Public Relations 2009-2010 Celebrating the 90th Anniversary of the Auxiliary National President’s Theme: Reconnect and Energize! Committee Name: Public Relations Plan of Action Purpose: The purpose of the Public Relations Committee is to work collaboratively with all levels of the organization to create, implement and support a proactive communications network that advances the objectives and programs of the American Legion Auxiliary and positively projects our image and programs to the general public. Committee Contact Information E-Mail: email@example.com National Chairman Name: Linda Moseman-Raymond Department of New York National Vice Chairman Eastern Division Chairman Name: Karen Lowe Name: Charlotte Wing Department of Indiana Department of Maine Committee Member Northwestern Division Chairman Name: Pat Wanoreck Name: Sherry Woltjer Department of Texas Department of South Dakota Committee Member Southern Division Chairman Name: Darleen Strayer Name: Gloria Johnston Department of Delaware Department of Georgia Central Division Chairman Western Division Chairman Name: Donna Fuelling Name: Lisa Williamson Department of Michigan Department of Arkansas National Headquarters Contact (Program Coordinator) Name: Tabitha Rhoda Address: 8945 N Meridian Street Address: Indianapolis, IN 46260 Phone: (317) 569-4500 Fax: (317) 569-4502 E-Mail: firstname.lastname@example.org Public Relations 1 Public Relations National-level objectives 1. Objective: Promote and publicize the American Legion Auxiliary and its programs, collecting baseline data regarding number and types of publicity during the 2009-2010 fiscal year with a goal of 500 events/records at the Department level and 40,000 event/records at the Unit level Action Steps a. Provide information and news release templates for Departments and Units to promote National, Divisional and Department leadership visits, Conventions, Awareness Assembly, ALA Program activities, and the 90th Anniversary. b. Provide tactics and technical design instruction to chairman to build public awareness of the Auxiliary through strategic use of the American Legion Auxiliary emblem. c. Promote the sale of gift subscriptions of HomeFront magazine for public locations (i.e. doctor's offices, public libraries, community centers). d. Assist in the creation of public service announcements about the American Legion Auxiliary and key programs. 2. Objective: Increase electronic communication with members by achieving a 100% increase in the number of email addresses on file with National Headquarters by opening day of the 2010 National Convention. Action Steps a. Promote the value of eTechnology via social networks such as Facebook, Twitter, MySpace, MyVetwork, YouTube, etc. by providing specific examples of its successful use via bulletins or online communication. b. Monthly review of the information available on the National Web site to help ensure relevancy and accuracy. c. Encourage Departments and Units to ask that their members with email sign up for and then forward the ALA eNews or Spirit of America eNews to friends and then ask them to sign up to receive these ecommunications. d. Encourage Departments and Units to collect email addresses using creative ideas and incentives. 3. Objective: Achieve a 15% increase the total of Press Books submitted by Department Chairmen. Action Steps a. Post detailed guidelines on the national Web site. b. Mail detailed guidelines to each Department Chairman. Public Relations 2 Public Relations 4. Objective: Achieve a 25% increase in the number of both Unit and Department Web sites by August 15, 2010. Action Steps a. Provide information to enable Units and Departments to establish and maintain Web sites. b. Provide links to Web sites related to the American Legion Auxiliary such as: The American Legion, the Girls and Boys State Programs and Military Family Support services and organizations. c. Engage individuals in Departments and Units that currently have Web sites to serve as mentors to help those interested in creating a new Web site. To be filled out by Department Chairman: Department Goals relating to above. Should have no more than three department-level goals supporting the National objectives outlined above. Department Chair - please share these with your Committee and forward a copy to your National Chairman. (This process does not need national approval.) 1. Objective: Action Steps a. 2. Objective: Action Steps a. 3. Objective: Action Steps a. Public Relations 3 Public Relations Committee Awards A. Department Award: Public Relations- Outstanding PR Program Award: Citation Plaque Presented to: Department Chairman in each Division Materials and Guidelines: Articles, newsletters, pictures of displays, events promoting units, speeches given, Web site URL, etc. • Typewritten narrative, not to exceed 1000 words • Deadline: June 1, 2010 • Send to: National PR Chairman: Linda Moseman-Raymond 5 Knolls Ct | Woodstock, NY 12498 | email@example.com B. Department Award: Web site-Best Overall Web site Award: Citation Plaque Presented to: One Department Materials and Guidelines: Web site URL, web master name and contact info • Judged on 33% each for: design, ease of use, content • Deadline: June 1, 2010 • Send to: National PR Chairman Linda Moseman-Raymond 5 Knolls Ct | Woodstock, NY 12498 | firstname.lastname@example.org C. Department Award: Press Book-Best Press Book Award: Citation Plaque Presented to: One Department in each of the following membership categories • Less than 7000 Department Press Book Award-mail to: Darleen Strayer • 7,001-10,000 Ruby Ward Press Book Award-mail to: Darleen Strayer • 10,001-25,000 Elizabeth Lainson Press Book Award-mail to: Pat Wanoreck • 25,001-35,000 Betty Burdett Press Book Award-mail to: Pat Wanoreck • More than 35,000 Department Press Book Award-mail to: Linda Moseman-Raymond Materials and Guidelines: • Press Book no larger than 12” x 15” • First page to include Department name, address, chairman and total membership • Annual report, not to exceed 1000 words, describing PR promotion in the Department • Copies of articles should be in chronological order ~include name of newspaper and date at the top of each article • Only Press Books with return postage will be returned • Deadline: June 1, 2010 • Send to: Designated PR Committee Member (see above) Public Relations 4 Public Relations D. Unit Award: Program Emphasis-Best Three Published Press Releases Award: $50 Presented to: One Unit Chairman in each Division Materials and Guidelines: • These press releases will be used in the National President’s Press Book. • Include three different articles, highlighting different ALA committees, published in three different months (Nov. 1, 2009 – May 1, 2010). • Deadline: June 1, 2010 • Send to: National PR Vice Chairman, Karen Lowe 3714 Golden Grain Dr | Whitestown, IN 46075 | email@example.com E. Unit Award: Community Display-Most Unique Community Display Award: Citation Presented to: One Unit Materials and Guidelines: • Photo of the display set up in any location other than an American Legion Post home. • Narrative of no more than 250 words describing where, when, how and why the display was created. • Deadline: June 1, 2010 • Send to: Divisional PR Chairman F. Unit Award: Web site- New Web site Launch Award: Citation Presented to: One Unit Materials and Guidelines: • Web site URL, web master name and contact info • Web site must have been created since September 1, 2009 • Judged on 33% each for: design, ease of use, content • Deadline: June 1, 2010 • Send to: National PR Chairman, Linda Moseman-Raymond 5 Knolls Ct | Woodstock, NY 12498 | firstname.lastname@example.org G. Junior Public Relations Award-Best Press or Media Coverage of Activity or Project Award: $50 Presented to: One Junior Group (Department, District or Unit) Materials and Guidelines: • Articles, newsletters, pictures of displays promoting the event etc. • Deadline: June 1, 2010 • Send to: National Vice Chairman, Karen Lowe Address: 3714 Golden Grain Drive | Whitestown, IN 46075 | email@example.com Resources Media Contacts in Local Areas: http://capwiz.com/legion/dbq/media The American Legion Web site: www.legion.org/whatsnew/publicrelations/publications Public Relations 5
"Public Relations Plan Templates"