  theatre, bike lane        • No property tax
  system, sports            • Lack of stable
  activities                  funding for fire
• Funded, well run            protection
  Sanitary district         • Limited financial
• Assured water supply        resources exacerbated
• Shea Blvd corridor          by build out/ exces-
• Proximity to Mayo           sive spending/ reli-
  Clinic                      ance on state revenue/
• Strategic planning          construction revenue
  proces                      ultimately ceases/ fu-
                              ture financing ability
                            • Lack of aquatic
                              facility/ recreation
                              center/ movie theatre/
                              senior center/ more
                              space for library/
                              cemetery/ postal sub
                              station
                            • Inadequate public
                              transportation
                            • Lack of land for
                              expansion, i.e.,
                              recreational property,
                              more development




SWOT Analysis                                      -1-                                      April 12, 2005
Town of Fountain Hills                                                 Strategic Planning Process

                              Services and Infrastructure
                                                         External              External
  Internal Strengths     Internal Weaknesses           Opportunities           Threats
                         • Environmental
                           planning and educa-
                           tion/ recycling for
                           plastic and glass/treat
                           waste water and reuse
                         • No protection of view
                           corridors
                         • Lack of commercial
                           architectural integrity
                         • Public safety, e.g., no
                           evacuation plans
                         • Spotty cell phone
                           coverage
                         • No hi-speed internet
                           in industrial area
                         • Lack of competition
                           in cable service
                         • Strain on town staff/
                           services
                         • Traffic grid improve-
                           ments
                         • Business should pay
                           for fire protection
                         • Too many refuse
                           companies
                         • Election cycle needs
                           to be earlier to align
                           budgeting with
                           elections
                         • Inconsistent bldg
                           inspector punch lists
                         • Housing deterioration
                           in older areas/housing
                           stock will deteriorate
                           at approximately the
                           same time
                         • Defined maximum
                           population
                         • Shea is only regional
                           road through Town
                           and may need
                           widening
                         • Town of FH as
                           employee training
                           ground


SWOT Analysis                                    -2-                              April 12, 2005
Town of Fountain Hills                                                             Strategic Planning Process



                           Business and Tourism Development
                                                              External                     External
  Internal Strengths        Internal Weaknesses             Opportunities                  Threats
• Captured/defined          • Lack of diversity/mix     • Identify trends and      • Closeness to metro
  market area                 of businesses               how they help attract      area/ adjacent to
• Good education/high       • Lack affordable             business/economic          nations fifth largest
  avgs of students            housing                     development                city
• Sports activities/        • Insufficient popula-      • Partnership with         • Over regulation
  events                      tion base to attract        neighboring              • Regional water
• Good business               business/ demo-             communities                shortage /no local
  involvement                 graphic restrictions      • Tourism                    control of water
• Resorts and golf            limit diverse business    • State Trust land           utility
  courses                   • Recruit business that       annexation               • Economic
• Fairs                       attract or are desired    • Partner with Ft            development of
• Favorable community         by new FH residents         McDowell on                adjacent
  identity/ positive        • Lack of industry            business attraction      • communities may
  marketing of Town         • Too many apartments         and tourism                conflict with FH
• High speed internet in    • Too many new              • Accessibility to other   • State trust Land and
  town                        commercial bldgs/           amenities in the           coordination with the
• Churches                    existing ones vacant        region                     state
• #2 in valley home         • Downtown should be        • Potential business       • Image of area is
  sales                       consolidated to Ave         recruitment/               sometimes as a
• Reasonable real estate      of Fountains and          • Development as ‘hub’       retirement community
  taxes                       Parkview/ too spread        for the arts
• Art/Theatre                 out                       • Adjacent to nations
• Park system               • Limited financial           fifth largest city
• Proximity to Mc             resources                 • Downtown
  Dowell Mtn Park           • No property tax             development
• Fountain                  • High sales tax relative   • New resorts and
• Known in area for           to valley                   hotels
  great bicycling           • Lack of funding for
• Proximity to                fire protection
  Casino/RV Parks           • Lack of real down-
• Planned downtown            town/ night life/
• Low crime                   entertainment
• More resorts and          • Lack of parking
  hotels planned              spaces for events
• Views                     • No hi-speed internet
                              in industrial area
                            • Spotty cell phone
                              coverage
                            • Inadequate public
                              transportation
                            • Lack of competition
                              for cable service
                            • Improve USPS
                              delivery system


SWOT Analysis                                       -3-                                       April 12, 2005
Town of Fountain Hills                                                    Strategic Planning Process

                         Business and Tourism Development
                                                            External              External
  Internal Strengths      Internal Weaknesses             Opportunities           Threats
                          • Protect views/ no 40’
                            buildings on Ave of
                            Fountains
                          • No movie theatre;
                            movie will bring
                            trouble and noise
                          • Don’t need 5 hotels-
                            develop Ave of
                            Fountains ala Carmel,
                            CA for the Fair
                          • Run Fountain at full
                            height
                          • Limited land for
                            business expansion
                          • Closeness to metro
                            area
                          • Limited employment
                            opportunities
                          • Lack of business
                            training for youth
                          • Lack of youth-
                            targeted retail
                          • Recruit less expen-
                            sive clothing shops,
                            e.g., Kohl’s
                          • Limited employment
                            opportunities
                          • Plan appropriate mix
                            of industry, commer-
                            cial, and housing
                          • Create DVD souvenir
                            movie of FH for snow
                            birds, tourists, visitors
                          • Cost of area golf
                            courses
                          • Limited # of
                            transportation
                            accesses, especially
                            for work force




SWOT Analysis                                       -4-                              April 12, 2005
Town of Fountain Hills                                                            Strategic Planning Process



                         Community Culture and Amenities
                                                              External                    External
  Internal Strengths        Internal Weaknesses             Opportunities                 Threats
• Location/                 • Apathy/ NIMBY             • Youth grants-tap into   • Politics and external
  landlocked/views            mentality                   university/ other         perceptions
• Proximity to              • Not as diverse as we        grants                  • Regional water
  McDowell Park               could be                  • Potential to recruit      shortage/no local
• Volunteerism/             • Lack of real identity-      business and develop      control of water
  talented population         internal and external       as ‘hub’ for the arts     utility
• Variety of                • Not enough volun-         • Sister cities
  backgrounds/                teers utilized properly     involvement
  resources                 • Seasonal population       • Access to amenities
• Small town                  lack of commitment          of adjacent
  atmosphere/ sense of        to the community            communities
  pride/ friendliness/      • Not tapping young
  size of community           people
• Diversification of        • Lack of sense of pride
  clubs                     • Gated communities
• Diversification of          squelch sense of
  people/ ages, etc           community
• Youth Council/ B&G        • No aquatic/ recrea-
  club/ Teen center/          tional/ performing
  Teen Court                  arts facility and no
• Churches                    movie theater
• Partnerships with         • Cost of using golf
  courts, schools,            courses
  towns, MCSO               • No public access TV
• Senior services             channel
• Town Council listens      • Lack of affordable
• Hilly community             housing for young
  great for hiking and        families
  biking                    • No view corridor
• Strategic planning          protection
  process                   • 40’ movie theater on
• Recreational facilities     Ave of the Fountains
• Low crime                 • No paths for mobility
• Winning swim team           scooters/ biking/
• Culture/ art/ theatre       hiking besides street
• Welcoming attitude        • Drugs in school
  to new residents          • Inadequate public
• Talented population         transportation
• Volunteerism              • Insider/outsider
                              mentality/ pull up
                              drawbridge
                            • Not preserving nature
                            • Lack of historical
                              experience


SWOT Analysis                                       -5-                                      April 12, 2005

								
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