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					                                             Public Relations
                          2009-2010 Celebrating the 90th Anniversary of the Auxiliary
                             National President’s Theme: Reconnect and Energize!


Committee Name: Public Relations Plan of Action

Purpose: The purpose of the Public Relations Committee is to work collaboratively with all levels of the
organization to create, implement and support a proactive communications network that advances the
objectives and programs of the American Legion Auxiliary and positively projects our image and programs
to the general public.

Committee Contact Information
E-Mail: publicrelations@legion-aux.org




                                         National Chairman
                                         Name: Linda Moseman-Raymond
                                         Department of New York




National Vice Chairman                                       Eastern Division Chairman
Name: Karen Lowe                                             Name: Charlotte Wing
Department of Indiana                                        Department of Maine

Committee Member                                             Northwestern Division Chairman
Name: Pat Wanoreck                                           Name: Sherry Woltjer
Department of Texas                                          Department of South Dakota

Committee Member                                             Southern Division Chairman
Name: Darleen Strayer                                        Name: Gloria Johnston
Department of Delaware                                       Department of Georgia

Central Division Chairman                                    Western Division Chairman
Name: Donna Fuelling                                         Name: Lisa Williamson
Department of Michigan                                       Department of Arkansas

National Headquarters Contact (Program Coordinator)
Name: Tabitha Rhoda
Address: 8945 N Meridian Street
Address: Indianapolis, IN 46260
Phone: (317) 569-4500
Fax: (317) 569-4502
E-Mail: trhoda@legion-aux.org

                                                 Public Relations 1
                                      Public Relations
National-level objectives

1. Objective: Promote and publicize the American Legion Auxiliary and its programs, collecting
   baseline data regarding number and types of publicity during the 2009-2010 fiscal year with a goal of
   500 events/records at the Department level and 40,000 event/records at the Unit level

     Action Steps
      a. Provide information and news release templates for Departments and Units to promote
          National, Divisional and Department leadership visits, Conventions, Awareness Assembly,
          ALA Program activities, and the 90th Anniversary.
      b. Provide tactics and technical design instruction to chairman to build public awareness of the
          Auxiliary through strategic use of the American Legion Auxiliary emblem.
      c. Promote the sale of gift subscriptions of HomeFront magazine for public locations (i.e. doctor's
          offices, public libraries, community centers).
      d. Assist in the creation of public service announcements about the American Legion Auxiliary
          and key programs.


2. Objective: Increase electronic communication with members by achieving a 100% increase in the
   number of email addresses on file with National Headquarters by opening day of the 2010 National
   Convention.

     Action Steps
      a. Promote the value of eTechnology via social networks such as Facebook, Twitter, MySpace,
          MyVetwork, YouTube, etc. by providing specific examples of its successful use via bulletins
          or online communication.
      b. Monthly review of the information available on the National Web site to help ensure relevancy
          and accuracy.
      c. Encourage Departments and Units to ask that their members with email sign up for and then
          forward the ALA eNews or Spirit of America eNews to friends and then ask them to sign up to
          receive these ecommunications.
      d. Encourage Departments and Units to collect email addresses using creative ideas and
          incentives.


3. Objective: Achieve a 15% increase the total of Press Books submitted by Department Chairmen.

     Action Steps
      a. Post detailed guidelines on the national Web site.
      b. Mail detailed guidelines to each Department Chairman.




                                          Public Relations 2
                                       Public Relations
 4. Objective: Achieve a 25% increase in the number of both Unit and Department Web sites by
    August 15, 2010.

       Action Steps
        a. Provide information to enable Units and Departments to establish and maintain Web sites.
        b. Provide links to Web sites related to the American Legion Auxiliary such as: The American
            Legion, the Girls and Boys State Programs and Military Family Support services and
            organizations.
        c. Engage individuals in Departments and Units that currently have Web sites to serve as mentors
            to help those interested in creating a new Web site.



To be filled out by Department Chairman:
Department Goals relating to above. Should have no more than three department-level goals supporting the
National objectives outlined above. Department Chair - please share these with your Committee and
forward a copy to your National Chairman. (This process does not need national approval.)

 1. Objective:

       Action Steps
        a.


 2. Objective:

       Action Steps
        a.


 3. Objective:

       Action Steps
        a.




                                           Public Relations 3
                                    Public Relations
Committee Awards

  A.   Department Award: Public Relations- Outstanding PR Program
       Award: Citation Plaque
       Presented to: Department Chairman in each Division
       Materials and Guidelines: Articles, newsletters, pictures of displays, events promoting
       units, speeches given, Web site URL, etc.
       • Typewritten narrative, not to exceed 1000 words
       • Deadline: June 1, 2010
       • Send to: National PR Chairman: Linda Moseman-Raymond
           5 Knolls Ct | Woodstock, NY 12498 | lraymond@hvc.rr.com

  B.   Department Award: Web site-Best Overall Web site
       Award: Citation Plaque
       Presented to: One Department
       Materials and Guidelines: Web site URL, web master name and contact info
       • Judged on 33% each for: design, ease of use, content
       • Deadline: June 1, 2010
       • Send to: National PR Chairman Linda Moseman-Raymond
          5 Knolls Ct | Woodstock, NY 12498 | lraymond@hvc.rr.com

  C.   Department Award: Press Book-Best Press Book
       Award: Citation Plaque
       Presented to: One Department in each of the following membership categories
       • Less than 7000     Department Press Book Award-mail to: Darleen Strayer
       • 7,001-10,000       Ruby Ward Press Book Award-mail to: Darleen Strayer
       • 10,001-25,000      Elizabeth Lainson Press Book Award-mail to: Pat Wanoreck
       • 25,001-35,000      Betty Burdett Press Book Award-mail to: Pat Wanoreck
       • More than 35,000 Department Press Book Award-mail to: Linda Moseman-Raymond

           Materials and Guidelines:
       •   Press Book no larger than 12” x 15”
       •   First page to include Department name, address, chairman and total membership
       •   Annual report, not to exceed 1000 words, describing PR promotion in the Department
       •   Copies of articles should be in chronological order ~include name of newspaper and date at
           the top of each article
       •   Only Press Books with return postage will be returned
       •   Deadline: June 1, 2010
       •   Send to: Designated PR Committee Member (see above)




                                         Public Relations 4
                                       Public Relations
   D.     Unit Award: Program Emphasis-Best Three Published Press Releases
          Award: $50
          Presented to: One Unit Chairman in each Division
          Materials and Guidelines:
          • These press releases will be used in the National President’s Press Book.
          • Include three different articles, highlighting different ALA committees, published in three
             different months (Nov. 1, 2009 – May 1, 2010).
          • Deadline: June 1, 2010
          • Send to: National PR Vice Chairman, Karen Lowe
             3714 Golden Grain Dr | Whitestown, IN 46075 | kloweala@hotmail.com

   E.     Unit Award: Community Display-Most Unique Community Display
          Award: Citation
          Presented to: One Unit
          Materials and Guidelines:
          • Photo of the display set up in any location other than an American Legion Post home.
          • Narrative of no more than 250 words describing where, when, how and why the display
             was created.
          • Deadline: June 1, 2010
          • Send to: Divisional PR Chairman

   F.     Unit Award: Web site- New Web site Launch
          Award: Citation
          Presented to: One Unit
          Materials and Guidelines:
          • Web site URL, web master name and contact info
          • Web site must have been created since September 1, 2009
          • Judged on 33% each for: design, ease of use, content
          • Deadline: June 1, 2010
          • Send to: National PR Chairman, Linda Moseman-Raymond
             5 Knolls Ct | Woodstock, NY 12498 | lraymond@hvc.rr.com

   G.     Junior Public Relations Award-Best Press or Media Coverage of Activity or Project
          Award: $50
          Presented to: One Junior Group (Department, District or Unit)
          Materials and Guidelines:
          • Articles, newsletters, pictures of displays promoting the event etc.
          • Deadline: June 1, 2010
          • Send to: National Vice Chairman, Karen Lowe Address:
             3714 Golden Grain Drive | Whitestown, IN 46075 | kloweala@hotmail.com


Resources

Media Contacts in Local Areas: http://capwiz.com/legion/dbq/media
The American Legion Web site: www.legion.org/whatsnew/publicrelations/publications
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